CN111008327A - A method and device for pushing books in a reading application - Google Patents
A method and device for pushing books in a reading application Download PDFInfo
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- CN111008327A CN111008327A CN201911089397.5A CN201911089397A CN111008327A CN 111008327 A CN111008327 A CN 111008327A CN 201911089397 A CN201911089397 A CN 201911089397A CN 111008327 A CN111008327 A CN 111008327A
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Abstract
本申请的目的是提供一种在阅读应用中进行书籍推送的方法与设备，具体包括：确定用户在阅读目标书籍的过程中通过访问所述目标书籍中一个或多个呈现信息获取的阅读资源增量信息；根据所述阅读资源增量信息及所述目标书籍的标识信息确定对应的推送书籍，其中，所述推送书籍的书籍资源增量信息与所述阅读资源增量信息的差值小于或等于匹配阈值信息，所述推送书籍的书籍类型与所述目标书籍的书籍类型相匹配；向所述用户对应的用户设备发送书籍推送信息，其中，所述书籍推送信息包括所述推送书籍的标识信息。本申请能够使得阅读应用在为用户进行书籍推送的同时，能够进行呈现信息的推广。
The purpose of the present application is to provide a method and device for pushing a book in a reading application, which specifically includes: determining a reading resource increment obtained by a user by accessing one or more presentation information in the target book in the process of reading a target book. amount information; determine the corresponding push book according to the reading resource increment information and the identification information of the target book, wherein the difference between the book resource increment information of the pushed book and the reading resource increment information is less than or equal to the matching threshold information, the book type of the pushed book matches the book type of the target book; send book push information to the user equipment corresponding to the user, wherein the book push information includes the identifier of the pushed book information. The present application enables the reading application to promote the presented information while pushing the book for the user.
Description
Technical Field
The application relates to the field of communication, in particular to a technology for book pushing in reading application.
Background
With the popularization of networks, more and more people read through mobile devices or PC devices, and unlike traditional book reading, the e-book reading provides various e-book contents to users through diversified reading forms on the mobile devices or the PC devices. The electronic book reading provides reading requirements of various subject contents for users, and various electronic book reading applications provide various electronic book contents including books, magazines, cartoons and the like for the users; the user can select the interested content on the front end to read online, and can also request to read offline after downloading. The e-book reading application can push books according to the preference of a user in the reading process of the user.
Disclosure of Invention
An object of the present application is to provide a method and an apparatus for book pushing in a reading application.
According to an aspect of the present application, there is provided a method for book pushing in a reading application, applied to a network device, the method including:
determining reading resource increment information obtained by accessing one or more presentation information in a target book by a user in the process of reading the target book;
determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to matching threshold information, and the book type of the pushed book is matched with the book type of the target book;
and sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books.
According to another aspect of the present application, there is provided a method for book pushing in a reading application, applied to a user equipment, the method including:
receiving and presenting book pushing information sent by corresponding network equipment, wherein the book pushing information comprises identification information of a corresponding pushed book, the book type of the pushed book is matched with the book type of a target book read by a user at present, and the difference value between the book resource increment information of the pushed book and the reading resource increment information of the target book is smaller than or equal to matching threshold information.
According to one aspect of the application, a system method for book pushing in a reading application is provided, and the method includes:
the method comprises the steps that network equipment determines reading resource increment information obtained by accessing one or more pieces of presentation information in a target book by a user in the process of reading the target book;
the network equipment determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to matching threshold information, and the book type of the pushed book is matched with the book type of the target book;
the network equipment sends book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books;
and the user equipment receives and presents the book pushing information.
According to an aspect of the present application, there is provided a network device for book pushing in a reading application, the device including:
the system comprises a one-to-one module, a reading resource increment module and a reading resource increment module, wherein the one-to-one module is used for determining reading resource increment information which is obtained by accessing one or more presentation information in a target book by a user in the process of reading the target book;
a second module, configured to determine a corresponding pushed book according to the reading resource increment information and the identification information of the target book, where a difference between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to matching threshold information, and a book type of the pushed book is matched with a book type of the target book;
and the three modules are used for sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books.
