CN111666249B - Method and device for acquiring target reading mode in reading application - Google Patents

Abstract

The purpose of this application is to provide a method and device for obtaining a target reading mode in a reading application, including: receiving a reading mode change request about a reading page sent by a corresponding user device, wherein the reading mode change request includes the user The universal reading record of the user of the device regarding the universal reading mode, and there is at least one third-party presentation information in the reading page corresponding to the universal reading mode; the corresponding target reading mode is determined according to the universal reading record, wherein, The application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the at least one third-party presentation information; and return the target reading mode to the user device. This application can improve the promotion hit rate of presented information, while providing users with an excellent reading environment and improving user experience.

Description

A method and device for obtaining target reading mode in reading application

Technical field

The present application relates to the field of communications, and in particular to a technology for obtaining a target reading pattern in a reading application.

Background technique

With the popularization of the Internet, more and more people read through mobile devices or PC devices. Different from traditional book reading, e-book reading provides users with various types of reading through diversified reading forms on mobile devices or PC devices. e-book content. E-book reading provides users with reading needs of various subject matter content. Various e-book reading applications provide users with various e-book content, including books, magazines, comics, etc.; users can select the content of interest to read online on the front end. You can also request to download and read offline. Due to the advantages of e-book applications such as portability and paperlessness, readers can read books in various fragmented times, greatly increasing users' reading frequency and reading time. Because e-book applications have a large user base, more and more people are reading books. More and more manufacturers are placing advertisements in e-book applications.

Contents of the invention

One purpose of this application is to provide a method and device for obtaining a target reading mode in a reading application.

According to one aspect of the present application, a method for obtaining a target reading mode in a reading application is provided, which is applied to a network device, wherein the method includes:

Receive a reading mode change request regarding the reading page sent by the corresponding user device, wherein the reading mode change request includes a universal reading record of the user to which the user device belongs regarding the universal reading mode, and the universal reading mode corresponding to the There is at least one third party presenting information on the reading page;

Determine the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the at least one third-party presentation information;

Return the target reading mode to the user device.

According to another aspect of the present application, a method for obtaining a target reading mode in a reading application is provided, which is applied to a user device, wherein the method includes:

Obtain the user's reading mode change request regarding the reading page in the reading application, wherein the reading mode change request includes the user's universal reading record regarding the universal reading mode, and the reading page corresponding to the universal reading mode There is at least one third party presenting the information;

Send the reading mode change request to the corresponding network device;

Receive the target reading mode returned by the network device based on the reading mode change request, and apply the target reading mode to the reading page to revoke the at least one third-party presentation information, where the target reading mode The application period corresponds to said universal reading record.

According to one aspect of the present application, a method for obtaining a target reading mode in a reading application is provided, wherein the method includes:

The user device obtains the user's reading mode change request regarding the reading page in the reading application, wherein the reading mode change request includes the user's universal reading record regarding the universal reading mode, and all the reading records corresponding to the universal reading mode are There is at least one third party presenting information on the reading page;

The network device receives the reading mode change request and determines the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is To withdraw information presented by at least one third party;

The network device returns the target reading mode to the user device;

The user equipment receives the target reading mode returned by the network device based on the reading mode change request, and applies the target reading mode to the reading page to revoke the at least one third-party presentation information.

According to one aspect of the present application, a network device for obtaining a target reading mode in a reading application is provided, wherein the device includes:

A module configured to receive a reading mode change request regarding a reading page sent by a corresponding user device, wherein the reading mode change request includes a universal reading record of the user to which the user device belongs regarding the universal reading mode, and the universal There is at least one third-party presentation information in the reading page corresponding to the reading mode;

One or two modules, configured to determine the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the at least one Third parties present information;

A module for returning the target reading mode to the user equipment.

According to one aspect of the present application, a user device for obtaining a target reading mode in a reading application is provided, wherein the device includes:

The two-one module is used to obtain the user's reading mode change request regarding the reading page in the reading application, wherein the reading mode change request includes the user's universal reading record regarding the universal reading mode, and the universal reading mode corresponds to There is at least one third party presenting information on the reading page;

The second module is used to send the reading mode change request to the corresponding network device;

The second and third modules are configured to receive the target reading mode returned by the network device based on the reading mode change request, and apply the target reading mode to the reading page to revoke the at least one third-party presentation information, The application period of the target reading mode corresponds to the general reading record.

According to one aspect of the present application, a device for obtaining a target reading mode in a reading application is provided, wherein the device includes:

processor; and

A memory arranged to store computer-executable instructions which, when executed, cause the processor to perform the operations of any of the methods described above.

According to one aspect of the present application, a computer-readable medium is provided that stores instructions that, when executed, cause the system to perform any of the methods described above.

