CN112291606A - Advertisement monitoring method, advertisement monitoring device and computer readable storage medium - Google Patents
Advertisement monitoring method, advertisement monitoring device and computer readable storage medium Download PDFInfo
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- CN112291606A CN112291606A CN202011189815.0A CN202011189815A CN112291606A CN 112291606 A CN112291606 A CN 112291606A CN 202011189815 A CN202011189815 A CN 202011189815A CN 112291606 A CN112291606 A CN 112291606A
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- switching instruction
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/4223—Cameras
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
- H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses an advertisement monitoring and broadcasting method, which comprises the steps of receiving a switching instruction sent by monitored equipment, wherein the switching instruction is used for representing that the monitored equipment switches from a currently played multimedia resource to a next multimedia resource; and capturing at least one image according to the switching instruction, wherein the at least one image comprises the monitored equipment. The monitoring and broadcasting device carries out real-time snapshot to monitor and broadcast the multimedia resources currently played by the monitored equipment through the active reporting of the switching instruction by the monitored equipment. Meanwhile, the invention also discloses an advertisement monitoring and broadcasting device and a computer readable storage medium, which are used for realizing the advertisement monitoring and broadcasting method, saving the cost, improving the efficiency of advertisement monitoring and broadcasting, and ensuring the timeliness and effectiveness of information acquisition of a monitoring and broadcasting end.
Description
Technical Field
The present invention relates to the technical field of advertisement monitoring, and in particular, to an advertisement monitoring method, an advertisement monitoring device, and a computer-readable storage medium.
Background
Currently, a traffic owner generally monitors and broadcasts advertisements through a line, for example, a person goes to a site where an intelligent display screen is installed, takes a piece of material such as newspaper or magazine marked with the date of the day, takes a picture or records a video by using a handheld camera device, proves that a certain advertisement is being broadcast at the current time, and sends the picture or video file to the advertiser for confirmation, so as to indicate that the advertisement delivered by the advertiser is being broadcast normally. The advertisement monitoring method has the advantages that the advertisement monitoring method is simple in structure, convenient to operate, low in cost and low in feasibility.
And the monitoring and broadcasting are carried out by adopting two modes of off-line manual shooting and camera screenshot logging, a material with a current date mark or a time watermark carried by the camera is used for indicating when the picture comes from, and the advertisement played on the picture is considered to be normally played at that time when the date of the material and the watermark is the current day. If the monitoring picture has no watermark and no material with the date mark, the advertiser is likely to think that the advertisement put by the advertiser is not played normally in the current day and needs to shoot the material with the date mark in the current day again. In order to provide the monitoring and broadcasting materials in time, the flow owner needs to continuously increase manpower to meet the demand of monitoring and broadcasting under the line, and the flow owner is not favorable for saving expenses. Therefore, the prior art cannot effectively monitor and authenticate the playing time of the advertisement, and the working time and expenditure cost of the traffic owner are increased.
Disclosure of Invention
In order to solve the problems in the prior art, the invention aims to provide an advertisement monitoring and broadcasting method, an advertisement monitoring and broadcasting device and a computer readable storage medium, which can save cost and ensure timeliness and effectiveness of advertisement monitoring and broadcasting.
In order to achieve the purpose, the invention adopts the technical scheme that:
an advertisement monitoring method, comprising: receiving a switching instruction sent by monitored equipment, wherein the switching instruction is used for representing that the monitored equipment switches from a current playing multimedia resource to a next multimedia resource; and capturing at least one image according to the switching instruction, wherein the at least one image comprises the monitored equipment. By the method, the monitored equipment is snapshotted according to the instruction, the monitoring and broadcasting device is prevented from collecting a large amount of useless information for a long time, the waste of resources is reduced, and the cost is saved.
In one possible design, snapping at least one image according to the switching instruction includes: judging whether the current environment of the monitored equipment meets a preset shooting condition; and if the preset shooting condition is met, capturing the at least one image according to the switching instruction. And if the preset shooting condition is not met, capturing a video image while capturing the at least one image according to the switching instruction. The usability of the acquired image information is ensured by this method.
