CN110175825B

CN110175825B - Method and equipment for providing target information

Info

Publication number: CN110175825B
Application number: CN201910442634.5A
Authority: CN
Inventors: 张香桃; 童小林
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-05-25
Filing date: 2019-05-25
Publication date: 2021-04-30
Anticipated expiration: 2039-05-25
Also published as: WO2020238828A1; CN110175825A

Abstract

The purpose of the application is to provide a method and equipment for providing target information, wherein a first user equipment sends a resource transfer request to a network equipment; the network equipment receives the resource transfer request, determines a first resource transfer share corresponding to a second user in the target group in a first account resource, determines a second resource transfer share corresponding to the second user in a second account resource based on the first resource transfer share, and simultaneously transfers the first resource transfer share and the second resource transfer share to a resource account corresponding to the second user; and the network equipment sends target information to second user equipment corresponding to the second user. The method and the device can improve the efficiency of providing information to the user by the information provider.

Description

Method and equipment for providing target information

Technical Field

The present application relates to the field of communications, and more particularly, to a technique for providing target information.

Background

With the improvement of living standard, people increasingly depend on the convenience brought by mobile communication equipment (or called mobile terminal). Mobile communication devices are providing people with rich information, such as establishing convenient paths for information providers to communicate information to users. For the user, the information provided by the information provider can assist the user in making decisions, for example, the user can timely obtain relevant information about products, services and the like according to the information provided by the information provider, and the information can be used for guiding the user to follow-up purchasing activities. In order to help users obtain information useful to themselves from a large amount of information, many efforts are made by various information providers.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for providing target information.

According to an aspect of the present application, there is provided a method for providing target information at a first user equipment, the method comprising:

determining a resource transfer request about a first account resource based on a resource transfer operation of a first user on a target group in which the first user is located;

sending the resource transfer request to a network device;

the first account resource corresponds to a resource account of the first user, the resource transfer request is used for simultaneously transferring a second resource transfer share of a second account resource and a first resource transfer share of the first account resource to a resource account of a second user, and the second user belongs to the target group.

According to another aspect of the present application, there is provided a first user equipment for providing target information, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the above-described method.

According to yet another aspect of the present application, there is provided a first user equipment comprising:

a first module, configured to determine a resource transfer request regarding a first account resource based on a resource transfer operation of a first user to a target group in which the first user is located;

a first and a second modules, configured to send the resource transfer request to a network device;

According to an aspect of the present application, there is provided a method for providing target information at a network device, the method including:

receiving a resource transfer request which is sent by first user equipment and relates to first account resources, wherein the first account resources correspond to resource accounts of first users of the first user equipment, and the first users belong to a target group;

determining a corresponding first resource transfer share of a second user in the target group in the first account resource;

determining a corresponding second resource transfer share of the second user in a second account resource based on the first resource transfer share, and simultaneously transferring the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a resource account corresponding to the second user;

and sending the target information of the provider corresponding to the second account resource to second user equipment corresponding to the second user.

According to another aspect of the present application, there is provided a network device for providing target information, wherein the device includes:

a processor; and

According to yet another aspect of the present application, there is provided a network device comprising:

a second module, configured to receive a resource transfer request sent by a first user device and related to a first account resource, where the first account resource corresponds to a resource account of a first user of the first user device, and the first user belongs to a target group;

a second module, configured to determine a corresponding first resource transfer share of a second user in the target group in the first account resource;

a second third module, configured to determine, based on the first resource transfer share, a corresponding second resource transfer share of the second user in a second account resource, and simultaneously transfer the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a resource account corresponding to the second user;

and a second fourth module, configured to send, to a second user device corresponding to the second user, target information of a provider corresponding to the second account resource.

According to an aspect of the present application, there is provided a method for providing target information at a second user equipment, the method comprising:

the system comprises a network device, a first account resource server and a second account resource server, wherein the network device is used for receiving target information of a provider corresponding to a second account resource sent by the network device;

presenting the target information;

the network device sends the target message after configuring a first account resource of a first user and a second account resource of a second user of the second user device to a resource account of the second user based on a first resource transfer share of the second user; the first user and the second user belong to the same target group.

According to another aspect of the present application, there is provided a second user equipment for providing target information, wherein the apparatus includes:

a processor; and

According to yet another aspect of the present application, there is provided a second user equipment, comprising:

the third module is used for receiving target information of a provider corresponding to the second account resource, which is sent by the network equipment;

a third module for presenting the target information;

According to one aspect of the present application, there is provided a method for providing target information, the method comprising:

the method comprises the steps that a first user device determines a resource transfer request about a first account resource based on a resource transfer operation of a first user on a target group in which the first user device is located, wherein the first account resource corresponds to an account of the first user;

the first user equipment sends the resource transfer request to network equipment;

the network equipment receives the resource transfer request and determines a first resource transfer share corresponding to a second user in the target group in the first account resource;

the network device determines a corresponding second resource transfer share of the second user in a second account resource based on the first resource transfer share, and simultaneously transfers the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a resource account corresponding to the second user;

the network equipment sends target information of a provider corresponding to the second account resource to second user equipment corresponding to the second user;

and the first user equipment receives and presents the resource transfer result information.

Currently, due to the rapid development of communication technology, users often need to face a large amount of various information, so that the information provided by the information provider to the users may be buried in other information, which is difficult to attract the attention of the users, and is not favorable for the user to make decisions. In addition, when the information provider directly provides the relevant information (such as promotion information) to the user, there is also a lack of interaction between the user and the user. Compared with the existing mode of providing the relevant information to the user by the information provider, the method and the device for providing the relevant information to the user when the user in the group performs resource transfer (such as, but not limited to, sending a red packet) to other users are helpful for the user to notice the relevant information, so that the efficiency of providing the information to the user by the information provider can be improved. Moreover, the method and the device can promote interaction among users on the basis, and improve the effectiveness of information providing directions for providing information to specific users in some cases.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology in one embodiment of the present application;

FIG. 2 illustrates a flow of a method for providing targeted information in one embodiment of the present application;

fig. 3 is a flowchart of a method for providing target information at a first user equipment in an embodiment of the present application;

fig. 4 is a flowchart of a method for providing target information at a network device in an embodiment of the present application;

fig. 5 is a flowchart of a method for providing target information at a second user equipment in an embodiment of the present application;

fig. 6 shows functional modules of a first user equipment in an embodiment of the application;

FIG. 7 illustrates functional modules of a network device in one embodiment of the application;

fig. 8 shows functional blocks of a second user equipment in an embodiment of the application;

FIG. 9 illustrates functional modules of an exemplary system that may be used in various embodiments of the present application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (Electrically-Erasable Programmable Read-Only Memory (EEPROM), Flash Memory (Flash Memory) or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (Digital Versatile Disc, DVD) or other optical storage, magnetic tape or other magnetic or non-magnetic storage devices, may be used to store information that may be accessed by the computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area Network, a metropolitan area Network, a local area Network, a VPN Network, a wireless Ad Hoc Network (Ad Hoc Network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

According to one aspect of the present application, a method for providing target information is provided. In some embodiments, the method is implemented based on the system shown in fig. 1. For example, according to a first resource transfer operation of the first terminal 100 (for example, the operation is performed based on a resource transfer request of a corresponding first user), the network device 200 transfers the corresponding resource to a resource account of a user corresponding to one or more second terminals 300.

The term "resource" as used herein includes, but is not limited to, cash balances, account credits or pre-authorized amounts, account credits, vouchers, redemption codes, etc. in user and third party accounts, and those skilled in the art will understand that these "resource" representations are by way of example only and not by way of limitation, and any existing or future representations that may occur are also included within the scope of the present application and are incorporated by reference herein.

