CN111666250B

CN111666250B - Method and device for processing book promotion request information in reading application

Info

Publication number: CN111666250B
Application number: CN202010397530.XA
Authority: CN
Inventors: 童小林
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-05-12
Filing date: 2020-05-12
Publication date: 2024-02-09
Anticipated expiration: 2040-05-12
Also published as: CN111666250A

Abstract

The object of the present application is to provide a method and apparatus for processing book promotion request information in reading applications, comprising: receiving a book promotion request sent by user equipment, and carrying out clustering processing on a promotion user set corresponding to the target book according to promotion excitation information corresponding to the book promotion request so as to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set has initiated promotion operation on the target book; determining recommended book information corresponding to the book promotion request according to book promotion record information of other books by each second user in the promotion user subset; and returning the recommended book information to the user equipment along with the corresponding promotion execution completion information of the book promotion request. The method and the device can meet the real-time reading requirement of the user and improve the reading experience of the user.

Description

Method and device for processing book promotion request information in reading application

Technical Field

The present application relates to the field of communications, and more particularly to a technique for processing book promotion request information in reading applications.

Background

With the development of the internet, intelligent mobile terminal devices such as smart phones, tablet computers, kindle (or electronic reader) and the like are popular, and the frequency of using them in daily life and work is becoming higher, so people tend to read books in mobile devices nowadays. The electronic book application has the advantages of portability, paperless performance and the like, a reading user can read books in various fragmented time, and the reading frequency and the reading time of the user are greatly improved, so that the electronic book application has a wide user group, and the user can perform interactive operations such as comment, praise, appreciation and promotion on the electronic book. Meanwhile, the electronic book application has a wide user group, so that good advertising effect can be certainly generated when advertisements are launched in the electronic book application.

Disclosure of Invention

It is an object of the present application to provide a method and apparatus for processing book promotion request information in a reading application.

According to one aspect of the present application, there is provided a method for processing book promotion request information in a reading application at a network device side, the method comprising:

receiving a book promotion request sent by user equipment, wherein the book promotion request is sent in response to a promotion triggering operation of a first user on a target book in a reading application of the user equipment;

Responding to the book promotion request, and carrying out clustering processing on a promotion user set corresponding to the target book according to promotion excitation information corresponding to the book promotion request so as to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set has initiated promotion operation on the target book; determining recommended book information corresponding to the book promotion request according to book promotion record information of other books by each second user in the promotion user subset;

and returning the recommended book information to the user equipment along with the corresponding promotion execution completion information of the book promotion request.

According to another aspect of the present application, there is provided a method for processing book promotion request information in a reading application at a user equipment side, the method comprising:

responding to a promotion triggering operation of a first user on a target book in a reading application of user equipment, and sending a book promotion request to network equipment corresponding to the reading application;

receiving recommended book information returned by the network equipment based on the book promotion request and promotion execution completion information corresponding to the book promotion request;

And presenting the recommended book information.

According to yet another aspect of the present application, there is provided a method for processing book promotion request information in a reading application, the method comprising:

responding to a promotion triggering operation of a first user on a target book in a reading application of user equipment, wherein the user equipment sends a book promotion request to network equipment corresponding to the reading application;

the network equipment receives the book promotion request, responds to the book promotion request, and performs clustering processing on a promotion user set corresponding to the target book according to promotion excitation information corresponding to the book promotion request so as to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set has initiated promotion operation on the target book; determining recommended book information corresponding to the book promotion request according to book promotion record information of other books by each second user in the promotion user subset;

the network equipment returns the recommended book information to the user equipment along with the corresponding promotion execution completion information of the book promotion request;

and the user equipment receives the recommended book information and the information of the corresponding promotion execution completion of the book promotion request, and presents the recommended book information.

According to one aspect of the present application, there is provided a network device for handling book promotion requests in reading applications, the device comprising:

a module for receiving a book promotion request sent by user equipment, wherein the book promotion request is sent in response to a promotion triggering operation of a first user on a target book in a reading application of the user equipment;

the second module is used for responding to the book promotion request, carrying out clustering processing on a promotion user set corresponding to the target book according to promotion excitation information corresponding to the book promotion request so as to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set initiates promotion operation on the target book; determining recommended book information corresponding to the book promotion request according to book promotion record information of other books by each second user in the promotion user subset;

and the three modules are used for returning the recommended book information to the user equipment along with the promotion execution completion information corresponding to the book promotion request.

According to another aspect of the present application, there is provided a user device for handling a book promotion request in a reading application, the device comprising:

The second module is used for responding to the triggering operation of the first user for promoting the target books in the reading application of the user equipment and sending a book promoting request to the network equipment corresponding to the reading application;

the second module is used for receiving recommended book information returned by the network equipment based on the book promotion request and promotion execution completion information corresponding to the book promotion request;

and the second and third modules are used for presenting the recommended book information.

According to one aspect of the present application, there is provided an apparatus for processing book promotion request information in a reading application, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the present application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, in the method, the device and the system, in response to the book promotion request sent by the user equipment, the network equipment performs clustering processing on the promotion user set corresponding to the target book according to the promotion information corresponding to the book promotion request so as to determine a promotion user subset to which the first user belongs, and determines recommended book information corresponding to the book promotion request according to the promotion record information of books of other books by each second user in the promotion user subset. According to the method and the device, the current real-time reading demand time of the user is determined based on the book promotion request of the user, and the book information (for example, other promotion books of other users for promoting target books) which is possibly interesting to the user is recommended to the user at the time, so that the reading experience of the user is improved, the viscosity of the user to products is increased, and the loss rate of the user is reduced. On the basis, advertisement information can be provided for each user who urges more based on the basis of the urging more number of the users, so that advertisement income is improved, and finally the effect of improving the overall income of reading application is achieved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings, in which:

FIG. 1 illustrates a system topology according to the present application;

FIG. 2 illustrates a system method diagram for processing a book promotion request in a reading application, according to one embodiment of the present application;

FIG. 3 illustrates a flow chart of a method at a network device for processing a book promotion request in a reading application according to another embodiment of the present application;

FIG. 4 shows a flow chart of a method at a user device for handling a book promotion request in a reading application according to yet another embodiment of the present application;

FIG. 5 illustrates a flow chart for processing a book promotion request in a reading application according to yet another embodiment of the present application;

FIG. 6 illustrates a device schematic diagram of a network device for processing book promotion requests in a reading application according to one embodiment of the present application;

FIG. 7 illustrates a device schematic diagram of a user device for processing a book promotion request in a reading application according to one embodiment of the present application;

FIG. 8 illustrates a device schematic diagram of a system for processing book promotion requests in a reading application, according to one embodiment of the present application;

FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described in the present invention.

