CN110516182A

CN110516182A - It is a kind of that the method and apparatus of excitation video information is provided

Info

Publication number: CN110516182A
Application number: CN201910792096.2A
Authority: CN
Inventors: 李林阳
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-08-26
Filing date: 2019-08-26
Publication date: 2019-11-29
Anticipated expiration: 2039-08-26
Also published as: CN110516182B

Abstract

The purpose of the application is to provide a kind of method for providing and motivating video information.This method comprises: receiving the presentation information close event in the novel application of the user equipment that user equipment is sent, described, wherein, described the shutoff operation that information close event is presentation information in the current chapters and sections page that the user device responsive apply novel in user is presented to send；In response to the presentation information close event, the corresponding excitation video information of the user is obtained；The excitation video information is sent to the user equipment, to show the excitation video information in novel application.To realize when user loses interest in the presentation information presented in novel application, excitation video information is provided for user, benefit user and the provider of the excitation video information can by the excitation video information.

Description

It is a kind of that the method and apparatus of excitation video information is provided

Technical field

This application involves the communications field more particularly to a kind of technologies of offer excitation video information.

Background technique

It is in networked information era, user often will receive various information by user equipment.For example, browsing An advertisement or promotion message are popped up when webpage suddenly；For another example also will pop up advertisement when applying using APP or promote letter Breath.It when user loses interest in these information, will directly close, stop the displaying or broadcasting of these information.

Summary of the invention

The purpose of the application is to provide a kind of method and apparatus for providing and motivating video information.

According to the one aspect of the application, a kind of method for providing at network equipment end and motivating video information is provided, it should Method includes:

Receive the presentation information close event in the novel application of the user equipment that user equipment is sent, described, wherein institute Stating and information close event is presented is presented in the current chapters and sections page that the user device responsive applies the novel in user What the shutoff operation of information was sent；

In response to the presentation information close event, the corresponding excitation video information of the user is obtained；

The excitation video information is sent to the user equipment, to show the excitation video in novel application Information.

According to further aspect of the application, a kind of method for providing at user equipment end and motivating video information is provided, This method comprises:

It is shown in the current chapters and sections page that the novel of user equipment is applied and information is presented；

In response to user to the shutoff operation that information is presented, Xiang Suoshu novel is sent using the corresponding network equipment to swash Encourage video request；

Receive and play the excitation video information that the network equipment is returned based on the excitation video request.

According to the one aspect of the application, a kind of network equipment for providing and motivating video information is provided, which includes:

Module one by one is closed for the presentation information in receiving the novel application of the user equipment that user equipment is sent, described Close event, wherein it is current that the presentation information close event is that the user device responsive applies the novel in user The shutoff operation transmission of information is presented in the chapters and sections page；

One or two modules, for obtaining the corresponding excitation video letter of the user in response to the presentation information close event Breath；

One or three modules, for sending the excitation video information to the user equipment, to be opened up in novel application Show the excitation video information.

According to further aspect of the application, a kind of user equipment for providing and motivating video information, the equipment packet are provided It includes:

Information is presented for showing in the current chapters and sections page that the novel of user equipment is applied in 21 modules；

Two or two modules, for, to the shutoff operation that information is presented, Xiang Suoshu novel to be using corresponding in response to user The network equipment sends excitation video request；

Two or three modules, the excitation video returned for receiving and playing the network equipment based on the excitation video request Information.

According to the one aspect of the application, a kind of equipment for providing and motivating video information is provided, which includes:

Processor；And

It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed Reason device executes the operation of either method as described above.

According to further aspect of the application, the computer-readable medium of store instruction is provided, described instruction is being held System is made to carry out the operation of either method as described above when row.

Compared with prior art, the method for excitation video information is provided at network equipment end this application discloses a kind of, it should Network equipment end is interacted with user equipment, provides corresponding excitation video information to the user by the network equipment.Network is set The standby presentation information close event received in novel application that user equipment is sent, user equipment, it is corresponding to obtain the user Video information is motivated, sends the excitation video information to the user equipment, to show that the excitation video is believed in novel application Breath.To reach when user carries out shutoff operation to the presentation information being presented in novel application, it is corresponding that the user can be obtained Excitation video information, thus make user to present information lose interest in when, can by excitation video information be the user And platform (such as media platform) the offer reward and income of the excitation video information are provided, and then improve the reading body of user It tests.

Meanwhile the method for excitation video information is provided at user equipment end present invention also provides a kind of, it is set by user It is standby to send excitation video request to the corresponding network equipment, receive and play the excitation video information of network equipment return.With branch It holds and sends excitation video request to the corresponding network equipment when user carries out shutoff operation to the presentation information in novel application, The excitation video information that the network equipment returns is obtained by the excitation video request, to make not feeling emerging to information is presented in user When interesting, it can be the user by excitation video information and the platform (such as media platform) of the excitation video information is provided mentions For reward and income, and then improve the reading experience of user.

Also, correspond to the scene that user is read by novel application, for the suitable excitation video letter of user's matching Breath and suitable exhibition method information, to improve user to the viewing experience of excitation video information, alternatively, not influencing user's Normal reading, to ensure the good reading experience of user.

Detailed description of the invention

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other Feature, objects and advantages will become more apparent upon:

Fig. 1, which is shown, provides the method stream of excitation video information at network equipment end according to a kind of of the application one embodiment Cheng Tu；

Fig. 2 shows a kind of methods in user equipment end offer excitation video information according to another embodiment of the application Flow chart；

Fig. 3 (a) and (b) show a kind of effect diagram according to the application one embodiment；

Fig. 4 shows a kind of effect diagram according to the application one embodiment；

Fig. 5 shows the device structure that the network equipment of video information is motivated according to a kind of offer of the application one embodiment Figure；

Fig. 6 shows the device structure that the user equipment of video information is motivated according to a kind of offer of the application one embodiment Figure；

Fig. 7 shows the functional module that can be used for a kind of exemplary system of each embodiment of the application.

The same or similar appended drawing reference represents the same or similar component in attached drawing.

Specific embodiment

The application is described in further detail with reference to the accompanying drawing.

In a typical configuration of this application, terminal, the equipment of service network and trusted party include one or more Processor (for example, central processing unit (Central Processing Unit, CPU)), input/output interface, network interface and Memory.

Memory may include the non-volatile memory in computer-readable medium, random access memory (Random Access Memory, RAM) and/or the forms such as Nonvolatile memory, such as read-only memory (Read Only Memory, ROM) Or flash memory (Flash Memory).Memory is the example of computer-readable medium.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data. The example of the storage medium of computer include, but are not limited to phase change memory (Phase-Change Memory, PCM), it is programmable with Machine accesses memory (Programmable Random Access Memory, PRAM), static random access memory (Static Random-Access Memory, SRAM), dynamic random access memory (Dynamic Random Access Memory, DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electrically erasable it is read-only Memory (Electrically-Erasable Programmable Read-Only Memory, EEPROM), flash memory Or other memory techniques, read-only disc read only memory (CD-ROM) (Compact Disc Read-Only Memory, CD-ROM), number Multifunctional optical disk (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage Or other magnetic storage devices or any other non-transmission medium, it can be used for storing and can be accessed by a computing device information.

