WO2019203500A1

WO2019203500A1 - Advertisement service system for providing banner advertisement by inserting banner advertisement into content page according to priority determined on basis of reference regions

Info

Publication number: WO2019203500A1
Application number: PCT/KR2019/004391
Authority: WO
Inventors: 김찬홍
Original assignee: (주) 알트소프트
Priority date: 2018-04-20
Filing date: 2019-04-11
Publication date: 2019-10-24
Also published as: KR101961153B1

Abstract

According to an advertisement service system, presented in the present invention, for providing a banner advertisement by inserting the banner advertisement into a content page according to priority determined on the basis of reference regions, the priority of banner advertisements is determined by using the locations of advertisers, reference regions of independent banner advertisements, and location information of a user device, banner advertisement is matched to an advertisement region included in the content page according to the determined priority of the banner advertisements and the priority of the advertisement region so as to allow the banner advertisement to be provided to the user device by the insertion of the banner advertisement in the content page, and thus a banner advertisement according to location information can be provided to a content-viewing user in a region, in which an advertisement is to be provided, regardless of the physical location of the advertiser.

Description

Ad service system that provides banner ads by inserting them into content pages according to the priority determined by the reference area

The present invention relates to an advertisement service system, and more particularly, to an advertisement service system for inserting a banner advertisement into a content page according to a priority determined by a reference area.

Recently, as mobile devices such as smartphones and tablet PCs are rapidly spreading, more and more users are accessing various contents through mobile devices. That is, many users access a website or execute an application by using a mobile device to browse newspaper articles or check contents of blogs and cafes, and the number of people who subscribe to conventional paper newspapers is significantly reduced. Accordingly, various online contents that many users browse have received much attention from advertisers as an advertising means.

1 illustrates a banner advertisement displayed on a mobile device. Banner advertising is one of the most common advertising methods among mobile devices. As shown in FIG. 1, in general, content such as newspaper articles based on web or app (application) is displayed on a display of a mobile device, and bar-shaped advertisement contents are displayed together in some areas. The content corresponds to a banner, and the banner advertisement may have various shapes such as a square or a circle as well as a rectangular bar. When the user selects a banner advertisement by clicking or touching, etc., the user is connected to a specific website associated with the banner advertisement, so that the banner advertisement may naturally lead the user to a specific website.

Meanwhile, as mobile devices are widely used by users, advertisements using location information of mobile devices are provided. The location information collected through the GPS module of the mobile device may be used to provide a personalized advertisement to the user. For example, if the user is currently in the 'Gangnam-gu Office Station', the user may be provided with advertisements for businesses near the 'Gangnam-gu Office Station'. That is, the advertisement is provided by using the location information of the user and the location of the advertiser, so that the advertisement can be more effectively provided to the user.

However, in some business areas, when providing an advertisement to a user, you often need to consider where the advertisement should appear rather than the physical location of the advertiser. For example, in the case of software companies, it is effective to expose banner advertisements in places where users of the software are mostly concentrated regardless of the physical location of the company. When providing an advertisement using the physical location of the advertiser as in the prior art, there was a problem that the advertisement can not be effectively made to the user in the business field.

In addition, in the case of a banner advertisement inserted in a newspaper article as shown in FIG. 1, a newspaper company or an advertising agency provides an advertisement according to a contract, and there is a limitation in not using location information when providing a banner advertisement. In particular, since many users browse various contents with mobile devices, there is a possibility that various local advertisements can be provided by inserting advertisements into the contents according to the changing position of the mobile device. Therefore, it is necessary to introduce a technology that can effectively provide advertisements to content output from a mobile device using location information.

On the other hand, as the prior art related to the present invention, Korean Patent Publication No. 10-2011-0139871 'Terminal-based advertisement providing method and system', Korean Patent Publication No. 10-2011-0088204 'Advertising method using an online newspaper, Servers capable of doing this, and systems thereof have been proposed.