According to an aspect of the present application, there is provided a user equipment for book pushing in a reading application, the user equipment including:
and the second module is used for receiving and presenting book pushing information sent by corresponding network equipment, wherein the book pushing information comprises identification information of a corresponding pushed book, the book type of the pushed book is matched with the book type of a target book currently read by a user, and the difference value between the book resource increment information of the pushed book and the reading resource increment information of the target book is smaller than or equal to matching threshold information.
According to an aspect of the present application, there is provided an apparatus for book pushing in a reading application, the apparatus including:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.
According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.
Compared with the prior art, the method and the device have the advantages that reading resource increment information obtained by accessing one or more presentation information in the target book by a user in the process of reading the target book is determined; determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to matching threshold information, and the book type of the pushed book is matched with the book type of the target book; and sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books. According to the method and the device, the corresponding pushed books are pushed to the user through the reading resource increment information of the user, so that the popularization of the presentation information can be realized when the reading application pushes the books for the user, and a good popularization platform can be provided for the presentation information while good reading recommendation is provided for the user.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
fig. 1 illustrates a system topology diagram for book pushing in a reading application according to an embodiment of the present application;
fig. 2 shows a flowchart of a system method for book pushing in a reading application according to an embodiment of the present application;
fig. 3 is a flowchart illustrating a method for book pushing in a reading application according to an embodiment of the present application, where the method is applied to a network device;
fig. 4 is a flowchart illustrating a method for book pushing in a reading application according to another embodiment of the present application, where the method is applied to a user equipment;
FIG. 5 illustrates functional modules of a network device 100 according to one embodiment of the present application;
fig. 6 shows functional modules of a user equipment 200 according to an embodiment of the present application;
FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.
The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
According to an aspect of the present application, there is provided a method for book pushing in a reading application, the method is implemented based on the system topology shown in fig. 1, where the network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of a plurality of servers; the user equipment includes, but is not limited to, any mobile electronic product that can make human-computer interaction with a user (e.g., human-computer interaction through a touch panel). The user holds corresponding user equipment, the user equipment is provided with a reading application, communication connection with network equipment and the like is established through the reading application, and the network equipment can send corresponding pushed books and the like to the user equipment based on the communication connection. Referring to fig. 2, the method specifically includes:
the method comprises the steps that network equipment determines reading resource increment information obtained by accessing one or more pieces of presentation information in a target book by a user in the process of reading the target book;
the network equipment determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to matching threshold information, and the book type of the pushed book is matched with the book type of the target book;
the network equipment sends book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books;
and the user equipment receives and presents the book pushing information.
With reference to the system topology shown in fig. 1 and the method shown in fig. 2, the following describes in detail specific embodiments of the present application from the perspective of a network device and a user equipment, respectively.
Fig. 3 shows a method for book pushing in a reading application according to an aspect of the present application, where the method is applied to a network device, and specifically includes step S101, step S102, and step S103.
Specifically, in step S101, the network device determines reading resource increment information obtained by accessing one or more pieces of presentation information in a target book during reading of the target book by a user. For example, the network device sends access link information of the presentation information to the user device in a process that the user reads a target book, and the user can access the presentation information by touching an area where the access link information is located, where the presentation information includes presentation page information and the like corresponding to advertisement activities of some third-party products, services or books; during use of the reading application by the user, the implantation location where the information is presented includes, but is not limited to, the reading page of the target book, and the like. The method comprises the steps that a user can obtain corresponding reading resource increment information by accessing presentation information in a reading application in the reading process of a target book, wherein the reading resource increment information comprises resource increment information brought to the reading application by the user through accessing the presentation information, and for example, certain resource increment can be brought to the reading application by accessing third party presentation information for certain times; or when the user accesses the service presentation information in the reading application, the network equipment takes the consumption information of the access page corresponding to the service information of the user as the corresponding reading resource increment information; or when the user accesses the book push corresponding presentation information, the network equipment takes the payment information in the book push corresponding to the presentation information as the corresponding reading resource increment information. The reading resource increment information may be total reading resource increment information about presentation information (such as one or more advertisement information) of a user in a reading process of a target book, or may be reading resource increment information in corresponding unit time length calculated by taking a certain time length as the unit time length based on the use time length or the reading time length of a reading application, and the like.