The application meaning equipment includes but is not limited to that user equipment, the network equipment or user equipment and the network equipment pass through Network is integrated constituted equipment.The user equipment includes but is not limited to that any one can carry out human-computer interaction with user The mobile electronic product, such as smart phone, tablet computer etc. of (such as human-computer interaction is carried out by touch tablet), the mobile electricity Sub- product can use any operating system, such as android operating system, iOS operating system.Wherein, the network equipment The electronic equipment of numerical value calculating and information processing can be carried out automatically according to the instruction for being previously set or storing including a kind of, Hardware includes but is not limited to microprocessor, specific integrated circuit (Application Specific Integrated Circuit, ASIC), programmable logic device (Programmable Logic Device, PLD), field programmable gate array (Field Programmable Gate Array, FPGA), digital signal processor (Digital Signal Processor, DSP), embedded device etc..The network equipment includes but is not limited to computer, network host, single network server, multiple The cloud that network server collection or multiple servers are constituted；Here, cloud is by the big meter based on cloud computing (Cloud Computing) Calculation machine or network server are constituted, wherein cloud computing is one kind of distributed computing, by the computer set group of a group loose couplings At a virtual supercomputer.The network includes but is not limited to internet, wide area network, Metropolitan Area Network (MAN), local area network, VPN net Network, wireless self-organization network (Ad Hoc network) etc..Preferably, the equipment, which can also be, runs on the user equipment, net Network equipment or user equipment are mutually collected with touch terminal by network with the network equipment, the network equipment, touch terminal or the network equipment At the program in the equipment constituted.

Certainly, those skilled in the art will be understood that above equipment is only for example, other are existing or are likely to occur from now on Equipment be such as applicable to the application, should also be included within the application protection scope, and be incorporated herein by reference.

In the description of the present application, the meaning of " plurality " is two or more, unless otherwise specifically defined.

Fig. 1, which is shown, provides the side of excitation video information at network equipment end according to a kind of of the application one embodiment Method, the method comprising the steps of S101, step S102 and step S103.

Specifically, in step s101, the novel that the network equipment receives the user equipment that user equipment is sent, described is answered Presentation information close event in, wherein the presentation information close event be the user device responsive in user to institute State the shutoff operation transmission that information is presented in the current chapters and sections page of novel application.In some embodiments, the presentation letter Breath includes but is not limited to advertising information, promotion message etc..For example, being equipped with novel application in the user equipment, user is by being somebody's turn to do Novel, which is applied, reads the novel provided in novel application.For example, user is applied by the novel to current chapters and sections page Face is read, and pops up one during reading, in the current chapters and sections page and information (such as advertisement) window is presented, by this Messagewindow is presented and shows presentation information, in some embodiments, which is common picture and text or video ads；In In some embodiments, which is common animated advertising.In some embodiments, letter is presented referring to shown in Fig. 3 (a) It ceases, has a close button on the presentation messagewindow, user is by clicking the close button to the presentation in the current page Information carries out shutoff operation, and user device responsive sends corresponding presentation information to the network equipment in the shutoff operation and closes thing Part.The network equipment receives the presentation information close event.

In step s 102, it is corresponding sharp to obtain the user in response to the presentation information close event for the network equipment Encourage video information.In some embodiments, which is obtained based on its received presentation information close event inquiry and is somebody's turn to do The corresponding excitation video information of user.For example, user closes the presentation information, illustrate that the user does not feel emerging to the presentation information Interest, when the user loses interest in the presentation information, the present embodiment is by obtaining the corresponding excitation video information of the user Mode is striven for providing other rewards for the user or be serviced, and to improve user experience, rather than is only simply turned off the presentation information.In In some embodiments, which determines that the excitation video information obtained is, such as excitation corresponding with the user Video information is corresponding with attribute information (such as user draws a portrait) of the user, to improve sight of the user to the excitation video information See interest.

In step s 103, the network equipment sends the excitation video information to the user equipment, in the novel The excitation video information is shown in.For example, after the network equipment gets the excitation video information, by the excitation video Information is sent to user equipment, so that user when novel is read in novel application in the current chapters and sections page by showing The excitation video information, to obtain corresponding reward after displaying.

For example, being equipped with novel application X in user equipment, user is used the novel application X and reads the current of novel The chapters and sections page (such as certain one page in the 2nd chapter).A picture-text advertisement (information is presented) is popped up by advertisement windows at this time, such as is schemed A kind of effect diagram shown in 3 (a).There is a close button (such as " x " in the upper right corner) in the advertisement windows.The user passes through It clicks the close button and shutoff operation is carried out to the advertisement.The user device responsive is in the shutoff operation to the corresponding network equipment It sends and information close event is presented, the network equipment is corresponding sharp in response to the presentation information close event inquiry acquisition user Video information is encouraged, and the excitation video information that inquiry is got is sent to the user equipment.The user equipment receives this and swashs After encouraging video information, the excitation video information is shown in the chapters and sections page in this prior.After user has watched the excitation video information It can get corresponding reward, while water conservancy diversion operation can be executed to the provider of the excitation video information.So that user and provider It makes a profit, is respectively that the user and information provide by the excitation video information when user loses interest in presentation information Side provides income.In the present embodiment, the network equipment is by receiving the presentation information close event acquisition pair that user equipment is sent The excitation video information answered, and the excitation video information is returned into the user equipment, so that the user equipment is in current chapters and sections The excitation video information is shown in the page.

In some embodiments, the method also includes step S104 (not shown), and in step S104, the network equipment is logical It crosses and the excitation video information is implanted into the current chapters and sections page, update the current chapters and sections page；The step S103 packet Include: the network equipment sends the updated current chapters and sections page to the user equipment, to show in the user equipment The excitation video information.In some embodiments, the network equipment is by providing a user the updated current chapters and sections page Mode provides excitation video information for the user, wherein excitation video letter has been implanted in the updated current chapters and sections page Breath.To achieve the purpose that show the excitation video information being implanted in the updated current chapters and sections page.

In some embodiments, the step S102 includes: the network equipment in response to the presentation information close event, really Determine the corresponding excitation video information of the user, and obtains the excitation video information.In some embodiments, the network equipment is The excitation video information that user equipment provides is based on certain information (such as attribute information or the current chapters and sections page of user The scene information of middle appearance) determine, corresponding excitation video information is provided for the user equipment, to reach excitation video letter The specificity of breath.Believe for example, the network equipment obtains the corresponding attribute of the user according to the identification information (such as account) of the user Breath, the network equipment are that the user determines its corresponding excitation video in response to the presentation information close event that user equipment is sent Information, and further believed according to the attribute information of the user in the corresponding excitation video of excitation video information library inquiry user Breath.In some embodiments, excitation video information library is provided in the network equipment, the network equipment is from the excitation video information library Obtain the corresponding excitation video information of the user.

