CN110782274A

CN110782274A - Method and device for providing motivational video information in reading application

Info

Publication number: CN110782274A
Application number: CN201910925485.8A
Authority: CN
Inventors: 林荣光; 蓝志伟
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-09-27
Filing date: 2019-09-27
Publication date: 2020-02-11
Anticipated expiration: 2039-09-27
Also published as: CN110782274B

Abstract

It is an object of the present application to provide a method and apparatus for providing motivational video information in reading applications. The method comprises the steps of responding to the exit reading operation of a user in a reading application of the user equipment, and presenting an inquiry window for judging whether to watch an incentive video in an interface of the reading application; and responding to the confirmation operation of the user in the query window, and playing corresponding target incentive video information in the interface of the reading application. Therefore, the possibility that the user continues to use the reading application for reading is increased through the target motivation video information in time when the user quits reading, and whether the user watches the motivation video or not is inquired in a mode of popping up an inquiry window before the target motivation video information is played, so that the target motivation video information is played for the user under the premise of respecting the watching intention of the user.

Description

Method and device for providing motivational video information in reading application

Technical Field

The present application relates to the field of communications, and more particularly, to a technique for providing motivational video information in reading applications.

Background

With the development of science and technology, the motivation video advertisement becomes the mainstream expression form of the mobile advertisement industry with powerful interaction capacity, the motivation video advertisement in 2018 still keeps growing and fades little, many mobile developers rely more on built-in advertisements to gain profit, and the situation that few goods paid for in games become appeared is more and more common. There is now essentially one beginning ad per APP, which has soon become a target. Most people will choose to skip directly, and the value of such advertising is not significant. The incentive video advertisement is a form of advertisement that most people will not reject than the initial advertisement.

At present, the incentive video is mainly applied to game APP, for example, the incentive video advertisement gives a player a strong visual impact feeling, which can be a hot blood game advertisement video or a warm movie propaganda, and can effectively attract the attention of game users.

Disclosure of Invention

It is an object of the present application to provide a method and apparatus for providing motivational video information in reading applications.

According to an aspect of the present application, there is provided a method for providing motivational video information in a reading application at a user equipment side, the method comprising:

in response to a user exiting a reading operation in a reading application of a user device, presenting an inquiry window of whether to view an incentive video in an interface of the reading application;

and responding to the confirmation operation of the user in the query window, and playing corresponding target incentive video information in the interface of the reading application.

According to another aspect of the present application, there is provided a method for providing motivational video information in a reading application at a network device side, the method comprising:

receiving playing completion event information which is sent by user equipment and is about target incentive video information, wherein the target incentive video information is played in an interface of a reading application of the user equipment;

and returning a corresponding target payment chapter to the user equipment based on the playing completion event information.

According to an aspect of the present application, there is provided a user device for providing motivational video information in a reading application, the device comprising:

a module for presenting an inquiry window of whether to watch the motivation video in an interface of a reading application of the user equipment in response to the user exiting the reading operation in the reading application;

and the second module is used for responding to the confirmation operation of the user in the inquiry window and playing the corresponding target incentive video information in the interface of the reading application.

According to an aspect of the present application, there is provided a network device for providing motivational video information in a reading application, the device comprising:

and the second module is used for receiving playing completion event information which is sent by the user equipment and is related to the target incentive video information, wherein the target incentive video information is played in an interface of a reading application of the user equipment.

And the second module is used for returning the corresponding target payment chapter to the user equipment based on the playing completion event information.

According to one aspect of the present application, there is provided a method for providing motivational video information in a reading application, the method comprising:

the method comprises the steps that a user device responds to the exit reading operation of a user in a reading application, and an inquiry window for judging whether to watch an incentive video or not is presented in an interface of the reading application; responding to the confirmation operation of the user in the query window, and playing corresponding target incentive video information in the interface of the reading application; when the playing task corresponding to the target incentive video information is finished, sending playing completion event information of the target incentive video information to corresponding network equipment;

the network equipment receives the playing completion event information and returns a corresponding target payment chapter to the user equipment based on the playing completion event information;

and the user equipment receives the target payment section and presents the target payment section content in an interface of the reading application.

According to an aspect of the present application, there is provided an apparatus for providing motivational video information in a reading application, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device have the advantages that the query window for judging whether the motivational video is watched or not is presented in the interface of the reading application in response to the quitting reading operation of the user in the reading application of the user equipment, and the corresponding target motivational video information is played in the interface of the reading application in response to the confirmation operation of the user in the query window. Therefore, the possibility that the user continues to use the reading application for reading is increased through the target motivation video information in time when the user quits reading, and whether the user watches the motivation video or not is inquired in a mode of popping up an inquiry window before the target motivation video information is played, so that the target motivation video information is played for the user under the premise of respecting the watching intention of the user.

