KR20130111071A - Providing method and system of advertising service - Google Patents

Providing method and system of advertising service Download PDF

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Publication number
KR20130111071A
KR20130111071A KR1020120033571A KR20120033571A KR20130111071A KR 20130111071 A KR20130111071 A KR 20130111071A KR 1020120033571 A KR1020120033571 A KR 1020120033571A KR 20120033571 A KR20120033571 A KR 20120033571A KR 20130111071 A KR20130111071 A KR 20130111071A
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KR
South Korea
Prior art keywords
advertisement
subscriber
terminal
advertiser
database
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KR1020120033571A
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Korean (ko)
Inventor
김영준
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(주)디지털오션
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Priority to KR1020120033571A priority Critical patent/KR20130111071A/en
Publication of KR20130111071A publication Critical patent/KR20130111071A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

PURPOSE: A target advertisement service providing method and system are provided to increase community contribution and subscribers of a company and to create a new profit. CONSTITUTION: A business server receives basic data of an advertiser from an advertiser terminal and registers it as the advertiser and stores the basic data of the advertiser in an advertiser database (S1). The advertiser terminal transfers an advertisement registration application to the business server (S2). The business server receives the basic data of a subscriber from a subscriber terminal and registers it as the subscriber and stores the basic data of the subscriber in a subscriber database (S3). The business server receives the advertisement registration application and stores it in an advertisement database and finds a target subscriber in which the advertiser terminal requests as contents which is described in the advertisement registration application by searching the subscriber database (S4). The business server transfers advertisement contents which are described in the advertisement registration application to the found target subscriber (S5). The subscriber terminal checks the exposure of an advertisement transferred from the business server and exposing amounts and transfers it to the business server (S6). The business server stores the exposure of the advertisement received from the subscriber terminal and the actual exposing amounts in a commission database and adds it for a specified period and settles it (S7). [Reference numerals] (AA) Subscriber terminal; (BB) Business server; (CC) Advertiser terminal; (S1) Advertiser registration; (S2) Transfer an application form for registering an advertisement; (S3) Register subscribers and transfer an application form for receiving an advertisement; (S4) Search ticket subscribers; (S5) Set an area receiving an advertisement and transfer an advertisement; (S6) Transfer the exposure of an advertisement; (S7) Calculation process

Description

Providing method and system of advertising service

The present invention relates to a method and system for providing an advertisement service, and operators such as a communication company, a manufacturer or an app developer receive an advertisement from an advertiser, and transmit the received advertisement only to a target subscriber who has previously agreed to receive the received advertisement through a wired or wireless information communication network. Advertisers can effectively advertise only to target subscribers, and operators such as mobile operators can dramatically increase social profits and subscribers of corporate profits by distributing advertisement revenues from advertisers to subscribers. The present invention relates to a method and system for providing a new type of advertisement service that can be win-win for all operators, advertisers and subscribers, which can generate new revenue by receiving only.

With the rapid spread of wired and wireless information networks worldwide, the culture of providing and enjoying information and services through the mobile market, which is expanding, is rapidly settling.

Accordingly, the form of providing advertisement services through wired and wireless information communication networks is also changing.

First of all, when looking at the form of advertisements that are conventionally serviced online, many portal companies and online companies use the information and communication network to search for various contents such as search, shopping, booking, news, broadcasting, learning, and games for free or partly for a fee. Providers can calculate the amount of advertising (CPM / impressions) based on the number of members accessing their site and the number of daily visitors (daily page views) Advertisers were attracted and provided with advertising services through various advertising techniques such as CPC / click advertising and CPA advertising and search advertising, which were charged by participating in a specific event or accessing the site of the corresponding advertisement.

As a result, companies with the highest number of members or the highest number of visitors (page views) in sales revenue for banners or videos of the same size generate the highest advertising revenue, and the major decisive measure for ranking 2nd and 3rd is 1st, Realistic advertising is based on weekly or monthly page views and membership counts.

Due to the overheating competition and limited market structure of companies that provide this type and form of service, the emergence and difficulty of saturated online market and unproven advertisers are acting as a distrust and rejection of companies' execution of advertisements. In other words, the reality is that many problems are raised about ads that are less expensive to reach and less effective.

