CN112449214B - OTT advertisement putting method, OTT advertisement putting system, computer equipment and storage medium - Google Patents
OTT advertisement putting method, OTT advertisement putting system, computer equipment and storage medium Download PDFInfo
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4661—Deriving a combined profile for a plurality of end-users of the same client, e.g. for family members within a home
Abstract
The application discloses an OTT advertisement putting method, an OTT advertisement putting system, computer equipment and a storage medium. An OTT advertisement delivery method includes: a step of storing the target attribute: storing OTT target crowd attribute and watching period to redis; a step of judging a throwing target: after the media push inquiry flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target or not according to the time period of push flow; and a throwing step, namely throwing if the throwing target is contained in the crowd watched in the time period of the push flow. The application can support the accurate delivery of the advertisement to the audience behind the OTT television, but not to the equipment, according to the time interval of the media push flow and the watching preference of the OTT family members when the OTT advertisement is delivered. Besides the population attribute tags of gender and age, the interest tags of other OTT terminals can be stored and queried by adopting the method, so that the throwing effect can be effectively improved.
Description
Technical Field
The present application relates to the field of advertisement delivery technologies, and in particular, to an OTT advertisement delivery method, system, computer device, and storage medium.
Background
The commercial value of more and more people is becoming more and more interesting to more marketing practitioners as they access the internet via television. Meanwhile, along with the progress and evolution of programming, the requirement of optimizing the interactive large screen resources by means of a programmed advertisement platform is also increasing in the market. Meanwhile, along with the progress and evolution of programming, the requirement on how to automatically optimize the interactive large screen resources by means of a programmed advertisement platform is also becoming stronger. OTT is an important component in the large screen of China family, and long-term strength is realized in the interactive large screen resource market. But the specificity exists in OTT advertisement, and the corresponding family population attribute behind the OTT intelligent television is not a single population attribute, and because the time interval of watching television of each person in the family is different, the population attribute label corresponding to the equipment at different times is different, so that the target audience cannot be accurately played only when the intelligent television is put in according to the equipment.
Therefore, aiming at the current situation, an OTT advertisement putting method, an OTT advertisement putting system, computer equipment and a storage medium are provided. The application provides a new storage mode, which stores population attributes and watching time periods of a plurality of family members corresponding to one mac to redis, and can expose advertisements to audience behind an OTT television instead of equipment according to the time period of media push flow and the watching preference of the OTT family members; demographic attribute tags besides gender and age can be supported, and interest tags of other OTT terminals can be stored and queried by adopting the method.
Disclosure of Invention
The embodiment of the application provides an OTT advertisement putting method, an OTT advertisement putting system, computer equipment and a storage medium, which are used for at least solving the problem of influence of subjective factors in the related technology.
The application provides an OTT advertisement putting method, which comprises the following steps:
a step of storing the target attribute: storing OTT target crowd attribute and watching period to redis;
a step of judging a throwing target: after the media push inquiry flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target or not according to the time period of push flow;
the throwing step comprises the following steps: and if the delivery target is contained in the crowd watched in the time period of the push flow, delivering.
The above OTT advertisement putting method, wherein the putting target attribute storing step specifically includes storing the OTT putting target crowd attribute and the viewing period to redis in the form of key and value.
In the OTT advertisement putting method, the putting target judging step specifically includes that media pushing inquires a flow ID, after the flow ID is matched with a key stored in redis, attributes and a watching period of the OTT putting target crowd watching television are obtained, and whether the current watching television crowd contains the putting target crowd or not is judged according to the watching period of the pushing flow.
According to the OTT advertisement delivery method, the delivery step specifically comprises the step of delivering advertisements to target people if the target people are contained in the watching people in the time period of the push flow according to the redisstored content related to the attribute of the target people.
The application also provides an OTT advertisement delivery system, which is characterized by being suitable for the OTT advertisement delivery method, comprising a delivery target attribute storage unit, a delivery target judging unit and a delivery unit, wherein:
a target attribute storage unit is put in: storing OTT target crowd attribute and watching period to redis;
a delivery target judging unit: after the media push inquiry flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target or not according to the time period of push flow;
and a throwing unit: and if the delivery target is contained in the crowd watched in the time period of the push flow, delivering.
