JP4928400B2 - Sweepstakes service providing device and sweepstakes service method - Google Patents

Description

  The present invention relates to a prize service providing apparatus and a prize service method for providing a prize service on a network.

Conventionally, an information display area called a banner is provided on a web page on a network such as the Internet.
Banners with different patterns and colors are clearly distinguished from other parts of the web page and can attract the attention of the user.
A banner having such properties is particularly suitable for the promotion of advertisements and advertisements. A banner that displays an advertisement of a product and is linked to a web page of the product is called a banner advertisement, and is widely used as an effective advertising method along with newspaper advertisements.

Here, in order to further improve the advertising effect by the advertisement display such as the banner advertisement, it is effective to increase the number of users accessing the web page including the advertisement display.
As a method for increasing the number of accesses to a web page, for example, provision of a prize service is cited (see, for example, Patent Document 1).
In the prize service method described in Patent Document 1, a prize drawing is performed every time a link in the page is clicked, and a prize is won with a certain winning probability. Thereby, since the user browses the page with the prize item, an increase in the number of page accesses can be expected.

JP 2003-167974 A

However, in the conventional prize service method as described in Patent Document 1, even if the number of accesses to the web page increases, the user does not always pay attention to the advertisement display.
In particular, in the current situation where banner advertisements have become commonplace, the user's line of sight tends to concentrate only on information desired by the user, avoiding banner advertisements that are clearly advertisements.
If the user's line of sight is not suitable for advertisement display, even if the number of accesses to the web page increases, the advertising effect inherent in advertisement display cannot be exhibited.

  An object of the present invention is to provide a prize service providing apparatus and a prize service method capable of prompting the user to pay attention to the advertisement display and enhancing the advertising effect by the advertisement display.

An apparatus for providing a prize service of the present invention provides a website having a plurality of web pages to a client terminal connected via a network, and performs a prize process according to an access state of the client terminal to the website. A prize service providing apparatus comprising: a request receiving unit that receives a page request for requesting one of the plurality of web pages from the client terminal; and the prize process including a lottery process and a winning display process. a sweepstakes processor to implement, a page creation unit for creating the web page with ads based on the results of previous SL sweepstakes processing, page transmission for transmitting the web page in which the page creation unit creates to the client terminal parts and user information data to be recorded in association with the user ID information about users, including password A login determination unit that determines a login state of the user to the website, the prize processing unit includes a winning probability determination unit that determines a winning probability in the lottery process, and the client terminal When accessing one of a plurality of web pages, the lottery processing unit for executing the lottery process for outputting a winning determination with the winning probability determined by the winning probability determining unit; and A winning display processing unit that performs the winning display process of changing the advertisement display included in the web page to a winning display indicating the winning determination when the determination is output, and the login determining unit , recording of the received user ID and password from the client terminal, the user ID and password the user information database received The login status is determined that the ON when matching the user ID and password, the login status is determined to OFF in the case of disagreement, the winning probability determination unit, login status is determined to OFF in the login determination unit In this case, the winning probability is determined as a predetermined probability A, and when the login determination unit determines that the login state is ON, the winning probability is determined as a probability B that is higher than the probability A by a predetermined probability α. characterized in that it.

In the present invention, the request receiving unit, the prize processing unit, the page creating unit, and the page transmitting unit cooperate to provide a website having a plurality of web pages to a client terminal connected via a network. .
At this time, the prize processing unit performs the prize process according to the access state of the client terminal to the website, and displays the winning determination on the web page.

The sweepstakes process includes a lottery process and a winning display process.
The lottery process is a process in which a lottery is performed when a client terminal accesses a web page, and a winning determination is output with a predetermined winning probability. The winning probability is determined by the winning probability determining unit.
The winning display process is a process of changing the advertisement display included in the web page to the winning display indicating the winning determination when the winning determination is output in the lottery process, and is performed by the winning display processing unit.

When a user operates a client terminal to access a website, normally, a web page including advertisement display is displayed on a display unit or the like of the client terminal.
And if a user repeats access to the some web page of a website, a lottery process will be implemented for every access.
When the winning determination is output from the lottery processing unit, the winning display processing unit performs a winning display process, and a web page including the winning display is displayed instead of the advertisement display.

That is, even if the user does not perform a special operation for applying for a prize, a lottery process is performed simply by accessing a web page, and the winning determination is displayed as a winning display.
Thus, the user checks whether a winning display is displayed instead of the advertisement display in order to confirm the winning determination.
That is, when the website is used (such as browsing a web page), the user's line of sight can be guided to the advertisement display position.
Therefore, according to the prize service providing apparatus of the present invention, it is possible to urge the user to pay attention to the advertisement display and to enhance the advertising effect by the advertisement display.

Similarly to the conventional prize service method, it is possible to increase the number of accesses by prompting the user to access the web page with a prize associated with the winning. If the number of access by the user increases, the opportunity for the advertisement display to be noticed by the user increases, and the improvement of the advertising effect can be expected.
Furthermore, since the lottery process is performed simply by accessing the web page, it is possible to add an element of entertainment that amuses the user to a normal web page that plays a role such as providing information.

  Note that a website in which the page creation unit creates a web page in response to a page request from the client terminal and the page transmission unit transmits to the client terminal also corresponds to a website having a plurality of web pages.

In the prize service providing apparatus of the present invention, it is preferable that the advertisement display is a banner advertisement.
In the current situation where banner advertisements have become commonplace, the user's line of sight tends to concentrate only on information desired by the user, avoiding banner advertisements that are clearly advertisements.
On the other hand, according to the present invention, the user's attention to the banner advertisement can be urged, so that the advertising effect of the banner advertisement can be enhanced.
Note that a banner represents an information display area in a web page that displays a series of information separately from other parts of the web page.
A banner advertisement represents a banner that displays advertisements or advertisements of products. The banner advertisement may be provided with a link to a web page such as a product.

