WO2021125593A1 - Banner advertisement service system providing pre-selected banner advertisements for each unit cell - Google Patents

Banner advertisement service system providing pre-selected banner advertisements for each unit cell Download PDF

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Publication number
WO2021125593A1
WO2021125593A1 PCT/KR2020/016628 KR2020016628W WO2021125593A1 WO 2021125593 A1 WO2021125593 A1 WO 2021125593A1 KR 2020016628 W KR2020016628 W KR 2020016628W WO 2021125593 A1 WO2021125593 A1 WO 2021125593A1
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Prior art keywords
advertisement
banner
unit cell
banner advertisement
module
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PCT/KR2020/016628
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French (fr)
Korean (ko)
Inventor
김찬홍
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(주) 알트소프트
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Publication of WO2021125593A1 publication Critical patent/WO2021125593A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

Definitions

  • the present invention relates to a banner advertisement service system, and more particularly, to a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell.
  • FIG. 1 is a diagram illustrating a banner advertisement displayed on a mobile device.
  • banner advertisement is one of the most common advertisement methods.
  • FIG. 1 in general, while content is displayed on the display of a mobile device while surfing the web, bar-shaped advertisement content is also displayed in some areas, and the bar-shaped advertisement content corresponds to a banner.
  • the banner advertisement can naturally lead the user to a specific website.
  • banner advertisements using location information of the mobile devices are being provided.
  • location information collected through the GPS module of the mobile device By using the location information collected through the GPS module of the mobile device, a personalized banner advertisement can be provided to the user.
  • a banner advertisement for a company near 'Gangnam-gu Office Station' may be provided to the user. That is, since the banner advertisement is provided using the user's location information and the advertiser's location, it is possible to more effectively provide the banner advertisement to the user.
  • banner advertisements when providing banner advertisements to users, it is often necessary to consider the location where the advertisement should be exposed rather than the physical location of the advertiser. For example, in the case of a software company, it is effective for banner advertisements to be exposed in places where users who use the software are concentrated, regardless of the physical location of the company. As in the prior art, when banner advertisements are provided using the advertiser's physical location, there is a problem in that advertisements cannot be effectively performed to users in the corresponding business field.
  • Patent Registration No. 10-1914588 (Title of the invention: banner advertisement service system in which priority is determined for each banner advertisement by reference area, registration date: October 29, 2018) is disclosed.
  • advertisements can be effectively provided through such prior art, in order to set priorities for each banner advertisement in a complex area such as a city center where there is a large floating population and the reference area for various advertisements is complicatedly set, the amount of calculation increases rapidly There is an excessive load on the system, and it is difficult to set and provide priorities of banner advertisements in real time.
  • the present invention has been proposed to solve the above problems of the previously proposed methods, and divides an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and provides a banner for each unit cell.
  • An object of the present invention is to provide a banner advertisement service system capable of providing banner advertisements and providing banner advertisements selected in advance for each unit cell.
  • a banner advertisement service system that provides banner advertisements selected in advance for each unit cell
  • a banner advertisement service system for providing a banner advertisement to a local device, the system comprising:
  • a service providing server receiving a banner advertisement request from the local device and providing a banner advertisement to the local device
  • the service providing server provides server,
  • a database module for receiving and storing a reference area of the banner advertisement independent of the content to be displayed as the banner advertisement and the location of the advertiser;
  • An advertisement dictionary for dividing an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and preselecting a banner advertisement for each unit cell according to whether the unit cell is included in the reference area selection module;
  • the advertisement When receiving a banner advertisement request from the local device, the advertisement provided to the local device by arranging the banner advertisements previously selected in the advertisement preselection module for a unit cell including a location specified by the location information of the local device. It is characterized in its configuration to include a providing module.
  • the unit cell Preferably, the unit cell,
  • the advertisement pre-selection module comprises:
  • a banner advertisement in which the reference area includes a predetermined ratio or more of the unit cell may be selected for the unit cell.
  • the advertisement providing module comprises:
  • banner advertisements selected in advance for the changed unit cell may be arranged and provided to the local device.
  • the advertisement providing module comprises:
  • the pre-selected banner advertisements may be provided in random order, or may be provided in a manner arranged according to a preset priority.
  • a priority setting module for setting the priority of the banner advertisement selected in the advertisement pre-selection module in advance to preset the priority of the banner advertisement for each unit cell;
  • the advertisement providing module sorts the pre-selected banner advertisement according to a priority preset in the priority setting module for the corresponding unit cell to provide it to the local device.
  • the advertisement pre-selection module More preferably, the advertisement pre-selection module
  • the reference area first selects a banner advertisement including the unit cell, and the reference area selects a second banner advertisement that does not include the unit cell,
  • the priority setting module is the priority setting module
  • the priority of the first selected banner advertisement may be set higher than the priority of the second selected banner advertisement.
  • the priority setting module More preferably, the priority setting module
  • the priority of the banner advertisement may be set according to the width and distance of the reference area of the selected banner advertisement based on the unit cell.
  • an advertisement area in which a plurality of reference areas are set is divided into a plurality of unit cells having a size smaller than the reference area, and each unit cell banner advertisements are selected in advance for the , and by arranging and providing the banner advertisements selected in advance for the unit cell including the location of the local device, the reference area is set in a complicated manner and the advertisement area with many local devices is quickly and without server load. banner advertisements can be provided in real time.
  • FIG. 1 is a diagram illustrating a banner advertisement displayed on a mobile device.
  • FIG. 2 is a diagram illustrating a configuration of a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
  • FIG. 3 is a diagram illustrating a configuration of a service providing server in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a reference area and a unit cell set in a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell, and a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a reference area in a banner advertisement service system that provides a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
  • FIG. 6 is a diagram illustrating a state in which priorities are set in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention.
  • a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention is a banner advertisement service system for providing a banner advertisement to a local device 200,
  • the service providing server 100 for providing a banner advertisement to the local device 200 may be included, and the local device 200 may be further included.
  • the service providing server 100 may receive a banner advertisement request from the local device 200 and provide the banner advertisement to the local device 200 .
  • the service providing server 100 providing the banner advertisement to the local device 200 means that data for the banner advertisement to be displayed on the display of the local device 200 is transmitted to the local device 200 through the network. it means.
  • the local device 200 may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network.
  • the local device 200 may include a local box or a mobile device, as shown in FIG. 2 .
  • the local box may be a device including a display unit. Also, the local box may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network. Accordingly, the local box may receive data about the banner advertisement from the service providing server 100 and output the banner advertisement to the display unit. Meanwhile, any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting a banner advertisement through a display unit may be included in the local box regardless of the specific type thereof.
  • the mobile device 200 may include devices such as a smartphone, a tablet PC, and a wearable device.
  • the mobile device 200 is not limited to the type of device described above, and any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting a banner advertisement through a display unit is irrespective of the specific type. It may be included in the mobile device 200 .
  • the network is a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN) or a mobile radio communication network (mobile radio communication network), It can be implemented in all kinds of wireless networks, such as satellite communication networks, Bluetooth, Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), Long Term Evolution (LTE), 5G (5th Generation Mobile Telecommunication), etc. .
  • LAN local area network
  • WAN wide area network
  • VAN value added network
  • mobile radio communication network mobile radio communication network
  • FIG. 3 is a diagram illustrating a configuration of a service providing server 100 in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention.
  • the service providing server 100 of the banner advertisement service system for providing banner advertisements selected in advance for each unit cell according to an embodiment of the present invention includes a database module 110 and an advertisement preselection module. 120 and the advertisement providing module 130 may be included, and may further include a priority setting module 140 .
  • each configuration of the service providing server 100 will be described in detail.
  • the database module 110 may receive and store content to be displayed as a banner advertisement and a reference area of the banner advertisement independent of the location of the advertiser.
  • the content may be data including text, image, sound, and video.
  • the reference area may be used to preselect a banner advertisement for each unit cell in the advertisement preselection module 120 to be described later. Since the banner advertisement has the highest priority in the reference area, the reference area corresponds to an area where the banner advertisement can be most exposed to the user. This reference area may be set through an advertiser device (not shown), and may be independent of the advertiser's physical location. That is, even if the advertiser is in the 'A' area, the reference area of the banner advertisement may be set as the "B" area.
  • the position, shape (polygonal or circular, etc.), width, number, etc. of the reference area of the banner advertisement may vary, and a plurality of reference areas having different positions, shapes, widths, etc. may be set in one banner advertisement.
  • the advertiser may input the reference area of the banner advertisement into the database module 110 by arranging reference areas of various shapes and widths on the digital map.
  • the width of the reference area may be determined according to an advertisement cost.
  • the width of the reference area may be independently determined by the service providing server 100 using the popularity or recommendation of the content, independent of the advertising cost. For example, if the popularity of the banner advertisement content A is higher than that of the banner advertisement B, the width of the reference area of the banner A advertisement may be determined to be wider than the reference area of the banner advertisement B.
  • the width of the reference region is not determined only by the above-described embodiment, and may be determined by various methods.
