CN112449214A - OTT advertisement putting method, system, computer equipment and storage medium - Google Patents
OTT advertisement putting method, system, computer equipment and storage medium Download PDFInfo
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- H—ELECTRICITY
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
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- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4661—Deriving a combined profile for a plurality of end-users of the same client, e.g. for family members within a home
Abstract
The application discloses an OTT advertisement putting method, an OTT advertisement putting system, computer equipment and a storage medium. The OTT advertisement putting method comprises the following steps: and a step of storing the attributes of the released targets: storing the OTT delivery target crowd attribute and the watching time period to redis; a step of judging a throwing target: after the media push query flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target according to the time period of the push flow; and a step of putting, namely putting if the watching crowd in the period of pushing the flow contains the putting target. The invention can support the advertisement to be accurately delivered to the audience behind the OTT television instead of the equipment according to the time interval of the media delivery flow and the watching preference of the OTT family members when the OTT advertisement is delivered. Besides the population attribute labels except gender and age, the interest labels of other OTT terminals can also be stored and inquired by adopting the method, so that the putting effect can be effectively improved.
Description
Technical Field
The present application relates to the field of advertisement delivery technologies, and in particular, to a method, a system, a computer device, and a storage medium for OTT advertisement delivery.
Background
With more and more people accessing the internet through televisions, the commercial value of the people is more and more concerned by more marketing practitioners. Meanwhile, with the progress and evolution of the programming, the demand for interactive large-screen resource optimization through a programmed advertisement platform is increasing in the market. Meanwhile, with the progress and evolution of the programming, the demand on how to automatically optimize the interactive large-screen resources in a programmed advertisement platform mode is more and more strong. OTT is an important component in Chinese family large screens, and will be a long-term corner force in the interactive large screen resource market. However, the OTT advertisement has particularity, the behind-the-back of the OTT intelligent television corresponds to the family population attribute instead of the single population attribute, and as the television watching periods of everyone in the family are different, the population attribute labels corresponding to the equipment at different times are different, the OTT advertisement cannot be accurately played to a target audience only when being released according to the equipment.
Therefore, in view of the above current situation, an OTT advertisement delivery method, system, computer device, and storage medium have been made. The application provides a new storage mode, population attributes and watching time periods of a plurality of family members corresponding to a mac are stored in redis, and advertisements can be exposed to audiences behind an OTT television instead of equipment according to the time period of media pushing flow and watching preferences of the OTT family members; population attribute labels except gender and age can be supported, and interest labels of other OTT terminals can be stored and inquired by adopting the method.
Disclosure of Invention
The embodiment of the application provides an OTT advertisement delivery method, an OTT advertisement delivery system, computer equipment and a storage medium, so as to at least solve the problem of subjective factor influence in the related technology.
The invention provides an OTT advertisement putting method, which comprises the following steps:
and a step of storing the attributes of the released targets: storing the OTT delivery target crowd attribute and the watching time period to redis;
a step of judging a throwing target: after the media push query flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target according to the time period of the push flow;
a throwing step: and if the flow pushing time interval watching crowd contains the putting target, putting.
In the OTT advertisement delivery method, the delivery target attribute storage step specifically includes storing the OTT delivery target crowd attribute and the viewing time interval to redis in the form of key and value.
In the OTT advertisement delivery method, the delivery target judgment step specifically includes media pushing to inquire about a traffic ID, matching the traffic ID with a key stored in a redis, obtaining attributes of the OTT delivery target crowd watching television and a watching time period, and judging whether the current television watching crowd contains the delivery target crowd or not according to the watching time period of the pushed traffic.
In the OTT advertisement delivery method, the delivering step specifically includes delivering the advertisement to the target crowd if the watching crowd in the traffic pushing time period includes the target crowd according to the content, stored in the redis, related to the attribute of the target crowd.
The invention also provides an OTT advertisement delivery system, which is characterized in that the OTT advertisement delivery method comprises a delivery target attribute storage unit, a delivery target judgment unit and a delivery unit, wherein:
a delivery target attribute storage unit: storing the OTT delivery target crowd attribute and the watching time period to redis;
a delivery target judgment unit: after the media push query flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target according to the time period of the push flow;
a releasing unit: and if the flow pushing time interval watching crowd contains the putting target, putting.
