CN111698325B - Full-automatic advertisement playing monitoring system and method - Google Patents
Full-automatic advertisement playing monitoring system and method Download PDFInfo
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- CN111698325B CN111698325B CN202010535625.3A CN202010535625A CN111698325B CN 111698325 B CN111698325 B CN 111698325B CN 202010535625 A CN202010535625 A CN 202010535625A CN 111698325 B CN111698325 B CN 111698325B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
- H04L67/025—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02P—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
- Y02P90/00—Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
- Y02P90/02—Total factory control, e.g. smart factories, flexible manufacturing systems [FMS] or integrated manufacturing systems [IMS]
Abstract
The invention discloses a full-automatic advertisement playing monitoring system and a method. The monitoring system includes: the system comprises an advertisement platform, a cinema management system, a cinema showing system, an image acquisition module and an advertisement monitoring and broadcasting platform; the advertisement platform is connected with the cinema management system, the cinema management system is further connected with the cinema showing system, the cinema showing system is further connected with the image acquisition module, the image acquisition module is further connected with the advertisement monitoring platform, and the advertisement monitoring platform generates a monitoring report and monitors advertisements in films according to the monitoring report. The full-automatic advertisement playing monitoring system and method provided by the invention can improve the advertisement monitoring efficiency.
Description
Technical Field
The invention relates to the field of advertisement playing monitoring, in particular to a full-automatic advertisement playing monitoring system and method.
Background
Theatre advertising operators after acting on an advertiser's advertisement, the advertising operator places the advertiser-specified advertisement into a theatre and specifies that a particular movie be played in front of it.
In the actual operation process, the advertisement operator and the advertiser need to supervise whether the cinema really fulfills the obligation of playing the specified advertisement in front of the specified feature; currently, this supervision process is mainly done manually.
When the cinema plays the advertisement, a supervisor uses a digital device to shoot a playing picture, and in the shooting process, in order to mark the shooting date, the supervisor even needs to be matched with other objects which can carry the date, for example, a shooting mode matched with the newspaper on the same day is usually adopted; after the shooting is finished, uploading the shot picture to a specified platform through network transmission means such as QQ and E-mail, and finally manually determining the advertisement name corresponding to the picture and the corresponding feature name at the platform end, namely: the method comprises the steps of manually collecting pictures, manually uploading the pictures and manually recognizing advertisements by naked eyes. However, since the verification process requires human eyes to recognize and record a large number of pictures, the method for manually monitoring the playing of the advertisement films requires a great operation cost and low efficiency for advertisement operators, and the current advertisement monitoring and playing system cannot correctly reflect the advertisement putting situation, so that a large number of cinemas in the market have no advertisement which the advertisement operators are willing to put.
Disclosure of Invention
The invention aims to provide a full-automatic advertisement playing monitoring system and method, which aim to solve the problem of low monitoring efficiency of the traditional advertisement monitoring and playing system in the modes of manually acquiring pictures, manually uploading pictures and manually identifying advertisements by naked eyes.
In order to achieve the purpose, the invention provides the following scheme:
a fully automatic advertisement play monitoring system, comprising: the system comprises an advertisement platform, a cinema management system, a cinema showing system, an image acquisition module and an advertisement monitoring and broadcasting platform;
the advertisement platform is connected with the cinema management system and is used for managing advertisement content and advertisement scheduling information and sending the advertisement content and the advertisement scheduling information to the cinema management system; the advertising content comprises an advertising digital cinema package; the advertisement scheduling information comprises a film name, a film field number, an advertisement sequence and advertisement information of all advertisements in the advertisement sequence;
the cinema management system is also connected with the cinema showing system and is used for sending a play control instruction to the cinema showing system; the broadcasting control instruction comprises the steps of recombining the advertisement content and broadcasting a control film according to the advertisement scheduling information; the recombined advertisement content is provided with an identification code; the identification code comprises an advertisement name, a movie play list identification, a cinema name, a movie hall number, a play server serial number and a movie field number;
the cinema showing system is also connected with the image acquisition module and is used for executing the play control operation according to the play control instruction and playing a film;
the image acquisition module is also connected with the advertisement monitoring and broadcasting platform and is used for acquiring film images played by the cinema showing system and sending the film images to the advertisement monitoring and broadcasting platform; and the advertisement monitoring platform is used for generating a monitoring report according to the film image and the advertisement scheduling information and monitoring the advertisement in the film according to the monitoring report.
