CN106909571B - Analysis method and device for access path of website - Google Patents
Analysis method and device for access path of website Download PDFInfo
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- CN106909571B CN106909571B CN201510981412.2A CN201510981412A CN106909571B CN 106909571 B CN106909571 B CN 106909571B CN 201510981412 A CN201510981412 A CN 201510981412A CN 106909571 B CN106909571 B CN 106909571B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
Abstract
The invention discloses a method and a device for analyzing an access path of a website, which relate to the field of network communication, and mainly comprise the following steps: acquiring recorded access information and a first dimension selected by a user and used for analyzing the access information; generating a one-dimensional delivery path according to the access information and the first dimension; acquiring a second dimension selected by a user and used for analyzing the access information; combining the first dimension and the second dimension, and adding second dimension information on the basis of the one-dimensional delivery path to generate a two-dimensional delivery path; and taking the two-dimensional putting path as an analysis result. The method of the embodiment of the invention can help the user to know which channel combination has the highest access heat so as to know the access hot spot path of the user group under multiple dimensions.
Description
Technical Field
The present invention relates to the field of network communications, and in particular, to a method and an apparatus for analyzing an access path of a website.
Background
The current hotspot path mainly researches the behavior of website visitors in website analysis, discovers an access path formed by a series of continuous accesses in a specific dimension, particularly a path containing conversion accesses, converts the access behaviors such as e.g. website registration, login, purchase, portal advertisement page browsing and the like, analyzes the path, discovers and tracks the access behaviors of users from the path, and uses the access behaviors as a website layout or website marketing guide.
The existing website analysis method based on the hot spot path basically analyzes and converts based on the single-dimensional path, the path is also based on simple redrawing of the user access track, however, because the information in the network is complex, the access behavior of the user cannot be accurately analyzed according to the single-dimensional information, the information carried by the access path cannot accurately reflect the access behavior of the user, and accordingly, the website layout or website marketing and the like performed according to the access behaviors are inaccurate.
Aiming at the problem that the access behavior of a user cannot be accurately analyzed according to an access path in the prior art, an effective solution is not provided at present.
Disclosure of Invention
In view of the above problems, the present invention has been made to provide a method and apparatus for analyzing an access path of a website that overcomes or at least partially solves the above problems.
In one aspect, the present invention provides a method for analyzing an access path of a website, including:
acquiring recorded access information and a first dimension selected by a user and used for analyzing the access information;
generating a one-dimensional delivery path according to the access information and the first dimension, wherein each node in the one-dimensional delivery path has a plurality of dimensions for the user to select; the first dimension is a user-selected one of the plurality of dimensions; the access information comprises path information of each time the page is accessed;
after the user selects a second dimension for analyzing access information, acquiring the second dimension;
combining the first dimension and the second dimension, and adding second dimension information on the basis of the one-dimensional delivery path to generate a two-dimensional delivery path; the two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path comprise information belonging to the first dimension or the second dimension;
and taking the two-dimensional delivery path containing the access nodes of the first dimension and the second dimension as an analysis result.
In another aspect, the present invention provides an apparatus for analyzing an access path of a website, including:
a first acquisition unit for acquiring recorded access information and a first dimension selected by a user for analyzing the access information;
a first generating unit, configured to generate a one-dimensional delivery path according to the access information acquired by the first acquiring unit and the first dimension, where each node in the access path has multiple dimensions for the user to select; the first dimension is a user-selected one of the plurality of dimensions; the access information comprises path information of each time the page is accessed;
a second acquisition unit configured to acquire a second dimension for analyzing access information after the user selects the second dimension;
a second generating unit, configured to combine the first dimension and the second dimension, add second dimension information on the basis of the one-dimensional delivery path, and generate a two-dimensional delivery path; the two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path comprise information belonging to the first dimension or the second dimension;
a result output unit, configured to use the two-dimensional delivery path generated by the second generation unit and including the access nodes of the first dimension and the second dimension as an analysis result.