The OTT advertisement delivery system described above is characterized in that the delivery target attribute storage unit stores the OTT delivery target crowd attribute and the viewing time period in a key and value form to redis.
The OTT advertisement delivery system is characterized in that a media is pushed to inquire a traffic ID, the traffic ID is matched with a key stored in a redis, attributes of OTT delivery target crowds watching a television and a watching time period are obtained, and the delivery target judging unit judges whether the current television watching crowds include the delivery target crowds according to the watching time period of the pushed traffic.
The OTT advertisement delivery system is characterized in that the delivery unit delivers the advertisement to the target crowd if the target crowd is included in the tv watching crowd at the time of the push traffic according to the content about the attribute of the target crowd stored in the redis.
The invention further provides a computer device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, and is characterized in that the processor implements the OTT advertisement delivery method according to any one of the above items when executing the computer program.
The present invention also provides a computer readable storage medium having computer program instructions stored thereon, which when executed by the processor implement the OTT advertisement delivery method of any one of the above.
Compared with the related art, the OTT advertisement delivery method, the OTT advertisement delivery system, the computer equipment and the storage medium provided by the embodiment of the application provide a new storage mode, store the population attributes and the watching time intervals of a plurality of family members corresponding to a mac to redis, and expose advertisements to audiences behind an OTT television instead of equipment according to the time intervals of media pushing flow and the watching preferences of the OTT family members; population attribute labels except gender and age can be supported, and interest labels of other OTT terminals can be stored and inquired by adopting the method.
The details of one or more embodiments of the application are set forth in the accompanying drawings and the description below to provide a more thorough understanding of the application.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a flowchart of an OTT advertisement delivery method according to an embodiment of the present application;
FIG. 2 is a schematic structural diagram of an OTT advertisement delivery system according to the present invention;
FIG. 3 is a block diagram of a computer device according to an embodiment of the present application.
Wherein the reference numerals are:
a delivery target attribute storage unit: 11;
a delivery target judgment unit: 12;
a releasing unit: 13;
81: a processor;
82: a memory;
83: a communication interface;
80: a bus.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described and illustrated below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments provided in the present application without any inventive step are within the scope of protection of the present application.
It is obvious that the drawings in the following description are only examples or embodiments of the present application, and that it is also possible for a person skilled in the art to apply the present application to other similar contexts on the basis of these drawings without inventive effort. Moreover, it should be appreciated that in the development of any such actual implementation, as in any engineering or design project, numerous implementation-specific decisions must be made to achieve the developers' specific goals, such as compliance with system-related and business-related constraints, which may vary from one implementation to another.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the specification. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of ordinary skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments without conflict.
Unless defined otherwise, technical or scientific terms referred to herein shall have the ordinary meaning as understood by those of ordinary skill in the art to which this application belongs. Reference to "a," "an," "the," and similar words throughout this application are not to be construed as limiting in number, and may refer to the singular or the plural. The present application is directed to the use of the terms "including," "comprising," "having," and any variations thereof, which are intended to cover non-exclusive inclusions; for example, a process, method, system, article, or apparatus that comprises a list of steps or modules (elements) is not limited to the listed steps or elements, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus. Reference to "connected," "coupled," and the like in this application is not intended to be limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect. The term "plurality" as referred to herein means two or more. "and/or" describes an association relationship of associated objects, meaning that three relationships may exist, for example, "A and/or B" may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. Reference herein to the terms "first," "second," "third," and the like, are merely to distinguish similar objects and do not denote a particular ordering for the objects.
The present invention is based on OTT advertising, briefly described below.
OTT terminology refers to any device or service used to transfer digital content to a television or similar device. Devices generally classified as OTTs include: the system comprises a streaming media box, an HDMI television stick intelligent device, a TV, a game machine, a DVR set-top box and an intelligent blue-ray/DVD player supporting the Internet. OTT advertisements are much like television advertisements, but are propagated through streaming media on OTT platforms. This technology is expected to increase dramatically in the future and provide marketers with the best service worldwide-the benefits of programmatic, and increasingly expanded streaming media service coverage. As OTT advertising revenue will grow from 45% to 60% in the next decade, early adopters of adech pioneers and OTT advertising will gain revenue in the near future. The OTT field is very dispersed, but at the same time, is still unknown and completely undamaged. At least for the moment, there is no advertising fraud, as streaming platforms are usually closed, controlled systems. A user viewing content on an OTT device cannot simply close the window and skip the advertisement, jump to another browser tab, or install an ad blocker to get rid of the advertisement altogether. On the other hand, many industry-specific indicators, such as click-through-rate (CTR) or completion-rate, prove completely independent of OTT. After all, you cannot click on the tv screen, nor interact with the advertisement in any way. At the same time, the video completion rate of OTT platforms is incredibly high, causing the data of video advertisements in browsers to be dwarfed. Furthermore, although some network advertisements, video advertisements and mobile advertising guides have been proposed by the interactive advertising bureau, there is currently no such standard that is strictly directed to OTT advertisements.