In addition, the method of execution of advertisements provided by online companies is similar in the form of advertising method. Also, advertisers cannot execute targeting advertisement to maximize their advertising effect or difficult to manage effectively according to advertisement execution. It can be said. In addition, the advertising method also had a disadvantage that can not specify the amount of advertising, age, gender, region, time, amount.

In addition, when subscribers use certain contents and search services provided by online companies, advertisements that are not related to the use of services are derived from pop-up advertisements, banner and video advertisements, etc. There was also a problem in that the negative effects of advertisements were caused by stimulating subscribers' displeasure and rejection.

As such, there is an urgent need for a breakthrough form of advertising that can satisfy both advertisers and subscribers at the same time.

The present invention has been invented to solve the above problems, the present invention is that the operator receives an advertisement from the advertiser, and only by sending the received advertisement to the target subscribers who agreed to receive through the wired and wireless information communication network, the advertiser targets Effective advertising can be conducted only for subscribers, and operators such as telecommunication companies can increase corporate social contribution and subscribers by distributing advertising revenues from advertisers to subscribers, and subscribers can create new revenues. Its purpose is to provide a method and system.

Advertising service providing method according to the present invention

The advertiser's server includes the advertiser's name or name, address, telephone number, fax number, target subscriber, and basic data of the advertiser from the advertiser's terminal that wants to advertise using the information communication network including wired or wireless communication. Receiving the registration to the advertiser, the first step of storing the advertiser's basic data in the advertiser database;

A second step of the advertiser terminal transmitting an advertisement registration application specifying the contents of the advertisement including the advertisement contents, the medium in which the advertisement is carried out, the target subscriber and the advertisement time, the subject and the method of execution to the operator server;

Basic data of subscribers including subscriber's name or name, address, telephone number, fax number, interests, and business type from subscriber's terminal that the operator server wants to receive advertisement using information communication network including wired or wireless communication. Receive the transmission to register as a subscriber, and stores the basic data of the received subscriber in the subscriber database,

In addition, a third step of receiving an advertisement receiving application including the type of advertisements transmitted from the subscriber terminal, the time, the portion to be allocated to the advertisement receiving in the subscriber terminal and storing it in the advertisement receiving database;

A fourth step of receiving, by the operator server, the advertisement registration application sent by the advertiser terminal, storing the advertisement registration application in the advertisement database, and searching and searching the subscriber database of the target subscriber requested by the advertiser terminal as described in the advertisement registration application;

A fifth step of the service provider server transmitting the advertisement contents described in the advertisement registration application to the retrieved target subscriber;

The subscriber terminal checks whether the advertisement transmitted from the operator server and the actual advertisement exposure amount is transmitted to the operator server;

The operator server may include a seventh step of storing the exposure of the advertisement received from the subscriber terminal and the actual advertisement exposure amount in the fee database and summing it for a predetermined period.

Advertising service providing system according to the present invention

A subscriber terminal operated by the subscriber;

An advertiser terminal operated by an advertiser; And

The service provider server is connected to the subscriber terminal and the advertiser terminal and is operated by a business operator.

The operator server includes a data processing unit and a database,

The data processing unit

A subscriber register unit for receiving basic data of a subscriber including a name or name, address, telephone number, fax number, interests, and industry of the subscriber transmitted from the subscriber terminal and recording the data in the subscriber database;

An advertisement receiving application registration unit for receiving an advertisement receiving application including information necessary for receiving an advertisement such as the type of advertisement received from the subscriber terminal, a time, and a portion to be allocated to receiving the advertisement in the subscriber terminal and storing it in an advertisement receiving database;

An advertisement transmission unit for transmitting an advertisement as described in the advertisement reception application to the target subscriber terminal, receiving a signal indicating whether the advertisement has been properly received at the subscriber terminal, and recording the advertisement in the fee database;

A target subscriber search unit for recognizing the request of the advertiser terminal described in the advertisement registration application in the advertisement registration database, searching the subscription receiving database based on this, and searching for the optimum target subscriber requested by the advertiser terminal;

An advertiser registration unit that receives basic data including an advertiser's name or name, address, telephone number, fax number, target subscriber, and business type transmitted from the advertiser registration unit, and records them in an advertiser database;