In some embodiments, the presence information includes, but is not limited to: presenting information by a third party; the service presentation information of the reading application; the book presentation information of the reading application, and the like. For example, the third party presence information includes advertisement information that a third party advertiser outside of the reading application has planted through the reading application; generally, the reading resource increment information corresponding to the third-party presentation information is calculated by calculating the frequency of accessing the third-party presentation information by the user, that is, the presentation frequency of the third-party presentation information is related, where each presentation operation of the third-party presentation information includes, but is not limited to, clicking to enter a presentation page of the presentation information, playing video information corresponding to the presentation information, and the playing duration of the video information corresponding to the playing presentation information satisfies a duration threshold. In some cases, the purchase page corresponding to the third-party presentation information may be accessed by accessing the presentation page of the presentation information, and if the user accesses the purchase page and consumes a certain amount of money through the access link information of the presentation information, the facilitator of the corresponding reading application may obtain a certain proportion of the amount of money consumed as a draw, and the network device may account the draw as the reading resource increment information of the third-party presentation information. As in some embodiments, the presence information includes third party presence information; in step S101, the network device obtains the presentation frequency of one or more third party presentation information in a presentation page of a target book accessed by a user in the process of reading the target book; and determining corresponding reading resource increment information according to the presenting frequency of the one or more third party presenting information and the unit resource increment of each third party presenting information in the one or more third party presenting information. For example, the unit resource increment of the third party presentation information refers to a resource increment which can be obtained by a service provider corresponding to the reading application after the third party presentation information is presented once, for example, if an X advertiser inserts an X advertisement into the reading application, the X advertisement is presented once, the reading application can obtain 0.02 yuan, and the like, if the user accesses the X advertisement information 200 times through the access link information of the X advertisement information in the process of reading a book, the reading resource increment information of the user about the X advertisement information is calculated to be 4.00 yuan; if the user also presents the video information of the Y advertisement for 100 times through the access link information of another Y advertiser in the process of reading the book, the increment of the unit resource of the Y advertisement played by the Y advertiser once through the reading application is 0.10 yuan, and the like, the reading resource increment information of the user about the Y advertisement information is 10.00 yuan and the like. Based on the foregoing, if the user presents different types of presentation information during the reading application process, the reading resource increment information corresponding to the presentation information is respectively calculated according to the unit resource increment and the presentation frequency of the different types of presentation information, and the total reading resource increment information (e.g., 10.00+ 4.00-14.00-yuan) of all the presentation information (e.g., X advertisement information, Y advertisement information, etc.) of the user is obtained through summary calculation. According to the method and the device, more resource increments can be brought to a service provider of the reading application in a form of implanting the third-party advertisement, the type of the presentation information in the use process of the reading application is improved, and the source of information popularization is enriched.
For example, the presentation information includes service presentation information of the reading application, the service presentation information includes access link information of a consumption service in the reading application, and the like, and the corresponding consumption service includes, but is not limited to, discount promotion, charging discount, member discount, and the like. Of course, those skilled in the art will appreciate that the above-described consumer services are merely exemplary, and that other existing or future consumer services, as applicable to the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference. And the user enters a corresponding service page through the access link information of the service presentation information in the reading application, the payment and the like are carried out on the service page, and the network equipment takes the payment information of the user as corresponding reading resource increment information and the like.
As another example, the presentation information includes book presentation information of the reading application. The book presentation information includes, but is not limited to, access link information pushed by a paid book in a reading application, and a user can access the paid book through the access link information, or try to read the paid book, and the like. And if the user tries to read the paid book and then purchases the paid book, the payment information of the paid book purchased by the user is used as the corresponding reading resource increment information and the like. As in some embodiments, the presentation information includes book presentation information of the reading application; in step S101, the network device obtains book payment information of one or more pieces of book presentation information in a target book during reading of the target book by a user, and uses the book payment information as corresponding reading resource increment information. If the user accesses different types of book presentation information in the reading application process, different payment purchasing operations are respectively performed according to the different book presentation information, and the network equipment collects and calculates payment information corresponding to the different payment purchasing operations to obtain total reading resource increment information of the user about all the book presentation information. In some embodiments, the acquiring book payment information of one or more book presentation information in a presentation page of a target book during reading of the target book by a user includes: and acquiring the number of payment chapters of the presented book purchased by the user, and determining the book payment information of the book presentation information according to the number of payment chapters, wherein the book presentation information comprises the identification information of the presented book. For example, the access page corresponding to the book presentation information includes identification information of the presented book, such as a book name, a reading access link, and the like; the presenting book comprises unit resource increment of the presenting book and the like in the purchasing process, for example, the unit resource increment comprises the payment amount of each chapter of the presenting book; when a user purchases the book to be presented through the reading application, the user may purchase the whole book, or purchase some chapters and the like in the book, the network device obtains the number of payment chapters and the like purchased by the user in the payment chapters, and according to the number of payment chapters, the resource increment of each chapter and the like, the network device may determine the book payment information of the book to be presented.
