CN112200608A - Media content monitoring method and device, electronic equipment and storage medium - Google Patents
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Abstract
The invention relates to a media content monitoring method, a device, electronic equipment and a storage medium, wherein the method comprises the following steps: the method comprises the steps of obtaining actual delivery information, a collection address and collection time of media content, searching target delivery information corresponding to the collection address and the collection time in a preset delivery information table, determining whether the actual delivery information is matched with the target delivery information, and determining that the media content is delivered accurately if the actual delivery information is matched with the target delivery information. The embodiment of the invention can realize monitoring and broadcasting the released media content, help the releasing party of the media content to know whether the released media content is in the corresponding time or not, correspondingly release the media content at the corresponding place, shorten the floor-sweeping time of monitoring and broadcasting the media content and improve the floor-sweeping efficiency.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for monitoring media content, an electronic device, and a storage medium.
Background
The outdoor advertisement is neon lamp, billboard, poster, etc. set on the building exterior or outdoor public places such as street, square, etc. The outdoor advertisement is directed to all the public, so it is difficult to select a specific target object, but the outdoor advertisement can show the image and brand of an enterprise for a long time in a fixed place, and thus it is effective to improve the popularity of the enterprise and brand. The advertisement types are: spot light billboard, neon billboard, single-column billboard, large-scale lamp box, dock advertisement, waiting booth billboard, subway advertisement, bus advertisement, airport advertisement, railway station advertisement, field advertisement, inflatable object model advertisement, road sign advertisement, sidewalk billboard, telephone booth, newspaper reading column, hanging advertisement, other single media, wall, three-side turning, non-lighting billboard, electronic screen (including all electronic outdoor advertising media), elevator advertisement, etc.
Because there are many outdoor advertisers, and the coverage area and range of each advertiser are different, currently, in order to better utilize outdoor advertisements to perform special delivery, a platform service needs to be constructed to connect merchants and advertisers, so that the merchants can select a proper advertiser to perform advertisement delivery when performing targeted delivery.
After the cooperation between the merchant and the advertiser is established, the monitoring and broadcasting of the content delivered by the advertiser becomes a new problem, and the merchant cares about whether the advertisement is delivered correspondingly at the corresponding time and the corresponding place. However, since many carriers for advertisement delivery are off-line posters, light boxes and the like, data cannot be collected and reported in real time, rapid monitoring and broadcasting of off-line advertisement positions cannot be performed, and when the off-line floor sweeping confirmation is performed manually, time cost is high, efficiency is low, and a certain error rate exists.
Disclosure of Invention
In order to solve the technical problems or at least partially solve the technical problems, the present application provides a media content monitoring method, an apparatus, an electronic device and a storage medium.
In a first aspect, the present application provides a method for monitoring media content, the method comprising:
acquiring actual delivery information, an acquisition address and acquisition time of media content;
searching target release information corresponding to the acquisition address and the acquisition time in a preset release information table;
determining whether the actual delivery information is matched with target delivery information;
and if the actual delivery information is matched with the target delivery information, determining that the media content is delivered accurately.
Optionally, the delivery information table includes: the method comprises the following steps of searching target delivery information corresponding to the acquisition address and the acquisition time in a preset delivery information table, wherein the target delivery information comprises the following steps:
matching the acquisition address with a release address in the release information table;
if the acquisition address is matched with any release address in the release information table, determining whether the acquisition time is located in any release time period corresponding to the release address;
and if the acquisition time is positioned in any release time period corresponding to the release address, acquiring target release information corresponding to the release address and the release time period.
Optionally, the determining whether the actual delivery information matches the target delivery information includes:
extracting actual media content and an actual delivery carrier from the actual delivery information;
extracting target media content and a target delivery carrier from the target delivery information;
matching the actual media content with the target media content, and matching the actual delivery carrier with the target delivery carrier;
and if the actual media content is matched with the target media content and the actual delivery carrier is matched with the target delivery carrier, determining that the actual delivery information is matched with the target delivery information.
