CN108377273A - A kind of information-pushing method, server and device - Google Patents

A kind of information-pushing method, server and device Download PDF

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Publication number
CN108377273A
CN108377273A CN201810462753.2A CN201810462753A CN108377273A CN 108377273 A CN108377273 A CN 108377273A CN 201810462753 A CN201810462753 A CN 201810462753A CN 108377273 A CN108377273 A CN 108377273A
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China
Prior art keywords
information
label
user
push
client
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CN201810462753.2A
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CN108377273B (en
Inventor
王俊
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Beijing Qihoo Technology Co Ltd
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Beijing Qihoo Technology Co Ltd
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Priority to CN201810462753.2A priority Critical patent/CN108377273B/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of information-pushing method, server, device, electronic equipment and computer readable storage mediums.This method includes：Associated label is generated according to the content of information, and information is pushed to each client together with associated label；When receiving the label that a client reports and paying close attention to notice, it is saved in the user account logged in the client the label of interest with its is corresponding in user's concern tag library；The correspondence in tag library, the information associated by client push label corresponding with the user account logged in relative users account are paid close attention to according to user.It can be seen that, pass through the technical program, user can pay close attention to oneself interested label concern according to the demand of oneself, the message associated by the label that can be with have focused on received in this way, it avoids can not find oneself interested message or receives the message for being unsatisfactory for oneself demand, the usage experience of user is improved, user's viscosity is increased.

Description

A kind of information-pushing method, server and device
Technical field
The present invention relates to field of computer technology, and in particular to a kind of information-pushing method, server, device, electronics are set Standby and computer readable storage medium.
Background technology
With the development of Internet technology, user can obtain various message by network, most easily message First acquisition modes are by the various application programs in terminal device, for example, news website, news APP etc..By above-mentioned When mode obtains, usually server is to the corresponding message of corresponding client push, so that user selects.In server It when to user's PUSH message, is usually pushed according to hot spot, such as push hot news, but user might not therefrom obtain The message wanted to oneself；Alternatively, pushed according to the historical viewings of user record, but some browsings record user has not had It is interesting or user is overdue hit caused by, the dislike mood of user can be caused by being further continued for pushing relevant message, reduce user Usage experience.
Invention content
In view of the above problems, it is proposed that the present invention overcoming the above problem in order to provide one kind or solves at least partly State information-pushing method, server, device, electronic equipment and the computer readable storage medium of problem.
According to an aspect of the invention, there is provided a kind of information-pushing method, wherein this method includes：
Associated label is generated according to the content of information, and information is pushed to each client together with associated label End；
When receiving the label concern notice that a client reports, by the user account logged in the client and its Label correspondence of interest is saved in user and pays close attention in tag library；
The correspondence in tag library, the client push logged in relative users account and the use are paid close attention to according to user Information associated by the corresponding label of family account.
Optionally, one or more during described information includes as follows：
News messages；
Electronic book section new information；
New game releases message.
Optionally, described to include according to the associated label of the content of information generation：
The content of information is matched with the hot spot word in hot spot dictionary, if there is occurrence then by matched hot spot Word is as the label with the information association；
And/or
The label of person names or event name referred to as with the information association is extracted from the content of information.
Optionally, described information is pushed to each client together with associated label to include：
Most newly generated information and associated label are pushed to all users together as the information generally pushed in real time Client.
Optionally, the correspondence paid close attention to according to user in tag library, the client logged in relative users account The information that end pushes associated by corresponding with user account label includes：
For a newly generated information, label associated by the information paid close attention to from user found out in tag library with The information is pushed to the user account institute found out by the corresponding user account of associated label The client of login.
Optionally, the correspondence paid close attention to according to user in tag library, the client logged in relative users account The information that end pushes associated by corresponding with user account label includes：
For a plurality of newly generated information, when the label associated by a plurality of newly generated information is identical, it is more to compare this The content of the newly generated information of item calculates content registration, a plurality of from this according to calculated content registration and predetermined threshold value One or more information is chosen in newly generated information；
Label associated by a plurality of newly generated information paid close attention to from user found out in tag library with it is associated One or more information that selects is pushed to as the information for customizing push and finds out by the corresponding user account of label The client that user account is logged in.
According to another aspect of the present invention, a kind of information-pushing method is provided, wherein this method includes：
Server is received as the information of the information push generally pushed and its associated label and is shown；
When the label of displaying is triggered, label concern notice, the label is reported to pay close attention to notice and include to server：Institute The user account of login and the label being triggered；
And server is received as the information for the information push for customizing push and is shown.
Optionally, one or more during described information includes as follows：
News messages；
Electronic book section new information；
New game releases message.
Optionally, described to receive server as the information of the information push generally pushed and its associated label and carry out Displaying includes：
The information for server is received as the information that generally pushes pushing and its associated label, and by these information and Correlation tag is illustrated in homepage.
Optionally, it is described receive server as customize push information push information and be shown including：
Information of the server as the information push for customizing push is received, and information is illustrated in personal page.
According to a further aspect of the invention, a kind of Information Push Server is provided, wherein the server includes：
Label generation unit is suitable for generating associated label according to the content of information, and by information and associated label It is pushed to each client together；
Notification receiving unit is paid close attention to, suitable for when receiving the label that a client reports and paying close attention to notice, by the client The user account logged on end the label of interest with its is corresponding to be saved in user's concern tag library；
Information push unit is suitable for paying close attention to the correspondence in tag library according to user, be logged in relative users account Client push label corresponding with the user account associated by information.
Optionally, one or more during described information includes as follows：
News messages；
Electronic book section new information；
New game releases message.
Optionally,
The label generation unit, suitable for matching the content of information with the hot spot word in hot spot dictionary, if deposited In occurrence then using matched hot spot word as the label with the information association；And/or personage's name is extracted from the content of information Title or event name are referred to as the label with the information association.
Optionally,
The label generation unit, suitable in real time will most newly generated information and associated label together as generally pushing Information be pushed to the client of all users.
Optionally,
Described information push unit is suitable for for a newly generated information, label associated by the information from User account corresponding with associated label is found out in family concern tag library, is pushed away the information as the information for customizing push It is sent to the client that the user account found out is logged in.
