CN111309219B

CN111309219B - Method and equipment for providing presence information

Info

Publication number: CN111309219B
Application number: CN202010091531.1A
Authority: CN
Inventors: 周婷婷
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-02-13
Filing date: 2020-02-13
Publication date: 2022-06-21
Anticipated expiration: 2040-02-13
Also published as: CN111309219A

Abstract

The application aims to provide a method and equipment for providing presence information, and the method comprises the following steps: receiving a presentation information request sent by user equipment in response to a reading operation of a user in a reading application; responding to the presentation information request, and acquiring one or more first presentation information and one or more second presentation information, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style; determining target presence information from the one or more first presence information and the one or more second presence information; and sending the target presentation information to the user equipment as response information of the presentation information request. The method and the device can improve visual impact of the advertisement information and improve advertisement income.

Description

Method and equipment for providing presence information

Technical Field

The present application relates to the field of communications, and more particularly, to a technique for providing presence information.

Background

With the development of mobile communication technology, mobile terminal devices represented by smart phones have been widely popularized in the lives of people, electronic book applications have been developed and popularized, electronic book reading by utilizing the portability of the mobile terminal devices has become a part of the lives of people, advertisements are important emerging means of electronic book applications, and most of the use time of the electronic book applications is in the reading process. Therefore, reading advertisements in pages is the most important and most core scene of the e-book application. The method improves and optimizes the conversion effect of the reading page advertisement, and is the core of advertisement showing.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for providing presence information.

According to an aspect of the present application, there is provided a method for providing presence information, applied to a network device, the method including:

receiving a presentation information request sent by user equipment in response to a reading operation of a user in a reading application;

responding to the presentation information request, and acquiring one or more first presentation information and one or more second presentation information, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style;

determining target presence information from the one or more first presence information and the one or more second presence information;

and sending the target presentation information to the user equipment as response information of the presentation information request.

According to another aspect of the present application, there is provided a method for providing presence information, applied to a user equipment, the method including:

according to yet another aspect of the present application, there is provided a method for providing presence information, the method including:

responding to the reading operation of a user in the reading application, and sending a presentation information request to the network equipment;

and receiving target presence information returned by the network equipment in response to the presence information request.

According to an aspect of the present application, there is provided a network device for providing presence information, the device including:

a module for receiving a presence information request sent by a user device in response to a reading operation of a user in a reading application;

a second module, configured to respond to the presentation information request, to obtain one or more first presentation information and one or more second presentation information, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style;

a third module for determining target presence information from the one or more first presence information and the one or more second presence information;

and the fourth module is used for sending the target presentation information to the user equipment as response information of the presentation information request.

According to another aspect of the present application, there is provided a user equipment for providing presence information, the apparatus comprising:

the first module is used for responding to the reading operation of a user in the reading application and sending a presentation information request to the network equipment;

and the second module is used for receiving the target presentation information returned by the network equipment in response to the presentation information request.

According to an aspect of the present invention, there is provided an apparatus for providing presence information, wherein the apparatus includes:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the invention, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the network equipment receives the presentation information request sent by the user equipment in response to the reading operation of the user in the reading application, and acquires one or more pieces of first presentation information and one or more pieces of second presentation information, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style, and the target presentation information is sent to the user equipment on the basis of determining the target presentation information from the one or more pieces of first presentation information and the one or more pieces of second presentation information. The method and the device can give different presentation styles of the user about the presentation information, improve the visual impact of the user, clearly and accurately convey the presentation information, and on the basis, improve the click rate and the conversion rate of the presentation information, and improve the subsequent related income.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:

FIG. 1 illustrates a system topology according to the present application;

FIG. 2 illustrates a system method diagram for providing reading services according to one embodiment of the present application;

FIG. 3 illustrates a flow diagram of a method for providing presence information, as applied to a network device, in accordance with another embodiment of the present application;

FIG. 4 illustrates a flowchart of a method for providing presence information, as applied to a user device, according to yet another embodiment of the present application;

FIG. 5 illustrates a schematic diagram for providing presence information according to yet another embodiment of the present application;

FIG. 6 shows a flow diagram of a method for providing presence information according to yet another embodiment of the present application

FIG. 7 illustrates a device diagram of a network device for providing presence information according to one embodiment of the present application;

FIG. 8 shows a device diagram of a user device for providing presence information according to yet another embodiment of the present application;

FIG. 9 shows a device diagram of a system for providing presence information according to one embodiment of the present application;

FIG. 10 illustrates an exemplary system that can be used to implement the various embodiments described in this disclosure.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, magnetic cassette tape, magnetic tape disk storage or other magnetic storage devices, or any other non-transmission medium may be used to store information that may be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically defined otherwise.

