KR102202434B1 - Banner advertisement service system that provides preselected banner advertisement by unit cell - Google Patents

Abstract

The present invention relates to a banner advertisement service system for providing a preselected banner advertisement by unit cell to quickly provide the banner advertisement in real-time without a load in a server. According to the present invention, the banner advertisement service system comprises: a database module; an advertisement preselection module; and an advertisement providing module arranging banner advertisements previously selected by the advertisement preselection module for a unit cell including a location specified by location information of a local device to provide the banner advertisements to the local device.

Description

Banner advertisement service system that provides pre-selected banner advertisements for each unit cell {BANNER ADVERTISEMENT SERVICE SYSTEM THAT PROVIDES PRESELECTED BANNER ADVERTISEMENT BY UNIT CELL}

The present invention relates to a banner advertisement service system, and more specifically, to a banner advertisement service system that provides a banner advertisement previously selected for each unit cell.

Conventional advertisements have been provided through mass media such as newspapers, magazines, radio and broadcasting. However, as the number of users accessing media through mobile devices increases exponentially with the development of mobile communication technology, advertisements provided through mobile devices have begun to be attempted. Conventional advertisements through mass media unilaterally provide advertisements to an unspecified number of users, and thus, there is a limitation in that personalized advertisements cannot be provided to users. However, advertisements through mobile devices have the advantage of providing personalized advertisements to users by using various information of users collected from mobile devices. Therefore, it is possible to more effectively provide customized advertisements to users, and advertisements through mobile devices have become one of the most important advertisement means.

1 is a diagram illustrating a banner advertisement displayed on a mobile device. Among advertisements through mobile devices, banner advertisements are one of the most common advertisement methods. As shown in FIG. 1, in general, while content is displayed on the display of a mobile device while surfing the web, advertisement content in a bar shape is displayed together in some areas, and such advertisement content in a bar shape corresponds to a banner. When a user clicks a banner after viewing advertisement content, he or she is connected to a specific website connected to the banner, so banner advertisements can naturally lead the user to a specific website.

Meanwhile, as mobile devices are widely distributed to users, banner advertisements using location information of mobile devices are being provided. By using the location information collected through the GPS module of the mobile device, a personalized banner advertisement can be provided to the user. For example, if the user is currently in'Gangnam-gu Office Station', a banner advertisement for companies near'Gangnam-gu Office Station' may be provided to the user. That is, banner advertisements are provided using the user's location information and the advertiser's location, so that the banner advertisement can be more effectively provided to the user.

However, in some business fields, when providing banner advertisements to users, it is often necessary to consider the location where the advertisement should be exposed rather than the physical location of the advertiser. For example, in the case of a software company, it is effective to display banner advertisements in places where users who use the software are mainly concentrated regardless of the physical location of the company. When a banner advertisement is provided using the advertiser's physical location as in the related art, there is a problem that advertisement cannot be effectively performed to the user in the business field.

In order to solve such a problem, Registration Patent No. 10-1914588 (Name of invention: banner advertisement service system in which priority is determined for each banner advertisement by a reference area, registration date: October 29, 2018) was disclosed. have. Ads can be effectively provided through such prior art, but in order to set the priority for each banner advertisement in a complex area such as downtown where there is a large floating population and the reference area is complexly set for various advertisements, the amount of calculation increases rapidly and the server There is an excessive load on the device, and for this reason, it is difficult to prioritize and provide banner advertisements in real time.

The present invention is proposed to solve the above problems of the previously proposed methods, and divides an advertisement area in which a plurality of reference areas is set into a plurality of unit cells having a size smaller than that of the reference area, and provides a banner for each unit cell. Ads are selected in advance, and banner advertisements selected in advance are arranged and provided for the unit cell containing the location of the local device, so that the reference area is complexly set and even in the advertisement area with many local devices, it is quickly and in real time without server load. An object thereof is to provide a banner advertisement service system capable of providing banner advertisements and providing banner advertisements previously selected for each unit cell.

A banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to a feature of the present invention for achieving the above object,

In a banner advertisement service system that provides a banner advertisement to a local device,

A service providing server receiving a banner advertisement request from the local device and providing a banner advertisement to the local device,

The service providing server,

A database module for receiving and storing the content to be displayed as the banner advertisement and a reference area of the banner advertisement independent from the position of the advertiser;

An advertisement dictionary for dividing an advertisement area in which a plurality of reference areas is set into a plurality of unit cells having a size smaller than the reference area, and preselecting a banner advertisement for each unit cell according to whether the unit cell is included in the reference area Selection module; And

When receiving a banner advertisement request from the local device, an advertisement provided to the local device by arranging banner advertisements previously selected in the advertisement preselection module with respect to a unit cell containing a location specified by the location information of the local device It is characterized in its configuration to include a providing module.