  • the database module 110 may receive and store a plurality of reference areas for one banner advertisement. Since the reference area of the banner advertisement may be independently set in a plurality of areas without being dependent on the physical location of the advertiser, the banner advertisement may be more effectively exposed to the user through the plurality of reference areas.
  • the advertisement preselection module 120 divides an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and performs banner advertisement for each unit cell according to whether the unit cell is included in the reference area. can be selected in advance.
  • the advertisement area may be an area wide enough to set a plurality of reference areas as an area for advertising, for example, the entire Republic of Korea, the entire Seoul city, Gangnam-gu, or the like.
  • FIG. 4 is a diagram illustrating a reference area and a unit cell set in the banner advertisement service system for providing a banner advertisement selected in advance for each unit cell, and a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
  • the banner advertisement service system for providing banner advertisements selected in advance for each unit cell according to an embodiment of the present invention as shown in FIG. 4 , reference areas A, B, C of banner advertisements A, B, C and D and D are set, and an advertisement area is divided into square-shaped unit cells to configure a grid shape.
  • the advertisement preselection module 120 may select the banner advertisements A, B, and C in advance for the unit cell 1.
  • banner advertisements B, C, and D may be preselected for unit cell 2 in advance.
  • the advertisement preselection module 120 may preselect each banner advertisement for all unit cells constituting the grid shape.
  • the unit cell may have various sizes and shapes, but may have a uniform size and shape in the advertisement area. That is, as shown in FIG. 4 , the advertisement area may be divided into a grid shape and include square-shaped unit cells, but the advertisement area may be divided into a honeycomb shape and include hexagonal unit cells, and other triangles may be included. , a pentagonal shape, a fan shape, etc. may be various shapes.
  • the size and shape of the unit cell may be determined according to the degree of congestion including the number of reference areas set in the advertisement area and the degree of overlap. For example, in an area with a large floating population, such as Gangnam-gu, Seoul, there may be many advertisements to be provided and a high level of congestion may occur because the reference area is set complexly. In such a high-congested area, a banner advertisement can be precisely provided by setting the size of the unit cell to be small. For example, the unit cell may be set small enough to be 1/10 the size of the smallest reference area.
  • the efficiency of the advertisement preselection module 120 may be improved by removing or merging a unit cell having almost no advertisement provision history below the reference value or merging it with neighboring unit cells. . That is, by removing or merging unit cells that do not need to select banner advertisements in advance, such as unit cells on a river that cannot be actually visited by people, it is possible to reduce the amount of calculation and increase efficiency.
  • the advertisement pre-selection module 120 may select a banner advertisement in which the reference area includes a predetermined ratio or more of the unit cell for the unit cell. Therefore, even if not all of the unit cells, when a predetermined ratio or more is included in the reference area, a banner advertisement corresponding to the reference area may be selected.
  • the advertisement providing module 130 When the advertisement providing module 130 receives a banner advertisement request from the local device 200 , the advertisement preselection module 120 pre-selects the unit cell including the location specified by the location information of the local device 200 in advance.
  • the selected banner advertisements may be arranged and provided to the local device 200 . That is, the advertisement providing module 130 may transmit a banner advertisement selected in advance for the unit cell in which the local device is located to the local device 200 through the network.
  • the local device 200 may display the banner advertisement to the user by outputting the data about the banner advertisement received from the advertisement providing module 130 to the display.
  • the advertisement providing module 130 aligns the banner advertisements selected in advance with respect to the changed unit cell to the local device 200 .
  • the advertisement providing module 130 may provide banner advertisements A, B, and C, and then change to banner advertisements B, C, and D.
  • the advertisement providing module 130 may classify and provide banner advertisements by category.
  • the advertisement providing module 130 may provide only the banner advertisement included in the category selected by the user by filtering the banner advertisement provided to the local device 200 according to the category.
  • These categories may be stored in the form of tags included in the banner advertisement in the database module 110 .
  • the category may be set in various ways according to the business type of the company, such as restaurants, banks, lodgings, and cafes.
  • the advertisement providing module 130 may provide the banner advertisements selected in random order or provide them according to a preset priority. That is, in the example shown in FIG. 4 , when the local device 200 is located in the unit cell 1, the advertisement providing module 130 displays the banner advertisements A, B and C A->B->C, B->A->C, C->A->B, etc. can be provided by sorting in various orders, either randomly or in a priority set in advance by the priority setting module 140 to be described in detail below. It can be provided by sorting accordingly.
  • the priority setting module 140 may set the priority of the banner advertisement selected by the advertisement preselection module 120 to preset the priority of the banner advertisement for each unit cell.
  • the advertisement providing module 130 preselects a unit cell including a location specified by the location information of the local device 200 according to a priority preset in the priority setting module 140 for the corresponding unit cell.
  • the displayed banner advertisements may be arranged and provided to the local device 200 . That is, in the banner advertisement service system for providing a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention, in order to minimize the amount of calculation when changing and providing the banner advertisement according to the location change of the local device 200 , , it is possible to preselect a banner advertisement for each unit cell and set the priority.
  • FIG. 5 is a diagram illustrating a reference area in a banner advertisement service system that provides a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
  • the reference areas A, B, C, D, E and F of the banner advertisements A, B, C, D, E and F are set as in the example shown in FIG. 5, and to set the priority of the banner advertisement A configuration for setting the priority of the banner advertisement in the priority setting module 140 when the unit cell is displayed as a box with a thick hatched border will be described.
  • the advertisement pre-selection module 120 may first select a banner advertisement in which the reference area includes a unit cell, and secondarily select a banner advertisement in which the reference area does not include a unit cell.
  • the priority setting module 140 may set the priority of the first selected banner advertisement higher than the priority of the second selected banner advertisement.
  • FIG. 6 is a diagram illustrating a state in which priorities are set in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention.
  • the advertisement preselection module 120 primarily selects banner advertisements B, C, and D because the reference areas B, C, and D include unit cells, and the reference areas A and E and F do not include unit cells, so banner advertisements A, E, and F may be secondarily selected.
  • the priorities of the banner advertisements B, C, and D may be set higher than the priorities of the banner advertisements A, E, and F.
  • the priority setting module 140 selects only the priority between the first selected banner advertisements and the second selected banner advertisements, and between the first selected banner advertisements, The priority between the second selected banner advertisements is not set, and may be randomly arranged by the advertisement providing module 130 and provided to the local device 200 .
  • the priority setting module 140 selects the banner advertisement according to the width and distance of the reference area of the banner advertisement selected based on the unit cell. You can set priorities. More specifically, as shown in FIG. 6 , the priority is determined according to the width of the reference area between the firstly selected banner advertisements, and the distance from the unit cell to the reference area between the secondly selected banner advertisements. can be prioritized accordingly.
  • the priorities of the first selected banner advertisements B, C, and D may be set in the order of increasing the width of the reference area and in the order of the banner advertisements C, D and B.
  • the priorities of the banner advertisements may be set in the order in which the width of the reference area is narrower.
  • priorities of the secondly selected banner advertisements A, E, and F may be set in the order of a shorter distance from the unit cell to the reference area, and in the order of the banner advertisements F, A, and E.
  • the priorities may be set in the order of the shortest distance from the boundary line of each reference area based on an arbitrary point of the unit cell, for example, the center or the center of gravity.
  • the priorities of banner advertisements C, D, B, F, A, and E may be set in the order of the corresponding unit cell.
  • the advertisement providing module 130 arranges the banner advertisements in the order of banner advertisements C, D, B, F, A and E and provides them to the local device 200 . have.
  • an advertisement area in which a plurality of reference areas are set is divided into a plurality of unit cells having a size smaller than the reference area, , by preselecting a banner advertisement for each unit cell, and arranging and providing the previously selected banner advertisement for a unit cell including the location of the local device 200, the reference area is complicatedly set and the local device ( 200), it is possible to provide banner advertisements in real time quickly without server load even in advertisement areas.

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Abstract

According to a banner advertisement service system providing pre-selected banner advertisements for each unit cell, as proposed in the present invention, an advertisement area in which a plurality of reference areas are set is divided into a plurality of unit cells which are smaller than the reference areas, banner advertisements for each unit cell are selected in advance, and the pre-selected banner advertisements are arranged and provided for the unit cell in which the location of a local device is included, so that banner advertisements can be quickly provided in real time without a server load even in an advertisement area in which reference areas are complicatedly set and many local devices are present.

Description

단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템A banner advertisement service system that provides pre-selected banner advertisements for each unit cell
본 발명은 배너 광고 서비스 시스템에 관한 것으로서, 보다 구체적으로는 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에 관한 것이다.The present invention relates to a banner advertisement service system, and more particularly, to a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell.