And the method and the device are based on the access triggering operation of the user to the pay section in the application log information of the reading application, and when the user performs the reading quitting operation in the reading application, an inquiry window for judging whether to watch the motivational video is presented in an interface of the reading application. Therefore, under the condition that the user does not want to pay to read the paid chapters, the user is prompted to unlock the paid chapters in time through watching the motivational video, so that the user is encouraged to continue reading, the reading experience of the user is improved, and the loss of the user is avoided.

Meanwhile, when the playing task corresponding to the target incentive video information is finished, the playing completion event information of the target incentive video information is sent to the corresponding network equipment to request the network equipment to return the corresponding target payment chapter, so that the corresponding payment chapter is unlocked for the user, and the user can continue to read.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology for providing motivational video information in a reading application, according to one embodiment of the present application;

FIG. 2 illustrates a system method diagram for providing motivational video information in a reading application, according to one embodiment of the present application;

fig. 3 shows a flow diagram of a method at a user equipment side for providing motivational video information in a reading application, according to one embodiment of the present application;

fig. 4 shows a flow diagram of a method at a network device for providing motivational video information in a reading application, according to another embodiment of the present application;

FIG. 5 illustrates a flow diagram of a method for providing motivational video information in a reading application, according to one embodiment of the present application;

FIG. 6 illustrates an apparatus structure diagram of a user equipment according to an embodiment of the present application;

FIG. 7 illustrates a device structure diagram of a network device according to one embodiment of the present application;

FIG. 8 illustrates functional modules of an exemplary system that can be used in various embodiments of the present application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Those skilled in the art will appreciate that the principle of motivating a video advertisement is: the user obtains the reward after watching the video for a dozen seconds, so that the user is relieved from disturbance to a great extent, and the user can obtain the reward free of charge. For the user, a reward may be obtained; for developers, revenue may be realized for the change; for advertisers, high conversion rates can be achieved.

In this application, the reward that the user obtains by playing the target incentive video information includes obtaining the target payment chapter returned by the network device so that the user can read the target payment chapter free of charge.

According to one aspect of the present application, a method for providing motivational video information in a reading application is provided. In some embodiments, the method is implemented based on the system shown in fig. 1. For example, the network device receives the play completion event information about the target incentive video information sent by one or more user devices, and returns corresponding target payment chapters to the one or more user devices. The user equipment includes but is not limited to a mobile phone, a tablet, a notebook computer and other computing equipment.

Referring to fig. 2, the method includes the steps of:

Fig. 3 shows a method at a user equipment side for providing motivational video information in a reading application according to an aspect of the present application, the method comprising steps S101 and S102.

Specifically, in step S101, in response to the user exiting the reading operation in the reading application of the user device, the user device presents an inquiry window of whether to view the motivational video in the interface of the reading application. In some embodiments, the exit from the reading operation includes, but is not limited to, the user clicking a return key in the reading application (e.g., a return key is provided in the reading application, and clicking the return key can return to the main interface or the previous interface of the reading application). For example, a reading application is installed in the user equipment, a user reads an electronic book such as a novel through the reading application, the user reads the novel a through the reading application currently, a return key is arranged in an interface for presenting the novel a through the reading application, and the user can quit reading the novel a by clicking the return key.

In step S102, the user equipment plays the corresponding target-incentive video information in the interface of the reading application in response to the confirmation operation of the user in the query window. For example, by presenting inquiry information (for example, "watch incentive video, unlock payment chapter") whether to watch incentive video in the inquiry window, two keys of "yes" and "no" are provided in the inquiry window, and the user can perform a confirmation operation by clicking the "yes" key. The user device plays the target-incentive video information in the interface of the reading application in response to a confirmation operation by the user. In this embodiment, before the target incentive video information is played, the user is asked in an inquiry window whether to watch the incentive video to unlock the payment chapter, so as to avoid the user from feeling the contrary by directly playing the target incentive video information in the interface of the reading application, thereby avoiding the incentive video from causing a reverse effect, and after the user confirms, the target incentive video information is played in the interface of the reading application.