Optionally, the method further includes:
the film showing plan obtaining module is used for obtaining a film showing plan in the ticketing system; the film showing plan comprises film field information, film showing time and film showing duration;
and the identification code generating module is used for generating an identification code according to the film showing plan.
Optionally, the method further includes:
and the recombination module is used for embedding the identification code into the advertisement content, recombining the advertisement content and determining the advertisement content with the identification code.
Optionally, the advertisement monitoring and broadcasting platform specifically includes:
the identification code acquisition unit is used for acquiring the identification code in the monitoring report;
and the monitoring unit is used for monitoring the advertisements in the film according to the identification codes.
A full-automatic advertisement playing monitoring method comprises the following steps:
managing advertisement content and advertisement scheduling information, and sending the advertisement content and the advertisement scheduling information to the cinema management system; the advertising content comprises an advertising digital cinema package; the advertisement scheduling information comprises a film name, a film field number, an advertisement sequence and advertisement information of all advertisements in the advertisement sequence;
sending a broadcasting control instruction to the cinema showing system; the broadcasting control instruction comprises recombining the advertisement content and broadcasting a control film according to the advertisement scheduling information; the recombined advertisement content is provided with an identification code; the identification code comprises an advertisement name, a movie play list identification, a cinema name, a movie hall number, a play server serial number and a movie field number;
executing a broadcast control operation according to the broadcast control instruction, and playing a film;
collecting film images played by the cinema showing system, and sending the film images to the advertisement monitoring and playing platform; and the advertisement monitoring and broadcasting platform is used for generating a monitoring and broadcasting report according to the film image and the advertisement scheduling information and monitoring the advertisement in the film according to the monitoring and broadcasting report.
Optionally, after the sending the advertisement content and the advertisement scheduling information to the theater management system, the method further includes:
acquiring a film showing plan in a ticketing system; the film showing plan comprises film field information, film showing time and film showing duration;
and generating an identification code according to the film showing plan.
Optionally, after generating the identification code according to the film showing plan, the method further includes:
embedding the identification code into the advertisement content, and recombining the advertisement content to determine the advertisement content with the identification code.
Optionally, the monitoring the advertisement in the movie according to the monitoring report specifically includes:
acquiring the identification code in the monitoring report;
and monitoring the advertisements in the film according to the identification codes.
According to the specific embodiment provided by the invention, the invention discloses the following technical effects: the invention provides a full-automatic advertisement playing monitoring system and method, which can automatically monitor whether an appointed cinema plays an appointed advertisement before an appointed film or not by identifying advertisement content with an identification code, saves the steps of manually acquiring pictures, manually uploading the pictures and manually identifying the advertisement by naked eyes, and greatly improves the advertisement monitoring efficiency.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise.
FIG. 1 is a block diagram of a fully automatic advertisement broadcasting monitoring system provided by the present invention;
FIG. 2 is a flowchart of the operation of the automatic advertisement playing and detecting system provided by the present invention;
FIG. 3 is a flow chart of the method for reorganizing an advertisement DCP file into a DCP' file according to the present invention;
fig. 4 is a flowchart of a full-automatic advertisement playing monitoring method provided by the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention aims to provide a full-automatic advertisement playing monitoring system and method, which can improve the advertisement monitoring efficiency.