종래의 광고는 신문, 잡지, 라디오 및 방송 등의 대중매체를 통해 제공되었다. 그러나 이동통신기술의 발달에 따라 모바일 디바이스(Mobile Device)를 통해 미디어를 접하는 사용자가 기하급수적으로 증가하면서, 모바일 디바이스를 통해 제공되는 광고가 시도되기 시작했다. 종래의 대중매체를 통한 광고는 불특정 다수에게 일방적으로 광고를 제공하므로, 사용자에게 개인화된 광고를 제공할 수 없는 한계점이 있었다. 그러나 모바일 디바이스를 통한 광고는 모바일 디바이스에서 수집된 사용자의 다양한 정보를 이용하여 사용자에게 개인화된 광고를 제공할 수 있는 이점이 있다. 따라서 사용자에게 보다 효과적으로 맞춤형 광고를 제공할 수 있어, 모바일 디바이스를 통한 광고는 매우 중요한 광고 수단 중의 하나로 자리 잡고 있다.Conventional advertisements have been provided through mass media such as newspapers, magazines, radio and broadcasting. However, as the number of users accessing media through mobile devices increases exponentially with the development of mobile communication technology, advertisements provided through mobile devices have begun to be attempted. Conventional advertisements through mass media unilaterally provide advertisements to an unspecified number of people, so there is a limitation in that personalized advertisements cannot be provided to users. However, advertisement through a mobile device has an advantage in that it is possible to provide a personalized advertisement to a user by using various information of the user collected from the mobile device. Accordingly, it is possible to more effectively provide customized advertisements to users, and thus advertisements through mobile devices are positioned as one of the most important advertisement means.
도 1은 모바일 디바이스에서 표시되는 배너 광고를 도시한 도면이다. 모바일 디바이스를 통한 광고 중에서 배너(Banner) 광고는 가장 일반적인 광고 방법 중 하나이다. 도 1에 도시된 바와 같이, 일반적으로 웹 서핑 중 콘텐츠가 모바일 디바이스의 디스플레이에 표시되면서 일부 영역에 막대 모양의 광고 콘텐츠가 함께 표시되는데, 이러한 막대 모양의 광고 콘텐츠가 배너에 해당한다. 사용자가 광고 콘텐츠를 보고 배너를 클릭하면 해당 배너와 연결된 특정 웹사이트에 접속되므로, 배너 광고는 자연스럽게 사용자를 특정 웹사이트로 유도할 수 있다.1 is a diagram illustrating a banner advertisement displayed on a mobile device. Among advertisements through mobile devices, banner advertisement is one of the most common advertisement methods. As shown in FIG. 1 , in general, while content is displayed on the display of a mobile device while surfing the web, bar-shaped advertisement content is also displayed in some areas, and the bar-shaped advertisement content corresponds to a banner. When a user clicks on a banner after viewing the advertisement content, the user is connected to a specific website associated with the banner, so the banner advertisement can naturally lead the user to a specific website.
한편, 모바일 디바이스가 사용자에게 널리 보급되면서, 모바일 디바이스의 위치 정보를 이용한 배너 광고가 제공되고 있다. 모바일 디바이스의 GPS 모듈을 통해 수집한 위치 정보를 이용하면, 사용자에게 개인화된 배너 광고를 제공할 수 있다. 예를 들어, 사용자가 현재 ‘강남구청역’에 있는 경우, 사용자에게 ‘강남구청역’ 주변에 있는 업체에 대한 배너 광고를 제공할 수 있다. 즉, 사용자의 위치 정보와 광고주의 위치를 이용하여 배너 광고가 제공됨으로써, 사용자에게 보다 효과적으로 배너 광고를 제공할 수 있게 된다.On the other hand, as mobile devices are widely distributed to users, banner advertisements using location information of the mobile devices are being provided. By using the location information collected through the GPS module of the mobile device, a personalized banner advertisement can be provided to the user. For example, if the user is currently at 'Gangnam-gu Office Station', a banner advertisement for a company near 'Gangnam-gu Office Station' may be provided to the user. That is, since the banner advertisement is provided using the user's location information and the advertiser's location, it is possible to more effectively provide the banner advertisement to the user.
그러나 일부 비즈니스 분야의 경우, 사용자에게 배너 광고를 제공할 때 광고주의 물리적인 위치보다는 광고가 노출되어야 하는 위치를 고려해야 하는 경우가 많다. 예를 들어, 소프트웨어 업체의 경우, 해당 업체의 물리적인 위치와 관계없이 해당 소프트웨어를 사용하는 사용자가 주로 밀집되어 있는 장소에 배너 광고가 노출되는 것이 효과적이다. 종래와 같이 광고주의 물리적인 위치를 이용하여 배너 광고를 제공하는 경우, 해당 비즈니스 분야에서 사용자에게 효과적으로 광고가 이루어질 수 없는 문제점이 있었다.However, for some business sectors, when providing banner advertisements to users, it is often necessary to consider the location where the advertisement should be exposed rather than the physical location of the advertiser. For example, in the case of a software company, it is effective for banner advertisements to be exposed in places where users who use the software are concentrated, regardless of the physical location of the company. As in the prior art, when banner advertisements are provided using the advertiser's physical location, there is a problem in that advertisements cannot be effectively performed to users in the corresponding business field.
이와 같은 문제를 해결하기 위해, 등록특허 제10-1914588호(발명의 명칭: 기준 영역에 의해 배너 광고별 우선순위가 결정되는 배너 광고 서비스 시스템, 등록일자: 2018년 10월 29일)가 개시된 바 있다. 이러한 선행기술을 통해 광고를 효과적으로 제공할 수 있으나, 유동 인구가 많고 다양한 광고에 대해 기준 영역이 복잡하게 설정되는 도심 등 복잡한 지역에서 배너 광고별 우선순위를 설정하기 위해서는, 계산량이 급격하게 많아져 서버에 과도한 부하가 발생하고, 이로 인해 실시간으로 배너 광고의 우선순위를 설정하여 제공하기는 어려운 한계가 있다.In order to solve this problem, Patent Registration No. 10-1914588 (Title of the invention: banner advertisement service system in which priority is determined for each banner advertisement by reference area, registration date: October 29, 2018) is disclosed. have. Although advertisements can be effectively provided through such prior art, in order to set priorities for each banner advertisement in a complex area such as a city center where there is a large floating population and the reference area for various advertisements is complicatedly set, the amount of calculation increases rapidly There is an excessive load on the system, and it is difficult to set and provide priorities of banner advertisements in real time.
본 발명은 기존에 제안된 방법들의 상기와 같은 문제점들을 해결하기 위해 제안된 것으로서, 복수의 기준 영역이 설정된 광고 지역을 기준 영역보다 작은 크기의 복수의 단위 셀로 구분하고, 각각의 단위 셀에 대하여 배너 광고를 미리 선정하였다가, 로컬 디바이스의 위치가 포함되는 단위 셀에 대하여 미리 선정된 배너 광고를 정렬하여 제공함으로써, 기준 영역이 복잡하게 설정되고 로컬 디바이스가 많은 광고 지역에서도 서버 부하 없이 신속하게 실시간으로 배너 광고를 제공할 수 있는, 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템을 제공하는 것을 그 목적으로 한다.The present invention has been proposed to solve the above problems of the previously proposed methods, and divides an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and provides a banner for each unit cell. By selecting advertisements in advance and providing them by arranging and providing pre-selected banner advertisements for unit cells including the location of local devices, even in advertisement areas where the reference area is complicated and local devices are many, it is quickly and real-time without server load. An object of the present invention is to provide a banner advertisement service system capable of providing banner advertisements and providing banner advertisements selected in advance for each unit cell.
상기한 목적을 달성하기 위한 본 발명의 특징에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템은,In accordance with a feature of the present invention for achieving the above object, there is provided a banner advertisement service system that provides banner advertisements selected in advance for each unit cell,
로컬 디바이스에 배너 광고를 제공하는 배너 광고 서비스 시스템에 있어서,A banner advertisement service system for providing a banner advertisement to a local device, the system comprising:
상기 로컬 디바이스로부터 배너 광고 요청을 수신하여, 상기 로컬 디바이스에 배너 광고를 제공하는 서비스 제공 서버를 포함하되,A service providing server receiving a banner advertisement request from the local device and providing a banner advertisement to the local device,
상기 서비스 제공 서버는,The service providing server,
상기 배너 광고로 표시될 콘텐츠 및 광고주의 위치와 독립적인 상기 배너 광고의 기준 영역을 입력받아 저장하는 데이터베이스 모듈;a database module for receiving and storing a reference area of the banner advertisement independent of the content to be displayed as the banner advertisement and the location of the advertiser;
복수의 기준 영역이 설정된 광고 지역을 상기 기준 영역보다 작은 크기의 복수의 단위 셀로 구분하고, 상기 단위 셀이 상기 기준 영역에 포함되는지 여부에 따라 각각의 단위 셀에 대하여 배너 광고를 미리 선정하는 광고 사전 선정 모듈; 및An advertisement dictionary for dividing an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and preselecting a banner advertisement for each unit cell according to whether the unit cell is included in the reference area selection module; and
상기 로컬 디바이스로부터 배너 광고 요청을 수신하면, 상기 로컬 디바이스의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀에 대하여 상기 광고 사전 선정 모듈에서 미리 선정된 배너 광고를 정렬하여 상기 로컬 디바이스에 제공하는 광고 제공 모듈을 포함하는 것을 그 구성상의 특징으로 한다.When receiving a banner advertisement request from the local device, the advertisement provided to the local device by arranging the banner advertisements previously selected in the advertisement preselection module for a unit cell including a location specified by the location information of the local device. It is characterized in its configuration to include a providing module.
