CN110648156A - Advertisement processing method, device and equipment - Google Patents

Advertisement processing method, device and equipment Download PDF

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Publication number
CN110648156A
CN110648156A CN201810682144.8A CN201810682144A CN110648156A CN 110648156 A CN110648156 A CN 110648156A CN 201810682144 A CN201810682144 A CN 201810682144A CN 110648156 A CN110648156 A CN 110648156A
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China
Prior art keywords
advertisement
content
service product
contents
advertisement content
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CN201810682144.8A
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Chinese (zh)
Inventor
姚建冬
盖永波
肖文明
王骏
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Banma Zhixing Network Hongkong Co Ltd
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Alibaba Group Holding Ltd
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Priority to CN201810682144.8A priority Critical patent/CN110648156A/en
Publication of CN110648156A publication Critical patent/CN110648156A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The embodiment of the invention provides an advertisement processing method, an advertisement processing device and advertisement processing equipment, wherein the method comprises the following steps: acquiring a plurality of service product information associated with the advertisement object; extracting at least two groups of advertisement contents corresponding to the advertisement objects from the plurality of service product information; and carrying out advertisement putting treatment on the advertisement object according to the at least two groups of advertisement contents. In the scheme, the advertisement server automatically extracts the advertisement content for advertising the advertisement object from the numerous service product information associated with the advertisement object needing advertising, so that the corresponding advertiser is not required to independently provide the advertisement content for advertising, and the convenience of advertising delivery of the advertiser is improved.

Description

Advertisement processing method, device and equipment
Technical Field
The invention relates to the technical field of internet, in particular to an advertisement processing method, device and equipment.
Background
When a service provider launches a new service product, advertisement promotion is often needed to attract more consumers to use. In recent years, with the rapid development of mobile internet, online advertisements have gained a larger development space, and more service providers (advertisers) have chosen to place online advertisements. By online advertising is meant contacting the content of the advertisement to the consumer via the internet. Meanwhile, various advertisement platforms (advertisement systems) are also developed in a large number and have strong competition. Under the background, online advertisements are the most important means for most internet enterprise traffic to become, and how an advertisement platform serves various advertisers well becomes more and more important for helping the advertisers to deliver proper advertisements to proper audiences.
Currently, most advertisement platforms generally provide online advertisement services for advertisers in the following ways: advertisers provide advertisement materials, namely content for showing to advertisement audiences for watching, and advertisement putting strategies, wherein the advertisement materials are common such as pictures, characters, videos and the like, and the advertisement putting strategies comprise showing advertisements to which crowds, namely advertisement targeting information, putting time, expenses and the like. The advertisement platform edits advertisement material provided by an advertiser, and displays the edited advertisement content in an advertisement window (also commonly referred to as an advertisement pit), for example, at a position in an interface of an application program, so that when a user using the application program browses to the position of the interface, the user can see the advertisement, and if the user is interested in the advertisement, the user may click the advertisement to enter an advertisement landing page associated with the advertisement. Taking the advertisement as an introduction advertisement of a certain commodity as an example, the corresponding advertisement landing page is, for example, a purchase interface of the commodity, so that the user can purchase the commodity in the advertisement landing page, and successful conversion of the advertisement is realized.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art: the advertisement platform is only an advertisement processing mode for simply editing and directionally delivering the advertisement content, and is very inconvenient for the advertiser to operate.
Disclosure of Invention
In view of this, embodiments of the present invention provide an advertisement processing method, apparatus, and device, where in a case where an advertisement object is associated with a plurality of service products, an advertisement platform automatically extracts advertisement content for an advertisement from the plurality of service products, so as to facilitate advertisement delivery work of an advertiser.
In a first aspect, an embodiment of the present invention provides an advertisement processing method, which is applied to an advertisement server, and the method includes:
acquiring a plurality of service product information associated with the advertisement object;
extracting at least two groups of advertisement contents corresponding to the advertisement objects from the plurality of service product information;
and carrying out advertisement putting processing on the advertisement object according to the at least two groups of advertisement contents.
In a second aspect, an embodiment of the present invention provides an advertisement processing apparatus, located in an advertisement server, including:
the service product acquisition module is used for acquiring a plurality of service product information related to the advertisement object;
the advertisement content extraction module is used for extracting at least two groups of advertisement contents corresponding to the advertisement objects from the service product information;
and the advertisement content delivery module is used for carrying out advertisement delivery processing on the advertisement object according to the at least two groups of advertisement contents.
In a third aspect, an embodiment of the present invention provides an electronic device, including a processor and a memory, where the memory is used to store one or more computer instructions, and when executed by the processor, the one or more computer instructions implement the advertisement processing method in the first aspect. The electronic device may also include a communication interface for communicating with other devices or a communication network.
An embodiment of the present invention provides a computer storage medium for storing and storing a computer program, where the computer program is used to enable a computer to implement the advertisement processing method in the first aspect when executed.
In a fourth aspect, an embodiment of the present invention provides an advertisement processing method, which is applied to an operating system of a user terminal device, and the method includes:
if the preset advertisement window meets the exposure requirement, sending an exposure request to an advertisement server;
receiving an advertisement content sent by the advertisement server, wherein the advertisement content corresponds to an advertisement object associated with a plurality of service product information, and the advertisement content is extracted from at least one of the plurality of service product information by the advertisement server;
and displaying the advertisement content in the preset advertisement window.
In a fifth aspect, an embodiment of the present invention provides an advertisement processing apparatus, including:
the sending module is used for sending an exposure request to the advertisement server if the preset advertisement window meets the exposure requirement;
a receiving module, configured to receive an advertisement content sent by the advertisement server, where the advertisement content corresponds to an advertisement object associated with a plurality of service product information, and the advertisement content is extracted by the advertisement server from at least one of the plurality of service product information;
and the display module is used for displaying the advertisement content in the preset advertisement window.
In a sixth aspect, an embodiment of the present invention provides an electronic device, including a processor and a memory, where the memory is used to store one or more computer instructions, and when the one or more computer instructions are executed by the processor, the method for processing an advertisement in the fourth aspect is implemented. The electronic device may also include a communication interface for communicating with other devices or a communication network.
An embodiment of the present invention provides a computer storage medium for storing and storing a computer program, where the computer program enables a computer to implement the advertisement processing method in the fourth aspect when executed.
According to the advertisement processing method, the device and the equipment provided by the embodiment of the invention, when an advertiser wants to put an advertisement of an advertisement object associated with a plurality of service product information, such as advertising a certain video APP containing numerous video assets in order to hope more users to download the video APP, the advertisement server at the advertisement platform side acquires a plurality of service product information related to the advertisement object and extracts at least two groups of advertisement contents corresponding to the advertisement object from the service product information, the advertisement server automatically extracts the advertisement content for advertising the advertisement object from the information of the service products associated with the advertisement object to be advertised, and does not need the corresponding advertiser to independently provide the advertisement content for the advertisement, thereby improving the convenience of advertisement delivery of the advertiser.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
Fig. 1 is a flowchart of a first embodiment of an advertisement processing method according to the present invention;
fig. 2 is a flowchart of a second embodiment of an advertisement processing method according to the present invention;
fig. 3 is a flowchart of a third embodiment of an advertisement processing method according to the present invention;
fig. 4 is a flowchart of a fourth embodiment of an advertisement processing method according to the present invention;
FIG. 5 is a schematic structural diagram of an advertisement processing apparatus according to an embodiment of the present invention;
FIG. 6 is a schematic structural diagram of an electronic device corresponding to the advertisement processing apparatus provided in the embodiment shown in FIG. 5;
FIG. 7 is a schematic structural diagram of another advertisement processing apparatus according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an electronic device corresponding to the advertisement processing apparatus provided in the embodiment shown in fig. 7.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the examples of the present invention and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, and "a" and "an" generally include at least two, but do not exclude at least one, unless the context clearly dictates otherwise.