Large-scale departure from traditional television has begun, and we often refer to cable viewers as the wireless, cut-line, or tangent family. Wireless family (Nevers): television is never an important medium for them. They never register to subscribe to television programming and pay for paid channels. However, they may access the content through streaming media services like Netflix, Hulu, Amazon Prime or HBOGo; family of tangent lines (Cordshavers): who often pay for subscription television, decide to cut their program down for various reasons. They retain part of the channel, but are turning more to streaming services; family of wire breaks (Cordcutters): refers to those who have completely cancelled paid cable television subscriptions and who may have transitioned to a streaming media service. It appears that OTT advertising is becoming the only way for television advertisers to reach the above-mentioned group and to offset the loss of revenue from streaming media. OTT advertising provides some of the advertising technology benefits that marketers have used for years online advertising. Targeted, dynamic ad insertion, and advanced analytics. While most of these techniques have not been fully implemented in OTT, it is certain that there will be simpler ways to access advertising inventory in the future. OTT, unlike traditional television advertising, can provide shorter advertisements, but at the same time make them more personalized. This would be accomplished by locating location functions, demographics, and device information that conventional televisions do not have.
OTT ad delivery requires consideration of how the streaming media platform communicates with the OTT device-e.g., tags are defined through the video ad delivery template or video player ad interface-and ad insertion methods, whether they serve the client or server side. The OTT advertisement delivery process is as follows: creating an audience: OTT audiences are created based on the subscription data of the platform, but in some cases can also be enriched with additional family information. This may include, for example, data for the platform itself and data for third parties — the categories of programs that the user likes or the particular programs viewed on the platform; movable pushing: begin matching the audience. The platform will match the audience to a list of specific television users on different OTT platforms. The advertisement is pushed, downloaded and buffered by the OTT equipment; advertisement display through the OTT platform: here, the OTT device communicates using the VAST or VPAID tag according to different platforms; reporting: and the OTT operator feeds back the advertisement exposure result after the activity is finished, and the platform generates a report for the advertiser. It is often the case that these activities will use both self data and third party data.
Client ad insertion is a traditional method whereby ads are loaded into OTT boxes before being displayed to a viewer. This method does not provide an effective advertisement presentation means for viewers and is susceptible to advertisement interceptors, but it is currently the main method in OTT devices within the advertisement industry. In server-side ad insertion content delivery, ads are served as seamless streams. This process creates a mix of advertisements and core content in real time for transmission to the client device in a frame-by-frame streaming fashion. SSAI is a very effective remedy to deal with ad blocker software, since the ad blocker cannot distinguish which frames are ads and which are not. SSAI can even provide a seamless video experience for real-time feedback. It "stitches" the content with the advertisement, thereby eliminating the hassle between the actual video and the advertisement. These functions can be added at the client if clickable advertisements or visibility measurements (supported by VPAID tags) are required; however, this requires some additional development on the OTT manufacturer side. While large data producers do not consider these functions important, certain OTT platforms attempt to provide more measurements and interactivity to customers supported by built-in VPAID tags. Stitching with VPAID labels is an advance from the viewer's point of view, but it also puts some limitations on advertisers. Currently, most popular advertising technologies are still built on a client-side basis. As described above, OTT advertisements may be served through a process known as client-side advertisement insertion (CSAI), ideally served through server-side advertisement insertion (SSAI) in the same location as the video itself-they are not served by a third party platform as the video on the web page. Server-side ad insertion has several advantages: the problems of advertisement fraud and advertisement interceptors are almost eliminated in ssaitot advertisements; SSAI is also known as "ad splicing". No latency issues arise when sending a VAST request, waiting for a response, loading the content, and then resuming playback. In the case of client ad insertion, the viewer may experience video buffering, freezing and blocking at this time; problems associated with content playback, including rotating wheels, changes in resolution, playback buffer loss, etc., are eliminated. Bottom line: server-side ad insertion provides a more seamless experience for viewers; easy to develop. Implementing client ad insertion requires developers to use more software development kits on the client device; providing consistency and reliability of SSAI advertisements improves the overall quality of OTT platforms and provides better audience engagement.
