TWM485460U - Interactive network advertisement simulcast system - Google Patents

Description

Interactive web advertising system

This creation is about an online advertising technology, and more specifically, an interactive web advertising system that generates ad click events through user-installed application resources.

With the increasing popularity of mobile terminal devices such as mobile phones and tablet computers in people's lives, the use of mobile terminal devices to conduct advertising and marketing for users has become a good way for businesses to promote and promote products and improve their popularity. On the other hand, the current online advertising platform is based on the single-window advertising marketing of the channel quotient. Therefore, in order to increase the advertising exposure, multiple channels are used for advertising marketing, so the advertising cost of the advertiser is increasing. Increased, but the advertising effect is not as good as before, in this case, accurate advertising has become an important trend of online advertising.

In addition, currently, on the mobile terminal device, if the user needs to view the advertisement content, it is usually necessary to leave the currently running application running environment, and transfer to other applications such as a browser to view the detailed content of the advertisement service, and when the user browses the advertisement business. When the content is returned to the currently running application, the running state of the application may have changed, instead of maintaining the state before the user viewed the advertising business, resulting in a poor user experience.

Therefore, how to propose a network advertisement simulcast technology that does not affect the running state of the current application and can improve the advertisement click rate is the technical subject to be solved for the creation.

In view of the above problems of the prior art, the purpose of the present invention is to provide an interactive network advertisement simulcast system, so that when the user browses the network advertisement information, the operation of the current application resource is not affected, and the user experience is improved.

Another purpose of this creation is to provide an interactive web advertisement simulcast system to improve the click rate of online advertisements, and achieve a win-win situation among advertisers, application resource developers, and users.

In order to achieve the above and other purposes, the present invention provides an interactive web advertisement simulcasting system for providing a network advertisement simulcast service, the system comprising: an advertisement management module for providing an advertisement management interface, for providing The advertiser submits the advertiser registration information and uploads the advertisement information and sets the advertisement information by the advertisement management interface to generate an advertisement database; the application resource management module is used to provide an application resource management interface, The application resource developer submits the registration information data of the application resource to be used as the network media through the application resource management interface to generate an application resource database; the user management module is used to provide a user registration interface, and is provided for The user of the application resource of the simulcast media submits the user registration information through the user registration interface to become an advertisement target of the application resource, and sets a range of the advertisement information demand of the user to generate a user database; and an advertisement simulcast management module, Used to store the application stored in the application resource database The registration information of the source adds a corresponding advertisement simulating function sensing unit to the user operation interface of the application resource, and when detecting that the terminal device of the user who installs the application resource triggers the advertisement simulating function input unit of the user operation interface thereof Identifying the user identity of the application resource according to the stored data in the user database, and querying the delivery scope and the user from the advertisement database according to the range of the advertisement information demand of the user stored in the user database The advertisement information needs to match the advertisement information, and the advertisement information of the inquiry is pushed to the user operation interface of the application resource to be played.

Preferably, the application resource includes: an action APP or a web, and the registration information of the application resource stored in the application resource database at least includes API information of the application resource, and the advertisement communication management module is used by the advertisement management module The API of the application resource is invoked, and a corresponding advertisement simulating function input unit is added to the user operation interface of the application resource.

Preferably, the advertisement simulcast management module plays the advertisement information by using an advertisement information display interface, which is displayed independently of the user operation interface of the current application resource and is superimposed and displayed in the partial or total cover manner. The user operation interface of the application resource, and the advertisement information display interface includes a shutdown function key for closing the advertisement information display interface superimposed and displayed on the user operation interface of the current application resource, so as to restore the user who displays the current application resource. Operation interface.

Preferably, the system further comprises: a first user requirement analysis module, which automatically analyzes the user's interest preference by recording the user's browsing usage of the application resource, and the advertisement communication management module is based on the advertisement data. The advertisement information in the library matching the interest range of the user is searched and pushed to the user operation interface of the application resource to be played.

