KR20150106497A - Method for providing advertisement based on location information in messenger service, system and apparatus thereof - Google Patents

Abstract

The present invention relates to a method to provide a position information-based advertisement in a messenger service, and a system and a device therefor. More specifically, since advertisement information matched with position information of counterparts is provided during conversation using a messenger service, advertisement information relating to an issue of the conversation is easily and efficiently provided. Moreover, a position of a counterpart is identified and a coupon is provided based on the position by providing an advertisement through an instant messenger service. Therefore, a consumer is able to use a coupon at a low cost through direct transaction between the consumer and a business operator because a commerce site delivering coupons does not participate in the provision of coupons, and accordingly, the business operator is able to maximize an advertising effect with a low cost.

Description

Technical Field [0001] The present invention relates to an advertisement providing method based on location information in a messenger service, a system and an apparatus therefor,

The present invention relates to a location information-based advertisement providing method in a messenger service, and more particularly, to a system and an apparatus for providing advertisement information in a messenger service that provides advertisement information matching location information of conversation partners during a conversation using a messenger service And a system and an apparatus for the same.

BACKGROUND ART [0002] With the rapid development of information and communication technologies, various types of terminals such as mobile communication terminals, personal computers, and the like are being implemented to perform various functions.

For example, a mobile communication terminal may be provided with various functions such as data communication, photographing or movie shooting using a camera, music or video file playback, game, and broadcast viewing .

The development of technologies for increasing the functions that can be performed in such terminals is continuously carried out, and it is continuously performed mainly in hardware improvement technology and software improvement technology.

Meanwhile, in recent years, the frequency of use of a messenger program that can conduct a conversation by continuously transmitting and receiving messages with a large number of users after accessing a communication network using such a terminal has been continuously increasing. In addition, there is an increasing demand to use various types of applications such as games between users who use the messenger program.

However, the messenger service does not easily provide the advertisement information related to the issue occurring during the conversation with the other party. Even if the advertisement information is provided, only the general advertisement is provided instead of the advertisement information matching the location information of the conversation partners, have.

Korean Patent Laid-Open No. 2010-0020915, published on Aug. 31, 2010 (name: method of providing location linked coupon using mobile communication terminal)

SUMMARY OF THE INVENTION The present invention has been made to overcome the inefficiency of providing only a general advertisement, rather than advertisement information, which is provided in a conventional messenger service with location information of conversation partners. And a system and an apparatus for the advertisement providing method based on the location information in a messenger service that can provide the advertisement information matching the location information of the words and the conversation partners included in the messenger service.

According to an aspect of the present invention, there is provided a service device including a service communication unit for transmitting and receiving data for messenger service between a plurality of terminals, a messenger service between a plurality of terminals, If the event word is included, extracts the word, collects at least one advertisement information based on the location information of the terminals using the word and the messenger service, And a service controller for controlling the advertisement information to be provided through a messenger service.

Further, in the service apparatus according to the present invention, the event word may include at least one of a word related to a meal, a delivery food, a department store, a franchise company, a beauty shop, a kids cafe, a mart, a shop, a PC room, a call center, a convenience store, And at least one word associated therewith.

Also, in the service device according to the present invention, a service storage unit for storing advertisement information classified by event words and location information serving as a monitoring reference of conversation contents for providing advertisement information related to location information of a conversation partner in a messenger service, And further comprising:

A communication unit communicating with at least one other terminal and a service device according to an exemplary embodiment of the present invention to transmit and receive data for messenger service and at least one other terminal to execute a messenger service, And a controller for receiving the advertisement information matched with the event word based on the location information from the service device and controlling the received advertisement information to be provided through the messenger service.

The present invention is also directed to a location information providing unit for presenting location information while using a messenger service in response to a request from a service device according to the present invention, and for transmitting the located location information.

In the messenger service according to the embodiment of the present invention, the location information-based advertisement providing system executes a messenger service with at least one other terminal, and when an event word is included in the conversation contents of the messenger service, The method comprising: receiving advertisement information matched with an event word, providing a messenger service between a terminal and a plurality of terminals providing the received advertisement information through a messenger service, checking whether an event word is included in the conversation contents of the messenger service, A service device that extracts the word when the event word is included and collects at least one piece of advertisement information based on the word and the location information of the terminals using the messenger service and provides the collected advertisement information through the messenger service .

The method of providing location-based advertisements in a messenger service according to an embodiment of the present invention includes the steps of: checking whether a service device includes an event word preset in a conversation content of a messenger service being used by a plurality of terminals; A step of extracting the word by the service device, a step of collecting at least one piece of advertisement information based on the location information of the terminals using the word and the messenger service by the service device, Through a messenger service.