It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
The words "if", as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.
It is also noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a good or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such good or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a commodity or system that includes the element.
In addition, the sequence of steps in each method embodiment described below is only an example and is not strictly limited.
Fig. 1 is a flowchart of a first embodiment of an advertisement processing method according to an embodiment of the present invention, where the advertisement processing method according to the embodiment of the present invention may be executed at an advertisement platform, and specifically may be executed by an advertisement server at an advertisement platform side. As shown in fig. 1, the method comprises the steps of:
101. and acquiring a plurality of service product information associated with the advertisement object.
The advertisement processing method provided by the embodiment of the invention is particularly suitable for the following situations: an advertiser wants to advertise to an advertisement object associated with a plurality of service product information.
In practical application, the advertisement object may be various types of APPs, including but not limited to news information APPs, live broadcast APPs, game APPs, music APPs, video APPs, and a certain e-commerce platform.
For example, when the advertisement object is a certain video APP, the associated pieces of service product information may be introduction information of a plurality of video resources included in the video APP; when the advertisement object is a certain news information APP, the associated service product information can be news titles and contents; when the advertisement object is a certain e-commerce platform, the associated multiple service product information can be commodity information of multiple commodities provided by the e-commerce platform, including commodity titles, commodity pictures and the like; when the advertisement object is a game APP, the associated service product information may be an introduction text of a game provided by the advertisement object or some video information of the game, and the like.
In practical application, when an advertiser wants to perform advertisement placement processing on an advertisement object, the advertisement server of the advertisement platform can be provided with a plurality of service product information related to the advertisement object, so that the advertisement server can automatically extract advertisement content required for advertisement placement on the advertisement object.
Specifically, when the advertisement object is various APPs, e-commerce platforms, and the like, as described above, the advertiser may provide the corresponding APP download address and e-commerce platform website to the advertisement server, so that the advertisement server obtains corresponding information of numerous service products by downloading and accessing the corresponding APP and e-commerce platforms. Alternatively, when the magnitude of the service product information associated with the advertisement object is limited, the advertiser may also directly send the service product information to the advertisement server.
In addition, optionally, in practical applications, the advertiser may provide the advertisement server with numerous service product information of the advertisement object for the advertisement server to automatically extract the advertisement content from the advertisement object, and may also perform traditional advertisement targeting delivery through the advertisement server. Specifically, the advertiser may provide the advertisement server with advertisement targeting information corresponding to the advertisement object (which may also be referred to as a targeted advertisement plan or a targeted delivery policy), and may also provide the advertisement server with customized advertisement content (which is distinguished from the advertisement content extracted by the advertisement platform from the service product information, and is referred to as a targeted advertisement content). The advertisement targeting information includes, for example, a placement time, a placement payment fee, a targeted placement crowd, information to be displayed in an advertisement landing page, such as commodity purchase related information, an APP download address link, and the like.
The advertisement landing page refers to a first page displayed by skipping after a user clicks certain advertisement content, and in the traditional advertisement putting process, the advertisement landing page is generally a page with advertisement object conversion capability set by an advertiser, for example, the landing page of a commodity advertisement is a purchase page, and the landing page of an APP is a download page. However, the embodiment of the present invention provides another process for generating advertisement landing pages, which will be described in the following embodiments.
It can be understood that, based on the advertisement processing method provided by the embodiment of the present invention, an advertiser may only need to perform simple configuration of an advertisement plan without providing customized advertisement content to an advertisement server, for example, only configuring advertisement delivery time, delivery payment cost, information to be displayed in an advertisement landing page, and targeting delivery to any crowd.
102. At least two groups of advertisement contents corresponding to the advertisement objects are extracted from the plurality of service product information.
In the following, assuming that the number of the service product information associated with any advertisement object is N, where N >1, the advertisement server may automatically extract M groups of advertisement contents corresponding to the advertisement object from the N service product information so as to advertise the advertisement object based on the M groups of advertisement contents, where N ≧ M > 1. Wherein, for convenience of description, the at least two sets of advertisement contents are represented by M sets of advertisement contents.
The reason why the advertisement content is measured by taking the group as a measurement unit is that generally, the advertisement content often includes data elements in various forms, such as characters, pictures, audio, video, and the like, and the whole of the data elements constitutes the complete advertisement content, so that a group of advertisement content means that the advertisement content is constituted by a group of data elements.
In an optional embodiment, the advertisement server may extract at least two sets of advertisement contents corresponding to the advertisement object from the plurality of service product information by:
selecting at least two pieces of service product information from the plurality of pieces of service product information according to the popularity of the plurality of pieces of service product information;
at least two groups of advertisement contents corresponding to the advertisement object are extracted from the at least two service product information, and the at least two service product information and the at least two groups of advertisement contents are in one-to-one correspondence.
The popularity of the service product information may be embodied as the number of times that the corresponding service product is used by the user, and the usage of different service products by the user is, for example: when the service products are news and the like, the service products are represented as the number of times of being viewed by the user; when the service products are videos and music, the service products are represented as the times played by the user; when the service product is a game, the number of users playing the game is represented; when the service product is a commodity sold by an e-commerce, the number of times the service product is purchased by a user, and the like.
Therefore, the advertisement server can select M pieces of service product information with the highest heat degree from the N pieces of service product information based on the heat degrees of the N pieces of service product information, and further extract corresponding M groups of advertisement contents from the M pieces of service product information.
In an optional embodiment, the advertisement server may determine a corresponding extraction template according to the type of the advertisement object, so as to extract the M groups of advertisement contents based on the extraction template. The advertisement server side may maintain a correspondence between the types of advertisement objects and the extraction template describing what content should be extracted as advertisement content from the service product information associated with the advertisement objects of the corresponding types. The types of the advertisement objects include, for example, video, music, news, games, e-commerce, etc.
For example, for an advertisement object of a video class, the associated service product information is introduction information of each video, the introduction information is, for example, a picture and a text corresponding to any video in a certain list page of a corresponding video APP, and the text is, for example, a video name, a scenario keyword, and the like, so that the corresponding extraction template can instruct to extract the picture and the text corresponding to the video in the list page as advertisement content. For another example, for an advertisement object of news information class, the associated service product information is each news, so that the corresponding extraction template can indicate the title of the extracted news as the advertisement content. For another example, for an e-commerce advertisement object, the associated service product information is each commodity, so that the corresponding extraction template may indicate the name and picture of the extracted commodity as the advertisement content.
In an optional embodiment, since the service product information is generally displayed on a carrier of the corresponding advertisement object in a certain display style, for example, the video is displayed on a certain interface of the video APP in a certain display style, and the product is displayed on a certain page of the e-commerce website in a certain display style, the advertisement server may also directly use the display content of the service product information on the carrier as the advertisement content.
In summary, the advertisement server may extract M groups of advertisement contents corresponding to the advertisement objects from the M service product information based on the above optional manner.
103. And carrying out advertisement putting treatment on the advertisement object according to the at least two groups of advertisement contents.