Fig. 1 illustrates a typical scenario of the present application, where a user device is installed with a reading application, and in response to a reading operation of a user in the reading application, the user device sends a presence information request to a network device, and the network device obtains one or more first presence information and one or more second presence information in response to the presence information request, determines target presence information therefrom, and sends the target presence information to the user device as response information of the presence information request, where the user device includes, but is not limited to, a mobile phone, a tablet, a computer, and other computing devices with a touch screen.

Referring to the system shown in fig. 1, fig. 2 shows a system method for providing presence information according to an embodiment of the present application, wherein the method comprises:

responding to the reading operation of a user in a reading application, and sending a presentation information request to network equipment by user equipment;

the network equipment receives the presentation information request, responds to the presentation information request, and acquires one or more pieces of first presentation information and one or more pieces of second presentation information, wherein the first presentation information and the second presentation information respectively meet a first presentation style and a second presentation style, and determines target presentation information from the one or more pieces of first presentation information and the one or more pieces of second presentation information;

the network equipment sends the target presentation information to the user equipment as response information of the presentation information request;

the user equipment receives the target presentation information.

Fig. 3 shows a method for providing presence information according to an embodiment of the present application, applied to a network device, and including step S101, step S102, step S103, and step S104.

Specifically, in step S101, the network device receives a presence information request sent by the user device in response to a reading operation of the user in the reading application. For example, in response to a reading operation of a user in a reading application (e.g., opening a book in the reading application for reading), the user device sends a presence information request to the network device, wherein the presence information request is used for acquiring advertisement information presented in the reading application.

In step S102, the network device, in response to the presentation information request, obtains one or more first presentation information and one or more second presentation information, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style. The first presentation information and the second presentation information are respectively advertisement information with different presentation styles, for example, the first presentation information includes advertisement information presented in a first presentation style (for example, a landscape thumbnail style presented in a size of 16: 9 in a reading page of a reading application), and the second presentation information includes advertisement information presented in a second presentation style (for example, a portrait thumbnail style presented in a size 640 × 960 of a general application screen opening). In some embodiments, in step S102, in response to the presentation information request, the network device obtains one or more first presentation information and one or more second presentation information provided by one or more information requirement platforms, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style. For example, in response to the presence information request, a presence information transaction Platform (e.g., an advertisement transaction Platform) corresponding to the network device forwards the presence information request to one or more information requirement platforms (e.g., an advertisement requirement Platform, DSP, Demand-Side Platform) corresponding to the network device, which, in some embodiments, the one or more information requirement platforms may return one or more first presence information and one or more second presence information based on the presence information request, wherein the first presentation information and the second presentation information satisfy a first presentation style and a second presentation style, respectively, under the condition that the one or more information requirement platforms can return the presentation information with different presentation styles, various choices are provided for subsequently determining the target presentation information, and the material diversity of the presentation information is enriched. In some embodiments, the obtaining, in response to the presence information request, one or more first presence information and one or more second presence information provided by one or more information requirement platforms includes: in response to the presentation information request, sending a first presentation information request and a second presentation information request to each of one or more information requirement platforms, wherein the first presentation information request comprises setting information for enabling the first presentation style, and the second presentation information request comprises setting information for enabling the second presentation style; and acquiring one or more pieces of first presentation information and one or more pieces of second presentation information which are provided by the one or more information demand platforms based on the first presentation information request and the second presentation information request. For example, after the network device receives the presentation information request, the network device sends a first presentation information request related to the first presentation style and a second presentation information request related to the second presentation style to each of the one or more corresponding information requirement platforms, and in this case, a basis is provided for each subsequent information requirement platform to return presentation information in different presentation styles. In some embodiments, a ratio of the width to the height in the first presentation style is greater than a predetermined first aspect ratio threshold. In some embodiments, the first aspect ratio threshold is 1, e.g., the first presentation style comprises a first presentation style set at 16: 9 size presentation of a landscape miniaturised pattern. The presentation information displayed in the mode occupies a small area of a reading page of the reading application, a user can still read partial content of the current reading page, the presentation information is displayed simultaneously under the condition that the reading process of the user is not seriously hindered, and partial advertisement benefits can be improved. In some embodiments, a ratio of the width to the height in the second presentation style is less than a predetermined second aspect ratio threshold. In some embodiments, the second aspect ratio threshold is 1, e.g., the second presentation style comprises a portrait large graph style presented at a size 640 x 960 of a typical application open screen. The presentation information displayed in the style occupies most space of the reading page of the reading application, the visual impact of the user is improved, the benefit of the presentation information (advertisement) is improved, and the advertisement filling rate can be improved under the condition that the second presentation style occupies a larger area of the reading page.