An advertisement registration application register for receiving an advertisement registration application specifying the contents of the advertisement including the advertisement content transmitted by the advertiser terminal, the medium in which the advertisement is carried out, the target subscriber, the advertisement time, the target, and the method of processing the advertisement;

A settlement unit which checks the amount of advertisement reception data of the subscriber terminal recorded in the fee database, and calculates a fee to be paid to the subscriber terminal and a fee to be charged to the advertiser terminal based on this;

A location checking unit for checking the location of the subscriber terminal in real time and recording it in the subscriber database and the advertisement reception database when the subscriber terminal agrees to use the location-based information; And

It includes a control unit for controlling the above components,

The database may include an advertiser database, a subscriber database, an advertisement receiving database, an advertisement registration database, and a fee database.

In the method of providing the advertisement service according to the present invention, the advertiser can advertise only to the target subscriber, so the advertisement effect is very high, and the operator such as a telecommunication company distributes the advertisement revenue obtained from the advertiser to the subscribers, thereby reducing the social profit of the corporate profit. It is also possible to reduce subscribers' cost burden, making it easier to subscribe and significantly increase subscribers.

In addition, the subscribers can reduce the overall costs such as communication costs by simply assigning a part of the subscriber terminal owned by the subscriber to receive the advertisement of the advertiser and receiving the advertisement of the advertiser.

In particular, by using location-based information or personal information of subscribers, the most efficient search for the target subscribers desired by the advertiser and the most suitable advertisements can be transmitted.

Subscribers can receive only the advertisements that are most suitable or of interest to them so that they do not have to encounter garbage advertisements as in the prior art.

In addition, the subscriber can adjust the advertisement receiving environment as he / she wants and receive corresponding rewards, and the user can check whether the advertisement is properly delivered to the subscriber terminal and pay only for the advertisement sent to the subscriber terminal. The cost system is very reasonable.

1 is a flowchart of a method of providing an advertisement service according to the present invention;
2 is a flow chart of the advertisement service providing method according to the present invention when the new subscriber;
3 is a flowchart of a method for providing advertisement service according to the present invention when a subscriber owns a subscriber terminal;
4 is a schematic diagram of an advertisement service providing system according to the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to accomplish them, will become apparent by reference to the embodiments described in detail below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various other forms.

The present embodiments are provided so that the disclosure of the present invention is thoroughly disclosed and that those skilled in the art will fully understand the scope of the present invention. And the present invention is only defined by the scope of the claims. Thus, in some embodiments, well known components, well known operations, and well-known techniques are not specifically described to avoid an undesirable interpretation of the present invention.

In addition, like reference numerals refer to like elements throughout the specification. Moreover, terms used herein (to be referred to) are intended to illustrate the embodiments and are not intended to limit the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. Also, components and acts referred to as " comprising (or comprising) " do not exclude the presence or addition of one or more other components and operations.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art. Also, commonly used predefined terms are not ideally or excessively interpreted unless they are defined.

Hereinafter, the technical features of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method of providing an advertisement service according to the present invention.

In the first step (S 1), the advertiser wants to advertise is connected to the operator server 100 using an information communication network including wired or wireless communication using the advertiser terminal 300 that can be operated by the advertiser.

In the present invention, the operator server 100 is a server operated by an operator who is a subject operating the advertisement service providing method according to the present invention. Examples of the operator include a telecommunication company such as KT, a manufacturer such as Samsung, and an app developer. Can be mentioned.

In addition, the term "terminal" in the present invention means that a mobile phone, a smart phone, a tablet PC, a computer, and the like may be connected to the operator server 100 by using an information communication network including wired or wireless communication.

The advertiser connects to the operator server 100 and prepares basic data including the advertiser's name or name, address, telephone number, fax number, target subscriber, and business type as requested by the operator server 100, and then the advertiser terminal 300 Through) transmits to the operator server 100.

The operator server 100 receives the basic data transmitted by the advertiser terminal 300 and registers it in its own server, and stores the basic data transmitted by the advertiser terminal 300 as an advertiser database.