The present invention has been proposed to solve the above problems of the proposed methods, by using the reference area of the banner ad independent of the advertiser's location and the location information of the user device to determine the priority of the banner ad, Banner ads are matched with advertisement areas according to the priority of banner advertisements and the priority of advertisement areas included in content pages, and banner advertisements are inserted on content pages to be provided to user devices. Providing an advertisement service system that inserts a banner advertisement into a content page according to a priority determined by a reference region, which can provide a banner advertisement based on location information to a user viewing the content in a desired area. The purpose.

In addition, the present invention, by storing a larger number of banner ads than the number of the advertising area to insert the banner ads on the content page, by inserting the banner ads on the content page according to the priority, can receive a large number of orders, It is another object of the present invention to provide an advertisement service system in which banner advertisements are inserted and provided in a content page according to a priority determined by a reference area, which can give exposure to various banner advertisements.

The advertisement service system for inserting a banner advertisement into the content page according to the priority determined by the reference area according to the characteristics of the present invention for achieving the above object,

And a service providing server for inserting the banner advertisement in an advertisement area of a content page and providing the same to the user device.

The service providing server,

A database module for receiving and storing a banner advertisement to be inserted into an advertisement region of the content page and a reference region of the banner advertisement independent of the position of an advertiser;

A priority setting module for setting the priority of the banner advertisement using the reference area of the banner advertisement stored in the database module based on the position specified by the location information of the user device;

An advertisement matching module for matching the banner advertisement with the advertisement region according to the priority of the banner advertisement set in the priority setting module and the priority of the advertisement region included in the content page; And

And an advertisement providing module for inserting the banner advertisement stored in the database module into the matched advertisement region and providing the same to the user device.

Preferably, the content page,

It may be a page displaying at least one selected from the group including newspaper articles, portal site posts, blog posts, and cafe posts.

Preferably, the database module,

A plurality of types of banner advertisements may be stored according to the form of the advertisement region of the content page.

Preferably, the priority setting module,

The priority of the banner advertisement may be set according to whether the reference area of the banner advertisement stored in the database module includes a location specified by the location information of the user device.

More preferably, the priority setting module,

When the reference area of the banner advertisement stored in the database module includes a location specified by the location information of the user device, the priority of the banner advertisement may be set in the order of wideness of the reference area of the banner advertisement.

More preferably, the priority setting module,

If the reference area of the banner advertisement stored in the database module does not include the location specified by the location information of the user device, the location specified by the location information of the user device and the boundary line of the reference area of the banner advertisement The priority of banner advertisements may be set in the order of shortest distance.

Preferably, the priority setting module,

A category may be selected using at least one piece of information selected from a group including user information, information of the content page, and information of an advertisement region, and priority of the banner advertisement of the selected category may be set.

Preferably, the advertisement matching module,

The banner advertisement may be matched according to the priority of the number of advertisement regions included in the content page.

According to an advertisement service system for inserting a banner advertisement into a content page according to a priority determined by the reference region proposed by the present invention, the reference region of the banner advertisement independent of the advertiser's position and the position information of the user device are provided. To prioritize banner ads, and to match banner ads and ad areas according to the determined priority of banner ads and the priority of advertisement areas included in content pages, and to insert banner ads on content pages and provide them to user devices. In addition, regardless of the physical location of the advertiser, it is possible to provide a banner advertisement according to the location information to a user viewing the content in the area to be advertised.

In addition, according to the present invention, by storing a larger number of banner ads than the number of the advertising area for inserting the banner ads on the content page and inserting the banner ads on the content page according to the priority, can receive a large number of orders For example, you can give exposure to various banner ads.

1 illustrates a banner ad displayed on a mobile device.

2 is a diagram illustrating a configuration of an advertisement service system for inserting and providing a banner advertisement into a content page according to a priority determined by a reference region according to an embodiment of the present invention.

3 is a diagram illustrating a detailed configuration of a service providing server in an advertisement service system for inserting and providing a banner advertisement into a content page according to a priority determined by a reference region according to an embodiment of the present invention.

4 illustrates an example of a content page including a plurality of advertisement areas in an advertisement service system for inserting a banner advertisement into a content page according to a priority determined by a reference area according to an embodiment of the present invention. One drawing.

