KR101637016B1 - Method for providing user reaction web page - Google Patents

Abstract

The embodiment of the present invention is characterized in that a client terminal selects a web site server from among a web site server matched with a search word input on a search web page; A website server accessing step in which the client terminal sends referrer information to a selected web site server and requests an initial screen web page to the web site server; An initial screen web page creation and transmission process in which the website server transmits an initial screen web page matched with the referrer information to the client terminal; And displaying the initial screen web page by the client terminal. According to the embodiment of the present invention, by providing the means for managing the initial screen, it is possible to provide a main page whose contents match the search word according to the purpose of the visitor. In addition, according to the embodiment of the present invention, the user accesses the homepage and at the same time, the user views the homepage composed of the contents to be used, and thus does not need any additional operation for searching for desired information or goods. Therefore, the convenience of the user can be provided. In addition, the operator can prevent the initial departure of the user, thereby saving the advertising cost and increasing the sales.

Description

[0001] The present invention relates to a method for providing a user-responsive web page,

The present invention relates to a method of providing a web page, and a method of providing a user-responsive web page that provides an initial screen meeting a purpose of a user visiting a web site.

As the Internet has grown into a comprehensive information network, the number of people accessing the Internet, such as information search through the Internet and electronic commerce through the Internet, is increasing day by day. The search engines that are currently commercialized search for a large number of web sites, index the web site addresses containing the desired keywords, index them into the keywords, and store them in a database for service Lt; / RTI > The search system on the Internet is the most important and basic service. If these services did not exist in the ocean of information of the Internet, the Internet would not become as popular as it is today.

Many existing search engines are trying to create a larger database. When a user uses a method of searching for related information by inputting a key word or if a user knows a website having desired information in advance, the user directly enters the web site and directly searches for information.

Such conventional Internet information search is classified into keyword type information search, directory type Internet information search, and meta type Internet information search.

Here, the keyword type information retrieval refers to an information retrieval in which a specific phrase of web pages distributed in the Internet network is constructed as a database and the corresponding information inputted by the user is retrieved. The directory type Internet information search is an information search for sorting web pages distributed in the Internet network into several directories set in advance and retrieving the corresponding information inputted by the user. In the meta type Internet information search, An information retrieval system that retrieves other information retrieval systems at once based on the information.

The keyword type information search, the directory type Internet information search, and the meta type Internet information search are displayed to all the users who requested search after receiving the information to be searched from the user and then the list of the websites including the information. The user accesses the necessary web site from the retrieved search result web site and obtains the information.

However, when accessing a desired web site through the web site, the connected web site has a problem that the same homepage is uniformly displayed to all users.

The same contents are displayed to all users visiting the homepage of the accessed web site through the search. It is inefficient to show the same homepage to all the users because the purpose of the users visiting the homepage may be different.

For example, if there is a user who wants to buy jeans, the user will search for 'jeans' through a search engine and visit one of the exposed websites. However, the website displays uniformly the homepage of the company that is not related directly to the jeans, so that the user who searches for 'jeans' should find the sub menu related to 'jeans' again from the homepage.

As described above, the current search method has a problem that the user can not access the information desired by the user even if the search is performed.

Korean Patent No. 10-0366120

The technical problem of the present invention is to provide an initial screen web page that meets the purpose of a user visiting a web site. The present invention also provides a means for managing an initial screen based on a search word.

The embodiment of the present invention is characterized in that a client terminal selects a web site server from among a web site server matched with a search word input on a search web page; A website server accessing step in which the client terminal sends referrer information to a selected web site server and requests an initial screen web page to the web site server; An initial screen web page creation and transmission process in which the website server transmits an initial screen web page matched with the referrer information to the client terminal; And displaying the initial screen web page by the client terminal.

The web site server selection process includes: a step in which a client terminal receives a search word on a search web page; A step in which the client terminal transmits the inputted search word to the search server; Extracting a web address of a web site server having the search word as a keyword and transmitting the web address of at least one web site server to the client terminal; Displaying the web address of the website server as a hyperlink; And a process in which the client terminal clicks a hyperlink of a website server to which the user wants to connect.

Wherein the website server accessing step comprises: a step in which the client terminal generates reference information; And requesting the initial screen web page by transmitting the referrer information to the selected web site server by the client terminal.

The referrer information may include at least one of a search word input to the search web page, a connection URL address of the search web page, and a connection time.

