CN103514209A

CN103514209A - Method and equipment for generating promotion information of object to be promoted based on object information base

Info

Publication number: CN103514209A
Application number: CN201210216750.3A
Authority: CN
Inventors: 邓永钧; 唐进; 沈薇
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2012-06-27
Filing date: 2012-06-27
Publication date: 2014-01-15

Abstract

The invention provides a method and equipment for generating the promotion information of an object to be promoted based on an object information base. The method comprises the steps that the object page of the object to be promoted is acquired from the object information base; a promotion information template corresponding to the object to be promoted is determined according to the promotion arrangement information of the object to be promoted; the promotion information corresponding to the object to be promoted is generated according to the promotion information template based on the description information of the object; a promotion information base corresponding to the object information base is built or updated according to the object to be promoted and the promotion information. Compared with the prior art, through the characteristic analysis on the object page, the promotion information is automatically generated, the correlation of triggering of the promotion information is improved, the difference and the different meanings between manually set keywords and a promotion information landing page are avoided, information promotion efficiency and information acquiring efficiency are improved, and then the processing resource use ratio of promotion equipment and the screen resource use ratio of user equipment are correspondingly improved.

Description

Based on object information storehouse, generate the method and apparatus of the promotion message of object to be promoted

Technical field

The present invention relates to network promotion technical field, relate in particular to a kind of for generate the technology of the promotion message of object to be promoted based on object information storehouse.

Background technology

Current, development and the infiltration of internet, applications to user learning, work and life along with Internet technology, the network promotion, via network, promotion message is presented to the corresponding network user, because its outstanding information popularization efficiency, information acquisition efficiency and resource utilization has been subject to more and more promoting user and the network user's favor and attention.Typically, when the network user inputs certain search sequence and carries out web search, search engine not only provides conventional Search Results, the promotion message also this web search being adapted offers this network user, for example by utilizing this search sequence to carry out matching inquiry in promotion message database, obtain corresponding promotion message, should (etc.) promotion message presents to this network user.

In prior art, for realizing mating of promotion message and search sequence, General Requirements is additionally set the keyword of one or more correspondences for promotion message, mate use for it with search sequence.Yet the mode of this extra setting keyword has but restricted the validity of mating of promotion message with search sequence, thereby has affected information popularization efficiency, information acquisition efficiency and resource utilization in actual applying.Especially, a large amount of when promoting object and need to generate or upgrade promotion message when having, above-mentioned deficiency is just more outstanding.

Summary of the invention

The object of this invention is to provide a kind of method and apparatus that generates the promotion message of object to be promoted based on object information storehouse.

According to an aspect of the present invention, provide a kind of for generate the method for the promotion message of object to be promoted based on object information storehouse, wherein, the method comprises the following steps:

A obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted;

B according to described in the popularization configuration information of object to be promoted, determine with described in the corresponding promotion message template of object to be promoted;

C is according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted;

Object to be promoted and described promotion message described in d basis, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.

According to a further aspect in the invention, also provide a kind of for generate the popularization equipment of the promotion message of object to be promoted based on object information storehouse, wherein, this popularization equipment comprises:

Page acquisition device, for obtain the object page of object to be promoted from object information storehouse, wherein, the described object page comprises the one or more object factory information about object described to be promoted;

Template determining device, for the popularization configuration information of object to be promoted described in basis, determine with described in the corresponding promotion message template of object to be promoted;

Promote generating apparatus, for according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted;

Promote storehouse updating device, for object to be promoted and described promotion message described in basis, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.

Compared with prior art, the present invention the promotes object object page by treating carries out signature analysis, robotization generates promotion message, improved correlativity when promotion message triggers, whole process does not have manual intervention, not only avoided difference and ambiguity between artificial setting keyword and promotion message landing page, also improved information popularization efficiency and information acquisition efficiency, and then also correspondingly improved and promoted the processing resource utilization of equipment and the source of screen utilization factor of subscriber equipment.Meanwhile, for promoting user, provide the more input channel of the object to be promoted of convenient and efficient, promoted the efficiency of promoting.

Accompanying drawing explanation

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrate according to one aspect of the invention for generate the equipment schematic diagram of the promotion message of object to be promoted based on object information storehouse;

Fig. 2 illustrate in accordance with a preferred embodiment of the present invention for generate the equipment schematic diagram of the promotion message of object to be promoted based on object information storehouse;

Fig. 3 illustrate according to a further aspect of the present invention for generate the method flow diagram of the promotion message of object to be promoted based on object information storehouse;

Fig. 4 illustrate in accordance with a preferred embodiment of the present invention for generate the method flow diagram of the promotion message of object to be promoted based on object information storehouse.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 illustrate according to one aspect of the invention for generate the equipment schematic diagram of the promotion message of object to be promoted based on object information storehouse.Popularization equipment 1 comprises page acquisition device 101, template determining device 102, promotes generating apparatus 103 and promotes storehouse updating device 104.

Popularization equipment 1 includes but not limited to the cloud that network host, single network server, a plurality of webserver collection or a plurality of server form.At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the super virtual machine being comprised of the loosely-coupled computing machine collection of a group.Those skilled in the art will be understood that above-mentioned popularization equipment 1 is only for giving an example, and other popularization equipment existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Wherein, page acquisition device 101 obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted.Particularly, in real time or termly, the modes such as the application programming interfaces that provide by allocating object information bank (API), obtain the object page of object to be promoted to page acquisition device 101 from this object information storehouse; Or object information storehouse in real time or termly, offers page acquisition device 101 by the object page of object to be promoted wherein.At this, in object information storehouse, store the object pages of a large amount of relevant objects to be promoted, should (etc.) the object page can Shi Congge website crawl or by promoting user, be stored in this object information storehouse.The page type of this object page includes but not limited to the word page, the picture page, video page etc.This object page comprises the one or more object factory information about this object to be promoted.Preferably, page acquisition device 101 can obtain the object page of a large amount of objects to be promoted from object information storehouse, and then follow up device operates this large amount of object page.Those skilled in the art will be understood that the above-mentioned mode of obtaining the object page of object to be promoted is only for example; the mode of other existing or object pages that obtain object to be promoted that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Template determining device 102 according to described in the popularization configuration information of object to be promoted, determine with described in the corresponding promotion message template of object to be promoted.Particularly, the popularization configuration information that template determining device 102 is predetermined according to this object to be promoted, or, the object page obtaining according to page acquisition device 101, from this object page, about the object factory information of this object to be promoted, determine the popularization configuration information of this object to be promoted, and then, according to this, promote configuration information, determine automatically, in real time with described in the corresponding promotion message template of object to be promoted.At this, promote the setting that represents that configuration information can be used for arranging the promotion message corresponding with this object to be promoted, as the representing position, represent form of this promotion message, the order of presenting information etc.Similarly, a kind of definition rule or the language that based on the determined promotion message template of this popularization configuration information, comprise the popularization format description of the object factory information based on this object to be promoted, can carry out rule definition for text promotion message or multimedia promotion message, this definition comprises that the definition of typesetting pattern of this promotion message is, the definition of content etc.According to this promotion message template, by this promotion message template of object factory information substitution of object to be promoted, can automatically generate the promotion message of this object to be promoted.

For example, in object information storehouse, storage needs to be promoted the object page of object " * * perfume ", this object page has comprised the descriptors such as the picture, price, advertising campaign, buyer's guide of this " * * perfume ", the application programming interfaces (API) that page acquisition device 101 provides by calling this object information storehouse, have obtained this object page; Subsequently, template determining device 102 is according to the predetermined popularization configuration information of this object to be promoted " * * perfume ", as page left side represents, word represents, represent content, comprise price, buyer's guide, advertising campaign, represent order for buyer's guide, price, advertising campaign etc., determine the promotion message template of being somebody's turn to do " * * perfume ", as promotion message template A.

And for example, page acquisition device 101 obtains this after promoting the object page of object " * * perfume ", template determining device 102 according in this object page about the object factory information of this object to be promoted " * * perfume ", determine the popularization configuration information of this object to be promoted, as comprised picture according to this object page, determine that the promotion message that this object to be promoted is corresponding should adopt picture to represent, the price comprising according to this object page, advertising campaign, buyer's guide, determine representing content and should comprising price of promotion message that this object to be promoted is corresponding, advertising campaign, buyer's guide, further, can also be according to clicking rate of this object page etc., determine that promotion message that this object to be promoted is corresponding should be that left side represents or right side represents etc., subsequently, template determining device 102, again according to above-mentioned popularization configuration information, is determined the promotion message template of being somebody's turn to do " * * perfume ", as promotion message template A.

Those skilled in the art will be understood that the mode of above-mentioned definite promotion message template is only for giving an example; the mode of other definite promotion message templates existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Promote generating apparatus 103 according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted.Particularly, promote generating apparatus 103 according to the corresponding promotion message template of determined this object to be promoted of this template determining device 102, based on the object factory information to this object to be promoted in this object page, by such as this object factory information correspondence being placed on to the modes such as relevant position of this promotion message template, as, title in this object factory information is placed on to the title division of this promotion message template, object factory information in this object page is placed on to the promotional content part of this promotion message template etc., automatically generate the promotion message corresponding with this object to be promoted.

