CN110264280A - A kind of outdoor advertising monitoring method - Google Patents
A kind of outdoor advertising monitoring method Download PDFInfo
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- CN110264280A CN110264280A CN201910557925.9A CN201910557925A CN110264280A CN 110264280 A CN110264280 A CN 110264280A CN 201910557925 A CN201910557925 A CN 201910557925A CN 110264280 A CN110264280 A CN 110264280A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
Outdoor advertising monitoring method disclosed by the invention, it is related to monitoring of the advertisement technical field, automatic screenshotss are carried out by the advertisement played to electrical screen, it generates screenshot image and the screenshot image is uploaded to advertising platform end in real time and carries out real-time monitoring, reduce manpower and material resources cost, improve monitoring accuracy.
Description
Technical field
The present invention relates to monitoring of the advertisement technical fields, and in particular to a kind of outdoor advertising monitoring method.
Background technique
Current outdoor advertising monitoring method, the main personal monitoring's method taken pictures using mobile phone or video camera, due to
The position of outdoor advertisement machine relatively disperses, and leads to manpower and material resources higher cost, and due to being easy error by personal monitoring, causes
It is not high to monitor accuracy.
Summary of the invention
To solve the deficiencies in the prior art, the embodiment of the invention provides a kind of outdoor advertising monitoring method, this method packets
It includes:
Advertising platform end generates formulating programme and the formulating programme is sent to advertisement according to advertisement to be put
Screen end plays out, wherein the formulating programme includes the airtime and playing duration of each advertising programme；
The advertisement screen end is according to the airtime of each advertising programme, periodically to the advertising programme played in electrical screen
Picture carries out screenshot, obtains multiple screenshot images of each advertising programme；
According to current time, multiple respectively described screenshot images stamp corresponding timestamp watermark simultaneously at the advertisement screen end
Multiple described screenshot images are compressed, multiple screenshot compression of images packets is generated and the multiple screenshot compression of images packet is sent to institute
State advertising platform end；
The advertising platform end receives the multiple screenshot compression of images packet and decompresses the multiple screenshot image pressure respectively
Contracting packet, respectively carries out the corresponding ad elements image of each screenshot image in the multiple screenshot compression of images packet pair
Than judging whether the currently playing advertising programme in the advertisement screen end is wrong, continuing to play if it is not, then controlling the advertisement screen end
The advertising programme；
When the advertising programme finishes playing, the advertisement screen end according to the broadcast start time of the advertising programme and
Terminate play time, generates advertisement and play log and advertisement broadcasting log is sent to the advertising platform end；
The advertising platform end receives the advertisement broadcasting log and according to the formulating programme, judges the advertisement screen
Whether complete to play the task of the advertising programme in end；
It repeats the above steps, is completed until each advertising programme in the formulating programme monitors.
Preferably, ad elements that each screenshot image in the multiple screenshot compression of images packet is corresponding respectively
Image compares, and judges whether the currently playing advertising programme in the advertisement screen end is wrong and includes:
According to the timestamp watermark of each screenshot image, the shooting time of each screenshot image and judgement are obtained
Whether the shooting time plays the play start time of the advertising programme recorded in log and play in the advertisement is tied
Between the beam time, if so,
Using image similarity algorithm, calculate separately between the corresponding ad elements image of each screenshot image
Similarity, if the value of the similarity is all larger than the threshold value of setting, it is determined that the currently playing advertisement section in the advertisement screen end
Mesh is errorless.
Preferably, the advertising platform end receives the advertisement broadcasting log and according to the formulating programme, judges institute
It states advertisement screen end and whether completes to play the task of the advertising programme and include:
If remembering in the playing duration of the advertising programme recorded in the advertisement broadcasting log and the formulating programme
The playing duration for recording the advertising programme is consistent, it is determined that completes to play the task of the advertising programme in the advertisement screen end.
Preferably, the formulating programme further include: the title of the advertising programme, the advertisement for playing the advertising programme
Shield end mark, budget, Start Date and Close Date.
Preferably, the advertisement plays log further include: the playing duration and number of the advertising programme.
Outdoor advertising monitoring method provided in an embodiment of the present invention has the advantages that
Automatic screenshotss are carried out by the advertisement played to electrical screen, screenshot image is generated and the screenshot image is uploaded in real time
Advertising platform end carries out real-time monitoring, reduces manpower and material resources cost, improves monitoring accuracy.