In the second step (S 2), the advertiser prepares an advertisement registration application which specifies the content, the target, and the method of advertisement including the advertisement contents, the medium in which the advertiser proceeds, the target subscriber, and the advertisement time using the advertiser terminal 300. This is transmitted to the operator server 100.

In more detail, the advertiser terminal 300 selects a region, a time zone, a target subscriber's age, and a portion to be exposed in the subscriber terminal 200 in the advertisement registration application transmitted to the operator server 100. have. In addition, the operator server 100 stores the received advertisement registration application in the advertisement registration database.

In this case, the time for which the advertisement is to be progressed is the time at which the advertisement is exposed to the actual subscriber terminal 200, and the exposure time may be reduced in the time when the exposure is high for the same advertisement cost, and the exposure time may be increased in the time when the exposure is low. . For example, for the same advertising cost of 100,000 won, 00: 01 ~ 8: 00, 8: 01 ~ 10: 00, 10: 01 ~ 13: 00, 13: 01 ~ 15: 00, 15: 01 ~ 18 It may be set in such a way that one of each time zone is selected from: 00 and 18:00 to 24:00.

The third step (S 3) is connected to the operator server 100 using an information communication network including a wired or wireless communication using a subscriber terminal 200 that the subscriber can operate. The subscriber prepares the basic data of the subscriber including the name or name, address, telephone number, fax number, interests, and business types of the subscriber required by the operator server 100 while being connected to the operator server 100, and then the operator. Send to server 100. The operator server 100 stores basic data transmitted by the subscriber terminal 200 in its own server, and stores basic data transmitted by the subscriber terminal 200 in the subscriber database.

Next, the subscriber terminal 200 receives an advertisement reception application form including information necessary for receiving an advertisement, such as the type, time, and portion of the subscriber terminal 200 to be allocated to the advertisement reception, which the subscriber terminal 200 wants to receive. To send. The operator server 100 stores the advertisement reception application sent by the subscriber terminal 200 in the advertisement reception database 123. In this process, the subscriber terminal 200 submits the advertisement reception application form to the operator server 100, and the subscriber terminal 200 is regarded as agreeing to the advertisement reception according to the present invention in the portion described in the advertisement reception application.

Here, the portion to be allocated to the advertisement receiving in the subscriber terminal 200 is determined by the size and location occupied by the subscriber terminal 200 by the selection of the subscriber, and may also be assigned to the advertisement reception only during the selected time period.

In addition, the subscriber terminal 200 can freely change the size, location and time zone of the portion allocated to receiving the advertisement by accessing the operator server 100 to change the preset value. Therefore, if the communication environment is important, the subscriber refuses or receives a small advertisement. If the revenue generation is more important than the communication environment, the subscriber can dedicate a large portion of the subscriber terminal 200 to the advertisement reception. You can maximize your satisfaction.

Conventional advertising is a method of contacting a variety of advertisements indiscriminately while watching the service of subscribers by sending advertisements while supplying content from the advertising agency (Naver, Daum), the present invention is a subscriber, such as PC, smartphone, tablet PC On the screen of the terminal 200, the subscriber can receive an advertisement by allocating a predetermined range selected by the subscriber. Therefore, by the approval of the subscriber, the advertisement area, time, and location of the subscriber terminal 200 can be applied more widely, and more benefits are given to the subscriber when viewing a lot of advertisements.

In the fourth step (S 4), the operator server 100 searches for the subscriber database in order to find out the target subscriber to receive the advertisement content requested by the advertiser terminal 300 according to the contents of the advertisement registration application stored in the advertisement registration database. Search.

That is, the operator server 100 retrieves the subscriber who can be a target subscriber suitable for the criteria selected by the advertiser. Here, the criteria may be the region of the subscriber, the time of the advertisement reception, the age, the portion allocated to the advertisement reception in the subscriber terminal 200, the interests, etc. The operator server 100 may be the most suitable target subscriber in the subscriber database. Search for.

The operator server 100 will be described for the process of searching for the target subscriber based on the criteria described above.

The subscriber's area is determined by location-based information or an IP address used at the time of access, or based on data recorded in basic data transmitted by the subscriber terminal 200 in the third step.