By means of the technical scheme, the analysis method and the device for the access paths of the website output the access paths reflecting different dimensions, and not only can see the combination of the hotspot access paths under one layer of dimensions, but also can see the combination of the hotspot access paths under multiple layers of dimensions, so that a user can know which channel combination has the highest access heat, and can know the access hotspot paths of a user group under multiple dimensions.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 illustrates a flow diagram of a method for analyzing an access path of a website in one embodiment of the invention;
FIG. 2 is a flow chart of a method for analyzing an access path of a website in another embodiment of the invention;
fig. 3 is a schematic diagram of an analysis apparatus for an access path of a website according to another embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present invention provides a method for analyzing an access path of a website, as shown in fig. 1, the method may include:
101. the recorded access information and a user selected first dimension for analyzing the access information are obtained.
102. And generating a one-dimensional launching path according to the access information and the first dimension.
Each node in the one-dimensional delivery path may have a plurality of dimensions, and when the user selects the first dimension, the node of the one-dimensional delivery path is embodied as the content of the first dimension. For example, each node of the one-dimensional delivery path has the same attribute as the first node, and therefore the first node is taken as an example. The multiple dimensions of the first node can be respectively a keyword 'shampoo', the time '8: 00' and a search mode 'natural search', if the first dimension user selects the keyword, each node of the one-dimensional delivery path is the keyword, and the first node is the 'shampoo'.
Wherein the first dimension is any one of the plurality of dimensions selected by the user, and one of the plurality of dimensions can be selected by the user. The access information may be user access information of a website or a webpage, an advertisement, and the like, which is not limited in the present invention.
In this embodiment, generating a one-dimensional delivery path according to the access information and the first dimension includes: extracting access nodes and a plurality of dimensions of each access node from the access information;
associating the plurality of dimensions with the access node when generating the access path.
103. A second dimension selected by the user for analyzing the access information is obtained.
The access information may be analyzed from different dimensions, for example, from different dimensions such as a keyword dimension, a price dimension, a time dimension, or a heat dimension. It is to be understood that the first dimension refers to a first dimension selected by the user for analyzing the access information, and the second dimension refers to a second dimension selected by the user for analyzing the access information. The second dimension is not necessarily a subset of the first dimension and is based on the user's selection order. The second dimension is another way to refine the path based on the first dimension. By analogy, the user can also select the third dimension and the fourth dimension, and the number of the dimensions that the user can select is not limited in this embodiment.
104. And combining the first dimension and the second dimension, and adding second dimension information on the basis of the one-dimensional launching path to generate a two-dimensional launching path.
The two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path comprise information belonging to the first dimension or the second dimension.
In addition, each time an access path is generated, a node repeatedly accessed can be extracted from the access information; combining the repeatedly accessed nodes into an access node; and adding the information that the nodes are merged for the merged nodes.
105. And taking the two-dimensional delivery path containing the access nodes of the first dimension and the second dimension as an analysis result.
By means of the technical scheme, the analysis method for the access paths of the website, provided by the invention, outputs the access paths reflecting different dimensions, can see not only the combination of the hotspot access paths under one layer of dimensions, but also the combination of the hotspot access paths under multiple layers of dimensions, thereby helping a user to know which channel combination has the highest access heat, and knowing the access hotspot paths of a user group under multiple dimensions.
An embodiment of the present invention provides a method for analyzing an access path of a website, as shown in fig. 2, the method may include:
201. the recorded access information and a user selected first dimension for analyzing the access information are obtained.
