KR20100042997A - Advertising application management apparatus and method - Google Patents

Abstract

PURPOSE: An advertisement application management apparatus and a method thereof are provided to enable a terminal to manage advertisement applications and quickly grasp an optimal advertisement application corresponding to an advertisement, thereby quickly expressing the advertisement. CONSTITUTION: If a registration request message about an advertisement application is received, an advertisement application information manager(250) stores a profile of an advertisement application included in the registration request message. The advertisement application information manager stores advertisement application information. If an advertisement is transmitted to an advertisement receiving terminal(300), an advertisement selector selects an advertisement optimized for the advertisement receiving terminal. An advertisement transmitting unit(230) transmits the selected advertisement.

Description

Advertising application management apparatus and method {ADVERTISING APPLICATION MANAGEMENT APPARATUS AND METHOD}

The present invention relates to a mobile advertising system for providing a differentiated customized mobile advertising service (hereinafter referred to as 'MobAd') to a user, and more particularly, to manage an advertising application stored in a terminal receiving an advertisement in a mobile advertising system. An apparatus and method are provided.

The Open Mobile Alliance (hereinafter referred to as OMA) is an organization that researches standards for interoperability of individual mobile solutions. The OMA is mainly responsible for setting various application standards for mobile games and Internet services. do. In particular, OMA's Open Mobile Alliance Requirement Working Group (OQ REQ) and Open Mobile Alliance Content Delivery Working Group (OMA CD) are studying mobile advertising (MoBAd) technical standards.

Components and operations of the portable advertisement system in which the portable advertisement service technology is implemented will be described with reference to FIG. 1. FIG. 1 illustrates a structural diagram of components and interfaces constituting a general portable advertisement system. Referring to FIG. 1, a portable advertisement system includes an ad engine and an ad server, which correspond to the ad client 100 and the ad server corresponds to the ad server 110. .

First, the advertisement client 100 is located in a terminal that receives an advertisement and is used to access the advertisement server 110. The advertisement client 100 refers to a functional group composed of logical modules. The advertisement client 100 connects to the advertisement server 110 using the TBD-2 interface. The advertisement client 100 performs interaction with various advertisement applications 130 that are different from each other. The advertisement application 130 supports a useful function for accessing the portable advertisement service through the advertisement client 100 and uses a TBD-3 interface for communication with the advertisement client 100. In addition, the advertisement client 100 exchanges service management information with the advertisement server 110, receives the appropriate advertisement from the advertisement server 110, manages the received advertisement, selects the advertisement from the terminal store, and the advertisement server 110. It performs functions such as providing feedback related to advertisement and filtering.

The advertisement server 110 provides an application based network function for the portable advertisement service. The advertisement server 110 exchanges service management information with the advertisement client 100 and provides advertisements and advertisement notifications to the advertisement client 100. The TBD-1 interface is used between the advertisement server 110 and the service provider application 120 providing the mobile advertisement. The contextualization and personalization module 140 communicates with the advertisement server 110 using the TBD-4 interface, and communicates with the advertisement client 100 using the TBD-5 interface.

There are two ways in which advertisements are delivered in the portable advertisement system as shown in FIG. The first method is a method in which the advertisement server 110 provides an advertisement according to an advertisement request of the terminal. That is, when there is a new advertisement or an update of an existing advertisement, the advertisement client 100 of the user terminal may request the advertisement and the advertisement metadata from the advertisement server 110 by using the advertisement request message. The advertisement server 110 may display a customized advertisement in consideration of contextual information such as the location and storage state of the terminal user, and personalization information such as gender, age, hobbies, interests, etc. of the terminal user. ) Can be delivered.

The advertisement client 100 stores the advertisement received from the advertisement server 110, and receives an advertisement request message from the advertisement application 130, selects an advertisement satisfying the condition, and delivers the advertisement to the advertisement application 130. . In this case, the advertisement request message may include profile information including a format, a codec, a screen size, a resolution, and the like supported by the corresponding advertisement application 130 such as flash, image, audio, video, and text.

If there is no advertisement matching the application profile among the advertisements stored in the advertisement client 100, the advertisement client 100 transmits an advertisement request message including the application profile to the advertisement server 110. The advertisement server 110 searches for an advertisement matching the application profile included in the advertisement request message and delivers the advertisement to the advertisement client 110 of the terminal.

The second of the manner in which the advertisement is delivered in the portable advertisement system is that the advertisement server 110 directly delivers any advertisement to the advertisement client 100 at an appropriate time without the request of the advertisement client 100.

However, in the conventional advertising system, there is no method of managing the advertising application installed in the terminal. Therefore, even if the advertisement client 100 downloads and stores the advertisement from the advertisement server 110, when there are a plurality of advertisement applications in the terminal, it is difficult to find a matching advertisement application. Therefore, an inefficient situation may occur in which the advertisement client 100 delivers the same advertisement to each of a plurality of advertisement applications. Otherwise, the advertisement client 100 should select an optimal application among a plurality of advertisement applications installed in the terminal, which is impossible in the related art. If the advertisement application is not installed on the terminal, the advertisement client 100 should download and install the advertisement application. In this case, since the advertisement is delayed, the advertisement provider may provide the advertisement to the user at a desired time. There is no problem.