Referring to fig. 2, the method includes the steps of:

Specific embodiments of the above method are described in detail below from the perspective of the first user equipment, the network device, and the second user equipment, respectively.

According to one aspect of the present application, a method for providing target information applied to a first user equipment is provided. Referring to fig. 3, the method includes steps S110 and S120.

Specifically, in step S110, the first user device receives a resource transfer request sent by the first user device and related to a first account resource, where the first account resource corresponds to a resource account of a first user of the first user device, and the first user belongs to a target group. Wherein the first account resource corresponds to a resource account (e.g., including but not limited to a cash account, a voucher account, a loyalty account, etc.) of the first user, the resource transfer request is for transferring a share of a second account resource on the network device corresponding to an information provider and a share of the first account resource to one or more target funding accounts to which the corresponding users (or "second users") also belong. For example, a first user device detects an operation of a corresponding first user on the first user device; if a resource configuration operation of the first user is detected (for example, by clicking a relevant area of a touch screen of the first user device, pressing a relevant key of the first user device, or the like), a corresponding resource transfer request is generated, and the resource transfer request is sent to the network device, where the resource transfer request is used for requesting the network device to transfer a certain share of the first account resource of the first user in the resource account of the application to a resource account of one or some other users in the application, where the share for transfer is specified and confirmed by the first user in some embodiments. Taking the first user as an example to "send a red packet" to one or some second users, in some embodiments, the first user device generates the resource transfer request after detecting that the first user triggers the operation of the "send a red packet" entry. Taking the above application as an example of an instant messaging application, a first user belongs to a chat group, and the chat group further includes other users, such as one or more second users. The message sending interface of the chat group comprises a "red package" virtual button, a first user clicks the "red package" virtual button in the message sending interface to trigger a "red package" event, the first user device generates a resource transfer request based on the "red package" event, the resource transfer request is used for requesting the network device to transfer a share, which is previously or instantly specified by the first user in a first account resource (which may be an account balance of the first user), of the first user to a resource account (i.e., a target account) of a second user in the chat group, and the second user is also specified by the first user in some embodiments. In some embodiments, the first user device sends a "red envelope message" in the chat group according to the operation of the first user, the "red envelope message" being sent to members (e.g., all users) in the chat group; and the network equipment determines the members in the chat group responding to the red packet message as the second user and performs resource transfer. Of course, it should be understood by those skilled in the art that clicking the "red envelope" virtual button is only one non-limiting way to trigger the resource configuration operation, and other existing or future triggers that may be available are also included in the scope of the present application and are hereby incorporated by reference.

In step S120, the first user device sends the resource transfer request to the network device, for example, the network device performs a corresponding resource transfer operation based on the resource transfer request, so as to transfer the to-be-transferred share in the first account resource of the first user in the chat group to the resource account (target account) of the second user in the chat group. The resource transfer operation also transfers part of account resources (a certain share of the second account resources) corresponding to the information provider on the network device to the account (target account) of the second user. In some embodiments, the second account resource is provided by an account of a service provider or an information provider (e.g., an advertisement provider). Based on the transfer operation for the respective share of the first account resource and the second account resource, the network device determines respective resource transfer result information (e.g., the resource transfer result information includes transfer success/failure). When or after transferring the respective shares of the first account resource and the third account resource to the resource account of the second user, the network device provides target information (for example, but not limited to, public welfare information, promotion information, etc.) to the second user device corresponding to the second user, thereby increasing the exposure of the target information. The specific determination manner of the share of the first account resource and the second account resource is developed in other embodiments.

In some embodiments, the method further comprises step S130 (not shown). In step S130, the first user equipment receives resource transfer result information returned by the network device based on the resource transfer request. In some embodiments, the first user equipment further presents the resource transfer result information to allow the first user of the first user equipment to confirm the relevant information of the transfer operation, so as to avoid misoperation.

In some embodiments, the share of the second account resource is transferred to the resource account (target account) of the second user along with the share of the first account resource, that is, after the first user initiates a resource transfer request for transferring a share of the first account resource to the target account, the network device simultaneously transfers the first account resource share and the second account resource share corresponding to the first account resource share to the target account. In some embodiments, the resource transfer request includes a first transfer condition, for example, the first transfer condition is set by the first user, or the first user selects from preset options of the system; and the resource transfer request is used for simultaneously transferring the second account resource and the corresponding share of the account resource to a resource account (target account) of a second user when the first transfer condition is met, for example, each target account allocates a part of the first account resource and the third account resource according to the corresponding share; when the first transfer condition is met, the network device provides the target information to second user equipment corresponding to the target account, so that the exposure of the target information is improved, and interaction between users is promoted.

In some embodiments, the first transfer condition comprises at least any one of:

the value of the first resource transfer share satisfies a preset value condition, e.g. whether a certain one of the value of the funds for transfer to the funds account of the second user is a preset number, such as the last (quantile) is 2/4/6/8, etc.;

the first resource transfer share is greater than a preset first share threshold, such as whether the funds for transfer to the funding account of the second user are more than 2 dollars;

the first resource transfer share is less than a preset second share threshold, e.g., whether the funds for transfer to the funds account of the second user are less than 2 dollars;

the user attribute of the second user meets a preset user attribute condition, for example, whether the registration time of the second user exceeds 1 week, whether the age of the second user is within a preset age range, and the like.

Wherein, in some embodiments, whether the first transfer condition is satisfied is a probabilistic event. For example, taking the first user "red packet" and transferring funds as an example, the first user specifies the first transfer condition when sending a "red packet message" (also referred to as "group red packet") to the chat group, and clicks the "red packet message" and confirms "red packet collection" after receiving the "red packet message"; the network device randomly allocates the corresponding share for the users who confirm to receive the "red packet", so as to allocate the first account resources to the resource accounts of the users (namely the second users) according to the corresponding share. At this time, the network device first determines whether the amount of the fund randomly allocated by each second user satisfies a preset first transfer condition (for example, whether the last transfer condition is 2/4/6/8 or 1/3/5/7), and provides the corresponding second user with the second account resource corresponding to the share and the corresponding target information according to whether the first transfer condition is satisfied. Because the first account resources acquired by each second user are random, when the first transfer condition is determined based on the value of the first resource transfer share, whether the second user can acquire the second account resources and acquire the target information is also random, so that the interaction among the users can be promoted by setting the first transfer condition, and the exposure rate of the target information is further improved.

In some embodiments, when the first transfer condition is satisfied, simultaneously transferring a second resource transfer share of the second user in the second account resource and a first resource transfer share of the second user in the first account resource to a resource account (target account) of the second user; and transferring the first resource transfer share of the second user in the first account resource to the resource account (target account) of the second user when the first transfer condition is not satisfied. For example, continuing to take the example of the first user sending a "group red packet" to other users in the chat group where the first user is located, when the first transfer condition is not satisfied, the funds obtained by the user (second user) who receives the "red packet" are provided by the first user; in other words, the resources transferred into the target account are the shares in the first account resources in the first user's account for providing to the second user. In the case where the above-described first transition condition is not satisfied, the network device optionally provides target information such as promotion information to the user device of the second user or does not provide it.