Connect example, promote generating apparatus 103 according to promotion message template A, title by " * * perfume " as the corresponding promotion message of this object to be promoted, promotional content by " price, advertising campaign, buyer's guide " as this promotion message, and order is " buyer's guide, price, advertising campaign ", this promotion message is that left side represents etc., generates the corresponding promotion message of this object to be promoted " * * perfume ".

And for example, promote generating apparatus 103 according to another promotion message template B, title by " * * perfume, price " as the corresponding promotion message of this object to be promoted, the promotional content as this promotion message by " picture, price, advertising campaign, buyer's guide " again, and order is " picture, buyer's guide, price, advertising campaign ", this promotion message is that left side represents etc., generates the corresponding promotion message of this object to be promoted " * * perfume ".

Those skilled in the art will be understood that the mode of above-mentioned generation promotion message is only for giving an example; the mode of other generation promotion messages existing or that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Object to be promoted and described promotion message described in updating device 104 bases of popularization storehouse, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.Particularly, promote storehouse updating device 104 according to the promotion message of promoting generating apparatus 103 and generating, by modes such as database storages, deposit this promotion message in the promotion message storehouse corresponding with object information storehouse, to set up or to upgrade this promotion message storehouse.At this, in this promotion message storehouse, store the mapping relations of object to be promoted and promotion message in a large number, the description field of this object to be promoted in this promotion message storehouse comprises the corresponding page index word of this object page.At this, this description field can be used for match search user's search sequence, when all or part of and this description field of the search sequence of search subscriber matches, can obtain this object to be promoted, and then, according to the mapping relations of object to be promoted and promotion message, determine corresponding promotion message.This page index word can be used for mating this object page, for example, after this search subscriber is clicked certain promotion message, according to the description field of object to be promoted corresponding to this promotion message, matched and searched is to this page index word, and then, determine the object page that this page index word is corresponding and offer this search subscriber.

The mode that those skilled in the art will be understood that above-mentioned foundation or upgrade promotion message storehouse is only for giving an example; other foundation existing or that may occur from now on or the mode of upgrading promotion message storehouse are as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Preferably, between each device of popularization equipment 1, be constant work.Particularly, page acquisition device 101 obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted; Template determining device 102 according to described in the popularization configuration information of object to be promoted, determine with described in the corresponding promotion message template of object to be promoted; Promote generating apparatus 103 according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted; Object to be promoted and described promotion message described in updating device 104 bases of popularization storehouse, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.At this, it will be understood by those skilled in the art that each device that " continuing " refer to popularization equipment 1 requires to carry out the determining of the obtaining of the object page, promotion message template, the generation of promotion message and foundation or the renewal in promotion message storehouse according to the mode of operation of setting or adjust in real time respectively, until this popularization equipment 1 stops obtaining the object page of object to be promoted in a long time from object information storehouse.

Compared with prior art, the present invention obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted; According to the popularization configuration information of object described to be promoted, determine with described in the corresponding promotion message template of object to be promoted; According to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted; According to object described to be promoted and described promotion message, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.The present invention the promotes object object page by treating carries out signature analysis, robotization generates promotion message, improved correlativity when promotion message triggers, whole process does not have manual intervention, difference and ambiguity between artificial setting keyword and promotion message landing page have not only been avoided, also improved information popularization efficiency and information acquisition efficiency, and then also correspondingly improved and promoted the processing resource utilization of equipment and the source of screen utilization factor of subscriber equipment.Meanwhile, for promoting user, provide the more input channel of the object to be promoted of convenient and efficient, promoted the efficiency of promoting.Further, when page acquisition device 101 can obtain a large amount of when promoting the object page of object from object information storehouse, the present invention has also realized the extensive input of object to be promoted, and has further improved the efficiency of promoting, and has promoted the experience of promoting user.

Preferably, template determining device 102 according to described in a plurality of popularization configuration informations of object to be promoted, determine respectively a plurality of promotion message subtemplates corresponding with described a plurality of popularization configuration informations; According to described a plurality of promotion message subtemplates, combination producing with described in the corresponding promotion message template of object to be promoted.Particularly, for same object to be promoted, template determining device 102 can be according to a plurality of popularization configuration informations of this object to be promoted, determine respectively corresponding a plurality of promotion message subtemplates, the different configuration information of promoting as corresponding in the different piece of the object page to same object to be promoted, arranges different promotion message subtemplates; Then, template determining device 102 is again according to the plurality of promotion message subtemplate, the promotion message template that combination producing is corresponding with this object to be promoted.

For example, for object to be promoted " * * perfume ", template determining device 102 is obtained the object page of this object to be promoted, according in this object page about the object factory information of " * * perfume ", obtain a plurality of popularization configuration informations of this object to be promoted, and then, determine respectively a plurality of promotion message subtemplates corresponding with the plurality of popularization configuration information, as comprised picture according to this object page, determine that the promotion message that this object to be promoted is corresponding should adopt picture to represent, that is, represent form and adopt promotion message subtemplate a; The price, advertising campaign, the buyer's guide that according to this object page, comprise, determine representing content and should comprising price, advertising campaign, buyer's guide of promotion message that this object to be promoted is corresponding, that is, represent content and adopt promotion message subtemplate b; According to the clicking rate of this object page etc., determine that promotion message that this object to be promoted is corresponding should be left side and represents, that is, represent position and adopt promotion message subtemplate c.Subsequently, template determining device 102 is according to the plurality of promotion message subtemplate a, b and c, the promotion message template that combination producing is corresponding with this object to be promoted " * * perfume ".

Preferably, promote generating apparatus 103 according to described promotion message template, based on described object factory information, and in conjunction with the associated promotion message being associated with object described to be promoted, generate with described in the corresponding promotion message of object to be promoted.Particularly, object to be promoted has the association being associated and promotes object, for example, for certain, promote user's object to be promoted " X perfume ", this popularization user may also have other objects to be promoted, as " Y perfume ", " Z perfume " etc., these other object to be promoted is associated with this object to be promoted " X perfume ", for example, belong to a brand together, or doing certain advertising campaign etc. simultaneously, object is promoted in the association that these other object to be promoted is this object to be promoted " X perfume ", similarly, these other object to be promoted also has corresponding promotion message, these promotion messages are the associated promotion message being associated with this object to be promoted " X perfume ", promote generating apparatus 103 according to the determined promotion message template of template determining device 102, object factory information in the object page based on this object to be promoted, and in conjunction with the associated promotion message being associated with this object to be promoted, generate the promotion message corresponding with this object to be promoted.

For example, for certain, promote user's object to be promoted " X perfume ", template determining device 102 determines that corresponding promotion message template is A, and the object page of this object to be promoted " X perfume " has comprised the object factory information such as the price, buyer's guide of this " X perfume ", and this popularization user equally also has object to be promoted " Y perfume ", this object to be promoted " Y perfume " is doing same advertising campaign with object to be promoted " X perfume ", the advertising campaign information that has also comprised this object to be promoted " Y perfume " in the associated promotion message of this object to be promoted " Y perfume " correspondence, therefore, promoting generating apparatus 103 is A according to this promotion message template, price based on " X perfume ", the object factory information such as buyer's guide, again in conjunction with the advertising campaign information of being somebody's turn to do " Y perfume ", generate the promotion message corresponding with this object to be promoted " X perfume ".

In a preferred embodiment, popularization equipment 1 also comprises information updating apparatus (not shown), and this information updating apparatus obtains the Obj State information of object to be promoted described in the described object page; According to described Obj State information, the promotion message of object to be promoted described in renewal;

Wherein, described Obj State information comprises following at least any one:

-described in the age information of object to be promoted;

-described in the available information of object to be promoted;

-described in the attribute updating information of object to be promoted.

Particularly, the communication mode of other agreements of the application programming interfaces that information updating apparatus provides by allocating object information bank (API), obtains the Obj State information of this object to be promoted in the object page termly; Or, when the Obj State information wait promoting object in this object page changes, initiatively to this information updating apparatus, sending notice, this information updating apparatus is notified based on this, obtains the Obj State information of this object to be promoted from this object page; Subsequently, this information updating apparatus, again according to this Obj State information, by deleting, revise the modes such as specific fields of this promotion message, upgrades the promotion message of this object to be promoted.

For example, when this Obj State information comprises the age information of this object to be promoted, as this age information upgrades, or this age information shows that this is wait promoting object when out of date, this information updating apparatus is according to the age information of this object to be promoted, upgrade the promotion message of this object to be promoted, as upgrade the corresponding specific fields of age information of this promotion message, maybe this promotion message is deleted.

And for example, when this Obj State information comprises the available information of this object to be promoted, as this available information upgrades, or this available information shows that this is wait promoting unavailable or its stock of object while being zero, this information updating apparatus is according to the available information of this object to be promoted, upgrade the promotion message of this object to be promoted, as upgrade the corresponding specific fields of available information of this promotion message, maybe this promotion message is deleted.

For another example, when this Obj State information comprises the attribute updating information of this object to be promoted, the price updating information of object as to be promoted in this etc., this information updating apparatus is according to the attribute updating information of this object to be promoted, upgrade the promotion message of this object to be promoted, as upgrade the corresponding specific fields of pricing information of this promotion message.

At this, the present invention, according to the Obj State information of object to be promoted in the object page, upgrades corresponding promotion message, makes the renewal of promotion message in time, effectively.

