CN111680249A - Method and equipment for pushing presence information - Google Patents

Method and equipment for pushing presence information Download PDF

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Publication number
CN111680249A
CN111680249A CN202010436445.XA CN202010436445A CN111680249A CN 111680249 A CN111680249 A CN 111680249A CN 202010436445 A CN202010436445 A CN 202010436445A CN 111680249 A CN111680249 A CN 111680249A
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information
presentation
presentation information
user equipment
presence information
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CN111680249B (en
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陈晓磊
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Shanghai Lianshang Network Technology Co Ltd
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Shanghai Lianshang Network Technology Co Ltd
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Priority to CN202010436445.XA priority Critical patent/CN111680249B/en
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Priority to PCT/CN2021/089144 priority patent/WO2021233062A1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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Abstract

The application aims to provide a method and equipment for pushing presence information, which are applied to network equipment, and the method comprises the following steps: determining one or more second presence information associated with first presence information to be pushed according to the first presence information; and sending at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment, so that in the presentation process of third presentation information on the user equipment, the at least one piece of second presentation information is firstly interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information. The method and the device can reduce the rate of the user's reaction to the first presentation information and improve the conversion rate of the first presentation information.

Description

Method and equipment for pushing presence information
Technical Field
The present application relates to the field of communications, and in particular, to a technique for pushing presence information.
Background
With the development of the era, the advertisement push facing the user is more and more widely concerned, in the prior art, two ways are generally adopted to realize the advertisement push facing the user, one way is to push the advertisement which may be interested by the user to the user according to the user portrait, the other way is to push the advertisement according to the bid rank of various advertisements, the advertisement with higher bid rank is preferentially pushed to the user, and in the prior art, when the advertisement needs to be pushed to the user device, the advertisement is directly sent to the user device and directly presented on the user device.
Disclosure of Invention
An object of the present application is to provide a method and an apparatus for pushing presence information.
According to an aspect of the present application, there is provided a method for pushing presence information applied to a network device, the method comprising:
determining one or more second presence information associated with first presence information to be pushed according to the first presence information;
and sending at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment, so that in the presentation process of third presentation information on the user equipment, the at least one piece of second presentation information is firstly interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
According to another aspect of the present application, there is provided a method for pushing presence information applied to a user equipment, the method comprising:
receiving at least one piece of second presence information and first presence information sent by a network device, wherein the at least one piece of second presence information is determined according to the first presence information;
and in the process of presenting third presentation information on the user equipment, firstly inserting and presenting the at least one piece of second presentation information in the third presentation information, and then inserting and presenting the first presentation information in the third presentation information.
According to an aspect of the present application, there is provided a network device for pushing presence information, the device comprising:
a one-to-one module for determining one or more second presence information associated with a first presence information to be pushed according to the first presence information;
a second module, configured to send at least one piece of second presentation information of the one or more pieces of second presentation information and the first presentation information to user equipment, so as to insert and present the at least one piece of second presentation information in the third presentation information in a presentation process of third presentation information on the user equipment, and then insert and present the first presentation information in the third presentation information.
According to another aspect of the present application, there is provided a user equipment for pushing presence information, the user equipment comprising:
a module, configured to receive at least one piece of second presence information and first presence information sent by a network device, where the at least one piece of second presence information is determined according to the first presence information;
and a second module, configured to, in a process of presenting third presentation information on the user equipment, first insert and present the at least one piece of second presentation information in the third presentation information, and then insert and present the first presentation information in the third presentation information.
According to an aspect of the present application, there is provided an apparatus for pushing presence information, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
determining one or more second presence information associated with first presence information to be pushed according to the first presence information;
and sending at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment, so that in the presentation process of third presentation information on the user equipment, the at least one piece of second presentation information is firstly interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
According to another aspect of the present application, there is provided an apparatus for pushing presence information, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
receiving at least one piece of second presence information and first presence information sent by a network device, wherein the at least one piece of second presence information is determined according to the first presence information;
and in the process of presenting third presentation information on the user equipment, firstly inserting and presenting the at least one piece of second presentation information in the third presentation information, and then inserting and presenting the first presentation information in the third presentation information.
According to one aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:
determining one or more second presence information associated with first presence information to be pushed according to the first presence information;
and sending at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment, so that in the presentation process of third presentation information on the user equipment, the at least one piece of second presentation information is firstly interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
According to another aspect of the application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to:
receiving at least one piece of second presence information and first presence information sent by a network device, wherein the at least one piece of second presence information is determined according to the first presence information;
and in the process of presenting third presentation information on the user equipment, firstly inserting and presenting the at least one piece of second presentation information in the third presentation information, and then inserting and presenting the first presentation information in the third presentation information.
Compared with the prior art, the method and the device have the advantages that one or more second presentation information associated with the first presentation information is determined, so that at least one second presentation information associated with the first presentation information is presented in the third presentation information on the user equipment in a penetrating manner, the first presentation information is presented in the third presentation information in a penetrating manner, the user can improve the interest of the first presentation information to be pushed in the process of browsing the third presentation information by the second presentation information in the penetrating manner, the first presentation information is presented in the third presentation information in a penetrating manner, the user's disinterest rate on the first presentation information is reduced, and the conversion rate of the first presentation information is improved.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates a flow chart of a method for pushing presence information applied to a network device according to an embodiment of the present application;
FIG. 2 illustrates a flow diagram of a method for pushing presence information applied to a user device, according to one embodiment of the present application;
FIG. 3 illustrates a flow diagram of a system method for pushing presence information, according to one embodiment of the present application;
FIG. 4 illustrates a network device architecture diagram for pushing presence information, according to an embodiment of the present application;
FIG. 5 illustrates a block diagram of a user equipment for pushing presence information, according to an embodiment of the present application;
FIG. 6 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.
