CN109711888A - Webpage advertisement display method and device - Google Patents
Webpage advertisement display method and device Download PDFInfo
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- CN109711888A CN109711888A CN201811621817.5A CN201811621817A CN109711888A CN 109711888 A CN109711888 A CN 109711888A CN 201811621817 A CN201811621817 A CN 201811621817A CN 109711888 A CN109711888 A CN 109711888A
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Abstract
The invention provides a webpage advertisement display method and a webpage advertisement display device, wherein the method comprises the following steps: sending a pre-pulling request to application software for opening a webpage, wherein the pre-pulling request comprises the following steps: the identification of the advertisement pre-pulled in the webpage enables the application software to obtain and cache the advertisement corresponding to the identification; judging whether the webpage meets the advertisement display condition; when the webpage meets the advertisement display condition, sending a display request to the application software, wherein the display request comprises: the identification of the advertisement to be displayed is used for enabling the application software to acquire the advertisement to be displayed from the cached advertisement and display the advertisement to be displayed on the webpage, so that the advertisement can be pulled in advance by the application software and cached, the advertisement is displayed when the webpage is needed, the advertisement does not need to be acquired when the webpage is opened and switched, the display effect of the webpage is improved, the webpage experience of a user is improved, the click rate of the user on the webpage advertisement is improved, and the advertisement effect is improved.
Description
Technical field
The present invention relates to technical field of webpage processing more particularly to a kind of web advertisement methods of exhibiting and device.
Background technique
Advertisement, is mainly nested in webpage by current web advertisement methods of exhibiting, when user opens web page interlinkage,
Client sends webpage acquisition request according to the operation, to server, and the advertisement of webpage and nesting is sent to visitor by server
Family end is shown.In above scheme, advertisement is nested in webpage, when opening webpage or switching webpage, needs to obtain simultaneously
Advertisement, and the occupied flow of advertisement is very big, causes the speed for opening webpage slow, and webpage switching is easy to appear Caton, leads
It causes webpage to be difficult to open and show advertisement in time, influences the display effect of webpage, and then cause the clicking rate of web advertisement very low,
Influence advertising results.
Summary of the invention
The present invention is directed to solve at least some of the technical problems in related technologies.
For this purpose, the first purpose of this invention is to propose a kind of web advertisement methods of exhibiting, for solving the prior art
Middle web advertisement display effect is poor, the problem for causing web advertisement clicking rate low.
Second object of the present invention is to propose another web advertisement methods of exhibiting.
Third object of the present invention is to propose that a kind of web advertisement shows device.
Fourth object of the present invention is to propose that another web advertisement shows device.
5th purpose of the invention is to propose a kind of web advertisement presentation device.
6th purpose of the invention is to propose another web advertisement presentation device.
7th purpose of the invention is to propose a kind of non-transitorycomputer readable storage medium.
8th purpose of the invention is to propose another non-transitorycomputer readable storage medium.
9th purpose of the invention is to propose a kind of computer program product.
Tenth purpose of the invention is to propose another computer program product.
In order to achieve the above object, first aspect present invention embodiment proposes a kind of web advertisement methods of exhibiting, it is applied to net
Page, comprising:
It is sent to the application software for opening webpage and pulls request in advance, pre- pull in request includes: pre- in the webpage
The mark of the advertisement pulled, so that the application software obtains and caches the corresponding advertisement of the mark；
Judge whether the webpage meets advertising display condition；
When the webpage meets advertising display condition, Xiang Suoshu application software, which is sent, shows request, the displaying request
In include: advertisement to be presented mark so that the application software obtains the advertisement to be presented from the advertisement of caching, and
The advertisement to be presented is shown on the webpage.
Further, described when the webpage meets advertising display condition, Xiang Suoshu application software, which is sent, shows request,
Include:
When the webpage meets advertising display condition, Xiang Suoshu application software sends inquiry request, the inquiry request
In include: advertisement to be presented mark so that the application software judges whether to be cached with the advertisement to be presented；
Receive the judging result that the application software returns；
If the judging result is to be cached with the advertisement to be presented, is sent to the application software and show request, with
The application software is set to show the advertisement to be presented on the webpage.
Further, described when the webpage meets advertising display condition, Xiang Suoshu application software, which is sent, shows request,
Further include:
If the judging result is the uncached advertisement to be presented, sent to the application software described in carrying wait open up
Show that the pre- of the mark of advertisement pulls request, so that the application software obtains and caches the advertisement to be presented；
Receive the buffered results that the application software returns；
If the buffered results are to cache successfully, are sent to the application software and show request, so that the application is soft
Part shows the advertisement to be presented on the webpage.
Further, after the transmission displaying request to the application software, further includes:
Receive the displaying result that the application software returns；
It is shown according to described as a result, determining the processing operation to the webpage.
The web advertisement methods of exhibiting of the embodiment of the present invention pulls request in advance to the application software transmission for opening webpage, in advance
Pull request in include: the advertisement pulled in advance in webpage mark so that application software obtain and the corresponding advertisement of cashing indication；
Judge whether webpage meets advertising display condition；When webpage meets advertising display condition, is sent to application software and shows request,
Show include: in request advertisement to be presented mark so that application software obtains advertisement to be presented from the advertisement of caching, and
Advertisement to be presented is shown on webpage, so as to pull advertisement in advance by application software and cached, the exhibition when webpage needs
It does not need to obtain advertisement when showing advertisement, and opening webpage and switching webpage, improves the display effect of webpage, improve the webpage of user
Experience improves advertising results to improve user to the clicking rate of web advertisement.
