CN111008327B

CN111008327B - Method and device for pushing books in reading application

Info

Publication number: CN111008327B
Application number: CN201911089397.5A
Authority: CN
Inventors: 肖青
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2019-11-08
Filing date: 2019-11-08
Publication date: 2024-02-09
Anticipated expiration: 2039-11-08
Also published as: CN111008327A

Abstract

The application aims to provide a method and equipment for pushing books in reading application, and the method and equipment specifically comprise the following steps: determining reading resource increment information obtained by accessing one or more pieces of presentation information in a target book in the process of reading the target book by a user; determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, and the book type of the pushed book is matched with the book type of the target book; and sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books. According to the method and the device, the reading application can be promoted for presenting information when pushing books for users.

Description

Method and device for pushing books in reading application

Technical Field

The present application relates to the field of communications, and in particular, to a technology for pushing a book in a reading application.

Background

With the popularization of networks, more and more people read through mobile devices or PC devices, and different from traditional book reading, the electronic book reading provides various electronic book contents for users through diversified reading forms on the mobile devices or the PC devices. E-book reading provides reading requirements of various subject matters for users, and various E-book reading applications provide various E-book contents for users, including books, magazines, comics and the like; the user can select the interested content to read online on the front end, and can also request to read offline after downloading. The electronic book reading application can push books according to user preference and the like in the reading process of the user.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for book pushing in reading applications.

According to one aspect of the present application, there is provided a method for book pushing in a reading application, applied to a network device, the method comprising:

determining reading resource increment information obtained by accessing one or more pieces of presentation information in a target book in the process of reading the target book by a user;

determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, and the book type of the pushed book is matched with the book type of the target book;

And sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books.

According to another aspect of the present application, there is provided a method for book pushing in a reading application, applied to a user equipment, the method comprising:

receiving and presenting book pushing information sent by corresponding network equipment, wherein the book pushing information comprises identification information of a corresponding pushed book, the book type of the pushed book is matched with the book type of a target book read by a user, and the difference value between the book resource increment information of the pushed book and the reading resource increment information of the target book is smaller than or equal to the matching threshold information.

According to one aspect of the present application, there is provided a system method for book pushing in a reading application, the method comprising:

the method comprises the steps that network equipment determines reading resource increment information obtained by accessing one or more pieces of presentation information in a target book in the process of reading the target book by a user;

the network equipment determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, and the book type of the pushed book is matched with the book type of the target book;

The network equipment sends book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books;

and the user equipment receives and presents the book pushing information.

According to one aspect of the present application, there is provided a network device for book pushing in a reading application, the device comprising:

the system comprises a one-to-one module, a one-to-one module and a one-to-one module, wherein the one-to-one module is used for determining reading resource increment information obtained by accessing one or more pieces of presentation information in a target book in the process of reading the target book by a user;

the second module is used for determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, and the book type of the pushed book is matched with the book type of the target book;

and the three modules are used for sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books.

According to one aspect of the present application, there is provided a user device for book pushing in a reading application, the device comprising:

The second module is used for receiving and presenting book pushing information sent by the corresponding network equipment, wherein the book pushing information comprises identification information corresponding to a pushed book, the book type of the pushed book is matched with the book type of a target book read by a user, and the difference value between the book resource increment information of the pushed book and the reading resource increment information of the target book is smaller than or equal to the matching threshold information.

According to one aspect of the present application, there is provided an apparatus for book pushing in a reading application, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the present application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device for reading the target books determine the reading resource increment information obtained by accessing one or more pieces of presentation information in the target books in the process of reading the target books by a user; determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, and the book type of the pushed book is matched with the book type of the target book; and sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed books. According to the method and the device, the corresponding pushing books are pushed to the user through the reading resource increment information of the user, so that the reading application can promote the presentation information when pushing the books to the user, and a good promotion platform can be provided for presenting the information while providing good reading recommendation for the user.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings, in which:

FIG. 1 illustrates a system topology for book pushing in a reading application according to one embodiment of the present application;

FIG. 2 illustrates a system method flow diagram for book pushing in a reading application, according to one embodiment of the present application;

FIG. 3 illustrates a flow chart of a method for book pushing in a reading application, the method being applied to a network device, according to one embodiment of the present application;

FIG. 4 shows a flowchart of a method for book pushing in a reading application, the method being applied to a user device, according to another embodiment of the present application;

fig. 5 shows functional modules of a network device 100 according to one embodiment of the present application;

fig. 6 shows functional modules of a user equipment 200 according to one embodiment of the present application;

FIG. 7 illustrates an exemplary system that can be used to implement various embodiments described herein.

The same or similar reference numbers in the drawings refer to the same or similar parts.

Detailed Description

The present application is described in further detail below with reference to the accompanying drawings.

In one typical configuration of the present application, the terminal, the devices of the services network, and the trusted party each include one or more processors (e.g., central processing units (Central Processing Unit, CPU)), input/output interfaces, network interfaces, and memory.

The Memory may include non-volatile Memory in a computer readable medium, random access Memory (Random Access Memory, RAM) and/or non-volatile Memory, etc., such as Read Only Memory (ROM) or Flash Memory (Flash Memory). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (Programmable Random Access Memory, PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), read-Only Memory (ROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other Memory technology, read-Only Memory (Compact Disc Read-Only Memory, CD-ROM), digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by the computing device.

