KR101380946B1 - System for advertisement service based on information of web site and method of the same - Google Patents

Abstract

The present invention discloses an advertisement service system and method based on website information that can provide an advertisement service to a user by using information of a website visited by the user. To this end, when the user terminal accesses the web site, the advertisement software installed in the user terminal extracts URL information matching the site information of the web site from the URL DB and exposes the URL information on the screen of the user terminal. It provides an advertising service system characterized by. According to the present invention, the user can be provided with the advertisement service associated with the information of the web page accessed at the visit of the web site on the front or the back of the web page has the effect of concentrating on each web page. In addition, since the present invention provides an advertisement service related to information of a web site visited by a user rather than a web site extracted through the input of a keyword, the visit of the duplicated web site is minimized.

Description

System and method for advertising service based on website information {SYSTEM FOR ADVERTISEMENT SERVICE BASED ON INFORMATION OF WEB SITE AND METHOD OF THE SAME}

The present invention relates to an advertisement service system and method, and more particularly, to an advertisement service system and method based on website information that can provide an advertisement service to a user using information of a website visited by a user.

In general, access to websites via the Internet is mediated through Internet search engines such as Naver, Yahoo, and others. The Internet search engine generates a search result list by referring to the title and brief information of the website registered in the engine if there is a search request of the netizen, and outputs the search result list to the client of the netizen. If the search result list is provided, the netizen selects a web site of interest by looking at brief information of web sites, and the web site surfing process is continuously repeated until a netizen finds a desired web site.

However, the above-described Internet advertisement search method requires considerable troubles because the netizers have to repeat the procedure of selecting and confirming the website displayed in the search result list. This hassle is caused by a plurality of search sites If the result list is made up of a plurality of pages, it will be further deepened, and since the netizens have to spend a considerable amount of time actually searching for a desired web site, the advertising effect is reduced.

In addition, a company that operates an Internet search engine recently makes search keyword advertising a major revenue source. Here, the search keyword advertisement is a method of assigning an upper area of a search result list to an exposure area of a keyword advertisement site, selling a search keyword to advertisers for a fee, and then requesting search with a search keyword that is sold by a netizen, Refers to a service that links a link to a web site to a higher level in the search result list.

However, in the search keyword advertisement, the advertisement policy of 'selling the same search keyword to a plurality of advertisers' is generally applied. Accordingly, a plurality of website link paths are listed in the keyword advertisement area of the search result list, and even the website link paths not related to the search keywords are randomly listed. However, since the netizens have a tendency to make comparative web surfing comparing various websites, it is troublesome to check the listed websites individually if the advertiser's websites are listed indiscriminately. There is a problem that the advertising effect is reduced.

In addition, banner advertisements with various graphical effects are placed in the search result list. As a result, since the attention of the netizens is dispersed by the banner advertisement, the netizens do not concentrate their attention on the websites of the advertisers who are performing the keyword advertisement, and the netizens have a serious rejection reaction against the banner advertisements that are exposed indiscriminately Respectively. According to statistics of actual Internet search engines, the probability of actually clicking on the search keyword advertisers' websites is reported to be only 20 to 30%.

Furthermore, unlike in the early days when a search keyword advertisement service was provided, netizers were questioning the reliability of a search keyword advertisement website. As a result, netizens tend to surf not only web sites of search keyword advertisers but also websites outputted as general search results, and the effect of the search keyword advertisement is further reduced.

In terms of search keyword advertisers, we are paying a lot of advertising costs, so expect a corresponding advertising effect. The ultimate advertising effect is that not only the initial screen of the website must be provided to the client of the netizen by clicking on the advertiser website, but also the netizen must search the website of the desired advertiser and calmly read it.

However, the conventional search keyword advertisement service has indiscriminate exposure effect on the link path of the advertiser web site, but the actual advertisement effect is reduced because of the above-mentioned various reasons. Therefore, it is urgently required to supplement the effect.

