CN108377273B

CN108377273B - Information pushing method, server and device

Info

Publication number: CN108377273B
Application number: CN201810462753.2A
Authority: CN
Inventors: 王俊
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2018-05-15
Filing date: 2018-05-15
Publication date: 2021-03-05
Anticipated expiration: 2038-05-15
Also published as: CN108377273A

Abstract

The invention discloses an information pushing method, a server, an apparatus, an electronic device and a computer readable storage medium. The method comprises the following steps: generating related labels according to the content of the information, and pushing the information and the related labels to each client; when a label attention notification reported by a client is received, correspondingly storing a user account and a label concerned by the user account logged on the client into a user attention label library; and pushing information associated with the label corresponding to the user account to the client logged in by the corresponding user account according to the corresponding relation in the user concern label library. Therefore, according to the technical scheme, the user can pay attention to the interested tags according to the own requirements, so that the received information can be the information associated with the concerned tags, the information which is not interested by the user or the information which does not meet the own requirements is avoided being received, the use experience of the user is improved, and the viscosity of the user is increased.

Description

Information pushing method, server and device

Technical Field

The invention relates to the technical field of computers, in particular to an information pushing method, a server, an apparatus, an electronic device and a computer readable storage medium.

Background

With the development of internet technology, users can obtain various messages through a network, and one of the most convenient message obtaining modes is through various application programs in terminal equipment, such as a news website, a news APP, and the like. When the information is obtained by the above method, the server generally pushes a corresponding message to the corresponding client for the user to select. When the server pushes the message to the user, generally, the message is pushed according to the hot spot, for example, hot spot news is pushed, but the user does not necessarily obtain the message desired by the user; or, the pushing is performed according to the historical browsing records of the user, but some browsing records that the user has no interest or are caused by mistaken clicking of the user, and the user feels dislike emotion due to continuous pushing of related messages, so that the use experience of the user is reduced.

Disclosure of Invention

In view of the above, the present invention is proposed to provide an information pushing method, a server, an apparatus, an electronic device and a computer-readable storage medium that overcome or at least partially solve the above problems.

According to an aspect of the present invention, there is provided an information pushing method, wherein the method includes:

generating related labels according to the content of the information, and pushing the information and the related labels to each client;

when a label attention notification reported by a client is received, correspondingly storing a user account and a label concerned by the user account logged on the client into a user attention label library;

and pushing information associated with the label corresponding to the user account to the client logged in by the corresponding user account according to the corresponding relation in the user concern label library.

Optionally, the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

Optionally, the generating the associated tag according to the content of the information includes:

matching the content of the information with the hot words in the hot word library, and if a matching item exists, taking the matched hot word as a label associated with the information;

and/or the presence of a gas in the gas,

a person name or an event name is extracted from the content of the information as a tag associated with the information.

Optionally, the pushing information to each client together with the associated tag includes:

the newly generated information is pushed to all users' clients in real time together with the associated tags as universally pushed information.

Optionally, the pushing, according to the corresponding relationship in the user interest tag library, information associated with a tag corresponding to a user account to a client logged in by the corresponding user account includes:

and for a piece of newly generated information, searching a user account corresponding to the associated label from a user attention label library according to the label associated with the information, and pushing the information serving as the customized pushed information to a client logged in by the searched user account.

for a plurality of pieces of newly generated information, when labels associated with the plurality of pieces of newly generated information are the same, comparing the contents of the plurality of pieces of newly generated information, calculating the content contact ratio, and selecting one or more pieces of information from the plurality of pieces of newly generated information according to the calculated content contact ratio and a preset threshold value;

and searching a user account corresponding to the associated label from a user attention label library according to the label associated with the plurality of pieces of newly generated information, and pushing the selected one or more pieces of information serving as customized pushed information to a client logged in by the searched user account.

According to another aspect of the present invention, an information pushing method is provided, wherein the method includes:

receiving and displaying information pushed by a server as commonly pushed information and a label associated with the information;

when the displayed label is triggered, reporting a label attention notification to a server, wherein the label attention notification comprises the following steps: the logged-in user account and the triggered label;

and receiving and displaying the information pushed by the server as the customized pushed information.

