CN111666249B - Method and device for acquiring target reading mode in reading application - Google Patents
Method and device for acquiring target reading mode in reading application Download PDFInfo
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- CN111666249B CN111666249B CN202010393062.9A CN202010393062A CN111666249B CN 111666249 B CN111666249 B CN 111666249B CN 202010393062 A CN202010393062 A CN 202010393062A CN 111666249 B CN111666249 B CN 111666249B
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- 230000015654 memory Effects 0.000 claims description 37
- 238000012508 change request Methods 0.000 claims description 25
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F15/00—Digital computers in general; Data processing equipment in general
- G06F15/02—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators
- G06F15/025—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application
- G06F15/0291—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application for reading, e.g. e-books
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The application aims to provide a method and equipment for acquiring a target reading mode in a reading application, wherein the method comprises the following steps: receiving a reading mode changing request about a reading page sent by corresponding user equipment, wherein the reading mode changing request comprises a general reading record about the general reading mode of a user to which the user equipment belongs, and at least one third party presentation information exists in the reading page corresponding to the general reading mode; determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used for canceling the at least one third party presentation information; and returning the target reading mode to the user equipment. The method and the device can improve the popularization hit rate of the presented information, simultaneously provide excellent reading environment for the user, and improve the use experience of the user.
Description
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for acquiring a target reading pattern in a reading application.
Background
With the popularization of networks, more and more people read through mobile devices or PC devices, and different from traditional book reading, the electronic book reading provides various electronic book contents for users through diversified reading forms on the mobile devices or the PC devices. E-book reading provides reading requirements of various subject matters for users, and various E-book reading applications provide various E-book contents for users, including books, magazines, comics and the like; the user can select the interested content to read online on the front end, and can also request to read offline after downloading. Because the electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmented time, the reading frequency, the reading time length and the like of the user are greatly improved, and because the electronic book application has a wide user group, more and more manufacturers carry out advertisement putting in the electronic book application.
Disclosure of Invention
An object of the present application is to provide a method and apparatus for obtaining a target reading pattern in a reading application.
According to one aspect of the present application, there is provided a method for acquiring a target reading mode in a reading application, applied to a network device, wherein the method includes:
Receiving a reading mode changing request about a reading page sent by corresponding user equipment, wherein the reading mode changing request comprises a general reading record about the general reading mode of a user to which the user equipment belongs, and at least one third party presentation information exists in the reading page corresponding to the general reading mode;
determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used for canceling the at least one third party presentation information;
and returning the target reading mode to the user equipment.
According to another aspect of the present application, there is provided a method for acquiring a target reading mode in a reading application, applied to a user equipment, where the method includes:
acquiring a reading mode changing request of a user about a reading page in a reading application, wherein the reading mode changing request comprises a general reading record of the user about the general reading mode, and at least one third party presentation information exists in the reading page corresponding to the general reading mode;
Transmitting the reading mode change request to corresponding network equipment;
and receiving the target reading mode returned by the network equipment based on the reading mode change request, and applying the target reading mode to the reading page to cancel the at least one third party presentation information, wherein the application period of the target reading mode corresponds to the universal reading record.
According to one aspect of the present application, there is provided a method of obtaining a target reading pattern in a reading application, wherein the method comprises:
the user equipment obtains a reading mode changing request of a user about a reading page in a reading application, wherein the reading mode changing request comprises a general reading record of the user about the general reading mode, and at least one third party presentation information exists in the reading page corresponding to the general reading mode;
the network equipment receives the reading mode change request, and determines a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used for canceling the at least one third party presentation information;
The network equipment returns the target reading mode to the user equipment;
and the user equipment receives the target reading mode returned by the network equipment based on the reading mode change request, and applies the target reading mode to the reading page to cancel the at least one third party presentation information.
According to one aspect of the present application, there is provided a network device for obtaining a target reading mode in a reading application, wherein the device comprises:
the system comprises a one-to-one module, a reading module and a reading module, wherein the one-to-one module is used for receiving a reading mode changing request about a reading page sent by corresponding user equipment, the reading mode changing request comprises a general reading record about the general reading mode of a user to which the user equipment belongs, and at least one third party presentation information exists in the reading page corresponding to the general reading mode;
the second module is used for determining a corresponding target reading mode according to the general reading record, wherein the application period of the target reading mode corresponds to the general reading record, and the target reading mode is used for canceling the at least one third party presentation information;
and the three modules are used for returning the target reading mode to the user equipment.
