CN110175825A

CN110175825A - It is a kind of for providing the method and apparatus of target information

Info

Publication number: CN110175825A
Application number: CN201910442634.5A
Authority: CN
Inventors: 张香桃; 童小林
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-05-25
Filing date: 2019-05-25
Publication date: 2019-08-27
Anticipated expiration: 2039-05-25
Also published as: WO2020238828A1; CN110175825B

Abstract

The purpose of the application is to provide a kind of for providing the method and apparatus of target information, and the first user equipment sends resource transfers request to the network equipment；The network equipment receives the resource transfers request, and determine that the corresponding first resource in the first account resource of the second user in the target group shifts share, the second user corresponding Secondary resource transfer share in the second account resource is determined based on first resource transfer share, and first resource transfer share and Secondary resource transfer share are transferred to the corresponding resource account of the second user simultaneously；The network equipment sends target information to the corresponding second user equipment of the second user.The application can be improved the efficiency that information providing provides a user information.

Description

It is a kind of for providing the method and apparatus of target information

Technical field

This application involves the communications fields more particularly to a kind of for providing the technology of target information.

Background technique

With the improvement of living standards, people are increasingly dependent on brought by mobile communication equipment (or mobile terminal) just Benefit.Mobile communication equipment provides information abundant for people, such as establishes information providing and transmit information just to user Short cut diameter.For a user, information provided by information providing can assist in user's decision, such as user mentions according to information Information provided by supplier can obtain the relevant information of article, service etc. in time, these information can be used for instructing user Subsequent purchase activity.To help user that can obtain the information useful to oneself from bulk information, each information providing is paid Many effort are gone out.

Summary of the invention

The purpose of the application is to provide a kind of for providing the method and apparatus of target information.

According to the one aspect of the application, this application provides one kind at the first user equipment end for providing target information Method, which comprises

The money about the first account resource is determined to the resource transfers operation of the target group where it based on the first user Source transfer request；

The resource transfers request is sent to the network equipment；

Wherein, the first account resource corresponds to the resource account of first user, and the resource transfers request is used Share is shifted simultaneously in the first resource that the Secondary resource of the second account resource is shifted share and the first account resource It is transferred to the resource account of second user, the second user belongs to the target group.

According to the another aspect of the application, this application provides a kind of for providing the first user equipment of target information, Wherein, which includes:

Processor；And

It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed Manage the operation that device executes the above method.

According to the another aspect of the application, this application provides a kind of first user equipment, the first user equipment packets It includes:

One one module, for being determined the operation of the resource transfers of the target group where it about the based on the first user The resource transfers of one account resource are requested；

One or two module, for sending the resource transfers request to the network equipment；

According to the one aspect of the application, this application provides a kind of at network equipment end for providing the side of target information Method, which comprises

Resource transfers request that the first user equipment is sent, about the first account resource is received, wherein first account Family resource corresponds to the resource account of the first user of first user equipment, and first user belongs to target group；

Determine that the corresponding first resource in the first account resource of the second user in the target group shifts part Volume；

The second user corresponding second money in the second account resource is determined based on first resource transfer share Share is shifted in source, and the first resource of the first account resource is shifted to the Secondary resource of share and the second account resource Transfer share is transferred to the corresponding resource account of the second user simultaneously；

The mesh of the corresponding provider of the second account resource is sent to the corresponding second user equipment of the second user Mark information.

According to the another aspect of the application, this application provides a kind of for providing the network equipment of target information, wherein The equipment includes:

Processor；And

According to the another aspect of the application, this application provides a kind of network equipment, the network equipment includes:

2nd 1 module, for receiving resource transfers request that the first user equipment is sent, about the first account resource, Wherein the first account resource corresponds to the resource account of the first user of first user equipment, and first user belongs to In target group；

Two or two module, for determining that the second user in the target group is corresponding in the first account resource First resource shifts share；

Two or three module, for determining the second user in the second account resource based on first resource transfer share In corresponding Secondary resource shift share, the first resource of the first account resource is shifted into share and second account The Secondary resource transfer share of resource is transferred to the corresponding resource account of the second user simultaneously；

Two or four module, for sending the second account resource pair to the corresponding second user equipment of the second user The target information of the provider answered.

According to the one aspect of the application, this application provides one kind in second user equipment end for providing target information Method, which comprises

The second account resource for receiving network equipment transmission corresponds to the target information of provider；

The target information is presented；

Wherein, the network equipment the second user based on the second user equipment first resource shift share and The first account resource of first user and the second account resource are configured to the resource account of the second user simultaneously Afterwards, the target message is sent；First user and the second user belong to same target group.

According to the another aspect of the application, this application provides a kind of for providing the second user equipment of target information, Wherein, which includes:

Processor；And

According to the another aspect of the application, this application provides a kind of second user equipment, the second user equipment packet It includes:

3rd 1 module, the second account resource for receiving network equipment transmission correspond to the target information of provider；

Three or two module, for rendering target information；

According to the one aspect of the application, this application provides a kind of for providing the method for target information, the method Include:

First user equipment determines about first the resource transfers operation of the target group where it based on the first user The resource transfers of account resource are requested, wherein the first account resource corresponds to the account of first user；

First user equipment sends the resource transfers request to the network equipment；

The network equipment receives the resource transfers request, and determines the second user in the target group described Corresponding first resource shifts share in first account resource；

The network equipment determines the second user in the second account resource based on first resource transfer share Corresponding Secondary resource shifts share, and the first resource of the first account resource is shifted share and second account provides The Secondary resource transfer share in source is transferred to the corresponding resource account of the second user simultaneously；

The network equipment sends the second account resource to the corresponding second user equipment of the second user and corresponds to Provider target information；

First user equipment receives and the resource transfers result information is presented.

Currently, due to the fast development of mechanics of communication, user often need to be in face of largely various information, therefore information providing The information provided a user is possible to be submerged in other information and be difficult to cause user's note that being unfavorable for user's decision.This Outside, also lack when information providing directly provides a user relevant information (such as promotion message), between user and user mutual It is dynamic.For the existing mode for providing a user relevant information by information providing, user of the application in group To other users carry out resource transfers (such as send red packet etc., but not limited to this) when provide a user relevant information, help Relevant information is noticed in user, so as to improve the efficiency that information providing provides a user information.Moreover, this Shen The interaction between user can also please be promoted on this basis, and promote information providing in some cases and provided to specific user The validity of information.

Detailed description of the invention

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other Feature, objects and advantages will become more apparent upon:

Fig. 1 shows the system topology in the application one embodiment；

Fig. 2 shows a kind of for providing the process of the method for target information in the application one embodiment；

Fig. 3 is to be used to provide the process of the method for target information at the first user equipment end in the application one embodiment Figure；

Fig. 4 is to be used to provide the flow chart of the method for target information at network equipment end in the application one embodiment；

Fig. 5 is to be used to provide the process of the method for target information in second user equipment end in the application one embodiment Figure；

Fig. 6 shows the functional module of the first user equipment in the application one embodiment；

Fig. 7 shows the functional module of the network equipment in the application one embodiment；

Fig. 8 shows the functional module of second user equipment in the application one embodiment；

Fig. 9 shows the functional module that can be used for a kind of exemplary system of each embodiment of the application.

The same or similar appended drawing reference represents the same or similar component in attached drawing.

Specific embodiment

The application is described in further detail with reference to the accompanying drawing.

In a typical configuration of this application, terminal, the equipment of service network and trusted party include one or more Processor (for example, central processing unit (Central Processing Unit, CPU)), input/output interface, network interface and Memory.

Memory may include the non-volatile memory in computer-readable medium, random access memory (Random Access Memory, RAM) and/or the forms such as Nonvolatile memory, such as read-only memory (Read Only Memory, ROM) Or flash memory (Flash Memory).Memory is the example of computer-readable medium.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data. The example of the storage medium of computer include, but are not limited to phase change memory (Phase-Change Memory, PCM), it is programmable with Machine accesses memory (Programmable Random Access Memory, PRAM), static random access memory (Static Random-Access Memory, SRAM), dynamic random access memory (Dynamic Random Access Memory, DRAM), other kinds of random access memory (Random Access Memory, RAM), read-only memory (Read-Only Memory, ROM), electrically erasable programmable read-only memory (Electrically-Erasable Programmable Read-Only Memory, EEPROM), flash memory (Flash Memory) or other memory techniques, Read-only disc read only memory (CD-ROM) (Compact Disc Read-Only Memory, CD-ROM), digital versatile disc (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetism Equipment or any other non-transmission medium are stored, can be used for storage can be accessed by a computing device information.

The application meaning equipment includes but is not limited to that user equipment, the network equipment or user equipment and the network equipment pass through Network is integrated constituted equipment.The user equipment includes but is not limited to that any one can carry out human-computer interaction with user The mobile electronic product, such as smart phone, tablet computer etc. of (such as human-computer interaction is carried out by touch tablet), the mobile electricity Sub- product can use any operating system, such as Android operation system, iOS operating system.Wherein, the network equipment The electronic equipment of numerical value calculating and information processing can be carried out automatically according to the instruction for being previously set or storing including a kind of, Hardware includes but is not limited to microprocessor, specific integrated circuit (Application Specific Integrated Circuit, ASIC), programmable logic device (Programmable Logic Device, PLD), field programmable gate array (Field Programmable Gate Array, FPGA), digital signal processor (Digital Signal Processor, DSP), embedded device etc..The network equipment includes but is not limited to computer, network host, single network server, multiple The cloud that network server collection or multiple servers are constituted；Here, cloud is by the big meter based on cloud computing (Cloud Computing) Calculation machine or network server are constituted, wherein cloud computing is one kind of distributed computing, by the computer set group of a group loose couplings At a virtual supercomputer.The network includes but is not limited to internet, wide area network, Metropolitan Area Network (MAN), local area network, VPN net Network, wireless self-organization network (Ad Hoc Network) etc..Preferably, the equipment can also be that running on the user sets The standby, network equipment or user equipment and the network equipment, the network equipment, touch terminal or the network equipment and touch terminal pass through net Network is integrated the program in constituted equipment.

