KR101924895B1 - Banner advertisement service system for messenger application in which priorities of banner advertisement is determined by reference region - Google Patents

Abstract

The present invention relates to a banner advertisement service system for a messenger application. According to an embodiment of the present invention, the banner advertisement service system for a messenger application includes a database module, a priority setting module, and an advertisement providing module. It is possible to provide a banner advertisement in the messenger application where the priority of the banner advertisement is determined by a reference region.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a banner advertisement service system in a messenger app,

[0001] The present invention relates to a banner advertisement service system, and more particularly, to a banner advertisement service system in a messenger app in which priority of banner advertisement is determined by a reference area and provided.

Recently, mobile devices such as smart phones and tablet PCs have spread rapidly, and the use of mobile messenger applications has greatly expanded. In particular, the messenger app has been replaced by the conventional SMS / MMS service because of its ability to use Messenger free of charge anywhere on the Internet, free sharing of images and videos, and multi-party chatting. Voice and video call areas. With the spread of mobile devices and messenger apps, mobile messenger apps are attracting attention as advertising means.

1 is a diagram showing a banner advertisement displayed in a messenger app. Banner advertising is one of the most common advertising methods. As shown in FIG. 1, generally, content based on web or app (application) is displayed on the display of the mobile device, and bar-shaped advertisement contents are displayed together in some areas. Such bar- The shape of the banner advertisement may be various shapes such as a square or a circle as well as a rectangular bar shape. When a user selects a banner advertisement by clicking, touching, or the like, the user is connected to a specific web site linked to the banner advertisement, so that the banner advertisement can naturally guide the user to a specific web site.

On the other hand, with the spread of mobile devices widely to users, advertisements using location information of mobile devices are being provided. Using the location information collected through the GPS module of the mobile device, it is possible to provide personalized advertisement to the user. For example, if the user is presently located at the 'Gangnam District Office Station', the user can be provided with advertisements for the businesses located near the 'Gangnam District Office Station'. That is, since the advertisement is provided using the location information of the user and the location of the advertiser, the advertisement can be more effectively provided to the user.

However, in some business areas, it's often necessary to consider where ads should be exposed than when advertisers are physically located when advertising to users. For example, for a software company, regardless of the physical location of the vendor, it is effective to expose the banner advertisement to a place where users who use the software are mainly concentrated. When the advertisement is provided using the physical location of the advertiser as in the prior art, there is a problem that the advertisement can not be effectively provided to the user in the business field.

In the meantime, as a prior art related to the present invention, an advertisement providing method and system using point reimbursement of mobile messenger, a publication No. 10-2013-0059078, a publication No. 10-2013-0124253, an advertisement content using a mobile messenger And a method of providing '.

The present invention has been proposed in order to solve the above-mentioned problems of the existing methods. The present invention sets a reference area of a banner advertisement, And an object of the present invention is to provide a banner advertisement service system in a messenger app capable of providing advertisements, in which priorities of banner advertisements are determined by a reference area and provided.

In the present invention, the priority of the banner advertisement is set based on the width and the distance of the reference area of the banner advertisement, so that the banner advertisement displayed among the user devices during conversation can be changed. Another object of the present invention is to provide a banner advertisement service system in a messenger application in which an advertisement can be shared, and a priority of each banner advertisement is determined by a reference area and provided.

According to an aspect of the present invention, there is provided a banner advertisement service system in a messenger app,

A banner advertisement service system for providing a banner advertisement to a user device,

And a service providing server for inserting and providing the banner advertisement to a messenger app of the user device,

The service providing server includes:

A database module inserted into the advertisement area of the messenger app to receive and store a content to be displayed as a banner advertisement and a reference area of the banner advertisement independent of a location of the advertiser;

A priority setting module for setting a priority of a banner advertisement according to a width and a distance of a reference area of a banner advertisement stored in the database module based on a location specified by the location information of the user device; And

And an advertisement providing module for inserting a banner advertisement stored in the database module into an advertisement area provided on an interactive screen of the messenger application according to a priority set in the priority setting module and providing the banner advertisement to the user device. .