In some embodiments, prior to step S110, the method further comprises step S140 (not shown). In step S140, the first user device determines identification information of a provider of the target information based on the information extracting operation of the first user. Wherein the identification information of the provider is used to determine resource account and target information of the provider on the network device. Subsequently, in step S110, the first user device determines a resource transfer request regarding the first account resource based on a resource transfer operation of the first user to the target group in which the first user is located, wherein the resource transfer request includes identification information of the provider. For example, a first user inputs or selects required target information (such as promotion information) which is used for being provided to a second user device corresponding to the one or more target accounts; the first user equipment determines identification information (such as an ID (identity) assigned to an information provider (such as an advertisement provider) corresponding to the target information based on the target information determined by the user, generates the resource transfer request based on the identification information of the provider, and sends the generated resource transfer request to the network equipment, so that the network equipment determines a corresponding account of the information provider on the network equipment based on the identification information of the information provider. For example, the network device first sends several items of identification information to the first user device, where each item of identification information (e.g., ID of the target information or ID of the information provider) corresponds to one or several pieces of target information, and then the network device determines the target information and the corresponding ID of the information provider for sending to the second user device according to the user operation. For example, the network device reads one or several pieces of object information according to the ID of the object information, or the network device determines a corresponding provider according to the ID of an information provider specified by the first user, and further acquires the object information provided by the provider. Based on this, the first user can provide the second user with the target information (such as promotion information) more meeting the requirements of the second user, and therefore the first user can interact with the related second user more effectively. For example, when the second user is a new promotion mother, the system determines that the mother-and-baby product manufacturer is used as the information provider according to the operation of the first user, and the target information provided to the second user is promotion information or related prompts of the mother-and-baby products.

In some embodiments, in the step S140, the first user device determines the identification information of the provider of each of the plurality of pieces of target information based on an information selecting operation of the first user; the resource transfer request includes identification information of providers of the plurality of pieces of target information, the resource transfer request is used for simultaneously transferring a second account resource corresponding to a provider on the network device and the first account resource to a resource account of a second user, the second user belongs to the target group, and the identification information of the providers corresponding to the plurality of pieces of target information is used for respectively determining a resource account and target information of each provider on the network device. Still taking the example that the first user sends a "group red packet", the first user specifies a plurality of information providers for the system to determine the identification information of the plurality of information providers, and when the second user in the group receives the "red packet", the network device allocates the plurality of providers to the second user devices. For example, when there are a plurality of users who pick up a "group red packet" sent by a first user, that is, when there are a plurality of second users, providers corresponding to different second users may be different, and target information obtained may also be different. Therefore, the first user or the system can customize corresponding target information for different users who get the red envelope, so that the target information required by each second user is provided for different second users, and interaction experience among the users and information obtaining efficiency of the second users are improved. For each second user, the share of the second account resource obtained by the second user is paid by an information provider (e.g., an advertisement provider) that provides targeted information (e.g., promotional information) to the second user.

In some embodiments, the resource transfer result information corresponds to the third account resource and the first account resource. For example, taking the example that the first user sends a "group red packet", the resource transfer result information includes related information of the resource transferred to the resource account of the second user, including but not limited to the share of the first account resource, the share proportion in the second account resource, and the like, so as to provide more complete feedback information to the first user and improve the user experience.

Corresponding to the method for providing target information applied to the first user equipment described above, according to one aspect of the present application, the present application provides a method for providing target information applied to a network device. Referring to fig. 4, the method includes steps S210, S220, S230, and S240.

Specifically, in step S210, the network device receives a resource transfer request sent by a first user device regarding a first account resource, where the first account resource corresponds to a resource account of a first user of the first user device, and the first user belongs to a target group. Wherein the first account resource corresponds to a resource account (e.g., including but not limited to a cash account, a voucher account, a loyalty account, etc.) of the first user, the resource transfer request is for transferring a share of a second account resource on the network device corresponding to an information provider and a share of the first account resource to one or more target funding accounts to which the corresponding users (or "second users") also belong. For the above-mentioned generation and sending method and technical effect of the resource transfer request, please refer to the above-mentioned embodiment of the method for providing target information applied to the first user equipment, which is not described herein again and is included herein by way of reference. For example, taking the first user "red envelope" to some second user or users as an example, the network device determines the members in the chat group responding to the "red envelope message" as the one or more second users, and performs resource transfer.

In step S220, the network device determines a corresponding first resource transfer share of the first account resource for the second user in the target group. The first resource transfer share corresponds to a first account resource in an account of the first user for transfer to an account of the second user (the target account). Taking the example of the first user sending the "group red package", on one hand, the size of the "group red package" specified by the first user (i.e. the amount of money due to the corresponding first user) may be equal for the second users, and the money allocated by the different second users may be equal, for example, the share of the first account resource corresponding to each second user is specified by the first user, or calculated and allocated by the network device. On the other hand, the amount of funds allocated to different second users may also be different, for example, the network device randomly allocates a credit to each second user within the range of the amount of funds provided by the first user.

In step S230, the network device determines, based on the first resource transfer share, a corresponding second resource transfer share of the second user in the second account resource, and simultaneously transfers the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a resource account corresponding to the second user. For example, the network device determines the corresponding share (second resource transfer share) of the second account resource of the second user according to the obtained fund (from the first account resource) of the second user who receives the "group red packet", including but not limited to the shares of the second resource transfer share and the share (first resource transfer share) of the first account resource obtained by the second user (thereby achieving the doubling of the fund obtained by the second user), the second resource transfer share being a fixed value (e.g., fixed to 2 elements), the second resource transfer share being a random value, the second resource transfer share being a multiple of the first resource transfer share, etc., and those skilled in the art will understand that these ways for determining the second resource transfer share are only examples and not any limitations of the present application, and other existing or possible ways for determining the second resource transfer share in the future are as applicable to the present application, are also included within the scope of the present application and are incorporated herein by reference.

In step S240, the network device sends target information (for example, but not limited to, public information, promotion information, etc.) of a provider corresponding to the second account resource to a second user device corresponding to the second user, so as to increase an exposure amount of the target information. In some embodiments, the second account resource is provided by an account corresponding to the network device, for example, an account of a service provider or an information provider (e.g., an advertisement provider).

Optionally, the method further comprises step S250 (not shown). In step S250, the network device sends resource transfer result information about the resource account of the second user to the first user device. For example, taking the example that the first user sends a "group red packet", the resource transfer result information includes the related information of the second resource transfer share, including but not limited to the share of the first account resource, the share proportion in the second account resource, and the like, so as to provide more complete feedback information to the first user, and improve the user experience.

In some embodiments, in step S220, the network device sends a resource transfer query message to a second user device of a second user in the target group, receives resource transfer confirmation information returned by the second user device based on the resource transfer query message, and determines a first resource transfer share corresponding to the second user based on the resource transfer confirmation information. Still taking the example that the first user sends the "group red packet" to the target group where the first user is located, the resource transfer inquiry message is used to prompt the second user in the target group about the condition that the first user sends the "group red packet", the second user receiving the resource transfer inquiry message returns resource transfer confirmation information to the network device (for example, after the second user clicks a "red packet removal" button on a "group chat" interface of the second user device, the second user device generates and sends the resource transfer confirmation information to the network device), the network device determines the share of the first account resource corresponding to the second user (i.e., the first resource transfer share, such as the share of funds it can obtain in the entire "group red pack") based on the resource transfer confirmation information, and transferring the corresponding resource share to the resource account of the second user so as to increase the communication interest between the users.

In some embodiments, the resource transfer request includes a first transfer condition; in step S230, when the first transfer condition is satisfied, the network device determines, based on the first resource transfer share, a corresponding second resource transfer share of the second user in a second account resource, and simultaneously transfers the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a target account corresponding to the second user. For example, the first transfer condition is set by the first user, or selected by the first user from the preset options of the system; and the resource transfer request is used for simultaneously transferring the second account resource and the corresponding share of the account resource to a resource account (target account) of a second user when the first transfer condition is met, for example, each target account allocates a part of the first account resource and the third account resource according to the corresponding share; when the first transfer condition is met, the network device provides the target information to second user equipment corresponding to the target account, so that the exposure of the target information is improved, and interaction between users is promoted.