Preferably, each user registration information stored in the user database includes a unique identification code, which is a user account name, the terminal device identification code (IMEI), a mobile phone number, or an email address.

Preferably, the system includes: a second user requirement analysis module, wherein when the user browses the application resource of the terminal device, the second user requirement analysis module analyzes the current geographic location of the terminal device for the advertisement The simulcast management module is configured to query the advertisement information that matches the current geographic location of the terminal device from the advertisement database and push it to the user operation interface of the application resource to play.

Preferably, the system includes: a third user requirement analysis module, by browsing the terminal device itself, the application resource installed in the terminal device, or a third-party application installed in the device terminal, The related interactive data data is obtained, and the advertisement communication management module is configured to push the advertisement information in the advertisement database to the terminal device specified by the interactive data data.

Preferably, the advertisement information uploaded by the advertiser by the advertisement management module includes: an advertisement task activity, a product promotion information, a coupon or a voucher, and the system includes: a task execution record module, which is used by Recording the performance of each user stored in the user database to perform the advertising task activity, and providing rewards to users who complete the execution of the advertising task, including: points, virtual currency, cash, or physical; in addition, The recorded result can be used as the setting data of the advertising management module to set the advertising range of the advertising information, so that the user can set the option of the advertising information demand range.

Compared with the prior art, the present application adds an advertisement simulating function input unit through the user operation interface of the application, so that when the user browses the application resource, the program of the current application resource can be triggered by triggering the advertisement simulating function input unit. The relevant advertising information is browsed on the premise that the operation is not affected, so as to enhance the user experience, and the advertisement information display interface does not replace or delete the original image advertisement layout in the browsing screen, but provides input on the user operation interface. A unit (such as an input type such as a button, button, or sensing area) that allows the user to enter a service that determines whether or not to turn on ad playback. In addition, by providing advertisers with the scope of advertising information and providing users with a range of advertising information requirements, they can be targeted to push relevant advertising information to designated users for playback, thereby enabling interactive online advertising. The method improves the browsing click rate of the advertisement, and achieves a win-win situation among the advertiser, the application resource developer, and the user.

The following content will be described in conjunction with the drawings, and the technical contents of the present invention will be described by a specific embodiment. Those skilled in the art can easily understand other advantages and effects of the present invention by the contents disclosed in the present specification. This creation can also be implemented or applied by other different embodiments. The details of the present specification can also be modified and changed without departing from the spirit of the present invention.

Please refer to FIG. 1 , which is a basic system architecture diagram of the interactive web advertisement simulcast system of the present invention. As shown in the figure, the interactive web advertisement simulcast system 100 of the present invention is used for providing a network advertisement simulcast service. The system 100 includes at least an advertisement management module 110, an application resource management module 120, a user management module 130, and an advertisement simulcast management module 140.

The advertisement management module 110 is configured to provide an advertisement management interface for the advertiser 11 to submit the advertisement registration information and upload the advertisement information and set the advertisement information to generate the advertisement data through the advertisement management interface. The library 111, in this embodiment, the advertiser 11 can be set by the advertisement management interface for the type of the uploaded advertisement information, and the type of the advertisement information can be, for example, an advertisement task activity, a product promotion information, a coupon. Or vouchers, etc., in order to use the O2O (Online to Offline) marketing model to promote offline promotion information to online users, such as catering, fitness, movies, performances, and beauty. Other manufacturers in the hairdressing industry. The advertising task activity may include: a popular punching task, a photo task, and an identification code scanning task.