According to one aspect of the present application, there is provided a user equipment for obtaining a target reading mode in a reading application, wherein the apparatus includes:
the second module is used for acquiring a reading mode changing request of a user about a reading page in a reading application, wherein the reading mode changing request comprises a general reading record of the user about the general reading mode, and at least one third party presentation information exists in the reading page corresponding to the general reading mode;
the second module is used for sending the reading mode changing request to the corresponding network equipment;
and the second and third modules are used for receiving the target reading mode returned by the network equipment based on the reading mode change request, and applying the target reading mode to the reading page to cancel the at least one third party presentation information, wherein the application period of the target reading mode corresponds to the general reading record.
According to one aspect of the present application, there is provided an apparatus for obtaining a target reading mode in a reading application, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.
According to one aspect of the present application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.
Compared with the prior art, the method and the device for changing the reading mode of the page have the advantages that a reading mode changing request which is sent by corresponding user equipment and related to the reading page is received, wherein the reading mode changing request comprises a general reading record of a user to which the user equipment belongs, related to the general reading mode, and at least one third party presentation information exists in the reading page corresponding to the general reading mode; determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used for canceling the at least one third party presentation information; and returning the target reading mode to the user equipment. The method and the device can improve the popularization hit rate of the presented information, simultaneously provide excellent reading environment for the user, and improve the use experience of the user.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings, in which:
FIG. 1 illustrates a system topology for obtaining a target reading pattern in a reading application, according to one embodiment of the present application;
FIG. 2 illustrates a system method flow diagram for obtaining a target reading pattern in a reading application, according to one embodiment of the present application;
FIG. 3 illustrates a method flow diagram for obtaining a target reading pattern in a reading application, according to one embodiment of the present application;
FIG. 4 illustrates a method flow diagram for obtaining a target reading pattern in a reading application, according to one embodiment of the present application;
FIG. 5 illustrates a device architecture diagram of a network device according to one embodiment of the present application;
fig. 6 shows a device structure diagram of a user device according to an embodiment of the present application;
FIG. 7 illustrates an exemplary system that can be used to implement various embodiments described herein.
The same or similar reference numbers in the drawings refer to the same or similar parts.
Detailed Description
The present application is described in further detail below with reference to the accompanying drawings.
In one typical configuration of the present application, the terminal, the devices of the services network, and the trusted party each include one or more processors (e.g., central processing units (Central Processing Unit, CPU)), input/output interfaces, network interfaces, and memory.
The Memory may include non-volatile Memory in a computer readable medium, random access Memory (Random Access Memory, RAM) and/or non-volatile Memory, etc., such as Read Only Memory (ROM) or Flash Memory (Flash Memory). Memory is an example of computer-readable media.
Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (Programmable Random Access Memory, PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), read-Only Memory (ROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other Memory technology, read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by the computing device.
The device referred to in the present application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product which can perform man-machine interaction with a user (for example, perform man-machine interaction through a touch pad), such as a smart phone, a tablet computer and the like, and the mobile electronic product can adopt any operating system, such as an Android operating system, an iOS operating system and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable Gate Array, FPGA), a digital signal processor (Digital Signal Processor, DSP), an embedded device, and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a virtual supercomputer composed of a group of loosely coupled computer sets. Including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, VPN networks, wireless Ad Hoc networks (Ad Hoc networks), and the like. Preferably, the device may be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the above-described devices are merely examples, and that other devices now known or hereafter may be present as appropriate for the application, are intended to be within the scope of the present application and are incorporated herein by reference.
In the description of the present application, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.
Fig. 1 shows a typical scenario of the present application, in which a user device installs a reading application, and the user device establishes a communication connection with a network device corresponding to the reading application, through which the network device may obtain a reading mode change request, determine an application period of a target reading mode according to a corresponding general reading record, and send the target reading mode to the user device. Wherein the user device includes, but is not limited to, any computing device capable of performing man-machine interaction with a user (such as performing man-machine interaction through a touch pad), such as a smart phone, a tablet computer, a PC end, an electronic book reader, etc.; the network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; the electronic books referred to herein include, but are not limited to, electronic books, magazines, periodicals, comics, comic novels, and the like.
