TWM485460U - Interactive network advertisement simulcast system - Google Patents
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Description
本創作係有關於一種網路廣告聯播技術,更詳而言之,係一種透過用戶端安裝的應用資源來產生廣告點擊事件的交互式網路廣告聯播系統。This creation is about an online advertising technology, and more specifically, an interactive web advertising system that generates ad click events through user-installed application resources.
隨著手機、平板電腦等行動終端裝置在人們生活中的日漸普及,利用行動終端裝置對用戶進行廣告行銷的業務已成為商家宣傳和推廣產品,提高知名度的很好的途徑。然在另一方面,現在的網路廣告播放平台均是以通路商為單一窗口的廣告行銷,因此為增加廣告曝光率得由多個通路商來進行廣告行銷,故廣告主的廣告投放成本日益增大,但廣告效果卻大不如前,在這種情況下,精準廣告投放即成為網路廣告聯播的重要趨勢。With the increasing popularity of mobile terminal devices such as mobile phones and tablet computers in people's lives, the use of mobile terminal devices to conduct advertising and marketing for users has become a good way for businesses to promote and promote products and improve their popularity. On the other hand, the current online advertising platform is based on the single-window advertising marketing of the channel quotient. Therefore, in order to increase the advertising exposure, multiple channels are used for advertising marketing, so the advertising cost of the advertiser is increasing. Increased, but the advertising effect is not as good as before, in this case, accurate advertising has become an important trend of online advertising.
此外,目前在行動終端裝置上,用戶若需查看廣告內容,通常需離開當前運行之應用程式運行環境,而轉入瀏覽器等其他應用程式中查看廣告業務的詳細內容,當用戶瀏覽完廣告業務內容再返回至該當前運行之應用程式時,該應用程式的運行狀態可能已發生了變化,而並非保持在用戶查看廣告業務之前的狀態,使得用戶的使用體驗較差。In addition, currently, on the mobile terminal device, if the user needs to view the advertisement content, it is usually necessary to leave the currently running application running environment, and transfer to other applications such as a browser to view the detailed content of the advertisement service, and when the user browses the advertisement business. When the content is returned to the currently running application, the running state of the application may have changed, instead of maintaining the state before the user viewed the advertising business, resulting in a poor user experience.
因此,如何提出一種既不影響當前應用程式之運行狀態,亦能提高廣告點閱率的網路廣告聯播技術,即為本創作待解決的技術課題。Therefore, how to propose a network advertisement simulcast technology that does not affect the running state of the current application and can improve the advertisement click rate is the technical subject to be solved for the creation.
鑒於上述先前技術之種種問題,本創作之目的在於提供一種交互式網路廣告聯播系統,以於用戶在瀏覽網路廣告資訊時,不影響當前應用資源的運行,提升用戶的使用體驗。In view of the above problems of the prior art, the purpose of the present invention is to provide an interactive network advertisement simulcast system, so that when the user browses the network advertisement information, the operation of the current application resource is not affected, and the user experience is improved.
本創作之另一目的在於提供一種交互式網路廣告聯播系統,以提高網路廣告的點擊率,實現廣告主、應用資源開發商、與用戶三方面的共贏。Another purpose of this creation is to provide an interactive web advertisement simulcast system to improve the click rate of online advertisements, and achieve a win-win situation among advertisers, application resource developers, and users.
為達到上述目的以及其他目的,本創作提供一種交互式網路廣告聯播系統,係用於提供網路廣告聯播服務,該系統包括:廣告管理模組,係用於提供廣告投放管理介面,俾供廣告主藉由該廣告投放管理介面提交廣告主註冊信息資料並上傳廣告資訊及設定該廣告資訊之投放範圍,以生成廣告資料庫;應用資源管理模組,係用於提供應用資源管理介面,俾供應用資源開發商藉由該應用資源管理介面提交待作為聯播媒介之應用資源的註冊信息資料,以生成應用資源資料庫;用戶管理模組,係用於提供用戶註冊介面,俾供該做為聯播媒介之應用資源的用戶藉由該用戶註冊介面提交用戶註冊信息資料以成為該應用資源之廣告受眾,同時設定該用戶之廣告資訊需求範圍,以生成用戶資料庫;以及廣告聯播管理模組,係用於依據該應用資源資料庫中儲存之該應用資源的註冊信息資料,於該應用資源之用戶操作介面上添加相應之廣告聯播功能感應單元,並當偵測到安裝該應用資源之用戶的終端裝置觸發其用戶操作介面上的廣告聯播功能輸入單元時,依據該用戶資料庫中的儲存資料識別該應用資源的用戶身份,並依據該用戶資料庫中儲存之該用戶的廣告資訊需求範圍,以自該廣告資料庫中查詢投放範圍與該用戶之廣告資訊需求範圍相匹配的廣告資訊,並將該查詢出之廣告資訊推送至該應用資源之用戶操作介面予以播放。In order to achieve the above and other purposes, the present invention provides an interactive web advertisement simulcasting system for providing a network advertisement simulcast service, the system comprising: an advertisement management module for providing an advertisement management interface, for providing The advertiser submits the advertiser registration information and uploads the advertisement information and sets the advertisement information by the advertisement management interface to generate an advertisement database; the application resource management module is used to provide an application resource management interface, The application resource developer submits the registration information data of the application resource to be used as the network media through the application resource management interface to generate an application resource database; the user management module is used to provide a user registration interface, and is provided for The user of the application resource of the simulcast media submits the user registration information through the user registration interface to become an advertisement target of the application resource, and sets a range of the advertisement information demand of the user to generate a user database; and an advertisement simulcast management module, Used to store the application stored in the application resource database The registration information of the source adds a corresponding advertisement simulating function sensing unit to the user operation interface of the application resource, and when detecting that the terminal device of the user who installs the application resource triggers the advertisement simulating function input unit of the user operation interface thereof Identifying the user identity of the application resource according to the stored data in the user database, and querying the delivery scope and the user from the advertisement database according to the range of the advertisement information demand of the user stored in the user database The advertisement information needs to match the advertisement information, and the advertisement information of the inquiry is pushed to the user operation interface of the application resource to be played.
