CN110969469B - Data acquisition method and device - Google Patents
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- 238000003860 storage Methods 0.000 claims description 19
- 238000005457 optimization Methods 0.000 claims description 16
- 230000008569 process Effects 0.000 abstract description 7
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
Abstract
The invention discloses a data acquisition method and device, relates to the technical field of data processing, and aims to improve the delivery yield of advertisement delivery based on keywords. The method of the invention comprises the following steps: generating a jump service address code uniquely corresponding to the keyword; uploading the jump service address code to a search engine platform so that the search engine platform redirects a keyword link corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code according to the jump service address code; when an access request corresponding to the jump service address is received, generating a user access log corresponding to the access request; and acquiring user access data corresponding to the access request from the user access log. The method and the device are suitable for the process that the SEM server acquires the user access data of the access user clicking the keyword advertisement.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a method and an apparatus for acquiring data.
Background
With the increasing development of internet technology, web marketing has become an integral part of enterprise marketing, wherein search engine marketing (Search Engine Marketing, SEM) is a common web marketing approach. In the marketing of a search engine, a keyword advertisement occupies an important position, and in the process of advertising based on the keyword, a search engine platform can collect the performance data of the keyword, such as the display number, the click number, the cost number and the like of the keyword advertisement corresponding to the keyword. The keyword throwing effect can be evaluated by analyzing the performance data of the keywords, and the keywords can be thrown and optimized according to the performance data of the keywords, so that a better throwing effect is obtained.
In the process of realizing the invention, the inventor finds that the following technical problems exist in the prior art, because the obtained performance data is summarized data when the performance data of the keywords is obtained from a search engine platform, namely the total display number, the total click number, the total cost and the like of the keyword advertisements corresponding to the keywords in a selected time period, the specific access user can not know which keyword advertisement corresponding to the keywords is watched by searching the keywords according to the obtained performance data, and the specific access user clicks the keyword advertisements corresponding to the keywords and the like, so that the keyword can not be put and optimized based on the access user, and the putting yield of advertisement putting based on the keywords is lower.
Disclosure of Invention
In view of this, the method and the device for acquiring data provided by the invention are mainly aimed at acquiring the user access data of the access user clicking the keyword advertisement, so as to optimize the keyword delivery according to the user access data of the access user, thereby improving the delivery yield of advertisement delivery based on the keyword.
In order to achieve the above purpose, the present invention mainly provides the following technical solutions:
In a first aspect, the present invention provides a method for acquiring data, the method comprising:
generating a jump service address code uniquely corresponding to the keyword;
uploading the jump service address code to a search engine platform so that the search engine platform redirects a keyword link corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code according to the jump service address code;
when an access request corresponding to the jump service address is received, generating a user access log corresponding to the access request;
and acquiring user access data corresponding to the access request from the user access log.
Optionally, after the generating the user access log corresponding to the access request, the method further includes:
and redirecting the access request to a Uniform Resource Locator (URL) of a keyword webpage corresponding to the keyword.
Optionally, after the generating the jump service address code uniquely corresponding to the keyword, the method further includes:
caching the mapping relation between the jump service address and the URL of the keyword webpage;
the redirecting the access request to the uniform resource locator URL of the keyword webpage corresponding to the keyword includes:
Searching the URL of the keyword webpage in the mapping relation according to the jump service address;
and redirecting the access request to the URL of the keyword webpage.
Optionally, the obtaining, in the user access log, the user access data corresponding to the access request includes:
reading and analyzing the user access log to obtain an analysis result;
acquiring user identity information and user access time corresponding to the access request from the analysis result; and/or
And acquiring the URL of the access source webpage corresponding to the access request from the analysis result, and extracting the user input keyword corresponding to the access request from the URL of the access source webpage, wherein the user input keyword is the keyword actually input by the access user.
Optionally, the method further comprises:
generating a user portrait corresponding to the access request according to the user access data;
and generating an optimization suggestion for putting the keywords according to the user portrait.