In order to achieve the above object, second aspect of the present invention embodiment proposes another web advertisement methods of exhibiting, it is applied to
Open the application software of webpage, comprising:
Receive the pre- of webpage and pull request, it is described it is pre- pull request in include: the advertisement pulled in advance in the webpage mark
Know；
According to it is described it is pre- pull request, obtain the corresponding advertisement of the mark, and cache to the advertisement；
Judge whether that the displaying for receiving the webpage is requested, includes: the mark of advertisement to be presented in the displaying request；
When receiving displaying request, the advertisement to be presented is obtained from the advertisement of caching, and in the webpage
It is upper to show the advertisement to be presented.
Further, the method further include:
The inquiry request that the webpage is sent is received, includes: the mark of advertisement to be presented in the inquiry request；
According to the advertisement of the mark query caching of the advertisement to be presented, judge whether to be cached with the advertisement to be presented；
Judging result is returned to the webpage.
Further, the advertisement to be presented is obtained from the advertisement of caching, and displaying is described wait open up on the webpage
After showing advertisement, further includes:
Obtain the displaying result of the advertisement to be presented；
The displaying result is sent to the webpage, so that the webpage is shown according to described as a result, determining to described
The processing operation of webpage.
The web advertisement methods of exhibiting of the embodiment of the present invention pulls request by receiving the pre- of webpage, pulls in request in advance
It include: the mark of the advertisement pulled in advance in webpage；According to request is pulled in advance, obtains and identify corresponding advertisement, and advertisement is carried out
Caching；Judge whether that the displaying for receiving webpage is requested, includes: the mark of advertisement to be presented in displaying request；Receiving exhibition
When showing request, advertisement to be presented is obtained from the advertisement of caching, and shows advertisement to be presented on webpage, so as to by applying
Software pulls advertisement in advance and is cached, and advertisement is shown when webpage needs, and opens webpage and do not need when switching webpage
Advertisement is obtained, the display effect of webpage is improved, improves the web page experience of user, to improve click of the user to web advertisement
Rate improves advertising results.
In order to achieve the above object, third aspect present invention embodiment proposes a kind of web advertisement displaying device, it is applied to net
Page, comprising:
Sending module, pulls request for sending to the application software for opening webpage in advance, and pre- pull in request includes:
The mark of the advertisement pulled in advance in the webpage, so that the application software obtains and caches the corresponding advertisement of the mark；
Judgment module, for judging whether the webpage meets advertising display condition；
The sending module is also used to when the webpage meets advertising display condition, and Xiang Suoshu application software sends exhibition
Show request, includes: the mark of advertisement to be presented in the displaying request, so that the application software is obtained from the advertisement of caching
The advertisement to be presented, and the advertisement to be presented is shown on the webpage.
Further, the sending module is specifically used for,
When the webpage meets advertising display condition, Xiang Suoshu application software sends inquiry request, the inquiry request
In include: advertisement to be presented mark so that the application software judges whether to be cached with the advertisement to be presented；
Receive the judging result that the application software returns；
If the judging result is to be cached with the advertisement to be presented, is sent to the application software and show request, with
The application software is set to show the advertisement to be presented on the webpage.
Further, the sending module is specifically also used to,
If the judging result is the uncached advertisement to be presented, sent to the application software described in carrying wait open up
Show that the pre- of the mark of advertisement pulls request, so that the application software obtains and caches the advertisement to be presented；
Receive the buffered results that the application software returns；
If the buffered results are to cache successfully, are sent to the application software and show request, so that the application is soft
Part shows the advertisement to be presented on the webpage.
Further, the device further include: receiving module and determining module；
The receiving module, the displaying result returned for receiving the application software；
The determining module, for being shown according to described as a result, determining the processing operation to the webpage.
The web advertisement of the embodiment of the present invention shows device, pulls request in advance to the application software transmission for opening webpage, in advance
Pull request in include: the advertisement pulled in advance in webpage mark so that application software obtain and the corresponding advertisement of cashing indication；
Judge whether webpage meets advertising display condition；When webpage meets advertising display condition, is sent to application software and shows request,
Show include: in request advertisement to be presented mark so that application software obtains advertisement to be presented from the advertisement of caching, and
Advertisement to be presented is shown on webpage, so as to pull advertisement in advance by application software and cached, the exhibition when webpage needs
It does not need to obtain advertisement when showing advertisement, and opening webpage and switching webpage, improves the display effect of webpage, improve the webpage of user
Experience improves advertising results to improve user to the clicking rate of web advertisement.
In order to achieve the above object, fourth aspect present invention embodiment, which proposes another web advertisement, shows device, it is applied to
Open the application software of webpage, comprising:
Receiving module pulls request for receiving the pre- of webpage, and pre- pull in request includes: prestretching in the webpage
The mark of the advertisement taken；
Obtain module, for according to it is described it is pre- pull request, obtain it is described identify corresponding advertisement, and to the advertisement into
Row caching；
Judgment module includes: wait open up in the displaying request for judging whether that the displaying for receiving the webpage is requested
Show the mark of advertisement；
The acquisition module is also used to when receiving displaying request, is obtained from the advertisement of caching described wait open up
Show advertisement, and shows the advertisement to be presented on the webpage.
Further, the device further include: the first sending module；
The receiving module is also used to receive the inquiry request that the webpage is sent, includes: wait open up in the inquiry request
Show the mark of advertisement；
The judgment module is also used to the advertisement of the mark query caching according to the advertisement to be presented, judges whether to delay
There is the advertisement to be presented；
First sending module, for returning to judging result to the webpage.
Further, the device further include: the second sending module；
The acquisition module is also used to obtain the displaying result of the advertisement to be presented；
Second sending module, for the displaying result to be sent to the webpage, so that the webpage is according to institute
It states and shows as a result, determining the processing operation to the webpage.