Korean Patent No. 10-0641335 (published on 11.01.2006) Korean Patent No. 10-0998696 (published on Dec. 07, 2010)

Accordingly, a first object of the present invention is to provide an advertising service system based on web site information that can provide an advertising service by analyzing information of a web site rather than a keyword input, suppressing indiscriminate exposure, and enabling precise target marketing. will be.

In addition, a second object of the present invention is to provide an advertisement service method based on improved web site information using the advertisement service system.

In order to achieve the first object of the present invention described above, according to an embodiment of the present invention, the advertiser terminal providing the URL information including the advertising keyword, and the URL information provided from the advertiser terminal in the URL DB to the Internet An advertisement service system comprising an operator server for distributing advertisement software, and a user terminal that installs the advertisement software and accesses a URL DB to receive URL information. Collects site information of any one or more of a meta tag, a title name, and a URL keyword of the web site, extracts URL information matching the site information from the URL DB, and displays the URL information on a screen of the user terminal. Based on web site information, which exposes It provides services and systems.

In addition, in order to achieve the second object of the present invention, according to an embodiment of the present invention, the step of the operator server to store the URL information provided from the advertiser terminal in the URL DB, the operator server to the advertising software via the Internet When the step of distributing and access of the visited web site from the user terminal installed with the advertising software is detected, the advertising software receives the URL information that matches the site information of any one or more of the meta tag, title name, URL keyword of the web site. Extracting from the URL DB of the operator server, and the advertising software to expose the URL information extracted from the URL DB on the screen of the user terminal provides an advertising service method based on the website information. .

According to the present invention, the advertisement service associated with the information of the web page visited by the user can be provided as a separate new web page such as a pop-up window or a pop-under window, so that the user can concentrate on each visited web page and the web page for the advertisement service.

In addition, the present invention provides an advertisement service related to the information of the web site visited by the user rather than the web site extracted through the input of a keyword, thereby minimizing the visit of the duplicated web site. Specifically, in the conventional keyword advertising system, when a user enters a specific keyword to visit an advertisement site and then terminates the advertisement site, the keyword advertisement system provides the user with a pop-up advertisement site identical or similar to the original advertisement site, while the present invention provides Since meta tags, web page title names, and URL keywords of web pages visited by a user are used instead of keywords, an advertisement service different from a general keyword can be provided.

In addition, the present invention can arbitrarily adjust the range of a web site provided with the advertisement service, thereby preventing unnecessary keyword advertisements from being unnecessarily exposed on the screen. That is, the present invention can reduce the inconvenience and dissatisfaction of the user due to indiscriminate Internet advertising by respecting the user's choice as much as possible.

FIG. 1 is an online connection configuration diagram of an advertisement service system according to an embodiment of the present invention.
2 is a diagram illustrating a meta tag of a web site.
3 is a diagram illustrating title names and URL keywords of a web site.
4 is a block diagram of an advertisement service system according to another embodiment of the present invention.
5 is a schematic diagram illustrating an environment setting window of the advertisement software according to an embodiment of the present invention.
6 is a flowchart illustrating an advertisement service method according to an embodiment of the present invention.
7 is a flowchart illustrating the operation of extracting URL information related to site information performed by the advertisement software according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail an advertising service system (hereinafter referred to as "advertising service system") based on the website information according to preferred embodiments of the present invention.

FIG. 1 is an online connection configuration diagram of an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 1, the online connection configuration of the advertisement service system according to the present invention includes an operator server 200 storing URL information uploaded from the outside in a URL DB and distributing advertisement software over the Internet, and the operator server 200. Is connected to a network including a wireless communication network (hereinafter, abbreviated as "network") to provide a plurality of advertiser terminals 100 to provide URL information, and to access a web site where the advertisement software is installed and visited. Accordingly, the user terminal 300 is configured to access a URL DB and receive URL information matched with information of the web site from the URL DB.

At this time, after the advertising software is installed in the user terminal 300, the advertising software installed in the user terminal 300 detects the access of the web site by the user terminal 300, and if the access of the web site is detected, URL information matching the information is extracted from the URL DB, and the URL information is displayed on the screen of the user terminal 300.

