KR102199046B1 - Apparatus and method for advertising using social network service, and the system thereof - Google Patents

Abstract

It relates to an advertisement device using a social network service, and according to an embodiment, the advertisement terminal device includes an advertisement information request unit that requests advertisement information from an advertisement server based on advertisement scheduling information received from the advertisement server, and advertisement information from the advertisement server. And an advertisement information receiving unit that outputs notification information indicating reception of the advertisement information, and an SNS registration unit that registers advertisement information in a social network service according to a request of a user who has checked the notification information.

Description

Advertisement device and method using social network service, and its system TECHNICAL FIELD [APPARATUS AND METHOD FOR ADVERTISING USING SOCIAL NETWORK SERVICE, AND THE SYSTEM THEREOF}

It relates to an advertisement device and method using a social network service, and to the system, and more specifically, to distribute a public application to a user's terminal, to manage the user who installed the application, and to periodically to the user who installed the distributed application. Providing advertisements relates to advertisement technology that receives rewards by registering advertisements received by users in a social network service system to which they subscribe.

Currently, advertisement products generally provided in the mobile advertising market include CPM (Cost Per Mill), CPI (Cost Per Install), and CPC (Cost Per Click). Here, the CPI advertisement product does not incur advertising cost when simply exposing an advertisement within the application, but when a user accesses the secondary landing page through the advertisement and downloads and installs the application on the terminal, the product in which advertising costs are incurred. it means. Korean Patent Registration No. 10-1217893 discloses a method of providing a forwarding advertisement service in a mobile device.

In general, advertising network operators allocate about 60% of the advertiser's advertising cost to advertising media, 20% to the advertising network operator, and the rest to the agency. Advertising network operators are making many attempts to break away from such a profit structure in order to generate higher profits, but it is difficult to see a great effect in the reality that the influence of advertising media is very large. In addition, in the case of advertisement media equipped with SDK (software development kit) of an advertisement network operator that is the subject of advertisement transmission, there are many restrictions by the terminal platform operator, and as a result, the advertisement network operator is also limited by the terminal platform operator. .

Accordingly, the necessity of a new advertisement product model to create a high profit structure from the standpoint of an advertisement network operator is emerging.

The purpose is to provide advertisement devices, methods, and systems that periodically provide advertisements to users who have installed public applications distributed by advertisement network operators, and receive rewards when users check advertisements and register for social network services. .

According to an aspect, the advertisement terminal device provides an advertisement information requesting unit for requesting advertisement information from an advertisement server based on advertisement scheduling information received from the advertisement server, receiving advertisement information from the advertisement server, and notification information indicating reception of advertisement information. It may include an advertisement information receiving unit to be output and an SNS registration unit for registering advertisement information in a social network service according to a request of a user who has checked the notification information.

In addition, the advertisement terminal device may further include an application installation unit for installing an advertisement application distributed by an advertisement network operator on the user's terminal.

In addition, the advertisement terminal device may further include a terminal information transmission unit that transmits terminal information of the user to the advertisement server when an advertisement application is installed on the user's terminal.

When a user requests registration of advertisement information in a social network service, the SNS registration unit may register advertisement information using an application programming interface (API) of a social network service linked with an advertisement application.

In addition, the advertisement terminal device may further include a registration information transmission unit for transmitting the registration information to the advertisement server when the advertisement information is registered in the social network service.

In addition, the advertisement terminal device may further include a compensation information output unit for receiving compensation information for registering advertisement information in a social network service from an advertisement server and outputting the received compensation information.

In addition, the advertisement terminal device may further include a programming information requesting unit for requesting advertisement programming information from the advertisement server every preset reception time, and a programming information receiving unit for receiving advertisement programming information from the advertisement server.

In this case, the advertisement scheduling information may include one or more of ID and request time information for one or more advertisements.

The advertisement information request unit may check request time information for one or more advertisements included in the advertisement scheduling information, and transmit advertisement request information including an ID of an advertisement whose request time is reached to the advertisement server.

According to an aspect, the advertisement server device is a terminal information management unit that receives terminal information from a terminal of a user who has installed an advertisement application, generates advertisement schedule information based on the terminal information, and transmits the generated advertisement schedule information to the requesting user terminal. When the advertisement request information is received from the terminal of the user who has received the advertisement scheduling information and the advertisement scheduling information, it may include an advertisement information providing unit that transmits corresponding advertisement information to the user's terminal.