The web advertisement of the embodiment of the present invention shows device, pulls request by receiving the pre- of webpage, pulls in request in advance
It include: the mark of the advertisement pulled in advance in webpage；According to request is pulled in advance, obtains and identify corresponding advertisement, and advertisement is carried out
Caching；Judge whether that the displaying for receiving webpage is requested, includes: the mark of advertisement to be presented in displaying request；Receiving exhibition
When showing request, advertisement to be presented is obtained from the advertisement of caching, and shows advertisement to be presented on webpage, so as to by applying
Software pulls advertisement in advance and is cached, and advertisement is shown when webpage needs, and opens webpage and do not need when switching webpage
Advertisement is obtained, the display effect of webpage is improved, improves the web page experience of user, to improve click of the user to web advertisement
Rate improves advertising results.
In order to achieve the above object, fifth aspect present invention embodiment proposes a kind of web advertisement presentation device, including storage
Device, processor and storage on a memory and the computer program that can run on a processor, the processor execution journey
The web advertisement methods of exhibiting as described in first aspect embodiment is realized when sequence.
In order to achieve the above object, sixth aspect present invention embodiment proposes another web advertisement presentation device, including deposit
Reservoir, processor and storage on a memory and the computer program that can run on a processor, described in the processor execution
The web advertisement methods of exhibiting as described in second aspect embodiment is realized when program.
To achieve the goals above, seventh aspect present invention embodiment proposes a kind of computer-readable storage of non-transitory
Medium realizes the method as described in first aspect embodiment when the instruction in the storage medium is executed by processor.
To achieve the goals above, eighth aspect present invention embodiment proposes that another non-transitory is computer-readable to deposit
Storage media realizes the method as described in second aspect embodiment when the instruction in the storage medium is executed by processor.
In order to achieve the above object, ninth aspect present invention embodiment proposes a kind of computer program product, when the calculating
When instruction processing unit in machine program product executes, the method as described in first aspect embodiment is realized.
In order to achieve the above object, tenth aspect present invention embodiment proposes another computer program product, when the meter
When instruction processing unit in calculation machine program product executes, the method as described in second aspect embodiment is realized.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partially become from the following description
Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, in which:
Fig. 1 is a kind of flow diagram of web advertisement methods of exhibiting provided in an embodiment of the present invention；
Fig. 2 is the flow diagram of another web advertisement methods of exhibiting provided in an embodiment of the present invention；
Fig. 3 is the structural schematic diagram that a kind of web advertisement provided in an embodiment of the present invention shows device；
Fig. 4 is the structural schematic diagram that another web advertisement provided in an embodiment of the present invention shows device；
Fig. 5 is the structural schematic diagram that another web advertisement provided in an embodiment of the present invention shows device；
Fig. 6 is the structural schematic diagram that another web advertisement provided in an embodiment of the present invention shows device；
Fig. 7 is the structural schematic diagram that another web advertisement provided in an embodiment of the present invention shows device；
Fig. 8 is a kind of structural schematic diagram of web advertisement presentation device provided in an embodiment of the present invention.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to is used to explain the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings the web advertisement methods of exhibiting and device of the embodiment of the present invention are described.
Fig. 1 is a kind of flow diagram of web advertisement methods of exhibiting provided in an embodiment of the present invention.As shown in Figure 1, should
Web advertisement methods of exhibiting is applied to webpage, mainly comprises the steps that
S101, request is pulled in advance to the application software transmission for opening webpage, being pulled in request in advance includes: to pull in advance in webpage
Advertisement mark so that application software obtain and the corresponding advertisement of cashing indication.
The executing subject of web advertisement methods of exhibiting provided by the invention is that web advertisement shows that device, web advertisement are shown
Device is specifically as follows the webpage that application software is opened.In the present embodiment, before step 101, application software can according to
The opening linked operation at family sends the request for carrying chained address to server, to obtain the webpage of server return, shows net
Page, to realize the operation for opening webpage.After application software opens webpage, webpage can be established with application software and can be communicated
Ad interface, so that webpage is communicated with application software.Wherein, the webpage that application software is opened for example can be H5 net
Page.
Wherein, ad interface may include: (1) onInitialize () interface, when webpage calls the interface, client
The call operation of webpage can be identified as to initialization requests, and then other ad interfaces are carried out just according to initialization requests
Beginningization operation.Other ad interfaces are for example: actionLoadAd () interface, actionHasAd () interface, actionShowAd
() interface.(2) actionLoadAd () interface, when webpage calls the interface, client can be by the call operation of webpage
Be identified as it is pre- pull request, and then according to pulling request and caching ad in advance.(3) actionHasAd () interface, works as net
When page calls the interface, the call operation of webpage can be identified as inquiry request by client, and then be sentenced according to inquiry request
It is disconnected whether to be cached with corresponding advertisement.(4) actionShowAd () interface, when webpage calls the interface, client can be incited somebody to action
The call operation of webpage is identified as showing request, and then requests to show corresponding advertisement on webpage according to showing.
In the present embodiment, before step 101, after application software opens webpage, webpage can be called first
OnInitialize () interface, so that client initializes other ad interfaces.In addition, webpage to open net
Page application software send in advance pull request trigger condition may include in the following conditions any one or it is a variety of: webpage
On there are on advertisement to be presented, webpage predeterminated position or default object be clicked.Wherein, object is preset for example, webpage
On small application, default menu, default picture etc..
In the present embodiment, when application software receive it is pre- pull request after, can according to pull in advance request in mark, to
Advertisement Server sends request, identifies corresponding advertisement to obtain, and will identify corresponding advertisement and be cached to installation application software
Terminal device in.
S102, judge whether webpage meets advertising display condition.