The same or similar reference numbers in the drawings refer to the same or similar parts.

Detailed Description

The present application is described in further detail below with reference to the accompanying drawings.

In one typical configuration of the present application, the terminal, the devices of the services network, and the trusted party each include one or more processors (e.g., central processing units (Central Processing Unit, CPU)), input/output interfaces, network interfaces, and memory.

The Memory may include non-volatile Memory in a computer readable medium, random access Memory (Random Access Memory, RAM) and/or non-volatile Memory, etc., such as Read Only Memory (ROM) or Flash Memory (Flash Memory). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (Programmable Random Access Memory, PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), read-Only Memory (ROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other Memory technology, read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by the computing device.

The device referred to in the present application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product which can perform man-machine interaction with a user (such as man-machine interaction through a touch pad), for example, a smart phone, a tablet computer and the like, and the mobile electronic product can adopt any operating system, for example, an android operating system, an iOS operating system and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable Gate Array, FPGA), a digital signal processor (Digital Signal Processor, DSP), an embedded device, and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a virtual supercomputer composed of a group of loosely coupled computer sets. Including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, VPN networks, wireless Ad Hoc networks (Ad Hoc networks), and the like. Preferably, the device may be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the above-described devices are merely examples, and that other devices now known or hereafter may be present as appropriate for the application, are intended to be within the scope of the present application and are incorporated herein by reference.

In the description of the present application, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.

Fig. 1 shows a typical scenario of the present application, in which a reading application (for example, an arbitrary reading application or a cartoon reading application) is installed in a user device, the user device establishes a communication connection with a network device corresponding to the reading application, based on the communication connection, the network device receives a book promotion request sent by the user device, and performs clustering processing on a promotion user set corresponding to the target book according to promotion information corresponding to the book promotion request, so as to determine a promotion user subset to which the first user belongs, and determines recommended book information corresponding to the book promotion request according to book promotion record information of each second user in the promotion user subset on other books, and then returns recommended book information corresponding to the book promotion request to the user device through the communication connection. Among them, the user devices include, but are not limited to, mobile phones, tablets, and computing devices such as notebook computers (with touch screen).

Referring to the system shown in fig. 1, fig. 2 illustrates a system method for processing a book promotion request in a reading application according to one embodiment of the present application, the method comprising:

Fig. 3 shows a method for processing a book promotion request in a reading application at a network device side according to an embodiment of the present application, the method includes step S101, step S102 and step S103.

Specifically, in step S101, the network device receives a book promotion request sent by the user device, where the book promotion request is sent in response to a promotion triggering operation of the first user on a target book in a reading application of the user device. For example, responding to a promotion triggering operation of a first user on a target book in a reading application of user equipment, wherein the promotion triggering operation comprises a promotion button clicking operation or a promotion rewarding operation triggered based on the promotion button clicking operation performed by the first user in a specific promotion area of the target book, and the user equipment sends a book promotion request to network equipment corresponding to the reading application to realize promotion of the first user on the target book author, wherein the book promotion request comprises book identification information of the target book.

In step S102, the network device responds to the book promotion request, and performs clustering processing on a promotion user set corresponding to the target book according to promotion excitation information corresponding to the book promotion request, so as to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set has initiated promotion operation on the target book; and determining the recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset. For example, in response to the book promotion request, the network device obtains book identification information of the target book and determines a collection of promotion users (e.g., one or more promotion users) that have performed a promotion operation on the target book based on the book identification information, e.g., the network device pre-establishes book identification information and a collection of promotion users (e.g., the collection includes one or more promotion users), and in some embodiments, the method further includes step S104 (not shown), in step S104, the network device adds the first user to the collection of promotion users corresponding to the target book. For example, the book promotion request further includes user identification information of the first user, and on the basis of determining a promotion user set corresponding to the target book, the network device adds the first user to the promotion user set corresponding to the target book, so as to provide a basis for recommending book information for the first user based on the promotion user set. In some embodiments, the responding to the book promotion request, clustering the promotion user set corresponding to the target book according to promotion information corresponding to the book promotion request to determine a promotion user subset to which the first user belongs, includes: responding to the book promotion request, if the promotion request comprises promotion information according to the book promotion request, carrying out clustering processing on a promotion user set corresponding to the target book according to the promotion information so as to determine a promotion user subset to which the first user belongs. The promotion information comprises promotion rewarding forms such as promotion amount, coins, points, month tickets and the like, for example, the network equipment establishes book identification information and promotion user sets in advance, and when one or more users in the promotion user sets execute promotion triggering operation on the target books, corresponding promotion information is included in book promotion requests sent to the network equipment corresponding to the reading application by the user equipment of the one or more users. If the book promotion request comprises promotion information, the network equipment adds the first user to the promotion user set according to the user identification information in the book promotion request, so that a basis is provided for subsequent clustering processing based on the promotion user set. In some embodiments, the responding to the book promotion request, clustering the promotion user set corresponding to the target book according to promotion information corresponding to the book promotion request to determine a promotion user subset to which the first user belongs, includes: responding to the book promotion request, and if the promotion request comprises promotion information according to the book promotion request, acquiring first promotion description vector information of promotion information corresponding to the book promotion request; and clustering the promotion user set corresponding to the target book according to the first promotion description vector information to determine a promotion user subset to which the first user belongs. For example, on the premise that the network device determines the promoting user set, when the promoting user set is further classified into the promoting user subset based on the user similarity in the promoting user set, the book information can be accurately recommended to the user in the following. In some embodiments, the distance information between the second promotion description vector information corresponding to the promotion information of each second user in the promotion user subset and the first promotion description vector information is smaller than a predetermined vector distance threshold. For example, on the basis that the network device obtains the first promotion description vector information of the promotion information corresponding to the promotion request of the book promotion, the network device obtains the second promotion description vector information corresponding to the promotion information of at least one user in the promotion user set, and obtains the distance information between the second promotion description vector and the first promotion description vector information based on the second promotion description vector information, and in some embodiments, the second promotion description vector and the first promotion description vector information respectively include a one-dimensional vector or a multidimensional vector. If the distance information is smaller than a predetermined vector distance threshold, the network device classifies the at least one user and the first user as a subset of more users, and if the distance information between the first more descriptive vector and the second more descriptive vector information is smaller than the predetermined vector distance threshold, the network device determines that the at least one user and the first user have more similarity, thereby providing a basis for recommending books for the first user based on the at least one user.

