CN109600669B - Object playing monitoring method and device, storage medium and processor - Google Patents
Object playing monitoring method and device, storage medium and processor Download PDFInfo
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- CN109600669B CN109600669B CN201710918839.7A CN201710918839A CN109600669B CN 109600669 B CN109600669 B CN 109600669B CN 201710918839 A CN201710918839 A CN 201710918839A CN 109600669 B CN109600669 B CN 109600669B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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Abstract
The invention discloses a method and a device for monitoring object playing, a storage medium and a processor, wherein the method comprises the following steps: determining a monitored object; determining a target delivery carrier of the monitored object; obtaining operation picture information in the operation process of the target release carrier, wherein the operation picture information at least comprises: at least one running picture and intercepting time corresponding to the running picture; and generating a playing monitoring result of the monitored object on the target delivery carrier based on the running picture and the interception time corresponding to the running picture. Through monitoring the broadcast operation of monitored object on the target delivery carrier in this application, need not the manual work and carry out the control one by one to this improves monitoring efficiency, realizes this application purpose.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a method and an apparatus for monitoring object playing, a storage medium, and a processor.
Background
With the development of networks, the demand of users for advertisement delivery on the networks is increasing day by day, and the means of advertisement delivery are various, such as time slot control, regional orientation, advertisement carousel and other flexible and variable delivery means.
In the current advertisement playing monitoring scheme, the traditional manual monitoring scheme is generally adopted, and the monitoring efficiency is low.
Disclosure of Invention
In view of the foregoing problems, the present invention provides an object playing monitoring method, device, storage medium and processor, so as to solve the technical problem in the prior art that the efficiency of a manual playing monitoring scheme is low.
The application provides an object playing monitoring method, which comprises the following steps:
determining a monitored object;
determining a target delivery carrier of the monitored object;
obtaining operation picture information in the operation process of the target release carrier, wherein the operation picture information at least comprises: at least one running picture and intercepting time corresponding to the running picture;
and generating a playing monitoring result of the monitored object on the target delivery carrier based on the running picture and the interception time corresponding to the running picture.
The method, preferably, for determining the target delivery carrier of the monitored object, includes:
acquiring the exposure times of the monitored object on a throwing carrier;
and determining the throwing carrier with the exposure times meeting the preset monitoring condition as a target throwing carrier.
Preferably, the obtaining operation screen information of the target delivery carrier in the operation process includes:
executing a preset operation instruction on the target delivery carrier;
intercepting an operation picture every other preset duration in the operation process of the target release carrier to generate operation picture information of the target release carrier in the operation process, wherein the operation picture information at least comprises: and the operation picture and the interception time corresponding to the operation picture.
Preferably, the method for generating the playing monitoring result of the monitored object on the target delivery carrier based on the operation screen and the capturing time corresponding to the operation screen includes:
comparing the running picture with the playing picture of the monitored object to obtain a comparison result;
if the comparison result shows that the running picture is matched with the playing picture, generating the playing sequence and the playing duration of the monitored object based on the interception time corresponding to the running picture;
and generating a playing monitoring result of the monitored object based on the comparison result, the playing sequence and the playing duration.
The above method, preferably, generating the play monitoring result of the monitored object based on the comparison result, the play sequence and the play duration includes:
if the comparison result shows that the running picture is not matched with the playing picture, generating a first monitoring result of the monitored object, wherein the first monitoring result shows that the material playing of the monitored object is abnormal;
if the comparison result shows that the running picture is matched with the playing picture and the exposure times of the monitored object are greater than 1, generating a second monitoring result of the monitored object, wherein the second monitoring result shows that the monitored object plays for multiple times at one time;
if the playing sequence is inconsistent with a preset object playing sequence, generating a third monitoring result of the monitored object, wherein the third monitoring result shows that the playing sequence of the monitored object is abnormal;
and if the playing time length is less than a preset time length threshold value, generating a fourth monitoring result of the monitored object, wherein the fourth monitoring result indicates that the monitored object is not played completely.
The above method, preferably, further comprises:
carrying out numerical processing on each monitoring result;
and according to preset monitoring weight, carrying out weight calculation on the monitoring result after digitization to obtain the throwing performance value of the monitored object on the target throwing carrier.
The application also provides an object playing monitoring device, including:
an object specifying unit that specifies a monitored object;
a carrier determination unit configured to determine a target delivery carrier of the object;
a picture obtaining unit, configured to obtain operation picture information in an operation process of the target delivery carrier, where the operation picture information at least includes: at least one running picture and intercepting time corresponding to the running picture;
and the result generating unit is used for generating a playing monitoring result of the monitored object on the target delivery carrier based on the running picture and the interception time corresponding to the running picture.