Compared with the prior art, this application receives a reading mode change request regarding the reading page sent by the corresponding user device, wherein the reading mode change request includes a universal reading record of the user to which the user device belongs regarding the universal reading mode, There is at least one third-party presentation information in the reading page corresponding to the universal reading mode; the corresponding target reading mode is determined according to the universal reading record, wherein the application period of the target reading mode is consistent with the universal reading record. Correspondingly, the target reading mode is used to cancel the at least one third-party presentation information; and return the target reading mode to the user equipment. This application can improve the promotion hit rate of presented information, while providing users with an excellent reading environment and improving user experience.

Description of drawings

Other features, objects and advantages of the present application will become more apparent by reading the detailed description of the non-limiting embodiments with reference to the following drawings:

Figure 1 shows a system topology diagram for obtaining a target reading mode in a reading application according to an embodiment of the present application;

Figure 2 shows a flow chart of a system method for obtaining a target reading mode in a reading application according to an embodiment of the present application;

Figure 3 shows a flow chart of a method for obtaining a target reading mode in a reading application according to an embodiment of the present application;

Figure 4 shows a flow chart of a method for obtaining a target reading mode in a reading application according to an embodiment of the present application;

Figure 5 shows a device structure diagram of a network device according to an embodiment of the present application;

Figure 6 shows a device structure diagram of a user equipment according to an embodiment of the present application;

Figure 7 illustrates an example system that may be used to implement various embodiments described in this application.

The same or similar reference numbers in the drawings represent the same or similar components.

Detailed ways

The present application will be described in further detail below in conjunction with the accompanying drawings.

In a typical configuration of this application, the terminal, the device of the service network and the trusted party all include one or more processors (for example, central processing unit (Central Processing Unit, CPU)), input/output interfaces, network interfaces and Memory.

Memory may include non-permanent memory in computer-readable media, random access memory (Random Access Memory, RAM) and/or non-volatile memory, such as read only memory (Read Only Memory, ROM) or flash memory (Flash Memory). Memory is an example of computer-readable media.

Computer-readable media includes both persistent and non-volatile, removable and non-removable media that can be implemented by any method or technology for storage of information. Information may be computer-readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (Static Random-Access Memory, SRAM), dynamic random access memory (Dynamic Random Access Memory, DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (Electrically-Erasable Programmable Read- Only Memory (EEPROM), flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cassettes, tape disk storage or other magnetic storage devices or any other non-transmission medium can be used to store information that can be accessed by a computing device.

The equipment referred to in this application includes but is not limited to user equipment, network equipment, or equipment composed of user equipment and network equipment integrated through a network. The user equipment includes but is not limited to any kind of mobile electronic product that can perform human-computer interaction with the user (such as human-computer interaction through a touch panel), such as smart phones, tablet computers, etc., and the mobile electronic product can use any operation. Systems, such as Android operating system, iOS operating system, etc. Wherein, the network device includes an electronic device that can automatically perform numerical calculations and information processing according to preset or stored instructions. Its hardware includes but is not limited to microprocessors and application specific integrated circuits (Application Specific Integrated Circuit, ASIC). , Programmable Logic Device (PLD), Field Programmable Gate Array (FPGA), Digital Signal Processor (DSP), embedded devices, etc. The network equipment includes but is not limited to a computer, a network host, a single network server, multiple network server sets, or a cloud composed of multiple servers; here, the cloud is composed of a large number of computers or network servers based on cloud computing (Cloud Computing). Among them, cloud computing is a type of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets. The network includes but is not limited to the Internet, wide area network, metropolitan area network, local area network, VPN network, wireless self-organizing network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user equipment, network equipment, or a device formed by integrating the user equipment with the network equipment, the network equipment, the touch terminal, or the network equipment and the touch terminal through a network.

Of course, those skilled in the art should understand that the above-mentioned equipment is only an example, and other existing or possible equipment that may appear in the future, if applicable to this application, should also be included in the protection scope of this application, and are included hereby by reference. this.

In the description of this application, "plurality" means two or more, unless otherwise expressly and specifically limited.

Figure 1 shows a typical scenario of this application. The user equipment is installed with a reading application, and the user equipment establishes a communication connection with the network device corresponding to the reading application. Through this communication connection, the network device can obtain the reading mode change request, and according to the corresponding The universal reading record determines the application period of the target reading mode, etc., and sends the target reading mode to the user device. Wherein, the user equipment includes, but is not limited to, any computing device that can perform human-computer interaction with the user (such as human-computer interaction through a touch panel), such as smart phones, tablets, PCs, and e-books. Readers, etc.; the network equipment includes but is not limited to computers, network hosts, single network servers, multiple network server sets or a cloud composed of multiple servers; the e-books referred to in this application include but are not limited to e-books, magazines, periodicals , comics, serial novels, etc.