In a second aspect, the present invention also provides a device for acquiring data, where the device includes:
the first generation unit is used for generating a jump service address code uniquely corresponding to the keyword;
The uploading unit is used for uploading the jump service address code generated by the first generating unit to a search engine platform so that the search engine platform redirects a keyword link corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code according to the jump service address code;
the second generation unit is used for generating a user access log corresponding to the access request when receiving the access request corresponding to the jump service address;
the acquisition unit is used for acquiring the user access data corresponding to the access request from the user access log generated by the second generation unit.
Optionally, the apparatus further includes:
and the redirection unit is used for redirecting the access request to the uniform resource locator URL of the keyword webpage corresponding to the keyword after the second generation unit generates the user access log corresponding to the access request.
Optionally, the apparatus further includes:
the caching unit is used for caching the mapping relation between the jump service address and the URL of the keyword webpage after the first generating unit generates the jump service address code uniquely corresponding to the keyword;
The redirection unit comprises:
the searching module is used for searching the URL of the keyword webpage in the mapping relation according to the jump service address;
and the redirection module is used for redirecting the access request to the URL of the keyword webpage.
Optionally, the acquiring unit includes:
the analysis module is used for reading and analyzing the user access log to obtain an analysis result;
the first acquisition module is used for acquiring user identity information and user access time corresponding to the access request from the analysis result analyzed by the analysis module;
the second acquisition module is used for acquiring the URL of the access source webpage corresponding to the access request from the analysis result analyzed by the analysis module;
the extraction module is used for extracting user input keywords corresponding to the access request from the URL of the access source webpage acquired by the second acquisition module, wherein the user input keywords are keywords actually input by an access user.
Optionally, the apparatus further includes:
a third generating unit, configured to generate a user portrait corresponding to the access request according to the user access data;
and a fourth generation unit for generating an optimization suggestion for putting the keyword according to the user portrait.
In order to achieve the above object, according to a third aspect of the present invention, there is provided a storage medium including a stored program, wherein the device in which the storage medium is controlled to execute the above-described data acquisition method when the program runs.
In order to achieve the above object, according to a fourth aspect of the present invention, there is provided a processor for running a program, wherein the program executes the above-described data acquisition method when running.
By means of the technical scheme, the technical scheme provided by the invention has at least the following advantages:
compared with the prior art, the method and the device for acquiring the data can generate the unique corresponding jump service address code for the selected keyword by the SEM server and upload the jump service address code to the search engine platform, so that the search engine platform redirects the keyword link corresponding to the selected keyword to the jump service address uniquely corresponding to the jump service address code according to the jump service address code, when an access user submits the selected keyword to the search engine platform through a browser and searches for the keyword link corresponding to the selected keyword and clicks on the keyword link, the jump service address is actually accessed, and then the SEM server can generate a user access log corresponding to the access request after receiving the access request of the jump service address, acquire user access data corresponding to the access request in the user access log (namely, the user access log is searched for the selected keyword and the user access log corresponds to the selected keyword) so that the access rate of the user access server can be optimized based on the advertisement access rate of the selected keyword (namely, the user access server is optimized based on the user access rate of the selected keyword).
The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
FIG. 1 shows a flow chart of a method for acquiring data according to an embodiment of the present invention;
FIG. 2 is a flowchart of another method for acquiring data according to an embodiment of the present invention;
FIG. 3 is a block diagram showing a data acquisition apparatus according to an embodiment of the present invention;
fig. 4 shows a block diagram of another data acquisition device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present invention provides a method for acquiring data, as shown in fig. 1, where the method includes:
101. and generating a jump service address code uniquely corresponding to the keyword.
Wherein, the keywords are keywords in which keyword advertisements are put on a search engine platform; the jump service address code is used for indicating the search engine platform to redirect the link of the keyword advertisement corresponding to the keyword to the jump service address uniquely corresponding to the jump service address code. It should be noted that, the execution body in the embodiment of the present invention may be an apparatus configured in the SEM server for acquiring user access data of an access user who clicks on a keyword advertisement.