Optionally, the method further comprises:
acquiring information of a plurality of delivering parties of media contents and delivering addresses corresponding to the information of the delivering parties;
aiming at a release address corresponding to each release party information, acquiring each release time period corresponding to the release address;
acquiring target release information corresponding to each release time period, wherein the target release information comprises target media content and a target release carrier;
and constructing a release information table based on the release party information, the release address corresponding to the release party information, each release time period corresponding to the release address and the target release information corresponding to the release time period.
Optionally, the method further comprises:
judging whether the format of the acquired release address is not matched with a preset standard address format;
if the format of the release address is not matched with a preset standard address format, performing word segmentation on the release address to obtain a plurality of address keywords;
deleting a duplicate address keyword from the plurality of address keywords;
matching each address keyword remaining after deletion with an address name in a preset standard address library one by one, wherein the standard address library comprises a plurality of address names and address levels corresponding to the address names;
if each address keyword left after deletion is matched with an address name in the standard address library, sequencing a plurality of address keywords left after deletion according to the address level corresponding to each address name;
determining whether address keywords corresponding to any address level are missing according to the address level corresponding to each address name;
and if the address keyword corresponding to any address level is missing, adding the address keyword according to the address name corresponding to the address level.
Optionally, the method further comprises:
if a first address keyword which is not matched with the address name in the standard address library exists in the plurality of address keywords left after deletion, sequencing the plurality of address keywords except the first address keyword according to the address level corresponding to each address name;
acquiring two second address keywords adjacent to the first address keyword and an address level corresponding to each second address keyword;
if the address levels corresponding to the two second address keywords are in a direct upper-lower level relationship, deleting the first address keywords;
and if the address levels corresponding to the two second address keywords are in an indirect upper-lower level relationship, deleting the first address keyword, and adding the address keywords according to the address names corresponding to the address levels corresponding to the two second address keywords.
Optionally, the method comprises:
receiving a collected image, a collected address and a collected moment of the media content;
identifying actual delivery information of the media content in the captured image;
or receiving the actual delivery information, the collection address and the collection time of the media content.
In a second aspect, the present application provides a media content monitoring apparatus, the apparatus comprising:
the first acquisition module is used for acquiring the actual delivery information, the acquisition address and the acquisition time of the media content;
the searching module is used for searching target release information corresponding to the acquisition address and the acquisition time in a preset release information table;
the first determination module is used for determining whether the actual delivery information is matched with the target delivery information;
and the second determination module is used for determining that the media content is accurately released if the actual releasing information is matched with the target releasing information.
Optionally, the delivery information table includes: the release address, the release time period and the target release information, and the search module is further configured to:
matching the acquisition address with a release address in the release information table;
if the acquisition address is matched with any release address in the release information table, determining whether the acquisition time is located in any release time period corresponding to the release address;
and if the acquisition time is positioned in any release time period corresponding to the release address, acquiring target release information corresponding to the release address and the release time period.
Optionally, the first determining module is further configured to:
extracting actual media content and an actual delivery carrier from the actual delivery information;
extracting target media content and a target delivery carrier from the target delivery information;
matching the actual media content with the target media content, and matching the actual delivery carrier with the target delivery carrier;
and if the actual media content is matched with the target media content and the actual delivery carrier is matched with the target delivery carrier, determining that the actual delivery information is matched with the target delivery information.
Optionally, the apparatus further comprises:
the second acquisition module is used for acquiring the information of the delivering parties of the plurality of media contents and delivering addresses corresponding to the information of the delivering parties;
the third acquisition module is used for acquiring each releasing time period corresponding to each releasing address aiming at the releasing address corresponding to each releasing party information;
the fourth acquisition module is used for acquiring target release information corresponding to each release time period, wherein the target release information comprises target media content and a target release carrier;
and the construction module is used for constructing a release information table based on the release party information, the release address corresponding to the release party information, each release time period corresponding to the release address and the target release information corresponding to the release time period.
