WO2015105276A1

WO2015105276A1 - Advertising device and method using social network service and system thereof

Info

Publication number: WO2015105276A1
Application number: PCT/KR2014/011614
Authority: WO
Inventors: 손상목; 정영우
Original assignee: 에스케이플래닛 주식회사
Priority date: 2014-01-10
Filing date: 2014-12-01
Publication date: 2015-07-16
Also published as: KR102199046B1; KR20150083953A

Abstract

The present invention relates to an advertising device using a social network service and a system thereof. According to one embodiment, an advertising terminal device may comprise: an advertisement information request unit for sending a request for advertisement information to an advertisement server on the basis of advertisement schedule information received from the advertisement server; an advertisement information receiving unit for receiving advertisement information from the advertisement server and outputting notification information indicating the receiving of an advertisement information; and a social network service (SNS) registration unit for registering the advertisement information to a SNS according to a request of a user who has identified the notification information.

Description

Advertising device and method using social network service, and system therefor

The present invention relates to an advertisement device and method using a social network service, and a system thereof, and more particularly, to a user who distributes a public application to a user's terminal, manages a user who installs the application, and periodically installs the distributed application. Providing an advertisement relates to an advertisement technology that is rewarded by registering an advertisement received by a user in a social network service system to which the user has subscribed.

The present invention claims the benefit of the filing date of Korea Patent Application No. 10-2014-0003434 filed on January 10, 2014, the entire contents of which are incorporated herein.

Currently, advertisement products commonly provided in the mobile advertising market include Cost Per Mill (CPM), Cost Per Install (CPI), and Cost Per Click (CPC). Here, the CPI advertising product does not incur an advertising fee when the user simply exposes an advertisement in the application, but a product in which the advertising cost is incurred when the user accesses the secondary landing page through the advertisement and downloads and installs the application on the terminal. it means. Korean Patent No. 10-1217893 discloses a method of providing a forwarding advertisement service in a mobile device.

In general, ad network operators allocate about 60% of the advertiser's advertising costs to the advertising media, and 20% to the ad network operators and the rest to agents. Ad network operators have made many attempts to break this revenue structure in order to generate higher profits, but it is hard to see a big effect in the reality that the influence of advertising media is very high. In addition, advertising media equipped with a software development kit (SDK) of an advertising network operator, which is an advertisement delivery provider, are restricted by terminal platform operators. As a result, advertising network operators are also limited by terminal platform operators. .

Accordingly, there is a need for a new advertising product model to create a high profit structure from the position of the advertising network operators.

It is to provide an advertisement device, method, and system which periodically provides advertisements to users who installed public applications distributed by an advertising network operator, and receives compensation when a user checks an advertisement and registers it on a social network service. .

According to an aspect, the advertisement terminal device receives an advertisement information request unit for requesting advertisement information from the advertisement server based on the advertisement schedule information received from the advertisement server, and receives advertisement information from the advertisement server, and notifies the advertisement information. The SNS registration unit may register the advertisement information to a social network service according to a request of the user who has confirmed the output advertisement information receiving unit and the notification information.

In addition, the advertisement terminal device may further include an application installation unit for installing the advertisement application distributed by the advertising network operator to the terminal of the user.

The advertisement terminal device may further include a terminal information transmitter that transmits terminal information of the user to the advertisement server when the advertisement application is installed in the terminal of the user.

When the user requests registration of the advertisement information to the social network service, the SNS registration unit may register the advertisement information by using an API (Application Programming Interface) of the social network service linked to the advertisement application.

In addition, the advertisement terminal device may further include a registration information transmitter for transmitting the registration information to the advertisement server when the advertisement information is registered in the social network service.

The advertisement terminal device may further include a reward information output unit configured to receive reward information for registering the advertisement information in the social network service from the advertisement server and output the received reward information.

The advertisement terminal device may further include a programming information requesting unit for requesting the advertisement scheduling information from the advertisement server at a predetermined reception time and a programming information receiving unit for receiving the advertisement scheduling information from the advertisement server.

In this case, the advertisement scheduling information may include one or more of ID and request time information for one or more advertisements.

The advertisement information request unit may check request time information on one or more advertisements included in the advertisement scheduling information, and transmit the advertisement request information including the ID of the advertisement at the request time to the advertisement server.