In some embodiments, in step S102, if the presentation information request includes setting information for enabling the second presentation style, the network device obtains one or more first presentation information and one or more second presentation information in response to the presentation information request, where the first presentation information and the second presentation information respectively satisfy the first presentation style and the second presentation style; otherwise, one or more pieces of first presentation information are acquired, wherein the first presentation information satisfies a first presentation style. In some embodiments, in response to the presentation information request, the network device obtains one or more first presentation information, wherein the first presentation information satisfies a first presentation style. If the presentation information request includes setting information for enabling the second presentation style, in some embodiments, the presentation information request includes predetermined parameter information for enabling the second presentation style to request the network device to return the second presentation information displayed in the second presentation style, and the network device subsequently returns the second presentation information satisfying the second presentation style under the condition that the user equipment terminal actively requests the second presentation style, so that more options are given to the user at the user equipment terminal, and the user experience is improved. In some embodiments, in step S102, the network device detects whether the user device turns on a setting to use the second presentation style in the reading application; if so, responding to the presentation information request, and acquiring one or more first presentation information and one or more second presentation information, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style; otherwise, one or more pieces of first presentation information are acquired, wherein the first presentation information satisfies a first presentation style. For example, the reading application includes a setting button for closing or enabling the second presentation style, in response to an enabling operation of the setting button by a user, the user equipment sends enabling indication information about the second presentation style to the network equipment, and when the setting button of the second presentation style is opened, the network equipment subsequently returns second presentation information satisfying the second presentation style, so that more options are given to a user at the user equipment end, and the user experience is improved.

In step S103, the network device determines target presence information from the one or more first presence information and the one or more second presence information. For example, for each reading page in the reading application, the network device determines target presentation information from the one or more first presentation information and the one or more second presentation information, returns the target presentation information to the user device, and then presents the target presentation information in the current reading page of the reading application, in some embodiments, only one target presentation information is shown in each reading page. In some embodiments, in step S103, the network device determines the target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information of each of the one or more first presence information and the one or more second presence information. And under the condition that the target presenting information is determined by presenting the additional information, the quality of the target presenting information is improved so as to provide a basis for acquiring the advertising revenue subsequently.

In some embodiments, the presenting additional information comprises at least any one of:

1) the bid information;