The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
Fig. 1 is a flowchart illustrating a method for pushing presence information applied to a network device according to an embodiment of the present application, where the method includes steps S11 and S12. In step S11, the network device determines one or more second presence information associated with the first presence information according to the first presence information to be pushed; in step S12, the network device sends at least one piece of second presence information of the one or more pieces of second presence information and the first presence information to the user device, so that in a process of presenting third presence information on the user device, the at least one piece of second presence information is first interspersed in the third presence information, and then the first presence information is interspersed in the third presence information.
In step S11, the network device determines one or more second presence information associated with the first presence information according to the first presence information to be pushed. In some embodiments, the first presentation information may be an advertisement, or any other form of presentation information, such as an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding, etc., and the second presentation information includes, but is not limited to, media files associated with the advertisement in content, such as short videos, pictures, information, etc. For example, the first presence information is an advertisement of the child toothbrush a that needs to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from a video library of the network device as the second presence information associated with the advertisement of the child toothbrush a.
In step S12, the network device sends at least one piece of second presence information of the one or more pieces of second presence information and the first presence information to the user device, so that in a process of presenting third presence information on the user device, the at least one piece of second presence information is first interspersed in the third presence information, and then the first presence information is interspersed in the third presence information. In some embodiments, the manner in which the network device sends the at least one piece of second presence information and the first presence information to the user device may be that the at least one piece of second presence information and the first presence information are sent to the user device at the same time, or that the at least one piece of second presence information is sent to the user device first, and then the first presence information is sent to the user device, or that each piece of second presence information in the at least one piece of second presence information is sent to the user device intermittently first, and then the first presence information is sent to the user device. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information, and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in a current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first inserted and presented in the third presentation information, and then the first presentation information is inserted and presented in the third presentation information, so that a user can improve an interest of the first presentation information to be pushed by inserting and presenting the second presentation information in a process of browsing the third presentation information, and then insert and present the first presentation information in the third presentation information, thereby reducing an inverse interest rate of the user on the first presentation information and improving a conversion rate of the first presentation information.
In some embodiments, the step S11 includes: the network equipment obtains one or more presentation characteristics corresponding to the first presentation information, matches the one or more presentation characteristics with a plurality of presentation information, and determines one or more second presentation information associated with the first presentation information from the plurality of presentation information, wherein each second presentation information comprises at least one presentation characteristic of the one or more presentation characteristics. In some embodiments, the presentation characteristic corresponding to the first presentation information may be provided by a provider of the first presentation information, or may be determined by the network device after identifying the content of the first presentation information, for example, the first presentation information is an advertisement of the child toothbrush a, the network device determines that the presentation characteristics corresponding to the advertisement of the child toothbrush a include "child", "toothbrush", these two presentation features are then matched against all the short videos in the video library of the network device, according to the matching degree between the two presentation features and each short video, the short videos associated with the advertisement of the child toothbrush A are regarded as the short videos with the highest matching degree of the preset number of short videos or the short videos with the matching degree meeting the preset matching degree threshold, wherein at least one of the two presentation features is included in each short video.
In some embodiments, the step S12 includes a step S121 (not shown), a step S122 (not shown), and a step S123 (not shown). In step S121, the network device sends at least one piece of second presence information in the one or more pieces of second presence information to the user device, so as to intersperse and present the at least one piece of second presence information in third presence information on the user device in a presence process of the third presence information; in step S122, the network device receives first presence feedback information, which is sent by the user equipment and is directed to the at least one second presence information; in step S123, the network device determines, according to the first presence feedback information, whether the first presence information meets a predetermined pushing condition, and if so, sends the first presence information to the user device, so as to intersperse and present the first presence information in the third presence information. In some embodiments, at least one piece of second presentation information is sent to the user equipment, so as to alternately present at least one piece of second presentation information in a process that the user equipment is currently presenting third presentation information, then the user equipment sends presentation feedback information of the user for the at least one piece of second presentation information to the network equipment, after the network equipment receives the presentation feedback information, the network equipment judges whether the first presentation information meets a predetermined push condition according to the presentation feedback information, if so, the first presentation information is sent to the user equipment, so as to alternately present the first presentation information in a process that the user equipment is currently presenting third presentation information, wherein the presentation feedback information may be feedback for all pieces of second presentation information presented on the user equipment, and then sent to the user equipment, or may be feedback for each or several pieces of second presentation respectively, and then sent to the network devices, respectively. In some embodiments, the presentation feedback information includes, but is not limited to, a user feedback behavior such as a play-out rate, praise, comment, etc. of the second presentation information. For example, the first presentation information is an advertisement of the child toothbrush a, the short video B, the short video C and the short video D of the child toothbrush a appear in the video are screened out from the video library, then the three short videos are sent to the user equipment for alternate presentation, the user completely sees the short video B and the short video C, then the short video D is directly skipped over, and the corresponding presentation feedback information "the short video B and the short video C have been completely seen" is sent to the network equipment, if the predetermined push condition is that the user completely sees at least two short videos of the three short videos, the network equipment judges that the advertisement of the child toothbrush a meets the predetermined push condition according to the presentation feedback information, and then the advertisement of the child toothbrush a is sent to the user equipment for alternate presentation.
