WO2019231143A1

WO2019231143A1 - Pop-up advertisement service system in which priority of each advertisement is determined and provided according to reference region

Info

Publication number: WO2019231143A1
Application number: PCT/KR2019/005838
Authority: WO
Inventors: 김찬홍
Original assignee: (주) 알트소프트
Priority date: 2018-05-28
Filing date: 2019-05-15
Publication date: 2019-12-05
Also published as: KR101943916B1

Abstract

A pop-up advertisement service system in which the priority of each advertisement is determined and provided according to reference region, presented in the present invention: sets the reference region of an advertisement such that a popup advertisement is provided to a user device in a desired advertisement region, regardless of the physical location of an advertiser, thereby directly transferring advertisement content to a user; and sets the priority for the advertisement on the basis of the area and the distance of the reference region of the advertisement such that the displayed advertisement can vary according to the location of the user device even when the same user device accesses the same web page or executes the same application.

Description

Pop-up advertisement service system in which priority of each advertisement is decided by reference area

The present invention relates to a pop-up advertisement service system, and more particularly, to a pop-up advertisement service system in which a priority for each advertisement is determined by a reference area.

Recently, many people use the Internet due to the development of information and communication, and various kinds of services using the Internet are provided with the increase of the use of the Internet. Therefore, Internet users can use various services such as shopping, games, movies, and music online. As such, due to the development of Internet communication technology and the explosive increase of users, the field of Internet advertising is more prominent than the advertisement of TV, radio, newspapers and magazines.

Various kinds of advertisements, such as advertisements using buttons or banners, pop-up advertisements, etc., are used as Internet advertisements with their respective advantages. Among these, the pop-up advertisement is an advertisement using a pop-up window that pops up in a browser when a user visits a web site, and can surely provide important information to the user. However, conventional pop-up advertisements are displayed regardless of the user's interests by providing the same advertisements regardless of the user, so that the pop-ups forcibly cover the upper part or the important part of the screen without attracting the user's interest in the advertisement. Due to the nature of the advertisement, there is a limit that causes a backlash of the user.

Meanwhile, as mobile devices are widely used by users, advertisements using location information of mobile devices are provided. The location information collected through the GPS module of the mobile device may be used to provide a personalized advertisement to the user. For example, if the user is currently in the 'Gangnam-gu Office Station', the user may be provided with advertisements for businesses near the 'Gangnam-gu Office Station'. That is, the advertisement is provided by using the location information of the user and the location of the advertiser, so that the advertisement can be more effectively provided to the user.

However, in some business areas, when providing an advertisement to a user, you often need to consider where the advertisement should appear rather than the physical location of the advertiser. For example, in the case of software companies, it is effective to expose advertisements in places where users of the software are mostly concentrated regardless of their physical location. When providing an advertisement using the physical location of the advertiser as in the prior art, there was a problem that the advertisement can not be effectively made to the user in the business field.

As described above, the advertisement using the location information has not been applied to the pop-up advertisement yet. That is, in some cases, advertisements related to the website or application may be provided, such as an advertisement or a pop-up advertisement of a website. However, the advertisement may not provide advertisements specific to the user's region. As can be seen from the recent Internet usage situation, since many users use the Internet as a mobile device while traveling, there is a possibility to provide various localized advertisements to users according to changing user location. . Therefore, it is necessary to introduce a technology that can effectively provide advertisements to user devices using location information and pop-up advertisements.

On the other hand, as a prior art related to the present invention, registered patent No. 10-1428641 (name of the invention: terminal and pop-up advertising server, its Internet advertisement providing method, registration date: August 04, 2014), registered patent No. 10- 1617940 (name of the invention: a pop-up advertisement providing system, server and method, registration date: April 27, 2016) and the like have been disclosed.

The present invention is proposed to solve the above problems of the conventionally proposed methods, by setting a reference region of the advertisement, to provide a pop-up advertisement to the user device in the region to be advertised regardless of the physical location of the advertiser Advertising content directly to the user, the priority is set based on the width and distance of the advertisement's reference area, even if the same user device to access the same web page or run the same application, It is an object of the present invention to provide a pop-up advertisement service system in which a advertisement priority is determined by a reference area in which advertisements displayed according to the location of a user device may vary.