In the prize service providing apparatus of the present invention, it is preferable that the page creation unit creates the web page including a display indicating that the prize process is to be performed.
Accordingly, even if the user does not perform a special operation for applying for a prize, the user can recognize that the prize process is performed simply by accessing the web page, and the winning determination is displayed as a winning display. .
That is, the user's line of sight can be more reliably guided to the position of the advertisement display, and the advertising effect by the advertisement display can be enhanced.

In prize service providing apparatus of the present invention, the winning probability determination unit in response to an operation on the web site of the client terminal, Ru varying the winning probability.
Thereby, the winning probability in the lottery process varies according to the operation of the client terminal on the website.
Here, if the user operates the client terminal and performs a certain operation on the website and increases the winning probability, the user can be prompted to perform the certain operation. .

For example, when a specific web page in the website is browsed, if the winning probability determination unit increases the winning probability, it is possible to prompt browsing of the web page.
Further, for example, when a web page introducing a product advertised by advertisement display is viewed, if the winning probability determination unit increases the winning probability, the introduction of the product on the web page and the advertisement display are performed. The effect of advertising can be further enhanced by the synergistic effect with the attention guidance.

The apparatus for providing a prize service according to the present invention includes: a user information database that records information about a user in association with a user ID; and a login determination unit that determines a login state of the user to the website. Determines that the user has logged into the website when the client terminal presents the user ID and accesses the website, and the winning probability determination unit logs the user into the website wherein when the login determination unit determines, Ru raising the winning probability and.

There are known websites that manage information related to users in association with user IDs and provide various services to users who have accessed (that is, logged in) by presenting their own user IDs.
In such a website, operations and the like on the logged-in user's website can be recorded and accumulated, and an optimal service can be provided to the user based on the accumulated information.

However, the user needs to transmit a user ID, a password, and the like to the website when logging in. Because of its complexity, many users use websites without logging in. If you don't log in, you will not be able to accumulate information and you will not be able to improve your service.
On the other hand, in the present invention, when the login determination unit determines the login of the user and determines that the user has logged into the website, the winning probability determination unit increases the winning probability. That is, since the winning probability is increased by the user's login, the user can be prompted to log in to the website.

In particular, in the apparatus for providing a prize service of the present invention, even if the user does not perform a special operation for applying for a prize, a lottery process is performed simply by accessing a web page. You can encourage them to log in regularly and regularly.
When the user logs in to the website, user information such as operations on the user's website can be recorded and accumulated in the user information database. For example, the user information is optimal based on the accumulated information. Services can be provided.

In the prize service providing apparatus of the present invention, it is preferable that the page creation unit creates the web page including an indication that the winning probability is increased by the user logging in to the website.
Thereby, it can be made to recognize that a winning probability rises by login and a user's login to a website can be promoted further.

In the prize service providing apparatus according to the present invention, the page creation unit refers to the user information database when the login determination unit determines that the login state is ON, and the user is recorded in association with the user ID. It is desirable to change the advertisement display to be included in the web page based on the information.
Thereby, for example, based on the user information associated with the user ID, it is possible to predict the user's interest and interest, and display an advertisement display such as a product matching the user's interest.
Since it is easy for the user to pay attention to the advertisement display related to the product of interest and lead to the purchase of the product, a very high advertising effect can be obtained.

In the prize service providing apparatus of the present invention, the page creation unit creates the web page having a plurality of advertisement displays, and the prize processing unit performs the prize process for each of the plurality of advertisement displays. desirable.
Thereby, when a web page has a plurality of advertisement displays, it is possible to guide the user's line of sight with respect to each advertisement display.
If a plurality of advertisement displays are arranged at positions distant from each other, the user moves his / her line of sight from one advertisement display to another advertisement display in order to confirm the winning determination. Therefore, it is possible to prompt browsing of the entire web page as well as a part of the web page.

In the prize service providing apparatus of the present invention, it is preferable that the winning probability determination unit individually sets a winning probability in the lottery process for each of the plurality of advertisement displays.
Thereby, a user's eyes | visual_axis can be preferentially induced | guided | derived with respect to important advertisement display (For example, advertisement display regarding a product with high user interest).

In the sweepstakes service providing apparatus of the present invention, the winning probability determination unit determines the winning probability of the advertisement display positioned below the web page to be higher than the winning probability of the advertisement display positioned above the web page. It is desirable to decide high.
Thereby, a user's eyes | visual_axis can be guide | induced preferentially with respect to the advertisement display which is located below a web page and a user is hard to pay attention to.
Further, since it is necessary to scroll the web page in order to confirm the advertisement display located below the web page, it is possible to prompt the user to browse the entire web page.

In the prize service providing apparatus according to the present invention, it is preferable that the winning probability determining unit determines the winning probability according to a size of the advertisement display on the web page.
Thereby, for example, if the winning probability of small advertisement display is set high, it is possible to preferentially guide the user's line of sight with respect to the small advertisement display that is difficult for the user to pay attention.
Conversely, if the winning probability of large advertisement display is set high, the user's line of sight can be further concentrated on the large advertisement display that is easy for the user to pay attention to.

In the prize service providing apparatus of the present invention, it is preferable that the website is a search site for searching a web document on a network.
In the search site, since the user's interest is concentrated on the search of the web document, there is a possibility that the advertising effect of the advertisement display may be reduced as compared with other websites.