In some embodiments, the first further description vector information includes at least any one of:

1) Urging a larger number of component information;

for example, the promotion description vector information includes promotion number component information, wherein the promotion number component information may be determined by a promotion amount size, a number of coins, a number of credits, etc. included in the promotion information.

2) Time component information;

for example, the promotion vector information includes time component information sent by the promotion information, and if the time of sending the promotion information is the same as or similar to the time of sending the first promotion information by at least one user in the promotion user set, the network device determines that the distance information between the second promotion description component information of the at least one user and the first promotion description component information of the first user is smaller than a predetermined vector distance threshold, so as to classify the at least one user and the first user into a promotion user subset.

3) Counting component information by historical promotion times;

for example, the network device obtains the historical promotion count information of the first user and the historical promotion count information of at least one user in the promotion user set, takes the historical promotion count information as promotion description component information for measuring corresponding promotion motivation information, and if the historical promotion count information of the first user and the historical promotion count information of at least one user in the promotion user set are the same or similar, the network device determines that the distance information between the first promotion description vector information of the at least one user and the promotion description vector information of the first user is smaller than a predetermined vector distance threshold, so that the at least one user and the first user are classified as a promotion user subset. In the case of a multi-dimensional metric promotion more descriptive vector, the network device may more accurately determine a subset of promotion users to which the first user belongs, thereby providing a basis for a subsequent recommendation of books. In some embodiments, the determining the recommended book information corresponding to the book promotion request according to the book promotion record information of the second users in the promotion user subset on other books includes: and determining the recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset and the grade information of the other books. The book promotion record information includes, but is not limited to, promotion times information, promotion quantity information and promotion time information of the other books by each second user in the promotion user subset, wherein the other books include one or more books information of the second user which execute the promotion trigger operation, and the target books are not included in the one or more books information. For example, the network device may determine, according to the book promotion record information of the second users in the promotion user subset on other books, recommended book information corresponding to the book promotion request, for example, other books with the largest number of times of being promoted are taken as recommended book information, or other books with the closest promotion time to the book promotion request sent by the second users are taken as recommended book information, where a time difference between a time of executing a promotion operation on the other books by the second users in the promotion user subset and a promotion time of the book promotion request sent is smaller than a predetermined time difference threshold. On the basis, the network equipment can determine the recommended book information corresponding to the book promotion request by combining the grade information of the other books. In some embodiments, the ranking information of the other books includes at least any one of:

1) Scoring information of the other books;

2) Information on the number of readers of the other books; for example, on the basis that the network device determines the candidate recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset, the network device may select books with higher scoring information or higher reading number from the candidate recommended book information as recommended book information. In this case, the recommended book information can better meet the requirements of the user, thereby improving the reading experience of the user.

In some embodiments, the determining the recommended book information corresponding to the book promotion request according to the book promotion record information of the second users in the promotion user subset on other books includes: acquiring book intersection information of the second users in the promoting user subset for carrying out promoting operation according to the book promoting record information of the other books; and determining the book intersection information as recommended book information corresponding to the book promotion request. For example, the network device obtains book intersection information from the book promotion record information of other books, wherein a plurality of second users (for example, user a, user B and user C) in the promotion user subset all perform promotion triggering operation on one or more books in the book intersection information, and the network device determines the book intersection information as recommended book information corresponding to the book promotion request. In this case, the book information recommended by the network device better meets the requirements of the user for promotion, and the real-time reading requirements of the first user are met to a certain extent.

In step S103, the network device returns the recommended book information to the user device along with the corresponding promotion execution completion information of the book promotion request. Thereby meeting the reading requirement of the first user and improving the reading experience of the user.

For example, a user holds a user device in which a reading application is installed. In response to a first user triggering a promotion of a target book in a reading application of the user device, the user device sends a book promotion request to a network device, wherein the book promotion request includes promotion information (e.g., 100 coins). The network device performs clustering processing on the second user according to the promotion information, for example, classifies the second user into a promotion user subset, wherein the promotion information range of the user in the promotion user subset on the target books is 99.9-100.9 book blocks, the network device obtains other book information promoted by other users in the promotion user, for example, selects other books promoted by other users for multiple times, and uses the other books as recommended book information. And then, the network equipment returns the recommended book information to the user equipment along with the corresponding promotion execution completion information of the book promotion request.