Detailed description of the invention
Fig. 1 is outdoor advertising monitoring method flow diagram provided in an embodiment of the present invention；
Fig. 2 is formulating programme front-end interface schematic diagram provided in an embodiment of the present invention；
Fig. 3 is that advertisement provided in an embodiment of the present invention plays log front-end interface schematic diagram.
Specific embodiment
Specific introduce is made to the present invention below in conjunction with the drawings and specific embodiments.
Referring to Fig. 1, outdoor advertising monitoring method provided in an embodiment of the present invention the following steps are included:
S101, advertising platform end generate formulating programme and send the formulating programme according to advertisement to be put
It is played out to advertisement screen end, wherein formulating programme includes the playing duration of each advertising programme.
S102, advertisement screen end is according to the airtime of each advertising programme, periodically to the advertising programme played in electrical screen
Picture carry out screenshot, obtain multiple screenshot images of each advertising programme.
As a specific embodiment, for each advertising programme, advertisement screen end at least shoots beginning time point, advertisement
Three images of middle time point and end time point.
S103, advertisement screen end is according to current time, and respectively multiple screenshot images are stamped corresponding timestamp watermark and pressed
Contract multiple screenshot images, generates multiple screenshot compression of images packets and multiple screenshot compression of images packets are sent to advertising platform end.
S104, advertising platform end receive multiple screenshot compression of images packets and decompress multiple screenshot compression of images packets respectively, point
The corresponding ad elements image of each screenshot image in multiple screenshot compression of images packets is not compared, judges advertisement
Whether wrong shield the currently playing advertising programme in end, continues to play the advertising programme if it is not, then controlling advertisement screen end.
S105, when advertising programme finishes playing, broadcast start time and end of the advertisement screen end according to the advertising programme
Play time generates advertisement and plays log and advertisement broadcasting log is sent to advertising platform end.
S106, advertising platform end receive advertisement broadcasting log and according to the formulating programmes, judge whether advertisement screen end is complete
At the playing advertising programme of the task.
S107 repeats the above steps, and completes until each advertising programme in the formulating programme monitors.
Optionally, ad elements image that each screenshot image in multiple screenshot compression of images packets is corresponding respectively
It compares, judging whether the currently playing advertising programme in advertisement screen end is wrong includes:
According to the timestamp watermark of each screenshot image, obtains the shooting time of each screenshot image and judge shooting time
Whether the play start time of the advertising programme recorded in log is played in advertisement and is played between the end time, if so,
Using image similarity algorithm, the phase between the corresponding ad elements image of each screenshot image is calculated separately
Like degree, if the value of similarity is all larger than the threshold value of setting, it is determined that the currently playing advertising programme in advertisement screen end is errorless.
As a specific embodiment, can perceptual hash algorithm calculate the similarities of two images, when two images
When the value of similarity is more than or equal to 90%, it is believed that this two images are identical.
Optionally, advertising platform end receives advertisement broadcasting log and according to formulating programme, judges whether advertisement screen end is complete
Include: at the playing advertising programme of the task
If advertisement, which plays, records advertising programme in the playing duration and formulating programme of the advertising programme recorded in log
Playing duration is consistent, it is determined that completes to play the task of advertising programme in advertisement screen end.
Optionally, as shown in Fig. 2, formulating programme further include: the title of advertising programme, the advertisement screen for playing advertising programme
Hold mark, budget, Start Date and Close Date.
Optionally, as shown in figure 3, advertisement plays log further include: the number of the advertising programme.
Outdoor advertising monitoring method provided in an embodiment of the present invention is cut automatically by the advertisement played to electrical screen
Screen, generates screenshot image and the screenshot image is uploaded to advertising platform end in real time and carries out real-time monitoring, reduces manpower and material resources
Cost improves monitoring accuracy.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, reference can be made to the related descriptions of other embodiments.
It is understood that the correlated characteristic in the above method and device can be referred to mutually.In addition, in above-described embodiment
" first ", " second " etc. be and not represent the superiority and inferiority of each embodiment for distinguishing each embodiment.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In addition, memory may include the non-volatile memory in computer-readable medium, random access memory
(RAM) and/or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes extremely
A few storage chip.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element
There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.
