WO2014065569A2 - Targeted advertising system and method for identifying user accessing advertisement - Google Patents

Targeted advertising system and method for identifying user accessing advertisement Download PDF

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Publication number
WO2014065569A2
WO2014065569A2 PCT/KR2013/009433 KR2013009433W WO2014065569A2 WO 2014065569 A2 WO2014065569 A2 WO 2014065569A2 KR 2013009433 W KR2013009433 W KR 2013009433W WO 2014065569 A2 WO2014065569 A2 WO 2014065569A2
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WO
WIPO (PCT)
Prior art keywords
user
advertisement
advertising
information
ad
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PCT/KR2013/009433
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French (fr)
Korean (ko)
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WO2014065569A3 (en
Inventor
변기만
Original Assignee
주식회사 어워드에스엔에스
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Priority to KR10-2012-0118334 priority Critical
Priority to KR20120118334 priority
Priority to KR10-2013-0125353 priority
Priority to KR1020130125353A priority patent/KR20140052856A/en
Application filed by 주식회사 어워드에스엔에스 filed Critical 주식회사 어워드에스엔에스
Publication of WO2014065569A2 publication Critical patent/WO2014065569A2/en
Publication of WO2014065569A3 publication Critical patent/WO2014065569A3/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

This targeted advertising system for identifying a user accessing an advertisement comprises a user database for storing user profiles, each profile comprising demographic data and an advertisement database for storing an advertisement and attribute information on a target audience. This terminal comprises application software suitable for displaying the advertisement stored in the advertisement database. This server provides communication between the advertisement database and the terminal via the application software so that the terminal displays the advertisement, in case the user profile of a user accessing the advertisement matches with the attribute information as a result of identifying the identification of the accessing user.

Description

【Specification】

- the title of the invention;

Targeted advertising system and method for identifying the user's connection to the ad

[Technology]

The present invention relates to a targeted advertising system and method for identifying a connection of the user to the advertisement in the advertising target system and relates to a method, particularly to a keyword advertisement. More specifically, the obtained user profile information from the keyword advertisement from the user input keywords from eopul applications are copper sphere or on the terminal from a Web browser, and the attribute information and the user profile information on the preset target person stone by the registered advertiser it is equivalent to about targeted advertising method and system for providing a magnificent answering ads on keywords entered in the terminal group, or a web server

[Background Art]

To how high advertising effectiveness compared to the costs that are spent on advertising major concern for advertisers and advertising specialist, see a lot of people advertising is advertising their advertising available to the attention of the consumer, and advertising costs It is minimized.

Online advertising has been growing steadily every year and have appeared in various ins and outs of the line and optical techniques accordingly. One of the techniques is keyword advertising online advertising

Inde (keyword advertising) which is to display the search advertisement to fit the true target a particular word (keyword) in the search box (search box). For example, if an advertiser has registered their ads associated with searches of fans keotppeot? Internet search service system, when a user enters a search query? Pen keotppeot to access the Internet search server users ads that are relevant to your query the display of the Web browser.

However, in the case of keyword advertising in the prior art, the results are the ads according to keyword search can be independent of the searcher's interests and also if there is no connection, which can maximize the mutual benefits between advertisers and searchers re is a non-daily expenses. In particular, users (consumers) that advertisers are watching the ads you see results because not that check the constant until the status of the case of targeted advertising aimed at specific ad viewers keyword optical expensive scan, the advertiser (target audience) desired target subjects can not. Therefore, in this case, the purpose of the ad to be obese as advertisers want to target advertising expenditures in accordance with the click is not possible to achieve. This problem is made keywords from the web server will occur similarly in targeted advertising - Keyword-targeted ads, as well as through the application re-application programs installed on a specific device. Therefore, in the perspective of advertisers, while not room for advertising costs due to unnecessary clicks ways to increase the effectiveness of targeted advertising is desired.

[Detailed Description of the Invention]

[SUMMARY]

The present invention is to provide for solving the problems of the prior art, provide yet avoid costs occur according to the indiscriminate access of small neck user of the present invention target advertising effect and the maximum targeted advertising systems and methods that can increase to.

Another object of the present invention is to provide a pre-check, identified by unwanted users fundamentally targeted advertisement systems and methods that can block the access to the ad that prior to connecting the identity of the users connected to the advertising.

A further object of the present invention is to achieve a precision targeted advertising by removing the inconsistency occurring between the keyword advertisement in the case combine targeted advertising that can identify the identity of the user target the search users and advertisers keywords desired subjects is to provide a targeted advertising system and method can be.

It is another object of the present invention determine that the user wants or does not want by identifying the identity of the user to access the advertisement via the ungyong software running on the server or a terminal connected to the ad, targeted ads to determine whether the advertisement exposure system to provide a system and method. If ungyong when the software is running on the server, the identity of a user standing by the identification member is driven from the terminal is controlled through communication with the short end of the server.

A further object of the present invention is that if by the users with the appropriate compensation ball watching an ad room side effects of the resistance and so on according to the identity identification of connected users of the ad and provide a target advertising system to increase the engagement of the user will be.