When the advertiser of the advertisement object does not provide the targeted advertisement content, the advertisement platform can only use at least two groups of M groups of advertisement contents extracted by the advertisement platform to carry out advertisement putting processing on the advertisement object. It can be understood that, when the advertiser of the advertisement object also provides the targeted advertisement content, the advertisement platform may perform the advertisement putting process on the advertisement object by using the extracted M groups of advertisement contents and the targeted advertisement content provided by the advertiser.
Taking the example that the advertisement platform uses the above-mentioned M groups of advertisement contents to perform advertisement delivery processing on the advertisement object, one of the simplest advertisement delivery processing methods is that, when the advertisement platform delivers the advertisement of the advertisement object to any advertisement audience, the advertisement platform can randomly select one or several groups from the M groups of advertisement contents to deliver the advertisement to the user, so that the advertisement contents viewed by different users may be different for the same advertisement object, and thus, compared with the case that all users view the same advertisement contents, the method has a positive effect on improving the conversion rate of the advertisement.
The advertisement platform may deliver the advertisement to the user at the following time: the advertisement platform presets an advertisement window for delivering advertisement content, and the advertisement window is located in a certain user interface of a certain APP, so that when a certain user browses to a certain position in the user interface of the APP in the user terminal equipment currently, the user terminal equipment sends an exposure request to an advertisement server to request exposure, namely, the advertisement content in the preset advertisement window is displayed. The position in the user interface may be a preset position from the initial position of the user interface to a position of a preset advertisement window in the user interface.
In practical application, whether the user browses the preset advertisement window or not can be detected through an operating system in the user terminal device, that is, an interaction channel between the operating system of the user terminal device and some APPs installed in the operating system can be established in advance, so that the operating system can acquire the operation behaviors of the user in the APPs. Based on this, assuming that the advertisement platform has obtained the authorization of some operating systems in advance, the advertisement server may use the user terminal devices installed with these operating systems as the target of advertisement delivery, that is, the users who own these user terminal devices as the audience of advertisement delivery.
In conclusion, the advertisement server automatically extracts the advertisement content for advertising the advertisement object from the service product information associated with the advertisement object to be advertised, and does not need the corresponding advertiser to independently provide the advertisement content for advertising, thereby improving the convenience of advertisement delivery of the advertiser. In addition, the advertisement is put to each user based on a plurality of automatically extracted advertisement contents, the advertisement contents watched by different users may be different, and the method has a positive effect on the improvement of the advertisement conversion rate.
The following describes in detail how to perform an advertisement placement process on an advertisement object based on advertisement content dynamically extracted by an advertisement server, with reference to the following embodiments shown in fig. 2 and fig. 3.
Fig. 2 is a flowchart of a second embodiment of an advertisement processing method according to an embodiment of the present invention, as shown in fig. 2, the method may include the following steps:
201. and acquiring a plurality of service product information associated with the advertisement object.
202. At least two groups of advertisement contents corresponding to the advertisement objects are extracted from the plurality of service product information.
203. And constructing user figures respectively corresponding to the user terminal equipment according to the user behavior logs in the preset time range sent by a preset operating system in the user terminal equipment, wherein the user figures reflect service product categories preferred by the corresponding users under various types of advertisement objects.
Since the advertisement platform usually receives advertisement putting services of a plurality of advertisers, each advertiser may have one or more advertisement objects, and thus, the advertisement putting service for any advertisement object of any advertiser can be implemented by adopting the scheme provided by the embodiment. That is, in an alternative embodiment, the ad server may perform the ad placement process for each ad object independently.
However, it should be noted that the independent processing does not mean that the advertisement server needs to set an independent advertisement window for each advertisement object, and a plurality of advertisement objects may share the same advertisement window in a time-sharing manner, for example, the advertisement server may set an advertisement window for delivering an advertisement content of an advertisement object in a certain time period and set an advertisement window for delivering an advertisement content of another advertisement object in another certain time period.
In addition, the core idea of advertisement delivery in the embodiment of the invention is as follows: and constructing the user portrait to realize targeted advertisement delivery to the user according to the user portrait.
The user portrait is a user portrait of a user corresponding to a user terminal device installed with a preset operating system. Specifically, the advertisement server may construct user figures corresponding to the user terminal devices respectively based on analyzing user behavior logs within a preset time range sent by a preset operating system in each user terminal device. As mentioned in the foregoing embodiment, the advertisement server regards the user terminal device installed with the preset operating system as a terminal device of an advertisement audience.
Specifically, for any user terminal device, the user behavior log may be an access behavior of a user to some data objects in the user terminal device within a certain time range, such as 30 days, from the current time, wherein the selection of the data objects is related to the types of the advertisement objects hosted by the advertisement server, that is, the types of the data objects are consistent with the types of the advertisement objects hosted by the advertisement server, for example, assuming that the types of the advertisement objects hosted by the advertisement server include a news information class, a video class, a game class, and an e-commerce class, the types of the data objects in the user terminal device as the collection object of the user behavior log also include a news information class, a video class, a game class, and an e-commerce class. That is, the preset operating system in the user terminal device needs to collect user behavior logs corresponding to data objects of which the types are consistent with the types of the advertisement objects in the user terminal device. Taking the video data object as an example, the video data object in the user terminal device is, for example, a video in each video APP installed in the user terminal device, and a video included in a user interface of another application program in the user terminal device, such as video data included in a certain news webpage accessed by a user.
Specifically, the user behavior log collected by the preset operating system may correspond to: a downloading behavior and an access behavior of a user to an advertisement object in an application center in user terminal equipment; the user performs an operation on the service product information associated with the advertisement object, such as playing certain videos under certain videos APP, and purchasing and evaluating certain commodities operated by certain e-commerce.
In addition, the data object is also associated with a data category, for example, when the data object is each video, each video corresponds to a corresponding category identifier. Therefore, the user behavior log collected by the preset operating system at least records the access behavior of the user to a certain data object, the type of the data object and the specific attributive data category.
Therefore, the advertisement server constructs user figures respectively corresponding to the user terminal equipment based on analysis of user behavior logs reported by a preset operating system in the user terminal equipment. Wherein the user representation reflects the service product categories preferred by the corresponding user under the various types of advertisement objects. Specifically, it is assumed that for a certain type of advertisement object, for a plurality of user behavior logs corresponding to a certain user terminal device, a user behavior log in which the type of the data object is consistent with the type of the advertisement object may be screened out from the user behavior logs, and then, based on a statistical result of the data categories recorded in the screened user behavior log, a data category that meets a certain requirement is determined as a service product category preferred by the user under the advertisement object, where the certain requirement may be, for example, the number of occurrences of the data category.
Taking an advertisement object as a certain video APP as an example, the associated numerous service product information is each video resource, so that the type of the advertisement object is a video type, and correspondingly, the data object for collecting the user behavior log may include video resources in various video APPs in the user terminal device. Generally, the organization of the video resources in the video APPs is classified according to categories, such as a first-level category and a second-level category, the first-level category is, for example, a tv series, a movie, an entertainment, a comprehensive art, and the like, and the first-level category may be further classified into the second-level category, such as a tv series, which further includes categories of actions, ancient clothes, suspense, and the like. When the user behavior log reported by the preset operating system of a certain user terminal device reflects that the access characteristics (such as access times and access duration) of the user to the video-type data object are that the user frequently watches the variety program, that is, the user prefers the specific data content corresponding to the variety object under the video-type data object, the user portrait of the user can describe that the category preferred by the user under the video-type advertisement object is the variety.