Wherein, in some embodiments, whether the first transfer condition is satisfied is a probabilistic event. For example, taking the first user "red package" and transferring funds as an example, the first user specifies the first transfer condition when sending a "group red package" to the chat group, and clicks the "red package message" and confirms "red package receiving" after receiving the "red package message"; the network device randomly allocates the corresponding share for the users who confirm to receive the "red packet", so as to allocate the first account resources to the resource accounts of the users (namely the second users) according to the corresponding share. At this time, the network device first determines whether the amount of the fund randomly allocated by each second user satisfies a preset first transfer condition (for example, whether the last transfer condition is 2/4/6/8 or 1/3/5/7), and provides the corresponding second user with the second account resource corresponding to the share and the corresponding target information according to whether the first transfer condition is satisfied. Because the first account resources acquired by each second user are random, when the first transfer condition is determined based on the value of the first resource transfer share, whether the second user can acquire the second account resources and acquire the target information is also random, so that the interaction among the users can be promoted by setting the first transfer condition, and the exposure rate of the target information is further improved.

Wherein in some embodiments the method further comprises step S260 (not shown). In step S260, when the first transfer condition is not satisfied, the network device transfers the first resource transfer share of the first account resource to the target account corresponding to the second user based on the first resource transfer share. For example, continuing to take the example of the first user sending a "group red packet" to other users in the chat group where the first user is located, when the first transfer condition is not satisfied, the funds obtained by the user (second user) who receives the "red packet" are provided by the first user; in other words, the resources transferred into the target account are the shares in the first account resources in the first user's account for providing to the second user. In the case where the above-described first transition condition is not satisfied, the network device optionally provides target information such as promotion information to the user device of the second user or does not provide it.

In some embodiments, the resource transfer request includes identification information of a provider of the target information, the identification information of the provider of the target information being used to determine a resource account of the provider and the target information. . For example, a first user inputs or selects required target information (such as promotion information) which is used for being provided to a second user device corresponding to the one or more target accounts; the first user equipment determines identification information (such as an ID (identity) assigned to an information provider (such as an advertisement provider) corresponding to the target information based on the target information determined by the user, generates the resource transfer request based on the identification information of the provider, and sends the generated resource transfer request to the network equipment, so that the network equipment determines a corresponding account of the information provider on the network equipment based on the identification information of the information provider. For example, the network device first sends several items of identification information to the first user device, where each item of identification information (e.g., ID of the target information or ID of the information provider) corresponds to one or several pieces of target information, and then the network device determines the target information and the corresponding ID of the information provider for sending to the second user device according to the user operation. For example, the network device reads one or several pieces of object information according to the ID of the object information, or the network device determines a corresponding provider according to the ID of an information provider specified by the first user, and further acquires the object information provided by the provider. Based on this, the first user can provide the second user with the target information (such as promotion information) more meeting the requirements of the second user, and therefore the first user can interact with the related second user more effectively. For example, when the second user is a new promotion mother, the system determines that the mother-and-baby product manufacturer is used as the information provider according to the operation of the first user, and the target information provided to the second user is promotion information or related prompts of the mother-and-baby products.

Wherein in some embodiments, the resource transfer request includes identification information of a plurality of providers. Accordingly, in step S240, the network device determines a plurality of second users, where the plurality of second users have acquired corresponding second resource transfer shares of the second account resource; and respectively sending the target information of one provider corresponding to the corresponding second account resource to the second user equipment corresponding to each second user. Still taking the example that the first user sends a "group red packet", the first user specifies a plurality of information providers for the system to determine the identification information of the plurality of information providers, and when the second user in the group receives the "red packet", the network device allocates the plurality of providers to the second user devices. For example, in a case where there are a plurality of users who pick up a "group red packet" sent by a first user, that is, in a case where there are a plurality of second users, the providers corresponding to different second users may be different, and the obtained target information may also be different. Therefore, the first user or the system can customize corresponding target information for different users who get the red envelope, so that the target information required by each second user is provided for different second users, and interaction experience among the users and information obtaining efficiency of the second users are improved. For each second user, the share of the second account resource obtained by the second user is paid by an information provider (e.g., an advertisement provider) that provides targeted information (e.g., promotional information) to the second user.

In some embodiments, the resource transfer request includes identification information of a plurality of providers, and in step S240, the network device determines a target provider for providing target information based on the target information preference information of each second user; and respectively sending the target information of the target provider corresponding to the corresponding second account resource to the second user equipment corresponding to each second user. . Wherein the message preference information can be set in advance by a user (such as, but not limited to, a first user who sends a "red packet" or a second user who receives a "red packet"), or the system (such as the network device) determines (such as generated by the network device based on the gender, age, work condition, web browsing history, etc. of the second user and related recommendation algorithms) so as to improve the association degree of the target information with the second user, thereby improving the effectiveness of the system in providing the target information to the second user.

In some embodiments, the resource transfer result information corresponds to the third account resource and the first account resource. For example, taking the example that the first user sends a "group red packet", the resource transfer result information includes related information of the resource transferred to the resource account of the second user, including but not limited to the share of the first account resource, the share proportion in the second account resource, and the like, so as to provide more complete feedback information to the first user, enhance the user experience, and encourage the second user to also perform a resource transfer operation (e.g., send a "group red packet"), thereby facilitating interaction between users; since the second user sending the "group red packet" can also be used to provide corresponding target information to other users, the resource transfer result information provided to the second user can improve the exposure rate of the target information.

In some embodiments, the method further comprises step S270 and step S280 (both not shown). Specifically, in step S270, the network device detects whether the second user satisfies a second transition condition; in step S280, if the second user meets a second transfer condition, the network device transfers a third resource transfer share of a third account resource corresponding to the network device to the target account of the second user. For example, for a second user whose account has been transferred to the corresponding share of the first and/or second account resources and receives the target information, if the network device detects that the user performs a predetermined operation, it is determined that the second user satisfies the second transfer condition, and the corresponding share of the corresponding third account resource is transferred to the account of the second user. Taking "get red package" as an example, if the second user gets the "group red package" previously sent by the first user to the target group, and views or clicks on the corresponding target information (e.g., promotion information) sent by the network device, it is determined that the second user satisfies the second transfer condition, and transfers the third resource transfer share in the corresponding third account resource to its account, for example, the third account resource is still provided by the account corresponding to the network device, for example, by the account of the service provider providing the second account resource or the target information or an information provider (e.g., an advertisement provider), thereby facilitating information conversion, optimizing resource configuration, and motivating continuous interaction of the user.

In some embodiments, in step S270, the network device detects whether the second user satisfies a second transition condition based on the information operation of the second user on the corresponding target information. Wherein the information operation is detectable by the network device or a second user device used by the second user, including but not limited to:

-the second user triggers the target information, e.g. the user clicks on the target information to open a certain web page or to open a certain application;

-the second user causing targeted information (e.g. promotional information, including but not limited to text, graphics, pictures, video/thumbnail etc) to be presented on the second user device for a certain length of time, e.g. the second user turns off the targeted information after the duration of presentation of the targeted information reaches a certain value, wherein in some embodiments different durations of presentation (e.g. 1 second, 2 seconds, 3 seconds) of the targeted information correspond to different amounts of the fourth account resource (e.g. 1 second corresponds to 1 dollar, 2 seconds corresponds to 2 dollars, etc.);

-the second user forwarding the target information to other users or to the social space of the second user;

-the second user is interested in the self-media account of the information provider based on the target information, wherein the target information is provided by the information provider;

-the second user agrees to the target information.