The device referred to in the present application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product which can perform man-machine interaction with a user (for example, perform man-machine interaction through a touch pad), such as a smart phone, a tablet computer and the like, and the mobile electronic product can adopt any operating system, such as an Android operating system, an iOS operating system and the like. The network device includes an electronic device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable Gate Array, FPGA), a digital signal processor (Digital Signal Processor, DSP), an embedded device, and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of servers; here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a virtual supercomputer composed of a group of loosely coupled computer sets. Including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, VPN networks, wireless Ad Hoc networks (Ad Hoc networks), and the like. Preferably, the device may be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the above-described devices are merely examples, and that other devices now known or hereafter may be present as appropriate for the application, are intended to be within the scope of the present application and are incorporated herein by reference.

In the description of the present application, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.

According to one aspect of the present application, there is provided a method for book pushing in a reading application, the method being implemented based on the system topology shown in fig. 1, where the network device includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of multiple servers; the user device includes, but is not limited to, any mobile electronic product that can interact with a user (e.g., via a touch pad). The user holds corresponding user equipment, the user equipment is provided with a reading application, communication connection and the like with the network equipment are established through the reading application, and the network equipment can send corresponding push books and the like to the user equipment based on the communication connection. Referring to fig. 2, the method specifically includes:

and the user equipment receives and presents the book pushing information.

With reference to the system topology shown in fig. 1 and the method shown in fig. 2, the following describes in detail the specific embodiments of the present application from the perspective of the network device and the user device, respectively.

Fig. 3 illustrates a method for pushing a book in a reading application according to an aspect of the present application, where the method is applied to a network device, and specifically includes step S101, step S102, and step S103.

Specifically, in step S101, the network device determines, during reading of a target book, incremental reading resource information acquired by a user by accessing one or more presentation information in the target book. For example, the network device sends access link information of presentation information to the user device in the process that the user reads the target book, the user can access the presentation information through the area where the touch access link information is located, and the presentation information comprises presentation page information corresponding to advertisement activities of some third-party products, services or books and the like; the implantation location of the presentation information during the use of the reading application by the user includes, but is not limited to, the reading page of the target book, etc. The method comprises the steps that a user can acquire corresponding reading resource increment information by accessing presentation information in a reading application in the reading process of a target book, wherein the reading resource increment information comprises resource increment information brought by the user to the reading application by accessing the presentation information, and certain resource increment can be brought to the reading application by accessing third party presentation information for a certain number of times; or when the user accesses the service presentation information in the reading application, the network equipment takes the consumption information of the user on the page accessed by the service information as the corresponding reading resource increment information; or when the user accesses the presentation information corresponding to the book push, the network equipment takes the payment information in the book corresponding to the presentation information as corresponding reading resource increment information. The reading resource increment information can be total reading resource increment information about presentation information (such as one or more advertisement information and the like) of a user in the reading process of the target book, and can also be reading resource increment information and the like in corresponding unit time based on the use time length or the reading time length and the like of a reading application and with a certain time length as the unit time length.

In some embodiments, the presentation information includes, but is not limited to: a third party presents information; the service presentation information of the reading application; book presentation information of the reading application, etc. For example, the third party presence information includes advertisement information that is embedded by a third party advertiser outside the reading application through the reading application; in general, the calculation of the reading resource increment information corresponding to the third party presence information is performed by calculating the frequency of accessing the third party presence information by the user, that is, the presence frequency of the third party presence information is related, where each time the presence operation of the third party presence information includes, but is not limited to, clicking to enter a presence page of the presence information, playing video information corresponding to the presence information, and the playing duration of the video information corresponding to the presence information satisfies a duration threshold. In some cases, the presentation page of the presentation information can enter the purchase page corresponding to the presentation information of the third party, if the user enters the purchase page through the access link information of the presentation information and consumes a certain amount, the server corresponding to the reading application can obtain the amount of the certain proportion of the consumption amount as a drawing, and the network equipment can draw the drawing into the reading resource increment information of the presentation information of the third party. As in some implementations, the presence information includes third party presence information; in step S101, the network device obtains a presentation frequency of accessing, by a user, one or more third party presentation information in a presentation page of a target book in a process of reading the target book; and determining corresponding reading resource increment information according to the presentation frequency of the one or more third party presentation information and the unit resource increment of each third party presentation information in the one or more third party presentation information. For example, the unit resource increment of the third party presentation information refers to a resource increment that the third party presentation information can be acquired by the corresponding service provider of the reading application once, for example, an X advertisement is inserted into the reading application by a certain X advertiser, the X advertisement is presented once, the reading application can acquire 0.02 yuan, and the like, if the user accesses the X advertisement information 200 times through the access link information of the X advertisement information in the process of reading the book, the reading resource increment information of the user about the X advertisement information is calculated to be 4.00 yuan; if the user still presents the video information of the Y advertisement for 100 times through the access link information of another Y advertiser in the process of reading the book, the unit resource increment of the Y advertisement played once by the Y advertiser through the reading application is 0.10 yuan, and the reading resource increment information of the user about the Y advertisement information is 10.00 yuan, and the like. Based on the foregoing, if the user presents different types of presentation information during the reading application process, according to the unit resource increment and the presentation frequency of the different types of presentation information, the reading resource increment information of the corresponding presentation information is calculated respectively, and the total reading resource increment information (such as 10.00+4.00=14.00 yuan) of all presentation information (such as X advertisement information and Y advertisement information) of the user is obtained by summarizing and calculating. According to the method and the device, more resource increment can be brought to the service provider of the reading application through the mode of implanting the third-party advertisement, the variety of the presentation information in the use process of the reading application is improved, and the source of information popularization is enriched.