Referring to the system diagram shown in Figure 1, this application also provides a method for obtaining the target reading mode in the reading application during the interaction process between the network device and the user device. As shown in Figure 2, the method includes:

The user device obtains the user's reading mode change request regarding the reading page in the reading application, wherein the reading mode change request includes the user's universal reading record regarding the universal reading mode, and all the reading records corresponding to the universal reading mode are There is at least one third party presenting information on the reading page;

The network device receives the reading mode change request and determines the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is To withdraw information presented by at least one third party;

The network device returns the target reading mode to the user device;

The user equipment receives the target reading mode returned by the network device based on the reading mode change request, and applies the target reading mode to the reading page to revoke the at least one third-party presentation information.

Referring to the system topology diagram shown in Figure 1 and the system method diagram shown in Figure 2, Figure 3 shows a method for obtaining a target reading mode in a reading application according to an aspect of the present application, which method is applied to a network device. It is applicable to the system shown in Figure 1 and specifically includes step S101, step S102 and step S103. In step S101, the network device receives a reading mode change request regarding the reading page sent by the corresponding user device, wherein the reading mode change request includes a universal reading record of the user to which the user device belongs regarding the universal reading mode, and the There is at least one third-party presentation information in the reading page corresponding to the universal reading mode; in step S102, the network device determines the corresponding target reading mode based on the universal reading record, wherein the application period of the target reading mode is the same as the application period of the target reading mode. Corresponding to the universal reading record, the target reading mode is used to cancel the at least one third-party presentation information; in step S103, the network device returns the target reading mode to the user equipment.

Specifically, in step S101, the network device receives a reading mode change request regarding the reading page sent by the corresponding user device, wherein the reading mode change request includes a universal reading request regarding the universal reading mode of the user to which the user device belongs. It is recorded that at least one third-party presentation information exists in the reading page corresponding to the universal reading mode. For example, a reading user holds a corresponding user device, the user device is equipped with a corresponding reading application, and has established a corresponding communication connection with the network device corresponding to the reading application; through the communication connection with the user device, the network device can obtain the user's The reading user's general reading record of the general reading mode in the reading application corresponding to the device, such as the reading time, number of words read, or number of chapters read by the user using the general reading mode in the reading application within a certain period of time. Of course, based on Different preset time periods (such as daily, weekly, etc.), the time periods for statistics of the universal reading records are also different, wherein the universal reading mode refers to the default reading mode preset in the reading application or Initialize the reading mode. In this reading mode, when the user reads a book, there is at least one third-party presentation information for each book reading page or the last reading page of each chapter in the reading application. The presentation window of the third-party presentation information is the same as The text reading area in the reading page is separated. For example, the third-party presentation information includes advertising information used to present third-party applications, third-party products, etc., and the third-party advertising information is presented at the top, middle, side, or bottom of the reading page. , does not overlap with the text reading area, etc.; for example, in some embodiments, the universal reading record includes but is not limited to: the user's universal reading time on the universal reading mode; the user's universal reading time on the universal reading mode Number of general reading chapters. For example, the application period corresponding to the target reading mode is the same as the universal reading record. For example, when the universal reading record includes the corresponding universal reading duration, the corresponding application period includes the application duration, or when the universal reading record includes the number of corresponding universal reading chapters, The corresponding application period includes the number of application chapters, etc. Of course, those skilled in the art should understand that the above-mentioned universal reading records are only examples. If other existing or future universal reading records are applicable to this application, they should also be included in the protection scope of this application, and are hereby referred to as References are included here.

In step S102, the network device determines a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to revoke the at least one A third party presents the information. For example, the application period includes the reading time, number of words, or number of chapters in which the target reading mode can be applied to book reading in the reading application within a certain period of time (such as daily, weekly, etc.), corresponding to the specific The content corresponds to the universal reading record and grows with the growth of the universal reading record within a certain range. For example, if the user uses the universal reading mode with third-party advertising to read books for X minutes within a certain period of time, then It is determined that the application period of the target reading mode corresponding to third-party advertisement-free reading is Y minutes, where Y=a*X, where a is the corresponding proportion coefficient, etc. The target reading mode is used to cancel the at least one third-party presentation information in the user's current reading page within the application period (such as a certain reading time or the number of reading chapters, etc.), such as canceling the current reading page in the application period. Corresponding to the presentation window of the third-party presentation information, the presentation position of the presentation window is included in the text presentation area of the reading page, and the text in the text presentation area of the page is rearranged, etc. Of course, in some implementations, before the application period is completed, the user can cancel or exit the corresponding target reading mode, thereby completing this reading mode change, and the subsequent application period value of the target reading mode within this time period No change, the immediate application period at the time of application is equal to the total period of the application period minus the applied period in that time period, etc. In some embodiments, the user's application period for the target reading mode within unit time is less than or equal to the application period threshold information. For example, within a unit time period, such as daily, weekly, monthly, etc., the reading application can set the application period threshold information of the corresponding target reading mode. For example, no matter how many minutes of reading are done using the general reading mode every day, the maximum conversion The application period of the one-hour daily target reading mode, etc. Of course, the application period threshold information can be determined based on the user's average reading time, such as counting the user's daily reading time, and determining the application period threshold information based on the user's daily reading time. , providing users with a personalized and customized daily reading experience, etc.