In the present embodiment, the 2 (Piano of piano block that is opened using webpage as the safe great master of cheetah (Security Master)
Tiles2 it) is illustrated for webpage.Webpage calls the trigger condition of onInitialize () interface can be on piano block 2
Start button be clicked or piano block 2 is activated.Webpage sends the touching for pulling request in advance to the application software for opening webpage
Clockwork spring part can click the song on piano block 2 for user and start to play game.The displaying item of video ads is motivated on piano block 2
Part can be dead for game；The displaying condition of table plague advertisement on piano block 2 can be game over.
S103, when webpage meets advertising display condition, to application software send show request, show request in include:
The mark of advertisement to be presented so that application software obtains advertisement to be presented from the advertisement of caching, and is shown on webpage wait open up
Show advertisement.
In the present embodiment, webpage is sent before showing request to application software, can first judge whether application software caches
There is advertisement to be presented, and then determined whether to show advertisement according to judging result, advertising display is avoided to fail, therefore, webpage executes
The process of step 103 is specifically as follows, and when webpage meets advertising display condition, sends inquiry request, inquiry to application software
It include: the mark of advertisement to be presented in request, so that application software judges whether to be cached with advertisement to be presented；Receive application software
The judging result of return；If judging result is to be cached with advertisement to be presented, is sent to application software and show request, so that using
Software shows advertisement to be presented on webpage；If judging result is uncached advertisement to be presented, sends and carry to application software
The pre- of the mark of advertisement to be presented pulls request, so that application software obtains and caches advertisement to be presented；Application software is received to return
The buffered results returned；If buffered results are to cache successfully, are sent to application software and show request, so that application software is in webpage
It is upper to show advertisement to be presented, so that it is guaranteed that advertising display success, improves advertising display success rate.
Further, on the basis of the above embodiments, after step 103, the method can also include: that reception is answered
The displaying result returned with software；According to displaying as a result, determining the processing operation to webpage.For example, using webpage as cheetah safety
It is illustrated for piano block 2 (Piano Tiles2) webpage that great master (Security Master) opens.It is shown on webpage
Advertisement be excitation video ads in the case where, if excitation video ads show that successfully that is, user has normally watched excitation video,
Then webpage can carry out resurrection operation to the piano block 2 on webpage；If video ads is motivated to show failure, i.e., user does not watch sharp
It encourages and is dropped by the wayside in video or watching process, then webpage will not carry out resurrection operation to the piano block 2 on webpage.
The web advertisement methods of exhibiting of the embodiment of the present invention pulls request in advance to the application software transmission for opening webpage, in advance
Pull request in include: the advertisement pulled in advance in webpage mark so that application software obtain and the corresponding advertisement of cashing indication；
Judge whether webpage meets advertising display condition；When webpage meets advertising display condition, is sent to application software and shows request,
Show include: in request advertisement to be presented mark so that application software obtains advertisement to be presented from the advertisement of caching, and
Advertisement to be presented is shown on webpage, so as to pull advertisement in advance by application software and cached, the exhibition when webpage needs
It does not need to obtain advertisement when showing advertisement, and opening webpage and switching webpage, improves the display effect of webpage, improve the webpage of user
Experience improves advertising results to improve user to the clicking rate of web advertisement.
Fig. 2 is the flow diagram of another web advertisement methods of exhibiting provided in an embodiment of the present invention.As shown in Fig. 2,
The web advertisement methods of exhibiting is applied to open the application software of webpage, mainly comprises the steps that
S201, receive the pre- of webpage pull request, pull in advance request in include: the advertisement pulled in advance in webpage mark.
The executing subject of web advertisement methods of exhibiting provided by the invention is that web advertisement shows that device, web advertisement are shown
Device is specifically as follows the application software for opening webpage.In the present embodiment, before step 201, application software can be according to user
Opening linked operation, to server send carry chained address request, with obtain server return webpage, show net
Page, to realize the operation for opening webpage.After application software opens webpage, webpage can be established with application software and can be communicated
Ad interface, so that webpage is communicated with application software.Wherein, the webpage that application software is opened for example can be H5 net
Page.
Wherein, ad interface may include: (1) onInitialize () interface, when webpage calls the interface, client
The call operation of webpage can be identified as to initialization requests, and then other ad interfaces are carried out just according to initialization requests
Beginningization operation.Other ad interfaces are for example: actionLoadAd () interface, actionHasAd () interface, actionShowAd
() interface.(2) actionLoadAd () interface, when webpage calls the interface, client can be by the call operation of webpage
Be identified as it is pre- pull request, and then according to pulling request and caching ad in advance.(3) actionHasAd () interface, works as net
When page calls the interface, the call operation of webpage can be identified as inquiry request by client, and then be sentenced according to inquiry request
It is disconnected whether to be cached with corresponding advertisement.(4) actionShowAd () interface, when webpage calls the interface, client can be incited somebody to action
The call operation of webpage is identified as showing request, and then requests to show corresponding advertisement on webpage according to showing.
In the present embodiment, before step 201, after application software opens webpage, webpage can be called first
OnInitialize () interface, so that client initializes other ad interfaces.In addition, webpage to open net
Page application software send in advance pull request trigger condition may include in the following conditions any one or it is a variety of: webpage
On there are on advertisement to be presented, webpage predeterminated position or default object be clicked.Wherein, object is preset for example, webpage
On small application, default menu, default picture etc..
In the present embodiment, when application software receive it is pre- pull request after, can according to pull in advance request in mark, to
Advertisement Server sends request, identifies corresponding advertisement to obtain, and will identify corresponding advertisement and be cached to installation application software
Terminal device in.
S202, request is pulled according to pre-, obtains and identify corresponding advertisement, and advertisement is cached.
S203, judge whether to receive the displaying request of webpage, include: the mark of advertisement to be presented in displaying request.