In some embodiments, the step S121 includes: and the network equipment transmits a plurality of pieces of second presence information in the one or more pieces of second presence information to the user equipment intermittently. In some embodiments, the network device intermittently transmits the at least one second presence information to the user device, may intermittently transmit each of the at least one second presence information to the user device, or may divide the at least one second presence information into a plurality of groups, where each group of presence information includes the plurality of second presence information, and then intermittently transmit each group of presence information to the user device.
In some embodiments, said intermittently transmitting a plurality of said one or more second presence information to the user equipment comprises: and determining push time corresponding to next-time sent target second presentation information according to the currently received first presentation feedback information, and sending the target second presentation information to user equipment when the push time is reached. In some embodiments, according to currently received presentation feedback information of one or more second presentation information that is currently presented on the user equipment by the user, a push time corresponding to a next target second presentation information to be sent to the user is determined, and when the push time is reached, the next target second presentation information to be sent to the user is sent to the user equipment. For example, the network device pushes the short video B to the user device for display, after the display is completed, the user device sends the display feedback information of the user for the short video B to the network device, the network device determines the push time of the next short video C to be sent to the user according to the display feedback information of the short video B, and sends the short video C to the user device for display when the push time is reached.
In some embodiments, the step S123 includes: the network equipment judges whether at least one piece of first presentation feedback information received currently meets a preset push condition, if so, the first presentation information is sent to the user equipment, whether the one or more pieces of second presentation information have remaining second presentation information which is not sent to the user equipment or not is detected, and if so, sending of the remaining second presentation information is stopped. In some embodiments, according to currently received presentation feedback information of one or more second presentation information that a user has presented on a user device, it is determined whether the first presentation information satisfies a predetermined push condition, and if so, the first presentation information is directly sent to the user device for presentation, and it is detected whether there is remaining second presentation information that has not been sent to the user device, and if so, sending of the remaining second presentation information is stopped. For example, the network device pushes the short video B to the user device for display, after the display is completed, the user device sends the display feedback information of the user for the short video B to the network device, and the network device directly sends the advertisement a to the user device for display according to the display feedback information of the short video B, and stops sending the short video C and the short video D which are not sent to the user device.
In some embodiments, the step S123 includes: the network equipment judges whether one or more pieces of first presentation feedback information meet a preset pushing condition, and if so, determines the pushing time of the first presentation information according to the one or more pieces of first presentation feedback information; and sending the first presentation information to the user equipment according to the pushing time. In some embodiments, it is determined whether a predetermined push condition is met according to currently received presentation feedback information of a user for one or more second presentation information currently presented on a user device, if so, a push time of the first presentation information is determined according to the presentation feedback information, a time interval between the push time and the presentation time of the second presentation information is too short to cause a user to feel dislike, the content of the second presentation information is too long to be forgotten by the user, the interest level of the first presentation information to be pushed is lost, and when the push time is reached, the first presentation information is sent to the user device for presentation.
In some embodiments, the determining a push time of the first presence information according to the one or more first presence feedback information includes: and determining the pushing time of the first presentation information according to the one or more first presentation feedback information and by combining one or more presentation characteristics corresponding to the first presentation information. For example, if the matching degree between the presentation feature corresponding to the first presentation information and the second presentation information is greater than or equal to a certain predetermined matching degree threshold value, and the association between the first presentation information and the second presentation information is large, the first presentation information may be sent to the user equipment for presentation later, so as to avoid causing user discomfort, and if the matching degree between the presentation feature corresponding to the first presentation information and the second presentation information is less than or equal to a certain predetermined matching degree threshold value, the association between the first presentation information and the second presentation information is small, the first presentation information may be sent to the user equipment for presentation earlier, so as to avoid reducing the interest degree of the user promoted by the second presentation information in the first presentation information to be pushed.
In some embodiments, the sending a plurality of the one or more second presence information to the user equipment includes: intermittently transmitting at least one of the one or more second presence information to the user equipment. In some embodiments, the at least one second presence information is sent to the user equipment intermittently, where each of the at least one second presence information is sent to the user equipment intermittently, or the at least one second presence information is divided into several groups, each group of presence information includes several second presence information, and then each group of presence information is sent to the user equipment intermittently.
In some embodiments, said intermittently transmitting a plurality of said one or more second presence information to said user equipment comprises: and according to the preset time interval information, each second presentation information in the plurality of second presentation information is sent to the user equipment discontinuously. In some embodiments, each second presentation information may be sent to the user equipment intermittently according to a predetermined time interval, for example, the short video B is sent to the user equipment for presentation, then the short video C is sent to the user equipment for presentation at an interval of 30 minutes, and then the short video D is sent to the user equipment for presentation at an interval of 30 minutes.
In some embodiments, the step of intermittently transmitting each of the plurality of second presence information to the user equipment includes step S13 (not shown) and step S14 (not shown). In step S13, the network device determines transmission time point information corresponding to each of the second presence information in the plurality of second presence information, where an interval between the transmission time point information of any two second presence information in the plurality of second presence information is greater than or equal to predetermined transmission interval threshold information; in step S14, the network device sends each piece of second presence information to the user device according to the sending time point information corresponding to the second presence information. In some embodiments, a sending interval between each second presence information and the last sent second presence information is determined, where the sending intervals between different second presence information may be the same or different, and then according to the sending interval between each second presence information and the last sent second presence information, the second presence information is sent to the user equipment after the sending interval from the sending time of the last sent second presence information.