Optionally,
Described information push unit is suitable for for a plurality of newly generated information, associated by a plurality of newly generated information Label it is identical when, compare the content of a plurality of newly generated information, calculate content registration, overlapped according to calculated content Degree and predetermined threshold value, one or more information is chosen from a plurality of newly generated information；According to a plurality of newly generated information Associated label is paid close attention in tag library from user and finds out user account corresponding with associated label, one will selected Item or a plurality of information are pushed to the client that the user account found out is logged in as the information for customizing push.
According to a further aspect of the invention, a kind of information push-delivery apparatus is provided, wherein the device includes：
Receiving unit is gone forward side by side suitable for receiving server as the information of the information push generally pushed and its associated label Row displaying；
Notice reporting unit is paid close attention to, it, should suitable for when the label of displaying is triggered, label concern notice is reported to server Label concern notifies：The user account logged in and the label being triggered；
The receiving unit is further adapted for receiving server as the information for the information push for customizing push and be opened up Show.
Optionally, one or more during described information includes as follows：
News messages；
Electronic book section new information；
New game releases message.
Optionally,
The receiving unit, suitable for receiving information and its associated mark of the server as the information push generally pushed Label, and these information and correlation tag are illustrated in homepage.
Optionally,
The receiving unit is suitable for receiving the information that server is pushed as the information for customizing push, and by information exhibition Show in personal page.
In accordance with a further aspect of the present invention, a kind of electronic equipment is provided, wherein the electronic equipment includes：
Processor；And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed Device is managed to execute according to the either method in aforementioned.
In accordance with a further aspect of the present invention, a kind of computer readable storage medium is provided, wherein described computer-readable The one or more programs of storage medium storage, one or more of programs when being executed by a processor, realize it is aforementioned in appoint One method.
According to the technique and scheme of the present invention, associated label is generated according to the content of information, and by information with it is associated Label is pushed to each client together；When receiving the label concern notice that a client reports, will be stepped in the client The user account of the record label of interest with its is corresponding to be saved in user's concern tag library；It is paid close attention in tag library according to user Correspondence, the information associated by client push label corresponding with the user account logged in relative users account. As it can be seen that by the technical program, user can pay close attention to oneself interested label concern according to the demand of oneself, receive in this way The label that can be with have focused on associated by message, avoid can not find oneself interested message or receiving being unsatisfactory for The message of oneself demand improves the usage experience of user, increases user's viscosity.
Above description is only the general introduction of technical solution of the present invention, in order to better understand the technical means of the present invention, And can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, below the special specific implementation mode for lifting the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit are common for this field Technical staff will become clear.Attached drawing only for the purpose of illustrating preferred embodiments, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 shows the flow diagram of information-pushing method according to an embodiment of the invention；
Fig. 2 shows the flow diagrams of information-pushing method in accordance with another embodiment of the present invention；
Fig. 3 shows the structural schematic diagram of Information Push Server according to an embodiment of the invention；
Fig. 4 shows the structural schematic diagram of information push-delivery apparatus according to an embodiment of the invention；
Fig. 5 shows the structural schematic diagram of electronic equipment according to an embodiment of the invention；
Fig. 6 shows the structural schematic diagram of computer readable storage medium according to an embodiment of the invention.
Specific implementation mode
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Completely it is communicated to those skilled in the art.
Fig. 1 shows the flow diagram of information-pushing method according to an embodiment of the invention, from server side pair The technical program illustrates.As shown in Figure 1, this method includes：
Step S110 generates associated label according to the content of information, and information is pushed together with associated label To each client.
Here it is that associated label is generated according to the content of information, for example, the content of the information can be the mark of information Topic, associated label is then that the content of the keyword or the information in title is the body text content of information, is associated Label can be the frequency of occurrences is most in body text content word or phrase.
In the present embodiment, the associated label of multiple information may be identical.One information can also generate one A or multiple associated labels.
In the present embodiment, information is pushed to each client (for example, news APP or microblogging together with associated label Etc. clients), that is to say, that when information is pushed to each client, associated label is also pushed to server together Each client, so that user can choose whether to pay close attention in client section by the associated label of the push.For example, believing Control of the back displaying with label for ceasing title determines that user has carried out the pass of the label when user triggers the control Note prompts the user whether to confirm concern, after user, which confirms, to be paid close attention to, determines user to this alternatively, when user triggers the control Label is paid close attention to.
Step S120, when receiving the label that a client reports and paying close attention to notice, the use that will be logged in the client The account label of interest with its in family is corresponding to be saved in user's concern tag library.
Server side is provided with user and pays close attention to tag library, when the notice for receiving the label concern that a client reports After book, the user account that just logs in the client label of interest with its is corresponding to be preserved into the library, so that server can Push operation is carried out to pay close attention to tag library according to the user.For example, client 1 has reported the concern to label 1 to notify, then it will be objective The preservation corresponding with label 1 of user account 1 that family end 1 logs in；Client 2 has reported the concern to label 2 to notify, then by client 2 preservations corresponding with label 2 of user account 1 logged in.
Step S130 pays close attention to the correspondence in tag library, the client logged in relative users account according to user Information associated by push label corresponding with the user account.
As it can be seen that through this embodiment, user can pay close attention to oneself interested label concern according to the demand of oneself, in this way The message associated by the label that can be with have focused on received is avoided can not find oneself interested message or be received It is unsatisfactory for the message of oneself demand, improves the usage experience of user, increases user's viscosity.
In view of in the prior art, when to user's pushed information, being only accustomed to by hot spot push or user behavior Push, if user wants to know about the follow-up developments of the event in the message, user can only be again from the substantial amounts of push It is scanned for again in information, obtains the follow-up developments message of the time, user is caused to browse the inconvenience of message.