Referring to the system diagram shown in fig. 1, the present application further provides a method for acquiring a target reading mode in a reading application in an interaction process of a network device and a user device, as shown in fig. 2, where the method includes:
the user equipment obtains a reading mode changing request of a user about a reading page in a reading application, wherein the reading mode changing request comprises a general reading record of the user about the general reading mode, and at least one third party presentation information exists in the reading page corresponding to the general reading mode;
the network equipment receives the reading mode change request, and determines a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used for canceling the at least one third party presentation information;
the network equipment returns the target reading mode to the user equipment;
and the user equipment receives the target reading mode returned by the network equipment based on the reading mode change request, and applies the target reading mode to the reading page to cancel the at least one third party presentation information.
Referring to the system topology diagram shown in fig. 1 and the system method diagram shown in fig. 2, fig. 3 shows a method for obtaining a target reading mode in a reading application according to an aspect of the present application, and the method is applied to a network device, and is applicable to the system shown in fig. 1, and specifically includes step S101, step S102 and step S103. In step S101, a network device receives a reading mode change request about a reading page sent by a corresponding user device, where the reading mode change request includes a general reading record about the general reading mode of a user to which the user device belongs, where at least one third party presentation information exists in the reading page corresponding to the general reading mode; in step S102, the network device determines a corresponding target reading mode according to the general reading record, where an application period of the target reading mode corresponds to the general reading record, and the target reading mode is used to cancel the at least one third party presentation information; in step S103, the network device returns the target reading mode to the user device.
Specifically, in step S101, the network device receives a reading mode change request about a reading page sent by a corresponding user device, where the reading mode change request includes a general reading record about the general reading mode of a user to which the user device belongs, and at least one third party presentation information exists in the reading page corresponding to the general reading mode. For example, the reading user holds corresponding user equipment, and the user equipment is provided with corresponding reading application and establishes corresponding communication connection with network equipment corresponding to the reading application; through communication connection with the user equipment, the network equipment can acquire a universal reading record and the like corresponding to the user equipment about a universal reading mode in the reading application, such as reading duration, number of reading words or number of reading chapters and the like of book reading in the reading application by using the universal reading mode within a certain period of time of the user, and certainly, based on different preset periods (such as daily, weekly and the like), the time period of statistics of the universal reading record is different, wherein the universal reading mode refers to a default reading mode or an initialized reading mode preset in the reading application, and when the user reads books in the reading mode, at least one third party presentation information exists in the reading application, such as a last reading page of each book reading page or each chapter in the reading application, a presentation window of the third party presentation information is separated from a character reading area of the reading page, for example, the third party presentation information comprises advertisement information for presenting the third party application, a third party product and the like, and the third party advertisement information is presented above, in the middle, on the side or below the reading page, does not coincide with the character reading area and the like; as in some embodiments, the universal reading record includes, but is not limited to: a universal reading duration of the user with respect to the universal reading mode; the user refers to the number of universal reading chapters of the universal reading mode. For example, the application period of the corresponding target reading mode is the same as the general reading record, if the general reading record includes the corresponding general reading time period, the corresponding application period includes the application time period, or if the general reading record includes the corresponding general reading chapter number, the corresponding application period includes the application chapter number, etc. Of course, those skilled in the art will appreciate that the above-described general reading records are merely examples, and that other general reading records that may be present or may appear in the future are intended to be applicable to and within the scope of the present application and are incorporated herein by reference.
In step S102, the network device determines a corresponding target reading mode according to the general reading record, where an application period of the target reading mode corresponds to the general reading record, and the target reading mode is used to cancel the at least one third party presentation information. For example, the application period includes a reading period, a word number, or a chapter number, etc. of the target reading mode in the book reading of the reading application in a certain period (such as daily, weekly, etc.), where the corresponding specific content corresponds to the general reading record and grows with the growth of the general reading record in a certain range, for example, when the user performs the book reading in the general reading mode with the third-party advertisement for X minutes in a certain period, it is determined that the application period of the target reading mode corresponding to the third-party advertisement-free reading is Y minutes, where y=a×x, and a is a corresponding scaling factor, etc. The target reading mode is used for canceling the at least one third party presentation information in the current reading page of the user in the application period time (such as a certain reading time or the number of reading chapters and the like), for example, canceling a presentation window corresponding to the third party presentation information in the current reading page in the application period, and counting the presentation position of the presentation window into a text presentation area of the reading page to re-typeset the text of the text presentation area of the page. Of course, in some embodiments, before the application period is not completed, the user may cancel or exit the corresponding target reading mode, so as to complete the current reading mode change, the value of the application period of the target reading mode in the time period is unchanged, and the instant application period when the application is applied corresponds to the total period of the application period minus the applied period in the time period. In some embodiments, the user has an application deadline for the target reading mode less than or equal to application deadline threshold information per unit time. For example, in a unit time period, such as daily, weekly, monthly, etc., the reading application may set application period threshold information of the corresponding target reading mode, such as how many minutes of reading is performed in the universal reading mode every day, and the application period of the daily target reading mode is converted to one hour at most.