Since the access behavior of each user to the data object may change continuously, in order to describe the user portrait more accurately, the advertisement server may update the corresponding user portrait based on a continuously generated user behavior log, for example, the advertisement server performs user portrait update every other week, and/or may update the user portrait of the corresponding user based on a user behavior log corresponding to a user terminal device newly generated on the same day when receiving an exposure request of a preset advertisement window sent by a preset operating system of the user terminal device.
204. In response to an exposure request of a preset advertisement window sent by a preset operating system in any user terminal device, determining whether at least one group of advertisement content matching with the user portrait exists in at least two groups of advertisement content in combination with the user portrait corresponding to the user terminal device, and if so, executing step 205.
If at least one group of advertisement content matched with the user portrait does not exist, the advertisement object is not suitable for being delivered to the user of the user terminal equipment, and the next user terminal equipment is continuously traversed after the advertisement object is ended.
205. And sending at least one group of advertisement content to a preset operating system of any user terminal equipment, so that the preset operating system displays at least one group of advertisement content in a preset advertisement window.
For any advertisement object, the at least two groups of advertisement contents are still represented by M groups of advertisement contents, after the advertisement server has extracted the M groups of advertisement contents corresponding to the advertisement object and has maintained user pictures corresponding to a plurality of user terminal devices, when an exposure request of a preset advertisement window sent by a preset operating system in a certain user terminal device is received at a certain moment, assuming that the advertisement object meets the exposure request at that moment, the advertisement server combines the user pictures corresponding to the user terminal device to determine whether at least one group of advertisement contents matched with the user picture exists in the M groups of advertisement contents corresponding to the advertisement object, and for descriptive convenience, the at least one group of advertisement contents are represented by K groups of advertisement contents, and it can be understood that K is greater than or equal to 1. And if so, sending the K groups of advertisement contents to the user terminal equipment, and displaying the K groups of advertisement contents in a preset advertisement window by a preset operating system. The number of the preset advertisement windows can also be K, so that K groups of advertisement contents correspond to K preset advertisement windows one to one, and certainly, the number of the preset advertisement windows can also be smaller than K or 1, so that different advertisement contents in the K groups of advertisement contents can be displayed in the same preset advertisement window in sequence.
It can be understood that the exposure request may carry an identifier of the user terminal device, so that the advertisement server may obtain the user portrait corresponding to the user terminal device from the user portraits corresponding to the user terminal devices obtained in advance.
For example, when the advertisement server allocates a time range for each advertisement object to use the preset advertisement window, if the current time matches the allocated use time of the advertisement object, the advertisement object is considered to meet the exposure requirement. For another example, the advertiser may set advertisement targeting information for the advertisement object, and if the advertisement targeting information includes information on which people to target advertisements, such as advertisements to users in a certain city, the advertisement object is considered to meet the exposure requirement if the user terminal device triggering the exposure request is located in the city and the current time matches the usage time allocated to the advertisement object.
Since the user portrait reflects the service product category preferred by the user under each type of advertisement object, determining whether K groups of advertisement contents matched with the user portrait exist in M groups of advertisement contents corresponding to the advertisement object means that if the type of the advertisement object is the type preferred by the user and K service product information exists in M service product information corresponding to the M groups of advertisement contents and belongs to the service product category preferred by the user, the advertisement contents corresponding to the K service product information can be considered as the advertisement contents matched with the user portrait. In practical application, an upper value limit of K can be set, and K is not set too large, and generally takes a value of 1. Therefore, when the advertisement content matched with the user portrait is more than K, K groups of advertisement content can be randomly selected from the advertisement content, or the advertisement content corresponding to K service product information with higher popularity can be selected according to the popularity of the service product information corresponding to the advertisement content matched with the user portrait.
In an optional embodiment, in order to more quickly select K groups of advertisement contents matching with the current user portrait, after M groups of advertisement contents are extracted, identification information corresponding to each of the M groups of advertisement contents may be generated, where the identification information includes a service product category to which the corresponding advertisement content belongs under the corresponding advertisement object, a type of the advertisement object, and an identification of the advertisement object. Therefore, K groups of advertisement contents consistent with the advertisement object type and the service product category reflected in the user portrait can be screened out from the service product category and the advertisement object type in the identification information of the M groups of advertisement contents.
In practical applications, in the process of extracting M groups of advertisement contents from N service product information associated with an advertisement object, generally, some service product information will be selected from a plurality of service product categories corresponding to the advertisement object for extracting corresponding advertisement contents.
206. And responding to the viewing operation of at least one group of advertisement content, and acquiring other advertisement content matched with the viewed advertisement content, wherein the service product information corresponding to the other advertisement content and the service product information corresponding to the viewed advertisement content belong to the same service product category under the advertisement object.
207. And sending the advertisement landing page comprising the viewed advertisement content and other advertisement contents to a preset operating system of any user terminal equipment, so that the preset operating system displays the advertisement landing page.
In an optional embodiment, the embodiment of the present invention further provides a solution for providing personalized advertisement landing pages to different users.
After the K groups of advertisement contents are displayed in a preset advertisement window in a user interface which is being browsed by a user, the user may be interested in one of the advertisement contents, so as to click the advertisement content to view, and at this time, the user may jump to the advertisement landing page corresponding to the viewed advertisement content.
Optionally, after the M groups of advertisement contents are extracted, a previous advertisement landing page layout style may be associated with each group of advertisement contents from at least one preset advertisement landing page layout style corresponding to the corresponding advertisement object type. Wherein, the layout styles of the advertisement landing pages associated with the M groups of advertisement contents can be the same or different. The advertisement landing page layout style comprises a plurality of advertisement content display pit positions, and can also comprise a conversion interface of an advertisement object, such as a download address link, commodity purchase related information and the like. One of the advertisement content display pit sites is used for displaying the advertisement content viewed by the user, and the other advertisement content is used for displaying other advertisement content similar to the viewed advertisement content.
That is to say, the advertisement landing page provided in the embodiment of the present invention may not only include the advertisement content viewed by the user, but also include other advertisement content similar to the viewed advertisement content, where the similarity indicates that the service product information corresponding to the other advertisement content and the service product information corresponding to the viewed advertisement content belong to the same service product category under the same advertisement object.
Optionally, when the number of the advertisement contents matching with the user portrait in the M groups of advertisement contents is more than K groups, for example, if K + a groups are provided, B groups of advertisement contents may be selected from the a groups of advertisement contents as the other advertisement contents according to the number B of the display pit sites for displaying the other advertisement contents. Of course, if the advertisement content matching the user portrait in the M groups of advertisement contents is smaller than K groups, or a is smaller than B, then B advertisement contents may be further extracted from the plurality of service product information corresponding to the same service product category in the advertisement object, where the same service product category refers to the same service product category as the service product category to which the viewed advertisement content belongs.
In summary, for the same advertisement object, when the advertisement of the advertisement object is delivered to different users, different advertisement contents are delivered to different users based on the user figures of different users, so that targeted advertisement content delivery for different users is realized, and the users have higher viewing desire for the advertisement contents delivered to the users. Meanwhile, different personalized advertisement landing pages are provided for different users, namely, more advertisement contents are provided in the advertisement landing pages, high correlation between the advertisement contents and the users is also ensured, and because the advertisement contents are matched with the portrait of the users, the attraction of the advertisement objects to the users is greatly increased, and the advertisement putting effect can be effectively improved finally.