In some implementations, the method further includes step S104 (not shown). In step S104, the network device obtains the user's unit resource incremental information regarding third-party presentation information in the reading application; wherein, In step S102, the network device determines a corresponding target reading mode based on the unit resource increment information and the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target The reading mode is used to cancel the at least one third-party presentation information. For example, the unit resource incremental information includes the resource gain brought by the user to the reading application by watching or clicking on third-party presentation information within a unit time period (such as daily, weekly, monthly, etc.), etc., The third-party presentation information includes embedded advertisements of third-party applications or products in the reading application. The manufacturers corresponding to the third-party applications or products pay the corresponding CPM (Cost Per ThousandImpression, cost per thousand) to the reading application. Through statistics, Presentation information of third-party applications or products viewed or clicked by the user and the number of corresponding views or clicks, etc., and the statistics of the unit resource gain information brought by the user to the reading application within a certain period of time, or the amount of consumption by the user through the corresponding link etc. will be included in the resource gain information of the unit. After the network device determines the user's unit resource increment information, it determines the corresponding target reading mode based on the unit resource increment information and the general reading record, such as determining the corresponding proportion coefficient a based on the unit resource increment information, etc., Thereby determining the application period, etc., or by comparing the unit resource increment information with the preset unit resource increment threshold, thereby determining the relevant target reading mode, etc. As in some embodiments, in step S102, if the unit resource increment information is less than or equal to the unit resource increment threshold, the corresponding target reading mode is determined according to the universal reading record, wherein the target reading mode The application period corresponds to the universal reading record, and the target reading mode is used to revoke the at least one third-party presentation information. For example, the unit resource increment threshold includes network equipment using big data systems to obtain the unit resource increment information of each user; the unit resource increment threshold can be set as a eligibility judgment criterion corresponding to the reading mode change, such as when If the unit resource increment information is less than or equal to the unit resource increment threshold, the network device determines that the user is qualified to change the reading mode, thereby determining the corresponding target reading mode based on the universal reading record. When the unit resource increment information is greater than the unit resource increment Resource increment threshold, the network device determines that the user is not qualified to change the reading mode, and returns a prompt message to the user that the user is not qualified to change the reading mode, etc. Alternatively, the unit resource increment threshold can be set to correspond to the cancellation standard of third-party presentation information in the target reading mode. For example, when the unit resource increment information is less than or equal to the unit resource increment threshold, the network device determines that the user has passed If the resource gain brought by clicking or viewing the third-party presentation information is too small, the third-party presentation information in all reading pages will be revoked within the application period; when the unit resource increment information is greater than the unit resource increment threshold, the network device determines that the The resource gain brought by users by clicking or viewing third-party presentation information is considerable. Within the application period, all third-party presentation information in reading pages with smaller resource gain will be revoked. For example, the third-party presentation information corresponding to the presentation resource increment information is less than Or equal to the unit resource incremental information, etc., the presentation resource incremental information includes the average CPM of the third-party presentation information and other presentation information multiplied by the user's access to all third-party presentation information within the unit time The resource gain obtained by quantity (such as 100, etc.). As in some embodiments, in step S102, if the unit resource increment information is greater than the unit resource increment threshold, the corresponding target reading mode is determined according to the universal reading record, wherein the target reading mode The application period corresponds to the universal reading record, the target reading mode is used to cancel the at least one third-party presentation information, and the third-party presentation information corresponds to presentation resource increment information less than or equal to the unit resource increment information. . This application can reasonably apply the target reading mode based on the incremental information of the user's unit resources, thereby providing each user with a suitable reading mode and at the same time, it is conducive to the promotion of third-party presentation information.

In other embodiments, in step S102, the network device determines the corresponding target reading mode based on the universal reading record and the user-related information of the user, wherein the application period of the target reading mode is the same as the application period of the universal reading mode. Corresponding to the record, the target reading mode is used to revoke the at least one third-party presentation information, and the at least one third-party presentation information corresponds to the user-related information. For example, the network device can also set the target reading mode in combination with user-related information, which includes but is not limited to the type of books the user reads, the type of clicks on third-party presentation information, the number of clicks, etc., thereby determining the user's preferred preference. In terms of which types of third-party presentation information are clicked, other types of advertisements, etc. are cancelled. If there is a mismatch between the third-party presentation and user-related information in at least one of the third-party presentation information, the third-party presentation information will be canceled within the application period. Present information.