In some embodiments, the method further comprises step S104 (not shown), in step S104, the network device obtaining unit resource increment information of the user in the reading application about third party presence information; in step S102, the network device determines a corresponding target reading mode according to the unit resource increment information and the universal reading record, where an application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the at least one third party presentation information. For example, the incremental unit resource information includes a resource gain and the like brought by the user to the reading application by watching or clicking third party presentation information in a unit time period (such as daily, weekly, monthly, etc.), the third party presentation information includes an implanted advertisement and the like of the third party application or a product in the reading application, a manufacturer corresponding to the third party application or the product pays a corresponding CPM (Cost Per Thousand Impression, thousand cost) and the like for the reading application, and the unit resource gain information and the like brought by the user to the reading application in a certain time period is obtained by counting presentation information of the third party application or the product watched or clicked by the user and corresponding watching or clicked times and the like, or the amount and the like consumed by the user through corresponding links are all counted into the unit resource gain information. After the network device determines the unit resource increment information of the user, a corresponding target reading mode is determined based on the unit resource increment information and the universal reading record, for example, the corresponding proportion coefficient a is determined according to the unit resource increment information, so that the application period is determined, or the unit resource increment information is compared with a preset unit resource increment threshold value, so that the related target reading mode is determined. In some embodiments, in step S102, if the unit resource increment information is less than or equal to the unit resource increment threshold, a corresponding target reading mode is determined according to the universal reading record, where an application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used to cancel the at least one third party presentation information. For example, the unit resource increment threshold includes that the network equipment obtains according to the unit resource increment information of each user by using a big data system; the unit resource increment threshold may be set as a suitability judgment standard corresponding to the reading mode change, for example, when the unit resource increment information is smaller than or equal to the unit resource increment threshold, the network device determines that the user has the suitability of the reading mode change, so as to determine the corresponding target reading mode according to the universal reading record, when the unit resource increment information is greater than the unit resource increment threshold, the network device determines that the user does not have the suitability of the reading mode change, returns prompt information and the like without the reading mode change to the user. Or, the unit resource increment threshold may be set to a revocation standard corresponding to third party presentation information in the target reading mode, for example, when the unit resource increment information is smaller than or equal to the unit resource increment threshold, the network device determines that the resource gain brought by clicking or watching the third party presentation information by the user is too small, and revokes the third party presentation information in all the reading pages within the application period; when the unit resource increment information is larger than the unit resource increment threshold, the network equipment determines that the resource gain brought by clicking or watching the third party presentation information by the user is considerable, and the third party presentation information with smaller resource gain in all the reading pages is withdrawn in the application period, for example, the third party presentation information corresponds to the presentation resource increment information and is smaller than or equal to the unit resource increment information, and the presentation resource increment information comprises the average CPM and the like of presentation information such as average CPM and the like of the third party presentation information multiplied by the resource gain obtained by the user on the access quantity (such as 100 and the like) of all the third party presentation information in unit time. In some embodiments, in step S102, if the unit resource increment information is greater than the unit resource increment threshold, a corresponding target reading mode is determined according to the universal reading record, where an application period of the target reading mode corresponds to the universal reading record, the target reading mode is used to cancel the at least one third party presence information, and the third party presence information corresponds to the presence resource increment information that is less than or equal to the unit resource increment information. The method and the device can reasonably apply the target reading mode based on the unit resource increment information of the user, so that the method and the device provide the adaptive reading mode for each user, and are beneficial to popularization of the presentation information of the third party.
In other embodiments, in step S102, the network device determines a corresponding target reading mode according to the general reading record and the user related information of the user, where an application period of the target reading mode corresponds to the general reading record, and the target reading mode is used to cancel the at least one third party presence information, and the at least one third party presence information corresponds to the user related information. For example, the network device may also perform setting of a target reading mode in combination with user related information, where the user related information includes, but is not limited to, a type of book read by the user, a type of third party presentation information clicked, a number of clicks, etc., so as to determine what types of third party presentation information the user is more prone to clicking, cancel other types of advertisements, etc., and if there is a third party presentation mismatch with the user related information in the at least one third party presentation information, cancel the third party presentation information within an application period.