In the present embodiment, user can carry out concern behaviour to the interested label event of follow-up developments (such as want know) Make, i.e., can preserve the label of each user's concern in user pays close attention to tag library, it is emerging to push its corresponding sense to each user in this way The information of interest, the correspondence that can be paid close attention to according to user in tag library carry out pushed information, i.e., are stepped on to relative users account Information associated by the client push of record label corresponding with the user account.For example, user pays close attention to the label of an event, When event subsequently generates new information, which is also about the event, and the label of generation can be with the label one of information before It causes, then the new information is pushed to user according to its label, user can directly acquire the follow-up developments situation of the event.Upper On the basis of stating example, then the correspondence in tag library is paid close attention to according to user, the client 1 logged in user account 1 is sent With 1 associated information of label, the client 2 logged in user account 2 is sent and 2 associated information of label, to meet user's account Number 1 and user account 2 different demands.
That is, in the technical scheme, overcoming and being pushed away in the prior art to message merely with the weight of article itself The influence recommended, and concern of the user to event in message itself is had ignored, cause user not browse to easily interested The message of event, and message push can also be carried out according to the different of the label that different user is paid close attention to, made with the selection of user Message push is carried out for reference pair user.
In one embodiment of the invention, one or more during information shown in Fig. 1 includes as follows：
News messages；Electronic book section new information；New game releases message.
In the present embodiment, for example, a certain entertainment news are about a matinée idol, the associated label of generation is this The name of matinée idol, user want to pay close attention to the information of the matinée idol, then the name for paying close attention to the matinée idol can be reported by client The concern of word notifies, then generates other information again, and the correlation tag that newly generated information generates is also the name of the matinée idol The newly generated information can be then pushed to the client of user login by word.
Similarly, user couple one is just interested in the newer network novel, then can pay close attention to associated by the network novel Label " title of the network novel " will be pushed to the user when the network novel has chapters and sections new information；One game closes The label of connection is " battle type ", after user pays close attention to the label, when there is the new game of battle type to release message, just to the use Family pushes the message.
In one embodiment of the invention, associated label packet is generated according to the content of information in step S110 It includes：The content of information is matched with the hot spot word in hot spot dictionary, then makees matched hot spot word if there is occurrence For the label with the information association；And/or person names or event name are extracted from the content of information and is referred to as closed with the information The label of connection.
In the present embodiment, a hot spot dictionary is set, is preserved in the hot spot dictionary newest most hot in the period Hot spot word can be generated when generating label according to hot spot dictionary, for example, the hot spot word of " world cup " is stored in hot word bank, When an information is the information about Russian world cup in 2018, then can according in hot spot dictionary hot spot word " world cup " with The information match, and there are occurrence " world cups ", then " world cup " is used as the associated label of the information.
Furthermore, it is contemplated that about personage or the information of a certain event, such as entertainment news, by corresponding person names or thing The label that part name is referred to as the information association can more represent the content of the information, or more conducively user closes the label After note, more relevant more information are obtained.
Preferably, label that can also be according to the higher vocabulary of the information content frequency of occurrences as the information.
In one embodiment of the invention, information is pushed to each client together with associated label in step S110 End includes：Most newly generated information and associated label are pushed to all users' together as the information generally pushed in real time Client.
When to user's PUSH message, the information associated by the label of its concern is only pushed, the letter that user can be caused to obtain Breath is more unilateral, it is also necessary to other information are pushed to user, so that user can pay close attention to more message, it is also possible that with The more interested labels of family concern, it is also contemplated that most newly generated information can more cause the interest of user, therefore, this implementation It is that most newly generated information in real time and associated label are pushed to each client when to each client push message in example, So that all users may browse through newest information, user experience is further increased.
In one embodiment of the invention, the correspondence in tag library is paid close attention to according to user in step S130, to Information associated by the client push that relative users account is logged in label corresponding with the user account includes：For one Newly generated information, the label associated by the information find out corresponding with associated label from user's concern tag library The information is pushed to the client that the user account found out is logged in by user account.
In as described above, user wants to give more sustained attention an event, when the time generating new information, the pass of generation The label that the label of connection may be generated previously with regards to the message of the time is consistent, in order to enable user obtains about the event Latest news is specifically then：For a newly generated information, associated label, root are generated according to the newly generated information It is paid close attention in tag library from user according to the label associated by the newly generated information and finds out user's account corresponding with associated label Number, it is pushed to the client that the user account found out is logged in using the information as the information for customizing push.
In the above-described embodiments, most newly generated information with associated label is pushed as the information commonly pushed 's.So, in the present embodiment, to user push corresponding with the label that user pays close attention to message be then according to user's difference without With, then it can be pushed as the information for customizing push.
In one embodiment of the invention, the correspondence in tag library is paid close attention to according to user in step S130, to Information associated by the client push that relative users account is logged in label corresponding with the user account includes：For a plurality of Newly generated information compares a plurality of newly generated information when label associated by a plurality of newly generated information is identical Content calculates content registration and is selected from a plurality of newly generated information according to calculated content registration and predetermined threshold value Take one or more information；Label associated by a plurality of newly generated information paid close attention to from user found out in tag library with The corresponding user account of associated label is pushed to one or more information selected as the information for customizing push The client that the user account found out is logged in.
In view of in the prior art, the message that is pushed to user may be to be obtained from each flash-news platform, such as Sina Information, Netease's news, Baidu's news etc., for the information of same event, the content of the information of each flash-news platform may be phase It is same or much the same, if these newly generated information are all pushed to user, it is not easy to the selection of user, alternatively, working as User browses multiple message and is the discovery that same or similar content, can reduce the usage experience of user, so, it is this in order to prevent It happens, in the present embodiment, message can be screened, specifically：Content registration is calculated according to the content of each message, One or more of message are selected to be pushed according to the content registration of calculating.For example, newly generated message 1, message 2 Be with 3 associated label of message it is identical, according to the content of message 1, message 2 and message 3 (such as body text content and/or Picture) it finds, the content registration of message 1 and message 2 is 90%, and the content registration of message 2 and message 3 is 30%, message 1 Content registration with message 3 is 40%, and setting predetermined threshold value is 50%, then according to calculated content registration, then will Message 2 and message 3 are pushed to user.When being pushed to user, specifically first according to the identical of the information 1, message 2 and message 3 Label from user pay close attention to tag library in find out user account corresponding with associated label, 2 He of message that will be selected Message 3 is pushed to the client that the user account found out is logged in as the information for customizing push.
