WO2013147518A1

WO2013147518A1 - Method of providing forwarding advertisement service in mobile device

Info

Publication number: WO2013147518A1
Application number: PCT/KR2013/002562
Authority: WO
Inventors: 이창훈
Original assignee: Lee Chang Hun
Priority date: 2012-03-27
Filing date: 2013-03-27
Publication date: 2013-10-03
Also published as: KR101217893B1; US20150106207A1

Abstract

The present invention proposes a method of providing a forwarding advertisement service in a mobile device, wherein a service providing server receives an advertisement forwarding signal from a mobile device, and forwards to a predetermined advertisement medium an advertisement assigned according to execution information on an application program that is installed in the mobile device. Thus, a user may not be exposed to an advertisement when the application program is executed in the mobile device. As a result, the user may get rid of any inconvenience and cumbersomeness due to the display of advertisements, and pay attention to the main content of the application program.

Description

Method of providing forwarding advertisement service on mobile devices

The present invention relates to a method of providing an advertisement service, and more particularly, to a method of providing a forwarding advertisement service in a mobile device.

With the miniaturization of electronic devices and the rapid development of mobile communication technology, it has recently become common for most people to carry at least one or more mobile devices. Mobile devices have significant advantages as a means of advertising in that people spend more time using the mobile device throughout the day and almost always have a mobile device, such as a mobile terminal.

Conventionally, as an advertisement method of a mobile device, it is common to transmit an advertisement text or an advertisement image by a short message service (SMS) or a multi message service (MMS). Recently, as smart devices such as smart phones, smart notes, tablet PCs, and the like are widely used, users of smart devices are gradually increasing. In addition, since smart devices can install and use various application programs, there is a wide possibility of providing advertisements through application programs, and since the Internet is available through smart devices, various advertisements can be actively provided.

In a conventional method of providing an advertisement to a mobile device such as a smart device, an advertisement is inserted by including a banner on a part of the screen of an application program and linking the advertisement or site to the banner. However, this method is very similar to the existing web-based banner form, and users are not interested in such an advertisement or use a part of the screen, and thus, there is a limit in that they feel discomfort and inconvenience. In addition, since the user focuses on the main content displayed on the screen, there is a problem that the advertising effect of the banner advertisement is reduced.

The present invention has been proposed to solve the above problems of the conventionally proposed methods, the service providing server receives an advertisement forwarding signal from the mobile device, the advertisement is assigned according to the execution information of the application program installed in the mobile device By forwarding to a predetermined advertising medium, the user may not be exposed to the advertisement when executing the application program on the mobile device, thereby eliminating inconvenience and hassle caused by the advertisement output and focusing on the main content of the application program. Its purpose is to provide a method of providing a forwarding advertisement service.

In addition, the present invention can further enhance the advertising effect by forwarding additional advertisements at the time of advertisement forwarding to be exposed to more advertisements than in the application program when exposed to the advertisements through the advertising media, and advertising through the advertising media It is another object of the present invention to provide a method of providing a forwarding advertisement service in a mobile device that can provide a benefit to a user exposed to the user so that the user can be actively exposed to an advertisement and improve the concentration of advertisement.

A method of providing a forwarding advertisement service in a mobile device according to an aspect of the present invention for achieving the above object includes a service providing server that provides an advertisement to a mobile device in which an application program into which an advertisement code is inserted is installed.

(1) receiving an advertisement forwarding signal from the mobile device;

(2) receiving execution information of the application program installed in the mobile device; And

(3) forwarding an advertisement assigned to the application program according to the received execution information to a predetermined advertisement medium,

The mobile device may be configured to hide and display an advertisement allocated when the application program is executed.

Preferably, the advertisement forwarding signal,

It may be a drag in a predetermined direction, a touch or click signal in a predetermined pattern.

Preferably, the execution information,

It may include execution time of the application program or location information of the mobile device.

Preferably, before step (1),

The method may further include receiving a setting of the predetermined advertising medium from a user.

Preferably, in step (3),

Additional advertisements may be further forwarded to the predetermined advertising medium.