The age of the subscriber may be based on the data recorded in the basic data transmitted by the subscriber terminal 200 in the third step, but in the case of a mobile phone, an app, or a tablet PC, the age used when the subscriber terminal 200 is subscribed to On the basis of

The exposure time is searched based on the data recorded in the basic data transmitted by the subscriber terminal 200 in the third step.

For other matters, the operator server 100 searches for the optimal target subscriber requested by the advertiser terminal 300 by searching based on the data recorded in the basic data transmitted by the subscriber terminal 200 in the third step. Do it.

The fifth step (S 5) is a step in which the operator server 100 directly transmits the advertisement to the target subscriber retrieved in the fourth step. In this step, the operator server 100 allocates, in the subscriber terminal 200, a portion allocated by the subscriber terminal 200 of the target subscriber to the advertisement reception in the subscriber terminal 200 described in the advertisement reception application of the third stage. The advertisement is transmitted to a specific part of the assigned subscriber station 200.

In this process, the subscriber terminal 200 is connected to the operator server 100, the type of advertisement to be received in the advertisement receiving application transmitted to the operator server 100 in the third step, time, the advertisement in the subscriber terminal 200 Information necessary for receiving advertisements such as parts to be allocated to reception can be changed. If such changes are transmitted from the subscriber terminal 200 to the operator server 100, the operator server 100 checks whether the target subscriber corresponds to the target subscriber by the changed contents and determines whether to transmit the advertisement based on the changed contents. Therefore, the subscriber terminal 200 is settled by the changed contents.

In the sixth step (S 6), the operator server 100 receives the exposure of the advertisement received from the subscriber terminal 200 and the actual advertisement exposure,

In the seventh step (S 7), the operator server 100 stores whether the exposure of the advertisement received from the subscriber terminal 200 and the actual advertisement exposure amount in the fee database and adds it up for a predetermined period and calculates it.

The advertising exposure for a certain period is added and converted into points and cash. The converted points or cash will be used as a deduction for the service fee that the subscriber is required to pay to the operator or paid directly in cash to the subscriber.

On the other hand, subscriber registration in the third step (S 3) can be divided into two cases.

First, if the subscriber is a new subscriber without the subscriber terminal 200 itself, and the subscriber is a member of an existing operator or a member of a third-party provider, but there is a subscriber terminal 200 but is not registered as a subscriber in the operator server 100. Can be divided into

2 is a flowchart illustrating a method of providing an advertisement service according to the present invention in the case of a new subscriber. Steps except for the third step are the same as those described above, and thus detailed description thereof will be omitted.

Since the subscriber does not have a subscriber terminal 200, in this case, the subscriber must register as a subscriber to the operator through the agency of the operator.

To this end, in step 3-1 (S 3-1), the subscriber visits the dealer and purchases the subscriber terminal 200 for receiving the service of the operator and simultaneously prepares an application for receiving an advertisement.

The distributor terminal transmits the advertisement reception application and the information on the subscriber terminal 200 prepared by the subscriber to the operator server 100, and the operator server 100 stores it in the subscriber database 122.

In the third step (S 3-2), the operator server 100 receiving the information on the application for receiving the advertisement and the subscriber terminal 200 is whether to receive the advertisement to the new subscriber terminal 200 to the subscriber terminal 200. The verification program to check the transmission and the counter program to count the advertising usage.

In the third step (S 3-3), the subscriber terminal 200 installs the transmitted programs, checks the normal operation and transmits them to the operator server 100.

Here, in the case of the new subscriber terminal 200, steps 3-2 and 3-3 may be directly performed by the operator, or may be performed by the manufacturer or the telecommunication company in the production process of the corresponding subscriber terminal 200. .

3 is a flowchart illustrating a method of providing an advertisement service according to the present invention when the subscriber owns the subscriber terminal 200. This is the case when the subscriber was using the service of the existing operator, but did not submit an application for receiving an advertisement or the subscriber is a member of another operator. Steps except for the third step are the same as those described above, and thus detailed description thereof will be omitted.

In step 3-6 (S 3-6), the subscriber terminal 200 installs an authentication program for checking whether the advertisement is received using the app or the customer center and a counter program for countering the advertisement usage, and operates normally. Whether or not to transmit to the operator server (100).