By above description it is found that in the technical program, the message of push can be divided into two parts, and one is generally push Message, can be using hot information and the behavioural habits of user as the foundation of push reference, for example, hot information is pushed Message push is carried out to user or according to the behavioural habits of user；Another part be customize push message, i.e., according only to Foundation of the label for the concern that user selects as push.
In one embodiment of the invention, method shown in FIG. 1 further includes：
When receiving the cancellation label that a client reports and paying close attention to notice, the user account that will be logged in the client It pays close attention in tag library and deletes from user with the label of its cancelled concern.
In the present embodiment, when user no longer needs to obtain the information for the label that one has focused on, user can take Disappear the operation of label, for example, provide the control for cancelling concern in client-side, so not no longer will be with the associated letter of the label Breath as customize message be pushed to the user, in this way, user can voluntarily carry out according to demand selection concern label or Person cancels the label of concern, ensures the selection degree of freedom of user, further enhances the usage experience of user.
Fig. 2 shows the flow diagrams of information-pushing method in accordance with another embodiment of the present invention, from client-side It illustrates.As shown in Fig. 2, this method includes：
Step S210 receives server as the information of the information push generally pushed and its associated label and is opened up Show.
Step S220 reports label concern notice, label concern notice when the label of displaying is triggered to server Include：The user account logged in and the label being triggered.
Step S230 receives server as the information for the information push for customizing push and is shown.
In the present embodiment, show two kinds of message to user, one is the message generally pushed, user can pass through Its associated label chooses whether to pay close attention to the label, for example, by triggering the corresponding control of the label, when the label control After part is triggered, the user account of login and the label being triggered are sent to server, so that server receives the client When holding the label concern notice reported, the preservation corresponding with the label being triggered of the user account logged in which is sent It is paid close attention in tag library to user.Server can pay close attention to the correspondence in tag library according to user, to relative users account Information associated by the client push logged in label corresponding with the user account, the information pushed according to concern label It is pushed to client as the message for customizing push, is shown when client receives the information of server push.
In one embodiment of the invention, one or more during above-mentioned information includes as follows：News messages；Electronics Book chapters and sections new information；New game releases message.
That is, in the present embodiment, user can receive above-mentioned one or more message or conduct The information generally pushed is either as the message for customizing recommendation.
In order to distinguish the information generally pushed and as the message recommended is customized, two pages can be provided in client, One is homepage, and one is personal page, and the message generally pushed can be illustrated in homepage, and the message for customizing recommendation is basis A Man's Demands push, therefore can be illustrated in personal page, specifically：
(1) in one embodiment of the invention, the reception server in step S210 is pushed away as the information generally pushed The information sent and its associated label and be shown including：The information that server is received as the information that generally pushes pushes and Its associated label, and these information and correlation tag are illustrated in homepage.
(2) in one embodiment of the invention, server is received as the information for customizing push in step S230 The information of push and be shown including：The information that server is pushed as the information for customizing push is received, and by information exhibition Show in personal page.
In the above embodiments, when server push message, the description of the message can be sent, i.e., the message is commonly to recommend The message that either customizes of message, client still opens up according to the description of the information it is known that being illustrated in homepage Show in personal page.
In one embodiment of the invention, method shown in Fig. 2 further includes：
It when label is triggered cancellation concern, is reported to server and cancels label concern notice, cancellation label concern is logical Know and includes：The user account logged in and the label for being cancelled concern.
In the present embodiment, when user no longer needs to obtain the information for the label that one has focused on, user can take Disappear the operation of label, for example, the control of concern is cancelled in triggering, server no longer will be with the associated information of the label as customizing Message is pushed to the user, in this way, user can voluntarily carry out the label of selection concern or cancel concern according to demand Label ensures the selection degree of freedom of user, further enhances the usage experience of user.
Fig. 3 shows the structural schematic diagram of Information Push Server according to an embodiment of the invention.As shown in figure 3, The Information Push Server 300 includes：
Label generation unit 310 is suitable for generating associated label according to the content of information, and by information and associated mark Label are pushed to each client together.
Here it is that associated label is generated according to the content of information, for example, the content of the information can be the mark of information Topic, associated label is then that the content of the keyword or the information in title is the body text content of information, is associated Label can be the frequency of occurrences is most in body text content word or phrase.
In the present embodiment, the associated label of multiple information may be identical.One information can also generate one A or multiple associated labels.
In the present embodiment, information is pushed to each client (for example, news APP or microblogging together with associated label Etc. clients), that is to say, that when information is pushed to each client, associated label is also pushed to server together Each client, so that user can choose whether to pay close attention in client section by the associated label of the push.For example, believing Control of the back displaying with label for ceasing title determines that user has carried out the pass of the label when user triggers the control Note prompts the user whether to confirm concern, after user, which confirms, to be paid close attention to, determines user to this alternatively, when user triggers the control Label is paid close attention to.
Notification receiving unit 320 is paid close attention to, suitable for when receiving the label that a client reports and paying close attention to notice, by the visitor The user account logged on the end of family the label of interest with its is corresponding to be saved in user's concern tag library.
Server side is provided with user and pays close attention to tag library, when the notice for receiving the label concern that a client reports After book, the user account that just logs in the client label of interest with its is corresponding to be preserved into the library, so that server can Push operation is carried out to pay close attention to tag library according to the user.For example, client 1 has reported the concern to label 1 to notify, then it will be objective The preservation corresponding with label 1 of user account 1 that family end 1 logs in；Client 2 has reported the concern to label 2 to notify, then by client 2 preservations corresponding with label 2 of user account 1 logged in.
Information push unit 330 is suitable for paying close attention to the correspondence in tag library according to user, be stepped on to relative users account Information associated by the client push of record label corresponding with the user account.
As it can be seen that through this embodiment, user can pay close attention to oneself interested label concern according to the demand of oneself, in this way The message associated by the label that can be with have focused on received is avoided can not find oneself interested message or be received It is unsatisfactory for the message of oneself demand, improves the usage experience of user, increases user's viscosity.