In some embodiments, the corresponding excitation video information of the determination user, including any one of following:

(1) the corresponding excitation video of the user is inquired in excitation video information library according to the attribute information of the user Information.In some embodiments, the attribute information of the user includes but is not limited to the consumption of user's portrait information, the user Record information (such as book is often bought by the available user of the consumption recording information or buys the attribute information of clothes), institute The browsing record information for stating user (such as by the browsing records the available user of information often to access fashion relevant new The attribute information of news).It is provided in the network equipment in some embodiments and motivates video information library, in the excitation video information library Including multiple excitation video informations, each excitation video information has its corresponding customer attribute information, for example, " being fond of books " Attribute information excitation video information relevant to books between there are mapping relations, if user is fond of books, can be based on The customer attribute information inquires corresponding excitation video information in excitation video information library.

(2) user is inquired in excitation video information library according to the scene information occurred in the current chapters and sections page Corresponding excitation video information.In some embodiments, the scene information including but not limited to " travels " " going window-shopping " etc..Example Such as, the network equipment determines the scene information occurred in the current chapters and sections page according to the content information of the current chapters and sections page；Or Person, the current chapters and sections page have its corresponding scene information (for example, target belonging to the current chapters and sections page is fictitious multiple In chapters and sections, the scene information occurred in each chapters and sections is recorded in the database in advance, according to the current chapters and sections page The corresponding scene information of the current chapters and sections page can be directly determined out).Excitation is provided in the network equipment in some embodiments Video information library, includes multiple excitation video informations in the excitation video information library, and each excitation video information has its correspondence Scene information, for example, there are mapping relations between the scene information of " tourism " excitation video information relevant to tourism, if should Occur the scene information of " tourism " in the current chapters and sections page, then can be inquired in excitation video information library based on the scene information Corresponding excitation video information.

(3) the corresponding excitation video information of the user is determined according to the current chapters and sections page, wherein the current chapter There are mapping relations between the section page and the excitation video information.For example, pre-setting the corresponding excitation view of each chapters and sections It is corresponding can directly to inquire the current chapters and sections page according to the mapping relations between each chapters and sections and excitation video information for frequency information Motivate video information.

(4) the corresponding excitation video information of the user is determined according to provider's information that information is presented, wherein institute The provider's information for stating presentation information is identical as excitation provider's information of video information.In some embodiments, described Provider's information includes but is not limited to that information (such as advertisement) or excitation video information is presented in the offers such as sponsor, advertiser One side.In some embodiments, when user closes and information is presented, moreover it is possible to the side for providing the presentation information be made to obtain one Fixed income when providing excitation video information, and obtains excitation video information, thus to the greatest extent from the provider of the presentation information It is possible that the provider is enable to get income.

(5) the corresponding excitation video information of the user is determined according to the attribute information that information is presented, wherein described The attribute information that information is presented is different from the excitation attribute information of video information.In some embodiments, the presentation letter The attribute information of breath includes but is not limited to that " sales ad " " books advertisement " " APP application advertisement " etc. can indicate the presentation information Attribute information；Likewise, the attribute information of the excitation video information includes but is not limited to that " sales ad " " books are wide Announcement " " APP application advertisement " etc. can indicate the information of the attribute of the excitation video information.For example, if the attribute of the presentation information Information is " sales ad ", then can determine excitation view from other attribute informations such as " books advertisement " " APP application advertisement " Frequency information.Based on user to the shutoff operation of the presentation information, it can determine that the user believes attribute belonging to the presentation information It ceases and loses interest in, therefore, determining that, to improve user experience, cannot recommend again for the user should when motivating video information Attribute information belonging to information is presented.

In some embodiments, the step S102 includes: the network equipment in response to the presentation information close event, inspection Survey whether the presentation information close event meets the trigger condition for providing for the user and motivating video information；If the presentation Information close event meets the trigger condition, obtains the corresponding excitation video information of the user；Otherwise, ignore the presentation Information close event.In some embodiments, not all presentation information close event can trigger network equipment acquisition Video information is motivated, and provides excitation video information for the user.The presentation letter that the network equipment needs to send user equipment Breath close event is judged that in some embodiments, the network equipment is by detecting its received presentation information close event Whether trigger condition is met to determine whether for the corresponding excitation video information of the user query.If what the user equipment was sent Information close event is presented and is unsatisfactory for the trigger condition, then ignores the presentation information close event.For example, if user frequency It is numerous close show the novel application in presentation information, then illustrate the user do not like read when have present information go out It is existing, then excitation video information can be sent to the corresponding user equipment of the user, when the presentation information for receiving user transmission When close event, the network equipment determines that the presentation information close event meets trigger condition.In some embodiments, the network equipment Whether the user, which frequently closes, is determined to information such as closing number, the frequencies that information is presented by obtaining or recording user equipment Information is presented, for example, if all closing within the user continuous two days the presentation information shown in the application of its novel, it is determined that the use The presentation information close event that family equipment is sent meets trigger condition.In the present embodiment, for the recommendation of excitation video information It sends, the network equipment is to judge that (such as considering whether user needs to recommend excitation video information as it) determines based on certain 's.

In some embodiments, the trigger condition, includes at least one of the following:

(1) the closing frequency that information is presented to history in the user is equal to or more than frequency threshold information.For example, network is set For acquisition and statistic record user is to the closing frequency that information is presented, and judges the presentation that the user sends based on the closing frequency Whether information close event meets trigger condition.For example, the user frequently closes the presentation information for recommending to be sent to him, it is determined that Excitation video information is sent to the user, by motivating video information to achieve the purpose that provide information to the user.Some In embodiment, other than counting user is in novel application to the closing frequency that information is presented, the user couple can be combined with Elsewhere (such as the other application being mounted in the user equipment or the user browse net by the user equipment The presentation information that pops up when page) statistic record to the closing frequency that information is presented.

(2) user to history present information be averaged check duration be less than or equal to averagely check duration information.Example Such as, the network equipment obtains and statistic record user checks duration (such as averagely seeing every time 15-20 seconds) to being averaged for information is presented, And whether the presentation information close event for averagely checking that duration judges that the user sends based on this meets trigger condition.For example, should User sees that the duration that information is presented is no more than 15 seconds every time, which is 1 minute, then illustrates the user to presentation Information is lost interest in, the presentation information close event which sends in response to the user, and it is corresponding sharp to obtain the user Encourage video information.By motivating video information to achieve the purpose that provide information to the user.In some embodiments, in addition to system Meter user checks outside duration being averaged for information of presentation in novel application, can be combined with the user to elsewhere (such as the other application being mounted in the user equipment or the user pop up when browsing webpage by the user equipment Information is presented) this, which averagely checks duration, is determined to the statistic record for checking duration that information is presented.

(3) user carries out the average time interval of shutoff operation less than time interval threshold information to information is presented. For example, the network equipment, which is obtained and counted, calculates user to the average time interval data that information progress shutoff operation is presented, if with The time interval of this shutoff operation of family and a preceding shutoff operation is less than time interval threshold information, then meets trigger condition, Excitation video information is provided for the user.

(4) described that information is presented to the coverage area of the current chapters and sections page less than area threshold information.In some realities It applies in example, the pent practical position of appearing that information (such as advertisement) is presented is more inclined, when not influencing user and normally reading, then Determination meets trigger condition, sends excitation video information to the user equipment.For example, presentation information is in the current chapters and sections page Now, which is less than area threshold information to the area coverage of the current chapters and sections page and (such as has blocked the current chapter Save the area of the page 1/8), the normal reading of user is not influenced, then user provides to the user and swashs when closing the presentation information Encourage video information.