According to another aspect of the present invention, there is provided a method of providing location-based advertisements in a messenger service, the method comprising the steps of: a service device monitoring conversation contents among messenger services among a plurality of terminals; Capturing a word when the matching word is used and comparing the word with a preset event word and setting the word as a final event word.

According to another aspect of the present invention, there is provided a method of providing location-based advertisements in a messenger service, comprising the steps of: requesting, by a service device, location information of terminals using a messenger service to a corresponding terminal, Receiving location information of each of the terminals in response to the received location information and confirming the received location information of the service device.

According to another aspect of the present invention, there is provided a method of providing location-based advertisements in a messenger service, wherein the collecting comprises: searching for advertisement information matching an available event word within a predetermined distance based on the confirmed location information of the service device And arranging the service information of the searched advertisement information according to at least one of a distance order, a discount rate order, a user rating order or a reliability order.

In the method of providing location information based advertisement in a messenger service according to the present invention, in the step of providing, the service device transmits advertisement information to a terminal using a messenger service, Discount information according to at least one condition of a messenger service connection frequency or connection time at each terminal.

According to another aspect of the present invention, there is provided a method of providing location information based on a messenger service, the method comprising the steps of: providing a messenger service in which a service device provides advertisement information, As shown in FIG.

According to another aspect of the present invention, there is provided a method of providing location-based advertisements in a messenger service, comprising the steps of: when a specific advertisement information is selected from among a plurality of advertisement information, And the service device transmits the discount information to the corresponding terminal.

A method of providing location-based advertisements in a messenger service according to an embodiment of the present invention includes the steps of: executing a messenger service with at least one other terminal in a terminal; Receiving advertisement information matching with the event information based on the location information, and providing the received advertisement information through a messenger service.

According to another aspect of the present invention, there is provided a method of providing location-based advertisements in a messenger service, the method comprising: receiving a signal requesting location information from a service device according to usage of an event word, And transmitting the current location information to the service device in response to the request.

As another means for solving the problem of the present invention, there is provided a method for controlling a messenger service, comprising the steps of: checking whether a preset event word is included in a conversation content of a messenger service being used between a plurality of terminals; A step of collecting at least one piece of advertisement information based on the location information of the terminals using the word and the messenger service, and a step of providing the collected advertisement information through the messenger service, Media.

As another means for solving the problems of the present invention, there is provided a method for providing a messenger service, comprising the steps of: executing a messenger service with at least one other terminal; And providing the received advertisement information through a messenger service. The present invention also provides a computer-readable recording medium recording a program for executing the steps of:

According to the present invention, it is possible to easily obtain advertisement information related to an issue occurring during a conversation with a counter party in a messenger service, and to receive advertisement information matched with position information of conversation partners.

Further, since the location of the conversation partner is identified through the provision of the advertisement using the instant messenger service and the coupon is provided based on the location, the self-employed person and the consumer can directly deal with each other without going through the commerce site for coupon relaying, The coupon can be issued and used inexpensively, and the self-employed person can maximize publicity or advertising effect with a low cost (coupon issuing fee).

1 is a diagram illustrating a configuration of a location information based advertisement providing system in a messenger service according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a terminal according to the present invention.
3 is a view showing a platform structure of a terminal according to the present invention.
4 is a block diagram showing a configuration of a service apparatus according to the present invention.
5 is a flowchart illustrating an operation method of a terminal according to an embodiment of the present invention.
6 is a flowchart illustrating an operation method of a service apparatus according to an embodiment of the present invention.
7A to 7C are diagrams for explaining a location information based advertisement providing method in a messenger service according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a terminal according to an exemplary embodiment of the present invention will be described as a representative example of a mobile communication terminal capable of providing a messenger service by being connected to a communication network. However, the terminal is not limited to a mobile communication terminal but may include all information communication devices, A terminal, a fixed terminal, and an IP (Internet Protocol) terminal. Also, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop, a tablet PC, a notebook, And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

Hereinafter, a location information-based advertisement providing system in a messenger service according to an embodiment of the present invention will be described.

1 is a diagram illustrating a configuration of a location information based advertisement providing system in a messenger service according to an embodiment of the present invention.

Referring to FIG. 1, a location information-based advertisement providing system 100 in a messenger service according to the present invention includes a plurality of terminals 10, a service apparatus 20, and a communication network 30.

A processor mounted on the terminal 10 or the service device 20 according to the present invention can process program instructions for executing the method according to the present invention. In one implementation, the processor may be a single-threaded processor, and in other embodiments, the processor may be a multi-threaded processor. Further, the processor is capable of processing instructions stored on a memory or storage device.