Certainly, those skilled in the art will be understood that above equipment is only for example, other are existing or are likely to occur from now on Equipment be such as applicable to the application, should also be included within the application protection scope, and be incorporated herein by reference.

In the description of the present application, the meaning of " plurality " is two or more, unless otherwise specifically defined.

According to the one aspect of the application, this application provides a kind of for providing the method for target information.In some realities It applies in example, this method is implemented based on system shown in fig. 1.Wherein, second terminal 300 may have one may also have more, example Such as according to the first resource transfer operation of first terminal 100, (such as the operation is asked based on the resource transfers of corresponding first user Ask execution), the network equipment 200 moves corresponding money to the resource account transfer of one or more corresponding user of second terminal 300 Source.

Here, the application is so-called " resource ", including but not limited to user and closing balance, account in third party's account Credit line or pre-authorization amount, account integral, coupons, redemption code etc., and those skilled in the art will be understood that these " moneys The form of expression in source " is only for example rather than the restriction to the application, and any existing or form of expression that is likely to occur from now on is such as It can be suitably used for the application, be also contained in the protection scope of the application, and be incorporated herein by reference.

With reference to Fig. 2, the described method comprises the following steps:

Individually below from the angle of the first user equipment, the network equipment and second user equipment, the above method is described in detail Specific embodiment.

According to the one aspect of the application, this application provides a kind of applied to the first user equipment for providing target The method of information.With reference to Fig. 3, the method includes the steps S110, step S120.

Specifically, in step s 110, the first user equipment receive it is that the first user equipment is sent, about the first account The resource transfers of resource are requested, wherein the first account resource corresponds to the resource of the first user of first user equipment Account, first user belong to target group.Wherein, the first account resource corresponds to the resource account of first user Family (e.g., including but be not limited to cash account, coupons account, points account etc.), the resource transfers request is for by institute It states on the network equipment corresponding to the certain share and the first account resource in the second account resource of information providing In certain share simultaneously be transferred to one or more target fund accounts, one or more of target fund accounts are corresponding User's (or " second user ") also belongs to the target group.For example, the first user equipment detects corresponding first user couple The operation of first user equipment；If detecting the resource distribution operation of the first user (such as to click first user equipment The modes such as the relevant range of Touch Screen, the related key for pressing the first user equipment carry out), that is, generate corresponding resource transfers Request, and resource transfers request is sent to the network equipment, wherein resource transfers request is for requesting the network equipment by first Certain share of the user in the first account resource in the resource account of its application is transferred to some or certain other users exist In the resource account of the application, wherein the share for transfer is specified and is confirmed by the first user in some embodiments.With this First user is to for some or certain second users " giving bonus ", and in some embodiments, the first user equipment is detecting After first user triggers the operation of " giving bonus " entrance, above-mentioned resource transfers request is generated.With above-mentioned application for some Instant Messenger For news application, the first user belongs to a chat group, and furthermore the chat group further includes other users, such as one or more Second user.The message of the chat group sends interface and contains " red packet " virtual push button, and the first user sends in interface in the message It clicks and is somebody's turn to do " red packet " virtual push button, trigger " giving bonus " event, the first user equipment is based on being somebody's turn to do " giving bonus " event and generating money Source transfer request, for requesting the network equipment by the first user, in its first account resource, (it can be for resource transfers request The account balance of one user) in advance or immediately specified share is transferred to the resource account of the second user in above-mentioned chat group In family (i.e. target account), and second user is also specified by the first user in some embodiments.In some embodiments, first User equipment sends " red packet message " according to the operation of the first user and in chat group, is somebody's turn to do " red packet message " and is sent to chat group Member (such as all users) in group；The member that " red packet message " is somebody's turn to do in response in chat group is determined as above-mentioned by the network equipment Second user, and carry out resource transfers.Certainly, those skilled in the art will be understood that the mode of click " red packet " virtual push button A kind of only unrestricted triggering mode of resource distribution operation, other triggering modes that are existing or being likely to occur from now on It such as can be suitably used for the application, be also contained in the protection scope of the application, and be incorporated herein by reference.

In the step s 120, the first user equipment sends the resource transfers request, such as the network equipment to the network equipment Corresponding resource transfers operation is executed based on resource transfers request, so that the first account of the first user in chat group be provided Share to be transferred in source is transferred in the resource account (target account) of the second user in the chat group.Above-mentioned resource turns Operation is moved also simultaneously by part account resource (certain part in the second account resource corresponding to information providing on the network equipment Volume) it is transferred in the account (target account) of the second user.In some embodiments, which is provided by service The account of quotient or Information Provider (such as advertising provider) provide.Based on in the first account resource and the second account resource The transfer operation of corresponding share, the network equipment determine corresponding resource transfers result information (such as resource transfers result information Comprising shifting successfully/failure).In the resource account by the corresponding share of the first account resource and third account resource to second user When family is shifted or after transfer, the network equipment provides target information (such as public good letter to the corresponding second user equipment of second user Breath, promotion message etc., and without being limited thereto), to promote the light exposure of target information.Wherein, first the second account of account resource The specific method of determination of the share of resource will be unfolded in other embodiments.

In some embodiments, the above method further includes step S130 (not shown).In step s 130, the first user sets It is standby to receive the network equipment resource transfers result information returned based on resource transfers request.In some embodiments In, the resource transfers result information is also presented in first user equipment, so that the first user of first user equipment confirms The relevant information of transfer operation, avoids maloperation.

In some embodiments, the share of above-mentioned second account resource is that is transferred to the share of the first account resource The resource account (target account) of two users, that is, the first user initiates for share certain in the first account resource of transfer extremely After the resource transfers request of target account, second account of the network equipment by the first account resource share and corresponding thereto Resource share is transferred in target account simultaneously.And in some embodiments, the resource transfers request includes the first transfer item Part, such as first jump condition are by first user's self-setting, or by the first user from the alternate item of systemic presupposition Middle selection；And the resource transfers request is for when first jump condition is satisfied, second account to be provided Corresponding share in source and the account resource is transferred to the resource account (target account) of second user simultaneously, such as each Target account presses corresponding share distribution the first account resource, a portion of third account resource respectively；Wherein, first When jump condition is satisfied, the network equipment provides above-mentioned target information to the corresponding second user equipment of target account, thus Promote the interaction between user while promoting the light exposure of target information, such as is arranged according to system, above-mentioned first transfer item Part is probability event whether it is satisfied.

In some embodiments, above-mentioned first jump condition includes following at least any one:

The numerical value of the first resource transfer share meets preset value conditions, such as going to second user Whether a certain position of the fund numerical value of fund account is preset number, for example whether last position (quartile) is 2/4/6/8 etc.；

The first resource transfer share is greater than preset first fraction threshold, such as the fund for going to second user Whether the fund of account is more than 2 yuan；

The first resource transfer share is less than preset second fraction threshold, such as the fund for going to second user Whether the fund of account is less than 2 yuan；

The user property of the second user meets preset user property condition, such as the registion time of second user is It is no more than 1 week, age of second user whether in preset the range of age etc..

Wherein, in some embodiments, above-mentioned first jump condition is probability event whether it is satisfied.For example, with first User's " giving bonus " is by taking transfer fund as an example, and the first user sends " red packet message " into chat group, and (also referred to as " group is red Packet ") when specify first jump condition, the other users in group receive this " red packet message " and click " red packet message " simultaneously afterwards Confirm " accepting covert payment "；The network equipment is that the user of confirmation receipts " red packet " is randomly assigned corresponding share, will to press corresponding share First account resource allocation is into the resource account of these users's (i.e. second user).At this point, the network equipment first determines whether every Whether the number that second user is randomly assigned resulting fund meets pre-set first jump condition (for example, last position Whether it is 2/4/6/8 or 1/3/5/7), and is mentioned whether it is satisfied to corresponding second user according to first jump condition For the second account resource corresponding with above-mentioned share and provide corresponding target information.Due to every second user obtain the One account resource is random, therefore when the first jump condition is determined based on the numerical value of first resource transfer share, It is also random that can second user, which obtain the second account resource and obtain target information, therefore the first jump condition, which is arranged, to be promoted Into the interaction between user, and then promote the exposure rate of target information.

In some embodiments, when first jump condition is satisfied, in the second account resource second is used The first resource of second user shifts share in the Secondary resource transfer share at family and the first account resource, turns simultaneously Move to the resource account (target account) of second user；And when first jump condition is not satisfied by first account The first resource transfer share of second user is transferred to the resource account (target account) of second user in resource.For example, continuing By in the chat group where the first user Xiang Qi other users send out " group's red packet " for, above-mentioned first jump condition not by When meeting, user (second user) fund obtained for receiving " red packet " is provided by the first user；In other words, it is transferred to Resource in target account is in the first account resource in the account of the first user for being provided to the share of second user.? Under the above-mentioned unsatisfied situation of first jump condition, the network equipment is optionally provided to the user equipment of second user or is not mentioned For target informations such as promotion messages.