(5) white space that information is presented and is presented in the current chapters and sections page.In some embodiments, it is closed The practical position of appearing for the presentation information (such as advertisement) closed is more inclined, does not influence user and normally reads, it is determined that meets triggering Condition sends excitation video information to the user equipment.For example, when presentation information is presented in the current chapters and sections page, the presentation Information is located at the white space of the current chapters and sections page, does not influence the normal reading of user, then user when closing the presentation information, Excitation video information is provided to the user.

In some embodiments, the step S103 further include: the network equipment sends the excitation to the user equipment The corresponding exhibition method information of video information, to show the excitation according to the exhibition method information in novel application Video information.In some embodiments, each excitation video information has its corresponding exhibition method information, and the network equipment is being incited somebody to action The corresponding exhibition method information of the excitation video information is also sent to this while excitation video information is sent to user equipment User equipment.In some embodiments, it avoids showing excitation video letter in the current chapters and sections page by the exhibition method information The content of the current chapters and sections page is sheltered from when breath；In some embodiments, which is made by the exhibition method information Information be shown in better bandwagon effect in this prior the chapters and sections page (for example, when full frame displaying excitation video information, The bandwagon effect of the excitation video information is more preferable).

In some embodiments, the exhibition method information includes any one of following:

(1) the full frame displaying of the excitation video information is in the current chapters and sections page.For example, as shown in figure 4, excitation view The full frame displaying in the user equipment of frequency information, when the full frame displaying of the excitation video information, use is can be improved in the better effect of viewing Viewing experience of the family to excitation video information.

(2) the excitation video information is shown in the current chapters and sections page by video window.For example, this swashs Video information exhibit is encouraged in a video window, video window superposition is in this prior on the chapters and sections page.The video window Size can be configured in advance as needed, for example, being less than the normal size of user equipment (such as mobile phone), alternatively, user can The setting of size is carried out by the drag and drop video window according to actual needs.The excitation video is shown by a video window Information can avoid the broadcasting of the excitation video information from blocking the current chapters and sections page as far as possible, normally read to reduce to user The influence of reading.

(3) the excitation video information is shown in the current chapters and sections page by suspension windows.For example, passing through One suspension windows show the excitation video information, and the size of suspension windows is generally smaller, to reduce to the greatest extent to the current chapters and sections The page blocks, also, user can according to need the position for dragging the suspension windows, to avoid to the current chapters and sections page It blocks.

(4) the excitation video information is shown by playing frame in the page edge of the current chapters and sections page.Example Such as, by popping up a bullet frame, the excitation video information is shown in the bullet frame, to avoid the screening to the current chapters and sections page Gear.

(5) the excitation video information is shown in the current chapters and sections page by AR window, wherein described to swash Position of the video information in the AR window is encouraged to move according to the average reading rate of user is bottom-up.In some realities It applies in example, the excitation video information can also be shown by way of AR.For example, the excitation video information is AR video, pass through One AR window shows that the excitation video information, the average reading rate of the user are every 5 minutes one pages, then the excitation video information The upper end of the current chapters and sections page is at the uniform velocity moved to from the lower end of the current chapters and sections page in 5 minutes, to not interfere with use The normal reading at family.

(6) the excitation video information is shown by the top icon of the current chapters and sections page.For example, this is current Top icon is provided at the top of the chapters and sections page, excitation video information is shown in the area, will not influence user Normal reading.

(7) the excitation video information is shown by the page of registering of the current chapters and sections page.For example, by deserving The page of registering of the preceding chapters and sections page carries out the displaying of excitation video information, will not influence the normal reading of user.

In some embodiments, the method also includes step S105 (not shown), in step s105, the network equipment is obtained The user is taken to check information to the excitation video information；The network equipment is according to the user to the excitation video information Check information to the user execute reward operation.In some embodiments, the network equipment sends excitation view to user equipment After frequency information, information, which determines that executing reward to the user operates, is checked to the excitation video information based on user.To encourage to use Excitation video information is checked at family.

In some embodiments, the reward operation executed to the user includes any one of following:

(1) resource transfers are carried out in the corresponding account of Xiang Suoshu user.For example, after user finishes watching excitation video information, net Mark (such as account or corresponding customer equipment identification) of the network equipment based on the user finds the corresponding account of the user, And resource transfers are carried out into the corresponding account of the user.Make the use by carrying out resource transfers into the corresponding account of user Family obtains corresponding reward by watching the excitation video information.Here, the application is so-called " resource ", including but not limited to use Closing balance, account integral, coupons, redemption code in the account of family (such as can be used to exchange converting for novel chapters and sections or novel Escape) etc., and those skilled in the art will be understood that the form of expression of these " resources " is only for example rather than to the limit of the application Fixed, the form of expression that is any existing or being likely to occur from now on such as can be suitably used for the application, be also contained in the protection model of the application In enclosing, and it is incorporated herein by reference.

(2) at least one chapters and sections after the current chapters and sections page are unlocked.For example, target belonging to the current chapters and sections page Fictitious each chapters and sections, which need to unlock, could read, and user can be with by watching the excitation video information of network equipment transmission At least one chapters and sections after the current chapters and sections page are unlocked, to facilitate user to carry out subsequent reading.

(3) small at least one chapters and sections not updated also that are right of target belonging to the current chapters and sections page are updated.For example, should Target novel belonging to the current chapters and sections page is normally daily update mono- chapters and sections of one chapters and sections or each Zhou Gengxin, and user At least one chapters and sections that can not be also updated with advancing updating by watching the excitation video information, read in advance do not update also it is interior Hold.The reading experience of user is substantially increased by watching the excitation video information.

(4) the presentation time that information is presented in the current chapters and sections page is reduced.For example, not watching excitation video When information, the time that is presented of the presentation information (such as regular price-line advertising) should be 20 minutes, by watching excitation video letter Breath, it is possible to reduce the presentation time of the presentation information, for example, the play time of the excitation video information is 15 seconds, user is finished watching After this 15 seconds excitation video information, after which finishes watching the excitation video information, start to exempt from that letter is presented in 20 minutes of timing It ceases (such as regular price-line advertising).

Fig. 2 shows provide the side of excitation video information at user equipment end according to a kind of of the application other side Method, the method comprising the steps of S201, step S202 and step S203.

Specifically, in step s 201, user equipment is shown in the current chapters and sections page that the novel of user equipment is applied Show presentation information.In some embodiments, the presentation information includes but is not limited to advertising information, promotion message etc..For example, should Novel application is installed, user is applied by the novel and read to the novel provided in novel application in user equipment. The current chapters and sections page is read for example, user is applied by the novel, during reading, in the current chapters and sections page Information (such as advertisement) window is presented in pop-up one, is shown by the presentation messagewindow and information is presented, in some embodiments, should It is common picture and text or video ads that information, which is presented,；In some embodiments, which is common animated advertising.