In addition, the present invention, by constructing and outputting one pop-up advertisement with the advertisement content arranged in accordance with the priority, it is possible to provide a plurality of advertising content in one pop-up, thereby minimizing the user's rejection of the pop-up advertisement Yet another object of the present invention is to provide a pop-up advertisement service system in which priorities of advertisements are determined and provided according to a reference area, which can effectively provide advertisements according to priorities.

Pop-up advertisement service system provided by determining the priority per advertisement by the reference area according to the characteristics of the present invention for achieving the above object,

In the pop-up advertisement service system for providing a pop-up advertisement to the user device,

Receiving a pop-up advertisement request from the user device, including a service providing server for providing a pop-up advertisement to the user device,

The service providing server,

A database module for receiving and storing an advertisement content to be provided as the pop-up advertisement and a reference region of the advertisement independent of a location of an advertiser;

A priority setting module that sets a priority of the advertisement using a reference area of the advertisement stored in the database module based on the position specified by the location information of the user device; And

And an advertisement providing module for arranging advertisement contents stored in the database module according to the priority set in the priority setting module and providing the advertisement contents to the user device.

The user device,

When an advertisement event occurs, it sends a pop-up advertisement request to the service providing server, receives advertisement contents arranged according to priority from the advertisement providing module, and configures and outputs the pop-up advertisement with the received advertisement contents. It features.

Preferably, the priority setting module,

The priority of the advertisement may be set according to whether the reference region of the advertisement stored in the database module includes a location specified by the location information of the user device.

Preferably, the priority setting module,

When the reference area of the advertisement stored in the database module includes a location specified by location information of the user device, the priority area of the advertisement may be set in a wide order.

Preferably, the priority setting module,

If the reference region of the advertisement stored in the database module does not include a position specified by the position information of the user device, the shortest between the position specified by the position information of the user device and the boundary of the reference region of the advertisement Advertisements can be prioritized in order of distance.

Preferably,

The advertising event is a web page access or application execution,

The user device may transmit the pop-up advertisement request to the service providing server when the advertisement event occurs when a web page or an executed application connected to the user device uses the pop-up advertisement.

More preferably, the user device,

When at least one action selected from the group including accessing a web page, moving a web page, closing a web page, running an application, moving an application menu, and logging in an application occurs, a pop-up advertisement is composed of the advertisement content, and the action is sequentially performed whenever the action occurs. You can print

Preferably, the user device,

Pop-up advertisements may be configured and output simultaneously from the advertisement contents provided from the advertisement providing module.

Preferably, the user device,

One pop-up advertisement may be configured and output as advertisement contents arranged according to priorities provided from the advertisement providing module.

According to the pop-up advertisement service system provided by determining the priority of each advertisement by the reference region proposed by the present invention, by setting the reference region of the advertisement, the user device in the region to be advertised regardless of the physical location of the advertiser By providing pop-up ads to the user, you can deliver the ad content directly to the user, and priority is set for the ad based on the width and distance of the ad's reference area, allowing users to access the same web page or access the same application on the same user device. Even when executed, the displayed advertisement may vary according to the location of the user device.

In addition, according to the present invention, since the user device configures and outputs one pop-up advertisement with advertisement contents arranged according to priority, the user device can provide a plurality of advertisement contents in one pop-up, and thus the user's rejection of the pop-up advertisement Minimize the effectiveness of advertising by priority.

1 is a diagram illustrating a configuration of a pop-up advertisement service system in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention.

2 is a diagram illustrating a detailed configuration of a service providing server in a pop-up advertisement service system in which a priority for each advertisement is determined by a reference area according to an embodiment of the present invention.

3 is a view showing an example of a reference region in a pop-up advertisement service system provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention.

4 is a diagram illustrating a priority setting in a priority setting module of a pop-up advertisement service system in which a priority for each advertisement is determined by a reference area according to an embodiment of the present invention.

5 is a view illustrating setting priorities for the reference areas B, C, and D in the priority setting module of the pop-up advertisement service system in which the priority for each advertisement is determined by the reference area according to an embodiment of the present invention. Figure shown.