Claims (5)
1. a kind of outdoor advertising monitoring method characterized by comprising
Advertising platform end generates formulating programme and the formulating programme is sent to advertisement screen end according to advertisement to be put
It plays out, wherein the formulating programme includes the airtime and playing duration of each advertising programme；
The advertisement screen end is according to the airtime of each advertising programme, the periodically picture to the advertising programme played in electrical screen
Screenshot is carried out, multiple screenshot images of each advertising programme are obtained；
According to current time, multiple respectively described screenshot images are stamped corresponding timestamp watermark and are compressed at the advertisement screen end
Multiple described screenshot images generate multiple screenshot compression of images packets and are sent to the multiple screenshot compression of images packet described wide
Accuse platform end；
The advertising platform end receives the multiple screenshot compression of images packet and decompresses the multiple screenshot compression of images packet respectively,
The corresponding ad elements image of each screenshot image in the multiple screenshot compression of images packet is compared respectively, is sentenced
Whether the currently playing advertising programme in the advertisement screen end that breaks is wrong, continues described in broadcasting if it is not, then controlling the advertisement screen end
Advertising programme；
When the advertising programme finishes playing, broadcast start time and end of the advertisement screen end according to the advertising programme
Play time generates advertisement and plays log and advertisement broadcasting log is sent to the advertising platform end；
The advertising platform end receives the advertisement broadcasting log and according to the formulating programme, judges that the advertisement screen end is
No the completing to play the advertising programme of the task；
It repeats the above steps, is completed until each advertising programme in the formulating programme monitors.
2. outdoor advertising monitoring method according to claim 1, which is characterized in that respectively by the multiple screenshot image
The corresponding ad elements image of each screenshot image in compressed package compares, and judges that the advertisement screen end is currently playing
Advertising programme whether wrong include:
According to the timestamp watermark of each screenshot image, obtain described in the shooting time of each screenshot image and judgement
Whether shooting time is at the end of the advertisement plays the play start time and broadcasting of the advertising programme recorded in log
Between between, if so,
Using image similarity algorithm, the phase between the corresponding ad elements image of each screenshot image is calculated separately
Like degree, if the value of the similarity is all larger than the threshold value of setting, it is determined that the currently playing advertising programme in the advertisement screen end without
Accidentally.
3. outdoor advertising monitoring method according to claim 1, which is characterized in that described in the advertising platform end receives
Advertisement plays log and according to the formulating programme, judges whether the advertisement screen end completes to play appointing for the advertising programme
Business includes:
If recording institute in the playing duration of the advertising programme recorded in the advertisement broadcasting log and the formulating programme
The playing duration for stating advertising programme is consistent, it is determined that completes to play the task of the advertising programme in the advertisement screen end.
4. outdoor advertising monitoring method according to claim 1, which is characterized in that
The formulating programme further include: the title of the advertising programme, the advertisement screen end for playing the advertising programme identify, are pre-
Calculation, Start Date and Close Date.
5. outdoor advertising monitoring method according to claim 1, which is characterized in that
The advertisement plays log further include: the playing duration and number of the advertising programme.
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| CN201910557925.9A CN110264280A (en) | 2019-06-26 | 2019-06-26 | A kind of outdoor advertising monitoring method |
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| CN201910557925.9A CN110264280A (en) | 2019-06-26 | 2019-06-26 | A kind of outdoor advertising monitoring method |
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Cited By (8)
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| CN110807666A (en) * | 2019-10-31 | 2020-02-18 | 重庆唐码传媒有限公司 | Advertisement monitoring and pushing system |
| CN111193945A (en) * | 2020-01-08 | 2020-05-22 | 秒针信息技术有限公司 | Advertisement playing processing method and device |
| CN111970543A (en) * | 2020-08-21 | 2020-11-20 | 广州欢网科技有限责任公司 | Method, device and system for monitoring advertisement effectiveness |
| CN112087647A (en) * | 2020-09-09 | 2020-12-15 | 北京明略昭辉科技有限公司 | Advertisement monitoring method and device, electronic equipment and medium |
| CN112291606A (en) * | 2020-10-30 | 2021-01-29 | 成都新潮传媒集团有限公司 | Advertisement monitoring method, advertisement monitoring device and computer readable storage medium |
| CN112312166A (en) * | 2019-12-31 | 2021-02-02 | 尼尔森网联媒介数据服务有限公司 | Content monitoring method, device and system for television media, storage medium and electronic equipment |
| CN112348569A (en) * | 2020-10-19 | 2021-02-09 | 北京明略昭辉科技有限公司 | Advertisement analysis method, device, computer readable storage medium and processor |
| CN112543376A (en) * | 2020-11-27 | 2021-03-23 | 湖南众益文化传媒股份有限公司 | Self-operation media operation and maintenance method, system, storage medium and device based on Internet of things |
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Application publication date: 20190920 |