Optionally, the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

Optionally, the receiving and displaying, by the server, information pushed as universally pushed information and a tag associated with the information pushed by the server includes:

receiving information pushed by the server as commonly pushed information and associated labels thereof, and displaying the information and the associated labels in a home page.

Optionally, the receiving and displaying, by the server, information pushed by the customized pushed information includes:

receiving information pushed by the server as customized pushed information, and displaying the information in the personal page.

According to still another aspect of the present invention, there is provided an information push server, wherein the server includes:

the label generating unit is suitable for generating related labels according to the content of the information and pushing the information and the related labels to the clients;

the attention notification receiving unit is suitable for storing a user account and an attention tag which are logged in a client into a user attention tag library correspondingly when a tag attention notification reported by the client is received;

and the information pushing unit is suitable for pushing information associated with the label corresponding to the user account to the client logged in by the corresponding user account according to the corresponding relation in the user concerned label library.

Optionally, the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

Alternatively,

the tag generation unit is suitable for matching the content of the information with the hot words in the hot word library, and if a matching item exists, the matched hot words are used as tags associated with the information; and/or extracting a person name or an event name from the content of the information as a tag associated with the information.

Alternatively,

the label generating unit is suitable for pushing the newly generated information and the associated labels together as commonly pushed information to the clients of all users in real time.

Alternatively,

the information pushing unit is suitable for searching a user account corresponding to the associated label from the user attention label library according to the label associated with the information for a piece of newly generated information, and pushing the information serving as the customized pushed information to a client logged in by the searched user account.

Alternatively,

the information pushing unit is suitable for comparing the content of the plurality of pieces of newly generated information when the labels associated with the plurality of pieces of newly generated information are the same, calculating the content contact ratio, and selecting one or more pieces of information from the plurality of pieces of newly generated information according to the calculated content contact ratio and a preset threshold value; and searching a user account corresponding to the associated label from a user attention label library according to the label associated with the plurality of pieces of newly generated information, and pushing the selected one or more pieces of information serving as customized pushed information to a client logged in by the searched user account.

According to still another aspect of the present invention, there is provided an information pushing apparatus, wherein the apparatus includes:

the receiving unit is suitable for receiving the information pushed by the server as the commonly pushed information and the associated label thereof and displaying the information;

an attention notification reporting unit, adapted to report a tag attention notification to a server when a displayed tag is triggered, where the tag attention notification includes: the logged-in user account and the triggered label;

the receiving unit is also suitable for receiving the information pushed by the server as the customized pushed information and displaying the information.

Optionally, the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

Alternatively,

the receiving unit is suitable for receiving the information pushed by the server as the commonly pushed information and the related labels thereof, and displaying the information and the related labels in the home page.

Alternatively,

the receiving unit is suitable for receiving information pushed by the server as customized pushed information and displaying the information in the personal page.

According to still another aspect of the present invention, there is provided an electronic apparatus, wherein the electronic apparatus includes:

a processor; and the number of the first and second groups,

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform a method according to any of the preceding.

According to yet another aspect of the invention, a computer readable storage medium is provided, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement any of the methods of the preceding.

According to the technical scheme of the invention, the associated labels are generated according to the content of the information, and the information and the associated labels are pushed to each client side; when a label attention notification reported by a client is received, correspondingly storing a user account and a label concerned by the user account logged on the client into a user attention label library; and pushing information associated with the label corresponding to the user account to the client logged in by the corresponding user account according to the corresponding relation in the user concern label library. Therefore, according to the technical scheme, the user can pay attention to the interested tags according to the own requirements, so that the received information can be the information associated with the concerned tags, the information which is not interested by the user or the information which does not meet the own requirements is avoided being received, the use experience of the user is improved, and the viscosity of the user is increased.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

FIG. 1 shows a flow diagram of an information push method according to one embodiment of the invention;