In some embodiments, the method further comprises step S105 (not shown), in step S105, the network device sends corresponding presentation information to the device used by each user in the set of promoted users corresponding to the target book. The presentation information comprises advertisement information, wherein based on the rewarding users of the target books, the network equipment can take the reading pages of each user in the more user set as an advertisement position for an advertiser to put advertisements, so that the income of reading application is improved. In some embodiments, the sending the corresponding presentation information to the device used by each user in the set of updated users corresponding to the target book includes: determining presentation information corresponding to each user in the promotion user set corresponding to the target book according to the historical behavior log of the user; and sending the presentation information corresponding to the user to equipment used by the user. The historical behavior log comprises payment information of each user in a reading application, click times information of advertisement information, payment behavior information of the advertisement information and the like. For example, if the number of clicks of at least one user in the user set on the advertisement information is greater than a predetermined threshold number of clicks, the network device determines the advertisement information corresponding to the at least one user, where the unit price of the advertisement information is higher, and recommending the matched advertisement information to the user based on the historical behavior information of the user can sufficiently improve the conversion rate of the advertisement. In some embodiments, the determining presentation information corresponding to each user in the set of updated users corresponding to the target book according to the historical behavior log of the user includes: determining historical accumulated payment quantity information corresponding to each user in the promotion user set corresponding to the target book according to the historical behavior log of the user; and determining presentation information corresponding to the user according to the historical accumulated payment quantity information. For example, the historical behavior log of each user includes the historical payment information (such as rewarding, or purchasing books for payment, etc.), and the network device obtains corresponding historical accumulated payment amount information (such as the total amount of historical payment) according to the historical behavior log of each user, so as to provide a basis for determining corresponding presentation information based on the historical payment amount information. In some embodiments, the determining presentation information corresponding to the user according to the historical accumulated payment amount information includes: and if the historical accumulated payment quantity information is larger than a preset quantity critical threshold, determining presentation information corresponding to the historical accumulated payment quantity information as presentation information corresponding to the user, wherein the resource overhead amount corresponding to the presentation information is larger than the preset resource quantity threshold, and the resource quantity threshold is positively related to the quantity critical threshold. For example, the user's historical cumulative payment amount is greater than 1000 coins, and the network device determines that the amount of payment corresponding to the presence information corresponding to the historical cumulative payment amount information is greater than a predetermined amount threshold (e.g., the amount of the presence information is greater than 100), wherein the amount threshold is set by the network device in direct proportion to the corresponding resource amount threshold.

In some embodiments, the method further includes step S106 (not shown), and in step S106, the network device updates the author account information of the author corresponding to the target book according to the promotion information. For example, after the network device receives the book promotion request, a promotion prompt about the target book is sent to the user device of the target book author, and the network device determines motivation information in the book promotion request, wherein the motivation information comprises appreciation information, for example, in general, a user promotes a book with promotion and appreciation, so that the motivation author creates to meet the reading requirement of the user. Taking the reading application as a platform as an example, the network equipment updates account information of the user in the platform according to the corresponding promotion and promotion information of the book promotion request. In some embodiments, the updating the author account information of the author corresponding to the target book according to the promotion information includes: determining the incentive amount of the first user to the author according to the incentive information; the incentive amount is added to the author account information of the author to update the author account information. For example, on the basis of obtaining the incentive amount corresponding to the target book, the network device can accurately update account information of the author in real time so as to provide a basis for the author to receive the incentive amount for incentive creation.

In some embodiments, the method further includes step S107 (not shown), in which a network device receives a book pickup request sent by the user device in response to a triggering operation of the first user on the recommended book information in step S107; responding to the book acquisition request, and determining book chapter information which can be acquired by the first user for free and is related to the recommended book information; and returning the book chapter information to the user equipment. For example, the user device receives the recommended book information sent by the network device, and presents the recommended book information on the reading application, and in response to a triggering operation (e.g., a clicking operation) of the recommended book information by the first user, the user device sends a book pickup request to the network device, where the book pickup request includes first user identification information of the first user, and in some embodiments, the determining book chapter information related to the recommended book information that is retrievable by the first user for free includes: and determining book chapter information which can be received by the first user for free and is related to the recommended book information according to the historical excitation promotion information of the first user in the reading application. For example, the network device obtains the history log information of the first user according to the first user identification information of the first user, wherein the history log information comprises history incentive promotion information (for example, history appreciation amount information) of the first user, and the network device determines chapter information which can be taken by the first user for free according to the history appreciation amount information, so that the first user can be encouraged to do more appreciation actions and the income of reading application can be improved. In some embodiments, the determining book chapter information related to the recommended book information that the first user can get free from the historical incentive promotion information of the first user in the reading application includes: if the accumulated quantity information corresponding to the historical excitation promotion information of the first user in the reading application is larger than a preset quantity critical point threshold value, determining book chapter quantity information which corresponds to the quantity critical point threshold value and can be acquired by the first user for free and is related to the recommended book information; and determining book chapter information in the recommended book information which can be received by the first user for free according to the book chapter quantity information. For example, if the mapping relationship between the threshold value of the preset amount of money and the information of the number of book chapters related to the recommended book information that the first user can obtain for free is that the accumulated amount of money corresponding to the historical excitation boost information of the first user in the reading application is greater than the predetermined threshold value of the first amount of money (for example, 100), the network device determines that the information of the number of book chapters that the first user can obtain for free is a first threshold value of the number (for example, 10), and if the accumulated amount of money corresponding to the historical excitation boost information of the first user in the reading application is greater than a predetermined threshold value of the second amount of money (for example, 200), the network device determines that the information of the number of book chapters that the first user can obtain for free is a second threshold value of the number (for example, 20), and so on by analogy, those skilled in the art should understand that the above-mentioned information of determining that the number of book chapters that the first user can obtain for free is only an example, other existing or possible information of the number of book chapters that determines that the first user can obtain for free is also included in the scope of the application, and is included in the scope of the application for protection that the application. In some embodiments, the returning the book chapter information to the user device includes: and returning the book chapter information and the successful acquisition information to the user equipment. For example, if the network device determines that the first user can obtain the chapter information of the book freely, the successfully obtained information is returned to the user device, so that the first user can be informed of the chapter information of the book in time and the first user can read the book for a long time.

Fig. 4 shows a method for processing a book promotion request in a reading application at a user equipment side according to an embodiment of the present application, the method includes step S201, step S202 and step S203.

Specifically, in step S201, the user device responds to a triggering operation of the first user for promoting the target books in the reading application of the user device, and sends a book promoting request to the network device corresponding to the reading application. The promotion triggering operation includes a promotion operation performed after the first user finishes or is about to finish reading a current existing chapter of the target book, for example, each book in the corresponding reading application is configured with a corresponding promotion button for the first user to perform the promotion operation, or after the first user finishes continuously reading a plurality of chapters (for example, five chapters) of the target book, the user equipment automatically starts the promotion operation. For example, in response to a promotion operation of a reading application on a target book in the user equipment, the user equipment sends a book promotion request to the network equipment, wherein the book promotion request comprises book identification information of the target book for the network equipment to acquire the target book information, and the book identification information comprises a book name or an ID of the book. The network device receives the book promotion request.