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
Fig. 1 is a structural diagram of a full-automatic advertisement playing and monitoring system provided by the present invention, and as shown in fig. 1, a full-automatic advertisement playing and monitoring system includes: the system comprises an advertisement platform 101, a cinema management system 102, a cinema showing system 103, an image acquisition module 104 and an advertisement monitoring platform 105.
The advertisement platform is connected with the cinema management system and is used for managing advertisement content and advertisement scheduling information and sending the advertisement content and the advertisement scheduling information to the cinema management system; the advertising content comprises an advertising digital cinema package; the advertisement scheduling information comprises a film name, a film field number, an advertisement sequence and advertisement information of all advertisements in the advertisement sequence; the advertisement platform comprises advertisement content management and advertisement scheduling information management; the advertisement content management refers to the management of advertisement Digital Cinema Package (DCP) files; the corresponding relation between the film and the advertisement sequence can be determined through the advertisement scheduling information, including the film name, the film field number, the advertisement sequence and the advertisement information of all advertisements in the advertisement sequence.
The cinema management system is also connected with the cinema showing system and is used for sending a broadcasting control instruction to the cinema showing system; the broadcasting control instruction comprises the steps of recombining the advertisement content and broadcasting a control film according to the advertisement scheduling information; the recombined advertisement content is provided with an identification code; the identification code comprises an advertisement name, a movie play list identification, a cinema name, a movie hall number, a play server serial number and a movie field number; the Theatre Management System (TMS) is used mainly as an advertisement package reorganization and film playing control in the System.
The cinema showing system is also connected with the image acquisition module and is used for executing the play control operation according to the play control instruction and playing a film; and the cinema showing system executes corresponding play control operation according to the data and the command sent by the TMS.
The image acquisition module is also connected with the advertisement monitoring and broadcasting platform and is used for acquiring film images played by the cinema showing system and sending the film images to the advertisement monitoring and broadcasting platform; and the advertisement monitoring and broadcasting platform is used for generating a monitoring and broadcasting report according to the film image and the advertisement scheduling information and monitoring the advertisement in the film according to the monitoring and broadcasting report. The image acquisition module is used for acquiring pictures on a screen in a cinema projection system; the advertisement monitoring and broadcasting platform generates a final monitoring and broadcasting report according to the collected picture information and the advertisement scheduling information; the work flow of the full-automatic advertisement playing monitoring system comprises advertisement content and advertisement scheduling issuing, advertisement package recombination, scheduling generation, advertisement playing picture acquisition, picture uploading and data analysis, and is shown in fig. 2.
And (3) issuing advertisements and advertisement scheduling:
after the advertisement platform imports a new advertisement file, the advertisement platform can automatically issue the new advertisement file to the corresponding TMS according to the cinema to which the advertisement is put, and the advertisement scheduling information can also be automatically sent to the corresponding TMS; meanwhile, the advertisement platform sends the advertisement scheduling information to the advertisement monitoring and broadcasting platform for subsequent generation of monitoring and broadcasting reports.
And (3) recombining the advertisement packets:
1. two-dimensional code generation
And after receiving the advertisement scheduling information issued by the advertisement platform, the TMS generates a unique identification code by calling a two-dimensional code algorithm which is mature at present for each advertisement according to the film field information in the POS scheduling. The information in the identification code comprises: advertisement name, advertisement CPLUUID, cinema name, movie hall number, play server serial number and film field number. The PLUUID is the only identification of the CPL; CPL is an abbreviation for Composition playlist, which can be understood colloquially as: each file played in the cinema is a CPL, i.e., "program", such as: the civilized viewing, advertising, feature films and the like are all independent CPL.
The specific algorithm is as follows:
QR (Quick-Response) code which is widely used at present is adopted in the two-dimensional code generation algorithm, java programming is used in a TMS platform, and a jar package-QRCode.