Also, for example, the presentation information includes service presentation information of the reading application, where the service presentation information includes access link information of a consumption service in the reading application, and the corresponding consumption service includes, but is not limited to, discount promotion, recharge discount, membership discount, and the like. Of course, those skilled in the art will appreciate that the above-described consumer services are by way of example only, and that other consumer services, now existing or hereafter may be available, are intended to be within the scope of the present application and are incorporated herein by reference. The user enters a corresponding service page through the access link information of the service presentation information in the reading application, pays for the service page, and the like, and the network equipment takes the payment information of the user as corresponding reading resource increment information, and the like.

As another example, the presentation information includes book presentation information of the reading application. The book presentation information includes, but is not limited to, access link information pushed by the paid book in the reading application, through which the user can access the corresponding paid book, or try to read the paid book, etc. If the user purchases the paid book after trying to read the paid book, the paid information of the paid book purchased by the user is used as corresponding reading resource increment information and the like. As in some embodiments, the presentation information includes book presentation information of the reading application; in step S101, the network device obtains book payment information of one or more of the book presentation information in the target books during reading of the target books, and uses the book payment information as corresponding reading resource increment information. If the user accesses the book presentation information of different types in the reading application process, different payment purchasing operations are respectively carried out according to the different book presentation information, and the network equipment gathers and calculates the payment information corresponding to the different payment purchasing operations to obtain the total reading resource increment information of the user about all the book presentation information. In some embodiments, the acquiring the book payment information of one or more of the book presentation information in the presentation pages of the target book during the reading process of the target book includes: and acquiring the payment chapter quantity of the presented book purchased by the user, and determining book payment information of the book presentation information according to the payment chapter quantity, wherein the book presentation information comprises identification information of the presented book. For example, the access page corresponding to the book presentation information includes identification information of the presented book, such as a book name, a reading access link, and the like; the presented book comprises unit resource increment of the presented book in the purchasing process, such as the unit resource increment comprises the payment amount of each chapter of the presented book; when the user purchases the presented book through the reading application, the user can purchase the whole book or purchase a part of chapters and the like in the book, the network equipment obtains the number of paid chapters and the like purchased by the user in the paid chapters, and the network equipment can determine the book payment information of the presented book according to the number of paid chapters, the resource increment of each chapter and the like.

Here, the presentation information may include any one or more of the foregoing third party presentation information, service presentation information of the reading application, and book presentation information of the reading application; if the presentation information includes any two or three of third party presentation information, service presentation information of the reading application and book presentation information of the reading application, the calculation modes of the reading resource increment information of the various different types of presentation information are the same as the corresponding calculation modes, after the network equipment determines the reading resource increment information of the various different types of presentation information, the reading resource increment information of the different types of presentation information is summarized to obtain total reading resource increment information, and the total reading resource increment information is used as the reading resource increment information corresponding to the presentation information in the reading process of the target book by a user.

In step S102, the network device determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, where a difference between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, and a book type of the pushed book is matched with a book type of the target book. For example, after the network device determines the corresponding incremental information of the reading resource, determining the book type of the target book according to the identification information query of the target book, and determining the corresponding candidate push book according to the book type, wherein the book type of the candidate push book is the same as or similar to the book type of the target book; then, the network device determines the pushed books from the candidate pushed books according to book resource increment information and reading resource increment information of the candidate pushed books, wherein the book resource increment information comprises average resource increment brought by all users for a service provider of reading application in the reading process of the books, the average resource increment can be obtained by dividing the total resource increment of the books by the number of the users who read (or read) the books, or the parts of the reading resource increment of all the users about the books are more concentrated (such as the parts of the reading resource increment of the users about the books with larger values and/or smaller values are removed), and then the average value is obtained; the matching of the reading resource increment information and the book resource increment information may be performed according to the same value, or a rough matching threshold may be determined according to the reading resource increment information, and then the corresponding book resource increment information is matched based on the matching threshold, for example, a new matching section (for example, 18-22 yuan) is formed by taking a certain percentage (for example, 10% or the like) from front to back according to the value of the reading resource increment information (for example, 20 yuan or the like), and if the book resource increment information of the candidate pushed book is within the threshold, the candidate pushed book is used as the corresponding pushed book.