Those skilled in the art will be understood that above-mentioned Obj State information is only for giving an example, and other Obj State information existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Fig. 2 illustrate in accordance with a preferred embodiment of the present invention for generate the equipment schematic diagram of the promotion message of object to be promoted based on object information storehouse.Popularization equipment 1 also comprises retrieval device 205, object matching device 206, promotes coalignment 207 and promotes generator 208.Referring to Fig. 2, the preferred embodiment is described: particularly, page acquisition device 201 obtains the object page of object to be promoted from object information storehouse, wherein, the described object page comprises the one or more object factory information about object described to be promoted; Template determining device 202 according to described in the popularization configuration information of object to be promoted, determine with described in the corresponding promotion message template of object to be promoted; Promote generating apparatus 203 according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted; Object to be promoted and described promotion message described in updating device 204 bases of popularization storehouse, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page; Retrieval device 205 obtains the search sequence of search subscriber input; Object matching device 206 is according to described search sequence, in described promotion message storehouse, carry out matching inquiry, to obtain the one or more popularization objects that mate that match with described search sequence, wherein, description field and described search sequence that described coupling is promoted object match; Promote coalignment 207 and determine the one or more coupling promotion messages corresponding with described one or more couplings popularization objects; Promote generator 208 described one or more coupling promotion messages are offered to described search subscriber.Wherein, page acquisition device 201, template determining device 202, promote generating apparatus 203 and to promote storehouse updating device 204 identical with corresponding intrument shown in Fig. 1 or basic identical respectively, so locate to repeat no more, and mode is by reference contained in this.

Wherein, retrieval device 205 obtains the search sequence of search subscriber input.Particularly, mutual by with subscriber equipment of search subscriber, in input inquiry sequences such as search boxes, the API that retrieval device 205 provides by calling this subscriber equipment, or, by calling dynamic web page techniques such as JSP, ASP or PHP, obtain the search sequence of this search subscriber input.

Object matching device 206 is according to described search sequence, in described promotion message storehouse, carry out matching inquiry, to obtain the one or more popularization objects that mate that match with described search sequence, wherein, description field and described search sequence that described coupling is promoted object match.Particularly, the search sequence that object matching device 206 obtains according to retrieval device 205, according to this search sequence partly or entirely, in promotion message storehouse, carry out matching inquiry, the one or more description field that partly or entirely match with acquisition with this search sequence, and then, according to this one or more description field, distinguish corresponding coupling and promote object, determine the one or more popularization objects that mate that match with this search sequence.

For example, search subscriber input inquiry sequence " perfume " or " * * perfume ", retrieval device 205 obtains the search sequence of this search subscriber input; Object matching device 206 is according to this search sequence " perfume " or " * * perfume ", in promotion message storehouse, carry out matching inquiry, obtain the description field matching with this search sequence " perfume " or " * * perfume ", as " * * perfume ", and then, according to this description field, definite mating of matching with this search sequence, is promoted object " * * perfume ".

Promote coalignment 207 and determine the one or more coupling promotion messages corresponding with described one or more couplings popularization objects.Particularly, promote coalignment 207 and according to this object matching device 206, mate the one or more couplings popularization objects that obtain, for each coupling wherein, promote object and determine a coupling promotion message, for example, randomly, in conjunction with the user related information of this search subscriber or according to the Extended Results information of coupling promotion message etc., from promotion message storehouse, obtain with this coupling and promote the corresponding coupling promotion message of object, thereby determine with these one or more couplings and promote the corresponding one or more coupling promotion messages of object.

For example, search subscriber input inquiry sequence " perfume ", object matching device 206 is according to this search sequence " perfume ", in promotion message storehouse, carry out matching inquiry, obtain a plurality of description field that match with this search sequence " perfume ", as " X perfume ", " Y perfume ", " Z perfume " etc., and then, according to the plurality of description field, determine a plurality of popularization object " X perfume ", " Y perfume ", " the Z perfume " of mating that match with this search sequence " perfume "; Subsequently, promote coalignment 207 from promotion message storehouse, for each coupling popularization object " X perfume ", " Y perfume ", " Z perfume " are determined a coupling promotion message, while comprising a plurality of coupling promotion message as promoted object when coupling, therefrom select randomly one and promote coupling promotion message corresponding to object as this coupling; Or, in conjunction with the user related information of this search subscriber or according to the Extended Results information of coupling promotion message etc., from the plurality of coupling promotion message, determine that one is promoted coupling promotion message corresponding to object as this coupling.

Promote generator 208 described one or more coupling promotion messages are offered to described search subscriber.Particularly, promote generator 208 and promote the determined one or more coupling promotion messages of coalignment 207 according to this, by calling dynamic web page techniques such as JSP, ASP or PHP, these one or more coupling promotion messages are offered to this search subscriber.At this, the representing position, represent form etc. and determine according to the corresponding promotion message template of this one or more coupling promotion message of this one or more coupling promotion messages, as left side represents, right side represents, picture represents, word represents or video represents etc.; The content etc. that represents of these one or more coupling promotion messages is determined according to the corresponding promotion message content of this one or more coupling promotion message, as information contents such as buyer's guide, price, advertising campaigns.

At this, the present invention is according to the search sequence of search subscriber, and matching inquiry obtains corresponding coupling and promotes object, further, this coupling is promoted to coupling promotion message corresponding to object and offer this search subscriber, searchable user browsing and selecting, and promotes the experience of search subscriber.

Preferably, described popularization coalignment 207 is according to described search sequence, and in conjunction with the user related information of described search subscriber, determines the one or more coupling promotion messages corresponding with described one or more couplings popularization objects; Wherein, described user related information comprises following at least any one:

The personal attribute of-described search subscriber;

The preference setting of-described search subscriber;

The history access record of-described search subscriber.

Particularly, promote the search sequence that coalignment 207 obtains according to retrieval device 205, and in conjunction with such as by mate the user related information of obtained search subscriber in user information database, determine with these one or more couplings and promote the corresponding one or more coupling promotion messages of object.

When this user related information comprises the personal attribute of this search subscriber, promote coalignment 207 according to this search sequence, in conjunction with the personal attribute of this search subscriber, determine the one or more coupling promotion messages corresponding with these one or more couplings popularization objects.At this, the personal attribute of search subscriber includes but not limited to the information such as age, occupation, sex.For example, for coupling, promote the corresponding a plurality of coupling promotion messages of object " X perfume ", wherein, the promotion message content of coupling promotion message x1 more stresses price, the promotion message content of coupling promotion message x2 more stresses buyer's guide,, for the slightly low women of age level, promote coalignment 207 and determine that the coupling promotion message x1 that more stresses price promotes the corresponding coupling promotion message of object " X perfume " as this coupling; For the slightly high women of age level, promote coalignment 207 and determine that the coupling promotion message x2 that more stresses buyer's guide promotes the corresponding coupling promotion message of object " X perfume " as this coupling.

When this user related information comprises the preference setting of this search subscriber, promote coalignment 207 according to this search sequence, in conjunction with the preference setting of this search subscriber, determine the one or more coupling promotion messages corresponding with these one or more couplings popularization objects.At this, the preference such as price, merchandise news, sales promotion information etc. about coupling promotion message that the preference setting example of search subscriber sets in advance as this search subscriber.For example, for coupling, promote the corresponding a plurality of coupling promotion messages of object " X perfume ", wherein, the promotion message content of coupling promotion message x1 more stresses price, the promotion message content of coupling promotion message x2 more stresses buyer's guide, the preference of supposing a certain search subscriber setting is price, promotes coalignment 207 and determines that the coupling promotion message x1 that more stresses price promotes the corresponding coupling promotion message of object " X perfume " as this coupling.

When this user related information comprises the history access record of this search subscriber, promote coalignment 207 according to this search sequence, in conjunction with the history access record of this search subscriber, determine with these one or more couplings and promote the corresponding one or more coupling promotion messages of object.For example, suppose that a certain search subscriber history repeatedly bought the commodity that sales promotion gives a discount, for coupling, promote the corresponding a plurality of coupling promotion messages of object " X perfume ", wherein, the promotion message content of coupling promotion message x1 more stresses sales promotion information, the promotion message content of coupling promotion message x2 more stresses buyer's guide, promotes coalignment 207 and determines that the coupling promotion message x1 that more stresses sales promotion information promotes the corresponding coupling promotion message of object " X perfume " as this coupling.

At this, the present invention can also determine corresponding coupling promotion message, and offer this search subscriber in conjunction with the user related information of search subscriber, promoted the personalized experience of search subscriber.

Those skilled in the art will be understood that above-mentioned user related information is only for giving an example, and other user related informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Preferably, described popularization coalignment 207, according to the corresponding Extended Results information of described promotion message, is determined with described one or more couplings and is promoted the corresponding one or more coupling promotion messages of object.Particularly, for the coupling with a plurality of promotion messages, promote object, promote coalignment 207 according to the corresponding Extended Results information of the plurality of promotion message, as information such as the quality degree of this promotion message, clicking rate, conversion ratios, determine with this coupling and promote the corresponding coupling promotion message of object.For example, for object matching device 206, mate the one or more couplings that obtain and promote object, each coupling is promoted the corresponding a plurality of promotion messages of object, promote coalignment 207 from the plurality of promotion message, select the promotion message that quality degree is the highest, clicking rate is the highest or conversion ratio is the highest, or select above-mentioned arbitrarily both or three's the highest promotion message of combination, as this coupling, promote the corresponding coupling promotion message of object, thereby determine with these one or more couplings and promote the corresponding one or more coupling promotion messages of object.