FIG. 5 illustrates an example of a reference area in an advertisement service system for inserting and providing a banner advertisement into a content page according to a priority determined by the reference area according to an embodiment of the present invention.

FIG. 6 is a diagram illustrating a priority setting module of a priority setting module of an advertisement service system for inserting and providing a banner advertisement to a content page according to a priority determined by a reference region according to an embodiment of the present invention. .

7 is a priority for the reference areas B, C and D in the priority setting module of the advertisement service system for inserting and providing a banner advertisement in a content page according to the priority determined by the reference area according to an embodiment of the present invention. Drawing showing how to set the ranking.

8 is a priority for reference areas A, E, and F in the priority setting module of the advertisement service system for inserting and providing a banner advertisement in a content page according to the priority determined by the reference area according to an embodiment of the present invention. Drawing showing how to set the ranking.

9 illustrates a banner advertisement output to a display unit of a user device in an advertisement service system for inserting and providing a banner advertisement in a content page according to a priority determined by a reference region according to an embodiment of the present invention.

10 is a diagram illustrating a state in which a reference region of a banner advertisement is input in an advertisement service system for inserting and providing a banner advertisement in a content page according to a priority determined by a reference region according to an embodiment of the present invention.

X: location specified by location information of the user device

100: service providing server

110: database module

120: priority setting module

130: Ad Matching Module

140: Ad Serving Module

200: user device

300: content serving server

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, throughout the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term "comprising" a certain component means that the component may further include other components, except for the case where there is no contrary description.

FIG. 2 is a diagram illustrating a configuration of an advertisement service system for inserting a banner advertisement into a content page according to a priority determined by a reference region according to an embodiment of the present invention. As shown in FIG. 2, an advertisement service system for inserting a banner advertisement into a content page according to a priority determined by a reference area according to an embodiment of the present invention provides a banner advertisement to the user device 200. As an advertisement service system to provide, it may be configured to include a service providing server 100, and may further include a user device 200 and the content providing server 300.

The service providing server 100 may insert a banner advertisement into the advertisement area of the content page and provide the same to the user device 200. That is, the service providing server 100 may insert a banner advertisement on the content page as shown in FIG. 1 so that the banner advertisement is output together with the content to the user device 200. Providing the banner advertisement to the user device 200 may mean transmitting data about the banner advertisement displayed on the display of the user device 200 to the user device 200 through a network.

The user device 200 may be a device capable of transmitting and receiving data with the service providing server 100 through a network. Here, the user device 200 may include a mobile device such as a smartphone, a tablet PC, and a wearable device, as shown in FIG. 2, and may use location information. It may include a personal computer (PC), a laptop computer, and the like. However, the user device 200 of the present invention is not limited to the above-described types of devices, and can transmit and receive data to and from the service providing server 100 through a network and insert a banner advertisement into a content page through a display unit to output the data. Any device may be included in the user device 200 regardless of its specific type.

The content providing server 300 may be a server that provides various content pages to the user device 200. Here, the content page may be a page displaying at least one selected from a group including a newspaper article, a portal site post, a blog post, and a cafe post, and may include at least one advertisement area.

Meanwhile, in the present invention, the network may be a wired or mobile radio network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), or the like. It may include all kinds of wireless networks such as satellite communication networks, wireless broadband internet (WIBRO), high speed downlink packet access (HSDPA), and the like.

3 is a diagram illustrating a detailed configuration of a service providing server 100 in an advertisement service system for inserting and providing a banner advertisement in a content page according to a priority determined by a reference region according to an embodiment of the present invention. to be. As shown in FIG. 3, the service providing server 100 of the advertisement service system for inserting and providing a banner advertisement into a content page according to a priority determined by a reference region according to an embodiment of the present invention is a database module. 110, the priority setting module 120, the advertisement matching module 130, and the advertisement providing module 140 may be configured. Hereinafter, each component constituting the service providing server 100 will be described in detail.