The OTT advertisement putting system is characterized in that the putting target attribute storage unit stores the OTT putting target crowd attribute and the viewing period to redis in the form of key and value.
The OTT advertisement delivery system is characterized in that after media push inquiry flow ID is matched with a key stored in redis, the OTT delivery target crowd attribute and the watching period of watching television are obtained, and the delivery target judging unit judges whether the current watching television crowd contains the delivery target crowd or not according to the watching period of push flow.
The OTT advertisement delivery system is characterized in that the delivery unit delivers advertisements to the target crowd if the television crowd is watched in the time period of the push flow according to the content of the redisstored attribute of the target crowd about the delivery.
The application also provides a computer device comprising a memory, a processor and a computer program stored in the memory and capable of running on the processor, wherein the OTT advertisement putting method is realized when the processor executes the computer program.
The application also provides a computer readable storage medium, wherein the computer readable storage medium stores computer program instructions, and the computer program instructions realize the OTT advertisement putting method when being executed by the processor.
Compared with the related art, the OTT advertisement putting method, the system, the computer equipment and the storage medium provided by the embodiment of the application provide a new storage mode, store population attributes and watching time periods of a plurality of family members corresponding to one mac to redis, and expose advertisements to audience behind an OTT television instead of equipment according to the time period of media pushing flow and the watching preference of the OTT family members; demographic attribute tags besides gender and age can be supported, and interest tags of other OTT terminals can be stored and queried by adopting the method.
The details of one or more embodiments of the application are set forth in the accompanying drawings and the description below to provide a more thorough understanding of the other features, objects, and advantages of the application.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:
FIG. 1 is a flow chart of an OTT advertising method in accordance with an embodiment of the application;
FIG. 2 is a schematic diagram of an OTT advertising system according to the present application;
fig. 3 is a frame diagram of a computer device according to an embodiment of the application.
Wherein, the reference numerals are as follows:
a target attribute storage unit is put in: 11;
a delivery target judging unit: 12;
and a throwing unit: 13;
81: a processor;
82: a memory;
83: a communication interface;
80: a bus.
Detailed Description
The present application will be described and illustrated with reference to the accompanying drawings and examples in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application. All other embodiments, which can be made by a person of ordinary skill in the art based on the embodiments provided by the present application without making any inventive effort, are intended to fall within the scope of the present application.
It is apparent that the drawings in the following description are only some examples or embodiments of the present application, and it is possible for those of ordinary skill in the art to apply the present application to other similar situations according to these drawings without inventive effort. Moreover, it should be appreciated that while such a development effort might be complex and lengthy, it would nevertheless be a routine undertaking of design, fabrication, or manufacture for those of ordinary skill having the benefit of this disclosure, and thus should not be construed as having the benefit of this disclosure.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment may be included in at least one embodiment of the application. The appearances of such phrases in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is to be expressly and implicitly understood by those of ordinary skill in the art that the described embodiments of the application can be combined with other embodiments without conflict.
Unless defined otherwise, technical or scientific terms used herein should be given the ordinary meaning as understood by one of ordinary skill in the art to which this application belongs. The terms "a," "an," "the," and similar referents in the context of the application are not to be construed as limiting the quantity, but rather as singular or plural. The terms "comprising," "including," "having," and any variations thereof, are intended to cover a non-exclusive inclusion; for example, a process, method, system, article, or apparatus that comprises a list of steps or modules (elements) is not limited to only those steps or elements but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus. The terms "connected," "coupled," and the like in connection with the present application are not limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect. The term "plurality" as used herein means two or more. "and/or" describes an association relationship of an association object, meaning that there may be three relationships, e.g., "a and/or B" may mean: a exists alone, A and B exist together, and B exists alone. The character "/" generally indicates that the context-dependent object is an "or" relationship. The terms "first," "second," "third," and the like, as used herein, are merely distinguishing between similar objects and not representing a particular ordering of objects.
The application is based on OTT advertising and is briefly described below.