FIG. 2 is a flow chart diagram illustrating an information pushing method according to another embodiment of the invention;

fig. 3 is a schematic structural diagram of an information push server according to an embodiment of the present invention;

FIG. 4 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;

FIG. 5 shows a schematic structural diagram of an electronic device according to one embodiment of the invention;

fig. 6 shows a schematic structural diagram of a computer-readable storage medium according to an embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Fig. 1 is a flowchart illustrating an information pushing method according to an embodiment of the present invention, which is illustrated from a server side. As shown in fig. 1, the method includes:

step S110, generating related labels according to the content of the information, and pushing the information and the related labels to each client.

Here, the associated tag is generated according to the content of the information, for example, the content of the information may be a title of the information, the associated tag is a keyword in the title, or the content of the information is body text content of the information, and the associated tag may be a word or a phrase which appears most frequently in the body text content.

In this embodiment, the associated tags of the plurality of information may be the same. A message may also generate one or more associated tags.

In this embodiment, the information and the associated tag are pushed to each client (for example, a news APP or a microblog client), that is, when the server pushes the information to each client, the associated tag is also pushed to each client, so that the user can select whether to pay attention to the client by the pushed associated tag at the client side. For example, a control with a label is displayed behind the information title, when the user triggers the control, the user is determined to pay attention to the label, or when the user triggers the control, the user is prompted whether to confirm the attention, and when the user confirms the attention, the user is determined to pay attention to the label.

Step S120, when receiving a label attention notification reported by a client, storing the user account and the concerned label logged on the client into a user attention label library correspondingly.

And a user concerned label library is arranged on the server side, and after a notice of label attention reported by a client is received, the user account number logged in by the client and the label concerned by the client are correspondingly stored in the library, so that the server can carry out pushing operation according to the user concerned label library. For example, if the client 1 reports a notice of paying attention to the tag 1, the user account 1 logged in by the client 1 is stored corresponding to the tag 1; and if the client 2 reports the attention notice to the tag 2, the user account 1 logged in by the client 2 is correspondingly stored with the tag 2.

Step S130, pushing information associated with the label corresponding to the user account to the client logged in by the corresponding user account according to the corresponding relationship in the user interest label library.

Therefore, according to the embodiment, the user can pay attention to the interested tag according to the own requirement, so that the received information can be the information associated with the concerned tag, the information which is not interested by the user or the information which does not meet the own requirement is avoided, the use experience of the user is improved, and the viscosity of the user is increased.

In view of the fact that in the prior art, when information is pushed to a user, only hot spot pushing or pushing of user behavior habits is performed, if the user wants to know the subsequent development of an event in the message, the user can only search again from the pushed huge amount of information to obtain the subsequent development message of the time, and the user is inconvenient to browse the message.

In this embodiment, a user pays attention to a tag of interest (for example, an event that the user wants to know subsequent development) that is stored in a tag database of interest of the user, so that the tag of interest of the user is pushed to the user, and information can be pushed according to a corresponding relationship in the tag database of interest of the user, that is, information associated with the tag corresponding to the user account is pushed to a client registered by the corresponding user account. For example, a user pays attention to a tag of an event, when a new message is generated subsequently to the event, the new message is also related to the event, the generated tag is consistent with a tag of previous information, and the new message is pushed to the user according to the tag, so that the user can directly acquire the subsequent development condition of the event. On the basis of the above example, according to the corresponding relationship in the user interest tag library, the information associated with the tag 1 is sent to the client 1 where the user account 1 logs in, and the information associated with the tag 2 is sent to the client 2 where the user account 2 logs in, so as to meet different requirements of the user account 1 and the user account 2.

That is to say, in the technical scheme, the influence of only using the weight of the article itself on the message recommendation in the prior art is overcome, the attention of the user to the event in the message is ignored, the user cannot conveniently browse the message of the interesting event, and the message push can be performed according to the difference of tags concerned by different users, and the message push is performed on the user by taking the selection of the user as a reference.