On the other hand, in the prize service providing device of the present invention, as described above, the user's line of sight can be guided to the position of the advertisement display, so that the advertisement effect by the advertisement display can be ensured.
In addition, although the search operation tends to be monotonous, according to the prize service providing apparatus of the present invention, it is possible to add entertainment elements to the search web page and entertain the user.
Furthermore, if a user logs in to a website and conducts a search, the user's search history can be accumulated. For example, the user's interests and interests are predicted based on the search history, and products that match this The advertisement display can be displayed.

A prize service method according to the present invention is a prize service method for performing a prize process according to an access state of a client terminal to a website using a server, and records information about a user including a password in association with a user ID. Using the user information database, the website includes a plurality of web pages having advertisement displays, the server receives a user ID and a password from the client terminal, and the received user ID and password are stored in the user information database. the login status is determined that the oN if it matches the recorded user ID and password, along with implementing the log judgment to determine if a mismatch signed in OFF and, as the prize processing, the login state with the login determination unit When is determined to be OFF Determines the winning probability as a predetermined probability A, and when the login determination unit determines that the login state is ON, determines the winning probability as a probability B higher than the probability A by a predetermined probability α. Winning probability determination processing, lottery processing for outputting a winning determination with the winning probability determined in the winning probability determination processing when the client terminal accesses one of the plurality of web pages, and the lottery processing when the win determination is output in a feature to implement the advertisement display that the client terminal is included in the web page accessed, the winning display process of changing the winning display indicating the win determination, the To do.

In the present invention as described above, even if the user does not perform a special operation for applying for a prize, a lottery process is performed only by accessing a web page, and the winning determination is displayed as a winning display.
Thus, the user checks whether a winning display is displayed instead of the advertisement display in order to confirm the winning determination.
That is, when viewing the web page, the user's line of sight can be guided to the position of the advertisement display.
Therefore, according to the prize service method of the present invention, the user's attention to the advertisement display can be urged, and the advertising effect by the advertisement display can be enhanced.

Similarly to the conventional prize service method, it is possible to increase the number of accesses by prompting the user to access the web page with a prize associated with the winning. If the number of access by the user increases, the opportunity for the advertisement display to be noticed by the user increases, and the improvement of the advertising effect can be expected.
Furthermore, since the lottery process is performed simply by accessing the web page, it is possible to add an element of entertainment that amuses the user to a normal web page that plays a role such as providing information.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[Computer system configuration]
FIG. 1 shows a schematic configuration of a computer system including a prize service providing apparatus according to the present embodiment.
As shown in FIG. 1, in a computer system 1, a client terminal 2 and a server 3 that is a prize service providing apparatus that provides a website to the client terminal 2 are connected via the Internet 4. In addition, this invention is not limited to the internet 4, You may use another network.
In the present embodiment, the website provided by the server 3 to the client terminal 2 is a search site for searching for a web document on the Internet 4.

The client terminal 2 includes a display unit 21 that displays a web page received from the server 3 and an operation unit 22 for a user to request a web page from the server 3.
The client terminal 2 includes a page request unit 23 that requests a web page from the server 3 and a page reception unit 24 that receives a web page from the server 3.
The page request unit 23 transmits user-related information such as a user ID to the server 3 when requesting a web page. An example of the user related information is cookie. In the present embodiment, cookie is used as user related information.

The client terminal 2 may be any device that can be connected to the server 3 via the Internet 4 and is not particularly limited, and examples thereof include a mobile phone and a laptop computer.
1 illustrates a configuration in which one client terminal 2 and a server 3 are connected for explanation, but the server 3 actually provides services to a large number of client terminals 2. be able to.

  The server 3 includes a request reception unit 31 that receives a page request for requesting one of the web pages from the page request unit 23 of the client terminal 2, and a request determination unit 32 that determines the content of the received page request. The page creation unit 33 that creates a web page having a banner advertisement as an advertisement display according to the determination of the request determination unit 32, and the web page created by the page creation unit 33 is transmitted to the page reception unit 24 of the client terminal 2 A page transmission unit 34.

  The server 3 also includes a login determination unit 35 that determines a login state of the user's website, a prize processing unit 5 that performs a prize process including a lottery process and a winning display process, and information about the user as a user ID. It includes a user information database 6 that is recorded in association with each other, and an advertisement information database 7 that records advertisement information to be displayed on a web page.

Sweepstakes processing unit 5, a winning probability determination unit 51 for determining a winning probability in the lottery process, when the client terminal 2 accesses to one of a plurality of web pages, winning probability determining unit 5 1 has determined winning a lottery processing unit 52 to implement the lottery process of outputting the winning decision in the probability, if the lottery processing section 52 has output the winning decision, banner advertisement is an advertisement display the page generation unit 3 3 are included in the web page that you created Is a winning display processing unit 53 that performs a winning display process for changing to a winning banner that is a winning display indicating a winning determination, and a point accumulating unit 54 that gives points to the user as a prize of winning.
In the present embodiment, the aforementioned page creation unit 33 functions as the winning display processing unit 53.
The points given by the point accumulating unit 54 are points that are valid on the website and are recorded in the user information database 6 (see Table 1 below). The content of the points is not particularly limited. For example, the points may be points that can receive a prize when a certain value is reached. Further, this point may be obtained not only by the prize process but also by other methods.

  In the user information database 6, for example, user information (password, e-mail address, name, gender, age, points, login status, search history, etc.) as shown in Table 1 below is recorded in association with the user ID. .

[Operation of computer system]
FIG. 2 is a flowchart of the prize service method according to this embodiment. FIG. 3 shows a series of web pages displayed on the display unit 21 of the client terminal 2 in the prize service method of the present embodiment.
Hereinafter, the operation of the computer system 1 will be described with reference to FIG. 2 and FIG. 2 as appropriate.