In some embodiments, before step S110, the above method further includes step S140 (not shown).In step In S140, the first user equipment determines the identification information of the provider of target information based on the information selection operation of the first user. The resource account and target letter that wherein the identification information of the provider is used to determine the provider on the network equipment Breath.Then, in step s 110, the first user equipment is based on first user to the resource transfers of the target group where it Operation determines that the resource transfers about the first account resource are requested, wherein resource transfers request includes the mark of the provider Know information.For example, target information (such as promotion message) needed for the first user input or choosing, the target information is for providing To the corresponding second user equipment of one or more of target accounts；The target information that first user equipment is determined based on user Determine identification information (such as the Internet Service Provider point of the corresponding information providing of the target information (such as advertising provider) Dispensing its ID), and the identification information based on provider generates above-mentioned resource transfers request, then the resource transfers of generation are requested It is sent to the network equipment, so that the network equipment determines the information providing in net based on the identification information of the information providing Corresponding account in network equipment.For example, the network equipment sends several identification informations, each single item to the first user equipment first Identification information (such as target information ID or information providing ID) correspond respectively to one or several target informations, with The network equipment is further according to the operation of user to determine target information and corresponding information for being sent to second user equipment afterwards The ID of provider.Such as the network equipment is according to the ID of target information reading one or several target informations or the network equipment Corresponding provider is determined according to the ID of information providing specified by the first user, is further obtained the provider and is provided Target information.Based on this, the first user be able to second user provide more meet second user demand target information (such as Promotion message), the first user is able to the interaction to the progress of relevant second user more efficiently whereby.For example, in second user When for new Shanxi mother, according to the operation of the first user, system determines that mother and baby articles manufacturer as information providing, and is provided to The target information of second user is promotion message or the correlation prompt of mother and baby's articles.

In some embodiments, in above-mentioned steps S140, the first user equipment chooses behaviour based on the information of the first user Make the identification information of the determining a plurality of respective provider of target information；Wherein the resource transfers request includes a plurality of target The identification information of the respective provider of information, resource transfers request is for by provider couple corresponding on the network equipment The the second account resource and the first account resource answered while the resource account for being transferred to second user, the second user Belong to the target group, and the identification information of the corresponding provider of a plurality of target information is every for determining respectively Resource account and target information of a provider on the network equipment.Still by taking the first user sends " group's red packet " as an example, the One user specifies multiple information providings, so that system determines the identification information of multiple information providing, in group When two users get " red packet ", for each second user, the network equipment distributes this multiple provider to each second User equipment.For example, in the case where there is multiple users to get " the group's red packet " that the first user is sent out, i.e., there are multiple second In the case where user, provider corresponding to different second users may be different, and the target information of acquisition is also likely to be Different.To which, the first user or system can customize corresponding target information for the different user of neck " red packet ", with to different Target information needed for second user provides each second user, to promote the Interactive Experience and second user acquisition letter between user The efficiency of breath.For each second user, the share of the second account resource obtained, respectively to the second user Information providing (such as advertising provider) payment of target information (such as promotion message) is provided.

In some embodiments, the resource transfers result information corresponds to the third account resource and described first Account resource.For example, the resource transfers result information includes being transferred to second user so that the first user sends " group's red packet " as an example Resource account resource relevant information, the including but not limited to share of obtained the first account resource of second user, the part Volume accounting, the second account resource in the first account resource accounting etc. in the second account resource of share, the share, from And more complete feedback information is provided to the first user, promote user experience.

It is applied to the corresponding for providing the method for target information of the first user equipment with above-described, according to this Shen One aspect please, this application provides a kind of applied to the network equipment for providing the method for target information.With reference to Fig. 4, The method includes the steps S210, step S220, step S230, step S240.

Specifically, in step S210, the network equipment receive it is that the first user equipment is sent, about the first account resource Resource transfers request, wherein the first account resource correspond to first user equipment the first user resource account Family, first user belong to target group.Wherein, the first account resource corresponds to the resource account of first user (e.g., including but be not limited to cash account, coupons account, points account etc.), the resource transfers request is used for will be described Corresponding in the certain share and the first account resource in the second account resource of information providing on the network equipment Certain share be transferred to one or more target fund accounts simultaneously, the corresponding use of one or more of target fund accounts Family (or " second user ") also belongs to the target group.Generation and sending method and skill in relation to the request of above-mentioned resource transfers Art effect please refers to the embodiment of the above-mentioned related method for providing target information applied to the first user equipment, herein not It repeats, and is incorporated herein by reference again.For example, being to some or certain second users " giving bonus " with first user The member that " red packet message " is responded in chat group is determined as above-mentioned one or more second users, gone forward side by side by example, the network equipment Row resource transfers.

In step S220, the network equipment determines the second user in the target group in the first account resource Corresponding first resource shifts share.The first resource shift share correspond to the first user account in, for being transferred to The first account resource in the account (target account) of second user.By taking the first user sends " group's red packet " as an example, on the one hand, the The size (i.e. corresponding first user deal with fund number) for " the group's red packet " that one user specifies is different for second user The fund got of second user be likely to be equal, such as the share of the corresponding first account resource of each second user It is specified, or is calculated by the network equipment, distribution gained by the first user.On the other hand, the fund that different second users is got Number is it could also be possible that different, such as is every in the range of network equipment amount of the fund provided by the first user Second user is randomly assigned amount.

In step S230, the network equipment determines the second user in the second account based on first resource transfer share Corresponding Secondary resource shifts share in the resource of family, and the first resource of the first account resource is shifted share and described the The Secondary resource transfer share of two account resources is transferred to the corresponding resource account of the second user simultaneously.For example, network is set It is standby according to the second user fund obtained (from the first account resource) for getting " group's red packet " determine the second user Corresponding share (Secondary resource transfer share) in second account resource, the including but not limited to Secondary resource shift share and the The share (first resource transfer share) of the resulting first account resource of two users is equal (to realize fund obtained by second user It is double), the Secondary resource transfer share be fixed value (such as being fixed as 2 yuan), the Secondary resource transfer share be random value, this It is the multiple etc. that first resource shifts share that Secondary resource, which shifts share, and those skilled in the art will be understood that these are used for Determine Secondary resource transfer share mode be only for example rather than any restriction to the application, other are existing or from now on may be used The mode for determining Secondary resource transfer share that can occur such as can be suitably used for the application, be also contained in the protection model of the application In enclosing, and it is incorporated herein by reference.

In step S240, the network equipment sends second account to the corresponding second user equipment of the second user The target information (such as commonweal information, promotion message etc., and without being limited thereto) of the corresponding provider of resource, to promote target letter The light exposure of breath.Wherein in some embodiments, which is provided by the corresponding account of the network equipment, such as by taking The account of provider of being engaged in or information providing (such as advertising provider) provide.

Optionally, the above method further includes step S250 (not shown).In step s 250, the network equipment is to described first User equipment sends the resource transfers result information of the resource account about the second user.For example, with the first user transmission For " group's red packet ", which includes the relevant information of the Secondary resource transfer share, including but unlimited In accounting, the second account resource in the first account resource of share, the share for the first account resource that second user obtains Accounting etc. in the second account resource of share, the share promoted to provide more complete feedback information to the first user User experience.

In some embodiments, in step S220, the second of second user of the network equipment into the target group User equipment sends resource transfers inquiry message, receives the second user equipment and is returned based on the resource transfers inquiry message The resource transfers confirmation message returned, and corresponding first money of corresponding second user is determined based on the resource transfers confirmation message Shift share in source.Still by taking the target group where the first user Xiang Qi sends " group's red packet " as an example, above-mentioned resource transfers inquiry disappears The case where breath is for prompting the second user in target group to send " group's red packet " in relation to the first user, and receive the resource transfers The second user of inquiry message to the network equipment returns to resource transfers confirmation message, and (such as second user is in its second user equipment " group chat " interface click " tearing red packet open " button after, second user equipment generate simultaneously to the network equipment sends the resource transfers confirmation Information), then the network equipment determines part of the first account resource corresponding to second user based on the resource transfers confirmation message Volume (i.e. first resource shifts share, such as it can be obtained fund share in entire " group's red packet "), and will provide accordingly Source share is transferred in the resource account of second user, to increase the communication enjoyment between user.

In some embodiments, the resource transfers request includes the first jump condition；In step S230, the network equipment When first jump condition is satisfied, determine the second user in the second account based on first resource transfer share Corresponding Secondary resource shifts share in resource, and the first resource of the first account resource is shifted share and described second The Secondary resource transfer share of account resource is transferred to the corresponding target account of the second user simultaneously.For example, this first turn Shifting condition or is chosen from the alternate item of systemic presupposition by the first user by first user's self-setting；And institute Resource transfers request is stated for when first jump condition is satisfied, the second account resource and the account to be provided Corresponding share in source is transferred to the resource account (target account) of second user simultaneously, such as each target account presses phase respectively Share distribution the first account resource, a portion of third account resource answered；Wherein, it is satisfied in the first jump condition When, the network equipment provides above-mentioned target information to the corresponding second user equipment of target account, thus promoting target information Promote the interaction between user while light exposure, such as be arranged according to system, above-mentioned first jump condition is whether it is satisfied Probability event.