In step S103, the network device sends book pushing information to the user device corresponding to the user, where the book pushing information includes identification information of the pushed book. For example, the identification information of the pushed book includes, but is not limited to, a name, an image, an identification code, access link information, and the like of the pushed book, and the network device transmits book push information including the identification information of the pushed book to the corresponding user device. The user equipment receives and presents the book pushing information, such as presenting the book pushing information in a form of a small window or a popup frame on a current reading page, or presenting the book pushing information in a main page of a reading application (such as a page where a bookshelf is located) when the user exits from the reading page. In some embodiments, in step S103, if a pushing trigger condition is met, book pushing information is sent to a user device corresponding to the user, where the book pushing information includes identification information of the pushed book. For example, the user equipment acquires a use state and the like in the process of using the reading application by the user, and sends the corresponding use state to the network equipment, and if the use state meets a pushing trigger condition, the network equipment sends book pushing information to the user equipment. In some embodiments, the push trigger condition includes, but is not limited to: the reading duration of the user in the reading application is smaller than or equal to a first reading duration threshold value within a unit time period; the reading time length of the user in the reading application is greater than or equal to a second reading time length threshold value in a unit time period; and the reading progress of the target book is greater than or equal to the preset reading progress. For example, the unit period may be periodic period information of one day, one week, one month, or one quarter, or the like. When the reading time length of the user in the reading application gradually becomes shorter, it may be that the user has not read a proper book recently, and the like, the corresponding pushing trigger condition is satisfied, and if the corresponding pushing trigger condition includes that the reading time length of the user in the reading application is greater than or equal to a first reading time length threshold. For another example, when the reading time length of the user in the reading application is gradually prolonged, the reading requirement of the user is increased, and the corresponding pushing trigger condition is met, for example, the corresponding pushing trigger condition includes that the reading time length of the user in the reading application is greater than or equal to the second reading time length threshold, and the first reading time length threshold and the second reading time length threshold are not connected in sequence and numerical value, and are only used for distinguishing nouns and the like. If the reading progress of the target book currently being read by the user is greater than or equal to the preset reading progress, if the user has read 80%, the reading process of the target book is about to be completed, and the corresponding pushing triggering condition is met; in some cases, the predetermined reading schedule includes a reading schedule up to 100%, that is, when the user reading process is completed, the network device transmits book pushing information to the user device. Through carrying out books propelling movement to the user when satisfying trigger condition, can provide good reading environment for the user, and can also in time satisfy user's reading demand, improve hit rate etc. that books were pushed.

In some embodiments, the method further comprises step S104 (not shown). In step S104, if the access operation of the user about the presentation information in the presentation process of the target book is obtained, the experience chapter of the target book is returned to the user equipment, where the experience chapter includes one or more paid chapters of the currently presented book. For example, when the user reads the target book (at least part of the chapters in the target book are payment chapters, etc.), the network device sends one or more presentation information (such as advertisement, etc.) to the user device, when the user device obtains an access operation (watching or playing corresponding presentation information, etc.) of the user about the presentation information, the user device sends the access operation to the network device, and the network device returns an experience chapter of the target book to the user device according to the access operation and the current reading page of the target book, etc., where the experience chapter includes one or more payment chapters of the current presentation book, etc. Here, the user presents the corresponding presentation information through the current reading page of the target book, so as to obtain the trial reading process of the paid chapters of the target book, such as free reading of one or more paid chapters, and the like. In some embodiments, the returning the experience section of the target book to the user equipment includes: and returning experience chapters of the target books and corresponding presentation information to the user equipment, wherein the presentation information is presented on a reading page at the tail end of the last payment chapter in the experience chapters. For example, the network device determines a paid chapter of the target book, sends a corresponding experience chapter to the user device, and returns corresponding presentation information to the user device, where the presentation information is used for presenting a last reading page of the last paid chapter in the experience chapter. In some cases, in the reading process of the target book, the user can obtain the authority of the free reading experience chapter through presenting the corresponding presentation information, the presentation information exists on the last reading page of the experience chapter, and the user can obtain the free reading next experience chapter through presenting the presentation information corresponding to the last reading page. The method and the device provide a reading environment for users to read paid chapters freely, and can popularize information.

In some embodiments, the method further comprises step S105 (not shown) and step S106 (not shown). In step S105, the network device determines corresponding presentation push information according to the reading resource increment information, where the presentation push information includes one or more presentation information; in step S106, the network device sends the presentation push information to the user device. For example, the network device further determines corresponding presentation pushing information according to the reading resource increment information of the user in the reading process of the target book, for example, corresponding advertisements are pushed to the user according to advertisement watching capability and the like of the user when the user looks at the target book. In some embodiments, the one or more presentation information is presented in a reading page of the push book. For example, one or more pieces of presentation information in presentation pushing information determined by the network device are presented in a reading page of the pushing book, so that a proper reading environment, proper presentation information and the like are provided for a user. In some embodiments, in step S105, if the reading resource increment information is greater than or equal to the user presentation resource increment threshold information, determining corresponding presentation push information, where the presentation push information includes one or more presentation information, and at least one of the one or more presentation information has average resource increment information greater than or equal to the presentation information average resource increment threshold information; or if the reading resource increment information is smaller than the user presentation resource increment threshold information, determining corresponding presentation pushing information, wherein the presentation pushing information comprises one or more presentation information, and at least one presentation information in the one or more presentation information has average resource increment information smaller than the presentation information average resource increment threshold information. For example, corresponding presentation pushing information is determined according to reading resource increment information when a user reads a target book, for example, when the value of the reading resource increment information is larger, the user is indicated to be a user who frequently looks at advertisements, advertisements with higher value can be provided for the user, for example, the average resource increment information of the presentation information is obtained by calculating based on the total resource increment and distribution frequency obtained by the presentation information, or when the presentation information is usually presented as video information according to preset third party manufacturer corresponding to the third party presentation information, the average resource increment information corresponding to the third party presentation information is higher, the average resource increment information corresponding to the presentation information is lower when the presentation information is presented as image information, and the like. When the reading resource increment information of the user is larger than or equal to the user presentation resource increment threshold information, sending presentation push information which at least contains presentation information with higher value to the user, wherein the average resource increment information of at least one presentation information is larger than or equal to the presentation information average resource increment threshold information and the like; or when the reading resource increment information of the user is smaller than the presentation information average resource increment threshold information, sending presentation push information containing at least one presentation information with lower value to the user, for example, the average resource increment information of at least one presentation information is smaller than the presentation information average resource increment average information, and the like. The average resource increment threshold information of the presentation information is determined by the total reading resource increment information of all the presentation information in the reading application and the quantity of the corresponding presentation information, for example, the average resource increment threshold information of the corresponding presentation information is obtained by dividing the total reading resource increment information by the quantity of the presentation information; and the corresponding user presentation resource increment threshold information is determined by the total reading resource increment information of all presentation information in the reading application and the corresponding user quantity, and the like, for example, the user presentation resource increment threshold information of the corresponding presentation information is obtained by dividing the total reading resource increment information by the user quantity. According to the method and the device, different presentation information can be reasonably distributed, and the popularization efficiency of the presentation information can be improved.