Preferably, the unit cell,

It may have a uniform size and shape in the advertisement area.

Preferably, the advertisement pre-selection module,

A banner advertisement in which the reference area includes a predetermined ratio or more of the unit cell may be selected for the unit cell.

Preferably, the advertisement providing module,

When a unit cell including a location specified by the location information of the local device is changed, banner advertisements previously selected for the changed unit cell may be arranged and provided to the local device.

Preferably, the advertisement providing module,

The pre-selected banner advertisements may be provided in a random arrangement, or arranged according to a preset priority.

Preferably,

Further comprising a priority setting module for setting the priority of the banner advertisement selected in the advertisement preselection module, and presetting the priority of the banner advertisement for each unit cell,

The advertisement providing module, with respect to the unit cell including the location specified by the location information of the local device, arranges the pre-selected banner advertisement according to the priority set in advance in the priority setting module for the corresponding unit cell. Thus, it can be provided to the local device.

More preferably, the advertisement pre-selection module,

A banner advertisement in which the reference region includes the unit cell is first selected, and a banner advertisement in which the reference region does not include the unit cell is secondarily selected,

The priority setting module,

The priority of the firstly selected banner advertisement may be set higher than the priority of the secondly selected banner advertisement.

More preferably, the priority setting module,

With respect to the banner advertisement selected by the advertisement preselection module, the priority of the banner advertisement may be set according to the width and distance of the reference area of the selected banner advertisement based on the unit cell.

According to a banner advertisement service system that provides a banner advertisement previously selected for each unit cell proposed in the present invention, an advertisement area in which a plurality of reference areas are set is divided into a plurality of unit cells having a size smaller than that of the reference area, and each unit cell The banner advertisement is selected in advance for and provided by arranging and providing pre-selected banner advertisements for the unit cell containing the location of the local device, so that the reference area is complexly set and even in the advertisement area with many local devices, there is no server load. It is possible to provide a banner advertisement in real time.

1 is a diagram illustrating a banner advertisement displayed on a mobile device.
2 is a diagram illustrating a configuration of a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention.
3 is a diagram showing the configuration of a service providing server in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention.
4 is a diagram illustrating a reference area and a unit cell set in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention, and a banner advertisement previously selected for each unit cell.
5 is a diagram illustrating a reference area in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention.
6 is a view showing a state of setting a priority in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention.

Hereinafter, preferred embodiments will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the present invention. However, in describing a preferred embodiment of the present invention in detail, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for portions having similar functions and functions.

In addition, in the entire specification, when a part is said to be'connected' with another part, it is not only'directly connected', but also'indirectly connected' with another element in the middle. Include. In addition, "including" a certain component means that other components may be further included, rather than excluding other components unless otherwise specified.

2 is a diagram showing the configuration of a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention. As shown in FIG. 2, a banner advertisement service system that provides a banner advertisement preselected for each unit cell according to an embodiment of the present invention is a banner advertisement service system that provides a banner advertisement to a local device 200, A service providing server 100 that provides a banner advertisement to the local device 200 may be included, and a local device 200 may be further included.

The service providing server 100 may receive a banner advertisement request from the local device 200 and provide a banner advertisement to the local device 200. Here, the service providing server 100 providing the banner advertisement to the local device 200 means transmitting data on the banner advertisement to be displayed on the display of the local device 200 to the local device 200 through the network. it means.

The local device 200 may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network. Here, the local device 200 may include a local box or a mobile device, as shown in FIG. 2.

The local box may be a device including a display unit. Further, the local box may be a device capable of transmitting and receiving data to and from the service providing server 100 through a network. Accordingly, the local box may receive data on the banner advertisement from the service providing server 100 and output the banner advertisement to the display unit. Meanwhile, any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting a banner advertisement through a display unit may be included in a local box regardless of the specific type thereof.

The mobile device 200 may include devices such as a smartphone, a tablet PC, and a wearable device. However, the mobile device 200 is not limited to the type of device described above, and any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting a banner advertisement through the display unit, regardless of the specific type. It may be included in the mobile device 200.

On the other hand, in the present invention, the network is a wired network or mobile radio communication network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), It can be implemented in all types of wireless networks such as satellite communication network, Bluetooth, Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), Long Term Evolution (LTE), 5th Generation Mobile Telecommunication (5G), etc. .