In this embodiment, the analysis result of the access information may be presented in a manner that the user analyzes the film map. The user analysis of the film map means that information from each time the user enters a website or application is displayed, and any dimension you want to see can be selected. The dimensions for analyzing the access information may include a source group, an advertisement group, and a landing group, among others, for purposes of presenting a user analysis film map. Specifically, the source group may include a source type, a source channel, a search engine, a search keyword category, a fee or fee flow, a page of a search result, a source host name, an internet service provider, and the like. The ad groups may include ad keywords, ad content, ad media, ad sources, ad groupings, ad campaigns, ad accounts, and the like. The landing group may include a landing host name, a URL one-level directory, a URL two-level directory, and a landing webpage name, among others. The source types include natural search, paid search, direct access, social media, email, content network, and the like.
202. And extracting the repeatedly accessed nodes from the access information.
In this embodiment, optionally, on the basis of one layer of dimension, the access path combination is: on the basis of natural search, paid search and direct access, a user analysis film image entry is added, so that all users under the access path combination can be seen, the second dimension can be selectively shown for the user analysis film image, but the method can only see the user behavior of the access path combination under the two dimensions.
203. And merging the repeatedly accessed nodes to obtain merged access nodes.
When generating access paths, if duplicate access nodes appear in one access path, in order to reduce the interference of the duplicate access nodes, the duplicate access nodes are removed when generating the access paths.
204. And adding corresponding merged information for the merged access node.
Specifically, the repeatedly accessed nodes are extracted from the access information, and the repeatedly accessed nodes are combined into one access node. And adding the information that the nodes are merged for the merged nodes, and then generating an access path according to the access information after the nodes can be merged and repeatedly accessed.
205. Access nodes and a plurality of dimensions of each of the access nodes are extracted from the access information.
In this embodiment, a time period required to be analyzed is selected, an access time is defined, and all users in the database analyze the data of the users as long as the users access the website at the time period. Wherein the user's data includes all of the user's paths from the first visit to the last time the conversion was generated.
206. Generating a one-dimensional delivery path and associating the plurality of dimensions with the access node when generating the access path.
For example, all users within a selected time period are analyzed in dimensions to determine trending dimensional path combinations. Determining a first dimension to analyze, the selected first dimension being a source type, then the path is displayed as: natural search-paid search-email marketing.
Wherein each node in the access path comprises a plurality of dimensions; the first dimension is any one of the plurality of dimensions.
207. A second dimension selected by the user for analyzing the access information is obtained.
In this step, the second dimension to be analyzed is determined. If the second dimension is selected as a search key based on the example given in step 206 above, then more paths are obtained. For example: natural search-shampoo-pay search-facial cleanser-e-mail marketing-none; natural search-anti-dandruff shampoo-pay search-shampoo-email marketing-none; natural search-cleansing milk-pay search-cleansing milk-email marketing-none, the combination form may be more than that many, which is not exemplified.
And the selected second dimension is another dimension which is wanted to be seen after the combination of the selected first dimensions is seen, and whether the dimension is a sub-dimension or not is not limited. For example, the first dimension is a date, the second dimension may be a sub-dimension of the first dimension, and the second dimension may be a time, for example. The second dimension may also not be a sub-dimension of the first dimension, e.g., the second dimension may be a keyword.
208. And combining the first dimension and the second dimension, and adding second dimension information on the basis of the one-dimensional launching path to generate a two-dimensional launching path.
The two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path belong to the first dimension or the second dimension. Based on the method, the problem that the hotspot path combination only has one-layer dimension display is solved, the marketing of different factors such as advertisement keywords and advertisement sources to the conversion can be deeply analyzed, and the best putting effect aiming at the brand of the user can be obtained by sequencing the hotspot path combination.
209. And acquiring a third dimension selected by the user for analyzing the access information.
In step 209, in order to further refine the distribution of the access information, a third dimension to be analyzed may be further determined.
210. And combining the first dimension, the second dimension and the third dimension, and adding third dimension information on the basis of the two-dimensional launching path to generate a three-dimensional launching path.