In one possible design, the method further includes: generating summary information of the at least one image according to the at least one image; and uploading the summary information to a cloud. By only transmitting the summary information, the uploading speed is ensured.
In addition, the technical scheme adopted by the invention can also be as follows: an advertisement monitoring method, comprising: determining the remaining playing time of the currently played multimedia resource; and if the residual playing time length is less than the preset playing time length, sending a switching instruction to a monitoring device so that the monitoring device can shoot the monitored equipment according to the switching instruction, wherein the switching instruction is used for representing that the monitored equipment is switched from the current playing multimedia resource to the next multimedia resource. By the method, receiving and response time is reserved for the monitoring device and the monitored equipment, so that the monitoring device can acquire real-time pictures of the monitored equipment.
In one possible design, further comprising: obtaining a certification file capable of representing the current day when the next multimedia resource is played; and displaying the evidence document on the monitored equipment in the form of image codes. And providing time certification for the acquired picture information through a certification document.
In addition, the technical scheme adopted by the invention also comprises the following steps: an advertisement monitoring device for implementing the advertisement monitoring method comprises: the device comprises a receiving unit, a switching unit and a processing unit, wherein the receiving unit is used for receiving a switching instruction sent by monitored equipment, and the switching instruction is used for representing that the monitored equipment plays a next multimedia resource; and the snapshot unit is used for snapshot of at least one image according to the switching instruction, wherein the at least one image comprises the monitored equipment.
In addition, the technical scheme adopted by the invention also comprises the following steps: an advertisement monitoring device for implementing the advertisement monitoring method comprises: the determining unit is used for determining the remaining playing time of the currently played multimedia resource; and the sending unit is used for sending a switching instruction to a monitoring device if the remaining playing time is less than the preset playing time, so that the monitoring device can capture the monitored equipment according to the switching instruction, wherein the switching instruction is used for representing that the monitored equipment plays the next multimedia resource.
In addition, the technical scheme adopted by the invention also comprises the following steps: an advertisement monitoring device, comprising: a memory for storing a computer program, the computer program comprising program instructions; and the processor is used for calling the program instruction so as to enable the advertisement monitoring device to execute the monitoring method.
In addition, the technical scheme adopted by the invention also comprises the following steps: a computer-readable storage medium having stored therein a computer program which, when run on a computer, causes the computer to execute any of the above-described advertisement monitoring methods.
The invention has the beneficial effects that:
according to the advertisement monitoring method, the advertisement monitoring device and the computer readable storage medium, switching information is actively reported by monitored equipment, and at least one image is automatically captured by the acquisition end through the reported information, so that the monitored equipment is monitored. The problem that resources are wasted due to the fact that a collection end collects a large amount of useless information for a long time is solved. The advertisement monitoring and broadcasting method does not need to monitor and broadcast one by one manually, saves the labor cost, improves the monitoring and broadcasting efficiency, and ensures the timeliness, the accuracy and the effectiveness of the collected information.
Drawings
Fig. 1 is a schematic structural diagram of an advertisement monitoring and broadcasting system according to an embodiment of the present invention.
Fig. 2 is a flowchart of an advertisement monitoring method according to an embodiment of the present invention.
Fig. 3 is a schematic structural diagram of a monitoring device end of an advertisement monitoring device according to an embodiment of the present invention.
Fig. 4 is a schematic structural diagram of a monitored device side of an advertisement monitoring device according to an embodiment of the present invention.
Fig. 5 is a schematic structural diagram of an advertisement monitoring device including a memory and a processor according to an embodiment of the present invention.
Detailed Description
The following description is presented to disclose the invention so as to enable any person skilled in the relevant art to practice the invention. The embodiments described below are intended to be examples only, and other obvious modifications will occur to those skilled in the relevant art and are within the scope of the invention.
As shown in fig. 1, the present invention discloses an advertisement monitoring and broadcasting system, which includes a monitoring and broadcasting device and a monitored device, wherein the monitoring and broadcasting device and the monitored device are in communication connection in a wired, bluetooth, Wireless Fidelity (WIFI) manner, etc.; and acquiring an image picture containing the monitored equipment, display content of the monitored equipment and time identification information in real time through the monitoring and broadcasting device, and monitoring the monitored equipment. The monitoring and broadcasting device can be a camera, a video camera and the like, and the monitored equipment can be an advertising machine.