The communication network 30 performs a series of data transmission and reception operations for data transmission and information exchange between the plurality of terminals 10 and the service apparatus 20. [ In particular, the communication network 30 may use various types of communication networks and may be, for example, a wireless LAN (WLAN), a Wi-Fi, a Wibro, a WiMAX, HSDPA, and High Speed Downlink Packet Access) or a wireless communication method such as Ethernet, xDSL (ADSL, VDSL), Hybrid Fiber Coax (HFC), Fiber to the Curb (FTTC) A wired communication method can be used. The communication network 30 is not limited to the above-described communication system, but may include any other widely known or later-developed communication systems as well as the communication systems described above.

The terminal 10 communicates with the service device 20 through the communication network 30 and transmits and receives data for a messenger service with another terminal. In particular, the terminal 10 according to the present invention executes a messenger service with at least one other terminal. The terminal 10 receives the advertisement information matching the corresponding word based on the location information from the service device 20 as the event word is used in the conversation contents of the messenger service. Then, the terminal 10 provides the received advertisement information through the messenger service. Here, the event word includes at least one of a restaurant-related word that can be used during conversation, a delivery food, a department store, a franchise company, a beauty shop, a kids cafe, a mart, a shop, a PC room, a call center, a convenience store, Includes related words.

The service device 20 communicates with a plurality of terminals 10 through a communication network 30 to transmit and receive data for a messenger service. In particular, the service device 20 according to the present invention provides a messenger service between a plurality of terminals. Here, the service device 20 confirms whether the event word is used in the conversation contents of the messenger service. When the event word is included, the service device 20 extracts the word and collects at least one advertisement information based on the extracted word and the location information of the terminals using the messenger service. Then, the service device 20 provides the collected advertisement information through the messenger service.

Accordingly, the present invention can easily acquire advertisement information related to an issue occurring during conversation with the other party in the messenger service, and is efficient by receiving advertisement information matching location information of conversation partners. Further, since the location of the conversation partner is identified through the provision of the advertisement using the instant messenger service and the coupon is provided based on the location, the self-employed person and the consumer can directly deal with each other without going through the commerce site for coupon relaying, The coupon can be issued and used inexpensively, and the self-employed person can maximize publicity or advertisement effect at low cost.

The location information-based advertisement providing process in the instant messenger service according to the embodiment of the present invention will be described in more detail with reference to FIG. 2 to FIG. 7C.

2 is a block diagram showing the configuration of a terminal according to the present invention.

2, a terminal 10 according to the present invention includes a control unit 11, an input unit 12, a display unit 13, a storage unit 14, an audio processing unit 15, a communication unit 16, (17). The control unit 11 includes an application providing module 11a and a messenger providing module 11b and the storing unit 14 includes a messenger program 14a and an application 14b.

The input unit 12 receives various information such as numbers and character information and transmits various signals to the control unit 11 in connection with setting various functions and controlling functions of the terminal 10. The input unit 12 may include at least one of a keypad and a touchpad that generates an input signal according to a user's touch or operation. At this time, the input unit 12 may be configured in the form of a touch panel (or a touch screen) together with the display unit 13 to simultaneously perform input and display functions. The input unit 12 may be any type of input device that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input unit 12 according to the present invention senses an input signal for performing a messenger service with another terminal, an input signal for confirming advertisement information provided from the service device 20, and transmits the input signal to the control unit 11 .

The display unit 13 displays information on a series of operation states, operation results, and the like that occur while the functions of the terminal 10 are performed. In addition, the display unit 13 can display menus of the terminal 10 and user data input by the user. The display unit 13 may be a liquid crystal display (LCD), a thin film transistor LCD (TFT-LCD), a light emitting diode (LED), an organic light emitting diode (OLED) LEDs, active matrix organic light emitting diodes (AMOLED), active matrix OLEDs, retina displays, flexible displays, and three-dimensional displays. In this case, when the display unit 13 is configured as a touch screen, the display unit 13 may perform some or all of the functions of the input unit 12. [ In particular, the display unit 13 according to the present invention outputs an execution screen for messenger service. For example, the display unit 13 displays, on one side of the conversation screen, advertisement information provided according to a dialogue with the other party, conversation contents, and location information.

The storage unit 14 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program required for functional operation of the terminal 10. [ The storage unit 14 may include a program area and a data area. Here, when the terminal 10 activates each function in response to a request from the user, the terminal 10 executes the corresponding application programs under the control of the controller 11 to provide each function. In particular, the storage unit 14 according to the present invention stores an operating system for booting the terminal 10, a program for providing applications, and a program for providing a messenger service. In addition, the storage unit 14 stores information on a plurality of applications 14b and a messenger program 14a for a messenger service.