In step S103, the network device returns the target reading mode to the user device. For example, after the network device determines the corresponding target reading mode, it sends the target reading mode to the user device. The user device receives and applies the target reading mode when the user reads a book to cancel the third-party presentation information of the reading page, thereby providing the user with Provide a good reading environment without third-party advertisements. In some implementations, when the application period is used up or the end moment, end chapter, etc. of the corresponding application period is reached, the user device will switch from the target reading mode to the general reading mode. Of course, there is a certain correlation between the target reading mode in the reading application and the corresponding paid service. For example, through payment, the target reading mode can be used for a certain period of time (such as weekly, monthly, etc.), and the application period is set to correspond to a certain period. At this time, the method further includes step S105 (not shown). In step S105, when the application period of the target reading mode is reached, a payment prompt regarding the target reading mode is sent to the user device. For example, the payment prompt is used to prompt the user to continue using the target reading mode by paying.

In some embodiments, when the target reading mode is in the application state, the reading page also includes at least one book presentation information, wherein the book presentation information corresponds to the book identification information of the book recorded by the user's user reading history. Determine; wherein the step S103 further includes: returning the at least one book presentation information to the user device. For example, the book presentation information includes book recommendation information that matches the user's preferences determined based on the user's reading history, etc., wherein the book identification information of the book corresponding to the book presentation information is determined by the user's user reading history. For example, when the target reading mode is applied, the corresponding third-party presentation information is canceled in the reading page, and the book recommendation information is presented at the presentation position of the original third-party presentation information, or the at least one book presentation is presented in a hidden display mode on the book reading page. Information, such as a translucent or transparent window that is superimposed on the text presentation area of the reading page, or a smaller window that displays the book presentation information, etc.; for example, in some embodiments, the book presentation information is superimposed and presented on the reading page. The text rendering area of the page. For example, if the book presentation information is hidden as a linear or smaller strip or block area, and this area is superimposed on the text presentation area without blocking the text, etc., when the user clicks on this area on the reading page, The user device can display book introduction information corresponding to the book to the user, such as a large picture corresponding to the book details, a book introduction page or a short video, etc.

Figure 4 shows a method for obtaining a target reading mode in a reading application according to one aspect of the present application. The method is applied to a user device and includes steps S201, S202 and S203. In step S201, the user device obtains the user's reading mode change request regarding the reading page in the reading application, wherein the reading mode change request includes the user's universal reading record regarding the universal reading mode, and the universal reading mode There is at least one third-party presentation information in the corresponding reading page; in step S202, the user equipment sends the reading mode change request to the corresponding network device; in step S203, the user equipment receives the network device based on the The target reading mode returned by the reading mode change request, and the target reading mode is applied to the reading page to revoke the at least one third-party presentation information, and the application period of the target reading mode is the same as the universal reading The records correspond. For example, a reading user holds a corresponding user device, the user device is equipped with a corresponding reading application, and has established a corresponding communication connection with the network device corresponding to the reading application; through the communication connection with the user device, the network device can obtain the user's The reading user's general reading record of the general reading mode in the reading application corresponding to the device, such as the reading time, number of words read, or number of chapters read by the user using the general reading mode in the reading application within a certain period of time. Of course, based on Different preset time periods (such as daily, weekly, etc.), the time periods for statistics of the universal reading records are also different, wherein the universal reading mode refers to the default reading mode preset in the reading application or Initialize the reading mode. In this reading mode, when the user reads a book, there is at least one third-party presentation information for each book reading page or the last reading page of each chapter in the reading application. The presentation window of the third-party presentation information is the same as The text reading area in the reading page is separated. For example, the third-party presentation information includes advertising information used to present third-party applications, third-party products, etc., and the third-party advertising information is presented at the top, middle, side, or bottom of the reading page. , does not overlap with the text reading area, etc.; the application period includes the reading time and number of words that the target reading mode can be applied to in book reading of the reading application within a certain period of time (such as daily, weekly, etc.) Or the number of chapters, etc., the corresponding specific content corresponds to the universal reading record and grows with the growth of the universal reading record within a certain range, etc., for example, the user uses the universal reading mode with third-party advertisements within a certain period of time After reading books for X minutes, it is determined that the application period of the target reading mode corresponding to third-party advertising-free reading is Y minutes, where Y=a*X, where a is the corresponding proportion coefficient, etc. The target reading mode is used to cancel the at least one third-party presentation information in the user's current reading page within the application period (such as a certain reading time or the number of reading chapters, etc.), such as canceling the current reading page in the application period. Corresponding to the presentation window of the third-party presentation information, the presentation position of the presentation window is included in the text presentation area of the reading page, and the text in the text presentation area of the page is rearranged, etc. Of course, in some implementations, before the application period is completed, the user can cancel or exit the corresponding target reading mode, thereby completing this reading mode change, and the subsequent application period value of the target reading mode within this time period No change, the immediate application period at the time of application is equal to the total period of the application period minus the applied period in that time period, etc. After the network device determines the corresponding target reading mode, it sends the target reading mode to the user device. The user device receives and applies the target reading mode when the user reads a book to cancel the third-party presentation information of the reading page, thereby providing the user with seamless A good reading environment for third-party advertisements.

