CN111343486A - Method and device for monitoring and broadcasting advertisement and computer storage medium - Google Patents
Method and device for monitoring and broadcasting advertisement and computer storage medium Download PDFInfo
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- CN111343486A CN111343486A CN202010052913.3A CN202010052913A CN111343486A CN 111343486 A CN111343486 A CN 111343486A CN 202010052913 A CN202010052913 A CN 202010052913A CN 111343486 A CN111343486 A CN 111343486A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments
Abstract
The application discloses a method, a device and a computer storage medium for monitoring and broadcasting advertisements, wherein the method comprises the following steps: acquiring a video stream for advertisement delivery, wherein the video stream comprises a plurality of frames of video frames; intercepting an actual picture of advertisement delivery; and matching the video frame with the actual picture to monitor whether the advertisement is played normally. By the method, the efficiency and the accuracy of monitoring the advertisement putting quality can be improved.
Description
Technical Field
The present application relates to the field of media transmission technologies, and in particular, to a method and an apparatus for monitoring and broadcasting an advertisement, and a computer storage medium.
Background
However, in the actual playing process, there may occur a situation that the advertisement publisher does not play the video advertisements according to the time, quantity and quality specified in the contract, and even there may occur a number of problems that the advertisement publisher maliciously deletes a part of image frames in the advertisement material in order to play more advertisements in the same time period. These circumstances are prone to economic disputes between advertisers and advertising publishers.
The advertiser pays more attention to the nonstandard behavior of the advertising industry, the demand for monitoring and broadcasting the advertisement is more urgent, and the real-time and accurate monitoring on the broadcasting process of the advertisement is needed to ensure that the television advertisement is broadcasted according to quality and quantity and avoid disputes.
Most of the existing advertisement monitoring and broadcasting methods rely on manpower, defects in the process of advertisement broadcasting are found by manually watching playback videos, and the method is not only labor-consuming, but also cannot guarantee accuracy.
Disclosure of Invention
The application provides a method and a device for monitoring and broadcasting advertisements and a computer storage medium, which aim to solve the problems of low efficiency and low accuracy of an advertisement monitoring and broadcasting method in the prior art.
In order to solve the technical problem, the application adopts a technical scheme that: there is provided a method of monitoring advertisements, the method comprising:
acquiring a video stream for advertisement delivery, wherein the video stream comprises a plurality of frames of video;
intercepting an actual picture of the advertisement delivery;
and matching the video frame with the actual picture to monitor whether the advertisement is played normally.
Wherein the step of matching the video frame with the actual picture further comprises:
acquiring the playing time of the actual picture;
selecting a corresponding video frame from a time axis of the video stream based on the playing time;
matching the corresponding video frame with the actual picture;
if the matching is successful, the advertisement is indicated to be played normally.
Wherein the step of matching the corresponding video frame with the actual picture further comprises:
traversing the pixel points of the corresponding video frames, and matching the pixel values of the pixel points with the pixel values of the corresponding positions of the actual pictures;
and if the difference value between the pixel value of the video frame and the pixel value of the actual picture is less than or equal to a preset difference value, the advertisement is normally played.
Wherein the step of capturing the actual picture of the advertisement placement further comprises:
and intercepting an actual picture of the preset advertisement putting position, wherein the preset position is one or a combination of a central position, an upper left corner position, a lower right corner position, an upper right corner position and a lower left corner position.
Wherein the step of capturing the actual picture of the advertisement placement further comprises:
and analyzing a moving picture in the actual picture of the advertisement delivery through an intelligent analysis engine, and matching the moving picture with the corresponding video frame.
Wherein, the step of matching the video frame with the actual picture to monitor whether the advertisement is normally played further comprises:
and when the matching of the video frame and the actual picture fails, the advertisement is indicated to be abnormally played.
Wherein, after the step of indicating that the advertisement is not normally played when the matching between the video frame and the actual picture fails, the method further comprises:
further matching the actual picture with a video frame group in a corresponding preset time period;
and when one video frame in the video frame group in the preset time period is successfully matched with the actual picture, the advertisement is indicated to be played in a delayed mode.
In order to solve the above technical problem, another technical solution adopted by the present application is: the advertisement monitoring and broadcasting device comprises an acquisition module, an interception module and a monitoring module;
the acquisition module is used for acquiring a video stream for advertisement delivery, wherein the video stream comprises a plurality of frames of video;
the intercepting module is used for intercepting the actual picture of the advertisement putting;
and the monitoring module is used for matching the video frame with the actual picture so as to monitor whether the advertisement is played normally.