Preferably, described object matching device 206 is according to described search sequence, in described promotion message storehouse, carry out matching inquiry, to obtain the one or more candidate matches that match with described search sequence, promote object, wherein, description field and the described search sequence of described candidate matches popularization object match; According to described one or more candidate matches, promote the popularization attribute information of object, described one or more candidate matches are promoted to object and carry out Screening Treatment, using the one or more candidate matches after Screening Treatment are promoted to object as described one or more couplings popularization objects.Particularly, search sequence for search subscriber, object matching device 206 carries out matching inquiry in promotion message storehouse, mate the coupling obtaining and promote object and may have a plurality of, a plurality of couplings that this coupling is obtained are promoted object and are promoted object as candidate matches, object matching device 206 can also be promoted according to this candidate matches the popularization attribute information of object, as the matching degree of this coupling popularization object and this search sequence, this coupling is promoted the corresponding clicking rate of object, this coupling is promoted the corresponding conversion ratio of object etc., the plurality of candidate matches is promoted to object and carry out Screening Treatment, using the one or more candidate matches after Screening Treatment are promoted to object as one or more couplings popularization objects, and then, promote coalignment 207 and can determine corresponding coupling promotion message according to these one or more couplings popularization objects.

For example, search subscriber input inquiry sequence " perfume ", object matching device 206 is according to this search sequence " perfume ", in promotion message storehouse, carry out matching inquiry, obtain a plurality of description field that match with this search sequence " perfume ", as " X perfume ", " Y perfume ", " Z perfume " etc., and then, according to the plurality of description field, obtain a plurality of candidate matches that match with this search sequence " perfume " and promote object " X perfume ", " Y perfume ", " Z perfume ", subsequently, object matching device 206 is promoted the popularization attribute information of object according to the plurality of candidate matches, the plurality of candidate matches is promoted to object and carry out Screening Treatment, as filtered out with search sequence " perfume " matching degree, higher than the candidate matches of predefined matching threshold, promote object, filter out corresponding clicking rate and promote object higher than the candidate matches of predefined matching threshold, filter out corresponding conversion ratio and promote object etc. higher than the candidate matches of intended conversion threshold value, then, one or more candidate matches after Screening Treatment are promoted to object as the one or more popularization objects that mate that match with this search sequence " perfume ".

Those skilled in the art will be understood that above-mentioned popularization attribute information is only for giving an example, and other popularization attribute informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, are contained in this at this.

Preferably, this popularization equipment 1 also comprises priority determining device (not shown), and this priority determining device is promoted the popularization attribute information of object according to described one or more couplings, determines the priority of described one or more coupling popularization objects; Wherein, described popularization generator 208, according to described priority, offers described search subscriber by described one or more coupling promotion messages.Particularly, one or more couplings that priority determining device obtains according to object matching device 206 couplings are promoted object, or, according to the one or more couplings that obtain, promote object after 206 Screening Treatments of object matching device, according to these one or more couplings, promote the popularization attribute information of object, as this coupling promote object and this search sequence matching degree, this mate and promotes the corresponding clicking rate of object, the corresponding conversion ratio of this coupling popularization object etc., determines the priority of these one or more couplings popularization objects.For example, the matching degree that coupling is promoted object and this search sequence is higher, and the priority that this coupling is promoted object is higher, and the priority that this coupling is promoted the coupling promotion message that object is corresponding is also higher; It is higher that coupling is promoted the corresponding clicking rate of object, and the priority that this coupling is promoted object is higher, and the priority that this coupling is promoted the coupling promotion message that object is corresponding is also higher; It is higher that coupling is promoted the corresponding conversion ratio of object, and the priority that this coupling is promoted object is higher, and the priority that this coupling is promoted the coupling promotion message that object is corresponding is also higher.Subsequently, promote generator 208 and according to these one or more couplings, promote the priority of object, by calling dynamic web page techniques such as JSP, ASP or PHP, these one or more couplings are promoted to the corresponding coupling promotion message of object and offer this search subscriber.

Preferably, this popularization equipment 1 also comprises promotes adaptive device (not shown), this promotes adaptive device based on semantic integrity, according to the corresponding available space that represents of described coupling promotion message, described coupling promotion message is carried out to adaptation processing, to generate the coupling promotion message after adaptation processing; Wherein, described popularization generator 208 offers described search subscriber by described coupling promotion message after adaptation processing.Particularly, the available limited space that represents corresponding to coupling promotion message, for example, the coupling promotion message representing for left side, the available fields of corresponding descriptor is 50 words, and need represent the coupling promotion message that position represents at this for certain, the descriptor representing in this available fields has caused semantic imperfect, the price that coupling as corresponding in this coupling promotion message is promoted object is 500 yuan, and this available fields can only be shown to 50, caused ambiguity, therefore, promote adaptive device based on semantic integrity, according to the corresponding available space that represents of this coupling promotion message, this coupling promotion message is carried out to adaptation processing, as adjust sequence of information in descriptor, as order reach in descriptor etc. by pricing information, to generate the coupling promotion message after adaptation processing.

At this, the present invention is based on semantic integrity, according to the coupling corresponding available space that represents of promotion message, this coupling promotion message is carried out to adaptation processing, the coupling promotion message that makes to offer search subscriber is more accurate and effective.

In a preferred embodiment, this popularization equipment also comprises promotes optimization device (not shown), and this promotes optimization device according to the corresponding Extended Results information of described coupling promotion message, optimizes described coupling promotion message.Particularly, promote optimization device according to the corresponding Extended Results information of coupling promotion message, quality degree as corresponding in this coupling promotion message, clicking rate, conversion ratio etc., optimize this coupling promotion message.For example, when the clicking rate of mating promotion message is lower than predetermined click threshold, promote optimization device according to this Extended Results information, optimize this coupling promotion message, the matching degree of the search sequence of this coupling promotion message and search subscriber is improved.And for example, when the low conversion rate that mates promotion message is in predetermined transform key, promote optimization device according to this Extended Results information, optimize this coupling promotion message, for example, stress the corresponding coupling of this coupling promotion message and promote the pricing information of object, advertising campaign etc., to improve the conversion ratio of this coupling promotion message.At this, promote optimization device by click and the conversion situation of the coupling promotion message of statistical tool track record object to be promoted, carry out the quality degree of quantitative different promotion messages and corresponding promotion message template, this assessed value can feed back to the matter measure calculation of corresponding promotion message, thereby affects representing of different promotion messages.This process is the process of a robotization, for the assessment of different promotion message templates, can affect the optimization to the selection of promotion message and promotion message template, also can promote simultaneously object factory information accurately and the optimization of object page correlativity.

At this, quality degree for example can be by obtaining the estimated value of the clicking rate of coupling promotion message, it is the signature analysis based on coupling promotion message that clicking rate is estimated, to one of the correlativity of coupling promotion message quantitatively estimation, be with a major criterion that decides the matching degree of the search sequence of mating promotion message and search subscriber.Clicking rate is added up acquisition by obtaining search subscriber to the click behavior of this coupling promotion message, potential hypothesis be search subscriber to click certain coupling promotion message be because this coupling promotion message is relevant to the search sequence of this search subscriber, make this search subscriber become interested and cause click behavior; The click of search subscriber is a checking to coupling promotion message correlativity, is the posteriority index that confrontation is measured.Conversion ratio can be by search subscriber bidding after clicking coupling promotion message, buy, the behavior such as registration adds up acquisition, the behavior after click is an important measurement index to coupling promotion message correlativity.

Preferably, this popularization equipment 1 also comprises page generator (not shown), and this page generator obtains described search subscriber selected target promotion message from described one or more coupling promotion messages; The object page corresponding with described target promotion message offered to described search subscriber.Particularly, after popularization generator 208 offers search subscriber by one or more coupling promotion messages, mutual by with subscriber equipment of this search subscriber, from these one or more coupling promotion messages, select a target promotion message, the application programming interfaces (API) that page generator provides by calling this subscriber equipment, or by calling dynamic web page techniques such as JSP, ASP or PHP, obtain the selected target promotion message of this search subscriber; Subsequently, this page generator is according to this target promotion message, by for example carry out the mode of matched and searched in promotion message storehouse, determine the corresponding target popularization object of this target promotion message and page index word, and then, by carry out matching inquiry in object information storehouse, obtain the object page corresponding with this target promotion message, by calling dynamic web page techniques such as JSP, ASP or PHP, the object page corresponding with this target promotion message offered to described search subscriber again.

At this, the present invention obtains search subscriber selected target promotion message from one or more coupling promotion messages, the object page corresponding with this target promotion message offered to this search subscriber, make to mate the object webpage that can go directly corresponding after promotion message is clicked, correlativity is higher, without carrying out binary search on the corresponding website of search subscriber, improved the experience of search subscriber.

Fig. 3 illustrate according to a further aspect of the present invention for generate the method flow diagram of the promotion message of object to be promoted based on object information storehouse.