較佳地,該應用資源係包括:行動APP或Web,該應用資源資料庫中所儲存之該應用資源的註冊信息資料至少包括該應用資源之API信息,俾供該廣告聯播管理模組藉由調用該應用資源之API,於該應用資源之用戶操作介面上添加相應之廣告聯播功能輸入單元。Preferably, the application resource includes: an action APP or a web, and the registration information of the application resource stored in the application resource database at least includes API information of the application resource, and the advertisement communication management module is used by the advertisement management module The API of the application resource is invoked, and a corresponding advertisement simulating function input unit is added to the user operation interface of the application resource.
較佳地,該廣告聯播管理模組係藉由一廣告資訊顯示介面播放該廣告資訊,該廣告資訊顯示介面係獨立於當前應用資源之用戶操作介面並以局部或全部遮蓋方式疊加顯示於該當前應用資源之用戶操作介面上,且該廣告資訊顯示介面復包括關閉功能鍵,用於關閉疊加顯示於該當前應用資源之用戶操作介面上的廣告資訊顯示介面,以恢復顯示該當前應用資源之用戶操作介面。Preferably, the advertisement simulcast management module plays the advertisement information by using an advertisement information display interface, which is displayed independently of the user operation interface of the current application resource and is superimposed and displayed in the partial or total cover manner. The user operation interface of the application resource, and the advertisement information display interface includes a shutdown function key for closing the advertisement information display interface superimposed and displayed on the user operation interface of the current application resource, so as to restore the user who displays the current application resource. Operation interface.
較佳地,該系統復包括:第一用戶需求分析模組,透過記錄用戶瀏覽該應用資源的使用情況來自動分析該用戶之興趣喜好,俾供該廣告聯播管理模組據以自該廣告資料庫中查詢投放範圍與該用戶之興趣喜好相匹配的廣告資訊並推送至該應用資源之用戶操作介面予以播放。Preferably, the system further comprises: a first user requirement analysis module, which automatically analyzes the user's interest preference by recording the user's browsing usage of the application resource, and the advertisement communication management module is based on the advertisement data. The advertisement information in the library matching the interest range of the user is searched and pushed to the user operation interface of the application resource to be played.
較佳地,該用戶資料庫中所儲存之各用戶註冊信息資料係包括一唯一的識別碼,該識別碼係為用戶帳戶名稱、該終端設備識別碼(IMEI)、手機號碼、或電子郵箱。Preferably, each user registration information stored in the user database includes a unique identification code, which is a user account name, the terminal device identification code (IMEI), a mobile phone number, or an email address.
較佳地,該系統復包括:第二用戶需求分析模組,於用戶瀏覽該終端設備的應用資源時,該第二用戶需求分析模組透過分析該終端設備的當前地理位置,俾供該廣告聯播管理模組據以自該廣告資料庫中查詢投放範圍與該終端設備之當前地理位置相匹配的廣告資訊並推送至該應用資源之用戶操作介面予以播放。Preferably, the system includes: a second user requirement analysis module, wherein when the user browses the application resource of the terminal device, the second user requirement analysis module analyzes the current geographic location of the terminal device for the advertisement The simulcast management module is configured to query the advertisement information that matches the current geographic location of the terminal device from the advertisement database and push it to the user operation interface of the application resource to play.
較佳地,該系統復包括:第三用戶需求分析模組,透過瀏覽該終端設備自身、安裝於該終端設備中之該應用資源、或安裝於該設備終端中之第三方應用程式,以調取相關之交互型數據資料,俾供該廣告聯播管理模組據以將該廣告資料庫中的廣告資訊推送至該交互型數據資料所指定之終端設備中。Preferably, the system includes: a third user requirement analysis module, by browsing the terminal device itself, the application resource installed in the terminal device, or a third-party application installed in the device terminal, The related interactive data data is obtained, and the advertisement communication management module is configured to push the advertisement information in the advertisement database to the terminal device specified by the interactive data data.
較佳地,該廣告主藉由該廣告管理模組所上傳之廣告資訊係包括:廣告任務活動、商品促銷信息、優惠券或代金券,且該系統復包括:任務執行記錄模組,係用於紀錄該用戶資料庫中所儲存之各用戶執行該廣告任務活動的情況,並針對完成執行廣告任務活動之用戶提供獎勵,該獎勵方式包括:積分、虛擬貨幣、現金、或實物;此外,更可將所記錄的結果作為該廣告管理模組設定該廣告資訊之投放範圍的設定資料,以供用戶設定其廣告資訊需求範圍之選項。Preferably, the advertisement information uploaded by the advertiser by the advertisement management module includes: an advertisement task activity, a product promotion information, a coupon or a voucher, and the system includes: a task execution record module, which is used by Recording the performance of each user stored in the user database to perform the advertising task activity, and providing rewards to users who complete the execution of the advertising task, including: points, virtual currency, cash, or physical; in addition, The recorded result can be used as the setting data of the advertising management module to set the advertising range of the advertising information, so that the user can set the option of the advertising information demand range.