Preferably, the advertisement area provided on the conversation screen of the messenger application includes:

And may be a temporary area displayed on the conversation screen of the messenger app for a predetermined time.

Preferably, the priority setting module includes:

The priority of the banner advertisement can be set according to whether the reference area of the banner advertisement stored in the database module includes the location specified by the location information of the user device.

More preferably, the priority setting module includes:

When the reference area of the banner advertisement stored in the database module includes a location specified by the location information of the user device, the priority order of the banner advertisement can be set in a broad order of the reference area of the banner advertisement.

More preferably, the priority setting module includes:

Wherein when the reference area of the banner advertisement stored in the database module does not include the location specified by the location information of the user device, The priority order of the banner advertisement can be set in the order of shortest shortest distance.

Advantageously, the advertisement providing module comprises:

The banner advertisement may be inserted into the advertisement area provided on the conversation screen of the messenger app at predetermined time intervals according to the priority set in the priority setting module.

Advantageously, the advertisement providing module comprises:

Wherein each time a message is received from the messenger app of the user device, the banner advertisement is sequentially inserted into the advertisement area of the messenger app interactive screen according to a priority set by the priority setting module, And may not provide the banner advertisement if a message is received from the same party within a predetermined time from the time the message is received from the other party.

Preferably,

A banner advertisement sharing request signal from the user device and inserting the banner advertisement requested by the user into an advertisement area provided on a conversation screen of a messenger application of the other party in conversation with the user and the messenger application, And an advertisement sharing module for providing the advertisement device to the user device.

According to the banner advertisement service system in the messenger app in which the priority according to the banner advertisement is determined according to the reference area suggested by the present invention, by setting the reference area of the banner advertisement, The banner advertisement can be provided to the messenger app of the user device.

In addition, according to the present invention, since the priority for the banner advertisement is set based on the width and the distance of the reference area of the banner advertisement, the banner advertisement displayed among the user devices during the conversation can be changed, Banner ads can be shared.

1 is a diagram showing a banner advertisement displayed in a messenger app.
FIG. 2 is a diagram illustrating a configuration of a banner advertisement service system in a messenger app in which priority of each banner advertisement is determined according to a reference area according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating a detailed configuration of a service providing server in a banner advertisement service system in a messenger app in which a priority according to a banner advertisement is determined according to a reference area according to an embodiment of the present invention.
4 is a diagram illustrating a user device to which a banner advertisement is output, for example, in a banner advertisement service system in a messenger app in which a priority according to a banner advertisement is determined according to a reference area according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a user device in which a banner advertisement is selected in a banner advertisement service system in a messenger app in which a priority according to a banner advertisement is determined according to a reference area according to an embodiment of the present invention.
FIG. 6 is a diagram illustrating a banner advertisement service system in a messenger application in which priority is determined according to a banner advertisement according to an embodiment of the present invention, and a banner advertisement is provided to a user device of the other party when advertisement sharing is requested For example.
FIG. 7 illustrates a reference area in a banner advertisement service system in a messenger app in which a priority of each banner advertisement is determined according to a reference area according to an exemplary embodiment of the present invention.
8 is a view illustrating a priority setting in a priority setting module of a banner advertisement service system in a messenger app in which a priority of each banner advertisement is determined according to a reference area according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating a prioritization module of a banner advertisement service system in a messenger app in which a priority of each banner advertisement is determined according to a reference area according to an embodiment of the present invention, Fig.
FIG. 10 is a diagram illustrating a prioritization module of a banner advertisement service system in a messenger application in which a priority of each banner advertisement is determined according to a reference region according to an embodiment of the present invention, Fig.
FIG. 11 is a diagram illustrating a banner advertisement service system in a messenger application in which a priority is determined according to a banner advertisement according to an exemplary embodiment of the present invention, and a banner advertisement, which is output to a display unit of the user device, A drawing.
FIG. 12 is a diagram illustrating a reference area of a banner advertisement input in a banner advertisement service system in a messenger app in which priority of banner advertisement is determined according to a reference area according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise.