First, in ST1, it is determined whether or not there is a page request from the client terminal 2.
Specifically, if there is a page request from the page request unit 23 to the request reception unit 31, the determination becomes Yes and the process proceeds to ST2. If there is no request, it becomes No and the prize service by the computer system 1 ends.
In ST2, it is determined whether or not the web page requested by the client terminal 2 is a login page (FIG. 3B) for the user to log in to the website.
This determination is performed by the request determination unit 32. If a login page is requested, the answer is Yes and the process proceeds to ST3. If a page other than the login page is requested, the answer is No and the process proceeds to ST4.

In ST3, the page creation unit 33 creates a login page, and the page transmission unit 34 transmits the created login page to the page reception unit 24 of the client terminal 2 (login page creation transmission). The login page received by the page receiving unit 24 is displayed on the display unit 21 of the client terminal 2.
The user operates the operation unit 22 of the client terminal 2, inputs his / her user ID and password into the text boxes 105 and 106 in the login page, and clicks the button 107 displayed as “OK” (FIG. 3). reference). Then, the page request unit 23 transmits the user ID and password to the request reception unit 31 (ID and password reception).

The login determination unit 35 receives the user ID and password via the request reception unit 31 and the request determination unit 32 and collates them with the user ID and password recorded in the user information database 6.
When the user ID and the password are verified, the login determination unit 35 turns on the login state of the user ID in the user information database 6 (login process). Also, a cookie describing the user ID is transmitted to the client terminal 2.
Then, the process returns to ST1.
The login state recorded in the user information database 6 is changed to OFF when there is no operation from the client terminal 2 to the server 3 for a predetermined time or when a logoff operation is performed.

Although not described in the flowchart of FIG. 2, if the user does not have a user ID and password, click the button 108 displayed as “new registration” on the login page, A web page (FIG. 3F) can be displayed.
Here, the user ID can be registered in the user information database 6 by filling in predetermined items such as a desired user ID and transmitting it to the server 3.
As shown in FIG. 3 (f), the predetermined items to be entered when newly registering a user ID include a desired user ID, password, email address, name, gender, age, etc., but are not limited thereto. It can be set arbitrarily as required.
The user ID and password registered in this way can be entered into the login page and transmitted to log in to the website.

In ST4, it is determined whether or not the user is logged in to the website.
Specifically, the login determination unit 35 receives the cookie transmitted from the page request unit 23. The login determination unit 35 refers to the user information database 6 and checks the login state of the user ID described in the cookie.
If the login state is OFF, the answer is No, and after ST41 is executed, the process proceeds to ST5. If the login state is ON, the answer is Yes, and after ST42 is executed, the process proceeds to ST5.
If the user is logged in and the page request from the client terminal 2 is a request for a search result of a web document using a keyword, the login determination unit 35 uses the keyword as a search history and the user ID and Correlate and record in user information database.

In ST41, a lottery process is performed with a specified probability A.
Specifically, the winning probability determining unit 51 that has received the determination of the login determining unit 35 that the login state is OFF determines the winning probability as a prescribed probability A. The lottery processing unit 52 outputs the winning determination to the page creation unit 33 with the determined probability A (lottery processing).
In ST42, a lottery process is performed with a probability B (that is, A + α = B, A <B) obtained by adding a predetermined probability α to a predetermined probability A.
Specifically, the winning probability determining unit 51 that has received the determination of the login determining unit 35 that the login state is ON determines the winning probability as a probability B obtained by adding a predetermined probability α to a predetermined probability A (probability Variation processing). The lottery processing unit 52 outputs the winning determination to the page creation unit 33 with the determined probability B (lottery processing).

In ST5, it is determined whether or not a winning determination is output.
If the page creation unit 33 receives a winning determination from the lottery processing unit 52, the determination is Yes and the process proceeds to ST51. If the page creation unit 33 has not received a winning determination from the lottery processing unit 52, the determination is No and the process proceeds to ST52.

In ST51, the page creation unit 33 requested by the client terminal 2 based on the determination about the page request from the client terminal 2 received from the request determination unit 32, the winning determination received from the lottery processing unit 52, and the like. A web page (FIG. 3D or 3E) in which the banner advertisement 101 originally included in the web page is changed to a winning banner 109 including a display of winning determination is created.
The created web page is transmitted to the page receiving unit 24 of the client terminal 2 by the page transmitting unit 34 and displayed on the display unit 21.
When the winning banner 109 is clicked, the process proceeds to ST6.
Note that the series of processes of ST51 is a winning display process.

In ST52, the page creation unit 33 receives a web page requested by the client terminal 2 based on the page request from the client terminal 2 received from the request determination unit 32, the advertisement information read from the advertisement information database 7, and the like. FIG. 3A or FIG. 3C is created.
This web page includes a banner advertisement 101 created based on the advertisement information in the advertisement information database 7.
The created web page is transmitted to the page receiving unit 24 of the client terminal 2 by the page transmitting unit 34 and displayed on the display unit 21.
Then, the process returns to ST1.

In ST6, it is determined whether or not the user is logged in to the website.
Specifically, the login determination unit 35 operates in the same manner as ST4, and notifies the page creation unit 33 of whether or not the user has logged in.
If the user is not logged in, the answer is No, and after performing ST7, proceed to ST8. If logged in, the answer is Yes, and the process proceeds to ST8.

In ST7, the page creation unit 33 notified that the user is not logged in from the login determination unit 35 creates a login page, and the page transmission unit 34 sends the created login page to the page reception unit 24 of the client terminal 2. (Login page creation and transmission). The login page received by the page receiving unit 24 is displayed on the display unit 21 of the client terminal 2.
Subsequently, processing similar to ST3 (ID and password reception, login processing) is performed, and the process proceeds to ST8.