In step S202, the user equipment receives recommended book information returned by the network equipment based on the book promotion request and promotion execution completion information corresponding to the book promotion request. For example, the network device receives the book promotion request, acquires recommended book information corresponding to the book promotion request if the book promotion request includes promotion information, and returns the recommended book information to the user device along with promotion execution completion information corresponding to the book promotion request.

In step S203, the user device presents the recommended book information. For example, the user equipment presents the recommended book information and the promotion execution completion information for the user to explicitly send the promotion information to the author of the target book, and simultaneously for the first user to acquire the recommended book information.

In some embodiments, the method further includes step S204 (not shown), in which, in response to a triggering operation of the first user on the recommended book information, the user device sends a book pickup request to the network device in step S204; and receiving book chapter information which is returned by the network equipment based on the book acquisition request and can be acquired by the first user for free and is related to the recommended book information. For example, the user device receives the recommended book information sent by the network device, and presents the recommended book information on the reading application, and responds to a triggering operation (for example, clicking operation) of the recommended book information by a first user, the user device sends a book acquisition request to the network device, wherein the book acquisition request comprises first user identification information of the first user, and in some embodiments, the network device determines book chapter information which can be acquired by the first user for free and is related to the recommended book information according to historical excitation promotion information of the first user in the reading application, and returns the book chapter information to the user device. In this case, it is advantageous to encourage the first user to perform the operation of the viewing property, thereby increasing the income of the reading application.

In some embodiments, the method further comprises step S205 (not shown), and in step S205, the user device receives presentation information corresponding to the first user returned by the network device based on the book acquisition request. The network equipment can take the reading page of each user in the more user set as an advertisement position for an advertiser to put advertisements, and the user equipment side presents the presentation information so that the first user can click, thereby improving the income of reading application.

FIG. 5 illustrates a flow chart for processing a request for a book promotion in a reading application, in response to a user's reward promotion to a novice in the reading application (e.g., where the user device presents a reward page for the user to perform the reward promotion), the user device sends a promotion request for the novice to a server, wherein the promotion request includes identification information of the novice; in response to the book promotion request, the server acquires other rewarding users rewarding the novels according to the identification information of the novels, selects at least one novels from other novels rewarded by the other rewarding users to generate novels recommended advertisements, generates corresponding merchant advertisements (for example, the historical payment amount is high and the corresponding advertising unit price is high) according to the historical payment records of the users rewarding the novels, and then returns the novels recommended advertisements, the rewarding completion messages and the merchant advertisements to the user equipment. The user equipment displays a novel recommended advertisement rewarding completion message and merchant advertisements, responds to the user's operation of the novel recommended advertisement, sends a novel soliciting request to the server, the server determines the free college or partial chapter novels of the user according to the historical rewarding information of the user, adds the free college or partial chapter novels to the bookshelf of the user, returns the information added to the bookshelf to the user equipment, and displays the prompt information added to the bookshelf.

Fig. 6 shows a network device for handling a book promotion request in a reading application, according to one embodiment of the present application, the network device comprising a one-to-one module 101, a two-to-two module 102, and a three-to-three module 103.

Specifically, a module 101 is configured to receive a book promotion request sent by a user device, where the book promotion request is sent in response to a promotion triggering operation of a first user on a target book in a reading application of the user device. For example, responding to a promotion triggering operation of a first user on a target book in a reading application of user equipment, wherein the promotion triggering operation comprises a promotion button clicking operation or a promotion rewarding operation triggered based on the promotion button clicking operation performed by the first user in a specific promotion area of the target book, and the user equipment sends a book promotion request to network equipment corresponding to the reading application to realize promotion of the first user on the target book author, wherein the book promotion request comprises book identification information of the target book.

A second module 102, configured to respond to the book promotion request, and perform clustering processing on a promotion user set corresponding to the target book according to promotion excitation information corresponding to the book promotion request, so as to determine a promotion user subset to which the first user belongs, where each promotion user in the promotion user set has initiated a promotion operation on the target book; and determining the recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset. For example, in response to the book promotion request, the network device obtains book identification information of the target book and determines a collection of promotion users (e.g., one or more promotion users) that have performed a promotion operation on the target book based on the book identification information, e.g., the network device pre-establishes book identification information and a collection of promotion users (e.g., the collection includes one or more promotion users), and in some embodiments, the network device further includes a four module 104 (not shown), a four module 104, for adding the first user to the collection of promotion users corresponding to the target book. The implementation manner of the four modules 104 is the same as or similar to that of the embodiment of the step S104, so that the detailed description is omitted herein and incorporated by reference. In some embodiments, the responding to the book promotion request, clustering the promotion user set corresponding to the target book according to promotion information corresponding to the book promotion request to determine a promotion user subset to which the first user belongs, includes: responding to the book promotion request, if the promotion request comprises promotion information according to the book promotion request, carrying out clustering processing on a promotion user set corresponding to the target book according to the promotion information so as to determine a promotion user subset to which the first user belongs. In response to the book promotion request, clustering is performed on the promotion user set corresponding to the target book according to promotion excitation information corresponding to the book promotion request, so as to determine that the operation of the promotion user subset to which the first user belongs is the same as or similar to that of the embodiment shown in fig. 3, so that details are not repeated and are incorporated herein by reference. In some embodiments, the responding to the book promotion request, clustering the promotion user set corresponding to the target book according to promotion information corresponding to the book promotion request to determine a promotion user subset to which the first user belongs, includes: responding to the book promotion request, and if the promotion request comprises promotion information according to the book promotion request, acquiring first promotion description vector information of promotion information corresponding to the book promotion request; and clustering the promotion user set corresponding to the target book according to the first promotion description vector information to determine a promotion user subset to which the first user belongs. The operation of the related clustering process is the same as or similar to that of the embodiment shown in fig. 3, and thus is not described in detail herein and incorporated by reference. In some embodiments, the distance information between the second promotion description vector information corresponding to the promotion information of each second user in the promotion user subset and the first promotion description vector information is smaller than a predetermined vector distance threshold. The operation of the second promotion description vector information corresponding to the promotion information of each second user in the promotion user subset and the distance information of the first promotion description vector information being smaller than the predetermined vector distance threshold is the same as or similar to the embodiment shown in fig. 3, and thus is not described in detail herein, and is incorporated by reference.

urging a larger number of component information;

time component information;

counting component information by historical promotion times; the operation of the related first further description vector information is the same as or similar to that of the embodiment shown in fig. 3, and thus, will not be described in detail herein, and is incorporated by reference.