The audio processing unit 15 transmits the audio signal input from the speaker SPK or the microphone MIC to the control unit 11 for reproducing and outputting the audio signal. The audio processor 15 converts an analog audio signal input through a microphone into a digital format and transmits the audio signal to the controller 11. The audio processing unit 15 may convert the digital audio signal output from the control unit 11 into an analog signal and output it through a speaker. In particular, the audio processing unit 15 according to the present invention outputs an effect sound or an execution sound according to the execution of a function related to an application or a messenger service.

The communication unit 16 performs a function of transmitting and receiving data through the communication network 30 with the service apparatus 20. [ Here, the communication unit 16 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit 16 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). When the terminal 10 uses wireless communication, the wireless communication module uses any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module to transmit / receive data according to a wireless communication method. Data can be transmitted and received to the service apparatus 20. [ The wired communication module is for transmitting / receiving data by wire. The wired communication module can connect to the communication network 30 via a wired line and transmit / receive data to / from the service device 20. [ In particular, the communication unit 17 according to the present invention communicates with other terminals and the service device 20 to transmit and receive data for a messenger service.

The position information providing unit 17 receives the GPS signal from at least one GPS (Global Positioning System) satellite under the control of the controller 11 to grasp the current position information such as the latitude and longitude of the terminal 10, 11). However, in the case of using only the received signal from the GPS satellite, an error may occur. Therefore, the position information providing unit 17 may use Round Trip Delay information, Pilot Phase ) File information etc. can be operated together with GPS signal. Here, the base station plays two roles. One is for relaying data transmission between the communication center and the terminal 10, and the other is for transmitting data for locating the terminal 10, i.e., the location of the user. Accordingly, the position information providing unit 17 receives the above-described position information and determines the position of the corresponding terminal 10 or receives position information from three or more base stations, 10 can be grasped. In particular, the location information providing unit 17 according to the present invention locates the current location information while using the messenger service according to the request of the service device 20, and transmits the positioned location information to the control unit 11. [

The control unit 11 may be an operating system (OS) and a process unit for driving each configuration. In particular, the controller 11 according to the embodiment of the present invention executes a messenger service with at least one other terminal. At this time, the control unit 11 can conduct conversation with one or more terminals. The control unit 11 receives advertisement information matching the event information based on the current counterpart position information or its own position information from the service device 20 in response to the use of the event word in the conversation contents of the messenger service. For example, the event word may include words related to at least one of a restaurant-related word, a delivery food, a department store, a franchise company, a beauty shop, a kids cafe, a mart, a store, a PC room, a call center, a convenience store, a hospital, can do. Before receiving the advertisement information, the control unit 11 receives a signal for requesting the location information from the service device 20 according to the use of the event word included in the conversation contents, From the information providing unit 17, and transmits the obtained location information to the service device 20. [

The control unit 11 provides the advertisement information received from the service device 20 through the messenger service. Here, the control unit 11 differentially provides the discount information related to the purchase or order of goods corresponding to the advertisement information from the service device 20 according to at least one of the frequency of access to the messenger service or the connection time in each terminal Receive. For example, the control unit 11 can provide discount information at a relatively higher discount rate to a user who has a high time using the messenger service or a user with a high connection frequency. Then, the control unit 11 displays the advertisement information in a pop-up form or a banner form on one side of the interactive screen. In addition, when the controller 11 selects specific advertisement information from among a plurality of advertisement information, the controller 11 may receive discount information associated with the advertisement information selected from the service apparatus 20. [ At this time, the control unit 11 may receive the details of the discount information from the service device 20 and output the received details to the screen.

In order to more effectively perform the functions of the terminal as described above, the control unit 11 includes an application providing module 11a and a messenger providing module 11b. In particular, the application providing module 11a performs a function of downloading an application provided from the service device 20 or providing it by applying a real-time streaming method. In addition, the messenger providing module 11b performs all the functions for the messenger service.

3 is a view showing a platform structure of a terminal according to the present invention.

Referring to FIG. 3, the terminal 10 may include a terminal operating system 120 and terminal hardware 130 in general. The terminal operating system 120 is responsible for the overall operation of the terminal 10 and may be installed by a terminal manufacturer or a communication service provider. The role of the controller 11 may exist in the form of a module in the terminal operating system 120.

The terminal hardware 130 means a physical environment of the terminal 10 such as a central processing unit (CPU) and a modem chip processor of the terminal and includes a control unit 11, an input unit 12, a display unit 13, a storage unit 14 ), The audio processing unit 15, the communication unit 16, and the location information providing unit 17 may correspond to the actual physical environment.