The above apparatus, preferably, further comprises:
and the weight calculation unit is used for carrying out digital processing on each monitoring result, carrying out weight calculation on the digital monitoring result according to a preset monitoring weight, and obtaining the throwing performance value of the monitored object on the target throwing carrier.
The application also provides a storage medium, which includes a stored program, wherein when the program runs, the device where the storage medium is located is controlled to execute any one of the object playing monitoring methods.
The application also provides a processor, wherein the processor is used for running a program, and the program executes the object playing monitoring method in the running process.
According to the above scheme, after the monitored object, such as an advertisement object, and the target delivery carrier, such as a video patch, of the monitored object are determined, the running picture information of the target delivery carrier in the running process is obtained, and the playing of the monitored object is monitored based on the running picture in the running picture information and the corresponding capturing time thereof, so as to obtain the playing monitoring result, such as whether the monitored object is played, whether the playing time meets the requirement, whether the playing sequence is correct, and the like. Through monitoring the broadcast operation of monitored object on the target delivery carrier in this application, need not the manual work and carry out the control one by one to this improves monitoring efficiency, realizes this application purpose.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of an object playing monitoring method according to an embodiment of the present application;
FIG. 2 is a diagram illustrating an example of an application of an embodiment of the present application;
fig. 3 is a schematic structural diagram of an object playing monitoring apparatus according to an embodiment of the present application;
FIG. 4 is a schematic structural diagram of a storage medium according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of a processor according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;
fig. 7 to 11 are diagrams illustrating other examples of applications of the embodiment of the present application.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Referring to fig. 1, a flowchart of an implementation of an object playing monitoring method provided in this embodiment of the present application is shown, where the method may be applied to an electronic device such as a computer and a server capable of performing data processing, and is used to monitor playing of a monitored object on a media platform such as a website, for example, monitoring playing of a video tile advertisement.
In this embodiment, the object playing monitoring method may include the following steps:
step 101: the monitored object is determined.
The monitored object may be set according to a user requirement, for example, the user needs to monitor the playing of a certain car advertisement video, and then this car advertisement is taken as the monitored object in this embodiment.
Step 102: and determining a target delivery carrier of the monitored object.
The target delivery carrier may be understood as a media platform such as a website or a terminal, and the monitored object is played on a video patch of the media platform before playing a video of a tv show or a movie.
In an implementation manner, in this embodiment, exposure times, click amounts, and the like of the monitored object on various delivery carriers may be collected, and delivery carriers with exposure times, and the like meeting preset monitoring conditions are selected as the target delivery carriers. For example, the delivery vehicles ranked in the top 10% of the collected exposure times or click volumes are used as the target delivery vehicles.
Here, the number of exposures means that an exposure code is set in the object, and one exposure code is triggered every time the object plays to generate one exposure, and 1 is added to the number of exposures of the object. In this embodiment, the delivery carrier with the highest exposure time or the delivery carrier ranked in the top 10% is used as the target delivery carrier, and the playing of the monitored object on the target delivery carrier is monitored to determine whether the playing of the monitored object on the target delivery carrier is normal, for example, the authenticity of the playing exposure time of the advertisement on the media platform is monitored, so as to confirm the integrity of the media platform and negotiate with the media platform about the advertisement delivery cost.
Step 103: and obtaining the running picture information of the target release carrier in the running process.
Wherein the operation screen information at least comprises: at least one running picture and the corresponding intercepting time of the running picture.
In an implementation manner, in this embodiment, a preset operation instruction, such as an instruction for simulating a user to browse a movie video, may be executed on a target delivery carrier, so that the target delivery carrier enters an operation state, for example, the movie video is started, and at this time, a video tile advertisement of the movie video is played by a monitored object, so that an operation picture is captured every preset time interval during an operation process of the target delivery carrier, for example, a picture after the video tile advertisement starts to be played is captured every 3 seconds or 5 seconds.
In this embodiment, after the target delivery carrier is determined, it may be determined whether the monitored object has a requirement for region orientation, and if so, an operation instruction simulating a corresponding region is executed on the target delivery carrier.