OTT terminology refers to any device or service for delivering digital content onto a television or similar device. Devices commonly categorized as OTT include: streaming media box, HDMI television stick intelligence, TV, game machine, DVR set-top box, intelligent blue-ray/DVD player supporting Internet. OTT advertisements are much like television advertisements, but are propagated through streaming media on the OTT platform. This technology is expected to increase significantly in the future and provide marketers with the world's best service—the programming benefit, and the ever expanding streaming service coverage. As OTT advertising revenue will increase from 45% to 60% in the next decade, adTech pioneers and early adoptors of OTT advertising will gain in the near future. The OTT domain is very decentralized, but at the same time, remains unknown and completely undamaged. At least for the present time, there is no advertising fraud, as streaming media platforms are typically closed controlled systems. A user viewing content on an OTT device cannot simply close a window and skip an advertisement, jump to another browser tab, or install an advertisement interceptor to get rid of the advertisement entirely. On the other hand, many industry-specific metrics, such as Click Through Rate (CTR) or completion rate, prove completely independent of OTT. After all, you cannot click on the television screen, nor interact with the advertisement in any way. At the same time, the video completion rate of OTT platforms is incredibly high, overshadowing the data of video advertisements in the browser. Furthermore, while some web advertisements, video advertisements, and mobile advertisement guides have been proposed by the interactive advertising agency, there is currently no such standard that is strictly directed to OTT advertisements.
Large-scale offerings of traditional televisions have begun and we often refer to cable television viewers as the wireless, wire-break, or wire-cut families. Wireless family (neuvers): televisions are never an important medium for them. They never register to subscribe to television programming, nor pay for pay-per-view channels. However, they may access content through streaming media services such as Netflix, hulu, amazon Prime or HBOGo; tangential family (Cordshavers): meaning that those who pay for subscription television often decide to curtail their program for various reasons. They remain part of the channel but turn more to streaming services; broken string family (Cordcutters): refers to those who have completely canceled pay-per-view cable subscriptions and who may have transitioned to streaming media services. OTT advertising appears to be the only way television advertisers contact the population and compensate for the loss of streaming revenue. OTT advertising provides some advertising technology benefits that marketers have used for years with online advertising. Targeted, dynamic ad insertion, and advanced analysis. While most of these techniques have not been fully implemented in OTT, it is certain that there will be a simpler way to access advertising inventory in the future. Unlike traditional television advertising, OTT can offer shorter advertisements, but at the same time make them more personalized. This is accomplished by locating location functions, demographics, and device information that are not available with conventional televisions.
OTT advertising requires consideration of how the streaming platform communicates with OTT devices-e.g., tags are defined through a video advertising template or video player advertising interface-and advertising insertion methods, whether they are serving a client or server side. The OTT advertisement delivery flow is as follows: creating an audience: OTT audiences are created based on platform subscription data, but in some cases may also be enriched with additional family information. For example, this may include data of the platform itself and data of third parties—categories of programs that the user likes or specific programs that are watched on the platform; active pushing: matching the audience begins. The platform will match the audience according to a list of specific television users on different OTT platforms. The advertisement is pushed, downloaded and buffered by the OTT device; advertisement is displayed through OTT platform: here, OTT devices communicate using a VAST or VPAID tag, depending on the different platforms; reporting: and feeding back an advertisement exposure result by the OTT operator after the activity is finished, and generating a report for the advertiser by the platform. It is often the case that these activities will use their own data and third party data.