According to an aspect, the advertisement server device generates a terminal information management unit that receives terminal information from a terminal of a user who installs an advertisement application, generates advertisement schedule information based on the terminal information, and transmits the generated advertisement schedule information to the user terminal that has requested the generated advertisement schedule information. When the advertisement request information is received from the terminal of the user receiving the advertisement organizer and the advertisement scheduling information, it may include an advertisement information providing unit for transmitting the corresponding advertisement information to the terminal of the user.

The advertisement organizer receives the advertisement scheduling information request from the user's terminal in predetermined time units, and when the advertisement scheduling information request is received, checks whether the most recently sent advertisement scheduling information has been changed, and transmits the advertisement scheduling information if changed. have.

The advertisement server apparatus may further include a reward providing unit configured to provide a reward to the user when registration information for registering advertisement information to the social network service is received from the user's terminal.

The reward provider may provide a reward based on one or more of the number of social network services for which the advertisement information is registered, the number of times of viewing the advertisement information registered in the social network service, and the activity information of the user.

According to an aspect, an advertisement method performed by an advertisement terminal device includes receiving advertisement schedule information from an advertisement server, requesting advertisement information from an advertisement server based on the received advertisement schedule information, and receiving advertisement information from the advertisement server. And the step of outputting the notification information for notifying the reception of the received advertisement information, and registering the advertisement information with the social network service according to a request of the user who has confirmed the notification information.

In addition, the advertisement method may further include installing an advertisement application distributed by the advertisement network operator on the user's terminal and transmitting the terminal information of the user to the advertisement server when the advertisement application is installed.

The advertisement method may further include transmitting the registration information to the advertisement server when the advertisement information is registered in the social network service.

According to an aspect, an advertisement method performed by an advertisement server may include receiving terminal information from a terminal of a user who has installed an advertisement application, generating advertisement schedule information based on the terminal information, and requesting the generated advertisement schedule information. The method may include transmitting to the terminal, receiving the advertisement request information from the terminal of the user who received the advertisement scheduling information, and transmitting the corresponding advertisement information to the terminal of the user when the advertisement request information is received.

In addition, the advertisement method may further include receiving registration information for registering advertisement information in a social network service from a user terminal, and if the registration information is received, providing a reward to the user.

According to an aspect, the advertisement system installs an advertisement application, transmits terminal information to the advertisement server, receives advertisement information from the advertisement server based on the advertisement scheduling information, and transmits the received advertisement information to the social network service according to a user's request. Generates the advertisement schedule information based on the terminal information of the user terminal to register and the user installed the advertisement application, and transmits the advertisement schedule information and advertisement information generated in response to the request of the user terminal to the user terminal, the advertisement information by the user May include an ad server that rewards the user when registered with the social network service.

Ad network operators may periodically provide advertisements to users who have installed a distributed public application to achieve the advertisement effect.

In addition, the user may be rewarded for checking the advertisement provided through the application and registering directly with the social network service.

In addition, the advertising network operators can advertise on various social network services without directly registering the advertisements on the social network services.

1 is a block diagram of an advertisement system using a social network service according to an exemplary embodiment.

2 is a block diagram of an advertisement terminal device using a social network service, according to an exemplary embodiment.

3 is a detailed block diagram of an application unit in the advertisement terminal device configuration of FIG. 2.

FIG. 4 is a detailed block diagram of the knitting information processing unit in the advertisement terminal device configuration of FIG. 2.

FIG. 5 is a detailed block diagram of an advertisement information processor of the advertisement terminal device of FIG. 2.

FIG. 6 is a detailed block diagram of the SNS interlocking unit in the advertisement terminal device configuration of FIG. 2.

7 is a block diagram of an advertisement server device according to an exemplary embodiment.

FIG. 8 is a detailed block diagram of an advertisement organization unit in the configuration of the advertisement server apparatus of FIG. 7.

FIG. 9 is a detailed block diagram of the compensation provider of the advertisement server device of FIG. 7.

10 is a flowchart performed by an advertisement system according to an embodiment.

11 is a flowchart performed by an advertisement terminal device according to an embodiment.

12 is a flowchart performed by an advertisement server device according to an embodiment.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. Here, the repeated descriptions and detailed descriptions of well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted. Embodiments of the present invention are provided to more completely describe the present invention to those skilled in the art. Accordingly, the shape and size of elements in the drawings may be exaggerated for clarity.

Hereinafter, an advertisement apparatus and method using a social network service and various embodiments of the system will be described with reference to the drawings.