It should be noted that in this embodiment, each cut-out operation screen corresponds to a cut-out time, and the cut-out time may be an incremental time relative to a time when the target delivery carrier starts to operate, such as the 3 rd second and the 6 th second, or may be a time when the target delivery carrier operates a device, such as the 12 o' clock, 24 min, 23 sec, etc. in 9/26/2017.
The video tile advertisement may include a plurality of advertisement objects, each advertisement object has a predetermined playing sequence in the video tile, and the playing sequence is related to a publisher of the advertisement object.
The operation picture captured by the monitoring in this embodiment may be a playing picture of the monitored object, may also be a black screen, and may also be a playing picture of other objects.
Step 104: and generating a playing monitoring result of the monitored object on the target delivery carrier based on the running picture and the interception time corresponding to the running picture.
Wherein, the playing monitoring result herein may include: and monitoring results of playing time length, playing sequence, exposure times, playing materials and the like.
According to the above scheme, after the monitored object, such as an advertisement object, and the target delivery carrier, such as a video patch, of the monitored object are determined, the playing of the monitored object is monitored by obtaining the running picture information in the running process of the target delivery carrier and based on the running picture in the running picture information and the corresponding capturing time of the running picture, so as to obtain the playing monitoring result, such as whether the monitored object is played, whether the playing time meets the requirement, whether the playing sequence is correct, and the like. In this embodiment, the playing operation of the monitored object on the target delivery carrier is monitored, and manual monitoring is not needed, so that the monitoring efficiency is improved.
In an implementation manner, when the step 104 in this embodiment generates the playing monitoring result of the monitored object on the target delivery carrier based on the running picture and the capturing time corresponding to the running picture, specifically, the following manner may be implemented:
comparing the running picture with the playing picture of the monitored object to obtain a comparison result, for example, comparing the running pictures captured in the 3 rd second, the 5 th second and the 10 th second with the playing picture of the monitored object respectively, as shown in fig. 2, if the running picture 'car' in the 3 rd second and the 5 th second is matched with the playing picture 'car' of the monitored object, and the running picture 'camera' in the 10 th second is not matched with the playing picture 'car' of the monitored object; the playing picture of the monitored object can be obtained according to the object scheduling information, such as advertisement scheduling information negotiated by an advertiser and a media platform, including a playing sequence, a playing duration, a playing material (picture), and the like.
Then, if the comparison result shows that the running picture is matched with the playing picture, generating the playing sequence and the playing duration of the monitored object based on the corresponding interception time of the running picture, for example, because the running picture from the 1 st second to the 5 th second is matched with the playing picture of the monitored object, determining that the playing sequence of the monitored object is 1 and the playing duration is 5; or if the running picture of the 1 st second does not match the playing picture of the object and the running pictures of the 5 th and 10 th seconds match the playing picture of the object, determining that the playing sequence of the object is 2 or determining that the playing sequence of the object is not the 1 st bit; or if the running pictures of the 1 st second and the 5 th second are not matched with the playing picture of the monitored object and the running picture of the 10 th second is matched with the playing picture of the monitored object, determining that the playing sequence of the monitored object is the last 1 bit;
finally, based on the comparison result, the playing sequence and the playing duration, a playing monitoring result of the monitored object is generated, specifically:
if the comparison result shows that the running picture is not matched with the playing picture, generating a first monitoring result of the monitored object, wherein the first monitoring result shows that the material playing of the monitored object is abnormal, for example, the specified advertisement video is not played according to the convention;
if the comparison result shows that the running picture is matched with the playing picture and the exposure times of the monitored object are greater than 1, generating a second monitoring result of the monitored object, wherein the second monitoring result shows that the monitored object plays multiple exposures at one time, for example, a media platform inserts multiple exposure codes into one advertisement, so that multiple exposure times are generated in one-time playing, and advertisement expenses are cheated;
if the playing sequence is not consistent with a preset object playing sequence, generating a third monitoring result of the monitored object, wherein the third monitoring result indicates that the playing sequence of the monitored object is abnormal, for example, an advertiser and a media platform agree to arrange an advertisement object in the first playing position, but the advertisement is not monitored to be played in the first playing position;
if the playing time length is smaller than a preset time length threshold value, generating a fourth monitoring result of the monitored object, wherein the fourth monitoring result indicates that the monitored object is not completely played, for example, the playing time length of the advertisement is smaller than 60% of the complete playing time length, and then the media platform is determined not to completely play the advertisement.