in some embodiments, said presenting additional information comprises said bid information; the determining target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information for each of the one or more first presence information and the one or more second presence information includes: obtaining bid information for each of the one or more first presence information and the one or more second presence information; and if at least one bidding information in the bidding information of each presentation information is larger than a preset price threshold value, determining the presentation information corresponding to the at least one bidding information as target presentation information. For example, on the premise that the network device obtains the one or more first presence information and the one or more second presence information, the network device obtains bidding information of the one or more first presence information and the one or more second presence information, which in some embodiments includes bidding information (which the advertiser is willing to pay) corresponding to each first presence information and each second presence information (e.g., CPM, Cost Per mill). If the price corresponding to at least one of the one or more first presentation information and the one or more second presentation information is larger than a preset price threshold, determining the presentation information as target presentation information, wherein the target presentation information comprises the first presentation information or the second presentation information. Under the condition that the target presentation information is determined according to the bidding information, the advertising unit price can be increased, part of competitiveness of high unit price is introduced, and the advertising income of a provider corresponding to the reading application is increased. In addition, target presentation information is determined based on the bidding information, a situation that a first presentation style and a second presentation style are alternately displayed to a user can be generated in a plurality of reading pages of the reading application, in some cases, the advertisers to which the presentation information corresponding to the first presentation style and the second presentation style belong are inconsistent, and correspondingly, the corresponding advertisement materials are inconsistent, so that the diversity of the advertisement materials and the filling rate of the advertisement are improved. In some embodiments, the determining target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information for each of the one or more first presence information and the one or more second presence information includes: acquiring first appearance frequency information of the first presentation style and second appearance frequency information of the second presentation style within preset time; if the difference between the ratio of the first frequency of occurrence information to the second frequency of occurrence information and a predetermined number of times ratio threshold is less than or equal to a predetermined difference threshold, determining target presentation information from the one or more first presentation information and the one or more second presentation information according to the presentation additional information of each of the one or more first presentation information and the one or more second presentation information; otherwise, if the difference between the ratio of the first appearance frequency information to the second appearance frequency information and a preset frequency ratio threshold is larger than a preset difference threshold, and the first appearance frequency information is larger than the second appearance frequency information, determining target presentation information from one or more pieces of first presentation information corresponding to the first presentation style; otherwise, determining target presentation information from one or more second presentation information corresponding to the second presentation style. For example, within a preset time (e.g., a preset historical time period, a time period for completing reading this time, or a time period from reading the current book to reading the current book), the network device respectively counts the number of times of presenting the presentation information in the first presentation style and the second presentation style, and respectively marks the number of times of presenting the presentation information in the first presentation style and the second presentation style as first appearance frequency information (corresponding to the number of times of presenting the first presentation style) and second appearance frequency information (corresponding to the number of times of presenting the second presentation style), if the ratio of the first appearance frequency information to the second appearance frequency information is close to a predetermined ratio threshold, the network device confirms that the number of times of presenting the presentation information in the first presentation style and the second presentation style is within a reasonable range, and continues to present the additional information from the one or more first presentation information and each presentation information in the one or more second presentation information according to the one or more first presentation information and the presentation additional information of each presentation information in the one or more second presentation information And determining target presentation information from the one or more second presentation information, otherwise, presenting the corresponding presentation information according to the less presentation style in the frequency of occurrence information, and in some embodiments, if the first frequency of occurrence information is greater than the second frequency of occurrence information, the network device confirms that the second presentation information is subsequently presented in the second presentation style. In this case, the frequency of the alternate presentation of the first presentation style and the second presentation style is prevented to some extent from being unreasonable. In some embodiments, in step S103, the network device determines target presentation information from the one or more first presentation information and the one or more second presentation information according to text information in the currently presented reading page; if the text information is larger than a preset text quantity threshold value, the target presentation information comprises first presentation information meeting the first presentation style; otherwise, the target presentation information includes second presentation information satisfying the second presentation style. Under the condition that target presentation information is determined according to the character word number information in the current reading page, if the number of characters in the current reading page is more, the network equipment determines that the target presentation information comprises first presentation information meeting the first presentation style, and advertisements presented in the reading page in the form of a small transverse edition figure can not occupy too many sections of the current page, so that the reading experience of a user is improved; if the number of characters in the current reading page is small, the advertisement presented in the reading page in the vertical large-picture mode can not block too many characters while giving strong visual impact to the user, and the reading experience of the user can not be influenced.

2) Quality weight information of an information demand platform to which each presentation information belongs; in some embodiments, the advertisement with the highest price (bidding information) is returned conventionally, and in the actual operation process, some advertisement priority weight arranged according to the quality condition of the advertiser and the information demand platform may be added. For example, presenting the most valuable advertisement, in the case where the inclusion of advertiser quality weights bid results in an advertisement that is also of maximized value, enhances the user experience even though some advertising revenue is lost, maximizing the overall revenue.

In step S104, the network device sends the target presence information to the user device as response information of the presence information request. Providing a basis for subsequent presentation of the presence information in the user equipment.

For example, a user holds a user device, a reading application is installed in the user device, in response to a reading operation of the user in the reading application (for example, an operation of opening the reading application or turning a page is performed, etc.), the user device sends a presence information request (for requesting an advertisement) to the network device, in response to the presence information request, the network device forwards the presence information request to information demand platforms, each information demand platform respectively returns corresponding advertisement information (including advertisement material and advertisement style) and an advertisement bid (for example, parameter information with CPM as a bid), the network device determines target presence information according to the advertisement information and the advertisement bid, in some embodiments, the network device determines target presence information according to the advertisement bid level (CPM level), for example, CPM level means advertisement bid level, and the network equipment takes the advertisement information with the highest bid in all the advertisement information as target presentation information, wherein the target presentation information meets the first presentation style or the second presentation style, and returns the target presentation information to the user equipment.

Fig. 4 shows a method for providing presence information according to an embodiment of the present application, applied to a user equipment, and the method includes step S201 and step S202.

In step S201, the user device sends a presence information request to the network device in response to a reading operation of the user in the reading application. For example, in response to a user's reading operation in the reading application (e.g., opening the reading application or turning a page, etc.), the user device sends a presence information request (for requesting an advertisement) to the network device.