In one embodiment of the invention, the information shown in FIG. 1 includes one or more of the following:

a news message; an electronic book chapter update message; the new game pushes out a message.

In this embodiment, for example, a certain entertainment news is about a male star, the generated associated tag is the name of the male star, and the user wants to pay attention to the information of the male star, and then an attention notification that the user pays attention to the name of the male star can be reported through the client, and then another information is generated, and the associated tag generated by the newly generated information is also the name of the male star, and then the newly generated information is pushed to the client that the user logs in.

Similarly, if a user is interested in an updated network novel, the user can pay attention to the label "name of the network novel" associated with the network novel, and the network novel is pushed to the user when the network novel has a chapter update message; a tag with multiple associations in a game is a 'fight type', and after a user pays attention to the tag, when a new game of the fight type pushes out a message, the message is pushed to the user.

In one embodiment of the present invention, the generating of the associated tag according to the content of the information in step S110 includes: matching the content of the information with the hot words in the hot word library, and if a matching item exists, taking the matched hot word as a label associated with the information; and/or extracting a person name or an event name from the content of the information as a tag associated with the information.

In this embodiment, a hot word library is provided, the latest hottest hot word in the time slot is stored in the hot word library, and when a tag is generated, the tag may be generated according to the hot word library, for example, a hot word of "world cup" is stored in the hot word library, when information is about the russian world cup in 2018, the information may be matched according to the hot word "world cup" in the hot word library, and when a matching item "world cup" exists, the "world cup" is used as the tag associated with the information.

In addition, in consideration of information about a person or an event, such as entertainment news, a tag associated with the corresponding person name or event name as the information may be more representative of the content of the information, or more relevant information may be obtained after the user pays attention to the tag.

Preferably, the information can also be labeled according to words with high occurrence frequency of the information content.

In one embodiment of the present invention, the pushing information to each client together with the associated tag in step S110 comprises: the newly generated information is pushed to all users' clients in real time together with the associated tags as universally pushed information.

When a message is pushed to a user, only information associated with a tag concerned by the user is pushed, which may result in comparison of information obtained by the user, and other information needs to be pushed to the user, so that the user may pay attention to more messages, and also the user may pay attention to more interested tags, and it is considered that the latest generated information may arouse more interest of the user.

In an embodiment of the present invention, the pushing, according to the corresponding relationship in the user interest tag library, information associated with the tag corresponding to the user account to the client logged in by the corresponding user account in step S130 includes: and for a piece of newly generated information, searching a user account corresponding to the associated label from a user attention label library according to the label associated with the information, and pushing the information serving as the customized pushed information to a client logged in by the searched user account.

As explained above, when a user wants to keep focusing on an event and a new message is generated at that time, the generated associated tag may be consistent with the tag generated by the previous message at that time, and in order to enable the user to obtain the latest message about the event, specifically: and for a piece of newly generated information, generating a related label according to the newly generated information, searching a user account corresponding to the related label from a user interest label library according to the label related to the newly generated information, and pushing the information serving as the customized pushed information to a client logged in by the searched user account.

In the above embodiment, the newly generated information and associated tag are pushed as the information of the normal push. In this embodiment, the message for pushing the tag focused by the user to the user is different according to the user, and may be pushed as the customized pushed information.

In an embodiment of the present invention, the pushing, according to the corresponding relationship in the user interest tag library, information associated with the tag corresponding to the user account to the client logged in by the corresponding user account in step S130 includes: for a plurality of pieces of newly generated information, when labels associated with the plurality of pieces of newly generated information are the same, comparing the contents of the plurality of pieces of newly generated information, calculating the content contact ratio, and selecting one or more pieces of information from the plurality of pieces of newly generated information according to the calculated content contact ratio and a preset threshold value; and searching a user account corresponding to the associated label from a user attention label library according to the label associated with the plurality of pieces of newly generated information, and pushing the selected one or more pieces of information serving as customized pushed information to a client logged in by the searched user account.

