CN105630868B

CN105630868B - A kind of method and system to user's recommendation

Info

Publication number: CN105630868B
Application number: CN201510937814.2A
Authority: CN
Inventors: 贾子健
Original assignee: Beijing Qihoo Technology Co Ltd; Qizhi Software Beijing Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2015-12-15
Filing date: 2015-12-15
Publication date: 2019-05-31
Anticipated expiration: 2035-12-15
Also published as: CN105630868A

Abstract

The invention discloses a kind of method and system to user's recommendation, this method comprises: determining the domain name or website name that user currently browses web sites；Obtain the domain name or the corresponding websites collection of website name；It determines under the websites collection and currently to browse web sites that there are the site informations of competitive relation with user；It is currently browsed web sites with user there are the site information of competitive relation according to described, determines recommendation information recommended to the user and the corresponding target webpage of the recommendation information；Show the recommendation information to user in the form of entrance in the status bar that user currently browses webpage；When detecting trigger action of the user to the entrance, loads and show target webpage corresponding with the recommendation information.It is smaller to interference caused by user security risk to user's recommendation in the present invention, in addition, the present invention has also effectively evaded and has currently browsed web sites that there may be the recommendation information of competitive relation and target webpages with user.

Description

A kind of method and system to user's recommendation

Technical field

The present invention relates to Internet technical fields, more specifically, being related to a kind of method to user's recommendation and being System.

Background technique

Web browser refers to hypertext markup language (HTML) text that can show web page server or file system Part, and allow a kind of software of user and these file interactions.

It is used to text, image and the other information being shown in WWW or local area network etc..These texts or image, can To be the hyperlink for connecting other network address, user can browse various information rapidly and easily.Most of webpage is html format.

Existing web browser, to user's recommendation, is detected generally by the way of active pop-up window for example, working as When logging on to certain using website to user, loads this and apply the content of website, while can actively pop up advertisement windows to user Etc. being recommended, and the content of pop-up window often will cause generally by voluntarily determining that user can only passively receive using website Interference to user, in addition, browser is other than it can load various application websites, browser itself can also be extended to user Recommended advertisements content, but there may be competing for the website that browser itself content recommended to the user is currently browsed with user in practice Relationship is striven, needs effectively to be evaded.

Summary of the invention

In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind A kind of method and system to user's recommendation of problem are stated,

According to one aspect of the present invention, a kind of method to user's recommendation is provided comprising:

Determine the domain name or website name that user currently browses web sites；

Obtain the domain name or the corresponding websites collection of website name；

It determines under the websites collection and currently to browse web sites that there are the site informations of competitive relation with user；

It is currently browsed web sites with user there are the site information of competitive relation according to described, determines recommendation recommended to the user Information and the corresponding target webpage of the recommendation information；

Show the recommendation information to user in the form of entrance in the status bar that user currently browses webpage；

When detecting trigger action of the user to the entrance, loads and show target corresponding with the recommendation information Webpage.

Optionally, described acquisition domain name or the corresponding websites collection of website name specifically include:

Preset websites collection table is inquired using the domain name or website name as term, it is right to obtain the domain name or website name The websites collection answered.

Optionally, the recommendation information and the corresponding target webpage of the recommendation information of the recommendation of directional user really include:

Obtain the relevant information that user currently browses webpage；

The relevant information of webpage is currently browsed according to the user, acquisition is corresponding with the relevant information can recommendation information And the recommendation information can corresponding target webpage；

According to currently browsing web sites with user there are the site information of competitive relation, from can reject in recommendation information and user Currently browsing web sites, there are the relevant recommendation informations in the website of competitive relation；

It, can corresponding target network from recommendation information according to currently being browsed web sites with user there are the site information of competitive relation It is rejected in page and currently browses web sites that there are the relevant target webpages in the website of competitive relation to user；

Determine that consequently recommended information and the recommendation information can corresponding target webpages according to above-mentioned rejecting result.

Optionally, it includes: that Webpage content is currently browsed from user that the user, which currently browses the relevant information of webpage, The keyword of middle extraction；Or user currently browses the type of webpage of webpage；Or currently to browse netpage user's mouse current by user The link network address of position；

It is described can recommendation information include: extraction keyword；Or web page title relevant to the keyword of the extraction or text Chapter is referred to as；Or web page title relevant to current browsing type of webpage or article are referred to as；Or for the link network address keyword, Web page title or article are referred to as；

It is described can corresponding target webpage include: and the relevant webpage of keyword that extracts；Or web page class is browsed with current The relevant webpage of type or article；Or the relevant webpage of keyword for the link network address；Or the webpage for the link network address Or article.

Optionally, the status bar that webpage is currently browsed in user shows the recommendation information to user and includes:

Detect browser status bar state；

When detecting that browser status bar is in idle condition, just show the recommendation information to user.

Optionally, the browser status bar is in idle condition including current page loaded, and status bar does not add Degree of being loaded into display；Or cursor of mouse focus is not in the position for needing status bar to show network address.

Optionally, the recommendation information includes multiple groups, is showed according to multiple groups wheel broadcast mode to recommendation information.