The terminal platform of the present invention may also be configured to include a separate messenger platform 110 for messenger program support provided by the service device 20. [ This messenger platform 110 can be created at the moment when the messenger program 14a is stored in the terminal 10 or the messenger program 14a is activated.

The messenger platform 110 may be configured to collect one or more applications stored in the terminal 10 through the application providing module 11a when a predetermined operation of the user is detected while the messenger program 14a is running One or more applications are collected using API (Application Programming Interface). Then, the messenger platform 110 may transmit the collected information to the messenger program 14a through the API and output information about the application through the user interface of the messenger program 14a.

The messenger platform 110 receives an application capable of receiving and outputting information according to the API provided by the service device 20 from the service device 20 even if the application in the terminal 10 is not stored You may.

4 is a block diagram showing a configuration of a service apparatus according to the present invention.

Referring to FIG. 4, the service apparatus 20 according to the present invention includes a service control unit 21, a service storage unit 22, and a service communication unit 23. The service control unit 21 includes a messenger providing module 21a, an application providing module 21b, a dialogue content confirming module 21c and an advertisement information providing module 21d. The service storing unit 22 includes a messenger program Related information 22a, messenger user information 22b, an application 22c, advertisement information 22d, and an event word DB 22e.

The service communication unit 23 communicates with the terminal 10 via the communication network 30 to transmit and receive data for a messenger service. In particular, the service communication unit 23 according to the present invention transmits and receives data for a messenger service between a plurality of terminals.

The service storage unit 22 stores all the programs according to the execution of the functions of the service apparatus 20. [ In particular, the service storage unit 22 according to the present invention may be a program for providing a messenger service, a program for providing various types of applications, a program for confirming conversation contents using a messenger service, a program for providing advertisement information And so on. The service storage unit 22 stores information 22a related to the messenger program, messenger user information 22b, application 22c, advertisement information 22d provided on the basis of the user location, and event words And an event word DB 22e for storing it. That is, the service storage unit 22 stores information on terminals using a messenger program and a messenger program. On the other hand, in the event word DB 22e, words related to at least one of a restaurant-related word, a delivery food, a department store, a franchise business, a beauty shop, a kids cafe, a mart, a shop, a PC room, a call center, a convenience store, . That is, the service storage unit 22 stores event information, which is a monitoring reference of the conversation contents for providing advertisement information related to the location information of the conversation partner in the messenger service, and advertisement information classified by location information.

The service control unit 21 may be an operating system and a process unit for driving each configuration. In particular, the service control unit 21 according to the embodiment of the present invention provides a messenger program to the terminal. Then, the service control unit 21 checks whether a preset event word is included in the conversation contents of the messenger service being used among a plurality of terminals. If the event word is included, the service control unit 21 extracts the word. At this time, the service control unit 21 monitors conversation contents among messenger services among a plurality of terminals, and captures a word when a word matched with an event word is used. Then, the service control unit 21 compares the captured word with the predetermined event word, and sets the event word as a final event word. Here, the event word includes a word related to at least one of a food related word, a delivery food, a department store, a franchise company, a beauty shop, a kids cafe, a mart, a shop, a PC room, a call center, a convenience store, a hospital,

Then, the service control unit 21 requests location information of the terminals using the messenger service to the corresponding terminal, receives location information of each of the terminals in response to the request, and confirms the received location information.

The service control unit 21 collects at least one advertisement information based on the captured word and the location information of the terminals using the messenger service. Here, the service control unit 21 searches the advertisement information matching with available event words within a predetermined distance based on the confirmed location information, and searches the advertisement information for at least one of the order of distance, discount rate, Arrange according to one condition. For example, the service control unit 21 can divide and sort the advertisement information into stores located at a close distance based on the location information of the conversation users, the order of high discount rate, the order of high user rating, and the order of store reliability have.

The service control unit 21 provides the collected advertisement information through a messenger service. At this time, in transmitting the advertisement information to the terminal using the messenger service, the service control unit 21 transmits discount information related to the purchase or order of the goods corresponding to the advertisement information to at least one of the messenger service connection frequency or connection time in each terminal In accordance with the conditions of. That is, the service control unit 21 can provide the discount information at a relatively higher discount rate to a terminal having a high usage time or a frequent connection frequency using the messenger service.

 In addition, the service control unit 21 provides the advertisement information in a pop-up form or a banner form so as to be displayed on one side of the conversation screen in providing the messenger service. Then, when selecting specific advertisement information from a plurality of pieces of advertisement information, the service control unit 21 confirms the discount information associated with the selected advertisement information, and transmits the discount information to the corresponding terminal. At this time, the service control unit 21 generates details about the discount information and provides the generated details to the corresponding terminal.