In the embodiment of the invention, when the access user searches through the browser, the keyword which is expected to be searched needs to be submitted to the search engine platform, at the moment, the search engine platform feeds back the links of a group of webpages which are most relevant to the keyword to the access user as a search result page, and the access user can access webpages corresponding to the links by clicking a certain link in the search result page. Therefore, in order to obtain user access data of an access user clicking on a keyword advertisement corresponding to a selected keyword, the SEM server first needs to generate a jump service address code uniquely corresponding to the selected keyword. Because the selected keyword is a keyword of the keyword advertisement which is put on the search engine platform, after the SEM server uploads the jump service address code to the search engine platform, the search engine platform can redirect the link of the keyword advertisement corresponding to the selected keyword to the jump service address uniquely corresponding to the jump service address code according to the jump service address code, so that when the access user submits the selected keyword to the search engine platform through the browser to search for the link of the keyword advertisement corresponding to the selected keyword and clicks the link of the keyword advertisement, the access user actually accesses the jump service address, and further, the SEM server can acquire the user access data of the access user according to the access request for accessing the jump service address (namely, the user access data of the access user who clicks the link of the keyword advertisement corresponding to the selected keyword by searching for the selected keyword).
102. Uploading the jump service address code to the search engine platform so that the search engine platform redirects the keyword links corresponding to the keywords to the jump service addresses uniquely corresponding to the jump service address code according to the jump service address code.
The search engine platform may be, but is not limited to being: hundred degree search engine platform, dongle search engine platform, 360 search engine platform, and so forth.
In the embodiment of the invention, after generating the unique corresponding jump service address code for the selected keyword, the SEM server uploads the jump service address code to the search engine platform, and because the selected keyword is the keyword in which the keyword advertisement is put in the search engine platform, the search engine platform can redirect the keyword link corresponding to the selected keyword (namely the link of the keyword advertisement corresponding to the selected keyword) to the jump service address uniquely corresponding to the jump service address code according to the jump service address code after receiving the jump service address code.
103. And when an access request corresponding to the jump service address is received, generating a user access log corresponding to the access request.
In the embodiment of the invention, after the SEM server uploads the jump service address code uniquely corresponding to the selected keyword to the search engine platform, and the search engine platform redirects the keyword link corresponding to the selected keyword (i.e., the link of the keyword advertisement corresponding to the selected keyword) to the jump service address uniquely corresponding to the jump service address code according to the jump service address code, when a certain access user submits the selected keyword to the search engine platform through the browser to search for the link of the keyword advertisement corresponding to the selected keyword, and clicks the link of the keyword advertisement, the access request corresponding to the jump service address is received by the SEM server, so that the user access log corresponding to the access request can be generated, and user access data corresponding to the access request (i.e., user access data of the access user clicking the link of the keyword advertisement corresponding to the selected keyword by searching the selected keyword) can be obtained in the user access log.
104. And acquiring user access data corresponding to the access request from the user access log.
In the embodiment of the invention, after receiving the access request for accessing the jump service address corresponding to the selected keyword and generating the user access log corresponding to the access request, the SEM server can acquire the user access data corresponding to the access request in the user access log (i.e. the user access data of the access user clicking the keyword advertisement link corresponding to the selected keyword by searching the selected keyword), so that the subsequent SEM server can perform the delivery optimization on the selected keyword according to the acquired user access data (i.e. perform the delivery optimization on the selected keyword based on the access user), thereby improving the delivery yield of advertisement delivery based on the keyword.