In the present embodiment, show that request is the request that webpage is sent to application software when meeting advertising display condition.With
It is said for piano block 2 (Piano Tiles2) webpage that webpage is opened for the safe great master of cheetah (Security Master)
It is bright.Webpage call the trigger condition of onInitialize () interface can be clicked for the start button on piano block 2 or
Piano block 2 is activated.Webpage, which sends to the application software for opening webpage and pulls the trigger condition of request in advance, to be user's click
Song on piano block 2 simultaneously starts to play game.Motivate the displaying condition of video ads can be dead for game on piano block 2；Steel
The displaying condition of table plague advertisement on qin block 2 can be game over.
In the present embodiment, in order to avoid the advertising display as caused by application software uncached advertisement failure, step 203 it
Before, the method can include: to be presented in inquiry request with the following steps are included: receive the inquiry request that webpage sends
The mark of advertisement；According to the advertisement of the mark query caching of advertisement to be presented, judge whether to be cached with advertisement to be presented；To webpage
Judging result is returned to, so that webpage determines whether to show advertisement according to judging result.When judging result is to be cached with wait open up
When showing advertisement, webpage, which determines, shows advertisement, sends to application software and shows request, so that application software is shown on webpage wait open up
Show advertisement；When judging result is uncached advertisement to be presented, webpage sends the mark for carrying advertisement to be presented to application software
It is pre- pull request so that application software obtains and caches advertisement to be presented；Receive the buffered results that application software returns；If slow
Depositing result is to cache successfully, then sends to application software and show request, so that application software shows advertisement to be presented on webpage,
So that it is guaranteed that advertising display success, improves advertising display success rate.
S204, receive show request when, advertisement to be presented is obtained from the advertisement of caching, and on webpage show to
Show advertisement.
Further, on the basis of the above embodiments, after step 204, the method can also include following step
It is rapid: to obtain the displaying result of advertisement to be presented；It will show that result is sent to webpage, so that webpage is according to displaying as a result, determining pair
The processing operation of webpage.For example, 2 (the Piano of piano block opened using webpage as the safe great master of cheetah (Security Master)
Tiles2 it) is illustrated for webpage.In the case where the advertisement shown on webpage is excitation video ads, if excitation video is wide
Announcement shows that successfully that is, user has normally watched excitation video, then webpage can carry out resurrection operation to the piano block 2 on webpage；
If video ads is motivated to show failure, i.e., user does not watch in excitation video or watching process and dropping by the wayside, then webpage will not
Resurrection operation is carried out to the piano block 2 on webpage.
The web advertisement methods of exhibiting of the embodiment of the present invention pulls request by receiving the pre- of webpage, pulls in request in advance
It include: the mark of the advertisement pulled in advance in webpage；According to request is pulled in advance, obtains and identify corresponding advertisement, and advertisement is carried out
Caching；Judge whether that the displaying for receiving webpage is requested, includes: the mark of advertisement to be presented in displaying request；Receiving exhibition
When showing request, advertisement to be presented is obtained from the advertisement of caching, and shows advertisement to be presented on webpage, so as to by applying
Software pulls advertisement in advance and is cached, and advertisement is shown when webpage needs, and opens webpage and do not need when switching webpage
Advertisement is obtained, the display effect of webpage is improved, improves the web page experience of user, to improve click of the user to web advertisement
Rate improves advertising results.
Fig. 3 is the structural schematic diagram that a kind of web advertisement provided in an embodiment of the present invention shows device.As shown in figure 3, should
Web advertisement shows that device is applied to webpage, comprising: sending module 31 and judgment module 32.
Wherein, sending module 31 pull request in advance for sending to the application software for opening webpage, described pre- to pull request
In include: the advertisement pulled in advance in the webpage mark so that the application software obtain and cache it is described mark it is corresponding
Advertisement；
Judgment module 32, for judging whether the webpage meets advertising display condition；
The sending module 31 is also used to when the webpage meets advertising display condition, and Xiang Suoshu application software is sent
It shows request, includes: the mark of advertisement to be presented in the displaying request, so that the application software is obtained from the advertisement of caching
The advertisement to be presented is taken, and shows the advertisement to be presented on the webpage.
In the present embodiment, before sending module 31 pulls request in advance to the application software transmission for opening webpage, application software
The request for carrying chained address can be sent to server according to the opening linked operation of user, to obtain server return
Webpage shows webpage, to realize the operation for opening webpage.After application software opens webpage, webpage can be with application software
The ad interface that can be communicated is established, so that webpage is communicated with application software.Wherein, the webpage that application software is opened is for example
It can be H5 webpage.
Wherein, ad interface may include: (1) onInitialize () interface, when webpage calls the interface, client
The call operation of webpage can be identified as to initialization requests, and then other ad interfaces are carried out just according to initialization requests
Beginningization operation.Other ad interfaces are for example: actionLoadAd () interface, actionHasAd () interface, actionShowAd
() interface.(2) actionLoadAd () interface, when webpage calls the interface, client can be by the call operation of webpage
Be identified as it is pre- pull request, and then according to pulling request and caching ad in advance.(3) actionHasAd () interface, works as net
When page calls the interface, the call operation of webpage can be identified as inquiry request by client, and then be sentenced according to inquiry request
It is disconnected whether to be cached with corresponding advertisement.(4) actionShowAd () interface, when webpage calls the interface, client can be incited somebody to action
The call operation of webpage is identified as showing request, and then requests to show corresponding advertisement on webpage according to showing.
In the present embodiment, sending module 31 sent to the application software for opening webpage pull the trigger condition of request in advance can be with
Including in the following conditions any one or it is a variety of: on webpage there are on advertisement to be presented, webpage predeterminated position or
Default object is clicked.Wherein, object is preset for example, small application on webpage, default menu, default picture etc..