[Technical Solution]

Such targeted advertising system to identify the connected user of the advertisement in accordance with the present invention in order to achieve the objects of the present invention, expression includes the advertisement database, and demographic data for storing attribute information related to the advertisement and the target subjects, respectively which includes not using the database to store user profiles. Ungyong terminals, the software is installed there is ungyong terminal via the software will display the advertisement stored in the advertisement database. Servers are to provide a communication between the advertisement database and the terminal via the ungyong software displays the terminal to choose the light, the run-communication service is the connection to identify the identity of the user to be connected to the advertising user the user profile is made on a case in line with the attribute information.

Also be made by targeted advertising method for identifying the connected user of the advertisement in accordance with the present invention using a server connected to the terminal through a communication network, it comprises the steps of: deploying a ungyong software to a plurality of terminal step ; The step of using a member of each of the user profile recruitment to recruit members via the plurality of terminal stone characters stored in the database; Storing attribute information relating to advertising and target subjects to light and databases; Step for obtaining a user profile of the user connected to access the advertisement through the above-ungyong software distributed to the terminal; Wherein the user profile of the user connected to identify whether the stored consistent with the attribute information in the advertisement database; And transmitting the advertisement only to one terminal sending the user profile to conform with the attribute information from among the user profile of the users of said connection.

[Advantageous Effects]

According to target advertising system and method for identifying the connected user of the present invention ad the number of users that can perform precision targeted advertising it is possible to check, identify the user in advance of each of identity before connecting to advertising and , which leads to prevention of unwanted advertising spend with effective use of advertising.

In addition, if you combine a targeted ad system of the present invention and keyword ads can achieve accurate targeted advertising by the search users and advertisers using keywords, remove the mismatch that occurs between the desired target person, which is undesirable naturally It is followed by block advertising costs that occur due to clicks from search users.

In addition, it is possible by the present further provides a targeted advertising system and compensate for the method of the invention can increase the rate of engagement to discomfort or resistance deungol to prevent the other hand the ad according to the light upon and around the blue identification. '

[Brief description of drawings]

Figure 1 is a block diagram showing the targeted advertising system for identifying a user access to the ad ttaron to one embodiment of the present invention.

The user is communicating with the advertising server to Figure 2 is cylindrical it as graphical user interface (graphical user interface, GUI) FIG source (window) showing ungyong software system installed in the terminal of Figure 1;

Figure 3a ~ 3b are the atomic GUI diagram showing the screen that appears when selecting the Sign in Fig.

4 is displayed on a new device user to log in or sign up at 3 in FIG. 2 is a GUI for the original registration list classified ads degrees.

5 is an example of an advertisement image when the user selects an item from the registration list classified ads of Figure 4 is displayed on the user's terminal.

6 is a flow chart showing a procedure for identifying a connection of the user to the advertisement in accordance with an embodiment of the present invention.

7 is showing how the system and method for targeted advertising for identifying a connection of the user to the advertisement in accordance with the present invention run table.

8 is to show that the communication is made between the a target advertisement system for identifying the connected user of the advertisement in accordance with another embodiment of the invention herein ungyong s over a communication network, the software is not installed terminals and the ad server to the terminal have.

[Best mode for practicing the invention;

See all information contained in the following, the drawings and the accompanying drawings will be described in detail with respect to preferred examples of the present invention BEST MODE. Figure 1 is a block diagram showing the targeted advertising system for identifying a user of a connection to an ad in accordance with one embodiment of the invention. The targeted advertising system is terminal 100 and the advertisement server, comprising: a (200) an ad server 200, a user database 220, and line 212 and the attribute information 214 and the registered advertising category list 216 It includes having an advertisement database 210. the The ad server 200 may include a compensation database 230 that stores information on compensation provided to one Xichang your ad more. Terminal 100 and the advertisement server 200 are connected to each other by wire or radio by a communication network (not shown) such as the Internet, the terminal 100 so that the exchange of the ad server 200 and the data and information and a processor (processor) such as Messenger input means, display pole ray screen, and the main memory and the CPU. Examples of such terminals will itol to enumerate the mobile devices (mobile devices), such as a personal computer, laptop computer, or a smart phone or tablet (tablets). The terminal 100 transmits the user profile (user profile) information to the advertisement server 200, and transmitted to the advertising server 200 the advertisement information terminal 100. The ad information to be described later ad 212 and reward information viewing. It includes. Terminal 100 communicates with the advertisement server 200 via the Download (download) ungyong software (appl icat ion software) (110) provided from the advertisement server 200.

Advertisement database 210. There the information is stored relating to the advertising provided by the advertiser, 212 (ie, each advertiser that users (consumers), etc. I ad text, photo, picture, or video you want to pass on including advertising content). Attribute information (attribute informat ion) (214) contains information about the target person to advertisers to expose their advertisement (target audiences). For example, in some cases, advertisers parties in connection with the divine advertising goals you want to watch participants want to specify gender, age, or region, including its advertisers and women 20 to 30 is aimed at people living in Incheon person designated as is shown in the advertisement server 200.

