CN104661087A - Method and device for generating television advertisement detecting information - Google Patents
Method and device for generating television advertisement detecting information Download PDFInfo
- Publication number
- CN104661087A CN104661087A CN201310589774.8A CN201310589774A CN104661087A CN 104661087 A CN104661087 A CN 104661087A CN 201310589774 A CN201310589774 A CN 201310589774A CN 104661087 A CN104661087 A CN 104661087A
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- China
- Prior art keywords
- information
- prison
- broadcast
- advertisement
- watermarking images
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
- H04N21/8358—Generation of protective data, e.g. certificates involving watermark
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method for generating television advertisement detecting information. When a detected advertisement is played, the method comprises the following steps: intercepting video information of the detected advertisement and recording corresponding play time; extracting watermark image information in the video information of the detected advertisement and obtaining a monitoring point number SpotID from the extracted watermark image information; comparing the obtained SpotID and the recorded corresponding play time with a play schedule, and generating detecting information. The invention further discloses a device corresponding to the method. With the adoption of the method, real-time automated detection of television advertisements is realized and effective and accurate detecting information is provided for protecting rights and interests of advertisers.
Description
Technical field
The present invention relates to video ads field, espespecially a kind of television advertising prison that generates broadcasts method and the device of information.
Background technology
Television advertising is modal, advertisement form the most widely at present.Ad distribution business acquires an advantage from the issue of advertisement.And advertiser spends fund to issue its product advertising, mainly in order to improve popularity of enterprise and product cognition degree, thus obtain better market income.In television advertising playing process, it is the problem that advertiser is concerned about that quality, number of times, period that advertisement is broadcasted meet contract engagement.And in actual play process, often there is the situation not in accordance with the time of arranging in advance, quantity, quality broadcasting, even occur that ad distribution business acquires an advantage to play more advertisements within the identical period, to the problem that parts of images frame in information object (video content of television advertising or image content or Flash content etc.) is deleted.Thus invaded the legitimate rights and interests of advertiser., just there is the event that the advertisement of mass advertising master is not thrown in as agreed in the Nippon Television advertising circle of 1997.
Along with advertiser is to advertising abnormal activity pay attention to day by day, urgent all the more to the demand of advertisement detecting, the urgent hope of advertiser can provide objective, complete by certain methods, accurately, real-time Surveillance.Thus realize television advertising and broadcast according to quantity by matter, avoid producing economic dispute.Mainly contain artificial and audio frequency identification two kinds of modes at present to carry out prison to television advertising and broadcast.Wherein, artificial prison is broadcast is utilize video tape or disk array to carry out recorded video signal, to treat manual identified.Prison is broadcast process and is comprised the following steps: first, preserves with program recordings such as traditional video tape recorder, recorder or DVR; Second day, monitoring of the advertisement personnel, by playback video recording/recording, record the advertising message occurred; 3rd, monitoring of the advertisement personnel will supervise data and be committed to Jian Bo center; 4th, Jian Bo center provided Surveillance to advertiser.Second method adopts audio frequency identification prison to broadcast: the audio signal that the sound signal of program and advertiser provide compared.Utilize speech recognition technology to be extracted by the audio feature information in information object, be made as the audio identification sample of this advertisement.Broadcast in process at prison, utilize speech recognition engine to carry out identifying continuously automatically to data, and by the advertising record that identifies in database, thus realize the advertisement detecting based on audio frequency.
From above-mentioned analysis, existing artificial prison broadcasting method relies on manpower mostly, not only wastes time and energy, and can not ensure accuracy; And adopting audio frequency identification to supervise ripple, algorithm complex is high, and for without audio advertisement with to be disturbed information, its analysis result cannot obtain good prison and broadcast effect.Therefore, in current television advertising market, lack a kind of in real time, obtain method that prison broadcasts information to meet the demand of advertiser accurately.
Summary of the invention
In order to solve the problems of the technologies described above, the invention discloses a kind of television advertising prison that generates and broadcasting method and the device of information.In real time, accurately can carry out prison to television advertising to broadcast, thus provide the prison of its legitimate rights and interests of protection to broadcast information for advertiser.