The service control unit 21 includes a messenger providing module 21a, an application providing module 21b, a dialog content confirming module 21c and an advertisement information providing module 21d ). In particular, the messenger providing module 21a provides all functions for messenger service between terminals. In addition, the application providing module 21b performs a function of providing applications with terminals. In addition, the conversation content confirmation module 21c checks whether a preset event word is included in the conversation contents of the messenger service being used between the terminals, and if the event word is included, extracts the corresponding word. In addition, the advertisement information providing module 21d collects at least one advertisement information based on the event word and the location information of the terminals using the messenger service, and provides the collected advertisement information through the messenger service.

For example, in order to provide a messenger program service to a plurality of terminals 10, the service control unit 21 divides the subscribed users into user identifiers and stores the status, the reception mode, the message receiver list, Manage environment information, and manage an IM chat session, i.e., a chat channel, for delivering IM chat messages between on-line users connected to the Internet. In addition, the service control unit 21 can perform SIP (Session Initiation Protocol) call processing and MSRP (Message Session Relay Protocol) relay functions, and through this, a plurality of terminals 10, A message or contents for service can be transmitted and received.

In addition, the service device 20 configured as described above may be implemented as one or more servers operating in a server-based computing-based manner or in a cloud-based manner. In particular, data for a messenger service using a cloud computing device can be provided through a cloud computing function that can be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand.

On the other hand, a memory mounted on the terminal 10 or the service apparatus 20 stores information in the apparatus. In one implementation, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in other embodiments, the memory may be a non-volatile memory unit. In one implementation, the storage device is a computer-readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or any other mass storage device.

Although the present specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or alternatively, of the structures disclosed herein and their structural equivalents May be embodied in computer software, firmware, or hardware, including, or in combination with, one or more of the foregoing. Implementations of the subject matter described herein may be embodied in one or more computer program products, i. E. One for computer program instructions encoded on a program storage medium of the type for < RTI ID = 0.0 & And can be implemented as a module as described above. The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

Implementations of the various techniques described herein may be implemented in digital electronic circuitry, or in computer hardware, firmware, software, or combinations thereof. Implementations may be implemented in a computer program product, such as an information carrier, e.g., a machine readable storage device, such as a computer readable storage medium, for example, for processing by a data processing apparatus, Apparatus (computer readable medium) or as a computer program tangibly embodied in a propagation signal. A computer program, such as the computer program (s) described above, may be written in any form of programming language, including compiled or interpreted languages, and may be stored as a stand-alone program or in a module, component, subroutine, As other suitable units for use in the present invention. A computer program may be deployed to be processed on one computer or multiple computers at one site or distributed across multiple sites and interconnected by a communications network.

FIG. 5 is a flowchart illustrating an operation method of a terminal according to an embodiment of the present invention. FIGS. 7A to 7C illustrate a method of providing location information based on a messenger service according to the present invention.

Referring to FIG. 5, the terminal 10 according to the present invention executes a messenger service with at least one other terminal in step S11. In step S13, the terminal 10 determines whether an event word is included in the conversation content of the messenger service. Here, the event word can include words related to at least one of a restaurant-related word, a delivery food, a department store, a franchise company, a beauty shop, a kids cafe, a mart, a shop, a PC room, a call center, a convenience store, a hospital, have.

When the event word is included, the terminal 10 receives the advertisement information matching with the event information based on the location information from the service device 20 in step S15. Meanwhile, before receiving the advertisement information, the terminal 10 receives a signal requesting the location information from the service device 20 according to the use of the event word included in the conversation contents, To the device (20).

In step S17, the terminal 10 provides the advertisement information received from the service device 20 through the messenger service. Here, the terminal 10 differentially provides the discount information related to the purchase or order of goods corresponding to the advertisement information from the service device 20 according to at least one condition of the messenger service connection frequency or connection time in each terminal Receive. For example, the terminal 10 can provide discount information at a relatively high discount rate to a user who has a high time using a messenger service or a user with a high connection frequency. Then, the terminal 10 displays the advertisement information in a pop-up form or a banner form on one side of the conversation screen. In addition, when the terminal 10 selects specific advertisement information from among a plurality of advertisement information, the terminal 10 may receive discount information associated with the advertisement information selected from the service apparatus 20. [ At this time, the terminal 10 may receive the details of the discount information from the service device 20 and output the received details to the screen.