The database module 110 may receive and store a banner advertisement to be inserted into the advertisement region of the content page and a reference region of the banner advertisement independent of the position of the advertiser. In this case, the banner advertisement may be data including a text, an image, a sound, and a video. In addition, the reference area may be used to set the priority of the banner advertisement in the priority setting module 120 which will be described in detail later. Since the banner advertisement has the highest priority in the reference region, the reference region may correspond to an area where the banner advertisement is most exposed to the user. This reference area may be set through an advertiser device (not shown) and may be independent of the advertiser's physical location. That is, even though the advertiser is in the 'A' area, the reference area of the banner advertisement may be set as the 'B' area.

Meanwhile, in some embodiments, the width of the reference area may be determined according to the advertising cost. Alternatively, the width of the reference area may be determined by the service providing server 100 by using the popularity or recommendation of the content independently of the advertising cost. For example, when the popularity of the banner advertisement A is higher than the popularity of the banner advertisement B, the width of the reference region of the banner advertisement A may be determined to be wider than that of the banner advertisement B. However, the width of the reference area is not only determined by the above-described embodiment, but may be determined in various ways.

In addition, the database module 110 may store a plurality of types of banner advertisements according to the form of the advertisement area of the content page. That is, in the present invention, since the banner advertisement is inserted into the advertisement area of the content page and provided to the user, the banner advertisement may have various shapes such as a rectangle, a square, a polygon, a circle, an oval, and one banner according to the shape of the advertisement area. The advertisement can be stored in various forms and inserted according to the form of the advertisement area.

The priority setting module 120 may set the priority of the banner advertisement using the reference area of the banner advertisement stored in the database module 110 based on the position specified by the location information of the user device 200. More specifically, the priority setting module 120 may set the priority according to the width and distance of the reference area of the banner advertisement based on the position of the user device 200. Detailed configuration of setting the priority of the banner advertisement in the priority setting module 120 will be described later in detail.

The advertisement matching module 130 may match the banner advertisement with the advertisement region according to the priority of the banner advertisement set in the priority setting module 120 and the priority of the advertisement region included in the content page. In the priority setting module 120, the priority of the banner advertisement may be set, and the priority of the advertisement area included in the content page may be set in advance. The advertisement matching module 130 may match the banner advertisement and the advertisement region one-to-one according to each priority, but according to an embodiment, the banner advertisement and the advertisement region may be matched one-to-many or many-to-one.

4 illustrates an example of a content page including a plurality of advertisement areas in an advertisement service system for inserting a banner advertisement into a content page according to a priority determined by a reference area according to an embodiment of the present invention. One drawing. As shown in FIG. 4, an internet news content page consisting of three pages may include a total of six advertisement areas, and priority levels 1 to 6 may be set. In an advertisement service system for inserting a banner advertisement into a content page according to a priority determined by a reference area according to an embodiment of the present invention, the content providing server 300 for providing the content page is included in the corresponding content page. The advertisement area may be set, and the priority of the advertisement area may be set in advance. The priority of the advertisement area may be determined by the size of the advertisement area, the position on the content page, the actual user exposure frequency, and the like. In addition, the advertisement area may be in the form of a rectangle or a square as shown in FIG. 4, but may be a polygon, a circle, or the like, or may be superimposed on the content in the form of a floating window. Although the content consisting of three pages is illustrated as an example in FIG. 4, the content page may be configured as one scrollable page.

Meanwhile, the advertisement matching module 130 may match banner advertisements according to the priority of the number of advertisement regions included in the content page. That is, the number of banner advertisements stored in the database module 110 may be very large. The advertisement matching module 130 of the present invention may match banner advertisements according to the priority of the number of advertisement regions included in the content page. . For example, as shown in FIG. 4, for a content page including six advertisement areas, six banner advertisements may be matched with the advertisement areas in the order of high priority.

The advertisement providing module 140 may insert the banner advertisement stored in the database module 110 into the matched advertisement region and provide the same to the user device 200. That is, the advertisement providing module 140 may insert and provide a banner advertisement in the matched advertisement region according to the matching result of the advertisement matching module 130. That is, the advertisement providing module 140 may transmit banner advertisement data and matching information to the user device 200 through a network, and the user device 200 may match banner advertisement data and matching received from the advertisement providing module 140. Using the information and the content page data provided from the content providing server 300, the content page into which the banner advertisement is inserted according to the matching information may be output to the display.