In the present embodiment, webpage is sent before showing request to application software, can first judge whether application software caches
There is advertisement to be presented, and then determined whether to show advertisement according to judging result, advertising display is avoided to fail, therefore, the transmission
Module 31 specifically can be used for, and when the webpage meets advertising display condition, Xiang Suoshu application software sends inquiry request, institute
State include: in inquiry request advertisement to be presented mark so that the application software judge whether to be cached with it is described to be presented wide
It accuses；Receive the judging result that the application software returns；If the judging result is to be cached with the advertisement to be presented, to institute
It states application software and sends displaying request, so that the application software shows the advertisement to be presented on the webpage；If described
Judging result is the uncached advertisement to be presented, then the mark for carrying the advertisement to be presented is sent to the application software
Request is pulled in advance, so that the application software obtains and caches the advertisement to be presented；Receive the slow of the application software return
Deposit result；If the buffered results are to cache successfully, are sent to the application software and show request, so that the application software
The advertisement to be presented is shown on the webpage, so that it is guaranteed that advertising display success, improves advertising display success rate.
Further, in conjunction with reference Fig. 4, on the basis of embodiment shown in Fig. 3, the device can also include: to connect
Receive module 33 and determining module 34；
Wherein, the receiving module 33, the displaying result returned for receiving the application software；
The determining module 34, for being shown according to described as a result, determining the processing operation to the webpage.
For example, the piano block 2 (Piano Tiles2) opened using webpage as the safe great master of cheetah (Security Master)
It is illustrated for webpage.In the case where the advertisement shown on webpage is excitation video ads, if excitation video ads are shown
Success, i.e., user has normally watched excitation video, then webpage can carry out resurrection operation to the piano block 2 on webpage；If excitation
Video ads show failure, i.e., user does not watch in excitation video or watching process and dropping by the wayside, then webpage will not be to webpage
On piano block 2 carry out resurrection operation.
The web advertisement of the embodiment of the present invention shows device, pulls request in advance to the application software transmission for opening webpage, in advance
Pull request in include: the advertisement pulled in advance in webpage mark so that application software obtain and the corresponding advertisement of cashing indication；
Judge whether webpage meets advertising display condition；When webpage meets advertising display condition, is sent to application software and shows request,
Show include: in request advertisement to be presented mark so that application software obtains advertisement to be presented from the advertisement of caching, and
Advertisement to be presented is shown on webpage, so as to pull advertisement in advance by application software and cached, the exhibition when webpage needs
It does not need to obtain advertisement when showing advertisement, and opening webpage and switching webpage, improves the display effect of webpage, improve the webpage of user
Experience improves advertising results to improve user to the clicking rate of web advertisement.
Fig. 5 is the structural schematic diagram that another web advertisement provided in an embodiment of the present invention shows device.As shown in figure 5,
The web advertisement shows that device is applied to open the application software of webpage, comprising: receiving module 51 obtains module 52 and judges mould
Block 53.
Wherein, receiving module 51 pull request for receiving the pre- of webpage, and pre- pull in request includes: the net
The mark of the advertisement pulled in advance in page；
Obtain module 52, for according to it is described it is pre- pull request, obtain it is described identifies corresponding advertisement, and to the advertisement
It is cached；
Judgment module 53, for judging whether to receive the displaying request of the webpage, displayings request in include: to
Show the mark of advertisement；
The acquisition module 52 is also used to when receiving displaying request, obtained from the advertisement of caching it is described to
It shows advertisement, and shows the advertisement to be presented on the webpage.
In the present embodiment, receiving module 51 receive webpage it is pre- pull request before, application software can be according to user's
Linked operation is opened, the request for carrying chained address is sent to server, to obtain the webpage of server return, shows webpage,
To realize the operation for opening webpage.After application software opens webpage, what webpage can be communicated with application software foundation
Ad interface, so that webpage is communicated with application software.Wherein, the webpage that application software is opened for example can be H5 webpage.
Wherein, ad interface may include: (1) onInitialize () interface, when webpage calls the interface, client
The call operation of webpage can be identified as to initialization requests, and then other ad interfaces are carried out just according to initialization requests
Beginningization operation.Other ad interfaces are for example: actionLoadAd () interface, actionHasAd () interface, actionShowAd
() interface.(2) actionLoadAd () interface, when webpage calls the interface, client can be by the call operation of webpage
Be identified as it is pre- pull request, and then according to pulling request and caching ad in advance.(3) actionHasAd () interface, works as net
When page calls the interface, the call operation of webpage can be identified as inquiry request by client, and then be sentenced according to inquiry request
It is disconnected whether to be cached with corresponding advertisement.(4) actionShowAd () interface, when webpage calls the interface, client can be incited somebody to action
The call operation of webpage is identified as showing request, and then requests to show corresponding advertisement on webpage according to showing.
In the present embodiment, show that request is the request that webpage is sent to application software when meeting advertising display condition.With
It is said for piano block 2 (Piano Tiles2) webpage that webpage is opened for the safe great master of cheetah (Security Master)
It is bright.Webpage call the trigger condition of onInitialize () interface can be clicked for the start button on piano block 2 or
Piano block 2 is activated.Webpage, which sends to the application software for opening webpage and pulls the trigger condition of request in advance, to be user's click
Song on piano block 2 simultaneously starts to play game.Motivate the displaying condition of video ads can be dead for game on piano block 2；Steel
The displaying condition of table plague advertisement on qin block 2 can be game over.