It will be understood by those skilled in the art that the above-described forms of information manipulation are by way of example only and are not intended to limit the present application, and that other forms of information manipulation, which may occur or become known in the future, are also encompassed within the scope of the present application and are incorporated by reference herein.

In correspondence with the above-described methods for providing target information applied to the first user equipment and the network device, respectively, according to an aspect of the present application, there is provided a method for providing target information applied to the second user equipment. Referring to fig. 5, the method includes steps S310 and S320.

Specifically, in step S310, the second user device receives target information (for example, but not limited to, public service information, promotion information, and the like) of the second account resource corresponding provider, which is sent by the network device, so as to increase the exposure amount of the target information. In some embodiments, the second account resource is provided by an account corresponding to the network device, for example, an account of a service provider or an information provider (e.g., an advertisement provider). In step S320, the second user equipment presents the target information. The network equipment transmits the target information after simultaneously transferring a first resource transfer share of a first account resource and a second resource transfer share of a second account resource to a resource account of the second user; the first user and the second user belong to the same target group. For details of the operation process and the technical effect of transferring the second resource transfer share in the second account resource to the resource account of the second user by the network device, please refer to the foregoing method for providing the target information applied to the first user device and the network device, which is not described herein again.

In some embodiments, prior to step S310, the method further includes step S330 and step S340 (both not shown). In step S330, the second user equipment receives a resource transfer query message sent by the network device; in step S340, the second user equipment sends resource transfer confirmation information to the network device based on the resource transfer confirmation operation of the second user equipment. Subsequently, in step S310, the second user device receives a target message of a provider corresponding to the second account resource, which is sent by the network device based on the resource transfer confirmation information. Still taking the example that the first user sends the "group red packet" to the target group where the first user is located, the resource transfer inquiry message is used to prompt the second user in the target group about the condition that the first user sends the "group red packet", the second user receiving the resource transfer inquiry message returns resource transfer confirmation information to the network device (for example, after the second user clicks a "red packet removal" button on a "group chat" interface of the second user device, the second user device generates and sends the resource transfer confirmation information to the network device), the network device determines the share of the first account resource corresponding to the second user (i.e., the first resource transfer share, such as the share of funds it can obtain in the entire "group red pack") based on the resource transfer confirmation information, and transferring the corresponding resource share to the resource account of the second user so as to increase the communication interest between the users.

In some embodiments, the method further comprises step S350 (not shown). In step S350, the second user equipment detects an information operation on the target information by a second user of the second user equipment. The network device detects whether the second user meets a second transfer condition based on the information operation, and transfers a third resource transfer share of a third account resource corresponding to the network device to a resource account of the second user when the second transfer condition is met. For example, for a second user whose account has been transferred to the corresponding share of the first and/or second account resources and receives the target information, if the network device detects that the user performs a predetermined operation, it is determined that the second user satisfies the second transfer condition, and the corresponding share of the corresponding third account resource is transferred to the account of the second user. Taking "get red package" as an example, if the second user gets the "group red package" previously sent by the first user to the target group, and views or clicks on the corresponding target information (e.g., promotion information) sent by the network device, it is determined that the second user satisfies the second transfer condition, and transfers the third resource transfer share in the corresponding third account resource to its account, for example, the third account resource is still provided by the account corresponding to the network device, for example, by the account of the service provider providing the second account resource or the target information or an information provider (e.g., an advertisement provider), thereby facilitating information conversion, optimizing resource configuration, and motivating continuous interaction of the user.

Here, the information operation may be detected by the network device or a second user device used by the second user, including but not limited to:

-the second user agrees to the target information.

According to one aspect of the present application, a first user equipment is provided. Referring to fig. 6, the first user equipment includes a first module 110 and a first second module 120.

Specifically, the first module 110 receives a resource transfer request sent by a first user device regarding a first account resource, where the first account resource corresponds to a resource account of a first user of the first user device, and the first user belongs to a target group. Wherein the first account resource corresponds to a resource account (e.g., including but not limited to a cash account, a voucher account, a loyalty account, etc.) of the first user, the resource transfer request is for transferring a share of a second account resource on the network device corresponding to an information provider and a share of the first account resource to one or more target funding accounts to which the corresponding users (or "second users") also belong. For example, a first user device detects an operation of a corresponding first user on the first user device; if a resource configuration operation of the first user is detected (for example, by clicking a relevant area of a touch screen of the first user device, pressing a relevant key of the first user device, or the like), a corresponding resource transfer request is generated, and the resource transfer request is sent to the network device, where the resource transfer request is used for requesting the network device to transfer a certain share of the first account resource of the first user in the resource account of the application to a resource account of one or some other users in the application, where the share for transfer is specified and confirmed by the first user in some embodiments. Taking the first user as an example to "send a red packet" to one or some second users, in some embodiments, the first user device generates the resource transfer request after detecting that the first user triggers the operation of the "send a red packet" entry. Taking the above application as an example of an instant messaging application, a first user belongs to a chat group, and the chat group further includes other users, such as one or more second users. The message sending interface of the chat group comprises a "red package" virtual button, a first user clicks the "red package" virtual button in the message sending interface to trigger a "red package" event, the first user device generates a resource transfer request based on the "red package" event, the resource transfer request is used for requesting the network device to transfer a share, which is previously or instantly specified by the first user in a first account resource (which may be an account balance of the first user), of the first user to a resource account (i.e., a target account) of a second user in the chat group, and the second user is also specified by the first user in some embodiments. In some embodiments, the first user device sends a "red envelope message" in the chat group according to the operation of the first user, the "red envelope message" being sent to members (e.g., all users) in the chat group; and the network equipment determines the members in the chat group responding to the red packet message as the second user and performs resource transfer. Of course, it should be understood by those skilled in the art that clicking the "red envelope" virtual button is only one non-limiting way to trigger the resource configuration operation, and other existing or future triggers that may be available are also included in the scope of the present application and are hereby incorporated by reference.

The first and second modules 120 send the resource transfer request to the network device, for example, the network device performs a corresponding resource transfer operation based on the resource transfer request, so as to transfer the to-be-transferred share in the first account resource of the first user in the chat group to the resource account (target account) of the second user in the chat group. The resource transfer operation also transfers part of account resources (a certain share of the second account resources) corresponding to the information provider on the network device to the account (target account) of the second user. In some embodiments, the second account resource is provided by an account of a service provider or an information provider (e.g., an advertisement provider). Based on the transfer operation for the respective share of the first account resource and the second account resource, the network device determines respective resource transfer result information (e.g., the resource transfer result information includes transfer success/failure). When or after transferring the respective shares of the first account resource and the third account resource to the resource account of the second user, the network device provides target information (for example, but not limited to, public welfare information, promotion information, etc.) to the second user device corresponding to the second user, thereby increasing the exposure of the target information. The specific determination manner of the share of the first account resource and the second account resource is developed in other embodiments.

In some embodiments, the first user equipment further comprises a first third module 130 (not shown). The first third module 130 receives resource transfer result information returned by the network device based on the resource transfer request. In some embodiments, the first user equipment further presents the resource transfer result information to allow the first user of the first user equipment to confirm the relevant information of the transfer operation, so as to avoid misoperation.