FIG. 2 is a diagram illustrating a configuration of a banner advertisement service system in a messenger app in which a priority of banner advertisement is determined according to a reference area according to an embodiment of the present invention. 2, the banner advertisement service system in the instant messenger app in which the priority according to the banner advertisement is determined and provided according to the reference region according to an embodiment of the present invention includes a service providing server 100, And may further comprise a user device 200.

The service providing server 100 may insert a banner advertisement into a messenger app of the user device 200 and provide the banner advertisement. That is, the service providing server 100 may insert a banner advertisement into a messenger application as shown in FIG. 1, and output the banner advertisement to the user device 200. Providing the banner advertisement to the user device 200 may mean transmitting data on the banner advertisement displayed on the display of the user device 200 to the user device 200 through the network.

The user device 200 is a device capable of transmitting and receiving data to and from the service providing server 100 via a network, and can install and operate a messenger application to use a messenger service. That is, as shown in FIG. 2, the first user device 210 and the second user device 220 can communicate with each other through a messenger application. At this time, the first user device 210 and the second user device 220 have no difference in function, and serve as a conversation partner using a messenger application. In addition, the messenger app installed and driven in the user device 200 of the present invention can support not only one-to-one conversation but also multi-party conversation, voice call, video chat, and the like.

Here, the user device 200 may include a mobile device such as a smart phone, a tablet PC, and a wearable device as shown in FIG. 2, A personal computer (PC), a laptop computer, and the like. However, the user device 200 of the present invention is not limited to the above-described types of devices, and transmits and receives data to and from the service providing server 100 via a network, and inserts a banner advertisement into a messenger application through a display unit while using a messenger application The device 200 can be included in the device 200 regardless of its specific type.

In addition, the banner advertisement service system in the instant messenger app in which the priorities of the banner advertisements are determined according to the reference region according to an embodiment of the present invention is provided, and may further comprise an advertiser device (not shown).

The advertiser device is a device that can transmit and receive data to and from the service providing server 100 through the network and can provide information on the banner advertisement to the service providing server 100. That is, the service providing server 100 may receive and store information on the banner advertisement from the advertiser device. Here, the information on the banner advertisement may include a content to be displayed as a banner advertisement described later, a reference area of the banner advertisement, and the like.

In the present invention, the network may be a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN), a mobile radio communication network, Satellite communication network, Wireless Broadband Internet (WIBRO), High Speed Downlink Packet Access (HSDPA), and the like.

FIG. 3 is a diagram illustrating a detailed configuration of a service providing server 100 in a banner advertisement service system in a messenger app in which a priority according to a banner advertisement is determined according to a reference region according to an embodiment of the present invention . As shown in FIG. 3, the banner advertisement service system in the instant messenger application in which the priority according to the banner advertisement is determined according to the reference area according to an embodiment of the present invention is provided. The banner advertisement service system includes a database module 110, The advertisement sharing module 140 may include an advertisement sharing module 120 and an advertisement providing module 130, and may further include an advertisement sharing module 140. Hereinafter, each component constituting the service providing server 100 will be described in detail.

The database module 110 may receive and store the content to be displayed as a banner advertisement inserted in the advertisement area of the messenger application and the reference area of the banner advertisement independent of the location of the advertiser. More specifically, the database module 110 may store a reference area of content and banner advertisement input by the advertiser device. Here, the content may be data including characters, images, sounds, moving pictures, and the like. The reference area of the banner advertisement can be used to set the priority of the banner advertisement in the priority setting module 120 described later. Since the banner advertisement has the highest priority in the reference area, the reference area corresponds to the area where the banner advertisement is most exposed to the user. This reference area may be set through the advertiser device and may be independent of the physical location of the advertiser. That is, even if the advertiser is in the 'A' area, the reference area of the banner advertisement can be set as the 'B' area.