In step S202, user device responsive in user to the shutoff operation that information is presented, answer by Xiang Suoshu novel Excitation video request is sent with the corresponding network equipment.In some embodiments, the user equipment by response to user to this The shutoff operation that information is presented sends excitation video request to the network equipment, to obtain and play excitation video information.Some In embodiment, information is presented referring to shown in Fig. 3 (a), there is a close button on the presentation messagewindow, user should by clicking Close button carries out shutoff operation to the presentation information in the current page, and user device responsive is in the shutoff operation to the net Network equipment sends excitation video request information.

In step S203, user equipment receives and plays what the network equipment was returned based on the excitation video request Motivate video information.For example, the network equipment, which is based on received excitation video request information, sends excitation video letter to user equipment Breath.The user equipment receives and plays the excitation video information.

For example, being equipped with novel application X in user equipment, user is used the novel application X and reads the current of novel The chapters and sections page (such as certain one page in the 2nd chapter).A picture-text advertisement (information is presented) is popped up by advertisement windows at this time, such as is schemed A kind of effect diagram shown in 3 (a).There is a close button (such as " x " in the upper right corner) in the advertisement windows.The user passes through It clicks the close button and shutoff operation is carried out to the advertisement.The user device responsive is in the shutoff operation to the corresponding network equipment Excitation video request is sent, which inquires in response to the excitation video request obtains the corresponding excitation video letter of the user Breath, and the excitation video information that inquiry is got is sent to the user equipment.The user equipment receives excitation video letter After breath, the excitation video information is played in the chapters and sections page in this prior.User can get phase after having watched the excitation video information The reward answered, while the provider of the excitation video information also can get water conservancy diversion reward.So that user and provider make a profit, In It is respectively that the user and information providing provide receipts by the excitation video information when user loses interest in presentation information Benefit.In the present embodiment, user equipment obtains excitation video information by sending excitation video request to the network equipment, also, The excitation video request is that the user device responsive generates the shutoff operation that information is presented in user.

In some embodiments, the step S202 includes that step S2021 (not shown) and step S2022 (do not show Out).In step S2021, user device responsive in user to it is described present information shutoff operation, in the current chapters and sections page Whether superposition is presented on face watches excitation video information and consults the page；In step S2022, user device responsive is in the use Family sends excitation using the corresponding network equipment in the confirmation viewing excitation vision operation consulted in the page, Xiang Suoshu novel Video request.In some embodiments, user equipment can consult user before sending excitation video request to the network equipment Opinion, after user's confirmation, which sends excitation video request to the corresponding network equipment.For example, with reference to Fig. 3 (a) (b), after user carries out shutoff operation to the presentation information (such as advertisement) in Fig. 3 (a), which be will pop up such as Fig. 3 (b) page is consulted shown in, confirmation viewing excitation vision operation of page is consulted this based on the user, the user equipment is to small It says and sends excitation video request using the corresponding network equipment, to request the network equipment to return to excitation video information (such as Fig. 4 Shown in motivate video information).

In some embodiments, the step S2021 includes: pass of the user device responsive in user to the presentation information Closed operation, detects whether the shutoff operation meets the triggering for consulting the page for providing for the user and watching excitation video information Condition；If the shutoff operation meets the trigger condition, superposition is presented whether watch excitation on the current chapters and sections page Video information consults the page；Otherwise, ignore the shutoff operation.In some embodiments, not all that presentation is believed The shutoff operation of breath can trigger user equipment and send excitation video request to the corresponding network equipment.User equipment needs pair The shutoff operation that user executes judges in some embodiments, whether the user equipment is full by detection shutoff operation Sufficient trigger condition motivates video request to determine whether that the corresponding network equipment is sent.If the shutoff operation is unsatisfactory for the touching Clockwork spring part then ignores the shutoff operation.For example, if user infrequently (frequency is lower) closes that information is presented is (such as wide Accuse), then when the user carries out shutoff operation to the presentation information, needs send out this to the user and consult the page；If the user is continuous (frequency is higher), which closes, is presented information (such as advertisement), then illustrates that the user loses interest in information is presented, in the user to this Information is presented to carry out not needing to freeze when shutoff operation asking the page, user equipment corresponds directly to the shutoff operation to corresponding net Network equipment sends excitation video request.In the present embodiment, for the transmission of excitation video request, user equipment is to be based on Certain judges what (such as considering whether user needs to recommend excitation video information as it) determined.

In some embodiments, the trigger condition includes at least one of the following:

(1) user is presented information to history and carries out the average frequency of shutoff operation less than frequency threshold information.For example, User equipment, which is obtained and counted, calculates user to the frequency data that information progress shutoff operation is presented, if user is infrequently (average Frequency is less than frequency threshold information) presentation information (advertisement) is closed, illustrate that user can receive in current chapters and sections page presentation Information is presented, then need whether to watch excitation video information to user transmission consults the page；If continuous (the average frequency of the user Rate is greater than or equal to frequency threshold information) advertising information is closed, illustrate that user cannot receive to be in what the current chapters and sections page was presented Existing information, then no need to send whether watching excitation video information to consult the page, by directly sending excitation view to the user Frequency information is that the user recommends excitation video information, to achieve the purpose that continue here in the user to realize information popularization.

(2) user to history present information be averaged check duration be greater than averagely check duration information.For example, user Equipment obtains and statistic record user checks duration (such as averagely seeing every time 15-20 seconds) to being averaged for information is presented, and is based on This averagely checks whether the presentation information close event that duration judges that the user sends meets trigger condition.For example, the user is every Secondary to see that the duration that information is presented is above 10 minutes, which is 5 minutes, when the user closes and information is presented, Excitation video information is provided to the user.

(3) user carries out the average time interval of shutoff operation greater than time interval threshold information to information is presented. For example, user equipment, which is obtained and counted, calculates user to the average time interval data that information progress shutoff operation is presented, if with The time interval of this shutoff operation of family and a preceding shutoff operation is greater than time interval threshold information, then provides sign for the user Ask the page；Alternatively, if user the average time interval between shutoff operation is greater than time interval threshold information twice, for the use Family provides and consults the page.

(4) described that information is presented to the coverage area of the current chapters and sections page greater than area threshold information.In some realities It applies in example, pent presentation information (such as advertisement) affects user and normally read, then needs to freeze and ask the page；On the contrary , the pent practical position of appearing that information (such as advertisement) is presented is more inclined, does not influence user and normally reads, does not then need It freezes and askes the page.For example, the presentation information covers the current chapters and sections page when presentation information is presented in the current chapters and sections page Capping product is greater than area threshold information (such as the area for having blocked the current chapters and sections page 2/3), affects normally readding for user It reads, then user sends to the user when closing the presentation information and consults the page.

(5) body part that information is presented and is presented in the current chapters and sections page.In some embodiments, it is closed The presentation information (such as advertisement) closed affects user and normally reads, then needs to freeze and ask the page；Opposite, it is pent to be in The practical position of appearing of existing information (such as advertisement) is more inclined, does not influence user and normally reads, does not then need to freeze and ask the page.Example Such as, when presentation information is presented in the current chapters and sections page, which has blocked the body part of the current chapters and sections page, influences The normal reading of user, then user is sent to the user and consults the page when closing the presentation information.