In ST8, the point accumulating unit 54 refers to the content of the winning determination output from the lottery processing unit 52, and determines the points to be given to the user.
The login determination unit 35 notifies the point accumulation unit 54 of the user ID described in the cookie received from the client terminal 2.
In response to this, the point accumulating unit 54 reads the points recorded in the user information database 6 for the user ID, and adds the points determined to be awarded by the winning determination to the accumulated points. calculate.
The point accumulating unit 54 rewrites the points recorded in the user information database 6 to the accumulated point values (point addition processing), and notifies the page creation unit 33 of the newly assigned point values.

The page creation unit 33 creates a web page (FIG. 3G) based on the point value notified from the point accumulation unit 54, the advertisement information read from the advertisement information database 7, and the like.
This web page includes a banner advertisement 101 created based on the advertisement information in the advertisement information database 7 and a display 110 of points newly given by winning determination.
The created web page is transmitted to the page reception unit 24 of the client terminal 2 by the page transmission unit 34 (point display page creation transmission) and displayed on the display unit 21.
Then, the process returns to ST1.

[Web page to be displayed]
Next, a flow of a series of processes viewed from the user side will be described along the web page displayed on the display unit 21 with reference to FIG.
First, when a user accesses a website, the web page (a) is displayed.
(Note that since the lottery process is also performed for the first access to the website, the web page (d) may be displayed. In such a case, the explanation will be omitted.)

On the web page (a), a banner advertisement 101 created based on the advertisement information in the advertisement information database 7 is displayed.
In addition, a display 102 for performing the prize process and a display 103 for increasing the winning probability when the user logs in to the website are displayed.
On the upper right of the web page (a), a link 104 for changing to the web page (b) which is a login page is provided.
In addition, the web page (a) includes various information such as characters and images, a configuration for searching a web document, and the like, which are omitted in FIG. This also applies to the web pages (b) to (g).

  In the present embodiment, the web page to be displayed varies depending on the presence or absence of login.

[When logging in before the lottery process]
When logging in, the user clicks the link 104 to display a web page (b) that is a login page.
On the web page (b), there are a text box 105 for entering a user ID, a text box 106 for entering a password, and a button 107 displaying “OK” for transmitting the information entered therein to the server 3. , Is provided.
When the user ID and password are entered in the text boxes 105 and 106 and the button 107 is clicked, a login process is performed, and the screen transitions to the web page (c).
(Since the lottery process is also performed here, the web page (d) may be displayed instead of the web page (c). However, such a case will be excluded and described.)

When the user does not have a user ID, the user can click the button 108 displayed as “new registration” on the web page (b) to display the web page (f) for new registration. Here, the user ID can be registered in the user information database 6 by inputting predetermined items such as a desired user ID using a text box, a radio button, a check box, etc., and transmitting it to the server 3. .
By inputting and transmitting the user ID and password thus registered to the web page (b), it is possible to log in to the website and transition to the web page (c).

The banner advertisement 101 of the web page (c) is changed from the banner advertisement 101 of the web page (a).
Specifically, the page creation unit 33 refers to the user information database 6 via the login determination unit 35, and the user information recorded in association with the user ID, such as gender, age, address, search history, etc. Based on the above, the user's interest and the like are predicted, and a banner advertisement 101 such as a product that matches the user's interest is displayed.

For example, in Table 1, “Tanaka **” having the user ID “tanaka” can be carried from a search history such as “notebook personal computer, small and light, latest model, portable information terminal, hot spot, overseas use,. Expected to be interested in electronic equipment.
“Suzuki **” having the user ID “suzuki” is the safety of dishes and foods from a search history such as “Japanese food, Chinese food, Italian food, recipe, cooking method, food additive, organic cultivation, hygiene management, etc.” Expected to be interested in sex.

  For example, keywords related to the advertisement are set in the advertisement information database 7 together with the advertisement information. When a keyword is included in the user search history, the banner advertisement 101 generated from the advertisement information is displayed on the web page. Thereby, the banner advertisement 101 suitable for the user can be displayed with the keyword set in advance without the interest of the complicated process and the prediction of the interest.

  In addition, the display 103 and the link 104 to a web page (c) is not provided, it has been the display of the show that you log in to place "Hello ○○ san!". Here, “OO” is a user ID or a user name recorded in association with the user ID.

When the user performs an operation such as searching for a web document on the web page (c), the web page transitions.
Here, each time the web page transitions (that is, every time a new web page is accessed), the lottery processing unit 52 performs a lottery process.
Since the user is logged in, the probability variation process is performed, and the lottery process is performed with the probability B (that is, A + α = B, A <B) obtained by adding the predetermined probability α to the specified probability A. Is done.

When the winning determination is output from the lottery processing unit 52, the web page (d) is displayed (winning display process).
Instead of the banner advertisement 101, the web page (d) is provided with a winning banner 109 that displays “winning!” And that the winning determination is output.
When the winning banner 109 is clicked, a point addition process is performed by the point accumulating unit 54, and a transition is made to the web page (g).
The web page (g) includes a banner advertisement 101 and a display 110 of points newly given by winning determination.

[If you do not log in before the lottery process]
On the web page (a), an operation such as searching for a web document is performed without clicking the link 104.
Here, each time the web page transitions (that is, every time a new web page is accessed), the lottery processing unit 52 performs a lottery process.
Since the user is not logged in, the lottery process is performed with a specified probability A.

When the winning determination is output from the lottery processing unit 52, the web page (e) is displayed (winning display process).
A winning banner 109 is provided on the web page (e) instead of the banner advertisement 101.
Here, when the winning banner 109 or the link 104 is clicked, a transition is made to the web page (b).
In the web page (b), when the user ID and password are transmitted to the server 3 and logged in to the website, the point accumulating unit 54 performs point addition processing, and transitions to the web page (g).
If the user does not have a user ID, the user ID must be registered on the web page (f).