In some embodiments, in step S102, the network device determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, where a difference between the average reading resource increment information of the pushed book and the average reading resource increment information of the pushed book is less than or equal to a matching threshold information, a book type of the pushed book is matched with a book type of the target book, and the average reading time of the pushed book is determined by the book resource increment information of the pushed book and the average reading time of the pushed book. For example, after determining the reading resource increment information about the presentation information when the user device reads the target book, the network device calculates the average reading resource increment information of the target book according to the reading time length information of the target book, and matches and determines the corresponding pushed book based on the average reading resource increment information in a database, where the database stores book resource increment information and average reading time length of each book, where the book resource increment information of each book is obtained by obtaining the total book resource increment information when each user reads the book and the number of users who read (or have read) the book, and the average reading time length of the book is obtained by the total time length counted when the book reads and the number of users who read (or have read) the book, and the average book resource increment information of the book is determined by dividing the corresponding book resource increment information by the average reading time length of the pushed book. According to the method and the device for pushing the books, the average time length of the books is calculated, the hit rate of matching the recommended books can be improved, pushing of the pushed books is more accurate and efficient, and good recommendation experience can be provided for users.

In some embodiments, the payment information of the user in the reading application is less than or equal to predetermined payment information. For example, if the payment information of the user in the reading application is less than or equal to the predetermined payment information, the network device performs the pushing process to the user, where the predetermined payment information is preset by the network device side or is obtained by big data statistics. In some cases, the predetermined payment information is 0, i.e. the push procedure described above is only directed to free users of free trial reading applications.

In some embodiments, the user's frequency of presentation of the presentation information in the reading application is greater than or equal to a predetermined frequency of presentation. For example, if the presentation frequency of the presentation information about the user in the reading application is greater than or equal to a predetermined presentation frequency, the network device performs the above-mentioned pushing procedure to the user, and the predetermined presentation frequency may be preset by the network device or may be obtained by the network device according to big data statistics. According to the scheme, a part of users who do not watch advertisements can be removed, and the hit rate of advertisement delivery can be improved.

Fig. 4 illustrates a method for book pushing in a reading application according to another aspect of the present application, wherein the method comprises step S201. In step S201, the user device receives and presents book pushing information sent by the corresponding network device, where the book pushing information includes identification information of a corresponding pushed book, a book type of the pushed book is matched with a book type of a target book currently read by the user, and a difference value between book resource increment information of the pushed book and reading resource increment information of the target book is smaller than or equal to matching threshold information. For example, the network device sends access link information of presentation information to the user device in the process that the user reads the target book, the user can access the presentation information through the area where the touch access link information is located, and the presentation information comprises presentation page information corresponding to advertisement activities of some third-party products, services or books and the like; in the process of using the reading application by the user, the implantation positions of the presentation information include, but are not limited to, the reading page of the target book, the bookshelf presentation page where the target book is located, or the application starting page. The method comprises the steps that a user can acquire corresponding reading resource increment information by accessing presentation information in a reading application in the reading process of a target book, wherein the reading resource increment information comprises resource increment information brought by the user to the reading application by accessing the presentation information, and certain resource increment can be brought to the reading application by accessing third party presentation information for a certain number of times; or when the user accesses the service presentation information in the reading application, the network equipment takes the consumption information of the user on the page accessed by the service information as the corresponding reading resource increment information; or when the user accesses the presentation information corresponding to the book push, the network equipment takes the payment information in the book corresponding to the presentation information as corresponding reading resource increment information. The reading resource increment information can be total reading resource increment information about presentation information (such as one or more advertisement information and the like) of a user in the reading process of the target book, and can also be reading resource increment information and the like in corresponding unit time based on the use time length or the reading time length and the like of a reading application and with a certain time length as the unit time length. After the network equipment determines the corresponding reading resource increment information, inquiring and determining the book type of the target book according to the identification information of the target book, and determining the corresponding candidate push book according to the book type, wherein the book type of the candidate push book is the same as or similar to the book type of the target book; then, the network equipment determines the pushed books from the candidate pushed books according to book resource increment information and reading resource increment information of the candidate pushed books, wherein the book resource increment information comprises average resource increment brought by a user for a service provider of reading application in the reading process of the books; the matching of the reading resource increment information and the book resource increment information may be performed according to the same value, or a rough matching threshold may be determined according to the reading resource increment information, and then the matching of the book resource increment information of the beverage is performed based on the matching threshold, for example, a new threshold (for example, 18-22 yuan) is formed by taking a certain percentage (for example, 10% or the like) from front to back according to the value of the reading resource increment information (for example, 20 yuan or the like), and if the book resource increment information of the candidate pushed book is within the threshold, the candidate pushed book is used as the corresponding pushed book. The identification information of the pushed book includes, but is not limited to, a name, an image, an identification code, access link information and the like of the pushed book, and the network device sends book pushing information containing the identification information of the pushed book to the corresponding user device. The user equipment receives and presents the book pushing information, such as presenting the book pushing information in a form of a small window or a popup frame on a current reading page, or presenting the book pushing information in a main page of a reading application (such as a page where a bookshelf is located) when the user exits from the reading page.