In step 3-7 (S 3-7), the subscriber terminal 200 includes the subscriber's basic data including the name or name, address, telephone number, fax number, interests, and business type of the subscriber and the fare system selected by the subscriber. It is the step of transmitting the subscriber's advertisement receiving application including the operator server 100.

Meanwhile, the user terminal may further include a program for deleting similar programs and a program for automatically installing and managing programs used in the present invention.

On the other hand, the subscriber's fee system is divided into basic type and optional type. The basic type is a form of delegating the advertisement contents to the operator server 100 for a certain contract period, which can be mainly used when attracting new subscribers. This may be partially paid by the service provider or the monthly payment of points or cash to the new subscriber terminal 200 itself.

The selective type receives video and image advertisements according to the consumer's choice, and the cost may be calculated according to the area of the advertisement on the entire screen of the smartphone. The cost may also vary depending on the selected location of.

In addition, the advertisement service providing method according to the present invention can transmit the advertisement to the subscriber terminal 200 in the most suitable place in real time by using the location information received using the GPS, and also of the subscriber stored in the subscriber database 122 By using information such as address, interest, and contact information, the advertiser can directly advertise to the desired hierarchy, thereby maximizing the advertisement effect.

In particular, the advertisement service providing method according to the present invention can provide an optimal advertising effect to a franchise such as home appliances, food, etc. composed of a head office and a plurality of distributors or branches. That is, in the present invention, not only the head office is searched when the franchisees advertise, but the headquarters together with the headquarters based on the location-based information of the subscriber terminal 200 is also provided with information on the nearest dealer or branch, They also increased their convenience, and made it possible for small businesses such as dealerships or branches to advertise, and to share the advertising costs with distributors or branches.

Next, a system of the advertisement service providing method according to the present invention will be described. 4 is a schematic diagram of a system of an advertisement service providing method according to the present invention.

As shown in FIG. 4, the advertisement service providing method according to the present invention includes a subscriber terminal 200, an operator server 100, and an advertiser terminal 300.

Subscriber terminal 200 is a terminal that can be operated by the subscriber, advertiser terminal 300 is a terminal that can be operated by the advertiser, since the role thereof has been described in detail above, further description will be omitted.

The operator server 100 includes a data processor 110 and a database 120. Data processing unit subscriber registration unit 111, advertisement reception application registration unit 112, advertisement transmission unit 113, target subscriber color extraction unit 114, advertiser registration unit 118, advertisement registration application registration unit 117, settlement unit ( 116, a positioning unit 115, and a control unit 119.

The subscriber register 111 receives the basic data of the subscriber including the name or name, address, telephone number, fax number, interests, and business types of the subscriber transmitted from the subscriber terminal 200 and records it in the subscriber database 122. In addition, when the subscriber terminal 200 accesses the operator server 100, the subscriber terminal 200 serves to retrieve information about the subscriber from the subscriber database 122 and provide an environment suitable for the subscriber.

The advertisement receiving application registration unit 112 receives an advertisement receiving application including information necessary for receiving an advertisement such as the type of advertisement received from the subscriber terminal 200, the time, and the portion to be allocated to the advertisement receiving in the subscriber terminal 200. It serves to store this in the advertisement receiving database (123).

The advertisement transmitting unit 113 transmits the advertisement to the target subscriber terminal 200 retrieved by the target subscriber color extracting unit 114 as described in the application for receiving the advertisement, and receives a signal on whether the subscriber terminal 200 properly receives the advertisement. Received and recorded in the fee database (125).

The target subscriber search unit 114 retrieves the target of the advertisement requested by the advertiser terminal 300 as described in the advertisement registration application, which is the advertiser terminal 300 described in the advertisement registration application in the advertisement registration database 124. Recognizing the request of the, and based on this search the advertisement receiving database 123, and serves to retrieve the optimal target subscriber requested by the advertiser terminal 300.

The advertiser registration unit 118 serves to receive basic data including an advertiser's name or name, address, telephone number, fax number, target subscriber, and business type transmitted from the advertiser terminal, and record the data in the advertiser database 121.

The advertisement registration application registration unit 117 receives the advertisement registration application that specifies the contents of the advertisement including the advertisement content transmitted by the advertiser terminal 300, the medium in which the advertisement is carried out, the target subscriber, the advertisement time, the target, and the method of execution. It serves to record in the advertisement registration database (124).