Considering that in the prior art, the messages pushed to the user may be obtained from each news platform, such as news information, internet news, hundred news, and the like, and for the information of the same event, the content of the information of each news platform may be the same or almost the same, if all the newly generated information is pushed to the user, it is inconvenient for the user to select, or when the user browses a plurality of messages and finds that the information is the same or similar, the use experience of the user may be reduced, so in order to prevent this, in this embodiment, the messages are screened, specifically: and calculating the content contact ratio according to the content of each message, and selecting one or more messages to push according to the calculated content contact ratio. For example, the tags associated with the newly generated message 1, message 2 and message 3 are the same, and it is found from the content (e.g. text content and/or picture) of the message 1, message 2 and message 3 that the content overlap ratio of the message 1 and message 2 is 90%, the content overlap ratio of the message 2 and message 3 is 30%, the content overlap ratio of the message 1 and message 3 is 40%, and the preset threshold is set to be 50%, then the message 2 and message 3 are pushed to the user according to the calculated content overlap ratio. When pushing the information to the user, specifically, a user account corresponding to the associated tag is found from a user attention tag library according to the same tag of the information 1, the information 2 and the information 3, and the selected information 2 and the selected information 3 are pushed to a client side where the found user account is logged in as customized pushed information.

As can be seen from the above description, in the technical scheme, the pushed message can be divided into two parts, one is a commonly pushed message, and the hotspot information and the behavior habit of the user can be used as a basis for pushing reference, for example, the hotspot information is pushed to the user or the message is pushed according to the behavior habit of the user; the other part is to customize the pushed message, namely, only according to the concerned label selected by the user as the pushing basis.

In one embodiment of the present invention, the method shown in fig. 1 further comprises:

when a notice of canceling the attention of the label reported by a client is received, the user account and the label canceling the attention of the user account logged on the client are deleted from a user attention label library.

In this embodiment, when the user no longer needs to acquire information of a tag that has been paid attention to, the user may perform an operation of canceling the tag, for example, a control for canceling the attention is provided on the client side, so that the information associated with the tag is not pushed to the user as a customized message any more, and thus, the user may select the tag that has been paid attention to or the tag that has been cancelled attention to himself or herself according to the requirement, thereby ensuring the freedom of selection of the user and further enhancing the user experience.

Fig. 2 is a flow chart of an information pushing method according to another embodiment of the present invention, which is illustrated from the client side. As shown in fig. 2, the method includes:

step S210, receiving and displaying the information pushed by the server as the commonly pushed information and the associated tag thereof.

Step S220, when the displayed tag is triggered, reporting a tag attention notification to the server, where the tag attention notification includes: the logged-in user account and the triggered label.

Step S230, receiving and displaying the information pushed by the server as the customized pushed information.

In this embodiment, two kinds of messages are displayed to the user, one is a generally pushed message, and the user can select whether to pay attention to the tag through its associated tag, for example, by triggering a control corresponding to the tag, after the tag control is triggered, the logged-in user account and the triggered tag are sent to the server, so that when the server receives a tag attention notification reported by the client, the logged-in user account and the triggered tag sent by the client are correspondingly stored in a user attention tag library. The server can push information associated with the label corresponding to the user account to the client logged in by the corresponding user account according to the corresponding relation in the user interest label library, the information pushed according to the interest label is pushed to the client as a customized push message, and the client displays the information pushed by the server when receiving the information pushed by the server.

In an embodiment of the present invention, the information includes one or more of the following: a news message; an electronic book chapter update message; the new game pushes out a message.

That is, in this embodiment, the user may receive one or more of the above-described messages, either as a general push message or as a customized recommendation message.

In order to distinguish the universally pushed information from the message as the customized recommendation, two pages are provided at the client, one is a home page and one is a personal page, the universally pushed message can be shown in the home page, and the customized recommendation message is pushed according to the personal requirement and thus can be shown in the personal page, specifically:

(1) in an embodiment of the present invention, the receiving and presenting, by the server in step S210, the information pushed as the commonly-pushed information and the associated tag thereof includes: receiving information pushed by the server as commonly pushed information and associated labels thereof, and displaying the information and the associated labels in a home page.