The advertisement organizer receives a request for advertisement programming information from the user's terminal in a preset time unit, and when the request for advertisement programming information is received, checks whether the most recently transmitted advertisement programming information has changed, and if changed, can transmit the advertisement programming information. have.

In addition, the advertisement server device may further include a compensation providing unit for providing a compensation to the user when registration information in which advertisement information is registered in the social network service is received from the user's terminal.

The reward providing unit may provide a reward based on one or more of the number of social network services in which advertisement information is registered, the number of times of reading advertisement information registered in the social network service, and user activity information.

According to an aspect, an advertisement method performed by an advertisement terminal device includes receiving advertisement programming information from an advertisement server, requesting advertisement information from an advertisement server based on the received advertisement programming information, and receiving advertisement information from the advertisement server. A step of, outputting notification information notifying reception of the received advertisement information, and registering advertisement information in a social network service according to a request of a user who has checked the notification information.

In addition, the advertisement method may further include installing an advertisement application distributed by an advertisement network operator on a user's terminal, and when the advertisement application is installed, transmitting the user's terminal information to the advertisement server.

In addition, the advertisement method may further include transmitting the registration information to the advertisement server when advertisement information is registered in the social network service.

According to an aspect, the advertisement method performed by the advertisement server includes receiving terminal information from a terminal of a user who has installed an advertisement application, generating advertisement scheduling information based on the terminal information, and requesting the generated advertisement scheduling information. Transmitting to the terminal, receiving advertisement request information from the terminal of the user who has received the advertisement scheduling information, and when the advertisement request information is received, transmitting the corresponding advertisement information to the terminal of the user.

In addition, the advertisement method may further include receiving registration information in which advertisement information is registered in a social network service from a user terminal, and when the registration information is received, providing a reward to the user.

According to an aspect, the advertisement system installs an advertisement application and transmits terminal information to the advertisement server, receives advertisement information from the advertisement server based on the advertisement scheduling information, and sends the received advertisement information to the social network service. Advertisement scheduling information is generated based on the terminal information of the registered user terminal and the user who installed the advertisement application, and the advertisement scheduling information and advertisement information generated according to the request of the user terminal are transmitted to the user terminal, and advertisement information by the user It may include an advertising server that provides a reward to the user when registered in the social network service.

Advertising network operators can achieve advertising effects by providing advertisements periodically to users who have installed the distributed public application.

In addition, the user may receive a reward by checking advertisements provided through the application and registering directly to the social network service.

In addition, an advertisement network operator may advertise on various social network services without directly registering advertisements on the social network service.

1 is a block diagram of an advertisement system using a social network service according to an exemplary embodiment.
2 is a block diagram of an advertisement terminal device using a social network service according to an embodiment.
3 is a detailed block diagram of an application unit in the configuration of the advertisement terminal device of FIG. 2.
4 is a detailed block diagram of an organization information processing unit in the configuration of the advertisement terminal device of FIG. 2.
5 is a detailed block diagram of an advertisement information processing unit in the configuration of the advertisement terminal device of FIG. 2.
6 is a detailed block diagram of an SNS linking unit in the configuration of the advertisement terminal device of FIG. 2.
7 is a block diagram of an advertisement server device according to an embodiment.
8 is a detailed block diagram of an advertisement organizer in the configuration of the advertisement server device of FIG. 7.
9 is a detailed block diagram of a compensation providing unit in the configuration of the advertisement server device of FIG. 7.
10 is a flow chart performed by an advertisement system according to an embodiment.
11 is a flowchart performed by an advertisement terminal device according to an embodiment.
12 is a flowchart performed by an advertisement server device according to an embodiment.

The present invention will be described in detail with reference to the accompanying drawings as follows. Here, repeated descriptions and detailed descriptions of known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted. Embodiments of the present invention are provided to more completely explain the present invention to those with average knowledge in the art. Accordingly, the shapes and sizes of elements in the drawings may be exaggerated for clearer explanation.

Hereinafter, an advertisement device and method using a social network service, and various embodiments of the system will be described with reference to the drawings.

1 is a block diagram of an advertisement system using a social network service according to an exemplary embodiment.