User database 220 stores the profile information of the user. User profile (user prof i le) is with the user name, password, and e-mail relates to the privacy of users, each containing demographic data (demographic data). Among the user name and password or email is the basic information needed in order to cut the log to the ad server 200, the population of statistical data, gender, age, region, education, vocational, income, symbol, or gyeolheun whether such It will be able to enumerate.

Referring to Figure 2, with 1, 2 is the user through the ungyong software 110 as the graphical user interface (graphical user interface, GUI) source also (window) in a system showing an application software installed in the terminal of Figure 1 is the new advertising server 200 and the barrel. Ungyong Software 110 is preferably a web-based application Kane Orientation using a Web browser. Users own by there is connected to the advertisement server 200 executing the application software 110 installed in the terminal 100, source also 250 values ​​the user and facing ungyong for the first time when it comes to let execute software 110 to the two screens. A box (box) (252) at the far left displays the video ad or announcement. If the user is a member text box 254 are surfing the necessary information to connect to the ad server 200, a user name, a text box (256) is by following the login button 258, all push-type your password (surf ing) It is ready to finish. If you are the non-pressing the button (260) to join the registration process you will be in progress. If the user is fly ash causes include a search box 262 input even ungyong Software (110) so that only the web documents naejineun or different screen to the next phase information of the limits is displayed on the terminal 100 to search saekeo the can programming. Referring to Figure 3, Figure 3 is a GUI may appear bwin when selecting the Sign in Fig. Various from the window of 300 character box (301 to 305) based jeokyigodo an important information, these pieces of information are later used for ad server 200 or ad server 200 to identify the individual identity are information input to the receive notice notices are required information when you receive a gift, etc. according to various events such as prizes. Birthday Items (305) is for a group celebration nyeomil.

Reference numeral 307 to the entry point to 315 are the advertisement (212 with the advertisement server 200 to the information input to these items as basic as items corresponding to the demographic data is for the user stored in the advertisement database 210 ) you can search for and watch that will decide whether to grant permission. The user selects one of the check box (check box) (307, 308) and input their gender. User from a menu, such as age item 309 is configured, or (in FIG. 310 eu 20s, 30s, 40s), or 50 (310) and equal to the drop-down (drop-down menu) to the check box that may be configured to select their exact age. Local educational career earnings items (311, 312, 313, 314), respectively, and the user may directly be configured to enter a letter or number, etc., and the user chooses to, or consists of a drop-down menu that combines the two, over it can be configured. Gyeolheun whether the item (315) is performed by writing displayed on one of the check boxes. Then sign up to the completion of the Join by pressing the button (316) in the process.

Thus through such a procedure it is created the user profile which is stored in the user database 220. This stored user profiles users targeted advertisement systems and methods of the present invention as a material that gives the opportunity to participate in the relevant as participation of the search or viewing the advertisement (212) or various connection event to the advertisement server 200 or limit to be used. In other words, advertisers if requested certain eligibility requirements for people who may be viewing ads relevant to their ads to the ad server 200 ad as the ad server (200) attribute information (214) for this request database ( 210) and stores it in. Attribute information requested by the advertiser will be able to enumerate the sex, age, region, education, occupation, income, symbol, whether or gyeolheun like. In this way, advertisers will specify their desired goals in all subjects.

Now that any user can join members own when connecting to the terminal (100) Software (110) ad server 200 via the installed the ad server 200 that can log allows members face to its users, non-back is recommended. If the ad are, by neglect of these recommendations, the ad server 200 from the light and server 200 to about user limit the range available to the ad server 200 (search, but progress won ( 212) is not displayed on the terminal 100 round), the user is requested naejineun Register login, whether direct or indirect.

At this time all naejineun part of the user's profile information is recognized by the advertising server 200. That is the existing members is through the login information, and a confirmation by a novel member of the case the registration process of the user profile, the advertisement server 200 through of the advertisement in accordance with the present invention on the basis of the user profile thus completed the new minute check a system and method for identifying the connection used is achieved. Because user profiles based on personal information that can confirm the identity of the user (eg user name, password, email address, etc.) as well as demographic data (ie user's gender, age, region, education, occupation, income, symbol, or because it also contains gyeolheun whether, and so on). Population statistics bran fence in the user profile data is then matched by advertisers to attribute information and all or part of the target subjects related to their ads. Therefore, any user that if the attribute information 214 advertisers have requested advertising (212) linked to the ad server 200 is the attribute information (214 if you want to watch an ad (212) connected to the ad server 200 ) is the reference and female connection with a user profile of the user connected to the art it is to search the user database 220. If the search result is all or a portion of the information contained in the user profile, the art consistent with the attribute information 214 is displayed in the advertisement server 200 is a terminal 100 of the user use the ad (212) desired by the user. If it does not match the art the user and desired ad 212 will not be displayed on the terminal 100.