For example, if the third dimension is selected to be time based on step 207 above, then the path is displayed as natural search-shampoo-2015.8.1.10: 00: 00-paid search-facial cleanser-2015.8.2.10: 00: 00-email marketing-none-2015.8.3.10: 00: 00; natural search-anti-dandruff shampoo-2015.8.1.10: 00: 00-pay search-shampoo-2015.8.2.10: 00: 00-email marketing-none-2015.8.3.10: 00: 00; natural search-facial wash-2015.8.1.10: 00: 00-pay search-facial wash-2015.8.2.10: 00: 00-e-mail marketing-none-2015.8.3.10: 00:00, the combination forms may be more than that, just to name a few.
The three-dimensional delivery path comprises a plurality of access nodes, and the access nodes in the three-dimensional delivery path belong to the first dimension, the second dimension or the third dimension.
211. Taking the three-dimensional delivery path including the access nodes of the first dimension, the second dimension and the third dimension as an analysis result.
Further alternatively, a fourth dimension, a fifth dimension, or even more may be selected to be analyzed. The analysis can be carried out according to the requirements of the user, and the number of layers of analysis is not limited.
It can be understood that the prior art can only perform path combination on the first dimension, and if the first dimension selects the source type, the path combination is: natural search-paid recommendation. Or, if the first dimension selects the search keyword, the path combination is: shampoo-facial cleanser-spray. Therefore, only the combination of access paths in a dimension is present, and if the dimension is selected as the source type, the combination is presented in the following way: natural search-paid search-direct access, in this form, but no other relevant content is seen, as natural search is by what search keywords and paid search is by what keywords.
By means of the technical scheme, the analysis method for the access paths of the website, provided by the invention, outputs the access paths reflecting different dimensions, can see not only the combination of the hotspot access paths under one layer of dimensions, but also the combination of the hotspot access paths under multiple layers of dimensions, thereby helping a user to know which channel combination has the highest access heat, and knowing the access hotspot paths of a user group under multiple dimensions.
Optionally, the analysis method for the access path of the website provided by the invention can analyze the conversion behaviors such as consumption and purchase of the user through which platform and which source the user passes, and guide optimization or information promotion of the website by analyzing the platform, the source and the combination thereof which are most easy to realize conversion. For example, the access path is analyzed to analyze that the conversion from the user to the mall B through the microblog a is the most, and the analysis result may indicate that the mall B invests more popularization information on the microblog a. Optionally, the analysis method mainly comprises: selecting a user group within a certain time period from a mass of user groups; selecting a target transformation type to be analyzed; selecting a plurality of correlation dimensions; constructing a multi-dimensional conversion access path for each conversion of each user; cutting, interference removing, merging, duplicate removing and the like are carried out on the constructed multi-dimensional conversion path; then, aggregating all the processed multidimensional conversion paths, wherein the aggregated paths are not only for each conversion of each user but also for the conversion paths of the user group and the selected target conversion type, and the aggregation information also comprises conversion value, actual cost, conversion times, path length, path average time consumption, path average residence time and the like; and analyzing and screening out the hot spot access path according to the aggregation information, such as the conversion value, the conversion times and other information. According to the invention, the problem that a real hotspot transformation access path cannot be found in the prior art is solved, and the effect of improving the accuracy of analyzing the access behavior of the user is achieved by proposing and constructing a multi-dimensional transformation path.
The embodiment of the present invention further provides an analysis device for an access path of a website, where the device may include: a first acquisition unit 301, a first generation unit 302, a second acquisition unit 303, a second generation unit 304, and a result output unit 305.
A first obtaining unit 301, configured to obtain recorded access information and a first dimension selected by a user for analyzing the access information;
a first generating unit 302, configured to generate a one-dimensional delivery path according to the access information acquired by the first acquiring unit 301 and the first dimension, where each node in the one-dimensional delivery path has multiple dimensions for the user to select; the first dimension is a user-selected one of the plurality of dimensions; the access information comprises path information of each time the page is accessed;
a second obtaining unit 303, configured to obtain a second dimension selected by the user for analyzing the access information;
a second generating unit 304, configured to combine the first dimension and the second dimension, add second dimension information on the basis of the one-dimensional delivery path, and generate a two-dimensional delivery path; the two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path belong to the first dimension or the second dimension;
a result output unit 305, configured to use the two-dimensional delivery path generated by the second generation unit 304 and including the access nodes of the first dimension and the second dimension as an analysis result.