Referring to FIG. 1, an advertisement system 1 using a social network service includes a user terminal 100 and an advertisement server 200.

The user terminal 100 processes various user requests by interworking with the advertisement server 200 and a social network service (SNS).

The user terminal 100 may interwork with the advertisement server 200 through the advertisement application 10. The user terminal 100 may download an advertisement application 10 distributed by an advertisement network operator from the advertisement server 200 or other open markets.

In this case, the advertisement application 10 may include a software development kit (SDK), and the user terminal 100 may perform various functions required by interworking with the advertisement server 200 through the SDK of the advertisement application.

For example, the user terminal 100 may receive an advertisement from the advertisement server 200, and when the advertisement is received, the user terminal 100 may output notification information indicating that the advertisement has been received. In addition, when the user checks the notification information, the advertisement application 10 may be executed, and the advertisement may be output to the advertisement application 10 to allow the user to check the advertisement.

The user terminal 100 may interwork with each social network service through the advertisement application 10. In this case, the advertisement application 10 may perform various operations required by interworking with each social network service through an application programming interface (API) provided by each social network service.

For example, when a user checks an advertisement through the advertisement application 10 and requests to register the advertisement in a social network service to which he/she has subscribed, the user terminal 100 receives the advertisement through an API provided by the social network service. You can register ads on social network services.

The advertisement server 200 manages various advertisement information. In addition, it is possible to manage the user terminal 100 on which the advertisement application 10 is installed, and generate and provide information on the advertisement to be provided to the user terminal 100 to the user terminal 100.

In addition, when the user terminal 100 requests an advertisement based on advertisement scheduling information, the advertisement server 200 transmits the corresponding advertisement to the user terminal 100.

In addition, when the advertisement server 200 receives registration information indicating that the user has registered an advertisement in a social network service from the user terminal 100, the advertisement server 200 may provide a reward to the user. In this case, the reward may be provided in various ways, such as providing accumulated points or providing a gifticon.

2 is a block diagram of an advertisement terminal device using a social network service according to an embodiment.

The advertisement terminal device 100 of FIG. 2 is an embodiment of the user terminal 100 of FIG. 1, and as shown, the application unit 110, the program information processing unit 120, the advertisement information processing unit 130, and the SNS linkage It may include a unit 140.

Hereinafter, each of the components 110, 120, 130 and 140 of the advertisement terminal device 100 will be described in more detail with reference to FIGS. 3 to 6.

3 is a detailed block diagram of the application unit 110 in the configuration of the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 3, the application unit 110 may include an application installation unit 111, a terminal information transmission unit 112, and an application execution unit 113.

When a user connects to an open market or an advertisement server that sells various applications from the terminal, checks the advertisement application 10 distributed by the advertisement network operator, and requests installation, the application installation unit 111 receives the request information and advertisement Download and install the application 10.

When the advertisement application 10 is installed by the application installation unit 111, the terminal information transmission unit 112 transmits terminal information to the advertisement server 200. In this case, the terminal information may include a user's name, a phone number, a user's gender, age, address, and a MAC address of the terminal.

The application execution unit 113 may execute the installed advertisement application 10 when a user requests execution of the advertisement application 10 or checks the advertisement reception notification information output as described below.

4 is a detailed block diagram of the program information processing unit 120 in the configuration of the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 4, the schedule information processing unit 120 may include a schedule information request unit 121, a schedule information receiver 122, and a schedule information storage unit 123.

The schedule information request unit 121 may check the advertisement schedule information request time set in advance in the advertisement application 10 and request advertisement schedule information from the advertisement server 200 when the request time comes.

In this case, the advertisement scheduling information request time may be set to a specific time, such as 00:00 am or 12:00 pm every day. Alternatively, it is possible to set a cycle such as a 6-hour period, a 12-hour period, and a 24-hour period. The user may modify the request time for such advertisement arrangement information in the advertisement application.

In addition, the programming information request unit 121 may request advertisement programming information according to a user's request. That is, when a user executes an advertisement application and requests to manually receive advertisement programming information from the advertisement application, it is possible to request advertisement programming information from the advertisement server 200 according to the request.

The scheduling information receiving unit 121 receives advertisement scheduling information from the advertisement server 200. In this case, the received advertisement scheduling information may include an advertisement ID and time information when an advertisement is requested.