The application resource management module 120 is configured to provide an application resource management interface, and the provisioning resource developer 12 submits the registration information data of the application resource 200 to be the broadcast media by using the application resource management interface to generate an application resource database. 121. The registration information of the application resource 200 stored in the application resource database 121 includes at least application programming interface (API) information of the application resource 200. In this embodiment, the application resource 200 is installed on the terminal device 20, and the terminal device 20 is, for example, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart television, and a smart TV set top box. Or a game machine or the like, and the application resource may be, for example, a mobile APP, a website, or a VOD interactive television platform installed in each type of terminal device 20 described above. Therefore, through this creation, the user's participation in advertising information is enhanced by means of advertising tasks, so that advertisers, users, and application resource developers all gain benefits, thereby achieving a win-win goal (please specify later) )

The user management module 130 is configured to provide a user registration interface, and the user 13 who is the application resource 200 as the network media submits the user registration information through the user registration interface to become the advertisement of the application resource 200, and A range of advertisement information requirements for the user 13 is provided to generate a user database 131. The registration information of each user stored in the user database 131 has a unique identification code, and the identification code may be a user account name set by the user when registering, or the terminal device identification code (IMEI). , mobile phone number, or email address.

The advertisement simulcast management module 140 is configured to add a corresponding advertisement simulcast function input unit 141 to the user operation interface 201 of the application resource 200 according to the registration information of the application resource 200 stored in the application resource database 121 (please Referring to FIG. 2), when the advertisement simulating function input unit 141 on the user operation interface 201 of the application resource 200 is triggered, the user identity of the application resource 200 is identified according to the stored data in the user database 131. And in accordance with the advertisement information demand range of the user stored in the user database 131, the advertisement information matching the scope of the advertisement information request of the user is searched from the advertisement database 111, and the advertisement of the query is displayed. The information is pushed to the user operation interface 201' of the application resource 200 for playback. In the embodiment, the advertisement simulcast management module 140 adds the corresponding advertisement simulcast function to the user operation interface 201 of the application resource 200 by calling the API information data of the application resource stored in the application resource database 121. The input unit 141 is, for example, an icon button or a button as shown in FIG. 2, and may even adopt an input type of a sensing area. In addition, the advertisement simulcast management module 140 plays the advertisement information by using an advertisement information display interface 203, which is independent of the user operation interface 201 ′ of the current application resource 200 and is partially or completely covered. The overlay is displayed on the user operation interface 201' of the current application resource 200. Moreover, the advertisement information display interface 203 further includes a close function key 142 for closing the advertisement information display interface 203 superimposed and displayed on the user operation interface 201 ′ of the current application resource 200 to resume displaying the current application. The user of the resource 200 operates the interface 201 to provide the advertisement information required by the user 13 to browse the user's experience without affecting the operation of the current application resource 200.

In addition, in other embodiments of the present invention, the interactive network advertising system 100 can provide targeted advertising information according to the range of advertising information requirements set by the user 13 in the user database 131. In addition to playing, the content of the user 13 may be actively analyzed to filter the advertisement information that matches the user's 13 preferences from the advertisement database 111.

Specifically, in an embodiment of the present invention, the first user requirement analysis module 151 is further configured to record the usage of the application resource 200 by the user 13 (for example, a search keyword input by the user, the application resource). The type or attribute and the user's browsing history, etc., to automatically analyze the interest preference of the user 13 for the advertisement simulcast management module 140 to query the advertisement database 111 to match the user's interest preference. The advertisement information is pushed to the user operation interface 201 of the application resource 200 for playback.

In another embodiment of the present invention, the second user requirement analysis module 152 is included, and when the user 13 browses the application resource 200 of the terminal device 20, the current geographic location of the terminal device 20 is analyzed. The advertisement simulating management module 140 is configured to query the advertisement information matching the current geographic location of the terminal device 20 from the advertisement database 111 and push the advertisement information to the user operation interface of the application resource 200 for playing, that is, The positioning technology is combined to provide relevant activity information of nearby merchants according to the actual location of the user.

In another embodiment of the present application, the third user requirement analysis module 153 is further configured to browse the terminal device 20 itself, the application resource 200 installed in the terminal device 20, or be installed in the device terminal 20. A third-party application (not shown) to retrieve relevant interactive data, such as address book, mobile phone address book, and address book of various social networking sites (such as FACEBOOK or Weibo friends) Circles, or an email address book (for example, a contact mailbox in an Outlook mailbox program), etc., for the advertisement simulcast management module 140 to push the advertisement information in the advertisement database 111 to the interactive data material The specified terminal device 20 aims to share advertising information between friends.