For example, a reading application is installed in a user device of a user, and the user reads the target novel a through the reading application. A return key is arranged in an interface presenting the target novel A in the reading application, and a user can return to the last operation interface (for example, an application main interface or a bookshelf interface) by clicking the return key. The user equipment detects the reading quitting operation of a user clicking the return key, if the reading quitting operation is detected, an inquiry window pops up in an interface of the reading application, inquiry information 'watching an incentive video and unlocking a payment chapter' is presented through the inquiry window, a 'yes' key and a 'no' key are arranged in the inquiry window, the user equipment detects the confirmation operation of the user clicking the 'yes' key, and if the user equipment detects the confirmation operation, corresponding target incentive video information (such as the target incentive video information corresponding to the inquiry information) is played in the interface of the reading application, so that the purpose that the user unlocks the payment chapter in the target novel A by watching the target incentive video information is achieved. In the embodiment, the user equipment pops up an inquiry window for judging whether to watch the motivational video by detecting the quit reading operation of the user in the reading application, and plays the target motivational video information in the interface of the reading application in response to the confirmation operation of the user in the inquiry window. The target stimulates the playing of the video information, and on one hand, can unlock the payment chapters for the user; another aspect may be to implement revenue for the developer of the reading application (e.g., the owner of the reading application); high conversion rates may also be achieved for advertisers. In addition, for the reading application, in most cases, the user may quit reading because the currently read chapter needs to be paid, so that the target motivational video information is selected to be played when the user quits reading, and the user loss caused by the need of paying can be avoided. Of course, it should be understood by those skilled in the art that the reason why the user quits reading is not limited to paying for the novel chapters, and in some embodiments, the user may want to quit reading for other reasons.

In some embodiments, the step S101 includes: the method comprises the steps that the user equipment responds to the reading exit operation of a user in the reading application of the user equipment, and application log information of the reading application is obtained; the user equipment presents an inquiry window for judging whether to watch the incentive video in an interface of the reading application based on the access triggering operation of the user to the payment section in the application log information of the reading application. In some embodiments, the application log information of the reading application records operation information of the user on the reading application, for example, the operation information includes, but is not limited to, an access trigger operation of the user on a payment section. In some embodiments, the access trigger operation includes, but is not limited to, an operation by which the user enters a paid section by turning a page. In this embodiment, based on the user's access to the pay section triggering operation (e.g., the user has read the pay section), the user device presents an inquiry window in the interface of the reading application whether to view the motivational video in response to the user exiting the reading operation in the reading application. For example, when a user reads a paid chapter, the user needs to pay to read the paid chapter, the user performs reading quitting operation in the reading application, and the user equipment presents an inquiry window for judging whether to watch an incentive video in an interface of the reading application based on the reading quitting operation of the user on the paid chapter, so that the paid chapter is unlocked for the user by playing target incentive video information, the user is encouraged to continue reading, and the reading experience is improved. In some embodiments, the user device obtains an access trigger operation of the user to the payment section by obtaining application log information of the reading application, so as to present a query window in an interface of the reading application based on the access trigger operation. Of course, those skilled in the art should understand that the above-mentioned operation of obtaining the user's access trigger operation to the payment section by using the log information is only an example, and other existing or future operations, such as those that may occur in the present application, are also included in the scope of the present application and are included by reference.

For example, the user reads the target novel a through the reading application, and in the target novel a, the second chapter is the paid chapter, and after the user finishes reading the first chapter, the user starts to enter the paid chapter (for example, the second chapter of the target novel a). The application log information of the reading application records an access triggering operation of the user to the payment section, for example, after the user enters the payment section, a payment inlet is presented in a reading interface in a banner form, and if the user wants to continue reading, the user needs to pay by clicking the banner; if the user does not want to pay, the user will perform the reading quitting operation in the reading application. At this time, in response to the user's exit from the reading operation, the user device presents, in the interface of the reading application, an inquiry window of whether to view an incentive video, through which the user is inquired whether to unlock a paid chapter (e.g., the second chapter of the target novel a) by viewing the incentive video. In the embodiment, based on the access triggering operation of the user to the payment section recorded in the application log information of the reading application, in response to the quitting reading operation of the user, an inquiry window pops up in the interface of the reading application, so that the user is encouraged to continue reading by exciting the video under the condition that the user needs to pay, the user is prevented from quitting reading due to the need of payment, and the retention rate of the user is improved.

In some embodiments, the method further includes step S103 (not shown), in step S103, when the playing task corresponding to the target incentive video information is completed, the user equipment sends playing completion event information of the target incentive video information to a corresponding network device, and receives a target payment chapter corresponding to the access trigger operation, returned by the network device based on the playing completion event information; and presenting the target payment chapter content in an interface of the reading application. In some embodiments, the target pay section is provided to the user by playing the target incentive video information in the user device. For example, by sending the network device with event information about the completion of the playing of the target incentive video information, which is currently played completely, to the network device, the corresponding target payment chapter may be returned to the user device so that the user can continue reading. For example, the user equipment detects playing information of the target incentive video information in the user equipment, and after the target incentive video information is played in the user equipment, the user equipment sends playing completion event information about the target incentive video information to a corresponding network equipment (for example, a server corresponding to the reading application) to request the network equipment to return a target payment chapter to the user equipment based on the playing completion event information. In some embodiments, the access trigger operation (e.g., a page-turning operation for the user to read the payment section) of the payment section recorded in the log information is applied, and the target payment section returned to the user device by the network device corresponds to the access trigger operation.

