KR20190137188A - Method and apparatus for advertising service - Google Patents

Abstract

Disclosed are a method and an apparatus for providing an advertisement service. The method for providing an advertisement service comprises: a step where an advertisement service server receives advertisement information from an advertiser device; a step where the advertisement service server generates a first and a second advertisement screen for an advertisement based on the advertisement information; a step where the advertisement service server receives user input information based on the first and the second advertisement screen from a user device; and a step where the advertisement service server supplies a reward to the user device based on the user input information.

Description

Method and apparatus for providing advertising service {Method and apparatus for advertising service}

The present invention relates to an advertising service, and more particularly, to a method and apparatus for providing an advertising service.

Gradually, the amount of advertising increases as the day goes by, but many consumers don't even remember the day before. This is because advertising congestion is getting worse and consumers are not paying attention to particular advertisements. As already reported in studies, more than half do not process high levels of information about stimuli, even if they have been exposed to advertising stimuli, and indirect advertising or outdoor advertising that does not pay special attention to consumers, such as product placement (PPL). Advertisements, etc. are hardly noticeable in memory.

As a variable to measure the effectiveness of advertising, many researchers measure memory, and the clues extracted from the memory affect consumers' product judgment and brand selection, and consumers decide to buy by remembering the advertisement. Explicit memory measurement methods are generally used to measure memory, but implicit memory can be considered because of limitations in measuring advertising effectiveness.

In order to enhance the effectiveness of advertisements in situations where such advertisements overflow, technology development and research on effective methods for imprinting on the memory of users are required.

KR 10-2014-7000266

The present invention provides an advertisement service providing method.

The present invention provides an apparatus for performing a method of providing an advertisement service.

In the advertisement service providing method according to an aspect of the present invention, an advertisement service server receives advertisement information from an advertiser device, and the advertisement service server displays a first advertisement screen and a second advertisement screen for advertisement based on the advertisement information. Generating, the advertisement service server receiving user input information based on the first advertisement screen and the second advertisement screen from the user device and the advertisement service server based on the user input information. Providing a reward to the device.

Meanwhile, the advertisement information may include at least one of advertisement text, advertisement screen, information on an advertisement region and an advertisement target, and the user input information may include touch information on the first advertisement screen and typing on the advertisement text. May contain information.

The first screen may be map image information generated based on location information of the karma of the advertiser, and the second screen may include information about the advertisement text, the advertisement screen, and the advertisement target.

Also, the reward may be set as a reward for each of the advertisement phrases in consideration of the text included in the advertisement phrase, and the reward for each advertisement phrase may be differently set according to the importance of the text included in the advertisement phrase and the priority of the text. have.

An advertisement service server for providing an advertisement service according to an aspect of the present invention includes a processor, the processor receiving advertisement information from an advertiser device, and based on the advertisement information, a first advertisement screen and a second advertisement for advertisement. The display device may be configured to generate a screen, receive user input information based on the first advertisement screen and the second advertisement screen from the user device, and provide a reward to the user device based on the user input information. .

Meanwhile, the advertisement information may include at least one of advertisement text, advertisement screen, information on an advertisement region and an advertisement target, and the user input information may include touch information on the first advertisement screen and typing on the advertisement text. May contain information.

The first screen may be map image information generated based on location information of the karma of the advertiser, and the second screen may include information about the advertisement text, the advertisement screen, and the advertisement target.

Also, the reward may be set as a reward for each of the advertisement phrases in consideration of the text included in the advertisement phrase, and the reward for each advertisement phrase may be differently set according to the importance of the text included in the advertisement phrase and the priority of the text. have.

In the method and apparatus for providing an advertisement service according to an embodiment of the present invention, when an advertisement is written and posted by an advertiser, an advertisement location may be displayed on a map. In addition, when the user clicks on a location on the map, the content is provided with the advertisement screen, the advertisement text, and the like (before typing), and the application user may pay a reward (or the proceeds) when the advertisement text is provided. Rewards paid to the user may be determined according to the number of characters of the advertisement text. Therefore, the effect on the advertisement can be improved by the user participating in the advertisement.

