KR20050092142A - Keyword web surfing advertisement system and method thereof - Google Patents

Abstract

A keyword that pops up an advertiser's web page by popping up the advertiser's web page to a web browser of a client computer according to a web query of a keyword or a URL / keyword typed in a browser's address bar through the World Wide Web. A web surfing advertising system and method thereof are disclosed. The keyword web surfing advertisement method includes a process of databaseing keywords purchased by an advertiser, URL information of an advertiser corresponding to the keywords, information of registered members, and their earning point information, and a method of a client connected to the web. In response to the request, transmitting and installing an advertisement plug-in which is filled in the address bar of the browser and the search box of the search engine, and which transmits and receives the selected keyword to each other, and the packet transmitted from the client; Analyzing the URL and accessing the URL of the advertiser corresponding to the keyword included therefrom from the stored database to the client's web browser to pop up the advertiser's web page or display the advertiser's hypertext link as a label. .

Description

Keyword web surfing advertising system and its method {KEYWORD WEB SURFING ADVERTISEMENT SYSTEM AND METHOD THEREOF}

The present invention relates to an advertisement system using the information retrieval network and a method thereof. In particular, the keyword is purchased in accordance with web surfing of a keyword (or keyword) that is queried through the World Wide Web (WWW). The present invention relates to a keyword web surfing advertisement system and method for advertising by displaying a web page of an advertiser in a web browser or popping up an advertiser's web page in a label form.

Typically, the Internet provides numerous databases of information that are accessible for information retrieval and reception. A large number of search results are returned to the searcher according to a query word through the searcher's World Wide Web, such as a keyword typed into a web page of a search engine server. At this time, a lot of techniques have been developed to perform advertisements corresponding to the keywords in the search results. For example, a banner advertisement that exposes an image produced in a particular form in an area where a list of search results is displayed, and the advertiser bids for the position of the list in the search results returned to the searcher in response to the search term. For example, pay per placement (PPP). This PPP method is operated by Overture Services, Inc.

The banner advertisement is generally referred to as an impression advertisement, and the PPP advertisement method uses a clickable hyperlink or a uniform resource locator of an advertiser located on a search list returned to the World Wide Web in response to a search term. It adopts the cost per click method.

 However, the above banner ads are displayed in the search result display area where the contents of the search engine or the list of search results are displayed when the searcher connects to the search engine server providing the search engine regardless of the search term entered by the searcher in the browser. The advertising effect was low by exposing the banner to.

In the case of PPP ads provided by Overture, advertisers can expect a better advertising effect by bidding the position of the list in the search results returned from the World Wide Web to the searcher in response to the search term, but the searcher can click on the advertiser's clickable hyperlink. Or, if the user clicks the URL to access the advertiser's web server, the searcher who uses the browser does not click the hyperlink or the URL.

In addition, the biggest drawback of most online advertising methods currently provided through the World Wide Web is that a large number of search results are output to the web browser of the user's computer, which is listed as a search list along with the competing company's advertisements. Is that. In addition, the conventional online advertising method displays a hypertext link of an advertiser who bids a keyword only when a keyword is inputted after accessing a specific web site, for example, a search engine server that provides a search engine. If you are not connected to, you could not expect an advertising effect.

Accordingly, an object of the present invention is to type a keyword in the web browser by a plug-in of the web browser installed on the client computer to pop up the advertiser's web page in the client's browser or surf the advertiser's hypertext link when surfing the web. The present invention provides a keyword web surfing advertisement system and method for advertising by displaying the label.

An object of the present invention is to pop up an advertiser's web site in response to inputting a keyword purchased by an advertiser in an address bar (URL input window) of a web browser by a plug-in of a web browser installed on a client computer, or to display an advertiser's hypertext. The present invention provides a keyword web surfing advertisement system and a method of advertising by displaying a link as a label.

Another object of the present invention is to install a plug-in of a web browser on a user's computer with the user's consent on a web page, and use it as a good to the user when a keyword purchased by the advertiser is entered through the browser and the search is executed. The present invention provides a keyword web surfing advertisement system and method for maximizing keyword advertisement by earning possible points.