FIG. 5 is a diagram illustrating a reference area in an advertisement service system for inserting and providing a banner advertisement into a content page according to a priority determined by the reference area according to an embodiment of the present invention. Hereinafter, the reference areas A, B, C, D, E, and F of the banner advertisements A, B, C, D, E, and F are set as shown in the example shown in FIG. 5, and the position information of the user device 200 is shown. When the position specified by X is X, the configuration of setting the priority of the banner advertisement in the priority setting module 120 will be described.

6 is a view of setting priorities in the priority setting module 120 of an advertisement service system for inserting and providing a banner advertisement to a content page according to a priority determined by a reference region according to an embodiment of the present invention. Figure is shown. As shown in FIG. 6, the priority setting module 120 of the advertisement service system for inserting and providing a banner advertisement into a content page according to the priority determined by the reference region according to an embodiment of the present invention may include a database. The priority of the banner advertisement may be set according to whether the reference area of the banner advertisement stored in the module 110 includes a location specified by the location information of the user device 200. More specifically, the priority setting module 120 increases the priority of the banner advertisement when the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200. Can be set.

Referring to FIG. 5, the location X specified by the location information of the user device 200 is included in the reference areas B, C, and D, but is not included in the reference areas A, E, and F. Accordingly, as shown in FIG. 6, the priority setting module 120 may refer to the priority for the reference areas B, C, and D including the location X specified by the location information of the user device 200. It can be set higher than the regions A, E and F. Accordingly, the priority setting module 120 may set the priority of the banner advertisements B, C, and D having the reference regions B, C, and D to be higher than the banner advertisements A, E, and F having the reference regions A, E, and F. have.

7 is a reference area B, C, and D in the priority setting module 120 of the advertisement service system for inserting and providing a banner advertisement to a content page according to the priority determined by the reference area according to an embodiment of the present invention. A diagram illustrating how to set priorities for. Priority setting module 120, if the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the banner area in the order that the reference area of the banner ad wide Advertisement priority can be set. As shown in FIG. 7, the reference areas B, C, and D include the location X specified by the location information of the user device 200. However, among these reference areas, the area of the reference area C is the widest, followed by the reference area D, and finally, the reference area B in order. Accordingly, the priority setting module 120 may set the priority of the banner advertisements in the order of the banner advertisements C, D, and B with respect to the banner advertisement having the reference areas B, C, and D.

According to an embodiment, the priority setting module 120 may set the reference value of the banner advertisement when the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200. It is also possible to prioritize banner ads in order of narrow area.

8 is a reference area A, E, and F in the priority setting module 120 of the advertisement service system for inserting and providing a banner advertisement in a content page according to the priority determined by the reference area according to an embodiment of the present invention. A diagram illustrating how to set priorities for. Priority setting module 120, if the reference area of the banner advertisement stored in the database module 110 does not include a location specified by the location information of the user device 200, the location information of the user device 200 The priority of the banner advertisement can be set in the order of the shortest distance between the position specified by the position and the boundary line of the reference region of the banner advertisement. As shown in FIG. 8, the reference areas A, E, and F do not include the location X specified by the location information of the user device 200. At this time, among these reference areas, the shortest distance from the boundary line of the reference area F is the shortest, based on the location X specified by the location information of the user device 200, and then the reference area A, finally, The shortest distance from the boundary line is short in the order of the reference region E. Accordingly, the priority setting module 120 may set the priority of the banner advertisements in the order of the banner advertisements F, A, and E with respect to the banner advertisement having the reference areas A, E, and F.

9 illustrates a banner advertisement output to a display unit of a user device 200 in an advertisement service system for inserting and providing a banner advertisement in a content page according to a priority determined by a reference area according to an embodiment of the present invention. One drawing. 5 to 8, the priority setting module 120 may set the priority of banner advertisements in the order of banner advertisements C, D, B, F, A, and E. FIG.

