CN107463573B

CN107463573B - Content information providing method, device, browser, electronic device and server

Info

Publication number: CN107463573B
Application number: CN201610392079.6A
Authority: CN
Inventors: 陈浩
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2016-06-02
Filing date: 2016-06-02
Publication date: 2020-10-13
Anticipated expiration: 2036-06-02
Also published as: CN107463573A

Abstract

The invention discloses a content information providing method, content information providing equipment, a browser, electronic equipment and a server. The method for providing content information includes: acquiring a keyword; acquiring a website domain name corresponding to the keyword; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence. According to the embodiment of the invention, the accuracy of the recommended content information can be improved.

Description

Content information providing method, device, browser, electronic device and server

Technical Field

The present invention relates to a content recommendation technology, and more particularly, to a method for providing content information, an apparatus for providing content information, a browser, an electronic apparatus, and a server.

Background

In the prior art, each website or a specific service may self-evolve a recommendation system for providing recommended content information to a user. The prior art recommendation systems are primarily directed to the case of a single web site or service. Such systems only use data that is counted for their own traffic or pages. Therefore, in the recommendation system of the prior art, only the keyword itself is usually analyzed and processed, and the influence of the source of the keyword on the keyword is not considered. The data thus obtained sometimes fails to identify keywords efficiently. In addition, the keywords thus obtained are also difficult to use for judging the behavior desired by the user. Therefore, the current recommendation systems are inefficient.

For example, chinese patent application publication No. CN 105138579a discloses a method and apparatus for obtaining keywords and recommending information based on the keywords. This patent application is incorporated herein by reference in its entirety.

For example, chinese patent application publication No. CN 104239298A discloses a text information recommendation method, server, browser and system. This patent application is incorporated herein by reference in its entirety.

For example, chinese patent application publication No. CN 103699630 a discloses a method and apparatus for recommending information in a browser. This patent application is incorporated herein by reference in its entirety.

For example, chinese patent application publication No. CN 102982134 a discloses a system for displaying recommended website information in a browser address bar. This patent application is incorporated herein by reference in its entirety.

For example, chinese patent application publication No. CN 102982136 a discloses a system for displaying recommended website information in a browser address bar. This patent application is incorporated herein by reference in its entirety.

For example, chinese patent application publication No. CN 102831199 a discloses a method and apparatus for establishing an interest model. This patent application is incorporated herein by reference in its entirety.

Therefore, a new technology for providing a content web page is needed to quickly present a content web page to be browsed to a user, so as to improve the reading experience of the user.

Disclosure of Invention

An object of the present invention is to provide a new technical solution for providing content information.

According to a first aspect of the present invention, there is provided a method for providing content information, comprising: acquiring a keyword; acquiring a website domain name corresponding to the keyword; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

Optionally, the obtaining the keyword further includes: acquiring at least one of a title and a word with a bold font in a webpage as a keyword; or acquiring words at the position specified by xPath in the webpage as a keyword. Optionally, the obtaining of the website domain name corresponding to the keyword further includes obtaining the website domain name of the webpage.

Optionally, calculating the confidence level of the keyword according to the website category further includes: and setting a confidence coefficient for the keyword based on a source of a webpage corresponding to the keyword, wherein the source of the webpage comprises at least one of a webpage corresponding to a website displayed in a browser home page, a webpage corresponding to a website input by a user, a webpage corresponding to a website obtained by scanning a two-dimensional code and a locally cached webpage.

Optionally, calculating the confidence level of the keyword according to the website category further includes: and setting confidence for the keywords based on at least one of the staying time of the user on the webpage corresponding to the keywords, the time of the user for scrolling and browsing the webpage corresponding to the keywords and the click of the user on the webpage to be read in advance.

Optionally, calculating the confidence level of the keyword according to the website category further includes: setting confidence for the keywords based on a time interval for obtaining the same keywords of the same website category.

Optionally, providing the content information corresponding to the keyword based on the confidence level further comprises at least one of the following steps: presenting the content information in a desktop or a toolbar of the electronic device; and presenting the content information in a home page of the browser.

Optionally, providing content information corresponding to the keyword based on the confidence further includes: determining the current website category of the website of the current webpage browsed by the user; acquiring current keywords in the current website category; and providing content information corresponding to the current keyword.

Optionally, the current keyword corresponds to a keyword obtained from a current webpage.

Alternatively, the keyword and the website domain name are stored in a record file, wherein the hash value of the record file is used as the file name of the record file.

Optionally, the method further comprises: and before calling the record file to acquire the keyword and the website domain name, checking the integrity of the record file by using the file name of the record file.

Optionally, the content information is at least one of a web page related to the keyword, a link address of the web page related to the keyword, and a thumbnail of the web page related to the keyword.