In the embodiment, the advertisement server regards all advertisement objects of each advertiser as a whole, that is, an advertisement object set, and the advertisement server determines which advertisement content corresponding to which advertisement object is to be delivered to each advertisement audience in combination with the user images of the advertisement audience and the revenue strategy of the advertisement platform.
Fig. 3 is a flowchart of a third embodiment of an advertisement processing method according to the present invention, and as shown in fig. 3, the method may include the following steps:
301. and acquiring a plurality of service product information associated with the advertisement object.
302. At least two groups of advertisement contents corresponding to the advertisement objects are extracted from the plurality of service product information.
303. And generating identification information corresponding to at least two groups of advertisement contents, and correspondingly storing the at least two groups of advertisement contents and the identification information corresponding to the at least two groups of advertisement contents into a first advertisement library.
The identification information includes the service product category of the corresponding advertisement content under the advertisement object, the type of the advertisement object, and the identification of the advertisement object.
The first advertisement library stores a plurality of advertisement contents corresponding to each advertisement object. For example, if there are advertisement object a and advertisement object B, advertisement object a corresponds to M1 groups of advertisement content, and advertisement object B corresponds to M2 groups of advertisement content, the first advertisement library stores the M1+ M2 groups of advertisement content.
In contrast to the first advertisement library, a second advertisement library may be maintained in the advertisement server, and stored in the second advertisement library are advertisement contents (referred to as targeted advertisement contents) provided by each advertiser, where each advertisement content is associated with advertisement targeting information, as described in the foregoing other embodiments, and the advertisement targeting information may include, for example, advertisement placement time, placement payment cost, information to be shown in advertisement landing pages, targeted placement crowd, and the like.
Based on this, when the second advertisement library is not empty, the advertisement server may perform advertisement delivery processing in combination with the advertisement contents stored in the first advertisement library and the second advertisement library.
304. And constructing user figures respectively corresponding to the user terminal equipment according to the user behavior logs in the preset time range sent by a preset operating system in the user terminal equipment, wherein the user figures reflect service product categories preferred by the corresponding users under various types of advertisement objects.
The specific implementation process of this step can be referred to the description in the embodiment shown in fig. 2, and is not described herein again.
It should be noted that, in an optional embodiment, for any user terminal device, the collected user behavior log may be sent to a certain cloud server at a certain time interval, for example, every hour or in real time, and the advertisement server may pull the user behavior log within a certain range of days from the current day from the cloud server every certain number of days, for example, every 10 days, by taking the day as a unit, so as to update the user portrait corresponding to each user terminal device. Or, optionally, the advertisement server may also pull a newly added user behavior log from the cloud server every day to update the user representation.
305. And screening multiple groups of advertisement contents respectively corresponding to the user terminal equipment from the first advertisement library according to the user figures respectively corresponding to the user terminal equipment, wherein the multiple groups of advertisement contents correspond to at least one type of advertisement objects.
In this embodiment, the advertisement server may perform the process of associating candidate advertisement contents, i.e., the above-mentioned multiple sets of advertisement contents, for each user terminal device in step 305 at regular intervals, such as every few days, every other day, or every few hours, and/or whenever a new advertisement object is added. For the convenience of distinction and description, a plurality of groups of advertisement contents which are screened from the first advertisement library and respectively correspond to the user terminal devices are represented by P groups of advertisement contents, wherein P > 1.
Specifically, since the user representation reflects the service product categories preferred by the user under the advertisement objects of various types, P groups of advertisement contents corresponding to each user terminal device can be selected from the first advertisement library based on the advertisement object types and the preferred service product categories described in the user representation corresponding to each user terminal device, in combination with the advertisement object types and the service product categories included in the identification information of the advertisement contents in the first advertisement library.
For example, suppose that the user portrait corresponding to a certain user terminal device reflects the video under the category of the cartoon under the advertisement object of the video type that the user likes to watch, and the user also likes the news under the category of the financial news under the advertisement object of the news consultation type. Therefore, according to the advertisement object type and the service product category contained in the identification information of each advertisement content in the first advertisement library, the advertisement content under the animation category of each advertisement object of the video type and the advertisement content under the financial news category of each advertisement object of the news information type can be selected from the first advertisement library, and P groups of advertisement content corresponding to the user terminal equipment can be formed. It can be seen that the P group of advertisement contents corresponds to the video type and news information type advertisement objects, and the advertisement objects in the first advertisement library may not be unique, so that the P group of advertisement contents may include the advertisement contents of one or more video type advertisement objects for the video type advertisement objects.
In practical applications, the number of P may be preset, for example, 100, that is, the total number of candidate advertisement contents corresponding to each user terminal device may be preset. In addition, since the types of the advertisement objects in the first advertisement library may be more, the number of the corresponding advertisement objects in each type may be more, and the advertisement content in the same service product category may also be more, in an optional embodiment, in order to consider the advertisement objects in each type matching with the user portrait, an upper limit on the number of the advertisement contents that can be screened out in each type of the advertisement objects may be further set, and an upper limit on the number of the advertisement contents that can be screened out in different types of the advertisement objects in the same type of the advertisement objects may be further set. Thus, the P-group advertisement content often includes advertisement content of different advertisement objects under multiple advertisement object types.
306. Responding to an exposure request of a preset advertisement window sent by a preset operating system in any user terminal equipment, and screening at least one group of advertisement contents from multiple groups of advertisement contents corresponding to any user terminal equipment according to a preset profit strategy, wherein the profit for displaying the at least one group of advertisement contents is higher than the profit for displaying the rest groups of advertisement contents.
307. And sending the screened at least one group of advertisement content to a preset operating system of any user terminal equipment, so that the preset operating system displays the at least one group of advertisement content in a preset advertisement window.
For the convenience of description, at least one group of advertisement content selected from P groups of advertisement content corresponding to any user terminal equipment is represented by Q groups of advertisement content, wherein P > Q ≧ 1.
The step 301-305 may be regarded as a preparation operation before actual advertisement delivery, and when a preset operating system of a certain user terminal device triggers an exposure request of a preset advertisement window, the advertisement delivery process for the user terminal device is executed.
Specifically, when the second advertisement library is empty, that is, each advertiser does not provide targeted advertisement content, the advertisement server may perform an advertisement delivery process for the user terminal device using only the first advertisement library. Conversely, when the second advertisement repository is not empty, the advertisement server may perform an advertisement placement process for the user terminal device using the first advertisement repository and the second advertisement repository.
Taking only the first advertisement library as an example, since candidate P groups of advertisement contents have been screened out for the user terminal device based on step 305, at this time, the advertisement server may screen out Q groups of advertisement contents from the P groups of advertisement contents corresponding to the user terminal device according to a preset revenue strategy, and send the Q groups of advertisement contents to the user terminal device to display the Q groups of advertisement contents in a preset advertisement window through a preset operating system therein, where a revenue for displaying the Q groups of advertisement contents is higher than a revenue for displaying the remaining (P-Q) groups of advertisement contents.
The revenue in the preset revenue strategy refers to the revenue of the advertisement platform. The predetermined revenue strategy may be embodied as a weighted sum of a plurality of revenue metrics, which may include, for example, a delivery payment fee of an advertiser, an advertisement delivery time, a conversion rate of a corresponding advertisement object, such as the number of users used or the number of downloads of the advertisement object, and the like, as well as a network quality of a user terminal device that triggered the exposure request, whether the time that triggered the exposure request is a working day, and the like.