6 is a view illustrating setting priorities for the reference areas A, E, and F in the priority setting module of the pop-up advertisement service system in which the priority for each advertisement is determined by the reference area according to an embodiment of the present invention. Figure shown.

FIG. 7 illustrates an example of a mobile device in which a pop-up advertisement is output in a pop-up advertisement service system in which a priority for each advertisement is determined and provided by a reference region according to an embodiment of the present invention.

FIG. 8 is a diagram illustrating a computer screen on which pop-up advertisements are output in a pop-up advertisement service system provided with priority determined for each advertisement by a reference region according to an embodiment of the present invention.

FIG. 9 illustrates an example of a user device in which a plurality of pop-up advertisements are output in a pop-up advertisement service system in which priority of each advertisement is determined and provided by a reference region according to an embodiment of the present invention.

FIG. 10 illustrates a user device in which a plurality of advertisement contents are arranged and output as one pop-up advertisement in a pop-up advertisement service system in which priority of each advertisement is determined and provided by a reference region according to an embodiment of the present invention. Figure shown.

FIG. 11 is a view illustrating an example in which a reference area of an advertisement is input in a pop-up advertisement service system in which a priority for each advertisement is determined and provided by a reference area according to an embodiment of the present invention.

X: location specified by location information of the user device

100: service providing server

110: database module

120: priority setting module

130: Ad Serving Module

200: user device

300: advertiser device

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, in the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term "comprising" a certain component means that the component may further include other components, except for the case where there is no contrary description.

1 is a diagram illustrating a configuration of a pop-up advertisement service system in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention. As shown in FIG. 1, a pop-up advertisement service system in which a priority for each advertisement is determined based on a reference area according to an embodiment of the present invention is provided, and provides a pop-up advertisement service system to a user device 200. As an example, the service providing server 100 may be configured to further include a user device 200 and an advertiser device 300.

The service providing server 100 may receive a pop-up advertisement request from the user device 200 and provide a pop-up advertisement to the user device 200. That is, the service providing server 100 arranges and provides advertisements to the user device 200 that uses a web page or executes an application using a web browser, or the like, so that the arranged advertisements are displayed in a popup of the user device 200 ( pop-up). Providing an advertisement to the user device 200 may mean transmitting content data about the advertisement output to the user device 200 to the user device 200 through a network.

The user device 200 may be a device capable of transmitting and receiving data with the service providing server 100 through a network. Here, the user device 200 may include a mobile device such as a smartphone, a tablet PC, and a wearable device, and may use a personal computer (PC) or a laptop that can use location information. (laptop computer) and the like. However, the user device 200 of the present invention is not limited to the above-described type of device, and if the device can transmit and receive data with the service providing server 100 through a network and configure and output the provided advertisement content as a pop-up. Regardless of the specific type, the information may be included in the user device 200.

The advertiser device 300 is a device capable of transmitting and receiving data with the service providing server 100 through a network, and may provide information on the advertisement content to the service providing server 100. That is, the service providing server 100 may receive and store information about an advertisement from the advertiser device 300. Here, the information about the advertisement may include content to be displayed as an advertisement described below and a reference region of the advertisement.

Meanwhile, in the present invention, the network may be a wired or mobile radio network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), or the like. It may include all kinds of wireless networks such as satellite communication networks, wireless broadband internet (WIBRO), high speed downlink packet access (HSDPA), and the like.

2 is a diagram illustrating a detailed configuration of a service providing server 100 in a pop-up advertisement service system in which priority of each advertisement is determined and provided by a reference region according to an embodiment of the present invention. As shown in FIG. 2, the service providing server 100 of the pop-up advertisement service system in which a priority for each advertisement is determined based on a reference area according to an embodiment of the present invention is provided by a database module 110. It may be configured to include a setting module 120 and the advertisement providing module 130. Hereinafter, each component constituting the service providing server 100 will be described in detail.

The database module 110 may receive and store the advertisement content to be provided as the pop-up advertisement and the reference region of the advertisement independent of the position of the advertiser. More specifically, the database module 110 may serve to store the advertisement content input from the advertiser device 300 and the reference region of the advertisement. Here, the advertisement content may be data including text, images, sounds, and videos.