In step S103, the network device returns the target reading mode to the user device. For example, after determining the corresponding target reading mode, the network device sends the target reading mode to the user device, and the user device receives and applies the target reading mode to cancel the third party presentation information of the reading page when the user reads the book, thereby providing a good reading environment without the third party advertisement for the user. In some embodiments, when the application period is used up or the end time of the corresponding application period is reached, the chapter is ended, and the user equipment side switches from the target reading mode to the general reading mode. Of course, there is a certain association between the target reading mode and the corresponding payment service in the reading application, for example, the target reading mode may be used all the time for a certain period of time (for example, weekly, monthly, etc.) by payment, and the application period is set to correspond to a certain period of time, and the method further includes step S105 (not shown), in step S105, when the application period of the target reading mode is reached, a payment prompt about the target reading mode is sent to the user equipment. For example, the payment prompt is used to prompt the user to continue using the target reading mode by paying for the user, etc.
In some embodiments, when the target reading mode is in an application state, the reading page further includes at least one book presentation information, where the book identification information of the book corresponding to the book presentation information is determined by a user reading history of the user; wherein, the step S103 further includes: and returning the at least one book presentation information to the user equipment. For example, the book presentation information includes book recommendation information and the like which are determined based on a user reading history and are matched with user preference, wherein book identification information of a book corresponding to the book presentation information is determined by the user reading history of the user. If the method is applied in the target reading mode, corresponding third party presentation information is withdrawn from the reading page, the book recommendation information and the like are presented at the presentation position of the original third party presentation information, or the at least one book presentation information is presented in a hidden display mode on the reading page of the book, for example, the book presentation information is displayed in a text presentation area of the reading page in a overlapped mode through a semitransparent or transparent window, or the book presentation information is displayed in a smaller window; in some embodiments, the book presentation information is presented in a text presentation area of the reading page in a superimposed manner. If the book presentation information is hidden into a linear or smaller strip-shaped or block-shaped area, the area is overlapped and presented in the text presentation area, and no shielding effect is caused to the text, and the like, when a user clicks the area on a reading page, the user equipment can display book introduction information and the like of a corresponding book, such as a large image, a book introduction page or a small video and the like of the corresponding book detail, to the user.
Fig. 4 illustrates a method for obtaining a target reading mode in a reading application according to an aspect of the present application, which is applied to a user equipment, and includes step S201, step S202, and step S203. In step S201, a user device obtains a reading mode changing request about a reading page in a reading application, where the reading mode changing request includes a general reading record about the general reading mode of the user, and at least one third party presentation information exists in the reading page corresponding to the general reading mode; in step S202, the user equipment sends the reading mode change request to a corresponding network device; in step S203, the user device receives the target reading mode returned by the network device based on the reading mode change request, and applies the target reading mode to the reading page to cancel the at least one third party presentation information, where an application period of the target reading mode corresponds to the universal reading record. For example, the reading user holds corresponding user equipment, and the user equipment is provided with corresponding reading application and establishes corresponding communication connection with network equipment corresponding to the reading application; through communication connection with the user equipment, the network equipment can acquire a universal reading record and the like corresponding to the user equipment about a universal reading mode in the reading application, such as reading duration, number of reading words or number of reading chapters and the like of book reading in the reading application by using the universal reading mode within a certain period of time of the user, and certainly, based on different preset periods (such as daily, weekly and the like), the time period of statistics of the universal reading record is different, wherein the universal reading mode refers to a default reading mode or an initialized reading mode preset in the reading application, and when the user reads books in the reading mode, at least one third party presentation information exists in the reading application, such as a last reading page of each book reading page or each chapter in the reading application, a presentation window of the third party presentation information is separated from a character reading area of the reading page, for example, the third party presentation information comprises advertisement information for presenting the third party application, a third party product and the like, and the third party advertisement information is presented above, in the middle, on the side or below the reading page, does not coincide with the character reading area and the like; the application period includes a reading period, a number of words, or a number of chapters, etc. in which the target reading mode is applicable to book reading of the reading application in a certain period (such as daily, weekly, etc.), the corresponding specific content corresponds to the general reading record and grows with the growth of the general reading record in a certain range, for example, when the user reads the book in the general reading mode with the third-party advertisement for X minutes in a certain period, it is determined that the application period of the target reading mode corresponding to the reading without the third-party advertisement is Y minutes, where y=a×x, and a is a corresponding proportionality coefficient, etc. The target reading mode is used for canceling the at least one third party presentation information in the current reading page of the user in the application period time (such as a certain reading time or the number of reading chapters and the like), for example, canceling a presentation window corresponding to the third party presentation information in the current reading page in the application period, and counting the presentation position of the presentation window into a text presentation area of the reading page to re-typeset the text of the text presentation area of the page. Of course, in some embodiments, before the application period is not completed, the user may cancel or exit the corresponding target reading mode, so as to complete the current reading mode change, the value of the application period of the target reading mode in the time period is unchanged, and the instant application period when the application is applied corresponds to the total period of the application period minus the applied period in the time period. After the network equipment determines the corresponding target reading mode, the target reading mode is sent to the user equipment, and the user equipment receives and applies the target reading mode to cancel the third party presentation information of the reading page when the user reads the book, so that a good reading environment without the third party advertisement is provided for the user.