Optionally, the website category includes at least one of a category classified by a function of a website and a category classified by a behavior of a user using the website.

According to a second aspect of the present invention, there is provided an apparatus for providing content information, comprising: means for obtaining a keyword; means for obtaining a website domain name corresponding to the keyword; means for determining a website category for the website domain name; means for calculating a confidence level for the keyword in accordance with the website category; and means for providing content information corresponding to the keyword based on the confidence level.

Optionally, the apparatus for obtaining the keyword further includes: the device is used for acquiring at least one of the words with the bold titles and the font styles in the webpage page as a keyword; or means for acquiring a word at a position specified by xPath in the web page as a keyword. Optionally, the apparatus for obtaining the website domain name corresponding to the keyword includes: and the device is used for acquiring the website domain name of the webpage.

Optionally, the means for calculating the confidence of the keyword according to the website category further includes: and the device is used for setting confidence coefficient for the keyword based on the source of the webpage corresponding to the keyword, wherein the source of the webpage comprises at least one of the webpage corresponding to the website displayed in the browser home page, the webpage corresponding to the website input by the user, the webpage corresponding to the website acquired by scanning the two-dimensional code and the webpage cached locally.

Optionally, the means for calculating the confidence of the keyword according to the website category further includes: and setting confidence for the keyword based on at least one of the staying time of the user at the webpage corresponding to the keyword, the time of the user for scrolling and browsing the webpage corresponding to the keyword and the click of the user on the pre-read webpage.

Optionally, the means for calculating the confidence of the keyword according to the website category further includes: means for setting a confidence level for the keywords based on a time interval at which the same keywords of the same website category are obtained.

Optionally, the means for providing content information corresponding to the keyword based on the confidence level further comprises at least one of: means for presenting the content information in a desktop or a toolbar of an electronic device; and means for presenting the content information in a home page of the browser.

Optionally, the means for providing content information corresponding to the keyword based on the confidence further comprises: means for determining a current website category of a website of a current webpage currently being browsed by a user; means for obtaining a current keyword in a current website category; and means for providing content information corresponding to the current keyword.

Optionally, the apparatus further comprises: means for checking the integrity of the record file using the file name of the record file before calling the record file to obtain the keyword and the website domain name.

According to a third aspect of the invention, there is provided a browser comprising an apparatus according to the invention for providing recommended information content to a user.

According to a fourth aspect of the present invention, there is provided a browser designed to perform the following operations: acquiring a keyword; acquiring a website domain name corresponding to the keyword; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

According to a fifth aspect of the invention, there is provided an electronic device comprising a browser according to the invention.

According to a sixth aspect of the present invention, there is provided an electronic device comprising a memory and a processor, wherein the memory is configured to store instructions for controlling the processor to operate to perform a method according to the present invention.

According to a seventh aspect of the present invention, there is provided an electronic apparatus comprising: first receiving means for receiving web page data from a network; the first processor is used for acquiring keywords from a webpage of the webpage data; acquiring a website domain name of the webpage; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

According to an eighth aspect of the present invention, there is provided a server, including second receiving means, configured to receive a keyword from a client and a domain name of a website corresponding to the keyword; a second processor for determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence; and second sending means for sending the content information to a client.

According to one embodiment of the present invention, the accuracy of recommended content information can be improved.

Other features of the present invention and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.

Fig. 1 is a schematic flow chart of a method for providing content information according to one embodiment of the present invention.

FIG. 2 is a schematic block diagram of a browser according to another embodiment of the present invention.

Fig. 3 is a schematic block diagram of an electronic device according to another embodiment of the invention.

Fig. 4 is a schematic block diagram of an electronic device according to another embodiment of the invention.

Fig. 5 is a schematic block diagram of a server according to another embodiment of the present invention.

FIG. 6 is a schematic diagram of a recommendation system according to one example of the invention.

Detailed Description

Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.

Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.

In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.

Various embodiments and examples according to the present invention are described below with reference to the accompanying drawings.

Embodiments of the present invention are primarily directed to situations where a user browses multiple web pages (websites) in a browser. In this case, browsing the record or searching the record can form a more complete user representation. The inventor of the present invention has recognized that if the website category of the website domain name visited by the user is combined with the extracted keyword, the behavior desired by the user can be more accurately determined, thereby providing more accurate recommended content to the user. For example, go in the web site under the information category and go in the web site under the shopping category should be different. Similarly, for example, the combination of "go, education" in the website under the information category is also different from the combination in the website under the shopping category. However, the prior art has not improved upon this situation. Therefore, it is necessary to improve the accuracy of content recommendation from this aspect.

< method >

As shown in fig. 1, in step S1100, a keyword is acquired.