In order to reach the object of the application, the invention provides a kind of television advertising prison that generates and broadcasting the method for information, when playing the advertisement supervised and broadcast, comprising:
Intercept the video information of the advertisement that prison is broadcast and record corresponding reproduction time;
Extract the watermarking images information in the video information of supervising the advertisement broadcast, and obtain monitoring point numbering (SpotID) from the watermarking images information extracted;
The corresponding reproduction time of the SpotID of acquisition and record is compared with broadcasting waiting, generates prison and broadcast information.
Further, also comprise before the method: SpotID is arranged to the advertisement that described prison is broadcast, and generate corresponding watermarking images information according to the SpotID arranged; In the information object of the advertisement that the watermarking images information insertion of generation is broadcast to described prison.
Further, when information object is video information, describedly by watermarking images information insertion to information object be: by watermarking images information insertion to the key frame picture of video information or in each frame picture of video information.
Further, intercept the video information of supervising the advertisement broadcast and comprise: by Transport Stream Analyzer or video frequency collection card, acquisition comprises the video of described prison advertisement and intercepts.
Further, before the information object of the advertisement broadcast to described prison by the watermarking images information insertion of generation, the method also comprises:
Watermarking images information is encrypted; When described acquisition prison advertisement video information, process is decrypted to watermarking images information.
On the other hand, the present invention also comprises a kind of television advertising prison that generates and broadcasts the device of information, comprising:
Acquisition and recording module, for gathering the video information the reproduction time of record correspondence that comprise and supervise the advertisement broadcast;
Watermark extracting module, for the video information of advertisement broadcast the prison of acquisition and recording module acquires, carries out watermarking images information extraction, and obtains monitoring point numbering (SpotID);
Statistical module broadcast by prison, compared by the reproduction time of the SpotID of acquisition and the correspondence of record, generate prison and broadcast information with broadcasting waiting.
Further, this device also comprises: generating watermark module and merge module; Wherein,
Generating watermark module, arranges SpotID for the advertisement broadcast described prison, and generates corresponding watermarking images information according to SpotID, mails to merge module;
Merge module, for the information object of watermarked image information to prison advertisement.
Further, when information object is video information, watermarked image information to information object is: by watermarking images information insertion to the key frame picture of video information or each frame picture of video information.
Further, described acquisition and recording module is: Transport Stream Analyzer, or video frequency collection card.
Further, this device also comprises: watermark encrypting module and watermark deciphering module; Wherein,
Watermark encrypting module, for being encrypted the watermarking images information generated;
Watermark deciphering module, for being decrypted extraction watermarking images information.
The method of information broadcast by a kind of television advertising prison that generates that technical scheme provides, and when playing the advertisement supervised and broadcast, comprising: intercept the video information of supervising the advertisement broadcast and record corresponding reproduction time; Extract the watermarking images information in the video information of supervising the advertisement broadcast, and obtain SpotID from the watermarking images information extracted; The corresponding reproduction time of the SpotID of acquisition and record is compared with broadcasting waiting, generates prison and broadcast information.By the inventive method realize to television advertising real-time, accurately prison broadcast, thus broadcast information for advertiser protects rights and interests to provide effective prison accurately.
On the other hand, the inventive method also comprise information object is embedded into the watermark information of advertisement detecting before be encrypted, carry out watermarking images decrypts information when obtaining prison advertisement video information, the safety of the watermarking images information of collateral security for supervising advertisement.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, and form a application's part, schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the method flow diagram that the present invention generates that information broadcast by television advertising prison;
Fig. 2 is the structure drawing of device that the present invention generates that information broadcast by television advertising prison.
Embodiment
Fig. 1 is the method flow diagram that the present invention generates that information broadcast by television advertising prison.As shown in Figure 1, the method for information broadcast by a kind of television advertising prison that generates, and comprising:
Step 100, intercepting are supervised the video information of the advertisement broadcast and record corresponding reproduction time.