The embodiments of the present application were described above mainly from the point of view of interaction between a network device and a user device, and the present application also provides devices capable of implementing the embodiments described above, and the network device 100 and the user device 200 are described below with reference to fig. 5 and 6.

Fig. 5 shows a network device for book pushing in a reading application according to an aspect of the present application, specifically including a one-to-one module 101, a two-to-two module 102, and a three-to-three module 103. Here, the specific embodiments of the one-to-one module 101, the two-to-one module 102 and the three-to-one module 103 shown in fig. 5 are the same as or similar to the specific embodiments of the step S101, the step S102 and the step S103 shown in fig. 3, and are not described in detail herein, and are incorporated by reference.

In some embodiments, the presentation information includes, but is not limited to: a third party presents information; the service presentation information of the reading application; book presentation information of the reading application, etc. As in some implementations, the presence information includes third party presence information; the method comprises a module 101, a first module and a second module, wherein the module 101 is used for obtaining the presentation frequency of one or more third party presentation information in the presentation page of a target book accessed by a user in the process of reading the target book; and determining corresponding reading resource increment information according to the presentation frequency of the one or more third party presentation information and the unit resource increment of each third party presentation information in the one or more third party presentation information. As in some embodiments, the presentation information includes book presentation information of the reading application; the one-to-one module 101 is configured to obtain book payment information of one or more of the book presentation information in the target book during reading of the target book by a user, and take the book payment information as corresponding reading resource increment information. In some embodiments, the acquiring the book payment information of one or more of the book presentation information in the presentation pages of the target book during the process of reading the target book includes: and acquiring the payment chapter quantity of the presented book purchased by the user, and determining book payment information of the book presentation information according to the payment chapter quantity, wherein the book presentation information comprises identification information of the presented book. The specific embodiment of the present information is the same as or similar to the specific embodiment of the present information, and is not described in detail herein, and is incorporated by reference.

In some embodiments, the third module 103 is configured to send book pushing information to a user device corresponding to the user, where the book pushing information includes identification information of the pushed book. In some embodiments, the push trigger condition includes, but is not limited to: the reading duration of the user in the reading application is smaller than or equal to a first reading duration threshold value within a unit time period; the reading time length of the user in the reading application is greater than or equal to a second reading time length threshold value in a unit time period; and the reading progress of the target book is greater than or equal to the preset reading progress. The specific implementation of the push trigger condition is the same as or similar to the specific embodiment of the push trigger condition, and is not described in detail herein, and is incorporated by reference.

In some embodiments, the network device 100 further includes a four-module 104 (not shown) configured to return, to the user device, an experience chapter of the target book if access operation of the user with respect to the presentation information is obtained during the presentation of the target book, where the experience chapter includes one or more payment chapters of the currently presented book.

In some embodiments, the network device 100 further includes a five module 105 (not shown) and a six module 106 (not shown). A fifth module 105, configured to determine corresponding presentation pushing information according to the reading resource increment information, where the presentation pushing information includes one or more presentation information; and a six module 106, configured to send the presentation push information to the user equipment. In some embodiments, the one or more presentation information is presented in a reading page of the push book. In some embodiments, a fifth module 105 is configured to determine corresponding presentation push information if the reading resource increment information is greater than or equal to the user presentation resource increment threshold information, where the presentation push information includes one or more presentation information, and at least one of the one or more presentation information has average resource increment information greater than or equal to the presentation information average resource increment threshold information; or if the reading resource increment information of the user is smaller than the user presentation resource increment threshold information, determining corresponding presentation pushing information, wherein the presentation pushing information comprises one or more presentation information, and at least one presentation information in the one or more presentation information has average resource increment information smaller than the presentation information average resource increment threshold information. Here, the specific embodiments of the five modules 105 and the six modules 106 are the same as or similar to the specific embodiments of the steps S105 and S106, and are not described in detail herein, and are incorporated by reference.

In some embodiments, the second module 102 is configured to determine a corresponding pushed book according to the reading resource increment information and the identification information of the target book, where a difference between the average reading resource increment information of the pushed book and the average reading resource increment information of the pushed book is less than or equal to a matching threshold information, a book type of the pushed book is matched with a book type of the target book, and the average reading time of the pushed book is determined by the book resource increment information of the pushed book and the average reading time of the pushed book. The embodiment of the average reading resource increment information included in the two modules 102 is the same as or similar to the embodiment of the average reading resource increment information included in the step S102, and is not described in detail herein, but is incorporated by reference.

In some embodiments, the payment information of the user in the reading application is less than or equal to predetermined payment information. In some embodiments, the user's frequency of presentation of the presentation information in the reading application is greater than or equal to a predetermined frequency of presentation. Here, the specific embodiment of the payment information and the presentation frequency related to the user is the same as or similar to the specific embodiment of the payment information and the presentation frequency related to the user, which are not described in detail herein, and are incorporated by reference.