Client-side ad insertion is a traditional approach, in which ads are loaded into OTT boxes before being displayed to viewers. This approach does not provide an efficient way for the viewer to display advertisements and is susceptible to advertisement interceptors, but it is currently the primary approach in OTT devices in the advertising industry. In server-side ad insertion content delivery, ads are served as seamless streams. This process creates a mix of advertisements and core content in real-time for transmission to the client device in a frame-by-frame stream. SSAI is a very effective remedy to ad interceptor software because it cannot distinguish which frames are ads and which are not. SSAI can even provide a seamless video experience for real-time feedback. It "splices" the content with the advertisement, thereby eliminating the trouble between the actual video and the advertisement. These functions may be added at the client if clickable advertising or visibility measurements (supported by VPAID tags) are required; however, this requires some additional development on the OTT manufacturer side. While big data manufacturers do not consider these functions to be important, certain OTT platforms strive to attempt to provide more measurement and interactivity to customers through built-in VPAID tag support. From the viewer's perspective, stitching with a VPAID tag is an improvement, but this also places some restrictions on the advertiser. Currently, most popular advertising technologies are still based on clients. As described above, OTT advertisements may be served by a process called Client Side Ad Insertion (CSAI), ideally by Server Side Ad Insertion (SSAI) at the same location as the video itself—they are not served by a third party platform as the video on the web page. The server-side ad insertion has several advantages: the problems of ad fraud and ad interceptors are almost eliminated in ssaitott ads; SSAI is also known as "advertisement stitching". And sending a VAST request, waiting for a response, loading the content, and then recovering the playback, wherein no delay problem occurs. In the case of client-side ad insertion, the viewer may experience video buffering, freezing, and blocking at this time; problems associated with playback of content are eliminated, including rotating wheels, resolution changes, playback buffer loss, etc. And (3) a base line: the server side advertisement insertion provides a more seamless experience for the audience; easy to develop. Implementing client-side ad insertion requires the developer to use more software development kits on the client device; providing consistency and reliability of SSAI advertising improves the overall quality of OTT platforms and provides better audience engagement.
The embodiment of the application provides an OTT advertisement putting method, an OTT advertisement putting system and an OTT advertisement putting computer device, which provide a new storage mode, store population attributes and watching time periods of a plurality of family members corresponding to one mac to redis, and expose advertisements to audience behind an OTT television instead of devices according to the time period of media push flow and the watching preference of the OTT family members; demographic attribute tags besides gender and age can be supported, and interest tags of other OTT terminals can be stored and queried by adopting the method.
Embodiments of the present application will be described below using OTT advertising as an example.
Example 1
The embodiment provides an OTT advertisement putting method. Referring to fig. 1, fig. 1 is a flowchart of an OTT advertisement delivery method according to an embodiment of the application; as shown in fig. 1, the OTT advertisement delivery method includes the following steps:
the putting target attribute storing step S1: storing OTT target crowd attribute and watching period to redis;
a putting target judging step S2: after the root media push inquiry flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target or not according to the time period of push flow;
and (3) a releasing step S3: and if the delivery target is contained in the crowd watched in the time period of the push flow, delivering.
In an embodiment, the step S1 of storing the target attribute of delivery specifically includes storing the OTT target crowd attribute and the viewing period in the form of key and value to redis.
Specifically, the key is MacID, and the value is the family structure population attribute corresponding to the mac. ( For example Key 00001569a04dae5e89d43ac65f8ded14; value is that male, 20-24 years old, the watching television time of working day is 16-20 points, and the watching television time of weekend is 12-16 points; women, 30-34 years old, 8-12 days on weekdays and 16-20 days on weekends. )
In an embodiment, the step S2 of determining a delivery target specifically includes matching a media push query traffic ID with a key stored in redis, obtaining an OTT delivery target crowd attribute and a viewing period of a watching television, and determining whether the current watching television crowd includes the delivery target crowd according to the viewing period of the push traffic.
Specifically, key is 00001569a04dae5e89d43ac65f8ded14, and the man currently watching television is 20-24 years old by combining the current time (for example, 17:00 on the four days).
In an embodiment, the step S3 of delivering specifically includes delivering an advertisement to the target crowd if the target crowd is included in the crowd watched in the period of the push flow according to the redisstored content related to the attribute of the target crowd.
Therefore, the OTT advertisement putting method, the system, the computer equipment and the storage medium provided by the embodiment of the application provide a new storage mode, store population attributes and watching time periods of a plurality of family members corresponding to one mac to redis, and expose advertisements to audience behind an OTT television instead of equipment according to the time period of media push flow and the watching preference of the OTT family members; demographic attribute tags besides gender and age can be supported, and interest tags of other OTT terminals can be stored and queried by adopting the method.