In some embodiments, the step S13 includes: and the network equipment determines the sending time point information corresponding to each second presentation information according to the association information between each second presentation information in the plurality of second presentation information and the first presentation information. In some embodiments, according to the association degree between each second presence information and the first presence information, if the association degree is greater than or equal to a predetermined association degree threshold, the association between the second presence information and the first presence information is larger, the second presence information may be sent to the user equipment for presentation later, and if the association degree is less than or equal to a predetermined association degree threshold, the association between the second presence information and the first presence information is smaller, the second presence information may be sent to the user equipment for presentation earlier.
In some embodiments, the step S14 includes: the network equipment arranges the second presentation information in sequence in the plurality of second presentation information; and for each second presentation information except for the head of the queue in the plurality of second presentation information, determining the sending time point information corresponding to the second presentation information according to the associated information between the second presentation information and the previous second presentation information. In some embodiments, according to the association degree between each second presence information and the last sent second presence information, if the association degree is greater than or equal to a predetermined association degree threshold, the association between the second presence information and the last sent second presence information is larger, the second presence information may be sent to the user equipment for presentation later, and if the association degree is less than or equal to a predetermined association degree threshold, the association between the second presence information and the last sent second presence information is smaller, the second presence information may be sent to the user equipment for presentation earlier.
In some embodiments, the method further comprises: and the network equipment receives second presentation feedback information which is sent by the user equipment and corresponds to the first presentation information. In some embodiments, second presentation feedback information sent by the user equipment and addressed to the first presentation information already presented on the user equipment by the user is received, where the second presentation feedback information may be a user feedback behavior such as a play-out rate, a praise, and a comment of the first presentation information, and may also be whether the user performs a desired interaction behavior corresponding to the first presentation information and a specific execution result, for example, whether the user clicks a purchase link in an advertisement of the children toothbrush a, or whether the user places an order on a purchase page corresponding to the purchase link in the advertisement of the children toothbrush a.
In some embodiments, the method further comprises: the network equipment determines one or more pieces of third presentation information which need to be presented at the user equipment according to the second presentation feedback information, wherein presentation content corresponding to each piece of third presentation information is associated with presentation content corresponding to the first presentation information; sending at least one of the one or more third presence information to the user device. In some embodiments, according to the second presentation feedback information, determining whether the interest level of the user in the first presentation information exceeds a predetermined threshold, if so, determining one or more third presentation information associated with the presentation content corresponding to the first presentation information, and sending all or part of the one or more presentation information to the user equipment; in some embodiments, the association includes, but is not limited to, semantic association of the presentation content, type association of the presentation content, usage association of the presentation content, belonging to the same manufacturer or product family, etc., for example, the first presentation information is a toothbrush advertisement, and if the user's interest in the first presentation information is determined to be higher according to the second presentation feedback information corresponding to the first presentation information, the third presentation information associated with the first presentation information is determined, and the third presentation information is a plurality of toothpaste advertisements of the same brand.
In some embodiments, the method further comprises: the network equipment re-determines one or more fourth presence information associated with the first presence information according to the second presence feedback information; sending at least one of the one or more fourth presence information to the user equipment. In some embodiments, if it is determined that the user has a low interest level in the first presence information according to the second presence feedback information, one or more fourth presence information associated with the first presence information is determined, and all or part of the one or more fourth presence information is sent to the user equipment, so as to improve the user's interest in the first presence information, and facilitate subsequent re-presentation of the first presence information for better feedback.
In some embodiments, the method further comprises: the network equipment determines the second pushing opportunity of the first presentation information according to the second presentation feedback information; and according to the re-pushing opportunity, re-sending the first presentation information to the user equipment. In some embodiments, if it is determined that the user has a high interest level in the first presentation information according to the second presentation feedback information, the first presentation information may be pushed again after a short time interval, and if it is determined that the user has a poor feedback on the first presentation information according to the second presentation feedback information, the first presentation information may be pushed again after a slightly long time interval.
Fig. 2 shows a flowchart of a method for pushing presence information applied to a user equipment according to an embodiment of the present application, the method including steps S21 and S22. In step S21, the user equipment receives at least one piece of second presence information and the first presence information sent by the network equipment, where the at least one piece of second presence information is determined according to the first presence information; in step S22, in the process of presenting the third presentation information on the user equipment, the user equipment firstly alternates and presents the at least one piece of second presentation information in the third presentation information, and then alternates and presents the first presentation information in the third presentation information.
In step S21, the user equipment receives at least one second presence information and the first presence information sent by the network equipment, where the at least one second presence information is determined according to the first presence information. In some embodiments, the first presentation information may be an advertisement, such as an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding, etc., and the second presentation information includes, but is not limited to, media files associated with the advertisement in content, such as short videos, pictures, information, etc. For example, the first presence information is an advertisement of the child toothbrush a that needs to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from a video library of the network device as the second presence information associated with the advertisement of the child toothbrush a. In some embodiments, the manner in which the network device sends the at least one piece of second presence information and the first presence information to the user device may be that the at least one piece of second presence information and the first presence information are sent to the user device at the same time, or that the at least one piece of second presence information is sent to the user device first, and then the first presence information is sent to the user device, or that each piece of second presence information in the at least one piece of second presence information is sent to the user device intermittently first, and then the first presence information is sent to the user device.