1 is a conceptual diagram showing an advertising method according to an embodiment of the present invention.
2 is a conceptual diagram illustrating a method of providing an advertisement service according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing an advertisement service according to an embodiment of the present invention.
4 is a conceptual diagram illustrating a system for providing advertisement service according to an embodiment of the present invention.
5 is a conceptual diagram illustrating a method of determining the advertising text unit price according to an embodiment of the present invention.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention in connection with one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings.

Writing, seeing, hearing, speaking, and writing is the longest remaining in human memory. For the act of 'writing' includes everything we see, hear and say. Users can see and write at the same time, write and speak at the same time and listen in their ears. Through various actions of these users, advertisements can be effectively provided to users.

In a method and apparatus for providing an advertisement service according to an embodiment of the present invention, a method of maximizing an advertisement effect by enabling an advertisement is disclosed.

In addition, the method and apparatus for providing an advertisement service according to an embodiment of the present invention may utilize information (location of a business place, promotional phrase, etc.) necessary to increase the effect of the advertisement in order to maximize the advertisement effect.

Hereinafter, in the embodiment of the present invention, a more specific advertising effect enhancing method is disclosed.

1 is a conceptual diagram showing an advertising method according to an embodiment of the present invention.

In FIG. 1, an advertisement method for enhancing an advertisement effect is disclosed.

Referring to FIG. 1, the advertiser device may upload advertisement text information 120 for an advertisement to the advertisement service server 100.

When the advertiser writes the advertisement text and posts it on the advertisement application, a typing space for allowing the user to type on the advertisement application may be provided.

The user may type the same advertising text for the advertisement provided on the advertisement application, and the result of the typing may be transmitted to the advertisement service server 100 and used as a basis for calculating a reward provided to the user. .

In the method and apparatus for providing an advertisement service according to an embodiment of the present invention, an advertisement may be serviced based on a map.

In order to increase the effectiveness of the advertisement provided to the user, the advertisement may be provided on a map basis. Information about a region where an advertisement target is located is provided on a map basis, and a user may acquire information about a location of an advertisement target on a map.

In addition, in the method and apparatus for providing an advertisement service according to an embodiment of the present invention, the advertisement fee may be determined based on the embroidery and the unit price of the advertisement text. For example, the advertisement fee to be paid by the advertiser requesting the advertisement may be set as the product of the embroidery of the advertisement phrase and the unit price for each advertisement phrase.

In addition, in the method and apparatus for providing an advertisement service according to an embodiment of the present invention, an advertisement fee received from an advertiser may be divided into a reward (140) for the user who saw the advertisement. The reward 140 provided to the user may be determined based on information on the advertisement text and the price per phrase typed by the user who viewed the advertisement. For example, the user who saw the advertisement may receive the product of the embroidery of the advertisement phrase and the unit price for each advertisement phrase as the reward 140.

2 is a conceptual diagram illustrating a method of providing an advertisement service according to an embodiment of the present invention.

Referring to FIG. 2, the advertiser device may generate advertisement information and register it in an advertisement application.

The advertiser terminal may upload advertisement information (for example, advertisement text, an advertisement screen, information about an advertisement region and an advertisement target) to an advertisement service server, and the advertisement service server may generate an advertisement based on the advertisement information. .

The advertisement service server may display location information of the advertisement target on the map and display advertisement text. For example, when a restaurant (Gourmet soy shrimp) is an advertisement target, the advertisement service server may provide image information indicating a location of the restaurant (Gourmet soy shrimp) on a map as the first screen 310.

In addition, after providing the first screen 210 displaying the location information of the restaurant on the map, the advertisement service server may include advertisement text and advertisement screens uploaded to the user through the advertiser device if there is additional input information from the user device. The second screen 220 may be provided.

For example, when the user touches the first screen 210, the second screen 220 may be provided. The second screen 220 may include a space for the user to type.

The user may input the advertising text on the typing space by using the user device, and transmit information of the advertising text that is typed to the advertising server after the input of the advertising text. The second screen 220 may also include information on the rewards that can be received when the user types and uploads the advertising text.

The advertisement service server may provide a reward to the user based on the information on the advertisement text input from the user device. Reward information provided as a user identification may be added, and the user may use the accumulated rewards with cash or to receive services later.

That is, in the advertisement service providing method according to an embodiment of the present invention, when the advertiser writes the advertisement text and uploads it to the app, the position of the advertisement target may be displayed on the map image. In addition, when the user clicks on a location on the map, the content is provided with an advertisement screen, advertisement text, etc. (before typing), and the application user may pay a reward (or a profit) when the advertisement text is provided. Rewards paid to the user may be determined according to the number of characters of the advertisement text.