Optionally, the apparatus further comprises:
the judging module is used for judging whether the format of the acquired release address is not matched with the format of a preset standard address;
the word segmentation module is used for segmenting words of the release address to obtain a plurality of address keywords if the format of the release address is not matched with a preset standard address format;
the first deleting module is used for deleting repeated address keywords in the plurality of address keywords;
the matching module is used for matching each address keyword left after deletion with an address name in a preset standard address library one by one, and the standard address library comprises a plurality of address names and address levels corresponding to the address names;
the first sequencing module is used for sequencing the plurality of address keywords left after deletion according to the address level corresponding to each address name if each address keyword left after deletion is matched with the address name in the standard address library;
the third determining module is used for determining whether address keywords corresponding to any address level are missing according to the address level corresponding to each address name;
and the adding module is used for adding the address keywords according to the address names corresponding to the address levels if the address keywords corresponding to any address level are missing.
Optionally, the apparatus further comprises:
the second sorting module is used for sorting the plurality of address keywords except the first address keyword according to the address level corresponding to each address name if the first address keyword which is not matched with the address name in the standard address library exists in the plurality of address keywords left after deletion;
a fifth obtaining module, configured to obtain two second address keywords adjacent to the first address keyword and an address level corresponding to each second address keyword;
the second deleting module is used for deleting the first address keyword if the address levels corresponding to the two second address keywords are in a direct upper-lower level relation;
and the deleting and adding module is used for deleting the first address keyword if the address levels corresponding to the two second address keywords are in indirect upper-lower level relation, and adding the address keywords according to the address names corresponding to the address levels corresponding to the two second address keywords.
Optionally, the apparatus comprises:
the first receiving module is used for receiving the collected image, the collected address and the collected time of the media content;
the identification module is used for identifying the actual delivery information of the media content in the collected image;
alternatively, the first and second electrodes may be,
and the second receiving module is used for receiving the actual delivery information, the acquisition address and the acquisition time of the media content.
In a third aspect, the present application provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete mutual communication through the communication bus;
a memory for storing a computer program;
a processor, configured to implement the media content monitoring method according to any one of the first aspect when executing the program stored in the memory.
In a fourth aspect, the present application provides a computer-readable storage medium having a program of a media content monitoring method stored thereon, where the program of the media content monitoring method, when executed by a processor, implements the steps of the media content monitoring method according to any one of the first aspect.
Compared with the prior art, the technical scheme provided by the embodiment of the application has the following advantages:
the method and the device for releasing the media content can determine that the media content is released accurately by firstly obtaining actual releasing information, a collecting address and collecting time of the media content, then searching target releasing information corresponding to the collecting address and the collecting time in a preset releasing information table, then determining whether the actual releasing information is matched with the target releasing information, and if the actual releasing information is matched with the target releasing information.