This problem may be solved if the advertisement server 110 selects an optimal advertisement suitable for the terminal at the time of advertisement delivery and specifies an optimal advertisement application to express the selected advertisement. However, in the related art, since the advertisement server 110 cannot grasp information on the advertisement application installed in the terminal, there is a problem in selecting the optimum advertisement or designating the optimum advertisement application to display the selected advertisement.

In addition, whenever an advertisement application sends an advertisement request message to the advertisement client 100, it is cumbersome to include the application profile and transmits the message, and there is a problem that the efficiency of network resources is reduced due to an increase in the message capacity.

In order to solve the above problems, the present invention provides an apparatus and method capable of managing an advertisement application installed in a terminal.

And the present invention provides an apparatus and method that can be delivered to the optimum advertisement.

The present invention also provides an apparatus and method for enabling an advertisement to be delivered and realized at a desired point in time.

Meanwhile, the present invention provides a registration request process in which an advertisement receiving terminal transmits a registration request message for an advertisement application installed therein to an advertisement server, and when the advertisement server receives the registration request message, grants an application ID to the advertisement application. And storing the advertisement application information of the advertisement receiving terminal by storing a profile of the advertisement application included in the registration request message corresponding to the application ID.

In addition, the present invention is a process of receiving an advertisement from the advertisement server, the notification indicating that the corresponding advertising application has been executed every time the advertisement application representing the advertisement on the advertisement receiving terminal is executed, and when the advertisement server receives the notification Updating the list of execution advertisement applications corresponding to the advertisement receiving terminal for each.

In another aspect, the present invention includes a process of requesting, by the advertisement server, a list of advertisement applications currently running in the advertisement receiving terminal, and the advertisement server receiving the list from the advertisement receiving terminal.

The present invention enables the terminal to manage the advertising application installed in the terminal, it is possible to quickly identify the optimum advertising application corresponding to the advertisement, thereby enabling a quick expression of the advertisement. In addition, the user registers the advertisement application to the advertisement server so that the advertisement server can manage the advertisement application installed in the terminal, and together with the user's preference, contextual information, and personalization information. The optimized advertisement delivery service considering the application profile is possible. In addition, the message capacity used to deliver the advertisement is reduced, thereby saving network resources. The advertisement server may deliver the advertisement to the appropriate advertisement application in real time, thereby allowing the advertisement to be provided to the user at the appropriate time.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be noted that the same elements in the figures are represented by the same numerals wherever possible. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted.

In the following description will be presented a representative embodiment in the present invention for achieving the above technical problem. Also, for convenience of description of the present invention, names of entities defined in 3GPP (3rd Generation Partnership Project), a third generation mobile communication standard, or MobileAd (MobAd) of OMA (Open Mobile Alliance), a standard organization for applications of mobile terminals. Although these standards and names do not limit the scope of the invention, it is of course applicable to systems having a similar technical background.

In general, the portable advertisement system includes an advertisement provider for providing an advertisement, such as a specific business or organization, an advertisement server for delivering an advertisement provided from the advertisement provider to a terminal, a terminal for receiving an advertisement from the advertisement server, an advertisement server, and an advertisement terminal. It includes a network that enables information exchange between them.

2 illustrates a configuration of an advertisement server and an advertisement terminal to which the present invention is applied among the components of the portable advertisement system. Referring to FIG. 2, the advertisement server 200 stores an advertisement provided from an advertisement provider and delivers the advertisement in response to a request of a terminal or a request of an advertisement provider. The advertisement server 200 may store and manage user preferences, personalization information, contextual information of the user terminal, and information on an advertisement application installed in the terminal. Accordingly, the advertisement server 200 may select and deliver an advertisement optimized for the user and the terminal.

The advertisement server 200 according to an embodiment of the present invention, the advertisement storage unit 210, the advertisement selection unit 220, the advertisement delivery unit 230, the advertisement application characteristic analysis unit 240, the advertisement application information management unit 250, an advertisement application information storage unit 260.

The advertisement storage unit 210 receives and stores advertisements from an advertisement provider such as an advertiser or a company.

The advertisement application information manager 250 collects and stores information about an advertisement application installed in each terminal from the advertisement client of each terminal receiving the advertisement. The advertisement application information includes a profile of each advertisement application and an ID assigned to each advertisement application. The advertisement application information may be delivered to the advertisement server 200 periodically or as needed by each terminal, or may be delivered as requested by the advertisement application information manager 250. The advertisement application information management unit 250 collects and stores information of the advertisement application currently being executed in each terminal. Execution advertisement application information corresponding to each terminal may also be collected by voluntary reporting of the terminal, or may be collected at the request of the advertisement application information management unit 250.

The advertisement application information storage unit 260 stores advertisement application information and execution advertisement application information of each terminal collected by the advertisement application information management unit 250.

The advertisement application characteristic analyzer 240 analyzes profile characteristics of each advertisement application, for example, screen size, resolution, and support format, using advertisement application information of each terminal stored in the advertisement application information storage unit 260. do.