In the embodiment of the application, the monitoring and broadcasting device and the monitored equipment are installed in the same environment, and the playing picture of the monitored equipment is in the visual range of the monitoring and broadcasting device, wherein the same environment can be a relatively closed space in a car or an open environment similar to a corridor, in addition, the monitoring and broadcasting device can be arranged in the monitored equipment, and only the monitoring and broadcasting device needs to be capable of collecting the playing picture of the monitored equipment, so that the monitoring of the playing content of the monitored equipment is realized. The connection mode can adopt a broadband mode to access according to different field environments, and the monitoring and broadcasting device and the monitored equipment are connected to the LAN port of the router through the router by using a network cable to realize wired connection; wireless connection can be achieved in a WiFi mode, specific networking modes are not limited, message intercommunication can be achieved as long as the monitoring and broadcasting device and monitored equipment are located in a local area network environment, and the equipment can normally access an external network.
And after the installation is finished, the monitoring and broadcasting device is adjusted. Due to the fact that the light of different scenes is different, the definition requirements of users on videos or pictures are different, different configurations can meet the requirements of different scenes, relevant configuration parameters of the monitoring and broadcasting device, such as photosensitivity, exposure, resolution and the like, are adjusted according to the field environment, and it is guaranteed that all pictures on monitored equipment, including information of reviewed characters, picture contents and the like, can be seen clearly through real-time preview pictures collected by the monitoring and broadcasting device.
In a first aspect, please refer to fig. 2, the present invention discloses an advertisement monitoring method, which monitors the playing content of a monitored device in real time through a monitoring device, and the specific monitoring method includes the following steps:
step 101, when the monitored equipment needs to switch the played advertisement material, actively reporting a switching instruction to a monitoring and playing device; the monitoring and broadcasting device executes subsequent operation according to the received event, so that resource waste caused by long-time collection of the monitoring and broadcasting device can be avoided.
The monitored equipment logs the advertisement material played by the monitored equipment and knows the current advertisement ID played by the monitored equipment and the advertisement ID played next.
Step 102, judging whether the current environment of the monitored equipment meets a preset shooting condition; and if the preset shooting condition is met, capturing the at least one image according to the switching instruction. And if the preset shooting condition is not met, capturing a video image while capturing the at least one image according to the switching instruction. For example, whether the current environment of the monitored device meets the shooting condition is judged according to the received switching instruction, and the preset shooting condition can be set by a traffic owner in a unified manner or can be set independently according to the requirements of a business owner.
103, the monitoring and broadcasting device receives a switching instruction, collects the current visual picture of the monitored equipment, and can collect the current visual picture in an automatic screenshot, snapshot or video recording mode to obtain monitoring and broadcasting picture or video information; capturing at least one image according to the switching information, wherein the at least one image comprises monitored equipment and evidence documents; the method comprises the steps that a monitored device obtains and displays evidence documents so that a monitoring device can obtain the evidence documents, the evidence documents can be in the forms of image codes or numbers, the image codes can be one-dimensional codes or two-dimensional codes and the like, and the evidence documents are used for proving playing time of multimedia resources.
And step 104, storing the picture information into the monitoring and broadcasting device, and reporting the picture information to the cloud for the business side to check.
The method can also only upload the summary information of the image or video data to the cloud, and the cloud accesses the monitoring and broadcasting device through the link in the summary to access and view the image or video data.
In a second aspect, the present invention also discloses an advertisement monitoring method, which includes:
the monitored equipment can determine the remaining playing time of the currently played multimedia resource, the playing time is preset, and the remaining playing time of the monitored equipment is smaller than the preset playing time, a switching instruction is sent to the monitoring device, so that the monitoring device can shoot the monitored equipment according to the switching instruction.
Obtaining a certification file capable of representing the current day when the next multimedia resource is played; and displaying the evidence document on the monitored equipment in the form of image codes.