In view of in the prior art, when to user's pushed information, being only accustomed to by hot spot push or user behavior Push, if user wants to know about the follow-up developments of the event in the message, user can only be again from the substantial amounts of push It is scanned for again in information, obtains the follow-up developments message of the time, user is caused to browse the inconvenience of message.
In the present embodiment, user can carry out concern behaviour to the interested label event of follow-up developments (such as want know) Make, i.e., can preserve the label of each user's concern in user pays close attention to tag library, it is emerging to push its corresponding sense to each user in this way The information of interest, the correspondence that can be paid close attention to according to user in tag library carry out pushed information, i.e., are stepped on to relative users account Information associated by the client push of record label corresponding with the user account.For example, user pays close attention to the label of an event, When event subsequently generates new information, which is also about the event, and the label of generation can be with the label one of information before It causes, then the new information is pushed to user according to its label, user can directly acquire the follow-up developments situation of the event.Upper On the basis of stating example, then the correspondence in tag library is paid close attention to according to user, the client 1 logged in user account 1 is sent With 1 associated information of label, the client 2 logged in user account 2 is sent and 2 associated information of label, to meet user's account Number 1 and user account 2 different demands.
That is, in the technical scheme, overcoming and being pushed away in the prior art to message merely with the weight of article itself The influence recommended, and concern of the user to event in message itself is had ignored, cause user not browse to easily interested The message of event, and message push can also be carried out according to the different of the label that different user is paid close attention to, made with the selection of user Message push is carried out for reference pair user.
In one embodiment of the invention, one or more during above-mentioned information includes as follows：
News messages；Electronic book section new information；New game releases message.
In the present embodiment, for example, a certain entertainment news are about a matinée idol, the associated label of generation is this The name of matinée idol, user want to pay close attention to the information of the matinée idol, then the name for paying close attention to the matinée idol can be reported by client The concern of word notifies, then generates other information again, and the correlation tag that newly generated information generates is also the name of the matinée idol The newly generated information can be then pushed to the client of user login by word.
Similarly, user couple one is just interested in the newer network novel, then can pay close attention to associated by the network novel Label " title of the network novel " will be pushed to the user when the network novel has chapters and sections new information；One game closes The label of connection is " battle type ", after user pays close attention to the label, when there is the new game of battle type to release message, just to the use Family pushes the message.
In one embodiment of the invention, label generation unit 310, being suitable for will be in the content of information and hot spot dictionary Hot spot word is matched, if there is occurrence then using matched hot spot word as the label with the information association；And/or from The label of person names or event name referred to as with the information association is extracted in the content of information.
In the present embodiment, a hot spot dictionary is set, is preserved in the hot spot dictionary newest most hot in the period Hot spot word can be generated when generating label according to hot spot dictionary, for example, the hot spot word of " world cup " is stored in hot word bank, When an information is the information about Russian world cup in 2018, then can according in hot spot dictionary hot spot word " world cup " with The information match, and there are occurrence " world cups ", then " world cup " is used as the associated label of the information.
Furthermore, it is contemplated that about personage or the information of a certain event, such as entertainment news, by corresponding person names or thing The label that part name is referred to as the information association can more represent the content of the information, or more conducively user closes the label After note, more relevant more information are obtained.
Preferably, label that can also be according to the higher vocabulary of the information content frequency of occurrences as the information.
In one embodiment of the invention, label generation unit 310, be suitable in real time will most newly generated information be associated with Label the client of all users is pushed to together as the information generally pushed.
When to user's PUSH message, the information associated by the label of its concern is only pushed, the letter that user can be caused to obtain Breath is more unilateral, it is also necessary to other information are pushed to user, so that user can pay close attention to more message, it is also possible that with The more interested labels of family concern, it is also contemplated that most newly generated information can more cause the interest of user, therefore, this implementation It is that most newly generated information in real time and associated label are pushed to each client when to each client push message in example, So that all users may browse through newest information, user experience is further increased.
In one embodiment of the invention, information push unit 330, is suitable for for a newly generated information, according to Label associated by the information, which is paid close attention to from user in tag library, finds out user account corresponding with associated label, by the information It is pushed to the client that the user account found out is logged in as the information for customizing push.
In as described above, user wants to give more sustained attention an event, when the time generating new information, the pass of generation The label that the label of connection may be generated previously with regards to the message of the time is consistent, in order to enable user obtains about the event Latest news is specifically then：For a newly generated information, associated label, root are generated according to the newly generated information It is paid close attention in tag library from user according to the label associated by the newly generated information and finds out user's account corresponding with associated label Number, it is pushed to the client that the user account found out is logged in using the information as the information for customizing push.
In the above-described embodiments, most newly generated information with associated label is pushed as the information commonly pushed 's.So, in the present embodiment, to user push corresponding with the label that user pays close attention to message be then according to user's difference without With, then it can be pushed as the information for customizing push.
In one embodiment of the invention, information push unit 330 is suitable for for a plurality of newly generated information, when this When label associated by a plurality of newly generated information is identical, the content of a plurality of newly generated information is compared, content is calculated and overlaps Degree, according to calculated content registration and predetermined threshold value, one or more information is chosen from a plurality of newly generated information； Label associated by a plurality of newly generated information finds out corresponding with associated label from user's concern tag library User account, using one or more information selected as customize push information be pushed to the user account found out The client logged in.
In view of in the prior art, the message that is pushed to user may be to be obtained from each flash-news platform, such as Sina Information, Netease's news, Baidu's news etc., for the information of same event, the content of the information of each flash-news platform may be phase It is same or much the same, if these newly generated information are all pushed to user, it is not easy to the selection of user, alternatively, working as User browses multiple message and is the discovery that same or similar content, can reduce the usage experience of user, so, it is this in order to prevent It happens, in the present embodiment, message can be screened, specifically：Content registration is calculated according to the content of each message, One or more of message are selected to be pushed according to the content registration of calculating.For example, newly generated message 1, message 2 Be with 3 associated label of message it is identical, according to the content of message 1, message 2 and message 3 (such as body text content and/or Picture) it finds, the content registration of message 1 and message 2 is 90%, and the content registration of message 2 and message 3 is 30%, message 1 Content registration with message 3 is 40%, and setting predetermined threshold value is 50%, then according to calculated content registration, then will Message 2 and message 3 are pushed to user.When being pushed to user, specifically first according to the identical of the information 1, message 2 and message 3 Label from user pay close attention to tag library in find out user account corresponding with associated label, 2 He of message that will be selected Message 3 is pushed to the client that the user account found out is logged in as the information for customizing push.