Preferably, after step (3),

(4) receiving a request for outputting the forwarded advertisement; And

(5) transmitting the forwarded advertisement or the advertisement corresponding to the forwarded advertisement to the advertisement medium according to the received output request.

More preferably, the advertising medium,

It may be an advertising application program installed in the mobile device or another device of the user.

Even more preferably,

In the step (4), further receives location information of the advertising medium,

In step (5), an advertisement corresponding to the forwarded advertisement may be transmitted to the advertisement medium using the received location information.

More preferably, after step (5),

The method may further include providing a benefit to the user exposed to the advertisement transmitted to the advertisement medium in the step (5).

According to a method of providing a forwarding advertisement service in a mobile device proposed by the present invention, a service providing server receives an advertisement forwarding signal from a mobile device and assigns an advertisement assigned according to execution information of an application program installed in the mobile device. By forwarding to a medium, a user may not be exposed to an advertisement when executing an application program on a mobile device, thereby eliminating inconvenience and hassle caused by the advertisement output and focusing on the main content of the application program.

In addition, according to the present invention, when an advertisement is forwarded, an additional advertisement may be further forwarded to be exposed to more advertisements than the application program when the advertisement is exposed through the advertisement medium, thereby improving the advertisement effect. By providing benefits to users exposed to advertisements, users can be actively exposed to advertisements, and can increase the concentration of advertisements.

1 illustrates an advertisement of a mobile device using an existing application program.

2 is a diagram illustrating a configuration of a system for implementing a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.

3 is a flowchart illustrating a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.

4 is a diagram illustrating an example of a mobile device in which step S10 is performed in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.

5 is a diagram illustrating an example of a mobile device in which step S100 is performed in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.

6 is a diagram illustrating a detailed flow of a process of providing a forwarded advertisement to a user in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.

7 is a diagram illustrating a mobile device in which step S500 is performed in the method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.

8 is a diagram illustrating a mobile device in which step S600 is performed in a method of providing a forwarding advertisement service in a mobile device according to an embodiment of the present invention.

100: service providing server 200: mobile device

300: advertising media

S10: Receiving a setting of a predetermined advertising medium from the user

S100: receiving an advertisement forwarding signal from the mobile device

S200: step of receiving execution information of an application program installed in the mobile device

S300: step of forwarding the advertisement assigned to the application program according to the execution information to a predetermined advertising medium

S400: step for receiving an output request of the forwarded advertisement

S500: transmitting the forwarded advertisement or the advertisement corresponding to the forwarded advertisement to the advertisement medium

S600: providing benefits to users exposed to the ad

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, in the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term "comprising" a certain component means that the component may further include other components, except for the case where there is no contrary description.

1 is a diagram illustrating an advertisement of a mobile device using a conventional application program. As shown in FIG. 1, the advertisement of the mobile device using the existing application program displays a banner advertisement along with the main content of the application program and links the banner so that when the user clicks on the banner, detailed information, an advertiser It takes the form of moving to a website or an application store. This banner ad is the most basic form, and is included in most free application programs, making it a profit for developers. However, it is difficult for the user to feel the interest beyond the interest of the existing web-based banner advertisement, and to perceive that the main screen on which the application program is executed is inconvenient and rejected. Accordingly, the advertising effect can be reduced.

2 is a diagram illustrating a configuration of a system for implementing a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention, which may solve the problems of the existing methods as described above. As shown in FIG. 2, a system for implementing a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention includes a service providing server 100, a mobile device 200, and an advertisement medium. It may be configured to include (300).

That is, according to the present invention, the service providing server 100 receives an advertisement forwarding signal from the mobile device 200, and assigns an advertisement allocated to the advertisement medium 300 according to execution information of an application program installed in the mobile device 200. By forwarding), the user may not be exposed to an advertisement when the application program is executed in the mobile device 200, thereby eliminating inconvenience and inconvenience caused by the advertisement output and focusing on the main content of the application program.