The method comprises the steps that a monitored device obtains and displays evidence documents so that a monitoring device can obtain the evidence documents, the evidence documents can be in the forms of image codes or numbers, the image codes can be one-dimensional codes or two-dimensional codes and the like, and the evidence documents are used for proving playing time of multimedia resources.
By the advertisement monitoring and broadcasting method, the monitoring and broadcasting device can effectively monitor and broadcast the monitored equipment in real time.
It should be noted that each advertisement can be set with different advertisement IDs, and correspond to different advertisement materials and advertisers, and a traffic owner can allocate a login account number of a monitoring device or a cloud platform authority to different advertisers, so that a client can monitor the advertisement or view monitoring pictures and videos. The invention does not limit the specific viewing mode of the monitoring result, and aims to explain an advertisement monitoring method.
In one possible design, as shown in fig. 2, the monitoring and broadcasting device is an intelligent camera, the monitored equipment is an intelligent screen, and the intelligent camera is in communication connection with the display screen and the cloud respectively; the playing picture of the intelligent screen is placed in the visual angle range of the intelligent camera, and the intelligent camera is used for automatically capturing the playing picture of the monitored equipment; setting corresponding parameters and a time display function of the intelligent camera, and processing the picture to enable the picture to have a corresponding time identifier; importing the picture information added with the time identification into a local SD card of the intelligent camera for storage; and the IP address of each intelligent camera can prove the specific monitoring position, thereby achieving the purpose of monitoring and broadcasting.
In this embodiment, adopt the smart camera as the prison and broadcast device, must guarantee that the broadcast picture of smart screen is in the visual within range of smart camera, can not install the smart screen in the region outside the smart camera shooting angle to ensure to take a candid photograph the broadcast picture of smart screen through the smart camera, monitor the broadcast content of smart screen.
In a possible design, as shown in fig. 3, the present invention discloses an advertisement monitoring and broadcasting device, for implementing the above advertisement monitoring and broadcasting method, where the advertisement monitoring and broadcasting device includes:
the device comprises a receiving unit, a switching unit and a processing unit, wherein the receiving unit is used for receiving a switching instruction sent by monitored equipment, and the switching instruction is used for representing that the monitored equipment plays a next multimedia resource;
and the snapshot unit is used for snapshot of at least one image according to the switching instruction, wherein the at least one image comprises the monitored equipment.
The receiving unit and the capturing unit may be integrated on a chip, and the communication between the receiving unit and the capturing unit is completed through an internal interface of the chip, and the chip is disposed in the monitoring device and connected to the monitored device, so that the monitoring method of the present invention can be implemented, which is not described herein again.
In a possible design, as shown in fig. 4, the present invention discloses an advertisement monitoring and broadcasting device, for implementing the above advertisement monitoring and broadcasting method, where the advertisement monitoring and broadcasting device includes:
the determining unit is used for determining the remaining playing time of the currently played multimedia resource;
and the sending unit is used for sending a switching instruction to a monitoring device if the remaining playing time is less than the preset playing time, so that the monitoring device can capture the monitored equipment according to the switching instruction, wherein the switching instruction is used for representing that the monitored equipment plays the next multimedia resource.
Similarly, the determining unit and the sending unit may also be integrated on a chip, and the monitoring method of the present invention may be implemented by completing mutual communication through an internal interface of the chip, disposing the chip in the monitored device, and connecting the chip with the monitoring device, which is not described herein again.
In one possible design, as shown in FIG. 5, the present invention provides an advertisement monitoring device comprising a memory and a processor communicatively coupled, the memory storing computer program code; and the processor is used for calling the program codes to execute the advertisement monitoring and broadcasting method of the embodiment. Specifically, the memory may include, but is not limited to, a Random-access memory (RAM), a Read-only memory (ROM), a flash memory (flash memory), a first-in first-out memory (FIFO), a first-in last-out memory (FILO), and/or a first-in last-out memory (FILO), and the processor may not be limited to a microprocessor of a model STM32F105 series.
In one possible design, the present invention provides a computer-readable storage medium, in which at least one instruction, at least one end program, a code set, or a set of instructions is stored, and when the at least one instruction, the at least one end program, the code set, or the set of instructions is loaded and executed by a processor, the advertisement monitoring method of the above-described embodiment is implemented. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or memory sticks (memory sticks), etc., and the computer may be a general-purpose computer, special-purpose computer, computer network, or other programmable device.