By above description it is found that in the technical program, the message of push can be divided into two parts, and one is generally push Message, can be using hot information and the behavioural habits of user as the foundation of push reference, for example, hot information is pushed Message push is carried out to user or according to the behavioural habits of user；Another part be customize push message, i.e., according only to Foundation of the label for the concern that user selects as push.
In one embodiment of the invention, server shown in Fig. 3 further includes：
Cancel concern unit, suitable for when receiving the cancellation label that a client reports and paying close attention to notice, by the client The user account logged on end and the label of its cancelled concern are paid close attention in tag library from user and are deleted.
In the present embodiment, when user is not when needing to obtain the information for the label that one has focused on, user can take Disappear the operation of label, will not be pushed to the user as message is customized with the associated information of the label in this way, in this way, with Family can voluntarily carry out the label of selection concern or cancel the label of concern according to demand, ensure the selection degree of freedom of user, Further enhance the usage experience of user.
Fig. 4 shows the structural schematic diagram of information push-delivery apparatus according to an embodiment of the invention.As shown in figure 4, should Information push-delivery apparatus 400 includes：
Receiving unit 410, suitable for receiving information and its associated label of the server as the information push generally pushed And it is shown.
Notice reporting unit 420 is paid close attention to, suitable for when the label of displaying is triggered, reporting label concern logical to server Know, label concern notice includes：The user account logged in and the label being triggered.
Receiving unit 430 is further adapted for receiving server as the information for the information push for customizing push and be shown.
In the present embodiment, show two kinds of message to user, one is the message generally pushed, user can pass through Its associated label chooses whether to pay close attention to the label, for example, by triggering the corresponding control of the label, when the label control After part is triggered, the user account of login and the label being triggered are sent to server, so that server receives the client When holding the label concern notice reported, the preservation corresponding with the label being triggered of the user account logged in which is sent It is paid close attention in tag library to user.Server can pay close attention to the correspondence in tag library according to user, to relative users account Information associated by the client push logged in label corresponding with the user account, the information pushed according to concern label It is pushed to client as the message for customizing push, is shown when client receives the information of server push.
In one embodiment of the invention, one or more during above-mentioned information includes as follows：
News messages；Electronic book section new information；New game releases message.
That is, in the present embodiment, user can receive above-mentioned one or more message or conduct The information generally pushed is either as the message for customizing recommendation.
In order to distinguish the information generally pushed and as the message recommended is customized, two pages can be provided in client, One is homepage, and one is personal page, and the message generally pushed can be illustrated in homepage, and the message for customizing recommendation is basis A Man's Demands push, therefore can be illustrated in personal page, specifically：
(1) in one embodiment of the invention, receiving unit 410, suitable for receiving server as the letter generally pushed The information of push and its associated label are ceased, and these information and correlation tag are illustrated in homepage.
(2) in one embodiment of the invention, receiving unit 410 are suitable for receiving server as customization push The information of information push, and information is illustrated in personal page.
In the above embodiments, when server push message, the description of the message can be sent, i.e., the message is commonly to recommend The message that either customizes of message, client still opens up according to the description of the information it is known that being illustrated in homepage Show in personal page.
In one embodiment of the invention, device shown in Fig. 4 further includes：
Cancel concern reporting unit, suitable for when label is triggered cancellation concern, being reported to server and cancelling label concern Notice, cancellation label concern notice include：The user account logged in and the label for being cancelled concern.
In the present embodiment, when user no longer needs to obtain the information for the label that one has focused on, user can take Disappear the operation of label, for example, the control of concern is cancelled in triggering, server no longer will be with the associated information of the label as customizing Message is pushed to the user, in this way, user can voluntarily carry out the label of selection concern or cancel concern according to demand Label ensures the selection degree of freedom of user, further enhances the usage experience of user.
The present invention also provides a kind of electronic equipment, wherein the electronic equipment includes：
Processor；And it is arranged to the memory of storage computer executable instructions, executable instruction is when executed Make processor execute the information-pushing method according to figure 1 and its each embodiment or execute according to Fig.2, and The information-pushing method of its each embodiment.
Fig. 5 shows the structural schematic diagram of electronic equipment according to an embodiment of the invention.As shown in figure 5, the electronics Equipment 500 includes：
Processor 510；And it is arranged to the memory 520 of storage computer executable instructions (program code), it is depositing In reservoir 520, there are the memory space 530 of storage program code, the program code for executing steps of a method in accordance with the invention 530 are stored in memory space 530, and it is according to figure 1 and its each which when executed execute processor 510 Information-pushing method in embodiment executes according to Fig.2, and its each embodiment information-pushing method.
Fig. 6 shows the structural schematic diagram of computer readable storage medium according to an embodiment of the invention.Such as Fig. 6 institutes Show, the computer readable storage medium 600, stores one or more programs (program code) 610, one or more program (journeys Sequence code) 610 when being executed by a processor, realize the information-pushing method in shown in FIG. 1 and its each embodiment, Huo Zheshi The information-pushing method of existing shown in Fig. 2 and its each embodiment.
It should be noted that each embodiment of electronic equipment shown in fig. 5 and computer readable storage medium shown in fig. 6 Each embodiment of method identical or shown in Fig. 2 corresponding with each embodiment of method shown in FIG. 1 is corresponding identical, has above detailed Describe in detail bright, details are not described herein.
In conclusion according to the technique and scheme of the present invention, associated label is generated according to the content of information, and by information With each client is pushed to together with associated label；When receiving the label concern notice that a client reports, by the visitor The user account logged on the end of family the label of interest with its is corresponding to be saved in user's concern tag library；It is paid close attention to and is marked according to user The correspondence in library is signed, associated by the client push label corresponding with the user account logged in relative users account Information.As it can be seen that by the technical program, user can pay close attention to oneself interested label concern according to the demand of oneself, this The message associated by the label that can be with have focused on that sample receives, avoids can not find oneself interested message or reception To the message for being unsatisfactory for oneself demand, the usage experience of user is improved, increases user's viscosity.