The advertisement selecting unit 220 may include advertisement application information stored in the advertisement application information storage unit 260, an analysis result of the advertisement application characteristic analyzer 240, and a preference of the user stored in correspondence with the user or each terminal. And an advertisement to be delivered to each terminal in consideration of personalization information, contextual information of the user terminal, and a request from an advertisement provider. In particular, the advertisement selector 220 may determine an advertisement application installed in each terminal or an advertisement application currently executed in each terminal to determine an advertisement application to express the advertisement content to be transmitted, and determine the profile characteristics of the determined advertisement application. It is possible to select an advertisement having a format according to. The advertisement selection of the advertisement selecting unit 220 may be made at the request of the terminal, or may be made even if the terminal does not request it. The advertisement selecting unit 220 transmits the selected advertisement or information regarding the selected advertisement and the application to execute the selected advertisement to the corresponding terminal through the advertisement delivery unit 230.

The terminal 300 receiving an advertisement from the advertisement server 200 includes an advertisement client 310 and one or more advertisement applications 360, 370, and 380.

Each of the one or more advertisement applications 360, 370, and 380 is an application that represents an advertisement, and may be, for example, a text viewer or a video player according to various video formats.

The advertisement client 310 may include an advertisement manager 320, an advertisement application manager 330, an execution advertisement application manager 340, and an execution advertisement application storage 350 according to an embodiment of the present invention.

The advertisement manager 320 receives an advertisement received from the advertisement server 200, stores the advertisement, and delivers the stored advertisement to an advertisement application corresponding to a target advertisement application among one or more advertisement applications 360, 370, and 380. The target advertisement application refers to an advertisement application that can optimally express an advertisement. For example, if the advertisement is a video, the optimal advertising application is a video player. The target advertisement application may be determined by the advertisement server 200 and delivered to the advertisement client 310 at the time of advertisement delivery, or may be directly determined by the advertisement client 310.

The advertisement application manager 330 stores the application profile characteristics received from each of the one or more advertisement applications 360, 370, and 380, and transmits them to the advertisement server 200 as necessary.

The execution advertisement application manager 340 checks the currently running advertisement application and the terminated advertisement application through a notification received at the moment of execution or termination of any one of the one or more advertisement applications 360, 370, and 380. do. The execution advertisement application manager 340 manages the execution advertisement application list stored in the execution advertisement application storage 350 according to the confirmation result. In addition, the execution advertisement application manager 340 transmits the execution advertisement list stored in the execution advertisement application storage 350 to the advertisement server 200 as necessary.

The process of managing the information on one or more advertisement applications 360, 370, and 380 installed in the advertisement receiving terminal 300 configured as described above according to an embodiment of the present invention will be described with reference to FIG. 3. . 3 is a diagram illustrating a process of registering an advertisement application to the advertisement receiving terminal 300 according to an embodiment of the present invention.

Referring to FIG. 3, the user may download the first advertisement application 360 to the terminal (step 401). The advertisement client 310 transmits an advertisement request message to the advertisement server 200, receives the advertisement, and stores the advertisement in the terminal 300 (403, 405, and 407). At this time, when the advertisement is delivered by the advertisement server 200, metadata is also delivered.

Thereafter, in order to register the application with the advertisement client 310, the first advertisement application 360 includes its application profile in the application registration message and transmits it to the advertisement client 310 (step 409). For example, the application may be registered in the advertisement client in the process of installing the downloaded advertisement application on the terminal. The advertisement client 310 assigns an application ID to the first advertisement application 360 and stores the application profile in response to the application ID (step 411). The advertisement client 310 transmits an application registration response message including the given application ID and registration status, a list of advertisements stored in step 407, advertisement metadata, and the like to the advertisement application 360 (step 413). Although the application ID has been described as being allocated by the advertisement client 310 in the above process, the application ID may be assigned by the advertisement application, and in this case, the application ID may be included in the application profile in the application registration message. If an application ID is included in the registration message, the application ID may not be included in the application registration response message.

The user may select a desired advertisement among advertisements included in the advertisement list through the first advertisement application 360, and the first advertisement application 360 may provide advertisement IDs corresponding to the registered application ID and the advertisement desired by the user. The advertisement request message is transmitted to the advertisement client 310 (step 415). The advertisement client 310 checks whether an advertisement matching the received advertisement request message exists among the stored advertisements. That is, it is checked whether the advertisement included in the advertisement request message exists among the stored advertisements, and if the advertisement exists, whether the advertisement application corresponding to the advertisement ID included in the advertisement request message can be expressed. If there is an advertisement that satisfies all of these conditions, the advertisement and the advertisement metadata are transmitted to the first advertisement application 360.

If there is no matched advertisement, the advertisement client 310 transmits an advertisement request message to the advertisement server 417 including the application profile corresponding to the stored application ID. For example, if there is an advertisement requested to the first advertisement application 360, but the advertisement cannot be represented by the first advertisement application 360, the advertisement server 200 requests the advertisement of a suitable format. . The ad server 200 searches for a matched advertisement and advertisement metadata (step 419), and transmits the matched advertisement to the advertisement client 310 (step 421).