After obtaining various monitoring results, the indexes can be calculated by setting weights or proportions to the monitoring results so as to effectively evaluate the performance delivery effect of each delivered media platform, specifically:
in this embodiment, after obtaining the plurality of monitoring results, a digitizing process may be performed on each monitoring result, for example, a fourth monitoring result is quantized to a corresponding value according to a ratio of the playing time length to the complete playing time length; and then, according to a preset monitoring weight, performing weight calculation on the digitized monitoring result to obtain a delivery performance value of the monitored object on the target delivery carrier, for example, the weight of the first monitoring result with abnormal material is the highest, and the weight of the fourth monitoring result without complete playing is the lowest.
Referring to fig. 3, a schematic structural diagram of an object playing monitoring device provided in an embodiment of the present application is shown, where the device may include the following structures:
an object specifying unit 301 specifies the object to be monitored.
The monitored object may be set according to a user requirement, for example, the user needs to monitor the playing of a certain car advertisement video, and then this car advertisement is taken as the monitored object in this embodiment.
A carrier determining unit 302, configured to determine a target delivery carrier of the monitored object.
The target delivery carrier may be understood as a media platform such as a website or a terminal, and the monitored object is played on a video patch of the media platform before playing a video of a tv show or a movie.
In an implementation manner, in this embodiment, exposure times, click amounts, and the like of the monitored object on various delivery carriers may be collected, and delivery carriers with exposure times, and the like meeting preset monitoring conditions are selected as the target delivery carriers. For example, the delivery vehicles ranked in the top 10% of the collected exposure times or click volumes are used as the target delivery vehicles.
And an image obtaining unit 303, configured to obtain operation image information in an operation process of the target delivery carrier.
Wherein the operation screen information at least comprises: at least one running picture and the corresponding intercepting time of the running picture.
In an implementation manner, in this embodiment, a preset operation instruction, such as an instruction for simulating a user to browse a movie video, may be executed on a target delivery carrier, so that the target delivery carrier enters an operation state, for example, the movie video is started, and at this time, a video tile advertisement of the movie video is played by a monitored object, so that an operation picture is captured every preset time interval during an operation process of the target delivery carrier, for example, a picture after the video tile advertisement starts to be played is captured every 3 seconds or 5 seconds.
A result generating unit 304, configured to generate a playing monitoring result of the monitored object on the target delivery carrier based on the operation screen and the capturing time corresponding to the operation screen.
Wherein, the playing monitoring result herein may include: and monitoring results of playing time length, playing sequence, exposure times, playing materials and the like.
In one implementation, when the result generating unit 304 generates the playing monitoring result of the object on the target delivery carrier based on the operation screen and the capturing time corresponding to the operation screen, specifically, the following method may be implemented:
comparing the running picture with the playing picture of the monitored object to obtain a comparison result, for example, comparing the running pictures captured in the 3 rd second, the 5 th second and the 10 th second with the playing picture of the monitored object respectively, as shown in fig. 2, if the running picture 'car' in the 3 rd second and the 5 th second is matched with the playing picture 'car' of the monitored object, and the running picture 'chocolate' in the 10 th second is not matched with the playing picture 'car' of the monitored object;
then, if the comparison result shows that the running picture is matched with the playing picture, generating the playing sequence and the playing duration of the monitored object based on the corresponding interception time of the running picture, for example, because the running picture from the 1 st second to the 5 th second is matched with the playing picture of the monitored object, determining that the playing sequence of the monitored object is 1 and the playing duration is 5; or if the running picture of the 1 st second does not match the playing picture of the object and the running pictures of the 5 th and 10 th seconds match the playing picture of the object, determining that the playing sequence of the object is 2 or determining that the playing sequence of the object is not the 1 st bit; or if the running pictures of the 1 st second and the 5 th second are not matched with the playing picture of the monitored object and the running picture of the 10 th second is matched with the playing picture of the monitored object, determining that the playing sequence of the monitored object is the last 1 bit;
finally, based on the comparison result, the playing sequence and the playing duration, a playing monitoring result of the monitored object is generated, specifically:
if the comparison result shows that the running picture is not matched with the playing picture, generating a first monitoring result of the monitored object, wherein the first monitoring result shows that the material playing of the monitored object is abnormal, for example, the specified advertisement video is not played according to the convention;
if the comparison result shows that the running picture is matched with the playing picture and the exposure times of the monitored object are greater than 1, generating a second monitoring result of the monitored object, wherein the second monitoring result shows that the monitored object plays multiple exposures at one time, for example, a media platform inserts multiple exposure codes into one advertisement, so that multiple exposure times are generated in one-time playing, and advertisement expenses are cheated;
if the playing sequence is not consistent with a preset object playing sequence, generating a third monitoring result of the monitored object, wherein the third monitoring result indicates that the playing sequence of the monitored object is abnormal, for example, an advertiser and a media platform agree to arrange an advertisement object in the first playing position, but the advertisement is not monitored to be played in the first playing position;
if the playing time length is smaller than a preset time length threshold value, generating a fourth monitoring result of the monitored object, wherein the fourth monitoring result indicates that the monitored object is not completely played, for example, the playing time length of the advertisement is smaller than 60% of the complete playing time length, and then the media platform is determined not to completely play the advertisement.