In order to solve the above technical problem, another technical solution adopted by the present application is: the advertisement monitoring and broadcasting device comprises a processor and a memory, wherein the memory is stored with a computer program, and the processor is used for executing the computer program to realize the steps of the method for monitoring and broadcasting the advertisement.
In order to solve the above technical problem, another technical solution adopted by the present application is: a computer storage medium is provided, wherein the computer storage medium stores a computer program that, when executed, performs the steps of the above-described method of supervising advertising.
Different from the prior art, the beneficial effects of this application lie in: the method comprises the steps that an advertisement monitoring and broadcasting device obtains a video stream of advertisement delivery, wherein the video stream comprises a plurality of frames of video frames; intercepting an actual picture of advertisement delivery; and matching the video frame with the actual picture to monitor whether the advertisement is played normally. By the method, the efficiency and the accuracy of monitoring the advertisement putting quality can be improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic flowchart of a first embodiment of a method for monitoring advertisements provided in the present application;
FIG. 2 is a flowchart illustrating a second embodiment of a method for monitoring advertisements provided by the present application;
fig. 3 is a schematic structural diagram of an embodiment of an advertisement monitoring and broadcasting apparatus provided in the present application;
fig. 4 is a schematic structural diagram of another embodiment of an advertisement monitoring and broadcasting device provided by the present application;
FIG. 5 is a schematic structural diagram of an embodiment of a computer storage medium provided in the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The method aims to solve the problems of low efficiency and low accuracy of the advertisement monitoring and broadcasting method in the prior art. The application provides a method for monitoring and broadcasting advertisements. Referring to fig. 1 in detail, fig. 1 is a schematic flowchart illustrating a first embodiment of a method for monitoring and broadcasting an advertisement according to the present application. The method for monitoring and broadcasting the advertisement is applied to an advertisement monitoring and broadcasting device, and the advertisement monitoring and broadcasting device can be terminal equipment such as a smart phone, a tablet computer, a notebook computer, a computer or wearable equipment and can also be an advertisement delivery system. In the following description of the embodiments, the advertisement monitoring device is used in a unified manner to describe the method for monitoring the advertisement.
As shown in fig. 1, the method for monitoring and broadcasting an advertisement of this embodiment specifically includes the following steps:
s101: and acquiring a video stream of advertisement delivery, wherein the video stream comprises a plurality of frames of video frames.
The advertisement monitoring and broadcasting device can be connected with a data Management Platform (Demand Management Platform DMP), a Demand Side Platform (Demand Side Platform DSP) and a Supply Side Platform (Supply Side Platform SSP). The advertisement monitoring and broadcasting device obtains the video stream of advertisement delivery from the supplier platform and segments the video stream to obtain multi-frame video frames.
S102: and intercepting the actual picture of the advertisement.
The advertisement monitoring and broadcasting device acquires an actual picture of advertisement putting. Specifically, the advertisement monitoring and broadcasting device may record an actual picture of the advertisement delivery point through an external camera.
Furthermore, in order to reduce the calculation task of the advertisement monitoring and broadcasting device, the advertisement monitoring and broadcasting device can also intercept the actual picture of part of important areas in the actual picture.
Specifically, in one mode, the advertisement monitoring and broadcasting device may preset an area that needs to be monitored in a key manner, where the area may specifically be one or a combination of multiple of a center position, an upper left corner position, a lower right corner position, an upper right corner position, and a lower left corner position of an actual picture. Correspondingly, the advertisement monitoring and broadcasting device only needs to acquire the video frame at the preset position in the video stream and intercept the picture at the preset position in the actual picture of advertisement delivery, so as to carry out matching, and the memory pressure and the operation pressure of the advertisement monitoring and broadcasting device can be effectively reduced.
In another mode, because the advertisement is delivered in a video mode, the content of the advertisement is changed all the time, and the accuracy of monitoring and broadcasting the advertisement is improved; the advertisement monitoring and broadcasting device can also monitor the moving pictures in the advertisement in real time, and the moving pictures generally comprise speakers and products, so that important monitoring is needed. Specifically, the advertisement monitoring and playing device may analyze a moving picture in an actual picture of advertisement delivery through the intelligent analysis engine, and match the moving picture with a corresponding video frame.
S103: and matching the video frame with the actual picture to monitor whether the advertisement is played normally.