Wherein, in some embodiments, above-mentioned first jump condition is probability event whether it is satisfied.For example, with first For user's " giving bonus " by taking transfer fund as an example, the first user specifies the first transfer item when sending " group's red packet " into chat group Part, the other users in group receive " red packet message " and click " red packet message " and should confirm " accepting covert payment " afterwards；The network equipment For confirmation receive " red packet " user be randomly assigned corresponding share, so as to by corresponding share by the first account resource allocation to these In the resource account of user's (i.e. second user).At this point, to first determine whether that every second user is randomly assigned resulting for the network equipment Whether the number of fund meets pre-set first jump condition (for example, whether last position is 2/4/6/8 or 1/3/ 5/7), and according to first jump condition corresponding with above-mentioned share the is provided to corresponding second user whether it is satisfied Two account resources simultaneously provide corresponding target information.Due to every second user obtain the first account resource be it is random, because , when the first jump condition is determined based on the numerical value of first resource transfer share, can second user obtain the second account for this Family resource and to obtain target information be also random, therefore the first jump condition, which is arranged, can promote the interaction between user, in turn Promote the exposure rate of target information.

Wherein in some embodiments, the above method further includes step S260 (not shown).In step S260, network is set For when first jump condition is not satisfied, share is shifted based on the first resource, by the first account resource First resource transfer share is transferred to the corresponding target account of the second user.For example, continuing where the first user Xiang Qi Chat group in other users hair " group's red packet " for, when above-mentioned first jump condition is not satisfied, receive " red packet " User (second user) fund obtained is provided by the first user；In other words, the resource being transferred in target account For the share for being used to be provided to second user in the first account resource in the account of the first user.In above-mentioned first jump condition Under unsatisfied situation, the network equipment is optionally provided with or without the targets such as promotion message to the user equipment of second user Information.

In some embodiments, the resource transfers request includes the identification information of the provider of target information, the mesh The identification information for marking the provider of information is used to determine the resource account and target information of the provider.For example, the first user Target information (such as promotion message) needed for input or choosing, the target information is for being provided to one or more of targets The corresponding second user equipment of account；The target information that first user equipment is determined based on user determines that the target information is corresponding The identification information (such as Internet Service Provider distribute to it ID) of information providing (such as advertising provider), and based on mentioning The identification information of supplier generates above-mentioned resource transfers request, then the resource transfers request of generation is sent to the network equipment, for The network equipment determines the corresponding account of the information providing on network devices based on the identification information of the information providing Family.For example, the network equipment sends several identification informations to the first user equipment first, each single item identification information (such as target The ID of the information or ID of information providing) correspond respectively to one or several target informations, the subsequent network equipment further according to The operation of user is to determine for being sent to the target information of second user equipment and the ID of corresponding information providing.Such as net Network equipment is according to the ID of target information reading one or several target informations or the network equipment according to specified by the first user The ID of information providing determine corresponding provider, further obtain target information provided by the provider.Based on this, First user is able to provide the target information (such as promotion message) for more meeting second user demand, the first user to second user It is able to the interaction more efficiently to the progress of relevant second user whereby.For example, when second user is new Shanxi mother, according to the The operation of one user, system determine that mother and baby articles manufacturer as information providing, and is provided to the target information of second user Promotion message or related prompt for mother and baby's articles.

Wherein in some embodiments, the resource transfers request includes the identification information of multiple providers.Correspondingly exist In step S240, the network equipment determines multiple second users, wherein the multiple second user has obtained in the second account resource Corresponding Secondary resource shifts share；And corresponding second account is sent to the corresponding second user equipment of each second user respectively The target information of the corresponding provider of resource.Still by taking the first user sends " group's red packet " as an example, the first user specifies multiple Information providing, so that system determines the identification information of multiple information providing, the second user in group is got " red When packet ", for each second user, the network equipment distributes this multiple provider to each second user equipment.For example, In the case where there is multiple users to get " the group's red packet " that the first user is sent out, i.e., there are multiple second users, The corresponding provider of different second users may be different, and target information obtained may also be different.To, the One user or system can customize corresponding target information for the different user of neck " red packet ", each to provide to different second users Target information needed for second user, to promote the efficiency of Interactive Experience and second user acquisition information between user.For For each second user, the share of the second account resource obtained, respectively from providing target information to the second user The information providing (such as advertising provider) of (such as promotion message) is paid.

In some embodiments, the resource transfers request includes the identification information of multiple providers, in step S240, The network equipment is determined based on the target information preference information of each second user for providing the target provider of target information；And The mesh of the corresponding target provider of corresponding second account resource is sent to the corresponding second user equipment of each second user respectively Mark information.Wherein, the messaging preferences information can by user (such as the first user of hair " red packet ", or receive " red packet " the Two users, but not limited to this) in advance setting or system (such as network equipment) determine (such as by the network equipment be based on second Gender, age, working condition, Web browsing history of user etc. and relevant proposed algorithm generate), target information is improved whereby With the correlation degree of second user, target information validity is provided to improve system to second user.

In some embodiments, the resource transfers result information corresponds to the third account resource and described first Account resource.For example, the resource transfers result information includes being transferred to second user so that the first user sends " group's red packet " as an example Resource account resource relevant information, the including but not limited to share of obtained the first account resource of second user, the part Volume accounting, the second account resource in the first account resource accounting etc. in the second account resource of share, the share, from And more complete feedback information is provided to the first user, user experience is promoted, and second user is motivated also to execute resource transfers behaviour Make (such as sending " group's red packet "), to promote the interaction between user；It can be used since second user sends " group's red packet " equally In providing corresponding target information to other users, therefore the resource transfers result information for being provided to second user can be improved mesh Mark the exposure rate of information.

In some embodiments, the above method further includes step S270 and step S280 (being not shown).Specifically, In step S270, the network equipment detects whether the second user meets the second jump condition；And in step S280, network is set If the standby second user meets the second jump condition, the information resources of the corresponding third account resource of the network equipment are turned Move the target account that share is transferred to the second user.For example, being transferred to the above-mentioned first and/or second account for its account Corresponding share in the resource of family and for receiving the second user of above-mentioned target information, if the network equipment detects that the user holds It has gone predetermined operation, has then determined that the second user meets above-mentioned second jump condition, and will be in corresponding third account resource Corresponding share is transferred in the account of the second user.By taking " neck red packet " as an example, if the second user has been got previously by first User is sent to " group's red packet " in target group, and checks or click the corresponding target information sent by the network equipment (such as promotion message) then determines that the second user meets the second jump condition, and by the in corresponding third account resource Three resource transfers shares are transferred in its account, such as the third account resource is still provided by the corresponding account of the network equipment, example Such as by the account or information providing that provide the service provider of above-mentioned second account resource or target information, (such as advertisement is mentioned For quotient) it provides, to promote information conversion, optimize allocation of resources and user is motivated persistently to interact.

Wherein in some embodiments, in step S270, the network equipment, which is based on the second user, believes respective objects The information of breath operates, and detects whether the second user meets the second jump condition.Wherein, information operation can be by the network equipment Or the detection of second user equipment used in second user, including but not limited to:

Second user triggers the target information, such as user clicks the target information and opens some webpage or open certain A application；

Second user makes target information (such as promotion message, including but not limited to text, figure, picture, video/neglect The forms such as frequency) show that certain duration, such as second user reach in the displaying duration of target information in second user equipment The target information is just closed after certain value, wherein the different of target information in some embodiments show durations (such as 1 second, 2 Second, 3 seconds) correspond to the 4th different account resources quantity (such as 1 second correspond to 1 yuan, 2 seconds correspond to 2 yuan etc.)；

Second user forwards the target information to other users or the social space of second user；

Second user paid close attention to based on the target information information providing from media account, wherein the target information by The information providing provides；

Second user thumbs up the target information.

Certain those skilled in the art will be understood that the form of above-mentioned each information operation is only for example rather than to the application's Any restriction, the form that other information that are existing or being likely to occur from now on operate such as can be suitably used for the application, be also contained in In the protection scope of the application, and it is incorporated herein by reference.

Respectively with it is above-described be applied to the first user equipment and the network equipment for providing the method for target information Corresponding, according to the one aspect of the application, this application provides a kind of applied to second user equipment for providing target The method of information.With reference to Fig. 5, the method includes the steps S310, step S320.

Specifically, in step s310, it is corresponding that second user equipment receives the second account resource that the network equipment is sent The target information (such as commonweal information, promotion message etc., and without being limited thereto) of provider, to promote the exposure of target information Amount.Wherein in some embodiments, which is provided by the corresponding account of the network equipment, such as by service provider Account or Information Provider (such as advertising provider) provide.In step s 320, the mesh is presented in second user equipment Mark information.Wherein the first resource of the first account resource is shifted share and the second account resource by the network equipment After Secondary resource transfer share is transferred to the resource account of the second user simultaneously, the target information is sent；Described first User and the second user belong to same target group.Specifically by the network equipment by second in above-mentioned second account resource Resource transfers share is transferred to the operating process of the resource account of second user and technical effect please refers to aforementioned applications in first User equipment and the network equipment for providing the method part of target information, details are not described herein.