In practical application, the value of Q is often related to the number of preset advertisement windows, and is often smaller than or equal to the number of preset advertisement windows.
In addition, when the first advertisement library and the second advertisement library are used for carrying out advertisement putting processing aiming at any user terminal equipment, the advertisement server can screen the advertisement content which is targeted to the user terminal equipment from the second advertisement library according to the advertisement targeting information corresponding to each advertisement content in the second advertisement library; and then, according to a preset income strategy, screening Q groups of advertisement contents from the P groups of advertisement contents corresponding to the user terminal equipment and the advertisement contents targeted to the user terminal equipment. I.e. when Q groups of advertisement content need to be screened out from the set of P groups of advertisement content and advertisement content targeted to the user terminal device, compared to using only the first advertisement library.
The advertisement targeting information may include description information of targeted advertisement people, so that the advertisement content targeted to the user terminal device means that the description information of the targeted advertisement people covers the advertisement content of the user terminal device, for example, if the description information of the targeted advertisement people of a certain advertisement content is a user located in a certain city, the advertisement content is one of the advertisement contents targeted to the user terminal device if the user terminal device is located in the city.
308. And responding to the viewing operation of the at least one group of advertisement content group advertisement content, acquiring other advertisement content matched with the viewed advertisement content, wherein the service product information corresponding to the other advertisement content and the service product information corresponding to the viewed advertisement content belong to the same service product category under the same advertisement object.
309. And sending the advertisement landing page comprising the viewed advertisement content and other advertisement contents to a preset operating system of any user terminal equipment, so that the preset operating system displays the advertisement landing page.
It should be noted that, the timing for executing the step of acquiring other advertisement contents may be executed after the Q groups of advertisement contents are screened out. Alternatively, when Q is set to 1, the step of acquiring other advertisement contents matching the Q-group advertisement contents may be performed immediately after the Q-group advertisement contents are acquired. Optionally, when Q is greater than 1, after the user triggers a viewing operation for one of the Q groups of advertisement contents, the step of acquiring other advertisement contents matching the viewed group of advertisement contents may be performed.
Because the identification information of each advertisement content comprises the identification of the advertisement object corresponding to the advertisement content, the type of the advertisement object and the category of the service product, the advertisement server can obtain the advertisement content belonging to the same category of the service product as the viewed advertisement content from the M groups of advertisement contents corresponding to the advertisement object corresponding to the viewed advertisement content based on the identification information of the viewed advertisement content, and further select a certain amount of advertisement content from the advertisement contents as the other advertisement content. The number of the specifically selected other advertisement contents can be determined according to the number of the display pit positions of the other advertisement contents defined in the preset advertisement landing page layout style corresponding to the viewed advertisement contents.
Based on the embodiment, on the basis of the traditional advertiser self-defined targeted advertisement, a new advertisement content generation mode is provided, the advertiser only needs to carry out simple setting operation of advertisement targeted information, namely an advertisement delivery strategy, the advertisement content does not need to be uploaded by the advertiser, the advertisement delivery operation can be completed, the operation is convenient, and resources and time are saved. Meanwhile, the advertisement content generated by the advertisement server is from the service product information associated with the advertisement object needing advertisement putting by the advertiser, namely from the source data of the advertiser, so that the automatically generated advertisement content is very close to the advertisement object. And the advertisement server constructs the user portrait according to the operation behaviors of the user (namely the advertisement audience) on each advertisement object or other data objects with the same type as each advertisement object, so as to carry out targeted advertisement content pushing to the user based on the user portrait, and the advertisement content is more accurately delivered compared with the traditional targeted advertisement. In addition, through the self-made advertisement landing page, after the advertisement content is clicked, the user can see more other advertisement contents related to the clicked advertisement content, and the other advertisement contents are also from the service product information of the same advertisement object, namely, the user can see more data related to the advertisement object, so that the attraction of the advertisement landing page to the user is greatly enhanced, the advertisement putting effect is better finally, and meanwhile, the operation cost of an advertiser is also reduced.
Fig. 4 is a flowchart of a fourth embodiment of an advertisement processing method according to the present invention, where the advertisement processing method according to the present invention may be executed by a preset operating system in a user terminal device. As shown in fig. 4, the method includes the steps of:
401. and if the preset advertisement window meets the exposure requirement, sending an exposure request to the advertisement server.
402. Receiving an advertisement content sent by an advertisement server, wherein the advertisement content corresponds to an advertisement object associated with a plurality of service product information, and the advertisement content is extracted from at least one of the plurality of service product information by the advertisement server.
403. And displaying the advertisement content in a preset advertisement window.
In an optional embodiment, the preset operating system may further send the user behavior log collected within a preset time range to the advertisement server, so that the advertisement server constructs a user portrait corresponding to the user terminal device. Therefore, in an optional embodiment, the exposure request may further carry an identifier of the user terminal device, so that the advertisement server may obtain the user portrait corresponding to the user terminal device and obtain the advertisement content matched with the user portrait, and thus, the preset operating system may further display the advertisement content in a preset advertisement window after receiving the advertisement content matched with the user portrait sent by the advertisement server.
In an optional embodiment, when the user triggers a viewing operation on the advertisement content displayed in the preset advertisement window, the preset operating system responds to the viewing operation on the advertisement content, and may further obtain an advertisement landing page corresponding to the advertisement content from the advertisement server, and display the advertisement landing page. The advertisement landing page comprises the advertisement content and other advertisement content matched with the advertisement content, and the service product information corresponding to the other advertisement content and the service product information corresponding to the advertisement content belong to the same service product category under the same advertisement object.
The description of the embodiments that is not described in the above embodiments may refer to the description of the related embodiments described from the advertisement server side, and is not repeated herein.
An advertisement processing apparatus according to one or more embodiments of the present invention will be described in detail below. Those skilled in the art will appreciate that these advertisement processing devices may each be configured using commercially available hardware components through the steps taught by the present scheme.
Fig. 5 is a schematic structural diagram of an advertisement processing apparatus according to an embodiment of the present invention, and as shown in fig. 5, the apparatus includes: a service product acquisition module 11, an advertisement content extraction module 12 and an advertisement content delivery module 13.
And the service product obtaining module 11 is configured to obtain a plurality of service product information associated with the advertisement object.
And an advertisement content extracting module 12, configured to extract at least two sets of advertisement contents corresponding to the advertisement object from the plurality of service product information.
And the advertisement content delivery module 13 is configured to perform advertisement delivery processing on the advertisement object according to the at least two groups of advertisement contents.
Optionally, the advertisement content extraction module 12 may be configured to:
selecting at least two pieces of service product information from the plurality of pieces of service product information according to the popularity of the plurality of pieces of service product information; and extracting at least two groups of advertisement contents corresponding to the advertisement object from the at least two service product information, wherein the at least two service product information correspond to the at least two groups of advertisement contents one to one.
Optionally, the apparatus further comprises: and the user portrait constructing module 14 is configured to construct user portraits corresponding to each user terminal device according to the user behavior logs within the preset time range sent by the preset operating system in each user terminal device, where the user portraits reflect service product categories preferred by corresponding users under various types of advertisement objects.