The advertisement monitoring and broadcasting device acquires the local time for recording the actual picture of the advertisement putting point and acquires the corresponding video frame in the corresponding time axis in the video stream based on the local time. Further, the advertisement monitoring and broadcasting device matches the corresponding video frame with the actual picture, if the matching is successful, the advertisement is indicated to be normally broadcasted, and if the matching is failed, the advertisement is indicated to be abnormally broadcasted.
The matching process may be: the advertisement monitoring and broadcasting device traverses the pixel points of the corresponding video frames and obtains the corresponding pixel values, meanwhile, the advertisement monitoring and broadcasting device also obtains the pixel values of the corresponding positions of the actual pictures, and matches and compares the pixel values of the pixel points with the same positions one by one. And when the pixel value difference values of all the pixel points are smaller than or equal to the preset difference value, the advertisement is indicated to be normally played.
The method comprises the steps that an advertisement monitoring and broadcasting device obtains a video stream of advertisement delivery, wherein the video stream comprises a plurality of frames of video frames; intercepting an actual picture of advertisement delivery; and matching the video frame with the actual picture to monitor whether the advertisement is played normally. By the method, the efficiency and the accuracy of monitoring the advertisement putting quality can be improved.
The method aims to solve the problems of low efficiency and low accuracy of the advertisement monitoring and broadcasting method in the prior art. The application also provides another method for monitoring the broadcasting of the advertisement. Referring to fig. 2 in detail, fig. 2 is a flowchart illustrating a second embodiment of a method for monitoring and broadcasting an advertisement according to the present application.
As shown in fig. 2, the method for monitoring and broadcasting an advertisement of this embodiment specifically includes the following steps:
s201: and acquiring a video stream of advertisement delivery, wherein the video stream comprises a plurality of frames of video frames.
S202: and intercepting the actual picture of the advertisement.
S201 and S202 in this embodiment are consistent with S101 and S102 in the above embodiment, and are not described herein again.
S203: when the matching of the video frame and the actual picture fails, the advertisement is indicated to be abnormally played.
When the matching of the video frame and the actual picture fails, the advertisement is not played normally. At this time, the advertisement monitoring device may further monitor the reason and type of the abnormal advertisement playing. See S204 and S205 described below.
S204: and further matching the actual picture with the video frame group in the corresponding preset time period.
The advertisement monitoring and broadcasting device acquires the time point of the video frame which fails to be matched in the video stream time axis, and further acquires all the video frames in a preset time period by taking the time point as the center. And the advertisement monitoring and broadcasting device respectively matches all video frames in a preset time period with the actual pictures one by one.
S205: when one video frame in the video frame group in the preset time period is successfully matched with the actual picture, the advertisement is indicated to be played in a delayed mode.
If one video frame in all the video frames in the preset time period can be successfully matched with the actual picture, and the time point of the video frame is behind the time point of the actual picture, the advertisement is delayed to be played. If one video frame exists in all the video frames in the preset time period and can be successfully matched with the actual picture, and the time point of the video frame is before the time point of the actual picture, the fact that part of the video frames in the advertisement are deleted is explained. By the method, the user can conveniently find the reason of abnormal advertisement playing.
In order to implement the method for monitoring and broadcasting an advertisement according to the foregoing embodiment, the present application further provides an advertisement monitoring and broadcasting device, and please refer to fig. 3 specifically, where fig. 3 is a schematic structural diagram of an embodiment of the advertisement monitoring and broadcasting device provided by the present application.
As shown in fig. 3, the advertisement monitoring device 300 of the present embodiment includes an obtaining module 31, an intercepting module 32, and a monitoring module 33.
The obtaining module 31 is configured to obtain a video stream for advertisement delivery, where the video stream includes multiple frames of video frames.
And the intercepting module 32 is used for intercepting the actual picture of the advertisement delivery.
And the monitoring module 33 is configured to match the video frame with the actual picture to monitor whether the advertisement is played normally.
In order to implement the method for monitoring and broadcasting an advertisement according to the foregoing embodiment, the present application further provides another advertisement monitoring and broadcasting device, and please refer to fig. 4 specifically, where fig. 4 is a schematic structural diagram of another embodiment of the advertisement monitoring and broadcasting device provided by the present application.
As shown in fig. 4, the advertisement monitoring apparatus 400 of the present embodiment includes a processor 41, a memory 42, an input/output device 43, and a bus 44.
The processor 41, the memory 42, and the input/output device 43 are respectively connected to the bus 44, the memory 42 stores a computer program, and the processor 41 is configured to execute the computer program to implement the method for monitoring advertisements according to the above embodiment.