In the present embodiment, in order to avoid the failure of the advertising display as caused by application software uncached advertisement, in conjunction with reference
Fig. 6, on the basis of embodiment shown in Fig. 5, the device can also include: the first sending module 54；
Wherein, the receiving module 51 is also used to receive the inquiry request that the webpage is sent, wraps in the inquiry request
It includes: the mark of advertisement to be presented；
The judgment module 53 is also used to the advertisement of the mark query caching according to the advertisement to be presented, judges whether
It is cached with the advertisement to be presented；
First sending module 54, for returning to judging result to the webpage.
Wherein, when judging result is to be cached with advertisement to be presented, webpage, which determines, shows advertisement, sends exhibition to application software
Show request, so that application software shows advertisement to be presented on webpage；When judging result is uncached advertisement to be presented, webpage
The pre- of mark for sending carrying advertisement to be presented to application software pulls request, so that application software is obtained and cached to be presented wide
It accuses；Receive the buffered results that application software returns；If buffered results are to cache successfully, are sent to application software and shows request,
So that application software shows advertisement to be presented on webpage, so that it is guaranteed that advertising display success, improves advertising display success rate.
Further, on the basis of the above embodiments, in conjunction with reference Fig. 7, on the basis of embodiment shown in Fig. 5, institute
The device stated can also include: the second sending module 55；
Wherein, the acquisition module 52, is also used to obtain the displaying result of the advertisement to be presented；
Second sending module 55, for the displaying result to be sent to the webpage so that the webpage according to
It is described to show as a result, determining the processing operation to the webpage.
For example, the piano block 2 (Piano Tiles2) opened using webpage as the safe great master of cheetah (Security Master)
It is illustrated for webpage.In the case where the advertisement shown on webpage is excitation video ads, if excitation video ads are shown
Success, i.e., user has normally watched excitation video, then webpage can carry out resurrection operation to the piano block 2 on webpage；If excitation
Video ads show failure, i.e., user does not watch in excitation video or watching process and dropping by the wayside, then webpage will not be to webpage
On piano block 2 carry out resurrection operation.
The web advertisement of the embodiment of the present invention shows device, pulls request by receiving the pre- of webpage, pulls in request in advance
It include: the mark of the advertisement pulled in advance in webpage；According to request is pulled in advance, obtains and identify corresponding advertisement, and advertisement is carried out
Caching；Judge whether that the displaying for receiving webpage is requested, includes: the mark of advertisement to be presented in displaying request；Receiving exhibition
When showing request, advertisement to be presented is obtained from the advertisement of caching, and shows advertisement to be presented on webpage, so as to by applying
Software pulls advertisement in advance and is cached, and advertisement is shown when webpage needs, and opens webpage and do not need when switching webpage
Advertisement is obtained, the display effect of webpage is improved, improves the web page experience of user, to improve click of the user to web advertisement
Rate improves advertising results.
Fig. 8 is a kind of structural schematic diagram of web advertisement presentation device provided in an embodiment of the present invention.The web advertisement exhibition
Show that equipment includes:
Memory 1001, processor 1002 and it is stored in the calculating that can be run on memory 1001 and on processor 1002
Machine program.
The web advertisement methods of exhibiting provided in embodiment illustrated in fig. 1 is provided when processor 1002 executes described program.
Further, web advertisement presentation device further include:
Communication interface 1003, for the communication between memory 1001 and processor 1002.
Memory 1001, for storing the computer program that can be run on processor 1002.
Memory 1001 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-
Volatile memory), a for example, at least magnetic disk storage.
Processor 1002 realizes web advertisement methods of exhibiting described in embodiment illustrated in fig. 1 when for executing described program.
If memory 1001, processor 1002 and the independent realization of communication interface 1003, communication interface 1003, memory
1001 and processor 1002 can be connected with each other by bus and complete mutual communication.The bus can be industrial standard
Architecture (Industry Standard Architecture, referred to as ISA) bus, external equipment interconnection
(Peripheral Component, referred to as PCI) bus or extended industry-standard architecture (Extended Industry
Standard Architecture, referred to as EISA) bus etc..The bus can be divided into address bus, data/address bus, control
Bus processed etc..Only to be indicated with a thick line in Fig. 8, it is not intended that an only bus or a type of convenient for indicating
Bus.
Optionally, in specific implementation, if memory 1001, processor 1002 and communication interface 1003, are integrated in one
It is realized on block chip, then memory 1001, processor 1002 and communication interface 1003 can be completed mutual by internal interface
Communication.
Processor 1002 may be a central processing unit (Central Processing Unit, referred to as CPU), or
Person is specific integrated circuit (Application Specific Integrated Circuit, referred to as ASIC) or quilt
It is configured to implement one or more integrated circuits of the embodiment of the present invention.
The present embodiment also provides another web advertisement presentation device, comprising: memory, processor and is stored in memory
Computer program that is upper and can running on a processor.
Processor realizes web advertisement methods of exhibiting described in embodiment illustrated in fig. 2 when executing described program.
The present embodiment also provides a kind of computer readable storage medium, is stored thereon with computer program, which is located
Reason device realizes web advertisement methods of exhibiting described in embodiment as shown in Figure 1 when executing.
The present embodiment also provides another computer readable storage medium, is stored thereon with computer program, the program quilt
Processor realizes web advertisement methods of exhibiting described in embodiment as shown in Figure 2 when executing.
The present embodiment also provides a kind of computer program product, when the instruction processing unit in the computer program product is held
When row, web advertisement methods of exhibiting described in embodiment as shown in Figure 1 is realized.