In some embodiments, before step S310, the above method further includes that step S330 and step S340 (do not show Out).In step S330, second user equipment receives the resource transfers inquiry message that the network equipment is sent；In step S340, The resource transfers confirmation operation of second user of the second user equipment based on the second user equipment, Xiang Suoshu network equipment hair Send resource transfers confirmation message.Then in step s310, second user equipment receives the network equipment and is based on the resource It shifts confirmation message and sends, the target message of the corresponding provider of the second account resource.Still where the first user Xiang Qi Target group send " group's red packet " for, above-mentioned resource transfers inquiry message is for prompting the second user in target group to have The case where the first user sends " group's red packet " is closed, and the second user for receiving the resource transfers inquiry message is returned to the network equipment Resource transfers confirmation message (such as after second user clicks " tearing red packet open " button at " group chat " interface of its second user equipment, Second user equipment generates and sends the resource transfers confirmation message to the network equipment), then the network equipment is based on the resource transfers Confirmation message and determine the first account resource corresponding to second user share (i.e. first resource transfer share, such as its Entirely can be obtained fund share in " group's red packet "), and corresponding resource share is transferred to the resource account of second user In, to increase the communication enjoyment between user.

In some embodiments, the above method further includes step S350 (not shown).In step S350, second user is set The standby second user for detecting the second user equipment operates the information of the target information.Wherein the network equipment is based on The information operation detects whether the second user meets the second jump condition, and when second jump condition is satisfied The information resources transfer share of the corresponding third account resource of the network equipment is transferred to the resource account of the second user Family.For example, the above-mentioned first and/or second account resource of corresponding share be transferred in to(for) its account and receiving above-mentioned mesh For the second user for marking information, if the network equipment detects that the user performs predetermined operation, determine that the second user is full Above-mentioned second jump condition of foot, and the corresponding share in corresponding third account resource is transferred to the account of the second user In.By taking " neck red packet " as an example, if the second user has got " the group's red packet " being previously sent to by the first user in target group, And check or click the corresponding target information (such as promotion message) sent by the network equipment, then determine that the second user is full The second jump condition of foot, and the information resources transfer share in corresponding third account resource is transferred in its account, such as The third account resource is still provided by the corresponding account of the network equipment, such as by providing above-mentioned second account resource or target information Service provider account or information providing (such as advertising provider) provide, thus promote information conversion, optimization money Source configures and user is motivated persistently to interact.

Here, information operation can the detection of the second user equipment as used in the network equipment or second user, including but not It is limited to:

Second user thumbs up the target information.

According to the one aspect of the application, this application provides a kind of first user equipmenies.With reference to Fig. 6, described first is used Family equipment includes the one one module 110, the one or two module 120.

Specifically, the one one module 110 receives resource turn that the first user equipment is sent, about the first account resource Request is moved, wherein the first account resource corresponds to the resource account of the first user of first user equipment, described the One user belongs to target group.Wherein, the first account resource corresponds to the resource account of first user (for example, packet Include but be not limited to cash account, coupons account, points account etc.), resource transfers request is for by the network equipment Certain share in certain share and the first account resource in upper the second account resource corresponding to information providing It is transferred to one or more target fund accounts simultaneously, the corresponding user of one or more of target fund accounts (or " the Two users ") also belong to the target group.First user is set for example, the first user equipment detects corresponding first user Standby operation；If detect the first user resource distribution operation (such as with click the first user equipment Touch Screen phase Close region, the modes such as related key that press the first user equipment carry out), that is, generate corresponding resource transfers request, and to net Network equipment sends resource transfers request, and wherein resource transfers request is for requesting the network equipment by the first user in its application Resource account in the first account resource in certain share be transferred to some or certain other users in the resource of the application In account, wherein the share for transfer is specified and is confirmed by the first user in some embodiments.With first user to certain For a or certain second users " giving bonus ", in some embodiments, the first user equipment is detecting the first user triggering After the operation of " giving bonus " entrance, above-mentioned resource transfers request is generated.By taking above-mentioned application is some instant messaging application as an example, the One user belongs to a chat group, and furthermore the chat group further includes other users, such as one or more second users.It should chat The message of its group sends interface and contains " red packet " virtual push button, and it is empty that " red packet " is somebody's turn to do in the first user click in message transmission interface Quasi- button triggers " giving bonus " event, and the first user equipment is based on being somebody's turn to do " giving bonus " event and generating resource transfers request, the money Source transfer request be used to requesting the network equipment by the first user its first account resource (its can for the first user account more than Volume) in advance or immediately specified share is transferred to the resource account (i.e. target account) of the second user in above-mentioned chat group In, and second user is also specified by the first user in some embodiments.In some embodiments, the first user equipment is according to The operation of one user and in chat group send " red packet message ", should " red packet message " be sent to member's (example in chat group Such as all users)；The member that " red packet message " is somebody's turn to do in response in chat group is determined as above-mentioned second user by the network equipment, is gone forward side by side Row resource transfers.Certainly, those skilled in the art will be understood that the mode of click " red packet " virtual push button is only resource distribution behaviour A kind of unrestricted triggering mode made, other triggering modes that are existing or being likely to occur from now on such as can be suitably used for this Shen Please, it is also contained in the protection scope of the application, and be incorporated herein by reference.

One or two module 120 sends the resource transfers request to the network equipment, such as the network equipment is turned based on the resource It moves request and executes corresponding resource transfers operation, thus by be transferred in the first account resource of the first user in chat group Share is transferred in the resource account (target account) of the second user in the chat group.Above-mentioned resource transfers operate also simultaneously Account resource in part corresponding to information providing on the network equipment (certain share in the second account resource) is transferred to this In the account (target account) of second user.In some embodiments, the second account resource by service provider account or Person Information Provider (such as advertising provider) provides.Based on to share corresponding in the first account resource and the second account resource Transfer operation, the network equipment determine corresponding resource transfers result information (such as the resource transfers result information include translate into Function/failure).By the corresponding share of the first account resource and third account resource to the resource account of second user shift when or After transfer, the network equipment provides target information (such as commonweal information, promotion message to the corresponding second user equipment of second user Deng, and without being limited thereto), to promote the light exposure of target information.Wherein, the share of first account resource the second account resource Specific method of determination will be unfolded in other embodiments.

In some embodiments, above-mentioned first user equipment further includes 130 (not shown) of the one or three module.One or three module 130, which receive the network equipment, requests returned resource transfers result information based on the resource transfers.In some embodiments In, the resource transfers result information is also presented in first user equipment, so that the first user of first user equipment confirms The relevant information of transfer operation, avoids maloperation.

In some embodiments, above-mentioned first user equipment further includes 140 (not shown) of the one or four module.One or four module 140 based on the first user information selection operation determine target information provider identification information.The wherein provider Identification information is for determining resource account and target information of the provider on the network equipment.Then, the one one mould Block 110 determines the money about the first account resource to the resource transfers operation of the target group where it based on first user Source transfer request, wherein resource transfers request includes the identification information of the provider.For example, the first user input or choosing Needed for target information (such as promotion message), the target information is corresponding for being provided to one or more of target accounts Second user equipment；The target information that first user equipment is determined based on user determines that the corresponding information of the target information provides The identification information (such as Internet Service Provider distribute to it ID) of side (such as advertising provider), and the mark based on provider Know information and generate above-mentioned resource transfers request, then the resource transfers request of generation is sent to the network equipment, for the network equipment The corresponding account of the information providing on network devices is determined based on the identification information of the information providing.For example, The network equipment sends several identification informations to the first user equipment first, each single item identification information (such as the ID of target information Or the ID of information providing) correspond respectively to one or several target informations, behaviour of the subsequent network equipment further according to user Make to determine for being sent to the target information of second user equipment and the ID of corresponding information providing.Such as network equipment root One is read according to the ID of target information or several target informations or the network equipment information according to specified by the first user mention The ID of supplier determines corresponding provider, further obtains target information provided by the provider.Based on this, the first user It is able to provide the target information (such as promotion message) for more meeting second user demand to second user, the first user is able to whereby Interaction more efficiently is carried out to relevant second user.For example, when second user is new Shanxi mother, according to the first user's Operation, system determine mother and baby articles manufacturer as information providing, and be provided to the target information of second user for mother and baby use The promotion message of product or related prompt.

In some embodiments, above-mentioned one or four module 140 determines a plurality of mesh based on the information selection operation of the first user Mark the identification information of the respective provider of information；Wherein to include that a plurality of target information is respective mention for resource transfers request The identification information of supplier, resource transfers request is for by corresponding second account of provider corresponding on the network equipment Resource and the first account resource are transferred to the resource account of second user simultaneously, and the second user belongs to the target Group, and the identification information of the corresponding provider of a plurality of target information for determining each provider in institute respectively State the resource account and target information on the network equipment.Still by taking the first user sends " group's red packet " as an example, the first user is specified more A information providing, so that system determines the identification information of multiple information providing, the second user in group is got " red When packet ", for each second user, the network equipment distributes this multiple provider to each second user equipment.For example, In the case where there is multiple users to get " the group's red packet " that the first user is sent out, i.e., there are multiple second users, Provider corresponding to different second users may be different, and the target information of acquisition may also be different.To, the One user or system can customize corresponding target information for the different user of neck " red packet ", each to provide to different second users Target information needed for second user, to promote the efficiency of Interactive Experience and second user acquisition information between user.For For each second user, the share of the second account resource obtained, respectively from providing target information to the second user The information providing (such as advertising provider) of (such as promotion message) is paid.