In step S202, the user equipment receives target presence information returned by the network device in response to the presence information request. For example, in response to the presentation information request, the network device obtains one or more pieces of first presentation information and one or more pieces of second presentation information, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style, and determines target presentation information from the first presentation information and the second presentation information, and returns the target presentation information to the user device, so as to provide a basis for displaying the presentation information by subsequent user devices.

In some embodiments, the method further includes step S203 (not shown), and in step S203, the user device presents the target presentation information and the current chapter page tag in a presentation style corresponding to the target presentation information in the reading application. For example, the presentation style corresponding to the target presentation information includes a first presentation style (e.g., a landscape thumbnail style presented in a size of 16: 9 in a reading page of a reading application) or a second presentation style (e.g., a portrait thumbnail style presented in a size 640 × 960 in which a general application is opened). And the user equipment displays the target presentation information and the current chapter page label according to the presentation style corresponding to the target presentation information, reminds the user of the striking current reading process, improves the reading experience of the user and improves the advertising income at the same time.

Fig. 5 is a schematic diagram for providing presentation information according to an embodiment of the present application, where a user holds a user device, a reading application is installed in the user device, the user device sends a presentation information request (for requesting an advertisement) to a network device in response to a reading operation of the user in the reading application (for example, an operation of opening the reading application or turning a page is performed), and in response to the presentation information request, the network device determines target presentation information from one or more first presentation information and one or more second presentation information, where the target presentation information is the second presentation information that satisfies a second presentation style. The network device returns the target presentation information to the user device, and the user device receives and displays the second presentation information satisfying the second presentation style (for example, a portrait large-graph style presented in a size 640 × 960 of a general application screen opening) in the reading page.

Fig. 6 shows a method for providing presentation information according to an embodiment of the present application, where a user holds a user device, a reading application (e-book client) is installed in the user device, the user device sends a presentation information request (advertisement request) to a network device in response to a reading operation of the user in the reading application (e.g., an operation of opening the reading application for reading), and the network device forwards the presentation information request to an advertisement requirement Platform (DSP, Demand-Side Platform) in response to the presentation information request, where the presentation information request includes request information for a first presentation style (horizontal style) and a second presentation style (vertical style), and the advertisement requirement Platform includes DSPs 1 and 2 … DSPN. And each advertisement demand platform returns corresponding advertiser materials and advertisement bids to the advertisement transaction platform corresponding to the network equipment, for example, the CPM corresponding to the horizontal advertisements returned by the DSPN is 6.5, and the CPM corresponding to the vertical advertisements is 8. The advertisement trading platform selects advertisement information (advertisement material) with the highest advertisement bid (highest CPM) from each advertisement demand platform and sends the advertisement information (advertisement material) to the user equipment, for example, the highest CPM is a vertical advertisement provided for DSPN, and the user equipment displays the vertical advertisement in a reading page for a user to view.

Fig. 7 illustrates a network device for providing presence information according to an embodiment of the present application, which includes a one-to-one module 101, a two-to-two module 102, a three-to-three module 10, and a four-to-four module 104.

Specifically, a module 101 is configured to receive a presence information request sent by a user device in response to a reading operation of a user in a reading application. For example, in response to a reading operation of a user in a reading application (e.g., opening a book in the reading application for reading), the user device sends a presence information request to the network device, wherein the presence information request is used for acquiring advertisement information presented in the reading application.

A second module 102, configured to, in response to the presentation information request, obtain one or more first presentation information and one or more second presentation information, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style. The first presentation information and the second presentation information are respectively advertisement information with different presentation styles, for example, the first presentation information comprises advertisement information presented in a first presentation style (for example, a small landscape image style presented in a size of 16: 9 in a reading page of a reading application), and the second presentation information comprises advertisement information presented in a second presentation style (for example, a large portrait image style presented in a size of 640 × 960 in a general application screen opening). In some embodiments, a second module 102 is configured to, in response to the presentation information request, obtain one or more first presentation information and one or more second presentation information provided by one or more information requirement platforms, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style. The operation of the related information requirement platform is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description thereof is incorporated herein by reference. In some embodiments, the obtaining, in response to the presence information request, one or more first presence information and one or more second presence information provided by one or more information requirement platforms includes: in response to the presentation information request, sending a first presentation information request and a second presentation information request to each of one or more information requirement platforms, wherein the first presentation information request comprises setting information for enabling the first presentation style, and the second presentation information request comprises setting information for enabling the second presentation style; and acquiring one or more pieces of first presentation information and one or more pieces of second presentation information which are provided by the one or more information demand platforms based on the first presentation information request and the second presentation information request. The operation of obtaining one or more first presence information and one or more second presence information provided by one or more information requirement platforms is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description is omitted, and the description is incorporated herein by reference. In some embodiments, a ratio of the width to the height in the first presentation style is greater than a predetermined first aspect ratio threshold. The operation related to the first presentation style is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description is incorporated herein by reference. In some embodiments, a ratio of the width to the height in the second presentation style is less than a predetermined second aspect ratio threshold. The operation related to the second presentation style is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description is incorporated herein by reference.

