CN112307370A - Order source tracking method and system - Google Patents
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- CN112307370A CN112307370A CN202011158002.5A CN202011158002A CN112307370A CN 112307370 A CN112307370 A CN 112307370A CN 202011158002 A CN202011158002 A CN 202011158002A CN 112307370 A CN112307370 A CN 112307370A
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- 230000009286 beneficial effect Effects 0.000 abstract description 2
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
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Abstract
The invention discloses an order source tracking method and system, relating to the technical field of order processing; the method comprises the following steps: s1, acquiring user access information of the access website; s2, obtaining order data created during the information session accessed by the user; s3, identifying the channel source corresponding to the user access information by identifying the channel source corresponding to the user access information; s4, merging channel sources of orders, analyzing URL of a user access website, identifying the channel sources, acquiring order data created by user access information, and merging the channel sources of the orders; s5, identifying user equipment side information, analyzing a user agent parameter of an access website, identifying the user equipment side information, and matching an APP of an order source and an operating system of the order source according to the equipment side information; the invention has the beneficial effects that: different promotion links can be configured for each promotion channel of each merchant, and the source channel of the transaction is determined according to different ordering links.
Description
Technical Field
The invention relates to the technical field of order processing, in particular to an order source tracking method and system.
Background
The order management system in the mall project is a system important for shopping process, manages the states of trading, after-sale and the like of orders of each merchant, and each merchant can sell the orders through different channels, so that the order management system has the following problems:
1. the APP or promotion website from which the merchant order originates cannot be identified;
2. the single-line bit cannot be tracked by the user;
3. user sharing links cannot be tracked across APPs;
4. the information of the user equipment for placing the order cannot be tracked;
5. the popularization strategies are scattered, unified management cannot be performed, difficulty and abnormity appear through manual screening, and the working efficiency is low.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention provides an order source tracking method and an order source tracking system, which can configure different promotion links for each promotion channel of each merchant and determine the source channel of the transaction according to different ordering links.
The technical scheme adopted by the invention for solving the technical problems is as follows: in a method of order source tracking, the improvement comprising the steps of:
s1, acquiring user access information of the accessed website, wherein the user access information comprises but is not limited to a client Token of the accessed website, a URL of the accessed website and a user agent parameter of the accessed website;
s2, obtaining order data created during the information session accessed by the user;
s3, identifying the channel source corresponding to the user access information according to the URL of the user access website and the UserAgent parameter of the access website;
s4, merging channel sources of orders, analyzing URL of a user access website, identifying the channel sources, acquiring order data created by user access information, and merging the channel sources of the orders;
and S5, identifying the user equipment side information, analyzing the user agent parameter of the access website, identifying the user equipment side information, and matching the APP of the order source and the operating system of the order source according to the equipment side information.
Further, in step S2, the information of the order data includes, but is not limited to, an order ID, an order type, and order commodity information.
Further, in the step S3, identifying the channel source corresponding to the user access information includes the following steps:
s31, acquiring channel parameters in the URL of the access website;
s32, identifying a corresponding channel according to a channel dictionary in the channel parameter matching system;
and S33, binding the user access information with the corresponding channel source.
Further, in step S5, the ue-side information includes, but is not limited to, a browser identifier, an operating system identifier, and a version identifier.
Further, the step S5 is followed by the following steps:
and S6, storing information, namely storing a channel source corresponding to the user access information, a client Token of the access website and order data information into an order source tracking system.
On the other hand, the invention also provides an order source tracking system, which is improved in that the system comprises a collection module, an analysis module and a storage module;
the acquisition module is used for acquiring user access information of the accessed website, and the user access information comprises but is not limited to a client Token of the accessed website, a URL of the accessed website and a user agent parameter of the accessed website;
the analysis module is connected with the acquisition module and is used for identifying the source of the order channel according to the URL of the website accessed by the user and the Useragent parameter of the website accessed by the user;
the storage module is connected with the analysis module and is used for storing the channel source corresponding to the user access information, the client Token of the access website and the data information of the order into the order source tracking system.
Further, the analysis module creates order data during the user access information session, the order data information including, but not limited to, order ID, order type, and order commodity information.
The invention has the beneficial effects that: different promotion links can be configured for each promotion channel of each merchant, and only the channel from which the transaction comes is provided according to different ordering links; the method and the system can realize unified management of the tracking orders, facilitate inquiry and analysis of popularization conditions of each channel by merchants, and can also perform statistical analysis on user groups of each channel to predict user behaviors more accurately, thereby taking targeted operation measures.
Drawings
FIG. 1 is a flowchart illustrating an order source tracking method according to the present invention.
FIG. 2 is a schematic diagram of a frame structure of an order source tracking system according to the present invention.
Detailed Description
The invention is further illustrated with reference to the following figures and examples.
The conception, the specific structure, and the technical effects produced by the present invention will be clearly and completely described below in conjunction with the embodiments and the accompanying drawings to fully understand the objects, the features, and the effects of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments, and those skilled in the art can obtain other embodiments without inventive effort based on the embodiments of the present invention, and all embodiments are within the protection scope of the present invention. In addition, all the connection/connection relations referred to in the patent do not mean that the components are directly connected, but mean that a better connection structure can be formed by adding or reducing connection auxiliary components according to specific implementation conditions. All technical characteristics in the invention can be interactively combined on the premise of not conflicting with each other.