The embodiment of the invention can match the actual delivery information acquired at the acquisition address with the target delivery information expected to be delivered by the delivery party of the media content at the acquisition address and the acquisition time, and can determine that the media content is accurately delivered when the actual delivery information and the target delivery information are matched, thereby realizing monitoring of the delivered media content, helping the delivery party of the media content to know whether the delivered media content is in corresponding time or not, correspondingly delivering the media content at a corresponding place, shortening the floor-sweeping time of monitoring of the media content, and improving the floor-sweeping efficiency.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
Fig. 1 is a flowchart of a media content monitoring method according to an embodiment of the present disclosure;
fig. 2 is another flowchart of a media content monitoring method according to an embodiment of the present disclosure;
fig. 3 is another flowchart of a media content monitoring method according to an embodiment of the present disclosure;
fig. 4 is a structural diagram of a media content monitoring device according to an embodiment of the present application;
fig. 5 is a structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
After the cooperation between the merchant and the advertiser is established, the monitoring and broadcasting of the content delivered by the advertiser becomes a new problem, and the merchant cares about whether the advertisement is delivered correspondingly at the corresponding time and the corresponding place. However, since many carriers for advertisement delivery are off-line posters, light boxes, and the like, and data cannot be collected and reported in real time, rapid monitoring of off-line advertisement spots cannot be performed, and when a person confirms that a down-line floor is swept, time cost is high, efficiency is low, and a certain error rate exists, embodiments of the present invention provide a media content monitoring and broadcasting method, apparatus, electronic device, and storage medium, as shown in fig. 1, the media content monitoring and broadcasting method can be applied to a terminal, and the method includes the following steps:
step S101, acquiring actual delivery information, an acquisition address and acquisition time of media content;
in the embodiment of the present invention, the actual delivery information may include: actual media content and an actual delivery carrier, the actual media content may refer to media content delivered at a collection address, such as: xx product advertising content, and the like, and the actual media content can be in an image form or a video form; the actual delivery carrier may refer to a carrier delivering media content, such as: spot light billboards, non-illuminated billboards, electronic screen billboards, and the like.
Before step S101, a collected image, a collected address, and a collected time of the media content may be received, and then actual delivery information of the media content is identified in the collected image, where, for example, the collected image, the collected address, and the collected time of the media content may be directly sent after being collected by the client;
or, the actual delivery information, the collection address and the collection time of the media content are received, so that the actual delivery information, the collection address and the collection time of the media content can be obtained in step S101. For example, the actual delivery information, the collection address, and the collection time of the media content may be obtained by the client first collecting a collected image, identifying information in the collected image to obtain actual delivery information, and then sending the actual delivery information, the collection address, and the collection time to the terminal.
Step S102, target release information corresponding to the acquisition address and the acquisition time is searched in a preset release information table;
in this embodiment of the present invention, the information in the delivery information table is collected from each delivery party (e.g. advertiser) of the media content, and the preset delivery information table may include: the target delivery information can comprise target media content and a target delivery carrier.
In practical application, the delivery information table can be pre-constructed in the following way: the method comprises the steps of obtaining information of a plurality of media contents and a release address corresponding to the information of the release party, obtaining each release time period corresponding to the release address aiming at the release address corresponding to each piece of the information of the release party, obtaining target release information corresponding to the release time period aiming at each release time period, wherein the target release information comprises target media contents and a target release carrier, and constructing a release information table based on the information of the release party, the release address corresponding to the information of the release party, each release time period corresponding to the release address and the target release information corresponding to the release time period.
That is, the delivery information table includes the corresponding relationship between the delivery party information, the delivery address, the delivery time period, and the target delivery information may include the target media content and the target delivery carrier, so the delivery information table includes the corresponding relationship between the delivery party information, the delivery address, the delivery time period, the target media content, and the target delivery carrier.
In this step, the collection address may be matched with a drop address in the drop information table, and if the collection address is matched with any drop address in the drop information table, it is determined whether the collection time is located in any drop time period corresponding to the drop address, and if the collection time is located in any drop time period corresponding to the drop address, target drop information corresponding to the drop address and the drop time period is obtained.
Step S103, determining whether the actual delivery information is matched with the target delivery information;
in this step, an actual media content and an actual delivery carrier may be extracted from the actual delivery information, a target media content and a target delivery carrier may be extracted from the target delivery information, the actual media content is matched with the target media content, the actual delivery carrier is matched with the target delivery carrier, and if the actual media content is matched with the target media content and the actual delivery carrier is matched with the target delivery carrier, it is determined that the actual delivery information is matched with the target delivery information.
And step S104, if the actual delivery information is matched with the target delivery information, determining that the media content is delivered accurately.
In the embodiment of the present invention, the accurate delivery of the media content may be regarded as the delivery of the media content according to the requirements of the delivery party.