For example, as shown in FIGS. 7A to 7C, when an event word 701, that is, a word related to a meal-out, is included in a conversation with another terminal, the terminal 10 stores the word 701 and the current user Receives the matching advertisement information 703 based on the location information from the service device 20 and provides it to one side of the screen. If the specific advertisement information is selected according to the user's selection, the terminal 10 can display detailed information 705 on the corresponding advertisement information on the screen.

6 is a flowchart illustrating an operation method of a service apparatus according to an embodiment of the present invention.

Referring to FIG. 6, the service device 20 according to the present invention provides a messenger program to a plurality of terminals in step S31. In step S33, the service device 20 determines whether the preset event word is included in the conversation contents of the messenger service being used by the plurality of terminals. If the event word is included, the service device 20 extracts the corresponding word in step S35. At this time, the service device 20 monitors conversation contents among messenger services among a plurality of terminals, and captures the words when a word matched with an event word is used. Then, the service device 20 compares the captured word with the preset event word, and sets the event word as the final event word. Here, the event word includes a word related to at least one of a food related word, a delivery food, a department store, a franchise company, a beauty shop, a kids cafe, a mart, a shop, a PC room, a call center, a convenience store, a hospital,

Then, in step S37, the service device 20 requests location information of the terminals using the messenger service to the corresponding terminal, receives the location information of each of the terminals in response to the request, and confirms the received location information .

The service device 20 collects at least one advertisement information based on the words extracted in step S39 and the location information of the terminals using the messenger service. Here, the service device 20 searches advertisement information matching with available event words within a predetermined distance based on the confirmed location information, and searches the advertisement information for at least one of the order of distance, discount rate, Arrange according to one condition.

The service device 20 provides the advertisement information collected in step S41 through the messenger service. At this time, in transmitting the advertisement information to the terminal using the messenger service, the service device 20 transmits discount information related to the purchase or order of goods corresponding to the advertisement information to at least one of the messenger service connection frequency or connection time in each terminal In accordance with the conditions of. In addition, the service device 20 provides the advertisement information in a pop-up form or a banner form so as to be displayed on one side of the conversation screen in providing the messenger service. Then, when selecting specific advertisement information from a plurality of pieces of advertisement information, the service device 20 confirms the discount information associated with the selected advertisement information, and transmits the discount information to the corresponding terminal.

The method steps may be performed by one or more programmable processors executing a computer program to perform functions by operating on input data and generating an output. The method steps may also be performed by special purpose logic circuitry, e.g., a field programmable gate array (FPGA) or an application-specific integrated circuit (ASIC), and the devices may be implemented as such.

Processors suitable for processing a computer program include, by way of example, both general purpose and special purpose microprocessors, and any one or more processors of any kind of digital computer. Generally, a processor will receive instructions and data from a read-only memory or a random access memory or both. The elements of a computer may include at least one processor for executing instructions and one or more memory devices for storing instructions and data. Generally, a computer may include one or more mass storage devices for storing data, such as magnetic, magneto-optical disks, or optical disks, or may receive data from them, transmit data to them, . ≪ / RTI > Information carriers suitable for embodying computer program instructions and data include, for example, semiconductor memory devices, for example, magnetic media such as hard disks, floppy disks and magnetic tape, compact disk read only memory A magneto-optical medium such as a floppy disk, an optical disk such as a DVD (Digital Video Disk), a ROM (Read Only Memory), a RAM , Random Access Memory), a flash memory, an EPROM (Erasable Programmable ROM), an EEPROM (Electrically Erasable Programmable ROM), and the like. The processor and memory may be supplemented or included by special purpose logic circuitry.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention provides advertisement information matching with location information of conversation partners during a conversation using a messenger service. Accordingly, it is possible to easily acquire the advertisement information related to the issue occurring during the conversation with the other party in the messenger service, and it is efficient to receive the advertisement information matching with the location information of the conversation partners. Further, since the location of the conversation partner is identified through the provision of the advertisement using the instant messenger service and the coupon is provided based on the location, the self-employed person and the consumer can directly deal with each other without going through the commerce site for coupon relaying, The coupon can be issued and used inexpensively, and the self-employed person can maximize publicity or advertisement effect at low cost. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10a, 10b, ... , 10n: terminal
20: service apparatus 30: communication network 11:
12: input unit 13: display unit 14:
15: Audio processing unit 16: Communication unit 17: Position information providing unit
110: messenger platform 120: terminal operating system 130: terminal hardware
21: service control unit 22: service storage unit 23: service communication unit
11a, 21b: application providing module 11b, 21a: messenger providing module
21c: conversation content confirmation module 21d: advertisement information provision module
14a: messenger program 14b, 22c: application
22a: Messenger program information 22b: Messenger user information
22d: advertisement information 22e: event word DB
100: Ad serving system based on location information in messenger service

