CN111970543A - Method, device and system for monitoring advertisement effectiveness - Google Patents
Method, device and system for monitoring advertisement effectiveness Download PDFInfo
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- CN111970543A CN111970543A CN202010847887.3A CN202010847887A CN111970543A CN 111970543 A CN111970543 A CN 111970543A CN 202010847887 A CN202010847887 A CN 202010847887A CN 111970543 A CN111970543 A CN 111970543A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4431—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB characterized by the use of Application Program Interface [API] libraries
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8166—Monomedia components thereof involving executable data, e.g. software
Abstract
The embodiment of the invention discloses a method, a device and a system for monitoring advertisement effectiveness. Belongs to the technical field of multimedia, comprising: receiving an advertisement material sent by an advertisement system cloud; playing an advertisement material, and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture; and sending the screenshot picture to a data analysis system so that the data analysis system can determine the effectiveness of the advertisement material according to the screenshot picture and the advertisement order pushed by the cloud. Compared with the advertisement effectiveness identification method in the prior art, the method improves the authenticity and reliability of monitoring the effectiveness of the intelligent television advertisement.
Description
Technical Field
The invention belongs to the technical field of multimedia, and particularly relates to a method, a device and a system for monitoring advertisement effectiveness.
Background
With the popularization of smart televisions, advertising on the smart televisions becomes an effective advertising mode, and at present, an advertising system of the smart televisions puts advertisements through the advertising system and puts corresponding advertisements to the specified smart televisions. And the intelligent television advertisement app is used for displaying the advertisement and reporting exposure information to a third-party monitoring company after the advertisement to which the television belongs is obtained by accessing the advertisement system.
In the prior art, the main method for monitoring the smart television in the current industry is to release a monitoring code of a third-party monitoring company, report the exposure to the monitoring company after the television displays an advertisement, issue a data report in multiple dimensions such as exposure data (pv), an independent exposure terminal (uv), frequency (1+2+3+. 9.), click data, region classification and the like according to the received monitoring data, and check whether abnormal data exist or not by analyzing the data, thereby providing a settlement basis for an advertiser.
According to a traditional monitoring company monitoring data report, the real and visible monitoring problem can not be achieved by simply checking the putting effect according to the traditional data such as pv, uv, frequency and the like.
Disclosure of Invention
In order to solve the problem that the effectiveness of monitoring advertisements is not realistic in the prior art, the embodiment of the invention provides the following technical scheme:
in a first aspect, a method of monitoring advertisement effectiveness includes:
receiving an advertisement material sent by an advertisement system cloud;
playing the advertisement material, and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture;
and sending the screen shot picture to a data analysis system so that the data analysis system determines the effectiveness of the advertisement material according to the screen shot picture and the advertisement order pushed by the cloud.
Further, the performing of the screen capture operation includes: performing screen capture operation at random intervals; alternatively, the first and second electrodes may be,
and performing screen capture operation at preset fixed interval time.
Further, the performing of the screen capture operation includes:
and when the advertisement material is played, simultaneously awakening the SDK, and performing screen capture operation through the SDK.
Further, still include:
and receiving the SDK sent by the advertisement system cloud.
Further, the sending the screenshot picture to a data analysis system includes:
and sending the screen capture pictures to a monitoring system cloud in real time, so that the monitoring system cloud sends all the screen capture pictures to the data analysis system in a unified manner according to a preset period.
In a second aspect, a method of monitoring advertisement effectiveness, comprising:
receiving an advertisement order of the intelligent television sent by the cloud of the advertisement system;
receiving a screen capture picture sent by the smart television, wherein the screen capture picture is obtained after the smart television captures a screen of a played advertisement;
and comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement played by the intelligent television.
Further, the receiving of the screenshot picture sent by the smart television includes:
the method comprises the steps of receiving screen capturing pictures sent by a monitoring system cloud, wherein the monitoring system cloud sends all the received screen capturing pictures to a data analysis system in a unified mode according to a preset period, and the screen capturing pictures are sent to the monitoring system cloud by a smart television in real time.
In a third aspect, an apparatus for monitoring advertisement effectiveness, comprises:
the receiving module is used for receiving advertisement materials sent by the cloud end of the advertisement system;
the screen capture module is used for playing the advertisement material and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture;
and the sending module is used for sending the screen shot picture to a data analysis system so that the data analysis system can determine the effectiveness of the advertisement material according to the screen shot picture and the advertisement order pushed by the cloud.
In a fourth aspect, an apparatus for monitoring advertisement effectiveness, comprising:
the first receiving module is used for receiving an advertisement order of the smart television sent by the cloud end of the advertisement system;
the second receiving module is used for receiving a screen capture picture sent by the intelligent television, wherein the screen capture picture is obtained after the intelligent television captures a screen of a played advertisement;
and the comparison module is used for comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement played by the intelligent television.