In step S22, in the process of presenting the third presentation information on the user equipment, the user equipment firstly alternates and presents the at least one piece of second presentation information in the third presentation information, and then alternates and presents the first presentation information in the third presentation information. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information, and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in a current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first inserted and presented in the third presentation information, and then the first presentation information is inserted and presented in the third presentation information, so that a user can improve an interest of the first presentation information to be pushed by inserting and presenting the second presentation information in a process of browsing the third presentation information, and then insert and present the first presentation information in the third presentation information, thereby reducing an inverse interest rate of the user on the first presentation information and improving a conversion rate of the first presentation information.
In some embodiments, the step S21 includes: the user equipment receives at least one piece of second presentation information sent by the network equipment, wherein the at least one piece of second presentation information is determined according to the first presentation information to be pushed by the network equipment; acquiring first presentation feedback information corresponding to the at least one second presentation information, and sending the first presentation feedback information to the network equipment; and receiving the first presentation information sent by the network equipment. In some embodiments, the user equipment receives at least one piece of second presentation information sent by the network equipment, and in a current presentation process of third presentation information on the user equipment, first alternates and presents the at least one piece of second presentation information in the third presentation information, then obtains presentation feedback information of the user for the at least one piece of second presentation information, sends the presentation feedback information to the network equipment, then receives first presentation information sent by the network equipment, and alternates and presents the first presentation information in the third presentation information. In some embodiments, the presentation feedback information includes, but is not limited to, a user feedback behavior such as a play-out rate, praise, comment, etc. of the second presentation information. In some embodiments, the presence feedback information may be feedback of the user for all second presence information presented on the user equipment and then sent to the user equipment, or may be feedback of the user for each or several second presentations respectively and then sent to the network equipment respectively.
In some embodiments, the receiving at least one second presence information sent by the network device includes: and receiving a plurality of second presence information sent by the network equipment intermittently. In some embodiments, the network device intermittently transmits the at least one second presence information to the user device, may intermittently transmit each of the at least one second presence information to the user device, or may divide the at least one second presence information into a plurality of groups, where each group of presence information includes the plurality of second presence information, and then intermittently transmit each group of presence information to the user device.
In some embodiments, the method further comprises: and the user equipment acquires second presentation feedback information corresponding to the first presentation information and sends the second presentation feedback information to the network equipment. In some embodiments, the second presentation feedback information may be user feedback behaviors such as play-out rate, praise, comment, and the like of the first presentation information, and may also be whether the user performs a desired interaction behavior corresponding to the first presentation information and a specific execution result, for example, whether the user clicks a purchase link in the advertisement of the child toothbrush a, or whether the user places an order on a purchase page corresponding to the purchase link in the advertisement of the child toothbrush a.
FIG. 3 illustrates a flow diagram of a system method for pushing presence information, according to one embodiment of the present application.
As shown in fig. 3, in step S31, the network device determines one or more second presence information associated with the first presence information according to the first presence information to be pushed, where step S31 is the same as or similar to step S11, and is not repeated herein; in step S32, the network device sends at least one piece of second presence information of the one or more pieces of second presence information and the first presence information to the user device, where step S32 is the same as or similar to step S12, and is not described herein again; in step S33, the user equipment receives and presents the at least one piece of second presence information and the first presence information sent by the network equipment, and step S33 is the same as or similar to step S21, which is not described herein again; in step S34, in the process of presenting the third presentation information on the user equipment, the user equipment first alternates and presents the at least one piece of second presentation information in the third presentation information, and then alternates and presents the first presentation information in the third presentation information, and step S34 is the same as or similar to step S22, and is not repeated here.
Fig. 4 shows a block diagram of a network device for pushing presence information according to an embodiment of the present application, where the network device includes a one-module 11 and a two-module 12. A module 11, configured to determine, according to first presence information to be pushed, one or more pieces of second presence information associated with the first presence information; a second module 12, configured to send at least one piece of second presentation information of the one or more pieces of second presentation information and the first presentation information to user equipment, so as to insert and present the at least one piece of second presentation information in third presentation information on the user equipment in a presentation process of the third presentation information, and then insert and present the first presentation information in the third presentation information.
A module 11, configured to determine, according to first presence information to be pushed, one or more second presence information associated with the first presence information. In some embodiments, the first presentation information may be an advertisement, or any other form of presentation information, such as an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding, etc., and the second presentation information includes, but is not limited to, media files associated with the advertisement in content, such as short videos, pictures, information, etc. For example, the first presence information is an advertisement of the child toothbrush a that needs to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from a video library of the network device as the second presence information associated with the advertisement of the child toothbrush a.
A second module 12, configured to send at least one piece of second presentation information of the one or more pieces of second presentation information and the first presentation information to user equipment, so as to insert and present the at least one piece of second presentation information in third presentation information on the user equipment in a presentation process of the third presentation information, and then insert and present the first presentation information in the third presentation information. In some embodiments, the manner in which the network device sends the at least one piece of second presence information and the first presence information to the user device may be that the at least one piece of second presence information and the first presence information are sent to the user device at the same time, or that the at least one piece of second presence information is sent to the user device first, and then the first presence information is sent to the user device, or that each piece of second presence information in the at least one piece of second presence information is sent to the user device intermittently first, and then the first presence information is sent to the user device. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information, and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in a current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first inserted and presented in the third presentation information, and then the first presentation information is inserted and presented in the third presentation information, so that a user can improve an interest of the first presentation information to be pushed by inserting and presenting the second presentation information in a process of browsing the third presentation information, and then insert and present the first presentation information in the third presentation information, thereby reducing an inverse interest rate of the user on the first presentation information and improving a conversion rate of the first presentation information.