According to another aspect of the invention, a kind of system to user's recommendation is provided comprising:

Domain name or website name determine processing module, for determining domain name that user currently browses web sites or website name；

Websites collection obtains processing module, for obtaining the domain name or the corresponding websites collection of website name；

Competitive relation website determines processing module, for determining the presence that currently browses web sites under the websites collection with user The site information of competitive relation；

Recommendation information and target webpage determine processing module, for currently being browsed web sites with user in the presence of competition according to described The site information of relationship determines recommendation information recommended to the user and the corresponding target webpage of the recommendation information；

Show processing module, the status bar for currently browsing webpage in user shows in the form of entrance to user described Recommendation information；

Loading processing module, for when detecting trigger action of the user to the entrance, load and show with it is described The corresponding target webpage of recommendation information.

Optionally, the domain name or website name determine that processing module is inquired using the domain name or website name as term Preset websites collection table, to obtain the domain name or the corresponding websites collection of website name.

Optionally, the recommendation information and target webpage determine that processing module specifically includes:

First obtains module, and the relevant information of webpage is currently browsed for obtaining user；

Second obtains module, for currently browsing the relevant information of webpage according to the user, obtains and the related letter Cease it is corresponding can recommendation information and the recommendation information can corresponding target webpage；

First rejects module, for according to currently browsing web sites with user there are the site information of competitive relation, from can push away It recommends to reject in information and currently browses web sites that there are the relevant recommendation informations in the website of competitive relation to user；

Second rejects module, currently browses web sites with user there are the site information of competitive relation for basis, from recommendation Information, which can be rejected in corresponding target webpage, currently browses web sites that there are the relevant target webpages in the website of competitive relation to user；

First determining module, for determining that consequently recommended information and the recommendation information can be corresponding according to above-mentioned rejecting result Target webpage.

Optionally, it includes: from user that the user that the first acquisition module obtains, which currently browses the relevant information of webpage, The keyword extracted in current browsing Webpage content；Or user currently browses the type of webpage of webpage；Or user is currently clear Look at the link network address of netpage user's mouse current location；

Second acquisition module obtain can recommendation information include: extraction keyword；Or it is related to the keyword of the extraction Web page title or article referred to as；Or web page title relevant to current browsing type of webpage or article are referred to as；Or it is directed to the chain Connect the keyword, web page title or article of network address referred to as；

Second acquisition module obtain can corresponding target webpage include: the relevant webpage of keyword with extraction；Or with It is current to browse the relevant webpage of type of webpage or article；Or the relevant webpage of keyword for the link network address；Or it is directed to and is somebody's turn to do Link the webpage or article of network address.

Optionally, the processing module that shows includes:

Detection module, for detecting browser status bar state；

Display module, for just showing the recommendation to user when detecting that browser status bar is in idle condition Information.

Optionally, the recommendation information includes multiple groups, the display module according to multiple groups wheel broadcast mode to recommendation information into Row shows.

Method and system according to an embodiment of the present invention to user's recommendation, by determining that user currently browses web sites Domain name or website name；Obtain the domain name or the corresponding websites collection of website name；It determines current with user under the websites collection Browsing web sites, there are the site informations of competitive relation；Currently being browsed web sites according to described and user, there are the website of competitive relation letters Breath, determines recommendation information recommended to the user and the corresponding target webpage of the recommendation information；The shape of webpage is currently browsed in user State column shows the recommendation information to user in the form of entrance；When detecting trigger action of the user to the entrance, add Carry and show target webpage corresponding with the recommendation information, by being then based on user's active clicking trigger recommendation rather than The pop-up window on webpage is forced, it is therefore, smaller to interference caused by user security risk, in addition, by currently being browsed thus according to user There are the site informations of competitive relation for website, determine recommendation information recommended to the user and the corresponding target network of the recommendation information Therefore page can effectively evade currently browsing web sites that there may be the recommendation information of competitive relation and target webpages with user.

The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, the followings are specific embodiments of the present invention.

Detailed description of the invention

By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:

Fig. 1 shows the flow chart of the method according to an embodiment of the invention to user's recommendation；

Fig. 2 shows according to an embodiment of the invention into the method for user's recommendation in browser status bar exhibition The schematic diagram of existing recommendation information；

Fig. 3 shows the overall schematic of the system according to an embodiment of the invention to user's recommendation；

Fig. 4 shows recommendation information and target network according to an embodiment of the invention into the system of user's recommendation Page determines the structural schematic diagram of processing module；And

Fig. 5 shows the knot according to an embodiment of the invention for showing processing module into the system of user's recommendation Structure schematic diagram.

Specific embodiment

Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure It is fully disclosed to those skilled in the art.

With reference to Fig. 1, which is the method flow diagram according to an embodiment of the invention to user's recommendation, this implementation Mainly include the following steps: in example to the method for user's recommendation

Step S101 determines domain name or website name that user currently browses web sites；

In practice, such as by resource locator URL the domain name currently to browse web sites can be determined, and by general Resource Locator URL can also determine website name by the database that pre-saves or by network, can also use in practice Other modes are not especially limited here.

Step S102 obtains the domain name or the corresponding websites collection of website name；

Websites collection is by the website on internet according to the various sides such as function or region or industry in the present embodiment Formula is classified, for example, website can be divided into electric business website according to industry, machinery industry website, aircraft industry website etc., and When above-mentioned steps S101 determined the domain name that user currently browses web sites or website name, can further determine that user currently browses The websites collection of website, for example, being inquired using the domain name or website name as term preset according to preset websites collection table Websites collection table can obtain the domain name or the corresponding websites collection of website name, and which is not described herein again.