The reference area of the advertisement may be used to set the priority of the advertisement in the priority setting module 120 described later. Since the advertisement has the highest priority in the reference area, the reference area corresponds to the area where the advertisement can be most exposed to the user. This reference area may be set through the advertiser device 300 and may be independent of the advertiser's physical location. That is, even if the advertiser is in the 'A' area, the reference area of the advertisement can be set to the 'B' area.

Meanwhile, in some embodiments, the width of the reference area may be determined according to the advertising cost. Alternatively, the width of the reference area may be determined by the service providing server 100 by using the popularity or recommendation of the content independently of the advertising cost. For example, if the popularity of the advertisement A is higher than the popularity of the advertisement B, the width of the reference region of the advertisement A may be determined to be wider than the width of the reference region of the advertisement B. In this case, the popularity of the advertisement may be determined by the number of times of selection of the advertisement by the user, the number of sharing, and the like. However, the width of the reference area is not only determined by the above-described embodiment, but may be determined in various ways.

In addition, the database module 110 may receive and store a plurality of reference areas for one advertisement. Since the reference area of the advertisement may be set independently of the plurality of areas without being dependent on the physical location of the advertiser, the advertisement may be more effectively exposed to the user through the plurality of reference areas.

The priority setting module 120 may set the priority of the advertisement using the reference area of the advertisement stored in the database module 110 based on the position specified by the location information of the user device 200. More specifically, the priority setting module 120 determines the priority of the advertisement according to whether the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200. Can be set. Here, the location information of the user device 200 may be the location of the user device 200 using a location information system or a mobile communication network.

FIG. 3 is a diagram illustrating a reference region in a pop-up advertisement service system in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention. Hereinafter, the reference areas A, B, C, D, E, and F of the advertisements A, B, C, D, E, and F are set as shown in the example shown in FIG. 3, and the position information of the user device 200 is set. A case where the position specified by X is X will be described by way of example.

The reference area of the advertisement may be polygonal or circular. That is, as shown in FIG. 3, the reference area of the advertisement may have various shapes, and the reference areas A, B, C, D, E, and F may have different shape areas. In the pop-up advertisement service system in which the priority of each advertisement is determined and provided by the reference region according to an embodiment of the present invention, whether the reference region includes the position X specified by the location information of the user device 200. Since the priority of the advertisement may vary, the priority of the advertisement may also vary according to the shape of the reference area. That is, if the reference area is set in a shape including a specific position, the priority of the advertisement may be set high at the specific position even if the reference area is not wide. By setting the reference area to polygon or circle, the advertiser may set the reference area to include a location X specified by location information of the user device 200 at a specific location. Therefore, rather than simply setting the width of the reference area wide without considering the location, the advertiser can set the shape of the reference area to polygon or circle so that the advertiser can be more effectively exposed to the user in the specific location where the advertisement is to be provided. have.

In this case, at least a portion of the reference region may overlap each other. Since the reference area of the advertisement is set by the advertiser, when the reference area is set by a plurality of advertisers, the reference area may be at least partially overlapped with each other. Alternatively, one advertisement may have a plurality of reference areas, and in this case, at least some of the reference areas may overlap each other.

Hereinafter, from the reference areas A, B, C, D, E, and F as shown in FIG. 3, the priority setting module 120 sets the priority of advertisements A, B, C, D, E, and F. The configuration to be described will be described.

4 is a diagram illustrating a priority setting in the priority setting module 120 of the pop-up advertisement service system in which a priority for each advertisement is determined based on a reference area according to an embodiment of the present invention. Priority setting module 120 of the pop-up advertisement service system provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention, the reference region of the advertisement stored in the database module 110 is a user device ( The priority of the advertisement may be set according to whether or not the location specified by the location information of 200 is included. More specifically, the priority setting module 120 may set the priority of the advertisement higher when the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200. Can be.

Referring to FIG. 3, the location X specified by the location information of the user device 200 is included in the reference areas B, C, and D, but is not included in the reference areas A, E, and F. As shown in FIG. 4, the priority setting module 120 may refer to the priority area for the reference areas B, C, and D including the location X specified by the location information of the user device 200. Can be set higher than A, E and F. Accordingly, the priority setting module 120 may set the priority of the advertisements B, C, and D having the reference areas B, C, and D to be higher than the advertisements A, E, and F having the reference areas A, E, and F. .