Before step 100, the inventive method also comprises: arrange monitoring point numbering SpotID to the advertisement that described prison is broadcast, and generates corresponding watermarking images information according to the SpotID arranged; In the information object of the advertisement that the watermarking images information insertion of generation is broadcast to described prison.
It should be noted that, information object is static images, or the popularization data for arranging for its product ad distribution business such as video image or Flash image.
When information object is video information, by watermarking images information insertion to information object be: by watermarking images information insertion to the key frame picture of video information or in each frame picture of video information.It should be noted that video information here refers to the information object comprising video image and Flash image.The method of both watermarked image informations is identical.
Intercept the video information of supervising the advertisement broadcast to comprise: by Transport Stream Analyzer or video frequency collection card, acquisition comprises the video of prison advertisement and intercepts.For Transport Stream Analyzer, when televising, Transport Stream Analyzer by reading video information, when obtaining identical with the ad content that advertiser provides video information, Transport Stream Analyzer intercepts this video information, and records the reproduction time of the correspondence of this video information.
Step 101, the watermarking images information extracted in the video information of supervising the advertisement broadcast, and SpotID is obtained from the watermarking images information extracted.The method extracting watermark is the conventional techniques means of those skilled in the art.
Step 102, by the corresponding reproduction time of the SpotID of acquisition and record with play waiting and compare, generate prison and broadcast information.
All be provided with different SpotID owing to supervising the advertisement broadcast each time, when extracting watermarking images information in the video file intercepted, also obtain the reproduction time that advertisement that this prison broadcasts is corresponding; By the reproduction time of each SpotID and correspondence, compare with broadcasting waiting, generate prison and broadcast information.Supposing that information broadcast by prison is a list, and so prison is broadcast information and can be carried out prison according to the content of table 1 and broadcast information displaying.As shown in table 1, the NULL wherein in table is that the prison advertisement video information owing to not carrying out being embedded with corresponding watermarking images occurs, so cannot obtain corresponding SpotID, is considered to not broadcast this period advertisement.
Examples of information broadcast by table 1 prison
Need to illustrate for advertisement detecting, often refer to that the advertisement of all periods in an advertising contract is carried out prison and broadcast.Supervising the advertisement broadcast is to comprise in advertising contract each time, convert for supervising its SpotID of advertisement broadcast each time, and can realize automatically adjusting numerical value by self-defining mode according to existing technology, and the generation carrying out watermarking images after adjustment numerical value is also easily realize.
Before the information object of the advertisement broadcast to prison by the watermarking images information insertion of generation, the method also comprises:
Watermarking images information is encrypted; When obtaining prison advertisement video information, process is decrypted to watermarking images information.
Realize broadcasting the prison of the real-time automation of television advertising by the inventive method, for advertiser protects rights and interests to provide effectively, supervises accurately and broadcast information.
Fig. 2 is that the present invention generates television advertising prison and broadcasts the structure drawing of device of information, as shown in Figure 2, a kind ofly generates the device that information broadcast by television advertising prison, comprising:
Acquisition and recording module, for gathering the video information the reproduction time of record correspondence that comprise and supervise the advertisement broadcast.Acquisition and recording module is: Transport Stream Analyzer, or video frequency collection card.
Watermark extracting module, for the video information of advertisement broadcast the prison of acquisition and recording module acquires, carries out watermarking images information extraction, and obtains SpotID.
Statistical module broadcast by prison, compared by the reproduction time of the SpotID of acquisition and the correspondence of record, generate prison and broadcast information with broadcasting waiting.
Apparatus of the present invention also comprise: generating watermark module and merge module; Wherein,
Generating watermark module, the advertisement for broadcasting described prison arranges monitoring point numbering SpotID, and generates corresponding watermarking images information according to SpotID, mails to merge module.
Merge module, for the information object of watermarked image information to prison advertisement.When information object is video information, watermarked image information to information object is: by watermarking images information insertion to the key frame picture of video information or each frame picture of video information.
Information object is static images, or video image, or the advertiser such as Flash image is used for carrying out the presentation data of product promotion.