In some embodiments, step S203 further comprises: and receiving at least one piece of book presentation information returned by the network equipment, wherein book identification information of the book corresponding to the book presentation information is determined by a user reading history record of the user. For example, the book presentation information includes book recommendation information and the like which are determined based on a user reading history and are matched with user preference, wherein book identification information of a book corresponding to the book presentation information is determined by the user reading history of the user. If the method is applied in the target reading mode, corresponding third party presentation information is withdrawn from the reading page, the book recommendation information and the like are presented at the presentation position of the original third party presentation information, or the at least one book presentation information is presented in a hidden display mode on the reading page of the book, for example, the book presentation information is displayed in a text presentation area of the reading page in a overlapped mode through a semitransparent or transparent window, or the book presentation information is displayed in a smaller window; in some embodiments, the book presentation information is presented in a text presentation area of the reading page in a superimposed manner; the method further includes step S204 (not shown), and in step S204, if the user device obtains the touch operation of the user on the book presentation information, the book presentation information corresponding to the book is presented in the reading page. For example, if the book presentation information is hidden into a linear or smaller strip-shaped or block-shaped area, the area is presented in a superimposed manner in the text presentation area, and no shielding effect is caused on the text, etc., when the user clicks the area on the reading page, the user equipment can display book introduction information of the corresponding book, etc., such as a large image of details of the corresponding book, a brief page of the book, or a small video, etc., to the user.
Referring to the system topology shown in fig. 1, fig. 5 illustrates a network device 100 for obtaining a target reading pattern in a reading application according to one aspect of the present application, the device specifically including a one-to-one module 101, a two-to-two module 102, and a three-to-three module 103. A one-to-one module 101, configured to receive a reading mode change request about a reading page sent by a corresponding user device, where the reading mode change request includes a general reading record about the general reading mode of a user to which the user device belongs, where at least one third party presentation information exists in the reading page corresponding to the general reading mode; a second module 102, configured to determine a corresponding target reading mode according to the general reading record, where an application period of the target reading mode corresponds to the general reading record, and the target reading mode is used to cancel the at least one third party presentation information; and three modules 103 for returning the target reading mode to the user equipment. Here, the specific embodiments of the one-to-one module 101, the two-to-one module 102 and the three-to-one module 103 shown in fig. 5 are the same as or similar to the specific embodiments of the step S101, the step S102 and the step S103 shown in fig. 3, and are not described in detail herein, and are incorporated herein by reference.
In some embodiments, the device further comprises a four module (not shown) and a five module (not shown). And the four modules are used for acquiring unit resource increment information of the user about third party presentation information in the reading application. And a fifth module, configured to send a payment prompt related to the target reading mode to the user equipment when the application deadline of the target reading mode is reached. The embodiments corresponding to the four modules and the five modules are the same as or similar to the embodiments of the steps S104 and S105, and are not described in detail herein, and are incorporated herein by reference.
Fig. 6 illustrates a user device 200 for obtaining a target reading mode in a reading application according to an aspect of the present application, including a second module 201, a second module 202, and a second module 203. A second module 201, configured to obtain a reading mode change request of a user about a reading page in a reading application, where the reading mode change request includes a general reading record of the user about the general reading mode, and at least one third party presentation information exists in the reading page corresponding to the general reading mode; a second-second module 202, configured to send the reading mode change request to a corresponding network device; and a second-third module 203, configured to receive the target reading mode returned by the network device based on the reading mode change request, and apply the target reading mode to the reading page to cancel the at least one third party presentation information, where an application period of the target reading mode corresponds to the universal reading record. Here, the specific embodiments of the two-one module 201, the two-two module 202 and the two-three module 203 shown in fig. 6 are the same as or similar to the specific embodiments of the step S201, the step S202 and the step S203 shown in fig. 4, and are not described in detail herein, and are incorporated herein by reference.