In some embodiments, the method also includes step S204 (not shown), in step S204, user equipment root The corresponding displaying of the excitation video information that the network equipment returns is determined according to the content information of the current chapters and sections page Mode information；User equipment plays the excitation video information in the current chapters and sections page according to the exhibition method information. In some embodiments, it is desirable to consider to motivate the corresponding exhibition method information of video information, for example, if the excitation video information exists Display area could obtain better bandwagon effect when bigger, then full frame displaying excitation video information；For another example in order not to Influence user normal reading, the excitation video information cannot non-full frame displaying, need to avoid the content in the current chapters and sections page. Therefore, in some embodiments, after user equipment receives excitation video information, determined according to the content information of the current chapters and sections page The corresponding exhibition method information of the excitation video information, for example, if content in the current chapters and sections page less (such as only one Capable or two row words), then the user equipment, can the chapters and sections page be full frame in this prior broadcasts after receiving the excitation video information Put the excitation video information.

In some embodiments, user equipment determines that the excitation video is believed based on the excitation video information that the network equipment is sent Corresponding exhibition method information is ceased, for example, the exhibition method information to excitation video information is preset in user equipment, when receiving When motivating video information, then the excitation video information is shown according to the exhibition method information.The exhibition method information Including any one of following:

Fig. 5 shows the network equipment that video information is motivated according to a kind of offer of the application one embodiment, the equipment Including module one by one, one or two modules and one or three modules.

Specifically, module one by one, it is in for receiving in user equipment transmission, user equipment novel application Existing information close event, wherein the presentation information close event is that the user device responsive answers the novel in user The shutoff operation transmission of information is presented in the current chapters and sections page.In some embodiments, the presentation information include but It is not limited to advertising information, promotion message etc..For example, being equipped with novel application in the user equipment, user passes through the novel application The novel provided in novel application is read.The current chapters and sections page is read for example, user is applied by the novel It reads, pops up one during reading, in the current chapters and sections page and information (such as advertisement) window is presented, pass through the presentation information Window, which is shown, is presented information, and in some embodiments, which is common picture and text or video ads；In some implementations In example, which is common animated advertising.In some embodiments, information is presented referring to shown in Fig. 3 (a), this is in There is a close button on existing messagewindow, user carries out the presentation information in the current page by clicking the close button Shutoff operation, user device responsive send corresponding presentation information close event to the network equipment in the shutoff operation.The net Network equipment receives the presentation information close event.

One or two modules, for obtaining the corresponding excitation video letter of the user in response to the presentation information close event Breath.In some embodiments, which it is corresponding to be based on its received presentation information close event inquiry acquisition user Excitation video information.For example, user closes the presentation information, illustrate that the user loses interest in the presentation information, when the use When family loses interest in the presentation information, the present embodiment striven for by way of obtaining the corresponding excitation video information of the user for The user provides other rewards or service, to improve user experience, rather than is only simply turned off the presentation information.In some embodiments In, the network equipment determine obtain the excitation video information be corresponding with the user, such as the excitation video information with The attribute information (such as user's portrait) of the user is corresponding, to improve user to the viewing interest of the excitation video information.

One or three modules, for sending the excitation video information to the user equipment, to be opened up in novel application Show the excitation video information.For example, the excitation video information is sent after the network equipment gets the excitation video information To user equipment, so that user in the current chapters and sections page by showing that the excitation is regarded when novel is read in novel application Frequency information, to obtain corresponding reward after displaying.

In some embodiments, the equipment further includes one or four module (not shown), and one or four modules will be described for passing through It motivates video information to be implanted into the current chapters and sections page, updates the current chapters and sections page；One or three module is used for described User equipment sends the updated current chapters and sections page, to show the excitation video information in the user equipment.,

Here, the example of the specific implementation in relation to above-mentioned one or four module it is identical as the embodiment of above-mentioned steps S104 or Close, so it will not be repeated, is incorporated herein by reference.

In some embodiments, one or two module is used to determine the use in response to the presentation information close event The corresponding excitation video information in family, and obtain the excitation video information.

Here, the example of the specific implementation in relation to above-mentioned one or two module it is identical as the embodiment of above-mentioned steps S102 or Close, so it will not be repeated, is incorporated herein by reference.

In some embodiments, one or two module be used for be in described in detection in response to the presentation information close event Whether existing information close event, which meets, provides the trigger condition of excitation video information for the user；If the presentation information is closed Event meets the trigger condition, obtains the corresponding excitation video information of the user；Otherwise, ignore the presentation information to close Event.

In some embodiments, the equipment further includes First Five-Year Plan module (not shown), and First Five-Year Plan module is for obtaining the use Information is checked to the excitation video information in family；The network equipment checks letter to the excitation video information according to the user Breath executes reward operation to the user.

Here, the example of the specific implementation in relation to above-mentioned First Five-Year Plan module it is identical as the embodiment of above-mentioned steps S105 or Close, so it will not be repeated, is incorporated herein by reference.

Fig. 6 shows the user equipment that video information is motivated according to a kind of offer of the application other side, the equipment Including 21 modules, two or two modules and two or three modules.

Specifically, 21 modules are used in the current chapters and sections page that the novel of user equipment is applied show presentation letter Breath.In some embodiments, the presentation information includes but is not limited to advertising information, promotion message etc..For example, the user equipment In novel application is installed, user is applied by the novel and is read to the novel provided in novel application.For example, user By the novel using reading to the current chapters and sections page, popping up one during reading, in the current chapters and sections page is in Existing information (such as advertisement) window, is shown by the presentation messagewindow and information, in some embodiments, the presentation information is presented For common picture and text or video ads；In some embodiments, which is common animated advertising.

Two or two modules are used in response to user to the shutoff operation that information is presented, and Xiang Suoshu novel applies corresponding net Network equipment sends excitation video request.In some embodiments, the user equipment by response to user to the presentation information Shutoff operation sends excitation video request to the network equipment, to obtain and play excitation video information.In some embodiments, join According to information is presented shown in Fig. 3 (a), there is a close button on the presentation messagewindow, user is by clicking the close button pair The presentation information in the current page carries out shutoff operation, and user device responsive is sent in the shutoff operation to the network equipment Motivate video request information.

Two or three modules are used to receive and play the excitation video that the network equipment is returned based on the excitation video request Information.For example, the network equipment, which is based on received excitation video request information, sends excitation video information to user equipment.The user Equipment receives and plays the excitation video information.

In some embodiments, two or two module includes that 221 module (not shown) and 222 modules (are not shown Out).221 modules are used to be superimposed the shutoff operation that information is presented on the current chapters and sections page in response to user It presents and whether watches excitation video information and consult the page；222 modules are used to consult the page described in response to the user In confirmation viewing excitation vision operation, Xiang Suoshu novel using the corresponding network equipment send excitation video request.

Here, the example and above-mentioned steps of the specific implementation in relation to above-mentioned 221 module and 222 modules The embodiment of S2021 and step S2022 are same or similar, and so it will not be repeated, are incorporated herein by reference.