The settlement unit 116 checks the amount of advertisement reception data of the subscriber terminal 200 recorded in the fee database 125 and based on this, a fee to be paid to the subscriber terminal 200 and a fee to be charged to the advertiser terminal 300. It has a role to calculate.

The location checking unit 115 checks the location of the subscriber terminal 200 in real time when the subscriber terminal 200 agrees to use the location-based information, and records the location in the subscriber database and the advertisement receiving database 123. .

The control unit 119 serves to control each component described above.

The database 120 includes an advertiser database 121, a subscriber database 122, an advertisement receiving database 123, an advertisement registration database 124, and a fee database 125.

The advertiser database 121 is a database in which basic data including an advertiser's name or name, address, telephone number, fax number, target subscriber, and business type is stored.

Subscriber database 122 is a database that stores the basic data of the subscriber, including the subscriber's name or name, address, phone number, fax number, interests, industry.

The advertisement receiving database 123 stores an advertisement receiving application form including information necessary for receiving an advertisement such as the type, time, and portion of the advertisement terminal transmitted by the subscriber terminal 200 to be allocated to the advertisement receiving. Database.

The advertisement registration database 124 stores an advertisement registration application in which the advertisement contents transmitted by the advertiser terminal 300, the medium in which the advertisement is carried out, the target subscriber, the contents of the advertisement including the advertisement time, the target, and the method of the advertisement are specified. to be.

The fee database 125 is a database in which information necessary for settlement, such as whether or not an advertisement is received by the subscriber terminal 200 required for fee calculation and received advertisement amount, is stored.

100: operator server
200: subscriber terminal
300: Advertiser terminal

Claims (5)