A package qrcode needs to be added in the java class definition; "the library function of QRCode-qrcodom (String content, string imgType, int size) is called in the programming process, where the String content is a character String to be encoded, that is, information contained in an identification code: advertisement name, advertisement CPLUUID, cinema name, movie hall number, play server serial number and film field number; the String imgType is a picture format to be output, and the int size is the size of the generated two-dimensional code.
And calling a two-dimensional code picture generated by the QR code and storing the two-dimensional code picture in a specified path for use when the DCP is recombined.
2. Ad DCP repackaging
After receiving the DCP file delivered by the advertisement platform, the TMS adds an identification code to each frame of data of the original DCP by calling the OpenCV algorithm which is mature at present, and finally outputs a new advertisement DCP' file, as shown in fig. 3.
The specific algorithm is as follows:
and processing the video file through a javacV library and an openCV library, wherein the javacV part is responsible for reading the advertisement DCP file and performing Frame and Mat conversion operation, and the openCV is responsible for image loading, image storage, image superposition and transparency processing.
1) One frame of video is taken from the read video stream and converted to Mat.
Matmat＝converter.convertToMat(grabber.grabFrame())
2) And defining the copying position of the two-dimensional code image and the size of the two-dimensional code image.
Mat qrcode＝opencv_imgcodecs.imread("qrcode.png")；
Png is the name of the two-dimensional code picture, and the function is used for reading the data of the two-dimensional code picture into the memory.
Mat ROI＝mat.apply(new Rect(400,350,qrcode.cols(),qrcode.rows()))；
The function is used to determine the position and size of the two-dimensional code to be copied to the video frame picture.
3) Copying the two-dimensional code image defined in the step 2) into each frame of video picture.
opencv_core.addWeighted(ROI,0.2,qrcode,0.8,0.0,ROI)；
ROI, qrcode are two-dimensional code attribute values defined in 2).
0.2 is a transparent first weight value of the image of the two-dimensional code, and 0.8 is a transparent second weight value of the image of the two-dimensional code
4) Finally, the TMS sends the newly generated advertisement DCP' file to a TMS server.
3. Scheduling generation
After receiving the advertisement scheduling information, the TMS automatically generates a cinema scheduling according to the Point of sale (POS) scheduling information, and sends the scheduling to a playing server of a corresponding hall; the POS schedule is a show plan that is manually arranged by a projectionist or other operator in the ticketing system.
4. Advertisement playing picture collection
After the broadcasting server starts broadcasting at schedule, the images are projected to a screen of a movie hall through a projector, wherein a unique identification code appears at the appointed position of the advertisement picture. In the playing process, a playing picture needs to be recorded for a subsequent advertisement monitoring and playing platform to use.
Currently, the following two methods can be adopted to record the advertisement playing process:
1) The advertisement picture with the identification code is shot by using a digital device through a manual shooting method.
2) Automatic shooting equipment is installed in a photo hall, and therefore screen pictures of the photo hall are automatically shot.
5. Picture uploading
1) And the shot pictures are uploaded to a designated advertisement monitoring and broadcasting platform in a manual mode by a manual shooting method.
2) By installing the automatic shooting equipment in the photo hall, the automatic shooting equipment can automatically upload the shot photos to a designated advertisement monitoring and broadcasting platform.
6. Data analysis
After the uploaded pictures with the identification codes are collected by the advertisement monitoring platform, the identification code recognition program is called, so that the information contained in the identification codes can be read, and the information is stored in the advertisement information database.
The advertisement scheduling information sent to the advertisement monitoring platform by the advertisement platform already exists in the advertisement information database; the advertisement platform compares the information in the identified identification code with the local advertisement scheduling information, so that whether the appointed cinema plays the appointed advertisement in front of the appointed feature film can be determined.
Finally, the advertisement monitoring and broadcasting platform can automatically generate a detection report according to the detection result, and the detection report can be added with pictures used in the process of generating the monitoring report as a report accessory; the advertiser or the advertisement operator can directly know the playing condition of the advertisement through the report.