바람직하게는, 상기 단위 셀은,Preferably, the unit cell,
상기 광고 지역에서 균일한 크기 및 모양을 가질 수 있다.It may have a uniform size and shape in the advertisement area.
바람직하게는, 상기 광고 사전 선정 모듈은,Preferably, the advertisement pre-selection module comprises:
상기 기준 영역이 상기 단위 셀의 미리 정해진 비율 이상을 포함하는 배너 광고를, 상기 단위 셀에 대하여 선정할 수 있다.A banner advertisement in which the reference area includes a predetermined ratio or more of the unit cell may be selected for the unit cell.
바람직하게는, 상기 광고 제공 모듈은,Preferably, the advertisement providing module comprises:
상기 로컬 디바이스의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀이 변경되면, 상기 변경된 단위 셀에 대하여 미리 선정된 배너 광고를 정렬하여 상기 로컬 디바이스에 제공할 수 있다.When a unit cell including a location specified by the location information of the local device is changed, banner advertisements selected in advance for the changed unit cell may be arranged and provided to the local device.
바람직하게는, 상기 광고 제공 모듈은,Preferably, the advertisement providing module comprises:
상기 미리 선정된 배너 광고를 랜덤 정렬하여 제공하거나, 미리 설정된 우선순위에 따라 정렬하여 제공할 수 있다.The pre-selected banner advertisements may be provided in random order, or may be provided in a manner arranged according to a preset priority.
바람직하게는,Preferably,
상기 광고 사전 선정 모듈에서 선정된 배너 광고의 우선순위를 설정하여, 각각의 단위 셀에 대해 배너 광고의 우선순위를 미리 설정하는 우선순위 설정 모듈을 더 포함하며,and a priority setting module for setting the priority of the banner advertisement selected in the advertisement pre-selection module in advance to preset the priority of the banner advertisement for each unit cell;
상기 광고 제공 모듈은, 상기 로컬 디바이스의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀에 대하여, 해당 단위 셀에 대해 상기 우선순위 설정 모듈에서 미리 설정된 우선순위에 따라 상기 미리 선정된 배너 광고를 정렬하여 상기 로컬 디바이스에 제공할 수 있다.The advertisement providing module, for a unit cell including a location specified by the location information of the local device, sorts the pre-selected banner advertisement according to a priority preset in the priority setting module for the corresponding unit cell to provide it to the local device.
더욱 바람직하게는, 상기 광고 사전 선정 모듈은,More preferably, the advertisement pre-selection module,
상기 기준 영역이 상기 단위 셀을 포함하는 배너 광고를 1차 선정하고, 상기 기준 영역이 상기 단위 셀을 포함하지 않는 배너 광고를 2차 선정하며,The reference area first selects a banner advertisement including the unit cell, and the reference area selects a second banner advertisement that does not include the unit cell,
상기 우선순위 설정 모듈은,The priority setting module,
상기 1차 선정된 배너 광고의 우선순위를 상기 2차 선정된 배너 광고의 우선순위보다 높게 설정할 수 있다.The priority of the first selected banner advertisement may be set higher than the priority of the second selected banner advertisement.
더욱 바람직하게는, 상기 우선순위 설정 모듈은,More preferably, the priority setting module,
상기 광고 사전 선정 모듈에서 선정된 배너 광고에 대하여, 상기 단위 셀을 기준으로 상기 선정된 배너 광고의 기준 영역의 넓이 및 거리에 따라 배너 광고의 우선순위를 설정할 수 있다.With respect to the banner advertisement selected by the advertisement preselection module, the priority of the banner advertisement may be set according to the width and distance of the reference area of the selected banner advertisement based on the unit cell.
본 발명에서 제안하고 있는 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에 따르면, 복수의 기준 영역이 설정된 광고 지역을 기준 영역보다 작은 크기의 복수의 단위 셀로 구분하고, 각각의 단위 셀에 대하여 배너 광고를 미리 선정하였다가, 로컬 디바이스의 위치가 포함되는 단위 셀에 대하여 미리 선정된 배너 광고를 정렬하여 제공함으로써, 기준 영역이 복잡하게 설정되고 로컬 디바이스가 많은 광고 지역에서도 서버 부하 없이 신속하게 실시간으로 배너 광고를 제공할 수 있다.According to the banner advertisement service system for providing banner advertisements selected in advance for each unit cell proposed in the present invention, an advertisement area in which a plurality of reference areas are set is divided into a plurality of unit cells having a size smaller than the reference area, and each unit cell banner advertisements are selected in advance for the , and by arranging and providing the banner advertisements selected in advance for the unit cell including the location of the local device, the reference area is set in a complicated manner and the advertisement area with many local devices is quickly and without server load. banner advertisements can be provided in real time.
도 1은 모바일 디바이스에서 표시되는 배너 광고를 도시한 도면.1 is a diagram illustrating a banner advertisement displayed on a mobile device.
도 2는 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템의 구성을 도시한 도면.2 is a diagram illustrating a configuration of a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
도 3은 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 서비스 제공 서버의 구성을 도시한 도면.3 is a diagram illustrating a configuration of a service providing server in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention.
도 4는 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 설정된 기준 영역 및 단위 셀과, 각 단위 셀에 대해서 미리 선정된 배너 광고를 예시한 도면.4 is a diagram illustrating a reference area and a unit cell set in a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell, and a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
도 5는 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 기준 영역을 예시한 도면.5 is a diagram illustrating a reference area in a banner advertisement service system that provides a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention.
도 6은 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 우선순위를 설정하는 모습을 도시한 도면.6 is a diagram illustrating a state in which priorities are set in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention.
<부호의 설명><Explanation of code>
100: 서비스 제공 서버100: service providing server
110: 데이터베이스 모듈110: database module
120: 광고 사전 선정 모듈120: advertisement pre-selection module
130: 광고 제공 모듈130: advertisement providing module
140: 우선순위 설정 모듈140: priority setting module
200: 로컬 디바이스200: local device
이하, 첨부된 도면을 참조하여 본 발명이 속하는 기술분야에서 통상의 지식을 가진 자가 본 발명을 용이하게 실시할 수 있도록 바람직한 실시예를 상세히 설명한다. 다만, 본 발명의 바람직한 실시예를 상세하게 설명함에 있어, 관련된 공지 기능 또는 구성에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴 수 있다고 판단되는 경우에는 그 상세한 설명을 생략한다. 또한, 유사한 기능 및 작용을 하는 부분에 대해서는 도면 전체에 걸쳐 동일한 부호를 사용한다.Hereinafter, preferred embodiments will be described in detail so that those of ordinary skill in the art can easily practice the present invention with reference to the accompanying drawings. However, in describing a preferred embodiment of the present invention in detail, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.
덧붙여, 명세서 전체에서, 어떤 부분이 다른 부분과 ‘연결’ 되어 있다고 할 때, 이는 ‘직접적으로 연결’ 되어 있는 경우뿐만 아니라, 그 중간에 다른 소자를 사이에 두고 ‘간접적으로 연결’ 되어 있는 경우도 포함한다. 또한, 어떤 구성요소를 ‘포함’ 한다는 것은, 특별히 반대되는 기재가 없는 한 다른 구성요소를 제외하는 것이 아니라 다른 구성요소를 더 포함할 수 있다는 것을 의미한다.In addition, throughout the specification, when a part is 'connected' with another part, it is not only 'directly connected' but also 'indirectly connected' with another element interposed therebetween. include In addition, "including" a certain component means that other components may be further included, rather than excluding other components, unless otherwise stated.
도 2는 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템의 구성을 도시한 도면이다. 도 2에 도시된 바와 같이, 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템은, 로컬 디바이스(200)에 배너 광고를 제공하는 배너 광고 서비스 시스템으로서, 로컬 디바이스(200)에 배너 광고를 제공하는 서비스 제공 서버(100)를 포함할 수 있으며, 로컬 디바이스(200)를 더 포함할 수 있다.2 is a diagram illustrating the configuration of a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention. As shown in FIG. 2 , a banner advertisement service system for providing a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention is a banner advertisement service system for providing a banner advertisement to a local device 200, The service providing server 100 for providing a banner advertisement to the local device 200 may be included, and the local device 200 may be further included.
서비스 제공 서버(100)는, 로컬 디바이스(200)로부터 배너 광고 요청을 수신하여, 로컬 디바이스(200)에 배너 광고를 제공할 수 있다. 여기서, 서비스 제공 서버(100)가 로컬 디바이스(200)에 배너 광고를 제공한다는 것은, 로컬 디바이스(200)의 디스플레이에 표시될 배너 광고에 대한 데이터를 네트워크를 통해 로컬 디바이스(200)에 송신하는 것을 의미한다.The service providing server 100 may receive a banner advertisement request from the local device 200 and provide the banner advertisement to the local device 200 . Here, the service providing server 100 providing the banner advertisement to the local device 200 means that data for the banner advertisement to be displayed on the display of the local device 200 is transmitted to the local device 200 through the network. it means.