Step S103 is determined under the websites collection and currently to be browsed web sites that there are the site informations of competitive relation with user；

In practice, the website under same websites collection typically belongs to have competitive relation, and therefore, above-mentioned steps S102 is determined The websites collection of current site can further determine that under the websites collection that the competition that currently browses web sites with user is closed in this step The site information of system, for example, obtaining under the websites collection except outer other parts or the whole site information conducts of currently browsing web sites Currently browsing web sites with user, there are the site informations of competitive relation；

Step S104, currently being browsed web sites according to described and user, there are the site information of competitive relation, true directional users The recommendation information of recommendation and the corresponding target webpage of the recommendation information；

When specific implementation, as one embodiment, in order to can to avoid recommend the website that have competitive relation and meanwhile also with Recommend recommendation information related to user to user, as an example, such as the true directional user of following manner can be used and recommend Recommendation information and the corresponding target webpage of the recommendation information, i.e., obtain user first and currently browse the relevant information of webpage；So Currently browse the relevant information of webpage according to the user afterwards, obtain it is corresponding with the relevant information can recommendation information and this push away Recommending information can corresponding target webpage；According to currently browsing web sites with user there are the site information of competitive relation, from can push away It recommends to reject in information and currently browses web sites that there are the relevant recommendation informations in the website of competitive relation to user；And according to user It currently browses web sites there are the site information of competitive relation, can be rejected in corresponding target webpage from recommendation information current with user Browsing web sites, there are the relevant target webpages in the website of competitive relation；Consequently recommended information is finally determined according to above-mentioned rejecting result And the recommendation information can corresponding target webpage.

It should be noted that the relevant information that the user of above-mentioned acquisition currently browses webpage, which can be user, currently browses webpage In content of pages, such as the keyword that user extracts from current browsing webpage, user currently browse the correlation of webpage Information is also possible to the relevant information that user currently browses the type of webpage of webpage or user currently browses webpage and is also possible to User currently browses the link network address of netpage user's mouse current location, in practice, can also be that other are currently clear with user It lookes at the relevant information of webpage, is not specifically limited here；

As feasible embodiment, can recommendation information and recommendation information can corresponding target webpage be not immobilize and It is directly related with user, specifically, in the present embodiment, can recommendation information be the relevant information that webpage is currently browsed with user It is corresponding that there is associated information in other words, for example, being from user when acquiring user currently to browse the relevant information of webpage The keyword extracted in current browsing Webpage content, then can recommendation information can be the keyword, and recommendation information can be right The target webpage answered then can be webpage relevant to the keyword or article, illustrate, if currently browsing webpage page from user The keyword extracted in the content of face is " store XX ", then can recommendation information can be the keyword " store XX ", and the recommendation Breath can corresponding target webpage can be " store XX " corresponding website, if but the website of webpage that currently browses it is main be also store When class website, i.e. " store XX " rival for being the website master of current browsing webpage, then final determining recommendation information and should The corresponding target webpage needs of recommendation information evade " store XX " and its corresponding website；

Alternatively, as a specific embodiment, when the user acquired currently browses the relevant information of webpage are as follows: from Family currently browses the keyword extracted in Webpage content；Then can recommendation information can be webpage mark relevant to the keyword Topic or article abbreviation and other recommendation informations relevant to the keyword；And recommendation information can corresponding target webpage then can be with It is webpage relevant to currently browsing type of webpage or article, illustrates, mentioned in Webpage content if currently being browsed from user The keyword taken is " Bryant ", then can recommendation information can be a title, such as " NBA soccer star's Hall of Fame ", and recommendation information Can corresponding target webpage can be the webpage for being linked to webpage or related article in relation to " NBA soccer star's Hall of Fame "；If current The main website of browsing webpage is news portal company, due to recommendation information " NBA soccer star's Hall of Fame " and its corresponding targeted website Main without competitive relation with the website of current site, therefore, finally determining recommendation information can be to be somebody's turn to do " NBA soccer star famous person Hall ", and the corresponding target webpage of recommendation information finally determined is webpage or related article in relation to " NBA soccer star's Hall of Fame " Webpage.

It, can also be according to currently browsing the keyword extracted in Webpage content from user it should be noted that in practice According to certain degree of association rule calculating correlation it is higher can recommendation information, for example, according to the keyword of extraction calculate with the pass The relevant most hot topic of keyword, web page title or video subject or article abbreviation etc., and then can be most hot by what is be calculated Topic, web page title or video subject or article referred to as etc. as can recommendation information, and by related most hot topic, webpage or view Frequency or article are as target webpage, but recommendation information and the corresponding target webpage of recommendation information need the net with current browsing webpage Station owner does not have competitive relation, and which is not described herein again；

In addition, as a specific embodiment, when the user acquired browses the relevant information of webpage currently as acquisition The type of webpage for the current browsing webpage that user obtains；Then can recommendation information can be and the currently relevant net of browsing type of webpage Referred to as, and target webpage can be and currently browse the relevant webpage of type of webpage or article to user, but push away for page head or article It recommends information and the corresponding target webpage of recommendation information needs and the website of current browsing webpage is main without competitive relation, here no longer It repeats.