The advertisement client 310 transmits the received advertisement to the first advertisement application 360 (step 423).

Thereafter, when the first advertisement application 360 wants to finish registering the application with the advertisement client 310, the first advertisement application 360 includes its application ID in the application registration termination message and transmits it to the advertisement client 310 (step 425). For example, the advertisement application registration termination may be performed in the process of uninstalling the installed advertisement application. The advertisement client 310 deletes the application ID of the first advertisement application 360 and deletes an application profile corresponding to the application ID (step 427). The advertisement client 310 transmits an application registration termination response message including the deleted application ID and registration termination status to the advertisement application 360 (step 429).

As described above, the present invention identifies the advertisement application stored in the terminal 300, and allocates and manages an advertisement ID. The volume of messages transmitted and received between the advertisement application 360 and the advertisement client 310 may be reduced. In the past, since the application ID is not assigned, the profile of the advertisement application should be included in the advertisement request message in step 415, and thus the capacity of the advertisement request message is relatively large.

In the case of the method in which the advertisement server 200 delivers an advertisement to the terminal without storing an advertisement request of the terminal, the advertisement server 200 requests and receives a list of advertisement applications and a profile stored in the advertisement client 310, respectively. The advertisement optimized for the advertisement application of may be delivered to the advertisement client 310 in advance.

Meanwhile, according to another exemplary embodiment of the present invention, the advertisement application stored in the terminal 300 may be registered in the advertisement server 200. This will be described with reference to FIG. 4. 4 is a diagram illustrating a process of registering an application to the advertisement server 200 according to another embodiment of the present invention.

Referring to FIG. 4, when the user downloads and installs the first advertisement application 360 (step 501), the first advertisement application 360 includes the application profile in the application registration request message and delivers it to the advertisement client 360. (Step 503). The advertisement client 360 transmits the application registration request message to the advertisement server 200 (step 505). The advertisement server 200 stores the application profile and gives an ID (step 507). The advertisement server 200 transmits an application registration response message including the given application ID and registration status, a list of advertisements transmitted to the advertisement receiving terminal 300, advertisement metadata, etc. to the advertisement client 310 ( Step 509). The list of advertisements transmitted to the advertisement receiving terminal 300 may be recognized and updated by the advertisement server 200 at every advertisement delivery, or may be received from the advertisement client 310 in step 505. The advertisement client 310 transmits the application registration response message to the first advertisement application 360 (step 511). According to another embodiment of the present invention, after step 503, an ID for the advertisement application may be assigned by the advertisement client 310, and the application ID may be included in the application profile of the application registration message in step 505. In this case, an application ID may be omitted from the application registration response message.

Thereafter, the first advertisement application 360 transmits an advertisement request message including the application ID and advertisement metadata corresponding to the advertisement desired by the user to the advertisement client 310 in order to receive the advertisement desired by the user (step 513). In operation 515, the advertisement client 310 transmits the advertisement request message to the advertisement server 200. The advertisement server 200 searches for a pre-stored application profile by using the application ID included in the advertisement request message, and together with the retrieved application profile information, the location of the user of the corresponding terminal 300 and the storage status. In step 517, the advertisement is searched for in consideration of information and personalization information such as gender, age, hobbies and interests of the user. The advertisement server 200 transmits the retrieved advertisement to the advertisement client 310 (step 519), and the advertisement client 310 transmits the advertisement to the first advertisement application 360 (step 521).

Thereafter, when the first advertisement application 360 wants to terminate the application registration, the first advertisement application 360 transmits the application ID to the advertisement client 360 including the corresponding application ID in step 523. The advertisement client 360 transmits the application registration termination message to the advertisement server 200 (step 525). The advertisement server 200 deletes an application ID and a profile corresponding to the application (step 527). The advertisement server 200 transmits an application registration termination response message including information about the deleted application ID and registration termination status to the advertisement client 310 (step 529). The advertisement client 310 transmits the application registration termination response message to the first advertisement application 360 (step 531).

Although not specified in each of the above steps, from the advertising receiving terminal 300, receives a registration request message for the advertising application stored in the advertising receiving terminal 300, gives an application ID to the advertising application, the advertising application The advertisement application information manager 250 stores the profile of the advertisement application included in the registration request message in the information storage unit 260 corresponding to the application ID, and stores the advertisement application information of the advertisement receiving terminal. Can be performed.

As described above, since the advertisement server 200 stores information on the advertisement application stored in the advertisement receiving terminal 300, the advertisement server 200 may select and transmit an advertisement suitable for the advertisement receiving terminal 300. . In addition, although not mentioned in the above-described embodiment, even if there is no advertisement request from the advertisement client 310, the advertisement server 200 may select an appropriate advertisement in consideration of the advertisement applications stored in the advertisement receiving terminal 300. In addition, the advertisement server 200 may transmit the application ID of the advertisement application to express the advertisement together with the selected advertisement to the advertisement receiving terminal 300.

In this case, however, if the advertisement application designated to express the advertisement by the advertisement server 200, that is, the target advertisement application is not running in the advertisement receiving terminal 200, the advertisement receiving terminal 200 expresses the received advertisement. It takes some time to do it. If the advertisement server 200 designates the target advertisement application as the advertisement application currently running in the advertisement receiving terminal 200, the advertisement may be provided to the user more quickly.