The initial screen web page creation and transmission process extracts contents matched according to a search word in the referer information, a connection URL address of the search web page, and an access time, generates an initial screen web page according to the priority, The initial screen page can be transmitted to the terminal.

The initial screen web page creation and transmission process may include: a search word existence determination process of determining whether the website server includes a search word in the referrer information; A first screen web page transmission step of, when the search word is included in the referrer information, determining whether a content matching the search word in the referrer information exists in a preset content database; And an initial screen web page transmission step in which the website server generates an initial screen web page according to whether a content matched with the search word exists in the content database and transmits the generated initial screen web page to the client terminal .

The second step of transmitting the initial screen web page includes the steps of extracting, from the content database, a content matched with the search word when there is a content matching the search word; Generating an initial screen web page including the extracted content; And transmitting the generated initial screen web page to the client terminal.

The second step of transmitting the initial screen web page includes: extracting a previously stored main screen web page if there is no content matching the search word; Determining the main screen web page as an initial screen web page; And transmitting the main screen web page to the client terminal as an initial screen web page.

The initial screen web page creation and transmission process may include: a search word existence determination process of determining whether the website server includes a search word in the referrer information; Extracting a previously stored main screen web page if the search word is not included in the referrer information; Determining the main screen web page as an initial screen web page; And transmitting the main screen web page to the client terminal as an initial screen web page.

According to the embodiment of the present invention, by providing the means for managing the initial screen, it is possible to provide a main page whose contents match the search word according to the purpose of the visitor. In addition, according to the embodiment of the present invention, the user accesses the homepage and at the same time, the user views the homepage composed of the contents to be used, and thus does not need any additional operation for searching for desired information or goods. Therefore, the convenience of the user can be provided. In addition, the operator can prevent the initial departure of the user, thereby saving the advertising cost and increasing the sales.

1 is a diagram illustrating a system for providing a user-responsive web page according to an embodiment of the present invention.
2 is a block diagram of a configuration of a web site server according to an embodiment of the present invention;
FIG. 3 and FIG. 4 are flowcharts illustrating a process of providing a user-responsive web page according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order to explain the present invention in detail so that those skilled in the art can easily carry out the present invention. . Other objects, features, and operational advantages of the present invention, including its effects and advantages, will become more apparent from the description of the preferred embodiments. It should be noted that the same reference numerals are used to denote the same or similar components in the drawings.

FIG. 1 is a diagram illustrating a system for providing a user-responsive web page according to an embodiment of the present invention, and FIG. 2 is a block diagram of a web site server according to an embodiment of the present invention.

The user responsive web page providing system of the present invention may include a wired / wireless communication network 400, a client terminal 100, a search server 300, and a web site server 200.

The wired and wireless communication network 400 is a communication network that transmits the search word inputted from the client terminal 100 to the search server 300 and transmits the referrer information of the client terminal 100 to the website server 200. And transmits a content web page matched with a search word from the web site server 200 to the client terminal 100. [ When the wired / wireless communication network 400 is implemented as a wireless communication network, data communication can be performed using a wireless mobile communication network including a base transceiver station (BTS) and a mobile switching center (MSC). For reference, a mobile radio communication network includes a base station (BS), a mobile telephone switching office (MTSO), a home location register (HLR) (Access Gateway), a Packet Data Serving Node (PDSN), and the like, which enable the mobile terminal to access the mobile terminal.

In addition, when the wired / wireless communication network 400 is implemented as a wired communication network, it can be implemented as a network communication network, and data communication can be performed according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol). These Internet services include the TCP / IP protocol and various services that exist in the upper layer, such as HTTP (Hyper Text Transfer Protocol), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol And Simple Network Management Protocol (SNMP), and Network File Service (NFS).

The client terminal 100 may access the website server 200 and the search server 300 through a wire / wireless communication network, and may receive search results and a content web page. The client terminal 100 may correspond to various communication terminals 100b as well as the smartphone 100a. Examples of the communication terminal include a desktop PC, a tablet PC, a slate PC, a notebook computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player) Navigation, and the like. It is needless to say that the client terminal to which the present invention is applicable is not limited to the above-described type, but may include both terminals capable of communicating with external devices.

The client terminal 100 is provided with a search server 300 and a web browser such as explorer or chrome that can access the content server and is used as a search web page. The web browser of the client terminal 100 receives the search word from the user and transmits the search word to the search server 300 and also transmits the referrer information to the website server 200 selected from the user in the search result web site. The web browser of the client terminal 100 may also display a content web page received from the web site server 200. [ For reference, the web browser and the application can be installed in the form of a program in addition to the web browser.