The method and the device for releasing the media content can determine that the media content is released accurately by firstly obtaining actual releasing information, a collecting address and collecting time of the media content, then searching target releasing information corresponding to the collecting address and the collecting time in a preset releasing information table, then determining whether the actual releasing information is matched with the target releasing information, and if the actual releasing information is matched with the target releasing information.
The embodiment of the invention can match the actual delivery information acquired at the acquisition address with the target delivery information expected to be delivered by the delivery party of the media content at the acquisition address and the acquisition time, and can determine that the media content is accurately delivered when the actual delivery information and the target delivery information are matched, thereby realizing monitoring of the delivered media content, helping the delivery party of the media content to know whether the delivered media content is in corresponding time or not, correspondingly delivering the media content at a corresponding place, shortening the floor-sweeping time of monitoring of the media content, and improving the floor-sweeping efficiency.
In practical application, the formats of the delivery addresses submitted by different delivery parties may be different, so that a matching result between the acquisition address and the delivery address in the delivery information table will be adversely affected, the matching success rate is reduced, and the accuracy of finally judging whether the media content is accurately delivered is affected, for this reason, in another embodiment of the present invention, the format of the delivery address may be converted before the delivery address is stored in the delivery information table, as shown in fig. 2, and the method further includes:
step S201, judging whether the format of the acquired release address is not matched with a preset standard address format;
in the embodiment of the present invention, the preset standard address format may refer to a format that includes preset keywords such as "province", "city", "district", and the like, and the preset keywords are arranged according to a preset sequence, and if the release address does not include the preset keywords, or the sequence of the preset keywords is inconsistent with the preset sequence, it may be determined that the format of the release address is not matched with the preset standard address format.
Step S202, if the format of the release address is not matched with a preset standard address format, performing word segmentation on the release address to obtain a plurality of address keywords;
in this step, the delivery address may be segmented to obtain a plurality of address keywords, where the address keywords may be preset keywords or place name information between the preset keywords.
And if the format of the release address is matched with the preset standard address format, ending the processing.
Step S203, deleting repeated address keywords in the plurality of address keywords;
because repeated address keywords may exist in the released address for some reasons, in order to improve the accuracy of address format conversion, one or more of the repeated address keywords may be deleted first, and finally only one repeated address keyword is reserved.
Step S204, matching each address keyword left after deletion with an address name in a preset standard address library one by one;
in the embodiment of the present invention, the standard address library includes a plurality of address names and address levels corresponding to each address name, a direct higher-lower level relationship exists between adjacent address levels, such as "city" and "district" in table 1, an indirect higher-lower level relationship exists between address levels at intervals of one or more address levels, such as "city" and "town" in table 1, and table 1 is an implementation manner of a preset standard address library:
TABLE 1
Step S205, if each address keyword left after deletion is matched with an address name in the standard address library, sequencing a plurality of address keywords left after deletion according to the address level corresponding to each address name;
step S206, determining whether address keywords corresponding to any address level are missing according to the address level corresponding to each address name;
in order to improve the accuracy of address format conversion, whether the missing address keywords exist in the release address or not can be identified.
In this step, since each address keyword is matched with one address name in the standard address library, the address level corresponding to the address name can be found in the standard address library at first, and if the address levels are not in a direct superior-inferior relationship (i.e., an indirect superior-inferior relationship), it can be determined whether there is a missing address keyword in the release address.
Step S207, if there is a missing address keyword corresponding to any address level, adding the address keyword according to the address name corresponding to the address level.
The embodiment of the invention can automatically delete the repeated address keywords when the repeated address keywords appear in the release address, and automatically add the missing address keywords when the missing address keywords appear in the release address, thereby ensuring the consistent release address formats of different release parties, further ensuring the more accurate matching result of the acquisition address and the release address in the release information table, improving the matching success rate and improving the accuracy of finally judging whether the media content is accurately released.