Here, the presentation information may include any one or more of the third party presentation information, the service presentation information of the reading application, and the book presentation information of the reading application; if the presentation information includes any two or three of third party presentation information, the service presentation information of the reading application and the book presentation information of the reading application, the reading resource increment information of various types of presentation information is calculated in the same manner as the corresponding calculation manner, after the network device determines the reading resource increment information of various types of presentation information, the reading resource increment information of different types of presentation information is summarized to obtain total reading resource increment information, and the total reading resource increment information is used as the reading resource increment information corresponding to the presentation information in the reading process of the target book by the user.
In step S102, the network device determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, where a difference between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to matching threshold information, and a book type of the pushed book is matched with a book type of the target book. For example, after the network device determines corresponding reading resource increment information, the book type of the target book is determined according to the identification information of the target book, and a corresponding candidate pushed book is determined according to the book type, wherein the book type of the candidate pushed book is the same as or similar to the book type of the target book; then, the network device determines a pushed book from the candidate pushed books according to book resource increment information and reading resource increment information of the candidate pushed book, where the book resource increment information includes an average resource increment brought by all users to a service provider of a reading application in a reading process of the book, and the average resource increment may be obtained by dividing a total resource increment of the book by the number of users who have read (or finished reading) the book, or taking a more concentrated part of the reading resource increments of all users about the book (for example, removing a part of the users having a larger numerical value and/or a smaller numerical value in the reading resource increments about the book, and then taking an average value, and the like; here, the matching between the read resource increment information and the book resource increment information may be performed according to the same numerical value, or a rough matching threshold value is determined according to the read resource increment information, and then the corresponding book resource increment information is matched based on the matching threshold value, for example, according to the numerical value of the read resource increment information (e.g., 20 yuan), a certain percentage (e.g., 10%) is taken from front to back to form a new matching interval (e.g., 18 to 22 yuan), and if the book resource increment information of the candidate pushed book is within the threshold value, the candidate pushed book is taken as the corresponding pushed book.
In step S103, the network device sends book push information to the user device corresponding to the user, where the book push information includes identification information of the pushed book. For example, the identification information of the pushed book includes, but is not limited to, a name, an image, an identification code, access link information, and the like of the pushed book, and the network device transmits book push information containing the identification information of the pushed book to the corresponding user device. The user equipment receives and presents the book push information, for example, presents the book push information in a form of a small window or a pop-up box on a current reading page, or presents the book push information in a main page (for example, a page where a bookshelf is located) of a reading application when the user exits from the reading page. In some embodiments, in step S103, if a push trigger condition is satisfied, sending book push information to a user device corresponding to the user, where the book push information includes identification information of the pushed book. For example, the user equipment acquires a use state and the like of a user in a reading application process, sends the corresponding use state to the network equipment, and if the use state meets a push triggering condition, the network equipment sends book push information to the user equipment. In some embodiments, the push trigger conditions include, but are not limited to: reading time of the user in the reading application in a unit time period is less than or equal to a first reading time threshold; reading time of the user in the reading application in a unit time period is greater than or equal to a second reading time threshold; the reading progress of the target book is greater than or equal to a preset reading progress. For example, the unit period may be periodic period information such as a day, a week, a month, or a quarter. When the reading duration of the user in the reading application is gradually shortened, it may be that the user does not have a suitable book for reading recently, and the like, the corresponding push trigger condition is satisfied, and if the corresponding push trigger condition includes that the reading duration of the user in the reading application is greater than or equal to a first reading duration threshold. For another example, when the reading duration of the user in the reading application gradually increases, the reading requirement of the user increases, and the corresponding push trigger condition is satisfied, where the corresponding push trigger condition includes that the reading duration of the user in the reading application is greater than or equal to the second reading duration threshold, where there is no connection between the first reading duration threshold and the second reading duration threshold in order and in numerical value, and the connection is only used for distinguishing nouns. If so, when the reading progress of the target book which is currently being read by the user is greater than or equal to the preset reading progress, for example, when the user has read to 80%, the reading process of the target book is about to be completed, and the corresponding push triggering condition is met; in some cases, the predetermined reading progress includes a reading progress to 100%, i.e., when the user reading process is completed, the network device sends book push information to the user device. Through carrying out books propelling movement to the user when satisfying trigger condition, can provide good reading environment for the user, and can also in time satisfy user's reading demand, improve books propelling movement's hit rate etc..