In addition, when an advertisement is forwarded, an additional advertisement is further forwarded so that when the advertisement is exposed in the advertisement medium 300, the advertisement effect is improved by exposing more advertisements than in the application program. Benefits can be provided to users who are exposed to ads so that users can be actively exposed to ads and improve ad concentration.

Hereinafter, each component of the system for implementing the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention will be described in detail.

The service providing server 100 is a server that provides an advertisement to the mobile device 200 in which the advertisement code is inserted. The service providing server 100 may provide an advertisement to the user by transmitting an advertisement to the mobile device 200 when the application program in which the advertisement code is inserted is executed. In this case, the service providing server 100 may forward the advertisement to be displayed as the banner to the predetermined advertisement medium 300 as shown in FIG. 1. By forwarding the advertisement, the user can use the main content without being reduced by the advertisement on the application providing screen. Meanwhile, the service providing server 100 may allow connection of the mobile device 200 and the advertisement medium 300 through a network including the Internet, an intranet, a wired / wireless communication network, a mobile communication network, and transmit and receive various signals and data. .

The mobile device 200 may be a terminal of a user who wants to use a forwarding advertisement service provided by the service providing server 100. According to the present invention, an advertisement assigned to an application program may be forwarded to the advertisement medium 300, and the mobile device 200 may hide the advertisement allocated when the application program is executed to display only the main content on the screen. The mobile device 200 may be a smartphone, a smart note, a tablet PC, an MP4 player, etc., which is portable and can install and execute an application program. However, the mobile device 200 of the present invention is not limited to the type of the device as listed here, but only if it can transmit the application program execution information to the service providing server 100 and hide and display the advertisement assigned during execution. Regardless of the form of the specific terminal, the mobile device 200 may serve as the mobile device 200.

The advertisement medium 300 may receive an advertisement forwarded by the service providing server 100. The advertising medium 300 may be an advertising application program installed in the mobile device 200 or another device, where the other device may be another mobile device of a user, a computer, a laptop, a smart TV, or the like. In addition, the user may be a messenger, a social network service (SNS), an email, or the like, so that the user may receive the forwarded advertisement in various ways.

3 is a diagram illustrating a flow of a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention. As shown in FIG. 3, the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention includes receiving an advertisement forwarding signal from the mobile device 200 (S100). And receiving the execution information of the application program installed in the application 200 (S200) and forwarding the advertisement allocated to the application program to the predetermined advertisement medium 300 according to the execution information (S300). The method may further include a step S10 of receiving a setting of a predetermined advertisement medium 300 from a user.

In operation S10, the service providing server 100 may receive a setting of a predetermined advertising medium 300 from a user. That is, in step S10, the user can directly set the advertising medium 300 to receive the forwarded advertisement. In operation S10, the setting of the at least one advertisement medium 300 may be input, and when the plurality of advertisement mediums 300 are set, the advertisements may be forwarded to all of the set advertisement mediums 300.

4 is a diagram illustrating an example of a mobile device 200 in which step S10 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention. As shown in FIG. 4, in step S10 of the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention, an advertisement medium 300 to receive an advertisement may be input from a user. . In FIG. 4, a screen in which an advertisement application program for implementing a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention is installed and executed on the mobile device 200 is illustrated. By utilizing the user interface of the, the advertisement medium 300 can be easily received and set. In this case, the “app to be forwarded” refers to an application program for forwarding an advertisement. For example, an advertisement to be forwarded during execution of the corresponding application program may be pre-forwarded to output all the outputs and then the main content may be output. Meanwhile, the "advertising app" may refer to an advertisement application program for implementing a method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention. When the advertisement medium 300 is selected, when the user executes the advertisement application program, the advertisement may be collected and output.