It is important to note here is information that does not appear in the ad server 200 if it does not match the attribute information (214) and user profile information, the terminal is not the thing that not necessarily block all until another infomercial (212) . That is, if the restrictions to block even the general search results and makes the opportunities for users too restrictive This is because lead to indifference of users. Therefore, property information 214 as a result of the general search the user profile information, even if you do not match, not a direct advertisement 212-view will be displayed on the user's terminal, in particular registered advertising category that is stored in the advertisement server 200 moktok (see Fig. 4) and also basic information useful for the same search, the user can freely browse and search, regardless of whether or confirm his identity. That is the search and the search results, and register the information group, such as advertising category list can be utilized independent of the compliance of the attribute information and the user profile information. Thus, access to search and basic information needed for server operations is being able to run without a new confirmed minutes.

A system and method for identifying a connection of the user to the advertisement in accordance with the present invention is to achieve a more real value that, when combined with a keyword advertisement. Because usually I experienced Whilst searching, users will perform Jean to retrieve a predetermined keyword by a certain need, therefore, when eoteul displayed a search ad is interest in the ads simply visiting a site or server, or surfing because higher compared to men. Especially if it is focused on one or two topics covered in the word tteon Web site or the server that makes it so much increased focus on search ads are displayed on your web pages. Because when dealing with specialized topics only relevant ads, and ad, as in the advertising server 200 of the present invention showing interest users about the ad is that not only can be very high. Moreover, the system of the present invention connected to one advertisement server 200 because the requested will sign-in connected to the gold ad server 200 by a user, or (current members) for registering (new member) for connecting to an ad the users who are interested in matters relating to the advertising naejineun ad is granted. Their users from the first advert is because access to the server with a purpose related to a specific topic. Furthermore, as in the present embodiment in the case where via the ungyong software 110 installed in the user's terminal 100 is connected to the advertisement server 200 interest in their search user list is beyond the interest schedule targeted this . Therefore, advertisers ratings for doing the ad to the ad server 200 will higher, especially its advertisers if you set the targeted party of their choice is up to the viewers of the properties or characteristics of their products which can reflect it is possible to run the ad. If this happens it will be worth very satisfactory for effective advertising and advertisers it is able to get a result to avoid costs caused by the click of a senseless advertising.

Referring back to Figure 1, the advertisement server 200 includes a compensation database 230 that stores information about the compensation provided to the user who viewed the advertising. Use self go through the identification procedure of the user (Sign In or Register) as described above to watch the ad (212) connected to the ad server 200, these procedures From the standpoint of the user ad server (200) It may be a factor that may cause objectionable or offensive about the connection to. To offer compensation to the ad, viewers these is a catalyst to induce sustained attention to the annoying ads from identity check The ad server 200 and the advertisement server 200 to minimize the side effects of the procedure. I.e. compensation is to be a means to increase the directivity of the target user.

Compensation can be in the form of pay or earn points for batches certain amount of money to the people who viewed an ad (212). In contrast, a certain task (task) after viewing the ad (212) is charged when the user viewing the ads perform this task may reward is made, in this case, even rewarded itself to collectively pay for gold before a certain amount It can be carried out in such a way. Or to select one person or more winners by lottery from among those performing the tasks a user may pay the award (prize) in cash and prizes, points. Thus, compensation information may also include information regarding the compensation itself tube method or process the information to not only the compensation paid for. The task will be able to open an online shop, participate in surveys, or a member introductions.

Referring now to FIG. 4, FIG. 4 is a diagram of a GUI source registering classified ads list that is displayed on the terminal of the user is also a new sign in or sign in Figure 23. Registration Advertising Classification List (216) helps ensure that if there are many ads (212) stored in the advertisement database 210, the user can easily access to their desired ad. FIG circle is circle diagram for a full register advertising category list 216 is displayed if at 400, click See item 401 of the pull-down menu (pull-down menu). If the entire list of sources also select one entry from the (not shown) that is displayed sub-menu is displayed, and a sub-menu of the sub-menu, as needed. Full menu as described above (see 410) is organized as a gyechung structure. Or the merge item (402 to 409) are also configured in a similar manner. If the word the user wants also be displayed (410) indicating the sub-menu to select a home appliance computer digital item 407. The user selects the last entry he wants. Of course, the advertisement registration classification items that comprise the list are in addition to being a direct connection to a corresponding line 212 by the selectivity associated with advertising and other information either directly or indirectly, it can be also listed as a menu item. Figure 5 is when the user selects one item from the relevant entry computer 412 in a registered advertising category list 216, the user as an example of the advertisement video image displayed on the user's device, if selected in the registered advertising category list of Figure 4 of the It shows video ads. Referring to Figure 6, Figure 6 is a flow chart showing a procedure for identifying a connection of the user to the advertisement in accordance with an embodiment of the present invention. The procedure starts at step 601 and distributes ungyong software 110 at step 603 to the terminal 100. To distribute banner ads on a website or will be available to email, email magazines (e- mail magazine) and the like. Recruiting the advertisement server 200 via a software ongyong 110 distributed to the terminal 100 in step 605 to generate the user profile. A user profile consists of user names, passwords, and gender, age, region, education, occupation, income, symbol, or demographic data, such as whether gyeolheun addition to basic information such as your email address. The generated user profile may be stored in the user database 220.