The search server 300 transmits an address of an associated web site to the client terminal 100 based on a search word provided from the client terminal 100. For this, the search server 300 allocates keywords for each website and stores the keywords as a database. The search server 300 extracts a website address having a keyword matching the search term provided from the client terminal 100, and transmits the extracted website address to the client terminal 100. For reference, the search server 300 is a server having various search engines, and there is no limitation on the type thereof.

The web site server 200 may include a communication interface 220, a referrer information extractor 230, a content database 240, an initial screen web page generator 210, and a main screen web page database 250 have.

The communication interface unit 220 is hardware and software that processes a communication protocol with the client terminal 100 using the wired / wireless communication network 400. [ In case of wired communication, communication protocol processing such as TCP / IP (transfer control protocol / Internet protocol) of reliable communication and UDP (user datagram protocol) of unreliable communication are performed. In case of wireless communication, 3G (3generation) 4generation) wireless communication.

The referrer information extracting unit 230 extracts the referrer information from the referrer information message received from the client terminal 100. [ A referrer is a trace that remains when visiting a site through a hyperlink when surfing the World Wide Web (WWW) with a Web browser. For example, suppose that there is a hyperlink that moves to the site B on a web page named A. At this time, when the user of the website clicks this hyperlink, the web browser transmits the referer information to the site B. The administrator of the B site can see the referrer sent and know that the visitor has visited the site through the A site.

In an embodiment of the present invention, the referrer information includes at least one of a search word entered on a search web page, an access URL address of the search web page, and a connection time. Therefore, the referrer information extracting unit 230 can extract a search word inputted to the search web page, a connection URL address of the search web page, an access time, etc. from the referrer information message.

The content database 240 is a database in which contents are stored, and each content is assigned an identification tag and stored. The identification tag may be assigned an access URL address, access time, and search term. In addition, the content database 240 may assign a priority to each content to constitute an initial screen web page.

Hereinafter, the content database 240 is shown in Table 1 below.

first
ranking

Content type

Identification tag
The first identification tag Second identification tag Third identification tag
1st place
A content

http://www.kkk.co.kr
6:00 pm to 8:00 pm
Blue jeans
2nd place
B content

http://www.ggg.co.kr
7 pm - 11 pm
skirt
N
...
...
... ...
...
... ...
...
... ...
...
...

For example, in the case of the A content, the first identification tag of 'http://www.kkk.co.kr' as the connection URL address and the second identification of 'from 6 pm to 8 pm' Tag, and a third identification tag of 'jeans' as a search term.

In the case of the B content, a first identification tag of 'http://www.ggg.co.kr' as the connection URL address, a second identification tag of 'from 9 pm to 11 pm' as the connection time, A third identification tag of 'skirt' may be assigned as a search term.

The main screen web page database 250 is a database storing a main screen web page, which is a default value. When the web page is operated without being affected by the referrer information transmitted from the client terminal 100 requesting the connection, the main screen web page is transmitted as the initial screen to all the terminals requesting the connection.

The content database 240 and the main screen web page database 250 may include a hard disk drive, an SSD drive, a flash memory, a compact flash card ), An SD card (Secure Digital Card), an SM card (Smart Media Card), an MMC card (Multi-Media Card), or a Memory Stick , Or may be provided in a separate apparatus.

The initial screen web page generating unit 210 extracts a content having an identification tag matching with the referrer information provided from the referrer information extracting unit 230 from the content database 240 to generate an initial screen web page, 100). For example, when 'blue jeans' is extracted as the referrer information in the state having the database of [Table 1], 'A content' having the identification tag of 'jeans' is extracted from the content database 240, Generates a web page and transmits it to the client terminal 100. For reference, the initial screen web page creation unit 210 has a layout of a graphic user interface (GUI) for composing an initial screen, and arranges 'A contents' according to the layout, Lt; / RTI >

Also, the initial screen web page generating unit 210 may generate an initial screen web page according to the priority of the identification tag. For example, when the extracted query information is extracted as 'jeans' and the connection time is 'connected at 10:27', 'A content' having a first identification tag matching 'jeans' &Quot; B content " having an identification tag matching the time can be extracted. In this case, the initial screen web page can be created using only the A content whose priority is prior.