It should be noted that in practice, can also be calculated according to certain degree of association rule and currently browse Webpage correlation with user Spend it is higher can recommendation information, for example, the type of webpage currently browsed according to user, can determine can recommendation information be with currently Browse the relevant newest web page title of type of webpage or article referred to as；Or can recommendation information be and currently browse type of webpage phase The web page title or article that the most people closed click are referred to as；Or can recommendation information be to currently browsing type of webpage it is relevant recently The web page title or article abbreviation etc. of most people's browsings in a period of time, but recommendation information and the corresponding target webpage of recommendation information The website for needing and currently browsing webpage is main without competitive relation, and which is not described herein again.

In addition, being used as a specific embodiment when the acquisition user currently browses the relevant information of webpage to obtain Family currently browses the link network address of netpage user's mouse current location；Can recommendation information can be and various link network address phase with this The information of pass, for example, for the keyword of the link network address；Or web page title or the article letter for the link network address Claim, and target webpage is corresponding can include: for example, being directed to the relevant webpage of keyword of the link network address；Or it is directed to the link The webpage or article of network address, are not specifically limited here, but recommendation information and the corresponding target webpage of recommendation information need and work as The website of preceding browsing webpage is main not to have competitive relation, and which is not described herein again.

It should be noted that being directed to the keyword of the link network address, such as can be in the page of webpage of the link network address The keyword extracted in appearance is also possible to the keyword determined according to the type of the webpage of the link network address, chain of illustrating Connecing network address is cosmetics electric business website, and keyword is also possible to cosmetics electric business, i.e., is believed according to the page correlation of the link network address Breath can determine it is various can recommendation information, but recommendation information and the corresponding target webpage of recommendation information need and current browsing webpage Website it is main do not have competitive relation, specifically refer to preceding description, which is not described herein again.

Step S105 shows the recommendation to user in the form of entrance in the status bar that user currently browses webpage Breath；

The form of entrance described in the present embodiment refers to the entrance of recommendation, and the form of entrance can be hyperlink shape Formula is also possible to clicking trigger mode or other triggerable entry forms, in addition, status bar is for showing in conjunction with Fig. 2 The region of the webpage information of webpage current page state or mouse current location etc. can pass through as a specific embodiment Extension to status bar shows recommendation information to user with entry form in the status bar free time, for this purpose, showing recommendation to user The state of browser status bar can be detected before information first；Only when detecting that browser status bar is in idle condition, Just show the recommendation information to user, specifically, browser status bar described in the present embodiment is in idle condition including working as Preceding page loaded, status bar do not have load progress to show；Or cursor of mouse focus be not in need status bar show network The position of address；Such as mouse is located at the blank space etc. of the page, other situations for not needing that status bar is shown can also belong in practice In the idle state of browser status bar, it is not specifically limited here；

It should be noted that the region that shows of status bar can also be extended in practice as a specific embodiment, I.e. the partial region of status bar can show page status, mouse current location webpage information etc. it is original show region, This is original, which to show region and show the information that information is the function of original status bar, and shows, only can not click behaviour as display Make or the operation that can not be triggered, while new region can also be extended in status bar and show pushing away with hyperlink or trigger action Recommend information, i.e., the two can show simultaneously in the different location of status bar, it can also alternately be shown in the same position of status bar, this In be not specifically limited.

In addition, the recommendation information may include multiple groups, and the status bar of webpage can be currently browsed according to multiple groups in user Wheel broadcast mode shows recommendation information, and ways of presentation for example can be the side such as mutilation body or flashing and picture or animation Formula is not especially limited here.

Step S106 is loaded when detecting trigger action of the user to the recommendation information and is showed the recommendation Cease corresponding target webpage

When specific implementation, the recommendation information that status bar shows in the present embodiment is showed with entry form, i.e. recommendation Breath is the entrance of recommendation, can make recommendation information that there is hyperlink or clicking trigger the modes such as to operate in practice and realize to entering Therefore the trigger action of mouth when user is to entrance trigger action (such as clicking or trigger the recommendation information), can load simultaneously Show the corresponding target webpage of recommendation information, for example, target webpage is an advertiser website relevant to recommendation information, works as recommendation After information is triggered, in the corresponding advertiser website of current page load recommendation information or it can perhaps recommend in new webpage Information for example can be title as " spring transportation train ticket quickly makes a reservation for ", and the corresponding target webpage of the recommendation information can be One ticket reselling website can be loaded into the recommendation after being somebody's turn to do the recommendation information of " spring transportation train ticket quickly makes a reservation for " when the user clicks Cease corresponding ticket reselling website.

It to sum up, is that basis is currently browsed web sites with user there are the site information of competitive relation in the method for the present embodiment, It determines recommendation information recommended to the user and the corresponding target webpage of the recommendation information, therefore, can effectively evade current with user Browsing web sites, there may be the recommendation information of competitive relation and the corresponding target webpages of recommendation information；In addition, in the present embodiment by The recommendation information that user actively clicks in status bar is then based on to trigger to user's recommendation rather than force the bullet on webpage Window out is therefore, smaller to interference caused by user security risk；In addition, recommendation information is basis in the present embodiment as preferred mode User currently browses the recommendation information that the relevant information of webpage generates, i.e. recommendation information is related to user, therefore, Yong Huhui It is easier to notice recommendation information；And recommendation information and the corresponding target webpage of recommendation information are due to currently browsing net with user The relevant information of page is correspondence or relevant, therefore, it is recommended that more meeting the actual demand of user to the content of user, can make to push away It recommends more efficient.