On the other hand, according to the embodiment, the width of the reference area can be determined according to the advertisement cost. Alternatively, the width of the reference area may be determined by the service providing server 100 independently of the advertisement cost, using the popularity of the content, the recommendation degree, and the like. For example, when the popularity of the banner advertisement A is higher than the popularity of the banner advertisement B, the width of the reference area of the banner advertisement A can be determined to be wider than the width of the reference area of the banner advertisement B. At this time, the popularity of the banner advertisement can be determined by the number of times the banner advertisement is selected by the user, the number of sharing, and the like. However, the width of the reference area is not determined only by the above-described embodiments, and can be determined in various ways.

Also, the database module 110 may receive and store a plurality of reference areas for one banner advertisement. The reference area of the banner advertisement can be independently set in a plurality of areas without depending on the physical location of the advertiser, so that the banner advertisement can be more effectively exposed to the user through the plurality of reference areas.

The priority setting module 120 sets the priority of the banner advertisement according to the width and distance of the reference area of the banner advertisement stored in the database module 110 based on the position specified by the location information of the user device 200 . More specifically, the priority order setting module 120 can set a priority order according to the width and distance of the reference area of the banner advertisement based on the location of the user device 200. The specific configuration for setting the priority order of the banner advertisement in the priority order setting module 120 will be described in detail later.

The advertisement providing module 130 inserts the banner advertisement stored in the database module 110 into the advertisement area provided on the conversation screen of the messenger application according to the priority set in the priority setting module 120, As shown in FIG. That is, the advertisement providing module 130 can transmit data for the banner advertisement having the priority order to the user device 200 through the network. The user device 200 inserts the data of the banner advertisement received from the advertisement providing module 130 into the advertisement area provided on the conversation screen of the messenger application and outputs the data to the display, The advertisement may be exposed.

Here, the advertisement area provided on the conversation screen of the messenger application may be a temporary area displayed on the conversation screen of the messenger application for a predetermined time. That is, the temporary advertisement area temporarily displayed on the display of the user device 200 for a predetermined time may be implemented as a top bar, a bottom bar, a side bar, or the like.

FIG. 4 is a diagram illustrating a banner advertisement service system in a messenger application in which a priority according to a banner advertisement is determined according to a reference area according to an embodiment of the present invention. Fig. As shown in FIG. 4, in the banner advertisement service system in the messenger app in which the priority according to the banner advertisement is determined according to the reference area according to the embodiment of the present invention, A banner advertisement may be provided on the screen of the device 200 in the form of an upper bar. Such a banner advertisement can be displayed for a predetermined time, for example, for 30 seconds, and then disappear automatically.

As described above, according to the present invention, the banner advertisement is temporarily displayed in the messenger application, thereby minimizing the user's rejection of the banner advertisement covering the messenger conversation screen. In addition, if the user is accustomed to the continuously displayed banner advertisement, it is possible to overcome the limitation that the advertisement effect can not be obtained substantially. That is, when a banner advertisement is displayed and disappears in a messenger application, a change occurs on a screen display and an arousal effect occurs, so that a user can naturally concentrate on a banner advertisement.

Meanwhile, the advertisement providing module 130 may insert the banner advertisement into the advertisement area of the messenger app at a predetermined time interval according to the priority set by the priority setting module 120, and provide the advertisement. That is, the banner advertisements can be output sequentially to the conversation screen of the messenger app of the user device 200 according to the priority order. For example, as shown in FIG. 4, the banner advertisement having the highest priority is inserted and displayed at the top for 30 seconds, and then automatically removed from the screen. After one minute, the banner advertisement having the next highest priority is displayed It can be displayed for 30 seconds. Here, when a plurality of banner advertisements are displayed, the banner advertisement having a high priority according to the priority set in the priority setting module 120 may be displayed on the dialog screen of the messenger application It can be displayed on the upper side.