In some embodiments, the method further comprises step S104 (not shown). In step S104, if the access operation of the user on the presentation information during the presentation process of the target book is obtained, returning an experience section of the target book to the user equipment, where the experience section includes one or more payment sections of the currently presented book. For example, when a user reads a target book (at least a part of chapters in the target book are paid chapters, etc.), the network device sends one or more pieces of presentation information (such as advertisements, etc.) to the user device, when the user device obtains an access operation of the user about the presentation information (watching or playing corresponding presentation information, etc.), the user device sends the access operation to the network device, and the network device returns an experience chapter of the target book to the user device according to the access operation, a current reading page of the target book, etc., where the experience chapter includes one or more paid chapters of the current presentation book, etc. Here, the user presents the corresponding presentation information through the current reading page of the target book, so as to obtain a trial reading process of the paid sections of the target book, such as free reading of one or more paid sections. In some embodiments, the returning the experience section of the target book to the user device comprises: and returning the experience section of the target book and corresponding presentation information to the user equipment, wherein the presentation information is presented in a tail reading page of the last payment section in the experience section. For example, the network device determines a payment chapter of the target book, sends the corresponding experience chapter to the user device, and simultaneously returns corresponding presentation information to the user device, where the presentation information is used for presenting a last reading page of the last payment chapter in the experience chapter. In some cases, in the reading process of the target book, the user may obtain the authority of reading the experience chapters free of charge by presenting the corresponding presentation information, the presentation information exists on the last reading page of the experience chapters, and the user may obtain the next experience chapters free of charge by presenting the presentation information corresponding to the last reading page. The method and the device provide a reading environment for free reading of paid chapters for the user, and can be used for information popularization.
In some embodiments, the method further comprises step S105 (not shown) and step S106 (not shown). In step S105, the network device determines corresponding presentation push information according to the reading resource increment information, where the presentation push information includes one or more presentation information; in step S106, the network device sends the presence push information to the user device. For example, the network device further determines corresponding presenting push information according to the reading resource increment information of the user in the reading process of the target book, for example, pushing a corresponding advertisement for the user according to the advertisement watching capacity of the user when watching the target book. In some embodiments, the one or more presentation information is presented in a reading page of the pushed book. For example, one or more pieces of presentation information in the presentation push information determined by the network device are presented in a reading page of the pushed book, so as to provide a suitable reading environment and suitable presentation information for the user. In some embodiments, in step S105, if the reading resource increment information is greater than or equal to the user presentation resource increment threshold information, determining corresponding presentation push information, where the presentation push information includes one or more presentation information, and the average resource increment information of at least one of the one or more presentation information is greater than or equal to the presentation information average resource increment threshold information; or, if the reading resource increment information is smaller than the user presentation resource increment threshold information, determining corresponding presentation push information, wherein the presentation push information includes one or more presentation information, and the average resource increment information of at least one presentation information in the one or more presentation information is smaller than the presentation information average resource increment threshold information. For example, the corresponding presentation push information is determined according to the reading resource increment information when the user reads the target book, if the value of the reading resource increment information is large, it indicates that the user is a user who often watches the advertisement, and can provide the user with an advertisement with high value, for example, the average resource increment information of the presentation information is obtained by calculation based on the total resource increment and distribution frequency obtained by the presentation information, or is preset by a third party manufacturer corresponding to the third party presentation information, when the presentation information is generally represented as video information, the corresponding average resource increment information is high, when the presentation information is represented as image information, the