The program information storage unit 123 stores the received advertisement program information as shown in Table 1 below.

Advertising ID Request time 23231 10:00 23232 12:00 23233 14:00 23234 14:30

5 is a detailed block diagram of the advertisement information processing unit 130 in the configuration of the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 5, the advertisement information processing unit 130 may include an advertisement information requesting unit 131, an advertisement information receiving unit 132, and an advertisement information outputting unit 133.

The advertisement information request unit 131 requests the advertisement server 200 for advertisements to be provided to the user. At this time, the advertisement information requesting unit 131 checks the advertisement scheduling information as illustrated in Table 1, and transmits advertisement request information including the ID of the advertisement at the request time to the advertisement server 200 to request the advertisement. I can.

For example, the advertisement information requesting unit 131 checks advertisement scheduling information in a preset time unit. If the current time is 14:30, the advertisement information request unit 131 checks the ID "23234" of the advertisement to be requested at 14:30 in the advertisement scheduling information, and sends the advertisement ID "23234" to the advertisement server 200. Can be transmitted.

The advertisement information receiving unit 132 receives advertisement information from the advertisement server 200. When the advertisement information is received, the advertisement information receiving unit 132 may store the advertisement information in an advertisement information storage unit (not shown).

In addition, when the advertisement information is received, the advertisement information receiving unit 132 may output notification information indicating reception of the advertisement information. At this time, advertisement information indicating reception of advertisement information may be output in various ways such as an alarm sound or a push message on the display.

When the advertisement information reception notification information is output by the advertisement information receiving unit 132, the user may check it and request execution of the advertisement application 10. For example, when the user hears an alarm sound, the user may request execution of the advertisement application 10 by clicking an icon of the advertisement application 10 installed in the terminal. Alternatively, the user may request execution of the advertisement application 10 by clicking the push message output on the display of the terminal by the advertisement information receiving unit 132.

When a request for execution of the advertisement application 10 is received by the user, the application execution unit 113 executes the installed advertisement application.

The advertisement information output unit 133 outputs advertisement information received through the executed advertisement application 10 to allow a user to check advertisement information.

6 is a detailed block diagram of the SNS linking unit 140 in the configuration of the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 6, the SNS linkage unit 140 may include an SNS registration unit 141, a registration information transmission unit 142, and a compensation information output unit 143.

The SNS registration unit 141 registers in the social network service when the user checks the advertisement through the advertisement application 10 and requests to register in the social network service to which the user has subscribed.

At this time, various social network services are mounted on the advertisement application 10 through the provided registration API, and the user can request advertisement registration by selecting a social network service to which he/she wishes to register directly from the advertisement application 10.

When the advertisement information is registered in the social network service at the request of the user, the registration information transmission unit 142 transmits the registration information to the advertisement server 200. In this case, the registration information may include user information on which the advertisement is registered, the name of a social network service in which the advertisement is registered, the number of registered social network services, and the like.

The compensation information output unit 143 may receive and output compensation information provided by the advertisement server 200 by a user registering an advertisement in a social network service. In addition to checking advertisement information, users can request and check reward information in the advertisement application.

7 is a block diagram of an advertisement server device according to an embodiment.

The advertisement server apparatus 200 of FIG. 7 may be an embodiment of the advertisement server 200 of the advertisement system 1 of FIG. 1.

Referring to FIG. 7, the advertisement server apparatus 200 includes a terminal information management unit 210, an advertisement organizer 220, an advertisement information providing unit 230, a reward providing unit 240, a terminal information database 250, and an advertisement. It may include an information database 260, a program information database 270, and a compensation information database 280.

The terminal information management unit 210 receives terminal information from the user terminal 100 on which the advertisement application 10 is installed, and stores and manages the terminal information in the terminal information database 250. In this case, the terminal information may include information such as a user's name, phone number, and MAC address.

The advertisement organizer 220 organizes advertisements to be provided to the user terminal 100 on which the advertisement application 10 is installed with reference to the terminal information database 250, generates the organization information, and transmits the advertisement to the requested user terminal 100. do.

8 is a detailed block diagram of an advertisement organizer in the configuration of the advertisement server device of FIG. 7.

Referring to FIG. 8 in more detail, the advertisement organizer 220 transmits the program information generation unit 221, the program information request receiving unit 222, the program information comparison unit 223, and program information as shown. It may include a part 224.