Example two
Referring to fig. 2, fig. 2 is a schematic structural diagram of an OTT advertisement delivery system according to the present application. As shown in fig. 2, an OTT advertisement delivery system of the present application is suitable for the above-mentioned OTT advertisement delivery method, where the OTT advertisement delivery system includes a delivery target attribute storage unit 11, a delivery target judgment unit 12, and a delivery unit 13, where:
the delivery target attribute storage unit 11: storing OTT target crowd attribute and watching period to redis;
the delivery target judgment unit 12: after the media push inquiry flow ID is matched with the key stored in the redis, judging whether the current watching crowd contains a release target or not according to the time period of push flow;
the delivery unit 13: and if the delivery target is contained in the crowd watched in the time period of the push flow, delivering.
In this embodiment, the target attribute storage unit 11 stores the reminding information into a specified file according to the content of the reminding information.
In this embodiment, after matching the traffic ID with the key stored in redis, the media push query traffic ID obtains the OTT delivery target crowd attribute and the viewing period of the watching television, and the delivery target determining unit 12 determines whether the current watching television crowd includes the delivery target crowd according to the viewing period of the push traffic.
Further, the delivering unit 13 delivers advertisements to the target crowd if the television crowd is watched in the period of the push flow and includes the target crowd according to the content about the attribute of the target crowd stored in the redis.
Example III
In connection with FIG. 3, this embodiment discloses a specific implementation of a computer device. The computer device may include a processor 81 and a memory 82 storing computer program instructions.
In particular, the processor 81 may comprise a Central Processing Unit (CPU), or an application specific integrated circuit (Application Specific Integrated Circuit, abbreviated as ASIC), or may be configured as one or more integrated circuits that implement embodiments of the present application.
Memory 82 may include, among other things, mass storage for data or instructions. By way of example, and not limitation, memory 82 may comprise a Hard Disk Drive (HDD), floppy Disk Drive, solid state Drive (Solid State Drive, SSD), flash memory, optical Disk, magneto-optical Disk, tape, or universal serial bus (Universal Serial Bus, USB) Drive, or a combination of two or more of the foregoing. The memory 82 may include removable or non-removable (or fixed) media, where appropriate. The memory 82 may be internal or external to the data processing apparatus, where appropriate. In a particular embodiment, the memory 82 is a Non-Volatile (Non-Volatile) memory. In a particular embodiment, the Memory 82 includes Read-Only Memory (ROM) and random access Memory (Random Access Memory, RAM). Where appropriate, the ROM may be a mask-programmed ROM, a programmable ROM (Programmable Read-Only Memory, abbreviated PROM), an erasable PROM (Erasable Programmable Read-Only Memory, abbreviated EPROM), an electrically erasable PROM (Electrically Erasable Programmable Read-Only Memory, abbreviated EEPROM), an electrically rewritable ROM (Electrically Alterable Read-Only Memory, abbreviated EAROM), or a FLASH Memory (FLASH), or a combination of two or more of these. The RAM may be Static Random-Access Memory (SRAM) or dynamic Random-Access Memory (Dynamic Random Access Memory DRAM), where the DRAM may be a fast page mode dynamic Random-Access Memory (Fast Page Mode Dynamic Random Access Memory FPMDRAM), extended data output dynamic Random-Access Memory (Extended Date Out Dynamic Random Access Memory EDODRAM), synchronous dynamic Random-Access Memory (Synchronous Dynamic Random-Access Memory SDRAM), or the like, as appropriate.
Memory 82 may be used to store or cache various data files that need to be processed and/or communicated, as well as possible computer program instructions for execution by processor 81.
The processor 81 implements any of the file system capacity management optimization methods of the above embodiments by reading and executing computer program instructions stored in the memory 82.
In some of these embodiments, the computer device may also include a communication interface 83 and a bus 80. As shown in fig. 3, the processor 81, the memory 82, and the communication interface 83 are connected to each other through the bus 80 and perform communication with each other.
The communication interface 83 is used to enable communication between modules, devices, units and/or units in embodiments of the application. Communication port 83 may also enable communication with other components such as: and the external equipment, the image/data acquisition equipment, the database, the external storage, the image/data processing workstation and the like are used for data communication.