Corresponding with the first user equipment described above, according to the one aspect of the application, this application provides a kind of nets Network equipment.With reference to Fig. 7, the network equipment includes the 2nd 1 module 210, the two or two module 220, the two or three module 230, second Four modules 240.

Specifically, the 2nd 1 module 210 receives resource turn that the first user equipment is sent, about the first account resource Request is moved, wherein the first account resource corresponds to the resource account of the first user of first user equipment, described the One user belongs to target group.Wherein, the first account resource corresponds to the resource account of first user (for example, packet Include but be not limited to cash account, coupons account, points account etc.), resource transfers request is for by the network equipment Certain part in certain share and the first account resource in upper the second account resource corresponding to information providing Volume is transferred to one or more target fund accounts simultaneously, the corresponding user of one or more of target fund accounts (or " second user ") also belong to the target group.Generation and sending method and technical effect in relation to the request of above-mentioned resource transfers The embodiment of the above-mentioned related method for providing target information applied to the first user equipment is please referred to, it is no longer superfluous herein It states, and is incorporated herein by reference.For example, by first user to for some or certain second users " giving bonus ", The member that " red packet message " is responded in chat group is determined as above-mentioned one or more second users by the network equipment, and is provided Source transfer.

Two or two module 220 determines the second user in the target group corresponding the in the first account resource One resource transfers share.The first resource shift share correspond to the first user account in, for being transferred to second user Account (target account) in the first account resource.By taking the first user sends " group's red packet " as an example, on the one hand, the first user refers to For second user, different second uses the size (i.e. corresponding first user deal with fund number) of fixed " group's red packet " The fund that family is got is likely to be equal, such as the share of the corresponding first account resource of each second user is used by first Family is specified, or is calculated by the network equipment, distribution gained.On the other hand, the amount of the fund that different second users is got also has It may be different, such as be every second user in the range of network equipment amount of the fund provided by the first user It is randomly assigned amount.

Two or three module 230 determines the second user in the second account resource based on first resource transfer share Corresponding Secondary resource shifts share, and the first resource of the first account resource is shifted share and second account provides The Secondary resource transfer share in source is transferred to the corresponding resource account of the second user simultaneously.For example, the network equipment is according to neck Take the second user fund obtained (from the first account resource) of " group's red packet " determine the second user the second account Corresponding share (Secondary resource transfer share) in resource, the including but not limited to Secondary resource shift share and second user institute The share (first resource transfer share) of the first account resource obtained equal (thus realizing that fund obtained by second user is double) is somebody's turn to do Secondary resource transfer share is fixed value (such as being fixed as 2 yuan), Secondary resource transfer share is random value, the Secondary resource Shifting share is the multiple etc. that first resource shifts share, and those skilled in the art will be understood that these for determining second The mode of resource transfers share is only for example rather than any restriction to the application, other are existing or are likely to occur from now on For determine Secondary resource transfer share mode such as can be suitably used for the application, be also contained in the protection scope of the application, and It is incorporated herein by reference.

Two or four module 240 sends the second account resource to the corresponding second user equipment of the second user and corresponds to Provider target information (such as commonweal information, promotion message etc., and without being limited thereto), to promote the exposure of target information Amount.Wherein in some embodiments, which is provided by the corresponding account of the network equipment, such as by service provider Account or information providing (such as advertising provider) provide.

Optionally, the above-mentioned network equipment further includes 250 (not shown) of the two or five module.Two or five module 250 is to described One user equipment sends the resource transfers result information of the resource account about the second user.For example, with the first user hair For sending " group's red packet ", which includes the relevant information of the Secondary resource transfer share, including but not It is limited to accounting, the second account money of the share, the share of the first account resource that second user obtains in the first account resource The accounting etc. of the share in source, the share in the second account resource mentions to provide more complete feedback information to the first user Rise user experience.

In some embodiments, the second user equipment of second user of the two or two module 220 into the target group Resource transfers inquiry message is sent, the resource that the second user equipment is returned based on the resource transfers inquiry message is received Confirmation message is shifted, and determines that the corresponding first resource of corresponding second user shifts part based on the resource transfers confirmation message Volume.Still by taking the target group where the first user Xiang Qi sends " group's red packet " as an example, above-mentioned resource transfers inquiry message is for mentioning Show the case where second user in target group sends " group's red packet " in relation to the first user, and receives the resource transfers inquiry message Second user to the network equipment return to resource transfers confirmation message (such as second user be in " group chat " of its second user equipment After " tearing red packet open " button is clicked at interface, second user equipment generates and sends the resource transfers confirmation message to the network equipment), then The network equipment determines the share (i.e. first of the first account resource corresponding to second user based on the resource transfers confirmation message Resource transfers share, such as it can be obtained fund share in entire " group's red packet "), and corresponding resource share is shifted Into the resource account of second user, to increase the communication enjoyment between user.

In some embodiments, the resource transfers request includes the first jump condition；Two or three module 230 is described When one jump condition is satisfied, determine that the second user is right in the second account resource based on first resource transfer share The Secondary resource transfer share answered, shifts share and the second account resource for the first resource of the first account resource Secondary resource transfer share be transferred to the corresponding target account of the second user simultaneously.For example, first jump condition is By first user's self-setting, or chosen from the alternate item of systemic presupposition by the first user；And the resource turns Request is moved for when first jump condition is satisfied, by the phase in the second account resource and the account resource It answers share while being transferred to the resource account (target account) of second user, such as each target account presses corresponding share respectively Distribute a portion of the first account resource, third account resource；Wherein, when the first jump condition is satisfied, network is set It is standby to provide above-mentioned target information to the corresponding second user equipment of target account, thus promoting the same of the light exposure of target information When promote interaction between user, such as be arranged according to system, above-mentioned first jump condition is probability event whether it is satisfied.

Wherein in some embodiments, the above-mentioned network equipment further includes 260 (not shown) of the two or six module.Two or six module 260 when first jump condition is not satisfied, share is shifted based on the first resource, by the first account resource First resource transfer share is transferred to the corresponding target account of the second user.For example, continuing where the first user Xiang Qi Chat group in other users hair " group's red packet " for, when above-mentioned first jump condition is not satisfied, receive " red packet " User (second user) fund obtained is provided by the first user；In other words, the resource being transferred in target account For the share for being used to be provided to second user in the first account resource in the account of the first user.In above-mentioned first jump condition Under unsatisfied situation, the network equipment is optionally provided with or without the targets such as promotion message to the user equipment of second user Information.

Wherein in some embodiments, the resource transfers request includes the identification information of multiple providers.Correspondingly Two or four modules 240 determine multiple second users, wherein the multiple second user has obtained corresponding the in the second account resource Two resource transfers shares；And corresponding second account resource is sent to the corresponding second user equipment of each second user respectively and is corresponded to A provider target information.Still by taking the first user sends " group's red packet " as an example, the first user specifies multiple information to provide Side, so that system determines the identification information of multiple information providing, when the second user in group gets " red packet ", for For each second user, the network equipment distributes this multiple provider to each second user equipment.For example, there is multiple use In the case that " the group's red packet " that the first user is sent out is got at family, i.e., there are multiple second users, different second The corresponding provider of user may be different, and target information obtained may also be different.To, the first user or it is System can customize corresponding target information for the different user of neck " red packet ", to provide each second user institute to different second users The target information needed, to promote the efficiency of Interactive Experience and second user acquisition information between user.It is used for each second For family, the share of the second account resource obtained, respectively to the second user provide target information (such as promote letter Breath) information providing (such as advertising provider) payment.

In some embodiments, the resource transfers request includes the identification information of multiple providers, the two or four module 240 It is determined based on the target information preference information of each second user for providing the target provider of target information；And respectively to each The corresponding second user equipment of second user sends the target information of the corresponding target provider of corresponding second account resource.Its In, the messaging preferences information can by user (such as hair " red packet " the first user, or receive " red packet " second user, but It is without being limited thereto) setting in advance or system (such as network equipment) determine (such as the property by the network equipment based on second user Not, age, working condition, Web browsing history etc. and relevant proposed algorithm generate), target information is improved whereby to be used with second The correlation degree at family provides target information validity to improve system to second user.

In some embodiments, the above-mentioned network equipment further includes that the two or seven module 270 and the two or eight module 280 (are not shown Out).Specifically, the two or seven module 270 detects whether the second user meets the second jump condition；And the two or eight module If 280 second users meet the second jump condition, by the information resources of the corresponding third account resource of the network equipment Transfer share is transferred to the target account of the second user.For example, being transferred to above-mentioned first and/or second for its account Corresponding share in account resource and for receiving the second user of above-mentioned target information, if the network equipment detects the user Predetermined operation is performed, then determines that the second user meets above-mentioned second jump condition, and will be in corresponding third account resource Corresponding share be transferred in the account of the second user.By taking " neck red packet " as an example, if the second user has been got previously by the One user is sent to " group's red packet " in target group, and checks or click the corresponding target information sent by the network equipment (such as promotion message) then determines that the second user meets the second jump condition, and by the in corresponding third account resource Three resource transfers shares are transferred in its account, such as the third account resource is still provided by the corresponding account of the network equipment, example Such as by the account or information providing that provide the service provider of above-mentioned second account resource or target information, (such as advertisement is mentioned For quotient) it provides, to promote information conversion, optimize allocation of resources and user is motivated persistently to interact.