Since the advertisement matching module 130 matches the banner advertisement and the advertisement region according to their priorities, the banner advertisement C is the advertisement region 1 of FIG. 4, the banner advertisement D is the advertisement region 2, the banner advertisement B is the advertisement region 3, and so on. The banner advertisement F may be matched with the advertisement region 4, the banner advertisement A with the advertisement region 5, and the banner advertisement E with the advertisement region 6, respectively. As shown in FIG. 9, a banner page is inserted and output to the user device 200 according to a matching result.

In addition, the advertisement matching module 130 may match one banner advertisement to the plurality of advertisement regions. That is, when the number of banner advertisements having priority is set smaller than the number of advertisement regions included in the content page, banner advertisements are sequentially matched according to the priority set by the priority setting module 120, and then the remaining advertisement regions are added to the remaining advertisement regions. Banner ads may be re-matched in the order of highest priority. For example, as shown in FIG. 4, there are six advertisement areas, and there may be only four banner advertisements in the order of banner advertisements C, D, B, and F. FIG. At this time, the advertisement matching module 130 matches the banner advertisements C, D, B, and F to the

advertisement regions

1, 2, 3, and 4, respectively, and reverts the banner advertisement C to the advertisement region 5 and the banner advertisement D to the advertisement region 6. Can match each.

According to an embodiment, the advertisement matching module 130 matches a plurality of banner advertisements to one advertisement region, and the advertisement providing module 140 changes and provides a plurality of banner advertisements matching the advertisement region at regular time intervals. You may. That is, if the number of banner advertisements having a higher priority is set than the number of advertisement regions included in the content page, the banner advertisements are sequentially matched according to the priority set by the priority setting module 120, and then the remaining banner advertisements are matched. Can be matched to the advertisement area in order. For example, for nine banner advertisements of banner advertisements A, B, C, D, E, F, G, H and I, banner advertisements C, D, B, F, A, E, G, H and I If the priority is set in the order of, and the number of advertisement areas is six as shown in FIG. 4, banner advertisements A to F are matched to the advertisement areas 1 to 6 as shown in FIG. Can be further matched to the banner advertisement G, the banner advertisement H in the advertisement region 2, and the banner advertisement I in the advertisement region 3. In the advertisement region 1, the banner advertisement C may be displayed first, and when the predetermined time elapses, the banner advertisement C may be changed and displayed. The banner advertisement C may be displayed again after the predetermined time elapses.

In addition, even when the number of advertisement areas included in the content page and the number of priority-advertised banner advertisements are the same, banner advertisements may be changed and displayed at regular time intervals. That is, the banner advertisement may be sequentially changed and output at predetermined time intervals according to the set priority from the banner advertisement matched with the advertisement region. For example, in the example shown in FIG. 9, the banner advertisement C is first outputted to the advertisement region 1, and the banner advertisements D, B, F, A, and E are sequentially changed and output according to the set priority at regular time intervals. Can be. In addition, the banner advertisement D may be output to the advertisement region 2 first, and the banner advertisements B, F, A, E, and C may be sequentially changed and output at regular time intervals.

Meanwhile, the priority setting module 120 selects a category using at least one information selected from a group including user information, information of a content page, and information of an advertisement area, and selects a priority of banner advertisements of the selected category. Can be set. Here, the user information may include a user's age, gender, a category selected by the user, cookie information stored in the user device 200, and the information of the content page may include a kind of content, a content, a target readership, and the like. The information of the advertisement region may include the form of the advertisement region. Using the user information and the like, the user selects a category that is expected to be of interest, and the priority setting module 120 selects a priority only for banner advertisements corresponding to the selected category among banner advertisements stored in the database module 110. Can be set. These categories may be stored in a tag format included in the banner advertisement in the database module 110. For example, the category may be variously set according to a business type of a company such as a restaurant, a bank, a lodging, and a cafe.

In addition, the service providing server 100 periodically receives location information from the user device 200, and when the location specified by the received location information of the user device 200 is changed, the priority setting module 120. ), The banner advertisement may be provided on the content page of the user device 200 according to the reset priority.