Accordingly, the present invention proposes a process in which the advertisement server 200 collects information of an advertisement application currently executed by the advertisement receiving terminal 300. 5 and 6 show an embodiment of the present invention.

5 shows that the advertisement server 200 notifies the advertisement server 200 whenever the advertisement application is executed in order to obtain a list of the advertisement applications currently executed by the advertisement server 200 according to the present invention. Example.

Referring to FIG. 5, when the first advertisement application 360 is executed (step 601), the advertisement client 310 is notified that the first advertisement application 360 has been executed, and the advertisement client 310 determines that the first advertisement application is executed. In operation 603, the ad server 200 notifies that the advertisement server 200 has been executed. The advertisement server 200 updates the list of currently running advertisement applications of the advertisement receiving terminal 300 stored therein (step 605).

When the second advertisement application 370, which is another advertisement application, is executed (step 607), the advertisement client 310 is notified that the second advertisement application 370 has been executed, and the advertisement client 310 receives the second advertisement application ( In operation 609, the advertisement server 200 is informed that the advertisement server 200 has been executed. The advertisement server 200 updates a list of currently running advertisement applications of the advertisement receiving terminal 300 stored therein (step 611).

When the advertisement server 200 wants to transmit and display an advertisement in real time to the advertisement receiving terminal 300, the advertisement server 200 checks a list of the executed advertisement applications of the advertisement receiving terminal 300, and then selects an advertisement. The target advertisement application is determined by determining whether to display the advertisement using the application. The advertisement server 200 selects an advertisement most suitable for the target advertisement application in step 613. 5 illustrates a case where the advertisement server 200 selects a first advertisement application as a target advertisement application.

The advertisement server 200 transmits the selected advertisement and the application ID of the target advertisement application to the advertisement client 310 of the advertisement receiving terminal 300 (step 615).

The advertisement client 310 checks the application ID of the delivered target advertisement application and selects the corresponding advertisement application, that is, the first advertisement application 360 (step 627). The advertisement client 310 transmits the advertisement received from the advertisement server 200 to the first advertisement application 360 (step 619). The first advertisement application 360 that receives the advertisement expresses the received advertisement and exposes the received advertisement to the terminal user in operation 629.

In a process similar to the above steps 613 to 629, the advertisement server 200 designates the second advertisement application 370 as a target advertisement application, selects an appropriate advertisement, and delivers the appropriate advertisement to the advertisement receiving terminal 300 to select the user. The advertisement may be provided (steps 623 to 631).

On the other hand, when the advertisement application is terminated, it is also reported to the advertisement server 200. For example, if execution of the first advertisement application 360 is stopped (step 633), the first advertisement application 360 transmits an end notification message to the advertisement client 310 (step 635). The advertisement client 310 notifies the advertisement server 200 that the first advertisement application 360 has ended (step 635).

The advertisement server 200 updates its own database, that is, the list of execution advertisement applications corresponding to the terminal 300 stored in the application information storage unit 260 (step 637).

Management of the execution advertisement application list described in each step may be performed by the advertisement application information management unit 250 of the advertisement server 200, and the execution advertisement application list is stored in the advertisement application information storage unit 260. Can be.

FIG. 6 illustrates an embodiment in which the advertisement server 200 requests and receives a list of advertisement applications running on a specific terminal when necessary, according to an embodiment of the present invention.

Referring to FIG. 6, when the first advertisement application 360 is executed (step 701), the advertisement client 310 is notified that the first advertisement application 360 has been executed (step 703). The advertisement client 310 updates the list of execution advertisement applications stored in the advertisement client 310 (step 705). When the second advertisement application 370, which is another advertisement application, is executed (step 707), the advertisement client 310 is notified of the execution of the second advertisement application 670 (step 709). The advertisement client 310 updates the list of execution advertisement applications stored therein (step 711). As such, the advertisement client 310 updates the list of execution advertisement applications each time the advertisement application is executed.

Meanwhile, in order to provide an advertisement to the advertisement receiving terminal 300, the advertisement server 200 requests a list of advertisement applications currently running on the terminal 300 from the advertisement client 310 (operation 713). In response to a request of the advertisement server 200, the advertisement client 310 transmits a list of advertisement applications currently running on the terminal 300 in which the advertisement server 200 is located to the advertisement server (step 715).

The advertisement server 200 checks a list of the execution advertisement applications of the terminal 300, then checks which advertisement application to display the advertisement, determines the target advertisement application, and selects the advertisement most suitable for the target advertisement application ( Step 717). In this step, a case where the first advertisement application 360 is determined as the target advertisement application will be described as an example. The advertisement server 200 transmits the selected advertisement to the advertisement client 310 of the terminal 200 including the application ID of the first advertisement application 360 (step 719). The advertisement client 310 checks the application ID of the delivered target advertisement application and selects the corresponding advertisement application, that is, the first advertisement application 360 (step 721). The advertisement client 310 transmits the advertisement received from the advertisement server 200 to the first advertisement application 360 (step 723). The first advertisement application 360 receiving the advertisement expresses the received advertisement and exposes the received advertisement to the terminal user (step 725).