It should be noted that：
Algorithm and display be not inherently related to any certain computer, virtual bench or miscellaneous equipment provided herein. Various fexible units can also be used together with teaching based on this.As described above, it constructs required by this kind of device Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that can utilize various Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of each inventive aspect, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：It is i.e. required to protect Shield the present invention claims the more features of feature than being expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific implementation mode are expressly incorporated in the specific implementation mode, wherein each claim itself All as a separate embodiment of the present invention.
Those skilled in the art, which are appreciated that, to carry out adaptively the module in the equipment in embodiment Change and they are arranged in the one or more equipment different from the embodiment.It can be the module or list in embodiment Member or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it may be used any Combination is disclosed to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so to appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power Profit requires, abstract and attached drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included certain features rather than other feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed One of meaning mode can use in any combination.
The all parts embodiment of the present invention can be with hardware realization, or to run on one or more processors Software module realize, or realized with combination thereof.It will be understood by those of skill in the art that can use in practice Microprocessor or digital signal processor (DSP) realize message push server according to the ... of the embodiment of the present invention, device, electricity The some or all functions of some or all components in sub- equipment and computer readable storage medium.The present invention can be with Some or all equipment or program of device for executing method as described herein are embodied as (for example, computer Program and computer program product).It is such to realize that the program of the present invention may be stored on the computer-readable medium, Huo Zheke In the form of with one or more signal.Such signal can be downloaded from internet website and be obtained, or in carrier It provides on signal, or provides in any other forms.
For example, Fig. 5 shows the structural schematic diagram of electronic equipment according to an embodiment of the invention.The electronic equipment 500 conventionally comprise processor 510 and are arranged to the memory 520 of storage computer executable instructions (program code).It deposits Reservoir 520 can be such as flash memory, EEPROM (electrically erasable programmable read-only memory), EPROM, hard disk or ROM etc Electronic memory.Memory 520 has storage for executing any method and step in shown in FIG. 1 and each embodiment The memory space 530 of program code 540.For example, the memory space 530 for program code may include being respectively used to realization Each program code 540 of various steps in the method in face.These program codes can be from one or more computer journey It reads or is written in sequence product in this one or more computer program product.These computer program products include all Such as hard disk, the program code carrier of compact-disc (CD), storage card or floppy disk etc.Such computer program product is usually Such as the computer readable storage medium 600 described in Fig. 6.The computer readable storage medium 600 can have the electronics with Fig. 5 Memory paragraph, the memory space etc. of 520 similar arrangement of memory in equipment.Program code can be pressed for example in a suitable form Contracting.In general, storage unit is stored with the program code 610 for executing steps of a method in accordance with the invention, you can with by such as The program code that 510 etc processor is read causes the electronic equipment to be held when these program codes are run by electronic equipment Each step in row method described above.
It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference mark between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.In the unit claims listing several devices, several in these devices can be by the same hardware branch To embody.The use of word first, second, and third does not indicate that any sequence.These words can be explained and be run after fame Claim.
The invention discloses A1, a kind of information-pushing methods, wherein this method includes：
Associated label is generated according to the content of information, and information is pushed to each client together with associated label End；
When receiving the label concern notice that a client reports, by the user account logged in the client and its Label correspondence of interest is saved in user and pays close attention in tag library；
The correspondence in tag library, the client push logged in relative users account and the use are paid close attention to according to user Information associated by the corresponding label of family account.
A2, the method as described in A1, wherein described information include it is following in it is one or more：
News messages；
Electronic book section new information；
New game releases message.
A3, the method as described in A1, wherein described to include according to the associated label of the content of information generation：
The content of information is matched with the hot spot word in hot spot dictionary, if there is occurrence then by matched hot spot Word is as the label with the information association；
And/or
The label of person names or event name referred to as with the information association is extracted from the content of information.
A4, the method as described in A1, wherein described information is pushed to each client together with associated label to include：
Most newly generated information and associated label are pushed to all users together as the information generally pushed in real time Client.
A5, the method as described in A1, wherein the correspondence paid close attention to according to user in tag library, to relative users Information associated by the client push that account is logged in label corresponding with the user account includes：
For a newly generated information, label associated by the information paid close attention to from user found out in tag library with The information is pushed to the user account institute found out by the corresponding user account of associated label The client of login.
A6, the method as described in A1, wherein the correspondence paid close attention to according to user in tag library, to relative users Information associated by the client push that account is logged in label corresponding with the user account includes：
For a plurality of newly generated information, when the label associated by a plurality of newly generated information is identical, it is more to compare this The content of the newly generated information of item calculates content registration, a plurality of from this according to calculated content registration and predetermined threshold value One or more information is chosen in newly generated information；
Label associated by a plurality of newly generated information paid close attention to from user found out in tag library with it is associated One or more information that selects is pushed to as the information for customizing push and finds out by the corresponding user account of label The client that user account is logged in.
The invention also discloses B7, a kind of information-pushing methods, wherein this method includes：
Server is received as the information of the information push generally pushed and its associated label and is shown；
When the label of displaying is triggered, label concern notice, the label is reported to pay close attention to notice and include to server：Institute The user account of login and the label being triggered；
And server is received as the information for the information push for customizing push and is shown.
B8, the method as described in B7, wherein described information include it is following in it is one or more：
News messages；
Electronic book section new information；
New game releases message.
B9, the method as described in B7, wherein the information for receiving server as the information that generally pushes and pushing and its Associated label and be shown including：
The information for server is received as the information that generally pushes pushing and its associated label, and by these information and Correlation tag is illustrated in homepage.
B10, the method as described in B7, wherein the information for receiving server as the information push for customizing push And be shown including：
Information of the server as the information push for customizing push is received, and information is illustrated in personal page.