In some embodiments, the determining the recommended book information corresponding to the book promotion request according to the book promotion record information of the second users in the promotion user subset on other books includes: and determining the recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset and the grade information of the other books. The operation of determining the recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset is the same as or similar to the embodiment shown in fig. 3, and thus is not described in detail and is incorporated herein by reference. In some embodiments, the ranking information of the other books includes at least any one of:

Scoring information of the other books;

information on the number of readers of the other books; the operation of the related level information is the same as or similar to that of the embodiment shown in fig. 3, and thus is not described in detail herein, and is incorporated by reference.

In some embodiments, the determining the recommended book information corresponding to the book promotion request according to the book promotion record information of the second users in the promotion user subset on other books includes: acquiring book intersection information of the second users in the promoting user subset for carrying out promoting operation according to the book promoting record information of the other books; and determining the book intersection information as recommended book information corresponding to the book promotion request. The operation of determining the recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset is the same as or similar to the embodiment shown in fig. 3, and thus is not described in detail and is incorporated herein by reference.

And the three modules 103 are used for returning the recommended book information to the user equipment along with the corresponding promotion execution completion information of the book promotion request. Thereby meeting the reading requirement of the first user and improving the reading experience of the user.

Here, the specific implementation examples of the one-to-one module 101, the two-to-one module 102 and the three-to-three module 103 are the same as or similar to those of the embodiment of the steps S101, S102 and S103 in fig. 3, and are not described in detail herein, and are incorporated herein by reference.

In some embodiments, the network device further includes a five module 105 (not shown), and the five module 105 is configured to send corresponding presentation information to a device used by each user in the set of updated users corresponding to the target book. The specific implementation manner of the five modules 105 is the same as or similar to that of the embodiment of the step S105, so that the detailed description is omitted herein and incorporated by reference. In some embodiments, the sending the corresponding presentation information to the device used by each user in the set of updated users corresponding to the target book includes: determining presentation information corresponding to each user in the promotion user set corresponding to the target book according to the historical behavior log of the user; and sending the presentation information corresponding to the user to equipment used by the user. The operation of sending the corresponding presentation information to the user device of each user in the updated user set corresponding to the target book is the same as or similar to the embodiment shown in fig. 3, so that the description is omitted and incorporated herein by reference. In some embodiments, the determining presentation information corresponding to each user in the set of updated users corresponding to the target book according to the historical behavior log of the user includes: determining historical accumulated payment quantity information corresponding to each user in the promotion user set corresponding to the target book according to the historical behavior log of the user; and determining presentation information corresponding to the user according to the historical accumulated payment quantity information. The operation of determining the presentation information corresponding to each user according to the historical behavior log of each user in the updated user set corresponding to the target book is the same as or similar to the embodiment shown in fig. 3, so that details are not repeated and are incorporated herein by reference. In some embodiments, the determining presentation information corresponding to the user according to the historical accumulated payment amount information includes: and if the historical accumulated payment quantity information is larger than a preset quantity critical threshold, determining presentation information corresponding to the historical accumulated payment quantity information as presentation information corresponding to the user, wherein the resource overhead amount corresponding to the presentation information is larger than the preset resource quantity threshold, and the resource quantity threshold is positively related to the quantity critical threshold. The operation of determining the presentation information corresponding to each user according to the historical accumulated payment amount information is the same as or similar to the embodiment shown in fig. 3, and thus will not be described in detail herein, and is incorporated by reference.

In some embodiments, the network device further includes a six module 106 (not shown), and the six module 106 is configured to update the author account information of the author corresponding to the target book according to the promotion information. The specific implementation manner of the six modules 106 is the same as or similar to that of the embodiment of the step S106, so that the description is omitted herein for reference. In some embodiments, the updating the author account information of the author corresponding to the target book according to the promotion information includes: determining the incentive amount of the first user to the author according to the incentive information; the incentive amount is added to the author account information of the author to update the author account information. The operation of updating the account information of the author corresponding to the target book according to the promotion information is the same as or similar to that of the embodiment shown in fig. 3, and thus is not described in detail herein, and is incorporated by reference.

In some embodiments, the network device further includes a seven module 107 (not shown), and the seven module 107 is configured to receive a book pickup request sent by the user device in response to the triggering operation of the first user on the recommended book information; responding to the book acquisition request, and determining book chapter information which can be acquired by the first user for free and is related to the recommended book information; and returning the book chapter information to the user equipment. The implementation manner of the seventh module 107 is the same as or similar to that of the embodiment of the step S107, so that the detailed description is omitted herein and incorporated by reference. In some embodiments, the determining book chapter information relating to the recommended book information that is freely retrievable by the first user includes: and determining book chapter information which can be received by the first user for free and is related to the recommended book information according to the historical excitation promotion information of the first user in the reading application. The operation of determining the book chapter information related to the recommended book information that the first user can obtain for free is the same as or similar to that of the embodiment shown in fig. 3, and thus is not described in detail, and is incorporated herein by reference. In some embodiments, the determining book chapter information related to the recommended book information that the first user can get free from the historical incentive promotion information of the first user in the reading application includes: if the accumulated quantity information corresponding to the historical excitation promotion information of the first user in the reading application is larger than a preset quantity critical point threshold value, determining book chapter quantity information which corresponds to the quantity critical point threshold value and can be acquired by the first user for free and is related to the recommended book information; and determining book chapter information in the recommended book information which can be received by the first user for free according to the book chapter quantity information. The operation of determining the book chapter information related to the recommended book information, which can be received by the first user for free, according to the historical excitation promotion information of the first user in the reading application is the same as or similar to the embodiment shown in fig. 3, and thus is not described in detail herein, and is incorporated by reference. In some embodiments, the returning the book chapter information to the user device includes: and returning the book chapter information and the successful acquisition information to the user equipment. The operation of returning the book chapter information to the user equipment is the same as or similar to the embodiment shown in fig. 3, and thus will not be described in detail, and is incorporated herein by reference.