FIG. 5 sets priorities for the reference areas B, C, and D in the priority setting module 120 of the pop-up advertisement service system in which the priority for each advertisement is determined and provided by the reference area according to an embodiment of the present invention. It is a figure which shows the appearance. As shown in FIG. 5, the priority setting module 120 of the pop-up advertisement service system in which the priority of each advertisement is determined and provided by the reference region according to the embodiment of the present invention is stored in the database module 110. When the reference area of the advertisement includes a location specified by the location information of the user device 200, the priority area of the advertisement may be set in a wide order.

As shown in FIG. 5, the reference areas B, C, and D include the location X specified by the location information of the user device 200. However, among these reference areas, the area of the reference area C is the widest, followed by the reference area D, and finally, the reference area B in order. Therefore, the priority setting module 120, in the order of advertisements C, D, and B for advertisements having reference areas B, C, and D including the position X specified by the position information of the user device 200. Advertisement priority can be set.

According to an embodiment, if the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the priority setting module 120 may include the reference area of the advertisement. You can prioritize your ads in narrower order. That is, when the priority of advertisements is set only in the order of wide area of the reference area, advertisements of small businesses, etc., which lack the capital power, have a relatively high priority. Therefore, by setting the priority of advertisements in the order in which the reference area of the advertisement is narrow, it is possible to preferentially protect the small business. In addition, an advertisement having a narrow reference region may be an advertisement specialized for a corresponding region, and may be more useful information to a user in the corresponding region than an advertisement having a wide reference region. Therefore, by setting the priority of the advertisement reference area in a narrow order, it is possible to efficiently change the priority of the advertisement according to the position of the user.

FIG. 6 sets priorities for the reference areas A, E, and F in the priority setting module 120 of the pop-up advertisement service system in which the priority of each advertisement is determined by the reference area according to an embodiment of the present invention. It is a figure which shows the appearance. As shown in FIG. 6, the priority setting module 120 of the pop-up advertisement service system in which a priority for each advertisement is determined and provided by a reference area according to an embodiment of the present invention is stored in the database module 110. If the reference area of the advertisement does not include a location specified by the location information of the user device 200, the shortest distance between the location specified by the location information of the user device 200 and the boundary of the reference area of the advertisement is short. You can set the priority of your ads in order. As shown in FIG. 6, the reference areas A, E, and F do not include the location X specified by the location information of the user device 200. At this time, among these reference areas, the shortest distance from the boundary line of the reference area F is the shortest, based on the location X specified by the location information of the user device 200, and then the reference area A, finally, The shortest distance from the boundary line is short in the order of the reference region E. Therefore, the priority setting module 120 orders the advertisements F, A, and E for an advertisement having reference areas A, E, and F that do not include the position X specified by the position information of the user device 200. You can set the priority of your ads as soon as possible.

In addition, when the shortest distance is the same, the priority setting module 120 may set the priority of the advertisements in the order in which the reference area of the advertisement is wide. For example, if the shortest distance between the boundary line of the reference area A and the reference area E is the same based on the location X specified by the location information of the user device 200 in FIG. 6, the priority setting module 120 may be the same. ) May set higher priority for the advertisement E having the reference area E than the advertisement A having the reference area A. This is because the width of the reference region E is wider than that of the reference region A. According to an embodiment, if the shortest distance is the same, the priority setting module 120 may set the priorities of the advertisements in the order in which the reference areas of the advertisements are narrow.

As described above, the priority setting module 120 may set the priority of the advertisement according to the width and the distance of the reference area. Referring to the examples of FIGS. 3 to 6, the priority setting module 120 may include an advertisement having reference areas B, C, and D including a location X specified by location information of the user device 200. The priority of advertisements may be set in the order of advertisements C, D, and B. In addition, the priority setting module 120 determines the advertisements F, A, and E of the advertisements having the reference areas A, E, and F that do not include the position X specified by the position information of the user device 200. You can set the priority of your ads in order. In this case, the priority setting module 120 may set the priority of the advertisement having the reference area including the location X specified by the location information of the user device 200 to be high. Accordingly, the priority setting module 120 may set priorities in the order of advertisements C, D, B, F, A, and E.