Then it collects the attribute information (214) Related to Advertising (212) and the target person from the advertiser in step 607 a. Attribute information 214 will typically gender, age, region, education, occupation, income, symbol, or whether gyeolheun such as variable for advertisers is limited to a certain range of subjects to watch their ads. Thus demographic data constituting the attribute information and the user profile is associated with each other. Generated line 212 and the attribute information 214 is stored in the advertisement database 210. The

To verify the user's identity to be connected deukhayeo stroke the user profile information of the user to access through a ungyong software 110 is distributed to the terminal 100 in step 609, the advertisement 212, the advertisement database 210. If you are an existing user profile information by the member, login information, if there is a non-secured through the new procedure.

That in step 611, if the user is determined to exist whether ad 212 exists to Daewoong a criteria, go to the step 615, the user profile information, the attribute information of the target person ( is determined continuously for a meet and do 214). If it meets the move to the next step 619, and determines with respect to the compensation provided in the advertisement (212). If the answer is YES, go to step 623 to provide a compensation information with a light and 212 to terminal 100. Now the user if necessary in accordance with the method set out in the compensation information, as well as viewing the ad (212) and performs a certain task.

If the ad (212) corresponding to keywords in step 611 does not exist, the advertisement is not to be watched by going to step 613 is not cylindrical in the user terminal 100. And that there is a limit in the advertisement to watch the process proceeds to step 617 when the user profile information does not conform with the attribute information 214 in step 615 and notifies the user terminal 100. If you do not have compensation in the advertising, go to step 621, in step 619, and provides only the advertisement 212 to the terminal 100. In this way is the procedure terminates (step 625).

When so far with reference to FIG. 1 to FIG. 5 and described with reference to examples shown in Figure 7 all information described as follows. 7 is a table to show how the one targeted advertisement systems and methods to identify the user's access to the ad according to the invention runs.

7, the user name in the login information (710) (user name or ID) (711) is, and the title for convenience visitor 1 713, visitor 2 715, or the like, password 712, also for convenience off duty 1 ( 909), denoted as off-duty 2 (716), and the like. First, when a user is thereby running ungyong software 110 installed in their end-stage 100, the user is confronted with GUI source also 250 such as that shown in Fig. Username (254 of FIG. 2, 711 in Fig. 6), the visitor 1 713, a password (Fig. 256, 712 of FIG. 2) as the login information (710) when the art that the user is a member, the off-duty 1 and to enter the 714, if the nonmember, the mouth Press (260 of FIG. 2) performs the registration process (Fig. 3). This ensures the user profile information 720 of that user are recognized by the advertising server 200. That made the ad server 200 visitors 1 if the members are and by retrieve the user database (220) based on the login running the identification, the registration and simultaneous identification If you are a new registered members It becomes personal information is stored as a user profile in the user database (220). 1 visitor this identification is made able to see their color and search the information you want to connect to the ad server 200.

Now visitors to one, for example a fan keotppeot in the search box (262) of the device (100) • If you entered a search language ad server 200 keotppeot fan by searching ad database 210? Find advertisements related to. Ad server 200 checks continue advertising database 210 to determine whether the retrieved ad to include the attribute information 214 of the target person.

Retrieved advertisement in all or a portion of the if it contains the attribute information 214, ad server 200 includes attribute information 214, advertisement and user database (220 a user's user profile saekhan searching the art advertising in conjunction with the ) additionally check in. The attribute information 214 is that the user by the advertiser because it expresses the Characteristics about the desired person cheonghagi when their AD user profile information, search ads must comply with the attribute information to be able to watch the art ad. Prior login or member price basic personal information (user name, password, etc.), as shown the first example of FIG. 7, but grasp attribute information 214 advertisers want the visitor first through ipol the Beginning of privacy and is inconsistent it is common that is. Therefore, the ad server 200 by the user database (220) further search men for the demographic data of the visitors. 1 and 22 years old and is made of the additional identification that live in seoeul. Of course, other demographic data also exists in the user database 220 of the visitor 1, but in this case was only list For convenience, three data of the target person in accordance with the description information 730, the advertiser is presented.

In the first example of FIG. 7, the target person information that is attribute information 730 are men and 20 to 30-year-old has decided for a person living in seoeul. The visitors have one man - has a user profile of Seoul - 22 years. Therefore visitor 1, so that the target is subject to an advertiser requests the advertisement server 200 is displayed by sending the advertisement to the terminal 100 in a visitor-1.

As another example, a member of another user own terminal (100) via login information (710) as the visitors 2 715, the user name 711 as input, and the secret off-duty two 716 numbers (712, ) when the input to be connected to the advertising server 200 the advertisement server 200 is to check the basic user ID from the login information. So now visitors 2 retrieve the information they want from the light and the server (200) and watch and be able to participate in such events.