Fig. 4 is a flowchart of a full-automatic advertisement playing monitoring method provided by the present invention, and as shown in fig. 4, a full-automatic advertisement playing monitoring method includes:
step 401: managing advertisement content and advertisement scheduling information, and sending the advertisement content and the advertisement scheduling information to the cinema management system; the advertising content comprises an advertising digital cinema package; the advertisement scheduling information includes a movie name, a movie field number, an advertisement sequence, and advertisement information of all advertisements in the advertisement sequence.
After the step 401, the method further includes: acquiring a film showing plan in a ticketing system; the film showing plan comprises film field information, film showing time and film showing duration; generating an identification code according to the film showing plan; embedding the identification code into the advertisement content, and recombining the advertisement content to determine the advertisement content with the identification code.
Step 402: sending a broadcasting control instruction to the cinema showing system; the broadcasting control instruction comprises the steps of recombining the advertisement content and broadcasting a control film according to the advertisement scheduling information; the recombined advertisement content is provided with an identification code; the identification code comprises an advertisement name, a movie playlist identification, a cinema name, a movie hall number, a play server serial number and a movie field number.
Step 403: and executing the broadcast control operation according to the broadcast control instruction, and playing the film.
Step 404: collecting film images played by the cinema showing system, and sending the film images to the advertisement monitoring and playing platform; and the advertisement monitoring platform is used for generating a monitoring report according to the film image and the advertisement scheduling information and monitoring the advertisement in the film according to the monitoring report.
Said step 404 is further followed by obtaining said identification code within said supervision report; and monitoring the advertisements in the film according to the identification codes.
In a traditional advertisement monitoring and playing system, three steps of manually collecting pictures, manually uploading the pictures and manually identifying advertisements by naked eyes are adopted. In the process, not only the efficiency is low, but also the condition that the advertisement cannot be identified by naked eyes can exist, and the performance of the advertisement monitoring and broadcasting system can be greatly reduced.
After the identification code is added in the advertisement, the advertisement picture appearing in the playing process of the cinema contains the identification code; as long as a photo of the advertisement at any moment in the playing process is shot, the photo contains the identification code information; after the photos are collected by the advertisement platform, all the information related to the advertisement playing, such as the advertisement name, the cinema, the movie hall, the feature film, the scene and the like corresponding to the photos can be quickly analyzed by analyzing the identification codes, so that the method is far superior to the existing advertisement playing monitoring system in terms of advertisement monitoring efficiency and advertisement monitoring accuracy.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. For the system disclosed by the embodiment, the description is relatively simple because the system corresponds to the method disclosed by the embodiment, and the relevant points can be referred to the method part for description.
The principles and embodiments of the present invention have been described herein using specific examples, which are provided only to help understand the method and the core concept of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, the specific embodiments and the application range may be changed. In view of the above, the present disclosure should not be construed as limiting the invention.
Claims (8)
1. A full-automatic advertisement playing monitoring system is characterized by comprising: the system comprises an advertisement platform, a cinema management system, a cinema showing system, an image acquisition module and an advertisement monitoring and broadcasting platform;
the advertisement platform is connected with the cinema management system and is used for managing advertisement content and advertisement scheduling information and sending the advertisement content and the advertisement scheduling information to the cinema management system; the advertising content comprises an advertising digital cinema package; the advertisement scheduling information comprises a film name, a film field number, an advertisement sequence and advertisement information of all advertisements in the advertisement sequence;
the cinema management system is also connected with the cinema showing system and is used for sending a play control instruction to the cinema showing system; the broadcasting control instruction comprises recombining the advertisement content and broadcasting a control film according to the advertisement scheduling information; the recombined advertisement content is provided with an identification code; the identification code comprises an advertisement name, a movie play list identification, a cinema name, a movie hall number, a play server serial number and a movie field number;
the cinema showing system is also connected with the image acquisition module and is used for executing the play control operation according to the play control instruction and playing a film;
the image acquisition module is also connected with the advertisement monitoring and broadcasting platform and is used for acquiring film images played by the cinema showing system and sending the film images to the advertisement monitoring and broadcasting platform; the advertisement monitoring and broadcasting platform is used for generating a monitoring and broadcasting report according to the film image and the advertisement scheduling information and monitoring the advertisement in the film according to the monitoring and broadcasting report; after the advertisement monitoring platform collects the uploaded pictures with the identification codes, calling an identification code identification program, acquiring information contained in the identification codes, and storing the information contained in the identification codes into an advertisement information database; the advertisement scheduling information sent to the advertisement monitoring platform by the advertisement platform already exists in the advertisement information database; the advertisement platform compares the information in the identified identification code with local advertisement scheduling information to determine whether the designated cinema plays the designated advertisement in front of the designated feature film.