The advertisement providing module 130 may arrange the advertisement contents stored in the database module 110 according to the priority set in the priority setting module 120 and provide them to the user device 200. In the example as described above, the advertisement providing module 130 sorts the advertisement content in the order of advertisements C, D, B, F, A, and E according to the priority set in the priority setting module 120 to allow the user to It may be provided to the device 200.

When the advertisement event occurs, the user device 200 transmits a pop-up advertisement request to the service providing server 100, receives advertisement contents sorted according to priorities from the advertisement providing module 130, and receives the received advertisement content. Pop-up ads can be configured and output. Here, the advertisement event may be web page access or application execution. That is, when the user device 200 accesses a web page or executes an application through a network, since an advertisement event occurs, the user device 200 transmits a pop-up advertisement request to the service providing server 100 to receive the advertisement content for the pop-up advertisement. Can be. In this case, when the web page or the executed application connected to the user device 200 uses the pop-up advertisement, the user device 200 may transmit a pop-up advertisement request to the service providing server 100 when an advertisement event occurs.

In addition, the service providing server 100 receives location information from the user device 200 at predetermined time intervals, and the priority setting module 120 is specified by the received location information of the user device 200. When the position is changed, the priority of the advertisement is reset, and the user device 200 may receive advertisement contents arranged according to the reset priority in the priority setting module 120 to configure and output the pop-up advertisement.

FIG. 7 is a diagram illustrating an example of a mobile device in which a pop-up advertisement is output in the pop-up advertisement service system in which priority of each advertisement is determined and provided by a reference area according to an embodiment of the present invention. In the pop-up advertisement service system in which the priority of each advertisement is determined and provided by the reference region according to an embodiment of the present invention, the computer screen on which the pop-up advertisement is output is illustrated. That is, as shown in FIG. 7 and FIG. 8, when the user device 200 accesses a web page using a pop-up advertisement or runs an application using the pop-up advertisement, the advertisement providing module 130 according to the priority is provided. The pop-up advertisement may be output to the screen of the user device 200 by receiving the arranged advertisement content. In the example as shown in Figures 3 to 6, since the priority is set in the order of the advertisements C, D, B, F, A and E, as shown in Figures 7 and 8, the first output The pop-up advertisement may consist of advertisement C.

As shown in FIG. 7, a pop-up advertisement may be displayed on the screen of the mobile device, and as shown in FIG. 8A, a pop-up advertisement may be output around the application execution screen when the application is executed. As shown in (b) of FIG. 8, the pop-up advertisement may also be output by the background execution of the application.

In addition, the user device 200 may display a pop-up advertisement as advertisement content when at least one action selected from the group including web page access, web page movement, web page termination, application execution, application menu movement, and application login occurs. Each can be configured and output sequentially when an action occurs. For example, when the user device 200 accesses an online home shopping webpage using a pop-up advertisement and the highest priority advertisement C is output as a pop-up advertisement, when a user selects a specific product and moves to a product detail page, Advertisement D having a higher priority may be output as a pop-up advertisement, and if the user moves to another category of product web page again, advertisement B of the next priority may be output as a pop-up advertisement. When the web page is finished, the next priority advertisement F may be output.

In addition, the pop-up advertisement may be displayed and disappeared for a predetermined time at a predetermined time interval. For example, a pop-up advertisement of advertisement C may be output for 10 seconds at an interval of 30 minutes as shown in FIG. 8 (b), and the user terminal may display advertisement content of advertisement D after 30 minutes according to the set priority. The pop-up advertisement can be periodically output in the order of advertisements C, D, B, F, A, and E, such as configured to output a pop-up advertisement. According to an embodiment, after the advertisements A to F are all displayed according to the priority, the advertisements C to the pop-up advertisements may be displayed again.

On the other hand, if the advertisement event occurs again while the position X specified by the position information of the user device 200 is fixed for a predetermined time or more, the pop-up advertisement may be configured with other advertisement contents except for the already provided advertisement contents. You can print More specifically, if the user device 200 is fixed at a location for a predetermined time or more, the user device 200 transmits a pop-up advertisement request to the service providing server 100 and excludes the advertisement content that is already output as a pop-up advertisement. The service providing server 100 may arrange the priorities of the other advertisement contents other than the already provided advertisement contents and provide them to the user device 200. Therefore, the user may receive various advertisements as pop-up advertisements even at a fixed position.