The keywords may be obtained in a variety of ways. For example, at least one of a title and a font-bolded word in a web page may be acquired as a keyword. Alternatively, for example, a word at a position specified by xPath in a web page may also be acquired as a keyword. For example, the xPath path may be represented by a regular expression. And when finding out a path meeting the expression in the webpage page file, acquiring a corresponding keyword. Many ways of obtaining keywords will occur to those skilled in the art and will not be described further herein.

In step S1200, a website domain name corresponding to the keyword is acquired.

When the keyword is obtained, the website domain name of the webpage where the keyword is located is recorded at the same time. And acquiring the website domain name of the webpage as the website domain name corresponding to the keyword. The website domain names are, for example, 3g.

In step S1300, the website category of the website domain name is determined.

The website categories may be manually or automatically classified as desired. In one example, the categories may be divided by the functionality of the website. For example, the website categories include, but are not limited to, information category, consumption category, legal category, technical category, and the like. For example, the Taobao website, the eBay website, and the Amazon website belong to the consumption category. For example, BBC website, Singal website, Yahoo website, etc. belong to the information category. In addition, the categories may also be divided according to the behavior of the user using the website. For example, users typically perform search operations using Gooble, Bing, hundredth, etc. websites. Users typically perform shopping operations using a taber website, an eBay website, an amazon website, and the like. Accordingly, the website categories may be divided by search behavior, shopping behavior, and the like.

In step S1400, the confidence level of the keyword is calculated according to the website category.

As will be appreciated by those skilled in the art, confidence refers to the degree of confidence in using the keyword to provide content information. For example, in one implementation, the higher the confidence, the higher the accuracy with which the content information is provided with the keyword.

Here, the keywords are first classified according to the website category of the website domain name corresponding to the keywords. Then, the confidence of the keywords is calculated according to the website category so as to determine the content recommended to the user. In other words, the same keyword may have different confidence levels under different website categories. For example, the keyword "basketball" refers to the game of basketball under the information category and the merchandise of basketball under the consumption category. Thus, here, confidence values are calculated for the same keyword (e.g., "basketball") under different web site categories, respectively, which may be different. For example, when content information is recommended in the information category, information related to basketball may be recommended, and when content information is recommended in the consumption category, commodity information related to basketball may not be recommended. In the prior art, when recommending content information, the website category corresponding to the keyword is often not considered, so that the intention of the user cannot be accurately judged.

One skilled in the art can envision a variety of ways to calculate confidence.

In one example, a confidence level is set for the keyword based on the source of the web page corresponding to the keyword. The source of the webpage comprises at least one of a webpage corresponding to a website displayed in a browser home page, a webpage corresponding to a website input by a user, a webpage corresponding to a website obtained by scanning a two-dimensional code and a webpage cached locally.

The source of a web page may indicate to some extent the degree of relevance of the web page to the user. For example, when the user clicks on a web address displayed in the home page of the browser, or when the user enters a web address in the address bar of the browser, the web page thus obtained is actively selected by the user, which indicates to some extent that the user is interested in them. Thus, keywords in these web pages may have a higher confidence. In many cases, the web page corresponding to the web address acquired by scanning the two-dimensional code may be advertisement information, which may be useless for the user. Therefore, a lower confidence may be set for keywords in such a web page. Locally cached web pages may be outdated information and therefore, lower confidence may be set for keywords in such web pages. In this way, the accuracy of recommending content information can be further improved.

In addition, the confidence level can be set for the keyword based on at least one of the staying time of the user in the webpage corresponding to the keyword, the time of the user for scrolling and browsing the webpage corresponding to the keyword and the click of the user on the pre-read webpage. These parameters may indicate to some extent the user's level of attention to the web page content. For example, the longer the dwell time, the more interesting the user is in the web page content. For example, if the user scrolls through the web page, this indicates that the user has perused the content of the web page. For example, if a hit occurs on a pre-read web page, this indicates that the pre-read mechanism is more accurate and the corresponding keyword is valid, and therefore, its confidence is higher.

In addition, for example, confidence may also be set for the keywords based on the time interval at which the same keywords of the same website category are obtained. For example, if a keyword is not used again for a period of time (e.g., 1 day), the confidence of the keyword may be gradually reduced or even removed. When the user uses the keyword again, the confidence of the keyword is increased accordingly.

In step S1500, content information corresponding to the keyword is provided based on the confidence.

For example, the content information is a link address of a web page related to a keyword or a thumbnail image of the web page related to the keyword, or may also be the web page itself.

For example, information content corresponding to a keyword may be presented (provided) when the confidence of the keyword is above a predetermined threshold. Optionally, information content corresponding to several keys with higher confidence may be presented.

For example, the content information may be presented in a desktop or a toolbar of the electronic device. Alternatively, the content information may be presented in a home page of the browser.