In step S301, popularization equipment 1 obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted.Particularly, in step S301, in real time or termly, the modes such as the application programming interfaces that provide by allocating object information bank (API), obtain the object page of object to be promoted to popularization equipment 1 from this object information storehouse; Or object information storehouse in real time or termly, offers this popularization equipment 1 by the object page of object to be promoted wherein.At this, in object information storehouse, store the object pages of a large amount of relevant objects to be promoted, should (etc.) the object page can Shi Congge website crawl or by promoting user, be stored in this object information storehouse.The page type of this object page includes but not limited to the word page, the picture page, video page etc.This object page comprises the one or more object factory information about this object to be promoted.Preferably, in step S301, popularization equipment 1 can obtain the object page of a large amount of objects to be promoted from object information storehouse, and then subsequent step operates this large amount of object page.Those skilled in the art will be understood that the above-mentioned mode of obtaining the object page of object to be promoted is only for example; the mode of other existing or object pages that obtain object to be promoted that may occur is from now on as applicable to the present invention; also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

In step S302, popularization equipment 1 according to described in the popularization configuration information of object to be promoted, determine with described in the corresponding promotion message template of object to be promoted.Particularly, in step S302, the popularization configuration information that popularization equipment 1 is predetermined according to this object to be promoted, or, according to the object page obtaining in step S301, from this object page about the object factory information of this object to be promoted, determine the popularization configuration information of this object to be promoted, and then, according to this, promote configuration information, determine automatically, in real time with described in the corresponding promotion message template of object to be promoted.At this, promote the setting that represents that configuration information can be used for arranging the promotion message corresponding with this object to be promoted, as the representing position, represent form of this promotion message, the order of presenting information etc.Similarly, a kind of definition rule or the language that based on the determined promotion message template of this popularization configuration information, comprise the popularization format description of the object factory information based on this object to be promoted, can carry out rule definition for text promotion message or multimedia promotion message, this definition comprises that the definition of typesetting pattern of this promotion message is, the definition of content etc.According to this promotion message template, by this promotion message template of object factory information substitution of object to be promoted, can automatically generate the promotion message of this object to be promoted.

For example, in object information storehouse, storage needs to be promoted the object page of object " * * perfume ", this object page has comprised the descriptors such as the picture, price, advertising campaign, buyer's guide of this " * * perfume ", in step S301, the application programming interfaces (API) that popularization equipment 1 provides by calling this object information storehouse, have obtained this object page; Subsequently, in step S302, popularization equipment 1 is according to the predetermined popularization configuration information of this object to be promoted " * * perfume ", as page left side represents, word represents, represent content, comprise price, buyer's guide, advertising campaign, represent order for buyer's guide, price, advertising campaign etc., determine the promotion message template of being somebody's turn to do " * * perfume ", as promotion message template A.

And for example, in step S301, popularization equipment 1 obtains this after promoting the object page of object " * * perfume ", in step S302, popularization equipment 1 according in this object page about the object factory information of this object to be promoted " * * perfume ", determine the popularization configuration information of this object to be promoted, as comprised picture according to this object page, determine that the promotion message that this object to be promoted is corresponding should adopt picture to represent, the price comprising according to this object page, advertising campaign, buyer's guide, determine representing content and should comprising price of promotion message that this object to be promoted is corresponding, advertising campaign, buyer's guide, further, can also be according to clicking rate of this object page etc., determine that promotion message that this object to be promoted is corresponding should be that left side represents or right side represents etc., subsequently, in step S302, popularization equipment 1, again according to above-mentioned popularization configuration information, is determined the promotion message template of being somebody's turn to do " * * perfume ", as promotion message template A.

In step S303, popularization equipment 1 is according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted.Particularly, in step S303, popularization equipment 1 is according to the corresponding promotion message template of determined this object to be promoted in step S302, based on the object factory information to this object to be promoted in this object page, by such as this object factory information correspondence being placed on to the modes such as relevant position of this promotion message template, as, title in this object factory information is placed on to the title division of this promotion message template, object factory information in this object page is placed on to the promotional content part of this promotion message template etc., automatically generate the promotion message corresponding with this object to be promoted.

Connect example, in step S303, popularization equipment 1 is according to promotion message template A, title by " * * perfume " as the corresponding promotion message of this object to be promoted, promotional content by " price, advertising campaign, buyer's guide " as this promotion message, and order is " buyer's guide, price, advertising campaign ", this promotion message is that left side represents etc., generates the corresponding promotion message of this object to be promoted " * * perfume ".

And for example, in step S303, popularization equipment 1 is according to another promotion message template B, title by " * * perfume, price " as the corresponding promotion message of this object to be promoted, the promotional content as this promotion message by " picture, price, advertising campaign, buyer's guide " again, and order is " picture, buyer's guide, price, advertising campaign ", this promotion message is that left side represents etc., generates the corresponding promotion message of this object to be promoted " * * perfume ".

In step S304, object to be promoted and described promotion message described in popularization equipment 1 basis, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.Particularly, in step S304, popularization equipment 1, according to the promotion message generating in step S303, by modes such as database storages, deposits this promotion message in the promotion message storehouse corresponding with object information storehouse, to set up or to upgrade this promotion message storehouse.At this, in this promotion message storehouse, store the mapping relations of object to be promoted and promotion message in a large number, the description field of this object to be promoted in this promotion message storehouse comprises the corresponding page index word of this object page.At this, this description field can be used for match search user's search sequence, when all or part of and this description field of the search sequence of search subscriber matches, can obtain this object to be promoted, and then, according to the mapping relations of object to be promoted and promotion message, determine corresponding promotion message.This page index word can be used for mating this object page, for example, after this search subscriber is clicked certain promotion message, according to the description field of object to be promoted corresponding to this promotion message, matched and searched is to this page index word, and then, determine the object page that this page index word is corresponding and offer this search subscriber.

Preferably, between each step of popularization equipment 1, be constant work.Particularly, in step S301, popularization equipment 1 obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted; In step S302, popularization equipment 1 according to described in the popularization configuration information of object to be promoted, determine with described in the corresponding promotion message template of object to be promoted; In step S303, popularization equipment 1 is according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted; In step S304, object to be promoted and described promotion message described in popularization equipment 1 basis, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.At this, it will be understood by those skilled in the art that each step that " continuing " refer to popularization equipment 1 requires to carry out the determining of the obtaining of the object page, promotion message template, the generation of promotion message and foundation or the renewal in promotion message storehouse according to the mode of operation of setting or adjust in real time respectively, until this popularization equipment 1 stops obtaining the object page of object to be promoted in a long time from object information storehouse.

Compared with prior art, the present invention obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted; According to the popularization configuration information of object described to be promoted, determine with described in the corresponding promotion message template of object to be promoted; According to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted; According to object described to be promoted and described promotion message, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page.The present invention the promotes object object page by treating carries out signature analysis, robotization generates promotion message, improved correlativity when promotion message triggers, whole process does not have manual intervention, difference and ambiguity between artificial setting keyword and promotion message landing page have not only been avoided, also improved information popularization efficiency and information acquisition efficiency, and then also correspondingly improved and promoted the processing resource utilization of equipment and the source of screen utilization factor of subscriber equipment.Meanwhile, for promoting user, provide the more input channel of the object to be promoted of convenient and efficient, promoted the efficiency of promoting.Further, when popularization equipment 1 can obtain in a large number when promoting the object page of object from object information storehouse, the present invention has also realized the extensive input of object to be promoted, and has further improved the efficiency of promoting, and has promoted the experience of promoting user.

Preferably, in step S302, popularization equipment 1 according to described in a plurality of popularization configuration informations of object to be promoted, determine respectively a plurality of promotion message subtemplates corresponding with described a plurality of popularization configuration informations; According to described a plurality of promotion message subtemplates, combination producing with described in the corresponding promotion message template of object to be promoted.Particularly, for same object to be promoted, in step S302, popularization equipment 1 can be according to a plurality of popularization configuration informations of this object to be promoted, determine respectively corresponding a plurality of promotion message subtemplates, the different configuration information of promoting as corresponding in the different piece of the object page to same object to be promoted, arranges different promotion message subtemplates; Then, in step S302, popularization equipment 1 is again according to the plurality of promotion message subtemplate, the promotion message template that combination producing is corresponding with this object to be promoted.

For example, for object to be promoted " * * perfume ", in step S302, popularization equipment 1 obtains the object page of this object to be promoted, according in this object page about the object factory information of " * * perfume ", obtain a plurality of popularization configuration informations of this object to be promoted, and then, determine respectively a plurality of promotion message subtemplates corresponding with the plurality of popularization configuration information, as comprised picture according to this object page, determine that the promotion message that this object to be promoted is corresponding should adopt picture to represent, that is, represent form and adopt promotion message subtemplate a; The price, advertising campaign, the buyer's guide that according to this object page, comprise, determine representing content and should comprising price, advertising campaign, buyer's guide of promotion message that this object to be promoted is corresponding, that is, represent content and adopt promotion message subtemplate b; According to the clicking rate of this object page etc., determine that promotion message that this object to be promoted is corresponding should be left side and represents, that is, represent position and adopt promotion message subtemplate c.Subsequently, in step S302, popularization equipment 1 is according to the plurality of promotion message subtemplate a, b and c, the promotion message template that combination producing is corresponding with this object to be promoted " * * perfume ".