According to the advertisement monitoring and broadcasting method, the monitored equipment actively reports the switching information, the monitoring and broadcasting device is triggered to automatically capture, capture or record the playing pictures of the monitored equipment, the collection and the detection are carried out according to the corresponding standards, the monitoring and broadcasting are carried out one by one without manual lines, the labor cost is reduced, the monitoring and broadcasting device is prevented from collecting a large amount of useless information for a long time in an active reporting mode, the waste of resources is reduced, the cost is saved, the advertisement monitoring and broadcasting efficiency is improved, and the timeliness of advertisement monitoring and broadcasting is ensured. In addition, the accuracy and the effectiveness of the uploaded data are guaranteed through self-checking and cloud detection.
The above-mentioned embodiments only express the specific embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention.
Claims (10)
1. An advertisement monitoring method, comprising:
receiving a switching instruction sent by monitored equipment, wherein the switching instruction is used for representing that the monitored equipment switches from a current playing multimedia resource to a next multimedia resource;
and capturing at least one image according to the switching instruction, wherein the at least one image comprises the monitored equipment.
2. The method of claim 1, wherein snapping at least one image according to the switching instruction comprises:
judging whether the current environment of the monitored equipment meets a preset shooting condition;
and if the preset shooting condition is met, capturing the at least one image according to the switching instruction.
3. The method of claim 2, further comprising:
and if the preset shooting condition is not met, capturing a video image while capturing the at least one image according to the switching instruction.
4. The method of claim 1, further comprising:
generating summary information of the at least one image according to the at least one image;
and uploading the summary information to a cloud.
5. An advertisement monitoring method, comprising:
determining the remaining playing time of the currently played multimedia resource;
and if the residual playing time length is less than the preset playing time length, sending a switching instruction to a monitoring device so that the monitoring device can shoot the monitored equipment according to the switching instruction, wherein the switching instruction is used for representing that the monitored equipment is switched from the current playing multimedia resource to the next multimedia resource.
6. The method of claim 5, comprising:
obtaining a certification file capable of representing the current day when the next multimedia resource is played;
and displaying the evidence document on the monitored equipment in the form of image codes.
7. An advertisement monitoring device, comprising:
the device comprises a receiving unit, a switching unit and a processing unit, wherein the receiving unit is used for receiving a switching instruction sent by monitored equipment, and the switching instruction is used for representing that the monitored equipment plays a next multimedia resource;
and the snapshot unit is used for snapshot of at least one image according to the switching instruction, wherein the at least one image comprises the monitored equipment.
8. An advertisement monitoring device, comprising:
the determining unit is used for determining the remaining playing time of the currently played multimedia resource;
and the sending unit is used for sending a switching instruction to a monitoring device if the remaining playing time is less than the preset playing time, so that the monitoring device can capture the monitored equipment according to the switching instruction, wherein the switching instruction is used for representing that the monitored equipment plays the next multimedia resource.
9. An advertisement monitoring device, comprising:
a memory for storing a computer program, the computer program comprising program instructions;
a processor for invoking the program instructions to cause the advertising monitoring device to perform the method of any of claims 1-4, 5, 6.
10. A computer-readable storage medium, in which a computer program is stored, the computer comprising program instructions which, when run on a computer, cause the computer to perform the method according to any one of claims 1-4, 5, 6.
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| CN202011189815.0A CN112291606B (en) | 2020-10-30 | 2020-10-30 | Advertisement monitoring method, advertisement monitoring device and computer readable storage medium |
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| CN202011189815.0A CN112291606B (en) | 2020-10-30 | 2020-10-30 | Advertisement monitoring method, advertisement monitoring device and computer readable storage medium |
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| CN113316000A (en) * | 2021-05-28 | 2021-08-27 | 北京梯影传媒科技有限公司 | Elevator advertisement remote monitoring and broadcasting system |
| CN113992984A (en) * | 2021-10-22 | 2022-01-28 | 浙江新再灵科技股份有限公司 | Elevator advertisement monitoring and broadcasting method |
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