The advertisement providing module 130 receives the banner advertisement selection signal from the user device 200 and provides a link page for the banner advertisement. The user device 200 receives the banner advertisement selection signal from the advertisement providing module 130 You can save the link page as a favorite. Here, the selection signal of the banner advertisement may be a signal such as touch or click of the displayed banner advertisement.

FIG. 5 is a diagram illustrating an exemplary embodiment of a banner advertisement service system in a messenger application in which priority of banner advertisement is determined according to a reference area according to an exemplary embodiment of the present invention. FIG. In the banner advertisement service system in the messenger app in which the priority according to the banner advertisement is determined and provided according to the reference area according to the embodiment of the present invention, in the user device 200 in which the banner advertisement is displayed as shown in FIG. 4, When a user touches a banner advertisement and inputs a selection signal, a menu as shown in Fig. 5 can be provided. The user can check the link page provided from the service providing server 100 by using the " view now " menu, store the link page as a favorite using the " Add Bookmark " menu, Can be confirmed. In addition, the banner advertisement selected through the advertisement sharing module 140 to be described in detail below may be shared with the conversation partner.

The advertisement sharing module 140 receives the banner advertisement sharing request signal from the user device 200 and receives the sharing request banner advertisement from the advertisement area provided in the conversation screen of the messenger application of the other party, To the user device 200 of the other party.

FIG. 6 is a diagram illustrating a banner advertisement service system in a messenger application according to an exemplary embodiment of the present invention. Referring to FIG. 6, when a request for advertisement sharing is requested, FIG. 2 is a diagram showing an example of providing an advertisement. As shown in FIG. 6, in the banner advertisement service system in the messenger application in which the priority according to the banner advertisement is determined by the reference region according to the embodiment of the present invention, the first user device 210 When a first user touches a banner advertisement displayed in the form of an upper bar and inputs a sharing request signal of a banner advertisement using the " Share " menu when the second user device 220 is in conversation, The module 140 may provide the banner advertisement to the second user device 220 that is in conversation with the first user device 210 and output the banner advertisement in the form of a top bar. For example, the banner advertisement provided to the first user device 210 and the second user device 220 may be different when the first user is located near Yeoido in Seoul and the second user is located near the Busan station, By utilizing the advertisement sharing function as shown in FIG. 6, the second user can be also provided with the banner advertisement which can be received in Yeoido, Seoul.

FIG. 7 is a diagram illustrating a reference area in a banner advertisement service system in a messenger app in which a priority of each banner advertisement is determined according to a reference area according to an embodiment of the present invention. The reference areas A, B, C, D, E and F of the banner advertisements A, B, C, D, E and F are set as in the example shown in FIG. 7, The priority order setting module 120 sets the priority order of the banner advertisement.

FIG. 8 is a diagram showing a priority setting module 120 of a banner advertisement service system in a messenger application in which priority is determined according to a banner advertisement according to an embodiment of the present invention and is provided. Fig. As shown in FIG. 8, the prioritization module 120 of the banner advertisement service system in the messenger app, in which the priorities of the banner advertisements are determined according to the reference region according to the embodiment of the present invention, The priority of the banner advertisement can be set according to whether the reference area of the banner advertisement stored in the user terminal 110 includes the location specified by the location information of the user device 200. [ More specifically, when the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the priority setting module 120 sets the priority of the banner advertisement to be higher Can be set.

7, the position X specified by the position information of the user device 200 is included in the reference areas B, C, and D, but not included in the reference areas A, E, and F. [ Therefore, as shown in FIG. 8, the priority setting module 120 sets priority for the reference areas B, C, and D including the location X specified by the location information of the user device 200 as a reference Can be set higher than the areas A, E and F. Therefore, the priority setting module 120 can set the priorities of the banner advertisements B, C and D having the reference areas B, C and D higher than the banner advertisements A, E and F having the reference areas A, E and F have.