In some embodiments, the device further includes a second and fourth modules, configured to present book introduction information of a book corresponding to the book presentation information in the reading page if a touch operation of the user with respect to the book presentation information is acquired. The specific implementation manner of the two-four modules is the same as or similar to the specific embodiment of the step S204, and is not described in detail herein, and is incorporated herein by reference.
In addition to the methods and apparatus described in the above embodiments, the present application also provides a computer-readable storage medium storing computer code which, when executed, performs a method as described in any one of the preceding claims.
The present application also provides a computer program product which, when executed by a computer device, performs a method as claimed in any preceding claim.
The present application also provides a computer device comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 7 illustrates an exemplary system that may be used to implement various embodiments described herein;
in some embodiments, as shown in fig. 7, system 300 can function as any of the above-described devices of each of the described embodiments. In some embodiments, system 300 can include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement the modules to perform the actions described herein.
For one embodiment, the system control module 310 may include any suitable interface controller to provide any suitable interface to at least one of the processor(s) 305 and/or any suitable device or component in communication with the system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
The system memory 315 may be used, for example, to load and store data and/or instructions for the system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as, for example, a suitable DRAM. In some embodiments, the system memory 315 may comprise a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable nonvolatile memory (e.g., flash memory) and/or may include any suitable nonvolatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or which may be accessed by the device without being part of the device. For example, NVM/storage 320 may be accessed over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. The system 300 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die as logic of one or more controllers of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic of one or more controllers of the system control module 310 to form a system on chip (SoC).
In various embodiments, the system 300 may be, but is not limited to being: a server, workstation, desktop computing device, or mobile computing device (e.g., laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, keyboards, liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application Specific Integrated Circuits (ASICs), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions as described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Those skilled in the art will appreciate that the form of computer program instructions present in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Herein, a computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.
Communication media includes media whereby a communication signal containing, for example, computer readable instructions, data structures, program modules, or other data, is transferred from one system to another. Communication media may include conductive transmission media such as electrical cables and wires (e.g., optical fibers, coaxial, etc.) and wireless (non-conductive transmission) media capable of transmitting energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied as a modulated data signal, for example, in a wireless medium, such as a carrier wave or similar mechanism, such as that embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed computer-readable information/data that can be stored for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the present application as described above.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.
Claims (12)
1. A method for acquiring a target reading mode in a reading application, which is applied to a network device, wherein the method comprises the following steps:
receiving a reading mode changing request about a reading page sent by corresponding user equipment, wherein the reading mode changing request comprises a general reading record about a general reading mode of a user to which the user equipment belongs, at least one piece of third party presentation information exists in the reading page corresponding to the general reading mode, the general reading record is a reading record of the user for reading books by using the general reading mode in a reading application, the third party presentation information comprises an implanted advertisement of a third party application or a product in the reading application, the general reading mode comprises a default reading mode or an initialized reading mode preset in the reading application, and the general reading record comprises reading duration, reading word number or reading chapter number of the user for reading the books by using the general reading mode in the reading application in a certain time period;
determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the target reading mode is used for canceling the at least one third party presentation information;
Returning the target reading mode to the user equipment;
wherein the method further comprises:
acquiring unit resource increment information of the user about third party presentation information in the reading application, wherein the unit resource increment information comprises resource gain brought to the reading application by the user through watching or clicking the third party presentation information in a unit time period;
the determining, according to the general reading record, a corresponding target reading mode, where an application period of the target reading mode corresponds to the general reading record, and the target reading mode is used to cancel the at least one third party presentation information, and includes:
if the unit resource increment information is smaller than or equal to the unit resource increment threshold, determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record; and if the unit resource increment information is larger than the unit resource increment threshold, determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the third party presentation information corresponds to the presentation resource increment information which is smaller than or equal to the unit resource increment information.
2. The method of claim 1, wherein the determining a corresponding target reading mode according to the universal reading record, wherein an application deadline of the target reading mode corresponds to the universal reading record, the target reading mode being used for revoking the at least one third party presence information, comprises:
and determining a corresponding target reading mode according to the universal reading record and the user related information of the user, wherein the application period of the target reading mode corresponds to the universal reading record, the target reading mode is used for canceling the at least one third party presentation information, and the at least one third party presentation information corresponds to the user related information.
3. The method of claim 1, wherein an application deadline for the user with respect to the target reading mode per unit time is less than or equal to application deadline threshold information.