로컬 디바이스(200)는, 네트워크를 통해 서비스 제공 서버(100)와 데이터를 송수신할 수 있는 디바이스일 수 있다. 여기서 로컬 디바이스(200)는, 도 2에 도시된 바와 같이, 로컬 박스(Local Box) 또는 모바일 디바이스를 포함할 수 있다.The local device 200 may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network. Here, the local device 200 may include a local box or a mobile device, as shown in FIG. 2 .
로컬 박스는, 디스플레이부를 포함하는 디바이스일 수 있다. 또한, 로컬 박스는, 네트워크를 통해 서비스 제공 서버(100)와 데이터를 송수신할 수 있는 디바이스일 수 있다. 따라서 로컬 박스는, 서비스 제공 서버(100)로부터 배너 광고에 대한 데이터를 수신하여 배너 광고를 디스플레이부에 출력할 수 있다. 한편, 네트워크를 통해 서비스 제공 서버(100)와 데이터를 송수신하고 디스플레이부를 통해 배너 광고를 출력할 수 있는 디바이스라면 그 구체적인 종류에 관계없이 로컬 박스에 포함될 수 있다.The local box may be a device including a display unit. Also, the local box may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network. Accordingly, the local box may receive data about the banner advertisement from the service providing server 100 and output the banner advertisement to the display unit. Meanwhile, any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting a banner advertisement through a display unit may be included in the local box regardless of the specific type thereof.
모바일 디바이스(200)는, 스마트폰(Smartphone), 태블릿 PC(Tablet PC) 및 웨어러블(Wearable) 디바이스 등의 디바이스를 포함할 수 있다. 그러나 모바일 디바이스(200)는, 전술한 디바이스의 종류에 한정되지 않으며, 네트워크를 통해 서비스 제공 서버(100)와 데이터를 송수신하고 디스플레이부를 통해 배너 광고를 출력할 수 있는 디바이스라면 그 구체적인 종류에 관계없이 모바일 디바이스(200)에 포함될 수 있다.The mobile device 200 may include devices such as a smartphone, a tablet PC, and a wearable device. However, the mobile device 200 is not limited to the type of device described above, and any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting a banner advertisement through a display unit is irrespective of the specific type. It may be included in the mobile device 200 .
한편, 본 발명에서 네트워크는 근거리 통신망(Local Area Network; LAN), 광역 통신망(Wide Area Network; WAN) 또는 부가가치 통신망(Value Added Network; VAN) 등과 같은 유선 네트워크나 이동 통신망(mobile radio communication network), 위성 통신망, 블루투스(Bluetooth), Wibro(Wireless Broadband Internet), HSDPA(High Speed Downlink Packet Access), LTE(Long Term Evolution), 5G(5th Generation Mobile Telecommunication) 등과 같은 모든 종류의 무선 네트워크로 구현될 수 있다.On the other hand, in the present invention, the network is a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN) or a mobile radio communication network (mobile radio communication network), It can be implemented in all kinds of wireless networks, such as satellite communication networks, Bluetooth, Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), Long Term Evolution (LTE), 5G (5th Generation Mobile Telecommunication), etc. .
도 3은 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 서비스 제공 서버(100)의 구성을 도시한 도면이다. 도 3에 도시된 바와 같이, 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템의 서비스 제공 서버(100)는, 데이터베이스 모듈(110), 광고 사전 선정 모듈(120) 및 광고 제공 모듈(130)을 포함하여 구성될 수 있으며, 우선순위 설정 모듈(140)을 더 포함하여 구성될 수 있다. 이하에서는, 서비스 제공 서버(100)의 각각의 구성에 대해 상세히 설명하기로 한다.3 is a diagram illustrating a configuration of a service providing server 100 in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention. As shown in FIG. 3 , the service providing server 100 of the banner advertisement service system for providing banner advertisements selected in advance for each unit cell according to an embodiment of the present invention includes a database module 110 and an advertisement preselection module. 120 and the advertisement providing module 130 may be included, and may further include a priority setting module 140 . Hereinafter, each configuration of the service providing server 100 will be described in detail.
데이터베이스 모듈(110)은, 배너 광고로 표시될 콘텐츠 및 광고주의 위치와 독립적인 배너 광고의 기준 영역을 입력받아 저장할 수 있다. 여기서, 콘텐츠는 문자, 이미지, 소리 및 동영상 등을 포함하는 데이터일 수 있다. 한편, 기준 영역은, 후술하는 광고 사전 선정 모듈(120)에서 각각의 단위 셀에 대하여 배너 광고를 미리 선정하는데 이용될 수 있다. 배너 광고는 기준 영역에서 가장 높은 우선순위를 가지게 되므로, 기준 영역은 배너 광고가 사용자에게 가장 많이 노출될 수 있는 영역에 해당한다. 이러한 기준 영역은, 광고주 디바이스(미도시)를 통해 설정될 수 있으며, 광고주의 물리적인 위치와 독립적일 수 있다. 즉, 광고주가 ‘A’ 영역에 있다고 하더라도, 배너 광고의 기준 영역을 ‘B’ 영역으로 설정할 수 있다.The database module 110 may receive and store content to be displayed as a banner advertisement and a reference area of the banner advertisement independent of the location of the advertiser. Here, the content may be data including text, image, sound, and video. Meanwhile, the reference area may be used to preselect a banner advertisement for each unit cell in the advertisement preselection module 120 to be described later. Since the banner advertisement has the highest priority in the reference area, the reference area corresponds to an area where the banner advertisement can be most exposed to the user. This reference area may be set through an advertiser device (not shown), and may be independent of the advertiser's physical location. That is, even if the advertiser is in the 'A' area, the reference area of the banner advertisement may be set as the "B" area.
한편, 배너 광고의 기준 영역의 위치, 형태(다각형 또는 원형 등), 넓이, 개수 등은 다양할 수 있으며, 하나의 배너 광고에 위치, 형태, 넓이 등이 상이한 복수의 기준 영역이 설정될 수도 있다. 광고주는 디지털 지도상에 다양한 형태와 넓이의 기준 영역을 배치함으로써, 데이터베이스 모듈(110)에 배너 광고의 기준 영역을 입력할 수 있다.On the other hand, the position, shape (polygonal or circular, etc.), width, number, etc. of the reference area of the banner advertisement may vary, and a plurality of reference areas having different positions, shapes, widths, etc. may be set in one banner advertisement. . The advertiser may input the reference area of the banner advertisement into the database module 110 by arranging reference areas of various shapes and widths on the digital map.
실시예에 따라서는, 기준 영역의 넓이는 광고비에 따라 결정될 수 있다. 또는, 기준 영역의 넓이는 광고비와 독립적으로 콘텐츠의 인기도나 추천도 등을 이용하여 서비스 제공 서버(100)에 의해 자체적으로 결정될 수도 있다. 예를 들어, A 배너 광고 콘텐츠의 인기도가 B 배너 광고의 콘텐츠보다 높은 경우, A 배너 광고의 기준 영역의 넓이가 B 배너 광고의 기준 영역보다 더 넓게 결정될 수 있다. 그러나 기준 영역의 넓이는 전술한 실시예에 의해서만 결정되는 것은 아니며, 다양한 방법으로 결정될 수 있다.In some embodiments, the width of the reference area may be determined according to an advertisement cost. Alternatively, the width of the reference area may be independently determined by the service providing server 100 using the popularity or recommendation of the content, independent of the advertising cost. For example, if the popularity of the banner advertisement content A is higher than that of the banner advertisement B, the width of the reference area of the banner A advertisement may be determined to be wider than the reference area of the banner advertisement B. However, the width of the reference region is not determined only by the above-described embodiment, and may be determined by various methods.
또한, 데이터베이스 모듈(110)은, 하나의 배너 광고에 대해 복수의 기준 영역을 입력받아 저장할 수 있다. 배너 광고의 기준 영역은 광고주의 물리적인 위치에 종속되지 않고 복수의 영역에 독립적으로 설정될 수 있으므로, 복수의 기준 영역을 통해 배너 광고가 보다 효과적으로 사용자에게 노출되도록 할 수 있다.Also, the database module 110 may receive and store a plurality of reference areas for one banner advertisement. Since the reference area of the banner advertisement may be independently set in a plurality of areas without being dependent on the physical location of the advertiser, the banner advertisement may be more effectively exposed to the user through the plurality of reference areas.
광고 사전 선정 모듈(120)은, 복수의 기준 영역이 설정된 광고 지역을 기준 영역보다 작은 크기의 복수의 단위 셀로 구분하고, 단위 셀이 기준 영역에 포함되는지 여부에 따라 각각의 단위 셀에 대하여 배너 광고를 미리 선정할 수 있다. 여기서, 광고 지역은, 광고를 하는 지역으로 복수의 기준 영역이 설정될 정도로 충분히 넓은 지역일 수 있으며, 예를 들어, 대한민국 전체, 서울시 전체, 강남구 등일 수 있다.The advertisement preselection module 120 divides an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and performs banner advertisement for each unit cell according to whether the unit cell is included in the reference area. can be selected in advance. Here, the advertisement area may be an area wide enough to set a plurality of reference areas as an area for advertising, for example, the entire Republic of Korea, the entire Seoul city, Gangnam-gu, or the like.