Preferably, in step S303, popularization equipment 1 is according to described promotion message template, based on described object factory information, and in conjunction with the associated promotion message being associated with object described to be promoted, generate with described in the corresponding promotion message of object to be promoted.Particularly, object to be promoted has the association being associated and promotes object, for example, for certain, promote user's object to be promoted " X perfume ", this popularization user may also have other objects to be promoted, as " Y perfume ", " Z perfume " etc., these other object to be promoted is associated with this object to be promoted " X perfume ", for example, belong to a brand together, or doing certain advertising campaign etc. simultaneously, object is promoted in the association that these other object to be promoted is this object to be promoted " X perfume ", similarly, these other object to be promoted also has corresponding promotion message, these promotion messages are the associated promotion message being associated with this object to be promoted " X perfume ", in step S303, popularization equipment 1 is according to determined promotion message template in step S302, object factory information in the object page based on this object to be promoted, and in conjunction with the associated promotion message being associated with this object to be promoted, generate the promotion message corresponding with this object to be promoted.

For example, for certain, promote user's object to be promoted " X perfume ", in step S302, popularization equipment 1 determines that corresponding promotion message template is A, and the object page of this object to be promoted " X perfume " has comprised the object factory information such as the price, buyer's guide of this " X perfume ", and this popularization user equally also has object to be promoted " Y perfume ", this object to be promoted " Y perfume " is doing same advertising campaign with object to be promoted " X perfume ", the advertising campaign information that has also comprised this object to be promoted " Y perfume " in the associated promotion message of this object to be promoted " Y perfume " correspondence, therefore, in step S303, popularization equipment 1 is A according to this promotion message template, price based on " X perfume ", the object factory information such as buyer's guide, again in conjunction with the advertising campaign information of being somebody's turn to do " Y perfume ", generate the promotion message corresponding with this object to be promoted " X perfume ".

In a preferred embodiment, the method also comprises step S309 (not shown), and in step S309, popularization equipment 1 obtains the Obj State information of object to be promoted described in the described object page; According to described Obj State information, the promotion message of object to be promoted described in renewal;

Wherein, described Obj State information comprises following at least any one:

-described in the age information of object to be promoted;

-described in the available information of object to be promoted;

-described in the attribute updating information of object to be promoted.

Particularly, in step S309, the communication mode of other agreements of the application programming interfaces that popularization equipment 1 provides by allocating object information bank (API), obtains the Obj State information of this object to be promoted in the object page termly; Or, when the Obj State information wait promoting object in this object page changes, initiatively to this popularization equipment 1, sending notice, this popularization equipment 1, based on this notice, obtains the Obj State information of this object to be promoted from this object page; Subsequently, should be in step S309, popularization equipment 1, again according to this Obj State information, by deleting, revise the modes such as specific fields of this promotion message, upgrades the promotion message of this object to be promoted.

For example, when this Obj State information comprises the age information of this object to be promoted, as this age information upgrades, or this age information shows that this is wait promoting object when out of date, in step S309, popularization equipment 1, according to the age information of this object to be promoted, upgrades the promotion message of this object to be promoted, specific fields as corresponding in the age information that upgrades this promotion message, maybe deletes this promotion message.

And for example, when this Obj State information comprises the available information of this object to be promoted, as this available information upgrades, or this available information shows that this is wait promoting unavailable or its stock of object while being zero, in step S309, popularization equipment 1, according to the available information of this object to be promoted, upgrades the promotion message of this object to be promoted, specific fields as corresponding in the available information that upgrades this promotion message, maybe deletes this promotion message.

For another example, when this Obj State information comprises the attribute updating information of this object to be promoted, the price updating information of object as to be promoted in this etc., in step S309, popularization equipment 1 is according to the attribute updating information of this object to be promoted, upgrade the promotion message of this object to be promoted, as upgrade the corresponding specific fields of pricing information of this promotion message.

Fig. 4 illustrate in accordance with a preferred embodiment of the present invention for generate the method flow diagram of the promotion message of object to be promoted based on object information storehouse.Referring to Fig. 4, the preferred embodiment is described: particularly, in step S401, popularization equipment 1 obtains the object page of object to be promoted from object information storehouse, and wherein, the described object page comprises the one or more object factory information about object described to be promoted; In step S402, popularization equipment 1 according to described in the popularization configuration information of object to be promoted, determine with described in the corresponding promotion message template of object to be promoted; In step S403, popularization equipment 1 is according to described promotion message template, based on described object factory information, generate with described in the corresponding promotion message of object to be promoted; In step S404, object to be promoted and described promotion message described in popularization equipment 1 basis, the promotion message storehouse that foundation or renewal are corresponding with described object information storehouse, wherein, described in, the description field of object to be promoted in described promotion message storehouse comprises the corresponding page index word of the described object page; In step S405, popularization equipment 1 obtains the search sequence of search subscriber input; In step S406, popularization equipment 1, according to described search sequence, carries out matching inquiry in described promotion message storehouse, to obtain one or more coupling theing match with described search sequence, promotes object, wherein, description field and the described search sequence of described coupling popularization object match; In step S407, popularization equipment 1 is determined the one or more coupling promotion messages corresponding with described one or more couplings popularization objects; In step S408, popularization equipment 1 offers described search subscriber by described one or more coupling promotion messages.Wherein, step S401-S404 is identical or basic identical with corresponding step shown in Fig. 3 respectively, so locate to repeat no more, and mode is by reference contained in this.

Wherein, in step S405, popularization equipment 1 obtains the search sequence of search subscriber input.Particularly, mutual by with subscriber equipment of search subscriber, in input inquiry sequences such as search boxes, in step S405, the API that popularization equipment 1 provides by calling this subscriber equipment, or, by calling dynamic web page techniques such as JSP, ASP or PHP, obtain the search sequence of this search subscriber input.

In step S406, popularization equipment 1, according to described search sequence, carries out matching inquiry in described promotion message storehouse, to obtain one or more coupling theing match with described search sequence, promotes object, wherein, description field and the described search sequence of described coupling popularization object match.Particularly, in step S406, popularization equipment 1 is according to the search sequence of obtaining in step S405, according to this search sequence partly or entirely, in promotion message storehouse, carry out matching inquiry, to obtain the one or more description field that partly or entirely match with this search sequence, and then, according to this one or more description field, distinguish corresponding coupling and promote object, determine the one or more popularization objects that mate that match with this search sequence.

For example, search subscriber input inquiry sequence " perfume " or " * * perfume ", in step S405, popularization equipment 1 obtains the search sequence of this search subscriber input; In step S406, popularization equipment 1 is according to this search sequence " perfume " or " * * perfume ", in promotion message storehouse, carry out matching inquiry, obtain the description field matching with this search sequence " perfume " or " * * perfume ", as " * * perfume ", and then according to this description field, definite mating of matching with this search sequence, is promoted object " * * perfume ".

In step S407, popularization equipment 1 is determined the one or more coupling promotion messages corresponding with described one or more couplings popularization objects.Particularly, in step S407, popularization equipment 1 is promoted object according to mate the one or more couplings that obtain in step S406, for each coupling wherein, promote object and determine a coupling promotion message, for example, randomly, in conjunction with the user related information of this search subscriber or according to the Extended Results information of coupling promotion message etc., from promotion message storehouse, obtain with this coupling and promote the corresponding coupling promotion message of object, thereby determine with these one or more couplings and promote the corresponding one or more coupling promotion messages of object.

For example, search subscriber input inquiry sequence " perfume ", in step S406, popularization equipment 1, according to this search sequence " perfume ", carries out matching inquiry in promotion message storehouse, obtains a plurality of description field that match with this search sequence " perfume ", as " X perfume ", " Y perfume ", " Z perfume " etc., and then, according to the plurality of description field, determine a plurality of popularization object " X perfume ", " Y perfume ", " the Z perfume " of mating that match with this search sequence " perfume "; Subsequently, in step S407, popularization equipment 1 is from promotion message storehouse, for each coupling popularization object " X perfume ", " Y perfume ", " Z perfume " are determined a coupling promotion message, while comprising a plurality of coupling promotion message as promoted object when coupling, therefrom select randomly one and promote coupling promotion message corresponding to object as this coupling; Or, in conjunction with the user related information of this search subscriber or according to the Extended Results information of coupling promotion message etc., from the plurality of coupling promotion message, determine that one is promoted coupling promotion message corresponding to object as this coupling.

In step S408, popularization equipment 1 offers described search subscriber by described one or more coupling promotion messages.Particularly, in step S408, popularization equipment 1, according to determined one or more coupling promotion messages in step S407, by calling dynamic web page techniques such as JSP, ASP or PHP, offers this search subscriber by these one or more coupling promotion messages.At this, the representing position, represent form etc. and determine according to the corresponding promotion message template of this one or more coupling promotion message of this one or more coupling promotion messages, as left side represents, right side represents, picture represents, word represents or video represents etc.; The content etc. that represents of these one or more coupling promotion messages is determined according to the corresponding promotion message content of this one or more coupling promotion message, as information contents such as buyer's guide, price, advertising campaigns.

Preferably, in step S407, popularization equipment 1 is according to described search sequence, and in conjunction with the user related information of described search subscriber, determines the one or more coupling promotion messages corresponding with described one or more couplings popularization objects; Wherein, described user related information comprises following at least any one:

The personal attribute of-described search subscriber;

The preference setting of-described search subscriber;

The history access record of-described search subscriber.