Referring to fig. 1, the invention discloses an order source tracking method, by which different promotion links are configured for each promotion channel of each merchant, and which channel of the transaction source is known according to the different ordering links, thereby identifying the source of the merchant order, realizing the tracking of the ordering behavior of the user, realizing the unified management of the tracked order, and facilitating the query and analysis of the promotion condition of each channel by the merchant. In this embodiment, the order source tracking comprises the following steps:
s1, acquiring user access information of the accessed website, wherein the user access information comprises but is not limited to a client Token of the accessed website, a URL of the accessed website and a user agent parameter of the accessed website;
s2, obtaining order data created during the information session accessed by the user;
in step S2, the information of the order data includes, but is not limited to, an order ID, an order type, and order commodity information.
S3, identifying the channel source corresponding to the user access information according to the URL of the user access website and the UserAgent parameter of the access website;
in this embodiment, identifying a channel source corresponding to the user access information includes the following steps:
s31, acquiring channel parameters in the URL of the access website;
s32, identifying a corresponding channel according to a channel dictionary in the channel parameter matching system;
and S33, binding the user access information with the corresponding channel source.
S4, merging channel sources of orders, analyzing URL of a user access website, identifying the channel sources, acquiring order data created by user access information, and merging the channel sources of the orders; in this embodiment, the channel source of the order is merged and calculated statistically;
and S5, identifying the user equipment side information, analyzing the user agent parameter of the access website, identifying the user equipment side information, and matching the APP of the order source and the operating system of the order source according to the equipment side information.
In step S5, the ue-side information includes, but is not limited to, a browser identifier, an operating system identifier, and a version identifier.
In addition, the method also comprises the following steps:
and S6, storing information, namely storing a channel source corresponding to the user access information, a client Token of the access website and order data information into an order source tracking system.
In this embodiment, the channel a user, the channel B user, and the channel C user access URLs of a mall website at the same time to generate a shopping flow service, and the order source tracking system is embedded in an order management system of the mall, specifically, the order source tracking system includes an acquisition module, an analysis module, and a storage module, the acquisition module is used to acquire user access information for accessing the website, and the user access information includes but is not limited to a client Token for accessing the website, a URL for accessing the website, and a user agent parameter for accessing the website; the analysis module is connected with the acquisition module and is used for identifying the source of the order channel according to the URL of the website accessed by the user and the Useragent parameter of the website accessed by the user; in this embodiment, the analysis module creates order data during a user access information session, the information of which includes, but is not limited to, an order ID, an order type, and order commodity information. The storage module is connected with the analysis module and is used for storing the channel source corresponding to the user access information, the client Token of the access website and the data information of the order into the order source tracking system.
By the order source tracking method and the order source tracking system, different promotion links can be configured for each promotion channel of each merchant, and only the channel from which the transaction comes is selected according to different ordering links; the method and the system can realize unified management of the tracking orders, facilitate inquiry and analysis of popularization conditions of each channel by merchants, and can also perform statistical analysis on user groups of each channel to predict user behaviors more accurately, thereby taking targeted operation measures.
While the preferred embodiments of the present invention have been illustrated and described, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (7)
1. An order source tracking method, comprising the steps of:
s1, acquiring user access information of the accessed website, wherein the user access information comprises but is not limited to a client Token of the accessed website, a URL of the accessed website and a user agent parameter of the accessed website;
s2, obtaining order data created during the information session accessed by the user;
s3, identifying the channel source corresponding to the user access information according to the URL of the user access website and the UserAgent parameter of the access website;
s4, merging channel sources of orders, analyzing URL of a user access website, identifying the channel sources, acquiring order data created by user access information, and merging the channel sources of the orders;
and S5, identifying the user equipment side information, analyzing the user agent parameter of the access website, identifying the user equipment side information, and matching the APP of the order source and the operating system of the order source according to the equipment side information.
2. The method for tracking order source of claim 1, wherein in step S2, the information of the order data includes, but is not limited to, order ID, order type and order commodity information.
3. The method for tracking source of order as claimed in claim 1, wherein the step S3 of identifying the channel source corresponding to the user access information comprises the following steps:
s31, acquiring channel parameters in the URL of the access website;
s32, identifying a corresponding channel according to a channel dictionary in the channel parameter matching system;
and S33, binding the user access information with the corresponding channel source.
4. The method as claimed in claim 1, wherein in step S5, the user device side information includes but is not limited to a browser identifier, an operating system identifier, and a version identifier.
5. The method for tracking the source of an order according to claim 1, wherein said step S5 is followed by the steps of:
and S6, storing information, namely storing a channel source corresponding to the user access information, a client Token of the access website and order data information into an order source tracking system.
6. An order source tracking system is characterized by comprising an acquisition module, an analysis module and a storage module;
the acquisition module is used for acquiring user access information of the accessed website, and the user access information comprises but is not limited to a client Token of the accessed website, a URL of the accessed website and a user agent parameter of the accessed website;
the analysis module is connected with the acquisition module and is used for identifying the source of the order channel according to the URL of the website accessed by the user and the Useragent parameter of the website accessed by the user;
the storage module is connected with the analysis module and is used for storing the channel source corresponding to the user access information, the client Token of the access website and the data information of the order into the order source tracking system.
7. The order source tracking system of claim 6, wherein the analysis module creates order data during a user access information session, the order data information including but not limited to order ID, order type, and order commodity information.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202011158002.5A CN112307370A (en) | 2020-10-26 | 2020-10-26 | Order source tracking method and system |
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| CN202011158002.5A CN112307370A (en) | 2020-10-26 | 2020-10-26 | Order source tracking method and system |
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