In operation S100, the service providing server 100 may receive an advertisement forwarding signal from the mobile device 200. In this case, the advertisement forwarding signal may be a drag in a predetermined direction, a touch or click signal in a predetermined pattern. For example, a user may register an application program to forward an advertisement to the mobile device 200 in advance, and when the registered application program is executed, the mobile device 200 may transmit an advertisement forwarding signal to the service providing server 100. . Alternatively, if the user requests forwarding of an advertisement assigned to the executed application program by dragging in a predetermined direction or performing a predetermined touch or click using the input unit of the mobile device 200 while executing the application program, the user The mobile device 200 receiving such a signal from the mobile device 200 may transmit an advertisement forwarding signal to the service providing server 100. That is, not all application programs are inserted with advertisements, and in some cases, advertisements may not be significantly disturbed in the progress of the main content. In step S100, an advertisement forwarding signal may be received from the mobile device 200.

FIG. 5 is a diagram illustrating an example of a mobile device 200 in which step S100 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention. As shown in FIG. 5, in step S100 of the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention, an application program to forward an advertisement may be registered and set. As shown in FIG. 5, when the registered application program is executed, the mobile device 200 may automatically transmit an advertisement forwarding signal to the service providing server 100.

In operation S200, the service providing server 100 may receive execution information of an application program installed in the mobile device 200. In this case, the execution information may be information necessary for allocating an advertisement to an application program on which the service providing server 100 is executed. More specifically, the execution information may include the execution time of the application program or the location information of the mobile device 200 and may further include other information required for advertisement allocation.

In operation S300, the service providing server 100 may forward the advertisement allocated to the application program to the predetermined advertising medium 300 according to the received execution information. For example, when the service providing server 100 updates and transmits an advertisement at regular time intervals, the service providing server 100 may allocate the type and number of advertisements by using the execution time of the application, and the advertisement according to the location of the mobile device 200. In case of assigning the advertisement, the advertisement may be allocated using the location information included in the execution information.

In operation S300, the allocated advertisement may be forwarded to the advertising medium 300 predetermined in operation S10. In this case, the forwarding of the advertisement may mean that an advertisement in the form of text, an image, a sound, or a video such as a banner is delivered to the advertisement medium 300. However, according to an embodiment, it may mean that the forwarding information is transmitted to the advertisement medium 300 such as the number and type of the forwarded advertisements so that the forwarded advertisements can be changed according to the situation at the time of actual output.

In operation S300, the additional advertisement may be further forwarded to the predetermined advertisement medium 300. That is, in the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention, the advertisement to be displayed together with the main content is forwarded during execution of the application program so that the separate advertisement medium 300 is confirmed. Therefore, when checking in the advertisement medium 300, the additional advertisement may be further forwarded to expose more advertisements.

Meanwhile, the mobile device 200 which has forwarded the allocated advertisement in step S300 may hide and display the allocated advertisement when the application program is executed. That is, since the advertisement allocated to the application program has already been forwarded, the service providing server 100 may not transmit or output the advertisement to the mobile device 200 during the execution of the application program. Therefore, the user can use the screen in which the main content screen is not reduced, and can eliminate the inconvenience and inconvenience caused by the advertisement.

6 is a diagram illustrating a detailed flow of a process of providing a forwarded advertisement to a user in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention. As shown in FIG. 6, in the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention, the method includes: receiving an output request of the forwarded advertisement (S400) and the forwarded advertisement or the forwarded advertisement; The method may further include forwarding an advertisement corresponding to the advertisement to the advertisement medium 300 (S500) to the user, and further including providing a benefit to the user exposed to the advertisement (S600). It may be implemented.

In operation S400, the service providing server 100 may receive a request for outputting a forwarded advertisement. That is, when the user wants to check in the advertisement medium 300 that has received the forwarded advertisement, the user may transmit a request for outputting the advertisement to the service providing server 100. The device for transmitting the advertisement output request to the service providing server 100 may be the mobile device 200 or another device of the user using the advertisement medium 300.

Meanwhile, in step S400, location information of the advertisement medium 300 may be further received. Recently, most popular electronic devices are capable of utilizing location information by a global positioning system (GPS) or a communication network. Therefore, the service providing server 100 may further receive location information together with a request for outputting an advertisement from the mobile device 200 or another device of the user who wants to output the advertisement medium 300.