[Effects of Embodiment]
In embodiment mentioned above, there can exist the effect shown below.

Even if the user does not perform a special operation for applying for a prize, a lottery process is performed simply by accessing a web page, and the winning determination is displayed as a winning banner 109.
Accordingly, the user confirms whether or not the winning banner 109 is displayed in place of the banner advertisement 101 in order to confirm the winning determination.
That is, the user's line of sight can be guided to the position of the banner advertisement 101 when using the website (such as browsing a web page).
Therefore, the user's attention to the banner advertisement 101 can be promoted, and the advertising effect of the banner advertisement 101 can be enhanced.

In addition, it is possible to increase the number of accesses by encouraging the user to access the web page by giving points associated with winning. If the number of access by the user increases, the opportunity for the banner advertisement 101 to be noticed by the user increases, and the improvement of the advertising effect can be expected.
Furthermore, since the lottery process is performed simply by accessing the web page, it is possible to add an element of entertainment that amuses the user to a normal web page that plays a role such as providing information.

Since the display 102 indicating that the prize process is executed is displayed on the web page, even if the user does not perform a special operation for the prize application, the lottery process is performed only by accessing the web page, and the winning determination is performed. Can be recognized as a winning banner 109.
That is, the user's line of sight can be more reliably guided to the position of the banner advertisement 101, and the advertising effect of the banner advertisement 101 can be enhanced.

Since the winning probability in the lottery process is increased by the user's login, the user can be prompted to log in to the website.
In particular, in the present embodiment, even if the user does not perform a special operation for applying for a prize, a lottery process is performed only by accessing a web page. Can be prompted to log in automatically.
When the user logs in to the website, the user's operations on the website can be recorded and accumulated. For example, an optimal service can be provided to the user based on the accumulated information. it can.
In addition, when a user who has already been registered is in a login state, the user registration of an unregistered user can be promoted in order to increase the winning probability.

  Since the display 103 indicating that the winning probability is increased when the user logs in to the website is displayed on the web page, the user can be made aware that the winning probability is increased by the login. Can be further promoted.

In the present embodiment, the page generation unit 3 3, when the user logs on a website, by referring to the user information database 6, based on the user information recorded in association with the user ID, the user of interests Is changed to a banner advertisement 101 such as a product that matches this. Here, the banner advertisement 101 relating to the product of interest is easy to be noticed by the user and can easily lead to the purchase of the product, so that a very high advertising effect can be obtained.

In the conventional search site, since the user's interest is concentrated on the search of the web document, the advertising effect of the banner advertisement 101 may be reduced as compared with other websites.
On the other hand, in this embodiment, since a user's eyes | visual_axis can be guide | induced to the position of the banner advertisement 101, the advertisement effect by the banner advertisement 101 can be ensured.
In addition, although the search operation tends to be monotonous, in the present embodiment, an element of entertainment can be added to the search web page to entertain the user.
In addition, if a user logs in to a website and conducts a search, the user's search history can be accumulated. The banner advertisement 101 can be displayed.

  As a prize associated with the winning determination, the user is given points that can be used on the website, so it is less time-consuming for packing and shipping than when using a product as a prize. In addition, there is an advantage for the user that it is not necessary to disclose an address or the like for sending a prize.

[Modification]
In addition, this invention is not limited to embodiment mentioned above, In the range which can achieve the objective of this invention, the deformation | transformation shown below is also included, for example.

In the above-described embodiment, the banner advertisement 101 is exemplified as the advertisement display, but the present invention is not limited to this. Even when another form of advertisement display is used instead of the banner advertisement 101, the same excellent effects as those of the above-described embodiment can be obtained.
As another form of advertisement display, for example, an advertisement display in which a hypertext link to an advertisement insertion source site is added to a text character string indicating the contents of advertisement may be cited.

In the above-described embodiment, the configuration in which the prize process is performed for the access to the web page in the website is illustrated, but the present invention is not limited to this.
For example, when a banner advertisement 101 is clicked and a web page such as a linked product is accessed (such as a web page in an advertiser's website, which is an external web page), a prize process is performed. It may be carried out.
In this case, if the winning determination is output, a web page including the winning banner is displayed. If the winning determination is not output, a web page such as an external product is displayed.
This not only guides the user's line of sight to the banner advertisement 101 but also facilitates browsing of web pages such as products.
It is most preferable that the user browses web pages such as products from the viewpoint of advertising.
Here, if the winning probability of the lottery process performed when the banner advertisement 101 is clicked is set higher than the normal winning probability, it is possible to further promote browsing of web pages such as products. .

In the above-described embodiment, the configuration in which the horizontally-long rectangular advertisement banner 101 is displayed above the web page is illustrated, but the present invention is not limited thereto.
For example, the advertisement banner 101 may be displayed below the web page, and the shape thereof may be a polygon other than a rectangle, an ellipse, or the like.
In this case, it is possible to preferentially guide the user's line of sight with respect to the banner advertisement 101 that is located below the web page and is not easily noticed by the user. As shown in FIG. 4A, when the web page is larger than the display area 21A of the display unit 21, it is necessary to scroll the web page in order to check the banner advertisement 101 located below the web page. Because there is, you can encourage browsing the entire web page. At this time, if a display 111 indicating that there is a banner advertisement 101 for which a prize process is performed is displayed below the web page, the user's line of sight can be more reliably guided to the bottom of the web page.
If the advertising banner 101 has a shape other than a rectangle, it is more conspicuous than a normal banner, so that a large advertising effect can be achieved.