In some embodiments, the first user equipment further comprises a first fourth module 140 (not shown). The first fourth module 140 determines identification information of a provider of the target information based on the information selecting operation of the first user. Wherein the identification information of the provider is used to determine resource account and target information of the provider on the network device. Subsequently, the first module 110 determines a resource transfer request for the first account resource based on the resource transfer operation of the first user to the target group in which the first user is located, wherein the resource transfer request includes identification information of the provider. For example, a first user inputs or selects required target information (such as promotion information) which is used for being provided to a second user device corresponding to the one or more target accounts; the first user equipment determines identification information (such as an ID (identity) assigned to an information provider (such as an advertisement provider) corresponding to the target information based on the target information determined by the user, generates the resource transfer request based on the identification information of the provider, and sends the generated resource transfer request to the network equipment, so that the network equipment determines a corresponding account of the information provider on the network equipment based on the identification information of the information provider. For example, the network device first sends several items of identification information to the first user device, where each item of identification information (e.g., ID of the target information or ID of the information provider) corresponds to one or several pieces of target information, and then the network device determines the target information and the corresponding ID of the information provider for sending to the second user device according to the user operation. For example, the network device reads one or several pieces of object information according to the ID of the object information, or the network device determines a corresponding provider according to the ID of an information provider specified by the first user, and further acquires the object information provided by the provider. Based on this, the first user can provide the second user with the target information (such as promotion information) more meeting the requirements of the second user, and therefore the first user can interact with the related second user more effectively. For example, when the second user is a new promotion mother, the system determines that the mother-and-baby product manufacturer is used as the information provider according to the operation of the first user, and the target information provided to the second user is promotion information or related prompts of the mother-and-baby products.

In some embodiments, the fourth module 140 determines, based on the information selection operation of the first user, identification information of a provider of each of the plurality of pieces of target information; the resource transfer request includes identification information of providers of the plurality of pieces of target information, the resource transfer request is used for simultaneously transferring a second account resource corresponding to a provider on the network device and the first account resource to a resource account of a second user, the second user belongs to the target group, and the identification information of the providers corresponding to the plurality of pieces of target information is used for respectively determining a resource account and target information of each provider on the network device. Still taking the example that the first user sends a "group red packet", the first user specifies a plurality of information providers for the system to determine the identification information of the plurality of information providers, and when the second user in the group receives the "red packet", the network device allocates the plurality of providers to the second user devices. For example, when there are a plurality of users who pick up a "group red packet" sent by a first user, that is, when there are a plurality of second users, providers corresponding to different second users may be different, and target information obtained may also be different. Therefore, the first user or the system can customize corresponding target information for different users who get the red envelope, so that the target information required by each second user is provided for different second users, and interaction experience among the users and information obtaining efficiency of the second users are improved. For each second user, the share of the second account resource obtained by the second user is paid by an information provider (e.g., an advertisement provider) that provides targeted information (e.g., promotional information) to the second user.

Corresponding to the first user equipment, according to an aspect of the present application, a network device is provided. Referring to fig. 7, the network device includes a second first module 210, a second module 220, a second third module 230, and a second fourth module 240.

Specifically, the second module 210 receives a resource transfer request sent by a first user device regarding a first account resource, where the first account resource corresponds to a resource account of a first user of the first user device, and the first user belongs to a target group. Wherein the first account resource corresponds to a resource account (e.g., including but not limited to a cash account, a voucher account, a loyalty account, etc.) of the first user, the resource transfer request is for transferring a share of a second account resource on the network device corresponding to an information provider and a share of the first account resource to one or more target funding accounts to which the corresponding users (or "second users") also belong. For the above-mentioned generation and sending method and technical effect of the resource transfer request, please refer to the above-mentioned embodiment of the method for providing target information applied to the first user equipment, which is not described herein again and is included herein by way of reference. For example, taking the first user "red envelope" to some second user or users as an example, the network device determines the members in the chat group responding to the "red envelope message" as the one or more second users, and performs resource transfer.

The second module 220 determines a corresponding first resource transfer share of the first account resource for a second user in the target group. The first resource transfer share corresponds to a first account resource in an account of the first user for transfer to an account of the second user (the target account). Taking the example of the first user sending the "group red package", on one hand, the size of the "group red package" specified by the first user (i.e. the amount of money due to the corresponding first user) may be equal for the second users, and the money allocated by the different second users may be equal, for example, the share of the first account resource corresponding to each second user is specified by the first user, or calculated and allocated by the network device. On the other hand, the amount of funds allocated to different second users may also be different, for example, the network device randomly allocates a credit to each second user within the range of the amount of funds provided by the first user.

The third module 230 determines a corresponding second resource transfer share of the second user in the second account resource based on the first resource transfer share, and transfers the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a resource account corresponding to the second user at the same time. For example, the network device determines the corresponding share (second resource transfer share) of the second account resource of the second user according to the obtained fund (from the first account resource) of the second user who receives the "group red packet", including but not limited to the shares of the second resource transfer share and the share (first resource transfer share) of the first account resource obtained by the second user (thereby achieving the doubling of the fund obtained by the second user), the second resource transfer share being a fixed value (e.g., fixed to 2 elements), the second resource transfer share being a random value, the second resource transfer share being a multiple of the first resource transfer share, etc., and those skilled in the art will understand that these ways for determining the second resource transfer share are only examples and not any limitations of the present application, and other existing or possible ways for determining the second resource transfer share in the future are as applicable to the present application, are also included within the scope of the present application and are incorporated herein by reference.

The second fourth module 240 sends target information (for example, but not limited to, public welfare information, promotion information, etc.) of a provider corresponding to the second account resource to a second user device corresponding to the second user, so as to increase the exposure of the target information. In some embodiments, the second account resource is provided by an account corresponding to the network device, for example, an account of a service provider or an information provider (e.g., an advertisement provider).

Optionally, the network device further comprises a fifth module 250 (not shown). The fifth module 250 sends resource transfer result information regarding the resource account of the second user to the first user device. For example, taking the example that the first user sends a "group red packet", the resource transfer result information includes the related information of the second resource transfer share, including but not limited to the share of the first account resource, the share proportion in the second account resource, and the like, so as to provide more complete feedback information to the first user, and improve the user experience.

In some embodiments, the second module 220 sends a resource transfer query message to the second user equipment of the second user in the target group, receives resource transfer confirmation information returned by the second user equipment based on the resource transfer query message, and determines the first resource transfer share corresponding to the second user based on the resource transfer confirmation information. Still taking the example that the first user sends the "group red packet" to the target group where the first user is located, the resource transfer inquiry message is used to prompt the second user in the target group about the condition that the first user sends the "group red packet", the second user receiving the resource transfer inquiry message returns resource transfer confirmation information to the network device (for example, after the second user clicks a "red packet removal" button on a "group chat" interface of the second user device, the second user device generates and sends the resource transfer confirmation information to the network device), the network device determines the share of the first account resource corresponding to the second user (i.e., the first resource transfer share, such as the share of funds it can obtain in the entire "group red pack") based on the resource transfer confirmation information, and transferring the corresponding resource share to the resource account of the second user so as to increase the communication interest between the users.

In some embodiments, the resource transfer request includes a first transfer condition; the second third module 230 determines a corresponding second resource transfer share of the second user in the second account resource based on the first resource transfer share when the first transfer condition is satisfied, and simultaneously transfers the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a target account corresponding to the second user. For example, the first transfer condition is set by the first user, or selected by the first user from the preset options of the system; and the resource transfer request is used for simultaneously transferring the second account resource and the corresponding share of the account resource to a resource account (target account) of a second user when the first transfer condition is met, for example, each target account allocates a part of the first account resource and the third account resource according to the corresponding share; when the first transfer condition is met, the network device provides the target information to second user equipment corresponding to the target account, so that the exposure of the target information is improved, and interaction between users is promoted.

Wherein in some embodiments the network device further comprises a second sixth module 260 (not shown). The second sixth module 260 transfers the first resource transfer share of the first account resource to the target account corresponding to the second user based on the first resource transfer share when the first transfer condition is not satisfied. For example, continuing to take the example of the first user sending a "group red packet" to other users in the chat group where the first user is located, when the first transfer condition is not satisfied, the funds obtained by the user (second user) who receives the "red packet" are provided by the first user; in other words, the resources transferred into the target account are the shares in the first account resources in the first user's account for providing to the second user. In the case where the above-described first transition condition is not satisfied, the network device optionally provides target information such as promotion information to the user device of the second user or does not provide it.