Referring to FIG. 1, an advertisement system 1 using a social network service includes a user terminal 100 and an advertisement server 200.

The user terminal 100 processes various user requests in association with the advertisement server 200 and a social network service (SNS).

The user terminal 100 may interwork with the advertisement server 200 through the advertisement application 10. The user terminal 100 may download the advertisement application 10 distributed by the advertisement network operator from the advertisement server 200 or other open market.

In this case, the advertisement application 10 may include a software development kit (SDK), and the user terminal 100 may perform various functions required by interworking with the advertisement server 200 through the SDK of the advertisement application.

For example, the user terminal 100 may receive an advertisement from the advertisement server 200, and when the advertisement is received, output the notification information informing the user that the advertisement has been received. In addition, when the user confirms the notification information, the advertisement application 10 may be executed, and the advertisement may be output to the advertisement application 10 to allow the user to confirm the advertisement.

The user terminal 100 may interwork with each social network service through the advertisement application 10. In this case, the advertisement application 10 may perform various operations required by interworking with each social network service through an API (Application Programming Interface) provided by each social network service.

For example, when a user confirms an advertisement through the advertisement application 10 and requests that the advertisement be registered in the social network service to which the user subscribes, the user terminal 100 receives the advertisement through the API provided by the social network service. The advertisement may be registered in the social network service.

The advertisement server 200 manages various advertisement information. In addition, the user terminal 100 in which the advertisement application 10 is installed may be managed, and organizational information about an advertisement to be provided to the user terminal 100 may be generated and provided to the user terminal 100.

In addition, the advertisement server 200 transmits a corresponding advertisement to the user terminal 100 when the user terminal 100 requests an advertisement based on the advertisement scheduling information.

In addition, when the advertisement server 200 receives registration information indicating that the user has registered an advertisement in the social network service from the user terminal 100, the advertisement server 200 may provide a reward to the user. In this case, the reward may be provided by various methods such as, for example, providing accumulated points or providing gifticons.

The advertisement terminal device 100 of FIG. 2 is an embodiment of the user terminal 100 of FIG. 1, and as illustrated, the application unit 110, the organization information processing unit 120, the advertisement information processing unit 130, and the SNS interworking. It may include a portion 140.

Hereinafter, the

components

110, 120, 130, and 140 of the advertisement terminal device 100 will be described in more detail with reference to FIGS. 3 to 6.

3 is a detailed block diagram of the application unit 110 in the configuration of the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 3, the application unit 110 may include an application installation unit 111, a terminal information transmission unit 112, and an application execution unit 113.

The application installation unit 111 connects to an open market or an advertisement server selling various applications in the terminal, checks the advertisement application 10 distributed by the ad network operator, and requests an installation. Download and install the application 10.

The terminal information transmitter 112 transmits the terminal information to the advertisement server 200 when the advertisement application 10 is installed by the application installer 111. In this case, the terminal information may include a user's name, phone number, user's gender, age, address, MAC address of the terminal (MAC address).

The application execution unit 113 may execute the advertisement application 10 installed when the user requests execution of the advertisement application 10 or checks the advertisement reception notification information output as described below.

4 is a detailed block diagram of the knitting information processing unit 120 in the configuration of the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 4, the knitting information processor 120 may include a knitting information requesting unit 121, a knitting information receiving unit 122, and a knitting information storage unit 123.

The organization information request unit 121 may check the advertisement organization information request time set in advance in the advertisement application 10, and request advertisement advertisement information from the advertisement server 200 when the request time arrives.

In this case, the advertisement scheduling information request time may be set to a specific time such as 00:00 AM or 12:00 PM every day. Alternatively, the cycle may be set as a 6 hour cycle, a 12 hour cycle, a 24 hour cycle, or the like. The user can modify this advertisement scheduling information request time in the advertisement application.

In addition, the programming information requesting unit 121 may request advertisement programming information according to a user's request. That is, when the user executes the advertisement application and requests the advertisement application to manually receive the advertisement listing information, it is possible to request the advertisement listing information from the advertisement server 200 according to the request.

The organization information receiving unit 121 receives advertisement organization information from the advertisement server 200. In this case, the received advertisement schedule information may include an ID of an advertisement and time information for requesting an advertisement.

The organization information storage unit 123 stores the received advertisement organization information as shown in Table 1 below.