In the above-described embodiment, the winning banner 109 that simply displays “Win!” Is illustrated, but the present invention is not limited to this.
The winning banner 109 of the present invention only needs to include a winning determination display. For example, as shown in FIG. 5A, a part of the banner advertisement 101 is replaced with a winning determination display, as shown in FIG. As shown in (b), a winning determination may be displayed so as to accompany the banner advertisement 101.
Further, for example, as shown in FIG. 5C, the winning banner 109 may include a display of a premium provider. In FIG. 5C, “ΔΔ” represents a premium provider.
In this case, it is possible to give a sense of security to the user by clarifying the prize provider and to prompt the user to click the winning banner 109.

In the above-described embodiment, the points of the website are exemplified as the prize accompanying the winning determination, but the present invention is not limited thereto. For example, the prize may be a product, a voucher, a right, or the like.
In the above-described embodiment, the prize service method at the search site has been described, but the present invention is not limited to the implementation at the search site. The website to which the present invention is applied is not particularly limited. For example, the prize service method of the present invention may be implemented in a shopping site that sells products or the like.

In the above-described embodiment, the configuration in which points as prizes are given on the condition of winning determination and login is exemplified, but the present invention is not limited to this.
For example, when the user agrees to provide the user information recorded in the user information database 6 to the advertiser of the banner advertisement 101 or the like, points may be given.
In this case, for example, an email address of a user who has been elected as an advertiser can be provided, and the advertiser can perform a business activity such as sending an email of an advertisement to the user. Also, by analyzing the accumulated information, it can be effectively used for activities such as sales and sales activities.
It should be noted that when providing user information to others, laws related to personal information such as the Act on the Protection of Personal Information should be observed.

  In providing user information to an advertiser, for example, an advertiser database in which information related to the advertiser is recorded and an e-mail transmission unit are prepared. In this advertiser database, for example, information as shown in Table 2 below is recorded.

When the consent for providing the user information is obtained, the mail transmission means receives the advertisement No. (recorded in the advertisement information database 7 ) of the banner advertisement 101 for which the winning determination is output from the lottery processing unit 52. Next, the advertiser database is identified with reference to the advertiser database, and the user information is transmitted to the advertiser's contact information by e-mail.

The advertiser database may be used for other purposes.
For example, when a user residing in a specific advertiser's sales area logs in or when a user belonging to a major customer group logs in, it is effective if the advertiser's advertisement is preferentially displayed on the web page. Can carry out simple advertising.

In the above-described embodiment, the login determination unit 35 exemplifies the configuration in which the presence / absence of login is determined with reference to the user ID described in the cookie and the login state recorded in the user information database 6. Absent.
For example, the login state may also be recorded in the cookie. However, simply entering the login status ON in the cookie will continue the logged-in status, and it is necessary to set the login status to be OFF as time elapses.
Even in such a case, the login determination unit 35 can determine the presence / absence of login with reference to the cookie, and thus can exhibit the same excellent operational effects as the above-described embodiment.
Further, for example, the presence / absence of login may be determined with reference to the IP address of the client terminal 2.

In the above-mentioned embodiment, although the probability variation process which raises a winning probability by a user's login was illustrated, it is not limited to this.
For example, if a specific web page in a website is browsed, if the winning probability is increased by the probability variation process, browsing of the web page can be prompted.
In addition, the winning probability may be increased or decreased by using a large number of criteria such as login and whether or not a specific page is viewed.

In this case, for example, if the winning probability is increased with respect to an element for which an advertising effect can be expected, a great advertising effect can be achieved by a synergistic effect of a plurality of elements.
As an element which can expect the advertisement effect, the following are mentioned, for example.
For example, if a winning probability increases when a web page introducing a product advertised by the banner advertisement 101 is browsed, the advertising effect can be further enhanced by introducing the product on the web page. .
Here, the web page introducing the product may be a web page in the website, or may be an external web page (for example, an advertiser's page).

Also, for example, if a web page for questions about products is provided, and if the answer to the quiz is correct, the winning probability will increase, so that the product can be introduced to the user and the advertising effect can be improved. . Furthermore, if a user who has acquired knowledge of a product through a quiz conveys that knowledge to an acquaintance, friend, etc., further advertising effect can be achieved.
In addition to the quiz, a similar effect can be achieved by providing a web page for providing a game related to a product and increasing the winning probability according to the game results.

In the above-described embodiment, the web page provided with only one banner advertisement 101 is illustrated, but the present invention is not limited to this.
A plurality of banner advertisements 101 may be provided on the web page. In this case, when the winning determination is output, if one of the plurality of banner advertisements 101 is changed to the winning banner 109, the user's line of sight can be guided to each banner advertisement 101.
If a plurality of banner advertisements 101 are arranged at positions separated from each other, the user moves his / her line of sight from one banner advertisement 101 to another banner advertisement 101 in order to confirm the winning determination. Therefore, it is possible to prompt browsing of the entire web page as well as a part of the web page.

Here, the prize process may be performed for each of the plurality of banner advertisements 101, and the winning probability in the lottery process may be set for each of the plurality of banner advertisements 101.
Thereby, a user's eyes | visual_axis can be preferentially induced | guided | derived with respect to the important banner advertisement 101 (For example, the banner advertisement 101 regarding a product with high user interest).

If the winning probability of the banner advertisement 101 positioned below the web page is set higher than the winning probability of the banner advertisement 101 positioned above the web page, the banner advertisement 101 is positioned below the web page and is not easily noticed by the user. The user's line of sight can be preferentially guided with respect to the banner advertisement 101.
As shown in FIG. 4B, when the web page is larger than the display area 21A of the display unit 21, it is necessary to scroll the web page in order to confirm the banner advertisement 101 located below the web page. Because there is, you can encourage browsing the entire web page.
In this case, if a display 111 indicating that there is a banner advertisement 101 for which a prize process is performed is displayed below the web page, the user's line of sight can be more reliably guided to the bottom of the web page.