The present invention for achieving the above object is equipped with a browser is connected to the Internet to execute the World Wide Web (hereinafter referred to as "web") communication, the keyword web surfing advertising program (hereinafter referred to as "ad plug-in") distributed on the web When a keyword entered in a browser's address bar or a search engine's search box is selected, the keyword data packet is transmitted and displayed as an advertiser's web page or an advertiser's hypertext link in response to the advertiser's URL information input. A client displaying a label; An advertisement plug-in having a database configured to store keywords purchased by an advertiser, URL information of an advertiser corresponding to the keywords, information of registered members, and their earned point information, and plugged into users on the web. Advertisement management that installs and various programs for installing them and communicating with them, and sends the URL information of the advertiser who purchased the keyword included in response to the received keyword data packet stored by the advertiser stored in the database to the client. It includes a server.

The advertisement plug-in is installed on the client by the web distribution program (Active X) on the web with the client's consent, and the keyword pop-up data packet is selected when a keyword entered in the address bar of the browser or the search engine of the search engine is operated. It characterized in that the program code that can be transmitted and received interactively with the advertisement management server.

The URL of the advertiser corresponding to the sold keyword may be at least one. For example, if two advertisers purchase one keyword, the advertiser URL database may include all of the advertiser URL information.

Preferably, the advertisement plug-in is configured to encode and decode the keyword popup data packet with the advertisement management server.

The keyword popup data packet may be made to include an identifier, a selected keyword, and selection frequency information for transmitting and receiving data to and from the client and the advertisement management server.

The advertisement management server includes a database configured to store keywords purchased by an advertiser, URL information of an advertiser corresponding to the keywords, information of registered members, and their earning point information; Installed on the user's computer, keywords are entered into the browser's address bar or search engine's search box to generate and send keyword pop-up data packets when selected, and when the advertiser's URL is received, the advertiser's web page or the advertiser's hypertext link label An advertisement plug-in for generating and displaying the same on a browser; A web distribution program (Active-X) for distributing and installing the advertisement plug-in on the web, and various programs for installing and automatically updating the advertisement plug-in, and receive the received keyword popup data packet. An advertisement management module for accessing the URL of the advertiser corresponding to the included URL or keyword from the database and transmitting the same to the client; And a communication interface connected to the web to perform data communication between the client and the advertisement management module.

According to another aspect of the present invention, a method for controlling keyword web surfing advertisements includes a database of keywords purchased by an advertiser, URL information of an advertiser corresponding to the keywords, information of subscribed members, and their earning point information. In response to a request from a client connected to the web, and transmits and installs an advertisement plug-in to the client, which is filled in the address bar of the browser and the search box of the search engine, and packetizes the selected keyword. And analyzing the packet transmitted from the client and accessing the URL of the advertiser corresponding to the keyword included in the client from the stored database to the web browser of the client to pop up the advertiser's web page or the advertiser's hypertext. To label the links. Gong.

The keyword web surfing advertisement system and method as described above install an advertisement plug-in provided by an advertisement management server on a client computer, and correspond to the keyword and the keyword sold to advertisers between the client computer and the advertisement management server on the web. Sends and receives a keyword pop-up data packet containing the information of the advertiser's URL to pop up or display the advertiser's web page or the advertiser's hypertext link label corresponding to the keyword entered by the client to the client's web browser. Unlike search portals that only show ads to website visitors, they can make their custom / targeted advertising services more effective through the browser address bar. In addition, the keyword web surfing advertising system and method according to an embodiment of the present invention pops up the advertiser's web page or the advertiser's hypertext link label corresponding to the keyword sold to the advertiser in a web browser or display the search keyword in the search results Is more focused and effective than PPP, which displays large amounts of the advertiser's hyperlinked text or URLs at specific locations on the search list returned from the web.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will now be described in more detail with reference to the accompanying drawings in which: FIG. It should be understood, however, that the present invention may be embodied in many different forms and should not be construed as limited to the embodiments set forth. It should be noted that the embodiments of the present invention described below are intended to sufficiently convey the spirit of the present invention to those skilled in the art. It should also be noted that details of well-known functions and configurations in the art that may unnecessarily obscure the subject matter of the present invention are omitted.