相較於先前技術,本創作透過於應用程式之用戶操作介面添加廣告聯播功能輸入單元,俾於用戶在瀏覽該應用資源時,透過觸發該廣告聯播功能輸入單元,即可在當前應用資源的程式運行不受影響的前提下瀏覽相關廣告資訊,以提升用戶的使用體驗,且該廣告資訊顯示介面並不用取代或刪除瀏覽畫面中原有的圖片式廣告版位,而是在用戶操作介面上提供輸入單元(例如按鈕、按鍵或感應區等輸入型式),以讓用戶輸入以決定是否開啟廣告播放的服務。此外,透過提供廣告主設定廣告資訊之投放範圍以及提供用戶設定廣告資訊需求範圍,俾能有針對性地將相關廣告資訊推送至指定的用戶處進行播放,以藉此交互式的網路廣告聯播方式提高廣告的瀏覽點擊率,實現廣告主、應用資源開發商、以及用戶三者的共贏。Compared with the prior art, the present application adds an advertisement simulating function input unit through the user operation interface of the application, so that when the user browses the application resource, the program of the current application resource can be triggered by triggering the advertisement simulating function input unit. The relevant advertising information is browsed on the premise that the operation is not affected, so as to enhance the user experience, and the advertisement information display interface does not replace or delete the original image advertisement layout in the browsing screen, but provides input on the user operation interface. A unit (such as an input type such as a button, button, or sensing area) that allows the user to enter a service that determines whether or not to turn on ad playback. In addition, by providing advertisers with the scope of advertising information and providing users with a range of advertising information requirements, they can be targeted to push relevant advertising information to designated users for playback, thereby enabling interactive online advertising. The method improves the browsing click rate of the advertisement, and achieves a win-win situation among the advertiser, the application resource developer, and the user.
以下內容將搭配圖式,藉由特定的具體實施例說明本創作之技術內容,熟悉此技術之人士可由本說明書所揭示之內容輕易地了解本創作之其他優點與功效。本創作亦可藉由其他不同的具體實施例加以施行或應用。本說明書中的各項細節亦可基於不同觀點與應用,在不背離本創作之精神下,進行各種修飾與變更。The following content will be described in conjunction with the drawings, and the technical contents of the present invention will be described by a specific embodiment. Those skilled in the art can easily understand other advantages and effects of the present invention by the contents disclosed in the present specification. This creation can also be implemented or applied by other different embodiments. The details of the present specification can also be modified and changed without departing from the spirit of the present invention.
請參閱圖1,其係本創作之交互式網路廣告聯播系統的基本系統架構圖,如圖所示,本創作之交互式網路廣告聯播系統100係用於提供網路廣告聯播服務,該系統100至少包括:廣告管理模組110、應用資源管理模組120、用戶管理模組130、以及廣告聯播管理模組140。Please refer to FIG. 1 , which is a basic system architecture diagram of the interactive web advertisement simulcast system of the present invention. As shown in the figure, the interactive web advertisement simulcast system 100 of the present invention is used for providing a network advertisement simulcast service. The system 100 includes at least an advertisement management module 110, an application resource management module 120, a user management module 130, and an advertisement simulcast management module 140.
廣告管理模組110係用於提供一廣告投放管理介面,俾供廣告主11藉由該廣告投放管理介面提交廣告主註冊信息資料並上傳廣告資訊及設定該廣告資訊之投放範圍,以生成廣告資料庫111,於本實施例中,該廣告主11復可藉由該廣告投放管理介面針對所上傳的廣告資訊的類型進行設定,廣告資訊的類型可例如為廣告任務活動、商品促銷信息、優惠券或代金券等,以藉此O2O(Online to Offline)營銷模式,把線下實體業者的促銷信息透過網路推送給線上的用戶,該廣告主可例如為餐飲、健身、電影、演出、以及美容美髮等行業别的業者。而該廣告任務活動則可包括:時下流行的打卡任務、拍照任務、及識別碼掃描任務等形式。The advertisement management module 110 is configured to provide an advertisement management interface for the advertiser 11 to submit the advertisement registration information and upload the advertisement information and set the advertisement information to generate the advertisement data through the advertisement management interface. The library 111, in this embodiment, the advertiser 11 can be set by the advertisement management interface for the type of the uploaded advertisement information, and the type of the advertisement information can be, for example, an advertisement task activity, a product promotion information, a coupon. Or vouchers, etc., in order to use the O2O (Online to Offline) marketing model to promote offline promotion information to online users, such as catering, fitness, movies, performances, and beauty. Other manufacturers in the hairdressing industry. The advertising task activity may include: a popular punching task, a photo task, and an identification code scanning task.