With reference to Fig. 3, which is the overall schematic of the system according to an embodiment of the invention to user's recommendation, The present embodiment is specifically included that the system of user's recommendation

Domain name or website name determine processing module 1, and domain name or website name determine that processing module 1 is mainly used in the present embodiment Determine the domain name or website name that user currently browses web sites；

In practice, domain name or website name determine that processing module 1 can for example determine currently by resource locator URL The domain name to browse web sites, and can also be true by the database that pre-saves or by network by resource locator URL Surely it determines website name, other modes can also be used in practice, be not especially limited here.

Websites collection obtains processing module 2, and websites collection obtains processing module 2 and is mainly used for obtaining the domain in the present embodiment Name or the corresponding websites collection of website name；

Websites collection is that the website on internet is classified according to the various modes such as function or region or industry, For example, website can be divided into electric business website, machinery industry website, aircraft industry website etc. according to industry, and work as domain name or website After name determines the domain name that processing module 1 has determined that user currently browses web sites or website name, websites collection obtains processing module 2 can The websites collection that user currently browses web sites is further determined that, for example, websites collection obtains processing module 2 according to preset website Classification chart inquires preset websites collection table using the domain name or website name as term, can obtain the domain name or website name Corresponding websites collection, which is not described herein again.

Competitive relation website determines processing module 3, and competitive relation website determines that processing module 3 is mainly used in the present embodiment It determines under the websites collection and currently to browse web sites that there are the site informations of competitive relation with user；

In practice, the website under same websites collection typically belongs to have competitive relation, and therefore, above-mentioned websites collection obtains Processing module 2 has determined the websites collection that user currently browses web sites, and competitive relation website determines that processing module 3 can further really The site information for the competitive relation that currently browses web sites under the fixed websites collection with user, for example, competitive relation website determines processing Module 3 can obtain under the websites collection except currently browse web sites outer other parts or whole site information are as currently clear with user Website is look at there are the site information of competitive relation, which is not described herein again；

Recommendation information and target webpage determine processing module 4, and recommendation information and target webpage determine processing in the present embodiment Module 4 is mainly used for currently being browsed web sites with user there are the site information of competitive relation according to described, and true directional user recommends Recommendation information and the corresponding target webpage of the recommendation information；When specific implementation, in order to have competitive relation to avoid recommendation Website can also recommend recommendation information related to user to user simultaneously, in order to can effectively evade competitive relation simultaneously to Recommendation information related to user is recommended at family, and as a preferred embodiment, in conjunction with Fig. 4, recommendation information and target webpage are determined Processing module 4 can include:

First obtains module 41, and the relevant information of webpage is currently browsed for obtaining user；

The relevant information that the user obtained in the present embodiment currently browses webpage for example can be user and currently browse webpage In content of pages, the keyword that the user that illustrates extracts from current browsing webpage；Or user currently browses webpage Relevant information be also possible to the type of webpage that user currently browses webpage；Or user currently browses the relevant information of webpage It can be user and currently browse the link network address of netpage user's mouse current location and can also be other and user in practice The relevant information of current browsing webpage, is not specifically limited here；

Second obtains module 42, for currently browsing the relevant information of webpage according to the user, obtain to it is described related Information it is corresponding can recommendation information and the recommendation information can corresponding target webpage；

When specific implementation, with reference to preceding description, what the second acquisition module 42 obtained in the present embodiment recommendation information and can be pushed away Recommend information can corresponding target webpage be not to immobilize and directly related with user, specifically, in the present embodiment, Two obtain that modules 42 obtain can recommendation information and recommendation information can corresponding target webpage be currently to browse webpage with user Relevant information is corresponding have in other words it is associated, for example, when the first acquisition module 41 acquires user and currently browses webpage Relevant information be the keyword extracted in Webpage content is currently browsed from user, then second obtain module 42 obtain can Recommendation information can be the keyword, and recommendation information can corresponding target webpage then can be webpage relevant to the keyword Or article, it illustrates, if currently browsing the keyword extracted in Webpage content from user is " Chinese Premier League ", can recommend Information can be the keyword " Chinese Premier League ", and the recommendation information can corresponding target webpage can be the video of Chinese Premier League Website etc. is watched, but the finally determining corresponding target webpage of recommendation information and recommendation information needs the net with current browsing webpage Station owner does not have competitive relation, and which is not described herein again；

Alternatively, as a specific embodiment, when the user that the first acquisition module 41 acquires currently browses webpage Relevant information is that the keyword extracted in Webpage content is currently browsed from user；What then the second acquisition module 42 obtained pushes away Recommending information can be web page title relevant to the keyword or article abbreviation and other recommendations relevant with the keyword Breath；And second acquisition module 42 obtain recommendation information can corresponding target webpage then can be with currently browsing type of webpage phase The webpage or article of pass, illustrate, can if currently browsing the keyword extracted in Webpage content from user is " Bryant " Recommendation information can be a title, such as " NBA soccer star's Hall of Fame ", and recommendation information can corresponding target webpage can be chain It is connected to the webpage of webpage or related article in relation to " NBA soccer star's Hall of Fame ", but finally determining recommendation information and recommendation information Corresponding target webpage, which needs, and the website of current browsing webpage is main does not have competitive relation, and which is not described herein again；