corresponding average resource increment information is low, and the like, and of course, the presentation information also has different average resource increment information according to the content (such as a product promoted by the presentation information, a person in a dialect, and the like) included in the presentation information. When the reading resource increment information of the user is larger than or equal to the resource increment threshold information presented by the user, sending presentation push information at least containing one presentation information with higher value to the user, for example, the average resource increment information of at least one presentation information is larger than or equal to the average resource increment threshold information of the presentation information, and the like; or, when the reading resource increment information of the user is smaller than the presentation information average resource increment threshold information, sending presentation push information at least containing one presentation information with lower value to the user, for example, the average resource increment information of at least one presentation information is smaller than the presentation information average resource increment average information. Here, the presentation information average resource increment threshold information is determined by the total reading resource increment information of all presentation information in the reading application and the number of corresponding presentation information, for example, the corresponding presentation information average resource increment threshold information is obtained by dividing the total reading resource increment information by the number of presentation information; the resource increment threshold information presented by the corresponding user is determined by the total reading resource increment information of all the presentation information in the reading application and the number of the corresponding users, and the like, for example, the resource increment threshold information presented by the corresponding presentation information user is obtained by dividing the total reading resource increment information by the number of the users. The application can improve the popularization efficiency of the presentation information by reasonably distributing the different presentation information.
In some embodiments, in step S102, the network device determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, where a difference between average resource increment information of the pushed book and the average reading resource increment information is smaller than or equal to a matching threshold information, a book type of the pushed book matches a book type of the target book, and the average resource increment information of the book is determined by the book resource increment information of the pushed book and an average reading duration of the pushed book. For example, after determining the incremental reading resource information about the presentation information when the user device is reading the target book, and also calculates the average reading resource increment information of the target book according to the reading duration information of the target book, and matching and determining a corresponding pushed book in the database based on the average reading resource increment information, the database stores the book resource increment information and average reading duration of each book, the book resource increment information of each book is obtained by obtaining the total book resource increment information when each user reads the book and the number of the users who read (or completely read) the book, the average reading time of the book is obtained from the total reading time of the book and the number of users who read (or completely read) the book, and determining the average resource increment information of the books by dividing the corresponding book resource increment information by the average reading duration of the pushed books and the like. According to the method and the device, through calculating the average duration of the books, the hit rate of matching of the recommended books can be improved, the pushing of the pushed books is more accurate and efficient, and good recommendation experience can be provided for users.
In some embodiments, the payment information of the user in the reading application is less than or equal to predetermined payment information. For example, if the payment information of the user in the reading application is less than or equal to the predetermined payment information, the network device performs the above-mentioned pushing process to the user, and the predetermined payment information is preset by the network device side or is counted by big data. In some cases, the predetermined payment information is 0, i.e. the above push process is only directed to free users of the free trial reading application.
In some embodiments, the user is presented with respect to the presentation information in the reading application with a frequency greater than or equal to a predetermined frequency of presentation. For example, if the presenting frequency of the user about the presenting information in the reading application is greater than or equal to a predetermined presenting frequency, and the like, the network device performs the above-mentioned pushing process to the user, where the predetermined presenting frequency may be preset by the network device or statistically obtained by the network device according to the big data. The scheme can remove a part of users who do not watch the advertisement, and can improve the hit rate of advertisement putting and the like.