Based on this, in an optional embodiment, the advertisement content delivery module 13 may be configured to: responding to an exposure request of a preset advertisement window sent by a preset operating system in any user terminal equipment, and determining whether at least one group of advertisement content matched with a user portrait exists in the at least two groups of advertisement content by combining the user portrait corresponding to any user terminal equipment; if the advertisement content exists, the at least one group of advertisement content is sent to the preset operating system, so that the preset operating system displays the at least one group of advertisement content in the preset advertisement window.
Optionally, the advertisement content delivery module 13 may be further configured to: responding to the viewing operation of the at least one group of advertisement content, and acquiring other advertisement content matched with the viewed advertisement content, wherein the service product information corresponding to the other advertisement content and the service product information corresponding to the viewed advertisement content belong to the same service product category under the advertisement object; and sending the advertisement landing page comprising the viewed advertisement content and the other advertisement content to the preset operating system so that the preset operating system displays the advertisement landing page.
In an optional embodiment, the advertisement content extraction module 12 may be further configured to: generating identification information corresponding to the at least two groups of advertisement contents, wherein the identification information comprises service product categories of the corresponding advertisement contents under the advertisement object, types of the advertisement objects and identifications of the advertisement objects; and correspondingly storing the at least two groups of advertisement contents and the identification information corresponding to the at least two groups of advertisement contents into a first advertisement library.
In an optional embodiment, the advertisement content delivery module 13 may be further configured to: and screening multiple groups of advertisement contents respectively corresponding to the user terminal equipment from the first advertisement library according to the user figures respectively corresponding to the user terminal equipment, wherein the multiple groups of advertisement contents correspond to at least one type of advertisement objects.
Based on this, in an optional embodiment, the advertisement content delivery module 13 may be further configured to: responding to an exposure request of a preset advertisement window sent by a preset operating system in any user terminal equipment, and screening at least one group of advertisement contents from multiple groups of advertisement contents corresponding to any user terminal equipment according to a preset profit strategy, wherein the profit for displaying the at least one group of advertisement contents is higher than the profit for displaying the rest groups of advertisement contents; and sending the at least one group of advertisement content to the preset operating system so that the preset operating system displays the at least one group of advertisement content in the preset advertisement window.
In another optional embodiment, the advertisement content delivery module 13 may be further configured to: according to the advertisement targeting information corresponding to each advertisement content in a second advertisement library, screening the advertisement content targeted to any user terminal equipment from the second advertisement library, wherein each advertisement content in the second advertisement library is the targeted advertisement content uploaded by an advertiser of each advertisement object; and screening at least one group of advertisement contents from the multiple groups of advertisement contents corresponding to any user terminal equipment and the advertisement contents targeted to any user terminal equipment according to the preset revenue strategy.
Optionally, the advertisement content delivery module 13 may be further configured to: responding to the viewing operation of the at least one group of advertisement content, and acquiring other advertisement content matched with the viewed advertisement content, wherein the service product information corresponding to the other advertisement content and the service product information corresponding to the viewed advertisement content belong to the same service product category under the same advertisement object; and sending the advertisement landing page comprising the viewed advertisement content and the other advertisement content to the preset operating system so that the preset operating system displays the advertisement landing page.
The apparatus shown in fig. 5 can perform the method of the embodiment shown in fig. 1 to 3, and reference may be made to the related description of the embodiment shown in fig. 1 to 3 for a part not described in detail in this embodiment. The implementation process and technical effect of the technical solution refer to the descriptions in the embodiments shown in fig. 1 to fig. 3, and are not described herein again.
Having described the internal functions and structure of the advertisement processing apparatus, in one possible design, the structure of the advertisement processing apparatus may be implemented as an electronic device, which may be a server on the advertisement platform side, as shown in fig. 6, and the electronic device may include: a first processor 21 and a first memory 22. Wherein the first memory 22 is used for storing programs that support the advertisement processing apparatus to execute the advertisement processing method provided in the embodiments shown in fig. 1 to 3, and the first processor 21 is configured to execute the programs stored in the first memory 22.
The program comprises one or more computer instructions which, when executed by the first processor 21, are capable of performing the steps of:
acquiring a plurality of service product information associated with the advertisement object;
extracting at least two groups of advertisement contents corresponding to the advertisement objects from the plurality of service product information;
and carrying out advertisement putting processing on the advertisement object according to the at least two groups of advertisement contents.
Optionally, the first processor 21 is further configured to perform all or part of the steps in the foregoing embodiments shown in fig. 1 to 3.
The structure of the advertisement processing device may further include a first communication interface 23, which is used for the advertisement processing device to communicate with other devices or a communication network.
In addition, an embodiment of the present invention provides a computer storage medium for storing computer software instructions for an advertisement processing apparatus, which includes a program for executing the advertisement processing method in the method embodiments shown in fig. 1 to 3.
Fig. 7 is a schematic structural diagram of another advertisement processing apparatus according to an embodiment of the present invention, as shown in fig. 7, the apparatus includes: a sending module 31, a receiving module 32 and a display module 33.
The sending module 31 is configured to send an exposure request to the advertisement server if the preset advertisement window meets the exposure requirement.
A receiving module 32, configured to receive an advertisement content sent by the advertisement server, where the advertisement content corresponds to an advertisement object associated with a plurality of service product information, and the advertisement content is extracted by the advertisement server from at least one of the plurality of service product information.
And a display module 33, configured to display the advertisement content in the preset advertisement window.
Optionally, the sending module 31 is further configured to: and sending the user behavior log collected within a preset time range to an advertisement server so that the advertisement server can construct a user portrait corresponding to the user terminal equipment.
Correspondingly, the receiving module is specifically configured to: and receiving the advertisement content which is sent by the advertisement server and matched with the user portrait.
Optionally, the apparatus further comprises: and the obtaining module is used for responding to the viewing operation of the advertisement content, obtaining an advertisement landing page corresponding to the advertisement content from the advertisement server, wherein the advertisement landing page comprises the advertisement content and other advertisement content matched with the advertisement content, and the service product information corresponding to the other advertisement content and the service product information corresponding to the advertisement content belong to the same category under the advertisement object. Accordingly, the display module 33 is further configured to: and displaying the advertisement landing page.
The apparatus shown in fig. 7 can perform the method of the embodiment shown in fig. 4, and reference may be made to the related description of the embodiment shown in fig. 4 for a part of this embodiment that is not described in detail. The implementation process and technical effect of the technical solution refer to the description in the embodiment shown in fig. 4, and are not described herein again.
Having described the internal functions and structure of the advertisement processing apparatus, in one possible design, the structure of the advertisement processing apparatus may be implemented as an electronic device, which may be a user terminal device, such as a smart phone, as shown in fig. 8, and the electronic device may include: a second processor 41 and a second memory 42. Wherein the second memory 42 is used for storing programs that support the advertisement processing apparatus to execute the advertisement processing method provided in the embodiment shown in fig. 4, and the second processor 41 is configured to execute the programs stored in the second memory 42.
The program comprises one or more computer instructions which, when executed by the second processor 41, are capable of performing the steps of:
if the preset advertisement window meets the exposure requirement, sending an exposure request to an advertisement server;
receiving an advertisement content sent by the advertisement server, wherein the advertisement content corresponds to an advertisement object associated with a plurality of service product information, and the advertisement content is extracted from at least one of the plurality of service product information by the advertisement server;
and displaying the advertisement content in the preset advertisement window.
Optionally, the second processor 41 is further configured to perform all or part of the steps in the foregoing embodiment shown in fig. 4.
The structure of the advertisement processing device may further include a second communication interface 43, which is used for the advertisement processing device to communicate with other devices or communication networks.