The program information generation unit 221 checks a user in which the advertisement application 10 is installed by referring to the terminal information database 250. When the users who have installed the advertisement application are identified, the programming information generation unit 221 selects advertisement information to be provided to the user from the advertisement information database 260 and generates advertisement programming information. At this time, advertisement scheduling information may be generated differently for each user.

That is, the programming information generation unit 221 checks the gender, age, and address of the user who installed the advertisement application in the terminal information database 250, and based on this, determines the most appropriate advertisement type or advertisement time for each user. You can organize advertisements.

For example, for male users, advertisement products that men are mainly interested in, such as electronic products, may be organized, and in the case of female users, advertisement products that women are mainly interested in, such as cosmetics. In addition, in the case of a student with a relatively low age and an adult with a relatively high age, since the targets of interest are different, it is possible to organize advertisements according to the characteristics.

When the advertisement program information is generated, the program information generator 221 may store the advertisement program information in the program information database 270.

The scheduling information request receiving unit 222 receives advertisement scheduling information request information from the user terminal 100. In this case, the advertisement scheduling information request information may be received in a preset time unit as described above.

When a request for programming information is received from the user terminal 100, the programming information request receiving unit 222 searches the programming information database 270 to obtain advertisement programming information generated for the requested user.

In this case, if there is no advertisement scheduling information generated for the requested user, the advertisement scheduling information set as a default may be obtained. Alternatively, the terminal information database 250 may identify a user having a condition most similar to the requested user, and obtain advertisement scheduling information generated for the identified user.

The scheduling information comparison unit 223 may determine whether the obtained advertisement scheduling information is different from the advertisement scheduling information provided to the user in the immediately preceding time unit.

The programming information transmission unit 224 may transmit the advertisement programming information obtained by the programming information request receiving unit 222 to the user terminal 100 that has requested. In this case, if it is determined that the advertisement schedule does not differ from the advertisement schedule advertisement information provided at the immediately preceding time by the schedule information comparison unit 223, the obtained advertisement schedule information may not be transmitted.

When the user terminal 100 requests an advertisement based on the advertisement scheduling information, the advertisement information providing unit 230 may read the advertisement from the advertisement information database 260 and transmit the corresponding advertisement to the terminal 100 of the user who requested the advertisement.

The compensation providing unit 240 may provide a compensation for the advertisement when the user registers the advertisement in the social network service.

9 is a detailed block diagram of a compensation providing unit in the configuration of the advertisement server device of FIG. 7.

Referring to FIG. 9, the compensation providing unit 240 may include a registration information receiving unit 241, a compensation criterion checking unit 242, a compensation information generating unit 243 and a compensation information transmitting unit 244.

The registration information receiving unit 241 may receive registration information indicating that the user has registered for a social network service from the user terminal 100. In this case, the registration information may include information such as user information, registered advertisement ID, registered social network service information, and the number of registered social network services, as described above.

The compensation criterion checking unit 242 may check compensation criterion information set in advance. In this case, the compensation criteria may be set differently for each advertisement, for each social network service, and for each number of registrations. It is also possible to set differently according to the user's cumulative activity index.

For example, in the case of advertisements, the standard reward score may be different depending on the advertisement cost and the main target of the advertisement. In addition, it is possible to determine the predicted advertising effect in advance in consideration of the characteristics of each social network service, and set different reward points accordingly. Alternatively, it is possible to set different reward points according to the number of social networks in which the user has registered the same advertisement. Alternatively, it is possible to vary the standard reward score to be provided according to the cumulative activity index for each user.

The compensation information generating unit 243 may generate compensation information based on the registration information received from the user terminal 100 and the compensation criterion confirmed by the compensation criterion verification unit 242. In addition, when compensation information is generated, it may be stored in the compensation information database 280.

When a request for providing compensation information is received from the user terminal 100, the compensation information transmission unit 244 may check the compensation information database 280 and transmit compensation information of the user.

10 is a flow chart performed by the advertisement system 1 according to an embodiment.

Since the embodiment of the advertisement method performed by the advertisement system 1 has been described in detail with reference to FIG. 1, it will be briefly described below.

Referring to FIG. 10, when the user terminal 100 installs an advertisement application distributed by an advertisement network operator at the request of a user, the user terminal 100 transmits the user's terminal information to the advertisement server 200 (step 510).