In a process similar to the above steps 717 to 725, the advertisement server 200 designates the second advertisement application 370 as a target advertisement application, selects an appropriate advertisement, and delivers the appropriate advertisement to the advertisement receiving terminal 300, thereby selecting the user. The provided advertisement may be provided (steps 727 to 735).

On the other hand, when the advertisement application is terminated, this is also reported to the advertisement client 310 and the advertisement server 200. For example, if execution of the first advertisement application 360 is stopped (step 737), the first advertisement application 360 transmits an end notification message to the advertisement client 310 (step 739). The advertising client 310 updates the running advertising application list (step 711). In operation 739, the advertisement client 310 may notify the advertisement server 200 that the first advertisement application 360 has ended.

In the embodiment of FIG. 6, the advertisement server 200 requests the advertisement receiving terminal 200 to execute a list of advertisement applications at the time of transmitting the advertisement, but the advertisement client 310 sends the advertisement to the advertisement server 200. It can also be configured to report a list of running advertising applications on demand.

In addition, the management of the execution advertisement application list described in each step may be performed by the advertisement application information management unit 250 of the advertisement server 200, and the execution advertisement application list may be stored in the advertisement application information storage unit 260. Can be stored.

Meanwhile, in FIGS. 5 and 6, a message transmitted to the advertisement client 310 or the advertisement server 200 to notify the advertisement client 310 or the advertisement server 200 of the execution of the advertisement application is an application of the corresponding advertisement application. It may include an ID or an application profile. If an application profile is included in the message, the advertisement client 310 or the advertisement server 200 may update the previously stored profile of the corresponding advertisement application with a newly received profile.

7 is a diagram illustrating a process of registering an application in the advertisement server 200 according to another embodiment of the present invention.

Referring to FIG. 7, the first advertisement application 360 includes an application profile and a flag or indication for registering the application in the first advertisement request message in order to register the application in the advertisement client 310. Transmit to 310 (step 801). The indicator may have a value of 0 or 1 as one parameter in the advertisement request message, and may indicate registration or termination of an application. The indicator and the application profile may be inserted in the form of metadata.

The advertisement client 310 transmits the advertisement request message to the advertisement server 200 (step 803). The advertisement server 200 stores the application profile and assigns an ID. The advertisement server 200 transmits a response message including the given application ID and registration status, a list of advertisements transmitted to the advertisement receiving terminal 300, advertisement metadata, etc. to the advertisement client 310 (step 805). ). The list of advertisements transmitted to the advertisement receiving terminal 300 may be recognized and updated by the advertisement server 200 at every advertisement delivery, or may be delivered from the advertisement client 310 in step 803. When a specific advertisement is requested in the advertisement request message, the advertisement server 200 may include information such as advertisement and advertisement metadata in the response message and transmit the advertisement to the advertisement client 310.

The advertising client 310 sends the response message to the advertising application 360 (step 807). Step 807 may occur at any time after the advertisement client 310 receives the advertisement request message in step 801. In addition, when the response message of step 801 does not include information other than the application registration status, it may be omitted.

Although the application ID has been described as being assigned by the advertisement server 200 in the above process, the application ID may be assigned by the advertisement application 360, and in this case, the application ID may be assigned to the advertisement request message of step 801 for application registration. The application ID may be included in the application profile.

The registration of the application may be completed through the advertisement request step and the response step from step 801 to step 807.

Thereafter, through steps 809 and 811, the advertisement server 200 may transmit the same advertisement delivery as the prior art through the advertisement client 310 to the advertisement application 360.

Meanwhile, in order to terminate the application, the advertisement application 360 includes the application ID in the advertisement request message and a flag or indication for terminating the application and transmits the advertisement to the advertisement client 310 (step 813). For example, the advertisement application registration termination may be performed in the process of uninstalling the installed advertisement application. The advertisement client 310 transmits the advertisement request message to the advertisement server 200 (step 815).

The advertisement server 200 deletes the application ID of the first advertisement application 360 and deletes the application profile corresponding to the application ID. The advertisement server 200 transmits a response message including information of the deleted application ID and registration termination status to the advertisement client 310 (step 817).

The advertising client 310 sends the response message to the application 360 (step 819). Step 819 may occur at any time after the advertisement client 310 receives the advertisement request message in step 813. In addition, when the response message of step 819 does not include information other than the application registration termination, it may be omitted.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be defined by the described embodiments, but should be determined by the equivalent of claims and claims.

1 is a view showing the structure of the components and interfaces constituting a general portable advertising system,

2 is a diagram showing the configuration of an advertisement server and an advertisement receiving terminal according to an embodiment of the present invention;

3 and 4 are diagrams illustrating an advertisement application registration process according to an embodiment of the present invention;

5 and 6 are diagrams illustrating a process of updating a running advertisement application list according to an embodiment of the present invention.

7 is a diagram illustrating an advertisement application registration process according to another embodiment of the present invention.