In one example, the content information may be recommended based on a webpage currently being viewed by the user. For example, a current website category of a website of a current webpage currently browsed by a user may be determined, a current keyword in the current website category may be acquired, and content information corresponding to the current keyword may be provided. For example, the current web page may not contain the current keyword. Optionally, the current keyword corresponds to a keyword obtained from the current webpage, so that the recommended content information can be closely related to the content currently browsed by the user, and the recommendation accuracy is further improved.

For example, when a user enters a certain website domain name, the system automatically recommends content information corresponding to keywords in the website category of the website domain name. For example, the user has previously browsed for consultations related to New York many times in a web site for information categories such as New wave, Yahoo, etc. When the user opens a browser to browse a consulting website such as BBC, the latest content related to new york is recommended to the user. Further, for example, the user browses "washing machine" merchandise on a website such as eBay, kyoto, and the like. In this case, selling price information about "washing machine" in a website such as amazon or naubao may be pushed to the user.

It will be appreciated that the keywords and corresponding website domain names need to be stored, for example in a log file. However, during storage, it may occur that different record files have the same file name. For example, multiple users may share a client device and their log files are stored on the client device. In addition, the log file may be stored on a common server. A situation may arise where the recorded files conflict. For example, a later file may overwrite a previous file, resulting in data loss.

Further, there may also occur a case where the same recording file has different file names. This may create too much duplicate content on the client device or server and create a junk file that occupies the storage resources of the device or server.

Thus, in one example, optionally, the keyword and website domain name are stored in a record file, wherein the hash value of the record file is used as the file name of the record file. In this way, the above-mentioned file conflicts and/or junk files can be avoided to a certain extent.

In addition, file corruption often occurs during the transmission and/or use of a file. In some cases, if a software program, such as a browser, calls for a corrupted file, it may cause the software program to jam and/or crash.

Thus, in another example, the file name of the record file is used to check the integrity of the record file before the record file is called to obtain the keyword and website domain name. In this way, the generation of the above-described problem can be avoided simply by the file name.

In the prior art, the keywords themselves are often analyzed and classified only to recommend information content to the user. According to the technical scheme of the embodiment of the invention, under the condition of considering the category of the website domain name corresponding to the keyword, the keyword is processed, so that the (recommended) content information is provided for the user. In this way, the accuracy of the recommended content information can be improved.

The technical scheme of the embodiment of the invention is more suitable for applications facing a plurality of different websites, such as browser applications. By the method, data of a plurality of websites can be integrated, and more accurate recommended content can be provided for the user.

< apparatus >

Those skilled in the art will appreciate that in the field of electronics, the above-described methods may be embodied in articles of manufacture by software, hardware, and combinations of software and hardware. The person skilled in the art will easily generate a device for providing content information based on the method disclosed above, comprising: means for obtaining a keyword; means for obtaining a website domain name corresponding to the keyword; means for determining a website category for the website domain name; means for calculating a confidence level for the keyword in accordance with the website category; and means for providing content information corresponding to the keyword based on the confidence level.

For example, the means for obtaining keywords further comprises: the device is used for acquiring at least one of the words with the bold titles and the font styles in the webpage page as a keyword; or means for acquiring a word at a position specified by xPath in the web page as a keyword. For example, the means for acquiring the domain name of the website corresponding to the keyword includes: and the device is used for acquiring the website domain name of the webpage.

For example, the means for calculating the confidence level of the keyword according to the website category further comprises: and the device is used for setting confidence coefficient for the keyword based on the source of the webpage corresponding to the keyword, wherein the source of the webpage comprises at least one of the webpage corresponding to the website displayed in the browser home page, the webpage corresponding to the website input by the user, the webpage corresponding to the website acquired by scanning the two-dimensional code and the webpage cached locally.

For example, the means for calculating the confidence level of the keyword according to the website category further comprises: and setting confidence for the keyword based on at least one of the staying time of the user at the webpage corresponding to the keyword, the time of the user for scrolling and browsing the webpage corresponding to the keyword and the click of the user on the pre-read webpage.

For example, the means for calculating the confidence level of the keyword according to the website category further comprises: means for setting a confidence level for the keywords based on a time interval at which the same keywords of the same website category are obtained.

For example, the means for providing content information corresponding to the keyword based on the confidence level further comprises at least one of: means for presenting the content information in a desktop or a toolbar of an electronic device; and means for presenting the content information in a home page of the browser.

For example, the means for providing content information corresponding to the keyword based on the confidence level further comprises: means for determining a current website category of a website of a current webpage currently being browsed by a user; means for obtaining a current keyword in a current website category; and means for providing content information corresponding to the current keyword.

For example, the current keyword corresponds to a keyword obtained from a current web page.

For example, the keyword and the website domain name are stored in a record file, wherein the hash value of the record file is used as the file name of the record file.