Further optionally, the first generating unit 302 may include: an extraction subunit 321 and a generation subunit 322.
An extracting subunit 321, configured to extract, from the access information, access nodes and a plurality of dimensions of each of the access nodes;
a generating subunit 322 configured to associate the plurality of dimensions with the access node when generating the access path.
Further optionally, the analysis apparatus may further include: extraction section 306, merging section 307, and information section 308.
An extracting unit 306, configured to extract a repeatedly visited node from the access information before the first generating unit 302 generates a one-dimensional delivery path according to the access information and the first dimension;
a merging unit 307, configured to merge the repeatedly accessed nodes extracted by the extracting unit 306 to obtain merged access nodes;
an information unit 308, configured to add corresponding merged information to the nodes merged by the merging unit 307.
Further optionally, the analysis apparatus may further include: a third acquiring unit 309 and a third generating unit 310.
A third obtaining unit 309, configured to obtain a third dimension selected by the user for analyzing the access information;
a third generating unit 310, configured to combine the first dimension, the second dimension, and the third dimension, add third dimension information on the basis of the two-dimensional delivery path, and generate a three-dimensional delivery path;
the three-dimensional delivery path comprises a plurality of access nodes, and the access nodes in the three-dimensional delivery path belong to the first dimension, the second dimension or the third dimension.
Further optionally, the result output unit 305 may be further configured to: using the three-dimensional putting path generated by the third generation unit 310 and including the access nodes of the first dimension, the second dimension and the third dimension as an analysis result
By means of the technical scheme, the analysis device for the access paths of the website outputs the access paths reflecting different dimensions, not only can the combination of the hotspot access paths under one layer of dimensions be seen, but also the combination of the hotspot access paths under multiple layers of dimensions can be seen, and therefore a user can be helped to know which channel combination has the highest access heat, and the access hotspot paths of a user group under multiple dimensions can be known.
The analysis device for the access path of the website comprises a processor and a memory, wherein the first acquisition unit, the first generation unit, the second acquisition unit, the second generation unit, the result output unit, the extraction unit, the merging unit, the information unit, the third acquisition unit, the third generation unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more, and the analysis of the access path of the website is carried out by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: acquiring access information and a first dimension of a user to be analyzed; generating a one-dimensional launching path according to the access information and the first dimension, wherein each node in the access path comprises a plurality of dimensions; the first dimension is any one of the plurality of dimensions; acquiring a second dimension selected by a user and used for analyzing the access information; combining the first dimension and the second dimension, and adding second dimension information on the basis of the one-dimensional delivery path to generate a two-dimensional delivery path; the two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path belong to the first dimension or the second dimension; and taking the two-dimensional delivery path containing the access nodes of the first dimension and the second dimension as an analysis result.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A method for analyzing an access path of a website, comprising:
acquiring recorded access information and a first dimension selected by a user and used for analyzing the access information, wherein the first dimension comprises at least one of a keyword, time and a search mode;
generating a one-dimensional delivery path according to the access information and the first dimension, wherein each node in the one-dimensional delivery path has a plurality of dimensions for the user to select; the first dimension is a user-selected one of the plurality of dimensions; the access information comprises path information of each time the page is accessed;
after the user selects a second dimension for analyzing the access information, acquiring the second dimension, wherein the second dimension is a dimension needing attention after the first dimension is selected;
combining the first dimension and the second dimension, and adding second dimension information on the basis of the one-dimensional delivery path to generate a two-dimensional delivery path; the two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path comprise information belonging to the first dimension or the second dimension;
and taking the two-dimensional delivery path containing the access nodes of the first dimension and the second dimension as an analysis result.