And a weight calculation unit 305, configured to perform a digitization process on each monitoring result, and perform a weight calculation on the digitized monitoring result according to a preset monitoring weight, so as to obtain a release performance value of the monitored object on the target release carrier.
Specifically, in this embodiment, after obtaining the above multiple monitoring results, the weight calculating unit 305 may first perform a numerical process on each monitoring result, for example, quantize the fourth monitoring result to a corresponding value according to a ratio of the playing time length to the complete playing time length; and then, according to a preset monitoring weight, performing weight calculation on the digitized monitoring result to obtain a delivery performance value of the monitored object on the target delivery carrier, for example, the weight of the first monitoring result with abnormal material is the highest, and the weight of the fourth monitoring result without complete playing is the lowest.
In this embodiment, the apparatus may include a processor and a memory, where the processor and the memory are components on a server or the like that carries the device in the above embodiment, the object determining unit 301, the carrier determining unit 302, the picture acquiring unit 303, the result generating unit 304, and the like are all stored in the memory as program units, and the processor executes the program units stored in the memory to implement corresponding functions.
For example, the above program units are stored in the memory in the form of an installation package or a processing class, and meanwhile, the memory also stores a preset configuration file, and the processor executes the above program units by calling the installation package processing class, so as to realize corresponding functions.
Specifically, the processor comprises a kernel, the kernel calls a corresponding program unit from the memory, the kernel can be set to one or more, the monitored object is determined by adjusting kernel parameters, the target release carrier of the monitored object is determined, and after at least one running picture in the running process of the target release carrier and running picture information of the interception time corresponding to the running picture are obtained, the playing monitoring result of the monitored object on the target release carrier is generated based on the running picture and the interception time corresponding to the running picture.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
According to the technical scheme, after the monitored object such as the advertising object and the target delivery carrier such as the video patch of the monitored object are determined, the playing monitoring result is obtained by obtaining the running picture information of the target delivery carrier in the running process and monitoring the playing of the monitored object based on the running picture in the running picture information and the corresponding interception time of the running picture, and the playing monitoring result is obtained, such as whether the monitored object is played, whether the playing time meets the requirement, whether the playing sequence is correct, and the like. In this embodiment, the playing operation of the monitored object on the target delivery carrier is monitored, and manual monitoring is not needed, so that the monitoring efficiency is improved.
An embodiment of the present invention provides a storage medium, as shown in fig. 4, where the storage medium is located on an electronic device, and the storage medium stores a program, and the program, when running, controls the device where the storage medium is located to execute the object playing monitoring method described in fig. 1.
An embodiment of the present invention provides a processor, as shown in fig. 5, for executing a program, which may be a program stored in a storage medium shown in fig. 4, so that the processor executes the object playback monitoring method described in fig. 1 by executing the program.
An embodiment of the present invention provides an electronic device, as shown in fig. 6, the electronic device may include a processor 601, a memory 602, and a program stored on the memory 602 and operable on the processor 601, where the processor 601 implements the following steps when executing the program: determining a monitored object, determining a target release carrier of the monitored object, and generating a playing monitoring result of the monitored object on the target release carrier based on at least one operation picture and the corresponding interception time of the operation picture after obtaining operation picture information of at least one operation picture and the corresponding interception time of the operation picture in the operation process of the target release carrier.