Fig. 7 shows a user device for handling a book promotion request in a reading application, according to one embodiment of the present application, the user device comprising a two-one module 201, a two-two module 202 and a two-three module 203.

Specifically, the second module 201 is configured to respond to a promotion triggering operation of the first user on a target book in a reading application of the user equipment, and send a book promotion request to a network device corresponding to the reading application. The promotion triggering operation includes a promotion operation performed after the first user finishes or is about to finish reading a current existing chapter of the target book, for example, each book in the corresponding reading application is configured with a corresponding promotion button for the first user to perform the promotion operation, or after the first user finishes continuously reading a plurality of chapters (for example, five chapters) of the target book, the user equipment automatically starts the promotion operation. For example, in response to a promotion operation of a reading application on a target book in the user equipment, the user equipment sends a book promotion request to the network equipment, wherein the book promotion request comprises book identification information of the target book for the network equipment to acquire the target book information, and the book identification information comprises a book name or an ID of the book. The network device receives the book promotion request.

And the second-second module 202 is configured to receive recommended book information returned by the network device based on the book promotion request and promotion execution completion information corresponding to the book promotion request. For example, the network device receives the book promotion request, acquires recommended book information corresponding to the book promotion request if the book promotion request includes promotion information, and returns the recommended book information to the user device along with promotion execution completion information corresponding to the book promotion request.

And the second and third modules 203 are configured to present the recommended book information. For example, the user equipment presents the recommended book information and the promotion execution completion information for the user to explicitly send the promotion information to the author of the target book, and simultaneously for the first user to acquire the recommended book information.

Here, the specific implementation examples of the two-one module 201, the two-two module 202 and the two-three module 203 are the same as or similar to those of the embodiment of the steps S201, S202 and S203 in fig. 4, and are not described in detail herein, and are incorporated herein by reference.

In some embodiments, the user device further includes a second four module 204 (not shown), where the second four module 204 is configured to send a book pickup request to the network device in response to a triggering operation of the first user on the recommended book information; and receiving book chapter information which is returned by the network equipment based on the book promotion request and can be acquired by the first user for free and related to the recommended book information. The implementation manner of the two-four module 204 is the same as or similar to that of the embodiment of the step S204, so that the detailed description is omitted herein and incorporated by reference.

In some embodiments, the user device further includes a second-fifth module 205 (not shown), where the second-fifth module 205 is configured to receive presentation information corresponding to the first user returned by the network device based on the book promotion request. The implementation manner of the two-five module 205 is the same as or similar to the embodiment of the step S205, so that the detailed description is omitted herein and incorporated by reference.

FIG. 8 illustrates a system device for processing a book promotion request in a reading application, according to one embodiment of the present application, the system comprising:

The present application also provides a computer readable storage medium storing computer code which, when executed, performs a method as claimed in any preceding claim.

The present application also provides a computer program product which, when executed by a computer device, performs a method as claimed in any preceding claim.

The present application also provides a computer device comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described herein;

In some embodiments, as shown in fig. 9, the system 1000 can be implemented as any one of the network devices, first user device, or second user device of the various described embodiments. In some embodiments, system 1000 can include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement the modules to perform the actions described herein.

For one embodiment, the system control module 1010 may include any suitable interface controller to provide any suitable interface to at least one of the processor(s) 1005 and/or any suitable device or component in communication with the system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. The memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used, for example, to load and store data and/or instructions for system 1000. For one embodiment, system memory 1015 may comprise any suitable volatile memory, such as, for example, suitable DRAM. In some embodiments, the system memory 1015 may comprise double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, the system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable nonvolatile memory (e.g., flash memory) and/or may include any suitable nonvolatile storage device(s) (e.g., hard Disk drive(s) (HDD), compact Disk drive(s) (CD) and/or digital versatile Disk drive (s)).

NVM/storage 1020 may include storage resources that are physically part of the device on which system 1000 is installed or which may be accessed by the device without being part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. The system 1000 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic of one or more controllers (e.g., memory controller module 1030) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic of one or more controllers of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, workstation, desktop computing device, or mobile computing device (e.g., laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, keyboards, liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application Specific Integrated Circuits (ASICs), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions as described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Those skilled in the art will appreciate that the form of computer program instructions present in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Herein, a computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media whereby a communication signal containing, for example, computer readable instructions, data structures, program modules, or other data, is transferred from one system to another. Communication media may include conductive transmission media such as electrical cables and wires (e.g., optical fibers, coaxial, etc.) and wireless (non-conductive transmission) media capable of transmitting energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied as a modulated data signal, for example, in a wireless medium, such as a carrier wave or similar mechanism, such as that embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed computer-readable information/data that can be stored for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the present application as described above.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.

Claims

1. A method for processing book promotion request information in a reading application at a network device side, wherein the method comprises the following steps:

responding to the book promotion request, and if the promotion request comprises promotion information according to the book promotion request, acquiring first promotion description vector information of promotion information corresponding to the book promotion request; clustering a promotion user set corresponding to the target book according to the first promotion description vector information to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set initiates promotion operation on the target book, and the distance information between second promotion description vector information corresponding to promotion excitation information of each second user in the promotion user subset and the first promotion description vector information is smaller than a preset vector distance threshold; determining recommended book information corresponding to the book promotion request according to book promotion record information of other books by each second user in the promotion user subset;

Returning the recommended book information to the user equipment along with the corresponding promotion execution completion information of the book promotion request;

wherein the first further description vector information includes at least any one of:

urging a larger number of component information;

time component information;

the historical number of times of promotion is counted to obtain component information.

2. The method of claim 1, wherein the method further comprises:

and adding the first user to a promotion user set corresponding to the target book.