In a fifth aspect, a system for monitoring advertisement effectiveness includes:
the advertisement system cloud end is used for pushing advertisement materials to the smart television and pushing advertisement orders to the data analysis system;
the intelligent television is used for playing the advertisement material, performing screen capture operation when the advertisement material is played to obtain a screen capture picture, and sending the screen capture picture to the data analysis system;
and the data analysis system is used for comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement.
By adopting the technical scheme, the invention at least has the following beneficial effects:
the embodiment of the invention provides a method, a device and a system for monitoring advertisement effectiveness, wherein an intelligent television receives advertisement materials sent by an advertisement system cloud; playing an advertisement material, and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture; and sending the screenshot picture to a data analysis system so that the data analysis system can determine the effectiveness of the advertisement material according to the screenshot picture and the advertisement order pushed by the cloud. Compared with the advertisement effectiveness identification method in the prior art, the method improves the authenticity and reliability of monitoring the effectiveness of the intelligent television advertisement.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart illustrating a method for monitoring advertisement effectiveness according to an embodiment of the present invention.
FIG. 2 is an interaction diagram of a method of monitoring advertisement effectiveness in another embodiment of the invention.
Fig. 3 is a flow chart illustrating a method for monitoring advertisement effectiveness according to another embodiment of the present invention.
Fig. 4 is a block diagram of an apparatus for monitoring advertisement effectiveness according to an embodiment of the present invention.
Fig. 5 is a block diagram of a system for monitoring advertisement effectiveness in accordance with another embodiment of the present invention.
Reference numerals:
1-smart television; 1-1-a receiving module; 1-2-screen capture module; 1-3-a sending module; 2-a data analysis system; 3-monitoring the cloud of the system; 4-advertising system cloud.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Referring to fig. 1, a schematic flow chart of a method for monitoring advertisement effectiveness according to an embodiment of the present invention is provided, where the embodiment may be applied to a smart television, and the method includes:
step S101, receiving an advertisement material sent by an advertisement system cloud;
the advertisement system cloud end can determine advertisement materials according to actual conditions and sends the advertisement materials to each intelligent television through the network so as to play the advertisement materials in each intelligent television.
Step S102, playing an advertisement material, and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture;
the intelligent television can be provided with a program so that screen capture operation can be performed after the program is run, and the program is sent to the intelligent television by the advertising system cloud. The advertising system cloud can send the advertising materials and the programs to the smart television together or separately.
During the screen capturing operation, for example, the screen capturing may be performed at a fixed period (e.g., 1 second), or the screen capturing may also be performed at random, for example, the screen capturing is performed at a random time set in the program between 1 second and 5 seconds.
And S103, sending the screen shot picture to a data analysis system so that the data analysis system can determine the effectiveness of the advertisement material according to the screen shot picture and the advertisement order pushed by the cloud of the advertisement system.
After the screen capture pictures are obtained through the screen capture operation of the smart television, the screen capture pictures can be sent to the monitoring system cloud in real time, and all the screen capture pictures can be sent to the data analysis system by the monitoring system cloud according to a fixed period (for example, one day).
The advertisement order comprises the content of the advertisement material to be played by the smart television, so that after the data analysis system receives the screen capture picture, the advertisement content in the advertisement order can be compared with the advertisement content in the screen capture picture, if the advertisement content in the advertisement order is matched with the advertisement content in the screen capture picture, the corresponding advertisement material is effective, and if not, the corresponding advertisement material is invalid. Whether the contents are matched or not can be carried out by adopting the existing picture content comparison mode.
In addition, the advertisement material and the advertisement order form can contain advertisement identification, and the advertisement identification is sent when the smart television sends the screenshot picture, so that the screenshot picture and the advertisement order form which need to be compared can be found through the advertisement identification.
It can be understood that, according to the technical scheme provided by the invention, the advertisement material sent by the advertisement system cloud is received through the smart television; playing an advertisement material, and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture; and sending the screenshot picture to a data analysis system so that the data analysis system can determine the effectiveness of the advertisement material according to the screenshot picture and the advertisement order pushed by the cloud. Compared with the advertisement effectiveness identification method in the prior art, the method improves the authenticity and reliability of monitoring the effectiveness of the intelligent television advertisement.
As an alternative implementation, as shown in fig. 2, an interaction diagram of a method for monitoring advertisement effectiveness according to another embodiment of the present invention is shown.
Step S201, the advertisement system cloud simultaneously sends advertisement materials and a Software Development Kit (English full name: Software Development Kit, English abbreviation: SDK) to the intelligent television;
step S202, the intelligent television receives the SDK sent by the cloud end of the advertising system, and when the intelligent television plays advertising materials, the SDK is simultaneously awakened, screen capture operation is carried out through the SDK, and screen capture pictures are sent to the cloud end of the monitoring system in real time; the screen capturing operation is performed at random intervals; or, the screen capture operation is carried out at preset fixed intervals.
Here, the SDK can be thought of as a virtual package in which there is a well-established software function, in this application, the operation of visualizing screenshots through the SDK.
Generally, a software development kit is a collection of development tools used by software engineers to create application software for a particular software package, software framework, hardware platform, operating system, etc., and in general, an SDK is an SDK used to develop applications under a Windows platform. It may simply be a file that provides an application program interface API for a certain programming language, but may also include complex hardware that can communicate with a certain embedded system. Typical tools include utility tools for debugging and other purposes. SDKs also often include example code, supporting technical notes, or other supporting documentation to clarify suspicions for basic reference.
In one embodiment, the advertisement material contains advertisement duration information, and the screen capture operation is to cyclically capture the screen at random intervals of 1-5 seconds or cyclically capture the screen at fixed intervals of 2 seconds according to the advertisement duration. The random time or the fixed time interval is not specifically limited in the present invention, and those skilled in the art can set the random time or the fixed time interval according to actual situations.
Step S203, the cloud end of the monitoring system sends all the screen capturing pictures to the data analysis system in a unified mode according to a preset period.
That is to say, the SDK sends the screen capture picture to the monitoring system cloud in real time, and the monitoring system cloud is again according to presetting the cycle, and wherein, it can be half an hour to preset the cycle, can also be an hour, can also be one day, does not do specific restriction to the cycle here, and the technical staff in the art sets up according to actual need. And then, uniformly sending the screen capture pictures received in a preset period to a data analysis system.
It can be understood that in the embodiment provided by the invention, the advertisement material and the SDK are distributed by the cloud end of the advertisement system, the SDK is awakened while the intelligent television plays the advertisement, and screen capture operation is performed at random intervals through the SDK; or, screen capture operation is carried out at preset fixed interval time; and sending the screenshot pictures to a monitoring system cloud in real time, so that the monitoring system cloud sends all the screenshot pictures to a data analysis system in a unified mode according to a preset period. The technical scheme provided by the invention has the advantages of low labor input, high efficiency and high accuracy.
As an improvement to the above embodiment, as shown in fig. 3, there is a schematic flow chart of a method for monitoring advertisement effectiveness according to another embodiment of the present invention, which can be applied in a data analysis system, and the method includes:
step S301, receiving an advertisement order of the smart television sent by an advertisement system cloud;
the advertisement order comprises the content of an advertisement material to be played by the smart television, and the content of the advertisement material comprises advertisement duration information, advertisement picture information, advertisement audio information and advertisement video information.
Step S302, receiving a screen capture picture sent by the smart television, wherein the screen capture picture is obtained after the smart television captures a screen of the played advertisement;
that is to say, during the period of playing the advertisement, the smart television captures the screen through the SDK to obtain the screenshot picture. And then sending the screenshot picture to a monitoring system, sending the screenshot picture to a data analysis system by the monitoring system, and receiving the screenshot picture by the data analysis system.
And S303, comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement played by the intelligent television.
The advertisement order contains the picture information of the advertisement, which can be a frame picture of an advertisement material, and the frame picture can be compared with the screen capture picture through image identification, so that the effectiveness of the advertisement played by the smart television is obtained.
And if the advertisement material in the advertisement order is not accordant with the screen capture picture, judging that the current playing is invalid, and recording the unmatched data as invalid data.
Specifically, receiving a screenshot picture sent by the smart television includes: the method comprises the steps of receiving screen capturing pictures sent by a monitoring system cloud, sending all the received screen capturing pictures to a data analysis system by the monitoring system cloud in a unified mode according to a preset period, and sending the screen capturing pictures to the monitoring system cloud in real time by the smart television.
In addition, referring to fig. 4, the present invention further provides an apparatus for monitoring advertisement effectiveness, which may be located in a smart tv, and the apparatus includes:
the receiving module 1-1 is used for receiving advertisement materials sent by the advertisement system cloud 4;
the screen capture module 1-2 is used for playing the advertisement material and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture;
the sending module 1-3 is configured to send the screenshot picture to the data analysis system 2, so that the data analysis system 2 determines the effectiveness of the advertisement material according to the screenshot picture and the advertisement order pushed by the cloud.
It can be understood that in the embodiment provided by the invention, the advertisement material sent by the cloud of the advertisement system is received by the receiving module; when the advertisement material is played through the screen capture module, screen capture operation is carried out to obtain a screen capture picture; the sending module is used for sending the screen capture picture to the data analysis system, so that the data analysis system can determine the effectiveness of the advertisement material according to the screen capture picture and the advertisement order pushed by the cloud. The technical scheme provided by the invention has the advantages of low labor input, high efficiency and high accuracy.
As an alternative embodiment, the present application further provides another apparatus for monitoring advertisement effectiveness, which may be located in a data analysis system, and includes:
the first receiving module is used for receiving an advertisement order of the smart television sent by the advertisement system cloud 4;
the second receiving module is used for receiving a screen capture picture sent by the intelligent television 1, wherein the screen capture picture is obtained by the intelligent television 1 after the screen capture of the played advertisement;
and the comparison module is used for comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement played by the intelligent television 1.
It can be understood that in the embodiment provided by the invention, the first receiving module receives the advertisement order of the smart television sent by the advertisement system cloud; receiving a screen capture picture sent by the smart television through a second receiving module, wherein the screen capture picture is obtained after the smart television captures a screen of the played advertisement; and comparing the advertisement order with the screen shot picture through a comparison module to obtain the effectiveness of the advertisement played by the intelligent television.
As a further improvement of the above embodiment, as shown in fig. 5, the present application also provides a system for monitoring advertisement effectiveness, including:
the advertisement system cloud 4 is used for pushing advertisement materials to the intelligent television 1 and pushing advertisement orders to the data analysis system 2;
the intelligent television 1 is used for playing an advertisement material, performing screen capture operation when the advertisement material is played to obtain a screen capture picture, and sending the screen capture picture to the data analysis system 2;
and the data analysis system 2 is used for comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement.
Optionally, in another embodiment, the system further includes:
and the monitoring system cloud 3 is used for receiving the screen capturing pictures sent by the intelligent television 1 in real time and sending all the screen capturing pictures to the data analysis system 2 in a unified manner according to a preset period.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (10)
1. A method of monitoring advertisement effectiveness, comprising:
receiving an advertisement material sent by an advertisement system cloud;
playing the advertisement material, and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture;
and sending the screen shot picture to a data analysis system so that the data analysis system determines the effectiveness of the advertisement material according to the screen shot picture and the advertisement order pushed by the cloud.
2. The method of claim 1, wherein the performing a screen capture operation comprises: performing screen capture operation at random intervals; alternatively, the first and second electrodes may be,
and performing screen capture operation at preset fixed interval time.
3. The method of claim 1, wherein the performing a screen capture operation comprises:
and when the advertisement material is played, simultaneously awakening the SDK, and performing screen capture operation through the SDK.
4. The method of claim 3, further comprising:
and receiving the SDK sent by the advertisement system cloud.
5. The method of claim 1, wherein sending the screenshot to a data analysis system comprises:
and sending the screen capture pictures to a monitoring system cloud in real time, so that the monitoring system cloud sends all the screen capture pictures to the data analysis system in a unified manner according to a preset period.
6. A method of monitoring advertisement effectiveness, comprising:
receiving an advertisement order of the intelligent television sent by the cloud of the advertisement system;
receiving a screen capture picture sent by the smart television, wherein the screen capture picture is obtained after the smart television captures a screen of a played advertisement;
and comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement played by the intelligent television.
7. The method according to claim 6, wherein the receiving of the screenshot picture sent by the smart television comprises:
the method comprises the steps of receiving screen capturing pictures sent by a monitoring system cloud, wherein the monitoring system cloud sends all the received screen capturing pictures to a data analysis system in a unified mode according to a preset period, and the screen capturing pictures are sent to the monitoring system cloud by a smart television in real time.
8. An apparatus for monitoring the effectiveness of advertisements, comprising:
the receiving module is used for receiving advertisement materials sent by the cloud end of the advertisement system;
the screen capture module is used for playing the advertisement material and carrying out screen capture operation when the advertisement material is played to obtain a screen capture picture;
and the sending module is used for sending the screen shot picture to a data analysis system so that the data analysis system can determine the effectiveness of the advertisement material according to the screen shot picture and the advertisement order pushed by the cloud.
9. An apparatus for monitoring the effectiveness of advertisements, comprising:
the first receiving module is used for receiving an advertisement order of the smart television sent by the cloud end of the advertisement system;
the second receiving module is used for receiving a screen capture picture sent by the intelligent television, wherein the screen capture picture is obtained after the intelligent television captures a screen of a played advertisement;
and the comparison module is used for comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement played by the intelligent television.
10. A system for monitoring the effectiveness of advertisements, comprising:
the advertisement system cloud end is used for pushing advertisement materials to the smart television and pushing advertisement orders to the data analysis system;
the intelligent television is used for playing the advertisement material, performing screen capture operation when the advertisement material is played to obtain a screen capture picture, and sending the screen capture picture to the data analysis system;
and the data analysis system is used for comparing the advertisement order with the screen shot picture to obtain the effectiveness of the advertisement.
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