It should be noted that in practice, the second acquisition module 42 can also be according to currently browsing Webpage content from user The keyword of middle extraction according to certain degree of association rule calculating correlation it is higher can recommendation information, for example, according to the pass of extraction Keyword calculates most hot topic relevant to the keyword, web page title or video subject or article abbreviation etc., and then can will count Obtained most hot topic, web page title or video subject or article referred to as etc. as can recommendation information, and will be related most hot Topic, webpage or video or article as target webpage, but the finally determining corresponding target of recommendation information and recommendation information Webpage, which needs, and the website of current browsing webpage is main does not have competitive relation, and which is not described herein again；

In addition, as a specific embodiment, when the user acquired browses the relevant information of webpage currently as acquisition The type of webpage for the current browsing webpage that user obtains；Then second acquisition module 42 obtain can recommendation information can be with currently Browse the relevant web page title of type of webpage or article referred to as, and second obtains that module 42 obtains can corresponding target webpage can To be currently to browse the relevant webpage of type of webpage or article to user, but finally determining recommendation information and recommendation information is corresponding Target webpage need and the website of current browsing webpage is main does not have competitive relation, which is not described herein again.

It should be noted that in practice, the second acquisition module 42 can also be calculated according to certain degree of association rule to be worked as with user Preceding browsing Webpage correlation degree it is higher can recommendation information, for example, the type of webpage currently browsed according to user, can determine can be pushed away Recommending information is newest web page title relevant to currently browsing type of webpage or article abbreviation；Or can recommendation information be with currently Browse the web page title or article abbreviation that the relevant most people of type of webpage click；Or can recommendation information be and currently browse webpage In type relevant nearest a period of time the web page title or article of most people browsing referred to as, but finally determining recommendation information and The corresponding target webpage of recommendation information, which needs, and the website of current browsing webpage is main does not have competitive relation, and which is not described herein again.

In addition, as a specific embodiment, if the relevant information for obtaining user and currently browsing webpage are as follows: obtain and use Family currently browses the link network address of netpage user's mouse current location；Second obtain that module 32 obtains can recommendation information can be with It is various to link the relevant information of network address to this, for example, for the keyword of the link network address；Or it is directed to the link network address Web page title or article referred to as, and target webpage may include accordingly, for example, the keyword for the link network address is relevant Webpage；Or webpage or article for the link network address, it is not specifically limited here, but finally determining recommendation information and recommendation The corresponding target webpage of information, which needs, and the website of current browsing webpage is main does not have competitive relation, and which is not described herein again.

It should be noted that being directed to the keyword of the link network address, such as it can be the page of the webpage from the link network address The keyword extracted in content is also possible to the keyword determined according to the type of the webpage of the link network address, links net Location is, for example, cosmetics electric business website, and keyword is also possible to cosmetics electric business, i.e., is believed according to the page correlation of the link network address Breath can determine it is various can recommendation information, specifically refer to preceding description, which is not described herein again.

First rejects module 43, for according to currently browsing web sites with user there are the site information of competitive relation, from can It rejects and currently browses web sites to user there are the relevant recommendation information in the website of competitive relation in recommendation information, when specific implementation, For example, there are the site information of competitive relation may include the website website name or referred to as be " XX ", if can recommendation information packet " XX special price " etc. is included, then from " XX special price " can be rejected in recommendation information；

Second rejects module 44, for according to currently browsing web sites with user there are the site information of competitive relation, from pushing away It recommends information and can reject in corresponding target webpage and currently browse web sites that there are the relevant target networks in the website of competitive relation to user Page, when specific implementation, for example, be " XX " there are the website of competitive relation, recommendation information can corresponding target webpage be XX net Page can then reject the webpage of XX in corresponding target webpage from recommendation information；

First determining module 45, for determining that consequently recommended information and the recommendation information can correspond to according to above-mentioned rejecting result Target webpage, when specific implementation, due to can recommendation information and recommendation information can eliminate in corresponding target webpage with User currently browses web sites, and there are the relevant information in the website of competitive relation, therefore, from it is remaining can recommendation information and recommendation Breath can determine that final recommendation information and recommendation information can corresponding target webpages in corresponding target webpage.

Show processing module 5, processing module 5 is showed in the present embodiment and is mainly used for currently browsing the state of webpage in user Column shows the recommendation information to user in the form of entrance, and the form of entrance described in the present embodiment refers to recommendation The form of entrance, entrance can be hyperlink form, be also possible to clicking trigger mode or other triggerable entry forms, In addition, status bar is the area for the webpage information of displayed web page current page state or mouse current location etc. in conjunction with Fig. 2 It domain can be by the extension to status bar, in the status bar free time with entry form to user's exhibition as a specific embodiment Existing recommendation information, as a specific embodiment, by the extension to status bar, showing processing module 5 can be in the status bar free time When show the recommendation information with hyperlink or trigger action to user in the form of entrance, in conjunction with Fig. 5, in the present embodiment Show processing module 5 can include:

Detection module 51, for detecting browser status bar state；

Display module 52, for just showing described push away to user when detecting that browser status bar is in idle condition Recommend information.