(2) In one embodiment of the present invention, the receiving and presenting the information pushed by the server as the customized pushed information in step S230 includes: receiving information pushed by the server as customized pushed information, and displaying the information in the personal page.

In the above embodiment, when the server pushes the message, the server sends the description of the message, that is, the message is a general recommended message or a customized message, and the client can know whether to present the message on the home page or the private page according to the description of the message.

In one embodiment of the present invention, the method shown in fig. 2 further comprises:

when the label is triggered to cancel the attention, reporting a notification of canceling the attention of the label to a server, wherein the notification of canceling the attention of the label comprises the following steps: the logged-in user account and the tag that is removed from attention.

In this embodiment, when the user no longer needs to acquire information of a tag that has been paid attention to, the user may perform an operation of canceling the tag, for example, triggering a control for canceling the attention to the user, and the server no longer pushes information associated with the tag to the user as a customized message.

Fig. 3 shows a schematic structural diagram of an information push server according to an embodiment of the present invention. As shown in fig. 3, the information push server 300 includes:

and a tag generating unit 310 adapted to generate an associated tag according to the content of the information and push the information and the associated tag to each client.

The attention notification receiving unit 320 is adapted to, when receiving a tag attention notification reported by a client, store a user account logged in the client and a tag concerned by the user account into a tag library concerned by the user correspondingly.

The information pushing unit 330 is adapted to push information associated with a tag corresponding to a user account to a client logged in by the corresponding user account according to a corresponding relationship in the user interest tag library.

In an embodiment of the present invention, the information includes one or more of the following:

In an embodiment of the present invention, the tag generating unit 310 is adapted to match the content of the information with the hot words in the hot word library, and if there is a matching item, the matched hot word is used as a tag associated with the information; and/or extracting a person name or an event name from the content of the information as a tag associated with the information.

In an embodiment of the invention, the tag generation unit 310 is adapted to push the newly generated information together with the associated tags to the clients of all users as universally pushed information in real time.

In an embodiment of the present invention, the information pushing unit 330 is adapted to, for a newly generated piece of information, find a user account corresponding to an associated tag from the user interest tag library according to the tag associated with the information, and push the information to a client logged in by the found user account as the customized pushed information.

In an embodiment of the present invention, the information pushing unit 330 is adapted to compare the content of the plurality of pieces of newly generated information when the labels associated with the plurality of pieces of newly generated information are the same, calculate the content overlapping degree, and select one or more pieces of information from the plurality of pieces of newly generated information according to the calculated content overlapping degree and a preset threshold; and searching a user account corresponding to the associated label from a user attention label library according to the label associated with the plurality of pieces of newly generated information, and pushing the selected one or more pieces of information serving as customized pushed information to a client logged in by the searched user account.

In one embodiment of the present invention, the server shown in fig. 3 further includes:

and the attention canceling unit is suitable for deleting the user account and the attention canceling label logged in the client from the user attention label library when receiving a label attention canceling notice reported by the client.

In this embodiment, when the user does not need to acquire information of a tag that has been paid attention to, the user may perform an operation of canceling the tag, and thus, information associated with the tag is not pushed to the user as a customized message.

Fig. 4 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention. As shown in fig. 4, the information pushing apparatus 400 includes:

the receiving unit 410 is adapted to receive and display the information pushed by the server as the commonly pushed information and the associated tag thereof.

An attention notification reporting unit 420, adapted to report a tag attention notification to a server when the displayed tag is triggered, where the tag attention notification includes: the logged-in user account and the triggered label.

The receiving unit 430 is further adapted to receive and display information pushed by the server as customized pushed information.

(1) in an embodiment of the present invention, the receiving unit 410 is adapted to receive information pushed by the server as generally pushed information and its associated tag, and present the information and the associated tag in the home page.

(2) In an embodiment of the invention, the receiving unit 410 is adapted to receive information pushed by the server as customized pushed information and to present the information in the private page.