The monitoring and broadcasting discrimination function in the embodiment is mainly a monitoring function for developing video patch advertisements on a computer, for example, advertisements can be monitored according to advertisement scheduling. In the embodiment, by simulating the mode that the user accesses the advertisement display page, matches the advertisement space and automatically compares the screenshot with the original advertisement material, abnormal data can be effectively discriminated and evidence can be obtained, the situation of putting the video paster advertisement can be comprehensively known through data statistics, calculation and analysis, the advertiser can be helped to effectively verify the authenticity of the flow of the digital advertisement, and meanwhile, the advertiser and the agent company can be helped to realize the automation of advertisement monitoring and broadcasting and easily complete the supervision of the online situation of advertisement putting. The highly-automatic monitoring system function of the monitoring and recording is efficient, stable, reliable and economical, and can effectively meet the demand of advertisers on advertisement monitoring. As shown in the flowchart of fig. 7, in this embodiment, after uploading information such as advertisement position and schedule in schedule management, detection information acquisition after advertisement delivery is performed, such as exposure, click rate, and exposure source Uniform Resource Locator (URL), and then a source URL with an exposure amount of 10% of each advertisement position is extracted for advertisement playing monitoring, specifically, it is determined whether there is a region-oriented requirement, if so, a region access source URL is simulated, when the URL is accessible, a screenshot is copied on an effective URL page, the screenshot is compared with advertisement position information, and determined, thereby obtaining a monitoring result, and if there is no region-oriented requirement, a crawler can be directly used to directly access the source URL, so that when the URL is accessible, the screenshot is copied on the effective URL page, and the screenshot is compared with the advertisement position information, and determined, thereby obtaining the monitoring result.
The following examples of embodiments are illustrative of specific applications:
an advertisement delivery manager of a certain automobile brand purchases a first order of a video advertisement of 15 seconds before a hot-broadcast television series of \.
As shown in fig. 8, after a user accesses the front tile advertisement before playing the drama on the media platform, the monitoring code in this embodiment is triggered, an exposure log record is returned to the server in this embodiment, and after receiving the exposure log, the server analyzes the log to obtain the URL of the original advertisement exposure page;
then, the server simulates user behavior to access the URL page, the page content is intercepted in a picture mode, and an advertiser or an agent end adds a monitoring and judging task in a system background and uploads a material video of the original money patch advertisement; in the subsequent statistical process, the embodiment performs image recognition matching on the picture captured by the server and the uploaded scheduling material picture, such as four abnormal forms shown in fig. 9:
the exception is one: the rank exception is to identify whether the rank of the currently advertised tile is the first rank or the last rank in the media listing price. I.e. for example, a television series "front tile has 60s ads, one per 15s, the first 15s ad being the first order. For advertisers, the price of ad placement may vary from one order to another.
Exception two: not completely played. I.e. if e.g. 15s of advertisements are played for 15s or 10s are played.
Exception three: and (4) carrying out multiple exposures. Normally, a user watches an advertisement once, a monitoring code is triggered once, and a server records an exposure log, but because a plurality of exposure codes are added to an advertisement site in order to increase profit, the generated result triggers a plurality of exposure codes even if the user watches the advertisement once, and a plurality of logs are returned.
Exception four: the material is abnormal, for example, an advertiser puts an automobile advertisement, but the finally received advertisement screenshots are all the advertisements of the sea flyer and are not the advertisement material contents specified by the advertiser.
Specifically, when the abnormality is determined, the following strategies can be implemented:
screenshot strategy: the time of starting screenshot when the webpage is loaded is t1, the screenshot is cut every 5s, and the screenshot is stopped when the drama starts, and the time is t 2. And recording the time point of each screenshot and the ranking of the screenshots.
The matching mode is as follows: and matching the screenshot with the material, wherein if the screenshot belongs to the material, the matching is successful, and if the screenshot does not belong to the material, the matching is failed.
When the order abnormity is judged (only the advertisement thrown in the first order or the last order needs to be monitored for order abnormity), when the exposure times is more than 1, the advertisement is judged to be abnormal with multiple exposures; when all screenshots are failed to be matched with the material or the screenshots are black, considering the release problem, and when the screenshots are continuously visited for 10 times, if exposure is not carried out during collection, the abnormal material is judged to be abnormal; if the material duration is N seconds, when the number of matched screenshots is less than (N/5) -1, judging that the completely played material is not completely played; and if the advertisement is in the first order, when the matching of the current three screenshots with the material content fails, or the advertisement is in a non-first order, and when the matching of the last two screenshots with the material fails, judging that the order is abnormal.
Wherein, the picture is saved in the process of screenshot, and the naming format can be as follows: root directory/date/adkey/(hash value of url)/time jpg, and recording the picture screenshot time.