Claims (36)

In the advertising application management method in a portable advertising system, If an advertisement application for displaying an advertisement is installed in the advertisement receiving terminal, a registration request process for requesting registration of the installed advertisement application; And storing, by the advertisement receiving terminal, an application ID to the advertisement application according to the registration request, and storing a profile of the advertisement application corresponding to the assigned application ID. The method of claim 1, wherein the storing process, Transmitting an application registration request for the advertisement application to an advertisement client included in the advertisement receiving terminal; Granting, by the advertising client, an application ID to the advertising application according to the application registration request; And storing, by the advertisement client, a profile of the advertisement application included in the application registration request, corresponding to the assigned application ID. The method of claim 2, further comprising: transmitting, by the advertisement client, an application registration response message to the advertisement application when the storing is completed. The registration response message may include one or more of the given application ID, a registration status, a list of advertisements received and stored from an advertisement server, and advertisement metadata. The method of claim 3, wherein the advertisement application transmits a request for an advertisement corresponding to a user input and an advertisement request message including the application ID to the advertisement client. If the advertisement client does not store an advertisement suitable for the advertisement application, further comprising transmitting a advertisement request message including a profile corresponding to the application ID and a request for the advertisement to the advertisement server. Advertising application management method characterized in that. The method of claim 1, further comprising deleting an application ID assigned to the installed advertisement application and deleting a profile of the advertisement application stored corresponding to the assigned application ID when the registration termination request for the installed advertisement application is received. Advertising application management method characterized in that it further comprises. In the advertising application management method in a portable advertising system, A registration request process for the advertisement receiving terminal to transmit a registration request message for an advertisement application installed thereon to an advertisement server; When the advertisement server receives the registration request message, an application ID is assigned to the advertisement application, the profile of the advertisement application included in the registration request message is stored to correspond to the application ID, and the advertisement of the advertisement receiving terminal is received. Advertising application management method characterized in that it comprises a storage process for storing the application information. The advertisement transmitting process of claim 6, wherein the advertisement server selects and transmits an advertisement suitable for the advertisement receiving terminal by referring to the advertisement application information of the advertisement receiving terminal when the advertisement server needs to transmit the advertisement to the advertisement receiving terminal. Advertising application management method characterized in that it further comprises. The method of claim 7, wherein the advertisement server further comprises a registration response process of transmitting an application registration response message including the assigned application ID and a registration state to the advertisement receiving terminal when the storing process is completed. Advertising application management method. The method according to any one of claims 6 to 8, wherein the registration request process is performed by an advertisement client included in the advertisement receiving terminal. The method of claim 6, further comprising: a termination request process of the advertisement receiving terminal transmitting a registration termination message for the installed advertisement application to an advertisement server; And deleting an application ID assigned by the advertisement server to the installed advertisement application in response to the termination request, and deleting a profile of the advertisement application stored corresponding to the assigned application ID. How to manage. The method of claim 10, wherein the registration request message is an advertisement request message including an indicator for registering an advertisement application and a profile of the advertisement application, and the registration termination message is an indicator for ending advertisement application registration and an application ID of an advertisement application to be deleted. Advertising application management method characterized in that the advertisement request message comprising a. In the advertising application management method in a portable advertising system, Receiving, by the advertisement server, a notification indicating that the corresponding advertisement application has been executed each time an advertisement application representing an advertisement is executed from the advertisement receiving terminal; And each time the advertisement server receives the notification, updating the list of execution advertisement applications corresponding to the advertisement receiving terminal. The method of claim 12, When the advertisement server needs to transmit an advertisement to the advertisement receiving terminal, one of the advertisement applications included in the execution advertisement application list is determined as a target advertisement application, and the advertisement that can be represented by the target advertisement application is selected. Process, And transmitting, by the advertisement server, information about the target advertisement application and an advertisement message including the selected advertisement to the advertisement receiving terminal. The advertisement of claim 13, wherein when the advertisement receiving terminal receives the advertisement message from the advertisement server, the selected advertisement is represented by an advertisement application corresponding to the target advertisement application information included in the advertisement message. How to manage your application. The method of claim 12, further comprising: receiving, by the advertisement server, an end notification indicating that execution of any advertisement application has been stopped from the advertisement receiving terminal; And deleting, by the advertisement server, the arbitrary advertisement application from the list of the executed advertisement applications in response to the termination notification. In the advertising application management method in a portable advertising system, Requesting, by the advertisement server, a list of advertisement applications currently running in the advertisement receiving terminal from the advertisement receiving terminal; And the advertisement server receiving the list from the advertisement receiving terminal. The method of claim 16, wherein the advertisement server requests the list when the advertisement server needs to transmit an advertisement to the advertisement receiving terminal, and determines one of the advertisement applications included in the list as a target advertisement application by referring to the list. Selecting an advertisement that can be represented by the target advertisement application; And transmitting, by the advertisement server, information about the target advertisement application and an advertisement message including the selected advertisement to the advertisement receiving terminal. The advertisement of claim 17, wherein when the advertisement receiving terminal receives the advertisement message from the advertisement server, the selected advertisement is represented by an advertisement application corresponding to the target advertisement application information included in the advertisement message. How to manage your application. The method according to any one of claims 16 to 18, wherein the advertisement receiving terminal updates the list every time the advertisement application stored by the advertisement receiving terminal is executed. 