FIG. 9 is a diagram illustrating a prioritization module 120 of a banner advertisement service system in a messenger app in which a prioritization by a banner advertisement is determined by a reference region according to an embodiment of the present invention, FIG. 5 is a diagram showing a state in which priority is set for the priority. When the reference area of the banner advertisement stored in the database module 110 includes the location specified by the location information of the user device 200, the priority setting module 120 sets the priority area of the banner advertisement The priority of the advertisement can be set. 9, the reference areas B, C, and D include a location X that is specified by the location information of the user device 200. [ However, among these reference areas, the width of the reference area C is the widest, followed by the reference area D, and finally the reference area B in order of the reference area B. Accordingly, the priority setting module 120 can set the priority of the banner advertisement in the order of the banner advertisements C, D, and B for the banner advertisement having the reference areas B, C, and D.

According to an embodiment, when the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the priority order setting module 120 sets the priority of the banner advertisement The priorities of the banner advertisements can be set in order of narrower area. In the case of setting the priority of the banner advertisement only in the order of the wide area of the reference area, the banner advertisement such as the small-sized vendors lacking the capital power has to be relatively prioritized. Therefore, by setting the priority order of the banner advertisement in the order of narrowing the reference area of the banner advertisement, it is possible to preferentially protect the small business or the like. In addition, a banner advertisement having a narrow reference area may be more useful information to a user in a specific area than a banner advertisement having a wide reference area. Therefore, by setting the priority order in the order of narrowing the reference area of the goods, it is possible to efficiently change the priority order of the goods according to the position of the user.

FIG. 10 is a flow chart illustrating a method of setting priority of a banner advertisement service system in a banner advertisement service system in a messenger application according to an embodiment of the present invention, FIG. 5 is a diagram showing a state in which priority is set for the priority. If the reference area of the banner advertisement stored in the database module 110 does not include the location specified by the location information of the user device 200, the priority setting module 120 may store the location information of the user device 200 in the location information of the user device 200 The priority order of the banner advertisement can be set in the order of the shortest distance between the position specified by the user and the boundary line of the reference area of the banner advertisement. As shown in FIG. 10, the reference areas A, E, and F do not include a location X that is specified by the location information of the user device 200. In this case, the shortest distance from the boundary of the reference area F is the shortest in the reference area, and the reference area A, the reference area A, The shortest distance from the boundary line in the order of the reference area E is short. Therefore, the priority setting module 120 can set the priority of the banner advertisement in the order of the banner advertisement F, A, and E for the banner advertisement having the reference areas A, E, and F. [

7 to 10, the priority order setting module 120 can set the priority order of the banner advertisements in the order of the banner advertisements C, D, B, F, A, and E. In this case,

On the other hand, if the shortest distance is the same, the priority order setting module 120 can set the priority order of the banner advertisement in the order that the reference area of the banner advertisement is wide. If the shortest distance between the reference area A and the reference area E is equal to the shortest distance based on the location X specified by the location information of the user device 200 in FIG. 10, the priority setting module 120 sets the reference A higher priority can be set for the banner advertisement E having the region E than for the banner advertisement A having the reference region A. [ This is because the width of the reference area is wider than that of the reference area A.

The reference area of the banner advertisement may be polygonal or circular. That is, the reference area of the banner advertisement may have various shapes. Referring to FIG. 7, reference areas A, B, C, D, E, and F have regions of different shapes. In the banner advertisement service system in the messenger app in which the priorities are determined according to the banner advertisement according to the reference area according to the embodiment of the present invention, The priority of the banner advertisement can be changed according to the shape of the reference area. That is, if the reference area is set in a shape including a specific position, the priority of the banner advertisement can be set high at the specific position even if the width of the reference area is not wide. By setting the reference area to be polygonal or circular, the advertiser can set the reference area at a specific location to include a location X that is specified by the location information of the user device 200. Therefore, by setting the shape of the reference area to be a polygonal or circular shape rather than simply setting the width of the reference area wider without considering the position, the advertiser can more effectively expose the banner advertisement to the user at a specific position have.