In some implementations, step S203 further includes: receiving at least one book presentation information returned by the network device, wherein the book identification information of the book corresponding to the book presentation information is determined by the user's user reading history. For example, the book presentation information includes book recommendation information that matches the user's preferences determined based on the user's reading history, etc., wherein the book identification information of the book corresponding to the book presentation information is determined by the user's user reading history. For example, when the target reading mode is applied, the corresponding third-party presentation information is canceled in the reading page, and the book recommendation information is presented at the presentation position of the original third-party presentation information, or the at least one book presentation is presented in a hidden display mode on the book reading page. Information, such as being superimposed and presented on the text presentation area of the reading page in a translucent or transparent window, or displaying the book presentation information in a smaller window, etc.; in some embodiments, the book presentation information is superimposed and presented on the reading page. The text presentation area; wherein, the method also includes step S204 (not shown). In step S204, if the user device obtains the user's touch operation on the book presentation information, it is presented in the reading page The book presentation information corresponds to the book introduction information of the book. For example, if the book presentation information is hidden as a linear or smaller strip or block area, and this area is superimposed on the text presentation area without blocking the text, etc., when the user clicks on this area on the reading page At this time, the user device can display the book introduction information of the corresponding book to the user, such as a large picture corresponding to the book details, a book introduction page or a short video, etc.

Referring to the system topology diagram shown in Figure 1, Figure 5 shows a network device 100 for obtaining a target reading mode in a reading application according to one aspect of the present application. The device specifically includes a one-to-one module 101, a one-to-two module 102 and 1.3 Module 103. - Module 101, configured to receive a reading mode change request regarding the reading page sent by the corresponding user device, wherein the reading mode change request includes a universal reading record of the user to which the user device belongs regarding the universal reading mode, the There is at least one third-party presentation information in the reading page corresponding to the universal reading mode; the first and second modules 102 are used to determine the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode is consistent with the Corresponding to the universal reading record, the target reading mode is used to cancel the at least one third-party presentation information; a third module 103 is used to return the target reading mode to the user device. Here, the corresponding specific implementations of the first module 101, the first second module 102 and the first third module 103 shown in Figure 5 are the same as the specific embodiments of step S101, step S102 and step S103 shown in Figure 3. Similarity will not be repeated and is included here by reference.

In some embodiments, the device further includes a four-module (not shown) and a five-module (not shown). A fourth module, configured to obtain the incremental unit resource information of the user regarding third-party presentation information in the reading application. A module configured to send a payment prompt regarding the target reading mode to the user device when the application period of the target reading mode is reached. Here, the specific implementation manners corresponding to the first four modules and the first five modules are the same or similar to the specific embodiments of the aforementioned step S104 and step S105, and will not be described in detail, and are included herein by reference.

Figure 6 shows a user device 200 for obtaining a target reading mode in a reading application according to one aspect of the present application, including a two-one module 201, a two-two module 202, and a two-three module 203. The two-one module 201 is used to obtain the user's reading mode change request regarding the reading page in the reading application, wherein the reading mode change request includes the user's universal reading record regarding the universal reading mode, and the universal reading mode There is at least one third-party presentation information in the corresponding reading page; the second module 202 is used to send the reading mode change request to the corresponding network device; the second module 203 is used to receive the network device based on the The target reading mode returned by the reading mode change request, and the target reading mode is applied to the reading page to revoke the at least one third-party presentation information, and the application period of the target reading mode is the same as the universal reading The records correspond. Here, the corresponding specific implementations of the second one module 201, the second second module 202 and the second third module 203 shown in Figure 6 are the same as the specific embodiments of step S201, step S202 and step S203 shown in Figure 4 or Similarity will not be repeated and is included here by reference.

In some embodiments, the device further includes a module 24, which is used to present a book introduction corresponding to the book presentation information on the reading page if the user's touch operation on the book presentation information is obtained. information. Here, the specific implementation manner corresponding to the two or four modules is the same as or similar to the specific embodiment of step S204, which will not be described again and is included here by reference.

In addition to the methods and devices introduced in the above embodiments, the present application also provides a computer-readable storage medium that stores computer code. When the computer code is executed, as in the previous item The method described is executed.

This application also provides a computer program product. When the computer program product is executed by a computer device, the method described in the previous item is executed.

This application also provides a computer device, which includes:

one or more processors;

Memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any one of the preceding items.

7 illustrates an exemplary system that may be used to implement various embodiments described in this application;

As shown in Figure 7, in some embodiments, the system 300 can serve as any of the above-mentioned devices in each of the described embodiments. In some embodiments, system 300 may include one or more computer-readable media (eg, system memory or NVM/storage device 320) having instructions coupled thereto and configured to perform Instructions are provided to implement means for one or more processors (eg, processor(s) 305) to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controller to provide information to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310 Any appropriate interface.

System control module 310 may include a memory controller module 330 to provide an interface to system memory 315 . Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300 . For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, system memory 315 may include double data rate type quad synchronous dynamic random access memory (DDR4SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide interfaces to NVM/storage device 320 and communication interface(s) 325 .