In one embodiment of the present invention, the apparatus shown in fig. 4 further comprises:

a cancel attention reporting unit adapted to report a cancel tag attention notification to the server when the tag is triggered to cancel attention, the cancel tag attention notification including: the logged-in user account and the tag that is removed from attention.

The present invention also provides an electronic device, wherein the electronic device includes:

a processor; and a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the information push method according to the embodiment shown in fig. 1 and embodiments thereof or to perform the information push method according to the embodiment shown in fig. 2 and embodiments thereof.

Fig. 5 shows a schematic structural diagram of an electronic device according to an embodiment of the invention. As shown in fig. 5, the electronic device 500 includes:

a processor 510; and a memory 520 arranged to store computer executable instructions (program code), in the memory 520 there being a storage space 530 storing the program code, the program code 530 for performing the steps of the method according to the invention being stored in the storage space 530, the program code, when executed, causing the processor 510 to perform the information push method according to the embodiment shown in fig. 1 and its embodiments or to perform the information push method according to the embodiment shown in fig. 2 and its embodiments.

Fig. 6 shows a schematic structural diagram of a computer-readable storage medium according to an embodiment of the present invention. As shown in fig. 6, the computer-readable storage medium 600 stores one or more programs (program codes) 610, and the one or more programs (program codes) 610, when executed by a processor, implement the information push method shown in fig. 1 and its embodiments, or implement the information push method shown in fig. 2 and its embodiments.

It should be noted that the electronic device shown in fig. 5 and the computer-readable storage medium shown in fig. 6 correspond to the same method shown in fig. 1 or the same method shown in fig. 2, and are described in detail above and will not be repeated herein.

In summary, according to the technical solution of the present invention, the associated tag is generated according to the content of the information, and the information and the associated tag are pushed to each client together; when a label attention notification reported by a client is received, correspondingly storing a user account and a label concerned by the user account logged on the client into a user attention label library; and pushing information associated with the label corresponding to the user account to the client logged in by the corresponding user account according to the corresponding relation in the user concern label library. Therefore, according to the technical scheme, the user can pay attention to the interested tags according to the own requirements, so that the received information can be the information associated with the concerned tags, the information which is not interested by the user or the information which does not meet the own requirements is avoided being received, the use experience of the user is improved, and the viscosity of the user is increased.

It should be noted that:

the algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose devices may be used with the teachings herein. The required structure for constructing such a device will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.

In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. It will be appreciated by those skilled in the art that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components of the message push server, the apparatus, the electronic device and the computer readable storage medium according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.

For example, fig. 5 shows a schematic structural diagram of an electronic device according to an embodiment of the invention. The electronic device 500 conventionally includes a processor 510 and a memory 520 arranged to store computer-executable instructions (program code). The memory 520 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. The memory 520 has a memory space 530 that stores program code 540 for performing the steps of the method shown in fig. 1 and in any of the embodiments. For example, the storage space 530 for the program code may include respective program codes 540 for implementing the various steps in the above method, respectively. The program code can be read from or written to one or more computer program products. These computer program products comprise a program code carrier such as a hard disk, a Compact Disc (CD), a memory card or a floppy disk. Such a computer program product is generally a computer-readable storage medium 600, such as described in fig. 6. The computer-readable storage medium 600 may have memory segments, memory spaces, etc. arranged similarly to the memory 520 in the electronic device of fig. 5. The program code may be compressed, for example, in a suitable form. In general, the memory unit stores program code 610 for performing the steps of the method according to the invention, i.e. program code readable by a processor such as 510, which when run by an electronic device causes the electronic device to perform the steps of the method described above.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.