According to the OTT advertisement delivery method, the OTT advertisement delivery system and the computer equipment, a new storage mode is provided, the population attributes and the watching time periods of a plurality of family members corresponding to a mac are stored in redis, and advertisements can be exposed to audiences behind an OTT television instead of equipment according to the time period of media pushing flow and the watching preferences of the OTT family members; population attribute labels except gender and age can be supported, and interest labels of other OTT terminals can be stored and inquired by adopting the method.
The embodiments of the present application will be described below by taking OTT advertisement delivery as an example.
Example one
The embodiment provides an OTT advertisement delivery method. Referring to fig. 1, fig. 1 is a flowchart of an OTT advertisement delivery method according to an embodiment of the present invention; as shown in fig. 1, the OTT advertisement delivery method includes the following steps:
a placement target attribute storage step S1: storing the OTT delivery target crowd attribute and the watching time period to redis;
drop target determination step S2: after matching the root media push query flow ID with the key stored in the redis, judging whether the current watching crowd contains a throwing target according to the time period of pushing the flow;
a release step S3: and if the flow pushing time interval watching crowd contains the putting target, putting.
In an embodiment, the step S1 of storing the delivery target attribute specifically includes storing the OTT delivery target crowd attribute and the viewing period in the form of key and value to redis.
Specifically, key is MacID, and value is the family structure population attribute corresponding to the mac. (e.g., Key:00001569a04dae5e89d43ac65f8ded 14; Value: male, 20-24 years old, 16-20 o 'clock on weekdays, 12-16 o' clock on weekends, female, 30-34 years old, 8-12 o 'clock on weekdays, 16-20 o' clock on weekends.)
In an embodiment, the delivering target determining step S2 specifically includes media pushing to query a traffic ID, matching the traffic ID with a key stored in a redis, obtaining the attribute of the OTT delivering target crowd and a watching time period for watching television, and determining whether the current television watching crowd includes the delivering target crowd according to the watching time period of the pushed traffic.
Specifically, the Key is 00001569a04dae5e89d43ac65f8ded14, and the person currently watching television is judged to be 20-24 years old by combining the current time (for example, 17: 00 on thursday).
In an embodiment, the delivering step S3 specifically includes, according to the content related to the attributes of the targeted population stored in the redis, delivering an advertisement to the targeted population if the targeted population is included in the viewing population in the period of the push traffic.
Therefore, the OTT advertisement delivery method, the OTT advertisement delivery system, the computer device and the storage medium provided by the embodiment of the invention provide a new storage mode, store the population attributes and the watching time periods of a plurality of family members corresponding to a mac to redis, and expose advertisements to audiences behind an OTT television instead of devices according to the time periods of media pushing flow and the watching preferences of the OTT family members; population attribute labels except gender and age can be supported, and interest labels of other OTT terminals can be stored and inquired by adopting the method.
Example two
Referring to fig. 2, fig. 2 is a schematic structural diagram of an OTT advertisement delivery system of the present invention. As shown in fig. 2, an OTT advertisement delivery system of the present invention is applicable to the OTT advertisement delivery method, and includes a delivery target attribute storage unit 11, a delivery target determination unit 12, and a delivery unit 13, where:
delivery target attribute storage unit 11: storing the OTT delivery target crowd attribute and the watching time period to redis;
delivery target determination unit 12: after the media push query flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target according to the time period of the push flow;
the throwing unit 13: and if the flow pushing time interval watching crowd contains the putting target, putting.
In this embodiment, the delivery target attribute storage unit 11 stores the reminder information into a specified file according to the content of the reminder information.
In this embodiment, a media pushes and queries a traffic ID, matches the traffic ID with a key stored in a redis, and then obtains attributes of OTT delivery target crowds and a viewing time period for watching television, where the delivery target determining unit 12 determines whether a current television viewing crowd includes a delivery target crowd according to the viewing time period of the pushed traffic.