After the screenshot is finished, whether the exposure exists or not is checked, if the exposure does not exist, the picture is deleted, the screenshot process is carried out again, and if the exposure does not exist, the material exception is recorded if the exposure is repeated for ten times; if there is exposure, determine whether it is multiple exposure. And generating an ImageInfo list for the picture list, and updating the storage address of the picture information, the exposure times of the current screenshot and the last screenshot, the screenshot time and the source time (the default is the day before the task creation time) according to the exposure time. And then, acquiring the material, the material duration and the advertisement sequence, trying to match each picture and the material, recording whether the picture and the material are matched, and judging whether the picture and the material are abnormal, whether the picture and the material are abnormal in sequence and whether the picture and the material are completely played. And finally, writing the identification result into a SnapInfo table, returning a corresponding Key, and writing ImageInfo into a database in batches. And finishing the monitoring and broadcasting task.
In addition, statistics is carried out through the recorded results, and the performance delivery effect of each delivered video media can be effectively evaluated according to the calculation indexes such as abnormal proportion. The most important is the anomaly occupancy.
The following explains a data calculation method of abnormal proportion:
first, data are acquired: the exposure of a certain advertising place X1 is A1, and url accounting for the first 10% of A1 (the number of B1 is 10% A1) is sampled and monitored;
then, counting URL quantity C1 with abnormal monitoring states in B1 URLs, and counting the quantity (sequential abnormal quantity, multiple exposure, incomplete playing and material abnormal quantity) of each monitoring abnormal type in C1;
the exception proportion of various exception types under the advertising space is cis-exception/C1, multi-exposure/C1 and the like;
the abnormal proportion m1 under the advertising position is C1/B1 x 100 percent;
the abnormal amount n1 under this ad spot is a1 m 1;
the respective quantities at the corresponding ad slot X2 are a2, B1, C2, m2, n 2.
Thus, the exposure a of each media (advertisement) is a1+ a2+ A3+ … + An, and the abnormal ratio M of each media is: for example, the ad spots under the media are (X1, X2, X3 … Xn) M ═ (C1+ C2+ C3+ … … Cn)/(B1+ B2+ B3+ … Bn) × 100%, the abnormal amount N ═ a × M per media, the total exposure: for all monitored exposures:
the abnormal proportion of the project is (C1+ C2+ C3+ … Cn + … + Cm)/(B1+ B2+ B3 … … + Bn + … Bm) × 100% (all ad spots are X1, X2, X3,. Xn... Xm);
accordingly, the total abnormality amount is a ratio of the total exposure amount to the item abnormality. The total abnormal amount can be used to measure the honesty of each media advertisement delivery, and advertisers can decide whether to continue signing on the basis of the honest, such as the multiple exposure abnormal ratio shown in fig. 10 and the material abnormal ratio shown in fig. 11.
The electronic device herein may be a server, a PC, a PAD, a mobile phone, etc.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: determining a monitored object, determining a target release carrier of the monitored object, and generating a playing monitoring result of the monitored object on the target release carrier based on at least one operation picture and the corresponding interception time of the operation picture after obtaining operation picture information of at least one operation picture and the corresponding interception time of the operation picture in the operation process of the target release carrier.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (9)
1. An object playing monitoring method, characterized in that the method comprises:
determining a monitored object;
determining a target delivery carrier of the monitored object;
obtaining operation picture information in the operation process of the target release carrier, wherein the operation picture information at least comprises: at least one running picture and intercepting time corresponding to the running picture;
comparing the running picture with the playing picture of the monitored object to obtain a comparison result; if the comparison result shows that the running picture is matched with the playing picture, generating a playing sequence and a playing time of the monitored object based on the interception time corresponding to the running picture;
and generating a playing monitoring result of the monitored object based on the comparison result, the playing sequence and the playing duration.
2. The method of claim 1, wherein the determining the targeted delivery vehicle for the monitored subject comprises:
acquiring the exposure times of the monitored object on a throwing carrier;
and determining the throwing carrier with the exposure times meeting the preset monitoring condition as a target throwing carrier.
3. The method according to claim 1, wherein the obtaining operation screen information during the operation of the targeted delivery vehicle comprises:
executing a preset operation instruction on the target delivery carrier;
intercepting an operation picture every other preset duration in the operation process of the target release carrier to generate operation picture information of the target release carrier in the operation process, wherein the operation picture information at least comprises: and the operation picture and the interception time corresponding to the operation picture.