In addition, it is necessary to explanation, the recommendation information may include multiple groups, and display module 52 can currently browse net in user Page status bar recommendation information is showed according to multiple groups wheel broadcast mode, ways of presentation for example can be mutilation body or flashing with And the modes such as picture or animation, it is not especially limited here.

Loading processing module 6, loading processing module 6 is mainly used for when detecting user to the entrance in the present embodiment When trigger action, loads and show the corresponding target webpage of the recommendation information.

The recommendation information that status bar shows in the present embodiment is showed with entry form, i.e., recommendation information is recommendation Entrance, can make recommendation information that there is hyperlink or clicking trigger the modes such as to operate in practice and realize triggering behaviour to entrance Make, therefore, when user is to entrance trigger action (such as clicking or trigger the recommendation information), loading processing module 6 can add The corresponding target webpage of recommendation information is carried and shows, for example, target webpage is an advertiser website relevant to recommendation information, when After recommendation information is triggered, loading processing module 6 can new webpage or in current page load recommendation information it is corresponding Advertiser website or recommendation information for example can be title as " spring transportation train ticket quickly makes a reservation for ", and the recommendation information pair The target webpage answered can be a ticket reselling website, after being somebody's turn to do the recommendation information of " spring transportation train ticket quickly makes a reservation for " when the user clicks, Loading processing module 6 can be loaded into the corresponding ticket reselling website of the recommendation information.

It to sum up, is that basis is currently browsed web sites with user there are the site information of competitive relation in the system of the present embodiment, It determines recommendation information recommended to the user and the corresponding target webpage of the recommendation information, therefore, can effectively evade current with user Browsing web sites, there may be the recommendation information of competitive relation and the corresponding target webpages of recommendation information；In addition, in the present embodiment by The recommendation information that user actively clicks in status bar is then based on to trigger to user's recommendation rather than force the bullet on webpage Window out is therefore, smaller to interference caused by user security risk；In addition, recommendation information is basis in the present embodiment as preferred mode User currently browses the recommendation information that the relevant information of webpage generates, i.e. recommendation information is related to user, therefore, Yong Huhui It is easier to notice recommendation information；And recommendation information and the corresponding target webpage of recommendation information are due to currently browsing net with user The relevant information of page is correspondence or relevant, therefore, it is recommended that more meeting the actual demand of user to the content of user, can make to push away It recommends more efficient.

Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein. Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.

In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this specification.

Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself All as a separate embodiment of the present invention.

Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose It replaces.

In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed Meaning one of can in any combination mode come using.

Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice Microprocessor or digital signal processor (DSP) are according to an embodiment of the present invention into the system of user's recommendation to realize Some or all components some or all functions.The present invention is also implemented as executing side as described herein Some or all device or device programs (for example, computer program and computer program product) of method.It is such It realizes that program of the invention can store on a computer-readable medium, or can have the shape of one or more signal Formula.Such signal can be downloaded from an internet website to obtain, and perhaps be provided on the carrier signal or with any other shape Formula provides.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame Claim.

The invention discloses A1, a kind of method to user's recommendation, comprising:

A2, the method according to 1, which is characterized in that described acquisition domain name or the corresponding websites collection tool of website name Body includes:

A3, the method according to 1, which is characterized in that the recommendation information and the recommendation that the directional user really recommends The corresponding target webpage of information includes:

Obtain the relevant information that user currently browses webpage；

A4, method according to a3, which is characterized in that the user currently browse webpage relevant information include: from User currently browses the keyword extracted in Webpage content；Or user currently browses the type of webpage of webpage；Or user works as The link network address of preceding browsing netpage user's mouse current location；

A5, according to the described in any item methods of A1-A4, which is characterized in that user currently browse the status bar of webpage to User shows the recommendation information

Detect browser status bar state；

A6, method according to a5, which is characterized in that the browser status bar is in idle condition including current page Face loaded, status bar do not have load progress to show；Or cursor of mouse focus is not in status bar is needed to show network address Position.

A7, method according to a1, which is characterized in that the recommendation information includes multiple groups, according to multiple groups wheel broadcast mode Recommendation information is showed.

B8, a kind of system to user's recommendation, comprising:

B9, the system according to B8, which is characterized in that the domain name or website name determine that processing module is with the domain Name or website name are as the preset websites collection table of term inquiry, to obtain the domain name or the corresponding websites collection of website name.

B10, the system according to B8, which is characterized in that the recommendation information and target webpage determines processing module It specifically includes:

B11, system according to b10, which is characterized in that the user that the first acquisition module obtains currently browses The relevant information of webpage includes: the keyword for currently browsing from user and extracting in Webpage content；Or user currently browses net The type of webpage of page；Or user currently browses the link network address of netpage user's mouse current location；

B12, according to the described in any item systems of B8-B11, which is characterized in that the processing module that shows includes:

Detection module, for detecting browser status bar state；

B13, system according to b12, which is characterized in that the browser status bar is in idle condition including current Page loaded, status bar do not have load progress to show；Or cursor of mouse focus be not in need status bar show network address Position.

B14, system according to b12, which is characterized in that the recommendation information includes multiple groups, and the display module is pressed Recommendation information is showed according to multiple groups wheel broadcast mode.