2. The analysis method according to claim 1, wherein said generating a one-dimensional delivery path according to said access information and said first dimension comprises:
extracting access nodes and a plurality of dimensions of each access node from the access information;
associating the plurality of dimensions with the access node when generating the one-dimensional delivery path.
3. The analysis method according to claim 1, further comprising, before generating a one-dimensional delivery path based on the access information and the first dimension:
extracting repeatedly accessed nodes from the access information;
merging the repeatedly accessed nodes to obtain merged access nodes;
and adding corresponding merged information for the merged access node.
4. The analytical method of claim 1, further comprising:
after a user selects a third dimension for analyzing the access information, acquiring the third dimension;
combining the first dimension, the second dimension and the third dimension, and adding third dimension information on the basis of the two-dimensional delivery path to generate a three-dimensional delivery path;
wherein the three-dimensional delivery path includes a plurality of access nodes, and an access node in the three-dimensional delivery path includes information belonging to the first dimension, the second dimension, or the third dimension.
5. The analysis method according to claim 4, wherein the step of taking the two-dimensional delivery path including the access nodes of the first dimension and the second dimension as an analysis result comprises:
taking the three-dimensional delivery path including the access nodes of the first dimension, the second dimension and the third dimension as an analysis result.
6. An apparatus for analyzing an access path of a website, comprising:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring recorded access information and a first dimension selected by a user and used for analyzing the access information, and the first dimension comprises at least one of a keyword, time and a search mode;
a first generating unit, configured to generate a one-dimensional delivery path according to the access information acquired by the first acquiring unit and the first dimension, where each node in the one-dimensional delivery path has multiple dimensions for the user to select; the first dimension is a user-selected one of the plurality of dimensions; the access information comprises path information of each time the page is accessed;
a second obtaining unit, configured to obtain a second dimension after the user selects the second dimension for analyzing the access information, where the second dimension is a dimension that needs to be paid attention to after the first dimension is selected;
a second generating unit, configured to combine the first dimension and a second dimension, and add the second dimension information to the one-dimensional delivery path generated by the first generating unit to generate a two-dimensional delivery path; the two-dimensional launching path comprises a plurality of access nodes, and the access nodes in the two-dimensional launching path comprise information belonging to the first dimension or the second dimension;
a result output unit, configured to use the two-dimensional delivery path generated by the second generation unit and including the access nodes of the first dimension and the second dimension as an analysis result.
7. The analysis device according to claim 6, wherein the first generation unit includes:
an extraction subunit, configured to extract access nodes and a plurality of dimensions of each of the access nodes from the access information;
a generating subunit, configured to associate the plurality of dimensions with the access node when generating the one-dimensional delivery path.
8. The analysis device of claim 6, further comprising:
an extracting unit, configured to extract a node repeatedly visited from the visit information before the first generating unit generates a one-dimensional delivery path according to the visit information and the first dimension;
a merging unit, configured to merge the repeatedly accessed nodes to obtain merged access nodes;
and the information unit is used for adding corresponding merged information for the merged access node.
9. The analysis device of claim 6, further comprising:
a third acquisition unit configured to acquire a third dimension for analyzing the access information after the user selects the third dimension;
a third generating unit, configured to combine the first dimension, the second dimension, and the third dimension, add third dimension information on the basis of the two-dimensional delivery path generated by the second generating unit, and generate a three-dimensional delivery path;
wherein the three-dimensional delivery path includes a plurality of access nodes, and an access node in the three-dimensional delivery path includes information belonging to the first dimension, the second dimension, or the third dimension.
10. The analysis device of claim 9, wherein the result output unit is further configured to:
and taking the three-dimensional putting path generated by the third generation unit and containing the access nodes of the first dimension, the second dimension and the third dimension as an analysis result.
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