1 is a configuration diagram of a web surfing advertisement system 10 according to a preferred embodiment of the present invention, which is an example of a distributed system configured as a client / server structure.

The client computer, denoted 14 in FIG. 1, and the various servers, denoted 16, 22, and 26, are typically computer systems that are mutually accessible over a communication network, such as the Internet 12. Accordingly, FIG. 1 shows a large-capacity storage medium 18 storing a plurality of advertiser web servers 16 and related information, an ad management server 22, a large-capacity storage medium 24 storing related information, and a search engine web server 26. And a distributed keyword web surfing advertising system including a mass storage medium 28 and a plurality of client computers 14 storing related information.

Multiple client computers 14 are ultimately searcher computers and advertiser computers, and the components of the aforementioned distributed systems are connected to a network, such as the Internet 12. While the keyword surfing advertising system and method of the present invention is useful for the Internet, many different types of client computers 14, advertiser web servers 16, ad management servers 22, and search engine web servers 26 are available. Can be connected together via a network of networks. Such networks include LANs, WANs, and local networks accessed by telephone lines.

Client computer 14 may be an existing personal computer, workstation, or other sized computer system. Each client computer 14 typically includes one or more processors, memory, input / output devices, and a network interface. Network interfaces include conventional modems and network interface cards. Each of the advertiser web server 16, the advertisement management server 22, and the search engine web server 26 may include several computers connected by separate private networks.

The client computer 14 may execute a web browser program that locates the website or record stored in the advertiser web server 16. Examples of this program are Navigator, Explorer, and Mosaic browser programs. The user can enter the address of a specific web site to load using the address bar of such a browser program. These addresses are called URLs. In addition, when a web page of a web site is loaded, a search box is provided in another web page, such as a search engine provided by a search engine web server 26 (Naver.com, Yahoo.com, Empas.com, Nate.com, etc.). When a user clicks on a hyperlink to a serving web page, the browser program can provide access to another page or record. The pages of such a website can install a plug-in program on a computer by plain text information or ActiveX control.

In an embodiment of the invention, the client 14 uses the functionality provided by the Hyper Text Transfer Protocol (HTTP) to manage the ad management server 22, search engine server 26, and advertiser server. Communicate with several network information providers, including (16). Of course, other communication protocols such as FTP, SNMP, and TELNET can be used.

The advertiser web server 16, ad management server 22 and search engine server 26 are located on the World Wide Web via the Internet 12. In the embodiment of the present invention, two or more kinds of servers are considered.

The first is the mass storage medium 24, which stores a large amount of information, and the advertisement management server 22 configured to access and process the information stored in the mass storage medium 24. The mass storage medium 24 includes member information such as point accumulation information of clients registered as individual members and account information of advertisers, advertisement exposure statistics information, sold keyword information, and advertiser website URL information corresponding to sold keywords. Multiple databases in which the backs are stored are set. According to an embodiment of the present invention, when the database keyword that is sold to the advertiser is selected by being typed into the address box of the browser embedded in the client computer 14 or the search box provided by the search engine, the advertisement management server 22 is selected. An ad plug-in for populating the advertiser's web page or displaying the advertiser's hypertext link label in the browser's search list by sending the URL of the advertiser that purchased and sold the keyword to the browser of the client computer 14. An advertising plug-in system is provided that distributes on the web and communicates with the advertising plug-in. The systems described herein may be implemented in software that is stored as executable instructions on a computer storage medium, such as a memory of the advertisement management server 22 or a mass storage device 24. In order to access the advertiser account information and the membership information stored in the advertisement management server 22, existing browser programs running on the client computer 14 may be used. Access to the ad management server 22 is preferably achieved through a firewall.