Then, the advertisement server 200 generates advertisement scheduling information based on the terminal information transmitted from the user terminal 100 and transmits it to the user terminal 100 (step 520).

Thereafter, when the advertisement programming information is received, the user terminal 100 may check the advertisement programming information and transmit the ID of the advertisement whose request time is reached to the advertisement server 200 to request provision of advertisement information (step 530). .

Then, when the advertisement information request is received from the user terminal 100, the advertisement server 200 transmits the corresponding advertisement to the user terminal 100 (step 540).

Then, the user terminal 100 transmits the registration information to the advertisement server when the advertisement is registered in the social network service according to the user's request (step 550).

When the registration information indicating that registration has been completed in the social network service is transmitted from the user terminal 100, the advertisement server 200 provides the user with a reward according to a predefined criterion (step 560).

11 is a flowchart performed by an advertisement terminal device according to an embodiment.

Since the embodiment of the advertisement method performed by the advertisement terminal device 100 has been described in detail with reference to FIGS. 2 to 6, it will be described briefly below to avoid redundant descriptions.

The advertisement terminal device 100 downloads and installs an advertisement application distributed by an advertisement network operator according to a user's request (step 610).

Then, when the advertisement application is installed, the terminal information is transmitted to the advertisement server (step 620).

Thereafter, a preset advertisement scheduling information request time is checked, and when the request time comes, advertisement scheduling information may be requested from an advertisement server to receive advertisement scheduling information (step 630). In this case, it is also possible to manually request advertisement scheduling information according to the user's request. The advertisement scheduling information may include an advertisement ID and time information for requesting each advertisement.

Then, the advertisement arrangement information is checked, and advertisement request information including the ID of the advertisement whose request time is reached may be transmitted to the advertisement server to request the advertisement (step 640). For example, referring to Table 1, when the current time is 10:00, advertisement information corresponding to the advertisement ID “23231” may be requested by transmitting the advertisement ID “23231” to the advertisement server.

Then, advertisement information may be received from the advertisement server (step 650), and notification information indicating reception of the advertisement information may be output (step 660).

Thereafter, when the user checks the notification information or directly requests execution of the advertisement application, the advertisement application may be executed and the received advertisement information may be output (step 670).

Then, when the user checks the advertisement through the advertisement application and requests to register in the social network service to which he or she subscribes, the advertisement information is registered in the social network service (step 680).

Then, upon registration in the social network service at the request of the user, the registration information is transmitted to the advertisement server (step 690). In this case, the registration information may include user information registering the advertisement, the name of the social network service in which the advertisement is registered, the number of registered social network services, and the like (step 690).

Then, at the request of the user, it is possible to receive and output the provided reward information by registering an advertisement in a social network service.

12 is a flowchart performed by an advertisement server device according to an embodiment.

Since an exemplary embodiment of the advertisement method performed by the advertisement server device 200 has been described in detail with reference to FIGS. 7 to 9, it will be briefly described below to avoid redundant descriptions.

First, the advertisement server apparatus 200 receives terminal information from a user terminal having an advertisement application installed (step 710). At this time, when terminal information is received, it may be stored in the terminal information database 250.

Then, the advertisement to be provided to the user terminal on which the advertisement application is installed is generated by referring to the terminal information database (step 720).

For example, by referring to the terminal information database, a user who has the advertisement application 10 installed may be identified, and an advertisement may be selected by selecting an appropriate advertisement according to the characteristics of the user. That is, the gender, age, address, etc. of the user who installed the advertisement application can be checked, and based on this, the most appropriate advertisement type or advertisement time can be determined for each user, and advertisements can be organized.

Thereafter, when advertisement scheduling information is generated, it may be transmitted to the terminal of the user who requested it (step 730). When a request for advertisement programming information is received from a user terminal, advertisement programming information generated for the user may be transmitted to the user terminal. At this time, if there is no advertisement programming information generated for the user, it is possible to check a user with the conditions most similar to that of the user, and transmit the advertisement programming information generated for the confirmed user.

On the other hand, it is determined whether the advertisement scheduling information to be transmitted to the requesting user is different from the advertisement scheduling information transmitted immediately before, and can be transmitted only when the advertisement is changed.