In addition, when the new content page is loaded on the user device 200, the same content page is reloaded, or when the display output time of one content page exceeds a predetermined time, the priority setting module 120 is executed. By resetting the priority of the banner advertisement, the banner advertisement may be provided on the content page of the user device 200 according to the reset priority. In particular, since an event such as loading or reloading of a content page may occur in a state where the user does not move, a banner advertisement other than a banner advertisement that has already been provided may be inserted into the content page for a predetermined time.

FIG. 10 is a diagram illustrating a state in which a reference area of a banner advertisement is input in an advertisement service system for inserting and providing a banner advertisement in a content page according to a priority determined by the reference region according to an embodiment of the present invention. . The service providing server 100 may receive the reference area and the width of the banner advertisement on the map from the advertiser device. More specifically, as shown in FIG. 9, when the service providing server 100 receives the reference area and the width of the banner advertisement from the advertiser device, the service providing server 100 may display the position (I) of the advertiser to be a reference. . Since the reference area of the banner advertisement is independent of the advertiser's physical location, the reference area may include the location of the advertiser, such as a light blue circle, but may be set to an area that does not include the location of the advertiser, such as a pink circle.

As such, by setting the priority of the banner advertisement by selecting the category, the priority setting module 120 may reduce the amount of calculation of the service providing server 100 and quickly set the priority of the banner advertisement, as well as the user. Can provide banner ads that are likely to be of interest, thus maximizing the effectiveness of the ads.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims

In the advertisement service system for providing a banner advertisement to the user device 200,

A service providing server 100 which inserts the banner advertisement into an advertisement area of a content page and provides the service to the user device 200,

The service providing server 100,

A database module 110 for receiving and storing a banner advertisement to be inserted into an advertisement region of the content page and a reference region of the banner advertisement independent of the position of the advertiser;

Priority setting module 120 for setting the priority of the banner advertisement according to the width and distance of the reference area of the banner advertisement stored in the database module 110 based on the position specified by the location information of the user device 200 );

An advertisement matching module 130 for matching the banner advertisement with the advertisement region according to the priority of the banner advertisement set in the priority setting module 120 and the priority of the advertisement region included in the content page; And

An advertisement providing module 140 inserting a banner advertisement stored in the database module 110 into the matched advertisement region and providing the same to the user device 200;

The priority of the advertisement area included in the content page is preset by at least one of the size of the advertisement area, the location on the content page, and the user exposure frequency.

The priority setting module 120,

The priority of the banner advertisement is set according to whether the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200.

(1) When the reference area of the banner advertisement stored in the database module 110 includes a location specified by location information of the user device 200, the reference area of the banner advertisement is prioritized in a wide order. Set the rank,

(2) When the reference area of the banner advertisement stored in the database module 110 does not include a location specified by the location information of the user device 200, the location defined by the location information of the user device 200 is specified. The priority of the banner ad is set in the order of the shortest distance between the position and the boundary of the reference area of the banner ad.

The priority of the banner advertisement when the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200 is determined by the location information of the user device 200. It is characterized by setting the priority of the banner advertisement in the order of the priority set in the above (2) and the priority set in the above (1) by setting higher than the banner advertisement in the case of not including the specified position, Ad service system that inserts and provides banner ads on the content page according to the priority determined by the reference area.
The method of claim 1, wherein the content page,

It is a page displaying at least one selected from the group including newspaper articles, portal site posts, blog posts, and cafe posts. Ad service system.
The method of claim 1, wherein the database module 110,

And a plurality of types of banner advertisements are stored according to the form of the advertisement region of the content page. The advertisement service system inserts and provides a banner advertisement in the content page according to the priority determined by the reference region.
The method of claim 1, wherein the priority setting module 120,

A reference area, wherein a category is selected using at least one information selected from a group including user information, information of the content page, and information of an advertisement area, and priority of the banner advertisement of the selected category is set; Ad service system that inserts a banner ad into the content page according to the priority determined by the.
The method of claim 1, wherein the advertisement matching module 130,

And matching the banner advertisement according to the priority of the number of advertisement regions included in the content page. The advertisement service system inserting and providing a banner advertisement in the content page according to the priority determined by the reference region.