For example, the apparatus further comprises: means for checking the integrity of the record file using the file name of the record file before calling the record file to obtain the keyword and the website domain name.

< browser >

The device for providing content information described above may be a stand-alone device (e.g. an application in a client) or may be integrated in a browser, forming part of the browser. In this case, the browser can implement more accurate content information recommendation. It should be understood by those skilled in the art that as technology develops, the browser may be a separate application, such as an IE browser, Chrome browser, etc., or may also refer to an application that integrates browser functionality, such as a micro blogging application, a wechat application, etc.

Generally, a browser can be architecturally divided into two parts, a kernel and a shell. The browser kernel is responsible for interpreting the web page syntax (e.g., HTML, JavaScript) and rendering (displaying) the web page, i.e., the browser parses and renders the web page through the kernel. The browser shell mainly processes the appearance interface and the control experience of the browser. In fig. 2, browser 2000 includes a kernel 2010 and a shell 2020. The browser 2000 further includes a content web page providing device 2030. The content web page providing apparatus 2030 may be an apparatus for providing content information according to the present invention. Although in fig. 2 the content web page provisioning device 2030 is external to the shell 2020 and the kernel 2010 for clarity, those skilled in the art will appreciate that the content web page provisioning device 2030 may be located within the shell 2020 or the kernel 2010.

On the other hand, as is well known to those skilled in the art, with the development of electronic information technology such as large scale integrated circuit technology and the trend of software hardware, it has been difficult to clearly divide the software and hardware boundaries of a computer system. Because any operation can be implemented in software, it can also be implemented by software. Execution of any of the instructions may be performed by hardware, as well as by software. Whether a hardware implementation or a software implementation is employed for a certain machine function depends on non-technical factors such as price, speed, reliability, storage capacity, change period, and the like. Accordingly, it will be apparent to those skilled in the art of electronic information technology that a more direct and clear description of one embodiment is provided by describing the various operations within the embodiment. Knowing the operations to be performed, the skilled person can directly design the desired product based on considerations of said non-technical factors. In this respect, in this embodiment, there is also provided a browser designed to perform the operations of the method according to the invention. For example, the browser is designed to perform the following operations: acquiring a keyword; acquiring a website domain name corresponding to the keyword; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence. .

< electronic apparatus >

Various embodiments according to the present invention may be implemented in an electronic device, thereby enabling the electronic device to more accurately provide recommended content information to a user. The electronic device is, for example, a notebook computer, a smart phone, a tablet computer, and the like.

In one aspect, the electronic device may be an electronic device that includes a browser as described above.

In another aspect, FIG. 3 shows a schematic block diagram of an electronic device in accordance with another embodiment of the invention.

As shown in fig. 3, the electronic device 3000 may include a processor 3010, a memory 3020, an interface device 3030, a communication device 3040, a display device 3050, an input device 3060, a speaker 3070, a microphone 3080, and so forth.

The processor 3010 may be, for example, a central processing unit CPU, a microprocessor MCU, or the like. The memory 3020 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 3030 includes, for example, a USB interface, a headphone interface, and the like.

The communication device 3040 can perform wired or wireless communication, for example.

The display device 3050 is, for example, a liquid crystal display panel, a touch panel, or the like. The input device 3060 may include, for example, a touch screen, a keyboard, and the like. A user can input/output voice information through the speaker 3070 and the microphone 3080.

The electronic device shown in fig. 3 is merely illustrative and is in no way intended to limit the present invention, its application, or uses.

In this embodiment, the memory 3020 is configured to store instructions for controlling the processor 3010 to operate to perform the method for providing content information illustrated in fig. 1. It should be understood by those skilled in the art that although a plurality of devices are shown in fig. 3, the present invention may only relate to some of the devices, such as the processor 3010 and the storage device 3020. The skilled person can design the instructions according to the disclosed solution. How the instructions control the operation of the processor is well known in the art and will not be described in detail herein.

In this embodiment, the electronic device may be a mobile phone or an iPad. Fig. 4 shows that the electronic device 4000 comprises: a first receiving means 4010 for receiving web page data from a network; and a first processor 402 for obtaining keywords from a web page of the web page data; acquiring a website domain name of the webpage; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

The electronic device shown in fig. 4 is merely illustrative and is in no way intended to limit the present invention, its application, or uses.

< Server >

The processing for determining the content information to be recommended may also be implemented in the server.

For example, FIG. 5 is a schematic block diagram of a server according to another embodiment of the invention.

As shown in fig. 5, the server 5000 includes: the second receiving device 5010 is configured to receive the keyword from the client and the website domain name corresponding to the keyword; a second processor 5020, configured to determine a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence; and a second sending means 5030 for sending the content information to the client. The client may be the electronic device, or may be an application program in the electronic device, such as a browser.