Fig. 6 illustrates a user device 200 for performing book pushing in a reading application according to another aspect of the present application, where the device includes two modules 201 configured to receive and present book pushing information sent by a corresponding network device, where the book pushing information includes identification information of a corresponding pushed book, a book type of the pushed book is matched with a book type of a target book currently read by a user, and a difference between book resource increment information of the pushed book and reading resource increment information of the target book is less than or equal to matching threshold information. Here, the specific implementation manner of the two-one module 201 shown in fig. 6 is the same as or similar to the specific embodiment of the step S201 shown in fig. 4, and is not described in detail herein, and is incorporated by reference.

In addition to the methods and apparatus described in the above embodiments, the present application also provides a computer-readable storage medium storing computer code which, when executed, performs a method as described in any one of the preceding claims.

The present application also provides a computer program product which, when executed by a computer device, performs a method as claimed in any preceding claim.

The present application also provides a computer device comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 7 illustrates an exemplary system that may be used to implement various embodiments described herein;

in some embodiments, as shown in fig. 7, system 300 can function as any of the above-described devices of each of the described embodiments. In some embodiments, system 300 can include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement the modules to perform the actions described herein.

For one embodiment, the system control module 310 may include any suitable interface controller to provide any suitable interface to at least one of the processor(s) 305 and/or any suitable device or component in communication with the system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

The system memory 315 may be used, for example, to load and store data and/or instructions for the system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as, for example, a suitable DRAM. In some embodiments, the system memory 315 may comprise a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable nonvolatile memory (e.g., flash memory) and/or may include any suitable nonvolatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or which may be accessed by the device without being part of the device. For example, NVM/storage 320 may be accessed over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. The system 300 may wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic of one or more controllers of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die as logic of one or more controllers of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic of one or more controllers of the system control module 310 to form a system on chip (SoC).

In various embodiments, the system 300 may be, but is not limited to being: a server, workstation, desktop computing device, or mobile computing device (e.g., laptop computing device, handheld computing device, tablet, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, keyboards, liquid Crystal Display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application Specific Integrated Circuits (ASICs), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions as described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

Furthermore, portions of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application by way of operation of the computer. Those skilled in the art will appreciate that the form of computer program instructions present in a computer readable medium includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Herein, a computer-readable medium may be any available computer-readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media whereby a communication signal containing, for example, computer readable instructions, data structures, program modules, or other data, is transferred from one system to another. Communication media may include conductive transmission media such as electrical cables and wires (e.g., optical fibers, coaxial, etc.) and wireless (non-conductive transmission) media capable of transmitting energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied as a modulated data signal, for example, in a wireless medium, such as a carrier wave or similar mechanism, such as that embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and nonvolatile memory such as flash memory, various read only memory (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed computer-readable information/data that can be stored for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to operate a method and/or a solution according to the embodiments of the present application as described above.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.

Claims

1. A method for pushing books in reading applications, applied to a network device, wherein the method comprises the following steps:

determining reading resource increment information obtained by a user through accessing one or more presentation information in a target book in the process of reading the target book, wherein the presentation information comprises third party presentation information, the third party presentation information comprises advertisement information implanted by a third party advertiser outside the reading application through the reading application, and the reading resource increment information comprises resource increment information brought by the user for the reading application through accessing the presentation information;

determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, the book type of the pushed book is matched with the book type of the target book, and the book resource increment information comprises average resource increment brought by all users of the pushed book to a server of the reading application in the reading process;

Transmitting book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed book;

the determining reading resource increment information obtained by accessing one or more pieces of presentation information in a target book in the process of reading the target book by a user comprises the following steps:

acquiring the presentation frequency of accessing one or more third party presentation information in a presentation page of a target book by a user in the process of reading the target book;

and determining corresponding reading resource increment information according to the presentation frequency of the one or more third party presentation information and the unit resource increment of each third party presentation information in the one or more third party presentation information, wherein the unit resource increment comprises the resource increment which can be acquired by the corresponding service provider of the reading application when the third party presentation information is presented once.

2. The method of claim 1, wherein the presentation information further comprises at least any one of:

the service presentation information of the reading application;

the book of the reading application presents information.

3. The method of claim 2, wherein the presentation information comprises book presentation information of the reading application; the determining reading resource increment information obtained by accessing one or more pieces of presentation information in a target book in the process of reading the target book by a user comprises the following steps:

Acquiring book payment information of one or more books in a target book presentation information during the reading process of the target book, and taking the book payment information as corresponding reading resource increment information.

4. The method of claim 3, wherein the obtaining book payment information for one or more of the book presentation information in the target book by the user during reading of the target book comprises:

and acquiring the payment chapter quantity of the presented book purchased by the user, and determining book payment information of the book presentation information according to the payment chapter quantity, wherein the book presentation information comprises book identification information of the presented book.

5. The method of any one of claims 1 to 4, wherein the method further comprises:

and if the access operation of the user on the presentation information in the presentation process of the target book is acquired, returning experience chapters of the target book to the user equipment, wherein the experience chapters comprise one or more paid chapters of the currently presented book.