3 is a diagram showing the configuration of a service providing server 100 in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention. As shown in FIG. 3, the service providing server 100 of a banner advertisement service system that provides a banner advertisement preselected for each unit cell according to an embodiment of the present invention includes a database module 110 and an advertisement preselection module. 120 and the advertisement providing module 130 may be included, and may be configured to further include a priority setting module 140. Hereinafter, each configuration of the service providing server 100 will be described in detail.

The database module 110 may receive and store content to be displayed as a banner advertisement and a reference area of a banner advertisement independent from the advertiser's position. Here, the content may be data including text, image, sound, and video. Meanwhile, the reference region may be used to preselect a banner advertisement for each unit cell in the advertisement preselection module 120 to be described later. Since the banner advertisement has the highest priority in the reference area, the reference area corresponds to the area in which the banner advertisement can be exposed to the user the most. This reference area may be set through an advertiser device (not shown) and may be independent of the advertiser's physical location. That is, even if the advertiser is in the'A' area, the reference area of the banner advertisement may be set as the'B' area.

Meanwhile, the position, shape (polygonal or circular, etc.), width, number, etc. of the reference area of the banner advertisement may vary, and a plurality of reference areas having different positions, shapes, and widths may be set in one banner advertisement. . The advertiser can input the reference area of the banner advertisement in the database module 110 by arranging the reference area of various shapes and widths on the digital map.

Depending on the embodiment, the area of the reference area may be determined according to the advertisement cost. Alternatively, the area of the reference area may be independently determined by the service providing server 100 by using the popularity or recommendation of the content independently of the advertisement cost. For example, when the popularity of the banner advertisement content A is higher than the content of the banner advertisement B, the area of the reference area of the banner advertisement A may be determined to be wider than the reference area of the banner advertisement B. However, the area of the reference area is not determined only by the above-described embodiment, and may be determined in various ways.

In addition, the database module 110 may receive and store a plurality of reference areas for one banner advertisement. Since the reference area of the banner advertisement is not dependent on the physical location of the advertiser and can be independently set in a plurality of areas, the banner advertisement can be more effectively exposed to the user through the plurality of reference areas.

The advertisement preselection module 120 divides an advertisement area in which a plurality of reference areas are set into a plurality of unit cells having a size smaller than the reference area, and advertises a banner for each unit cell according to whether the unit cell is included in the reference area. Can be selected in advance. Here, the advertisement area may be an area large enough to set a plurality of reference areas as an advertisement area, and may be, for example, the whole of Korea, the whole of Seoul, and Gangnam-gu.

4 is a diagram illustrating a reference area and a unit cell set in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention, and a banner advertisement previously selected for each unit cell. . In a banner advertisement service system that provides a banner advertisement preselected for each unit cell according to an embodiment of the present invention, as shown in FIG. 4, reference areas A, B, C of banner advertisements A, B, C, and D And D is set, and the advertisement area is divided into square-shaped unit cells to form a grid shape. At this time, since the unit cell 1 is included in the reference areas A, B, and C, the advertisement preselection module 120 may preselect banner advertisements A, B, and C for the unit cell 1. Further, since the unit cell 2 is included in the reference areas B, C, and D, banner advertisements B, C, and D may be previously selected for the unit cell 2. In this way, the advertisement preselection module 120 may preselect banner advertisements for all unit cells constituting the grid shape.

Here, the unit cell may have various sizes and shapes, but may have a uniform size and shape in an advertisement area. That is, as shown in FIG. 4, the advertisement area may be divided into a grid shape and may include a square-shaped unit cell, but the advertisement area may be divided into a honeycomb shape and include a hexagonal unit cell. , Pentagons, sectors, etc. can be various shapes.

Meanwhile, the size and shape of the unit cell may be determined according to a congestion degree including the number of reference areas set in the advertisement area and an overlapping degree. For example, in an area with a large floating population, such as Gangnam-gu, Seoul, there are many advertisements to be provided and the reference area is set in a complicated manner, and congestion may be high. In such a high congestion area, a banner advertisement can be precisely provided by setting the size of the unit cell to be small. For example, the unit cell may be set small enough to be 1/10 the size of the smallest reference area.

Depending on the embodiment, as data according to advertisement provision is accumulated, a unit cell whose advertisement provision history is less than a reference value may be removed or merged with neighboring unit cells to improve the efficiency of the advertisement preselection module 120. . That is, by removing or merging unit cells that do not need to select a banner advertisement in advance, such as unit cells on a river that cannot be carried by real people, it is possible to reduce the amount of calculation and increase efficiency.