In some embodiments, 221 module is used for the shutoff operation in response to user to the presentation information, Detect whether the shutoff operation meets the trigger condition for consulting the page for providing for the user and watching excitation video information；If The shutoff operation meets the trigger condition, and superposition is presented whether watch excitation video information on the current chapters and sections page Consult the page；Otherwise, ignore the shutoff operation.

Here, the embodiment phase of the example of the specific implementation in relation to above-mentioned 221 module and above-mentioned steps S2021 Same or close, so it will not be repeated, is incorporated herein by reference.

In some embodiments, the equipment further includes two or four module (not shown), and two or four modules according to for working as The content information of the preceding chapters and sections page determines the corresponding exhibition method information of the excitation video information that the network equipment returns； User equipment plays the excitation video information in the current chapters and sections page according to the exhibition method information.

Here, the example of the specific implementation in relation to above-mentioned two or four module it is identical as the embodiment of above-mentioned steps S204 or Close, so it will not be repeated, is incorporated herein by reference.

Present invention also provides a kind of computer readable storage medium, the computer-readable recording medium storage has calculating Machine code, when the computer code is performed, such as preceding described in any item methods are performed.

Present invention also provides a kind of computer program products, when the computer program product is executed by computer equipment When, such as preceding described in any item methods are performed.

Present invention also provides a kind of computer equipment, the computer equipment includes:

One or more processors；

Memory, for storing one or more computer programs；

When one or more of computer programs are executed by one or more of processors so that it is one or Multiple processors realize such as preceding described in any item methods.

Fig. 7 shows the exemplary system that can be used for implementing each embodiment described herein；

As shown in Figure 7 in some embodiments, system 1000 can be as any one network in each embodiment Equipment, the first user equipment or second user equipment.In some embodiments, system 1000 may include with instruction one or Multiple computer-readable mediums (for example, system storage or NVM/ store equipment 1020) and with the one or more computer Readable medium is coupled and is configured as executing instruction to realize module thereby executing one or more of movement described herein A processor (for example, (one or more) processor 1005).

For one embodiment, system control module 1010 may include any suitable interface controller, with to (one or It is multiple) at least one of processor 1005 and/or any suitable equipment or component that are communicated with system control module 1010 Any suitable interface is provided.

System control module 1010 may include Memory Controller module 1030, to connect to the offer of system storage 1015 Mouthful.Memory Controller module 1030 can be hardware module, software module and/or firmware module.

System storage 1015 can be used for for example, load of system 1000 and storing data and/or instruction.For one Embodiment, system storage 1015 may include any suitable volatile memory, for example, DRAM appropriate.In some implementations In example, system storage 1015 may include four Synchronous Dynamic Random Access Memory of Double Data Rate type (DDR4SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controller, To store equipment 1020 and the offer interface of (one or more) communication interface 1025 to NVM/.

For example, NVM/ storage equipment 1020 can be used for storing data and/or instruction.NVM/ stores equipment 1020 Any suitable nonvolatile memory (for example, flash memory) and/or may include that any suitable (one or more) is non-volatile Store equipment (for example, one or more hard disk drive (Hard Disk, HDD), one or more CD (CD) drivers and/ Or one or more digital versatile disc (DVD) drivers).

NVM/ storage equipment 1020 may include a part for the equipment being physically mounted on as system 1000 Storage resource or its can by the equipment access without a part as the equipment.For example, NVM/ stores equipment 1020 It can be accessed by network via (one or more) communication interface 1025.

(one or more) communication interface 1025 can be provided for system 1000 interface with by one or more networks and/or It is communicated with other any equipment appropriate.System 1000 can be according to appointing in one or more wireless network standards and/or agreement Meaning standard and/or agreement are carried out wireless communication with the one or more components of wireless network.

For one embodiment, at least one of (one or more) processor 1005 can be with system control module 1010 The logics of one or more controllers (for example, Memory Controller module 1030) be packaged together.For one embodiment, At least one of (one or more) processor 1005 can be patrolled with one or more controllers of system control module 1010 It collects and is packaged together to form system in package (SiP).For one embodiment, in (one or more) processor 1005 extremely Few one can be integrated on same mold with the logic of one or more controllers of system control module 1010.For a reality Example is applied, at least one of (one or more) processor 1005 can be with one or more controllers of system control module 1010 Logic be integrated on same mold to form system on chip (SoC).

In various embodiments, system 1000 can be, but not limited to be: server, work station, desk-top calculating equipment or shifting It is dynamic to calculate equipment (for example, lap-top computing devices, handheld computing device, tablet computer, net book etc.).In each embodiment In, system 1000 can have more or fewer components and/or different frameworks.For example, in some embodiments, system 1000 Including one or more video cameras, keyboard, liquid crystal display (LCD) screen (including touch screen displays), nonvolatile memory Port, mutiple antennas, graphic chips, specific integrated circuit (ASIC) and loudspeaker.

It should be noted that the application can be carried out in the assembly of software and/or software and hardware, for example, can adopt With specific integrated circuit (ASIC), general purpose computer or any other realized similar to hardware device.In one embodiment In, the software program of the application can be executed to implement the above steps or functions by processor.Similarly, the application Software program (including relevant data structure) can be stored in computer readable recording medium, for example, RAM memory, Magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used to realize in some steps or function of the application, example Such as, as the circuit cooperated with processor thereby executing each step or function.

In addition, a part of the application can be applied to computer program product, such as computer program instructions, when its quilt When computer executes, by the operation of the computer, it can call or provide according to the present processes and/or technical solution. Those skilled in the art will be understood that the existence form of computer program instructions in computer-readable medium includes but is not limited to Source file, executable file, installation package file etc., correspondingly, the mode that computer program instructions are computer-executed include but Be not limited to: the computer directly execute the instruction or the computer compile the instruction after execute program after corresponding compiling again, Perhaps the computer reads and executes the instruction or after the computer reads and install and execute corresponding installation again after the instruction Program.Here, computer-readable medium can be for computer access any available computer readable storage medium or Communication media.

Communication media includes whereby including, for example, computer readable instructions, data structure, program module or other data Signal of communication is transmitted to the medium of another system from a system.Communication media may include having the transmission medium led (such as electric Cable and line (for example, optical fiber, coaxial etc.)) and can propagate wireless (not having the transmission the led) medium of energy wave, such as sound, electricity Magnetic, RF, microwave and infrared.Computer readable instructions, data structure, program module or other data can be embodied as example wireless Medium (such as carrier wave or be such as embodied as spread spectrum technique a part similar mechanism) in modulated message signal. Term " modulated message signal " refers to that one or more feature is modified or is set in a manner of encoded information in the signal Fixed signal.Modulation can be simulation, digital or Hybrid Modulation Technology.

As an example, not a limit, computer readable storage medium may include such as computer-readable finger for storage Enable, the volatile and non-volatile that any method or technique of the information of data structure, program module or other data is realized, can Mobile and immovable medium.For example, computer readable storage medium includes, but are not limited to volatile memory, such as with Machine memory (RAM, DRAM, SRAM)；And nonvolatile memory, such as flash memory, various read-only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM)；And magnetic and optical storage apparatus (hard disk, Tape, CD, DVD)；Or other currently known media or Future Development can store the computer used for computer system Readable information/data.