The invention also discloses C11, a kind of Information Push Servers, wherein the server includes：
Label generation unit is suitable for generating associated label according to the content of information, and by information and associated label It is pushed to each client together；
Notification receiving unit is paid close attention to, suitable for when receiving the label that a client reports and paying close attention to notice, by the client The user account logged on end the label of interest with its is corresponding to be saved in user's concern tag library；
Information push unit is suitable for paying close attention to the correspondence in tag library according to user, be logged in relative users account Client push label corresponding with the user account associated by information.
C12, the server as described in C11, wherein described information include it is following in it is one or more：
News messages；
Electronic book section new information；
New game releases message.
C13, the server as described in C11, wherein
The label generation unit, suitable for matching the content of information with the hot spot word in hot spot dictionary, if deposited In occurrence then using matched hot spot word as the label with the information association；And/or personage's name is extracted from the content of information Title or event name are referred to as the label with the information association.
C14, the server as described in C11, wherein
The label generation unit, suitable in real time will most newly generated information and associated label together as generally pushing Information be pushed to the client of all users.
C15, the server as described in C11, wherein
Described information push unit is suitable for for a newly generated information, label associated by the information from User account corresponding with associated label is found out in family concern tag library, is pushed away the information as the information for customizing push It is sent to the client that the user account found out is logged in.
C16, the server as described in C11, wherein
Described information push unit is suitable for for a plurality of newly generated information, associated by a plurality of newly generated information Label it is identical when, compare the content of a plurality of newly generated information, calculate content registration, overlapped according to calculated content Degree and predetermined threshold value, one or more information is chosen from a plurality of newly generated information；According to a plurality of newly generated information Associated label is paid close attention in tag library from user and finds out user account corresponding with associated label, one will selected Item or a plurality of information are pushed to the client that the user account found out is logged in as the information for customizing push.
The invention also discloses D17, a kind of information push-delivery apparatus, wherein the device includes：
Receiving unit is gone forward side by side suitable for receiving server as the information of the information push generally pushed and its associated label Row displaying；
Notice reporting unit is paid close attention to, it, should suitable for when the label of displaying is triggered, label concern notice is reported to server Label concern notifies：The user account logged in and the label being triggered；
The receiving unit is further adapted for receiving server as the information for the information push for customizing push and be opened up Show.
D18, the device as described in D17, wherein described information include it is following in it is one or more：
News messages；
Electronic book section new information；
New game releases message.
D19, the device as described in D17, wherein
The receiving unit, suitable for receiving information and its associated mark of the server as the information push generally pushed Label, and these information and correlation tag are illustrated in homepage.
D20, the device as described in D17, wherein
The receiving unit is suitable for receiving the information that server is pushed as the information for customizing push, and by information exhibition Show in personal page.
The invention also discloses E21, a kind of electronic equipment, wherein the electronic equipment includes：
Processor；And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed Device is managed to execute the method according to any one of A1~A6 or execute the method according to any one of B7-B10.
The invention also discloses F22, a kind of computer readable storage mediums, wherein the computer readable storage medium The one or more programs of storage, one or more of programs when being executed by a processor, are realized described in any one of A1~A6 Method or realize method described in any one of B7-B10.

Claims (10)

1. a kind of information-pushing method, wherein this method includes：
Associated label is generated according to the content of information, and information is pushed to each client together with associated label；
When receiving the label concern notice that a client reports, the user account logged in the client is closed with it The label correspondence of note is saved in user and pays close attention in tag library；
The correspondence in tag library, the client push logged in relative users account and user's account are paid close attention to according to user Information associated by number corresponding label.
One or more during 2. the method for claim 1, wherein described information includes as follows：
News messages；
Electronic book section new information；
New game releases message.
3. the method for claim 1, wherein described include according to the associated label of the content of information generation：
The content of information is matched with the hot spot word in hot spot dictionary, then makees matched hot spot word if there is occurrence For the label with the information association；
And/or
The label of person names or event name referred to as with the information association is extracted from the content of information.
4. the method for claim 1, wherein described be pushed to information each client packet together with associated label It includes：
Most newly generated information and associated label are pushed to the visitor of all users together as the information generally pushed in real time Family end.
5. the method for claim 1, wherein correspondence paid close attention to according to user in tag library, to mutually applying Information associated by the client push that family account is logged in label corresponding with the user account includes：
For a newly generated information, the label associated by the information, which is paid close attention to from user in tag library, to be found out and is associated with The corresponding user account of label, be pushed to the user account found out using the information as the information for customizing push and logged in Client.
6. a kind of information-pushing method, wherein this method includes：
Server is received as the information of the information push generally pushed and its associated label and is shown；
When the label of displaying is triggered, label concern notice, the label is reported to pay close attention to notice and include to server：It is logged in User account and the label that is triggered；
And server is received as the information for the information push for customizing push and is shown.
7. a kind of Information Push Server, wherein the server includes：
Label generation unit is suitable for generating associated label according to the content of information, and by information together with associated label It is pushed to each client；
Notification receiving unit is paid close attention to, it, will be in the client suitable for when receiving the label that a client reports and paying close attention to notice The user account of the login label of interest with its is corresponding to be saved in user's concern tag library；
Information push unit is suitable for paying close attention to the correspondence in tag library, the visitor logged in relative users account according to user Family end pushes the information associated by label corresponding with the user account.
8. a kind of information push-delivery apparatus, wherein the device includes：
Receiving unit, suitable for receiving server as the information of the information push generally pushed and its associated label and being opened up Show；
Notice reporting unit is paid close attention to, suitable for when the label of displaying is triggered, label concern notice, the label are reported to server Concern notifies：The user account logged in and the label being triggered；
The receiving unit is further adapted for receiving server as the information for the information push for customizing push and be shown.
9. a kind of electronic equipment, wherein the electronic equipment includes：
Processor；And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the processor when executed It executes method according to any one of claims 1 to 5 or executes the side according to any one of claim 6 Method.
10. a kind of computer readable storage medium, wherein the computer-readable recording medium storage one or more program, One or more of programs when being executed by a processor, realize method according to any one of claims 1 to 5 or realization Method described in any one of claim 6.
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Cited By (8)

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