應用資源管理模組120係用於提供一應用資源管理介面,俾供應用資源開發商12藉由該應用資源管理介面提交待作為聯播媒介之應用資源200的註冊信息資料,以生成應用資源資料庫121,其中,該應用資源資料庫121中所儲存的該應用資源200的註冊信息資料至少包括有該應用資源200之應用程式介面(Application Programming Interface;API)信息。於本實施例中,該應用資源200係安裝於終端設備20上,該終端設備20係例如為智慧型手機、平板電腦、筆記型電腦、桌上型電腦、智慧型電視機、智慧型電視機頂盒、或遊戲機等,而該應用資源則可例如為安裝於上述各類型終端設備20中的行動APP、網站、或VOD互動電視平台等。因此,透過本創作,藉由廣告任務的方式提高用戶對於廣告資訊的參與度,使得廣告主、用戶、及應用資源開發商三方面均獲得利益,從而達到共贏的目的(請容後詳述)The application resource management module 120 is configured to provide an application resource management interface, and the provisioning resource developer 12 submits the registration information data of the application resource 200 to be the broadcast media by using the application resource management interface to generate an application resource database. 121. The registration information of the application resource 200 stored in the application resource database 121 includes at least application programming interface (API) information of the application resource 200. In this embodiment, the application resource 200 is installed on the terminal device 20, and the terminal device 20 is, for example, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart television, and a smart TV set top box. Or a game machine or the like, and the application resource may be, for example, a mobile APP, a website, or a VOD interactive television platform installed in each type of terminal device 20 described above. Therefore, through this creation, the user's participation in advertising information is enhanced by means of advertising tasks, so that advertisers, users, and application resource developers all gain benefits, thereby achieving a win-win goal (please specify later) )
用戶管理模組130係用於提供一用戶註冊介面,俾供該做為聯播媒介之應用資源200的用戶13藉由該用戶註冊介面提交用戶註冊信息資料以成為該應用資源200之廣告大眾,並提供設定該用戶13之廣告資訊需求範圍,以生成用戶資料庫131。其中,該用戶資料庫131中所儲存之各用戶的註冊信息資料分別具有一唯一的識別碼,該識別碼可以為用戶註冊時所設定之用戶帳戶名稱,亦或該終端設備識別碼(IMEI)、手機號碼、或電子郵箱等。The user management module 130 is configured to provide a user registration interface, and the user 13 who is the application resource 200 as the network media submits the user registration information through the user registration interface to become the advertisement of the application resource 200, and A range of advertisement information requirements for the user 13 is provided to generate a user database 131. The registration information of each user stored in the user database 131 has a unique identification code, and the identification code may be a user account name set by the user when registering, or the terminal device identification code (IMEI). , mobile phone number, or email address.
廣告聯播管理模組140係用於依據該應用資源資料庫121中儲存之該應用資源200的註冊信息資料,於該應用資源200之用戶操作介面201上添加相應之廣告聯播功能輸入單元141(請配合參閱圖2),並當偵測該應用資源200之用戶操作介面201上的廣告聯播功能輸入單元141被觸發時,依據該用戶資料庫131中的儲存資料識別該應用資源200的用戶身份,並依據該用戶資料庫131中儲存之該用戶的廣告資訊需求範圍,以自該廣告資料庫111中查詢投放範圍與該用戶之廣告資訊需求範圍相匹配的廣告資訊,並將該查詢出之廣告資訊推送至該應用資源200的用戶操作介面201’予以播放。於本實施例中,該廣告聯播管理模組140係透過調用該應用資源資料庫121中所儲存之應用資源之API信息資料,於該應用資源200的用戶操作介面201上添加相應之廣告聯播功能輸入單元141,該廣告聯播功能輸入單元141係例如為圖2所示之圖標式按鈕或按鍵,甚至可以採用感應區的輸入型式。此外,該廣告聯播管理模組140係藉由一廣告資訊顯示介面203播放該廣告資訊,該廣告資訊顯示介面203係獨立於當前應用資源200之用戶操作介面201’,並以局部或全部遮蓋方式疊加顯示於該當前應用資源200之用戶操作介面201’上。再者,該廣告資訊顯示介面203上復包括一關閉功能鍵142,其用於關閉疊加顯示於該當前應用資源200之用戶操作介面201’上的廣告資訊顯示介面203,以恢復顯示該當前應用資源200之用戶操作介面201,從而達到在不影響當前應用資源200之運行的前提下,提供用戶13瀏覽所需要的廣告資訊,以提升用戶的使用體驗。The advertisement simulcast management module 140 is configured to add a corresponding advertisement simulcast function input unit 141 to the user operation interface 201 of the application resource 200 according to the registration information of the application resource 200 stored in the application resource database 121 (please Referring to FIG. 2), when the advertisement simulating function input unit 141 on the user operation interface 201 of the application resource 200 is triggered, the user identity of the application resource 200 is identified according to the stored data in the user database 131. And in accordance with the advertisement information demand range of the user stored in the user database 131, the advertisement information matching the scope of the advertisement information request of the user is searched from the advertisement database 111, and the advertisement of the query is displayed. The information is pushed to the user operation interface 201' of the application resource 200 for playback. In the embodiment, the advertisement simulcast management module 140 adds the corresponding advertisement simulcast function to the user operation interface 201 of the application resource 200 by calling the API information data of the application resource stored in the application resource database 121. The input unit 141 is, for example, an icon button or a button as shown in FIG. 2, and may even adopt an input type of a sensing area. In addition, the advertisement simulcast management module 140 plays the advertisement information by using an advertisement information display interface 203, which is independent of the user operation interface 201 ′ of the current application resource 200 and is partially or completely covered. The overlay is displayed on the user operation interface 201' of the current application resource 200. Moreover, the advertisement information display interface 203 further includes a close function key 142 for closing the advertisement information display interface 203 superimposed and displayed on the user operation interface 201 ′ of the current application resource 200 to resume displaying the current application. The user of the resource 200 operates the interface 201 to provide the advertisement information required by the user 13 to browse the user's experience without affecting the operation of the current application resource 200.
另外,於本創作之其他實施例中,該交互式網路廣告聯播系統100除可依據用戶13於該用戶資料庫131中所自行設定之廣告資訊需求範圍來有針對性的提供相關廣告資訊進行播放之外,亦可透過主動分析用戶13之喜好範圍,以自該廣告資料庫111中篩選出符合該用戶13喜好的廣告資訊予以播放。In addition, in other embodiments of the present invention, the interactive network advertising system 100 can provide targeted advertising information according to the range of advertising information requirements set by the user 13 in the user database 131. In addition to playing, the content of the user 13 may be actively analyzed to filter the advertisement information that matches the user's 13 preferences from the advertisement database 111.