In some embodiments, a second module 102, configured to, if the presentation information request includes setting information for enabling the second presentation style, obtain, in response to the presentation information request, one or more first presentation information and one or more second presentation information, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style; otherwise, one or more pieces of first presentation information are acquired, wherein the first presentation information satisfies a first presentation style. The operation of the related presentation information request including the setting information for enabling the second presentation style is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description is incorporated herein by reference. In some embodiments, a second module 102 for detecting whether the user device turns on a setting to use the second presentation style in the reading application; if so, responding to the presentation information request, and acquiring one or more first presentation information and one or more second presentation information, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style; otherwise, one or more pieces of first presentation information are acquired, wherein the first presentation information satisfies a first presentation style. The operation of detecting whether the user equipment starts using the setting of the second presentation style in the reading application is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description is omitted, and the operation is incorporated herein by reference.

A third module 103, configured to determine target presence information from the one or more first presence information and the one or more second presence information. For example, for each reading page in the reading application, the network device determines target presentation information from the one or more first presentation information and the one or more second presentation information, returns the target presentation information to the user device, and then presents the target presentation information in the current reading page of the reading application, in some embodiments, only one target presentation information is shown in each reading page. In some embodiments, a third module 103 is configured to determine the target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information of each of the one or more first presence information and the one or more second presence information. The operation of presenting the additional information is the same as or similar to that of the embodiment shown in fig. 3, and therefore is not described herein again, and is incorporated herein by reference.

1) the bid information;

in some embodiments, said presenting additional information comprises said bid information; the determining target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information for each of the one or more first presence information and the one or more second presence information includes: obtaining bid information for each of the one or more first presence information and the one or more second presence information; and if at least one bidding information in the bidding information of each presentation information is larger than a preset price threshold value, determining the presentation information corresponding to the at least one bidding information as target presentation information. The operation of presenting the additional information including the bid information is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description is incorporated herein by reference. In some embodiments, the determining target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information for each of the one or more first presence information and the one or more second presence information includes: acquiring first appearance frequency information of the first presentation style and second appearance frequency information of the second presentation style within preset time; if the difference between the ratio of the first frequency of occurrence information to the second frequency of occurrence information and a predetermined number of times ratio threshold is less than or equal to a predetermined difference threshold, determining target presentation information from the one or more first presentation information and the one or more second presentation information according to the presentation additional information of each of the one or more first presentation information and the one or more second presentation information; otherwise, if the difference between the ratio of the first appearance frequency information to the second appearance frequency information and a preset frequency ratio threshold is larger than a preset difference threshold, and the first appearance frequency information is larger than the second appearance frequency information, determining target presentation information from one or more pieces of first presentation information corresponding to the first presentation style; otherwise, determining target presentation information from one or more second presentation information corresponding to the second presentation style. The operation of determining the target presence information is the same as or similar to that of the embodiment shown in fig. 3, and therefore is not described herein again, and is incorporated herein by reference. In some embodiments, a third module 103 is configured to determine target presentation information from the one or more first presentation information and the one or more second presentation information according to text information in the currently displayed reading page; if the text information is larger than a preset text quantity threshold value, the target presentation information comprises first presentation information meeting the first presentation style; otherwise, the target presentation information includes second presentation information satisfying the second presentation style. The operation of determining the target presentation information from the one or more first presentation information and the one or more second presentation information according to the text information in the currently displayed reading page is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description is omitted, and the description is incorporated herein by reference.

2) Quality weight information of an information demand platform to which each presentation information belongs; the operation of presenting the additional information including the bid information is the same as or similar to that of the embodiment shown in fig. 3, and therefore, the description thereof is omitted, and the description is incorporated herein by reference.