Table 1

Ad ID	Request time
23231	10:00
23232	12:00
23233	14:00
23234	14:30

FIG. 5 is a detailed block diagram of the advertisement information processor 130 in the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 5, the advertisement information processor 130 may include an advertisement information requester 131, an advertisement information receiver 132, and an advertisement information output unit 133.

The advertisement information requester 131 requests the advertisement server 200 for an advertisement to be provided to the user. At this time, the advertisement information requesting unit 131 checks the advertisement organization information as illustrated in Table 1, and sends the advertisement request information including the ID of the advertisement at the request time to the advertisement server 200 to request the corresponding advertisement. Can be.

For example, the advertisement information requester 131 checks the advertisement schedule information on a predetermined time basis. If the current time is 14:30, the advertisement information requesting unit 131 checks the ID "23234" of the advertisement to be requested at 14:30 in the advertisement scheduling information, and sends the corresponding advertisement ID "23234" to the ad server 200. Can transmit

The advertisement information receiver 132 receives advertisement information from the advertisement server 200. The advertisement information receiving unit 132 may store the advertisement information storage unit (not shown) when the advertisement information is received.

In addition, when the advertisement information is received, the advertisement information receiving unit 132 may output notification information for notifying reception of the advertisement information. In this case, the advertisement information for notifying the reception of the advertisement information may output an alarm sound or a variety of methods such as a push message on the display.

When the advertisement information receiving notification information is output by the advertisement information receiving unit 132, the user may check the request and request the execution of the advertisement application 10. For example, when the user hears an alarm sound, the user may request execution of the advertisement application 10 by clicking an icon of the advertisement application 10 installed in the terminal. Alternatively, the user may request execution of the advertisement application 10 by clicking on the push message output by the advertisement information receiving unit 132 on the display of the terminal.

The application executing unit 113 executes the installed advertisement application when the execution request of the advertisement application 10 is received by the user in this way.

The advertisement information output unit 133 outputs advertisement information received through the executed advertisement application 10 to allow the user to confirm the advertisement information.

FIG. 6 is a detailed block diagram of the SNS linking unit 140 in the configuration of the advertisement terminal device 100 of FIG. 2.

Referring to FIG. 6, the SNS interworking unit 140 may include an SNS registration unit 141, a registration information transmission unit 142, and a compensation information output unit 143.

The SNS registration unit 141 checks the advertisement through the advertisement application 10 and registers with the social network service when the user requests to register with the social network service to which the user subscribes.

At this time, various social network services are mounted in the advertisement application 10 through the provided registration API, and the user may request advertisement registration by selecting a social network service that he / she wants to register directly in the advertisement application 10.

The registration information transmitter 142 transmits the registration information to the advertisement server 200 when the advertisement information is registered in the social network service at the request of the user. In this case, the registration information may include user information that registers the advertisement, the name of the social network service in which the advertisement is registered, the number of registered social network services, and the like.

The reward information output unit 143 may receive and output reward information provided by the advertisement server 200 by the user registering an advertisement on a social network service. The user may request and confirm the reward information in addition to confirming the advertisement information in the advertisement application.

The advertisement server apparatus 200 of FIG. 7 may be an embodiment of the advertisement server 200 of the advertisement system 1 of FIG. 1.

Referring to FIG. 7, the advertisement server device 200 includes a terminal information manager 210, an advertisement organizer 220, an advertisement information provider 230, a reward provider 240, a terminal information database 250, and an advertisement. The information database 260, the organization information database 270, and the reward information database 280 may be included.

The terminal information manager 210 receives terminal information from the user terminal 100 in which the advertisement application 10 is installed, and stores the terminal information in the terminal information database 250 to manage the terminal information. In this case, the terminal information may include information such as a user's name, phone number, MAC address.

The advertisement organization unit 220 generates an organization information by organizing an advertisement to be provided to the user terminal 100 in which the advertisement application 10 is installed with reference to the terminal information database 250, and transmits the formation information to the requested user terminal 100. do.

In more detail with reference to FIG. 8, the advertisement organizer 220 displays the organization information generation unit 221, the organization information request receiving unit 222, the organization information comparison unit 223, and the organization information transmission as shown. It may include a portion 224.

The organization information generation unit 221 identifies the user in which the advertisement application 10 is installed with reference to the terminal information database 250. When the users who installed the advertisement application are identified, the organization information generation unit 221 selects the advertisement information to be provided to the user from the advertisement information database 260 and generates the advertisement organization information. In this case, the advertisement programming information may be generated differently for each user.