Want to Zheng when the PEL is combined 2? 洋 ad (212) found by searches for the ¾ If that ad is associated with the information that is attribute information (214) on the target subjects advertisers determine, advertising server 200 may identify items that are to retrieve the ad database 210 configuration attribute information (214). And the advertisement server 200 compares as to whether system sokhaeseo to search the user database 220 to retrieve additional user profile regarding the combined 2 by the attribute information 214 and the user profile information is consistent with each other.

In the second example, the information that is attribute information 214 relating to the target person by the advertiser presented is open in-and decided against Incheon, while the user profile information is W - - 10 - 20 years and described for Incheon - 30 years . The profile of the attribute information (214) and two visitors do not meet each other at the age of 2 are not therefore visitors can ask when your ad.

Two examples are illustrated in Figure 7 was carried out the described assuming a case where the logical AND (logical product). I.e. was a description will be given to what the user only if the attribute information and the user profile information completely match each other can ask when the ad. Conversely, if applied to a month re-OR (logical sum), the it is possible to ask the user when the advertisement even if the attribute information and the user profile information matches in part because the true when either one or both are true. That is when it applies to the OR both in the second case, two of the visitors 7 is able to watch the ad. Referring now to Figure 8, there is a targeted advertising system for identifying a user of a connection to an ad in accordance with another embodiment of the present invention. Here, not the software is installed on ungyong unlike the previous embodiment, the terminal devices are to run directly communicate with the advertising server via a communication network. For details, because the above-described standing here will be described in particular with respect to other portions.

Targeted advertising system 800 for identifying a connection user of the ad is an ad server 820, the terminals (860, 862, 864), and these children line network such as the Internet that interconnect (870, 872, 874) It includes. Ad server 820 transmits the Web page associated with the terminals (860, 862, 864) to the ad server 820, advertisement 832 and Ad stored in the connected via the Internet. Ad server 820 ad database 830, comprising a user database 840, and a compensation database 850, advertisement database 830 ad 832, attribute information 834, and registered classified ads list It comprises 836.

The terminals (860, 862, 864) include itol will be enumerated the mobile device 864 such as a personal computer or a desktop computer (860, 862), laptop computer, or a smart phone or tablet.

Includes the advertisement database 830, the advertisement 832 has been stored there, including advertisers, ad text, photos, pictures to be delivered to the user, or the movie (that you're advertising) provided by advertisers. Attribute information (attribute information) (834) includes information relating to the target person to advertisers are exposed to each of the ads (target audiences). Attribute information (834) includes'll be able to enumerate the gender, age, region, education, occupation, income, symbol, or gyeolheun round. Registration classified ads list 836 advertising data by allowing the base 830 users for advertisements (832) stored in the they can choose a specific item of the menu via the GUI won advertising for users to easily they won to help provide access.

User database 840 stores the profile information of the user. User profile (user profile) is with the user name, password, and e-mail relates to the privacy of users, each containing demographic data (demographic data). Among the username and password or email is based on the information you need in order to cut logs in the ad server (820), and demographic data, as can be exemplified by gender, age, community education, occupation, income, symbol, or gyeolheun whether such There will be.

The ad server 820 may include a compensation database 850 that stores information about the compensation offered to people who viewed an ad (832) more. Compensation is a means for increasing the participation group for ads provided by the advertising server 820 by providing the incentive to the user.

Users are connected to the terminals (860,862,864) is using an ad server 820, a Web browser or a Web site that is installed on their terminal I being connected to the ad server 820 users over. That is when you have to enter the search saekeo in the search box of your Web browser to visit a Web site that is connected to the server 820 by the ad server keyword advertising system. (Of course, this assumes that the ad server 820 is registered with the state to choose keywords light on its web site.) Or you have an ad server (820 by entering the URL of the ad server 820 to the browser installed on their device ) on all the connections.

The Doing so connected to the ad server 820, the user can light and 832 or deungtok ad moktok 836 want from the Web page of the ad server 820 is displayed on the web browser of the terminal, and is now their use or It will search different entry and participation during events such as asking. Even with respect to 1 to 7 which, as advertisement server 820 described above, contact users and cheonghage require that login before using the web page of the advertisement server 820 belongs by using the basic information is obtained when users log the user identity is confirmed so the user will get the opportunity to participate using an ad server (820). If the connected user nonmember has been asked by registering through the registration process is identification consists of is to use an ad server 820, the user profile obtained when registering is stored in the user database (840).

When you got the opportunities you want to watch an ad (832) provided by not by (in the case of keywords, ads) or search by a search ad server 820, if the is art ad target subjects set by the advertiser If your doing, including a link to the attribute information (834) to include the ad server 820 to retrieve the ad database will 830 check the property information (834). That is to make sure advertisers with respect to the properties of the target subjects related to topics such as age, gender, region, or straight up with some restrictions. Subsequently ad server 820 to retrieve the user database (840) Check the demographic data in addition to basic personal information in the user profile of the user. Then if it meets the ad server 820 checks whether both are consistent with each other by comparing the attribute information (834) and user profile information that allows users to ask when the advertisement (832). If you notice that there is a limit to the ad that you want to watch when you do not conform to the user, and it is limiting ad (832) upon request. All terms used here are, in general have the same as meaning as understood by one of ordinary skill in the belonging to the disclosed technology areas that are not defined otherwise. The term is generally defined in the used dictionary are to be interpreted as consistent with the meaning of the context of related technology, or one that is not obvious and it defined ideal in the present application it should be construed as having an overly formal sense none.