Compared with the prior art, the method for acquiring the data provided by the embodiment of the invention has the advantages that compared with the collected performance data corresponding to the selected keyword obtained directly from the search engine platform, the embodiment of the invention can generate the unique corresponding jump service address code for the selected keyword by the SEM server, and upload the jump service address code to the search engine platform, so that the search engine platform redirects the keyword link corresponding to the selected keyword to the jump service address corresponding to the jump service address code according to the jump service address code, thereby enabling an access user to search for the keyword link corresponding to the selected keyword by submitting the selected keyword to the search engine platform through the browser, and when clicking the keyword link, the jump service address is actually accessed, and further enabling the SEM server to generate a user access log corresponding to the access request after receiving the access request of the jump service address, and acquire user data corresponding to the access request in the user access log (namely, the user access log is clicked by searching the selected keyword), and accordingly, the access rate of the selected keyword is optimized based on the advertisement access data (namely, the user access rate is optimized based on the selected keyword).
In order to explain in more detail below, the embodiment of the present invention provides another data acquisition method, in particular, a specific method for an SEM server to acquire user access data corresponding to an access request in a user access log, and a specific method for the SEM server to perform a placement optimization on keywords according to the user access data, which are specifically shown in fig. 2, where the method includes:
201. and generating a jump service address code uniquely corresponding to the keyword.
Regarding step 201, the generation of the jump service address code uniquely corresponding to the keyword may refer to the description of the corresponding portion of fig. 1, and the embodiment of the present invention will not be repeated here.
202. And caching the mapping relation between the jump service address and the URL of the keyword webpage.
In the embodiment of the invention, after generating the uniquely corresponding jump service address code for the selected keyword, the SEM server caches the mapping relationship between the jump service address uniquely corresponding to the jump service address code and the URL of the keyword webpage corresponding to the selected keyword (i.e. the webpage originally pointed by the link of the keyword advertisement corresponding to the selected keyword), so that after receiving the access request corresponding to the jump service address, the subsequent SEM server can directly find the URL of the keyword webpage in the mapping relationship according to the jump service address.
203. Uploading the jump service address code to the search engine platform so that the search engine platform redirects the keyword links corresponding to the keywords to the jump service addresses uniquely corresponding to the jump service address code according to the jump service address code.
Regarding step 203, the jump service address code is uploaded to the search engine platform, so that the search engine platform redirects the keyword link corresponding to the keyword to the jump service address uniquely corresponding to the jump service address code according to the jump service address code, and the description of the corresponding portion of fig. 1 may be referred to, and the embodiments of the present invention will not be repeated here.
204. And when an access request corresponding to the jump service address is received, generating a user access log corresponding to the access request.
Regarding step 204, when an access request corresponding to the jump service address is received, a user access log corresponding to the access request is generated, and reference may be made to the description of the corresponding portion of fig. 1, which will not be repeated herein in the embodiment of the present invention.
205. The access request is redirected to the URL of the keyword web page to which the keyword corresponds.
In the embodiment of the invention, after receiving an access request for accessing a jump service address corresponding to a selected keyword and generating a user access log corresponding to the access request, in order to ensure that an access user can normally access a keyword webpage corresponding to the selected keyword (i.e., a webpage to which a link of a keyword advertisement corresponding to the selected keyword is originally directed), the SEM server needs to redirect the access request to a URL of the keyword webpage corresponding to the selected keyword. Hereinafter, a detailed description will be given of how the SEM server redirects the access request to the URL of the keyword web page corresponding to the keyword.
(1) And searching the URL of the keyword webpage in the mapping relation according to the jump service address.
In the embodiment of the invention, after receiving an access request for accessing a jump service address corresponding to a selected keyword and generating a user access log corresponding to the access request, the SEM server directly searches the URL of the keyword web page corresponding to the selected keyword in the mapping relation cached in step 202 according to the jump service address.
(2) The access request is redirected to the URL of the keyword web page.
In the embodiment of the invention, after searching for the URL of the keyword webpage corresponding to the selected keyword, the SEM server can redirect the received access request to the URL of the keyword webpage so that the access user can normally access the keyword webpage.