Hereinafter, each component will be described in more detail with reference to the drawings.

Referring to FIG. 1, the advertisement service system according to an embodiment of the present invention includes an advertiser terminal 100.

The advertiser terminal 100 is connected to the operator server 200 via the Internet, and provides the operator server 200 with URL information of a web site including advertisement information about goods or services.

In addition, the advertiser terminal 100 means a means that can be connected to the operator server through a wireless communication network including a plurality of base stations, base station controllers, mobile communication exchange and WAP gateway, and wired communication networks such as the Internet. Specifically, the advertiser terminal 100 may be a PDA, an IMT-2000, a smart phone, a notebook computer, a desktop computer, a communication terminal, or the like.

The advertiser terminal 100 may set an advertisement keyword that exposes URL information by accessing the operator server 200. If necessary, the advertiser terminal 100 may set the type of web site for exposing URL information by accessing the operator server 200.

For example, the URL information of the web site including the promotional information of the GS apartment of GS Construction, the website visited by the user terminal 300 is a 'real estate related site', the meta tag, title name, URL of the website One or more of the keywords can be set to be exposed only when the word 'GS construction' exists in the site information.

Here, the advertisement keyword means a word provided by the advertiser terminal 100 used to match the URL information with the site information. As shown in FIG. 2, the meta tag of the web site includes summary information such as contents of the web page and key keywords of the web page, and the <HEAD> and </ HEAD of the hypertext generation language (HTML) document. You can use the information in between.

In addition, the title name of the web site means information for summarizing the contents of the web page displayed on the top bar of the web page as shown in FIG. 3, and the name described in <title> of the hypertext generating language (HTML) document. Can be used. In addition, the URL keyword of the web site means a word included in a URL to which an Internet address is input, as shown in FIG. 3.

In addition, the advertiser terminal 100 may access the operator server 200 and set an exposure region of the URL information to expose the URL information for each region where the user terminal is located.

For example, the URL information for a web site that includes promotional information of a restaurant located in Anyang and sells eel-related foods may include the word "eel restaurant" in the site information visited by the user terminal, as well as the location of the user terminal. It can be set to be exposed only when is 'Anyang' or 'Gyeonggi-do'.

In other words, even if the word "eel restaurant" exists in the site information visited by the user terminal, if the location of the user terminal corresponds to an area not set by the advertiser terminal 100, the URL provided by the advertiser terminal 100 Information is not exposed to the user terminal 300.

Referring to FIG. 1, an advertisement service system according to an embodiment of the present invention includes an operator server 200.

The operator server 200 is connected to the advertiser terminal 100 via the Internet, stores the URL information uploaded from the advertiser terminal 100, and distributes the advertising software via the Internet.

In one embodiment, the operator server 200 controls communication means for communicating with the outside, information storage means 210 classified and stored URL information uploaded from the advertiser terminal 100, and overall operation of the system. It comprises a host unit and a network connection unit for connecting to a network such as the Internet. If necessary, the operator server 200 may further include input means for an operator interface.

The information storage means 210 includes a plurality of databases (DB), preferably includes a URL DB, advertiser DB. If necessary, the information storing means 210 may further include a region information DB in which the region-specific URL information is stored.

The URL DB is a DB that classifies and stores URL information provided by advertisers according to advertisement keywords, and may include URL information storage date and time, URL address, and the like.

In addition, the advertiser DB is a DB containing specific information about the advertiser, and may include information about an advertiser ID and password, personal information of the advertiser, advertisement amount paid by the advertiser in exchange for the promotion of the URL information.

In addition, the area information DB is a DB that stores URL information provided by advertisers classified by region and advertisement keywords, and may include URL information storage date and time, URL address, and the like.

The input means constituting the operator server 200 according to the present invention is provided so that the administrator of the operator server 200 can directly upload to the operator server 200 without the URL information through the communication means, uploaded URL information It may be connected to the information storage means 210 to be stored. Any input means may be used, but preferably input means commonly used in the art is preferably used. In particular, it is preferable to use a keyboard or the like.