具體而言,於本創作之一實施例中,復包括第一用戶需求分析模組151,其透過記錄用戶13瀏覽該應用資源200的使用情況(例如用戶輸入的搜索關鍵字、該應用資源的類型或屬性及用戶的瀏覽記錄等)來自動分析該用戶13之興趣喜好,俾供該廣告聯播管理模組140據以自該廣告資料庫111中查詢投放範圍與該用戶之興趣喜好相匹配的廣告資訊並推送至該應用資源200之用戶操作介面201予以播放。Specifically, in an embodiment of the present invention, the first user requirement analysis module 151 is further configured to record the usage of the application resource 200 by the user 13 (for example, a search keyword input by the user, the application resource). The type or attribute and the user's browsing history, etc., to automatically analyze the interest preference of the user 13 for the advertisement simulcast management module 140 to query the advertisement database 111 to match the user's interest preference. The advertisement information is pushed to the user operation interface 201 of the application resource 200 for playback.
於本創作之另一實施例中,復包括第二用戶需求分析模組152,其係於用戶13瀏覽該終端設備20的應用資源200時,透過分析該終端設備20的當前地理位置,俾供該廣告聯播管理模組140據以自該廣告資料庫111中查詢投放範圍與該終端設備20之當前地理位置相匹配的廣告資訊並推送至該應用資源200之用戶操作介面予以播放,亦即,結合定位技術來依據用戶的實際所處位置為其提供附近商家的相關活動信息。In another embodiment of the present invention, the second user requirement analysis module 152 is included, and when the user 13 browses the application resource 200 of the terminal device 20, the current geographic location of the terminal device 20 is analyzed. The advertisement simulating management module 140 is configured to query the advertisement information matching the current geographic location of the terminal device 20 from the advertisement database 111 and push the advertisement information to the user operation interface of the application resource 200 for playing, that is, The positioning technology is combined to provide relevant activity information of nearby merchants according to the actual location of the user.
於本創作之又一實施例中,復包括第三用戶需求分析模組153,其透過瀏覽該終端設備20自身、安裝於該終端設備20中之該應用資源200、或安裝於該設備終端20中之第三方應用程式(未予圖式),以調取相關之交互型數據資料,例如應用資源附帶之通訊錄、手機通訊錄、各類社交網站之通訊錄(例如FACEBOOK或微博的好友圈)、或電子郵箱通訊錄(例如outlook郵箱程式中的聯繫人郵箱)等,俾供該廣告聯播管理模組140據以將該廣告資料庫111中的廣告資訊推送至該交互型數據資料所指定的終端設備20中,以達到在好友之間共享廣告資訊的目的。In another embodiment of the present application, the third user requirement analysis module 153 is further configured to browse the terminal device 20 itself, the application resource 200 installed in the terminal device 20, or be installed in the device terminal 20. A third-party application (not shown) to retrieve relevant interactive data, such as address book, mobile phone address book, and address book of various social networking sites (such as FACEBOOK or Weibo friends) Circles, or an email address book (for example, a contact mailbox in an Outlook mailbox program), etc., for the advertisement simulcast management module 140 to push the advertisement information in the advertisement database 111 to the interactive data material The specified terminal device 20 aims to share advertising information between friends.
更佳地,本創作復包括任務執行記錄模組160,其係用於記錄該用戶資料庫131中所儲存之各用戶執行前述廣告任務活動的記錄,並依據所記錄的結果,針對完成執行該廣告任務活動的用戶13提供獎勵,其中,獎勵方式可包括:積分、虛擬貨幣、現金、或實物等。除此之外,得以記錄用戶13的使用經驗如:使用頻率、經驗值等與使用喜好進行分類。使得記錄模組160得以反饋至廣告管理模組110作為受眾的設定選項,亦即,增加廣告資訊之投放範圍,以供用戶設定其廣告資訊需求範圍之選項來源。More preferably, the present application includes a task execution record module 160 for recording a record of each user stored in the user database 131 performing the foregoing advertisement task activity, and performing the execution for the completion according to the recorded result. The user 13 of the advertising task activity provides a reward, wherein the reward method may include: points, virtual currency, cash, or physical objects. In addition to this, it is possible to record the user 13's experience of use such as frequency of use, experience value, etc., and classification by use preferences. The recording module 160 is allowed to feed back to the advertisement management module 110 as a setting option of the audience, that is, to increase the scope of the advertising information, so that the user can set the source of the option of the advertising information demand range.
圖3係本創作之交互式網路廣告聯播系統之運作流程圖,其中,該系統係應用於交互式網路廣告聯播系統上,藉此提供網路廣告聯播服務。3 is a flow chart of the operation of the interactive web advertising system of the present invention, wherein the system is applied to an interactive network advertising system to provide a network advertising service.