206. And acquiring user access data corresponding to the access request from the user access log.
In the embodiment of the invention, after generating the user access log corresponding to the access request for accessing the jump service address corresponding to the selected keyword and redirecting the access request to the URL of the keyword web page corresponding to the selected keyword, the SEM server obtains the user access data corresponding to the access request in the user access log (i.e. the user access data of the access user who clicks the keyword advertisement link corresponding to the selected keyword by searching the selected keyword). The following will describe in detail how the SEM server obtains user access data corresponding to the access request in the user access log.
(1) And reading and analyzing the user access log to obtain an analysis result.
In the embodiment of the invention, in order to acquire the user access data corresponding to the access request from the user access log, the SEM server needs to read the user access log and analyze the user access log to acquire an analysis result corresponding to the user access log, so that the subsequent SEM server can acquire the user identity information of the access user and the user access time and/or the user search keywords of the access user from the analysis result.
(2) And acquiring user identity information and user access time corresponding to the access request from the analysis result.
The user identity information corresponding to the access request includes, but is not limited to: an IP address of an access User, a UA (User Agent) identification of a browser used by the access User, a device unique identification of a terminal device used by the access User, and the like; the SEM server can identify and obtain information such as the type and version of the browser used by the access user and the operating system of the terminal device used by the access user according to the UA identifier of the browser used by the access user. The user access time corresponding to the access request is the time of accessing the jump service address corresponding to the selected keyword by the user.
In the embodiment of the invention, after the SEM server analyzes the generated user access log and obtains the analysis result corresponding to the user access log, the SEM server can obtain the user identity information corresponding to the access request and the user access time from the analysis result, so that the SEM server can learn which access user clicks the keyword link corresponding to the selected keyword (i.e. the link of the keyword advertisement corresponding to the selected keyword) by searching the selected keyword according to the user identity information corresponding to the access request and the user access time.
(3) And acquiring the URL of the access source webpage corresponding to the access request from the analysis result, and extracting the user input keyword corresponding to the access request from the URL of the access source webpage.
The user input keywords corresponding to the access requests are keywords actually input by the access users in the search engine platform.
In the embodiment of the invention, after the access user inputs the keyword in the search engine platform, the input keyword may be modified according to the recommended word provided by the search engine platform, or after the access user submits the input keyword to the search engine platform, the search engine platform may feed back the links of a group of webpages corresponding to the associated keyword of the keyword as a search result page to the access user according to a matching rule, so that the webpage links in the search result page fed back to the access user by the search engine platform may not be the webpage links corresponding to the keyword actually input by the access user, so that in order to obtain the keyword actually input by the access user (i.e., the user input keyword corresponding to the access request), the SEM server may obtain the URL of the access source webpage corresponding to the access request (i.e., the search result page fed back to the access user by the search engine platform) in the analysis result of the user access log, and further obtain the link corresponding to which selected keyword is searched by the access user through the input keyword according to the user input keyword corresponding to the access request, and click the selected link keyword corresponding to the selected keyword. Specifically, in this step, the SEM server may divide the parameters in the URL of the access source web page according to a preset rule to obtain a plurality of key/value pairs, then parse each key/value pair separately, and extract the user input keyword corresponding to the access request from the parsing result, but is not limited thereto.
207. And generating a user portrait corresponding to the access request according to the user access data, and generating an optimization suggestion for putting the keywords according to the user portrait.
In the embodiment of the invention, after obtaining user access data corresponding to an access request (namely, user access data of an access user clicking a keyword advertisement link corresponding to a selected keyword by searching the selected keyword) in a user access log, an SEM server generates a user portrait corresponding to the access request according to the obtained user access data, and generates an optimization suggestion for putting the keyword according to the user portrait. Because the optimization suggestions are generated according to the user access data of the access user, when the SEM server performs the delivery optimization on the selected keywords according to the optimization suggestions corresponding to the selected keywords, the delivery optimization is performed on the selected keywords based on the access user, so that the delivery yield of advertisement delivery based on the keywords can be improved. Specifically, in this step, when the SEM server generates the optimization suggestion for delivering the keyword according to the user portrait corresponding to the selected keyword, the delivery crowd corresponding to the selected keyword may be determined according to the user portrait corresponding to the selected keyword, and then the optimization suggestion corresponding to the selected keyword may be generated based on the delivery crowd corresponding to the selected keyword, so that the effect of delivering the keyword advertisement corresponding to the selected keyword in a targeted manner may be achieved, but the method is not limited thereto.