도 4는 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 설정된 기준 영역 및 단위 셀과, 각 단위 셀에 대해서 미리 선정된 배너 광고를 예시한 도면이다. 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서는, 도 4에 도시된 바와 같이, 배너 광고 A, B, C 및 D의 기준 영역 A, B, C 및 D가 설정되고, 광고 지역이 정사각형 모양의 단위 셀로 구분되어 격자 모양을 구성할 수 있다. 이때, 단위 셀 1은 기준 영역 A, B 및 C에 포함되므로, 광고 사전 선정 모듈(120)은 단위 셀 1에 대해서 배너 광고 A, B 및 C를 미리 선정할 수 있다. 또한, 단위 셀 2는 기준 영역 B, C 및 D에 포함되므로, 단위 셀 2에 대해서 배너 광고 B, C 및 D를 미리 선정할 수 있다. 이와 같이, 광고 사전 선정 모듈(120)은 격자 모양을 구성하는 모든 단위 셀에 대해서 각각 배너 광고를 미리 선정할 수 있다.4 is a diagram illustrating a reference area and a unit cell set in the banner advertisement service system for providing a banner advertisement selected in advance for each unit cell, and a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention. . In the banner advertisement service system for providing banner advertisements selected in advance for each unit cell according to an embodiment of the present invention, as shown in FIG. 4 , reference areas A, B, C of banner advertisements A, B, C and D and D are set, and an advertisement area is divided into square-shaped unit cells to configure a grid shape. In this case, since the unit cell 1 is included in the reference areas A, B, and C, the advertisement preselection module 120 may select the banner advertisements A, B, and C in advance for the unit cell 1. In addition, since unit cell 2 is included in the reference areas B, C, and D, banner advertisements B, C, and D may be preselected for unit cell 2 in advance. In this way, the advertisement preselection module 120 may preselect each banner advertisement for all unit cells constituting the grid shape.
여기서, 단위 셀은, 다양한 크기와 모양을 가질 수 있으나, 광고 지역에서 균일한 크기 및 모양을 가질 수 있다. 즉, 도 4에 도시된 바와 같이, 광고 지역이 격자 모양으로 구분되어 정사각형 모양의 단위 셀을 포함할 수 있으나, 광고 지역이 벌집 모양으로 구분되어 육각형 모양의 단위 셀을 포함할 수 있고, 그밖에 삼각형, 오각형, 부채꼴 등 다양한 모양일 수 있다.Here, the unit cell may have various sizes and shapes, but may have a uniform size and shape in the advertisement area. That is, as shown in FIG. 4 , the advertisement area may be divided into a grid shape and include square-shaped unit cells, but the advertisement area may be divided into a honeycomb shape and include hexagonal unit cells, and other triangles may be included. , a pentagonal shape, a fan shape, etc. may be various shapes.
한편, 단위 셀의 크기와 모양은, 광고 지역에 설정된 기준 영역의 개수 및 중첩 정도를 포함하는 혼잡도에 따라 결정될 수 있다. 예를 들어, 서울시 강남구와 같이 유동 인구가 많은 지역에서는, 제공해야 할 광고가 많고 기준 영역이 복잡하게 설정되어 혼잡도가 높을 수 있다. 이와 같이 혼잡도가 높은 지역에서는 단위 셀의 크기를 작게 설정하여, 배너 광고를 정밀하게 제공할 수 있다. 예를 들어, 단위 셀을 가장 작은 기준 영역의 1/10 크기로 충분히 작게 설정할 수 있다.Meanwhile, the size and shape of the unit cell may be determined according to the degree of congestion including the number of reference areas set in the advertisement area and the degree of overlap. For example, in an area with a large floating population, such as Gangnam-gu, Seoul, there may be many advertisements to be provided and a high level of congestion may occur because the reference area is set complexly. In such a high-congested area, a banner advertisement can be precisely provided by setting the size of the unit cell to be small. For example, the unit cell may be set small enough to be 1/10 the size of the smallest reference area.
실시예에 따라서, 광고 제공에 따른 데이터가 누적됨에 따라, 광고 제공 이력이 기준값 미만으로 거의 없는 단위 셀은 제거하거나 주변 단위 셀과 병합하여, 광고 사전 선정 모듈(120)의 효율을 향상시킬 수도 있다. 즉, 실제 사람이 다닐 수 없는 하천 상의 단위 셀과 같이, 미리 배너 광고를 선정할 필요가 없는 단위 셀을 제거하거나 병합함으로써, 계산량을 줄이고 효율성을 높일 수 있다.According to an embodiment, as data according to the provision of advertisements is accumulated, the efficiency of the advertisement preselection module 120 may be improved by removing or merging a unit cell having almost no advertisement provision history below the reference value or merging it with neighboring unit cells. . That is, by removing or merging unit cells that do not need to select banner advertisements in advance, such as unit cells on a river that cannot be actually visited by people, it is possible to reduce the amount of calculation and increase efficiency.
또한, 광고 사전 선정 모듈(120)은, 기준 영역이 단위 셀의 미리 정해진 비율 이상을 포함하는 배너 광고를, 단위 셀에 대하여 선정할 수 있다. 따라서 단위 셀의 전부가 아니더라도 미리 정해진 비율 이상이 기준 영역에 포함되면, 해당 기준 영역에 대응하는 배너 광고를 선정할 수 있다.Also, the advertisement pre-selection module 120 may select a banner advertisement in which the reference area includes a predetermined ratio or more of the unit cell for the unit cell. Therefore, even if not all of the unit cells, when a predetermined ratio or more is included in the reference area, a banner advertisement corresponding to the reference area may be selected.
광고 제공 모듈(130)은, 로컬 디바이스(200)로부터 배너 광고 요청을 수신하면, 로컬 디바이스(200)의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀에 대하여 광고 사전 선정 모듈(120)에서 미리 선정된 배너 광고를 정렬하여 로컬 디바이스(200)에 제공할 수 있다. 즉, 광고 제공 모듈(130)은, 로컬 디바이가 위치한 단위 셀에 대해서 미리 선정된 배너 광고를 네트워크를 통해 로컬 디바이스(200)에 송신할 수 있다. 로컬 디바이스(200)는, 광고 제공 모듈(130)로부터 수신한 배너 광고에 대한 데이터를 디스플레이에 출력함으로써, 사용자에게 배너 광고가 표시될 수 있다.When the advertisement providing module 130 receives a banner advertisement request from the local device 200 , the advertisement preselection module 120 pre-selects the unit cell including the location specified by the location information of the local device 200 in advance. The selected banner advertisements may be arranged and provided to the local device 200 . That is, the advertisement providing module 130 may transmit a banner advertisement selected in advance for the unit cell in which the local device is located to the local device 200 through the network. The local device 200 may display the banner advertisement to the user by outputting the data about the banner advertisement received from the advertisement providing module 130 to the display.
이때, 광고 제공 모듈(130)은, 로컬 디바이스(200)의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀이 변경되면, 변경된 단위 셀에 대하여 미리 선정된 배너 광고를 정렬하여 로컬 디바이스(200)에 제공할 수 있다. 즉, 도 4에 도시된 바와 같은 경우, 사용자가 단위 셀 1 내에서 움직일 때는 배너 광고 A, B 및 C가 변경 없이 계속 제공되지만, 사용자가 이동함에 따라 로컬 디바이스(200)의 위치가 단위 셀 1에서 단위 셀 2로 변경되면, 광고 제공 모듈(130)은 배너 광고 A, B 및 C를 제공하다가 배너광고 B, C 및 D로 변경하여 제공할 수 있다.At this time, when the unit cell including the location specified by the location information of the local device 200 is changed, the advertisement providing module 130 aligns the banner advertisements selected in advance with respect to the changed unit cell to the local device 200 . can be provided to That is, in the case shown in FIG. 4 , when the user moves within the unit cell 1, banner advertisements A, B, and C are continuously provided without change, but as the user moves, the location of the local device 200 is changed to the unit cell 1 is changed to unit cell 2, the advertisement providing module 130 may provide banner advertisements A, B, and C, and then change to banner advertisements B, C, and D.
한편, 광고 제공 모듈(130)은, 배너 광고를 카테고리 별로 분류하여 제공할 수 있다. 광고 제공 모듈(130)은, 카테고리에 따라 로컬 디바이스(200)에 제공되는 배너 광고를 필터링함으로써, 사용자가 선택한 카테고리에 포함되는 배너 광고만을 제공할 수 있다. 이러한 카테고리는 데이터베이스 모듈(110)에서 배너 광고에 포함되는 태그 형식으로 저장될 수 있다. 예를 들어, 카테고리는 맛집, 은행, 숙박, 및 카페 등 업체의 업종에 따라 다양하게 설정될 수 있다.Meanwhile, the advertisement providing module 130 may classify and provide banner advertisements by category. The advertisement providing module 130 may provide only the banner advertisement included in the category selected by the user by filtering the banner advertisement provided to the local device 200 according to the category. These categories may be stored in the form of tags included in the banner advertisement in the database module 110 . For example, the category may be set in various ways according to the business type of the company, such as restaurants, banks, lodgings, and cafes.