More preferably, the present application includes a task execution record module 160 for recording a record of each user stored in the user database 131 performing the foregoing advertisement task activity, and performing the execution for the completion according to the recorded result. The user 13 of the advertising task activity provides a reward, wherein the reward method may include: points, virtual currency, cash, or physical objects. In addition to this, it is possible to record the user 13's experience of use such as frequency of use, experience value, etc., and classification by use preferences. The recording module 160 is allowed to feed back to the advertisement management module 110 as a setting option of the audience, that is, to increase the scope of the advertising information, so that the user can set the source of the option of the advertising information demand range.

3 is a flow chart of the operation of the interactive web advertising system of the present invention, wherein the system is applied to an interactive network advertising system to provide a network advertising service.

As shown in the figure, step S301 is first executed to establish an advertisement database, an application resource database, and a user database, wherein the advertisement database is used to manage advertisers' registration information submitted by the advertisement through the advertisement management interface. , advertising information and setting information for the scope of the advertising information. The application resource database is used to manage the registration information file submitted by the application resource developer through the application resource management interface for the application resource as the network media, where the application resource is, for example, a mobile APP, a website (web), Or VOD interactive TV platform, and the application resource is installed on terminal devices such as smart phones, tablets, notebook computers, desktop computers, smart televisions, smart TV set-top boxes, or game consoles. The user database is used to manage the user registration information submitted by the user registration interface and the setting information of the user's advertisement information requirement range, and then proceeds to step S303.

In the step S303, the advertisement simulcast function input unit is added to the user operation interface of the application resource according to the stored data in the application resource database, specifically, the registration information data of the application resource stored in the foregoing application resource database. The system includes: API information of the application resource, for the interactive network advertising system to call the API of the application resource, to add a corresponding advertisement simulating function input unit to the user operation interface of the application resource, and then perform the steps S305.

In step S305, the interactive network advertising system detects whether the advertisement simulating function input unit of the user operation interface of the application resource is triggered, and detects the advertisement simulating function input unit 141 (as shown in FIG. 2). When the triggering is triggered, the user identity of the application resource is first identified according to the stored data in the user database (for example, the unique identification code corresponding to each user), and then according to the advertising information requirement of the user stored in the user database. The scope is to broadcast the advertisement information matching the scope of the advertisement information demanded by the user from the advertisement database, and push the advertisement information of the inquiry to the user operation interface of the application resource to play. Referring to FIG. 2, in the embodiment, the interactive network advertisement simulcast system plays the advertisement information by using an advertisement information display interface 203, wherein the advertisement information display interface 203 is independent of the user of the current application resource 200. The interface 201 is operated and superimposed on the user operation interface 201' of the current application resource 200 in a partial or full coverage manner. In addition, the advertisement information display interface 203 further includes a close function key 142, and when detecting that the close function key 142 is triggered, the advertisement superimposed on the user operation interface 201' of the current application resource 200 is closed. The information display interface 203 restores the user operation interface 201 of the current application resource 200.

As can be seen from the above, the creation of an advertisement (such as a consumer) can generate an advertisement click event through an application resource (for example, a specific mobile APP) installed by the terminal device, so that the interactive network advertisement simulcast system can know one. The advertisement can be played by the execution of the application resource, so the interactive network advertising system can reward the application resource developer who submitted the application resource, for example, issuing virtual gold coins to the application resource developer, therefore, With this creation, the application resource developer plays the role of a product distributor. On the other hand, the application resource developer can also split the virtual gold coin to the user who installs the application resource submitted by the user after clicking the advertisement provided on the application resource. The tenant, in addition, the user can also log the obtained virtual gold coins to the interactive network advertising system to redeem the merchandise. In summary, with this trading model, it is no longer a single window of advertising marketing, because consumers can profit from it, consumers are more willing to push advertising, and can accelerate the exposure of advertising.