如圖所示,首先執行步驟S301,建立廣告資料庫、應用資源資料庫、以及用戶資料庫,其中該廣告資料庫係用於管理廣告主藉由廣告投放管理介面所提交之廣告主註冊信息資料、廣告資訊以及該廣告資訊之投放範圍的設定資料。該應用資源資料庫用於管理應用資源開發商藉由應用資源管理介面所提交之用於作為聯播媒介之應用資源的註冊信息資料,其中,該應用資源係例如為行動APP、網站(web)、或VOD互動電視平台,且該應用資源係安裝於例如智慧型手機、平板電腦、筆記型電腦、桌上型電腦、智慧型電視機、智慧型電視機頂盒、或遊戲機等終端設備上。而該用戶資料庫係用於管理該作為聯播媒介之應用資源的用戶藉由用戶註冊介面所提交之用戶註冊信息資料及該用戶之廣告資訊需求範圍的設定資料,接著進行步驟S303。As shown in the figure, step S301 is first executed to establish an advertisement database, an application resource database, and a user database, wherein the advertisement database is used to manage advertisers' registration information submitted by the advertisement through the advertisement management interface. , advertising information and setting information for the scope of the advertising information. The application resource database is used to manage the registration information file submitted by the application resource developer through the application resource management interface for the application resource as the network media, where the application resource is, for example, a mobile APP, a website (web), Or VOD interactive TV platform, and the application resource is installed on terminal devices such as smart phones, tablets, notebook computers, desktop computers, smart televisions, smart TV set-top boxes, or game consoles. The user database is used to manage the user registration information submitted by the user registration interface and the setting information of the user's advertisement information requirement range, and then proceeds to step S303.
於步驟S303中,依據應用資源資料庫中的儲存資料於應用資源之用戶操作介面上添加廣告聯播功能輸入單元,具體而言,前述的應用資源資料庫中所儲存的該應用資源的註冊信息資料係包括:該應用資源之API信息,俾供該交互式網路廣告聯播系統透過調用該應用資源之API,以於該應用資源之用戶操作介面上添加相應之廣告聯播功能輸入單元,接著進行步驟S305。In the step S303, the advertisement simulcast function input unit is added to the user operation interface of the application resource according to the stored data in the application resource database, specifically, the registration information data of the application resource stored in the foregoing application resource database. The system includes: API information of the application resource, for the interactive network advertising system to call the API of the application resource, to add a corresponding advertisement simulating function input unit to the user operation interface of the application resource, and then perform the steps S305.
於步驟S305中,令該交互式網路廣告聯播系統偵測該應用資源之用戶操作介面上的廣告聯播功能輸入單元是否被觸發,並當偵測該廣告聯播功能輸入單元141(如圖2所示)被觸發時,首先依據該用戶資料庫中的儲存資料(例如各用戶對應之唯一的識別碼)識別該應用資源的用戶身份,再依據該用戶資料庫中儲存之該用戶的廣告資訊需求範圍,以自該廣告資料庫中查詢投放範圍與該用戶之廣告資訊需求範圍相匹配的廣告資訊,並將該查詢出之廣告資訊推送至該應用資源之用戶操作介面予以播放。請配合參閱圖2,於本實施例中,該交互式網路廣告聯播系統藉由一廣告資訊顯示介面203播放該廣告資訊,其中,該廣告資訊顯示介面203係獨立於當前應用資源200之用戶操作介面201,並以局部或全部遮蓋方式疊加顯示於該當前應用資源200之用戶操作介面201’上。此外,於該廣告資訊顯示介面203復包括一關閉功能鍵142,並可在偵測該關閉功能鍵142被觸發時,即關閉疊加顯示於該當前應用資源200之用戶操作介面201’上的廣告資訊顯示介面203,並恢復顯示該當前應用資源200之用戶操作介面201。In step S305, the interactive network advertising system detects whether the advertisement simulating function input unit of the user operation interface of the application resource is triggered, and detects the advertisement simulating function input unit 141 (as shown in FIG. 2). When the triggering is triggered, the user identity of the application resource is first identified according to the stored data in the user database (for example, the unique identification code corresponding to each user), and then according to the advertising information requirement of the user stored in the user database. The scope is to broadcast the advertisement information matching the scope of the advertisement information demanded by the user from the advertisement database, and push the advertisement information of the inquiry to the user operation interface of the application resource to play. Referring to FIG. 2, in the embodiment, the interactive network advertisement simulcast system plays the advertisement information by using an advertisement information display interface 203, wherein the advertisement information display interface 203 is independent of the user of the current application resource 200. The interface 201 is operated and superimposed on the user operation interface 201' of the current application resource 200 in a partial or full coverage manner. In addition, the advertisement information display interface 203 further includes a close function key 142, and when detecting that the close function key 142 is triggered, the advertisement superimposed on the user operation interface 201' of the current application resource 200 is closed. The information display interface 203 restores the user operation interface 201 of the current application resource 200.
由上可知,本創作可供用戶(例如消費者)透過其終端裝置所安裝的應用資源(例如特定的行動APP)來產生廣告點擊事件,故該交互式網路廣告聯播系統即能得知一廣告能被播放乃是藉由該應用資源的執行,故該交互式網路廣告聯播系統則可對提交該應用資源的應用資源開發商給予獎勵,例如發行虛擬金幣給應用資源開發商,因此,藉由本創作,使得該應用資源開發商扮演著如同產品通路商的角色。另一方面,該應用資源開發商對於安裝其所提交的應用資源的用戶而言,當該用戶點擊該應用資源上所提供的廣告後,該應用資源開發商也可以將前述虛擬金幣拆分給該甪戶,此外,該用戶更可以將所獲得的虛擬金幣登錄至該交互式網路廣告聯播系統兌換商品。綜上所述,藉由此種交易模式,不再是以通路商為單一窗口的廣告行銷,由於消費者可以從中獲利下,消費者更樂於推播廣告,更可加速廣告的曝光率。As can be seen from the above, the creation of an advertisement (such as a consumer) can generate an advertisement click event through an application resource (for example, a specific mobile APP) installed by the terminal device, so that the interactive network advertisement simulcast system can know one. The advertisement can be played by the execution of the application resource, so the interactive network advertising system can reward the application resource developer who submitted the application resource, for example, issuing virtual gold coins to the application resource developer, therefore, With this creation, the application resource developer plays the role of a product distributor. On the other hand, the application resource developer can also split the virtual gold coin to the user who installs the application resource submitted by the user after clicking the advertisement provided on the application resource. The tenant, in addition, the user can also log the obtained virtual gold coins to the interactive network advertising system to redeem the merchandise. In summary, with this trading model, it is no longer a single window of advertising marketing, because consumers can profit from it, consumers are more willing to push advertising, and can accelerate the exposure of advertising.