Wherein in some embodiments, the two or seven module 270 is based on the second user to the information of respective objects information Operation, detects whether the second user meets the second jump condition.Wherein, information operation can be used by the network equipment or second The detection of second user equipment used in family, including but not limited to:

Second user thumbs up the target information.

It is corresponding with above-described first user equipment and the network equipment respectively, according to the one aspect of the application, originally Application provides a kind of second user equipment.With reference to Fig. 8, the second user equipment includes the 3rd 1 module 310, the three or two mould Block 320.

Specifically, the 3rd 1 module 310 receives the target that the second account resource that the network equipment is sent corresponds to provider Information (such as commonweal information, promotion message etc., and without being limited thereto), to promote the light exposure of target information.Wherein some In embodiment, which is provided by the corresponding account of the network equipment, such as by the account or letter of service provider Provider (such as advertising provider) is ceased to provide.The target information is presented in three or two module 320.Wherein the network equipment will The first resource transfer share of first account resource and the Secondary resource transfer share of the second account resource shift simultaneously To the resource account of the second user, the target information is sent；First user and the second user belong to together One target group.The Secondary resource transfer share in above-mentioned second account resource is specifically transferred to the second use by the network equipment The operating process of the resource account at family and technical effect please refer to aforementioned applications and are used in the first user equipment and the network equipment The method part of target information is provided, details are not described herein.

In some embodiments, above-mentioned second user equipment further include the three or four module 340 of the three or three module 330 (not It shows).Three or three module 330 receives the resource transfers inquiry message that the network equipment is sent；Three or four module 340 is based on described the The resource transfers confirmation operation of the second user of two user equipmenies, the Xiang Suoshu network equipment send resource transfers confirmation message.With The 3rd 1 module 310 is received the network equipment and is sent, the second account resource based on the resource transfers confirmation message afterwards The target message of corresponding provider.Still by taking the target group where the first user Xiang Qi sends " group's red packet " as an example, above-mentioned money Source transfer inquiry message is received for the case where prompting the second user in target group to send " group's red packet " in relation to the first user Returning to resource transfers confirmation message to the second user of the resource transfers inquiry message to the network equipment, (such as second user is at it After " tearing red packet open " button is clicked at " group chat " interface of second user equipment, second user equipment is generated and sent to the network equipment should Resource transfers confirmation message), then the network equipment is determined first corresponding to second user based on the resource transfers confirmation message The share (i.e. first resource shifts share, such as it can be obtained fund share in entire " group's red packet ") of account resource, And corresponding resource share is transferred in the resource account of second user, to increase the communication enjoyment between user.

In some embodiments, above-mentioned second user equipment further includes 350 (not shown) of the three or five module.Three or five module The second user of the 350 detection second user equipment operates the information of the target information.The wherein network equipment base It detects whether the second user meets the second jump condition in information operation, and is satisfied in second jump condition When the information resources of the corresponding third account resource of network equipment transfer share is transferred to the resource of the second user Account.For example, the above-mentioned first and/or second account resource of corresponding share be transferred in to(for) its account and receiving above-mentioned For the second user of target information, if the network equipment detects that the user performs predetermined operation, the second user is determined Meet above-mentioned second jump condition, and the corresponding share in corresponding third account resource is transferred to the account of the second user In.By taking " neck red packet " as an example, if the second user has got " the group's red packet " being previously sent to by the first user in target group, And check or click the corresponding target information (such as promotion message) sent by the network equipment, then determine that the second user is full The second jump condition of foot, and the information resources transfer share in corresponding third account resource is transferred in its account, such as The third account resource is still provided by the corresponding account of the network equipment, such as by providing above-mentioned second account resource or target information Service provider account or information providing (such as advertising provider) provide, thus promote information conversion, optimization money Source configures and user is motivated persistently to interact.

Second user thumbs up the target information.

Present invention also provides a kind of computer readable storage medium, the computer-readable recording medium storage has calculating Machine code, when the computer code is performed, such as preceding described in any item methods are performed.

Present invention also provides a kind of computer program products, when the computer program product is executed by computer equipment When, such as preceding described in any item methods are performed.

Present invention also provides a kind of computer equipment, the computer equipment includes:

One or more processors；

Memory, for storing one or more computer programs；

When one or more of computer programs are executed by one or more of processors so that it is one or Multiple processors realize such as preceding described in any item methods.

Fig. 9 shows the exemplary system that can be used for implementing each embodiment described herein.

As shown in figure 9, in some embodiments, system 1000 can as in each embodiment any one first User equipment, the network equipment or second user equipment.In some embodiments, system 1000 may include with instruction one or Multiple computer-readable mediums (for example, system storage or NVM/ store equipment 1020) and with the one or more computer Readable medium is coupled and is configured as executing instruction to realize module thereby executing one or more of movement described herein A processor (for example, (one or more) processor 1005).

For one embodiment, system control module 1010 may include any suitable interface controller, with to (one or It is multiple) at least one of processor 1005 and/or any suitable equipment or component that are communicated with system control module 1010 Any suitable interface is provided.

System control module 1010 may include Memory Controller module 1030, to connect to the offer of system storage 1015 Mouthful.Memory Controller module 1030 can be hardware module, software module and/or firmware module.

System storage 1015 can be used for for example, load of system 1000 and storing data and/or instruction.For one Embodiment, system storage 1015 may include any suitable volatile memory, for example, DRAM appropriate.In some implementations In example, system storage 1015 may include four Synchronous Dynamic Random Access Memory of Double Data Rate type (DDR4SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controller, To store equipment 1020 and the offer interface of (one or more) communication interface 1025 to NVM/.

For example, NVM/ storage equipment 1020 can be used for storing data and/or instruction.NVM/ stores equipment 1020 Any suitable nonvolatile memory (for example, flash memory) and/or may include that any suitable (one or more) is non-volatile Store equipment (for example, one or more hard disk drive (Hard Disk, HDD), one or more CD (CD) drivers and/ Or one or more digital versatile disc (DVD) drivers).

NVM/ storage equipment 1020 may include a part for the equipment being physically mounted on as system 1000 Storage resource or its can by the equipment access without a part as the equipment.For example, NVM/ stores equipment 1020 It can be accessed by network via (one or more) communication interface 1025.

(one or more) communication interface 1025 can be provided for system 1000 interface with by one or more networks and/or It is communicated with other any equipment appropriate.System 1000 can be according to appointing in one or more wireless network standards and/or agreement Meaning standard and/or agreement are carried out wireless communication with the one or more components of wireless network.

For one embodiment, at least one of (one or more) processor 1005 can be with system control module 1010 The logics of one or more controllers (for example, Memory Controller module 1030) be packaged together.For one embodiment, At least one of (one or more) processor 1005 can be patrolled with one or more controllers of system control module 1010 It collects and is packaged together to form system in package (SiP).For one embodiment, in (one or more) processor 1005 extremely Few one can be integrated on same mold with the logic of one or more controllers of system control module 1010.For a reality Example is applied, at least one of (one or more) processor 1005 can be with one or more controllers of system control module 1010 Logic be integrated on same mold to form system on chip (SoC).

In various embodiments, system 1000 can be, but not limited to be: server, work station, desk-top calculating equipment or shifting It is dynamic to calculate equipment (for example, lap-top computing devices, handheld computing device, tablet computer, net book etc.).In each embodiment In, system 1000 can have more or fewer components and/or different frameworks.For example, in some embodiments, system 1000 Including one or more video cameras, keyboard, liquid crystal display (LCD) screen (including touch screen displays), nonvolatile memory Port, mutiple antennas, graphic chips, specific integrated circuit (ASIC) and loudspeaker.

It should be noted that the application can be carried out in the assembly of software and/or software and hardware, for example, can adopt With specific integrated circuit (ASIC), general purpose computer or any other realized similar to hardware device.In one embodiment In, the software program of the application can be executed to implement the above steps or functions by processor.Similarly, the application Software program (including relevant data structure) can be stored in computer readable recording medium, for example, RAM memory, Magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used to realize in some steps or function of the application, example Such as, as the circuit cooperated with processor thereby executing each step or function.

In addition, a part of the application can be applied to computer program product, such as computer program instructions, when its quilt When computer executes, by the operation of the computer, it can call or provide according to the present processes and/or technical solution. Those skilled in the art will be understood that the existence form of computer program instructions in computer-readable medium includes but is not limited to Source file, executable file, installation package file etc., correspondingly, the mode that computer program instructions are computer-executed include but Be not limited to: the computer directly execute the instruction or the computer compile the instruction after execute program after corresponding compiling again, Perhaps the computer reads and executes the instruction or after the computer reads and install and execute corresponding installation again after the instruction Program.Here, computer-readable medium can be for computer access any available computer readable storage medium or Communication media.

Communication media includes whereby including, for example, computer readable instructions, data structure, program module or other data Signal of communication is transmitted to the medium of another system from a system.Communication media may include having the transmission medium led (such as electric Cable and line (for example, optical fiber, coaxial etc.)) and can propagate wireless (not having the transmission the led) medium of energy wave, such as sound, electricity Magnetic, RF, microwave and infrared.Computer readable instructions, data structure, program module or other data can be embodied as example wireless Medium (such as carrier wave or be such as embodied as spread spectrum technique a part similar mechanism) in modulated message signal. Term " modulated message signal " refers to that one or more feature is modified or is set in a manner of encoded information in the signal Fixed signal.Modulation can be simulation, digital or Hybrid Modulation Technology.