Fig. 4 illustrates a method for book pushing in a reading application according to another aspect of the present application, where the method includes step S201. In step S201, the user equipment receives and presents book push information sent by the corresponding network equipment, where the book push information includes identification information of the corresponding push book, a book type of the push book is matched with a book type of a target book currently read by the user, and a difference between book resource increment information of the push book and reading resource increment information of the target book is less than or equal to matching threshold information. For example, the network device sends access link information of the presentation information to the user device in the process of reading the target book by the user, and the user can access the presentation information by touching the area where the access link information is located, where the presentation information includes presentation page information and the like corresponding to advertisement activities of some third-party products, services or books; during the process of using the reading application by the user, the implantation position of the presentation information includes, but is not limited to, a reading page of the target book, a bookshelf presentation page where the target book is located, or an application starting page. The method comprises the steps that a user can obtain corresponding reading resource increment information by accessing presentation information in a reading application in the reading process of a target book, wherein the reading resource increment information comprises resource increment information brought to the reading application by the user through accessing the presentation information, and for example, certain resource increment can be brought to the reading application by accessing third party presentation information for certain times; or when the user accesses the service presentation information in the reading application, the network equipment takes the consumption information of the access page corresponding to the service information of the user as the corresponding reading resource increment information; or when the user accesses the book push corresponding presentation information, the network equipment takes the payment information in the book push corresponding to the presentation information as the corresponding reading resource increment information. The reading resource increment information may be total reading resource increment information about presentation information (such as one or more advertisement information) of a user in a reading process of a target book, or may be reading resource increment information in corresponding unit time length calculated by taking a certain time length as the unit time length based on the use time length or the reading time length of a reading application, and the like. After the network equipment determines corresponding reading resource increment information, inquiring and determining the book type of the target book according to the identification information of the target book, and determining a corresponding candidate pushed book according to the book type, wherein the book type of the candidate pushed book is the same as or similar to the book type of the target book; then, the network equipment determines a pushed book from the candidate pushed books according to book resource increment information and reading resource increment information of the candidate pushed book, wherein the book resource increment information comprises an average resource increment brought by a user to a service provider of reading application in the reading process of the book; here, the matching between the read resource increment information and the book resource increment information may be performed according to the same numerical value, or a rough matching threshold value is determined according to the read resource increment information, and then the book resource increment information to be drunk is matched based on the matching threshold value, for example, according to the numerical value of the read resource increment information (e.g., 20 yuan), a certain percentage (e.g., 10%) is taken from front to back to form a new threshold value (e.g., 18 to 22 yuan), and if the book resource increment information of the candidate pushed book is within the threshold value, the candidate pushed book is taken as the corresponding pushed book. The identification information of the pushed books includes, but is not limited to, names, images, identification codes, access link information, and the like of the pushed books, and the network device sends the book push information containing the identification information of the pushed books to the corresponding user device. The user equipment receives and presents the book push information, for example, presents the book push information in a form of a small window or a pop-up box on a current reading page, or presents the book push information in a main page (for example, a page where a bookshelf is located) of a reading application when the user exits from the reading page.
Embodiments of the present application have been described above mainly from the perspective of network device and user equipment interaction, and apparatuses capable of implementing the embodiments are also provided, and the network device 100 and the user equipment 200 are described below with reference to fig. 5 and 6.
Fig. 5 shows a network device for book pushing in a reading application according to an aspect of the present application, which specifically includes a module 101, a module 102, and a module 103. Here, the specific implementation of the one-to-one module 101, the two-to-two module 102, and the one-to-three module 103 shown in fig. 5 is the same as or similar to the specific implementation of the step S101, the step S102, and the step S103 shown in fig. 3, and is not repeated here, and is included herein by way of reference.
In some embodiments, the presence information includes, but is not limited to: presenting information by a third party; the service presentation information of the reading application; the book presentation information of the reading application, and the like. As in some embodiments, the presence information includes third party presence information; the one-to-one module 101 is configured to obtain a presentation frequency of one or more third party presentation information in a presentation page where a user accesses a target book in a process of reading the target book; and determining corresponding reading resource increment information according to the presenting frequency of the one or more third party presenting information and the unit resource increment of each third party presenting information in the one or more third party presenting information. As in some embodiments, the presentation information includes book presentation information of the reading application; the one-to-one module 101 is configured to acquire book payment information of one or more pieces of book presentation information in a target book during reading of the target book by a user, and use the book payment information as corresponding reading resource increment information. In some embodiments, the obtaining book payment information of one or more book presentation information in presentation pages of a target book during reading of the target book by a user includes: and acquiring the number of payment chapters of the presented book purchased by the user, and determining the book payment information of the book presentation information according to the number of payment chapters, wherein the book presentation information comprises the identification information of the presented book. Here, the specific implementation of the presence information is the same as or similar to the specific implementation of the presence information, and is not repeated herein and is included by way of reference.