In addition, the advertisement preselection module 120 may select a banner advertisement in which the reference area includes a predetermined ratio or more of the unit cell for the unit cell. Therefore, even if not all of the unit cells are included in the reference region, if more than a predetermined ratio is included in the reference region, a banner advertisement corresponding to the reference region may be selected.

When the advertisement providing module 130 receives a banner advertisement request from the local device 200, the advertisement preselection module 120 pre-selects a unit cell containing a location specified by the location information of the local device 200. Selected banner advertisements may be arranged and provided to the local device 200. That is, the advertisement providing module 130 may transmit a banner advertisement previously selected for the unit cell in which the local device is located to the local device 200 through the network. The local device 200 may display the banner advertisement to the user by outputting data on the banner advertisement received from the advertisement providing module 130 on the display.

At this time, when the unit cell containing the location specified by the location information of the local device 200 is changed, the advertisement providing module 130 arranges a pre-selected banner advertisement with respect to the changed unit cell, and the local device 200 Can be provided. That is, as shown in FIG. 4, when the user moves within the unit cell 1, banner advertisements A, B and C are continuously provided without change, but the location of the local device 200 is changed as the user moves. When the unit cell 2 is changed in, the advertisement providing module 130 may provide banner advertisements A, B, and C, and then change to banner advertisements B, C, and D.

Meanwhile, the advertisement providing module 130 may classify and provide banner advertisements for each category. The advertisement providing module 130 may provide only banner advertisements included in a category selected by the user by filtering banner advertisements provided to the local device 200 according to categories. These categories may be stored in the form of tags included in banner advertisements in the database module 110. For example, the category may be variously set according to the business type of a company, such as restaurants, banks, accommodation, and cafes.

In addition, the advertisement providing module 130 may randomly arrange and provide pre-selected banner advertisements, or may arrange and provide them according to a preset priority. That is, in the example as shown in Figure 4, when the local device 200 is located in the unit cell 1, the advertisement providing module 130, banner advertisements A, B and C A->B->C, B->A->C, C->A->B, etc. can be provided in a variety of order, such as randomly arranged, or to the priority set in advance by the priority setting module 140 to be described in detail below. It can be provided by sorting according to.

The priority setting module 140 may set the priority of the banner advertisement selected by the advertisement preselection module 120 and preset the priority of the banner advertisement for each unit cell. The advertisement providing module 130 selects a unit cell including a location specified by the location information of the local device 200 in advance according to a priority set in advance in the priority setting module 140 for the corresponding unit cell Arranged banner advertisements may be provided to the local device 200. That is, in the banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention, in order to minimize the amount of calculation when the banner advertisement is changed and provided according to the location of the local device 200 , For each unit cell, banner advertisements can be pre-selected and priorities can be set.

5 is a diagram illustrating a reference area in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention. In the following, reference areas A, B, C, D, E, and F of banner advertisements A, B, C, D, E and F are set as in the example shown in FIG. 5, and the priority of the banner advertisement is set. A configuration in which the priority setting module 140 sets the priority of the banner advertisement when the unit cell is displayed as a box with a thick hatched frame will be described.

First, the advertisement preselection module 120 may first select a banner advertisement in which the reference region includes a unit cell, and secondly select a banner advertisement in which the reference region does not include a unit cell. In addition, the priority setting module 140 may set the priority of the firstly selected banner advertisement higher than the priority of the secondly selected banner advertisement.

FIG. 6 is a diagram illustrating a state in which priority is set in a banner advertisement service system that provides a banner advertisement previously selected for each unit cell according to an embodiment of the present invention. 5 and 6, the advertisement pre-selection module 120 first selects banner advertisements B, C, and D because the reference areas B, C, and D include unit cells, and the reference areas A and E Since and F do not include a unit cell, banner advertisements A, E, and F may be secondarily selected. In addition, the priority of banner advertisements B, C, and D may be set higher than that of banner advertisements A, E, and F.

As shown in FIG. 6, the priority setting module 140 selects only the priority between the firstly selected banner advertisements and the secondly selected banner advertisements, and between the firstly selected banner advertisements, Since priority between the second-selected banner advertisements is not set, each of the advertisement providing module 130 may be randomly arranged and provided to the local device 200.

Depending on the embodiment, the priority setting module 140, with respect to the banner advertisement selected by the advertisement preselection module 120, of the banner advertisement according to the width and distance of the reference area of the banner advertisement selected based on the unit cell. Priority can be set. More specifically, as shown in FIG. 6, priority is determined between the firstly selected banner advertisements according to the width of the reference area, and the secondly selected banner advertisements are mutually distanced from the unit cell to the reference area Priority can be determined according to.