< example >

The solution according to the invention is explained below with reference to an example of a recommendation system of fig. 6.

As shown in fig. 6, the recommendation system 6000 includes

electronic devices

6020, 6030, a server 6040, and a content provider 6050.

The

electronic devices

6020 and 6030 are, for example, a notebook computer, a smart phone, and the like. They may be, for example, electronic devices for providing content information according to the invention or may be electronic devices comprising a device or a browser for providing content information according to the invention.

The

electronic devices

6020, 6030 receive web page data from the content provider 6050 and present the web page data to the user in the form of a web page. When the user browses a web page, the

electronic device

6020, 6030 acquires the keywords and the corresponding website domain name. For example, the obtained keywords and website domain names may be stored in a log file for later use.

As previously described, the keywords and corresponding website domain names may be processed locally at the

electronic device

6020, 6030 to provide recommended content information to the user. The

electronic devices

6020 and 6030 are, for example, the electronic devices described above, such as the electronic devices shown in fig. 3 and 4.

Alternatively, the keywords and corresponding website domain names may be processed by the server 6040. The server 6040 is, for example, the server 5000 shown in fig. 5. The server 6040 receives the keywords and corresponding website domain names from the

electronic devices

6020, 6030, processes them to determine recommended content information, and returns the recommended content information to the

electronic devices

6020, 6030.

The example of fig. 6 is merely exemplary, and is not intended as any limitation on the present invention.

The scheme of the present invention can be summarized as follows.

EE1, a method for providing content information, comprising: acquiring a keyword; acquiring a website domain name corresponding to the keyword; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

EE2, the method according to EE1, wherein obtaining keywords further comprises: acquiring at least one of a title and a word with a bold font in a webpage as a keyword; or acquiring words at a position specified by xPath in a webpage as a keyword, and acquiring the website domain name corresponding to the keyword comprises acquiring the website domain name of the webpage.

EE3, the method according to EE1, wherein calculating the confidence level of the keyword according to the website category further comprises: and setting a confidence coefficient for the keyword based on a source of a webpage corresponding to the keyword, wherein the source of the webpage comprises at least one of a webpage corresponding to a website displayed in a browser home page, a webpage corresponding to a website input by a user, a webpage corresponding to a website obtained by scanning a two-dimensional code and a locally cached webpage.

EE4, the method according to EE1, wherein calculating the confidence level of the keyword according to the website category further comprises: and setting confidence for the keywords based on at least one of the staying time of the user on the webpage corresponding to the keywords, the time of the user for scrolling and browsing the webpage corresponding to the keywords and the click of the user on the webpage to be read in advance.

EE5, the method according to EE1, wherein calculating the confidence level of the keyword according to the website category further comprises: setting confidence for the keywords based on a time interval for obtaining the same keywords of the same website category.

EE6, method according to EE1, wherein providing content information corresponding to a keyword based on the confidence level further comprises at least one of the following steps: presenting the content information in a desktop or a toolbar of the electronic device; and presenting the content information in a home page of the browser.

EE7, the method of EE1, wherein providing content information corresponding to a keyword based on the confidence level further comprises: determining the current website category of the website of the current webpage browsed by the user; acquiring current keywords in the current website category; and providing content information corresponding to the current keyword.

EE8, method according to EE7, wherein the current keyword corresponds to a keyword obtained from a current web page.

EE9, method according to EE1, wherein the keywords and website domain names are stored in a record file, wherein the hash value of the record file is used as the file name of the record file.

EE10, the method according to EE9, further comprising: and before calling the record file to acquire the keyword and the website domain name, checking the integrity of the record file by using the file name of the record file.

EE11, method according to EE1, wherein the content information is at least one of a web page related to a keyword, a link address of a web page related to a keyword, and a thumbnail of a web page related to a keyword.

EE12, the method according to EE1, wherein the website categories comprise at least one of categories divided by the functionality of the website and categories divided by the behavior of the user using the website.

EE13, an apparatus for providing content information, comprising: means for obtaining a keyword; means for obtaining a website domain name corresponding to the keyword; means for determining a website category for the website domain name; means for calculating a confidence level for the keyword in accordance with the website category; and means for providing content information corresponding to the keyword based on the confidence level.

EE14, the device according to EE13, wherein the means for obtaining keywords further comprise: the device is used for acquiring at least one of the words with the bold titles and the font styles in the webpage page as a keyword; or means for acquiring a word at a position specified by xPath in a web page as a keyword, and

the device for acquiring the website domain name corresponding to the keyword comprises: and the device is used for acquiring the website domain name of the webpage.