In some embodiments, the method further includes step S104 (not shown), in which step S104 the user device sends an incentive video acquisition request to the corresponding network device. In some embodiments, the target excitation video information played in the user equipment is acquired from the network equipment side by the user equipment sending an excitation video acquisition request to the network equipment. For example, the target incentive video information is cached in the user equipment in advance before playing, when the user equipment detects that the user exits reading operation in a reading application, an inquiry window pops up, and after the user confirms, the cached target incentive video information is directly played; for another example, the target incentive video information is acquired from a network device in real time before being played, when the user device detects that the user exits from a reading operation in a reading application, an incentive video acquisition request is sent to the network device, and the network device returns the target incentive video information to the user device based on the incentive video acquisition request.

In some embodiments, the step S101 includes: the method comprises the steps that a user device responds to the reading quitting operation of a user in a reading application of the user device, if application log information of the reading application comprises the access triggering operation of the user on a payment chapter, an incentive video obtaining request is sent to a corresponding network device, and inquiry information whether to watch an incentive video or not and corresponding target incentive video information, which are returned by the network device based on the incentive video obtaining request, are received; presenting the inquiry information of whether to watch the incentive video or not in the interface of the reading application through an inquiry window, and caching the target incentive video information; wherein the step S102 includes: and the user equipment responds to the confirmation operation of the user in the inquiry window, and plays the target incentive video information cached in the user equipment in the interface of the reading application. In some embodiments, the target incentive video information is obtained from the network device in advance based on an incentive video obtaining request sent by the user device and is cached in the user device, and after the user performs a confirmation operation in the inquiry window, the cached target incentive video information is played. For example, the user device sends an incentive video acquisition request to a network device when detecting that the user exits from a reading operation in a reading application, and the network device returns inquiry information and target incentive video information to the user device in response to the incentive video acquisition request sent by the user device. The user equipment receives the inquiry information and the target incentive video information, presents the inquiry information through an inquiry window, and plays the target incentive video information in an interface of the reading application after the user performs confirmation operation in the inquiry window. In some embodiments, caching the target incentive video information in advance can ensure smooth playing of the target incentive video information, thereby avoiding poor user experience caused by the playing problem of the target incentive video information. Here, as will be understood by those skilled in the art, the incentive video is currently available in the incentive video advertisement inventory, and the network device may obtain the target incentive video information from the incentive video advertisement inventory based on the incentive video obtaining request.

In some embodiments, the step S102 includes: the user equipment responds to the confirmation operation of the user in the inquiry window, sends an excitation video acquisition request to the corresponding network equipment, and receives corresponding target excitation video information returned by the network equipment based on the excitation video acquisition request; and playing the target incentive video information in the interface of the reading application. In some embodiments, the target incentive video information is obtained in real time from the network device based on an incentive video obtaining request sent by the user device. For example, the user device pops up a query window in the interface of the reading application, and queries whether the user would like to unlock the payment chapter by viewing the incentive video, wherein a confirmation button is arranged in the query window, and the user performs a confirmation operation by clicking the confirmation button. The user equipment sends an incentive video acquisition request to the network equipment in response to the confirmation operation so as to request the network equipment to return target incentive video information. Here, as will be understood by those skilled in the art, the incentive video is currently available in the incentive video advertisement inventory, and the network device may obtain the target incentive video information from the incentive video advertisement inventory based on the incentive video obtaining request.

In some embodiments, the step S101 includes: responding to the quitting reading operation of a user in a reading application of user equipment, and if application log information of the reading application comprises an access triggering operation of the user on a payment chapter and the access triggering operation meets a preset operation correlation condition, presenting an inquiry window for judging whether to watch an incentive video in an interface of the reading application; otherwise, exiting the reading application. In some embodiments, not all exit reading operations of the user in the reading application may trigger presentation of an inquiry window in the interface of the reading application whether to view the motivational video. For example, when the user quits reading because the chapter to be read is a paid chapter, the user is prompted to unlock the paid chapter free of charge by watching the incentive video, so that the problem that the user quits reading because of paying is avoided, the user experience is poor, and the user may be lost. In some embodiments, the determination of whether to pop up the inquiry window is made by detecting whether an access trigger operation of the user on the payment section meets a predetermined operation correlation condition, and if the access trigger operation does not meet the predetermined operation correlation condition, the reading application is exited in response to the user exiting the reading operation. In some embodiments, the operation-related condition includes, but is not limited to, the time interval between the access-triggering operation and the exit-reading operation being less than or equal to a predetermined operation interval threshold information. Of course, those skilled in the art will appreciate that the above-described operational dependency conditions are merely exemplary, and that other operational dependency conditions, which are currently or later become known and which may be present in the art, are also encompassed by the present disclosure and are incorporated herein by reference. For example, the access trigger operation is the adjacent operation of the exit reading operation.