Bus 80 includes hardware, software, or both, coupling components of the computer device to each other. Bus 80 includes, but is not limited to, at least one of: data Bus (Data Bus), address Bus (Address Bus), control Bus (Control Bus), expansion Bus (Expansion Bus), local Bus (Local Bus). By way of example, and not limitation, bus 80 may include a graphics acceleration interface (Accelerated Graphics Port), abbreviated AGP, or other graphics Bus, an enhanced industry standard architecture (Extended Industry Standard Architecture, abbreviated EISA) Bus, a Front Side Bus (FSB), a HyperTransport (HT) interconnect, an industry standard architecture (Industry Standard Architecture, ISA) Bus, a wireless bandwidth (InfiniBand) interconnect, a Low Pin Count (LPC) Bus, a memory Bus, a micro channel architecture (Micro Channel Architecture, abbreviated MCa) Bus, a peripheral component interconnect (Peripheral Component Interconnect, abbreviated PCI) Bus, a PCI-Express (PCI-X) Bus, a serial advanced technology attachment (Serial Advanced Technology Attachment, abbreviated SATA) Bus, a video electronics standards association local (Video Electronics Standards Association Local Bus, abbreviated VLB) Bus, or other suitable Bus, or a combination of two or more of the foregoing. Bus 80 may include one or more buses, where appropriate. Although embodiments of the application have been described and illustrated with respect to a particular bus, the application contemplates any suitable bus or interconnect.
The computer device may be connected to an OTT advertising system to implement the method described in connection with fig. 1.
In addition, in combination with the OTT advertisement putting method in the above embodiment, the embodiment of the application may be implemented by providing a computer readable storage medium. The computer readable storage medium has stored thereon computer program instructions; the computer program instructions, when executed by a processor, implement any of the OTT advertisement delivery methods of the above embodiments.
The technical features of the above-described embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above-described embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.
The above examples illustrate only a few embodiments of the application, which are described in detail and are not to be construed as limiting the scope of the application. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the application, which are all within the scope of the application. Accordingly, the scope of protection of the present application is to be determined by the appended claims.
Claims (4)
1. An OTT advertisement delivery method, which is characterized by comprising the following steps:
a step of storing the target attribute: storing OTT target crowd attribute and watching period to redis in the form of key and value respectively;
a step of judging a throwing target: after matching the traffic ID with a key stored in redis, acquiring the OTT target crowd attribute and the watching time period of watching television, and judging whether the current watching television crowd contains the target crowd or not according to the current time, wherein the judging whether the current watching television crowd contains the target crowd or not is carried out according to the watching time period of pushing the traffic;
the throwing step comprises the following steps: if the current television watching crowd in the current time contains the target throwing crowd, throwing, wherein if the time interval watching crowd in the pushing flow contains the target throwing crowd, advertising is thrown to the target crowd;
the step of delivering specifically includes delivering advertisements to the target crowd according to the content of the OTT target crowd attribute stored by the redis, so that the advertisements are exposed to viewers behind the OTT television.
2. An OTT advertisement delivery system, which is adapted to an OTT advertisement delivery method as set forth in claim 1, and includes a delivery target attribute storage unit, a delivery target judgment unit, and a delivery operation/target determination unit, wherein:
a target attribute storage unit is put in: storing OTT target crowd attribute and watching period to redis in the form of key and value respectively;
a delivery target judging unit: after matching the traffic ID with a key stored in redis, acquiring the OTT target crowd attribute and the watching time period of watching television, and judging whether the current watching television crowd contains the target crowd or not according to the current time, wherein the judging whether the current watching television crowd contains the target crowd or not is carried out according to the watching time period of pushing the traffic;
and a throwing unit: if the current television watching crowd in the current time contains the target throwing crowd, throwing, wherein if the time interval watching crowd in the pushing flow contains the target throwing crowd, advertising is thrown to the target crowd;
the release unit releases advertisements to the release target crowd according to the content of the OTT release target crowd attribute stored by the redis; exposing the advertisement to the viewer behind the OTT television.
3. A computer device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor implements the OTT advertisement delivery method of claim 1 when the computer program is executed by the processor.
4. A computer readable storage medium having stored thereon computer program instructions which when executed by a processor implement the OTT advertising method of claim 1.
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| JP7313643B1 (en) | 2023-01-19 | 2023-07-25 | １７Ｌｉｖｅ株式会社 | Systems, methods and computer readable media for delivery time suggestions |
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