Thereafter, registration information registered with an advertisement in a social network service may be received from the user terminal (step 760). In this case, the registration information may include information such as user information, registered advertisement ID, registered social network service information, and the number of registered social network services.

Then, a reward may be provided to a user who has registered advertisement information in a social network service (step 770). When registration information is received from the user terminal, it is possible to check compensation reference information set in advance as described above, and generate compensation information according to the compensation reference. In this case, when a request for providing compensation information is received from a user terminal, compensation information generated for the user may be transmitted.

Embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. Such a computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. Program instructions recorded in a computer-readable medium may be specially designed and configured for the present invention, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Including magneto-optical media, and any type of hardware device specially configured to store and execute program instructions such as ROM, RAM, flash memory, etc. Examples of the program instructions may include not only machine language codes such as those produced by a compiler but also high-level language codes that can be executed by a computer using an interpreter or the like. These hardware devices may be configured to operate as one or more software modules to perform the operation of the present invention, and vice versa.

As described above, the present invention is not limited to the configuration and method of the embodiments described above, but may be configured by selectively combining all or part of each of the embodiments so that various modifications can be made. .

The present invention distributes a public application to a user's terminal, manages the user who installs the application, and periodically provides advertisements to users who have installed the distributed application, the social network service that the user subscribes to the advertisement received by the user. It provides advertising technology that receives rewards by registering in the system. The present invention will be very useful in that it proposes an advertisement product model capable of generating new revenue from the aspect of an advertisement network operator in a situation where the mobile advertisement market is greatly expanding.

1: Advertising system using social network services
100: user terminal 110: application unit
111: application installation unit 112: terminal information transmission unit
113: application execution unit 120: organization information processing unit
121: organization information request unit 122: organization information receiving unit
123: organization information processing unit 130: advertisement information processing unit
131: advertisement information request unit 132: advertisement information receiving unit
133: advertisement information output unit 140: SNS linkage unit
141: SNS registration unit 142: registration information transmission unit
143: compensation information output unit 200: advertisement server
210: terminal information management unit 220: advertisement organizer
221: organization information generation unit 222: organization information request unit
223: organization information comparison unit 224: organization information transmission unit
230: advertisement information providing unit 240: compensation providing unit
241: registration information receiving unit 242: compensation standard confirmation unit
243: compensation information generation unit 244: compensation information transmission unit
250: terminal information database 260: advertisement information database
270: organization information database 280: reward information database

Claims (19)

An advertisement programming information requesting unit for requesting advertisement programming information including an ID for at least one advertisement and an advertisement request time to the advertisement server at each preset reception time;
An advertisement programming information receiving unit receiving the advertisement programming information from the advertisement server;
An advertisement information requesting unit that checks request time information for one or more advertisements included in the advertisement scheduling information, and transmits advertisement request information including an ID of an advertisement whose request time is reached to an advertisement server;
An advertisement information receiving unit for receiving advertisement information from the advertisement server and outputting notification information notifying reception of the advertisement information; And
An advertisement terminal device comprising an SNS registration unit for registering the advertisement information in a social network service according to a registration request of a user who has checked the notification information and advertisement information. delete delete delete The method of claim 1,
When the advertisement information is registered in the social network service, the advertisement terminal device further comprises a registration information transmission unit for transmitting the registration information to the advertisement server. The method of claim 5,
An advertisement terminal device further comprising a compensation information output unit configured to receive compensation information for registering advertisement information in a social network service from the advertisement server and output the received compensation information. delete delete delete delete delete delete delete The advertising terminal device,
Requesting advertisement scheduling information including an ID for at least one advertisement and an advertisement request time from an advertisement server every preset reception time;
Receiving the advertisement scheduling information from the advertisement server;
Checking request time information for one or more advertisements included in the advertisement scheduling information;
Transmitting advertisement request information including an ID of the advertisement whose request time is reached to an advertisement server;
Receiving advertisement information from the advertisement server;
Outputting notification information indicating reception of the advertisement information; And
And registering the advertisement information in a social network service according to a registration request from a user who has checked the notification information and advertisement information. The method of claim 14,
Installing an advertisement application distributed by an advertisement network operator on a user's terminal; And
When the advertisement application is installed, transmitting the terminal information of the user to the advertisement server. delete delete delete delete

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