4. The method of claim 1, wherein generating the playing monitoring result of the monitored object based on the comparison result, the playing sequence and the playing duration comprises:
if the comparison result shows that the running picture is not matched with the playing picture, generating a first monitoring result of the monitored object, wherein the first monitoring result shows that the material playing of the monitored object is abnormal;
if the comparison result shows that the running picture is matched with the playing picture and the exposure times of the monitored object are greater than 1, generating a second monitoring result of the monitored object, wherein the second monitoring result shows that the monitored object plays for multiple times at one time;
if the playing sequence is inconsistent with a preset object playing sequence, generating a third monitoring result of the monitored object, wherein the third monitoring result shows that the playing sequence of the monitored object is abnormal;
and if the playing time length is less than a preset time length threshold value, generating a fourth monitoring result of the monitored object, wherein the fourth monitoring result indicates that the monitored object is not played completely.
5. The method of claim 4, further comprising:
carrying out numerical processing on each monitoring result;
and according to preset monitoring weight, carrying out weight calculation on the monitoring result after digitization to obtain the throwing performance value of the monitored object on the target throwing carrier.
6. An object playback monitoring device, comprising:
an object specifying unit that specifies a monitored object;
a carrier determination unit configured to determine a target delivery carrier of the object;
a picture obtaining unit, configured to obtain operation picture information in an operation process of the target delivery carrier, where the operation picture information at least includes: at least one running picture and intercepting time corresponding to the running picture;
the result generating unit is used for comparing the running picture with the playing picture of the monitored object to obtain a comparison result; if the comparison result shows that the running picture is matched with the playing picture, generating a playing sequence and a playing time of the monitored object based on the interception time corresponding to the running picture; and generating a playing monitoring result of the monitored object based on the comparison result, the playing sequence and the playing duration.
7. The apparatus of claim 6, further comprising:
and the weight calculation unit is used for carrying out digital processing on each monitoring result, carrying out weight calculation on the digital monitoring result according to a preset monitoring weight, and obtaining the throwing performance value of the monitored object on the target throwing carrier.
8. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device where the storage medium is located is controlled to execute the object playing monitoring method according to any one of claims 1 to 4.
9. A processor, characterized in that the processor is configured to run a program, wherein the program is configured to execute the object playing monitoring method according to any one of claims 1 to 4 when running.
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| CN110337029A (en) * | 2019-07-10 | 2019-10-15 | 秒针信息技术有限公司 | A kind of information prison broadcasting method and device playing form based on electronic equipment |
| CN110324699B (en) * | 2019-07-17 | 2022-06-17 | 秒针信息技术有限公司 | Method and device for determining information carrier, electronic equipment and storage medium |
| CN110891197B (en) * | 2019-11-27 | 2021-12-28 | 秒针信息技术有限公司 | Video advertisement putting condition detection method and device, electronic equipment and storage medium |
| CN110992092B (en) * | 2019-11-28 | 2023-08-29 | 秒针信息技术有限公司 | Advertisement delivery detection method and device, electronic equipment and storage medium |
| CN111080357B (en) * | 2019-12-12 | 2023-08-25 | 恩亿科(北京)数据科技有限公司 | Method and device for determining product release duty ratio, electronic equipment and storage medium |
| CN111698325B (en) * | 2020-06-12 | 2023-04-18 | 中影环球（北京）科技有限公司 | Full-automatic advertisement playing monitoring system and method |
| CN112312208A (en) * | 2020-06-23 | 2021-02-02 | 尼尔森网联媒介数据服务有限公司 | Multimedia information processing method and device, storage medium and electronic equipment |
| CN112087647B (en) * | 2020-09-09 | 2022-08-09 | 北京明略昭辉科技有限公司 | Advertisement monitoring method and device, electronic equipment and medium |
| CN115314735B (en) * | 2021-05-08 | 2024-04-26 | 苏州国双软件有限公司 | Method, system and equipment for monitoring play flow |
| CN113283939A (en) * | 2021-06-01 | 2021-08-20 | 广州欢网科技有限责任公司 | Advertisement exposure monitoring method, device and system |
| CN114143534B (en) * | 2021-11-26 | 2024-09-24 | 京东方科技集团股份有限公司 | Display state monitoring method and device, electronic equipment and readable storage medium |
| CN114881708A (en) * | 2022-05-31 | 2022-08-09 | 京东方科技集团股份有限公司 | Method, device, system, equipment and storage medium for monitoring delivered content |
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| CN104301755B (en) * | 2013-07-19 | 2017-11-03 | 联想(北京)有限公司 | A kind of TV information acquisition methods, TV, background server and system |
| CN104967903A (en) * | 2015-07-28 | 2015-10-07 | 无锡天脉聚源传媒科技有限公司 | Video play detection method and device |
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