The second server is a search engine web server 26. When browsing a search engine's web page URL or site on another web server that can query the search engine web server 26 via a browser program, the search engine causes network users to choose between the millions of web pages available on the web. You can type a keyword query to identify pages of interest. In a preferred embodiment of the invention, the search engine server 26 links the URLs and hypertext of the advertiser web server 16 and the ad management server 22 to allow advertisers or clients to subscribe to the ad management server 22. You can do it. As another example, the search engine server 26 sets up as an installation relay affiliate by providing an advertisement plug-in provided by the advertisement management server 22 to the client instead. For example, a client 14, which is a member of the search engine server 26, downloads and installs an advertisement plug-in program provided as a hypertext link from a web page of a search engine. In the present invention, when a member of the search engine server 26 selects and installs a plug-in by clicking and selecting a hypertext link linked to a web page of a search engine, the member is set as a non-earning member.

In addition, the search engine web server 26 may also be connected to the account management server 22. Search engine web server 26 and account management server 22 handle different requests for information from users located on client 14. For example, one type of users located on client 14 may be a network information provider, such as an advertiser or an advertising website operator having an advertiser web site located on advertiser web server 16. The advertisement website operator or the advertiser may want to access account information located in the storage of the advertisement management server 22. The advertisement website operator can find out the exposure state and withdrawal state of the keyword he purchased through the account located in the advertisement management server 22.

FIG. 2 is a detailed block diagram of the advertisement management server 22 illustrated in FIG. 1. 2, the advertisement management server 22 according to the present invention is a member information / credit information database 30 that is set to store the information of members registered as members and their earned points or account information and the advertiser purchased Mass storage medium 24 comprising a keyword database 32 storing keywords, a designated URL database 34 configured to store URL information of an advertiser corresponding to the keywords, and a statistics processing database 36 storing advertisement statistics processing information. ). In addition, it is installed on the user's computer and keywords are entered into the browser's address bar or search engine's web page search box to generate and send keyword pop-up data packets when selected, and to pop up the advertiser's website when the advertiser's URL is received. An advertising plug-in (client program) 38; A web distribution program (Active-X) 40 for distributing and installing the advertisement plug-in 38 on the web, and various programs 42 for installing and automatically updating the advertisement plug-in 38, Advertisement management module 44 which accesses the URL included in the received keyword pop-up data packet transmitted from the plug-in advertisement plug-in or the advertiser's URL corresponding to the keyword from the database 24 to the corresponding client. Consists of. In the above description, the various programs 24 refer to an installation program 41 for executing the advertisement plug-in transmitted in a compressed state on the client 14 and an automatic updater for automatically updating the advertisement plug-in program. updater) 43 and a management program 45 for managing the member's earned information, the advertiser's account at the request of the user for monitoring and managing the advertisement exposure statistics.

3 is a view showing a pop-up advertisement control flow by surfing the web according to an embodiment of the present invention,

4 and 5 illustrate a keyword popup on a monitor of a client when searching a site after typing a keyword in a browser address bar and a search box of a web page of a search engine using a web surfing advertisement system according to an exemplary embodiment of the present invention. These are the screenshots that are executed.

Hereinafter, an operation of a keyword web surfing advertisement system according to an embodiment of the present invention will be described in more detail with reference to FIGS. 1 to 5, and any client computer 14 joins the advertisement management server 22 as a member. It is assumed that it is in a state where it is. At this time, the membership of the member is the same as the subscription to the normal portal site. That is, the advertisement management server 22 receives the member registration ID, password and various personal information from the client computer 14 and records the information in the member information / establishment information DB 30. In this state, a process in which the advertisement plug-in (client program) 38, which is written in the active X and provided in the advertisement management server 22 configured as shown in FIG. 2, is installed in the client computer 14 will be described first.

Now when any client computer 14 connects to the ad management server 22 using a web browser, the web distribution program 40 of the ad management server 22 inquires whether to install the advertisement plug-in 38. A security alert message (Active X interface) is sent to the client computer 14 via the Internet 12. In this case, the security warning message includes URL information, ActiveX certificate information, etc. of the advertisement management server 22.

When the client computer 14 selects the consent menu displayed in the security warning message distributed by the web distribution program 40, the web distribution program 40 is an ActiveX program, that is, an advertisement plug-in 38 and an installation program ( 41 is sent to the client computer 14 to install the advertisement plug-in 38 on the client computer 14.