As an example, not a limit, computer readable storage medium may include such as computer-readable finger for storage Enable, the volatile and non-volatile that any method or technique of the information of data structure, program module or other data is realized, can Mobile and immovable medium.For example, computer readable storage medium includes, but are not limited to volatile memory, such as with Machine memory (RAM, DRAM, SRAM)；And nonvolatile memory, such as flash memory, various read-only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM)；And magnetic and optical storage apparatus (hard disk, Tape, CD, DVD)；Or other currently known media or Future Development can store the computer used for computer system Readable information/data.

Here, including a device according to one embodiment of the application, which includes for storing computer program The memory of instruction and processor for executing program instructions, wherein when the computer program instructions are executed by the processor When, trigger method and/or technology scheme of the device operation based on aforementioned multiple embodiments according to the application.

It is obvious to a person skilled in the art that the application is not limited to the details of above-mentioned exemplary embodiment, Er Qie In the case where without departing substantially from spirit herein or essential characteristic, the application can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and scope of the present application is by appended power Benefit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent elements of the claims Variation is included in the application.Any reference signs in the claims should not be construed as limiting the involved claims.This Outside, it is clear that one word of " comprising " does not exclude other units or steps, and odd number is not excluded for plural number.That states in device claim is multiple Unit or device can also be implemented through software or hardware by a unit or device.The first, the second equal words are used to table Show title, and does not indicate any particular order.

Claims

1. a kind of be used to provide the method for target information at network equipment end, wherein the described method includes:

Resource transfers request that the first user equipment is sent, about the first account resource is received, wherein first account provides Source corresponds to the resource account of the first user of first user equipment, and first user belongs to target group；

Determine the corresponding first resource transfer share in the first account resource of the second user in the target group；

Determine that the second user corresponding Secondary resource in the second account resource turns based on first resource transfer share Share is moved, the Secondary resource that the first resource of the first account resource shifts share and the second account resource is shifted Share is transferred to the corresponding resource account of the second user simultaneously；

The target letter of the corresponding provider of the second account resource is sent to the corresponding second user equipment of the second user Breath.

2. according to the method described in claim 1, wherein, the second user in the determination target group is in the first account Corresponding first resource shifts share in resource, comprising:

The second user equipment of second user into the target group sends resource transfers inquiry message；

Receive the resource transfers confirmation message that the second user equipment is returned based on the resource transfers inquiry message；

The corresponding first resource transfer share of corresponding second user is determined based on the resource transfers confirmation message.

3. according to the method described in claim 1, wherein, the resource transfers request includes the first jump condition；

It is described that the second user corresponding second money in the second account resource is determined based on first resource transfer share Share is shifted in source, and the first resource of the first account resource is shifted to the Secondary resource of share and the second account resource Transfer share is transferred to the corresponding target account of the second user simultaneously, comprising:

When first jump condition is satisfied, determine the second user second based on first resource transfer share Corresponding Secondary resource shifts share in account resource, and the first resource of the first account resource is shifted share and described The Secondary resource transfer share of second account resource is transferred to the corresponding target account of the second user simultaneously.

4. according to the method described in claim 3, wherein, the method also includes:

When first jump condition is not satisfied, share is shifted based on the first resource, by the first account resource First resource transfer share be transferred to the corresponding target account of the second user.

5. the method according to claim 3 or 4, wherein first jump condition includes following at least any one:

The numerical value of the first resource transfer share meets preset value conditions；

The first resource transfer share is greater than preset first fraction threshold；

The first resource transfer share is less than preset second fraction threshold；

The user property of the second user meets preset user property condition.

6. according to the method described in claim 1, wherein, the resource transfers request includes the mark of the provider of target information Information, the identification information of the provider of the target information are used to determine the resource account and target information of the provider.

7. according to the method described in claim 6, wherein, the resource transfers request includes the identification information of multiple providers；

The mesh that the corresponding provider of the second account resource is sent to the corresponding second user equipment of the second user Mark information, comprising:

It determines multiple second users, turns wherein the multiple second user has obtained corresponding Secondary resource in the second account resource Move share；

The corresponding provider of corresponding second account resource is sent to the corresponding second user equipment of each second user respectively Target information.

8. according to the method described in claim 6, wherein, the resource transfers request includes the identification information of multiple providers；

It is determined based on the target information preference information of each second user for providing the target provider of target information；

The corresponding target provider of corresponding second account resource is sent to the corresponding second user equipment of each second user respectively Target information.

9. according to the method described in claim 1, wherein, the resource transfers result information corresponds to the second account resource And the first account resource.

10. according to the method described in claim 1, wherein, the method also includes:

Detect whether the second user meets the second jump condition；

If the second user meets the second jump condition, by the information resources of the corresponding third account resource of the network equipment Transfer share is transferred to the target account of the second user.

11. according to the method described in claim 10, wherein, whether the detection second user meets the second transfer item Part, comprising:

It is operated based on information of the second user to respective objects information, detects whether the second user meets the second transfer Condition.

12. a kind of be used to provide the method for target information at the first user equipment end, wherein the described method includes:

The resource about the first account resource, which turns, to be determined to the resource transfers operation of the target group where it based on the first user Move request；

The resource transfers request is sent to the network equipment；

Wherein, the first account resource corresponds to the resource account of first user, and the resource transfers request is used for will The Secondary resource transfer share of second account resource and the first resource transfer share of the first account resource shift simultaneously To the resource account of second user, the second user belongs to the target group.

13. according to the method for claim 12, wherein the resource transfers request includes the first jump condition, and institute Resource transfers request is stated for when first jump condition is satisfied, the Secondary resource of the second account resource to be shifted The first resource of share and the first account resource transfer share is transferred to the resource account of the second user simultaneously.

14. according to the method for claim 13, wherein the resource transfers request is used for:

When first jump condition is not satisfied, the first resource transfer share of the first account resource is transferred to institute State the resource account of second user.

15. according to the method for claim 12, wherein based on the first user to it where target group resource turn It moves before the determining resource transfers request about the first account resource of operation, the method also includes:

Based on the first user information selection operation determine target information provider identification information；

It is described that the money about the first account resource is determined to the resource transfers operation of the target group where it based on the first user Source transfer request, comprising:

The money about the first account resource is determined to the resource transfers operation of the target group where it based on first user Source transfer request, wherein resource transfers request includes the identification information of the provider；

Wherein the identification information of the provider is for determining resource account and mesh of the provider on the network equipment Mark information.

16. according to the method for claim 15, wherein the information selection operation based on the first user determines that target is believed The identification information of the provider of breath, comprising:

The identification information of the respective provider of a plurality of target information is determined based on the information selection operation of the first user；

Wherein the resource transfers request includes the identification information of a plurality of respective provider of target information, and the resource turns Request is moved for by the corresponding second account resource of provider corresponding on the network equipment and the first account resource It is transferred to the resource account of second user simultaneously, the second user belongs to the target group, and a plurality of target letter The identification information of corresponding provider is ceased for determining resource account of each provider on the network equipment respectively And target information.

17. according to the method for claim 12, wherein the resource transfers result information is provided corresponding to second account Source and the first account resource.

18. a kind of be used to provide the method for target information in second user equipment end, wherein the described method includes:

Receive the target information that the second account resource that the network equipment is sent corresponds to provider；

The target information is presented.

Wherein, the first resource of the first account resource is shifted the of share and the second account resource by the network equipment After two resource transfers shares are transferred to the resource account of the second user simultaneously, the target information is sent；Described first uses Family and the second user belong to same target group.

19. according to the method for claim 18, wherein the method also includes:

Receive the resource transfers inquiry message that the network equipment is sent；

The resource transfers confirmation operation of second user based on the second user equipment, the Xiang Suoshu network equipment send resource and turn Move confirmation message；

The target information for receiving the corresponding provider of the second account resource that the network equipment is sent, comprising:

The network equipment is received to send, the corresponding provider of the second account resource based on the resource transfers confirmation message Target message.

20. according to the method for claim 18, wherein the method also includes:

The second user for detecting the second user equipment operates the information of the target information；

Wherein the network equipment is based on information operation and detects the second user whether meet the second jump condition, and The information resources transfer share of the corresponding third account resource of the network equipment is turned when second jump condition is satisfied Move to the resource account of the second user.

21. a kind of for providing the method for target message, wherein the described method includes:

First user equipment determines about the first account the resource transfers operation of the target group where it based on the first user The resource transfers of resource are requested, wherein the first account resource corresponds to the resource account of first user；

The network equipment receives the resource transfers request, and determines the second user in the target group described first Corresponding first resource shifts share in account resource；

The network equipment determines that the second user is corresponding in the second account resource based on first resource transfer share Secondary resource shift share, the first resource of the first account resource is shifted into share and the second account resource Secondary resource transfer share is transferred to the corresponding resource account of the second user simultaneously；

The network equipment is mentioned to the corresponding second user equipment transmission of the second user the second account resource is corresponding The target information of supplier.

22. a kind of for providing the equipment of target information, wherein the equipment includes:

Processor；And

It is arranged to the memory of storage computer executable instructions, the executable instruction makes the processor when executed It executes according to claim 1 to the operation of any one of 20 the methods.

23. a kind of computer-readable medium of store instruction, described instruction hold the computer Row is according to claim 1 to the operation of any one of 20 the methods.