In addition, an embodiment of the present invention provides a computer storage medium for storing computer software instructions for an advertisement processing apparatus, which includes a program for executing the advertisement processing method in the method embodiment shown in fig. 4.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by adding a necessary general hardware platform, and of course, can also be implemented by a combination of hardware and software. With this understanding in mind, the above-described aspects and portions of the present technology which contribute substantially or in part to the prior art may be embodied in the form of a computer program product, which may be embodied on one or more computer-usable storage media having computer-usable program code embodied therein, including without limitation disk storage, CD-ROM, optical storage, and the like.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims (17)

1. An advertisement processing method applied to an advertisement server, the method comprising:
acquiring a plurality of service product information associated with the advertisement object;
extracting at least two groups of advertisement contents corresponding to the advertisement objects from the plurality of service product information;
and carrying out advertisement putting processing on the advertisement object according to the at least two groups of advertisement contents.
2. The method of claim 1, wherein the extracting at least two sets of advertisement contents corresponding to the advertisement object from the plurality of service product information comprises:
selecting at least two pieces of service product information from the plurality of pieces of service product information according to the popularity of the plurality of pieces of service product information;
and extracting at least two groups of advertisement contents corresponding to the advertisement object from the at least two service product information, wherein the at least two service product information correspond to the at least two groups of advertisement contents one to one.
3. The method of claim 1, further comprising:
and constructing user figures respectively corresponding to the user terminal equipment according to the user behavior logs in a preset time range sent by a preset operating system in the user terminal equipment, wherein the user figures reflect service product categories preferred by the corresponding users under various types of advertisement objects.
4. The method of claim 3, wherein the advertising the advertisement object according to the at least two sets of advertisement contents comprises:
responding to an exposure request of a preset advertisement window sent by a preset operating system in any user terminal equipment, and determining whether at least one group of advertisement content matched with a user portrait exists in the at least two groups of advertisement content by combining the user portrait corresponding to any user terminal equipment;
if the advertisement content exists, the at least one group of advertisement content is sent to the preset operating system, so that the preset operating system displays the at least one group of advertisement content in the preset advertisement window.
5. The method of claim 4, further comprising:
responding to the viewing operation of the at least one group of advertisement content, and acquiring other advertisement content matched with the viewed advertisement content, wherein the service product information corresponding to the other advertisement content and the service product information corresponding to the viewed advertisement content belong to the same service product category under the advertisement object;
and sending the advertisement landing page comprising the viewed advertisement content and the other advertisement content to the preset operating system so that the preset operating system displays the advertisement landing page.
6. The method of claim 3, wherein the advertising the advertisement object according to the at least two sets of advertisement contents comprises:
generating identification information corresponding to the at least two groups of advertisement contents, wherein the identification information comprises service product categories of the corresponding advertisement contents under the advertisement object, types of the advertisement objects and identifications of the advertisement objects;
and correspondingly storing the at least two groups of advertisement contents and the identification information corresponding to the at least two groups of advertisement contents into a first advertisement library.
7. The method of claim 6, further comprising:
and screening multiple groups of advertisement contents respectively corresponding to the user terminal equipment from the first advertisement library according to the user figures respectively corresponding to the user terminal equipment, wherein the multiple groups of advertisement contents correspond to at least one type of advertisement objects.
8. The method of claim 7, further comprising:
responding to an exposure request of a preset advertisement window sent by a preset operating system in any user terminal equipment, and screening at least one group of advertisement contents from multiple groups of advertisement contents corresponding to any user terminal equipment according to a preset profit strategy, wherein the profit for displaying the at least one group of advertisement contents is higher than the profit for displaying the rest groups of advertisement contents;
and sending the at least one group of advertisement content to the preset operating system so that the preset operating system displays the at least one group of advertisement content in the preset advertisement window.
9. The method of claim 8, wherein before the step of filtering out at least one group of advertisement content from the plurality of groups of advertisement content corresponding to any user terminal device according to a preset revenue strategy, the method further comprises:
according to the advertisement targeting information corresponding to each advertisement content in a second advertisement library, screening the advertisement content targeted to any user terminal equipment from the second advertisement library, wherein each advertisement content in the second advertisement library is the targeted advertisement content uploaded by an advertiser of each advertisement object;
the screening of at least one group of advertisement contents from the multiple groups of advertisement contents corresponding to any user terminal equipment according to a preset revenue strategy comprises the following steps:
and screening at least one group of advertisement contents from the multiple groups of advertisement contents corresponding to any user terminal equipment and the advertisement contents targeted to any user terminal equipment according to the preset revenue strategy.
10. The method of claim 8, further comprising:
responding to the viewing operation of the at least one group of advertisement content, and acquiring other advertisement content matched with the viewed advertisement content, wherein the service product information corresponding to the other advertisement content and the service product information corresponding to the viewed advertisement content belong to the same service product category under the same advertisement object;
and sending the advertisement landing page comprising the viewed advertisement content and the other advertisement content to the preset operating system so that the preset operating system displays the advertisement landing page.
11. An advertisement processing apparatus, comprising:
the service product acquisition module is used for acquiring a plurality of service product information related to the advertisement object;
the advertisement content extraction module is used for extracting at least two groups of advertisement contents corresponding to the advertisement objects from the service product information;
and the advertisement content delivery module is used for carrying out advertisement delivery processing on the advertisement object according to the at least two groups of advertisement contents.
12. An electronic device, comprising: a memory, a processor; wherein the content of the first and second substances,
the memory is to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the advertisement processing method of any of claims 1 to 10.
13. An advertisement processing method is applied to an operating system of a user terminal device, and comprises the following steps:
if the preset advertisement window meets the exposure requirement, sending an exposure request to an advertisement server;
receiving an advertisement content sent by the advertisement server, wherein the advertisement content corresponds to an advertisement object associated with a plurality of service product information, and the advertisement content is extracted from at least one of the plurality of service product information by the advertisement server;
and displaying the advertisement content in the preset advertisement window.
14. The method of claim 13, further comprising:
sending the user behavior log collected within a preset time range to the advertisement server so that the advertisement server can construct a user portrait corresponding to the user terminal equipment;
the receiving of the advertisement content sent by the advertisement server includes:
and receiving the advertisement content which is sent by the advertisement server and matched with the user portrait.
15. The method according to claim 13 or 14, characterized in that the method further comprises:
responding to the viewing operation of the advertisement content, acquiring an advertisement landing page corresponding to the advertisement content from the advertisement server, wherein the advertisement landing page comprises the advertisement content and other advertisement content matched with the advertisement content, and service product information corresponding to the other advertisement content and service product information corresponding to the advertisement content belong to the same service product category under the advertisement object;
and displaying the advertisement landing page.
16. An advertisement processing apparatus, comprising:
the sending module is used for sending an exposure request to the advertisement server if the preset advertisement window meets the exposure requirement;
a receiving module, configured to receive an advertisement content sent by the advertisement server, where the advertisement content corresponds to an advertisement object associated with a plurality of service product information, and the advertisement content is extracted by the advertisement server from at least one of the plurality of service product information;
and the display module is used for displaying the advertisement content in the preset advertisement window.
17. An electronic device, comprising: a memory, a processor; wherein the content of the first and second substances,
the memory is to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the advertisement processing method of any of claims 13 to 15.
CN201810682144.8A 2018-06-27 2018-06-27 Advertisement processing method, device and equipment Pending CN110648156A (en)

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