EE15, the device according to EE13, wherein the means for calculating the confidence level of the keyword in the website category further comprises: and the device is used for setting confidence coefficient for the keyword based on the source of the webpage corresponding to the keyword, wherein the source of the webpage comprises at least one of the webpage corresponding to the website displayed in the browser home page, the webpage corresponding to the website input by the user, the webpage corresponding to the website acquired by scanning the two-dimensional code and the webpage cached locally.

EE16, the device according to EE13, wherein the means for calculating the confidence level of the keyword in the website category further comprises: and setting confidence for the keyword based on at least one of the staying time of the user at the webpage corresponding to the keyword, the time of the user for scrolling and browsing the webpage corresponding to the keyword and the click of the user on the pre-read webpage.

EE17, the device according to EE13, wherein the means for calculating the confidence level of the keyword in the website category further comprises: means for setting a confidence level for the keywords based on a time interval at which the same keywords of the same website category are obtained.

EE18, the device according to EE13, wherein the means for providing content information corresponding to a keyword based on the confidence level further comprises at least one of: means for presenting the content information in a desktop or a toolbar of an electronic device; and means for presenting the content information in a home page of the browser.

EE19, the device of EE13, wherein the means for providing content information corresponding to a keyword based on the confidence level further comprises: means for determining a current website category of a website of a current webpage currently being browsed by a user; means for obtaining a current keyword in a current website category; and means for providing content information corresponding to the current keyword.

EE20, the device according to EE19, wherein the current keyword corresponds to a keyword obtained from a current web page.

EE21, device according to EE19, wherein the keywords and website domain names are stored in a record file, wherein the hash value of the record file is used as the file name of the record file.

EE22, the device according to EE21, further comprising:

means for checking the integrity of the record file using the file name of the record file before calling the record file to obtain the keyword and the website domain name.

EE23, the device according to EE13, wherein the content information is at least one of a web page related to a keyword, a link address of a web page related to a keyword and a thumbnail of a web page related to a keyword.

EE24, the device according to EE13, wherein the website categories comprise at least one of categories divided by the functionality of the website and categories divided by the behavior of the user using the website.

EE25, a browser comprising a device according to EE13 for providing recommended information content to a user.

EE26, a browser, designed to perform the following operations: acquiring a keyword; acquiring a website domain name corresponding to the keyword; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

EE27, an electronic device comprising a browser according to EE25 or 26.

EE28, an electronic device comprising a memory and a processor, wherein the memory is for storing instructions for controlling the processor to operate to perform the method according to EE 1.

EE29, an electronic device, comprising: first receiving means for receiving web page data from a network; the first processor is used for acquiring keywords from a webpage of the webpage data; acquiring a website domain name of the webpage; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

EE30, a server comprising: the second receiving device is used for receiving the keywords from the client and the website domain names corresponding to the keywords; a second processor for determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence; and second sending means for sending the content information to a client.

The present invention may be an apparatus, method and/or computer program product. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied therewith for causing a processor to implement various aspects of the present invention.

The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.

The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.

The computer program instructions for carrying out operations of the present invention may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, aspects of the present invention are implemented by personalizing an electronic circuit, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA), with state information of computer-readable program instructions, which can execute the computer-readable program instructions.

Aspects of the present invention are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.

These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.

The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions. It is well known to those skilled in the art that implementation by hardware, by software, and by a combination of software and hardware are equivalent.

Having described embodiments of the present invention, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terms used herein were chosen in order to best explain the principles of the embodiments, the practical application, or technical improvements to the techniques in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein. The scope of the invention is defined by the appended claims.

Claims

1. A method for providing content information, comprising:

acquiring a keyword;

acquiring a website domain name corresponding to the keyword;

determining a website category of the website domain name;

calculating the confidence of the keywords according to the website category; and

providing content information corresponding to the keyword based on the confidence.

2. The method of claim 1, wherein obtaining keywords further comprises:

acquiring at least one of a title and a word with a bold font in a webpage as a keyword; or

Acquiring words at a position specified by xPath in a web page as a keyword, an

The obtaining of the website domain name corresponding to the keyword includes obtaining of the website domain name of the webpage.

3. The method of claim 1, wherein calculating the confidence level for the keyword according to the website category further comprises:

and setting a confidence coefficient for the keyword based on a source of a webpage corresponding to the keyword, wherein the source of the webpage comprises at least one of a webpage corresponding to a website displayed in a browser home page, a webpage corresponding to a website input by a user, a webpage corresponding to a website obtained by scanning a two-dimensional code and a locally cached webpage.

4. The method of claim 1, wherein calculating the confidence level for the keyword according to the website category further comprises:

and setting confidence for the keywords based on at least one of the staying time of the user on the webpage corresponding to the keywords, the time of the user for scrolling and browsing the webpage corresponding to the keywords and the click of the user on the webpage to be read in advance.