Based on the foregoing embodiment, in practical applications, there may be a case where an address keyword in a release address is in error, and for this reason, in a further embodiment of the present invention, as shown in fig. 3, the method further includes:
step S301, if a first address keyword which is not matched with the address name in the standard address base exists in the plurality of address keywords left after deletion, sequencing the plurality of address keywords except the first address keyword according to the address level corresponding to each address name;
step S302, two second address keywords adjacent to the first address keyword and an address level corresponding to each second address keyword are obtained;
in this step, two second address keywords adjacent to the first address keyword left and right may be acquired, and address levels corresponding to the two second address keywords may be searched in a standard address library.
Step S303, if the address levels corresponding to the two second address keywords are in a direct upper-lower level relationship, deleting the first address keyword;
if the address levels corresponding to the two second address keywords are in a direct upper-lower level relationship, it indicates that no address keyword should exist between the two second address keywords, so that the first address keyword needs to be deleted.
Step S304, if the address levels corresponding to the two second address keywords are in an indirect upper-lower level relationship, deleting the first address keyword, and adding the address keywords according to the address names corresponding to the address levels corresponding to the two second address keywords.
If the address levels corresponding to the two second address keywords are in an indirect upper-lower level relationship, it indicates that an address keyword should exist between the two second address keywords, but the originally existing first address keyword is wrong, so that the address keyword needs to be added according to the address name corresponding to the address levels corresponding to the two second address keywords.
The embodiment of the invention can automatically find out wrong address keywords under the condition that any address keyword in the release addresses is wrong, and modify the wrong address keywords, thereby ensuring the consistent release address formats of different release parties, further ensuring the more accurate matching result of the acquired address and the release addresses in the release information table, improving the matching success rate and improving the accuracy of finally judging whether the media content is accurately released.
In another embodiment of the present invention, there is also provided a media content monitoring apparatus, as shown in fig. 4, the apparatus including:
the first obtaining module 11 is configured to obtain actual delivery information, a collection address, and a collection time of media content;
the searching module 12 is configured to search target delivery information corresponding to the acquisition address and the acquisition time in a preset delivery information table;
a first determining module 13, configured to determine whether the actual delivery information matches the target delivery information;
a second determining module 14, configured to determine that the media content is accurately delivered if the actual delivery information matches the target delivery information.
Optionally, the delivery information table includes: the release address, the release time period and the target release information, and the search module is further configured to:
matching the acquisition address with a release address in the release information table;
if the acquisition address is matched with any release address in the release information table, determining whether the acquisition time is located in any release time period corresponding to the release address;
and if the acquisition time is positioned in any release time period corresponding to the release address, acquiring target release information corresponding to the release address and the release time period.
Optionally, the first determining module is further configured to:
extracting actual media content and an actual delivery carrier from the actual delivery information;
extracting target media content and a target delivery carrier from the target delivery information;
matching the actual media content with the target media content, and matching the actual delivery carrier with the target delivery carrier;
and if the actual media content is matched with the target media content and the actual delivery carrier is matched with the target delivery carrier, determining that the actual delivery information is matched with the target delivery information.
Optionally, the apparatus further comprises:
the second acquisition module is used for acquiring the information of the delivering parties of the plurality of media contents and delivering addresses corresponding to the information of the delivering parties;
the third acquisition module is used for acquiring each releasing time period corresponding to each releasing address aiming at the releasing address corresponding to each releasing party information;
the fourth acquisition module is used for acquiring target release information corresponding to each release time period, wherein the target release information comprises target media content and a target release carrier;
and the construction module is used for constructing a release information table based on the release party information, the release address corresponding to the release party information, each release time period corresponding to the release address and the target release information corresponding to the release time period.