In some embodiments, the module 11 is configured to: the network equipment obtains one or more presentation characteristics corresponding to the first presentation information, matches the one or more presentation characteristics with a plurality of presentation information, and determines one or more second presentation information associated with the first presentation information from the plurality of presentation information, wherein each second presentation information comprises at least one presentation characteristic of the one or more presentation characteristics. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the two-module 12 includes a two-one module 121 (not shown), a two-two module 122 (not shown), and a two-three module 123 (not shown). A module for two-to-one 121, configured to send at least one piece of second presentation information in the one or more pieces of second presentation information to the user equipment, so as to intersperse presentation of the at least one piece of second presentation information in third presentation information on the user equipment in a presentation process of the third presentation information; a second module 122, configured to receive first presence feedback information sent by the user equipment for the at least one second presence information; a twenty-third module 123, configured to determine whether the first presentation information meets a predetermined pushing condition according to the first presentation feedback information, and if so, send the first presentation information to the user equipment, so as to present the first presentation information in the third presentation information in an interspersed manner. Here, the specific implementation manners of the first-second module 121, the second-second module 122, and the first-second-third module 123 are the same as or similar to the embodiments related to steps S121, S122, and S123 in fig. 1, and therefore, the detailed descriptions thereof are omitted, and the detailed descriptions thereof are incorporated herein by reference.
In some embodiments, the one-two-one module 121 is configured to: and intermittently transmitting a plurality of second presence information of the one or more second presence information to the user equipment. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, said intermittently transmitting a plurality of said one or more second presence information to the user equipment comprises: and determining push time corresponding to next-time sent target second presentation information according to the currently received first presentation feedback information, and sending the target second presentation information to user equipment when the push time is reached. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the two, and three modules 123 are configured to: and determining whether at least one piece of first presentation feedback information received currently meets a preset push condition, if so, sending the first presentation information to the user equipment, detecting whether residual second presentation information which is not sent to the user equipment exists in the one or more pieces of second presentation information, and if so, stopping sending the residual second presentation information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the two, and three modules 123 are configured to: judging whether one or more first presentation feedback information meets a preset push condition, and if so, determining the push time of the first presentation information according to the one or more first presentation feedback information; and sending the first presentation information to the user equipment according to the pushing time. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the determining a push time of the first presence information according to the one or more first presence feedback information includes: and determining the pushing time of the first presentation information according to the one or more first presentation feedback information and by combining one or more presentation characteristics corresponding to the first presentation information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the sending a plurality of the one or more second presence information to the user equipment includes: intermittently transmitting at least one of the one or more second presence information to the user equipment. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, said intermittently transmitting a plurality of said one or more second presence information to said user equipment comprises: and according to the preset time interval information, each second presentation information in the plurality of second presentation information is sent to the user equipment discontinuously. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, said intermittently transmitting each of said plurality of second presence information to said user equipment comprises a third module 13 (not shown) and a fourth module 14 (not shown). A third module 13, configured to determine sending time point information corresponding to each piece of the second presence information in the plurality of pieces of second presence information, where an interval between sending time point information of any two pieces of the second presence information in the plurality of pieces of second presence information is greater than or equal to predetermined sending interval threshold information; a fourth module 14, configured to send each second presence information to the user equipment according to the sending time point information corresponding to the second presence information. Here, the specific implementation manners of the third module 13 and the fourth module 14 are the same as or similar to those of the embodiments related to steps S13 and S14 in fig. 1, and therefore, the detailed descriptions thereof are omitted, and the detailed descriptions thereof are incorporated herein by reference.
In some embodiments, the one-three module 13 is configured to: and determining sending time point information corresponding to each second presentation information according to the associated information between each second presentation information in the plurality of second presentation information and the first presentation information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the one-four module 14 is configured to: each second presentation information in the plurality of second presentation information is arranged in sequence; and for each second presentation information except for the head of the queue in the plurality of second presentation information, determining the sending time point information corresponding to the second presentation information according to the associated information between the second presentation information and the previous second presentation information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the apparatus is further configured to: and the network equipment receives second presentation feedback information which is sent by the user equipment and corresponds to the first presentation information. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the apparatus is further configured to: the network equipment determines one or more pieces of third presentation information which need to be presented at the user equipment according to the second presentation feedback information, wherein presentation content corresponding to each piece of third presentation information is associated with presentation content corresponding to the first presentation information; sending at least one of the one or more third presence information to the user device. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the apparatus is further configured to: re-determining one or more fourth presence information associated with the first presence information according to the second presence feedback information; sending at least one of the one or more fourth presence information to the user equipment. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
In some embodiments, the apparatus is further configured to: determining the second push opportunity of the first presentation information according to the second presentation feedback information; and according to the re-pushing opportunity, re-sending the first presentation information to the user equipment. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 1, and therefore are not described again, and are included herein by reference.