5. The method of claim 1, wherein calculating the confidence level for the keyword according to the website category further comprises:

setting confidence for the keywords based on a time interval for obtaining the same keywords of the same website category.

6. The method of claim 1, wherein providing content information corresponding to keywords based on the confidence level further comprises at least one of:

presenting the content information in a desktop or a toolbar of the electronic device; and

and presenting the content information in a home page of the browser.

7. The method of claim 1, wherein providing content information corresponding to keywords based on the confidence level further comprises:

determining the current website category of the website of the current webpage browsed by the user;

acquiring current keywords in the current website category; and

providing content information corresponding to the current keyword.

8. The method of claim 7, wherein the current keyword corresponds to a keyword obtained from a current web page.

9. The method according to claim 1, wherein the keyword and the website domain name are stored in a record file, wherein a hash value of the record file is used as a file name of the record file.

10. The method of claim 9, further comprising:

and before calling the record file to acquire the keyword and the website domain name, checking the integrity of the record file by using the file name of the record file.

11. The method of claim 1, wherein the content information is at least one of a web page related to a keyword, a link address of the web page related to the keyword, and a thumbnail image of the web page related to the keyword.

12. The method of claim 1, wherein the website category comprises at least one of a category classified by a function of a website and a category classified by a behavior of a user using the website.

13. An apparatus for providing content information, comprising:

means for obtaining a keyword;

means for obtaining a website domain name corresponding to the keyword;

means for determining a website category for the website domain name;

means for calculating a confidence level for the keyword in accordance with the website category; and

means for providing content information corresponding to the keyword based on the confidence level.

14. The apparatus of claim 13, wherein the means for obtaining keywords further comprises:

the device is used for acquiring at least one of the words with the bold titles and the font styles in the webpage page as a keyword; or

Means for acquiring a word at a position specified by xPath in a web page as a keyword, and

15. The apparatus of claim 13, wherein the means for calculating the confidence level for the keyword according to the website category further comprises:

and the device is used for setting confidence coefficient for the keyword based on the source of the webpage corresponding to the keyword, wherein the source of the webpage comprises at least one of the webpage corresponding to the website displayed in the browser home page, the webpage corresponding to the website input by the user, the webpage corresponding to the website acquired by scanning the two-dimensional code and the webpage cached locally.

16. The apparatus of claim 13, wherein the means for calculating the confidence level for the keyword according to the website category further comprises:

and setting confidence for the keyword based on at least one of the staying time of the user at the webpage corresponding to the keyword, the time of the user for scrolling and browsing the webpage corresponding to the keyword and the click of the user on the pre-read webpage.

17. The apparatus of claim 13, wherein the means for calculating the confidence level for the keyword according to the website category further comprises:

means for setting a confidence level for the keywords based on a time interval at which the same keywords of the same website category are obtained.

18. The apparatus of claim 13, wherein the means for providing content information corresponding to keywords based on the confidence level further comprises at least one of:

means for presenting the content information in a desktop or a toolbar of an electronic device; and

means for presenting the content information in a home page of a browser.

19. The apparatus of claim 13, wherein the means for providing content information corresponding to keywords based on the confidence level further comprises:

means for determining a current website category of a website of a current webpage currently being browsed by a user;

means for obtaining a current keyword in a current website category; and

means for providing content information corresponding to the current keyword.

20. The device of claim 19, wherein the current keyword corresponds to a keyword obtained from a current web page.

21. The apparatus of claim 19, wherein the keyword and the website domain name are stored in a record file, wherein a hash value of the record file is used as a file name of the record file.

22. The apparatus of claim 21, further comprising:

23. The apparatus of claim 13, wherein the content information is at least one of a web page related to a keyword, a link address of the web page related to the keyword, and a thumbnail image of the web page related to the keyword.

24. The apparatus of claim 13, wherein the website category comprises at least one of a category classified by functions of a website and a category classified by behaviors of a user using the website.

25. A browser comprising an apparatus according to claim 13 for providing recommended information content to a user.

26. A browser designed to perform the following operations:

acquiring a keyword;

acquiring a website domain name corresponding to the keyword;

determining a website category of the website domain name;

27. An electronic device comprising a browser according to claim 25 or 26.

28. An electronic device comprising a memory and a processor, wherein the memory is to store instructions to control the processor to operate to perform the method of claim 1.

29. An electronic device, comprising:

first receiving means for receiving web page data from a network; and

the first processor is used for acquiring keywords from a webpage of the webpage data; acquiring a website domain name of the webpage; determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence.

30. A server, comprising:

the second receiving device is used for receiving the keywords from the client and the website domain names corresponding to the keywords;

a second processor for determining a website category of the website domain name; calculating the confidence of the keywords according to the website category; and providing content information corresponding to the keyword based on the confidence; and

and the second sending device is used for sending the content information to the client.