Also, the initial screen web page generating unit 210 may extract the content having the identification tag most matching with the referrer information to generate the initial screen web page. For example, if the extracted query information is extracted as 'jeans' and the connection time is '7:15 connection', the A content corresponds to both the search term and the connection time, and the B content corresponds to the connection time. In this case, the initial screen web page can be generated by extracting only the A content having the identification tag most matching.

3 and 4 are flowcharts illustrating a process of providing a user-responsive web page according to an embodiment of the present invention.

First, the client terminal 100 has a website server selection process of selecting any one of the website servers 200 among the website servers 200 matching the search word input on the search web page (S310).

In step S310, the client terminal 100 receives a search word on the search web page (S311) and transmits the search query to the search server 300 (S312). For example, if the user desires to search for 'jeans', the user inputs 'jeans' on the search web page of the client terminal 100, and transmits the inputted 'jeans' search word to the search server 300 .

The search server 300 extracts the web address of the website server 200 having the search word as a keyword at step S313 and transmits the web addresses of the at least one website server 200 to the client terminal 100 at step S314. do. The client terminal 100 displays the web addresses of the received website server 200 as a hyperlink (S315). The client terminal 100 may click on any one of the hyperlinks (S316) to select the website server 200 to access.

For reference, a hyperlink is a link between an element such as a word or phrase, a symbol, a picture within a web page, another element within the document, or other element in another hypertext document. Thus, the user activates or activates a hyperlink by clicking on an underlined element in the hypertext document or an element (linked element) indicated in a different color from the rest of the document. By doing so, the connection of one element and another element in the same hypertext document can be selected and connected to the website server 200 on the World Wide Web (WWW) in another Internet host.

When the web site server selection process (S310) is completed, the client terminal 100 transmits the referrer information to the selected web site server 200 and transmits the referrer web page to the web site server 200 And a site server connection process (S320).

The website server connection process (S320) includes a process (S321) in which the client terminal (100) generates the referrer information. A referrer is a trace that remains when visiting a site through a hyperlink when surfing the World Wide Web (WWW) with a Web browser. For example, suppose that there is a hyperlink that moves to the site B on a web page named A. At this time, when the user of the website clicks this hyperlink, the web browser transmits the referer information to the site B. The administrator of the B site can see the referrer sent and know that the visitor has visited the site through the A site. In the embodiment of the present invention, referrer information generation (S321) d generates referrer information including at least one of a search word input to a search web page, a connection URL address of a search web page, and a connection time. The client terminal 100 has a step of requesting an initial screen web page by transmitting the generated referrer information to the selected website server 200 (S322).

Here, the access URL address of the search web page may correspond to a web page address that the client terminal has executed for searching, for example, a web address of Naver (http://www.naver.com). The connection time is a time when the hyperlink of the web address of the website server displayed on the web page of the client terminal is clicked from the user.

The web site server 200 receiving the web site server 200 access request from the client terminal 100 transmits the initial screen web page matched with the referrer information to the client terminal 100 as shown in FIG. And an initial screen web page creation and transmission process (S330).

In the initial screen web page creation and transmission process (S330), the configuration example of the initial screen web page may be different depending on the existence of a search word in the referrer information.

First, there is a search word presence determining process (S331) for determining whether or not a search word is included in the referrer information. As a result of the determination, if there is no search word in the referrer information (S331b), the main screen web page stored in advance is extracted (S335), and the extracted main screen web page is determined as the initial screen web page (S336). Then, the main screen web page is transmitted to the client terminal 100 as an initial screen web page (S337). Therefore, if the search word is not included in the referrer information, the same main screen can be transmitted to all the client terminals 100 requested to be connected as an initial screen web page.

On the other hand, if it is determined that the search word is included in the referrer information (S331), if the search word is included in the referrer information (S331a), it is determined whether or not the content matched to the search word in the referrer information exists in the content database 240 And an initial screen web page transmission first step (S332). There is a second step of transmitting an initial screen web page to the client terminal 100 by generating an initial screen web page in accordance with whether or not a content matching the search word exists in the content database 240.

If it is determined in step S332 that the content matching the search word in the referrer information exists in the preset content database 240, if a content matching the search word exists in the content database 240 (S332a) A step S333 of extracting the matched content from the content database 240, a step S334 of creating an initial screen web page including the extracted content, and a step of extracting the generated initial screen web page from the client terminal 100 (S337). Accordingly, the client terminal 100 can access the initial screen of the field of interest as an initial screen after accessing the website server 200. [ For example, in the case of the A website server 200, the main screen of the company promotion page is provided as an initial screen web page, but a user named 'Hong Gil Dong' searches for 'jeans' When connected, it is possible to provide a jeans sales shopping mall for selling 'jeans' as an initial screen web page. Therefore, it is possible to provide an initial screen web page matching the search purpose of the user.