Particularly, in step S407, popularization equipment 1 is according to the search sequence of obtaining in step S405, and in conjunction with such as by mate the user related information of obtained search subscriber in user information database, determine with these one or more couplings and promote the corresponding one or more coupling promotion messages of object.

When this user related information comprises the personal attribute of this search subscriber, in step S407, popularization equipment 1, according to this search sequence, in conjunction with the personal attribute of this search subscriber, is determined with these one or more couplings and is promoted the corresponding one or more coupling promotion messages of object.At this, the personal attribute of search subscriber includes but not limited to the information such as age, occupation, sex.For example, for coupling, promote the corresponding a plurality of coupling promotion messages of object " X perfume ", wherein, the promotion message content of coupling promotion message x1 more stresses price, the promotion message content of coupling promotion message x2 more stresses buyer's guide,, for the slightly low women of age level, in step S407, popularization equipment 1 determines that the coupling promotion message x1 that more stresses price promotes the corresponding coupling promotion message of object " X perfume " as this coupling; For the slightly high women of age level, in step S407, popularization equipment 1 determines that the coupling promotion message x2 that more stresses buyer's guide promotes the corresponding coupling promotion message of object " X perfume " as this coupling.

When this user related information comprises the preference setting of this search subscriber, in step S407, popularization equipment 1, according to this search sequence, in conjunction with the preference setting of this search subscriber, is determined with these one or more couplings and is promoted the corresponding one or more coupling promotion messages of object.At this, the preference such as price, merchandise news, sales promotion information etc. about coupling promotion message that the preference setting example of search subscriber sets in advance as this search subscriber.For example, for coupling, promote the corresponding a plurality of coupling promotion messages of object " X perfume ", wherein, the promotion message content of coupling promotion message x1 more stresses price, the promotion message content of coupling promotion message x2 more stresses buyer's guide, the preference of supposing a certain search subscriber setting is price, and, in step S407, popularization equipment 1 determines that the coupling promotion message x1 that more stresses price promotes the corresponding coupling promotion message of object " X perfume " as this coupling.

When this user related information comprises the history access record of this search subscriber, in step S407, popularization equipment 1, according to this search sequence, in conjunction with the history access record of this search subscriber, is determined with these one or more couplings and is promoted the corresponding one or more coupling promotion messages of object.For example, suppose that a certain search subscriber history repeatedly bought the commodity that sales promotion gives a discount, for coupling, promote the corresponding a plurality of coupling promotion messages of object " X perfume ", wherein, the promotion message content of coupling promotion message x1 more stresses sales promotion information, the promotion message content of coupling promotion message x2 more stresses buyer's guide, and, in step S407, popularization equipment 1 determines that the coupling promotion message x1 that more stresses sales promotion information promotes the corresponding coupling promotion message of object " X perfume " as this coupling.

Preferably, in step S407, popularization equipment 1, according to the corresponding Extended Results information of described promotion message, is determined with described one or more couplings and is promoted the corresponding one or more coupling promotion messages of object.Particularly, for the coupling with a plurality of promotion messages, promote object, in step S407, popularization equipment 1 is according to the corresponding Extended Results information of the plurality of promotion message, as information such as the quality degree of this promotion message, clicking rate, conversion ratios, determine with this coupling and promote the corresponding coupling promotion message of object.For example, for in step S406, popularization equipment 1 mates the one or more couplings that obtain promotes object, each coupling is promoted the corresponding a plurality of promotion messages of object, in step S407, popularization equipment 1 is from the plurality of promotion message, select quality degree the highest, the promotion message that clicking rate is the highest or conversion ratio is the highest, or select above-mentioned arbitrarily both or three's the highest promotion message of combination, as this coupling, promote the corresponding coupling promotion message of object, thereby determine with these one or more couplings and promote the corresponding one or more coupling promotion messages of object.

Preferably, in step S406, popularization equipment 1 is according to described search sequence, in described promotion message storehouse, carry out matching inquiry, to obtain the one or more candidate matches that match with described search sequence, promote object, wherein, description field and the described search sequence of described candidate matches popularization object match; According to described one or more candidate matches, promote the popularization attribute information of object, described one or more candidate matches are promoted to object and carry out Screening Treatment, using the one or more candidate matches after Screening Treatment are promoted to object as described one or more couplings popularization objects.Particularly, search sequence for search subscriber, in step S406, popularization equipment 1 carries out matching inquiry in promotion message storehouse, mate the coupling obtaining and promote object and may have a plurality of, a plurality of couplings that this coupling is obtained are promoted object and are promoted object as candidate matches, in step S406, popularization equipment 1 can also be promoted according to this candidate matches the popularization attribute information of object, as the matching degree of this coupling popularization object and this search sequence, this coupling is promoted the corresponding clicking rate of object, this coupling is promoted the corresponding conversion ratio of object etc., the plurality of candidate matches is promoted to object and carry out Screening Treatment, using the one or more candidate matches after Screening Treatment are promoted to object as one or more couplings popularization objects, and then, in step S407, popularization equipment 1 can be promoted object according to these one or more couplings and determine corresponding coupling promotion message.

For example, search subscriber input inquiry sequence " perfume ", in step S406, popularization equipment 1, according to this search sequence " perfume ", carries out matching inquiry in promotion message storehouse, obtains a plurality of description field that match with this search sequence " perfume ", as " X perfume ", " Y perfume ", " Z perfume " etc., and then, according to the plurality of description field, obtain a plurality of candidate matches that match with this search sequence " perfume " and promote object " X perfume ", " Y perfume ", " Z perfume ", subsequently, in step S406, popularization equipment 1 is promoted the popularization attribute information of object according to the plurality of candidate matches, the plurality of candidate matches is promoted to object and carry out Screening Treatment, as filtered out with search sequence " perfume " matching degree, higher than the candidate matches of predefined matching threshold, promote object, filter out corresponding clicking rate and promote object higher than the candidate matches of predefined matching threshold, filter out corresponding conversion ratio and promote object etc. higher than the candidate matches of intended conversion threshold value, then, one or more candidate matches after Screening Treatment are promoted to object as the one or more popularization objects that mate that match with this search sequence " perfume ".

Preferably, the method also comprises step S410 (not shown), and in step S410, popularization equipment 1 is promoted the popularization attribute information of object according to described one or more couplings, determines the priority of described one or more coupling popularization objects; Subsequently, in step S408, popularization equipment 1, according to described priority, offers described search subscriber by described one or more coupling promotion messages.Particularly, in step S410, popularization equipment 1 is promoted object according to mate obtained one or more couplings in step S406, or, according to the one or more couplings that obtain, promote object after Screening Treatment in step S406, according to these one or more couplings, promote the popularization attribute information of object, as this coupling promote object and this search sequence matching degree, this mate and promotes the corresponding clicking rate of object, the corresponding conversion ratio of this coupling popularization object etc., determines the priority of these one or more couplings popularization objects.For example, the matching degree that coupling is promoted object and this search sequence is higher, and the priority that this coupling is promoted object is higher, and the priority that this coupling is promoted the coupling promotion message that object is corresponding is also higher; It is higher that coupling is promoted the corresponding clicking rate of object, and the priority that this coupling is promoted object is higher, and the priority that this coupling is promoted the coupling promotion message that object is corresponding is also higher; It is higher that coupling is promoted the corresponding conversion ratio of object, and the priority that this coupling is promoted object is higher, and the priority that this coupling is promoted the coupling promotion message that object is corresponding is also higher.Subsequently, in step S408, popularization equipment 1 is promoted the priority of object according to these one or more couplings, by calling dynamic web page techniques such as JSP, ASP or PHP, these one or more couplings are promoted to the corresponding coupling promotion message of object and offer this search subscriber.

Preferably, the method also comprises step S411 (not shown), in step S411, popularization equipment 1 is based on semantic integrity, according to the corresponding available space that represents of described coupling promotion message, described coupling promotion message is carried out to adaptation processing, to generate the coupling promotion message after adaptation processing; Subsequently, in step S408, popularization equipment 1 offers described search subscriber by described coupling promotion message after adaptation processing.Particularly, the available limited space that represents corresponding to coupling promotion message, for example, the coupling promotion message representing for left side, the available fields of corresponding descriptor is 50 words, and need represent the coupling promotion message that position represents at this for certain, the descriptor representing in this available fields has caused semantic imperfect, the price that coupling as corresponding in this coupling promotion message is promoted object is 500 yuan, and this available fields can only be shown to 50, caused ambiguity, therefore, in step S411, popularization equipment 1 is based on semantic integrity, according to the corresponding available space that represents of this coupling promotion message, this coupling promotion message is carried out to adaptation processing, as adjust sequence of information in descriptor, as order reach in descriptor etc. by pricing information, to generate the coupling promotion message after adaptation processing.