19. The method of any one of claims 16 to 18, wherein the advertisement receiving terminal transmits the list when requesting an advertisement from the advertisement server. 19. The method according to any one of claims 16 to 18, wherein the advertisement receiving terminal updates the list whenever the advertisement application which is being executed is stopped. In the advertisement application management apparatus of the advertisement receiving terminal supporting the portable advertisement service, At least one advertising application that represents an advertisement and requests registration with itself, And an advertisement client configured to assign an application ID to each of the one or more advertisement applications according to the registration request and to store a profile of each advertisement application in correspondence with the given application ID. 23. The method of claim 22, wherein the advertisement client transmits an application registration response including the assigned application ID, a registration state, a list of advertisements received and stored from an advertisement server, and advertisement metadata to each advertisement application. Advertising application management apparatus. 24. The method of claim 23, wherein any one of the one or more advertising applications, the advertisement request message including a request for an advertisement corresponding to a user input and an application ID assigned to the advertisement application is delivered to the advertising client, If the advertisement client does not store the advertisement included in the advertisement request message, the advertisement request message including the profile corresponding to the application ID included in the advertisement request message and the request for the advertisement is transmitted to the advertisement server. Advertising application management apparatus, characterized in that. The advertisement application of claim 22, wherein the advertisement client deletes an application ID given to the installed advertisement application when the registration end request for any one of the one or more advertisement applications is received, and stores the application ID corresponding to the given application ID. Advertising application management apparatus, characterized in that for deleting the profile. In the advertising application management apparatus of the ad server supporting the portable advertising service, Advertising application information storage unit, Upon receiving a registration request message for an advertisement application stored in the advertisement receiving terminal from an advertisement receiving terminal, an application ID is assigned to the advertisement application, and the advertisement request information storage unit corresponds to the application ID in the registration request message. And an advertisement application information manager configured to store a profile of the advertisement application included therein and store advertisement application information of the advertisement receiving terminal. The method of claim 26, An advertisement selecting unit for selecting an advertisement most suitable for the advertisement receiving terminal by referring to the advertisement application information of the advertisement receiving terminal when the advertisement should be transmitted to the advertisement receiving terminal; Ad application management apparatus further comprises an advertisement transmission unit for transmitting the advertisement for transmitting the selected advertisement. 27. The method of claim 26, wherein the advertisement application information management unit, upon receiving a registration end message from the advertisement receiving terminal, deletes an application ID corresponding to an application ID included in the registration end message, and deletes the application ID. Advertising application management apparatus, characterized in that for deleting the profile of the corresponding advertising application stored. 29. The method of claim 28, wherein the registration request message is an advertisement request message including an indicator for registering an advertisement application and a profile of the advertisement application, and the registration termination message is an indicator for terminating the advertisement application registration and an advertisement application to terminate registration. Advertising application management apparatus characterized in that the advertisement request message including the application ID of the. In the advertising application management apparatus of the ad server supporting the portable advertising service, Receive a notification from the advertisement receiving terminal to inform that the corresponding advertisement application has been executed each time the advertisement application representing the advertisement is executed in the advertisement receiving terminal, and list the execution advertisement applications corresponding to the advertisement receiving terminal each time the notification is received. An advertising application information management unit to update; And an advertisement application information storage unit for storing the execution advertisement application list. 31. The method of claim 30, When the advertisement needs to be transmitted to the advertisement receiving terminal, one of the advertisement applications included in the execution advertisement application list is determined as a target advertisement application, an advertisement that can be represented by the target advertisement application is selected, and an advertisement delivery unit And an advertisement selecting unit configured to transmit, by the advertisement server, information on the target advertisement application and an advertisement message including the selected advertisement to the advertisement receiving terminal. The advertisement of claim 31, wherein when the advertisement receiving terminal receives the advertisement message from the advertisement server, the selected advertisement is represented by an advertisement application corresponding to the target advertisement application information included in the advertisement message. Application management device. 32. The method of claim 31, wherein the advertisement application information management unit, upon receiving the termination notification indicating that the execution of any advertisement application from the advertisement receiving terminal, deletes the arbitrary advertisement application from the list of running advertisement applications. Advertising application management device. In the advertising application management apparatus of the ad server supporting the portable advertising service, An advertisement application information management unit requesting a list of advertisement applications currently running in the advertisement receiving terminal, and receiving the list from the advertisement receiving terminal; And an advertisement application information storage unit for storing the list. The method of claim 34, wherein The advertisement application information management unit requests the list when it is necessary to transmit an advertisement to the advertisement receiving terminal. By referring to the list, one of the advertisement applications included in the list is determined as a target advertisement application, an advertisement that can be represented by the target advertisement application is selected, information about the target advertisement application, and the selected advertisement is selected. Advertising application management apparatus further comprises an advertisement selection unit for transmitting an advertising message comprising an advertisement delivery unit to the advertisement receiving terminal. 36. The apparatus of claim 35, wherein the list is included in an advertisement request transmitted by the advertisement receiving terminal and transmitted to the advertisement server.

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