In some embodiments, the operational dependency condition satisfies at least one of:

(1) the time interval between the access triggering operation and the quitting reading operation is smaller than or equal to the preset operation interval threshold information. For example, after a user turns a page to enter a pay section for a few seconds, the user device detects an access trigger operation and an exit reading operation of the user in the reading application, and if a time interval between the access trigger operation and the exit reading operation is less than or equal to preset operation interval threshold information, it can be stated that the user exits reading because the user does not want to pay to read the pay section, and therefore, in this case, the user can be inquired through the inquiry window whether the user wants to unlock the pay section by watching an incentive video, so that the user can continue reading, and user loss caused by payment is avoided. In some embodiments, the operating interval threshold information includes, but is not limited to, a time of a few seconds or minutes.

(2) The access trigger operation is the adjacent operation of the quit reading operation. In some embodiments, the user does not perform any other operation between the access triggering operation and the reading quitting operation of the pay section in the reading application, in which case the user selects to quit reading because of paying, so that in this case, the query window can be used to inquire whether the user would like to unlock the pay section by watching the incentive video, so that the user can continue reading, and the user is prevented from losing due to paying. For example, after the user turns a page to enter a pay section and finds that the section needs to be paid for reading (for example, the user is prompted to pay in a banner manner above the reading interface), a quit reading operation is performed, at this time, the quit reading operation is performed immediately after an access trigger operation, that is, the access trigger operation and the quit reading operation are adjacent operations, in this case, an operation correlation condition is also satisfied, and a presentation inquiry window may be triggered.

(3) And the reading time of the payment chapter corresponding to the access triggering operation is less than or equal to the preset reading time threshold information. For example, the user may perform the exit reading operation a few seconds after turning the page into the pay section, which may indicate that the user selected the exit reading because he/she did not want to pay to read the pay section, and a long inquiry window is also needed to inquire whether the user would like to unlock the pay section by watching the motivational video.

Of course, those skilled in the art will appreciate that the above-described operational dependency conditions are merely exemplary, and that other operational dependency conditions, which are currently or later become known and which may be present in the art, are also encompassed by the present disclosure and are incorporated herein by reference.

In some embodiments, the exit reading operation comprises any one of:

(1) the user clicks a return key in the user device. For example, a return key (the user equipment is an android system) is provided in the user equipment, and the user exits the current reading of the novel by clicking the return key.

(2) The user clicks a return key in the reading application. For example, a return key is provided in the reading application, and the user can return to the previous interface by clicking the return key, so that the current reading is exited.

(3) The user clicks a start key in the user device. For example, a start key (e.g., a home key on an android phone or an IOS phone) is set in the user equipment, and the user switches the reading application to the background by clicking the start key, so as to exit from current reading.

Of course, those skilled in the art will appreciate that the above-described exit reading operation is merely exemplary, and other existing or future exit reading operations, as applicable to the present application, are also included within the scope of the present application and are incorporated by reference herein.

Fig. 4 shows a method for providing motivational video information in a reading application at a network device according to an embodiment of the present application, which includes step S201 and step S202.

Specifically, in step S201, the network device receives play completion event information about target motivation video information sent by the user device, where the target motivation video information is played in an interface of a reading application of the user device. In step S202, the network device returns a corresponding target payment chapter to the user device based on the play completion event information. In some embodiments, the target pay section is provided to the user by playing the target incentive video information in the user device. For example, by sending the network device with event information about the completion of the playing of the target incentive video information, which is currently played completely, to the network device, the corresponding target payment chapter may be returned to the user device so that the user can continue reading. For example, the user equipment detects playing information of the target incentive video information in the user equipment, and after the target incentive video information is played in the user equipment, the user equipment sends playing completion event information about the target incentive video information to a corresponding network equipment (for example, a server corresponding to the reading application) to request the network equipment to return a target payment chapter to the user equipment based on the playing completion event information. In some embodiments, the access trigger operation (e.g., a page-turning operation for the user to read the payment section) of the payment section recorded in the log information is applied, and the target payment section returned to the user device by the network device corresponds to the access trigger operation.