Here, including a device according to one embodiment of the application, which includes for storing computer program The memory of instruction and processor for executing program instructions, wherein when the computer program instructions are executed by the processor When, trigger method and/or technology scheme of the device operation based on aforementioned multiple embodiments according to the application.

It is obvious to a person skilled in the art that the application is not limited to the details of above-mentioned exemplary embodiment, Er Qie In the case where without departing substantially from spirit herein or essential characteristic, the application can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and scope of the present application is by appended power Benefit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent elements of the claims Variation is included in the application.Any reference signs in the claims should not be construed as limiting the involved claims.This Outside, it is clear that one word of " comprising " does not exclude other units or steps, and odd number is not excluded for plural number.That states in device claim is multiple Unit or device can also be implemented through software or hardware by a unit or device.The first, the second equal words are used to table Show title, and does not indicate any particular order.

Claims

1. a kind of provide the method for excitation video information at network equipment end, wherein the described method includes:

Receive the presentation information close event in the novel application of the user equipment that user equipment is sent, described, wherein described to be in Existing information close event is that information is presented in the current chapters and sections page that the user device responsive applies the novel in user Shutoff operation send；

The excitation video information is sent to the user equipment, to show the excitation video letter in novel application Breath.

2. according to the method described in claim 1, wherein, the method also includes:

By the way that the excitation video information is implanted into the current chapters and sections page, the current chapters and sections page is updated；

It is described to send the excitation video information to the user equipment, to show the excitation video in novel application Information, comprising:

The updated current chapters and sections page is sent to the user equipment, to show the excitation in the user equipment Video information.

3. it is described in response to the presentation information close event according to the method described in claim 1, wherein, obtain the use The corresponding excitation video information in family, comprising:

In response to the presentation information close event, the corresponding excitation video information of the user is determined, and obtain the excitation Video information.

4. according to the method described in claim 3, wherein, the corresponding excitation video information of the determination user, including with It is any one of lower:

The corresponding excitation video information of the user is inquired in excitation video information library according to the attribute information of the user；

It is corresponding that the user is inquired in excitation video information library according to the scene information occurred in the current chapters and sections page Motivate video information；

The corresponding excitation video information of the user is determined according to the current chapters and sections page, wherein the current chapters and sections page There are mapping relations between the excitation video information；

The corresponding excitation video information of the user is determined according to provider's information that information is presented, wherein the presentation Provider's information of information is identical as excitation provider's information of video information；

The corresponding excitation video information of the user is determined according to the attribute information that information is presented, wherein the presentation letter The attribute information of breath is different from the excitation attribute information of video information.

5. method according to claim 1 to 4, wherein it is described in response to the presentation information close event, Obtain the corresponding excitation video information of the user, comprising:

In response to the presentation information close event, whether the detection presentation information close event meets provides for the user Motivate the trigger condition of video information；

If the presentation information close event meets the trigger condition, the corresponding excitation video information of the user is obtained；It is no Then, ignore the presentation information close event.

6. according to the method described in claim 5, wherein, the trigger condition includes at least one of the following:

The closing frequency that information is presented to history in the user is equal to or more than frequency threshold information；

The user to history present information be averaged check duration be less than or equal to averagely check duration information；

The user carries out the average time interval of shutoff operation less than time interval threshold information to information is presented；

It is described that information is presented to the coverage area of the current chapters and sections page less than area threshold information；

The white space that information is presented and is presented in the current chapters and sections page.

7. it is described to send the excitation video information to the user equipment according to the method described in claim 1, wherein, with The excitation video information is shown in novel application, further includes:

The corresponding exhibition method information of the excitation video information is sent to the user equipment, with the root in novel application The excitation video information is shown according to the exhibition method information.

8. according to the method described in claim 7, wherein, the exhibition method information includes any one of following:

The full frame displaying of excitation video information is in the current chapters and sections page；

The excitation video information is shown in the current chapters and sections page by video window；

The excitation video information is shown in the current chapters and sections page by suspension windows；

The excitation video information is shown by playing frame in the page edge of the current chapters and sections page；

The excitation video information is shown in the current chapters and sections page by AR window, wherein the excitation video It is moved according to the average reading rate of user is bottom-up position of the information in the AR window；

The excitation video information is shown by the top icon of the current chapters and sections page；

The excitation video information is shown by the page of registering of the current chapters and sections page.

9. according to the method described in claim 1, wherein, the method also includes:

It obtains the user and information is checked to the excitation video information；

Information, which executes reward operation to the user, is checked to the excitation video information according to the user.

10. according to the method described in claim 9, wherein, the reward operation executed to the user includes following any :

Resource transfers are carried out into the corresponding account of the user；

Unlock at least one chapters and sections after the current chapters and sections page；

Update small at least one chapters and sections not updated also that are right of target belonging to the current chapters and sections page；

Reduce presentation time of the presentation information in the current chapters and sections page.

11. a kind of provide the method for excitation video information at user equipment end, wherein the described method includes:

In response to user to the shutoff operation that information is presented, Xiang Suoshu novel sends excitation view using the corresponding network equipment Frequency is requested；

12. according to the method for claim 11, wherein it is described in response to user to it is described present information shutoff operation, Excitation video request is sent using the corresponding network equipment to the novel, comprising:

In response to user to the shutoff operation that information is presented, whether superposition presentation is watched sharp on the current chapters and sections page That encourages video information consults the page；

In response to the user in the confirmation viewing excitation vision operation consulted in the page, Xiang Suoshu novel is using corresponding The network equipment sends excitation video request.

13. according to the method for claim 12, wherein it is described in response to user to it is described present information shutoff operation, Whether superposition is presented on the current chapters and sections page watches excitation video information and consults the page, comprising:

In response to user to the shutoff operation that information is presented, detects the shutoff operation and whether meet and provided for the user The trigger condition for consulting the page of viewing excitation video information；

If the shutoff operation meets the trigger condition, whether superposition is presented on the current chapters and sections page watches excitation view Frequency information consults the page；Otherwise, ignore the shutoff operation.

14. according to the method for claim 13, wherein the trigger condition includes at least one of the following:

The user is presented information to history and carries out the average frequency of shutoff operation less than frequency threshold information；

The user to history present information be averaged check duration be greater than averagely check duration information；

The user carries out the average time interval of shutoff operation greater than time interval threshold information to information is presented；

It is described that information is presented to the coverage area of the current chapters and sections page greater than area threshold information；

The body part that information is presented and is presented in the current chapters and sections page.

15. according to the method for claim 11, wherein the method also includes:

Determine that the excitation video information that the network equipment returns is corresponding according to the content information of the current chapters and sections page Exhibition method information；

The excitation video information is played in the current chapters and sections page according to the exhibition method information.

16. according to the method for claim 15, wherein the exhibition method information includes any one of following:

17. a kind of provide the equipment of excitation video information, wherein the equipment includes:

Processor；And

It is arranged to the memory of storage computer executable instructions, the executable instruction makes the processor when executed Execute the operation such as any one of claims 1 to 16 the method.

18. a kind of computer-readable medium of store instruction, described instruction makes system carry out such as claim 1 when executed To the operation of any one of 16 the methods.