The host unit constituting the operator server 200 according to the present invention is connected to the communication means and the information storage means 210, and includes a processor for controlling the means and a program for controlling the processor. Here, when there is a request for searching URL information matching the site information from the advertising software installed in the user terminal 300, the processor analyzes the URL information stored in the information storage means 210 according to the program and the site information. It extracts the matching URL information, and transmits the extracted URL information to the user terminal 300 through the communication means.

If necessary, if the administrator of the operator server 200 is configured to be stored in the URL DB in the state that the URL information is largely classified by the type of the web site, and classified by the type of advertising keywords matching the site information, the processor is a user terminal ( When there is a search request for URL information matching the site information from the advertising software of 300), the type of the web site visited by the user terminal 300 is analyzed and the URL information matching the type of the web site and the site information is extracted. To work.

In addition, when the host unit requests a member registration request from the advertiser terminal 100, the host unit displays member information such as name, social security number, gender, age, address, email address, wireless terminal number, ID, password, etc. from the advertiser terminal 100. After receiving and authenticating this, the ID and password may be assigned to store relevant member information in the information storage means 210.

In addition, the host unit may operate to analyze the URL information provided to the user terminal 300 in response to a request of the advertisement software installed in the user terminal 300 to calculate an advertisement amount to be charged to the advertiser who uploaded the URL information.

Furthermore, the host unit stores the URL information transmitted from the advertiser terminal 100 through the communication means in the information storage means 210. After the corresponding URL information is updated from the advertiser terminal 100, the host unit updates the URL information stored in the information storage means 210 with the updated information.

Meanwhile, the advertisement software distributed to the Internet through the operator server 200 may be configured to include the URL DB 310.

Referring to FIG. 1, an advertisement service system according to an embodiment of the present invention includes a user terminal 300.

The user terminal 300 is connected to the operator server 200 through the Internet and is capable of accessing various web sites through the Internet. The user terminal 300 may be a PDA, an IMT-2000, a smart phone, a notebook computer, Etc. may be used.

The user terminal 300 downloads and installs the advertisement software distributed from the operator server 200 through various paths (Internet resource room, operator server, various utilities, etc.).

In the existing advertisement service system, when a signal of enter is input through a keyboard while a keyword is inputted into a search window of a web browser, the advertisement service system detects the keyword and provides URL information matching the keyword on the screen of the user terminal. As described above, the conventional advertisement service system can provide the advertisement service related to the keyword inputted in the search window of the web browser to the user terminal, but it has not been possible to provide the advertisement service using the variable other than the keyword.

On the contrary, since the advertisement software of the present invention is configured to collect site information of the web site visited by the user terminal 300 and detect the connection of the web site in real time, the site information is not the keyword entered through the user terminal. Using may be provided to other advertising services differentiated from the keyword.

For example, in the conventional advertisement service, the user terminal must input a keyword in order for the user terminal to receive URL information from the operator server, but the present invention only visits a specific web site through web surfing without inputting the keyword. As a result, URL information matched with site information of the web site may be provided from an operator server.

More specifically, the advertisement software installed in the user terminal 300 performs one of the following two types when the user terminal 300 accesses a web site through the Internet.

As an embodiment, the advertisement software collects site information of the website visited by the user terminal 300 as shown in FIG. 1, and accesses the operator server 200 when the website is accessed to access the website of the website. A request for providing an advertisement associated with the information is received, and then URL information provided from the operator server 200 is received and output on the screen of the user terminal 300. In this case, the URL information may be output to be located at the rear or front side of the visited web site.

In another embodiment, the advertisement software collects site information of a website visited by the user terminal 300 as shown in FIG. 4, and when the web site is accessed from the URL DB 310 stored in the user terminal 300. URL information matching the site information is extracted and the URL information is exposed on the screen of the user terminal 300. In this case, the URL DB 310 is stored in the user terminal 300 through the advertising software installed by the user terminal 300 downloaded from the Internet. In other words, the advertisement software distributed through the operator server 200 includes the URL DB 310.