In some embodiments, the resource transfer request includes identification information of a provider of the target information, the identification information of the provider of the target information being used to determine a resource account of the provider and the target information. For example, a first user inputs or selects required target information (such as promotion information) which is used for being provided to a second user device corresponding to the one or more target accounts; the first user equipment determines identification information (such as an ID (identity) assigned to an information provider (such as an advertisement provider) corresponding to the target information based on the target information determined by the user, generates the resource transfer request based on the identification information of the provider, and sends the generated resource transfer request to the network equipment, so that the network equipment determines a corresponding account of the information provider on the network equipment based on the identification information of the information provider. For example, the network device first sends several items of identification information to the first user device, where each item of identification information (e.g., ID of the target information or ID of the information provider) corresponds to one or several pieces of target information, and then the network device determines the target information and the corresponding ID of the information provider for sending to the second user device according to the user operation. For example, the network device reads one or several pieces of object information according to the ID of the object information, or the network device determines a corresponding provider according to the ID of an information provider specified by the first user, and further acquires the object information provided by the provider. Based on this, the first user can provide the second user with the target information (such as promotion information) more meeting the requirements of the second user, and therefore the first user can interact with the related second user more effectively. For example, when the second user is a new promotion mother, the system determines that the mother-and-baby product manufacturer is used as the information provider according to the operation of the first user, and the target information provided to the second user is promotion information or related prompts of the mother-and-baby products.

Wherein in some embodiments, the resource transfer request includes identification information of a plurality of providers. Accordingly, the second fourth module 240 determines a plurality of second users, wherein the plurality of second users have acquired corresponding second resource transfer shares of the second account resource; and respectively sending the target information of one provider corresponding to the corresponding second account resource to the second user equipment corresponding to each second user. Still taking the example that the first user sends a "group red packet", the first user specifies a plurality of information providers for the system to determine the identification information of the plurality of information providers, and when the second user in the group receives the "red packet", the network device allocates the plurality of providers to the second user devices. For example, in a case where there are a plurality of users who pick up a "group red packet" sent by a first user, that is, in a case where there are a plurality of second users, the providers corresponding to different second users may be different, and the obtained target information may also be different. Therefore, the first user or the system can customize corresponding target information for different users who get the red envelope, so that the target information required by each second user is provided for different second users, and interaction experience among the users and information obtaining efficiency of the second users are improved. For each second user, the share of the second account resource obtained by the second user is paid by an information provider (e.g., an advertisement provider) that provides targeted information (e.g., promotional information) to the second user.

In some embodiments, the resource transfer request includes identification information of a plurality of providers, and the fourth module 240 determines a target provider for providing the target information based on the target information preference information of each second user; and respectively sending the target information of the target provider corresponding to the corresponding second account resource to the second user equipment corresponding to each second user. Wherein the message preference information can be set in advance by a user (such as, but not limited to, a first user who sends a "red packet" or a second user who receives a "red packet"), or the system (such as the network device) determines (such as generated by the network device based on the gender, age, work condition, web browsing history, etc. of the second user and related recommendation algorithms) so as to improve the association degree of the target information with the second user, thereby improving the effectiveness of the system in providing the target information to the second user.

In some embodiments, the network device further includes a second seventh module 270 and a second eighth module 280 (both not shown). Specifically, the second seventh module 270 detects whether the second user satisfies a second transfer condition; and the eighth module 280 transfers the third resource transfer share of the third account resource corresponding to the network device to the target account of the second user if the second user meets the second transfer condition. For example, for a second user whose account has been transferred to the corresponding share of the first and/or second account resources and receives the target information, if the network device detects that the user performs a predetermined operation, it is determined that the second user satisfies the second transfer condition, and the corresponding share of the corresponding third account resource is transferred to the account of the second user. Taking "get red package" as an example, if the second user gets the "group red package" previously sent by the first user to the target group, and views or clicks on the corresponding target information (e.g., promotion information) sent by the network device, it is determined that the second user satisfies the second transfer condition, and transfers the third resource transfer share in the corresponding third account resource to its account, for example, the third account resource is still provided by the account corresponding to the network device, for example, by the account of the service provider providing the second account resource or the target information or an information provider (e.g., an advertisement provider), thereby facilitating information conversion, optimizing resource configuration, and motivating continuous interaction of the user.

In some embodiments, the second seventh module 270 detects whether the second user satisfies the second transfer condition based on the information operation of the second user on the corresponding target information. Wherein the information operation is detectable by the network device or a second user device used by the second user, including but not limited to:

-the second user agrees to the target information.

Corresponding to the first user equipment and the network device described above, respectively, according to an aspect of the present application, there is provided a second user equipment. Referring to fig. 8, the second user equipment includes a third first module 310 and a third second module 320.

Specifically, the third module 310 receives target information (for example, but not limited to, public welfare information, promotion information, and the like) of a provider corresponding to the second account resource, which is sent by the network device, so as to increase the exposure of the target information. In some embodiments, the second account resource is provided by an account corresponding to the network device, for example, an account of a service provider or an information provider (e.g., an advertisement provider). The third second module 320 presents the target information. The network equipment transmits the target information after simultaneously transferring a first resource transfer share of a first account resource and a second resource transfer share of a second account resource to a resource account of the second user; the first user and the second user belong to the same target group. For details of the operation process and the technical effect of transferring the second resource transfer share in the second account resource to the resource account of the second user by the network device, please refer to the foregoing method for providing the target information applied to the first user device and the network device, which is not described herein again.

In some embodiments, the second user equipment further comprises a third module 330 and a third and fourth module 340 (both not shown). The third module 330 receives a resource transfer query message sent by the network device; the third and fourth modules 340 sends resource transfer confirmation information to the network device based on the resource transfer confirmation operation of the second user device. The third module 310 then receives a target message of a provider corresponding to the second account resource, which is sent by the network device based on the resource transfer confirmation information. Still taking the example that the first user sends the "group red packet" to the target group where the first user is located, the resource transfer inquiry message is used to prompt the second user in the target group about the condition that the first user sends the "group red packet", the second user receiving the resource transfer inquiry message returns resource transfer confirmation information to the network device (for example, after the second user clicks a "red packet removal" button on a "group chat" interface of the second user device, the second user device generates and sends the resource transfer confirmation information to the network device), the network device determines the share of the first account resource corresponding to the second user (i.e., the first resource transfer share, such as the share of funds it can obtain in the entire "group red pack") based on the resource transfer confirmation information, and transferring the corresponding resource share to the resource account of the second user so as to increase the communication interest between the users.

In some embodiments, the second user equipment further comprises a fifth module 350 (not shown). The fifth module 350 detects an information operation of the second user equipment on the target information. The network device detects whether the second user meets a second transfer condition based on the information operation, and transfers a third resource transfer share of a third account resource corresponding to the network device to a resource account of the second user when the second transfer condition is met. For example, for a second user whose account has been transferred to the corresponding share of the first and/or second account resources and receives the target information, if the network device detects that the user performs a predetermined operation, it is determined that the second user satisfies the second transfer condition, and the corresponding share of the corresponding third account resource is transferred to the account of the second user. Taking "get red package" as an example, if the second user gets the "group red package" previously sent by the first user to the target group, and views or clicks on the corresponding target information (e.g., promotion information) sent by the network device, it is determined that the second user satisfies the second transfer condition, and transfers the third resource transfer share in the corresponding third account resource to its account, for example, the third account resource is still provided by the account corresponding to the network device, for example, by the account of the service provider providing the second account resource or the target information or an information provider (e.g., an advertisement provider), thereby facilitating information conversion, optimizing resource configuration, and motivating continuous interaction of the user.