2. The system for monitoring full-automatic advertisement playing of claim 1, further comprising:
the film showing plan obtaining module is used for obtaining a film showing plan in the ticketing system; the film showing plan comprises film field information, film showing time and film showing duration;
and the identification code generating module is used for generating an identification code according to the film showing plan.
3. The system for monitoring full-automatic advertisement playing of claim 2, further comprising:
and the recombination module is used for embedding the identification code into the advertisement content, recombining the advertisement content and determining the advertisement content with the identification code.
4. The system of claim 3, wherein the advertisement monitoring platform specifically comprises:
the identification code acquisition unit is used for acquiring the identification code in the monitoring report;
and the monitoring unit is used for monitoring the advertisements in the film according to the identification codes.
5. A full-automatic advertisement playing monitoring method is characterized by comprising the following steps:
managing advertisement content and advertisement scheduling information, and sending the advertisement content and the advertisement scheduling information to a cinema management system; the advertising content comprises an advertising digital cinema package; the advertisement scheduling information comprises a film name, a film field number, an advertisement sequence and advertisement information of all advertisements in the advertisement sequence;
sending a broadcasting control instruction to a cinema showing system; the broadcasting control instruction comprises the steps of recombining the advertisement content and broadcasting a control film according to the advertisement scheduling information; the recombined advertisement content is provided with an identification code; the identification code comprises an advertisement name, a movie play list identification, a cinema name, a movie hall number, a play server serial number and a movie field number;
executing a broadcast control operation according to the broadcast control instruction, and playing a film;
collecting film images played by the cinema showing system, and sending the film images to an advertisement monitoring and playing platform; the advertisement monitoring platform is used for generating a monitoring report according to the film image and the advertisement scheduling information and monitoring the advertisement in the film according to the monitoring report; after the advertisement monitoring platform collects the uploaded pictures with the identification codes, calling an identification code identification program, acquiring information contained in the identification codes, and storing the information contained in the identification codes into an advertisement information database; the advertisement scheduling information sent to the advertisement monitoring and broadcasting platform by the advertisement platform already exists in the advertisement information database; the advertisement platform compares the information in the identified identification code with local advertisement scheduling information to determine whether the designated cinema plays the designated advertisement in front of the designated feature film.
6. The method for monitoring full-automatic advertisement playing of claim 5, wherein after the sending the advertisement content and the schedule information to the theater management system, the method further comprises:
acquiring a film showing plan in a ticketing system; the film showing plan comprises film field information, film showing time and film showing duration;
and generating an identification code according to the film showing plan.
7. The method of claim 6, wherein after generating the identification code according to the movie projection plan, the method further comprises:
embedding the identification code into the advertisement content, and recombining the advertisement content to determine the advertisement content with the identification code.
8. The method according to claim 7, wherein the monitoring the commercials in the movie according to the monitoring report specifically comprises:
acquiring the identification code in the monitoring report;
and monitoring the advertisements in the film according to the identification codes.
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| WO2024044868A1 (en) * | 2022-08-29 | 2024-03-07 | 京东方科技集团股份有限公司 | Multimedia playback monitoring system, method and electronic device |
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