That is, the organization information generation unit 221 checks the gender, age and address of the user who installed the advertisement application in the terminal information database 250, and determines the most appropriate type of advertisement or advertisement time for each user based on this. You can organize your ads.

For example, male users may be organized mainly on advertisement products of which males are mainly interested, such as electronic products, and female users may be organized mainly on advertisement products of which females are mainly interested, such as cosmetics. In addition, in the case of a relatively low age students, and in the case of adults of a relatively high age, the targets of interest are different, so the advertisement may be organized according to its characteristics.

The organization information generation unit 221 may store the advertisement organization information in the organization information database 270 when the advertisement organization information is generated.

The organization information request receiving unit 222 receives the advertisement organization information request information from the user terminal 100. In this case, the advertisement scheduling information request information may be received in a unit of time set in advance as described above.

When the program information request receiving unit 222 receives a program information request from the user terminal 100, the program information request receiver 222 searches the program information database 270 to obtain advertisement program information generated for the requested user.

In this case, if there is no advertisement schedule information generated for the requested user, the advertisement schedule information set as a default may be obtained. Alternatively, the terminal information database 250 may identify a user having a condition similar to that of the requested user, and obtain advertisement scheduling information generated for the identified user.

The listing information comparison unit 223 may determine whether the obtained advertisement listing information is different from the advertisement listing information provided to the user in the immediately preceding unit of time.

The organization information transmitter 224 may transmit the advertisement organization information acquired by the organization information request receiver 222 to the user terminal 100 that has requested. In this case, if it is determined by the organization information comparison unit 223 that it is not different from the advertisement organization advertisement organization information provided at the last time, the obtained advertisement organization information may not be transmitted.

When the user terminal 100 requests an advertisement based on the advertisement schedule information, the advertisement information providing unit 230 may read the corresponding advertisement from the advertisement information database 260 and transmit the corresponding advertisement to the requested terminal 100 of the user.

The reward provider 240 may provide a reward for the user when the user registers the advertisement in the social network service.

Referring to FIG. 9, the compensation provider 240 may include a registration information receiver 241, a compensation criterion checker 242, a compensation information generator 243, and a compensation information transmitter 244.

The registration information receiver 241 may receive registration information indicating that the user has registered in the social network service from the user terminal 100. In this case, as described above, the registration information may include information such as user information, registered advertisement ID, registered social network service information, and number of registered social network services.

The compensation criterion checker 242 may check the preset compensation criterion information. In this case, the compensation criteria may be set differently for each advertisement, each social network service, and the number of registrations. It is also possible to set differently according to the cumulative activity index of the user.

For example, in the case of an advertisement, a reward point that is a reference may be different according to an advertisement cost, a main target of the advertisement, and the like. In addition, in consideration of the characteristics of each social network service, it is possible to determine the expected advertising effect in advance and set different reward scores accordingly. Alternatively, different reward scores may be set according to the number of social networks in which the user registers the same advertisement. Alternatively, it is possible to vary the reference reward score to be provided according to the cumulative activity index for each user.

The compensation information generator 243 may generate compensation information based on the registration information received from the user terminal 100 and the compensation criterion confirmed by the compensation criterion checker 242. In addition, when the compensation information is generated, it may be stored in the compensation information database 280.

When the reward information providing request is received from the user terminal 100, the reward information transmitter 244 may check the reward information database 280 and transmit the reward information of the user.

10 is a flowchart performed by the advertising system 1 according to an embodiment.

Since the embodiment of the advertisement method performed by the advertisement system 1 has been described in detail with reference to FIG. 1, it will be briefly described below.

Referring to FIG. 10, when the user terminal 100 installs an advertisement application distributed by an advertisement network provider at the user's request, the user terminal 100 transmits the terminal information of the user to the advertisement server 200 (step 510).

Next, the advertisement server 200 generates advertisement scheduling information based on the terminal information transmitted from the user terminal 100 and transmits the advertisement scheduling information to the user terminal 100 (step 520).

Next, when the advertisement schedule information is received, the user terminal 100 may check the advertisement schedule information and transmit the ID of the advertisement at the request time to the advertisement server 200 to request the provision of the advertisement information (step 530). .

Next, when the advertisement information request is received from the user terminal 100, the advertisement server 200 transmits a corresponding advertisement to the user's terminal 100 (step 540).