In some embodiments, a third module 103 is configured to send book push information to a user device corresponding to the user when a push trigger condition is met, where the book push information includes identification information of the pushed book. In some embodiments, the push trigger conditions include, but are not limited to: reading time of the user in the reading application in a unit time period is less than or equal to a first reading time threshold; reading time of the user in the reading application in a unit time period is greater than or equal to a second reading time threshold; the reading progress of the target book is greater than or equal to a preset reading progress. Here, the specific implementation of the push trigger condition is the same as or similar to the specific implementation of the push trigger condition, and is not described again and is included herein by way of reference.
In some embodiments, the network device 100 further includes a quad module 104 (not shown, for returning an experience chapter of the target book to the user device if an access operation of the user on the presentation information in the presentation process of the target book is acquired, wherein the experience section includes one or more paid sections of the currently presented book, in some embodiments, the returning the experience section of the target book to the user equipment comprises: returning the experience section and the corresponding presentation information of the target book to the user equipment, wherein the presentation information is presented at an end reading page of a last pay section of the experience sections, the specific implementation of the fourth module 104 is the same as or similar to the specific implementation of the step S104, and is not repeated here, and is included herein by way of reference.
In some embodiments, the network device 100 further includes a five module 105 (not shown) and a six module 106 (not shown). A fifthly module 105, configured to determine corresponding presentation push information according to the reading resource increment information, where the presentation push information includes one or more presentation information; a sixth module 106, configured to send the presence push information to the user equipment. In some embodiments, the one or more presentation information is presented in a reading page of the pushed book. In some embodiments, a module 105 is configured to determine corresponding presentation push information if the reading resource increment information is greater than or equal to user presentation resource increment threshold information, where the presentation push information includes one or more presentation information, and an average resource increment information of at least one presentation information in the one or more presentation information is greater than or equal to presentation information average resource increment threshold information; or, if the reading resource increment information of the user is smaller than the resource increment threshold information presented by the user, determining corresponding presented push information, wherein the presented push information comprises one or more presented information, and the average resource increment information of at least one presented information in the one or more presented information is smaller than the resource increment threshold information average presented information. Here, the specific implementation of the one-five module 105 and the one-six module 106 is the same as or similar to the specific implementation of the step S105 and the step S106, and is not repeated here, and is included herein by way of reference.
In some embodiments, the second module 102 is configured to determine a corresponding pushed book according to the reading resource increment information and the identification information of the target book, where a difference between book average resource increment information of the pushed book and the average reading resource increment information is smaller than or equal to matching threshold information, a book type of the pushed book is matched with a book type of the target book, and the book average resource increment information is determined by the book resource increment information of the pushed book and an average reading duration of the pushed book. Here, the specific implementation manner of the average reading resource increment information included in the first and second modules 102 is the same as or similar to the specific implementation manner of the average reading resource increment information included in the step S102, and is not repeated here, and is included herein by way of reference.
In some embodiments, the payment information of the user in the reading application is less than or equal to predetermined payment information. In some embodiments, the user is presented with respect to the presentation information in the reading application with a frequency greater than or equal to a predetermined frequency of presentation. Here, the specific implementation of the payment information and the presentation frequency related to the user is the same as or similar to the specific implementation of the payment information and the presentation frequency related to the user, and is not repeated herein and is included herein by way of reference.
Fig. 6 shows a user equipment 200 for book pushing in a reading application according to another aspect of the present application, where the user equipment includes a first-second module 201, configured to receive and present book pushing information sent by a corresponding network device, where the book pushing information includes identification information of a corresponding pushed book, a book type of the pushed book matches a book type of a target book currently read by a user, and a difference between book resource increment information of the pushed book and reading resource increment information of the target book is smaller than or equal to matching threshold information. Here, the specific implementation of the two-in-one module 201 shown in fig. 6 is the same as or similar to the specific implementation of step S201 shown in fig. 4, and is not repeated here and is included herein by way of reference.
In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described herein;
in some embodiments, as shown in FIG. 7, the system 300 can be implemented as any of the above-described devices in the various embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).
In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
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