When the advertisement content displayed on the user device 200 is selected by a user by clicking or touching, the service providing server 100 may provide an advertiser web page, a detailed advertisement, a video advertisement, or the like linked to the selected advertisement content.

FIG. 9 is a diagram illustrating an example of a user device 200 in which a plurality of pop-up advertisements are output in a pop-up advertisement service system in which priority of each advertisement is determined and provided by a reference area according to an embodiment of the present invention. . As shown in FIG. 9, the user device 200 of the pop-up advertisement service system in which the priority of each advertisement is determined and provided by the reference region according to an embodiment of the present invention is received from the advertisement providing module 130. Pop-up advertisements can be configured as advertisement contents and output at the same time. That is, when the pop-up advertisement is displayed as shown in FIGS. 7 and 8, if the user terminates the web page or the application prematurely, the subordinate advertisement may not be displayed. Therefore, when an advertisement event such as web page access or application execution occurs, the contents of the advertisement having high priority in the order of advertisements C, D, B, F, A, and E according to the priority set in the example of FIGS. By displaying the pop-up advertisements so that they are displayed on the upper side, a plurality of pop-up advertisements can be provided to the user at one time.

Meanwhile, the user device 200 may configure and output one pop-up advertisement with advertisement contents arranged according to priorities provided from the advertisement providing module 130. That is, outputting a plurality of pop-up advertisements at the same time as shown in FIG. 9 may cause inconvenience to the user. Therefore, in the pop-up advertisement service system in which the priority of each advertisement is determined by the reference region according to the embodiment of the present invention, a plurality of advertisement contents may be configured as one pop-up advertisement.

FIG. 10 illustrates a user device 200 in which a plurality of advertisement contents are arranged and output as one pop-up advertisement in a pop-up advertisement service system in which a priority for each advertisement is determined by a reference region according to an embodiment of the present invention. For example, FIG. The pop-up advertisements arranged in the order of advertisements C, D, B, F, A, and E according to the priority set in the example of FIGS. 3 to 6 are configured as one pop-up advertisement, as shown in FIG. As shown on the display of the user device 200. In addition, as shown in FIG. 10 (b), a pop-up advertisement may be configured and displayed in a form in which a user can check advertisement contents arranged according to priorities through page turning in one pop-up window. Among the plurality of advertisement contents constituting the pop-up advertisement, if the advertisement contents displayed on the user device 200 are selected by the user by clicking or touching, the service providing server 100 may provide an advertiser web page or details linked to the selected advertisement contents. Advertisements, video ads, and the like can be provided.

According to an embodiment, the user device 200 of the pop-up advertisement service system provided with priority determined for each advertisement by the reference area according to an embodiment of the present invention may display a pop-up advertisement with floating ads. In this case, while the pop-up window is floating on the web page or the application, the plurality of advertisement contents may be displayed while being changed at regular intervals. Of course, in an environment in which a pop-up advertisement may be displayed for a considerable time without completely covering a web page or an application screen, even if it is not a floating advertisement, the pop-up advertisement may be configured to be displayed in a single cycle in which a plurality of advertisement contents are changed at regular intervals. have.

FIG. 11 is a view illustrating an example in which a reference area of an advertisement is input in a pop-up advertisement service system in which priority of each advertisement is determined and provided by a reference area according to an embodiment of the present invention. The service providing server 100 may receive the reference area and the width of the advertisement on the map from the advertiser device 300. More specifically, as shown in FIG. 11, when the service providing server 100 receives the reference area and the width of the advertisement from the advertiser device 300, the service providing server 100 may display the position (I) of the advertiser to be a reference. Can be. Since the reference area of the advertisement is independent of the advertiser's physical location, the reference area may include the location of the advertiser, such as a light blue circle, but may be set to an area that does not include the location of the advertiser, such as a pink circle.