In the present embodiment, the processor 41 may also be referred to as a CPU (Central Processing Unit). The processor 41 may be an integrated circuit chip having signal processing capabilities. The processor 41 may also be a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components. The processor 41 may also be a GPU (Graphics Processing Unit), which is also called a display core, a visual processor, and a display chip, and is a microprocessor specially used for image operation on a personal computer, a workstation, a game machine, and some mobile devices (such as a tablet computer, a smart phone, etc.). The GPU is used for driving and converting display information required by a computer device, providing a line scanning signal to a display, and controlling the display of the display correctly, and is an important element for connecting the display and a personal computer main board, and is also one of important devices for man-machine conversation. The display card is an important component in the computer host, takes charge of outputting display graphics, and is very important for people engaged in professional graphic design. A general purpose processor may be a microprocessor or the processor 41 may be any conventional processor or the like.
The present application also provides a computer storage medium, as shown in fig. 5, the computer storage medium 500 is used for storing a computer program 51, and the computer program 51 is used for implementing the method in the embodiment of the method for monitoring and broadcasting advertisements according to the present application when being executed by a processor.
The method related in the embodiment of the method for monitoring advertisements, which is implemented in the form of software functional units and sold or used as a stand-alone product, can be stored in a device, such as a computer-readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes performed by the present specification and drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. A method of monitoring advertisements, the method comprising:
acquiring a video stream for advertisement delivery, wherein the video stream comprises a plurality of frames of video;
intercepting an actual picture of the advertisement delivery;
and matching the video frame with the actual picture to monitor whether the advertisement is played normally.
2. The method of claim 1,
the step of matching the video frame with the actual picture further comprises:
acquiring the playing time of the actual picture;
selecting a corresponding video frame from a time axis of the video stream based on the playing time;
matching the corresponding video frame with the actual picture;
if the matching is successful, the advertisement is indicated to be played normally.
3. The method of claim 2,
the step of matching the corresponding video frame with the actual picture further includes:
traversing the pixel points of the corresponding video frames, and matching the pixel values of the pixel points with the pixel values of the corresponding positions of the actual pictures;
and if the difference value between the pixel value of the video frame and the pixel value of the actual picture is less than or equal to a preset difference value, the advertisement is normally played.
4. The method of claim 1,
the step of capturing the actual picture of the advertisement placement further comprises:
and intercepting an actual picture of the preset advertisement putting position, wherein the preset position is one or a combination of a central position, an upper left corner position, a lower right corner position, an upper right corner position and a lower left corner position.
5. The method of claim 1,
the step of capturing the actual picture of the advertisement placement further comprises:
and analyzing a moving picture in the actual picture of the advertisement delivery through an intelligent analysis engine, and matching the moving picture with the corresponding video frame.
6. The method of claim 1,
the step of matching the video frame with the actual picture to monitor whether the advertisement is normally played further comprises:
and when the matching of the video frame and the actual picture fails, the advertisement is indicated to be abnormally played.
7. The method of claim 6,
after the step of indicating that the advertisement is not normally played when the matching between the video frame and the actual picture fails, the method further comprises:
further matching the actual picture with a video frame group in a corresponding preset time period;
and when one video frame in the video frame group in the preset time period is successfully matched with the actual picture, the advertisement is indicated to be played in a delayed mode.
8. The advertisement monitoring and broadcasting device is characterized by comprising an acquisition module, an interception module and a monitoring module;
the acquisition module is used for acquiring a video stream for advertisement delivery, wherein the video stream comprises a plurality of frames of video;
the intercepting module is used for intercepting the actual picture of the advertisement putting;
and the monitoring module is used for matching the video frame with the actual picture so as to monitor whether the advertisement is played normally.
9. An advertisement monitoring and broadcasting device is characterized by comprising a processor and a memory; the memory has stored therein a computer program for execution by the processor to perform the steps of the method of monitoring advertisements as claimed in any one of claims 1 to 7.
10. A computer storage medium storing a computer program which, when executed, performs the steps of a method of supervising advertising according to any of claims 1 to 7.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010052913.3A CN111343486A (en) | 2020-01-17 | 2020-01-17 | Method and device for monitoring and broadcasting advertisement and computer storage medium |
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| CN202010052913.3A CN111343486A (en) | 2020-01-17 | 2020-01-17 | Method and device for monitoring and broadcasting advertisement and computer storage medium |
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| CN114143534A (en) * | 2021-11-26 | 2022-03-04 | 京东方科技集团股份有限公司 | Display state monitoring method and device, electronic equipment and readable storage medium |
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