Referring to FIG. 5, priority may be set for banner advertisements B, C, and D selected first in the order of the wider area of the reference area, and banner advertisements C, D, and B in the order. In this case, the priority of banner advertisements may be set in a narrow order of the area of the reference area. In addition, the secondary selected banner advertisements A, E, and F may be prioritized in the order of short distances from the unit cell to the reference area, and banner advertisements F, A, and E in the order. At this time, the priorities may be set in the order of the shortest distance to the boundary line of each reference area based on an arbitrary point of the unit cell, for example, a center or a center of gravity. Taken together, priorities may be set for the corresponding unit cell in the order of banner advertisements C, D, B, F, A, and E. When the local device 200 is located within the corresponding unit cell, the advertisement providing module 130 may arrange banner advertisements in the order of banner advertisements C, D, B, F, A, and E, and provide them to the local device 200. have.

As described above, according to the banner advertisement service system that provides a banner advertisement previously selected for each unit cell proposed in the present invention, an advertisement area in which a plurality of reference areas are set is divided into a plurality of unit cells having a size smaller than the reference area, and , By pre-selecting a banner advertisement for each unit cell, and then arranging and providing a pre-selected banner advertisement for the unit cell including the location of the local device 200, the reference area is complexly set and the local device ( Even in an advertisement area with a large number of 200), banner advertisements can be provided in real time quickly without server load.

The present invention described above can be modified or applied in various ways by those of ordinary skill in the technical field to which the present invention belongs, and the scope of the technical idea according to the present invention should be determined by the following claims.

100: service providing server
110: database module
120: Ad preselection module
130: advertisement providing module
140: priority setting module
200: local device

Claims (8)

In a banner advertisement service system that provides a banner advertisement to a local device 200,
Including a service providing server 100 for receiving a banner advertisement request from the local device 200 and providing a banner advertisement to the local device 200,
The service providing server 100,
A database module 110 for receiving and storing the content to be displayed as the banner advertisement and a reference area of the banner advertisement independent of the advertiser's position;
An advertisement dictionary for dividing an advertisement area in which a plurality of reference areas is set into a plurality of unit cells having a size smaller than the reference area, and preselecting a banner advertisement for each unit cell according to whether the unit cell is included in the reference area Selection module 120; And
Upon receiving a banner advertisement request from the local device 200, a banner advertisement previously selected by the advertisement preselection module 120 for a unit cell including a location specified by the location information of the local device 200 It includes an advertisement providing module 130 arranged and provided to the local device 200,
The unit cell has a uniform size and shape in the advertisement area,
The size and shape of the unit cell is determined according to a congestion degree including the number and overlapping degree of reference areas set in the advertisement area,
The advertisement providing module 130,
When a unit cell containing a location specified by the location information of the local device 200 is changed, banner advertisements previously selected for the changed unit cell are arranged and provided to the local device 200 , A banner advertisement service system that provides a pre-selected banner advertisement for each unit cell.
delete The method of claim 1, wherein the advertisement preselection module 120,
A banner advertisement service system for providing a banner advertisement previously selected for each unit cell, characterized in that a banner advertisement in which the reference area includes a predetermined ratio or more of the unit cell is selected for the unit cell.
delete The method of claim 1, wherein the advertisement providing module 130,
A banner advertisement service system for providing a preselected banner advertisement for each unit cell, characterized in that the pre-selected banner advertisements are provided in a random arrangement or arranged according to a preset priority.
The method of claim 1,
Further comprising a priority setting module 140 for setting the priority of the banner advertisement selected by the advertisement preselection module 120, and presetting the priority of the banner advertisement for each unit cell,
The advertisement providing module 130, with respect to the unit cell including the location specified by the location information of the local device 200, to a priority set in advance in the priority setting module 140 for the corresponding unit cell. A banner advertisement service system for providing a banner advertisement preselected for each unit cell, characterized in that the preselected banner advertisements are arranged and provided to the local device 200 according to the following.
The method of claim 6, wherein the advertisement preselection module 120,
Firstly selecting a banner advertisement in which the reference area includes the unit cell, and secondly selecting a banner advertisement in which the reference area does not include the unit cell,
The priority setting module 140,
A banner advertisement service system for providing a banner advertisement previously selected for each unit cell, characterized in that the priority of the first selected banner advertisement is set higher than the priority of the second selected banner advertisement.
The method of claim 6, wherein the priority setting module (140),
With respect to the banner advertisement selected by the advertisement preselection module 120, the priority of the banner advertisement is set according to the width and distance of the reference area of the selected banner advertisement based on the unit cell. A banner advertisement service system that provides preselected banner advertisements for each cell.

Images