For example, if the winning probability of the small banner advertisement 101 is set high, the user's line of sight can be preferentially guided with respect to the small banner advertisement 101 that is difficult for the user to pay attention to.
Conversely, if the winning probability of the large banner advertisement 101 is set high, the user's line of sight can be further concentrated on the large banner advertisement 101 that is easy for the user to pay attention to.

  The present invention can be used as a prize service method and a prize service providing apparatus for providing a prize service on a network.

It is a figure which shows schematic structure of the computer system containing the prize service provision apparatus concerning embodiment of this invention. It is a flowchart of the prize service method concerning embodiment of this invention. It is a figure which shows a series of web pages displayed in the prize service method concerning embodiment of this invention. It is a figure which shows the web page which concerns on the modification of embodiment of this invention. It is a figure which shows the winning banner which concerns on the modification of embodiment of this invention.

Explanation of symbols

1 Computer System 2 Client Terminal 3 Server (Prize Service Providing Device)
4 Internet 5 Sweepstakes processing unit 6 User information database 7 Advertising information database 31 Request receiving unit 32 Request determining unit 33 Page creation unit 34 Page transmission unit 35 Login determination unit 51 Winning probability determining unit 52 Lottery processing unit 53 Winning display processing unit 101 Banner Advertisement (Ad display)
102 Display indicating that the prize process is to be performed 103 Display indicating that the winning probability is increased when the user logs in to the website 109 Winning banner (winning display)

Claims (11)

A prize service providing apparatus that provides a website having a plurality of web pages to a client terminal connected via a network, and performs a prize process according to an access state of the client terminal to the website,
A request receiving unit that receives a page request for requesting one of the plurality of web pages from the client terminal;
A prize processing unit for performing the prize process including a lottery process and a winning display process;
A page creation unit for creating the web page having an advertisement display based on a result of the sweepstakes process in the sweepstakes processing unit;
A page transmission unit that transmits the web page created by the page creation unit to the client terminal;
A user information database that records information about the user including the password in association with the user ID;
A login determination unit for determining a login state of the user to the website;
With
The prize processing unit
A winning probability determining unit for determining a winning probability in the lottery process;
When the client terminal accesses one of the plurality of web pages, a lottery processing unit that performs the lottery process for outputting a winning determination with the winning probability determined by the winning probability determining unit;
A winning display processing unit for performing the winning display processing for changing the advertisement display included in the web page to a winning display indicating the winning determination when the lottery processing unit outputs the winning determination. And
The login determination unit receives a user ID and password from the client terminal, and determines that the login state is ON when the received user ID and password match the user ID and password recorded in the user information database. In case of mismatch, the login state is determined to be OFF ,
The winning probability determining unit determines the winning probability as a predetermined probability A when the login determining unit determines that the login state is OFF, and when the login determining unit determines that the login state is ON. The prize service providing apparatus is characterized in that the winning probability is determined to be a probability B higher than the probability A by a predetermined probability α . The apparatus for providing a prize service according to claim 1,
The apparatus for providing a prize service, wherein the advertisement display is a banner advertisement. The apparatus for providing a prize service according to claim 1 or claim 2,
The apparatus for providing a prize service, wherein the page creation unit creates the web page including an indication to execute the prize process. A prize service providing apparatus according to any one of claims 1 to 3 ,
The apparatus for providing a prize service, wherein the page creation unit creates the web page including an indication that the winning probability is increased by the user logging in to the website. The prize service providing device according to any one of claims 1 to 4,
When the login determination unit determines that the login state is ON , the page creation unit refers to the user information database and based on the user information recorded in association with the user ID, the web page An apparatus for providing a prize service, characterized in that the advertisement display to be included is changed. A prize service providing device according to any one of claims 1 to 5,
The page creation unit creates the web page having a plurality of the advertisement displays,
The apparatus for providing a prize service, wherein the prize processing unit performs the prize process for each of the plurality of advertisement displays. It is a prize service provision apparatus of Claim 6, Comprising:
The apparatus for providing a prize service, wherein the winning probability determination unit individually sets a winning probability in the lottery process for each of the plurality of advertisement displays. The apparatus for providing a prize service according to claim 7,
The winning probability determining unit determines the winning probability of the advertisement display positioned below the web page higher than the winning probability of the advertisement display positioned above the web page. Service providing device. The apparatus for providing a prize service according to claim 7,
The winning service determining apparatus, wherein the winning probability determining unit determines the winning probability according to a size of the advertisement display on the web page. It is a prize service provision apparatus in any one of Claim 1 thru | or 9, Comprising:
The apparatus for providing a prize service, wherein the website is a search site for searching a web document on a network. A prize service method for performing a prize process according to an access state of a client terminal to a website using a server,
Using a user information database that records information about users including passwords in association with user IDs,
The website comprises a plurality of web pages with advertisement displays,
The server
When the user ID and password are received from the client terminal, the login state is determined to be ON when the received user ID and password match the user ID and password recorded in the user information database, and the login state is determined when they do not match with carrying out the login judgment to determine that turned OFF,
As the prize process,
When the login determining unit determines that the login state is OFF, the winning probability is determined as a predetermined probability A, and when the login determining unit determines that the login state is ON, the winning probability is determined as the probability. A winning probability determining process for determining a probability B higher than A by a predetermined probability α;
When the client terminal accesses one of the plurality of web pages, a lottery process for outputting a winning determination with the winning probability determined in the winning probability determining process ;
When the win determination is output in the lottery process, the advertisement display that the client terminal is included in the web pages accessed, performing a winning display process of changing, to winning display indicating the win determination Sweepstakes service method characterized by

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