In operation S500, according to the output request received by the service providing server 100, an advertisement corresponding to the forwarded advertisement or the advertisement forwarded in operation S300 may be transmitted to the advertisement medium 300. For example, when the advertisement forwarded in step S300 is an advertisement in the form of text, image, sound, or video, the advertisement may be directly transmitted to be output from the advertisement medium 300.

On the other hand, if the forwarded information forwarded to the advertising medium 300, such as the number, type, and the like of the forwarded advertisement so that the forwarded advertisement in step S300 can be changed according to the situation at the time of actual output, corresponding to the forwarded advertisement The advertisement may be transmitted to the advertisement medium 300. In this case, the advertisement medium 300 may be an advertisement application program installed in the mobile device 200 or another device. In particular, the timing of forwarding the advertisement in step S300 and the timing of transmitting the advertisement to the advertisement medium 300 in step S500 may be different from each other, and the location of the user may also be different. Therefore, in step S500, by transmitting the advertisement corresponding to the forwarded advertisement using the received location information to the advertising medium 300, it is possible to effectively provide the region-based advertising.

FIG. 7 illustrates an example of a mobile device 200 in which step S500 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention. As shown in FIG. 7, in step S500 of the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention, an advertisement application program installed in the user's mobile device 200 or another device is used. To output the advertisement transmitted by the service providing server 100. As shown in FIG. 7, in step S500, banner advertisements and the like as shown in FIG. 1 may be collected and provided at once.

In operation S600, the service providing server 100 may provide a benefit to the user exposed to the advertisement transmitted to the advertisement medium 300 in operation S500. The user may forward the advertisement in step S300 to use the application without reluctance, and may not actually check the forwarded advertisement. Therefore, in step S600, by providing benefits such as points, miles, coupons, etc. to the user exposed to the advertisement, the user can be actively exposed to the forwarded advertisement.

FIG. 8 is a diagram illustrating an example of a mobile device 200 in which step S600 is performed in a method of providing a forwarding advertisement service in a mobile device 200 according to an embodiment of the present invention. As shown in FIG. 8, in step S600 of the method of providing a forwarding advertisement service in the mobile device 200 according to an embodiment of the present invention, a benefit is provided for the advertisement exposure of the user according to the advertisement transmission in step S500. Can provide. In addition, it is possible to collect and check the benefits provided to the user, and may provide information on details, how to use benefits, and merchants using benefits.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims

A service providing server that provides an advertisement to a mobile device in which an application program in which an advertisement code is inserted is installed,

(1) receiving an advertisement forwarding signal from the mobile device;

(2) receiving execution information of the application program installed in the mobile device;

(3) forwarding an advertisement assigned to the application program to a predetermined advertisement medium according to the received execution information;

(4) receiving a request to output the forwarded advertisement from the mobile device or another device of a user using the advertising medium; And

(5) transmitting the forwarded advertisement or the advertisement corresponding to the forwarded advertisement to the advertising medium according to the received output request,

The mobile device hides and displays the advertisement allocated when the application program is executed.

The advertisement medium may be at least one of an advertisement application program installed in the mobile device or another device of the user, a messenger of the user, a social network service of the user, and an e-mail of the user. Way.
The method of claim 1, wherein the advertisement forwarding signal,

A method of providing a forwarding advertisement service in a mobile device, characterized in that a drag in a predetermined direction, a touch or click signal in a predetermined pattern.
The method of claim 1, wherein the execution information,

The execution time of the application program or location information of the mobile device, characterized in that it comprises a forwarding advertisement service providing method in a mobile device.
The method of claim 1, wherein before step (1),

And receiving a setting of the predetermined advertising medium from a user.
The method of claim 1, wherein in step (3),

And further forwarding additional advertisements to the predetermined advertising medium.
The method of claim 1,

In the step (4), further receives location information of the advertising medium,

In the step (5), the advertisement corresponding to the forwarded advertisement is transmitted to the advertising medium by using the received position information, the forwarding advertisement service providing method in a mobile device.
The method of claim 1, wherein after step (5),

And providing a benefit to a user exposed to the advertisement transmitted to the advertisement medium in the step (5).