4. The method of claim 1, wherein the target reading mode further comprises at least one book presentation information in the reading page when in an application state, wherein book identification information of the book corresponding to the book presentation information is determined by a user reading history of the user;
Wherein the returning the target reading mode to the user equipment further comprises:
and returning the at least one book presentation information to the user equipment.
5. The method of claim 4, wherein the book presentation information is presented superimposed on a text presentation area of the reading page.
6. The method of claim 1, wherein the method further comprises:
and when the application period of the target reading mode is reached, sending a payment prompt about the target reading mode to the user equipment.
7. A method for acquiring a target reading mode in a reading application, which is applied to user equipment, wherein the method comprises the following steps:
obtaining a reading mode changing request of a user about a reading page in a reading application, wherein the reading mode changing request comprises a general reading record of the user about a general reading mode, at least one piece of third party presentation information exists in the reading page corresponding to the general reading mode, the general reading record is a reading record of the user for reading books by using the general reading mode in the reading application, the third party presentation information comprises an implanted advertisement of a third party application or a product in the reading application, the general reading mode comprises a default reading mode preset in the reading application or an initialized reading mode, and the general reading record comprises reading time, reading word number or reading chapter number of the user for reading the books by using the general reading mode in the reading application in a certain time period;
Transmitting the reading mode change request to corresponding network equipment;
receiving a target reading mode returned by the network equipment based on the reading mode change request, and applying the target reading mode to the reading page to cancel the at least one third party presentation information, wherein the application period of the target reading mode corresponds to the universal reading record, wherein the network equipment acquires unit resource increment information of the user about the third party presentation information in the reading application, and the unit resource increment information comprises resource gain brought by the user for the reading application by watching or clicking the third party presentation information in a unit time period; if the unit resource increment information is smaller than or equal to the unit resource increment threshold, determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record; and if the unit resource increment information is larger than the unit resource increment threshold, determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the third party presentation information corresponds to the presentation resource increment information which is smaller than or equal to the unit resource increment information.
8. The method of claim 7, wherein the receiving the target reading mode returned by the network device based on the reading mode change request and applying the target reading mode to the reading page to cancel the at least one third party presence information, an application deadline of the target reading mode corresponding to the universal reading record, further comprises:
and receiving at least one piece of book presentation information returned by the network equipment, wherein book identification information of the book corresponding to the book presentation information is determined by a user reading history record of the user.
9. The method of claim 8, wherein the book presentation information is presented superimposed on a text presentation area of the reading page; wherein the method further comprises:
and if touch operation of the user on the book presentation information is acquired, presenting book introduction information of the book corresponding to the book presentation information in the reading page.
10. A method of obtaining a target reading pattern in a reading application, wherein the method comprises:
the method comprises the steps that user equipment obtains a reading mode changing request of a user about a reading page in a reading application, wherein the reading mode changing request comprises a general reading record of the user about a general reading mode, at least one piece of third party presentation information exists in the reading page corresponding to the general reading mode, the general reading record is a reading record of the user for reading books by using the general reading mode in the reading application, the third party presentation information comprises an implanted advertisement of the third party application or a product in the reading application, the general reading mode comprises a default reading mode preset in the reading application or an initialized reading mode, and the general reading record comprises reading duration, reading word number or reading chapter number of the user for reading the books by using the general reading mode in the reading application in a certain time period;
The network equipment receives the reading mode change request, and acquires unit resource increment information of the user about third party presentation information in the reading application, wherein the unit resource increment information comprises resource gain brought by the user to the reading application by watching or clicking the third party presentation information in a unit time period; if the unit resource increment information is smaller than or equal to the unit resource increment threshold, determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record; if the unit resource increment information is larger than the unit resource increment threshold, determining a corresponding target reading mode according to the universal reading record, wherein the application period of the target reading mode corresponds to the universal reading record, and the third party presentation information corresponds to the presentation resource increment information which is smaller than or equal to the unit resource increment information;
the network equipment returns the target reading mode to the user equipment;
and the user equipment receives the target reading mode returned by the network equipment based on the reading mode change request, and applies the target reading mode to the reading page to cancel the at least one third party presentation information.
11. An apparatus for obtaining a target reading pattern in a reading application, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions which, when executed, cause the processor to perform the operations of the method of any one of claims 1 to 9.
12. A computer readable medium storing instructions that, when executed, cause a system to perform the operations of the method of any one of claims 1 to 9.
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