At this time, at least a part of the reference areas may overlap each other. Since the reference area of the banner advertisement is set by the advertiser through the advertiser device, when the reference area is set by a plurality of advertisers, the reference area may overlap at least a part with each other. Alternatively, even when one banner advertisement has a plurality of reference areas, at least some of the reference areas may overlap each other. However, in the banner advertisement service system in the messenger app in which the priority according to the banner advertisement is determined according to the reference area according to the embodiment of the present invention, The priorities of advertisements can be set. Therefore, even if the reference areas overlap each other, the priority for the banner advertisement can be set. Therefore, even if the reference areas of a plurality of banner advertisements are set to be complicated with each other, the banner advertisements can be sorted according to the priority order.

Meanwhile, the advertisement providing module 130 may insert the banner advertisement into the advertisement area of the messenger app at a predetermined time interval according to the priority set by the priority setting module 120, and provide the advertisement. 7 to 10, since the priority is set in the order of the banner advertisements C, D, B, F, A, and E, the banner advertisement C is displayed first in the messenger app of the user device 200, Then, one or more banner advertisements may be displayed in the order of the banner advertisements D, B, F, A, and E, respectively.

FIG. 11 is a diagram illustrating a banner advertisement service system in a messenger application in which a priority according to a banner advertisement is determined according to a reference area according to an embodiment of the present invention. Fig. As shown in FIG. 11, in the banner advertisement service system in the messenger app in which the priority according to the banner advertisement is determined by the reference region according to the embodiment of the present invention, the banner advertisement C having the highest priority is first To be provided to the user device 200 so as to be displayed in an upper bar form for 30 seconds in the messenger application, and after a predetermined time such as one minute has elapsed, the next highest priority banner advertisement D is converted from the messenger application into a lower bar form It can be displayed for 30 seconds. After a predetermined time (1 minute) elapses, the banner advertisement B having the next priority is displayed in the form of a lower bar in the messenger app for 30 seconds, and after a lapse of a predetermined time (1 minute) Ads F, A and E can be sorted in order of priority and displayed for 30 seconds in the form of a bar at the top of the Messenger app.

As described above, in the banner advertisement service system in the messenger app in which the priority according to the banner advertisement is determined according to the reference area according to the embodiment of the present invention, the priority setting module 120 sets the messenger application The advertisement area of the messenger application in which the banner advertisement is inserted can be changed and the number of the banner advertisement provided at one time can be changed.

Whenever a message is received from the messenger app of the user device 200, the advertisement providing module 130 may set the priority set in the priority setting module 120 to the advertisement area provided on the conversation screen of the messenger application The banner advertisement can be sequentially inserted and provided. At this time, if a message is received from the same party within a predetermined time from the time when the message is received from the other party, the banner advertisement may not be provided. That is, if a banner advertisement is displayed too frequently during a conversation by a user using the messenger app, it may cause a dislike to the banner advertisement and cause inconvenience to the use of the messenger app. Therefore, when a message is continuously received from the same counterpart, the banner advertisement can be displayed after a predetermined period of time such as 10 minutes, 30 minutes, 1 hour has elapsed.

Meanwhile, the banner advertisement provided to the user device 200 is temporarily stored, and may provide a list of banner advertisements according to a user request later. The list of banner advertisements can be arranged according to the priority set by the priority setting module 120. If any one banner advertisement is selected from the list, a link page for the banner advertisement is provided, You can share it with other users.

The service providing server 100 periodically receives location information from the user device 200 and when the location specified by the location information of the received user device 200 is changed, The banner advertisement may be provided to the messenger app of the user device 200 according to the reset priority.