또한, 광고 제공 모듈(130)은, 미리 선정된 배너 광고를 랜덤 정렬하여 제공하거나, 미리 설정된 우선순위에 따라 정렬하여 제공할 수 있다. 즉, 도 4에 도시된 바와 같은 예에서, 로컬 디바이스(200)가 단위 셀 1 내에 위치할 때, 광고 제공 모듈(130)은, 배너 광고 A, B 및 C를 A->B->C, B->A->C, C->A->B 등 다양한 순서로 정렬하여 제공할 수 있는데, 랜덤하게 정렬하거나, 이하에서 상세히 설명할 우선순위 설정 모듈(140)에 의해 미리 설정된 우선순위에 따라 정렬하여 제공할 수 있다.In addition, the advertisement providing module 130 may provide the banner advertisements selected in random order or provide them according to a preset priority. That is, in the example shown in FIG. 4 , when the local device 200 is located in the unit cell 1, the advertisement providing module 130 displays the banner advertisements A, B and C A->B->C, B->A->C, C->A->B, etc. can be provided by sorting in various orders, either randomly or in a priority set in advance by the priority setting module 140 to be described in detail below. It can be provided by sorting accordingly.
우선순위 설정 모듈(140)은, 광고 사전 선정 모듈(120)에서 선정된 배너 광고의 우선순위를 설정하여, 각각의 단위 셀에 대해 배너 광고의 우선순위를 미리 설정할 수 있다. 광고 제공 모듈(130)은, 로컬 디바이스(200)의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀에 대하여, 해당 단위 셀에 대해 우선순위 설정 모듈(140)에서 미리 설정된 우선순위에 따라 미리 선정된 배너 광고를 정렬하여 로컬 디바이스(200)에 제공할 수 있다. 즉, 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서는, 로컬 디바이스(200)의 위치 변경에 따라 배너 광고를 변경하여 제공할 때에 계산량을 최소화하기 위해, 각각의 단위 셀에 대해서 배너 광고를 미리 선정하고 우선순위까지 설정해 놓을 수 있다.The priority setting module 140 may set the priority of the banner advertisement selected by the advertisement preselection module 120 to preset the priority of the banner advertisement for each unit cell. The advertisement providing module 130 preselects a unit cell including a location specified by the location information of the local device 200 according to a priority preset in the priority setting module 140 for the corresponding unit cell. The displayed banner advertisements may be arranged and provided to the local device 200 . That is, in the banner advertisement service system for providing a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention, in order to minimize the amount of calculation when changing and providing the banner advertisement according to the location change of the local device 200 , , it is possible to preselect a banner advertisement for each unit cell and set the priority.
도 5는 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 기준 영역을 예시한 도면이다. 이하에서는, 배너 광고 A, B, C, D, E 및 F의 기준 영역 A, B, C, D, E 및 F가 도 5에 도시된 예시와 같이 설정되고, 배너 광고의 우선순위를 설정하려고 하는 단위 셀이 빗금친 두꺼운 테두리의 박스로 표시된 경우에 우선순위 설정 모듈(140)에서 배너 광고의 우선순위를 설정하는 구성을 설명한다.5 is a diagram illustrating a reference area in a banner advertisement service system that provides a banner advertisement selected in advance for each unit cell according to an embodiment of the present invention. In the following, the reference areas A, B, C, D, E and F of the banner advertisements A, B, C, D, E and F are set as in the example shown in FIG. 5, and to set the priority of the banner advertisement A configuration for setting the priority of the banner advertisement in the priority setting module 140 when the unit cell is displayed as a box with a thick hatched border will be described.
먼저, 광고 사전 선정 모듈(120)은, 기준 영역이 단위 셀을 포함하는 배너 광고를 1차 선정하고, 기준 영역이 단위 셀을 포함하지 않는 배너 광고를 2차 선정할 수 있다. 그리고 우선순위 설정 모듈(140)은, 1차 선정된 배너 광고의 우선순위를 2차 선정된 배너 광고의 우선순위보다 높게 설정할 수 있다.First, the advertisement pre-selection module 120 may first select a banner advertisement in which the reference area includes a unit cell, and secondarily select a banner advertisement in which the reference area does not include a unit cell. In addition, the priority setting module 140 may set the priority of the first selected banner advertisement higher than the priority of the second selected banner advertisement.
도 6은 본 발명의 일실시예에 따른 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에서 우선순위를 설정하는 모습을 도시한 도면이다. 도 5 및 도 6에 도시된 바와 같이, 광고 사전 선정 모듈(120)은 기준 영역 B, C 및 D가 단위 셀을 포함하므로 배너 광고 B, C 및 D를 1차 선정하고, 기준 영역 A, E 및 F는 단위 셀을 포함하지 않으므로 배너 광고 A, E 및 F를 2차 선정할 수 있다. 그리고 배너 광고 B, C 및 D의 우선순위를 배너 광고 A, E 및 F의 우선순위보다 높게 설정할 수 있다.6 is a diagram illustrating a state in which priorities are set in a banner advertisement service system that provides banner advertisements selected in advance for each unit cell according to an embodiment of the present invention. 5 and 6 , the advertisement preselection module 120 primarily selects banner advertisements B, C, and D because the reference areas B, C, and D include unit cells, and the reference areas A and E and F do not include unit cells, so banner advertisements A, E, and F may be secondarily selected. In addition, the priorities of the banner advertisements B, C, and D may be set higher than the priorities of the banner advertisements A, E, and F.
도 6에 도시된 바와 같이, 우선순위 설정 모듈(140)은, 1차 선정된 배너 광고들과 2차 선정된 배너 광고들 사이의 우선순위만 선정하고, 1차 선정된 배너 광고들 상호 간, 2차 선정된 배너 광고들 상호 간의 우선순위는 설정하지 않아, 광고 제공 모듈(130)에 의해 각각 랜덤하게 정렬되어 로컬 디바이스(200)에 제공될 수 있다.As shown in FIG. 6 , the priority setting module 140 selects only the priority between the first selected banner advertisements and the second selected banner advertisements, and between the first selected banner advertisements, The priority between the second selected banner advertisements is not set, and may be randomly arranged by the advertisement providing module 130 and provided to the local device 200 .
실시예에 따라서, 우선순위 설정 모듈(140)은, 광고 사전 선정 모듈(120)에서 선정된 배너 광고에 대하여, 단위 셀을 기준으로 선정된 배너 광고의 기준 영역의 넓이 및 거리에 따라 배너 광고의 우선순위를 설정할 수 있다. 보다 구체적으로, 도 6에 도시된 바와 같이, 1차 선정된 배너 광고들 상호 간에는 기준 영역의 넓이에 따라 우선순위를 결정하고, 2차 선정된 배너 광고들 상호 간에는 단위 셀에서 기준 영역까지의 거리에 따라 우선순위를 결정할 수 있다.According to an embodiment, the priority setting module 140, with respect to the banner advertisement selected in the advertisement pre-selection module 120, selects the banner advertisement according to the width and distance of the reference area of the banner advertisement selected based on the unit cell. You can set priorities. More specifically, as shown in FIG. 6 , the priority is determined according to the width of the reference area between the firstly selected banner advertisements, and the distance from the unit cell to the reference area between the secondly selected banner advertisements. can be prioritized accordingly.
도 5를 참고하여 설명하면, 1차 선정된 배너 광고 B, C 및 D를 기준 영역의 넓이가 넓은 순서대로, 배너 광고 C, D 및 B의 순서대로 우선순위를 설정할 수 있다. 이때, 기준 영역의 넓이가 좁은 순서대로 배너 광고의 우선순위를 설정할 수도 있다. 또한, 2차 선정된 배너 광고 A, E 및 F를 단위 셀에서 기준 영역까지의 거리가 짧은 순서대로, 배너 광고 F, A 및 E의 순서대로 우선순위를 설정할 수 있다. 이때, 단위 셀의 임의의 점, 예를 들어 중심 또는 무게중심 등을 기준으로 각 기준 영역의 경계선과의 최단거리가 짧은 순서대로 우선순위를 설정할 수 있다. 이를 종합하면, 해당 단위 셀에 대해서 배너 광고 C, D, B, F, A 및 E의 순서대로 우선순위가 설정될 수 있다. 로컬 디바이스(200)가 해당 단위 셀 내에 위치하면, 광고 제공 모듈(130)은 배너 광고를 배너 광고 C, D, B, F, A 및 E의 순서대로 정렬하여 로컬 디바이스(200)에 제공할 수 있다.Referring to FIG. 5 , the priorities of the first selected banner advertisements B, C, and D may be set in the order of increasing the width of the reference area and in the order of the banner advertisements C, D and B. In this case, the priorities of the banner advertisements may be set in the order in which the width of the reference area is narrower. In addition, priorities of the secondly selected banner advertisements A, E, and F may be set in the order of a shorter distance from the unit cell to the reference area, and in the order of the banner advertisements F, A, and E. In this case, the priorities may be set in the order of the shortest distance from the boundary line of each reference area based on an arbitrary point of the unit cell, for example, the center or the center of gravity. To sum up, the priorities of banner advertisements C, D, B, F, A, and E may be set in the order of the corresponding unit cell. When the local device 200 is located within the unit cell, the advertisement providing module 130 arranges the banner advertisements in the order of banner advertisements C, D, B, F, A and E and provides them to the local device 200 . have.