The invention discloses A1 and an information pushing method, wherein the method comprises the following steps:

A2, the method of A1, wherein the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

A3, the method of A1, wherein the generating associated tags according to the content of the information comprises:

and/or the presence of a gas in the gas,

A4, the method of A1, wherein the pushing information to clients with associated tags includes:

A5, the method as in a1, wherein the pushing, to the client logged in by the corresponding user account, information associated with the tag corresponding to the user account according to the correspondence in the user interest tag library includes:

A6, the method as in a1, wherein the pushing, to the client logged in by the corresponding user account, information associated with the tag corresponding to the user account according to the correspondence in the user interest tag library includes:

The invention also discloses B7 and an information pushing method, wherein the method comprises the following steps:

B8, the method as in B7, wherein the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

B9, the method as B7, wherein the receiving and presenting the information pushed by the server as the universally pushed information and the associated tags thereof comprises:

B10, the method as B7, wherein the receiving and presenting the information pushed by the server as the customized pushed information comprises:

The invention also discloses C11 and an information push server, wherein the server comprises:

C12, the server as in C11, wherein the information includes one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

C13, the server according to C11, wherein,

C14, the server according to C11, wherein,

C15, the server according to C11, wherein,

C16, the server according to C11, wherein,

The invention also discloses D17 and an information pushing device, wherein the device comprises:

D18, the apparatus of D17, wherein the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

D19, the device of D17, wherein,

D20, the device of D17, wherein,

The invention also discloses E21 and electronic equipment, wherein the electronic equipment comprises:

a processor; and the number of the first and second groups,

a memory arranged to store computer executable instructions that when executed cause the processor to perform a method according to any one of a 1-a 6 or to perform a method according to any one of B7-B10.

The invention also discloses F22, a computer readable storage medium, wherein the computer readable storage medium stores one or more programs that, when executed by a processor, implement the method of any of a 1-a 6 or implement the method of any of B7-B10.

Claims

1. An information pushing method, wherein the method comprises the following steps:

generating related labels according to the content of the information, and pushing the information and the related labels to each client; a control with a label is displayed in the title of the information, and when a user triggers the control, the user is prompted whether to confirm attention;

2. The method of claim 1, wherein the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

3. The method of claim 1, wherein the generating associated tags from content of information comprises:

and/or the presence of a gas in the gas,

4. The method of claim 1, wherein the pushing information to each client with an associated tag comprises:

5. The method of claim 1, wherein pushing information associated with a tag corresponding to a user account to a client logged in by the corresponding user account according to a correspondence in a tag library of interest of the user comprises:

6. The method of claim 1, wherein pushing information associated with a tag corresponding to a user account to a client logged in by the corresponding user account according to a correspondence in a tag library of interest of the user comprises:

7. An information pushing method, wherein the method comprises the following steps:

receiving and displaying information pushed by a server as commonly pushed information and a label associated with the information; a control with a label is displayed in the title of the information, and when a user triggers the control, the user is prompted whether to confirm attention;

8. The method of claim 7, wherein the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

9. The method of claim 7, wherein the receiving and presenting by the server the information pushed as pervasive pushed information and its associated tags comprises:

10. The method of claim 7, wherein receiving and presenting information pushed by the server as customized pushed information comprises:

11. An information push server, wherein the server comprises:

the label generating unit is suitable for generating related labels according to the content of the information and pushing the information and the related labels to the clients; a control with a label is displayed in the title of the information, and when a user triggers the control, the user is prompted whether to confirm attention;

12. The server of claim 11, wherein the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

13. The server of claim 11, wherein,

14. The server of claim 11, wherein,

15. The server of claim 11, wherein,

16. The server of claim 11, wherein,

17. An information push apparatus, wherein the apparatus comprises:

the receiving unit is suitable for receiving the information pushed by the server as the commonly pushed information and the associated label thereof and displaying the information; a control with a label is displayed in the title of the information, and when a user triggers the control, the user is prompted whether to confirm attention;

18. The apparatus of claim 17, wherein the information comprises one or more of:

a news message;

an electronic book chapter update message;

the new game pushes out a message.

19. The apparatus of claim 17, wherein,

20. The apparatus of claim 17, wherein,

21. An electronic device, wherein the electronic device comprises:

a processor; and the number of the first and second groups,

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform a method according to any one of claims 1 to 6 or to perform a method according to any one of claims 7 to 10.

22. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-6 or implement the method of any of claims 7-10.