In a preferred embodiment, the method also comprises step S412 (not shown), and in step S412, popularization equipment 1, according to the corresponding Extended Results information of described coupling promotion message, is optimized described coupling promotion message.Particularly, in step S412, popularization equipment 1 is according to the corresponding Extended Results information of coupling promotion message, and quality degree as corresponding in this coupling promotion message, clicking rate, conversion ratio etc., optimize this coupling promotion message.For example, when the clicking rate of mating promotion message is lower than predetermined click threshold, in step S412, popularization equipment 1, according to this Extended Results information, is optimized this coupling promotion message, and the matching degree of the search sequence of this coupling promotion message and search subscriber is improved.And for example, when the low conversion rate that mates promotion message is in predetermined transform key, in step S412, popularization equipment 1 is according to this Extended Results information, optimize this coupling promotion message, for example, stress the corresponding coupling of this coupling promotion message and promote the pricing information of object, advertising campaign etc., to improve the conversion ratio of this coupling promotion message.At this, in step S412, popularization equipment 1 is by click and the conversion situation of the coupling promotion message of statistical tool track record object to be promoted, carry out the quality degree of quantitative different promotion messages and corresponding promotion message template, this assessed value can feed back to the matter measure calculation of corresponding promotion message, thereby affects representing of different promotion messages.This process is the process of a robotization, for the assessment of different promotion message templates, can affect the optimization to the selection of promotion message and promotion message template, also can promote simultaneously object factory information accurately and the optimization of object page correlativity.

Preferably, the method also comprises step S413 (not shown), and in step S413, popularization equipment 1 obtains described search subscriber selected target promotion message from described one or more coupling promotion messages; The object page corresponding with described target promotion message offered to described search subscriber.Particularly, in step S408, after popularization equipment 1 offers search subscriber by one or more coupling promotion messages, mutual by with subscriber equipment of this search subscriber, from these one or more coupling promotion messages, select a target promotion message, in step S413, the application programming interfaces (API) that popularization equipment 1 provides by calling this subscriber equipment, or by calling dynamic web page techniques such as JSP, ASP or PHP, obtain the selected target promotion message of this search subscriber; Subsequently, in step S413, popularization equipment 1 is according to this target promotion message, by for example carry out the mode of matched and searched in promotion message storehouse, determine the corresponding target popularization object of this target promotion message and page index word, and then, by carry out matching inquiry in object information storehouse, obtain the object page corresponding with this target promotion message, by calling dynamic web page techniques such as JSP, ASP or PHP, the object page corresponding with this target promotion message offered to described search subscriber again.

It should be noted that the present invention can be implemented in the assembly of software and/or software and hardware, for example, can adopt special IC (ASIC), general object computing machine or any other similar hardware device to realize.In one embodiment, software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, for example, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as coordinate the circuit of carrying out each step or function with processor.

In addition, a part of the present invention can be applied to computer program, and for example computer program instructions, when it is carried out by computing machine, by the operation of this computing machine, can call or provide the method according to this invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or movably in recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in according in the working storage of the computer equipment of described programmed instruction operation.At this, comprise according to one embodiment of present invention a device, this device comprises for storing the storer of computer program instructions and for the processor of execution of program instructions, wherein, when this computer program instructions is carried out by this processor, trigger this device and move based on aforementioned according to the method for a plurality of embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit that device is stated in claim or device also can You Yige unit or device by software or hardware, realize.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. for generate a method for the promotion message of object to be promoted based on object information storehouse, wherein, the method comprises the following steps:

2. method according to claim 1, wherein, described step b comprises:

A plurality of popularization configuration informations of object to be promoted described in-basis, determine respectively a plurality of promotion message subtemplates corresponding with described a plurality of popularization configuration informations;

-according to described a plurality of promotion message subtemplates, combination producing with described in the corresponding promotion message template of object to be promoted.

3. method according to claim 1 and 2, wherein, described step c comprises:

-according to described promotion message template, based on described object factory information, and in conjunction with the associated promotion message that is associated with object described to be promoted, generate with described in the corresponding promotion message of object to be promoted.

4. according to the method in any one of claims 1 to 3, wherein, the method also comprises:

-obtain the Obj State information of object to be promoted described in the described object page;

-according to described Obj State information, the promotion message of object to be promoted described in renewal;

Wherein, described Obj State information comprises following at least any one:

-described in the age information of object to be promoted;

-described in the available information of object to be promoted;

-described in the attribute updating information of object to be promoted.

5. according to the method described in any one in claim 1 to 4, wherein, the method also comprises:

-obtain the search sequence of search subscriber input;

X, according to described search sequence, carries out matching inquiry in described promotion message storehouse, to obtain one or more coupling theing match with described search sequence, promotes object, and wherein, description field and described search sequence that described coupling is promoted object match;

Y determines the one or more coupling promotion messages corresponding with described one or more couplings popularization objects;

Z offers described search subscriber by described one or more coupling promotion messages.

6. method according to claim 5, wherein, described step y comprises:

-according to described search sequence, and in conjunction with the user related information of described search subscriber, determine the one or more coupling promotion messages corresponding with described one or more couplings popularization objects;

Wherein, described user related information comprises following at least any one:

The personal attribute of-described search subscriber;

The preference setting of-described search subscriber;

The history access record of-described search subscriber.

7. according to the method described in claim 5 or 6, wherein, described step y comprises:

-according to the corresponding Extended Results information of described promotion message, determine with described one or more couplings and promote the corresponding one or more coupling promotion messages of object.

8. according to the method described in any one in claim 5 to 7, wherein, described step x comprises:

-according to described search sequence, in described promotion message storehouse, carry out matching inquiry, to obtain the one or more candidate matches that match with described search sequence, promote object, wherein, description field and described search sequence that described candidate matches is promoted object match;

-according to the popularization attribute information of described one or more candidate matches popularization objects, described one or more candidate matches are promoted to object and carry out Screening Treatment, using the one or more candidate matches after Screening Treatment are promoted to object as described one or more couplings popularization objects.

9. according to the method described in any one in claim 5 to 8, wherein, the method also comprises:

-according to described one or more couplings, promote the popularization attribute information of object, determine the priority of described one or more coupling popularization objects;

Wherein, described step z comprises:

-according to described priority, described one or more coupling promotion messages are offered to described search subscriber.

10. method according to claim 8 or claim 9, wherein, described popularization attribute information comprises following at least any one:

-described coupling is promoted the matching degree of object and described search sequence;

-described coupling is promoted the corresponding clicking rate of object;

-described coupling is promoted the corresponding conversion ratio of object.

11. according to the method described in any one in claim 5 to 10, and wherein, the method also comprises:

-based on semantic integrity, according to the corresponding available space that represents of described coupling promotion message, described coupling promotion message is carried out to adaptation processing, to generate the coupling promotion message after adaptation processing;

Wherein, described step z comprises:

-described coupling promotion message after adaptation processing is offered to described search subscriber.

12. according to the method described in any one in claim 5 to 11, and wherein, the method also comprises:

-according to the corresponding Extended Results information of described coupling promotion message, optimize described coupling promotion message.

13. according to the method described in any one in claim 5 to 12, and wherein, the method also comprises:

-obtain described search subscriber selected target promotion message from described one or more coupling promotion messages;

-the object page corresponding with described target promotion message offered to described search subscriber.

14. 1 kinds for generating the popularization equipment of the promotion message of object to be promoted based on object information storehouse, wherein, this popularization equipment comprises:

15. popularization equipment according to claim 14, wherein, described template determining device is used for:

16. according to the popularization equipment described in claims 14 or 15, and wherein, described popularization generating apparatus is used for:

17. according to claim 14 to the popularization equipment described in any one in 16, and wherein, this equipment also comprises information updating apparatus, for:

Wherein, described Obj State information comprises following at least any one:

-described in the age information of object to be promoted;

-described in the available information of object to be promoted;

-described in the attribute updating information of object to be promoted.

18. according to claim 14 to the popularization equipment described in any one in 17, and wherein, this equipment also comprises:

Retrieval device, for obtaining the search sequence of search subscriber input;

Object matching device, for according to described search sequence, in described promotion message storehouse, carry out matching inquiry, to obtain one or more coupling theing match with described search sequence, promote object, wherein, description field and the described search sequence of described coupling popularization object match;

Promote coalignment, for determining with described one or more couplings, promote the corresponding one or more coupling promotion messages of object;

Promote generator, for described one or more coupling promotion messages are offered to described search subscriber.

19. popularization equipment according to claim 18, wherein, described popularization coalignment is used for:

The personal attribute of-described search subscriber;

The preference setting of-described search subscriber;

The history access record of-described search subscriber.

20. according to the popularization equipment described in claim 18 or 19, and wherein, described popularization coalignment is used for:

21. according to claim 18 to the popularization equipment described in any one in 20, and wherein, described object matching device is used for:

22. according to claim 18 to the popularization equipment described in any one in 21, and wherein, this equipment also comprises priority determining device, for:

Wherein, described popularization generator is used for:

23. according to the popularization equipment described in claim 21 or 22, and wherein, described popularization attribute information comprises following at least any one:

-described coupling is promoted the corresponding clicking rate of object;

-described coupling is promoted the corresponding conversion ratio of object.

24. according to claim 18 to the popularization equipment described in any one in 23, and wherein, this equipment also comprises popularization adaptive device, for:

Wherein, described popularization generator is used for:

25. according to claim 18 to the popularization equipment described in any one in 24, and wherein, this equipment also comprises popularization optimization device, for:

26. according to claim 18 to the popularization equipment described in any one in 25, and wherein, this equipment also comprises page generator, for: