CN111030915A - Advertisement putting effect monitoring method and device - Google Patents
Advertisement putting effect monitoring method and device Download PDFInfo
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- CN111030915A CN111030915A CN201911351134.7A CN201911351134A CN111030915A CN 111030915 A CN111030915 A CN 111030915A CN 201911351134 A CN201911351134 A CN 201911351134A CN 111030915 A CN111030915 A CN 111030915A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
- H04L12/46—Interconnection of networks
- H04L12/4641—Virtual LANs, VLANs, e.g. virtual private networks [VPN]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47214—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The application provides an advertisement putting effect monitoring method and device, wherein the method comprises the following steps: acquiring all network request flows of a virtual private network established at a mobile terminal in real time; when detecting that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic, intercepting the image of the network video currently played at the mobile terminal; and associating the captured image with the advertisement flow, and then storing the image to the mobile terminal or reporting the image to a server so that a user can monitor the advertisement putting effect. According to the embodiment of the application, the advertisement screen capturing is carried out by detecting the advertisement flow in the virtual private network in real time, so that the advertisement screen capturing opportunity can be skillfully ensured, the labor cost required by advertisement monitoring is reduced, and the error rate of advertisement monitoring is improved.
Description
Technical Field
The application relates to the technical field of advertisement monitoring, in particular to a method and a device for monitoring advertisement putting effect.
Background
In the prior art, the staff of the advertisement manufacturer monitors the advertisement putting effect in the advertisement playing time through the terminal for playing the video. In the observation process, the advertisement pictures need to be shot manually, and the advertisement putting effect is recorded and compared manually.
The applicant finds in research that in the prior art, when the number of advertisements needing to be monitored is large, a plurality of workers are needed to perform manual monitoring, so that the labor cost is high, and the error rate is high.
Disclosure of Invention
In view of this, an object of the present application is to provide a method and an apparatus for monitoring advertisement delivery effect, so as to skillfully ensure advertisement screen capturing opportunities.
In a first aspect, an embodiment of the present application provides an advertisement delivery effect monitoring method, which is applied to a mobile terminal, and includes:
acquiring all network request flows of a virtual private network established at a mobile terminal in real time;
when detecting that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic, intercepting the image of the network video currently played at the mobile terminal;
and associating the captured image with the advertisement flow, and then storing the image to the mobile terminal or reporting the image to a server so that a user can monitor the advertisement putting effect.
With reference to the first aspect, an embodiment of the present application provides a first possible implementation manner of the first aspect, where the method further includes: and detecting whether the advertisement traffic of the advertisement to be monitored exists in all the network request traffic or not by detecting whether a preset advertisement domain exists in each network request traffic in all the network request traffic or not.
With reference to the first aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where storing the captured image in the mobile terminal or reporting the captured image to a server after associating the captured image with the advertisement traffic includes:
extracting an advertisement identifier field in an advertisement link address of the advertisement traffic;
and naming the intercepted image by the advertisement identifier field, and then storing the image to the mobile terminal or reporting the image to a server.
With reference to the second possible implementation manner of the first aspect, an embodiment of the present application provides a third possible implementation manner of the first aspect, where the advertisement identifier field includes an advertisement ID and a timestamp.
In a second aspect, an embodiment of the present application further provides an advertisement delivery effect monitoring device, which is applied to a mobile terminal, and includes:
the acquisition module is used for acquiring all network request flows of the virtual private network established at the mobile terminal in real time;
the screenshot module is used for intercepting the image of the network video played at the mobile terminal when the fact that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic is detected;
and the monitoring module is used for associating the intercepted image with the advertisement flow and then storing the image to the mobile terminal or reporting the image to a server so as to monitor the advertisement putting effect for a user.
In combination with the second aspect, embodiments of the present application provide a first possible implementation manner of the second aspect, where the apparatus further includes: and the detection module is used for detecting whether the advertisement traffic of the advertisement to be monitored exists in all the network request traffic by detecting whether a preset advertisement domain name exists in each network request traffic in all the network request traffic.
With reference to the second aspect, embodiments of the present application provide a second possible implementation manner of the second aspect, where the monitoring module includes:
the extracting unit is used for extracting the advertisement identifier field in the advertisement link address of the advertisement traffic;
and the monitoring unit is used for naming the intercepted image by the advertisement identifier field and then storing the named image to the mobile terminal or reporting the named image to a server so as to monitor the advertisement putting effect for a user.
In combination with the second possible implementation manner of the second aspect, this application example provides a third possible implementation manner of the second aspect, where the advertisement identifier field includes an advertisement ID and a timestamp.
In a third aspect, an embodiment of the present application further provides a mobile terminal, including: the advertisement impression monitoring device in any one of the possible embodiments of the second aspect.
In a fourth aspect, the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor of a mobile terminal to perform the steps in any one of the possible implementation manners of the first aspect.
The method and the device for monitoring the advertisement putting effect, provided by the embodiment of the application, adopt the method of acquiring all network request flows of a virtual private network established at a mobile terminal in real time; when detecting that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic, intercepting the image of the network video currently played at the mobile terminal; the intercepted image is related to the advertisement flow and then stored in the mobile terminal or reported to a server for a user to monitor the advertisement putting effect, compared with the prior art that the labor cost is high and the error rate is high due to artificial advertisement monitoring, the method has the advantages that the virtual private network is established at the mobile terminal, the advertisement flow of the advertisement to be monitored in the virtual private network is monitored in real time to capture the advertisement, the advertisement capture time can be skillfully guaranteed, the labor cost required by advertisement monitoring is reduced, and the error rate of advertisement monitoring is improved.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart illustrating an advertisement placement effectiveness monitoring method according to an embodiment of the present application;
FIG. 2 is a schematic diagram illustrating network request traffic packet grabbing;
fig. 3 is a flowchart illustrating an advertisement placement effectiveness monitoring method according to a second embodiment of the present application;
fig. 4 shows a schematic structural diagram of an advertisement impression monitoring device provided in the third embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
In consideration of the fact that in the prior art, when the number of advertisements needing to be monitored is large, a plurality of workers are needed to perform manual monitoring, labor cost is high, and error rate is high. Based on this, the embodiment of the present application provides an advertisement delivery effect monitoring method and apparatus, which are described below by way of an embodiment.
To facilitate understanding of the present embodiment, a detailed description is first given of an advertisement delivery effect monitoring method disclosed in the present embodiment.
Example one
The mobile terminal related to the advertisement delivery effect monitoring method provided in the embodiment of the present application may be a wireless terminal such as a mobile phone and a tablet computer, and may also be a handheld device, a vehicle-mounted device, a wearable device, a computing device, a television box with a wireless connection function, and various user equipment UE, a Mobile Station (MS), and a terminal (terminal), where a mobile application client with an advertisement delivery effect monitoring function or an application-integrated advertisement Software Development Kit (SDK) may be installed on the mobile terminal, and the embodiment of the present application is not limited.
Referring to fig. 1, fig. 1 is a flowchart of an advertisement delivery effect monitoring method according to an embodiment of the present application, where the advertisement delivery effect monitoring method is applied to a mobile terminal. As shown in fig. 1, the method mainly comprises the following steps:
s101, all network request flows of the virtual private network established at the mobile terminal are obtained in real time.
The step of establishing the local virtual private network may further include ① opening a main menu of the mobile phone, selecting "setup" and then selecting "wireless and network", ② selecting "virtual private network setup", ③ selecting "add virtual private network", ④ selecting "add VPN PPTP", ⑤ entering a PPTP connection setup interface, ⑥ clicking to input a virtual private network name "PPTP" (which may be defined by itself), ⑦ clicking to fill in the registered server address (viewing a list of server addresses in an account tab after the user logs in the site), clicking "confirm", ⑧ searching range may not be filled, or may be filled as "8.8.8.8", and then returning, ⑨ clicking the newly created VPN connection login, and clicking the user name and the VPN password when the user name and the VPN are registered on the website, and then clicking "connection", i.e., completing the establishment of the local virtual private network.
The basic process of a Virtual Private Network (VPN) is that ① a host to be protected sends plaintext information to other VPN devices, ② the VPN device determines whether to encrypt or directly transmit the data according to rules set by a network administrator, ③ the data to be encrypted, the VPN device encrypts its entire data packet (including the data to be transmitted, the source IP address and the destination lP address) and attaches a data signature, adds a new data header (including security information required by the destination VPN device and some initialization parameters) to repackage, ④ the encapsulated data packet is transmitted over a public network through a tunnel, ⑤ the data packet arrives at the destination VPN device, decapsulates it, checks the digital signature, and decrypts the data packet.
S102, when the fact that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic is detected, the image of the network video played at the mobile terminal at present is intercepted.
Before step S102, the method may further include: and detecting whether the advertisement traffic of the advertisement to be monitored exists in all the network request traffic or not by detecting whether a preset advertisement domain exists in each network request traffic in all the network request traffic or not. For example, as shown in FIG. 2, a piece of network request traffic is captured in real time, and the presence of advertisement traffic is detected due to the detection of the advertisement domain name http:// g.
S103, storing the intercepted image and the advertisement flow to the mobile terminal after being associated so that a user can monitor the advertisement putting effect.
In one possible embodiment, step S103 comprises: and naming the intercepted image by the advertisement link address of the advertisement flow and then storing the image to the mobile terminal, so that the intercepted image is associated with the advertisement flow, and the advertisement effectiveness and screening can be conveniently checked at the later stage.
In one possible embodiment, since the advertisement link address is long and contains special characters that cannot be used for naming, step S103 may include: and extracting an advertisement identifier field in an advertisement link address of the advertisement traffic, naming the intercepted image by the advertisement identifier field, and storing the named image to the mobile terminal, so that the intercepted image is associated with the advertisement traffic, and the advertisement effectiveness and screening can be conveniently checked at a later stage. Wherein the advertisement identifier field includes an advertisement ID and a timestamp.
In one possible embodiment, step S103 comprises: and establishing a mapping table of one-to-one correspondence between the advertisement link address of the advertisement traffic and the intercepted image, and then storing the advertisement link address of the advertisement traffic, the intercepted image and the mapping table to the mobile terminal, thereby realizing the association of the intercepted image and the advertisement traffic, and facilitating the later inspection of the advertisement effectiveness and screening.
The embodiment adopts the method that all network request flows of a virtual private network established at a mobile terminal are obtained in real time; when detecting that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic, intercepting the image of the network video currently played at the mobile terminal; compared with the prior art that the labor cost is high and the error rate is high due to artificial advertisement monitoring, the method has the advantages that the virtual private network is established at the mobile terminal, the advertisement flow of the advertisement to be monitored in the virtual private network is monitored in real time to capture the advertisement screen, the advertisement screen capture time can be skillfully guaranteed, the labor cost required by advertisement monitoring is reduced, and the error rate of advertisement monitoring is improved.
Example two
The advertisement putting effect monitoring method provided by the second embodiment of the application relates to interaction between a mobile terminal and a server. The mobile terminal according to the embodiment of the present application may be a wireless terminal such as a mobile phone and a tablet computer, and may also be a handheld device, a vehicle-mounted device, a wearable device, a computing device, a television box with a wireless connection function, and various user equipment UE, a Mobile Station (MS), and a terminal (terminal), where a mobile application client with an advertisement delivery effect monitoring function or an application-integrated advertisement Software Development Kit (SDK) may be installed on the mobile terminal. The server according to the embodiment of the present application may be any device having data processing and data transceiving functions, and the embodiment of the present application is not limited thereto.
Referring to fig. 3, fig. 3 is a flowchart of an advertisement delivery effect monitoring method according to a second embodiment of the present application, where the advertisement delivery effect monitoring method is applied to a mobile terminal. As shown in fig. 3, the method mainly comprises the following steps:
s301, all network request flows of the virtual private network established in the mobile terminal are acquired in real time.
The step of establishing the local virtual private network may further include ① opening a main menu of the mobile phone, selecting "setup" and then selecting "wireless and network", ② selecting "virtual private network setup", ③ selecting "add virtual private network", ④ selecting "add VPN PPTP", ⑤ entering a PPTP connection setup interface, ⑥ clicking to input a virtual private network name "PPTP" (which may be defined by itself), ⑦ clicking to fill in the registered server address (viewing a list of server addresses in an account tab after the user logs in the site), clicking "confirm", ⑧ searching range may not be filled, or may be filled as "8.8.8.8", and then returning), ⑨ clicking to the newly created VPN connection login, and clicking the user name and the VPN password when the user name and the VPN are registered on the website, and then clicking "connection", that is, to complete the establishment of the local virtual private network.
The basic process of a Virtual Private Network (VPN) is that ① a host to be protected sends plaintext information to other VPN devices, ② the VPN device determines whether to encrypt or directly transmit the data according to rules set by a network administrator, ③ the data to be encrypted, the VPN device encrypts its entire data packet (including the data to be transmitted, the source IP address and the destination lP address) and attaches a data signature, adds a new data header (including security information required by the destination VPN device and some initialization parameters) to repackage, ④ the encapsulated data packet is transmitted over a public network through a tunnel, ⑤ the data packet arrives at the destination VPN device, decapsulates it, checks the digital signature, and decrypts the data packet.
S302, when the fact that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic is detected, the image of the network video played at the mobile terminal at present is intercepted.
Before step S302, the method may further include: and detecting whether the advertisement traffic of the advertisement to be monitored exists in all the network request traffic or not by detecting whether a preset advertisement domain exists in each network request traffic in all the network request traffic or not. For example, as shown in FIG. 2, a piece of network request traffic is captured in real time, and the presence of advertisement traffic is detected due to the detection of the advertisement domain name http:// g.
And S303, associating the intercepted image with the advertisement flow and reporting to a server so as to monitor the advertisement putting effect for a user.
In one possible embodiment, step S303 includes: and naming the intercepted image by the advertisement link address of the advertisement flow and reporting the image to a server, so that the intercepted image is associated with the advertisement flow, and the advertisement effectiveness and screening can be conveniently checked at the later stage.
In one possible embodiment, since the advertisement link address is long and contains special characters that cannot be used for naming, step S303 may include: and extracting an advertisement identifier field in an advertisement link address of the advertisement traffic, naming the intercepted image by the advertisement identifier field, and reporting the image to a server, so that the intercepted image is associated with the advertisement traffic, and the advertisement effectiveness and screening can be conveniently checked at the later stage. Wherein the advertisement identifier field includes an advertisement ID and a timestamp.
In one possible embodiment, step S303 may include: and establishing a mapping table of one-to-one correspondence between the advertisement link address of the advertisement traffic and the intercepted image, and reporting the advertisement link address of the advertisement traffic, the intercepted image and the mapping table to a server, so that the intercepted image is associated with the advertisement traffic, and the advertisement effectiveness and screening can be conveniently checked at the later stage.
The embodiment adopts the method that all network request flows of a virtual private network established at a mobile terminal are obtained in real time; when detecting that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic, intercepting the image of the network video currently played at the mobile terminal; compared with the prior art that the labor cost is high and the error rate is high due to artificial advertisement monitoring, the method has the advantages that the virtual private network is established at the mobile terminal, the advertisement flow of the advertisement to be monitored in the virtual private network is monitored in real time to capture the advertisement screen, the advertisement screen capture time can be skillfully guaranteed, the labor cost required by advertisement monitoring is reduced, and the error rate of advertisement monitoring is improved.
Based on the same technical concept, embodiments of the present application further provide an advertisement delivery effect monitoring device, a mobile terminal, a computer-readable storage medium, and the like, which may be referred to in the following embodiments.
EXAMPLE III
Referring to fig. 4, fig. 4 is a schematic structural diagram of an advertisement impression monitoring device according to a third embodiment of the present application, where the advertisement impression monitoring device is applied to a mobile terminal. The device comprises:
an obtaining module 401, configured to obtain all network request traffic of a virtual private network established at a mobile terminal in real time;
a screenshot module 402, configured to, when it is detected that there is an advertisement traffic of an advertisement to be monitored in all the network request traffic, intercept an image of a network video currently played at the mobile terminal;
and a monitoring module 403, configured to associate the captured image with the advertisement traffic, and store the image in the mobile terminal or report the image to a server, so that a user can monitor an advertisement delivery effect.
In one possible embodiment, the apparatus may further include: a detecting module 404, configured to detect whether there is an advertisement traffic of an advertisement to be monitored in all the network request traffic by detecting whether there is a preset advertisement domain name in each of the network request traffic in all the network request traffic.
In one possible embodiment, the monitoring module 403 may include:
the extracting unit is used for extracting the advertisement identifier field in the advertisement link address of the advertisement traffic;
and the monitoring unit is used for naming the intercepted image by the advertisement identifier field and then storing the named image to the mobile terminal or reporting the named image to a server so as to monitor the advertisement putting effect for a user.
In one possible embodiment, the ad identifier field includes an ad ID and a timestamp.
Example four
The embodiment provides a mobile terminal, which may include any one of the advertisement delivery effect monitoring devices in the third embodiment. The mobile terminal related to this embodiment may be a wireless terminal such as a mobile phone and a tablet computer, and may also be a handheld device, a vehicle-mounted device, a wearable device, a computing device, a television box with a wireless connection function, and various user equipment UE, a Mobile Station (MS), and a terminal (terminal), where a mobile application client with an advertisement delivery effect monitoring function or an application-integrated advertisement Software Development Kit (SDK) may be installed on the mobile terminal, and the embodiment of the present application is not limited.