The advertiser's server includes the advertiser's name or name, address, telephone number, fax number, target subscriber, and basic data of the advertiser from the advertiser's terminal that wants to advertise using the information communication network including wired or wireless communication. Receiving the registration to the advertiser, the first step of storing the advertiser's basic data in the advertiser database;
A second step of the advertiser terminal transmitting an advertisement registration application specifying the contents of the advertisement including the advertisement contents, the medium in which the advertisement is carried out, the target subscriber and the advertisement time, the subject and the method of execution to the operator server;
Basic data of subscribers including subscriber's name or name, address, telephone number, fax number, interests, and business type from subscriber's terminal that the operator server wants to receive advertisement using information communication network including wired or wireless communication. Receive the transmission to register as a subscriber, and stores the basic data of the received subscriber in the subscriber database,
In addition, a third step of receiving an advertisement receiving application including the type of advertisements transmitted from the subscriber terminal, the time, the portion to be allocated to the advertisement receiving in the subscriber terminal and storing it in the advertisement receiving database;
A fourth step of receiving, by the operator server, the advertisement registration application sent by the advertiser terminal, storing the advertisement registration application in the advertisement database, and searching and searching the subscriber database of the target subscriber requested by the advertiser terminal as described in the advertisement registration application;
A fifth step of the service provider server transmitting the advertisement contents described in the advertisement registration application to the retrieved target subscriber;
The subscriber terminal checks whether the advertisement transmitted from the operator server and the actual advertisement exposure amount is transmitted to the operator server;
The service provider server service method comprising the seventh step of storing whether the exposure of the advertisement received from the subscriber terminal and the actual advertising exposure amount in the fee database and summing for a predetermined period of time. The method of claim 1, wherein in the second step,
If the subscriber is a new subscriber and does not have a subscriber terminal,
The distributor terminal that receives the subscriber's application for advertisement, including the basic data of the subscriber including the name or name, address, telephone number, fax number, interest, and business of the subscriber who wants to receive the advertisement, and the tariff system selected by the subscriber. A step 2-1 of transmitting terminal information about the new terminal provided to the subscriber and the advertisement receiving application to the operator server;
A second step of the service provider server transmitting an authentication program for checking whether the advertisement has been received and a counter program for countering the advertisement usage amount, as described in the advertisement reception application form;
The subscriber terminal comprises the step 2-3 of installing the authentication program and the counter program transmitted by the operator server and accessing the operator server to transmit whether the normal operation to the operator server. The method of claim 1, wherein in the second step,
If the subscriber has a subscriber terminal as an existing subscriber or a third party member of the operator who operates the operator server,
Steps 2 through 6, wherein the subscriber terminal installs an authentication program for checking whether the advertisement is received using the app or the customer center and a counter program for countering the advertisement usage, and transmits normal operation;
A second terminal for transmitting the subscriber's advertisement request application including the basic data of the subscriber including the subscriber's name or name, address, telephone number, fax number, interest, industry, and the fare system selected by the subscriber to the operator server; Advertising service providing method comprising the -7 step. [4] The method of claim 2 or 3, wherein the fee system includes a basic type that delegates the advertisement contents to the operator server and a selection type that selects the advertisement contents. A subscriber terminal operated by the subscriber;
An advertiser terminal operated by an advertiser; And
The service provider server is connected to the subscriber terminal and the advertiser terminal and is operated by a business operator.
The operator server includes a data processing unit and a database,
The data processing unit
A subscriber register unit for receiving basic data of a subscriber including a name or name, address, telephone number, fax number, interests, and industry of the subscriber transmitted from the subscriber terminal and recording the data in the subscriber database;
An advertisement receiving application registration unit for receiving an advertisement receiving application including information necessary for receiving an advertisement such as the type of advertisement received from the subscriber terminal, a time, and a portion to be allocated to receiving the advertisement in the subscriber terminal and storing the same in an advertisement receiving database;
An advertisement transmission unit for transmitting an advertisement as described in the advertisement reception application to the target subscriber terminal, receiving a signal indicating whether the advertisement has been properly received at the subscriber terminal, and recording the advertisement in the fee database;
A target subscriber search unit for recognizing the request of the advertiser terminal described in the advertisement registration application in the advertisement registration database, searching the subscription receiving database based on this, and searching for the optimum target subscriber requested by the advertiser terminal;
An advertiser registration unit that receives basic data including an advertiser's name or name, address, telephone number, fax number, target subscriber, and business type transmitted from the advertiser registration unit, and records them in an advertiser database;
An advertisement registration application register for receiving an advertisement registration application specifying the contents of the advertisement including the advertisement content transmitted by the advertiser terminal, the medium in which the advertisement is carried out, the target subscriber, the advertisement time, the target, and the method of processing the advertisement;
A settlement unit which checks the amount of advertisement reception data of the subscriber terminal recorded in the fee database, and calculates a fee to be paid to the subscriber terminal and a fee to be charged to the advertiser terminal based on this;
A location checking unit for checking the location of the subscriber terminal in real time and recording it in the subscriber database and the advertisement reception database when the subscriber terminal agrees to use the location-based information; And
It includes a control unit for controlling the above components,
The database includes an advertisement database, a subscriber database, an advertisement receiving database, an advertisement registration database, a fee database.
KR1020120033571A 2012-03-30 2012-03-30 Providing method and system of advertising service KR20130111071A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150087482A (en) * 2014-01-21 2015-07-30 에스케이플래닛 주식회사 Advertisement delivery system and method thereof, and apparatus applied to the same
WO2015102428A3 (en) * 2014-01-02 2015-08-27 에스케이플래닛 주식회사 Method for providing advertisement service, and system and advertisement service device for same
KR20150104659A (en) * 2014-03-05 2015-09-16 에스케이플래닛 주식회사 Service device providing advertisement based on individual user equipment, user equipment receiving advertisement based on individual user equipment, system and method for providing advertisement based on individual user equipment and computer readable medium having computer program recorded therefor

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015102428A3 (en) * 2014-01-02 2015-08-27 에스케이플래닛 주식회사 Method for providing advertisement service, and system and advertisement service device for same
KR20150087482A (en) * 2014-01-21 2015-07-30 에스케이플래닛 주식회사 Advertisement delivery system and method thereof, and apparatus applied to the same
KR20150104659A (en) * 2014-03-05 2015-09-16 에스케이플래닛 주식회사 Service device providing advertisement based on individual user equipment, user equipment receiving advertisement based on individual user equipment, system and method for providing advertisement based on individual user equipment and computer readable medium having computer program recorded therefor

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