Claims

[Claims]
[Claim 1]
Advertising and save the property information on the target subjects advertising database; A user database for storing user profile that includes demographic data, respectively;
Terminal including the appropriate application software to display the advertisement stored in the advertisement database; And
When in order to identify the user's identity to be connected to the advertising of the user profile, the connecting user consistent with the attribute information to the terminal via the ungyong software to display its the advertisement communication between the advertisement database and the terminal targeted advertising system for identifying a connection of the user to advertising containing; server offering.
[Claim 2]
According to claim 1,
The advertisement is targeted advertising system for identifying a connection of the user to be displayed are linked by a keyword that is input through the terminal, and advertisements.
[Claim 3]
According to claim 1,
Targeted advertising for identifying the access user identity, the connection to the advertisement, based on the login information that is identified by the connection to the user profile of the connection user obtained when logging in to the ungyong software user to access to the advertising system .
[Claim 4]
4. The method of claim 3,
The login information for targeted advertising system to identify the connected user, the ad includes the user name, password, or email address.
[5.]
According to claim 1,
The property information is targeted advertising system to identify the connected user to include at least one gender to identify what the identity of the connected user connecting to the ad, age, region, occupation, income, sign, advertisement.
6. The method according to claim 1,
The demographic data, ad targeting system to identify the connected user's gender, age, region, Occupation, Income, which includes at least one of the signs, and advertising.
[7.]
According to claim 1,
The ad database the connected users, the advertising indicating the classification list and regardless of compliance teukgwang the like of the registered advertising category further comprises a list, the user profile of the connected users and the attribute information to the terminal a targeted advertising system to identify.
[8.]
The method of claim 7,
Identifying a connected user of the registered advertising category list comprises a menu consisting of a layer structure comprising a sub-menu, to which the terminal display information corresponding to the selected menu item by selecting a menu item in the menu, advertising targeted advertising system.
[9.]
According to claim 1,
The terminal with internet access phone or tablet, targeted advertising system for identifying a user access to the ad with the mobile device, including all.
[10.]
According to claim 1,
The server targeted advertising system for identifying a connection of the user, the advertising comprising a web server.
[11.]
According to claim 1,
The advertisement server is a system for targeted advertising based to identify the user of the connection further comprises a reward database for storing the information on the compensation provided to the advertisement on the user solicited during, ad.
[12.]
12. The method of claim 11,
The compensation information is targeted advertising for identifying the connected user to include a task and phase, in accordance with the user carrying out a group task connection to the advertisement providing the phase in accordance with the procedures set forth in the compensation information, advertising system .
[Claim 13]
13. The method of claim 12,
The task is to identify the targeted advertising system for connecting users of the ad that includes the participation, or membership in the introduction of online shopping, survey.
[14.]
As the target ad above method using a server connected to the terminal through a communication network to identify the user's access to advertising,
The step of distributing ungyong software to a plurality of terminals;
Storing the members of each of the user profile recruitment to recruit members via the plurality of the terminal in the user database;
Storing attribute information relating to advertising and target participants in the advertising database;
Comprising: obtaining a user profile of the user connected to the access to the advertisement through the above-ongyong software distributed to the terminal;
Wherein the user profile of the user connected to identify whether or not consistent with the attribute information stored in the advertisement database; And
Method for identifying a connection of the user to advertising containing; sending the advertisement only to the user profile of a user sending profile is joined portion and the attribute information from the terminal of the user connection.
[Claim 15]
15. The method of claim 14,
The advertisement is displayed is connected by a keyword that is input through the terminal, a method for identifying a target ad-up user of the ad.
[16.]
15. The method of claim 14,
Targeted advertising for identifying the access user identity, the connection to the advertisement, based on the login information that is identified by the connection to the user profile of the connection user obtained when logging in to the ungyong software user to access to the advertising Way .
[17.]
17. The method of claim 16,
The login information is targeted advertising methods for identifying the user access to the user name, password, or ads that include your email address.
[Claim 18]
15. The method of claim 14,
The property information is how to target ads to identify the connected user to include at least one gender to identify what the identity of the connected user connecting to the ad, age, region, occupation, income, sign, advertisement.
[19.]
15. The method of claim 14,
Wherein the user database jeojing: the each of the user profile the population statistics contain data, the demographic data connection to gender, age, region, occupation, income, symbol of, advertising that includes at least one user how to target ads to identify.
[20.]
15. The method of claim 14,
The terminal targeted advertising method for identifying a connection of the user, the advertising comprising a mobile device including the internet access phone or tablet.
[21.]
15. The method of claim 14,