As such, when the URL DB 310 is stored in the user terminal 300, since the URL server 310 does not need to be connected to the operator server 200 to extract URL information associated with the site information, the URL information is quickly exposed on the screen. Although there is an advantage, there is a disadvantage in that the URL DB must be updated periodically by accessing the operator server 200.

On the other hand, the advertising software installed in the user terminal 300 may be configured to adjust the type of the web site receiving the URL information through the environment setting window as shown in FIG. This configuration allows the user to selectively use advertising software among various websites (eg, portal site, financial / real estate site, media / media site, entertainment site, shopping / auction site, game site). By making it possible to specify the above, it is possible to reduce the inconvenience and dissatisfaction of the user due to indiscriminate internet advertising.

In addition, the user terminal 300 is configured to receive the URL information from the information storage means 210 or the URL DB 310 to display the URL information, the URL information is a new web page that stores information about the product Output (pop-up exposure or pop-under exposure). If necessary, the URL information may be output to any one of the top, bottom, left, and right sides of an existing web page in which one or more links have not been terminated.

6 is a flowchart illustrating an advertisement service method according to an embodiment of the present invention.

Referring to FIG. 6, the advertisement service method according to the present invention includes collecting URL information from the advertiser terminal 100 (S10), distributing advertisement software via the Internet (S20), and the user terminal 300. Detecting the access of the web site by the step of extracting the URL information matching the site information (S30) and exposing the extracted URL information on the screen of the user terminal 300 (S40).

As such, the URL information is uploaded and stored from the advertiser terminal 100 to the operator server 200, searched and extracted by the operator server 200 at the request of the user terminal 300, and the extracted URL information is It may be transmitted to the user terminal 300 by the operator server 200.

Hereinafter, each step will be described in more detail with reference to the drawings.

First, a manager of an advertising service system (hereinafter referred to as an "ad system") and an advertiser sign a contract related to an internet advertising business, and the URL provided from the advertiser terminal 100 connected through the Internet based on the contract. The operator server 200 stores the information in the information storage means 210 (step S10).

More specifically, the administrator of such an advertising system enters into an advertising contract with an advertiser who wishes to display an advertisement, and selects a website (portal site, financial / real estate site, media / media site, entertainment site, shopping / auction) selected by the advertiser. The advertisement cost is calculated according to the type of the site, the game site, and at least one selected from the group consisting of the game site and paid from the advertiser (step S12). That is, when the advertiser terminal 100 accesses the operator server 200 and sets the range of the web site where the URL information is exposed through the advertisement software, the operator server 200 calculates the advertisement cost according to the type of the set website. It works. At this time, the advertiser terminal 100 can access the operator server 200 and select the exposure method of the URL information displayed on the screen.

As such, when the advertisement contract is concluded, the advertisement system manager receives URL information including at least an advertisement keyword and a web site access address to execute an advertisement from the terminal of the advertiser and stores the URL information in the operator server 200 (step S14). The URL information of the advertiser stored in the operator server 200 and the site information of the website visited through the user terminal 300 are compared to select the advertiser's web site, and the advertiser's web site is selected by the access address of the selected advertiser's web site. The web site is transmitted to the user terminal 300 to expose the advertiser's homepage.

Subsequently, the operator server 200 distributes the advertising software (for example, active-X) via the Internet (step S20).

In this step, the advertisement service system administrator recruits the applicant who wants the advertisement service online, and transmits the advertisement software to the user terminal 300 of the applicant. Since only the user terminal 300, which has installed the advertisement software transmitted from the operator server 200, can receive the advertisement service through the operator server 200, in order to improve the advertisement effect of the advertisement system and increase the advertisement cost income. It is important to recruit as many applicants as possible, and to transmit and install the advertisement software to the user terminals 300 of the recruited applicants.