EXAMPLE five
The computer program product for performing the method for monitoring the advertisement delivery effect provided by the embodiment of the application comprises a computer readable storage medium storing nonvolatile program codes executable by a processor of a mobile terminal, wherein the program codes comprise instructions for executing the following steps of the method for monitoring the advertisement delivery effect:
acquiring all network request flows of a virtual private network established at a mobile terminal in real time;
when detecting that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic, intercepting the image of the network video currently played at the mobile terminal;
and associating the captured image with the advertisement flow, and then storing the image to the mobile terminal or reporting the image to a server so that a user can monitor the advertisement putting effect.
In one possible embodiment, the method further comprises: and detecting whether the advertisement traffic of the advertisement to be monitored exists in all the network request traffic or not by detecting whether a preset advertisement domain exists in each network request traffic in all the network request traffic or not.
In a possible embodiment, storing the captured image in the mobile terminal or reporting the captured image to a server after associating the captured image with the advertisement traffic, includes:
extracting an advertisement identifier field in an advertisement link address of the advertisement traffic;
and naming the intercepted image by the advertisement identifier field, and then storing the image to the mobile terminal or reporting the image to a server.
In one possible embodiment, the ad identifier field includes an ad ID and a timestamp.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. An advertisement putting effect monitoring method is applied to a mobile terminal and is characterized by comprising the following steps:
acquiring all network request flows of a virtual private network established at a mobile terminal in real time;
when detecting that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic, intercepting the image of the network video currently played at the mobile terminal;
and associating the captured image with the advertisement flow, and then storing the image to the mobile terminal or reporting the image to a server so that a user can monitor the advertisement putting effect.
2. The method of claim 1, further comprising:
and detecting whether the advertisement traffic of the advertisement to be monitored exists in all the network request traffic or not by detecting whether a preset advertisement domain exists in each network request traffic in all the network request traffic or not.
3. The method of claim 1, wherein associating the captured image with the advertisement traffic and storing the associated image in the mobile terminal or reporting the associated image to a server comprises:
extracting an advertisement identifier field in an advertisement link address of the advertisement traffic;
and naming the intercepted image by the advertisement identifier field, and then storing the image to the mobile terminal or reporting the image to a server.
4. The method of claim 3, wherein the ad identifier field comprises an ad ID and a timestamp.
5. The utility model provides an advertisement putting effect monitoring devices, is applied to mobile terminal, its characterized in that includes:
the acquisition module is used for acquiring all network request flows of the virtual private network established at the mobile terminal in real time;
the screenshot module is used for intercepting the image of the network video played at the mobile terminal when the fact that the advertisement traffic of the advertisement to be monitored exists in all the network request traffic is detected;
and the monitoring module is used for associating the intercepted image with the advertisement flow and then storing the image to the mobile terminal or reporting the image to a server so as to monitor the advertisement putting effect for a user.
6. The apparatus of claim 5, further comprising:
and the detection module is used for detecting whether the advertisement traffic of the advertisement to be monitored exists in all the network request traffic by detecting whether a preset advertisement domain name exists in each network request traffic in all the network request traffic.
7. The apparatus of claim 5, wherein the monitoring module comprises:
the extracting unit is used for extracting the advertisement identifier field in the advertisement link address of the advertisement traffic;
and the monitoring unit is used for naming the intercepted image by the advertisement identifier field and then storing the named image to the mobile terminal or reporting the named image to a server so as to monitor the advertisement putting effect for a user.
8. The apparatus of claim 7, wherein the ad identifier field comprises an ad ID and a timestamp.
9. A mobile terminal characterized by comprising the advertisement placement effectiveness monitoring device according to any one of claims 5 to 8.
10. A computer-readable storage medium, having a computer program stored thereon, where the computer program is executed by a processor of a mobile terminal to perform the steps of the advertisement placement effectiveness monitoring method according to any one of the claims 1 to 4.
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| CN201911351134.7A CN111030915A (en) | 2019-12-24 | 2019-12-24 | Advertisement putting effect monitoring method and device |
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| CN201911351134.7A CN111030915A (en) | 2019-12-24 | 2019-12-24 | Advertisement putting effect monitoring method and device |
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| CN111970543A (en) * | 2020-08-21 | 2020-11-20 | 广州欢网科技有限责任公司 | Method, device and system for monitoring advertisement effectiveness |
| CN114785607A (en) * | 2022-05-06 | 2022-07-22 | 深圳创维－Rgb电子有限公司 | Advertisement blocking method, device, equipment and computer readable storage medium |
| CN115314735A (en) * | 2021-05-08 | 2022-11-08 | 苏州国双软件有限公司 | Method, system and equipment for monitoring playing process |
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