Apparatus of the present invention also comprise: watermark encrypting module and watermark deciphering module; Wherein, watermark encrypting module, for being encrypted the watermarking images information generated; Watermark deciphering module, for being decrypted extraction watermarking images information.
The above, be only preferred embodiments of the present invention, be not intended to limit protection scope of the present invention.For intercepting the method for supervising the advertisement broadcast in the present application, not only comprise with upper type, above embodiment is just stated the present invention for optimal way.Its realization rate, can adopt similar method to replace, and prison is broadcast to the format and content of information, can make the appropriate adjustments according to actual conditions.Within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. generate the method that information broadcast by television advertising prison, it is characterized in that, when playing the advertisement supervised and broadcast, comprising:
Intercept the video information of the advertisement that prison is broadcast and record corresponding reproduction time;
Extract the watermarking images information in the video information of supervising the advertisement broadcast, and obtain monitoring point numbering SpotID from the watermarking images information extracted;
The corresponding reproduction time of the SpotID of acquisition and record is compared with broadcasting waiting, generates prison and broadcast information.
2. method according to claim 1, is characterized in that, also comprises before the method: arrange SpotID to the advertisement that described prison is broadcast, and generates corresponding watermarking images information according to the SpotID arranged; In the information object of the advertisement that the watermarking images information insertion of generation is broadcast to described prison.
3. method according to claim 2, it is characterized in that, when described information object is video information, describedly by watermarking images information insertion to information object be: by watermarking images information insertion to the key frame picture of video information or in each frame picture of video information.
4. method according to claim 1, is characterized in that, the described video information of supervising the advertisement broadcast that intercepts comprises: by Transport Stream Analyzer or video frequency collection card, acquisition comprises the video of described prison advertisement and intercepts.
5. method according to claim 2, is characterized in that, before the information object of the advertisement broadcast to described prison by the watermarking images information insertion of generation, the method also comprises:
Described watermarking images information is encrypted; When described acquisition prison advertisement video information, process is decrypted to watermarking images information.
6. generate the device that information broadcast by television advertising prison, it is characterized in that, comprising:
Acquisition and recording module, for gathering the video information the reproduction time of record correspondence that comprise and supervise the advertisement broadcast;
Watermark extracting module, for the video information of advertisement broadcast the prison of acquisition and recording module acquires, carries out watermarking images information extraction, and obtains monitoring point numbering SpotID;
Statistical module broadcast by prison, compared by the reproduction time of the SpotID of acquisition and the correspondence of record, generate prison and broadcast information with broadcasting waiting.
7. device according to claim 6, is characterized in that, this device also comprises: generating watermark module and merge module; Wherein,
Generating watermark module, arranges SpotID for the advertisement broadcast described prison, and generates corresponding watermarking images information according to SpotID, mails to merge module;
Merge module, for the information object of watermarked image information to prison advertisement.
8. device according to claim 7, it is characterized in that, when described information object is video information, described watermarked image information to information object is: by watermarking images information insertion to the key frame picture of video information or each frame picture of video information.
9. device according to claim 6, is characterized in that, described acquisition and recording module is: Transport Stream Analyzer, or video frequency collection card.
10. device according to claim 7, is characterized in that, this device also comprises: watermark encrypting module and watermark deciphering module; Wherein,
Watermark encrypting module, for being encrypted the watermarking images information generated;
Watermark deciphering module, for being decrypted extraction watermarking images information.