In order to achieve the above object, according to another aspect of the present invention, there is further provided a storage medium, where the storage medium includes a stored program, and when the program runs, the device where the storage medium is controlled to execute the above-described data acquisition method.
In order to achieve the above object, according to another aspect of the present invention, an embodiment of the present invention further provides a processor, where the processor is configured to execute a program, and the program executes the method for acquiring data described above.
Further, as an implementation of the method shown in fig. 1 and fig. 2, another embodiment of the present invention further provides a data acquisition device. The embodiment of the device corresponds to the embodiment of the method, and for convenience of reading, details of the embodiment of the method are not repeated one by one, but it should be clear that the device in the embodiment can correspondingly realize all the details of the embodiment of the method. The device is applied to obtaining user access data of an access user clicking on the keyword advertisement so as to optimize the keyword advertisement according to the user access data of the access user, thereby improving the advertisement release yield based on the keyword, and particularly as shown in fig. 3, the device comprises:
A first generating unit 31, configured to generate a jump service address code uniquely corresponding to the keyword;
an uploading unit 32, configured to upload the jump service address code generated by the first generating unit 31 to a search engine platform, so that the search engine platform redirects a keyword link corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code according to the jump service address code;
a second generating unit 33, configured to generate a user access log corresponding to the access request when receiving the access request corresponding to the jump service address;
an obtaining unit 34, configured to obtain user access data corresponding to the access request from the user access log generated by the second generating unit 33.
Further, as shown in fig. 4, the apparatus further includes:
and a redirecting unit 35, configured to redirect the access request to a uniform resource locator URL of a keyword web page corresponding to the keyword after the second generating unit 33 generates the user access log corresponding to the access request.
Further, as shown in fig. 4, the apparatus further includes:
a caching unit 36, configured to cache, after the first generating unit 31 generates a jump service address code uniquely corresponding to a keyword, a mapping relationship between the jump service address and a URL of the keyword web page;
The redirection unit 35 includes:
a searching module 351, configured to search, according to the jump service address, a URL of the keyword web page in the mapping relationship;
and a redirection module 352 for redirecting the access request to the URL of the keyword web page.
Further, as shown in fig. 4, the acquisition unit 34 includes:
the parsing module 341 is configured to read and parse the user access log to obtain a parsing result;
a first obtaining module 342, configured to obtain user identity information and user access time corresponding to the access request from the analysis result analyzed by the analysis module 341;
a second obtaining module 343, configured to obtain, from the analysis result analyzed by the analyzing module 341, a URL of an access source web page corresponding to the access request;
the extracting module 344 is configured to extract, from the URL of the access source web page obtained by the second obtaining module 343, a user input keyword corresponding to the access request, where the user input keyword is a keyword actually input by the access user.
Further, as shown in fig. 4, the apparatus further includes:
a third generating unit 37, configured to generate a user portrait corresponding to the access request according to the user access data;
And a fourth generation unit 38 for generating an optimization suggestion for delivering the keyword based on the user figure.