3 is a flowchart illustrating a method of providing an advertisement service according to an embodiment of the present invention.

Referring to FIG. 3, the advertiser device may generate advertisement information and register it with the advertisement service server through the advertisement application (step S300).

The advertiser device may upload advertisement information (for example, advertisement text, advertisement screen, information about an advertisement region and an advertisement target) to the advertisement service server.

The advertisement service server may generate an advertisement based on the advertisement information and provide the advertisement to the user device (step S310).

The advertisement service server may display location information of the advertisement target on the map and display advertisement text. Specifically, after providing the first screen displaying the location information of the advertisement target on the map, the advertisement service server, if there is additional input information of the user, the second screen including the advertisement text and the advertisement screen posted to the user through the advertiser device. Can be provided.

The advertisement service server receives the input information from the user device and provides a reward to the user (step S320).

For example, when the user touches the first screen, the second screen may be provided. The second screen may include a space where a user can type. The user may input the advertising text on the typing space by using the user device, and transmit information of the advertising text that has been typed to the advertising service server after the input of the advertising text. The second screen may also include information on rewards that can be received when the user types and uploads the advertising text.

The advertisement service server may provide a reward to the user based on the information on the advertisement text input from the user device. Reward information provided by the user ID may be added.

4 is a conceptual diagram illustrating a system for providing advertisement service according to an embodiment of the present invention.

Referring to FIG. 4, the advertisement service providing system may include an advertisement service server 420, an advertiser device 400, and a user device 440.

The advertiser device 400 may be implemented to upload advertisement information (for example, advertisement text, an advertisement screen, information about an advertisement region and an advertisement target) to the advertisement service server 420. In addition, the advertiser device 400 may receive advertisement result information from the advertisement service server 420. The advertisement service server 420 may provide information about an advertisement effect on the advertisement posted by the advertiser. For example, the advertiser device 400 may be provided with various information generated in connection with an advertisement such as an advertisement cost incurred by the advertiser, the number of clicks on the advertisement, an advertisement reward generated by the user due to the advertisement, and the like.

The advertisement service server 420 may display location information of an advertisement target on a map and display advertisement text. In more detail, after providing the first screen displaying the location information of the advertisement target on the map, the advertisement service server 420, if there is additional input information of the user, is provided to the user through the advertisement device 400 and the advertisement text, the advertisement screen. It may provide a second screen including a.

In addition, the advertisement service server 420 may receive input information from the user device 440 and provide a reward to the user. For example, when the user touches the first screen, the second screen may be provided. The second screen may include a space where a user can type. The user may input the advertising text on the typing space using the user device 440, and transmit information of the advertising text that has been typed to the advertising service server 420 after the input of the advertising text. The second screen may also include information on rewards that can be received when the user types and uploads the advertising text.

In addition, the advertisement service server 420 may be implemented to determine a reward to be provided to the user. The reward to be provided to the user may be determined based on the advertising text and the unit price of the advertising text. The advertisement service server may determine the price of each advertising text based on various criteria.

The user device may be implemented to type text information of the provided advertisement and to receive an advertising reward according to the typed advertising text.

5 is a conceptual diagram illustrating a method of determining the advertising text unit price according to an embodiment of the present invention.

In FIG. 5, a method for determining a reward provided to a user when the user types advertisement text is disclosed.

Referring to FIG. 5, when the user's typing of the advertisement text is performed as described above, a reward may be provided according to the user's typing. The reward is determined based on the advertising phrase and the reward 500 for each of the advertising phrases, and the advertisement service server may determine the reward 500 for each of the advertising phrases based on various criteria.

The reward 500 for each advertisement phrase may be set differently for each text in the advertisement. For example, "Gangnam Station's best gourmet, Gourmet soy sauce shrimp," in order to determine the important text in the advertising phrase, such as 'Gourmet', 'Soy sauce', 'Shrimp', 'Gangnam Station', 'Top restaurants' Different rewards may be set in text order, and the user may type only some of the text rather than some of the text.