A fourth module 104, configured to send the target presence information to the user equipment as response information of the presence information request. Providing a basis for subsequent presentation of the presence information in the user equipment.

Here, the specific implementation of the above-mentioned one-to-one module 101, the two-to-one module 102, the one-to-three module 10 and the one-to-four module 104 is the same as or similar to the embodiment related to steps S101, S102, S103 and S104 in fig. 3, and therefore, the detailed description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

Fig. 8 shows a user equipment for providing presence information according to an embodiment of the present application, which includes a first module 201 and a second module 202.

A first-second module 201, configured to send a presence information request to a network device in response to a reading operation of a user in a reading application. For example, in response to a user's reading operation in the reading application (e.g., opening the reading application or turning a page, etc.), the user device sends a presence information request (for requesting an advertisement) to the network device.

A second module 202, configured to receive target presence information returned by the network device in response to the presence information request. For example, in response to the presentation information request, the network device obtains one or more pieces of first presentation information and one or more pieces of second presentation information, where the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style, and determines target presentation information from the first presentation information and the second presentation information, and returns the target presentation information to the user device, so as to provide a basis for displaying the presentation information by subsequent user devices.

Here, the specific implementation of the two-in-one module 201 and the two-in-two module 202 is the same as or similar to the embodiment of the steps S201 and S202 in fig. 4, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the user equipment further includes a second-third module 203 (not shown), and the second-third module 203 is configured to display the target presentation information and the current chapter page tag in a presentation style corresponding to the target presentation information in the reading application. The specific implementation manner of the two or three modules 203 is the same as or similar to the embodiment of the step S203, and therefore, the detailed description is omitted, and the detailed implementation manner is included herein by reference.

Fig. 9 illustrates a system apparatus for providing presence information according to an embodiment of the present application, wherein the system includes:

the user equipment receives the target presentation information.

In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 10 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in FIG. 10, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules or other data may be embodied in a modulated data signal, such as a carrier wave or similar mechanism that is embodied in a wireless medium, such as part of spread-spectrum techniques, for example. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application herein comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or solution according to embodiments of the present application as described above.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not to denote any particular order.

Claims

1. A method for providing presence information, applied to a network device, wherein the method comprises:

responding to the presentation information request, acquiring one or more first presentation information and one or more second presentation information, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style, the first presentation information and the second presentation information respectively are advertisement information with different presentation styles, the first presentation style comprises a horizontal style presented in a reading page, and the second presentation style comprises a vertical style presented in an open screen;

for each reading page in the reading application, determining target presentation information from the one or more first presentation information and the one or more second presentation information, wherein only one piece of the target presentation information is shown in each reading page;

sending the target presentation information to the user equipment as response information of the presentation information request;

wherein the determining target presence information from the one or more first presence information and the one or more second presence information comprises:

determining target presentation information from the one or more first presentation information and the one or more second presentation information according to text information in a currently displayed reading page, wherein the text information comprises corresponding text word number information;

if the text information is larger than a preset text quantity threshold value, the target presentation information comprises first presentation information meeting the first presentation style; otherwise, the target presentation information includes second presentation information that satisfies the second presentation style, wherein the page spread of the first presentation style is smaller than the page spread of the second presentation style.

2. The method of claim 1, wherein the obtaining one or more first presentation information and one or more second presentation information in response to the presentation information request, wherein the first presentation information and the second presentation information satisfy a first presentation style and a second presentation style, respectively, comprises:

if the presentation information request comprises setting information for enabling the second presentation style, responding to the presentation information request, and acquiring one or more pieces of first presentation information and one or more pieces of second presentation information, wherein the first presentation information and the second presentation information respectively meet the first presentation style and the second presentation style; otherwise, one or more pieces of first presentation information are acquired, wherein the first presentation information meets the first presentation style.

3. The method of claim 1, wherein the obtaining one or more first presentation information and one or more second presentation information in response to the presentation information request, wherein the first presentation information and the second presentation information satisfy a first presentation style and a second presentation style, respectively, comprises:

detecting whether the user equipment starts a setting for using the second presentation style in the reading application;

if so, responding to the presentation information request, and acquiring one or more pieces of first presentation information and one or more pieces of second presentation information, wherein the first presentation information and the second presentation information respectively meet a first presentation style and a second presentation style; otherwise, one or more pieces of first presentation information are acquired, wherein the first presentation information meets the first presentation style.