6. The method of claim 5, wherein the returning experience chapters of the target book to the user device comprises:

And returning experience chapters of the target books and corresponding presentation information to the user equipment, wherein the presentation information is presented on a reading page at the tail end of the last payment chapter in the experience chapters.

7. The method of claim 1, wherein the method further comprises:

determining corresponding presentation pushing information according to the reading resource increment information, wherein the presentation pushing information comprises one or more presentation information;

and sending the presentation push information to the user equipment.

8. The method of claim 7, wherein the one or more presentation information is presented in a reading page of the push book.

9. The method of claim 7 or 8, wherein the determining corresponding presentation push information from the reading resource increment information, wherein the presentation push information includes one or more presentation information, includes:

if the reading resource increment information is greater than or equal to the user presentation resource increment threshold information, corresponding presentation pushing information is determined, wherein the presentation pushing information comprises one or more presentation information, and at least one presentation information in the one or more presentation information has average resource increment information greater than or equal to the presentation information average resource increment threshold information; or,

And if the reading resource increment information is smaller than the user presentation resource increment threshold information, determining corresponding presentation pushing information, wherein the presentation pushing information comprises one or more presentation information, and at least one presentation information in the one or more presentation information has average resource increment information smaller than the presentation information average resource increment threshold information.

10. The method of claim 1, wherein the determining the corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein a difference between the book resource increment information of the pushed book and the reading resource increment information is less than or equal to a matching threshold information, and a book type of the pushed book is matched with a book type of the target book, includes:

determining corresponding average reading resource increment information according to the reading resource increment information and the reading time length information of the target book;

determining a corresponding pushed book according to the average reading resource increment information and the identification information of the target book, wherein the difference value between the book average resource increment information of the pushed book and the average reading resource increment information is smaller than or equal to the matching threshold information, the book type of the pushed book is matched with the book type of the target book, and the book average resource increment information is determined by the book resource increment information of the pushed book and the average reading time of the pushed book.

11. The method of any of claims 1 to 10, wherein payment information of the user in the reading application is less than or equal to predetermined payment information.

12. The method of any of claims 1-11, wherein a presentation frequency of the user in the reading application with respect to the presentation information is greater than or equal to a predetermined presentation frequency.

13. The method of any of claims 1 to 12, wherein the sending book pushing information to the user device corresponding to the user, wherein the book pushing information includes identification information of the pushed book, includes:

and if the pushing triggering condition is met, sending book pushing information to user equipment corresponding to the user, wherein the book pushing information comprises identification information of the pushed book.

14. The method of claim 13, wherein the push trigger condition comprises at least any one of:

the reading duration of the user in the reading application is smaller than or equal to a first reading duration threshold value within a unit time period;

the reading time length of the user in the reading application is greater than or equal to a second reading time length threshold value in a unit time period;

And the reading progress of the target book is greater than or equal to the preset reading progress.

15. A method for pushing books in a reading application, applied to a user equipment, wherein the method comprises the following steps:

receiving and presenting book pushing information sent by corresponding network equipment, wherein the book pushing information comprises identification information of a corresponding pushed book, the book type of the pushed book is matched with the book type of a target book currently read by a user, the difference value between book resource increment information of the pushed book and reading resource increment information of the target book is smaller than or equal to matching threshold information, the network equipment obtains the presentation frequency of one or more third party presentation information in a presentation page of the target book accessed by the user in the process of reading the target book, the presentation information comprises the third party presentation information, and the third party presentation information comprises advertisement information implanted by a third party advertiser outside the reading application through the reading application; determining corresponding reading resource increment information according to the presentation frequency of the one or more third party presentation information and the unit resource increment of each third party presentation information in the one or more third party presentation information, wherein the unit resource increment comprises the resource increment which can be acquired by a corresponding service provider of the reading application when the third party presentation information is presented once, and the reading resource increment information comprises the resource increment information brought by the user for the reading application by accessing the presentation information; determining a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the book resource increment information comprises average resource increment brought by all users to a service provider of the reading application in the reading process of the pushed book; and sending book pushing information to user equipment corresponding to the user.

16. A method of book pushing in a reading application, wherein the method comprises:

the method comprises the steps that network equipment obtains the presentation frequency of accessing one or more pieces of third party presentation information in a presentation page of a target book by a user in the process of reading the target book, wherein the presentation information comprises the third party presentation information, and the third party presentation information comprises advertisement information implanted by a third party advertiser outside the reading application through the reading application; determining corresponding reading resource increment information according to the presentation frequency of the one or more third party presentation information and the unit resource increment of each third party presentation information in the one or more third party presentation information, wherein the unit resource increment comprises the resource increment which can be acquired by a corresponding service provider of the reading application when the third party presentation information is presented once, and the reading resource increment information comprises the resource increment information brought by the user for the reading application by accessing the presentation information;

the network equipment determines a corresponding pushed book according to the reading resource increment information and the identification information of the target book, wherein the difference value between the book resource increment information of the pushed book and the reading resource increment information is smaller than or equal to the matching threshold information, the book type of the pushed book is matched with the book type of the target book, and the book resource increment information comprises average resource increment brought by all users for a service provider of the reading application in the reading process of the pushed book;

and the user equipment receives and presents the book pushing information.

17. An apparatus for book pushing in a reading application, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions which, when executed, cause the processor to perform the operations of the method of any one of claims 1 to 15.

18. A computer readable medium storing instructions that, when executed, cause a system to perform the operations of the method of any one of claims 1 to 15.