FIG. 12 is a diagram illustrating a manner in which a reference area of a banner advertisement is input in a banner advertisement service system in a messenger app in which a priority of each banner advertisement is determined according to a reference area according to an embodiment of the present invention. The service providing server 100 can receive the reference area and the area of the banner advertisement on the map from the advertiser device. More specifically, as shown in FIG. 12, the service providing server 100 may display the position (I) of the advertiser when receiving the reference area and the width of the banner advertisement from the advertiser device, . Since the reference area of the banner advertisement is independent of the physical location of the advertiser, it may include the location of the advertiser such as a sky blue circle, but it may be set as an area not including the position of the advertiser such as a pink circle.

As described above, according to the banner advertisement service system in the messenger app in which the priorities of the banner advertisements are determined and provided according to the reference area proposed in the present invention, by setting the reference area of the banner advertisement, It is possible to provide a banner advertisement to the messenger app of the user device 200 in an area where advertisement is desired. In addition, according to the present invention, since the priorities of the banner advertisements are set based on the width and the distance of the reference area of the banner advertisement, the banner advertisement displayed also between the user devices 200 during conversation can be changed, You can share your banner ads with the people you are talking to.

The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics and scope of the invention.

X: Location specified by the location information of the user device
100: service providing server
110: Database module
120: Priority setting module
130: Ad serving module
140: Ad Sharing Module
200: User device
210: a first user device
220: second user device

Claims (8)

A banner advertisement service system for providing a banner advertisement to a user device (200)
And a service providing server (100) for inserting and providing the banner advertisement to a messenger app of the user device (200)
The service providing server (100)
A database module (110) for receiving and storing a content to be displayed as a banner advertisement inserted in an advertisement area of the messenger app and a reference area of the banner advertisement independent of a location of the advertiser;
A priority setting module 120 for setting a priority of a banner advertisement according to a width and a distance of a reference area of a banner advertisement stored in the database module 110 based on a location specified by the location information of the user device 200 ); And
The banner advertisement stored in the database module 110 may be inserted into the advertisement area of the messenger application and provided to the user device 200 according to the priority set by the priority setting module 120 Providing module 130,
The advertisement providing module (130)
The banner advertisement is sequentially displayed in the advertisement area provided on the conversation screen of the messenger application according to the priority set by the priority setting module 120 every time a message is received from the messenger app of the user device 200 Wherein the banner advertisement is not provided when a message is received from the same party within a predetermined time from the time when the message is received from the other party. Banner advertising service system in the provided messenger app.
The method according to claim 1, wherein the advertisement area of the messenger application includes:
Wherein the banner advertisement service is a temporary area displayed on a conversation screen of the messenger application for a predetermined time period.
2. The apparatus of claim 1, wherein the priority setting module (120)
Wherein a priority of a banner advertisement is set according to whether a reference area of the banner advertisement stored in the database module (110) includes a location specified by the location information of the user device (200) A banner advertisement service system in a messenger app in which priorities of banner advertisements are determined and provided.
4. The method of claim 3, wherein the priority setting module (120)
When the reference area of the banner advertisement stored in the database module 110 includes a location specified by the location information of the user device 200, the priority area of the banner advertisement is set to a priority order of the banner advertisement Wherein the priorities of the banner advertisements are determined by the reference regions and provided.
4. The method of claim 3, wherein the priority setting module (120)
When the reference area of the banner advertisement stored in the database module 110 does not include the location specified by the location information of the user device 200, A banner advertisement service system according to claim 1, wherein the priority order of the banner advertisement is set in the order of shortest distance from the border line of the reference area of the banner advertisement. .
The method of claim 1, wherein the advertisement providing module (130)
Wherein the banner advertisement is inserted into the advertisement area provided on the conversation screen of the messenger app according to the priority set by the priority setting module and is provided at a predetermined time interval, A banner advertisement service system in a messenger app provided with prioritized advertisement priority.
delete The method according to claim 1,
The banner advertisement sharing request signal is received from the user device 200 and the banner advertisement requested by the user is inserted into the advertisement area of the conversation screen of the messenger application of the user who is talking to the user with the messenger application, The banner advertisement service system according to claim 1, further comprising an advertisement sharing module (140) for providing the advertisement information to the user device (200) of the other party.

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