Claims (17)

A service communication unit for transmitting and receiving data for a messenger service between a plurality of terminals; And
A messenger service among the plurality of terminals, checking whether a preset event word is included in the conversation contents of the messenger service, extracting the corresponding word if the event word is included, A service control unit for collecting at least one advertisement information based on location information of terminals in use and controlling the collected advertisement information to be provided through the messenger service;
Wherein the service device comprises: The method of claim 1, wherein the event word
A service shop, a restaurant, a restaurant, a restaurant, a restaurant, a restaurant, a restaurant, a restaurant, a restaurant, a restaurant, a restaurant, a restaurant, . The method according to claim 1,
An event word serving as a monitoring reference of conversation contents for providing advertisement information related to the location information of the conversation partner in the messenger service, and a service storage unit for storing advertisement information classified by location information;
Further comprising: A communication unit for communicating with at least one other terminal and a service device to transmit and receive data for a messenger service; And
Receiving advertisement information matching with the event word based on the location information from the service device as the event word is included in the conversation contents of the messenger service, A controller for controlling the advertisement information to be provided through the messenger service;
And a second terminal. 5. The method of claim 4,
A location information providing unit for presenting the current location information while using the messenger service according to a request of the service device and transmitting the located location information;
Further comprising: Receiving advertisement information matching with the event word based on the location information from the service device as the event word is included in the conversation contents of the messenger service, To the terminal through the messenger service; And
A messenger service is provided between a plurality of terminals, and it is confirmed whether or not the event word is included in the conversation contents of the messenger service. When the event word is included, the word is extracted and the word and the messenger service are used Collecting at least one piece of advertisement information based on the location information of the terminals, and providing the collected advertisement information through the messenger service;
Wherein the location information includes at least one of location information, location information, and location information. Confirming whether the service device includes a preset event word in conversation contents of a messenger service being used among a plurality of terminals;
If the event word is included, extracting a corresponding word from the service device;
Collecting at least one piece of advertisement information based on the word and the location information of the terminals using the messenger service; And
The service device providing the collected advertisement information through the messenger service;
The method of claim 1, further comprising: 8. The method of claim 7, wherein the extracting comprises:
The service device monitoring conversation contents among messenger services among a plurality of terminals;
Capturing the word when the service device uses a word matching the event word in the conversation contents; And
Comparing the word with a predetermined event word and setting the word as a final event word;
The method of claim 1, further comprising: 8. The method of claim 7, wherein after the extracting step,
Requesting, by the service device, location information of terminals using the messenger service to the terminal;
The service device receiving location information of each of the terminals in response to the request; And
Confirming the received location information by the service device;
The method of claim 1, further comprising: 8. The method of claim 7, wherein the collecting comprises:
Searching the advertisement information matching with an available event word within a predetermined distance based on the confirmed location information; And
The service device arranging the searched advertisement information according to at least one of a distance order, a discount rate order, a user rating order, or a reliability order;
The method of claim 1, further comprising: 8. The method of claim 7, wherein providing
Wherein the service device transmits the advertisement information to the terminal using the messenger service, the discount information related to the purchase or order of the goods corresponding to the advertisement information, the at least one of the messenger service connection frequency or connection time in each terminal Wherein the location information is provided in a differential manner according to conditions. 8. The method of claim 7, wherein providing
Wherein the service device provides the advertisement information in a pop-up form or a banner form so that the advertisement information can be displayed on one side of the conversation screen in providing the messenger service. 8. The method of claim 7, wherein after the providing step,
When selecting specific advertisement information from a plurality of pieces of advertisement information, the service device checking discount information associated with the selected advertisement information; And
The service device transmitting the discount information to a corresponding terminal;
The method of claim 1, further comprising: The terminal executing messenger service with at least one other terminal;
Receiving, by the terminal, advertisement information matching with the event information based on the location information from the service device as the event word is included in the conversation contents of the messenger service; And
The terminal providing the received advertisement information through the messenger service;
The method of claim 1, further comprising: 15. The method of claim 14,
Receiving, by the terminal, a signal requesting location information from the service device according to use of the event word; And
The terminal transmitting current location information to the service device in response to the request;
The method of claim 1, further comprising: Confirming whether a preset event word is included in a conversation content of a messenger service being used among a plurality of terminals;
If the event word is included, extracting the word;
Collecting at least one piece of advertisement information based on the word and location information of terminals using the messenger service; And
And providing the collected advertisement information through the messenger service. Executing a messenger service with at least one other terminal;
Receiving advertisement information matching with the event information based on the location information from the service device as the event word is included in the conversation contents of the messenger service; And
And providing the received advertisement information through the messenger service.

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