Optionally, the apparatus further comprises:
the judging module is used for judging whether the format of the acquired release address is not matched with the format of a preset standard address;
the word segmentation module is used for segmenting words of the release address to obtain a plurality of address keywords if the format of the release address is not matched with a preset standard address format;
the first deleting module is used for deleting repeated address keywords in the plurality of address keywords;
the matching module is used for matching each address keyword left after deletion with an address name in a preset standard address library one by one, and the standard address library comprises a plurality of address names and address levels corresponding to the address names;
the first sequencing module is used for sequencing the plurality of address keywords left after deletion according to the address level corresponding to each address name if each address keyword left after deletion is matched with the address name in the standard address library;
the third determining module is used for determining whether address keywords corresponding to any address level are missing according to the address level corresponding to each address name;
and the adding module is used for adding the address keywords according to the address names corresponding to the address levels if the address keywords corresponding to any address level are missing.
Optionally, the apparatus further comprises:
the second sorting module is used for sorting the plurality of address keywords except the first address keyword according to the address level corresponding to each address name if the first address keyword which is not matched with the address name in the standard address library exists in the plurality of address keywords left after deletion;
a fifth obtaining module, configured to obtain two second address keywords adjacent to the first address keyword and an address level corresponding to each second address keyword;
the second deleting module is used for deleting the first address keyword if the address levels corresponding to the two second address keywords are in a direct upper-lower level relation;
and the deleting and adding module is used for deleting the first address keyword if the address levels corresponding to the two second address keywords are in indirect upper-lower level relation, and adding the address keywords according to the address names corresponding to the address levels corresponding to the two second address keywords.
Optionally, the apparatus comprises:
the first receiving module is used for receiving the collected image, the collected address and the collected time of the media content;
the identification module is used for identifying the actual delivery information of the media content in the collected image;
alternatively, the first and second electrodes may be,
and the second receiving module is used for receiving the actual delivery information, the acquisition address and the acquisition time of the media content.
In another embodiment of the present invention, an electronic device is further provided, which includes a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
a processor, configured to implement the media content monitoring method according to any of the foregoing method embodiments when executing the program stored in the memory.
In the electronic device provided by the embodiment of the invention, the processor executes the program stored in the memory to realize that the actual delivery information, the acquisition address and the acquisition time of the media content are firstly acquired, then the target delivery information corresponding to the acquisition address and the acquisition time is searched in the preset delivery information table, and then whether the actual delivery information is matched with the target delivery information is determined, and if the actual delivery information is matched with the target delivery information, the media content can be accurately delivered. The embodiment of the invention can match the actual delivery information acquired at the acquisition address with the target delivery information expected to be delivered by the delivery party of the media content at the acquisition address and the acquisition time, and can determine that the media content is accurately delivered when the actual delivery information and the target delivery information are matched, thereby realizing monitoring of the delivered media content, helping the delivery party of the media content to know whether the delivered media content is in corresponding time or not, correspondingly delivering the media content at a corresponding place, shortening the floor-sweeping time of monitoring of the media content, and improving the floor-sweeping efficiency.
The communication bus 1140 mentioned in the above electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus 1140 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown in FIG. 5, but this is not intended to represent only one bus or type of bus.
The communication interface 1120 is used for communication between the electronic device and other devices.
The memory 1130 may include a Random Access Memory (RAM), and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The processor 1110 may be a general-purpose processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the integrated circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, or discrete hardware components.
In a further embodiment of the present invention, a computer-readable storage medium is also provided, on which a program of a media content monitoring method is stored, which when executed by a processor implements the steps of the media content monitoring method of any of the preceding method embodiments.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The foregoing are merely exemplary embodiments of the present invention, which enable those skilled in the art to understand or practice the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. A method for monitoring media content, the method comprising:
acquiring actual delivery information, an acquisition address and acquisition time of media content;
searching target release information corresponding to the acquisition address and the acquisition time in a preset release information table;
determining whether the actual delivery information is matched with target delivery information;
and if the actual delivery information is matched with the target delivery information, determining that the media content is delivered accurately.