For example, NVM/storage device 320 may be used to store data and/or instructions. NVM/storage device 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more hard drives (e.g., one or more hard drives) HDD), one or more compact disc (CD) drives and/or one or more digital versatile disc (DVD) drives).

NVM/storage device 320 may include storage resources that are physically part of the device on which system 300 is installed, or that may be accessed by the device without necessarily being part of the device. For example, NVM/storage device 320 may be accessed over the network via communication interface(s) 325 .

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged with the logic of one or more controllers of the system control module 310 (eg, memory controller module 330). For one embodiment, at least one of the processor(s) 305 may be packaged together with the logic of one or more controllers of the system control module 310 to form a system-in-package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die as the logic of the one or more controllers of the system control module 310 . For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with the logic of one or more controllers of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to, a server, a workstation, a desktop computing device, or a mobile computing device (eg, laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or a different architecture. For example, in some embodiments, system 300 includes one or more cameras, keyboards, liquid crystal display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application specific integrated circuits ( ASIC) and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using an application specific integrated circuit (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software program of the present application can be executed by a processor to implement the steps or functions described above. Likewise, the software program of the present application (including related data structures) may be stored in a computer-readable recording medium, such as a RAM memory, a magnetic or optical drive or a floppy disk and similar devices. In addition, some steps or functions of the present application may be implemented using hardware, for example, as a circuit that cooperates with a processor to perform each step or function.

In addition, part of the present application may be applied as a computer program product, such as computer program instructions. When executed by a computer, through the operation of the computer, methods and/or technical solutions according to the present application may be invoked or provided. Those skilled in the art will understand that the form in which computer program instructions exist in a computer-readable medium includes but is not limited to source files, executable files, installation package files, etc. Correspondingly, the manner in which computer program instructions are executed by a computer includes but is not limited to Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. program. Here, the computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by the computer.

Communication media includes the medium whereby communication signals containing, for example, computer readable instructions, data structures, program modules or other data are transmitted from one system to another system. Communication media may include conducted transmission media, such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (unguided transmission) media that can propagate energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared . Computer readable instructions, data structures, program modules, or other data may be embodied, for example, as a modulated data signal in a wireless medium, such as a carrier wave or a similar mechanism such as that embodied as part of spread spectrum technology. The term "modulated data signal" refers to a signal in which one or more characteristics are altered or set in a manner that encodes information in the signal. Modulation can be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable, storage media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. Removable and non-removable media. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM ,EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other media now known or developed in the future that can be stored for computer systems Computer readable information/data used.

Here, one embodiment according to the present application includes a device, the device includes a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, triggering The device operates based on the aforementioned methods and/or technical solutions according to multiple embodiments of the present application.

It is obvious to those skilled in the art that the present application is not limited to the details of the above-described exemplary embodiments, and that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Therefore, the embodiments should be regarded as illustrative and non-restrictive from any point of view, and the scope of the present application is defined by the appended claims rather than the above description, and it is therefore intended that all claims falling within the claims All changes within the meaning and scope of the equivalent elements are included in this application. Any reference signs in the claims shall not be construed as limiting the claim in question. Furthermore, it is clear that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. Multiple units or means stated in a device claim can also be implemented by one unit or means by software or hardware. Words such as first and second are used to indicate names and do not indicate any specific order.

Claims (12)