Next, when the user terminal 100 registers the advertisement with the social network service at the user's request, the user terminal 100 transmits the registration information to the advertisement server (step 550).

When the registration information is transmitted from the user terminal 100 to the social network service, the advertisement server 200 provides a reward to the user according to a predefined criterion (step 560).

Since the embodiments of the advertisement method performed by the advertisement terminal apparatus 100 have been described in detail with reference to FIGS. 2 to 6, the following description will be briefly provided to avoid overlapping descriptions.

The advertisement terminal device 100 downloads and installs an advertisement application distributed by an advertisement network provider at the user's request (step 610).

Next, when the advertisement application is installed, the terminal information is transmitted to the advertisement server (step 620).

Thereafter, the advertisement scheduling information request time may be checked in advance, and when the request time arrives, advertisement scheduling information may be requested to the advertisement server to receive advertisement scheduling information (step 630). At this time, it is also possible to manually request the advertising information according to the user's request. The advertisement scheduling information may include an ID of an advertisement and time information for requesting each advertisement.

Next, the advertisement schedule information may be checked, and the advertisement request information including the ID of the advertisement at the request time may be transmitted to the advertisement server to request the advertisement (step 640). For example, referring to Table 1, when the current time is 10:00, the advertisement ID "23231" may be transmitted to the advertisement server to request advertisement information corresponding to the advertisement ID "23231".

Then, the advertisement information may be received from the advertisement server (step 650), and the notification information indicating the reception of the advertisement information may be output (step 660).

Then, when the user checks the notification information or directly requests to execute the advertisement application, the user may execute the advertisement application and output the received advertisement information (step 670).

Then, when the user confirms the advertisement through the advertisement application and requests to register with the social network service to which the user subscribes, the advertisement information is registered with the social network service (step 680).

Then, upon registration with the social network service at the user's request, the registration information is sent to the ad server (step 690). In this case, the registration information may include user information of registering the advertisement, the name of the social network service in which the advertisement is registered, the number of registered social network services, and the like (step 690).

Then, at the user's request, it can receive and output the reward information provided by registering an advertisement with the social network service.

Since the embodiments of the advertisement method performed by the advertisement server apparatus 200 are described in detail with reference to FIGS. 7 to 9, the following description will be briefly provided to avoid overlapping descriptions.

First, the advertisement server apparatus 200 receives terminal information from a user terminal in which an advertisement application is installed (step 710). In this case, when the terminal information is received, it may be stored in the terminal information database 250.

Next, an advertisement to be provided to the user terminal in which the advertisement application is installed is generated by referring to the terminal information database (step 720).

For example, a user may be identified by referring to the terminal information database, and the appropriate advertisement may be selected and organized according to the characteristics of the user. That is, the gender, age, address, etc. of the user who installed the advertisement application may be checked, and the advertisement may be organized by determining the most appropriate type of advertisement or advertisement time for each user.

Then, when the advertisement programming information is generated it can be transmitted to the terminal of the requesting user (step 730). When the advertisement listing information request is received from the user terminal, the advertisement listing information generated for the user may be transmitted to the terminal of the user. In this case, when there is no advertisement programming information generated for the user, it is also possible to check the user having the conditions most similar to the user and transmit the advertisement programming information generated for the identified user.

On the other hand, it is determined whether the advertisement programming information to be transmitted to the requesting user is different from the advertisement programming information transmitted immediately before, and can be transmitted only when it is changed.

Then, registration information for registering an advertisement in a social network service may be received from the user terminal (step 760). In this case, the registration information may include information such as user information, registered advertisement ID, registered social network service information, and number of registered social network services.

A reward can then be provided to the user who registered the advertisement information in the social network service (step 770). When the registration information is received from the user terminal, as described above, the preset compensation criterion information may be confirmed, and the compensation information may be generated according to the compensation criterion. In this case, when a request for providing compensation information is received from a user terminal, compensation information generated for the user may be transmitted.

Embodiments of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. Such computer-readable media may include, alone or in combination with the program instructions, data files, data structures, and the like. The program instructions recorded on the computer readable medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and any type of hardware device specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention is not limited to the configuration and method of the embodiments described as described above, but may be configured by selectively combining all or some of the embodiments so that various modifications may be made. .

The present invention distributes a public application to a user's terminal, manages a user who installs the application, and periodically provides an advertisement to a user who has installed the distributed application. It provides advertising technology that is rewarded by registering in the system. The present invention will be very useful in that it presents an advertising product model that can generate new revenue in terms of advertising network operators in the mobile advertising market is expanding significantly.