2. The method of claim 1, wherein the delivery information table comprises: the method comprises the following steps of searching target delivery information corresponding to the acquisition address and the acquisition time in a preset delivery information table, wherein the target delivery information comprises the following steps:
matching the acquisition address with a release address in the release information table;
if the acquisition address is matched with any release address in the release information table, determining whether the acquisition time is located in any release time period corresponding to the release address;
and if the acquisition time is positioned in any release time period corresponding to the release address, acquiring target release information corresponding to the release address and the release time period.
3. The method of claim 1, wherein the determining whether the actual placement information matches the target placement information comprises:
extracting actual media content and an actual delivery carrier from the actual delivery information;
extracting target media content and a target delivery carrier from the target delivery information;
matching the actual media content with the target media content, and matching the actual delivery carrier with the target delivery carrier;
and if the actual media content is matched with the target media content and the actual delivery carrier is matched with the target delivery carrier, determining that the actual delivery information is matched with the target delivery information.
4. The media content monitoring method of claim 3, further comprising:
acquiring information of a plurality of delivering parties of media contents and delivering addresses corresponding to the information of the delivering parties;
aiming at a release address corresponding to each release party information, acquiring each release time period corresponding to the release address;
acquiring target release information corresponding to each release time period, wherein the target release information comprises target media content and a target release carrier;
and constructing a release information table based on the release party information, the release address corresponding to the release party information, each release time period corresponding to the release address and the target release information corresponding to the release time period.
5. The media content monitoring method of claim 4, further comprising:
judging whether the format of the acquired release address is not matched with a preset standard address format;
if the format of the release address is not matched with a preset standard address format, performing word segmentation on the release address to obtain a plurality of address keywords;
deleting a duplicate address keyword from the plurality of address keywords;
matching each address keyword remaining after deletion with an address name in a preset standard address library one by one, wherein the standard address library comprises a plurality of address names and address levels corresponding to the address names;
if each address keyword left after deletion is matched with an address name in the standard address library, sequencing a plurality of address keywords left after deletion according to the address level corresponding to each address name;
determining whether address keywords corresponding to any address level are missing according to the address level corresponding to each address name;
and if the address keyword corresponding to any address level is missing, adding the address keyword according to the address name corresponding to the address level.
6. The media content monitoring method of claim 5, further comprising:
if a first address keyword which is not matched with the address name in the standard address library exists in the plurality of address keywords left after deletion, sequencing the plurality of address keywords except the first address keyword according to the address level corresponding to each address name;
acquiring two second address keywords adjacent to the first address keyword and an address level corresponding to each second address keyword;
if the address levels corresponding to the two second address keywords are in a direct upper-lower level relationship, deleting the first address keywords;
and if the address levels corresponding to the two second address keywords are in an indirect upper-lower level relationship, deleting the first address keyword, and adding the address keywords according to the address names corresponding to the address levels corresponding to the two second address keywords.
7. The media content monitoring method of claim 1, wherein the method comprises:
receiving a collected image, a collected address and a collected moment of the media content;
identifying actual delivery information of the media content in the captured image;
or receiving the actual delivery information, the collection address and the collection time of the media content.
8. An apparatus for monitoring media content, the apparatus comprising:
the first acquisition module is used for acquiring actual delivery information, an acquisition address and acquisition time of the media content;
the searching module is used for searching target release information corresponding to the acquisition address and the acquisition time in a preset release information table;
the first determination module is used for determining whether the actual delivery information is matched with the target delivery information;
and the second determination module is used for determining that the media content is accurately released if the actual releasing information is matched with the target releasing information.
9. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method of monitoring and broadcasting media contents according to any one of claims 1 to 7 when executing the program stored in the memory.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon a program of a media content monitoring method, which when executed by a processor implements the steps of the media content monitoring method of any one of claims 1 to 7.
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