In addition to the above, the system of the present creation can actively play the advertisement information of the user 13 by filtering the advertisement information of the user 13 by actively analyzing the preference range of the user 13. In a specific embodiment, the system includes: causing the interactive network advertising system to automatically analyze the user's interest preferences by recording the user's browsing usage of the application resource, and querying the advertisement database according to the query Advertising information that matches the user’s interest preferences is pushed and pushed to the user interface of the application resource for playback.

In another embodiment, the system includes: causing the interactive network advertising system to analyze the current geographic location of the terminal device when the user browses the application resource of the terminal device, according to the advertisement database Querying the advertising information that matches the current geographic location of the terminal device and pushing it to the user operation interface of the application resource to play, thereby providing advertising information of the surrounding merchant according to the actual geographical location of the user. the goal of.

In another embodiment, the system includes: causing the interactive network advertising system to browse the terminal device itself, the application resource installed in the terminal device, or a third-party application installed in the device terminal. The program is configured to retrieve the relevant interactive data data, and accordingly, the advertisement information in the advertisement database is pushed to the terminal device specified by the interactive data data, thereby achieving the purpose of sharing the advertisement information between the friends.

Furthermore, the system also provides an advertisement advertiser to set an advertisement information type to an advertisement task activity by using an advertisement delivery management interface, including: a punching task, a photographing task, and an identification code scanning task, and recording the user database. Each user stored in the user performs the advertising task activity to provide various forms of rewards for the user who completes the advertising task activity, including: points, virtual currency, cash, discount, redemption or physical.

In summary, the interactive web advertisement system of the present invention adds an advertisement simulating function input unit through a user operation interface of the application resource, so that when the user uses the application resource, the user can input the unit by triggering the simulcast function. Providing additional ad network services to the user while the program running of the current application resource is not affected, in order to enhance the user experience; in addition, by adding advertisers to set the content of the ad delivery, the background of the audience group, the geographical location, etc. The content is rewards, feedback, offers, redemption messages, because the advertising information can be targeted to users with corresponding needs to play, through this interactive online advertising network to effectively improve application resources In addition to the user service usage rate, it can also improve the click rate of advertising information, thereby achieving a win-win situation for advertisers, application resource developers, and users.

The above embodiments are merely illustrative of the principles and effects of the present invention and are not intended to limit the present invention. Any person skilled in the art can modify and change the above embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of protection of this creation should be as listed in the scope of patent application for this creation.

100‧‧‧Interactive Internet Advertising System
11‧‧‧Advertiser
110‧‧‧Advertising Management Module
111‧‧‧Advertising database
12‧‧‧Application Resource Developer
120‧‧‧Application Resource Management Module
121‧‧‧Application Resource Database
13‧‧‧Users
130‧‧‧User Management Module
131‧‧‧User database
140‧‧‧Advertising Network Management Module
141‧‧‧Ads simulcast function input unit
142‧‧‧Close function key
151‧‧‧First User Demand Analysis Module
152‧‧‧Second User Requirements Analysis Module
153‧‧‧ Third User Demand Analysis Module
160‧‧‧Task execution record module
20‧‧‧ Terminal equipment
200‧‧‧Application resources
201‧‧‧ User interface for application resources
203‧‧‧Advertising information display interface
S301~S305‧‧‧Steps

Figure 1 is a basic system architecture diagram of the interactive web advertising system of the present invention. 2 is a schematic diagram of an embodiment of a user operation interface of the interactive web advertisement simulcast system of FIG. 1. Figure 3 is a flow chart showing the operation of the interactive web advertising system of the present invention.