Fig. 5 shows a structure diagram of a user equipment for pushing presence information according to an embodiment of the present application, where the user equipment includes a two-in-one module 21 and a two-in-two module 22. A first module 21, configured to receive at least one piece of second presence information and first presence information sent by a network device, where the at least one piece of second presence information is determined according to the first presence information; a second module 22, configured to, in a process of presenting third presence information on the user equipment, first insert and present the at least one piece of second presence information in the third presence information, and then insert and present the first presence information in the third presence information.
A module 21, configured to receive at least one piece of second presence information and first presence information sent by a network device, where the at least one piece of second presence information is determined according to the first presence information. In some embodiments, the first presentation information may be an advertisement, such as an advertisement that needs to be pushed to the user for presentation at the user device, as determined by bidding, etc., and the second presentation information includes, but is not limited to, media files associated with the advertisement in content, such as short videos, pictures, information, etc. For example, the first presence information is an advertisement of the child toothbrush a that needs to be pushed, and a short video of the child toothbrush a appearing in the video is screened out from a video library of the network device as the second presence information associated with the advertisement of the child toothbrush a. In some embodiments, the manner in which the network device sends the at least one piece of second presence information and the first presence information to the user device may be that the at least one piece of second presence information and the first presence information are sent to the user device at the same time, or that the at least one piece of second presence information is sent to the user device first, and then the first presence information is sent to the user device, or that each piece of second presence information in the at least one piece of second presence information is sent to the user device intermittently first, and then the first presence information is sent to the user device.
A second module 22, configured to, in a process of presenting third presence information on the user equipment, first insert and present the at least one piece of second presence information in the third presence information, and then insert and present the first presence information in the third presence information. In some embodiments, the third presentation information is content currently being presented on the user equipment, for example, a short video, a picture, information, and the like, after the user equipment receives at least one piece of second presentation information and the first presentation information, in a current presentation process of the third presentation information on the user equipment, at least one piece of second presentation information is first inserted and presented in the third presentation information, and then the first presentation information is inserted and presented in the third presentation information, so that a user can improve an interest of the first presentation information to be pushed by inserting and presenting the second presentation information in a process of browsing the third presentation information, and then insert and present the first presentation information in the third presentation information, thereby reducing an inverse interest rate of the user on the first presentation information and improving a conversion rate of the first presentation information.
In some embodiments, the two-in-one module 21 is configured to: receiving at least one piece of second presence information sent by the network equipment, wherein the at least one piece of second presence information is determined according to the first presence information to be pushed by the network equipment; acquiring first presentation feedback information corresponding to the at least one second presentation information, and sending the first presentation feedback information to the network equipment; and receiving the first presentation information sent by the network equipment. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the receiving at least one second presence information sent by the network device includes: and receiving a plurality of pieces of second presence information which are sent by the network equipment discontinuously. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.
In some embodiments, the apparatus is further configured to: and acquiring second presentation feedback information corresponding to the first presentation information, and sending the second presentation feedback information to the network equipment. Here, the related operations are the same as or similar to those of the embodiment shown in fig. 2, and therefore are not described again, and are included herein by reference.
FIG. 6 illustrates an exemplary system that can be used to implement the various embodiments described in this application.
In some embodiments, as shown in FIG. 6, the system 300 can be implemented as any of the devices in the various embodiments described. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.
The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.
System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).
For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.
For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).
NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.
Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).
In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a holding computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims (24)

1. A method for pushing presence information is applied to a network device, wherein the method comprises the following steps:
determining one or more second presence information associated with first presence information to be pushed according to the first presence information;
and sending at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment, so that in the presentation process of third presentation information on the user equipment, the at least one piece of second presentation information is firstly interspersed and presented in the third presentation information, and then the first presentation information is interspersed and presented in the third presentation information.
2. The method of claim 1, wherein the determining, from the first presence information to be pushed, one or more second presence information associated with the first presence information comprises:
the method comprises the steps of obtaining one or more presentation characteristics corresponding to the first presentation information, matching the one or more presentation characteristics with a plurality of presentation information, and determining one or more second presentation information associated with the first presentation information from the plurality of presentation information, wherein each second presentation information comprises at least one presentation characteristic of the one or more presentation characteristics.
3. The method of claim 1, wherein the sending at least one of the one or more second presence information and the first presence information to a user device to intersperse presentation of the at least one second presence information in third presence information and intersperse presentation of the first presence information in the third presence information in a presentation of the third presence information on the user device comprises:
sending at least one piece of second presentation information in the one or more pieces of second presentation information to user equipment, so as to intersperse and present the at least one piece of second presentation information in third presentation information in a presentation process of the third presentation information on the user equipment;
receiving first presentation feedback information aiming at the at least one second presentation information sent by the user equipment;
and judging whether the first presentation information meets a preset push condition or not according to the first presentation feedback information, and if so, sending the first presentation information to the user equipment so as to alternately present the first presentation information in the third presentation information.
4. The method of claim 3, wherein the sending at least one of the one or more second presence information to a user device comprises:
and intermittently transmitting a plurality of second presence information of the one or more second presence information to the user equipment.
5. The method of claim 4, wherein the intermittently transmitting a plurality of the one or more second presence information to the user equipment comprises:
and determining push time corresponding to next-time sent target second presentation information according to the currently received first presentation feedback information, and sending the target second presentation information to user equipment when the push time is reached.