除上述之外,本創作之系統復可透過主動分析用戶13之喜好範圍,以自該廣告資料庫111中篩選出符合該用戶13喜好的廣告資訊予以播放。於一具體實施例中,本系統復包括:令該交互式網路廣告聯播系統透過記錄用戶瀏覽該應用資源的使用情況來自動分析該用戶之興趣喜好,並據以自該廣告資料庫中查詢投放範圍與該用戶之興趣喜好相匹配的廣告資訊並推送至該應用資源之用戶操作介面予以播放。In addition to the above, the system of the present creation can actively play the advertisement information of the user 13 by filtering the advertisement information of the user 13 by actively analyzing the preference range of the user 13. In a specific embodiment, the system includes: causing the interactive network advertising system to automatically analyze the user's interest preferences by recording the user's browsing usage of the application resource, and querying the advertisement database according to the query Advertising information that matches the user’s interest preferences is pushed and pushed to the user interface of the application resource for playback.
於另一實施例中,本系統復包括:令該交互式網路廣告聯播系統於用戶瀏覽該終端設備的應用資源時,透過分析該終端設備的當前地理位置,據以自該廣告資料庫中查詢投放範圍與該終端設備之當前地理位置相匹配的廣告資訊並推送至該應用資源之用戶操作介面予以播放,藉此以達成根據用戶的實際所處地理位置,為其提供周邊商家之廣告資訊的目的。In another embodiment, the system includes: causing the interactive network advertising system to analyze the current geographic location of the terminal device when the user browses the application resource of the terminal device, according to the advertisement database Querying the advertising information that matches the current geographic location of the terminal device and pushing it to the user operation interface of the application resource to play, thereby providing advertising information of the surrounding merchant according to the actual geographical location of the user. the goal of.
於又一實施例中,本系統復包括:令該交互式網路廣告聯播系統透過瀏覽該終端設備自身、安裝於該終端設備中之該應用資源、或安裝於該設備終端中之第三方應用程式,以調取相關之交互型數據資料,據以將該廣告資料庫中的廣告資訊推送至該交互型數據資料所指定之終端設備中,藉此以達成好友之間共享廣告資訊之目的。In another embodiment, the system includes: causing the interactive network advertising system to browse the terminal device itself, the application resource installed in the terminal device, or a third-party application installed in the device terminal. The program is configured to retrieve the relevant interactive data data, and accordingly, the advertisement information in the advertisement database is pushed to the terminal device specified by the interactive data data, thereby achieving the purpose of sharing the advertisement information between the friends.
再者,本系統還提供廣告主藉由廣告投放管理介面來設定廣告資訊之投放類型為廣告任務活動,包括:打卡任務、拍照任務、及識別碼掃描任務等形式,並透過記錄該用戶資料庫中所儲存之各用戶執行該廣告任務活動的情況,來針對完成執行該廣告任務活動之用戶提供各種形式的獎勵,包括:積分、虛擬貨幣、現金、優惠、兌換或實物等。Furthermore, the system also provides an advertisement advertiser to set an advertisement information type to an advertisement task activity by using an advertisement delivery management interface, including: a punching task, a photographing task, and an identification code scanning task, and recording the user database. Each user stored in the user performs the advertising task activity to provide various forms of rewards for the user who completes the advertising task activity, including: points, virtual currency, cash, discount, redemption or physical.
綜上所述,本創作之交互式網路廣告聯播系統透過於應用資源之用戶操作介面添加廣告聯播功能輸入單元,俾於用戶在使用該應用資源時,透過觸發該聯播功能輸入單元,即可在當前應用資源的程式運行不受影響的前提下為該用戶提供額外之廣告聯播服務,以提升用戶的使用體驗;此外,透過增加廣告主設定廣告投放內容、受眾族群之背景、地理位置等功能,其內容為獎勵、回饋、優惠、兌換之訊息,由於可針對性地將廣告資訊推送至有對應需求的用戶處予以播放,藉由此交互式的網路廣告聯播方式以有效提高應用資源之用戶服務使用率以外,也能因此提昇廣告資訊的點擊率,從而實現廣告主、應用資源開發商、以及用戶三方面的共贏。In summary, the interactive web advertisement system of the present invention adds an advertisement simulating function input unit through a user operation interface of the application resource, so that when the user uses the application resource, the user can input the unit by triggering the simulcast function. Providing additional ad network services to the user while the program running of the current application resource is not affected, in order to enhance the user experience; in addition, by adding advertisers to set the content of the ad delivery, the background of the audience group, the geographical location, etc. The content is rewards, feedback, offers, redemption messages, because the advertising information can be targeted to users with corresponding needs to play, through this interactive online advertising network to effectively improve application resources In addition to the user service usage rate, it can also improve the click rate of advertising information, thereby achieving a win-win situation for advertisers, application resource developers, and users.