Further, the delivering unit 13 delivers an advertisement to the target crowd if the tv watching crowd at the time of the push traffic includes the target crowd according to the content about the attribute of the target crowd stored in the redis.
EXAMPLE III
Referring to FIG. 3, the embodiment discloses an embodiment of a computer device. The computer device may comprise a processor 81 and a memory 82 in which computer program instructions are stored.
Specifically, the processor 81 may include a Central Processing Unit (CPU), or A Specific Integrated Circuit (ASIC), or may be configured to implement one or more Integrated circuits of the embodiments of the present Application.
The memory 82 may be used to store or cache various data files for processing and/or communication use, as well as possible computer program instructions executed by the processor 81.
The processor 81 implements any of the file system capacity management optimization methods in the above embodiments by reading and executing computer program instructions stored in the memory 82.
In some of these embodiments, the computer device may also include a communication interface 83 and a bus 80. As shown in fig. 3, the processor 81, the memory 82, and the communication interface 83 are connected via the bus 80 to complete communication therebetween.
The communication interface 83 is used for implementing communication between modules, devices, units and/or equipment in the embodiment of the present application. The communication port 83 may also be implemented with other components such as: the data communication is carried out among external equipment, image/data acquisition equipment, a database, external storage, an image/data processing workstation and the like.
The computer device may be connected to an OTT advertising system, thereby implementing the method described in connection with fig. 1.
In addition, in combination with the OTT advertisement delivery method in the foregoing embodiment, the embodiment of the present application may provide a computer-readable storage medium to implement. The computer readable storage medium having stored thereon computer program instructions; the computer program instructions, when executed by a processor, implement any of the OTT advertisement delivery methods in the above embodiments.
The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. An OTT advertisement delivery method, characterized in that the OTT advertisement delivery method comprises:
and a step of storing the attributes of the released targets: storing the OTT delivery target crowd attribute and the watching time period to redis;
a step of judging a throwing target: after the media push query flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target according to the time period of the push flow;
a throwing step: and if the flow pushing time interval watching crowd contains the putting target, putting.
2. The OTT advertisement delivery method according to claim 1, wherein the delivery target attribute storing step specifically includes storing the OTT delivery target demographic attributes and the viewing periods in the form of key and value to redis.
3. The OTT advertisement delivery method according to claim 2, wherein the delivery target determining step specifically includes media push query of a traffic ID, matching the traffic ID with a key stored in a redis, obtaining attributes and a viewing period of the OTT delivery target population for watching television, and determining whether the current television viewing population includes the delivery target population according to the viewing period of the push traffic.
4. The OTT advertisement delivery method according to claim 1, wherein the delivering step specifically includes delivering the advertisement to the target crowd if the target crowd is included in the viewing crowd in the period of the push traffic according to the content, stored in the redis, related to the attributes of the delivery target crowd.
5. An OTT advertisement delivery system adapted to the OTT advertisement delivery method according to any one of claims 1 to 4, comprising a delivery target attribute storage unit, a delivery target judgment unit, and a delivery operation/target determination unit, wherein:
a delivery target attribute storage unit: storing the OTT delivery target crowd attribute and the watching time period to redis;
a delivery target judgment unit: after the media push query flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target according to the time period of the push flow;
a releasing unit: and if the flow pushing time interval watching crowd contains the putting target, putting.
6. The OTT advertisement delivery system according to claim 5, wherein the delivery target attribute storage unit stores the OTT delivery target population attribute, the viewing period in the form of key and value to redis.
7. The OTT advertisement delivery system according to claim 6, wherein a media push queries a traffic ID, matches the traffic ID with a key stored in a redis, and then obtains attributes of the OTT delivery target crowd watching television and a watching time slot, and the delivery target determining unit determines whether the current television watching crowd contains the delivery target crowd according to the watching time slot of the push traffic.
8. The OTT advertisement delivery system according to claim 7, wherein the delivery unit delivers the advertisement to the target crowd if the tv crowd watched in the period of the push traffic contains the target crowd according to the content about the attributes of the delivery target crowd stored in the redis.
9. A computer device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor when executing the computer program implements the WOTT advertisement delivery method of any of claims 1-4.
10. A computer readable storage medium having computer program instructions stored thereon that, when executed by the processor, implement the OTT advertising method of any of the above.
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