In the present invention, the advertisement plug-in 38 may reside in and operate in a system tray, and may be operated only inside the client computer system 14 without being visible in the system tray as necessary. It is desirable to avoid residing in the system tray. In addition, when the advertisement plug-in 38 is installed on the client computer 14, when the subscription ID, password, and the advertiser's URL are received in the initial installation environment, the advertiser's web page is converted into the web page of the browser. It is configured to determine whether to pop-up or insert a specific hypertext link label corresponding to the URL of the advertiser in the search list.

The advertisement plug-in 38 monitors the operation of the browser in the client computer 14, and generates a keyword pop-up data packet when the keyword is typed in the address box of the browser or the search box of the search engine to generate an advertisement management server 22. ), And when the advertiser's URL is received, pops up the advertiser's web page to the web browser or displays the advertiser's hypertext link label in the search list.

In this case, the keyword popup data packet includes a start identifier indicating the start of the data packet, command information such as login / logout, ID and IP information of the client, keywords, URL information, and an end identifier indicating the end of the data packet. have. The keyword popup data packet transmitted and received between the client computer 14 and the advertisement management server 22 may be encoded and decoded by the advertisement plug-in 38 and the advertisement management module 46. do.

With the advertisement plug-in 38 provided by the advertisement management server 22 installed on the client computer 14 as described above, when the client computer 14 is operated, the advertisement plug-in 38 of the client computer 14 is operated. In step 50 of FIG. 3, it is determined whether the Internet 12 is connected. If it is determined in step 50 that the client computer 14 is connected to the Internet 12, the advertisement plug-in 38 is a version from the automatic updater 43 of the advertisement management server 22 in step 52 of FIG. Download the information and determine if you need to upgrade in step 54. If it is determined that the upgrade is needed in step 54, the advertisement plug-in 38 downloads and upgrades the advertisement plug-in 38 installed in the advertisement management server 22 in step 56 of FIG.

If it is determined in step 54 that no upgrade is necessary, the advertisement plug-in 38 residing on the client computer 14 reads user information from the registry in step 58 of FIG. The login information is transmitted to the advertisement management server 22 through the Internet 12. It should be noted that the data transmitted to the advertisement management server 22 is packetized and encrypted as described above. In addition, user information of the client computer 14, i.e., ID, password, IP information, and the like are included.

At this time, the advertisement management module 44 of the advertisement management server 22 receiving the packet data transmitted from the client computer 14 decrypts the encrypted packet data transmitted from the client computer 14 to identify the identifier, ID, IP. The command is analyzed by analyzing the information and command information. For example, if it is a login processing instruction, it logs in and transmits a result message to the said client computer 14. If the ID and password are inconsistent with the information stored in the member information / credit information database 30 in the database 24, an error message is sent to the client computer 14 as usual.

If the login process is successful, the advertisement plug-in 38 of the client computer 14 checks in step 64 of FIG. 3 whether the browser (explorer) is running in step 62 of FIG. If a browser on the client computer 14 is running, a web search page or a home page set up in the browser (usually a web page of a search engine server, which is Yahoo, Naver, Nate, Empas web page in Korea) is displayed. It is done. In the embodiment of the present invention, for convenience of description, the web search page of the search engine server will be described as shown in FIGS. 4 and 5.

In the above state, in the web browser or search engine server 26 in which the user of the client computer 14 is displayed on the monitor, as shown in FIG. 4, the address bar 102 of the search engine web page 100 or the keyword as shown in FIG. 5. In step 64 of FIG. 3, the keyword is typed into the search box 106 in which the keyword is typed and the execution or search menu is selected.

If it is determined that the keyword (or URL information) is typed in the address bar 102 and the web page is changed to a new page, or the keyword is typed in the search box 106 and the search menu is selected in the 64 detection process, the client computer ( The advertisement plug-in 18 of FIG. 14 searches whether the URL or the keyword inputted into the address box 102 or the search box 106 is Korean in step 66. The embodiment of the present invention includes a process of searching whether the typed URL or the keyword is Korean in step 66 of FIG. 3, but this process may be omitted in some cases. For example, the keyword sold by the advertiser in the advertisement management server 22 includes "English".