In some embodiments, the method further includes, before step S201, step S203 (not shown), in step S203, the network device receives an incentive video obtaining request sent by the user equipment, where the incentive video obtaining request is sent by the user equipment in response to the user exiting from the reading operation in the reading application; and the network equipment returns inquiry information of whether to watch the incentive video and corresponding target incentive video information to the user equipment based on the incentive video acquisition request. In some embodiments, the target incentive video information is obtained from the network device in advance based on an incentive video obtaining request sent by the user device and is cached in the user device, and after the user performs a confirmation operation in the inquiry window, the cached target incentive video information is played. For example, the user device sends an incentive video acquisition request to a network device when detecting that the user exits from a reading operation in a reading application, and the network device returns inquiry information and target incentive video information to the user device in response to the incentive video acquisition request sent by the user device. The user equipment receives the inquiry information and the target incentive video information, presents the inquiry information through an inquiry window, and plays the target incentive video information in an interface of the reading application after the user performs confirmation operation in the inquiry window. In some embodiments, caching the target incentive video information in advance can ensure smooth playing of the target incentive video information, thereby avoiding poor user experience caused by the playing problem of the target incentive video information. Here, as will be understood by those skilled in the art, the incentive video is currently available in the incentive video advertisement inventory, and the network device may obtain the target incentive video information from the incentive video advertisement inventory based on the incentive video obtaining request.

In some embodiments, the method further includes, before step S201, step S204 (not shown), in step S204, the network device receives an excitation video acquisition request sent by the user device, and returns corresponding target excitation video information to the user device based on the excitation video acquisition request, where the excitation video acquisition request is sent by the user device in response to a confirmation operation of the user in the query window. In some embodiments, the target incentive video information is obtained in real time from the network device based on an incentive video obtaining request sent by the user device. For example, the user device pops up a query window in the interface of the reading application, and queries whether the user would like to unlock the payment chapter by viewing the incentive video, wherein a confirmation button is arranged in the query window, and the user performs a confirmation operation by clicking the confirmation button. The user equipment sends an incentive video acquisition request to the network equipment in response to the confirmation operation so as to request the network equipment to return target incentive video information. Here, as will be understood by those skilled in the art, the incentive video is currently available in the incentive video advertisement inventory, and the network device may obtain the target incentive video information from the incentive video advertisement inventory based on the incentive video obtaining request.

Fig. 5 illustrates a method for providing motivational video information in a reading application, according to one embodiment of the present application, the method comprising: a user reads a book in a reading app (e.g., a reading application), reads a charge chapter (e.g., an access trigger operation for the charge chapter), and prompts whether the user is willing to pay in an interface of the reading app (e.g., a payment page is presented in the interface, and a payment button is directly provided in the payment page). If the user is willing to pay for reading, the user clicks a payment button to recharge, pay and read; if the user does not want to pay for reading, the user clicks a return key in the APP to quit reading (for example, quit reading operation), or clicks a HOME key on the user device (for example, a start key on the user device) to hang the reading APP in the background. The reading app prompts the user to view the incentive video and unlock the pay section through a pop-up box (e.g., an inquiry window), the user views the incentive video (e.g., the target incentive video information) after performing a confirmation operation in the pop-up box, and the user unlocks the N section pay section (e.g., the network device returns to the target pay section).

Fig. 6 illustrates a user device for providing motivational video information in a reading application, the device including a one-module and a two-module, according to one embodiment of the present application.

Specifically, the module is used for responding to the exit of a user in a reading application of the user equipment, and presenting an inquiry window for judging whether to watch the motivational video in an interface of the reading application. In some embodiments, the exit from the reading operation includes, but is not limited to, the user clicking a return key in the reading application (e.g., a return key is provided in the reading application, and clicking the return key can return to the main interface or the previous interface of the reading application). For example, a reading application is installed in the user equipment, a user reads an electronic book such as a novel through the reading application, the user reads the novel a through the reading application currently, a return key is arranged in an interface for presenting the novel a through the reading application, and the user can quit reading the novel a by clicking the return key.

And the second module is used for responding to the confirmation operation of the user in the inquiry window and playing the corresponding target incentive video information in the interface of the reading application. For example, by presenting inquiry information (for example, "watch incentive video, unlock payment chapter") whether to watch incentive video in the inquiry window, two keys of "yes" and "no" are provided in the inquiry window, and the user can perform a confirmation operation by clicking the "yes" key. The user device plays the target-incentive video information in the interface of the reading application in response to a confirmation operation by the user. In this embodiment, before the target incentive video information is played, the user is asked in an inquiry window whether to watch the incentive video to unlock the payment chapter, so as to avoid the user from feeling the contrary by directly playing the target incentive video information in the interface of the reading application, thereby avoiding the incentive video from causing a reverse effect, and after the user confirms, the target incentive video information is played in the interface of the reading application.