3. The method of claim 1, wherein the determining the recommended book information corresponding to the book promotion request according to the book promotion record information of the other books by each second user in the subset of promotion users comprises:

and determining the recommended book information corresponding to the book promotion request according to the book promotion record information of each second user on other books in the promotion user subset and the grade information of the other books.

4. A method according to claim 3, wherein the ranking information of the other books comprises at least any one of:

scoring information of the other books;

and information of the number of people reading the other books.

5. The method of claim 1, wherein the determining the recommended book information corresponding to the book promotion request according to the book promotion record information of the other books by each second user in the subset of promotion users comprises:

acquiring book intersection information of the second users in the promoting user subset for carrying out promoting operation according to the book promoting record information of the other books;

and determining the book intersection information as recommended book information corresponding to the book promotion request.

6. The method of claim 1, wherein the method further comprises:

and sending corresponding presentation information to equipment used by each user in the promotion user set corresponding to the target book.

7. The method of claim 6, wherein the sending the corresponding presentation information to the device used by each user in the set of promoted users corresponding to the target book comprises:

determining presentation information corresponding to each user in the promotion user set corresponding to the target book according to the historical behavior log of the user;

and sending the presentation information corresponding to the user to equipment used by the user.

8. The method of claim 7, wherein the determining presentation information corresponding to each user in the set of updated users corresponding to the target book according to the historical behavioral log of the user comprises:

Determining historical accumulated payment quantity information corresponding to each user in the promotion user set corresponding to the target book according to the historical behavior log of the user;

and determining presentation information corresponding to the user according to the historical accumulated payment quantity information.

9. The method of claim 8, wherein the determining presentation information corresponding to the user according to the historical accumulated payment amount information comprises:

and if the historical accumulated payment quantity information is larger than a preset quantity critical threshold, determining presentation information corresponding to the historical accumulated payment quantity information as presentation information corresponding to the user, wherein the resource overhead amount corresponding to the presentation information is larger than the preset resource quantity threshold, and the resource quantity threshold is positively related to the quantity critical threshold.

10. The method of claim 1, wherein the method further comprises:

and updating the author account information of the author corresponding to the target book according to the promotion information.

11. The method of claim 10, wherein the updating the author account information of the author corresponding to the target book according to the promotion information comprises:

Determining the incentive quantity of the first user to the author according to the incentive information;

the incentive amount is added to the author account information of the author to update the author account information.

12. The method of claim 1, wherein the method further comprises:

receiving a book acquisition request sent by the user equipment in response to the triggering operation of the first user on the recommended book information;

responding to the book acquisition request, and determining book chapter information which can be acquired by the first user for free and is related to the recommended book information;

and returning the book chapter information to the user equipment.

13. The method of claim 12, wherein the returning the book chapter information to the user device comprises:

and returning the book chapter information and the successful acquisition information to the user equipment.

14. The method of claim 12, wherein the determining book chapter information relating to the recommended book information that is freely retrievable by the first user comprises:

and determining book chapter information which can be received by the first user for free and is related to the recommended book information according to the historical excitation promotion information of the first user in the reading application.

15. The method of claim 14, wherein the determining book chapter information relating to the recommended book information that is freely retrievable by the first user based on historical incentive information of the first user in the reading application comprises:

if the accumulated quantity information corresponding to the historical excitation promotion information of the first user in the reading application is larger than a preset quantity critical point threshold value, determining book chapter quantity information which corresponds to the quantity critical point threshold value and can be acquired by the first user for free and is related to the recommended book information;

and determining book chapter information in the recommended book information which can be received by the first user for free according to the book chapter quantity information.

16. A method for processing book promotion request information in a reading application at a user equipment side, wherein the method comprises the following steps:

responding to a promotion triggering operation of a first user on a target book in a reading application of user equipment, and sending a book promotion request to network equipment corresponding to the reading application, wherein the network equipment responds to the book promotion request, and if the promotion request comprises promotion information according to the book promotion request, acquires first promotion description vector information of promotion information corresponding to the book promotion request; clustering a promotion user set corresponding to the target book according to the first promotion description vector information to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set initiates promotion operation on the target book, and the distance information between second promotion description vector information corresponding to promotion excitation information of each second user in the promotion user subset and the first promotion description vector information is smaller than a preset vector distance threshold; determining recommended book information corresponding to the book promotion request according to book promotion record information of other books by each second user in the promotion user subset; returning the recommended book information to the user equipment along with the corresponding promotion execution completion information of the book promotion request;

presenting the recommended book information;

urging a larger number of component information;

time component information;

17. The method of claim 16, wherein the method further comprises:

responding to the triggering operation of the first user on the recommended book information, and sending a book acquisition request to the network equipment;

and receiving book chapter information which is returned by the network equipment based on the book acquisition request and can be acquired by the first user for free and is related to the recommended book information.

18. The method of claim 16, wherein the method further comprises:

and receiving presentation information which is returned by the network equipment based on the book promotion request and corresponds to the first user.

19. A method for processing book promotion request information in a reading application, wherein the method comprises:

The network equipment receives the book promotion request, responds to the book promotion request, and acquires first promotion description vector information of promotion information corresponding to the book promotion request if the promotion request comprises promotion information according to the book promotion request; clustering a promotion user set corresponding to the target book according to the first promotion description vector information to determine a promotion user subset to which the first user belongs, wherein each promotion user in the promotion user set initiates promotion operation on the target book, and the distance information between second promotion description vector information corresponding to promotion excitation information of each second user in the promotion user subset and the first promotion description vector information is smaller than a preset vector distance threshold; determining recommended book information corresponding to the book promotion request according to book promotion record information of other books by each second user in the promotion user subset;

the user equipment receives the recommended book information and the corresponding promotion execution completion information of the book promotion request, and presents the recommended book information;

urging a larger number of component information;

time component information;

20. An apparatus for processing book promotion request information in a reading application, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions which, when executed, cause the processor to perform the method of any one of claims 1 to 18.

21. A computer readable medium storing instructions which, when executed by a computer, cause the computer to perform the operations of the method of any one of claims 1 to 18.