-the second user agrees to the target information.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 9 illustrates an exemplary system that can be used to implement the various embodiments described in this application.

As shown in fig. 9, in some embodiments, the system 1000 can be implemented as any one of the first user device, the network device, or the second user device in each of the described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 1010 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 1015 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for providing target information at a network device, wherein the method comprises:

determining a corresponding second resource transfer share of the second user in a second account resource based on the first resource transfer share, and simultaneously transferring the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a resource account corresponding to the second user, wherein the second account resource corresponds to a resource account of a service provider of the network device or an information provider of the target information;

2. The method of claim 1, wherein the determining a corresponding first resource transfer share of a second user in the target group in a first account resource comprises:

sending a resource transfer inquiry message to second user equipment of a second user in the target group;

receiving resource transfer confirmation information returned by the second user equipment based on the resource transfer inquiry message;

and determining a first resource transfer share corresponding to the corresponding second user based on the resource transfer confirmation information.

3. The method of claim 1, wherein the resource transfer request includes a first transfer condition;

the determining, based on the first resource transfer share, a corresponding second resource transfer share of the second user in a second account resource, and simultaneously transferring the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a target account corresponding to the second user includes:

when the first transfer condition is met, determining a corresponding second resource transfer share of the second user in a second account resource based on the first resource transfer share, and simultaneously transferring the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a target account corresponding to the second user;

when the first transfer condition is not met, transferring the first resource transfer share of the first account resource to a target account corresponding to the second user based on the first resource transfer share.

4. The method of claim 3, wherein the first transfer condition comprises at least any one of:

the numerical value of the first resource transfer share meets a preset numerical value condition;

the first resource transfer share is larger than a preset first share threshold value;

the first resource transfer share is smaller than a preset second share threshold value;

and the user attribute of the second user meets the preset user attribute condition.

5. The method of claim 1, wherein the resource transfer request includes identification information of a provider of the target information, the identification information of the provider of the target information being used to determine a resource account and target information of the provider.

6. The method of claim 5, wherein the resource transfer request includes identification information of a plurality of providers;

the sending, to a second user device corresponding to the second user, target information of a provider corresponding to the second account resource includes:

determining a plurality of second users, wherein the plurality of second users have acquired corresponding second resource transfer shares in the second account resources;

and respectively sending the target information of one provider corresponding to the corresponding second account resource to the second user equipment corresponding to each second user.

7. The method of claim 5, wherein the resource transfer request includes identification information of a plurality of providers;

determining a target provider for providing the target information based on the target information preference information of each second user;

and respectively sending the target information of the target provider corresponding to the corresponding second account resource to the second user equipment corresponding to each second user.

8. The method of claim 1, wherein the resource transfer result information corresponds to the second account resource and the first account resource.

9. The method of claim 1, wherein the method further comprises:

detecting whether the second user meets a second transfer condition;

and if the second user meets a second transfer condition, transferring a third resource transfer share of a third account resource corresponding to the network equipment to a target account of the second user.

10. The method of claim 9, wherein said detecting whether the second user satisfies a second diversion condition comprises:

and detecting whether the second user meets a second transfer condition or not based on the information operation of the second user on the corresponding target information.

11. A method at a first user equipment for providing target information, wherein the method comprises:

sending the resource transfer request to a network device;

the first account resource corresponds to a resource account of the first user, the resource transfer request is used for simultaneously transferring a second resource transfer share of a second account resource and a first resource transfer share of the first account resource to a resource account of a second user, the second user belongs to the target group, and the second account resource corresponds to a resource account of a service provider of the network device or an information provider of the target information.

12. The method of claim 11, wherein the resource transfer request includes a first transfer condition, and the resource transfer request is to simultaneously transfer a second resource transfer share of the second account resource and a first resource transfer share of the first account resource to the resource account of the second user when the first transfer condition is satisfied;

transferring a first resource transfer share of the first account resource to a resource account of the second user when the first transfer condition is not satisfied.

13. The method of claim 11, wherein prior to determining the resource transfer request for the first account resource based on the resource transfer operation of the first user to the target group in which the first user is located, the method further comprises:

determining identification information of a provider of target information based on information selection operation of a first user;

the determining a resource transfer request about a first account resource based on a resource transfer operation of a first user to a target group in which the first user is located comprises:

determining a resource transfer request for a first account resource based on a resource transfer operation of the first user on a target group in which the first user is located, wherein the resource transfer request comprises identification information of the provider;

wherein the identification information of the provider is used to determine resource account and target information of the provider on the network device.

14. The method of claim 13, wherein the determining identification information of the provider of the target information based on the information extraction operation of the first user comprises:

determining identification information of a provider of each of the plurality of pieces of target information based on information selection operation of a first user;

the resource transfer request includes identification information of providers of the plurality of pieces of target information, the resource transfer request is used for simultaneously transferring a second account resource corresponding to a provider on the network device and the first account resource to a resource account of a second user, the second user belongs to the target group, and the identification information of the providers corresponding to the plurality of pieces of target information is used for respectively determining a resource account and target information of each provider on the network device.

15. The method of claim 11, wherein the resource transfer result information corresponds to the second account resource and the first account resource.

16. A method at a second user equipment for providing target information, wherein the method comprises:

receiving target information of a second account resource corresponding to a provider, which is sent by a network device, wherein the second account resource corresponds to a service provider of the network device or a resource account of an information provider of the target information;

presenting the target information;

the network device receives a resource transfer request which is sent by first user equipment and relates to a first account resource, and after the network device transfers a first resource transfer share of the first account resource and a second resource transfer share of the second account resource to a resource account of a second user at the same time, the network device sends the target information; the first user and the second user belong to the same target group, the first account resource corresponds to the resource account of the first user, and the resource transfer request is used for simultaneously transferring the second resource transfer share of the second account resource and the first resource transfer share of the first account resource to the resource account of the second user.

17. The method of claim 16, wherein the method further comprises:

receiving a resource transfer inquiry message sent by network equipment;

sending resource transfer confirmation information to the network device based on a resource transfer confirmation operation of a second user of the second user device;

the receiving of the target information of the provider corresponding to the second account resource, which is sent by the network device, includes:

and receiving a target message of a provider corresponding to the second account resource, which is sent by the network device based on the resource transfer confirmation information.

18. The method of claim 16, wherein the method further comprises:

detecting information operation of a second user of the second user equipment on the target information;

the network device detects whether the second user meets a second transfer condition based on the information operation, and transfers a third resource transfer share of a third account resource corresponding to the network device to a resource account of the second user when the second transfer condition is met, wherein the third account resource corresponds to a service provider of the network device or a resource account of an information provider of the target information.

19. A method for providing target information, wherein the method comprises:

the method comprises the steps that a first user device determines a resource transfer request about a first account resource based on a resource transfer operation of a first user on a target group in which the first user device is located, wherein the first account resource corresponds to a resource account of the first user;

the network device determines a corresponding second resource transfer share of the second user in a second account resource based on the first resource transfer share, and simultaneously transfers the first resource transfer share of the first account resource and the second resource transfer share of the second account resource to a resource account corresponding to the second user, wherein the second account resource corresponds to a resource account of a service provider of the network device or an information provider of the target information;

and the network equipment sends the target information of the provider corresponding to the second account resource to second user equipment corresponding to the second user.

20. An apparatus for providing target information, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform operations according to the method of any one of claims 1 to 18.

21. A computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform operations according to the method of any one of claims 1 to 18.