上述實施例僅例示性說明本創作之原理及功效,而非用於限制本創作。任何熟習此項技術之人士均可在不違背本創作之精神及範疇下,對上述實施例進行修飾與改變。因此,本創作之權利保護範圍,應如本創作申請專利範圍所列。The above embodiments are merely illustrative of the principles and effects of the present invention and are not intended to limit the present invention. Any person skilled in the art can modify and change the above embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of protection of this creation should be as listed in the scope of patent application for this creation.
100‧‧‧交互式網路廣告聯播系統
11‧‧‧廣告主
110‧‧‧廣告管理模組
111‧‧‧廣告資料庫
12‧‧‧應用資源開發商
120‧‧‧應用資源管理模組
121‧‧‧應用資源資料庫
13‧‧‧用戶
130‧‧‧用戶管理模組
131‧‧‧用戶資料庫
140‧‧‧廣告聯播管理模組
141‧‧‧廣告聯播功能輸入單元
142‧‧‧關閉功能鍵
151‧‧‧第一用戶需求分析模組
152‧‧‧第二用戶需求分析模組
153‧‧‧第三用戶需求分析模組
160‧‧‧任務執行記錄模組
20‧‧‧終端設備
200‧‧‧應用資源
201‧‧‧應用資源之用戶操作介面
203‧‧‧廣告資訊顯示介面
S301~S305‧‧‧步驟
100‧‧‧Interactive Internet Advertising System
11‧‧‧Advertiser
110‧‧‧Advertising Management Module
111‧‧‧Advertising database
12‧‧‧Application Resource Developer
120‧‧‧Application Resource Management Module
121‧‧‧Application Resource Database
13‧‧‧Users
130‧‧‧User Management Module
131‧‧‧User database
140‧‧‧Advertising Network Management Module
141‧‧‧Ads simulcast function input unit
142‧‧‧Close function key
151‧‧‧First User Demand Analysis Module
152‧‧‧Second User Requirements Analysis Module
153‧‧‧ Third User Demand Analysis Module
160‧‧‧Task execution record module
20‧‧‧ Terminal equipment
200‧‧‧Application resources
201‧‧‧ User interface for application resources
203‧‧‧Advertising information display interface
S301~S305‧‧‧Steps
圖1係本創作之交互式網路廣告聯播系統的基本系統架構圖。 圖2係應用圖1之交互式網路廣告聯播系統之用戶操作介面的實施例示意圖。 圖3係本創作之交互式網路廣告聯播系統之運作流程圖。Figure 1 is a basic system architecture diagram of the interactive web advertising system of the present invention. 2 is a schematic diagram of an embodiment of a user operation interface of the interactive web advertisement simulcast system of FIG. 1. Figure 3 is a flow chart showing the operation of the interactive web advertising system of the present invention.
100‧‧‧交互式網路廣告聯播系統 100‧‧‧Interactive Internet Advertising System
11‧‧‧廣告主 11‧‧‧Advertiser
110‧‧‧廣告管理模組 110‧‧‧Advertising Management Module
111‧‧‧廣告資料庫 111‧‧‧Advertising database
12‧‧‧應用資源開發商 12‧‧‧Application Resource Developer
120‧‧‧應用資源管理模組 120‧‧‧Application Resource Management Module
121‧‧‧應用資源資料庫 121‧‧‧Application Resource Database
13‧‧‧用戶 13‧‧‧Users
130‧‧‧用戶管理模組 130‧‧‧User Management Module
131‧‧‧用戶資料庫 131‧‧‧User database
140‧‧‧廣告聯播管理模組 140‧‧‧Advertising Network Management Module
151‧‧‧第一用戶需求分析模組 151‧‧‧First User Demand Analysis Module
152‧‧‧第二用戶需求分析模組 152‧‧‧Second User Requirements Analysis Module
153‧‧‧第三用戶需求分析模組 153‧‧‧ Third User Demand Analysis Module
160‧‧‧任務執行記錄模組 160‧‧‧Task execution record module
20‧‧‧終端設備 20‧‧‧ Terminal equipment
200‧‧‧應用資源 200‧‧‧Application resources
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TW103203543U TWM485460U (en) | 2014-02-27 | 2014-02-27 | Interactive network advertisement simulcast system |
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TW103203543U TWM485460U (en) | 2014-02-27 | 2014-02-27 | Interactive network advertisement simulcast system |
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Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TWI568289B (en) * | 2015-07-27 | 2017-01-21 | 南臺科技大學 | Push notification system |
TWI571119B (en) * | 2015-01-15 | 2017-02-11 | 財團法人工業技術研究院 | Method and system of displaying and controlling, breakaway judging apparatus and video/audio processing apparatus |
US9900664B2 (en) | 2015-01-15 | 2018-02-20 | Industrial Technology Research Institute | Method and system for display control, breakaway judging apparatus and video/audio processing apparatus |
CN110287359A (en) * | 2019-06-25 | 2019-09-27 | 启迪数华科技有限公司 | A kind of man-machine perception interactive system and method in city based on big data |
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2014
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Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TWI571119B (en) * | 2015-01-15 | 2017-02-11 | 財團法人工業技術研究院 | Method and system of displaying and controlling, breakaway judging apparatus and video/audio processing apparatus |
US9900664B2 (en) | 2015-01-15 | 2018-02-20 | Industrial Technology Research Institute | Method and system for display control, breakaway judging apparatus and video/audio processing apparatus |
TWI568289B (en) * | 2015-07-27 | 2017-01-21 | 南臺科技大學 | Push notification system |
CN110287359A (en) * | 2019-06-25 | 2019-09-27 | 启迪数华科技有限公司 | A kind of man-machine perception interactive system and method in city based on big data |
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