However, if the URL information is output when the visit to all websites is terminated, the user's discomfort is increased and the effect of the advertisement on the advertiser's homepage is reduced. The advertisement software is configured and installed in the user terminal 300.

Then, when the access of the web site is detected from the user terminal 300 installed with the advertising software, the advertising software manages the URL information matching the site information of any one or more of the meta tag, title name, URL keyword of the web site. It extracts from the information storage means 210 of a server (step S30).

Referring to FIG. 7, in this step, the advertisement software detects the access of the web site by the user terminal 300, and collects site information of the web site when the web site connection is detected (step S31).

When the site information on the web site is collected as described above, the user terminal 300 is connected to the operator server 200 by the advertising software, the operator server 200 at the request of the advertising software the site URL information matching the information is retrieved (step S32). If the URL information matching the site information is not found, the operation ends.

If it is determined that the matching URL information is stored in the information storage means 210, the URL information is extracted from the information storage means 210 (step S33).

Subsequently, the search result page is configured such that the user terminal 300 can be output (pop-up window, pop-down window, etc.) according to a preset exposure method based on the URL information extracted from the information storage means 210 (step S34).

Finally, when the search result page configured as described above is transmitted to the user terminal 300 by the operator server 200, the advertisement software receives the search result page and exposes it to the screen of the user terminal 300 (step S40). .

When using such an advertising service method, only the person who wishes to provide the advertising service, that is, the person who downloads the advertising software distributed through the Internet or downloads and installs the advertising software by accessing the homepage of the operator server 200, In addition to providing a highly effective advertising experience, the website also allows users to choose which websites they visit, which can be used in the advertising system, and allows advertisers to obtain URL information that provides information about their websites. Target marketing is possible because it can be selectively provided according to the area where the terminal is located.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. It can be understood that it is possible.

100: Advertiser terminal 200: Operator server
300: user terminal

Claims (8)

An advertiser terminal providing URL information including an advertisement keyword, an operator server storing URL information provided from the advertiser terminal in a URL DB and distributing advertisement software over the Internet, and installing the advertisement software and accessing the URL DB. In the advertising service system comprising a user terminal receiving information,
The advertiser terminal is configured to set an exposure area of the URL information to expose the URL information for each region where the user terminal is located by accessing the operator server, and set a type of web site that exposes the URL information.
The operator server is configured to include a region information DB, the URL information for each region is stored, and to classify the URL information by the type of the web site, and to store in the URL DB in the state classified into sub-types of the keyword matching the site information,
The advertisement software installed in the user terminal may include a meta tag described between <HEAD> and </ HEAD> of the hypertext generating language document of the web site or the <title of the hypertext generating language document as the user terminal is connected to the website. Collecting site information including the title name described in &quot;, collecting location information of a user terminal connected to a website, extracting predetermined URL information from the local information DB according to the site information and location information, and And exposing the URL information on a screen of a user terminal and adjusting a type of a web site exposing the URL information when the web site is accessed by the user terminal. The method of claim 1, wherein the advertising software installed in the user terminal
When the access of the web site is detected by the user terminal, the predetermined URL information is extracted from the URL DB according to the site information, and the pop-up exposure or pop-under exposure is displayed on the screen of the user terminal. Advertising service system based on website information. delete delete delete delete (Iii) The operator server sets the range of the web site where the URL information is exposed from the advertiser terminal, the URL information provided from the advertiser terminal is classified by the type of the website by the operator server, and by the type of the advertisement keyword matching the site information. Classifying the information into URLs and storing them in the URL DB;
(Ii) the operator server distributing advertisement software via the Internet;
(Iii) If the visited web site is detected from the user terminal on which the advertising software is installed, the advertising software collects the location information of the user terminal connected to the web site, and the <HEAD of the hypertext generating language document of the web site. The information storage means of the operator server, the site information including the meta tag described between> and </ HEAD> or the title name described in the <title> of the hypertext generating language document and the type and location information of the web site. Extracting from the; And
(Iii) the advertisement software exposing the URL information extracted from the information storage means to the screen of the user terminal. delete

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