Meanwhile, the priority setting module 120 may select a category using at least one information selected from a group including user information, web / application information, and the like, and set a priority of an advertisement of the selected category. Here, the user information may include a user's age, gender, a category selected by the user, cookie information stored in the user device 200, and the web / application information may be a web page accessed from the user device 200 or executed. It may include the category, content, target audience, etc. of the application. By using such user information, web / application information, etc., a category in which the user is expected to be interested is selected, and the priority setting module 120 is limited to advertisements corresponding to the selected category among advertisements stored in the database module 110. You can set the priority. These categories may be stored in a tag format included in the advertisement in the database module 110. For example, the category may be variously set according to a business type of a company such as a restaurant, a bank, a lodging, and a cafe.

As such, the priority setting module 120 selects a category to set the priority of the advertisement, thereby reducing the amount of computation of the service providing server 100 and quickly setting the priority of the advertisement, as well as the user's interest. Advertisements that are more likely to have can be provided, thus maximizing the effectiveness of the advertisement.

As described above, according to the pop-up advertisement service system provided by determining the priority of each advertisement by the reference region according to an embodiment of the present invention, by setting the reference region of the advertisement, regardless of the physical location of the advertiser By providing a pop-up advertisement to the user device 200 in the area to be delivered to the user can directly deliver the advertising content, priority is set for the advertisement based on the width and distance of the reference area of the advertisement, the same user device Even when the same web page or the same application is executed at 200, the displayed advertisement may vary according to the location of the user device 200. In addition, since the user device 200 configures and outputs one pop-up advertisement with advertisement contents arranged according to priorities, the user device 200 may provide a plurality of advertisement contents with one pop-up, thereby minimizing the user's disapproval of the pop-up advertisement. Advertisement can be effectively provided according to priorities.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims

In the pop-up advertisement service system for providing a pop-up advertisement to the user device 200,

Receiving a pop-up advertisement request from the user device 200, and includes a service providing server 100 for providing a pop-up advertisement to the user device 200,

The service providing server 100,

A database module 110 for receiving and storing the advertisement content to be provided as the pop-up advertisement and the reference region of the advertisement independent of the position of the advertiser;

A priority setting module 120 for setting priorities of advertisements using a width and a distance of a reference area of the advertisement stored in the database module 110 based on the position specified by the position information of the user device 200; And

And an advertisement providing module 130 for arranging advertisement contents stored in the database module 110 according to the priority set by the priority setting module 120 and providing them to the user device 200.

The user device 200,

When an advertisement event occurs, the pop-up advertisement request is sent to the service providing server 100, the advertisement contents arranged in the priority order are received from the advertisement providing module 130, and the pop-up advertisement is composed of the received advertisement contents. Output,

The priority setting module 120,

The priority of the advertisement is set according to whether the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200.

When the reference area of the advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the priority area of the advertisement is set in order of wideness, but If you need to protect small businesses first, set the priority of ads in the narrowest order.

If the reference area of the advertisement stored in the database module 110 does not include a location specified by the location information of the user device 200, the location specified by the location information of the user device 200 and the A pop-up advertisement service system in which the priority of each advertisement is determined and provided by the reference region, wherein the priority of the advertisement is set in the order of shortest distance from the boundary line of the advertisement reference region.
The method of claim 1,

The advertising event is a web page access or application execution,

The user device 200 transmits the pop-up advertisement request to the service providing server 100 when the advertisement event occurs when a web page or an executed application connected to the user device 200 uses the pop-up advertisement. Pop-up advertisement service system characterized in that the priority for each advertisement is determined by the reference area provided.
The method of claim 2, wherein the user device 200,

When at least one action selected from the group including accessing a web page, moving a web page, closing a web page, running an application, moving an application menu, and logging in an application occurs, a pop-up advertisement is composed of the advertisement content, and the action is sequentially performed whenever the action occurs. Pop-up advertising service system characterized in that the output, the priority per advertisement is determined by the reference area provided.
The method of claim 1, wherein the user device 200,

Pop-up advertisement service system provided by determining the priority for each advertisement by the reference area, characterized in that for configuring the pop-up advertisement with the advertisement content provided from the advertisement providing module 130 and output at the same time.
The method of claim 1, wherein the user device 200,

Pop-up advertisement service provided by determining the priority of each advertisement by the reference area, characterized in that by configuring the output of one pop-up advertisement with the advertisement content arranged in accordance with the priority provided from the advertisement providing module 130 system.