On the other hand, if it is determined in step S332 that the content matching the search word in the referrer information exists in the preset content database 240 (S332), if the content matching the search word does not exist in the content database 240 The second process of transmitting the screen web page includes a process of extracting a main screen web page stored in advance (S335), determining a main screen web page as an initial screen web page (S336), and displaying a main screen web page To the client terminal 100 as a page (S337). For example, if a user named 'Hong Kil-dong' searches for 'Jeans' and accesses the searched A Web site server 200, but the A website server 200 does not have content related to 'Jeans' It is a web page that only provides the main screen of the company promotion page.

In addition, in the initial screen web page creation and transmission process, the web site server 200 extracts content matched according to the search word in the referrer information, the access URL address of the search web page, and the access time, And transmit the initial screen page to the client terminal 100. [ That is, the content having the identification tag matched with the referrer information provided from the referrer information extracting unit 230 is extracted from the database, and the initial screen web page is generated and transmitted to the client terminal 100. For example, if 'jeans' is extracted as the referrer information, 'A content' having the identification tag of 'jeans' is extracted from the content database 240 to generate an initial screen web page, send. For reference, a layout of a graphic user interface (GUI) for configuring an initial screen web page is provided, and an initial screen web page can be created by arranging 'A contents' according to the layout. For reference, the initial screen web page creation can be performed by generating a web script file in a programming language of a markup language such as Hypertext Markup Language (HTML) or generating various other web page programming files.

Also, the initial screen web page can be generated according to the priority in the identification tag. For example, when the extracted query information is extracted as 'jeans' and the connection time is 'connected at 10:27', 'A content' having a first identification tag matching 'jeans' &Quot; B content " having an identification tag matching the time can be extracted. In this case, the initial screen web page can be created using only the A content whose priority is prior.

Also, an initial screen web page can be generated by extracting contents having an identification tag most matching with the referrer information. For example, if the extracted query information is extracted as 'jeans' and the connection time is '7:15 connection', the A content corresponds to both the search term and the connection time, and the B content corresponds to the connection time. In this case, the initial screen web page can be generated by extracting only the A content having the identification tag most matching.

The embodiments of the present invention described above are selected and presented in order to assist those of ordinary skill in the art from among various possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments And various changes, modifications, and equivalents may be made without departing from the spirit and scope of the present invention.

100: client terminal 200: website server
210: initial screen web page generation unit 220: communication interface unit
230: referer information extracting unit 240: content database
250: main screen database 300: search server
400: wired / wireless communication network

Claims (9)

(a) a web site server selection process in which a client terminal selects any one of web site servers matching a search word entered on a search web page;
(b) a website server accessing step in which the client terminal sends referrer information to a selected website server and requests an initial screen web page to the website server;
(c) an initial screen web page creation and transmission process in which the website server transmits an initial screen web page matched with the referrer information to the client terminal; And
(d) displaying the initial screen web page by the client terminal; ≪ / RTI >
The method includes the steps of (a) receiving a search word from the client terminal on a search web page, (b) transmitting the search word input by the client terminal to a search server, and Extracting a web address of the web site server and transmitting the web address of the at least one web site server to the client terminal; displaying the web address of the web site server as a hyperlink; And clicking on a hyperlink of a website server to be accessed from a user,
The step (b) includes the steps of the client terminal generating the referrer information, and the client terminal requesting the initial screen web page by transmitting the referrer information to the selected web site server, A search word entered on the search web page, an access URL address of the search web page, and an access time,
In the step (c), an initial screen web page is generated by extracting a content having an identification tag most matching with the referrer information according to a search word in the referrer information, a connection URL address of the search web page, The method of claim 1, further comprising: transmitting a page initialized to the terminal, wherein the web site server determines whether the search word is included in the referrer information, and if the search word is included in the referrer information, If there is a content matched to the search word, extracts a content matching the search word from the content database, creates an initial screen web page including the extracted content, and transmits the initial screen web page to the client terminal , remind If the content is matched to the saekeo or does not contain a search term in the referrer information by extracting the pre-stored web pages main display screen determined by the initial web page, as an initial screen for sending the web page to the client terminal,
Wherein the user-responsive web page is a web page. delete delete delete delete delete delete delete delete

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