In step 68, the advertisement plug-in 38 of the client computer 14 performs packetization of the URL / keyword typed in the address bar 102 of the browser or the web page 100 of the search engine. It encrypts and sends a keyword popup data packet to the advertisement management module 44 of the advertisement management server 22. At this time, the keyword pop-up data packet includes interactive information (client ID, password, IP information, etc.) for mutually communicating data between the client computer 14 and the advertisement management server 22 as described above. Note that it is included.

On the other hand, the advertisement management module 44 in the advertisement management server 22 decrypts the received keyword pop-up data packet and decrypts the received identifier, ID, IP and parameters (commands such as keywords, login / logout), and termination identifier. Analyze in step 74 of 3. Then, the Korean URL and the keyword received in step 76 of FIG. 3 are searched from the keyword database 32 to search whether the Korean URL and the advertiser's URL connected to the keyword are stored in the designated advertisement URL database 34.

If the search result of FIG. 3 determines that there is a URL of the advertiser associated with the keyword, that is, the URL of the advertiser who has purchased the received keyword, the advertisement management module 44 reads URL information of the advertiser from the designated URL database 34. A keyword popup data packet is generated, encrypted, and transmitted to the client computer 14 via the Internet 12. At this time, if there is more than one URL information of an advertiser corresponding to a keyword transmitted from the advertisement plug-in 38 of the client computer 14, at least one of the advertiser URLs is transmitted to the client computer 14 so that a web browser is popped up. can do.

And the advertisement management module 44 of the advertisement management server 22 reads the information of the member from the member information / credit information database 30 in the process 80 of FIG. The points that can be used as a good are accumulated in the member information database 30 in step 83. Here, the earning member is limited to the case in which the user of the client computer 14 directly logs in to the advertisement management server 22 and registers as a member, and the relay web site, for example, the web page of the search engine server 26. In the case of selecting and executing an advertisement plug-in linked with hyperlinked text, the method of judging a non-earning member applies.

Meanwhile, the advertisement plug-in 38 of the client computer 14 that receives the keyword pop-up data packet transmitted from the advertisement management module 44 of the advertisement management server 22 through the Internet 12 may be executed in step 70 of FIG. 3. The advertiser's URL is analyzed by decoding the received keyword pop-up data packet, and the advertiser's web page pops up as shown in 104 and 108 of FIGS. 4 and 5 through the web browser of the client computer 14 to display the advertiser's web page. Expose

In the above-described embodiment of the present invention, the keyword typed in the search box 106 provided in the address bar 102 of the browser or the web page 100 of the search engine is controlled from the advertisement plug-in 38 of the client computer 14. Although it has been described that the user of the client computer 14 receives an incentive, that is, points when received by the advertisement management module 44 of the server 22, the web page of the advertiser whose pop-up is exposed to the client computer 14 is fixed. The method of earning can be applied only if the time is maintained for a few seconds, for example.

 The monitoring time of this pop-up web page is also executed by the advertisement plug-in 28 loaded on the client computer 14. For example, when the browser of the web page corresponding to the URL of the advertiser transmitted from the advertisement management module 44 of the advertisement management server 22 is turned off, the difference between the time of transmitting the advertiser URL information and the off time of the pop-up web browser is detected. The time can be measured by applying the method. The present invention will be claimed to such a step.

As described above, the present invention installs an advertisement plug-in produced by an ActiveX control on a user's computer with a user's consent on a web page, and the installed advertisement plug-in monitors an operation state of the web browser. When entering a specific URL or keyword into the address bar or search box of a search engine's web page, the advertiser's web page corresponding to the keyword is popped up on the client computer / advertised as a label and the points are earned to the client user. It is possible to maximize the effect of using the World Wide Web by exposing the keyword input to all search engines and the browser address bar without being restricted by the search engine.

1 is a block diagram of a web surfing advertising system according to a preferred embodiment of the present invention.

FIG. 2 is a detailed block diagram of the advertisement management server illustrated in FIG. 1. FIG.

3 is a view showing a pop-up advertisement control flow by web surfing according to a preferred embodiment of the present invention.

