WO2014065569A3 - Targeted advertising system and method for identifying user accessing advertisement - Google Patents

Targeted advertising system and method for identifying user accessing advertisement Download PDF

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Publication number
WO2014065569A3
WO2014065569A3 PCT/KR2013/009433 KR2013009433W WO2014065569A3 WO 2014065569 A3 WO2014065569 A3 WO 2014065569A3 KR 2013009433 W KR2013009433 W KR 2013009433W WO 2014065569 A3 WO2014065569 A3 WO 2014065569A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
user
database
advertising system
targeted advertising
Prior art date
Application number
PCT/KR2013/009433
Other languages
French (fr)
Korean (ko)
Other versions
WO2014065569A2 (en
Inventor
변기만
Original Assignee
주식회사 어워드에스엔에스
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020130125353A external-priority patent/KR20140052856A/en
Application filed by 주식회사 어워드에스엔에스 filed Critical 주식회사 어워드에스엔에스
Publication of WO2014065569A2 publication Critical patent/WO2014065569A2/en
Publication of WO2014065569A3 publication Critical patent/WO2014065569A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

This targeted advertising system for identifying a user accessing an advertisement comprises a user database for storing user profiles, each profile comprising demographic data and an advertisement database for storing an advertisement and attribute information on a target audience. This terminal comprises application software suitable for displaying the advertisement stored in the advertisement database. This server provides communication between the advertisement database and the terminal via the application software so that the terminal displays the advertisement, in case the user profile of a user accessing the advertisement matches with the attribute information as a result of identifying the identification of the accessing user.
PCT/KR2013/009433 2012-10-24 2013-10-22 Targeted advertising system and method for identifying user accessing advertisement WO2014065569A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR20120118334 2012-10-24
KR10-2012-0118334 2012-10-24
KR1020130125353A KR20140052856A (en) 2012-10-24 2013-10-21 Targeted advertising system and method for identifying an accessing user to an advertisement
KR10-2013-0125353 2013-10-21

Publications (2)

Publication Number Publication Date
WO2014065569A2 WO2014065569A2 (en) 2014-05-01
WO2014065569A3 true WO2014065569A3 (en) 2014-06-19

Family

ID=50545429

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2013/009433 WO2014065569A2 (en) 2012-10-24 2013-10-22 Targeted advertising system and method for identifying user accessing advertisement

Country Status (1)

Country Link
WO (1) WO2014065569A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036648A (en) * 2000-02-10 2000-07-05 손원일 Method and apparatus for supplying advertisement information
JP2001312508A (en) * 2000-04-28 2001-11-09 Toshiba Corp Service providing method using information network
KR100861673B1 (en) * 2003-06-02 2008-10-07 구글 잉크. Serving advertisements using user request information and user information
KR20090000690A (en) * 2007-03-21 2009-01-08 엔에이치엔(주) System and method for expanding target inventory according to borwser-login mapping
KR20100042997A (en) * 2008-10-17 2010-04-27 삼성전자주식회사 Advertising application management apparatus and method

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036648A (en) * 2000-02-10 2000-07-05 손원일 Method and apparatus for supplying advertisement information
JP2001312508A (en) * 2000-04-28 2001-11-09 Toshiba Corp Service providing method using information network
KR100861673B1 (en) * 2003-06-02 2008-10-07 구글 잉크. Serving advertisements using user request information and user information
KR20090000690A (en) * 2007-03-21 2009-01-08 엔에이치엔(주) System and method for expanding target inventory according to borwser-login mapping
KR20100042997A (en) * 2008-10-17 2010-04-27 삼성전자주식회사 Advertising application management apparatus and method

Also Published As

Publication number Publication date
WO2014065569A2 (en) 2014-05-01

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