Compared with the prior art, the method and the device for acquiring the data provided by the embodiment of the invention have the advantages that compared with the collected performance data corresponding to the selected keyword obtained directly from the search engine platform, the embodiment of the invention can generate the unique corresponding jump service address code for the selected keyword by the SEM server, upload the jump service address code to the search engine platform, so that the search engine platform redirects the keyword link corresponding to the selected keyword to the jump service address uniquely corresponding to the jump service address code according to the jump service address code, when an access user submits the selected keyword to the search engine platform through the browser and searches for the keyword link corresponding to the selected keyword, and clicks on the keyword link, the SEM server can generate a user access log corresponding to the access request after receiving the access request of the jump service address, and acquire user access data corresponding to the access request (namely, the user access log corresponding to the selected keyword is clicked on), and the access rate of the selected keyword can be optimized based on the optimized access data of the selected keyword, namely, the user access rate can be optimized based on the advertisement access rate. Meanwhile, the embodiment of the invention can buffer the mapping relation between the jump service address uniquely corresponding to the jump service address code and the URL of the keyword webpage corresponding to the selected keyword after the SEM server generates the jump service address code uniquely corresponding to the selected keyword, so that the URL of the keyword webpage can be directly searched and obtained in the mapping relation according to the jump service address after the SEM server receives the access request corresponding to the jump service address, and the efficiency of redirecting the access request to the URL of the keyword webpage by the SEM server is further improved.
The data acquisition device comprises a processor and a memory, wherein the first generation unit, the uploading unit, the second generation unit, the acquisition unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor includes a kernel, and the kernel fetches the corresponding program unit from the memory. The kernel can set one or more than one kernel, and user access data of an access user clicking the keyword advertisement is obtained by adjusting kernel parameters so as to optimize keyword delivery according to the user access data of the access user, thereby improving the delivery yield of advertisement delivery based on the keywords.
The memory may include volatile memory, random Access Memory (RAM), and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM), among other forms in computer readable media, the memory including at least one memory chip.
An embodiment of the present invention provides a storage medium having stored thereon a program which, when executed by a processor, implements the data acquisition method according to any one of the above embodiments.
The embodiment of the invention provides a processor for running a program, wherein the program runs to execute the data acquisition method in any one of the above embodiments.
The embodiment of the invention provides equipment, which comprises a processor, a memory and a program stored in the memory and capable of running on the processor, wherein the processor realizes the following steps when executing the program:
generating a jump service address code uniquely corresponding to the keyword;
uploading the jump service address code to a search engine platform so that the search engine platform redirects a keyword link corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code according to the jump service address code;
when an access request corresponding to the jump service address is received, generating a user access log corresponding to the access request;
and acquiring user access data corresponding to the access request from the user access log.
Further, after the generating the user access log corresponding to the access request, the method further includes:
and redirecting the access request to a Uniform Resource Locator (URL) of a keyword webpage corresponding to the keyword.
Further, after the generating the jump service address code uniquely corresponding to the keyword, the method further includes:
caching the mapping relation between the jump service address and the URL of the keyword webpage;
The redirecting the access request to the uniform resource locator URL of the keyword webpage corresponding to the keyword includes:
searching the URL of the keyword webpage in the mapping relation according to the jump service address;
and redirecting the access request to the URL of the keyword webpage.
Further, the obtaining, in the user access log, the user access data corresponding to the access request includes:
reading and analyzing the user access log to obtain an analysis result;
acquiring user identity information and user access time corresponding to the access request from the analysis result; and/or
And acquiring the URL of the access source webpage corresponding to the access request from the analysis result, and extracting the user input keyword corresponding to the access request from the URL of the access source webpage, wherein the user input keyword is the keyword actually input by the access user.
Further, the method further comprises:
generating a user portrait corresponding to the access request according to the user access data;
and generating an optimization suggestion for putting the keywords according to the user portrait.
The device herein may be a server, a PC, etc.
The present application also provides a computer program product adapted to perform, when executed on a data processing device, a program code initialized with the method steps of: generating a jump service address code uniquely corresponding to the keyword; uploading the jump service address code to a search engine platform so that the search engine platform redirects a keyword link corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code according to the jump service address code; when an access request corresponding to the jump service address is received, generating a user access log corresponding to the access request; and acquiring user access data corresponding to the access request from the user access log.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, etc., such as Read Only Memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.
Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises an element.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and changes may be made to the present application by those skilled in the art. Any modifications, equivalent substitutions, improvements, etc. which are within the spirit and principles of the present application are intended to be included within the scope of the claims of the present application.
Claims (10)
1. A method of obtaining data, comprising:
generating a jump service address code uniquely corresponding to a keyword, wherein the keyword has placed a keyword advertisement on a search engine platform, and the jump service address code is used for indicating the search engine platform to redirect a link of the keyword advertisement corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code;
uploading the jump service address code to the search engine platform so that the search engine platform redirects the keyword links corresponding to the keywords to the jump service addresses uniquely corresponding to the jump service address codes according to the jump service address codes;
when an access request corresponding to the jump service address is received, generating a user access log corresponding to the access request;
and acquiring user access data corresponding to the access request from the user access log.
2. The method of claim 1, wherein after the generating the user access log corresponding to the access request, the method further comprises:
and redirecting the access request to a Uniform Resource Locator (URL) of a keyword webpage corresponding to the keyword.
3. The method of claim 2, wherein after generating the jump service address code to which the keyword uniquely corresponds, the method further comprises:
caching the mapping relation between the jump service address and the URL of the keyword webpage;
the redirecting the access request to the uniform resource locator URL of the keyword webpage corresponding to the keyword includes:
searching the URL of the keyword webpage in the mapping relation according to the jump service address;
and redirecting the access request to the URL of the keyword webpage.
4. The method according to claim 1, wherein the obtaining, in the user access log, the user access data corresponding to the access request includes:
reading and analyzing the user access log to obtain an analysis result;
acquiring user identity information and user access time corresponding to the access request from the analysis result; and/or
And acquiring the URL of the access source webpage corresponding to the access request from the analysis result, and extracting the user input keyword corresponding to the access request from the URL of the access source webpage, wherein the user input keyword is the keyword actually input by the access user.
5. The method according to any one of claims 1-4, further comprising:
generating a user portrait corresponding to the access request according to the user access data;
and generating an optimization suggestion for putting the keywords according to the user portrait.
6. A data acquisition apparatus, comprising:
the first generation unit is used for generating a jump service address code uniquely corresponding to the keyword, wherein the keyword is put in a keyword advertisement on a search engine platform, and the jump service address code is used for indicating the search engine platform to redirect a link of the keyword advertisement corresponding to the keyword to a jump service address uniquely corresponding to the jump service address code;
the uploading unit is used for uploading the jump service address code generated by the first generating unit to the search engine platform so that the search engine platform redirects the keyword link corresponding to the keyword to the jump service address uniquely corresponding to the jump service address code according to the jump service address code;
the second generation unit is used for generating a user access log corresponding to the access request when receiving the access request corresponding to the jump service address;
The acquisition unit is used for acquiring the user access data corresponding to the access request from the user access log generated by the second generation unit.
7. The apparatus of claim 6, wherein the apparatus further comprises:
and the redirection unit is used for redirecting the access request to the uniform resource locator URL of the keyword webpage corresponding to the keyword after the second generation unit generates the user access log corresponding to the access request.
8. The apparatus of claim 7, wherein the apparatus further comprises:
the caching unit is used for caching the mapping relation between the jump service address and the URL of the keyword webpage after the first generating unit generates the jump service address code uniquely corresponding to the keyword;
the redirection unit comprises:
the searching module is used for searching the URL of the keyword webpage in the mapping relation according to the jump service address;
and the redirection module is used for redirecting the access request to the URL of the keyword webpage.
9. A storage medium comprising a stored program, wherein the program, when run, controls a device in which the storage medium is located to perform the data acquisition method of any one of claims 1 to 5.
10. A processor for running a program, wherein the program when run performs the method of acquiring data according to any one of claims 1 to 5.
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| CN113610578B (en) * | 2021-08-10 | 2023-10-24 | 西窗科技(苏州)有限公司 | Accurate management method and system for search advertisement delivery |
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