In some embodiments, the first module and the second module are configured to obtain application log information of a reading application of a user device in response to a user exiting a reading operation in the reading application; the user equipment presents an inquiry window for judging whether to watch the incentive video in an interface of the reading application based on the access triggering operation of the user to the payment section in the application log information of the reading application.

Here, the specific implementation of the first and second modules is the same as or similar to the embodiment of the step S102, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the user equipment further includes a third module (not shown), where the third module is configured to, when a playing task corresponding to the target incentive video information is completed, send, by the user equipment, play completion event information of the target incentive video information to a corresponding network device, and receive a target payment chapter corresponding to the access trigger operation, returned by the network device based on the play completion event information; and presenting the target payment chapter content in an interface of the reading application.

Here, the example of the specific implementation manner of the three modules is the same as or similar to the embodiment of the step S103, and therefore, the description is not repeated here, and the implementation manner is incorporated herein by reference.

In some embodiments, the device further includes a quad module (not shown), a quad module for sending the stimulus video capture request to the corresponding network device.

Here, the example of the specific implementation manner of the above-mentioned four modules is the same as or similar to the embodiment of the step S104, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned four modules is incorporated herein by reference.

In some embodiments, the one-to-one module is configured to, in response to a reading exit operation of a user in a reading application of user equipment, send an incentive video acquisition request to corresponding network equipment if application log information of the reading application includes an access trigger operation of the user on a payment chapter, and receive inquiry information, returned by the network equipment based on the incentive video acquisition request, of whether to watch an incentive video and corresponding target incentive video information; presenting the inquiry information of whether to watch the incentive video or not in the interface of the reading application through an inquiry window, and caching the target incentive video information; and the second module is used for responding to the confirmation operation of the user in the inquiry window, and playing the target incentive video information cached in the user equipment in the interface of the reading application.

Here, the specific implementation of the one-module and the two-module is the same as or similar to the embodiment of the step S101 and the step S102, and therefore, the detailed description is omitted, and the specific implementation is incorporated herein by reference.

In some embodiments, the first module and the second module are configured to send an incentive video acquisition request to a corresponding network device in response to a confirmation operation of the user in the inquiry window, and receive corresponding target incentive video information returned by the network device based on the incentive video acquisition request; and playing the target incentive video information in the interface of the reading application.

In some embodiments, the one-to-one module is configured to, in response to a user exiting a reading operation in a reading application of a user device, present, in an interface of the reading application, an inquiry window of whether to view an incentive video if application log information of the reading application includes an access trigger operation of the user on a payment section and the access trigger operation satisfies a predetermined operation dependency condition; otherwise, exiting the reading application.

Here, the specific implementation of the above modules is the same as or similar to the embodiment of step S101, and therefore, the detailed description is omitted, and the specific implementation of the above modules is incorporated herein by reference.

In some embodiments, the exit reading operation comprises any one of:

Fig. 7 illustrates a network device for providing motivational video information in a reading application, the device including two-in-one modules and two-in-two modules, according to one embodiment of the present application.

Specifically, the first module is configured to receive play completion event information about target incentive video information sent by a user equipment, where the target incentive video information is played in an interface of a reading application of the user equipment. And the second module is used for returning the corresponding target payment chapter to the user equipment based on the playing completion event information. In some embodiments, the target pay section is provided to the user by playing the target incentive video information in the user device. For example, by sending the network device with event information about the completion of the playing of the target incentive video information, which is currently played completely, to the network device, the corresponding target payment chapter may be returned to the user device so that the user can continue reading. For example, the user equipment detects playing information of the target incentive video information in the user equipment, and after the target incentive video information is played in the user equipment, the user equipment sends playing completion event information about the target incentive video information to a corresponding network equipment (for example, a server corresponding to the reading application) to request the network equipment to return a target payment chapter to the user equipment based on the playing completion event information. In some embodiments, the access trigger operation (e.g., a page-turning operation for the user to read the payment section) of the payment section recorded in the log information is applied, and the target payment section returned to the user device by the network device corresponds to the access trigger operation.

In some embodiments, the network device further includes a second-third module (not shown) for receiving an incentive video acquisition request sent by the user device, where the incentive video acquisition request is sent by the user device in response to a quit reading operation of a user in a reading application; and the network equipment returns inquiry information of whether to watch the incentive video and corresponding target incentive video information to the user equipment based on the incentive video acquisition request.

Here, the example of the specific implementation manner of the two or three modules is the same as or similar to the embodiment of the step S203, and therefore, the description is not repeated, and the implementation manner is incorporated herein by reference.

In some embodiments, the network device further includes a second-fourth module (not shown), which is configured to receive an incentive video obtaining request sent by the user device, and return corresponding target incentive video information to the user device based on the incentive video obtaining request, where the incentive video obtaining request is sent by the user device in response to a confirmation operation of the user in the inquiry window.