The present embodiment also provides another computer program product, the instruction processing unit in the computer program product
When execution, web advertisement methods of exhibiting described in embodiment as shown in Figure 2 is realized.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It can be combined in any suitable manner in one or more embodiment or examples.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the feature of different embodiments or examples described in this specification and different embodiments or examples
It closes and combines.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present invention, the meaning of " plurality " is at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing custom logic function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium include the following: there is the electricity of one or more wirings
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can then be edited, be interpreted or when necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.Such as, if realized with hardware in another embodiment, following skill well known in the art can be used
Any one of art or their combination are realized: have for data-signal is realized the logic gates of logic function from
Logic circuit is dissipated, the specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile
Journey gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although having been shown and retouching above
The embodiment of the present invention is stated, it is to be understood that above-described embodiment is exemplary, and should not be understood as to limit of the invention
System, those skilled in the art can be changed above-described embodiment, modify, replace and become within the scope of the invention
Type.
Claims (10)
1. a kind of web advertisement methods of exhibiting is applied to webpage characterized by comprising
It is sent to the application software for opening webpage and pulls request in advance, pre- pull in request includes: to pull in advance in the webpage
Advertisement mark so that the application software obtains and caches the corresponding advertisement of the mark；
Judge whether the webpage meets advertising display condition；
When the webpage meets advertising display condition, Xiang Suoshu application software, which is sent, shows request, wraps in the displaying request
It includes: the mark of advertisement to be presented, so that the application software obtains the advertisement to be presented from the advertisement of caching, and described
The advertisement to be presented is shown on webpage.
2. the method according to claim 1, wherein described when the webpage meets advertising display condition, to
The application software, which is sent, shows request, comprising:
When the webpage meets advertising display condition, Xiang Suoshu application software sends inquiry request, wraps in the inquiry request
It includes: the mark of advertisement to be presented, so that the application software judges whether to be cached with the advertisement to be presented；
Receive the judging result that the application software returns；
If the judging result is to be cached with the advertisement to be presented, is sent to the application software and show request, so that institute
It states application software and shows the advertisement to be presented on the webpage.
3. according to the method described in claim 2, it is characterized in that, described when the webpage meets advertising display condition, to
The application software, which is sent, shows request, further includes:
If the judging result is the uncached advertisement to be presented, it is described to be presented wide that carrying is sent to the application software
The pre- of the mark of announcement pulls request, so that the application software obtains and caches the advertisement to be presented；
Receive the buffered results that the application software returns；
If the buffered results are to cache successfully, are sent to the application software and show request, so that the application software exists
The advertisement to be presented is shown on the webpage.
4. the method according to claim 1, wherein it is described to the application software send show request after,
Further include:
Receive the displaying result that the application software returns；
It is shown according to described as a result, determining the processing operation to the webpage.
5. a kind of web advertisement methods of exhibiting, applied to the application software for opening webpage characterized by comprising
Receive the pre- of webpage and pull request, it is described it is pre- pull request in include: the advertisement pulled in advance in the webpage mark；
According to it is described it is pre- pull request, obtain the corresponding advertisement of the mark, and cache to the advertisement；
Judge whether that the displaying for receiving the webpage is requested, includes: the mark of advertisement to be presented in the displaying request；
When receiving displaying request, the advertisement to be presented is obtained from the advertisement of caching, and open up on the webpage
Show the advertisement to be presented.
6. according to the method described in claim 5, it is characterized by further comprising:
The inquiry request that the webpage is sent is received, includes: the mark of advertisement to be presented in the inquiry request；
According to the advertisement of the mark query caching of the advertisement to be presented, judge whether to be cached with the advertisement to be presented；
Judging result is returned to the webpage.
7. a kind of web advertisement shows device, it is applied to webpage characterized by comprising
Sending module pulls request for sending to the application software for opening webpage in advance, and pre- pull in request includes: described
The mark of the advertisement pulled in advance in webpage, so that the application software obtains and caches the corresponding advertisement of the mark；
Judgment module, for judging whether the webpage meets advertising display condition；
The sending module is also used to when the webpage meets advertising display condition, and Xiang Suoshu application software sends displaying and asks
Ask, it is described show include: in request advertisement to be presented mark so that described in the application software obtains from the advertisement of caching
Advertisement to be presented, and the advertisement to be presented is shown on the webpage.
8. a kind of web advertisement shows device, applied to the application software for opening webpage characterized by comprising
Receiving module pulls request for receiving the pre- of webpage, and pre- pull in request includes: to pull in advance in the webpage
The mark of advertisement；
Obtain module, for according to it is described it is pre- pull request, obtain it is described identifies corresponding advertisement, and the advertisement is delayed
It deposits；
Judgment module includes: to be presented wide in the displaying request for judging whether that the displaying for receiving the webpage is requested
The mark of announcement；
The acquisition module is also used to when receiving displaying request, is obtained from the advertisement of caching described to be presented wide
It accuses, and shows the advertisement to be presented on the webpage.
9. a kind of web advertisement presentation device characterized by comprising
Memory, processor and storage are on a memory and the computer program that can run on a processor, which is characterized in that institute
State the web advertisement methods of exhibiting realized as described in any in claim 1-4 when processor executes described program.
10. a kind of web advertisement presentation device characterized by comprising
Memory, processor and storage are on a memory and the computer program that can run on a processor, which is characterized in that institute
State the web advertisement methods of exhibiting realized as described in any in claim 5-6 when processor executes described program.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811621817.5A CN109711888A (en) | 2018-12-28 | 2018-12-28 | Webpage advertisement display method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811621817.5A CN109711888A (en) | 2018-12-28 | 2018-12-28 | Webpage advertisement display method and device |
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| Publication Number | Publication Date |
|---|---|
| CN109711888A true CN109711888A (en) | 2019-05-03 |
Family
ID=66258914
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| CN201811621817.5A Pending CN109711888A (en) | 2018-12-28 | 2018-12-28 | Webpage advertisement display method and device |
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Application publication date: 20190503 |
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