전술한 바와 같이, 본 발명에서 제안하고 있는 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템에 따르면, 복수의 기준 영역이 설정된 광고 지역을 기준 영역보다 작은 크기의 복수의 단위 셀로 구분하고, 각각의 단위 셀에 대하여 배너 광고를 미리 선정하였다가, 로컬 디바이스(200)의 위치가 포함되는 단위 셀에 대하여 미리 선정된 배너 광고를 정렬하여 제공함으로써, 기준 영역이 복잡하게 설정되고 로컬 디바이스(200)가 많은 광고 지역에서도 서버 부하 없이 신속하게 실시간으로 배너 광고를 제공할 수 있다.As described above, according to the banner advertisement service system for providing banner advertisements selected in advance for each unit cell proposed in the present invention, an advertisement area in which a plurality of reference areas are set is divided into a plurality of unit cells having a size smaller than the reference area, , by preselecting a banner advertisement for each unit cell, and arranging and providing the previously selected banner advertisement for a unit cell including the location of the local device 200, the reference area is complicatedly set and the local device ( 200), it is possible to provide banner advertisements in real time quickly without server load even in advertisement areas.
이상 설명한 본 발명은 본 발명이 속한 기술분야에서 통상의 지식을 가진 자에 의하여 다양한 변형이나 응용이 가능하며, 본 발명에 따른 기술적 사상의 범위는 아래의 특허청구범위에 의하여 정해져야 할 것이다.Various modifications and applications of the present invention described above are possible by those skilled in the art to which the present invention pertains, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims (6)

  1. 로컬 디바이스(200)에 배너 광고를 제공하는 배너 광고 서비스 시스템에 있어서,In the banner advertisement service system for providing a banner advertisement to a local device (200),
    상기 로컬 디바이스(200)로부터 배너 광고 요청을 수신하여, 상기 로컬 디바이스(200)에 배너 광고를 제공하는 서비스 제공 서버(100)를 포함하되,and a service providing server 100 that receives a banner advertisement request from the local device 200 and provides a banner advertisement to the local device 200,
    상기 서비스 제공 서버(100)는,The service providing server 100,
    상기 배너 광고로 표시될 콘텐츠 및 광고주의 위치와 독립적인 상기 배너 광고의 기준 영역을 입력받아 저장하는 데이터베이스 모듈(110);a database module 110 for receiving and storing a reference area of the banner advertisement independent of the content to be displayed as the banner advertisement and the location of the advertiser;
    복수의 기준 영역이 설정된 광고 지역을 상기 기준 영역보다 작은 크기의 복수의 단위 셀로 구분하고, 상기 단위 셀이 상기 기준 영역에 포함되는지 여부에 따라 각각의 단위 셀에 대하여 배너 광고를 미리 선정하는 광고 사전 선정 모듈(120); 및An advertisement dictionary for dividing an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and preselecting a banner advertisement for each unit cell according to whether the unit cell is included in the reference area selection module 120; and
    상기 로컬 디바이스(200)로부터 배너 광고 요청을 수신하면, 상기 로컬 디바이스(200)의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀에 대하여 상기 광고 사전 선정 모듈(120)에서 미리 선정된 배너 광고를 정렬하여 상기 로컬 디바이스(200)에 제공하는 광고 제공 모듈(130)을 포함하며,When receiving a banner advertisement request from the local device 200, the advertisement preselection module 120 selects a banner advertisement previously selected by the advertisement preselection module 120 for a unit cell including a location specified by the location information of the local device 200. and an advertisement providing module 130 arranged and provided to the local device 200,
    상기 단위 셀은, 상기 광고 지역에서 균일한 크기 및 모양을 가지고,The unit cell has a uniform size and shape in the advertisement area,
    상기 단위 셀의 크기와 모양은, 상기 광고 지역에 설정된 기준 영역의 개수 및 중첩 정도를 포함하는 혼잡도에 따라 결정되며,The size and shape of the unit cell is determined according to the degree of congestion including the number of reference areas set in the advertisement area and the degree of overlap,
    상기 광고 제공 모듈(130)은,The advertisement providing module 130,
    상기 로컬 디바이스(200)의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀이 변경되면, 상기 변경된 단위 셀에 대하여 미리 선정된 배너 광고를 정렬하여 상기 로컬 디바이스(200)에 제공하는 것을 특징으로 하는, 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템.When the unit cell including the location specified by the location information of the local device 200 is changed, banner advertisements selected in advance for the changed unit cell are arranged and provided to the local device 200 , a banner advertisement service system that provides pre-selected banner advertisements for each unit cell.
  2. 제1항에 있어서, 상기 광고 사전 선정 모듈(120)은,According to claim 1, wherein the advertisement pre-selection module 120,
    상기 기준 영역이 상기 단위 셀의 미리 정해진 비율 이상을 포함하는 배너 광고를, 상기 단위 셀에 대하여 선정하는 것을 특징으로 하는, 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템.A banner advertisement service system for providing a banner advertisement selected in advance for each unit cell, characterized in that the reference area selects a banner advertisement including a predetermined ratio or more of the unit cell with respect to the unit cell.
  3. 제1항에 있어서, 상기 광고 제공 모듈(130)은,According to claim 1, wherein the advertisement providing module 130,
    상기 미리 선정된 배너 광고를 랜덤 정렬하여 제공하거나, 미리 설정된 우선순위에 따라 정렬하여 제공하는 것을 특징으로 하는, 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템.A banner advertisement service system for providing pre-selected banner advertisements for each unit cell, characterized in that the predetermined banner advertisements are provided in random order or arranged according to a predetermined priority.
  4. 제1항에 있어서,According to claim 1,
    상기 광고 사전 선정 모듈(120)에서 선정된 배너 광고의 우선순위를 설정하여, 각각의 단위 셀에 대해 배너 광고의 우선순위를 미리 설정하는 우선순위 설정 모듈(140)을 더 포함하며,Further comprising a priority setting module 140 for setting the priority of the banner advertisement selected by the advertisement pre-selection module 120, and presetting the priority of the banner advertisement for each unit cell,
    상기 광고 제공 모듈(130)은, 상기 로컬 디바이스(200)의 위치 정보에 의해 특정되는 위치가 포함되는 단위 셀에 대하여, 해당 단위 셀에 대해 상기 우선순위 설정 모듈(140)에서 미리 설정된 우선순위에 따라 상기 미리 선정된 배너 광고를 정렬하여 상기 로컬 디바이스(200)에 제공하는 것을 특징으로 하는, 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템.The advertisement providing module 130, with respect to a unit cell including a location specified by the location information of the local device 200, has a priority set in advance in the priority setting module 140 for the corresponding unit cell. A banner advertisement service system for providing pre-selected banner advertisements for each unit cell, characterized in that the pre-selected banner advertisements are arranged according to the arrangement and provided to the local device (200).
  5. 제4항에 있어서, 상기 광고 사전 선정 모듈(120)은,According to claim 4, wherein the advertisement pre-selection module 120,
    상기 기준 영역이 상기 단위 셀을 포함하는 배너 광고를 1차 선정하고, 상기 기준 영역이 상기 단위 셀을 포함하지 않는 배너 광고를 2차 선정하며,The reference area first selects a banner advertisement including the unit cell, and the reference area selects a second banner advertisement that does not include the unit cell,
    상기 우선순위 설정 모듈(140)은,The priority setting module 140,
    상기 1차 선정된 배너 광고의 우선순위를 상기 2차 선정된 배너 광고의 우선순위보다 높게 설정하는 것을 특징으로 하는, 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템.A banner advertisement service system for providing pre-selected banner advertisements for each unit cell, characterized in that the priority of the first selected banner advertisement is set higher than that of the second selected banner advertisement.
  6. 제4항에 있어서, 상기 우선순위 설정 모듈(140)은,According to claim 4, wherein the priority setting module 140,
    상기 광고 사전 선정 모듈(120)에서 선정된 배너 광고에 대하여, 상기 단위 셀을 기준으로 상기 선정된 배너 광고의 기준 영역의 넓이 및 거리에 따라 배너 광고의 우선순위를 설정하는 것을 특징으로 하는, 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템.With respect to the banner advertisement selected by the advertisement pre-selection module 120, the priority of the banner advertisement is set according to the width and distance of the reference area of the selected banner advertisement based on the unit cell, A banner advertisement service system that provides pre-selected banner advertisements for each cell.
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