Here, the example of the specific implementation manner of the two or four modules is the same as or similar to the embodiment of the step S204, and therefore, the description is not repeated here, and the implementation manner is incorporated herein by reference.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 8 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as illustrated in fig. 8, the system 1000 can be implemented as any one of the network device, the first user device, or the second user device in the various described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 1010 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 1015 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method at a user equipment side for providing motivational video information in a reading application, wherein the method comprises:

2. The method of claim 1, wherein presenting an inquiry window in an interface of a reading application of a user device whether to view an incentive video in response to a user exiting the reading operation in the reading application comprises:

responding to the reading exit operation of a user in a reading application of user equipment, and acquiring application log information of the reading application;

and presenting an inquiry window for judging whether to watch the incentive video in an interface of the reading application based on the access triggering operation of the user to the payment section in the application log information of the reading application.

3. The method of claim 2, wherein the method further comprises:

when the playing task corresponding to the target incentive video information is finished, sending playing completion event information of the target incentive video information to corresponding network equipment, and receiving a target payment chapter corresponding to the access triggering operation, returned by the network equipment based on the playing completion event information;

and presenting the target payment chapter content in an interface of the reading application.

4. The method of claim 1, wherein the method further comprises:

and sending an excitation video acquisition request to the corresponding network equipment.

5. The method of claim 1, wherein presenting an inquiry window in an interface of a reading application of a user device whether to view an incentive video in response to a user exiting the reading operation in the reading application comprises:

responding to the quitting reading operation of a user in a reading application of user equipment, if the application log information of the reading application comprises the access triggering operation of the user on a payment chapter, sending an incentive video acquisition request to corresponding network equipment, and receiving inquiry information whether to watch an incentive video and corresponding target incentive video information, which are returned by the network equipment based on the incentive video acquisition request;

presenting the inquiry information of whether to watch the incentive video or not in the interface of the reading application through an inquiry window, and caching the target incentive video information;

wherein the playing of the corresponding target incentive video information in the interface of the reading application in response to the confirmation operation of the user in the query window comprises:

and responding to the confirmation operation of the user in the inquiry window, and playing the target incentive video information cached in the user equipment in the interface of the reading application.

6. The method of claim 1, wherein said playing, in response to a confirmation operation by the user in the query window, corresponding target-incentive video information in an interface of the reading application comprises:

responding to the confirmation operation of the user in the inquiry window, sending an excitation video acquisition request to corresponding network equipment, and receiving corresponding target excitation video information returned by the network equipment based on the excitation video acquisition request;

and playing the target incentive video information in the interface of the reading application.

7. The method of any of claims 1-6, wherein the presenting, in response to the user exiting the reading operation in a reading application of the user device, an inquiry window in an interface of the reading application whether to view an incentive video, comprises:

responding to the quitting reading operation of a user in a reading application of user equipment, and if application log information of the reading application comprises an access triggering operation of the user on a payment chapter and the access triggering operation meets a preset operation correlation condition, presenting an inquiry window for judging whether to watch an incentive video in an interface of the reading application; otherwise, exiting the reading application.

8. The method of claim 7, wherein the operational dependency condition satisfies at least one of:

the time interval between the access triggering operation and the reading quitting operation is less than or equal to the preset operation interval threshold information;

the access triggering operation is the adjacent operation of the quitting reading operation;

and the reading time of the payment chapter corresponding to the access triggering operation is less than or equal to the preset reading time threshold information.

9. The method of any one of claims 1 to 8, wherein the exiting the reading operation comprises at least one of:

the user clicks a return key in the user equipment;

the user clicks a return key in the reading application;

the user clicks a start key in the user device.

10. A method at a network device side for providing motivational video information in a reading application, wherein the method comprises:

11. The method of claim 10, wherein the method further comprises, before receiving event information about play completion of the target-incentive video information transmitted by the user equipment:

receiving an incentive video acquisition request sent by the user equipment, wherein the incentive video acquisition request is sent by the user equipment in response to the user exiting the reading operation in the reading application;

and returning inquiry information of whether to watch the incentive video and corresponding target incentive video information to the user equipment based on the incentive video acquisition request.

12. The method of claim 10, wherein the method further comprises, before receiving event information about play completion of the target-incentive video information transmitted by the user equipment:

receiving an incentive video acquisition request sent by the user equipment, and returning corresponding target incentive video information to the user equipment based on the incentive video acquisition request, wherein the incentive video acquisition request is sent by the user equipment in response to a confirmation operation of the user in an inquiry window.

13. A method for providing motivational video information in a reading application, wherein the method comprises:

14. An apparatus for providing motivational video information in a reading application, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 12.

15. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-12.