Priority Applications (1)
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| CN201310589774.8A CN104661087A (en) | 2013-11-20 | 2013-11-20 | Method and device for generating television advertisement detecting information |
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Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105847936A (en) * | 2016-03-31 | 2016-08-10 | 乐视控股（北京）有限公司 | Display control method and device, and terminal |
| CN106204549A (en) * | 2016-06-30 | 2016-12-07 | 北京文安智能技术股份有限公司 | A kind of billboard monitoring method based on video analysis, device and electronic equipment |
| CN106375858A (en) * | 2015-07-23 | 2017-02-01 | Tcl集团股份有限公司 | Method, device and system for embedding advertisement in video |
| CN109447676A (en) * | 2018-09-10 | 2019-03-08 | 北京海逸风传媒股份有限公司 | A kind of advertising media's monitoring system and method |
| CN109819279A (en) * | 2019-02-27 | 2019-05-28 | 上海六界信息技术有限公司 | Monitoring method, device, equipment and the storage medium that media communication is launched |
| CN111343486A (en) * | 2020-01-17 | 2020-06-26 | 北京鸿途信达科技股份有限公司 | Method and device for monitoring and broadcasting advertisement and computer storage medium |
| CN111698325A (en) * | 2020-06-12 | 2020-09-22 | 中影环球（北京）科技有限公司 | Full-automatic advertisement playing monitoring system and method |
| CN111800655A (en) * | 2020-05-14 | 2020-10-20 | 中国传媒大学 | Monitoring and broadcasting method and system of network platform |
| WO2020224291A1 (en) * | 2019-05-07 | 2020-11-12 | 创新先进技术有限公司 | Advertisement monitoring method, system and apparatus, and electronic device |
| WO2020238236A1 (en) * | 2019-05-30 | 2020-12-03 | 创新先进技术有限公司 | Video broadcast monitoring method, device, system, and apparatus |
| CN112261449A (en) * | 2020-10-14 | 2021-01-22 | 杭州当虹科技股份有限公司 | Method and system for automatic test of bill making |
| CN112291606A (en) * | 2020-10-30 | 2021-01-29 | 成都新潮传媒集团有限公司 | Advertisement monitoring method, advertisement monitoring device and computer readable storage medium |
| US10944493B2 (en) | 2019-05-30 | 2021-03-09 | Advanced New Technologies Co., Ltd. | Monitoring video broadcasts |
| CN112511900A (en) * | 2020-11-24 | 2021-03-16 | 林嘉俊 | Digital screen advertisement monitoring system |
| CN113316000A (en) * | 2021-05-28 | 2021-08-27 | 北京梯影传媒科技有限公司 | Elevator advertisement remote monitoring and broadcasting system |
| CN115578958A (en) * | 2022-10-08 | 2023-01-06 | 北京双旗世纪科技有限公司 | Display screen detection method and system based on color sensor |
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| CN106204549A (en) * | 2016-06-30 | 2016-12-07 | 北京文安智能技术股份有限公司 | A kind of billboard monitoring method based on video analysis, device and electronic equipment |
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| CN111343486A (en) * | 2020-01-17 | 2020-06-26 | 北京鸿途信达科技股份有限公司 | Method and device for monitoring and broadcasting advertisement and computer storage medium |
| CN111800655A (en) * | 2020-05-14 | 2020-10-20 | 中国传媒大学 | Monitoring and broadcasting method and system of network platform |
| CN111698325A (en) * | 2020-06-12 | 2020-09-22 | 中影环球（北京）科技有限公司 | Full-automatic advertisement playing monitoring system and method |
| CN111698325B (en) * | 2020-06-12 | 2023-04-18 | 中影环球（北京）科技有限公司 | Full-automatic advertisement playing monitoring system and method |
| CN112261449A (en) * | 2020-10-14 | 2021-01-22 | 杭州当虹科技股份有限公司 | Method and system for automatic test of bill making |
| CN112291606A (en) * | 2020-10-30 | 2021-01-29 | 成都新潮传媒集团有限公司 | Advertisement monitoring method, advertisement monitoring device and computer readable storage medium |
| CN112291606B (en) * | 2020-10-30 | 2022-10-11 | 成都新潮传媒集团有限公司 | Advertisement monitoring method, advertisement monitoring device and computer readable storage medium |
| CN112511900A (en) * | 2020-11-24 | 2021-03-16 | 林嘉俊 | Digital screen advertisement monitoring system |
| CN113316000A (en) * | 2021-05-28 | 2021-08-27 | 北京梯影传媒科技有限公司 | Elevator advertisement remote monitoring and broadcasting system |
| CN115578958A (en) * | 2022-10-08 | 2023-01-06 | 北京双旗世纪科技有限公司 | Display screen detection method and system based on color sensor |
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Application publication date: 20150527 |