Claims

An advertisement information request unit which requests advertisement information from the advertisement server based on advertisement schedule information received from an advertisement server;

An advertisement information receiver configured to receive advertisement information from the advertisement server and output notification information informing that the advertisement information is received; And

And an SNS register configured to register the advertisement information to a social network service according to a request of a user who has confirmed the notification information.
The method of claim 1,

And an application installation unit for installing the advertisement application distributed by the advertisement network provider to the terminal of the user.
The method of claim 2,

And a terminal information transmitter configured to transmit terminal information of the user to the advertisement server when the advertisement application is installed in the terminal of the user.
The method of claim 2,

The SNS register

And a user requesting registration of the advertisement information in a social network service, and registers the advertisement information in the social network service using an application programming interface (API) of a social network service linked with the advertisement application.
The method of claim 1,

And a registration information transmitter to transmit registration information to the advertisement server when the advertisement information is registered in a social network service.
The method of claim 5,

And a compensation information output unit configured to receive compensation information for registering advertisement information in a social network service from the advertisement server and output the received compensation information.
The method of claim 1,

A program information request unit which requests ad program information to the ad server at preset reception times; And

And an organization information receiving unit configured to receive advertisement organization information from the advertisement server.
The method of claim 1,

The advertisement programming information

Advertising terminal device including one or more of the ID and request time information for one or more advertisements.
The method of claim 8,

The advertisement information request unit

The advertisement terminal apparatus checks request time information on at least one advertisement included in the advertisement schedule information, and transmits the advertisement request information including the ID of the advertisement at the request time to the advertisement server.
A terminal information manager to receive terminal information from a terminal of a user who installs an advertisement application;

An advertisement organizer configured to generate advertisement schedule information based on the terminal information and transmit the generated advertisement schedule information to a user terminal that has requested the generated advertisement schedule information; And

And an advertisement information providing unit for transmitting the corresponding advertisement information to the terminal of the user when the advertisement request information is received from the terminal of the user who has received the advertisement listing information.
The method of claim 10,

The advertising organization

The advertisement server apparatus receives the advertisement scheduling information request from the user's terminal at a predetermined time unit, and, if the advertisement scheduling information request is received, checks whether the most recently sent advertisement scheduling information has been changed, and transmits the advertisement scheduling information if it is changed. .
The method of claim 10,

And a reward providing unit configured to provide a reward to the user when registration information for registering advertisement information is received from a user's terminal in a social network service.
The method of claim 12,

The compensation provider

And providing the reward based on one or more of the number of social network services for which the advertisement information is registered, the number of times of viewing the advertisement information registered in the social network service, and the activity information of the user.
Ad terminal device,

Receiving advertisement schedule information from an advertisement server;

Requesting advertisement information from the advertisement server based on the received advertisement schedule information;

Receiving advertisement information from the advertisement server;

Outputting notification information informing of reception of the received advertisement information; And

And registering the advertisement information in a social network service according to a request of a user who has confirmed the notification information.
The method of claim 14,

Installing an advertisement application distributed by an advertisement network operator on a user's terminal; And

And transmitting the terminal information of the user to the advertisement server when the advertisement application is installed.
The method of claim 14,

If advertisement information is registered in a social network service, transmitting registration information to the advertisement server.
The ad server,

Receiving terminal information from a terminal of a user who installs an advertisement application;

Generating advertisement programming information based on the terminal information;

Transmitting the generated advertisement scheduling information to the requesting user terminal;

Receiving advertisement request information from a terminal of a user who has received the advertisement listing information; And

And transmitting the corresponding advertisement information to the user's terminal when the advertisement request information is received.
The method of claim 17,

Receiving registration information for registering advertisement information in a social network service from a user terminal; And

And when the registration information is received, providing a reward to the user.
A user terminal that installs an advertisement application, transmits terminal information to the advertisement server, receives advertisement information from the advertisement server based on the advertisement schedule information, and registers the received advertisement information in a social network service according to a user's request; And

Generates advertisement schedule information based on terminal information of a user who has installed an advertisement application, and transmits advertisement schedule information and advertisement information generated at the request of the user terminal to the user terminal, and the advertisement information is transmitted to the social network service by the user. An advertising system comprising an advertising server that rewards the user when registered.