1. A method for obtaining a target reading mode in a reading application, applied to a network device, wherein the method includes: Receive a reading mode change request regarding a reading page sent by a corresponding user device, wherein the reading mode change request includes a universal reading record of a user to which the user device belongs regarding a universal reading mode, and the reading page corresponding to the universal reading mode There is at least one third-party presentation information, the universal reading record is the reading record of the user using the universal reading mode to read books in the reading application, the third-party presentation information includes the third-party application or product in the Implanted advertisements in reading applications. The universal reading mode includes the default reading mode or the initialized reading mode preset in the reading application. The universal reading record includes all the information used by the user in the reading application within a certain period of time. The reading time, number of words read, or number of chapters read in the general reading mode; Determine the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the at least one third-party presentation information; Return the target reading mode to the user device; Wherein, the method also includes: Obtain the incremental unit resource information of the user in the reading application regarding the third-party presentation information, wherein the incremental unit resource information includes the user's contribution to the third-party presentation information by viewing or clicking on the third-party presentation information within the unit time period. Describe the resource gains brought by reading applications; Wherein, the corresponding target reading mode is determined according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the at least one third party Present information including: If the unit resource increment information is less than or equal to the unit resource increment threshold, determine the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record ; If the unit resource increment information is greater than the unit resource increment threshold, determine the corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, The presentation resource increment information corresponding to the third-party presentation information is less than or equal to the unit resource increment information. 2. The method according to claim 1, wherein the corresponding target reading mode is determined according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target The reading mode is used to revoke the at least one third-party presented information, including: The corresponding target reading mode is determined according to the universal reading record and the user-related information of the user, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the At least one third-party presence information corresponds to the user-related information. 3. The method according to claim 1, wherein the user's application period for the target reading mode within unit time is less than or equal to the application period threshold information. 4. The method according to claim 1, wherein when the target reading mode is in the application state, the reading page further includes at least one book presentation information, wherein the book presentation information corresponds to the book identification information of the book. Determine the user reading history of the above user; Wherein, returning the target reading mode to the user device further includes: Return the at least one book presentation information to the user device. 5. The method according to claim 4, wherein the book presentation information is superimposed and presented in the text presentation area of the reading page. 6. The method of claim 1, wherein the method further comprises: When the application period of the target reading mode is reached, a payment prompt regarding the target reading mode is sent to the user equipment. 7. A method for obtaining a target reading mode in a reading application, applied to a user device, wherein the method includes: Obtain the user's reading mode change request regarding the reading page in the reading application, wherein the reading mode change request includes the user's universal reading record regarding the universal reading mode, and the reading page corresponding to the universal reading mode contains at least A third-party presentation information, the universal reading record is the reading record of the user using the universal reading mode to read books in the reading application, the third-party presentation information includes the third-party application or product in the reading Advertising embedded in the application, the universal reading mode includes the default reading mode or the initialized reading mode preset in the reading application, the universal reading record includes the user's use of the reading mode in the reading application within a certain period of time The reading time, number of words read, or number of chapters read in general reading mode; Send the reading mode change request to the corresponding network device; Receive the target reading mode returned by the network device based on the reading mode change request, and apply the target reading mode to the reading page to revoke the at least one third-party presentation information, and the application period of the target reading mode Corresponding to the universal reading record, the network device obtains the unit resource incremental information about the third-party presentation information of the user in the reading application, wherein the unit resource incremental information includes the user The resource gain brought to the reading application by viewing or clicking third-party presentation information within the unit time period; if the unit resource increment information is less than or equal to the unit resource increment threshold, it is determined based on the universal reading record The corresponding target reading mode, wherein the application period of the target reading mode corresponds to the universal reading record; if the unit resource increment information is greater than the unit resource increment threshold, the corresponding target reading mode is determined according to the universal reading record The target reading mode, wherein the application period of the target reading mode corresponds to the universal reading record, and the corresponding presentation resource increment information of the third-party presentation information is less than or equal to the unit resource increment information. 8. The method of claim 7, wherein the receiving the target reading mode returned by the network device based on the reading mode change request, and applying the target reading mode to the reading page to cancel The at least one third-party presentation information, the application period of the target reading mode corresponding to the universal reading record, also includes: Receive at least one piece of book presentation information returned by the network device, wherein the book identification information of the book corresponding to the book presentation information is determined by the user's user reading history record. 9. The method according to claim 8, wherein the book presentation information is superimposed and presented in the text presentation area of the reading page; wherein the method further includes: If the user's touch operation on the book presentation information is obtained, book introduction information of the book corresponding to the book presentation information is presented on the reading page. 10. A method for obtaining a target reading mode in a reading application, wherein the method includes: The user device obtains the user's reading mode change request regarding the reading page in the reading application, where the reading mode change request includes the user's universal reading record regarding the universal reading mode, and the reading page corresponding to the universal reading mode There is at least one third-party presentation information. The universal reading record is the reading record of the user using the universal reading mode to read books in the reading application. The third-party presentation information includes the location of the third-party application or product. The embedded advertisement in the reading application, the universal reading mode includes the default reading mode or the initialization reading mode preset in the reading application, and the universal reading record includes the user's usage in the reading application within a certain period of time. The reading time, number of words read, or number of chapters read in the general reading mode; The network device receives the reading mode change request and obtains the unit resource incremental information about the third-party presentation information of the user in the reading application, wherein the unit resource incremental information includes the user's incremental unit resource information within the unit time period. The resource gain brought to the reading application by viewing or clicking third-party presentation information; if the unit resource increment information is less than or equal to the unit resource increment threshold, the corresponding target reading mode is determined according to the universal reading record , wherein the application period of the target reading mode corresponds to the universal reading record; if the unit resource increment information is greater than the unit resource increment threshold, the corresponding target reading mode is determined according to the universal reading record, Wherein, the application period of the target reading mode corresponds to the universal reading record, and the corresponding presentation resource increment information of the third-party presentation information is less than or equal to the unit resource increment information; The network device returns the target reading mode to the user device; The user equipment receives the target reading mode returned by the network device based on the reading mode change request, and applies the target reading mode to the reading page to revoke the at least one third-party presentation information. 11. A device for obtaining a target reading mode in a reading application, wherein the device includes: processor; and A memory arranged to store computer-executable instructions which, when executed, cause the processor to perform the operations of a method as claimed in any one of claims 1 to 9. 12. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of the method of any one of claims 1 to 9.