Claims

1. a kind of method to user's recommendation characterized by comprising

It is currently browsed web sites with user there are the site information of competitive relation according to described, determines recommendation information recommended to the user And the corresponding target webpage of the recommendation information；

When detecting trigger action of the user to the entrance, loads and show target network corresponding with the recommendation information Page；

Wherein, determination recommendation information recommended to the user and the corresponding target webpage of the recommendation information include:

Obtain the relevant information that user currently browses webpage；

Currently browse the relevant information of webpage according to the user, obtain it is corresponding with the relevant information can recommendation information and this Recommendation information can corresponding target webpage；

It is current with user from that can reject in recommendation information according to currently browsing web sites with user there are the site information of competitive relation Browsing web sites, there are the relevant recommendation informations in the website of competitive relation；

It, can be in corresponding target webpage from recommendation information according to currently browsing web sites with user there are the site information of competitive relation Rejecting currently browses web sites to user, and there are the relevant target webpages in the website of competitive relation；

2. the method as described in claim 1, which is characterized in that described acquisition domain name or the corresponding websites collection tool of website name Body includes:

Preset websites collection table is inquired using the domain name or website name as term, it is corresponding to obtain the domain name or website name Websites collection.

3. the method as described in claim 1, which is characterized in that the user currently browse webpage relevant information include: from User currently browses the keyword extracted in Webpage content；Or user currently browses the type of webpage of webpage；Or user works as The link network address of preceding browsing netpage user's mouse current location；

It is described can recommendation information include: extraction keyword；Web page title relevant to the keyword of the extraction or article letter Claim；Or web page title relevant to current browsing type of webpage or article are referred to as；Or keyword, webpage for the link network address Title or article are referred to as；

It is described can corresponding target webpage include: and the relevant webpage of keyword that extracts；Or type of webpage phase is browsed with current The webpage or article of pass；Or the relevant webpage of keyword for the link network address；Or webpage or text for the link network address Chapter.

4. the method according to claim 1, which is characterized in that user currently browse the status bar of webpage to Family shows the recommendation information

Detect browser status bar state；

5. method as claimed in claim 4, which is characterized in that the browser status bar is in idle condition including current page Face loaded, status bar do not have load progress to show；Or cursor of mouse focus is not in status bar is needed to show network address Position.

6. the method as described in claim 1, which is characterized in that the recommendation information includes multiple groups, according to multiple groups wheel broadcast mode Recommendation information is showed.

7. a kind of system to user's recommendation characterized by comprising

Competitive relation website determines processing module, currently browses web sites with user in the presence of competition under the websites collection for determining The site information of relationship；

Recommendation information and target webpage determine processing module, and for currently being browsed web sites according to described and user, there are competitive relations Site information, determine recommendation information recommended to the user and the corresponding target webpage of the recommendation information；

Show processing module, the status bar for currently browsing webpage in user shows the recommendation to user in the form of entrance Information；

Loading processing module, for when detecting trigger action of the user to the entrance, loading and showing and the recommendation The corresponding target webpage of information；

Wherein, the recommendation information and target webpage determine that processing module specifically includes:

Second obtains module, for currently browsing the relevant information of webpage according to the user, obtains and the relevant information pair Answer can recommendation information and the recommendation information can corresponding target webpage；

First rejects module, for according to currently browsing web sites with user there are the site information of competitive relation, from can recommendation It is rejected in breath and currently browses web sites that there are the relevant recommendation informations in the website of competitive relation to user；

Second rejects module, currently browses web sites with user there are the site information of competitive relation for basis, from recommendation information It can reject in corresponding target webpage and currently browse web sites that there are the relevant target webpages in the website of competitive relation to user；

First determining module, for determining that consequently recommended information and the recommendation information can corresponding targets according to above-mentioned rejecting result Webpage.

8. system as claimed in claim 7, which is characterized in that the domain name or website name determine that processing module is with the domain Name or website name are as the preset websites collection table of term inquiry, to obtain the domain name or the corresponding websites collection of website name.

9. system as claimed in claim 7, which is characterized in that the user that the first acquisition module obtains currently browses net The relevant information of page includes: the keyword for currently browsing from user and extracting in Webpage content；Or user currently browses webpage Type of webpage；Or user currently browses the link network address of netpage user's mouse current location；

Second acquisition module obtain can recommendation information include: extraction keyword；Or net relevant to the keyword of the extraction Page head or article are referred to as；Or web page title relevant to current browsing type of webpage or article are referred to as；Or it is directed to the link net Keyword, web page title or the article of location are referred to as；

Second acquisition module obtain can corresponding target webpage include: the relevant webpage of keyword with extraction；Or with it is current Browse the relevant webpage of type of webpage or article；Or the relevant webpage of keyword for the link network address；Or it is directed to the link The webpage or article of network address.

10. such as the described in any item systems of claim 7-9, which is characterized in that the processing module that shows includes:

Detection module, for detecting browser status bar state；

Display module, for just showing the recommendation information to user when detecting that browser status bar is in idle condition.

11. system as claimed in claim 10, which is characterized in that the browser status bar is in idle condition including current Page loaded, status bar do not have load progress to show；Or cursor of mouse focus be not in need status bar show network address Position.

12. system as claimed in claim 10, which is characterized in that the recommendation information includes multiple groups, and the display module is pressed Recommendation information is showed according to multiple groups wheel broadcast mode.