6. The method of claim 4, wherein the determining, according to the first presence feedback information, whether the first presence information satisfies a predetermined pushing condition, and if so, sending the first presence information to the user equipment to intersperse and present the first presence information in the third presence information, includes:
and judging whether at least one piece of first presentation feedback information received currently meets a preset push condition, if so, sending the first presentation information to the user equipment, detecting whether one or more pieces of second presentation information have residual second presentation information which is not sent to the user equipment, and if so, stopping sending the residual second presentation information.
7. The method of claim 4, wherein the determining, according to the first presence feedback information, whether the first presence information satisfies a predetermined pushing condition, and if so, sending the first presence information to the user equipment to intersperse and present the first presence information in the third presence information, includes:
determining whether one or more pieces of the first presentation feedback information meet a preset push condition, and if so, determining the push time of the first presentation information according to the one or more pieces of the first presentation feedback information;
and sending the first presentation information to the user equipment according to the pushing time.
8. The method of claim 7, wherein the determining a push time for the first presence information from the one or more first presence feedback information comprises:
and determining the pushing time of the first presentation information according to the one or more first presentation feedback information and by combining one or more presentation characteristics corresponding to the first presentation information.
9. The method of claim 1, wherein the sending at least one of the one or more second presence information to a user device comprises:
and intermittently transmitting a plurality of second presence information of the one or more second presence information to the user equipment.
10. The method of claim 4 or 9, wherein said intermittently transmitting a plurality of the one or more second presence information to the user equipment comprises:
and according to the preset time interval information, each second presentation information in the plurality of second presentation information is sent to the user equipment discontinuously.
11. The method of claim 4 or 9, wherein said intermittently transmitting each of the plurality of second presence information to the user equipment comprises:
determining sending time point information corresponding to each piece of second presentation information in the plurality of pieces of second presentation information, wherein an interval between the sending time point information of any two pieces of second presentation information in the plurality of pieces of second presentation information is greater than or equal to predetermined sending interval threshold information;
and sending the second presentation information to the user equipment according to the sending time point information corresponding to each piece of second presentation information.
12. The method of claim 11, wherein the determining the transmission time point information corresponding to each of the plurality of second presence information comprises:
and determining sending time point information corresponding to each second presentation information according to the associated information between each second presentation information in the plurality of second presentation information and the first presentation information.
13. The method of claim 11, wherein the determining the transmission time point information corresponding to each of the plurality of second presence information comprises:
arranging each second presentation information in the plurality of second presentation information in sequence; and for each piece of second presentation information except for the head of the queue in the at least one piece of second presentation information, determining sending time point information corresponding to the second presentation information according to the associated information between the second presentation information and the previous second presentation information.
14. The method of claim 1, wherein the method further comprises:
and receiving second presentation feedback information which is sent by the user equipment and corresponds to the first presentation information.
15. The method of claim 14, wherein the method further comprises:
determining one or more pieces of third presentation information which need to be presented at the user equipment according to the second presentation feedback information, wherein presentation content corresponding to each piece of third presentation information is associated with presentation content corresponding to the first presentation information;
sending at least one of the one or more third presence information to the user device.
16. The method of claim 14, wherein the method further comprises:
re-determining one or more fourth presence information associated with the first presence information according to the second presence feedback information;
sending at least one of the one or more fourth presence information to the user equipment.
17. The method of claim 14, wherein the method further comprises:
determining the second push opportunity of the first presentation information according to the second presentation feedback information;
and according to the re-pushing opportunity, re-sending the first presentation information to the user equipment.
18. A method for pushing presence information is applied to user equipment, wherein the method comprises the following steps:
receiving at least one piece of second presence information and first presence information sent by a network device, wherein the at least one piece of second presence information is determined according to the first presence information;
and in the process of presenting third presentation information on the user equipment, firstly inserting and presenting the at least one piece of second presentation information in the third presentation information, and then inserting and presenting the first presentation information in the third presentation information.
19. The method of claim 18, wherein the receiving at least one of the second presence information and the first presence information sent by the network device comprises:
receiving at least one piece of second presence information sent by network equipment, wherein the at least one piece of second presence information is determined according to the first presence information to be pushed by the network equipment;
acquiring first presentation feedback information corresponding to the at least one second presentation information, and sending the first presentation feedback information to the network equipment;
and receiving the first presentation information sent by the network equipment.
20. The method of claim 18 or 19, wherein the receiving at least one second presence information sent by the network device comprises:
and receiving a plurality of second presence information sent by the network equipment intermittently.
21. The method of any of claims 18 to 20, wherein the method further comprises:
and acquiring second presentation feedback information corresponding to the first presentation information, and sending the second presentation feedback information to the network equipment.
22. A method of pushing presence information, wherein the method comprises:
the network equipment determines one or more pieces of second presentation information associated with the first presentation information according to the first presentation information to be pushed;
the network equipment sends at least one piece of second presentation information in the one or more pieces of second presentation information and the first presentation information to user equipment;
the user equipment receives and presents the at least one piece of second presentation information and the first presentation information sent by the network equipment;
in the process of presenting the third presentation information on the user equipment, the user equipment first intersperses presenting the at least one piece of second presentation information in the third presentation information, and then intersperses presenting the first presentation information in the third presentation information.
23. An apparatus for recommending presence information, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any one of claims 1 to 21.
24. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-21.
CN202010436445.XA 2020-05-21 2020-05-21 Method and device for pushing presentation information Active CN111680249B (en)

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