The ad database the connected user, the advertisement that displays a list of compliance to the independent and the registering optical classification of and the attribute information, the user profile of the connected user, and further comprising a list of category registered advertisement to the terminal how to identify targeted ads.
[Claim 22]
22. The method of claim 21,
The deungteuk advertising category list to identify the connected user to include a menu consisting of a layer structure comprising a sub-menu, to which the terminal display information corresponding to the selected menu item by selecting a menu item in the menu, advertising how to target ads to.
[23.]
15. The method of claim 14,
The ad server method for targeted advertising based to identify the user of the connection, the advertisement further comprising a compensation database for storing the information on the compensation provided to the user who viewed the advertisement.
[Claim 24]
24. The method of claim 23,
The compensation information is one to identify the connected user to include a task and phase, in accordance with the user carrying out a group task connection to the advertisement providing the phase in accordance with the procedures set forth in the compensation information, advertising target how ads.
[25.]
Using a server connected to the terminal through a communication network as targeted advertising system for identifying a user of the advertising japsok,
Advertising and save the property information on the target subjects advertising database; A user database for storing user profile that includes demographic data, respectively;
Terminals that can access the advertisement stored in the advertisement database; And between the advertisement database with said terminal such that if the terminal is in the user profile the connecting user consistent with the attribute information of the advertisement information displays the advertisement information in order to identify the identity of the user connecting to the advertisement database system for identifying a group of users connected to the ad that includes; server for providing communications.
[26.]
26. The method of claim 25,
The server system to identify the user's access to the Web server, advertising.
[27.]
26. The method of claim 25,
The advertisement is targeted advertising system for identifying a connection of the user to be displayed are linked by a keyword that is input through the terminal, and advertisements.
[28.]
26. The method of claim 25,
The access user identity, the targeted advertising system, for identifying the connected user of the ad, which is based on the obtained login information, identified by the connection to the user profile of the connected user when logging in to the server to access the advertisement.
[29.]
26. The method of claim 25, wherein the attribute information identifying the connected user of the includes at least one of a gender for group to identify the identity of the connected user to connect to the advertisement, age, location, occupation, income, sign, advertising targeted advertising system for.
[30.]
26. The method of claim 25,
The demographic data, targeted advertising system to identify the connected user's gender, age, region, occupation, income, including me, at least one of the eu sign, advertising.
[31.]
26. The method of claim 25,
The ad database the connected user, the advertisement that displays a list of compliance to the independent and the registering optical classification of and the attribute information, the user profile of the connected user, and further comprising a list of category registered advertisement to the terminal targeted advertising system for identification.
[32.]
32. The method of claim 31,
Identifying a connected user of the registered advertising category list comprises a menu consisting of a layer structure comprising a sub-menu, to which the terminal display information corresponding to the selected menu item by selecting a menu item in the menu, advertising targeted advertising system.
[33.]
26. The method of claim 25,
The advertisement server is a system for targeted advertising based to identify the user of the connection further comprises a reward database for storing the information on the compensation provided to the user who viewed the advertisement, advertisement.
[Claim 34]
35. The method of claim 33,
The compensation information is targeted advertising for identifying the connected user in accordance with the procedures set forth in the compensation information in accordance with carrying out the above tasks a user connected to said, it comprises a task and the advertisement provides the image and is, ad system .
PCT/KR2013/009433 2012-10-24 2013-10-22 Targeted advertising system and method for identifying user accessing advertisement WO2014065569A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
KR10-2012-0118334 2012-10-24
KR20120118334 2012-10-24
KR10-2013-0125353 2013-10-21
KR1020130125353A KR20140052856A (en) 2012-10-24 2013-10-21 Targeted advertising system and method for identifying an accessing user to an advertisement

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036648A (en) * 2000-02-10 2000-07-05 손원일 Method and apparatus for supplying advertisement information
JP2001312508A (en) * 2000-04-28 2001-11-09 Toshiba Corp Service providing method using information network
KR100861673B1 (en) * 2003-06-02 2008-10-07 구글 잉크. Serving advertisements using user request information and user information
KR20090000690A (en) * 2007-03-21 2009-01-08 엔에이치엔(주) System and method for expanding target inventory according to borwser-login mapping
KR20100042997A (en) * 2008-10-17 2010-04-27 삼성전자주식회사 Advertising application management apparatus and method

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036648A (en) * 2000-02-10 2000-07-05 손원일 Method and apparatus for supplying advertisement information
JP2001312508A (en) * 2000-04-28 2001-11-09 Toshiba Corp Service providing method using information network
KR100861673B1 (en) * 2003-06-02 2008-10-07 구글 잉크. Serving advertisements using user request information and user information
KR20090000690A (en) * 2007-03-21 2009-01-08 엔에이치엔(주) System and method for expanding target inventory according to borwser-login mapping
KR20100042997A (en) * 2008-10-17 2010-04-27 삼성전자주식회사 Advertising application management apparatus and method

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