The important text in the ad text may be order of information about the trade name, information about the goods sold by the trade name, and information about the region where the trade name is located. This importance setting is the default setting, and the setting of such importance may be directly performed by the advertiser. For example, you can set a higher reward relative to the text that the advertiser chose to be important. The advertisement service server may analyze the advertisement text in order to set a default value for the advertisement text.

In addition, according to an embodiment of the present invention, the advertiser device may set the total amount of rewards possible, and provide a reward to the user device based on the reward amount. For example, if the advertiser sets the 10,000 won for the daily advertisement, the reward 500 for each of the advertisement phrases may be determined based on a typing record of the existing advertiser's business. The advertising phrase-based reward 500 may be set based on the existing typing statistics record. The amount of typing over time may be adaptively changed based on existing typing records or typing records of other similar industries / regions so that amounts set by advertisers can be rationally distributed. For example, an hourly typing amount may be set differently for each industry. In the case of a restaurant, the amount according to typing may be set relatively higher in a time zone such as lunch time and dinner time.

In addition, when actually visiting after typing, it may be set so that additional reward benefits can be given. For example, an additional reward may be additionally paid to the reward by searching for an advertisement for a particular karma, entering an advertisement text for the advertisement, and determining whether the user actually visited the karma.

In addition, the reward amount may be set differently in consideration of the reward position. For example, if an advertiser's karma is located in area A, the reward for a user who is in area A is to enter the ad copy, and the user who is outside the area A enters the ad text. It can be set differently. Rewards can be relatively smaller as they move away from Region A. In addition, even if you are further away from A, if the actual visit to the karma or orders from the karma made, the reward can be adjusted to the original value.

In addition, in the embodiment of the present invention, the advertisement service server may adjust the reward amount by additionally considering the actual visit rate after the advertisement is typed in order to prevent the user's abuse of the advertisement phrase. For example, the amount of rewards for typing in the same karma may be adjusted in turn. Rewards for the same karma may be reduced in the same way as 100% rewards are paid at the first input and 80% rewards are paid at the second round. However, when the visit to the business place is made, the reward may be performed for the case made of the actual purchase in such a way that the reward is increased again.

The above-described method may be embodied in the form of program instructions that may be implemented by an application or executed by various computer components, and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.

The program instructions recorded on the computer-readable recording medium are those specially designed and configured for the present invention, and may be known and available to those skilled in the computer software arts.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.

Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although described above with reference to the embodiments, those skilled in the art will understand that the present invention can be variously modified and changed without departing from the spirit and scope of the invention described in the claims below. Could be.

Claims (8)

How to provide advertising services,
Receiving, by the advertisement service server, advertisement information from the advertiser device;
Generating, by the advertisement service server, a first advertisement screen and a second advertisement screen for advertisement based on the advertisement information;
Receiving, by the advertisement service server, user input information based on the first advertisement screen and the second advertisement screen from the user device;
Providing, by the advertising service server, a reward to the user device based on the user input information. The method of claim 1,
The advertisement information includes at least one of advertisement text, advertisement screen, information about an advertisement region and an advertisement target.
The user input information includes touch information on the first advertisement screen and typing information on the advertisement text. The method of claim 2,
The first screen is map image information generated based on location information of the karma of the advertiser,
The second screen may include information on the advertisement text, the advertisement screen, and the advertisement target. The method of claim 3,
The reward is set as a reward for each of the advertising phrases in consideration of the text included in the advertising text,
The reward for each of the advertising phrases may be set differently according to the importance of the text included in the advertising text and the priority of the text. In the advertising service server providing an advertising service,
The advertising service server includes a processor,
The processor receives the advertisement information from the advertiser device,
Generate a first advertisement screen and a second advertisement screen for advertisement based on the advertisement information;
Receiving user input information based on the first advertisement screen and the second advertisement screen from the user device,
And provide a reward to the user device based on the user input information. The method of claim 5,
The advertisement information includes at least one of advertisement text, advertisement screen, information about an advertisement region and an advertisement target.
The user input information includes touch information on the first advertisement screen and typing information on the advertisement text. The method of claim 6,
The first screen is map image information generated based on location information of the karma of the advertiser,
The second screen includes an advertisement text, the advertisement screen and the information on the advertisement target. The method of claim 7, wherein
The reward is set as a reward for each of the advertising phrases in consideration of the text included in the advertising text,
The reward for each of the advertising phrases is set differently according to the importance of the text included in the advertising text and the priority of the text.

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