100‧‧‧Interactive Internet Advertising System

11‧‧‧Advertiser

110‧‧‧Advertising Management Module

111‧‧‧Advertising database

12‧‧‧Application Resource Developer

120‧‧‧Application Resource Management Module

121‧‧‧Application Resource Database

13‧‧‧Users

130‧‧‧User Management Module

131‧‧‧User database

140‧‧‧Advertising Network Management Module

151‧‧‧First User Demand Analysis Module

152‧‧‧Second User Requirements Analysis Module

153‧‧‧ Third User Demand Analysis Module

160‧‧‧Task execution record module

20‧‧‧ Terminal equipment

200‧‧‧Application resources

Claims (10)

An interactive web advertisement simulcasting system for providing a network advertisement simulcast service, the system comprising: an advertisement management module for providing an advertisement management interface for an advertiser to submit an advertisement through the advertisement management interface The main registration information and uploading advertisement information and setting the scope of the advertisement information to generate an advertisement database; the application resource management module is used for providing an application resource management interface, and the supply resource developer manages the application resource The interface submits the registration information data of the application resource to be used as the simulcast medium to generate an application resource database; the user management module is used to provide a user registration interface for the user who uses the application resource as the broadcast medium by the user The registration interface submits the user registration information to become an advertisement for the application resource, and sets the user's advertising information demand range to generate a user database; and the advertisement simulcast management module is used to store according to the application resource database. Registration information of the application resource, Adding a corresponding advertisement simulating function input unit to the user operation interface of the application resource, and detecting that the terminal device of the user who installs the application resource triggers the advertisement simulating function input unit of the user operation interface, according to the user database The stored data identifies the user identity of the application resource, and according to the range of the advertisement information demand of the user stored in the user database, the advertisement in the advertisement database is matched with the advertisement range matching the advertisement information demand range of the user. Information, and push the advertising information of the query to the user interface of the application resource to play. The interactive web advertisement simulating system of claim 1, wherein the application resource comprises: an action APP, and the registration information of the application resource stored in the application resource database at least includes: the application The API information of the resource is used by the advertisement simulcast management module to add a corresponding advertisement simulating function input unit to the user operation interface of the application resource by calling the API of the application resource. The interactive web advertisement simulating system of claim 2, wherein the advertisement simulcast management module plays the advertisement information through an advertisement information display interface, the advertisement information display interface is independent of the current application resource. The user operation interface is superimposed and displayed on the user operation interface of the current application resource in a partial or full coverage manner. The interactive web advertisement simulcasting system of claim 3, wherein the advertisement information display interface comprises: a close function key for closing an advertisement information superimposed and displayed on a user operation interface of the current application resource. The display interface is used to restore the user interface for displaying the current application resource. The interactive network advertisement simulcasting system as described in claim 1 includes: a first user requirement analysis module, which analyzes the user's interest preference by recording the user's browsing usage of the application resource, and provides the user with the interest The advertisement simulcast management module is configured to query the advertisement information matching the interest range of the user from the advertisement database and push it to the user operation interface of the application resource to play. The interactive network advertisement simulcast system of claim 1, wherein the application resource is installed on a terminal device, and each user registration information stored in the user database includes a unique identification code. The identification code is a user account name, the terminal device identification code (IMEI), a mobile phone number, or an email address. The interactive network advertising system as described in claim 6 further includes: a second user requirement analysis module, wherein the second user requirement analysis module passes the analysis when the user browses the application resource of the terminal device The current geographic location of the terminal device is used by the advertisement simulcast management module to query the advertisement information from the advertisement database for the advertisement information matching the current geographic location of the terminal device and push it to the user operation interface of the application resource. Play it. The interactive network advertisement simulcast system as described in claim 6 includes: a third user requirement analysis module, which browses the terminal device itself, the application resource installed in the terminal device, or is installed on the a third-party application in the device terminal to retrieve related interactive data for the advertisement communication management module to push the advertisement information in the advertisement database to the terminal specified by the interactive data data In the device. The interactive web advertisement simulating system of claim 1, wherein the advertisement information uploaded by the advertiser by the advertisement management module comprises: an advertisement task activity, a product promotion information, a coupon or a vouchers Voucher. The interactive network advertisement simulcasting system as described in claim 9 further includes: a task execution recording module, configured to record a situation in which each user stored in the user database performs the advertising task activity, and According to the recorded result, the advertisement management module sets the setting data of the advertising range of the advertisement information, so that the user can set the option of the range of the advertisement information demand.