4. The method of any of claims 1-3, wherein the obtaining, in response to the presentation information request, one or more first presentation information and one or more second presentation information, wherein the first presentation information and the second presentation information satisfy a first presentation style and a second presentation style, respectively, comprises:

and responding to the presentation information request, and acquiring one or more pieces of first presentation information and one or more pieces of second presentation information provided by one or more information demand platforms, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style.

5. The method of claim 4, wherein the obtaining one or more first presence information and one or more second presence information provided by one or more information requirement platforms in response to the presence information request comprises:

in response to the presentation information request, sending a first presentation information request and a second presentation information request to each of one or more information requirement platforms, wherein the first presentation information request comprises setting information for enabling the first presentation style, and the second presentation information request comprises setting information for enabling the second presentation style;

and acquiring one or more pieces of first presentation information and one or more pieces of second presentation information which are provided by the one or more information demand platforms based on the first presentation information request and the second presentation information request.

6. The method of claim 1, wherein a ratio of a width to a height in the first presentation style is greater than a predetermined first aspect ratio threshold.

7. The method of claim 1, wherein a ratio of a width to a height in the second presentation style is less than a predetermined second aspect ratio threshold.

8. The method of claim 5, wherein the determining target presence information from the one or more first presence information and the one or more second presence information comprises:

determining target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information for each of the one or more first presence information and the one or more second presence information.

9. The method of claim 8, wherein the presenting additional information comprises at least any one of:

bid information;

and the quality weight information of the information demand platform to which each presentation information belongs.

10. The method of claim 9, wherein said presenting additional information comprises said bid information;

determining target presentation information from the one or more first presentation information and the one or more second presentation information according to the presentation additional information of each presentation information of the one or more first presentation information and the one or more second presentation information, including:

obtaining bid information for each of the one or more first presence information and the one or more second presence information;

and if at least one bidding information in the bidding information of each presentation information is larger than a preset price threshold value, determining the presentation information corresponding to the at least one bidding information as target presentation information.

11. The method of claim 8, wherein the determining target presence information from the one or more first presence information and the one or more second presence information according to the presence additional information for each of the one or more first presence information and the one or more second presence information comprises:

acquiring first appearance frequency information of the first presentation style and second appearance frequency information of the second presentation style within preset time;

if the difference between the ratio of the first frequency of occurrence information to the second frequency of occurrence information and a predetermined number of times ratio threshold is less than or equal to a predetermined difference threshold, determining target presentation information from the one or more first presentation information and the one or more second presentation information according to the presentation additional information of each of the one or more first presentation information and the one or more second presentation information;

otherwise, if the difference between the ratio of the first appearance frequency information to the second appearance frequency information and a preset frequency ratio threshold is larger than a preset difference threshold, and the first appearance frequency information is larger than the second appearance frequency information, determining target presentation information from one or more pieces of first presentation information corresponding to the first presentation style; otherwise, determining target presentation information from one or more second presentation information corresponding to the second presentation style.

12. A method for providing presence information, applied to a user equipment, wherein the method comprises:

sending a presentation information request to a network device in response to a reading operation of a user in a reading application, wherein the network device acquires one or more first presentation information and one or more second presentation information in response to the presentation information request, the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style, the first presentation information and the second presentation information respectively are advertisement information with different presentation styles, the network device determines target presentation information from the one or more first presentation information and the one or more second presentation information for each reading page in the reading application, wherein only one target presentation information is shown in each reading page, and the first presentation style comprises a horizontal version style shown in the reading page, the second presentation style comprises a portrait style presented in an open screen;

receiving target presence information returned by the network equipment in response to the presence information request;

13. The method of claim 12, wherein the method further comprises:

and displaying the target presentation information and the current chapter page label in a presentation style corresponding to the target presentation information in the reading application.

14. A method for providing presence information, wherein the method comprises:

the network equipment receives the presentation information request, responds to the presentation information request, and acquires one or more first presentation information and one or more second presentation information, wherein the first presentation information and the second presentation information respectively satisfy a first presentation style and a second presentation style, the first presentation information and the second presentation information respectively are advertisement information with different presentation styles, and determines target presentation information from the one or more first presentation information and the one or more second presentation information for each reading page in the reading application, wherein only one target presentation information is shown in each reading page, the first presentation style comprises a horizontal version style presented in the reading page, and the second presentation style comprises a vertical version style presented in an open screen;

the user equipment receives the target presentation information;

15. An apparatus for providing presence information, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any one of claims 1 to 13.

16. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-13.