4 is a capture screen in which a keyword popup is executed on a monitor of a client when a search is executed after typing a keyword in a browser address bar using a web surfing advertisement system according to an exemplary embodiment of the present invention.

FIG. 5 is a screen shot of a keyword pop-up running on a monitor of a client when a search is executed after typing a keyword in a search box of a web page of a search engine server using a web surfing advertisement system according to an exemplary embodiment of the present invention.

6 is an advertisement in the form of a label in the display area of the search result list list when a keyword is typed into a search box of a web page of a search engine server using a web surfing advertisement system according to an exemplary embodiment of the present invention. The figure which shows the form to become.

Claims (9)

In the keyword web surfing advertising system, A browser is installed and connected to the Internet to perform web communication. When an advertisement plug-in distributed on the web is installed, a keyword data packet is transmitted when a keyword entered in a browser's address bar or a search box provided in a web page of a search engine is selected. A client for pop-up exposing the web page of the advertiser or exposing the hypertext link label of the advertiser on the search list when the URL information of the advertiser is received; An advertisement plug-in having a database configured to store keywords purchased by an advertiser, URL information of an advertiser corresponding to the keywords, information of registered members, and their earned point information, and plugged into users on the web. And various programs for installing them and communicating with them are installed.In response to the keyword data packet purchased by the advertiser stored in the database, the URL information of the advertiser who purchased the keyword included therein is transmitted to the corresponding client. A keyword web surfing advertisement system comprising an advertisement management server that pops up a web site on a browser of the client. The system of claim 1, wherein the advertisement management server comprises: a database configured to store keywords purchased by an advertiser, URL information of an advertiser corresponding to the keywords, information of registered members, and their earning point information; An advertisement plug-in installed on a user's computer to generate a keyword pop-up data packet when a keyword is selected in a browser's address bar or a search engine's search box, and to transmit a keyword popup data packet when the advertiser's URL is received; A web distribution program for distributing and installing the advertisement plug-in on the web, and various programs for installing and automatically updating the advertisement plug-in, and a URL included in a received keyword pop-up data packet or an advertiser's URL corresponding to the keyword. Keyword web surfing advertising system, characterized in that configured as an ad management module to access from the database to the client. The method according to claim 1 or 2, wherein the advertisement plug-in is installed on the client by the web distribution program on the web with the consent of the client, and the advertisement plug-in is installed in the address bar of the browser operated on the client or the search box provided in the web page of the search engine. The keyword web surfing advertising system, characterized in that the program code for interactively transmitting and receiving a keyword pop-up data packet with the advertisement management server when the keyword is selected. 3. The keyword web surfing advertisement system according to claim 1 or 2, wherein the URL of the advertiser corresponding to the sold keyword is at least one. The keyword web surfing advertisement system of claim 1 or 2, wherein the advertisement plug-in encrypts and decrypts the keyword pop-up data packet with the advertisement management server. The keyword popup data packet of claim 1 or 2, wherein the keyword popup data packet includes a start identifier, a user ID, a password, a selected keyword, keyword selection frequency information, and an end identifier for interactively interacting with the client and the advertisement management server. Keyword web surfing advertising system characterized in that. In the keyword web surfing advertising control method, Database the keywords purchased by the advertiser, the URL information of the advertiser corresponding to the keywords, the information of the registered members and their earning point information; In response to a request of a client connected to the web, transmitting and installing an advertisement plug-in that is filled in the address bar of the browser and the search box of the search engine, and which transmits and receives an advertisement plug-in that can be transmitted to and received from each other; It analyzes the packet transmitted from the client and accesses the URL of the advertiser corresponding to the keyword included in the client from the stored database and transmits it to the web browser of the client to pop up the advertiser's web page or to display the advertiser's hypertext link label. Method for controlling the keyword web surfing advertising, characterized in that it comprises a process of exposing. The method of claim 7, wherein the URL information of the advertiser corresponding to the sold keyword is at least one. The method of claim 7, wherein the keyword popup data packet includes a start identifier, a user ID, a password, a selected keyword, keyword selection frequency information, and an end identifier for interactively interacting with the client and the advertisement management server. Keyword web surfing advertising method.